Shows
BuzzStream Digital PR and Link Building PodcastFrom Pickle Chocolate Shakes to Fake Athletes: Inside Creative PR CampaignsWhat separates a forgettable digital PR campaign from one that actually gets coverage, links, and results? In this episode, Vince sits down with Katy Powell — PR director and co-founder of Bottled Imagination — to talk about what it really takes to build creative campaigns that stand out.They get into everything: how to stress-test ideas before you pitch them, why you should be thinking more like an ad agency, how to mitigate risk when going big, and what "So What Reporting" actually means for your clients. Plus, Katy shares the stor...
2026-03-1135 min
BuzzStream Digital PR and Link Building PodcastHow to Get Your Brand Cited by AI with Bernard HuangGetting your brand mentioned in AI answers isn't luck — it's a strategy. In this episode, Vince sits down with Bernard Huang, founder of ClearScope, to break down exactly how AI models like ChatGPT and Gemini decide what brands to recommend, and what you can do about it.They cover the three layers of how AI generates a response, why links are becoming less important than co-mentions, how digital PR fits into the AEO playbook, and what "topical authority" actually means in a world where AI answers questions before anyone cl...
2026-03-0442 min
BuzzStream Digital PR and Link Building PodcastThe Reddit Strategy That's Winning in 2026Reddit has quietly become one of the most powerful platforms for brand visibility — and most marketers are doing it wrong.In this episode, Ross Simmonds (founder of Foundation Marketing and author of Create Once, Distribute Forever) breaks down exactly how brands should be showing up on Reddit in 2026 — from reputation management to influencing AI-generated search results.We cover:✅ Why Reddit is now critical for LLM visibility (ChatGPT, Perplexity, Google AI Overviews)✅ How to audit and monitor the subreddits that actually matter for your bra...
2026-02-2543 min
BuzzStream Digital PR and Link Building PodcastIs Social Media the Future of PR? With Manychat's Mady LanniIs your PR strategy still living in 2015? In this episode, Mady Lanni (PR & Communications Manager at Manychat) breaks down why social media needs to be at the center of your digital PR strategy—not just an afterthought.Mady shares how she's building Manychat's PR function from the ground up with a social-first mindset, why the creator economy is poised to reach $200 billion by 2030, and how to turn viral social moments into legitimate PR wins.Whether you're agency-side or in-house, this conversation will change how yo...
2026-02-1833 min
BuzzStream Digital PR and Link Building PodcastIs Common Crawl Secretly Being Used to Train All LLMs?In this episode of the BuzzStream podcast, host Vince Nero interviews Metehan Yesilyurt, Chief Growth Officer at AEO Vision, about the significance of AI training data, particularly Common Crawl. They explore how AI models use this data, the importance of metrics such as page rank and harmonic centrality, and the challenges posed by data accessibility. The conversation emphasizes the need for relevancy in AI citations and the evolving landscape of AI and SEO.⏰ Chapters00:00 Introduction02:17 Understanding AI Training Data04:49 Exploring Common Crawl07:37 The Role of Common Crawl in AI...
2026-02-1033 min
BuzzStream Digital PR and Link Building PodcastHow Audience Research Turned Frustration Into a Viral CampaignWhat makes a great marketing idea… actually great?In this episode of the BuzzStream Podcast, host Vince Nero sits down with Paxton Gray, CEO of 97th Floor, to break down one of the most talked-about creative B2B campaigns ever: The Rage Cage.Paxton not only gives us the story behind the Rage Cage campaign (yes, accountants smashing printers), but we also go deep into how audience research (real conversations, not dashboards) fuels breakthrough ideas and why “best practices” rarely lead to great marketing.This i...
2026-01-2834 min
BuzzStream Digital PR and Link Building PodcastThe Secrets Behind Telling Stories With Your Data with Six ChilliesData has a reputation for being boring, but it can do wonders for your marketing. This podcast is all about getting your heads out of the spreadsheets.In this episode, host Vince Nero sits down with Thierry Ngutegure and George Sinnott, co-founders of Six Chillies — a UK-based, data-centric agency on a mission to make data-led content feel human* creative, and actually useful.If you’re in digital PR, content marketing, or SEO, this one’s packed with practical insights.⏰ Timestam...
2026-01-2153 min
BuzzStream Digital PR and Link Building PodcastThe PR Pitch Problem Nobody's Talking About with Synapses' Charlie RussellEven perfect pitches get buried when journalists receive 1,000+ emails per day. Here's what's replacing the traditional PR playbook.In this episode, I sit down with Charlie Russell, CEO and Founder of Synapse, a stories marketplace that's rethinking how PR professionals connect with journalists. Charlie brings a unique perspective from his years working at Dow Jones and Gorkana (a leading media database), and he's built a solution that moves PR pitching out of overloaded inboxes entirely.We discuss:Why email has become an ineffective channel for PR outreachThe decline of traditional media databases and what's...
2026-01-1439 min
BuzzStream Digital PR and Link Building PodcastHow to Start a Digital PR Service Offering From ScratchIn this episode of the BuzzStream Podcast, host Vince Nero speaks with Ellie Hearn, a digital PR strategist at Re:signal, on how to start a successful digital PR service.Ellie Hearn has been in the digital PR world for years, working with some of the UK’s top agencies, including Digitaloft, iProspect, Aira, and Journey Further. We covered everything you need to know to get started: services to offer, how to hire, what to charge, and the challenges along the way.Ellie sets a fantastic blueprint for anyone interested!🕰️ Time stamps
2026-01-0736 min
BuzzStream Digital PR and Link Building PodcastHow to Create a Newsworthy Survey w/ YouGov's Brian ReitzYouGov has published thousands of surveys—so what separates the ones that break through from the ones that don’t?In this episode of the BuzzStream podcast, host Vince Nero interviews Brian Reitz, Senior Marketing Manager at YouGov, to discuss the intricacies of survey design and the factors that make surveys newsworthy. They explore the internal processes at YouGov for determining survey topics, the importance of brainstorming, and the balance between timely and emotional content and much more.⏰ Timestamps00:00 – Introduction05:10 – How YouGov chooses survey top...
2025-12-2245 min
BuzzStream Digital PR and Link Building PodcastThe PR Industry's Biggest Misconception | Jon Amar Breaks It DownThere's a HUGE gap between digital PR and more traditional PR, and it's causing some frustration and confusion. In this episode, Vince Nero interviews Jon Amar, a public relations consultant, discussing the friction between PR and digital PR. They emphasize the need for collaboration between PR and digital PR professionals to develop more effective communication strategies and ultimately deliver better results for their clients.⏰ Chapters00:00 - Intro02:24 - Defining Public Relations11:49 - Trust and Credibility in PR17:28 - The Confusion Between PR and Digital PR...
2025-12-1744 min
BuzzStream Digital PR and Link Building PodcastThe Digital PR Audit Everyone Should Be Doing (with Aira's Head of Digital PR)In this episode of the BuzzStream podcast, Vince Nero interviews Chloe Osunsami, head of digital PR at Aira, to discuss the intricacies of conducting a digital PR audit. Chloe shares her approach to understanding new clients, the importance of competitor analysis, and how SEO metrics are crucial to shaping PR strategies. ⏰ Timestamps:00:00 - Intro01:12 - Understanding the Client and Competitors03:54 - The Role of SEO in Digital PR07:06 - Tools for Digital PR Audits11:49 - Quantifying Relevance in Backlinks13:48 - Client Collaboration in St...
2025-12-1040 min
BuzzStream Digital PR and Link Building PodcastUnlocking the Secrets to Survey IdeationIt's about what sparks that talk. That's the key to successful survey ideation.In this episode of the BuzzStream Podcast, host Vince Nero interviews Rick Maughan, head of content at Talker Research.They discuss the intricacies of survey ideation, the importance of collaboration in research, and how to make seemingly boring topics engaging. ⏰ Time stamps00:00 - Introduction02:28 - The Ideation Process for Surveys08:11 - Making Boring Industries Interesting10:55 - The Importance of Human Stories in Data16:08 - Th...
