Shows
BuzzStream Digital PR and Link Building PodcastHow GEO Is Changing Digital PR with Oliver Sissons of Reboot OnlineIn this episode of the BuzzStream Podcast, host Vince Nero dives deep into the future of search with Oliver Sissons, Search Director at Reboot Online.We’re unpacking how AI is reshaping search visibility — from AI Overviews to Generative Engine Optimization (GEO) — and what that means for your PR, SEO, and brand strategy.🔍 In this episode, we cover:- What is GEO (Generative Engine Optimization) and how it differs from traditional SEO- How PR and brand mentions influence LLMs like ChatGPT, Claude, and Gemini- What leaks and AI system...2025-08-0731 min
BuzzStream Digital PR and Link Building PodcastBuilding Your Website's Topical Authority with Kevin IndigIn this episode of the BuzzStream Digital PR and Link Building podcast, host Vince Nero welcomes SEO expert Kevin Indig to discuss the crucial topic of topical authority. Kevin shares key insights from his Growth Memo newsletter, including the four levers of topical authority: content breadth and depth, smart internal linking, relevant backlinks and mentions, and content pruning. They explore the differentiation between topical authority and brand authority, the importance of quality over quantity in SEO, and the impact of AI on search results.⏰ Timestamps00:00 - Intro01:58 - Defining Topical Authority04:57 - Topical Authority in the Age of AI07:35...2025-07-3134 min
BuzzStream Digital PR and Link Building PodcastRewriting PR for the AI Era: From Links to Brand SignalsWith AI moving so quickly, my conversation with Beth Nunnington, founding member and Global VP of Digital PR at Journey Further, couldn't have come at a more critical time. (I actually bumped it up in the schedule so that people could heed Beth's great advice.)We discuss the evolving landscape of PR and its growing importance in a highly fragmented search environment. However, that's not all; brand awareness, the interactions between brand signals and AI technologies like Google and ChatGPT are becoming increasingly popular.In this chat, we discuss what that means for b...2025-07-2435 min
BuzzStream Digital PR and Link Building PodcastThe Shocking State of Digital News with John ShehataIn this episode of the BuzzStream Podcast, host Vince Nero sits down with John Shehata, CEO and founder of NewzDash, to discuss the evolving digital news landscape. They examine the impact of AI on news publishing, SEO, and audience development, as well as the importance of brand loyalty and diversification in the current media landscape. They also provide actionable insights for PR professionals and discuss how tools like NewzDash can help optimize visibility on search and news platforms.Join the conversation for a deep dive into the future of digital news and strategies to...2025-07-1731 min
BuzzStream Digital PR and Link Building PodcastSEO Isn't Dead, It's Just Changing with Cyrus ShepardIn this episode of the BuzzStream podcast, host Vince Nero is joined by Cyrus Shepard, founder of SEO agency, Zyppy SEO. They discuss the evolving landscape of SEO, addressing changes in link-building strategies, the importance of brand and reputation, and how traditional SEO practices fit into the modern digital marketing world. Cyrus also shares insights from his experience as a Google quality rater and offers advice on building authoritative content and effective link strategies. Whether you're a seasoned marketer or new to SEO, this episode provides valuable perspectives and actionable tips. ...2025-07-0931 min
The FIR Podcast Network Everything FeedFIR #469: Is Internal Communication Failing?A growing body of research suggests employees are more disconnected than ever. What are internal communication teams getting wrong? Also in this long-form monthly episode for June 2025:
Buzzstream interviewed over 150 digital PR pros to assess the state of digital PR. It looks a lot like it did five years ago.
Social media has overtaken television as Americans' primary source of news.
Chief Communication Officers are in a precarious position, expected to anticipate and address political and societal upheaval, often sharing information executives don't want to hear.
Pope Leo XIV has called for an ethical AI framework in a...2025-06-231h 34
For Immediate ReleaseFIR #469: Is Internal Communication Failing?A growing body of research suggests employees are more disconnected than ever. What are internal communication teams getting wrong? Also in this long-form monthly episode for June 2025:
Buzzstream interviewed over 150 digital PR pros to assess the state of digital PR. It looks a lot like it did five years ago.
Social media has overtaken television as Americans’ primary source of news.
Chief Communication Officers are in a precarious position, expected to anticipate and address political and societal upheaval, often sharing information executives don’t want to hear.
Pope Leo XIV has called for an ethical AI framework in a me...2025-06-231h 34
BuzzStream Digital PR and Link Building PodcastDigital PR in the UK vs US [Part 2] with Will HobsonIn this episode of the BuzzStream Podcast, host Vince Nero welcomes back Will Hobson, VP of PR at Rise at Seven, to discuss the differences between UK and US digital PR. Their conversation was about the current state of digital PR, including the impact of recent SEO updates and the increasing importance of AI in the industry. Will shares insights from his year in the US market, highlighting the need for compelling stories and the potential for digital PR to evolve beyond just link building. ⏰ Time Stamps00:00 Intro00:48 Differences Be...2025-06-1938 min
BuzzStream Digital PR and Link Building PodcastHow AI Is Reshaping Digital PR Workflows – with Authority Hacker’s Mark WebsterIn this episode of the BuzzStream Podcast, host Vince Nero chats with Mark Webster, co-founder of Authority Hacker, about the evolving landscape of digital PR and SEO, strategies for link building, using AI for content creation, and the importance of innovative ideas to stand out amidst increasing noise. Mark also shares insights on automating processes, creating unique data-driven content for passive link building, and the future of digital marketing. ⏰ Timestamps:00:00 Introduction01:12 Overview of Authority Hacker02:10 Impact of Google's Algorithm Changes02:55 Transition to AI and New Strategies...2025-06-1037 min
BuzzStream Digital PR and Link Building PodcastHow and Why We Build ListIQ for Digital PRs (with our CEO, Paul May)In this episode of the BuzzStream podcast, host Vince Nero and co-founder Paul May discuss the launch of ListIQ, an AI-powered media list-building tool designed to help build more targeted lists.They explore the challenges of traditional media list building, the importance of targeted outreach, and how generative AI can streamline the process. The conversation also explores the evolving landscape of digital PR, the importance of establishing relationships with journalists, and the future capabilities of List IQ as it integrates with BuzzStream's CRM.Timestamps:00:00 Introduction to List IQ and BuzzStream02:17 The Need for Targeted Outreach06:00 Generative AI in PR...2025-06-0427 min
BuzzStream Digital PR and Link Building PodcastWhy Relevancy in Digital PR is More Important Than Ever (With Olivia Bence)In this episode of the BuzzStream podcast, host Vince Nero interviews Olivia Bence, the head of digital PR at Bring Digital. They discuss into the importance of relevancy in digital PR, particularly focusing on obtaining relevant links and pitching the right journalists. Olivia shares insights on how her agency integrates services for optimal client results, discusses the industry's shift towards targeted link-building strategies, and emphasizes the necessity of building meaningful relationships with journalists. The conversation touches on current trends, challenges, and future directions in digital PR, making this episode a must-watch for anyone interested in the field.⏰ Ti...2025-05-2239 min
BuzzStream Digital PR and Link Building PodcastWhat Is the Peso Model and Why Should You Care?In this episode of the BuzzStream Podcast, host Vince Nero welcomes Gini Dietrich, author and founder of Spin Sucks, to discuss her renowned PESO Model. They delve into the importance of integrating digital PR with other marketing functions, the evolution of the Spin Sucks blog, and how to effectively use the PESO Model to amplify brand messaging. Gini also shares insights on the current state of PR, the challenges of collaboration within marketing teams, and the role of AI in shaping the future of PR and marketing. Tune in for valuable tips and...2025-05-1228 min
BuzzStream Digital PR and Link Building PodcastHow to Build Links in Local Markets in the U.S.In this episode of the BuzzStream podcast, Vince Nero chats with Chris Brencans, CEO of On The Map, to discuss the intricacies of local SEO and link building. Chris shares his insights on the rising importance of digital PR, the impact of SEO algorithm changes on local search, and the significance of building authoritative links in regional markets. ⏰ Timestamps00:00 Intro00:50 Introduction to Local Search and Digital PR01:48 Impact of SEO Algorithm Changes on Local Search03:44 The Role of Links in Local SEO08:09 Strategies for Building Li...2025-05-0643 min
