Shows
Buzzdwords#36 - Disrupting the Game: From the Bronx to the Top of Nintendo by Reggie Fils-AimeBest known for his role as President and Chief Operating Officer of Nintendo of America Inc, Reggie is an industry powerhouse with a knack for ruffling feathers due to his, well, disruptive approach to basically everything. Pair this episode with a Guinness. Support the showFind us online at buzzdwords.com and follow us on Instagram!
2022-11-1031 minBuzzdwords#35 - Book Club: Burnout For our third installment of the Loosely Professional Fall Book Club, we chat some seriously relatable topics with Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski & Amelia Nagoski. Pair this episode with a glass of your favorite red wine.Support the showFind us online at buzzdwords.com and follow us on Instagram!
2022-10-2735 minBuzzdwords#34 - Book Club: Radical CandorChallenging directly can be difficult, being radically candid can make it easier. Join us for book #2 of our fall book club as we discuss Radical Candor by Kim Scott. If you're in a management position, or even if you struggle to be honest and direct in your every day life, this book is for you. Kim provides a framework to guide you on being a kick-ass person without being an absolute jerk-face. Pair this drink with a Black Russian.Support the showFind us online at buzzdwords.com and follow us on Instagram!
2022-10-0631 minBuzzdwords#33 - Book Club: Friction: Passion Brands in the Age of DisruptionWe're here with the first book of our fall book club series! Friction: Passion Brands in the Age of Disruption by By Jeff Rosenblum and Jordan Berg is a must read for anyone who wants to make things easier for themselves and their customers. Take notes from some of the best passion brands to date!Pair this episode with a Maker's Mule.Support the showFind us online at buzzdwords.com and follow us on Instagram!
2022-09-2227 minBuzzdwords#32 - We're Back With a Loosely Professional, Marketing Book ClubWe're back from summer break and we're EXCITED for our upcoming fall season. We're kicking off a loosely professional, marketing book club! Get out your library cards, place your Amazon orders, go to that book store because we'll be covering some of our favorites. Read along with us or TL;DR that sh*t and just listen along.Pair this episode with La Marca Prosecco. One of our hosts got ENGAGED over the summer! Champagne toasts all around!Support the showFind us online at buzzdwords.com and follow us on Instagram!
2022-09-0821 minBuzzdwords#31 - Our Very Own 'White Hot' Abercrombie Stories If you haven't seen the new Netflix documentary, White Hot: The Rise & Fall of Abercrombie & Fitch, RUN - do not walk. Sprint back to the horrific, dare I say (I do) douchey, days of the late 90's and early 00's. In this episode we talk about our personal experience with the brand. Did you know McKenna used to be a model?? Pair this episode with a Starbucks Java Chip Frappuccino. Mix some Kahlua in there if you're feeling frisky.Support the showFind us online at buzzdwords.com and follow us on...
2022-05-121h 02Buzzdwords#30 - "Death To Plastic" & Other Reasons to Love Liquid DeathApril is Earth Month so it only seemed right to highlight a brand who's out to kill the use of plastic bottled water. Join as we discuss the negative impacts of the bottled water industry and one brand that is going against the wave of big plastic. We're ready to sell our soul and die hydrated with Liquid Death.Pair this episode with your favorite Liquid Death product. Support the showFind us online at buzzdwords.com and follow us on Instagram!
2022-04-1436 minBuzzdwords#29 - Wardle's Wordle Wordle has been one of the hottest games to hit the market over the past few months. After a super quick "Wordle for Dummies" explanation for the three people who haven't heard of it, Kelly and McKenna discuss some of the nerdier details of the world's favorite word game. Pair this episode a Brooklyn cocktail.Support the showFind us online at buzzdwords.com and follow us on Instagram!
2022-03-3138 minBuzzdwords#28 - Luck Of The IrishHappy St. Patrick's Day! Whether luck of the Irish means good luck or bad luck, we don't really know. But what we DO know is you do NOT need to post on social today if it makes no sense for your brand. Also, one of us quit their job and got COVID. So much fun to cover this episode. Listen already, will ya!Pair this episode with a Guinness, Smithwick's or a good Irish Whiskey. Just please nothing with green dye in it. Gross.In all seriousness, those that could use a little luck are fam...