2025-12-0341 min
BuzzStream Digital PR and Link Building PodcastHow to Pitch Journalists Like a Pro with Muck Rack's Linda ZebianWondering how to pitch journalists to get coverage? Why not ask someone who runs comms for one of the leading media databases?In this episode of the BuzzStream Podcast, host Vince Nero speaks with Linda Zebian, VP of Communications at Muckrack, about the evolving landscape of journalism and public relations. They discuss the increasing number of pitches journalists receive, the challenges faced by the media industry, and the importance of relevant pitching. Linda emphasizes the need for PR professionals to build trust and relationships with journalists, rather than just focusing on...
2025-11-2431 min
BuzzStream Digital PR and Link Building PodcastStart a Conference That Builds Your BrandThinking of ways to boost your brand? Have you considered hosting your own conference or event?In this episode, Vince Nero interviews Rich Brooks, the president of Flyte New Media, discussing the Agents of Change Conference and the importance of events in digital marketing. Rich shares insights on lead generation, the challenges of event planning, and the balance between promoting one's brand and providing value to the audience. He emphasizes the significance of human connections in a digital age and how podcasts can complement event promotion.00:00 Intro01:32 The...
2025-11-1930 min
BuzzStream Digital PR and Link Building PodcastThe Secret to Building Brands in the AI Era: Insights from Telegraph's SEO DirectorBuilding brands just got harder. But in this episode, I'll show you why it's not rocket science.In this episode of the BuzzStream Podcast, host Vince Nero is joined by Harry Clarkson-Bennett, the SEO Director at The Telegraph in the UK and the creator of the Leadership in SEO Substack. Together, they discuss the challenges and strategies for building a brand in the post-AI era. The conversation covers a wide range of topics, including the importance of understanding your audience, the evolving role of SEO and backlinks, and the impact of AI on content visibility.
2025-11-1243 min
BuzzStream Digital PR and Link Building PodcastMastering Reactive PR in the US with Madeleine Dykes of Rise at SevenIn this episode of the BuzzStream podcast, host Vince Nero is joined by Madeleine Dykes, head of digital PR at Rise at Seven, to discuss all things reactive PR in the US.Madeleine shares insights on the importance of staying current with news, strategies to pitch expert commentary, the differences between UK and US media landscapes, and how to use reactive PR to build relationships with journalists.⏰ Timestamps:00:00 – Intro01:07 – Daily Routine in Reactive PR03:32 – Finding Hooks and Trends05:17 – Pitching Commentary and Expert Opinions08:05 – Creating Full-Fledged Stories11:52 – Building Relationships with Journalists21:57 – Differences Between UK and US Reactive PR
2025-11-0532 min
BuzzStream Digital PR and Link Building PodcastMastering Reactive PR with Leah Daly Mastering Reactive PR with Leah Daly (BuzzStream Podcast) In this episode of the BuzzStream Podcast, host Vince Nero is joined by Leah Daly, Senior PR at Fat Joe, to talk about mastering reactive PR. Episode Summary Leah shares her insights on the various strategies, the importance of relevancy, and the daily workflow required for successful reactive PR. They discuss key mistakes to avoid, proactive preparation for reactive PR, and best practices for identifying and pitching the right journalists. Chapters 00:00 — Welcome and Introductions 00:34 — Understanding Reactive PR 01:37 — Defining Reactive PR 02:31 — Relevancy in Reactive...
2025-10-2931 min
The Digital PR Podcast#38 Is Link Building Dead? with Vince NeroIs traditional link building finally dead... or has it just had a rebrand? In this episode of the Digital PR Podcast, Louise Parker and Steve Baker are joined by Vince Nero, Director of Content Marketing at BuzzStream, to unpack the future of outreach in a world where coverage is harder to win, attribution is messier than ever and quality beats quantity every time. They explore the differences between US and UK outreach culture, what 'impact' looks like in 2025, and why it might be time to ditch your 100-link campaigns for a more surgical, brand-led approach. You’ll also hear ho...
2025-10-2344 min
BuzzStream Digital PR and Link Building PodcastWhy SEO, PR, and Content Must FINALLY Work TogetherUnlock the secret to combining SEO, PR, and content in the AI era!Tamara Sykes joins us to explore how brands stay visible, trusted, and discovered in today’s landscape.In this episode, BuzzStream’s Vince Nero sits down with Tamara Sykes (Head of Client Strategy, Stacker) to explore how the boundaries between SEO, PR, and content are blurring.We cover how traditional roles are changing, how those teams can work better together, and what smaller organisations need to do to stay aligned and effective....
2025-10-2235 min
BuzzStream Digital PR and Link Building PodcastHow to Survive and Thrive in Digital PR during GEOIn this episode of the BuzzStream Podcast, host Vince Nero speaks with Kelsey Libert, co-founder of Fractl, about the evolving landscape digital PR now that LLMs are in the mix.Kelsey shares insights on building relationships with journalists, adapting to changes in Google search, and the significance of niche publishers in LLMs. The conversation emphasizes the need for marketers to create valuable content and leverage AI tools to enhance their strategies.⏰ Timestamps00:00 - Introduction to AI and SEO02:52 - Understanding Ge...
2025-10-1535 min
BuzzStream Digital PR and Link Building PodcastHow to do B2B Content Marketing in an AI EraIn this episode of the BuzzStream podcast, host Vince Nero interviews content marketing expert David Bain. David, the founder of the UK-based content agency Casting Cred, shares his views on what content marketing means in 2025, including the importance of delivering the right content to users at the right time. He elaborates on his six H content framework—hero, hub, help, heart, happy, and human content—and how it helps map customer journeys and sustain content strategies amidst rapid industry changes. ⏰ Time Stamps00:00 - Intro01:42 - Defining Content Marketing in 20250...
2025-10-0931 min
Consulting LeadersHow to Build Links, Boost Authority and Repurpose Content with Vince NeroLook into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)In this episode of Podcast Gurus, we sit down with Vince Nero, the Director of Content Marketing at BuzzStream and the host of the BuzzStream Podcast. Vince shares his journey into digital PR, how podcasting has helped him build relationships, and why it's a powerful tool for link building and brand growth. He discusses the intersection of SEO, PR, and podcasting and dives deep into the tactics that can help businesses leverage podcasts as part of their...
2025-10-0344 min
BuzzStream Digital PR and Link Building PodcastAI and Brand Visibility: Ahrefs' Insights from 75,000 BrandsWe’re diving into Ahrefs’ huge new study on AI and brand visibility — they looked at 75,000 brands to see how often they get mentioned in AI tools, and what that means for SEO and digital PR.If you want to know where brand visibility is headed in the AI era, this one’s packed with insights you don’t want to miss.⏰Time stamps00:00 - Intro00:18 - Overview of the Ahrefs Study01:47 - Inspiration Behind the Study05:54 - Key Findings and Surprises...
2025-10-0130 min
BuzzStream Digital PR and Link Building PodcastHow to Show Up in AI using Relevance EngineeringIn this episode of the BuzzStream podcast, Mike King, founder of iPullRank, shares how relevance engineering can help you show up in AI.Vince and Mike discuss the impact of AI on the industry, specifically focusing on Google's recent updates and the significance of digital PR in the evolving landscape. Mike explains the concept of relevance engineering, a new approach that combines AI, information retrieval, content strategy, UX, and digital PR. He also shares practical strategies for businesses to stay ahead in the AI era, as well as the importance of creating highly...
2025-09-2631 min
BuzzStream Digital PR and Link Building PodcastMastering Reactive PR and Newsjacking with Katie StoreyIn this episode, Vince is joined by Katie Storey, Director at Press Box PR. Katie shares her insights on reactive PR and newsjacking, drawing from her extensive experience as both a journalist and a PR professional. Learn how to stay relevant, be the first to the punch, and pitch effectively. Whether you're new to PR or looking to up your game, this episode is packed with valuable tips and real-world examples.⏰ Timestamps00:00 - Intro00:55 - Defining Newsjacking and Reactive PR03:09 - Thinking Like a Journalist07:03 - Five Keys to New...