BuzzStream Digital PR and Link Building PodcastHow to Pitch Local U.S. News for Better Links and CoverageWant to get links and coverage from local U.S. news outlets? Buckle up.In this episode of the BuzzStream Podcast, host Vince Nero speaks with Collin Czarnecki, co-founder of Noble Digital PR Agency, about the intricacies of pitching to local news outlets in the US. Collin shares his journey from journalism to founding his agency, offering insights into his experience with Gannett, Patch, and launching his own hyper-local news site. They discuss strategies for successful local and national pitches, the importance of leveraging...2025-04-3051 min
BuzzStream Digital PR and Link Building PodcastHelp a Reporter Out (HARO) is Back! (We Talked to the New Owner)In this episode of the BuzzStream podcast, host Vince Nero sits down with Brett Farmiloe, CEO of Featured.com, who shares exhilarating news about the acquisition and revival of the Help A Reporter Out (HARO) platform. The two discuss the platform's history, challenges, and the steps being taken to improve its quality and reliability. Brett also explains how featured.com connects subject matter experts with publishers and what differentiates it from HARO. ⏰ Timestamps:00:00 Intro00:16 The Acquisition of HARO02:37 Challenges and Solutions for HARO05:44 Reviving HARO: Strategies and Expectations09:54 Comparing HARO and Featured11:37 Global Reach and Industry Impact12:55 Conclusion and Ca...2025-04-1814 min
BuzzStream Digital PR and Link Building PodcastHow Preply Built Thousands of Links Through Digital PRIn the BuzzStream Podcast, Vince Nero interviews Daniele Saccardi, Senior Team Lead of Digital PR and Online Reputation Management at Preply. They discuss Preply's innovative digital PR strategies, focusing on language and culture to drive brand success. The episode dives into the importance of link-building, how to navigate digital PR internationally, and the benefits and challenges of moving digital PR efforts in-house. Additionally, Daniele shares insights on maintaining content relevancy, the evolving relationship between digital PR and SEO, and future plans for Preply's outreach efforts. The conversation also touches on adapting to AI...2025-04-1639 min
BuzzStream Digital PR and Link Building PodcastHow to Pitch a Journalist (from an Award-Winning Journalist) Rosie TaylorIn this episode of the BuzzStream Podcast, host Vince Nero has an insightful conversation with Rosie Taylor, an award-winning UK-based freelance journalist specializing in health and consumer coverage. Rosie delves into the day-to-day life of a freelancer, offering a unique perspective on receiving pitches and what makes an email stand out. They discuss the importance of personalizing pitches, the difference between in-house and freelance journalism, and why understanding a journalist's beat is crucial for PR success and much more...⏰ Timestamps00:00 Intro00:08 Introducing Rosie Taylor00:55 The Importance of Personalizing Pitches...2025-04-0934 min
BuzzStream Digital PR and Link Building PodcastHow Digital PR Builds Brands with Jane Hunt of JBHIn this episode of the BuzzStream Podcast, host Vince Nero is joined by Jane Hunt, co-founder of JBH Agency, to discuss the evolving landscape of digital PR in 2025. They dive into Jane's new book, 'Digital PR Playbook,' and explore the definition and strategies of digital PR, its impact on brand building and the bottom line, and the differences between the US and UK markets.Jane shares insights on effective link-building tactics, brand mentions' importance, how digital PR has grown post-COVID, and much more.⏰ Ti...2025-04-0235 min
BuzzStream Digital PR and Link Building PodcastBuilding High-Quality Links to New Sites with Nathan GotchIn this episode, Vince Nero sits down with SEO expert Nathan Gotch to discuss effective link-building strategies for new websites. They dive deep into the importance of backlinks, the evolution of SEO tactics, and how to create quality link profiles. Nathan shares his insights on leveraging data-driven content, conducting meaningful outreach, and prioritizing quality over quantity in link building. Tune in for actionable tips and expert advice to enhance your SEO efforts!⏰ Time Stamps00:00 Welcome to the Bu...2025-03-2645 min
BuzzStream Digital PR and Link Building PodcastHow to Successfully Pitch (or Start) a Podcast — with Doug DownsIn this episode of the BuzzStream Podcast, Vince chats with Doug Downs about what makes a great podcast pitch, how to find quality podcasting opportunities, and whether every brand needs a podcast in 2025. If you’re trying to grow your podcast or land guest spots on top shows, this one’s for you!📌 Timestamps00:00:00 - Intro00:01:30 - What makes a good podcast pitch?00:12:20 - When pitching myself on podcasts, how much does relevancy matter?00:17:45 - How closely should I look at the podcast quality?00:19:40 - What kind of...2025-03-1944 min
BuzzStream Digital PR and Link Building PodcastDigital PR Secrets From Former Journalist (Now Agency Owner) Amanda WallsIn this episode of the BuzzStream Podcast, host Vince Nero chats with Amanda Walls, founder and director of Cedarwood Digital. Amanda shares her journey from journalism to digital marketing. They discuss the importance of understanding journalistic needs, crafting compelling pitches, and the nuances of digital PR. Amanda also offers valuable tips for PR professionals. ⏰ Timestamps 00:00 - Intro 01:11 - Amanda Walls' Journey from Journalism to Marketing 03:19 - Experiences in Australian Journalism 05:19 - Tr...2025-03-1256 min
BuzzStream Digital PR and Link Building PodcastIntegrating AI in Digital PR with Matt Foster at DistinctlyJoin Vince Nero and Matt Foster, Digital PR Manager at Distinctly, as they discuss the integration of AI in digital PR campaigns. They delve into the importance of early AI adoption, enhancing team productivity, and staying ahead in the ever-evolving search landscape, all based on Distinctly's new whitepaper: Integrating AI processes into Digital PR’—How Distinctly took a phased approach to adopting AI. Learn about Distinctly's innovative tools, effective media analyses, and ways to prototype campaign ideas with AI. This episode provides valuable insights for agencies and in-house teams looking to leverage AI in their processes. ⏰ Timestamps:00:00 Introduction and Guest...2025-03-0548 min
BuzzStream Digital PR and Link Building PodcastHow to Build Reactive PR Strategies with Alice Walker-GibbonsIn this episode of the BuzzStream Podcast, Alice Walker Gibbons discusses the specifics of running a successful reactive PR service.Alice shares insights into Embryo's integrated services, including SEO-led and brand-led stories, creative campaigns, and the crucial role of reactive PR in their strategy. They discuss a successful reactive PR campaign relating to a norovirus outbreak, highlighting the importance of speed, content repurposing, and journalist relationships. Alice provides tactical advice for building a press office, creating evergreen content, and navigating client approvals for effective reactive PR execution. This episode offers a comprehensive look at ensuring a consistent stream of...2025-02-2842 min
BuzzStream Digital PR and Link Building PodcastBuying Links with SEO Expert Ian HowellsIan Howells, co-founder of Traffic Think Tank and seasoned SEO consultant, discusses the controversial topic of link buying, including its risks, benefits, and strategies. Ian shares insights from his years of experience, including the impact of Google's recent updates and the effectiveness of link purchasing in different scenarios. Whether you're an SEO newbie or a veteran, this episode offers valuable perspectives on navigating the complex link building (and buying) landscape.00:00 Welcome to the BuzzStream Podcast00:11 Introducing Ian Howes and Today's Topic01:08 The State of Link Buying in SEO02:33 Why People Still Buy Links04:20 Effective Link Buying Strategies07:31 Risks and...2025-02-2055 min
BuzzStream Digital PR and Link Building PodcastSecrets to Measuring Digital PR Success (with with Linkifi's Chris Panteli)In this episode of the BuzzStream podcast, host Vince Nero chats with Chris Panteli about measuring success and ensuring quality in link-building efforts. Chris is the co-founder of Linkifi and host of the Market Movers podcast. Tune in to understand the challenges of aligning client expectations with deliverables and the evolving nature of SEO and digital PR in today's competitive market.00:00 Welcome to the BuzzStream Podcast01:12 Defining Digital PR03:00 Challenges in Digital PR and SEO05:12 The Intersection of SEO and Digital PR14:29 Measuring Success in Digital PR19:27 Digital PR Strategies and Execution24:22 Leveraging Internal Data for Onboarding24:49 Reactive vs...2025-02-1244 min
BuzzStream Digital PR and Link Building PodcastHow to Hire Digital PRs? Tips From a PR-Turned RecruiterIn this episode of the BuzzStream Podcast, host Vince Nero talks with James Congdon, former digital PR professional at Verve and current head of With Frontier, a recruitment agency.