2022-03-1726 minBuzzdwords#27 - From Us With Love - Valentine's Day MarketingHappy Valentine's Day!We're coming at you a few days early with a special episode on what is probably the worst holiday of the year. From it's murky origins to now being a $22 billion global industry, we cover all the Valentine's Day bases. Pair this episode with a Shirley Temple (dirty or clean, whichever way you love it).Buzzsprout - Let's get your podcast launched!Start for FREEMarketing BrewThe email newsletter guaranteed to bring you marketing news you'll actually want to read.Disclaimer: This post contains a...
2022-02-1432 minBuzzdwords#26 - Going from Zero to 5,000In case you missed it, we have some of the top headlines and topics over the past few weeks from zero party data to Elon Musk's $5K bribe. Tune in to listen to how to and how to not use cultural awareness and holidays and sporting events in your marketing. And, why did the green M&M need to lose her boots? Honestly.Pair this episode with a glass of Josh Cellars Chardonnay.Buzzsprout - Let's get your podcast launched!Start for FREEMarketing BrewThe email newsletter guaranteed...
2022-02-0349 minBuzzdwords#25 - Getting Started with Email MarketingEveryone knows your marketing strategy involves a lot of moving pieces that help move and grow your business. One cost effective way to reach your consumers is email. And, no, email isn't dead! If you're brand new to email marketing, learn the 101 of getting started, deciding which platforms to use and basic tips and tricks to help you to email success.Pair this episode with a water. Because YOU know and WE know you haven't had enough water. If you're already hydrated, drop some of that water into a pour of 1792 Small Batch Bourbon from Barton Distillery.
2022-01-2039 minBuzzdwords#24 - I Don't Know About You, But I'm Not Ready For 2022We're back from our (non)break to talk what was hot and not in 2021 marketing trends and what we can expect for 2022. And, because we're in Wisconsin, we talked popular cows on TikTok and self-driving tractors. Pair this episode with a Hot Toddy. Enjoy it with or without the whiskey. It's comfy in a cup.Support the showFind us online at buzzdwords.com and follow us on Instagram!
2022-01-0631 minBuzzdwords#23 - ICYMI: TikTok Girl, Lance Bass, Fat Bears & MoreOn this episode of Buzzdwords, we go over 10 things you may have missed in marketing over the past month. Instagram says "Listen, only THREE TO FIVE hashtags and WHY are you putting them in the comments??", Lance Bass says "Bye Bye Bye" to bad jobs with a Digitas ad, TikTok girl and MORE.Pair this drink with whatever makes you happy - alcoholic or non-alcoholic. Maybe drink a glass of water. It's Mental Health Awareness month. Take care of you!Support the showFind us online at buzzdwords.com and follow us on In...
2021-10-2152 minBuzzdwords#22 - Scary Good MarketingFrom the origins of The Monster Cereals to their first TV commercial, we talk Count Chocula fun facts and how General Mills has shifted their marketing strategy and changed the landscape of the entire cereal category. In this deliciously nostalgic episode, Kelly and McKenna cover the serial good marketing of Halloween cereal! Support the showFind us online at buzzdwords.com and follow us on Instagram!
2021-10-0728 minBuzzdwords#21 – Meme The Met: A Lexicon In American Wealth & Celebrity For Social CloutIf you're confused as to why you're seeing Kim Kardashian-West in a head-to-toe black bodysuit, you're in luck. Let's talk the Met Gala and it's reign on social media - and why it's such a big deal on social media. So big, in fact, that Instagram is the sponsor of this year's event. Support the showFind us online at buzzdwords.com and follow us on Instagram!
2021-09-2336 minBuzzdwords#20 - ICYMI: #BamaRush Boosts Brand, McDonald's Gets An Ice Cream Fix, and Taco Bell Taps Lil Nas X On this episode of Buzzdwords, we go over 10 things you may have missed in marketing this month (Aug. 2021). Instagram says "no more" to Swipe Ups, Taylor Swift joins TikTok and Taco Bell taps Lil Nas X as Chief Impact Officer. Listen for the full list and let us know what you think !Support the showFind us online at buzzdwords.com and follow us on Instagram!