2025-09-1838 min
BuzzStream Digital PR and Link Building PodcastThe Coolest PR Trick in Baseball History?In this quick hit bonus edition of the BuzzStream Podcast, Vince Nero hosts Thomas Fish, the president of Blowout Cards, to discuss a successful reactive PR campaign centered around the viral 'Phillies Karen' incident. ⏰ Timestamps00:00 Intro00:43 Setting the Scene: The Phillies Karen Incident02:00 Blowout Cards' Viral Campaign03:45 About Blowout Cards05:59 The Impact and Lessons Learned11:17 Conclusion and Final Thoughts🃏 Check out blowoutcards.com🐝 Visit Buzzstream.com📧 Subscribe to our newsletter: buzzstream.com/newsletter
2025-09-1612 min
BuzzStream Digital PR and Link Building PodcastHow to Value Links in the AI EraIn this episode of the BuzzStream podcast, Vince Nero interviews Tamara Novitović, the head of SEO at Bazoom, about link value in 2025 within the context of the AI era.Here are some things you'll learn:⭐️ Limitations of traditional metrics like Domain Authority (DA) and Domain Rating (DR)⭐️ Advocating instead for a more nuanced approach that takes into account the quality and context of backlinks⭐️ The dangers of manipulative link-building practices⭐️ Potential pitfalls of over-reliance on metrics that can be easily gamed⭐️ 'Impact Score' as a framework to help businesses focus...
2025-09-1038 min
BuzzStream Digital PR and Link Building PodcastA Deep Dive into Journalist Requests with Greg HeilersIn this episode of the BuzzStream podcast, host Vince Nero welcomes Greg Heilers, co-founder of Jolly SEO, to discuss the intricacies of using HARO (Help a Reporter Out) and similar platforms to build great links and coverage.Greg shares valuable tips on quality checks, dealing with fake experts, and cutting through the noise in an increasingly competitive landscape. ⏰ Timestamps00:00 Intro00:42 Meet Greg Heilers: Co-Founder of Jolly SEO01:09 Understanding HARO and Pitching Platforms02:03 Client Prerequisites for Successful Pitching04:32 Exploring Various Quote Platforms...
2025-09-0443 min
BuzzStream Digital PR and Link Building PodcastBuilding Your Personal Brand in PR with Grace BurtonBuilding a Personal Brand in PR with Grace BurtonIn this episode of the BuzzStream Podcast, host Vince Nero sits down with Grace Burton, Senior Digital PR Executive at Digital Loft and co-creator of the PR Insider newsletter, to talk about one of the biggest growth levers for PR professionals today: building a personal brand.If you’ve ever struggled with consistency, confidence, or knowing what to post, this conversation is packed with actionable insights.We dive into:Why personal branding matters in PR (and how it benefits you and your agency)Th...
2025-08-2129 min
BuzzStream Digital PR and Link Building PodcastHow to Steal SEO Strategies from CompetitorsIn this episode of the BuzzStream Podcast, host Vince Nero is joined by Shane Dutka, founder of SiteCurve and former VP of SEO at Three Ships. Shane discusses his strategies for analyzing competitors' link profiles, methods for handling toxic links, and the importance of keywords in an AI-driven world. Timestamps:00:00 - Introduction01:30 - Importance of Competitor Analysis04:20 - Affiliate Marketing Trends08:50 - Site Curve’s Keyword Tracking Approach12:15 - Evaluating and Disavowing Toxic Links17:30 - Role of AI in SEO22:00 - Tr...
2025-08-1431 min
BuzzStream Digital PR and Link Building PodcastHow GEO Is Changing Digital PR with Oliver Sissons of Reboot OnlineIn this episode of the BuzzStream Podcast, host Vince Nero dives deep into the future of search with Oliver Sissons, Search Director at Reboot Online.We’re unpacking how AI is reshaping search visibility — from AI Overviews to Generative Engine Optimization (GEO) — and what that means for your PR, SEO, and brand strategy.🔍 In this episode, we cover:- What is GEO (Generative Engine Optimization) and how it differs from traditional SEO- How PR and brand mentions influence LLMs like ChatGPT, Claude, and Gemini- What leaks and AI system...
2025-08-0731 min
BuzzStream Digital PR and Link Building PodcastBuilding Your Website's Topical Authority with Kevin IndigIn this episode of the BuzzStream Digital PR and Link Building podcast, host Vince Nero welcomes SEO expert Kevin Indig to discuss the crucial topic of topical authority. Kevin shares key insights from his Growth Memo newsletter, including the four levers of topical authority: content breadth and depth, smart internal linking, relevant backlinks and mentions, and content pruning. They explore the differentiation between topical authority and brand authority, the importance of quality over quantity in SEO, and the impact of AI on search results.⏰ Timestamps00:00 - Intro01:58 - Defining Topical Authority04:57 - Topical Authority in the Age of AI07:35...
2025-07-3134 min
BuzzStream Digital PR and Link Building PodcastRewriting PR for the AI Era: From Links to Brand SignalsWith AI moving so quickly, my conversation with Beth Nunnington, founding member and Global VP of Digital PR at Journey Further, couldn't have come at a more critical time. (I actually bumped it up in the schedule so that people could heed Beth's great advice.)We discuss the evolving landscape of PR and its growing importance in a highly fragmented search environment. However, that's not all; brand awareness, the interactions between brand signals and AI technologies like Google and ChatGPT are becoming increasingly popular.In this chat, we discuss what that means for b...
2025-07-2435 min
BuzzStream Digital PR and Link Building PodcastThe Shocking State of Digital News with John ShehataIn this episode of the BuzzStream Podcast, host Vince Nero sits down with John Shehata, CEO and founder of NewzDash, to discuss the evolving digital news landscape. They examine the impact of AI on news publishing, SEO, and audience development, as well as the importance of brand loyalty and diversification in the current media landscape. They also provide actionable insights for PR professionals and discuss how tools like NewzDash can help optimize visibility on search and news platforms.Join the conversation for a deep dive into the future of digital news and strategies to...
2025-07-1731 min
BuzzStream Digital PR and Link Building PodcastSEO Isn't Dead, It's Just Changing with Cyrus ShepardIn this episode of the BuzzStream podcast, host Vince Nero is joined by Cyrus Shepard, founder of SEO agency, Zyppy SEO. They discuss the evolving landscape of SEO, addressing changes in link-building strategies, the importance of brand and reputation, and how traditional SEO practices fit into the modern digital marketing world. Cyrus also shares insights from his experience as a Google quality rater and offers advice on building authoritative content and effective link strategies. Whether you're a seasoned marketer or new to SEO, this episode provides valuable perspectives and actionable tips. ...
2025-07-0931 min
BuzzStream Digital PR and Link Building PodcastDigital PR in the UK vs US [Part 2] with Will HobsonIn this episode of the BuzzStream Podcast, host Vince Nero welcomes back Will Hobson, VP of PR at Rise at Seven, to discuss the differences between UK and US digital PR. Their conversation was about the current state of digital PR, including the impact of recent SEO updates and the increasing importance of AI in the industry. Will shares insights from his year in the US market, highlighting the need for compelling stories and the potential for digital PR to evolve beyond just link building. ⏰ Time Stamps00:00 Intro00:48 Differences Be...
2025-06-1938 min
BuzzStream Digital PR and Link Building PodcastHow AI Is Reshaping Digital PR Workflows – with Authority Hacker’s Mark WebsterIn this episode of the BuzzStream Podcast, host Vince Nero chats with Mark Webster, co-founder of Authority Hacker, about the evolving landscape of digital PR and SEO, strategies for link building, using AI for content creation, and the importance of innovative ideas to stand out amidst increasing noise. Mark also shares insights on automating processes, creating unique data-driven content for passive link building, and the future of digital marketing. ⏰ Timestamps:00:00 Introduction01:12 Overview of Authority Hacker02:10 Impact of Google's Algorithm Changes02:55 Transition to AI and New Strategies...
2025-06-1037 min
BuzzStream Digital PR and Link Building PodcastHow and Why We Build ListIQ for Digital PRs (with our CEO, Paul May)In this episode of the BuzzStream podcast, host Vince Nero and co-founder Paul May discuss the launch of ListIQ, an AI-powered media list-building tool designed to help build more targeted lists.They explore the challenges of traditional media list building, the importance of targeted outreach, and how generative AI can streamline the process. The conversation also explores the evolving landscape of digital PR, the importance of establishing relationships with journalists, and the future capabilities of List IQ as it integrates with BuzzStream's CRM.Timestamps:00:00 Introduction to List IQ and BuzzStream02:17 The Need for Targeted Outreach06:00 Generative AI in PR...