The conversation covers everything from the ideal backgrounds for digital PR candidates to structuring a digital PR team to the changing market trends.
James provides valuable insights from his years of experience as a PR and now a recruiter for some of the top agencies in the world.
⏰ Timestamps
00:00:00 – Intro00:03:15 – How did you transition from PR to recruitment?00:05:42 – How did you get into recruitment?00:08:10 – What challenges...2025-02-0547 min
BuzzStream Digital PR and Link Building PodcastHow to Win With Guest Posting in 2025 (With Jasper Morris of Profit Engine)Join BuzzStream Podcast host Vince Nero as he interviews Jasper Morris, Sales Director at Profit Engine.
They dive deep into effective guest posting strategies, the ethics of buying links, and how to navigate the ever-changing SEO landscape.
Jasper shares insights into the impact of Google updates on link-building agencies, the importance of combining SEO with other marketing strategies, and the criteria for selecting quality sites for guest posts.
⏰ Timestamps:
00:00:00 - Intro
00:00:16 - Introducing Jasper Morris and Profit Engine
00:02:56 - The Evolution of Link Building
2025-01-2250 min
BuzzStream Digital PR and Link Building PodcastHow a Digital PR Campaign About Fast Food Went ViralWant to go viral?
In this episode, Vince Nero discuss the innovative campaigns run by FinanceBuzz, a part of LaunchPotato, with Chris Lewis, head of digital PR at FinanceBuzz.
They focused on a viral project about fast food prices and inflation.
Chris shares insights on ideation, data gathering, outreach, and the invaluable lessons learned from both successful and failed campaigns, providing a comprehensive guide to aspiring digital PR professionals.
⏰ Timestamps
00:00:00 - Intro
00:00:25 - Introduction to FinanceBuzz and LaunchPotato
00:02:31 - Digital PR Strategies and...2025-01-1642 min
BuzzStream Digital PR and Link Building PodcastSwitching from Link Building to Digital PR with Sage SingletonIn this episode of the BuzzStream Podcast, host Vince Nero discusses digital PR and its evolution with Sage Singleton, Director of Digital PR at Clearlink.
They dive into the rebranding of her team from outreach to digital PR, the impact of digital PR on SEO, KPIs, and metrics for success, and how to effectively execute digital PR campaigns.
Sage shares insights on creating valuable content, positioning brands in media, and the challenges and learning experiences from underperforming campaigns.
This episode is a must-watch for PR professionals and anyone interested in digital marketing strategies.
00:00:00 - Intro
00:00:30 - Introducing Sage Singleton...2025-01-0842 min
The Ross Simmonds ShowUnlocking the Power of Content DistributionIn this episode, Ross shares an engaging conversation he had with Vince Nero from BuzzStream, diving into content distribution. Together, they discuss practical strategies to help marketers improve their reach and make a bigger impact in today’s digital landscape. Ross also highlights key lessons from his book, Create Once, Distribute Forever, offering fresh perspectives on how marketers can rethink their approach to content. Packed with actionable advice and real-world examples, this episode is perfect for anyone looking to step up their content distribution game.Key Takeaways and Insights:1. Th...2024-12-2757 min
Market Movers: Building Brands & Links with Linkifi5 Shocking Digital PR Trends Transforming Link Building in the AI Era with BuzzStream’s Vince NeroWelcome to the Market Movers: Building Brands and Links with Linkifi podcast! Hosted by Chris Panteli and Nick Biggs, we delve into the intersection of branding, SEO, and link-building to help your business become a recognized and trusted brand.
In this episode, we’re joined by Vince Nero, Director of Content Marketing at BuzzStream. Vince brings invaluable insights into the evolving landscape of digital PR, AI, and SEO. With an impressive journey from jazz saxophonist to content marketing expert, Vince shares strategies, challenges, and opportunities in the world of link-building.
Key Talking Points
The Impact of Go...2024-12-2641 min
Marketing B2B TechnologyBuilding Relationships in Digital PR - Vince Nero - BuzzStreamVince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers build strong relationships with journalists and navigate the evolving landscape of digital outreach.
Vince discusses the importance of personalization in email marketing, the impact of recent Google updates on SEO strategies, and the shift towards quality-driven digital PR.
About BuzzStream
BuzzStream is an email outreach tool for PRs and link builders designed to help build and manage relationships with personalized outreach at scale.
About Vince Ne...2024-12-1831 min
BuzzStream Digital PR and Link Building PodcastHow to Create Once, Distribute Forever (With Ross Simmonds)Join Vince Nero on the BuzzStream podcast as he hosts Ross Simmonds, founder of Foundation Marketing and author of 'Create Once, Distribute Forever.'
They delve into the significance of content distribution for various industries, how agencies can implement it, and the importance of relentlessly building relationships for outreach.
Ross also offers advice on leveraging platforms and crafting content that generates real business impact.
⏰ Timestamps:
00:00 Welcome to the BuzzStream Podcast
00:09 Introducing Ross Simmonds
00:56 Ross's Early Entrepreneurial Journey
01:56 The Importance of Content Distribution
04:59 Strategies for Content Distribution
08:17 Implementing Distribution in Agencies
12:24 Alternative Outreach and Distribution Tactics
18:18 The Future of Content Ma...2024-12-1253 min
BuzzStream Digital PR and Link Building PodcastHow to Earn Coverage With Source of Sources w/ Founder Peter ShankmanHost Vince Nero welcomes Peter Shankman, the original founder of HARO, to discuss how PRs can maximize the use of Source of Sources.
They delve into the reasons behind HARO/Connectively's shutdown and the creation of Source of Sources, touching on its growth and the necessity of monitoring and maintaining the platform's integrity.
Peter also shares insights on how small businesses and agencies can secure media coverage, emphasizing the importance of precise and timely pitches.
⏰ Timestamps
00:00:00 Welcome to the BuzzStream Podcast
00:00:19 Introducing Peter Shankman and Source of Sources
00:01:26 The Decline of HARO and the Rise of SOS
00:02:26 Challenges and Su...2024-12-0924 min
BuzzStream Digital PR and Link Building PodcastOwning In-House Digital PR with Victoria Schmid from KURU FootwearVince Nero chats with Victoria Schmid, the Senior Digital PR and Influencer Marketing Specialist at Kuru Footwear, about being an in-house digital PR.
They dive into Victoria's transition from broadcast journalism to digital PR, her innovative campaigns at KURU, and essential strategies to avoid overly advertorial content.
Victoria also shares her experiences and tips on working in-house versus at an agency, leveraging feedback, and staying creative in digital PR. T
⏰ Timestamps:
00:00:00 - Intro
00:00:27 – What is it like moving from agency to in-house?
00:06:48 – How do you ideate campaign ideas that don't come off as too salesy?
00:10:20 – Have you ever received feedback...2024-12-0449 min
BuzzStream Digital PR and Link Building PodcastTop Digital PR Secrets for Success in Australia with Ellie SumnerIn this episode of the BuzzStream Podcast, host Vince Nero chats with Ellie Sumner, Digital PR Manager at Prosperity Media, about the nuances of doing Digital PR in Australia.
⏰ Timestamps:
00:00:45 - Why did Ellie move to Australia for digital PR?
00:05:00 - Was digital PR in Australia just traditional link building before?
00:06:27 - How does Ellie define digital PR?
00:07:50 - Is digital PR shifting toward brand awareness and expertise?
00:08:28 - What lessons did Ellie carry from traditional PR to digital PR?
00:09:25 - Why are case studies important in Australian digital PR?
00:11:37 - Is digital PR in Australia doing the journalist's jo...2024-12-0236 min
BuzzStream Digital PR and Link Building PodcastThe SECRET to Successful Hero Content in Digital PRIs hero content dying?
Not according to Amber Carnegie, Creative Lead from UK-based digital PR agency Verve Search.
