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Butch Nicholson

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Bridging Generations in Sales and OutreachBridging Generations in Sales and OutreachE10 with Katherine Knott - The Buyer Changed, But Your Instincts Didn’tIn this episode, Butch Nicholson sits down with licensed counselor and longtime friend Kate Knott, who brings a neuroscience-backed perspective on fear, judgment, and decision-making in high-stakes business conversations.Kate’s expertise spans trauma-informed therapy, behavioral psychology, and communication making her the perfect guest to explore why today’s B2B buyers often hesitate, stall, or say “no” when what they’re really feeling is uncertainty.You’ll hear how the brain processes risk, why “I don’t have time” usually means “I don’t want to look bad,” and how the deepest buyer objections aren’t logical, they’re...2025-06-0244 minBridging Generations in Sales and OutreachBridging Generations in Sales and OutreachE9 with Richard Kirby - Win Back Time and Scale SmarterIn this episode, Butch Nicholson sits down with executive coach and former corporate sales leader Richard Kirby to unpack how seasoned business owners can reclaim their time and refocus on what really drives growth.Richard shares how his journey took him from engineering at AT&T to coaching owners of $1M to $10M companies on how to delegate, strategize, and lead with clarity.You’ll hear why most business owners are stuck working in their business instead of on it, how to offload low-value tasks, and what it really takes to become the strategist your co...2025-05-2445 minBridging Generations in Sales and OutreachBridging Generations in Sales and OutreachE8 with Adam Rojas - Sales Has Changed. Now What?In this episode, Butch Nicholson sits down with longtime friend and sales strategist Adam Rojas, founder of Bellmore Consulting, to unpack how seasoned professionals can evolve their outreach strategy without abandoning their relationship-first approach.Adam shares how his career went from door-to-door telecom sales to leading enterprise strategy at AT&T and now, coaching small businesses to create repeatable, buyer-first sales processes.You’ll hear why the buyer’s journey has fundamentally shifted, how to earn trust in a digital world, and why understanding your prospect’s world matters more than ever.He breaks...2025-05-1658 minBridging Generations in Sales and OutreachBridging Generations in Sales and OutreachE7 with Tom Martin - What Got You Here, Won’t Get You ThereIn this episode, Butch Nicholson sits down with longtime friend and leadership coach Tom Martin, who shares the winding road from car dealership GM to purpose-driven coach for business owners and executives. Tom’s journey is one of growth through change, balancing hard-earned experience with today’s shifting landscape of technology, AI, and evolving client expectations.You’ll hear how trust, not transactions, built a decades-long customer base and how Tom now brings that same relational mindset into coaching.He breaks down how business owners can assess quality of life, define non-negotiables, and build s...2025-05-0947 minBridging Generations in Sales and OutreachBridging Generations in Sales and OutreachE6 with Mark McKenzie - Meeting Buyers Where They Are: A 50-Year Journey of AdaptationRunning a business used to mean showing up, shaking hands, and closing deals face to face. Today? It’s about finding new ways to build trust, stay relevant, and keep relationships strong, even when the world goes remote.In this episode, Butch Nicholson sits down with Mark McKenzie, co-owner of DocuqMax Digital Printing, to talk about how a family-owned print shop has thrived for nearly 50 years by putting people first and adapting everything else.Mark shares what it’s like to lead a business with four brothers, how he has navigated disruption from Adobe to COVI...2025-05-0446 minBridging Generations in Sales and OutreachBridging Generations in Sales and OutreachE5 with Terri Smith Roca - Selling Through Trust, Not TrafficBuilding a business used to mean chasing leads. Today? It’s about building trust, deepening relationships, and showing up when it matters most.In this episode, Butch Nicholson sits down with Terri Smith Roca, a top residential realtor from Johns Creek, Georgia, to talk about what happens when your lead generation engine disappears and how real, lasting growth is built on reputation, not algorithms.Terri shares her journey of rebuilding her business after Zillow changed its model, forcing her to shift from buying traffic to earning trust. With more than 20 years of real es...2025-04-2736 minBridging Generations in Sales and OutreachBridging Generations in Sales and OutreachE4 with Dean Nolley - Old-School Owners, New-School SalesSales used to thrive on instinct, grit, and handshakes. Today? If your sales process isn’t documented, repeatable, and supported by the right tools, you’re not ready to scale.In this episode, Butch Nicholson sits down with Dean Nolley, founder of Sales Growth Imagination, to talk about how companies can build sales organizations that actually work, especially as their experienced salesforce begins to retire.Dean brings more than 35 years of experience in sales leadership and business transformation, and he’s the person companies call when growth has stalled or chaos has taken over.2025-04-1943 minBridging Generations in Sales and OutreachBridging Generations in Sales and OutreachE3 with Bob Tankesley - Sellers, Buyers, and