2025-06-0427 min
BuzzStream Digital PR and Link Building PodcastWhy Relevancy in Digital PR is More Important Than Ever (With Olivia Bence)In this episode of the BuzzStream podcast, host Vince Nero interviews Olivia Bence, the head of digital PR at Bring Digital. They discuss into the importance of relevancy in digital PR, particularly focusing on obtaining relevant links and pitching the right journalists. Olivia shares insights on how her agency integrates services for optimal client results, discusses the industry's shift towards targeted link-building strategies, and emphasizes the necessity of building meaningful relationships with journalists. The conversation touches on current trends, challenges, and future directions in digital PR, making this episode a must-watch for anyone interested in the field.⏰ Ti...
2025-05-2239 min
BuzzStream Digital PR and Link Building PodcastWhat Is the Peso Model and Why Should You Care?In this episode of the BuzzStream Podcast, host Vince Nero welcomes Gini Dietrich, author and founder of Spin Sucks, to discuss her renowned PESO Model. They delve into the importance of integrating digital PR with other marketing functions, the evolution of the Spin Sucks blog, and how to effectively use the PESO Model to amplify brand messaging. Gini also shares insights on the current state of PR, the challenges of collaboration within marketing teams, and the role of AI in shaping the future of PR and marketing. Tune in for valuable tips and...
2025-05-1228 min
BuzzStream Digital PR and Link Building PodcastHow to Build Links in Local Markets in the U.S.In this episode of the BuzzStream podcast, Vince Nero chats with Chris Brencans, CEO of On The Map, to discuss the intricacies of local SEO and link building. Chris shares his insights on the rising importance of digital PR, the impact of SEO algorithm changes on local search, and the significance of building authoritative links in regional markets. ⏰ Timestamps00:00 Intro00:50 Introduction to Local Search and Digital PR01:48 Impact of SEO Algorithm Changes on Local Search03:44 The Role of Links in Local SEO08:09 Strategies for Building Li...
2025-05-0643 min
BuzzStream Digital PR and Link Building PodcastHow to Pitch Local U.S. News for Better Links and CoverageWant to get links and coverage from local U.S. news outlets? Buckle up.In this episode of the BuzzStream Podcast, host Vince Nero speaks with Collin Czarnecki, co-founder of Noble Digital PR Agency, about the intricacies of pitching to local news outlets in the US. Collin shares his journey from journalism to founding his agency, offering insights into his experience with Gannett, Patch, and launching his own hyper-local news site. They discuss strategies for successful local and national pitches, the importance of leveraging...
2025-04-3051 min
BuzzStream Digital PR and Link Building PodcastHelp a Reporter Out (HARO) is Back! (We Talked to the New Owner)In this episode of the BuzzStream podcast, host Vince Nero sits down with Brett Farmiloe, CEO of Featured.com, who shares exhilarating news about the acquisition and revival of the Help A Reporter Out (HARO) platform. The two discuss the platform's history, challenges, and the steps being taken to improve its quality and reliability. Brett also explains how featured.com connects subject matter experts with publishers and what differentiates it from HARO. ⏰ Timestamps:00:00 Intro00:16 The Acquisition of HARO02:37 Challenges and Solutions for HARO05:44 Reviving HARO: Strategies and Expectations09:54 Comparing HARO and Featured11:37 Global Reach and Industry Impact12:55 Conclusion and Ca...
2025-04-1814 min
BuzzStream Digital PR and Link Building PodcastHow Preply Built Thousands of Links Through Digital PRIn the BuzzStream Podcast, Vince Nero interviews Daniele Saccardi, Senior Team Lead of Digital PR and Online Reputation Management at Preply. They discuss Preply's innovative digital PR strategies, focusing on language and culture to drive brand success. The episode dives into the importance of link-building, how to navigate digital PR internationally, and the benefits and challenges of moving digital PR efforts in-house. Additionally, Daniele shares insights on maintaining content relevancy, the evolving relationship between digital PR and SEO, and future plans for Preply's outreach efforts. The conversation also touches on adapting to AI...
2025-04-1639 min
BuzzStream Digital PR and Link Building PodcastHow to Pitch a Journalist (from an Award-Winning Journalist) Rosie TaylorIn this episode of the BuzzStream Podcast, host Vince Nero has an insightful conversation with Rosie Taylor, an award-winning UK-based freelance journalist specializing in health and consumer coverage. Rosie delves into the day-to-day life of a freelancer, offering a unique perspective on receiving pitches and what makes an email stand out. They discuss the importance of personalizing pitches, the difference between in-house and freelance journalism, and why understanding a journalist's beat is crucial for PR success and much more...⏰ Timestamps00:00 Intro00:08 Introducing Rosie Taylor00:55 The Importance of Personalizing Pitches...
2025-04-0934 min
BuzzStream Digital PR and Link Building PodcastHow Digital PR Builds Brands with Jane Hunt of JBHIn this episode of the BuzzStream Podcast, host Vince Nero is joined by Jane Hunt, co-founder of JBH Agency, to discuss the evolving landscape of digital PR in 2025. They dive into Jane's new book, 'Digital PR Playbook,' and explore the definition and strategies of digital PR, its impact on brand building and the bottom line, and the differences between the US and UK markets.Jane shares insights on effective link-building tactics, brand mentions' importance, how digital PR has grown post-COVID, and much more.⏰ Ti...
2025-04-0235 min
BuzzStream Digital PR and Link Building PodcastBuilding High-Quality Links to New Sites with Nathan GotchIn this episode, Vince Nero sits down with SEO expert Nathan Gotch to discuss effective link-building strategies for new websites. They dive deep into the importance of backlinks, the evolution of SEO tactics, and how to create quality link profiles. Nathan shares his insights on leveraging data-driven content, conducting meaningful outreach, and prioritizing quality over quantity in link building. Tune in for actionable tips and expert advice to enhance your SEO efforts!⏰ Time Stamps00:00 Welcome to the Bu...
2025-03-2645 min
BuzzStream Digital PR and Link Building PodcastHow to Successfully Pitch (or Start) a Podcast — with Doug DownsIn this episode of the BuzzStream Podcast, Vince chats with Doug Downs about what makes a great podcast pitch, how to find quality podcasting opportunities, and whether every brand needs a podcast in 2025. If you’re trying to grow your podcast or land guest spots on top shows, this one’s for you!📌 Timestamps00:00:00 - Intro00:01:30 - What makes a good podcast pitch?00:12:20 - When pitching myself on podcasts, how much does relevancy matter?00:17:45 - How closely should I look at the podcast quality?00:19:40 - What kind of...
2025-03-1944 min
BuzzStream Digital PR and Link Building PodcastDigital PR Secrets From Former Journalist (Now Agency Owner) Amanda WallsIn this episode of the BuzzStream Podcast, host Vince Nero chats with Amanda Walls, founder and director of Cedarwood Digital. Amanda shares her journey from journalism to digital marketing. They discuss the importance of understanding journalistic needs, crafting compelling pitches, and the nuances of digital PR. Amanda also offers valuable tips for PR professionals. ⏰ Timestamps 00:00 - Intro 01:11 - Amanda Walls' Journey from Journalism to Marketing 03:19 - Experiences in Australian Journalism 05:19 - Tr...
2025-03-1256 min
BuzzStream Digital PR and Link Building PodcastIntegrating AI in Digital PR with Matt Foster at DistinctlyJoin Vince Nero and Matt Foster, Digital PR Manager at Distinctly, as they discuss the integration of AI in digital PR campaigns. They delve into the importance of early AI adoption, enhancing team productivity, and staying ahead in the ever-evolving search landscape, all based on Distinctly's new whitepaper: Integrating AI processes into Digital PR’—How Distinctly took a phased approach to adopting AI. Learn about Distinctly's innovative tools, effective media analyses, and ways to prototype campaign ideas with AI. This episode provides valuable insights for agencies and in-house teams looking to leverage AI in their processes. ⏰ Timestamps:00:00 Introduction and Guest...
2025-03-0548 min
BuzzStream Digital PR and Link Building PodcastHow to Build Reactive PR Strategies with Alice Walker-GibbonsIn this episode of the BuzzStream Podcast, Alice Walker Gibbons discusses the specifics of running a successful reactive PR service.Alice shares insights into Embryo's integrated services, including SEO-led and brand-led stories, creative campaigns, and the crucial role of reactive PR in their strategy. They discuss a successful reactive PR campaign relating to a norovirus outbreak, highlighting the importance of speed, content repurposing, and journalist relationships. Alice provides tactical advice for building a press office, creating evergreen content, and navigating client approvals for effective reactive PR execution. This episode offers a comprehensive look at ensuring a consistent stream of...