Hero campaigns are evolving.
They're not just one piece of content anymore. Instead, they're campaigns that tag various business groups, such as social, paid, and brand.
Or as Amber put it, "Hero campaigns have changed quite a lot in terms of the digital PR space... they can’t just be one thing anymore. They have to be supported by an entire strategy.”
I had an excellent chat with Amber about how you ca...2024-11-2044 min
BuzzStream Digital PR and Link Building PodcastMaster Digital PR with Olivia Lott's PROVEN StrategiesIn this episode of the BuzzStream Podcast, host Vince Nero interviews Olivia Lott, a renowned freelance digital PR expert.
Olivia shares insights from her journey from journalism to digital PR, emphasizing the importance of tailoring outreach and avoiding generic ‘spray and pray’ tactics.
They discuss practical advice for personalizing pitches, leveraging existing client content, and efficiently managing outreach campaigns.
Olivia also offers specific tips for different industries, based on her extensive experience, to help PR professionals produce standout results. This episode is packed with actionable strategies and industry wisdom.
00:00:00 - Intro
00:01:29 - Olivia Lott's Journey from Journalism to Digital PR
0...2024-11-1447 min
BuzzStream Digital PR and Link Building PodcastUnpacking Siege Media's New Digital PR Approach w/ Ross HudgensIn this episode of the BuzzStream Podcast, host Vince Nero welcomes Ross Hudgens, CEO of Siege Media, to discuss the concept of product-led digital PR.
Timestamps:
00:00:00 - Intro
00:00:59 - Introducing Ross Hudgens and Digital PR Outreach
00:01:41 - Navigating Google's Algorithm Updates
00:03:34 - The Shift in Link Building Strategies
00:05:37 - Product-Led Digital PR: A New Approach
00:10:35 - Leveraging First-Party Data for SEO
00:18:28 - The Impact of Company Size on Data Reports
00:23:03 - Frequency of Reports: Monthly, Quarterly, or Annually?
00:24:59 - Potential Pitfalls and How to Avoid Them
00:26:37 - Leveraging Blogs and Websites for Brand Awareness
00:27:44 - Pitching Process and Market...2024-11-0641 min
BuzzStream Digital PR and Link Building PodcastThe Art of Re-Pitching Digital PR Campaigns w/ Bekki Ramsay of Mojo MortgagesJoin Vince Nero on the BuzzStream Podcast as he chats with Bekki Ramsay, Digital PR Manager at Mojo Mortgages.
They delve into the nuances of re-angling and repurposing existing content, the importance of internal data, and effective outreach strategies.
Bekki shares invaluable tips on collaborating across departments, leveraging social media for digital PR campaigns, and engaging with journalists.
⏰ Timestamps:
00:00 - Intro
00:08 - Introducing Bekki Ramsay
00:23 - Engaging with the Audience
00:44 - Bekki's Background and Expertise
03:09 - Mojo Mortgages Overview
05:39 - Campaign Insights and Data Utilization
13:35 - Re-pitching and Re-angling Strategies
16:14 - Leveraging Open Rates and Keywords
19:59 - Client Communication an...2024-11-0145 min
BuzzStream Digital PR and Link Building PodcastWhy BRAND Is The New SEO with Alex JohnsonDiscover the intersection of branding and SEO in this insightful episode of the BuzzStream Podcast. Host Vince Nero sits down with Alex Johnson, founder of The Grit Group, to discuss how the evolving landscape of digital PR and Google's updates are reshaping branding and SEO strategies.
Alex shares his journey and perspectives on:
- Building genuine value and aligning SEO strategies with company missions.
- Navigating the challenges of defining and communicating a brand identity.
- Embracing "selfless marketing" to uphold brand integrity in a competitive market.
And much more.
Time Stamps:
00:00:00 - Welcome to the BuzzStream Podcast
00:00:19...2024-10-2355 min
BuzzStream Digital PR and Link Building PodcastPR Insider Thea Chippendale Shares Freelance PR SECRETSIn this episode, Vince Nero sits down with Thea Chippendale, the mind behind the PR Insider newsletter, to discuss her journey from agency life to freelance success.
Thea shares her experiences with viral moments, including her famous Tinder dress story, and offers practical advice on navigating the freelance PR world.
Learn about effective time management techniques, avoiding burnout, and the importance of community and networking.
Thea also provides tips on self-marketing, managing client relationships, and leveraging emotions for viral campaign success. Tune in for invaluable insights into traditional and digital PR, freelancing, and maintaining a positive mindset in the...2024-10-1645 min
Stories and Strategies with Curzon Public RelationsAI Issues in Content Creation: Striking a Balance Between SEO and AuthenticityWe perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly faced with the dilemma: Should we prioritize crafting engaging, meaningful stories that resonate with our readers, or should we focus on hitting those all-important keywords that boost our SEO rankings? The rise of semantic SEO adds yet another layer to this puzzle, as it pushes us to consider not just the words we use, but the intent and sentiment behind them. In this episode, the Search Dilemma: Human Eye or Algori...2024-10-0626 min
BuzzStream Digital PR and Link Building PodcastEarning Media with Britt Klontz and Jaclyn Lambert of We Earn MediaIn this episode of the BuzzStream Podcast, host Vince Nero interviews Britt Klontz and Jaclyn Lambert, digital PR consultants and hosts of the We Earn Media podcast.
The discussion covers crucial aspects of the digital PR landscape, including the industry's shift from traditional link-building to digital PR, journalists' challenges, strategies for creating impactful campaigns, and the importance of relationship-building in securing media coverage.
They also touch on the value of unlinked mentions and media placements in SEO. Jaclyn and Britt share tactical advice on subject lines, personalization, and leveraging different PR tactics to achieve both SEO and branding goals.
...2024-09-2551 min
BuzzStream Digital PR and Link Building PodcastCreative Digital PR Content That Works with Darren KingmanJoin Vince Nero, host of the BuzzStream Podcast, as he talks with Darren Kigman, founder of Root Digital, about creative content.
They explore the art of “creative” content and share strategies for creating impactful digital campaigns in areas where data may be scarce.
This episode explores building content assets that attract journalists, leveraging early trends, and the methodology behind high-value link-building campaigns.
Timestamps:
00:00 - Welcome to the BuzzStream Podcast
00:07 - Introducing Darren Kigman of Root Digital
00:55 -The Concept of First Mover Content
01:39 - Chat GPT Statistics Post: A Case Study
05:00 - Methodology and Research for Content Creation
07:09 - Challenges and...2024-09-1857 min
BuzzStream Digital PR and Link Building PodcastTips for Digital PR on a Small Budget with Amelia SelbyIn this episode, BuzzStream's Vince Nero chats with Amelia Selby, Head of PR at SEO Travel, about creative ways to get PR results on a limited budget.
Whether you're a startup or a small business, this episode is packed with actionable tips.
Timestamps:
00:00 - Intro00:27 - Welcome Amelia Selby, Head of PR at SEO Travel02:08 - What makes SEO Travel unique?03:32 - The 100% profit-giving business model at SEO Travel05:00 - How to do PR for smaller, less-known brands06:43 - The importance of being quick and o...2024-09-1149 min
BuzzStream Digital PR and Link Building PodcastInternational Digital PR Tips for Success with Hana MontgomeryReady to optimize your global outreach strategy?
In this video, Vince explores advanced international outreach techniques with Shout Bravo's Hana Montgomery to help you engage your audience more effectively and get better results from your outreach campaigns.
This episode covers:
Building personalized and scalable outreach campaigns that resonate.
Using smart tools to track and manage outreach performance.
How to optimize follow-up strategies to increase response rates.
[00:00:00]: Intro
[00:00:37]: "What cool content have you seen recently?"
[00:02:30]: "Can we learn what not to do from some cont...2024-09-0445 min
BuzzStream Digital PR and Link Building PodcastTraditional PR vs Digital PR with Georgia Gadsby MarchIn this episode of the BuzzStream podcast, Vince Nero sits down with Georgia Gatsby March, co-founder and PR director of Unearth PR, to explore the intersection of traditional and digital PR, and how to get the best of both worlds.
Join the conversation as Georgia shares insights on:
- The importance of brand building and reputation in PR.
- How traditional PR techniques can enhance digital PR outreach.