Everything in BetweenIf you’re a founder or CEO with thoughts of selling your business one day, this episode might change your timeline or at least your mindset. Butch Nicholson sits down with Bob Tankesley, M&A advisor and author of Exit Teams, to reveal a stat every business owner needs to hear: only 4 percent of companies ever sell. Most don’t fail because they’re not profitable—they fail because they’re not prepared. In this conversation, Bob outlines exactly what it takes to make your business market-ready and why that work needs to start years in advance.2025-04-1134 minBridging Generations in Sales and OutreachBridging Generations in Sales and OutreachE2 with Jeff Watts - Digital Visibility: How Jeff Built Credibility Without Chasing InfluenceHow do you evolve your reputation when your industry still sees you as the “old version” of yourself?In this episode of Bridging Generations in Sales and Outreach, host Butch Nicholson sits down with Jeff Watts, a veteran media executive whose career spans Fortune Magazine, ABC, Disney, and ESPN. Once known exclusively as a "linear TV guy," Jeff realized post-COVID that if he didn’t proactively reshape how the market perceived him, he’d be boxed in and left behind.Rather than chase viral status or become an online influencer, Jeff built a simple...2025-04-0446 minBridging Generations in Sales and OutreachBridging Generations in Sales and OutreachE1 with Butch Nicholson - From Cold Calls to Connection Requests: A Sales EvolutionWhat happens when decades of face-to-face sales experience collides with today’s digital-first buyer?In this inaugural episode, host Butch Nicholson introduces Bridging Generations in Sales and Outreach, a show built for Baby Boomer and Gen X sales leaders navigating a changed sales landscape.Drawing from his personal journey, Butch shares how the 2008 crash rewrote his career path, how his first attempts at using LinkedIn were anything but smooth, and how he eventually embraced technology to build meaningful connections again.But this show isn’t about theory, it’s about...2025-03-2919 minFull Cast And CrewFull Cast And Crew217. 'The Sting' (1973)George Roy Hill's 1973 masterpiece 'The Sting' (released December 1974) grossed in 1974 what would be over 900 million dollars today. It's a deceptively simple, stealthily subversive and counter-cultural film wrapped in the meticulous trappings of a 1930's Warner Bros gangster picture, and re-teaming Butch Cassidy & The Sundance Kid with that film's director. In this episode: How Peter Boyle, Jack Nicholson, Richard Boone, and Warren Beatty almost got cast in 'The Sting', the brilliant Marvin Hamlisch Scott Joplin songs used on the soundtrack, the fantastic supporting cast of instantaneous-read character actors like Jack Kehoe, Dana Elcar, and MORE!2025-02-101h 41SheClicks Women in PhotographySheClicks Women in PhotographyRoman Manfredi: Using Film Photography to Highlight Underrepresented CommunitiesSend us a textIn this compelling episode of the SheClicks Women in Photography Podcast, Angela Nicholson talks with photographer Roman Manfredi, whose work shines a light on underrepresented communities through the art of film photography. With a career that initially began at 16 as a darkroom assistant, but with many years away from the industry, Roman has developed a unique, impactful style that focuses on marginalised voices, particularly within working-class and LGBTQ+ communities. Their project We/Us, which portrays the butch and stud lesbian community in the UK, emerged from Roman’s realisation of the lack of Br...2024-11-0145 minFrom Beneath the Hollywood SignFrom Beneath the Hollywood Sign"FATHER KNOWS BEST: CLASSIC CINEMA'S BEST (AND WORST!) DADS" (039)From Beneath The Hollywood Sign is thrilled to welcome our newest sponsor, www.HappyMammoth.com. Use code BENEATH at checkout for 15% off of your entire first order!EPISODE 39 - “Father Knows Best: Classic Cinema's Best (and Worst!) Dads” - 06/10/2024When you stop to think about the great fathers of classic cinema, Atticus Finch, the mild-mannered Southern lawyer in “To Kill A Mockingbird” (1962), has to be at the top of the list. But who else would be on that list? And what about the horrible fathers of old Hollywood? As you scram...2024-06-1041 minUnspooledUnspooledThe StingAmy & Paul con their way into 1973 and stake out The Sting and all its nostalgia. They evaluate The Sting’s Oscar triumph over The Exorcist, praise the lightness and good-time feel over previous winners with heavier meaning, and take in the chemistry between Paul Newman and Robert Redford on screen that simply wasn’t true in real life. Plus: The “con” in “conman” is short for confidence. Next week, Paul & Amy are talking about Dune! You can join the conversation on Paul’s Discord at https://discord.gg/ZwtygZGTa6. Check out this week's spotlight episode from th...2024-02-221h 20Clapcast from ClaptoneClapcast from ClaptoneClapcast 423Be a part of the journey and allow Claptone to transport you to a place of sonic delights, with a mix designed to enchant outside of the club. Follow our golden masked friend and be the first to hear the new editions of the CLAPCAST tale... 01. Goldie - Inner City Life (Trevino Remix) [London]02. Grace Jones - Libertango (Hotswing Edit) [White]03. Oden & Fatzo X Camden Cox - Lady Love (Extended Mix) [Defected]04. Daniel Steinberg - Flotante (Extended Mix) [Club Sweat]05. Dole & Kom- Together Onetime (BUTCH Remix) [Bar 25]06. Tim Hidgem - Din Daa Daa...2023-09-041h 00