2025-02-2842 min
BuzzStream Digital PR and Link Building PodcastBuying Links with SEO Expert Ian HowellsIan Howells, co-founder of Traffic Think Tank and seasoned SEO consultant, discusses the controversial topic of link buying, including its risks, benefits, and strategies. Ian shares insights from his years of experience, including the impact of Google's recent updates and the effectiveness of link purchasing in different scenarios. Whether you're an SEO newbie or a veteran, this episode offers valuable perspectives on navigating the complex link building (and buying) landscape.00:00 Welcome to the BuzzStream Podcast00:11 Introducing Ian Howes and Today's Topic01:08 The State of Link Buying in SEO02:33 Why People Still Buy Links04:20 Effective Link Buying Strategies07:31 Risks and...
2025-02-2055 min
BuzzStream Digital PR and Link Building PodcastSecrets to Measuring Digital PR Success (with with Linkifi's Chris Panteli)In this episode of the BuzzStream podcast, host Vince Nero chats with Chris Panteli about measuring success and ensuring quality in link-building efforts. Chris is the co-founder of Linkifi and host of the Market Movers podcast. Tune in to understand the challenges of aligning client expectations with deliverables and the evolving nature of SEO and digital PR in today's competitive market.00:00 Welcome to the BuzzStream Podcast01:12 Defining Digital PR03:00 Challenges in Digital PR and SEO05:12 The Intersection of SEO and Digital PR14:29 Measuring Success in Digital PR19:27 Digital PR Strategies and Execution24:22 Leveraging Internal Data for Onboarding24:49 Reactive vs...
2025-02-1244 min
BuzzStream Digital PR and Link Building PodcastHow to Hire Digital PRs? Tips From a PR-Turned RecruiterIn this episode of the BuzzStream Podcast, host Vince Nero talks with James Congdon, former digital PR professional at Verve and current head of With Frontier, a recruitment agency.
The conversation covers everything from the ideal backgrounds for digital PR candidates to structuring a digital PR team to the changing market trends.
James provides valuable insights from his years of experience as a PR and now a recruiter for some of the top agencies in the world.
⏰ Timestamps
00:00:00 – Intro00:03:15 – How did you transition from PR to recruitment?00:05:42 – How did you get into recruitment?00:08:10 – What challenges...
2025-02-0547 min
BuzzStream Digital PR and Link Building PodcastHow to Win With Guest Posting in 2025 (With Jasper Morris of Profit Engine)Join BuzzStream Podcast host Vince Nero as he interviews Jasper Morris, Sales Director at Profit Engine.
They dive deep into effective guest posting strategies, the ethics of buying links, and how to navigate the ever-changing SEO landscape.
Jasper shares insights into the impact of Google updates on link-building agencies, the importance of combining SEO with other marketing strategies, and the criteria for selecting quality sites for guest posts.
⏰ Timestamps:
00:00:00 - Intro
00:00:16 - Introducing Jasper Morris and Profit Engine
00:02:56 - The Evolution of Link Building
2025-01-2250 min
BuzzStream Digital PR and Link Building PodcastHow a Digital PR Campaign About Fast Food Went ViralWant to go viral?
In this episode, Vince Nero discuss the innovative campaigns run by FinanceBuzz, a part of LaunchPotato, with Chris Lewis, head of digital PR at FinanceBuzz.
They focused on a viral project about fast food prices and inflation.
Chris shares insights on ideation, data gathering, outreach, and the invaluable lessons learned from both successful and failed campaigns, providing a comprehensive guide to aspiring digital PR professionals.
⏰ Timestamps
00:00:00 - Intro
00:00:25 - Introduction to FinanceBuzz and LaunchPotato
00:02:31 - Digital PR Strategies and...
2025-01-1642 min
BuzzStream Digital PR and Link Building PodcastSwitching from Link Building to Digital PR with Sage SingletonIn this episode of the BuzzStream Podcast, host Vince Nero discusses digital PR and its evolution with Sage Singleton, Director of Digital PR at Clearlink.
They dive into the rebranding of her team from outreach to digital PR, the impact of digital PR on SEO, KPIs, and metrics for success, and how to effectively execute digital PR campaigns.
Sage shares insights on creating valuable content, positioning brands in media, and the challenges and learning experiences from underperforming campaigns.
This episode is a must-watch for PR professionals and anyone interested in digital marketing strategies.
00:00:00 - Intro
00:00:30 - Introducing Sage Singleton...
2025-01-0842 min
The Ross Simmonds ShowUnlocking the Power of Content DistributionIn this episode, Ross shares an engaging conversation he had with Vince Nero from BuzzStream, diving into content distribution. Together, they discuss practical strategies to help marketers improve their reach and make a bigger impact in today’s digital landscape. Ross also highlights key lessons from his book, Create Once, Distribute Forever, offering fresh perspectives on how marketers can rethink their approach to content. Packed with actionable advice and real-world examples, this episode is perfect for anyone looking to step up their content distribution game.Key Takeaways and Insights:1. Th...
2024-12-2757 min
Market Movers: Building Brands & Links with Linkifi5 Shocking Digital PR Trends Transforming Link Building in the AI Era with BuzzStream’s Vince NeroWelcome to the Market Movers: Building Brands and Links with Linkifi podcast! Hosted by Chris Panteli and Nick Biggs, we delve into the intersection of branding, SEO, and link-building to help your business become a recognized and trusted brand.
In this episode, we’re joined by Vince Nero, Director of Content Marketing at BuzzStream. Vince brings invaluable insights into the evolving landscape of digital PR, AI, and SEO. With an impressive journey from jazz saxophonist to content marketing expert, Vince shares strategies, challenges, and opportunities in the world of link-building.
Key Talking Points
The Impact of Go...
2024-12-2641 min
Marketing B2B TechnologyBuilding Relationships in Digital PR - Vince Nero - BuzzStreamVince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers build strong relationships with journalists and navigate the evolving landscape of digital outreach.
Vince discusses the importance of personalization in email marketing, the impact of recent Google updates on SEO strategies, and the shift towards quality-driven digital PR.
About BuzzStream
BuzzStream is an email outreach tool for PRs and link builders designed to help build and manage relationships with personalized outreach at scale.
About Vince Ne...
2024-12-1831 min
BuzzStream Digital PR and Link Building PodcastHow to Create Once, Distribute Forever (With Ross Simmonds)Join Vince Nero on the BuzzStream podcast as he hosts Ross Simmonds, founder of Foundation Marketing and author of 'Create Once, Distribute Forever.'
They delve into the significance of content distribution for various industries, how agencies can implement it, and the importance of relentlessly building relationships for outreach.
Ross also offers advice on leveraging platforms and crafting content that generates real business impact.
⏰ Timestamps:
00:00 Welcome to the BuzzStream Podcast
00:09 Introducing Ross Simmonds
00:56 Ross's Early Entrepreneurial Journey
01:56 The Importance of Content Distribution
04:59 Strategies for Content Distribution
08:17 Implementing Distribution in Agencies
12:24 Alternative Outreach and Distribution Tactics
18:18 The Future of Content Ma...
2024-12-1253 min
BuzzStream Digital PR and Link Building PodcastHow to Earn Coverage With Source of Sources w/ Founder Peter ShankmanHost Vince Nero welcomes Peter Shankman, the original founder of HARO, to discuss how PRs can maximize the use of Source of Sources.
They delve into the reasons behind HARO/Connectively's shutdown and the creation of Source of Sources, touching on its growth and the necessity of monitoring and maintaining the platform's integrity.
Peter also shares insights on how small businesses and agencies can secure media coverage, emphasizing the importance of precise and timely pitches.
⏰ Timestamps
00:00:00 Welcome to the BuzzStream Podcast
00:00:19 Introducing Peter Shankman and Source of Sources
00:01:26 The Decline of HARO and the Rise of SOS
00:02:26 Challenges and Su...
2024-12-0924 min
BuzzStream Digital PR and Link Building PodcastOwning In-House Digital PR with Victoria Schmid from KURU FootwearVince Nero chats with Victoria Schmid, the Senior Digital PR and Influencer Marketing Specialist at Kuru Footwear, about being an in-house digital PR.
They dive into Victoria's transition from broadcast journalism to digital PR, her innovative campaigns at KURU, and essential strategies to avoid overly advertorial content.