- Tips for building genuine relationships with journalists to secure quality coverage.
And much more.
Time...2024-08-2844 min
BuzzStream Digital PR and Link Building PodcastA Deep Dive Into Digital PR Strategies with Nicole DeLeonIn this insightful podcast episode, learn how to navigate the world of digital PR with Nicole DeLeon, founder of North Star Inbound.
From innovative content strategies to understanding the nuances of pitching across different markets, Nicole shares her expertise on what makes digital PR successful locally and globally.
Cool Content Seen Lately [00:02:14] What's a cool piece of content you've seen lately?
Scrollytelling in Digital PR [00:04:34] Have you ever seen a brand pull off a scrollytelling or parallax piece for digital PR?
Effectiveness of Infographics [00:07:58] What are your thoughts on...2024-08-2251 min
BuzzStream Digital PR and Link Building PodcastNavigating Affiliate Links in Digital PR with Will WaldronAre you curious about how to navigate the tricky world of digital PR, especially when dealing with affiliate links?
In today's BuzzStream podcast, Vince Nero chats with Will Waldron, Senior PR Strategist at Connective 3, about strategies for working around the challenges posed by affiliate links in your PR efforts.
Join as we explore:
The impact of affiliate links on SEO and how to mitigate their effects.
Strategies for content ideation that avoid affiliate pitfalls.
Tips for pitching to freelancers versus in-house journalists.
And much more.
Time Stamps:
0:00 - Intro
00:01:29 - What's a cool piece of content you've seen recently?
00:03:01...2024-08-1543 min
BuzzStream Digital PR and Link Building PodcastMastering SEO in Large Companies with Gus PelogiaLearning how to work with development teams at large companies can be challenging.
Gus Pelogia provides insights into effectively managing SEO, focusing on aligning with established systems, mastering ticketing processes, strategic prioritization, and more.
Join us as we explore:
- The importance of adopting the company’s project management systems, like Jira, to streamline workflows with other teams.
- Key techniques for writing clear, effective SEO tickets that meet system requirements and prevent delays.
- Strategies for prioritizing initiatives to ensure completion and efficiency.
- The significance of...2024-08-0751 min
Search with Candour - SEO podcastDigital PR is the future of link building with Vince NeroVince Nero (Director of Content Marketing at Buzzstream) joins Jack on this week’s episode to discuss why digital PR is the future of link building.
Sponsors:
SEO Testing - Begin your exclusive extended free trial today
Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets
Follow Vince & Buzzstream
Vince on LinkedIn
Follow Vince on Twitter
Check out Buzzstream
Buzzstream podcast: https://www.youtube.com/playlist?list=PLWuoOU-8n6fOpQVCszF1JFWEAyTtXhUpb
Time stamps
00:00:04 - Intro
00:00:56 - Sponsor: SEO T...2024-07-291h 11
BuzzStream Digital PR and Link Building PodcastHow to Generate Creative Content Ideas With Abi BennettsIn this episode of the BuzzStream Podcast, Vince Nero chats with Abi Bennetts, the Digital PR Director at PropellerNet.
They discuss creating engaging content for seemingly "boring" industries and the importance of relevancy, as well as share invaluable tips for successful digital PR campaigns.
⭐️ Key Takeaways:
1. Dive Deep into Subtopics and Pain Points: Explore the subtopics and specific services your client offers to find interesting content angles.
2. Use the "Three Whys" Framework: Ensure content relevancy by asking why it’s interesting, why now, and why your brand.
3. Validate Ideas Rigorously: Conduct thorough validation, including preliminary data checks and te...2024-07-2546 min
BuzzStream Digital PR and Link Building PodcastDefining Content Relevance in Digital PR With Digitaloft's James BrockbankI sat down with James Brockbank, founder of Digitaloft, at their Digital PR Summit in Manchester to discuss content relevance in digital PR.
Join us as James shares his expertise in:
- Understanding Google's patents and their integration into digital PR.
- Analyzing the relevancy of PR campaigns and links.
- Tactical advice for content ideation and maintaining relevance in digital PR.
And much more.
Time Stamps:
00:00:00 - Introduction
00:01:20 - Digital PR Relevancy Problem
00:08:46 - Defining Digital PR
00:11:18 - Broad Topic/News Sites
00:13:35 - Analyzing Topical Authority
00:17:58 - SEO vs Marketing
00:25:05 - Understanding Google's Algorithm2024-07-1055 min
BuzzStream Digital PR and Link Building PodcastGetting a Job in SEO with Nick LeRoyIn this new podcast, Nick LeRoy, owner of SEOjobs.com, discusses what it takes to get a job in SEO in 2024.
In this video, you'll learn:
- Skills needed to succeed in SEO and link building today.
- The evolution of the SEO job market
- How and where to learn SEO if you're just starting out
And much more.
Time Stamps:
00:00:00 - Intro
00:01:36 - Why did you launch seojobs.com?
00:05:03 - Has the job market for link builders changed in the past few years?
00:06:32 - Is SEOjobs international or just US-based?
00:07:24 - Do UK link builders use the...2024-06-2643 min
The Internet Marketing Podcast#724 Link Building with Hana Montgomery, Vince Nero, Olivia Bence and Dixon JonesIn this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Hana Montogomery, the panel discussion centers around link building strategy, its relationship with developing AI technology and the best tools and tactics currently used by SEO pro’s. If you’re keen to learn more about link building as part of your digital marketing strategy, this episode is for you.In this episode:06:08 Why link context is crucial for search optimization.12:59 Link building analysis - Quality vs quan...2024-06-251h 07BuzzStream Digital PR and Link Building PodcastMastering Subject Lines with Helena Maniglia from Reboot OnlineWelcome to the BuzzStream podcast!
In this episode, Vince Nero chats with Helena Maniglia, Head of Digital PR at Reboot Online.
Dive into the world of crafting effective subject lines for your digital PR campaigns with insights from Helena's comprehensive study.
Timestamps:
00:00:00 - Intro
00:01:07 - Can you lay out the methodology for your study?
00:02:35 - Are those headline types primarily what you all send at Reboot?
00:03:22 - What industries did you send to?
00:04:05 - Why do you think subject lines...2024-06-1337 minBuzzStream Digital PR and Link Building PodcastMastering Reactive Digital PR with Mark RofeThis podcast episode explores reactive PR with digital PR expert Mark Rofe.
Join us as Mark delves into:
🔥 The Warren Buffet approach to PR and finding the sweet spot for reactive PR pitching.
🔥 Strategies for planned and unplanned reactive PR.
🔥 Tips for high-quality, relevant pitches tailored to journalists' interests.
And much more.
Some major takeaways for me are:
1. Reactive PR can be divided into planned (e.g., holidays, scheduled events) and unplanned (e.g., unexpected company layoffs, natural disasters) components. Prepare for both types to maximize opportunities.
2. High-media-interest topics are likely to get more coverage but are also more...2024-05-3145 minBuzzStream Digital PR and Link Building PodcastTraditional Link Building in 2024 with Linkpitch.io Aaron Anderson🚀 Dive deep into link building with Aaron Anderson from Linkpitch.io!
I wanted to reach out to someone in the link building trenches to find out what works these days.
Aaron shares his expert insights on what truly works in link building today amidst rapid industry changes, including the Helpful Content update and AI advancements.
🔗 Main Takeaways:
- Content should target those who have the power to link, not just your audience.
- Freemium models in SaaS significantly enhance link-building potential.
- Authenticity in outreach is crucial; never claim to have read something you haven't.
- Quickly identifying and avoidi...2024-05-1543 minBuzzStream Digital PR and Link Building PodcastThe Power of Internal Linking with Positional's Nate MathersonDive into the world of internal linking with Nate Matherson on today's episode as we explore his new SEO tool, Positional, and much more!
Join us as we uncover the strategies behind effective internal linking, the launch of Positional, and insightful discussions from the latest episode of the Optimize podcast.
Here's what we delve into:
- The importance of internal linking in SEO and how it can significantly boost your site's traffic.
- Tips on optimizing internal links without overdoing it and why not all links are created equal.
- Insights into Positional's development, unique features, and how it...2024-05-0235 minBuzzStream Digital PR and Link Building PodcastDigital PR in the US vs UK w/ Will HobsonIn this episode, we delve into the nuanced landscape of digital PR, comparing strategies between the U.S. and the UK.