Victoria also shares her experiences and tips on working in-house versus at an agency, leveraging feedback, and staying creative in digital PR. T
⏰ Timestamps:
00:00:00 - Intro
00:00:27 – What is it like moving from agency to in-house?
00:06:48 – How do you ideate campaign ideas that don't come off as too salesy?
00:10:20 – Have you ever received feedback...
2024-12-0449 min
BuzzStream Digital PR and Link Building PodcastTop Digital PR Secrets for Success in Australia with Ellie SumnerIn this episode of the BuzzStream Podcast, host Vince Nero chats with Ellie Sumner, Digital PR Manager at Prosperity Media, about the nuances of doing Digital PR in Australia.
⏰ Timestamps:
00:00:45 - Why did Ellie move to Australia for digital PR?
00:05:00 - Was digital PR in Australia just traditional link building before?
00:06:27 - How does Ellie define digital PR?
00:07:50 - Is digital PR shifting toward brand awareness and expertise?
00:08:28 - What lessons did Ellie carry from traditional PR to digital PR?
00:09:25 - Why are case studies important in Australian digital PR?
00:11:37 - Is digital PR in Australia doing the journalist's jo...
2024-12-0236 min
BuzzStream Digital PR and Link Building PodcastThe SECRET to Successful Hero Content in Digital PRIs hero content dying?
Not according to Amber Carnegie, Creative Lead from UK-based digital PR agency Verve Search.
Hero campaigns are evolving.
They're not just one piece of content anymore. Instead, they're campaigns that tag various business groups, such as social, paid, and brand.
Or as Amber put it, "Hero campaigns have changed quite a lot in terms of the digital PR space... they can’t just be one thing anymore. They have to be supported by an entire strategy.”
I had an excellent chat with Amber about how you ca...
2024-11-2044 min
BuzzStream Digital PR and Link Building PodcastMaster Digital PR with Olivia Lott's PROVEN StrategiesIn this episode of the BuzzStream Podcast, host Vince Nero interviews Olivia Lott, a renowned freelance digital PR expert.
Olivia shares insights from her journey from journalism to digital PR, emphasizing the importance of tailoring outreach and avoiding generic ‘spray and pray’ tactics.
They discuss practical advice for personalizing pitches, leveraging existing client content, and efficiently managing outreach campaigns.
Olivia also offers specific tips for different industries, based on her extensive experience, to help PR professionals produce standout results. This episode is packed with actionable strategies and industry wisdom.
00:00:00 - Intro
00:01:29 - Olivia Lott's Journey from Journalism to Digital PR
0...
2024-11-1447 min
BuzzStream Digital PR and Link Building PodcastUnpacking Siege Media's New Digital PR Approach w/ Ross HudgensIn this episode of the BuzzStream Podcast, host Vince Nero welcomes Ross Hudgens, CEO of Siege Media, to discuss the concept of product-led digital PR.
Timestamps:
00:00:00 - Intro
00:00:59 - Introducing Ross Hudgens and Digital PR Outreach
00:01:41 - Navigating Google's Algorithm Updates
00:03:34 - The Shift in Link Building Strategies
00:05:37 - Product-Led Digital PR: A New Approach
00:10:35 - Leveraging First-Party Data for SEO
00:18:28 - The Impact of Company Size on Data Reports
00:23:03 - Frequency of Reports: Monthly, Quarterly, or Annually?
00:24:59 - Potential Pitfalls and How to Avoid Them
00:26:37 - Leveraging Blogs and Websites for Brand Awareness
00:27:44 - Pitching Process and Market...
2024-11-0641 min
BuzzStream Digital PR and Link Building PodcastThe Art of Re-Pitching Digital PR Campaigns w/ Bekki Ramsay of Mojo MortgagesJoin Vince Nero on the BuzzStream Podcast as he chats with Bekki Ramsay, Digital PR Manager at Mojo Mortgages.
They delve into the nuances of re-angling and repurposing existing content, the importance of internal data, and effective outreach strategies.
Bekki shares invaluable tips on collaborating across departments, leveraging social media for digital PR campaigns, and engaging with journalists.
⏰ Timestamps:
00:00 - Intro
00:08 - Introducing Bekki Ramsay
00:23 - Engaging with the Audience
00:44 - Bekki's Background and Expertise
03:09 - Mojo Mortgages Overview
05:39 - Campaign Insights and Data Utilization
13:35 - Re-pitching and Re-angling Strategies
16:14 - Leveraging Open Rates and Keywords
19:59 - Client Communication an...
2024-11-0145 min
BuzzStream Digital PR and Link Building PodcastWhy BRAND Is The New SEO with Alex JohnsonDiscover the intersection of branding and SEO in this insightful episode of the BuzzStream Podcast. Host Vince Nero sits down with Alex Johnson, founder of The Grit Group, to discuss how the evolving landscape of digital PR and Google's updates are reshaping branding and SEO strategies.
Alex shares his journey and perspectives on:
- Building genuine value and aligning SEO strategies with company missions.
- Navigating the challenges of defining and communicating a brand identity.
- Embracing "selfless marketing" to uphold brand integrity in a competitive market.
And much more.
Time Stamps:
00:00:00 - Welcome to the BuzzStream Podcast
00:00:19...
2024-10-2355 min
BuzzStream Digital PR and Link Building PodcastPR Insider Thea Chippendale Shares Freelance PR SECRETSIn this episode, Vince Nero sits down with Thea Chippendale, the mind behind the PR Insider newsletter, to discuss her journey from agency life to freelance success.
Thea shares her experiences with viral moments, including her famous Tinder dress story, and offers practical advice on navigating the freelance PR world.
Learn about effective time management techniques, avoiding burnout, and the importance of community and networking.
Thea also provides tips on self-marketing, managing client relationships, and leveraging emotions for viral campaign success. Tune in for invaluable insights into traditional and digital PR, freelancing, and maintaining a positive mindset in the...
2024-10-1645 min
BuzzStream Digital PR and Link Building PodcastEarning Media with Britt Klontz and Jaclyn Lambert of We Earn MediaIn this episode of the BuzzStream Podcast, host Vince Nero interviews Britt Klontz and Jaclyn Lambert, digital PR consultants and hosts of the We Earn Media podcast.
The discussion covers crucial aspects of the digital PR landscape, including the industry's shift from traditional link-building to digital PR, journalists' challenges, strategies for creating impactful campaigns, and the importance of relationship-building in securing media coverage.
They also touch on the value of unlinked mentions and media placements in SEO. Jaclyn and Britt share tactical advice on subject lines, personalization, and leveraging different PR tactics to achieve both SEO and branding goals.
...
2024-09-2551 min
BuzzStream Digital PR and Link Building PodcastCreative Digital PR Content That Works with Darren KingmanJoin Vince Nero, host of the BuzzStream Podcast, as he talks with Darren Kigman, founder of Root Digital, about creative content.
They explore the art of “creative” content and share strategies for creating impactful digital campaigns in areas where data may be scarce.
This episode explores building content assets that attract journalists, leveraging early trends, and the methodology behind high-value link-building campaigns.
Timestamps:
00:00 - Welcome to the BuzzStream Podcast
00:07 - Introducing Darren Kigman of Root Digital
00:55 -The Concept of First Mover Content
01:39 - Chat GPT Statistics Post: A Case Study
05:00 - Methodology and Research for Content Creation
07:09 - Challenges and...
2024-09-1857 min
BuzzStream Digital PR and Link Building PodcastTips for Digital PR on a Small Budget with Amelia SelbyIn this episode, BuzzStream's Vince Nero chats with Amelia Selby, Head of PR at SEO Travel, about creative ways to get PR results on a limited budget.
Whether you're a startup or a small business, this episode is packed with actionable tips.
Timestamps:
00:00 - Intro00:27 - Welcome Amelia Selby, Head of PR at SEO Travel02:08 - What makes SEO Travel unique?03:32 - The 100% profit-giving business model at SEO Travel05:00 - How to do PR for smaller, less-known brands06:43 - The importance of being quick and o...
2024-09-1149 min
BuzzStream Digital PR and Link Building PodcastInternational Digital PR Tips for Success with Hana MontgomeryReady to optimize your global outreach strategy?
In this video, Vince explores advanced international outreach techniques with Shout Bravo's Hana Montgomery to help you engage your audience more effectively and get better results from your outreach campaigns.
This episode covers:
Building personalized and scalable outreach campaigns that resonate.
Using smart tools to track and manage outreach performance.
How to optimize follow-up strategies to increase response rates.
[00:00:00]: Intro
[00:00:37]: "What cool content have you seen recently?"
[00:02:30]: "Can we learn what not to do from some cont...
2024-09-0445 min
BuzzStream Digital PR and Link Building PodcastTraditional PR vs Digital PR with Georgia Gadsby MarchIn this episode of the BuzzStream podcast, Vince Nero sits down with Georgia Gatsby March, co-founder and PR director of Unearth PR, to explore the intersection of traditional and digital PR, and how to get the best of both worlds.
Join the conversation as Georgia shares insights on:
- The importance of brand building and reputation in PR.
- How traditional PR techniques can enhance digital PR outreach.
- Tips for building genuine relationships with journalists to secure quality coverage.
And much more.
Time...
2024-08-2844 min
BuzzStream Digital PR and Link Building PodcastA Deep Dive Into Digital PR Strategies with Nicole DeLeonIn this insightful podcast episode, learn how to navigate the world of digital PR with Nicole DeLeon, founder of North Star Inbound.
From innovative content strategies to understanding the nuances of pitching across different markets, Nicole shares her expertise on what makes digital PR successful locally and globally.
Cool Content Seen Lately [00:02:14] What's a cool piece of content you've seen lately?
Scrollytelling in Digital PR [00:04:34] Have you ever seen a brand pull off a scrollytelling or parallax piece for digital PR?
Effectiveness of Infographics [00:07:58] What are your thoughts on...
2024-08-2251 min
BuzzStream Digital PR and Link Building PodcastNavigating Affiliate Links in Digital PR with Will WaldronAre you curious about how to navigate the tricky world of digital PR, especially when dealing with affiliate links?
In today's BuzzStream podcast, Vince Nero chats with Will Waldron, Senior PR Strategist at Connective 3, about strategies for working around the challenges posed by affiliate links in your PR efforts.
Join as we explore:
The impact of affiliate links on SEO and how to mitigate their effects.
Strategies for content ideation that avoid affiliate pitfalls.
Tips for pitching to freelancers versus in-house journalists.
And much more.
Time Stamps:
0:00 - Intro
00:01:29 - What's a cool piece of content you've seen recently?
00:03:01...
2024-08-1543 min
BuzzStream Digital PR and Link Building PodcastMastering SEO in Large Companies with Gus PelogiaLearning how to work with development teams at large companies can be challenging.
Gus Pelogia provides insights into effectively managing SEO, focusing on aligning with established systems, mastering ticketing processes, strategic prioritization, and more.
Join us as we explore:
- The importance of adopting the company’s project management systems, like Jira, to streamline workflows with other teams.
- Key techniques for writing clear, effective SEO tickets that meet system requirements and prevent delays.
- Strategies for prioritizing initiatives to ensure completion and efficiency.
- The significance of...
2024-08-0751 min
Search with CandourDigital PR is the future of link building with Vince NeroVince Nero (Director of Content Marketing at Buzzstream) joins Jack on this week’s episode to discuss why digital PR is the future of link building.
Sponsors:
SEO Testing - Begin your exclusive extended free trial today
Search 'n' Stuff - Use code CANDOUR20 for 20% off your tickets
Follow Vince & Buzzstream
Vince on LinkedIn
Follow Vince on Twitter
Check out Buzzstream
Buzzstream podcast: https://www.youtube.com/playlist?list=PLWuoOU-8n6fOpQVCszF1JFWEAyTtXhUpb
Time stamps
00:00:04 - Intro
00:00:56 - Sponsor: SEO T...
2024-07-291h 11
BuzzStream Digital PR and Link Building PodcastHow to Generate Creative Content Ideas With Abi BennettsIn this episode of the BuzzStream Podcast, Vince Nero chats with Abi Bennetts, the Digital PR Director at PropellerNet.
They discuss creating engaging content for seemingly "boring" industries and the importance of relevancy, as well as share invaluable tips for successful digital PR campaigns.
⭐️ Key Takeaways:
1. Dive Deep into Subtopics and Pain Points: Explore the subtopics and specific services your client offers to find interesting content angles.
2. Use the "Three Whys" Framework: Ensure content relevancy by asking why it’s interesting, why now, and why your brand.
3. Validate Ideas Rigorously: Conduct thorough validation, including preliminary data checks and te...
2024-07-2546 min
BuzzStream Digital PR and Link Building PodcastDefining Content Relevance in Digital PR With Digitaloft's James BrockbankI sat down with James Brockbank, founder of Digitaloft, at their Digital PR Summit in Manchester to discuss content relevance in digital PR.
Join us as James shares his expertise in:
- Understanding Google's patents and their integration into digital PR.
- Analyzing the relevancy of PR campaigns and links.
- Tactical advice for content ideation and maintaining relevance in digital PR.
And much more.
Time Stamps:
00:00:00 - Introduction
00:01:20 - Digital PR Relevancy Problem
00:08:46 - Defining Digital PR
00:11:18 - Broad Topic/News Sites
00:13:35 - Analyzing Topical Authority
00:17:58 - SEO vs Marketing
00:25:05 - Understanding Google's Algorithm
2024-07-1055 min
BuzzStream Digital PR and Link Building PodcastGetting a Job in SEO with Nick LeRoyIn this new podcast, Nick LeRoy, owner of SEOjobs.com, discusses what it takes to get a job in SEO in 2024.
In this video, you'll learn:
- Skills needed to succeed in SEO and link building today.
- The evolution of the SEO job market
- How and where to learn SEO if you're just starting out
And much more.
Time Stamps:
00:00:00 - Intro
00:01:36 - Why did you launch seojobs.com?
00:05:03 - Has the job market for link builders changed in the past few years?
00:06:32 - Is SEOjobs international or just US-based?
00:07:24 - Do UK link builders use the...
2024-06-2643 minBuzzStream Digital PR and Link Building PodcastMastering Subject Lines with Helena Maniglia from Reboot OnlineWelcome to the BuzzStream podcast!
In this episode, Vince Nero chats with Helena Maniglia, Head of Digital PR at Reboot Online.
Dive into the world of crafting effective subject lines for your digital PR campaigns with insights from Helena's comprehensive study.
Timestamps:
00:00:00 - Intro
00:01:07 - Can you lay out the methodology for your study?
00:02:35 - Are those headline types primarily what you all send at Reboot?
00:03:22 - What industries did you send to?
00:04:05 - Why do you think subject lines...
2024-06-1337 minBuzzStream Digital PR and Link Building PodcastMastering Reactive Digital PR with Mark RofeThis podcast episode explores reactive PR with digital PR expert Mark Rofe.
Join us as Mark delves into:
🔥 The Warren Buffet approach to PR and finding the sweet spot for reactive PR pitching.
🔥 Strategies for planned and unplanned reactive PR.
🔥 Tips for high-quality, relevant pitches tailored to journalists' interests.
And much more.
Some major takeaways for me are:
1. Reactive PR can be divided into planned (e.g., holidays, scheduled events) and unplanned (e.g., unexpected company layoffs, natural disasters) components. Prepare for both types to maximize opportunities.
2. High-media-interest topics are likely to get more coverage but are also more...
2024-05-3145 minBuzzStream Digital PR and Link Building PodcastTraditional Link Building in 2024 with Linkpitch.io Aaron Anderson🚀 Dive deep into link building with Aaron Anderson from Linkpitch.io!
I wanted to reach out to someone in the link building trenches to find out what works these days.
Aaron shares his expert insights on what truly works in link building today amidst rapid industry changes, including the Helpful Content update and AI advancements.
🔗 Main Takeaways:
- Content should target those who have the power to link, not just your audience.
- Freemium models in SaaS significantly enhance link-building potential.
- Authenticity in outreach is crucial; never claim to have read something you haven't.
- Quickly identifying and avoidi...
2024-05-1543 minBuzzStream Digital PR and Link Building PodcastThe Power of Internal Linking with Positional's Nate MathersonDive into the world of internal linking with Nate Matherson on today's episode as we explore his new SEO tool, Positional, and much more!
Join us as we uncover the strategies behind effective internal linking, the launch of Positional, and insightful discussions from the latest episode of the Optimize podcast.