Our guest, Will Hobson from Rise at Seven, shares his expertise on how digital PR has evolved, leveraging storytelling for brand impact and the nuances of navigating the digital PR space in both regions.
We explore the origins of digital PR, its importance beyond link-building, and how to measure the success of digital PR campaigns, even when they don't directly link back to SEO metrics.
Join us as Will uncovers the critical differences in digital PR practices across...2024-04-1847 min
The Ross Simmonds ShowVince Nero On Marketing At Buzzstream, Digital PR, Link Building, and SEOIn this episode of Create Like the Greats, Ross sits down with Vince Nero, the Director of Content Marketing at Buzzstream. They talked about evolving landscape of digital PR, link building, and SEO and provides valuable insights into the world of digital marketing, emphasizing the importance of digital PR and link building in content marketing strategies. This episode highlights the need for personalized outreach, quality content creation, and staying ahead of the ever-changing landscape of search engines.Key Takeaways and Insights1. The Rise of Digital PRVince talks about how UK has been a...2024-04-091h 07
Carlos's PodcastPodcast Backlinks: Unlocking SEO OpportunitiesIn the realm of digital marketing, securing backlinks is paramount to enhancing search engine optimization (SEO) efforts. While traditional methods like guest posting and directory submissions remain effective, a relatively novel strategy—podcast backlinks—is gaining traction for its unique blend of authority and engagement.Learn more at: https://www.fiverr.com/podcastlinks/do-over-135-podcast-backlinks-dr90-apple-amazon-google-iheart-spotify?Understanding Podcast BacklinksPodcast backlinks involve acquiring links to your website or content through appearances on podcasts. Unlike conventional link-building tactics, podcast backlinks offer a distinct advantage: the ability to tap into engaged audi...2024-04-0701 minBuzzStream Digital PR and Link Building PodcastThe Art and Strategy of Pitching to Journalists w/Hannah SmithDiscover the art and strategy of email pitching to journalists in this insightful episode of the BuzzStream podcast, featuring Hannah Smith of Worderist.
Vince Nero, BuzzStream's Director of Content Marketing, sits down with Hannah to dissect the nuances of personalization in pitches. Learn how to make your pitches irresistible to journalists by understanding what personalization truly means and when it's essential.
In this episode, we dive into:
-The debate over personalization in pitches: When is it necessary, and when could it be perceived as insincere or even counterproductive?
- The significance of crafting pitches that journalists can quickly understand...2024-04-0452 min
We Earn Media72: What Publicists Can Learn From SEO's with Vince NeroToday we have a guest who considers himself more of an SEO than PR. But, with the convergence of digital comes the reality that PR influences SEO and sometimes vice versa. With that in mind, we have a conversation all around clever ways to prospect and grow your media lists as well as answering the challenge of how to do this at-scale.
In this episode, you'll learn…
How an SEO-focused professional approaches prospecting and emailing contacts
SEO tools and tactics you can leverage for PR
How to appropriately scale your list-building an...2024-04-021h 00
Authority Hacker Podcast – AI & Automation for Small biz & Marketers#333 - The Secret to RTINGS.com's SEO SuccessSend us a textRTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits. So how exactly did they pull this off?In this week’s episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most lov...2024-03-2548 minBuzzStream Digital PR and Link Building PodcastMastering Trends and Data Studies for Link Building w/ Brian Dean🎙️ Welcome to the BuzzStream Podcast Episode with Brian Dean! 🚀
In this unmissable episode, Vince Nero, BuzzStream's Director of Content Marketing, sits down with the legendary Brian Dean, the skyscraper technique innovator and co-founder & CEO of Exploding Topics.
Dive deep into the evolution of link building, using data studies and leveraging trending topics for digital PR and SEO success.
🕒 Timestamps:
Introduction to the evolution of SEO strategies (00:00:00)
Brian Dean's writing style and ignoring Google algorithm updates (00:01:42)
Link building as a ranking factor (00:03:38)
Buying links - especially as a new site...2024-03-2152 minAuthority Hacker Podcast – AI & Automation for Small biz & Marketers#330 - 7 Sites Beating Google's AlgorithmSend us a text6 months after a series of devastating updates for many legitimate sites, and the best advice Google could come up with is "𝘜𝘴𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘢𝘳𝘥𝘴 𝘵𝘰 𝘱𝘳𝘰𝘮𝘰𝘵𝘦 𝘺𝘰𝘶𝘳 𝘰𝘯𝘭𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴" ?! 🙄 Honestly, we're getting a little annoyed by Google's attitude towards all of this, and in today's episode, we tried to do what Google could not.We give you real examples of real sites that are not only surviving, but thriving ✨ in the current version of Google, to help you plan what to do next for your business. These sites have won despite Google's relentless updates and we've tried to identify:👉 what they do👉 why they may be winning👉 and how you can emulate them. ...2024-02-121h 09
Affiliate Nerd OutIncrementality: More Than A Made Up Word with Tom RathboneDecipher the enigma of incrementality in marketing alongside our engaging guest, Tom Rathbone, VP of Product at PartnerCentric. Promising to unravel the complexities and nuances of marketing, Tom's insights are akin to an exciting journey into the realm of affiliate channel economics. Curious about how to attribute value to every facet of marketing? Tom's got you covered.Prepare to navigate the labyrinth of attribution models and the intriguing concept of Buzzstream, a beneficial partner recruitment platform. Uncover the impact of privacy regulations on cross-server tracking as Tom imparts strategies to mitigate cross-device attribution issues. Why should you...2023-11-1743 min
Tech StoriesEpisode 80- Top Tools for SEO and MarketingThis episode is all about Tools you can use for following thingsSearch Engine optimizationMarketingMarket ResearchTools AgentContentStudioGrowthToolsReplugGoogle Keyword PlannerGoogle Page Speed InsightsGoogle Search ConsoleGoogle Structured Data CheckerHAROKWFinderMozbarScreamingFrogSEOQuakeWooRankYoast WP PluginAdWords & SEO Keyword Permutation GeneratorAnswer The PublicAutomated Content AuditBeamsUpBing Webmasters ToolsBrowSEOBulk Google Rank CheckerBuzzStream – Data ExtractorCanIRankCheck My LinksCopyscapeDareboostDetailedDIBZDisavow.itDomain Hunter PlusDrop My LinkExtract URLs from Google’s Web SERPsFAQ FoxFree Broken Link CheckerFree SERP checkerGeo Sitemap GeneratorGoogle – Rich Snippet TesterGoogle AlertsGoogle Algorithm UpdatesGoogle CorrelateGoogle Location Changer (SERPs)Google Mobile-Friendly TestGoogle Review Link GeneratorHeadMaster SEOHTTP Response CheckerImforsmb.com’s Bulk Keyword GeneratoriSearchFrom.comJSON Schema Generatorkeep-alive Validation SEO ToolKeys4UpKeywor...2023-03-2407 min
Tech Stories# Video Podcast # EP - 79 Top Tools for SEO and MarketingThis episode is all about Tools you can use for following things
Search Engine optimization
Marketing
Market Research
Tools
Agent
ContentStudio
GrowthTools
Replug
Google Keyword Planner
Google Page Speed Insights
Google Search Console
Google Structured Data Checker
HARO
KWFinder
Mozbar
ScreamingFrog
SEOQuake
WooRank
Yoast WP Plugin
AdWords & SEO Keyword Permutation Generator
Answer The Public
Automated Content Audit
BeamsUp
Bing Webmasters Tools
BrowSEO
Bulk Google Rank Checker
BuzzStream – Data Extractor
CanIRank
Check My Links
Copyscape
Dareboost
Detailed
DIBZ
Disavow.it
Domain Hunter Plus
Drop My Link
Extract URLs from Google’s Web SERPs
FAQ Fox
Free Broken Link...2023-03-2407 min
We Earn Media54: Write Better Subject Lines With Surena ChandeToday's episode is all about the art of subject line writing! Our guest has seen great, good, and downright awful subject lines. In fact, she's deleted emails based off the subject-- every PR's worst nightmare! But do not fret, she's not only written about her experience but shared her tips on the BuzzStream blog. Does personalization matter? Is it worth highlighting a statistic from a study? All these questions are answered and more.