Here's what we delve into:
- The importance of internal linking in SEO and how it can significantly boost your site's traffic.
- Tips on optimizing internal links without overdoing it and why not all links are created equal.
- Insights into Positional's development, unique features, and how it...
2024-05-0235 minBuzzStream Digital PR and Link Building PodcastDigital PR in the US vs UK w/ Will HobsonIn this episode, we delve into the nuanced landscape of digital PR, comparing strategies between the U.S. and the UK.
Our guest, Will Hobson from Rise at Seven, shares his expertise on how digital PR has evolved, leveraging storytelling for brand impact and the nuances of navigating the digital PR space in both regions.
We explore the origins of digital PR, its importance beyond link-building, and how to measure the success of digital PR campaigns, even when they don't directly link back to SEO metrics.
Join us as Will uncovers the critical differences in digital PR practices across...
2024-04-1847 min
The Ross Simmonds ShowVince Nero On Marketing At Buzzstream, Digital PR, Link Building, and SEOIn this episode of Create Like the Greats, Ross sits down with Vince Nero, the Director of Content Marketing at Buzzstream. They talked about evolving landscape of digital PR, link building, and SEO and provides valuable insights into the world of digital marketing, emphasizing the importance of digital PR and link building in content marketing strategies. This episode highlights the need for personalized outreach, quality content creation, and staying ahead of the ever-changing landscape of search engines.Key Takeaways and Insights1. The Rise of Digital PRVince talks about how UK has been a...
2024-04-091h 07BuzzStream Digital PR and Link Building PodcastThe Art and Strategy of Pitching to Journalists w/Hannah SmithDiscover the art and strategy of email pitching to journalists in this insightful episode of the BuzzStream podcast, featuring Hannah Smith of Worderist.
Vince Nero, BuzzStream's Director of Content Marketing, sits down with Hannah to dissect the nuances of personalization in pitches. Learn how to make your pitches irresistible to journalists by understanding what personalization truly means and when it's essential.
In this episode, we dive into:
-The debate over personalization in pitches: When is it necessary, and when could it be perceived as insincere or even counterproductive?
- The significance of crafting pitches that journalists can quickly understand...
2024-04-0452 min
Authority Hacker Podcast – AI & Automation for Small biz & Marketers#333 - The Secret to RTINGS.com's SEO SuccessSend a textRTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits. So how exactly did they pull this off?In this week’s episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most loved rev...
2024-03-2548 minBuzzStream Digital PR and Link Building PodcastMastering Trends and Data Studies for Link Building w/ Brian Dean🎙️ Welcome to the BuzzStream Podcast Episode with Brian Dean! 🚀
In this unmissable episode, Vince Nero, BuzzStream's Director of Content Marketing, sits down with the legendary Brian Dean, the skyscraper technique innovator and co-founder & CEO of Exploding Topics.
Dive deep into the evolution of link building, using data studies and leveraging trending topics for digital PR and SEO success.
🕒 Timestamps:
Introduction to the evolution of SEO strategies (00:00:00)
Brian Dean's writing style and ignoring Google algorithm updates (00:01:42)
Link building as a ranking factor (00:03:38)
Buying links - especially as a new site...
2024-03-2152 minAuthority Hacker Podcast – AI & Automation for Small biz & Marketers#330 - 7 Sites Beating Google's AlgorithmSend a text6 months after a series of devastating updates for many legitimate sites, and the best advice Google could come up with is "𝘜𝘴𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘢𝘳𝘥𝘴 𝘵𝘰 𝘱𝘳𝘰𝘮𝘰𝘵𝘦 𝘺𝘰𝘶𝘳 𝘰𝘯𝘭𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴" ?! 🙄 Honestly, we're getting a little annoyed by Google's attitude towards all of this, and in today's episode, we tried to do what Google could not.We give you real examples of real sites that are not only surviving, but thriving ✨ in the current version of Google, to help you plan what to do next for your business. These sites have won despite Google's relentless updates and we've tried to identify:👉 what they do👉 why they may be winning👉 and how you can emulate them. ...
2024-02-121h 09
OutSpeechOutSpeech #1 – Laura Hampton: what is the shape and direction of Digital PR?Welcome to the first episode of OutSpeech: the brand new digital PR podcast!
Outspeech is a monthly digital PR podcast which discusses and gives commentary on ongoing themes, topics, campaigns and beef (vegan options available) in the industry.
A new episode will be released on the last working week of every month.
The Outspeech podcast is hosted by Jess, Digital PR Specialist at Impression, but we’re always looking for lovely guest speakers to take part. We like to chat with anyone. If you’re interested in being a guest, get in touch!
O...
2020-01-301h 00
The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥Ep.289 ~ Building a Conference, Running a Conference, and Connecting at a Conference ~ Liam MartinLiam Martin, founder of Staff.com and TimeDoctor.com
~ Current Series ~
100 Interviews with 100 Location-Independent
Entrepreneurs that have over $1,000,000 in Annual Revenue
Welcome to the show ladies and gentlemen we are glad you are here with us today because we have another exciting guest we want to introduce. Liam Martin is joining us today! Liam is the founder of two 7-figure location independent businesses, staff.com, timedoctor.com. He is also the founder of the Running Remote conference that is held in Bali.
Liam hopped on the show wi...
2018-06-1926 minThe Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥Ep.288 ~ Getting 120 Podcast Interviews in 120 Days ~ Liam MartinLiam Martin, founder of Staff.com and TimeDoctor.com
~ Current Series ~
100 Interviews with 100 Location-Independent
Entrepreneurs that have over $1,000,000 in Annual Revenue
Welcome to the show ladies and gentlemen we are glad you are here with us today because we have another exciting guest we want to introduce. Liam Martin is joining us today! Liam is the founder of two 7-figure location independent businesses, staff.com, timedoctor.com. He is also the founder of the Running Remote conference that is held in Bali.
Liam hopped on the show with u...
2018-06-1831 min
Tools They UseTimeDoctor's CMO chats Remote Work + Mastering Time | Liam MartinThis week’s episode is brought to you by Liam Martin, the co-founder and CMO of TimeDoctor.
Liam co-founded TimeDoctor a productivity-tracking resource for remote teams and runs the company of 60+ members working remotely from all around the world.
Make sure to check out our Sponsor for Series 2, Setapp.
Setapp has an exciting array of Mac apps, all under one monthly subscription.
Our sponsor for today’s podcast! Setapp.
Setapp is a revolutionary new service allowing you a hub of more than 100 Mac apps all in one spot for one monthly fee! Download it today for Mac using this link: Get...
2018-06-1300 min
Leveling Up with Eric SiuGE Ep 22 [2014]: BuzzStream Founder Paul May Teaches You How To Recover From A Total Product Launch DisasterJoin us as we talk to Paul May from BuzzStream, online software helping marketers promote their products, services and content to build links, buzz, and brands. Paul has been entrenched in the start-up world his entire career spanning across 20-years. His original co-founder, Jeremy Bencken, came fresh from ApartmentListings.com where he focused on long-tail search and drove traffic through SEO PR and relationship building. They saw a need to organize their links and relationships with influencers and publishers in one place. Click here for show notes. Leave some feedback: Who should...
2018-01-2345 min
Leveling Up with Eric SiuGE Ep 22 [2014]: BuzzStream Founder Paul May Teaches You How To Recover From A Total Product Launch DisasterJoin us as we talk to Paul May from BuzzStream, online software helping marketers promote their products, services and content to build links, buzz, and brands. Paul has been entrenched in the start-up world his entire career spanning across 20-years. His original co-founder, Jeremy Bencken, came fresh from ApartmentListings.com where he focused on long-tail search and drove traffic through SEO PR and relationship building. They saw a need to organize their links and relationships with influencers and publishers in one place. Click here for show notes. Leave some feedback: Who should...
2018-01-2345 min
UX & Growth PodcastSEO with Matthew Barby (Global Head of Growth and SEO at HubSpot)What are the most effective SEO plays today and what are the best tools available? If you're running a business, how should you build your SEO strategy and hire talent to execute it? In this episode, we sit down with SEO expert Matthew Barby to discuss the tactics that he's seeing work best and where he believes SEO is going in the future.
"One link from Entrepreneur literally may be better than 1,000 links from other random websites. Because if volume mattered, we'd just build new websites every day and not care about them. They wouldn't get any links. They'd be...
2016-02-0253 min