In this episode, you'll learn all about improving your subject lines:
Principles to help them stand out
Steps to structuring them successfully
Tips fo...2023-01-2438 min
Digital Marketing Insights ShowLuke Fitzgerald - Freelance Digital Marketing Consultant - SEO, Content & Analytics ExpertThis episode features one of the best SEOs in Ireland, Luke Fitzgerald. Luke is a Freelance Digital Marketing Consultant who specialises in SEO, Content & Analytics. In this episode, Luke talks about everything you need to know in modern-day SEO. We start with the three pillars of search engine optimization which are technical, onpage, and offpage. We both share our secret softwares and insights into each one. Examples include: Searchviu for technical SEO for areas like website migration. Ninja outreach, Pitchbox & buzzstream for outreach. Frase.io for AI content creation and on-page optimization. Lastly, app sumo for new softwares entering t...2022-06-1529 min
Listen & Grow - Der Business-Podcast für Marketing, Vertrieb, Service & CRM9 Linkbuilding-Tipps, die ihr sofort umsetzen könntIm Grunde genommen ähnelt das Internet einer großen Bibliothek, in der Autor*innen aufeinander verweisen und so zeigen, welche Inhalte wichtig, relevant und lesenswert sind. Hochwertige Backlinks sind dementsprechend ein wichtiger Ranking-Faktor und Linkbuilding somit eine der wichtigsten Aufgaben bei der Offpage-Optimierung. Host Jennifer Lapp zeigt, wie man mit gezielten Maßnahmen die Wahrscheinlichkeit erhöht, dass andere Webseiten auf die eigene Seite verweisen. Themen:
[00:24] Was ist Linkbuilding?
[01:29] 1. Potenziellen Linkgeber*innen hochwertigen Content anbieten
[02:16] 2. Expert*innen und Influencer*innen erwähnen
[02:44] 3. Expert*innen zu Content beitragen lassen
[03:22] 4. Experteninterviews geben & Gastartikel schreiben
[04:46] 5. Relevante Daten...2021-12-2109 min
Heads In Beds ShowThe Top Marketing Tools We Use To Build Direct Booking TrafficIn this episode, we cover the top tools we use at BuildUp Bookings for paid search, SEO, content, social media management & more.Tools:Google Search ConsoleGoogle AnalyticsOptmyzrAhrefsSemrushCopy.aiClearscopeBasecamp Buzzstream 2021-07-2815 min
Links and Content: SharpRocket SEO Tips5 Common Mistakes Marketers Do When Writing Outreach Emails (These Are Costing You $$$)One of the crucial skills when it comes to link building is the ability to write outreach emails that convert into links. If you can craft a pitch that gets your recipients’ attention and let them take action -- like promoting your content or giving your links, you’ll experience success with your campaigns.
I want you to stay tuned till the end because you’ll see how crucial it is to avoid these mistakes so you wouldn’t be losing any of your prospects once you start sending outreach emails.
Click here to claim your cop...2021-01-1809 minLinks and Content: SharpRocket SEO Tips5 Irresistible Guest Blogging Email Templates (Copy These Emails NOW)Today, I’m gonna reveal my 5 email templates to help you pitch articles for blogs you want to contribute content for.
Click here to claim your copy of the list of 5 email templates that you can simply just copy and paste to your outreach tool whether you are using Gmail, Buzzstream, or whatever outreach platform is that. This can save you tens of hours writing emails from scratch.
Follow us for more link building and content marketing tips!
Facebook
Linkedin
Twitter
2021-01-1412 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Get Journalists to Actually Open Your Email & Read Your StuffI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***So, you’ve spent time researching and writing your content, and now here comes the hard part - the pitch.How do you get journalists and publishers to open your email, let alone read what you’ve written?My gu...2020-09-2952 min
OutSpeechOutSpeech #1 – Laura Hampton: what is the shape and direction of Digital PR?Welcome to the first episode of OutSpeech: the brand new digital PR podcast!
Outspeech is a monthly digital PR podcast which discusses and gives commentary on ongoing themes, topics, campaigns and beef (vegan options available) in the industry.
A new episode will be released on the last working week of every month.
The Outspeech podcast is hosted by Jess, Digital PR Specialist at Impression, but we’re always looking for lovely guest speakers to take part. We like to chat with anyone. If you’re interested in being a guest, get in touch!
O...2020-01-301h 00
LMScast235: How Course Creators Can Improve Their Affiliate Marketing Programs with Dustin HowesExpert affiliate marketing manager Dustin Howes shares insights and strategies for online course creators on how to build strong affiliate armies with Chris Badgett in this episode of the LMScast. Dustin shares his background in affiliate management, and he and Chris go over some great ideas as to what you want to keep in mind when building an affiliate program for your course or membership.
Chris and Dustin discuss the different types of affiliate programs. There are managed platforms such as ShareASale, Commission Junction, and Impact. Managed platforms offer advantages such as collecting W9 forms and making sure everyone is...2019-06-1149 min
עשר דקות על שיווקנדב דקנר - InboundJunction - כל מה שצריך לדעת על שיווק תוכן ב-2019היום בפרק נארח את נדב דקנר, ונשמע ממנו על כלים ושיטות עבודה שיעזרו לייעל ולהגדיל את היקפי העבודה של מחלקת התוכן.
[00:14] הכרות עם היזם, נדב דקנר מייסד ומנכ״ל InboundJunction
[00:22] הנושא עליו נדבר: איך להגדיל את היקפי העבודה של מחלקת התוכן.
[00:51] מה המטרה שלנו בשיווק תוכן?
[01:38] איך מבינים מה מעניין את הקהל שלנו? ואיך כותבים תוכן טוב יותר ממה שקיים היום?
[01:50] BuzzSumo איך משתמשים בכלי? למי הוא מיועד?
[03:02] Ahrefs איך משתמשים בכלי ולמי הוא מיועד?
[03:15] עוד כלים מומלצים: Uberflip, CoSchedule
[03:19] איך עושים שיווק תוכן בסטארטאפ או בחברה שלכם?
[04:02] האם נכון להעסיק פרילנסרים?
[04:26] מי האדם שצריך לכתוב את התוכן בעבור הסטארטאפ או החברה שלכם?
[04:44] דרך אילו פלטפורמות להעסיק את הפרילנסרים?
[05:23] איפה מפיצים את התכנים?
[05:56] מה עדיף, סאב-דומיין או סאב-פולדר?
[07:07] איך אפשר לייעל את העבודה של בניית קישורים?
[07:28] כלים מומלצים BuzzStream, Searchmetrics, Majestic, Ahrefs, SEMrush
[08:28] האם אפקטיבי שפרילנסרים יעשו את עבודת הקישורים בעבורי?
[09:11] האם לינקים מאתרים כגון פורבס והפינגטון פוסט יכולים לעזור?
[09:27] ההבדלים Dofollow/Nofollow
[10:31] תודה רבה לנדב דקנר, אנחנו סיימנו להיום.
[10:34] אתם מוזמנים לכתוב מה דעתכם על הפרק, תשתפו אותנו אם אתם מכירים את הטיפים והכלים שנדב המליץ עליהם ואם יש לכם שאלות אל תהססו. תשאלו ואנחנו נענה.
אני אשמח לקבל מכם פידבק:
על איזה נושא הייתם רוצים שנדבר בפודקאסט?
איזה יזמים/יזמיות הייתם רוצים לשמוע?
נהננתם מהפרק? אני אשמח שתכתבו ביקורת קצרה.
מוזמנים ליצור קשר:
https://www.10minutemarketing.co.il/
https://www.facebook.com/10minutemarketingpodcast/2019-02-1800 min
Ventaja Podcast088. Recopilación de comentariosFruta de huerta ajena, es sobre todo buena.
La técnica de recopilación de comentarios implica:
Encontrar publicaciones similares (a la que acabas de publicar) que ya tienen muchos comentarios
Llegar a los comentaristas de esa publicación (y contarles acerca de su publicación)
La razón por la que esto funciona bien es simple:
Las personas que han comentado publicaciones similares en el pasado son lectores de blog altamente comprometidos, lo que significa que es muy probable que también lean, comenten y envíen un enlace a tu publicación.
...2018-07-2404 min
The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥Ep.289 ~ Building a Conference, Running a Conference, and Connecting at a Conference ~ Liam MartinLiam Martin, founder of Staff.com and TimeDoctor.com
~ Current Series ~
100 Interviews with 100 Location-Independent
Entrepreneurs that have over $1,000,000 in Annual Revenue
Welcome to the show ladies and gentlemen we are glad you are here with us today because we have another exciting guest we want to introduce. Liam Martin is joining us today! Liam is the founder of two 7-figure location independent businesses, staff.com, timedoctor.com. He is also the founder of the Running Remote conference that is held in Bali.
Liam hopped on the show wi...2018-06-1926 minThe Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥Ep.288 ~ Getting 120 Podcast Interviews in 120 Days ~ Liam MartinLiam Martin, founder of Staff.com and TimeDoctor.com
~ Current Series ~
100 Interviews with 100 Location-Independent
Entrepreneurs that have over $1,000,000 in Annual Revenue
Welcome to the show ladies and gentlemen we are glad you are here with us today because we have another exciting guest we want to introduce. Liam Martin is joining us today! Liam is the founder of two 7-figure location independent businesses, staff.com, timedoctor.com. He is also the founder of the Running Remote conference that is held in Bali.
Liam hopped on the show with u...2018-06-1831 min
Tools They UseTimeDoctor's CMO chats Remote Work + Mastering Time | Liam MartinThis week’s episode is brought to you by Liam Martin, the co-founder and CMO of TimeDoctor.
Liam co-founded TimeDoctor a productivity-tracking resource for remote teams and runs the company of 60+ members working remotely from all around the world.
Make sure to check out our Sponsor for Series 2, Setapp.
Setapp has an exciting array of Mac apps, all under one monthly subscription.
Our sponsor for today’s podcast! Setapp.
Setapp is a revolutionary new service allowing you a hub of more than 100 Mac apps all in one spot for one monthly fee! Download it today for Mac using this link: Get...2018-06-1300 min
Nice Games Club - a gamedev podcast!"A mean secret that stays in this room." Media Relations; Star Trek GamesStephen is still in missing in Chicagoland, so we once again retained the services of guest co-host Holly Harrison for an episode featuring two topics that could not be more completely unrelated to each other.First, Holly teaches us some media relations skills that gamedevs need to know (even if they don't want to), and then, because Stephen isn't around to stop us, Mark and Martha (but mostly Mark) talk about the history of Star Trek games!0:01:25Media RelationsHey you, indiedev, use presskit()!Write a better press release using the Inverted PyramidTodd VersteegSignature...2018-06-0500 min
Leveling Up with Eric SiuGE Ep 22 [2014]: BuzzStream Founder Paul May Teaches You How To Recover From A Total Product Launch DisasterJoin us as we talk to Paul May from BuzzStream, online software helping marketers promote their products, services and content to build links, buzz, and brands. Paul has been entrenched in the start-up world his entire career spanning across 20-years. His original co-founder, Jeremy Bencken, came fresh from ApartmentListings.com where he focused on long-tail search and drove traffic through SEO PR and relationship building. They saw a need to organize their links and relationships with influencers and publishers in one place. Click here for show notes. Leave some feedback: Who should...2018-01-2345 min
Leveling Up with Eric SiuGE Ep 22 [2014]: BuzzStream Founder Paul May Teaches You How To Recover From A Total Product Launch DisasterJoin us as we talk to Paul May from BuzzStream, online software helping marketers promote their products, services and content to build links, buzz, and brands. Paul has been entrenched in the start-up world his entire career spanning across 20-years. His original co-founder, Jeremy Bencken, came fresh from ApartmentListings.com where he focused on long-tail search and drove traffic through SEO PR and relationship building. They saw a need to organize their links and relationships with influencers and publishers in one place. Click here for show notes. Leave some feedback: Who should...2018-01-2345 min
Daily Marketing Discovery with Ali SalmanFind Anyone's Email in SecondsTools Mentioned in The Podcast: - Hunter.io - Clearbit Connect - Email Checker - Norbert - Datanyze - Buzzstream To listen to previous episodes goto: 5 Minute Online Marketing Lessons2017-05-1000 min
Digital Marketing RadioHow to improve your email response rate – GARRETT MEHRGUTH | DMR #207Today I'm joined by a man who is the CEO of a search marketing agency focused on growing marketing qualified leads for B2B companies. Welcome to DMR, Garrett Mehrguth. [You can find Garrett over at DirectiveConsulting.com.]
On this episode of Digital Marketing Radio we discuss how to improve email response rate, with topics including:
Are most companies doing email outreach wrong?
Why is reply rate so important?
What are the ways that businesses can improve reply rate?
What are the biggest things that you’ve learned by testing?
How do you recommend building an email list of prospects?
Should B...2017-05-0834 minDigital Marketing RadioHow to improve your email response rate – GARRETT MEHRGUTH | DMR #207Today I'm joined by a man who is the CEO of a search marketing agency focused on growing marketing qualified leads for B2B companies. Welcome to DMR, Garrett Mehrguth. [You can find Garrett over at DirectiveConsulting.com.]
On this episode of Digital Marketing Radio we discuss how to improve email response rate, with topics including:
Are most companies doing email outreach wrong?
Why is reply rate so important?
What are the ways that businesses can improve reply rate?
What are the biggest things that you’ve learned by testing?
How do you recommend building an email list of prospects?
Should B...2017-05-0834 min
Marketing School - Digital Marketing and Online Marketing TipsHow To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche...2017-03-1106 min
Marketing School - Digital Marketing and Online Marketing TipsHow To Do SEO On a Tiny Website that Doesn’t Have Any Visitors or Money | Ep. #223In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche...2017-03-1107 min
Marketing School - Digital Marketing and Online Marketing Tips7 Ideal Tasks to Give Your New Marketing Intern | Ep. #212In Episode #212, Eric and Neil discuss the 7 ideal tasks to give your new marketing intern. Tune in and take note of how to maximize your intern’s time. These specific tasks will contribute to your company’s growth and improve your processes. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ideal Tasks to Give Your New Marketing Intern 00:35 – First task is to list out all your competitors and track their growth and activities using a spreadsheet on a daily and weekly basis 01:11 – You can check how your activities are comparing with your competitors 01:25 – The diminishing return explained 01:46 – Have an on-going...2017-02-2806 min
Marketing School - Digital Marketing and Online Marketing Tips7 Ideal Tasks to Give Your New Marketing Intern | Ep. #212In Episode #212, Eric and Neil discuss the 7 ideal tasks to give your new marketing intern. Tune in and take note of how to maximize your intern’s time. These specific tasks will contribute to your company’s growth and improve your processes. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ideal Tasks to Give Your New Marketing Intern 00:35 – First task is to list out all your competitors and track their growth and activities using a spreadsheet on a daily and weekly basis 01:11 – You can check how your activities are comparing with your competitors 01:25 – The diminishing return explained 01:46 – Have an on-going...2017-02-2806 min
The Digital Marketing PodcastDigital Marketing on a Zero BudgetFollowing a question from Rick Toon, podcast listener on our LinkedIn group, Daniel talks us through how he’d approach the essentials of digital marketing in terms of services and essentials you should be using. Daniel also visits Keyword research and its relationship to Hygiene, Hub and Hero Content, Ciaran indulges in a spurious fishing analogy, and Daniel explores some interesting influencer outreach and content curation techniques. Wordpress.com Hosted Wordpress website for those of you wanting to get up and running with a website content hub. Google Search Console https://www.google.com/webmasters/tools/ Great tool for understanding ho...2016-05-1421 min
UX & Growth PodcastSEO with Matthew Barby (Global Head of Growth and SEO at HubSpot)What are the most effective SEO plays today and what are the best tools available? If you're running a business, how should you build your SEO strategy and hire talent to execute it? In this episode, we sit down with SEO expert Matthew Barby to discuss the tactics that he's seeing work best and where he believes SEO is going in the future.
"One link from Entrepreneur literally may be better than 1,000 links from other random websites. Because if volume mattered, we'd just build new websites every day and not care about them. They wouldn't get any links. They'd be...2016-02-0253 min