2021-08-2639 minBuzzdwords#19 - Succeeding as a Solopreneur with Melissa Ripp On this episode of Buzzdwords, we talk with Melissa Ripp. From non-profits and family-owned businesses to large corporations, she's used her talent and expertise to weave together an integrated and holistic approach to marketing and storytelling. Now she's a full time solopreneur!Melissa chats with us about what it's like to run a successful communications business and how to build healthy client relationships.Pair this episode with a daquiri (shaken, not frozen)Support the showFind us online at buzzdwords.com and follow us on Instagram!
2021-08-1254 minBuzzdwords#18 - Growing Your Business with TikTok with Kelsey JuntwaitReady for a Part 2? In this episode, we catch up with Kelsey Juntwait on what life has been like since going viral on TikTok back in January 2021. We talked to Kelsey in February 2021 about her experience going viral, spilling that professional tea. (If you haven't listened yet, scroll back and find Episode #9!) In the six months since going viral, she's scaled her business and launched her own social media course online to teach others to do the same. We talk to Kelsey about what she's learned, what - if anything - should would've done differently han...
2021-07-1538 minBuzzdwords#17 - Women in Marketing: Kristina PrusnekOn this episode of Buzzdwords, we talk with Kristina Prusnek of AirB&B. We dive in to participating in professional organizations – particularly the American Advertising Federation and how it played a role in her career and life – and the non-linear path to your dream job.Pair this episode with a Mezcal Margarita!Support the showFind us online at buzzdwords.com and follow us on Instagram!
2021-07-0133 minBuzzdwords#16 - Got MilkWe take another trip down marketing memory lane with the famous "Got Milk" campaign. If you didn't know, this campaign was - and still is - to "drive demand for dairy milk through category-level national consumer marketing, research and insights, partnerships, education and more." (MilkPEP). Learn how the campaign started in with Goodby, Silverstein and Partners (GSP) for the California Fluid Milk Processors in the early 90s and where it is today.Support the showFind us online at buzzdwords.com and follow us on Instagram!
2021-06-0340 minBuzzdwords#15 - Women in Marketing: Chelsey Dequaine-JerabekWriter. Journalist. Storyteller. Award-Winning Social Media & Digital Marketer.This episode we're joined by fellow Madison-area marketing maven, Chelsey Dequaine-Jerabek. Having had a passion for writing since a young age, Chelsey talks to us about how her career morphed from traditional journalist to modern day social media story teller. Through her roles as a freelance writer, social media director and audience strategist, Chelsey has given a voice to and amplified the voice of local businesses and events in the Madison area. She has helped redefine the digital presence of independent news in our community with her fearless and...
2021-05-201h 14Buzzdwords#14 - Women in Marketing: Steena Cirves Drones. Marathons. Marketing. This episode has it all...PLUS cookies. This episode we with talk with Digital Marketing Manager, Steena Cirves, from the Girl Scouts of Wisconsin. Steena is a six-time Iron Man athlete, a drone pilot, and a fisher(wo)man. She also recently completed her 26th marathon. (Yes, you read that right).We ask Steena about her career, how she got into drone operation, her best advice for women in marketing, and - of course - cookies. (They're getting rid of S'more cookies, ya'll. Contact your local representative. #SaveTheSmore)Pair this ep...
2021-05-0653 minBuzzdwords#13 - You're Just Jelly (National Jelly Bean Day)Today - April 22 - is National Jelly Bean Day! What an amazing coincidence that this episode is centered all around Jelly Belly. (And, when we say "coincidence", we mean it). It all started ~ 10 years ago with a business card Kelly received at a fundraiser. A testament to how a singular piece of well-executed marketing can make a long-lasting impression, because - yes - she still has the business card. Did she remember who the business card was for? Absolutely, not. But we're talking brand recognition here people. Learn about how Jelly Belly got it's start and where t...
2021-04-221h 06Buzzdwords#12 - 2021 Marketing TrendsThe first quarter of 2021 is almost over - ah! It's been a year since the pandemic threw us all into lockdown, and marketing - and the world - has been a weird place ever since. So what effect did that have on marketing trends? We dug into all the lists from some of your favorite marketing publishers - and some you probably don't know - to bring together the top recurring themes you can expect for 2021. Listen now for our unsolicited opinion on the state of marketing.Pair this episode with a glass of Avaline Rosé...
2021-03-251h 10Buzzdwords#11 - Women in Marketing: Cheyanne CierpialWhat happens when you land your dream job and it ends up not working out?This episode, we welcome another Denison University alumna, marketing & communications manager, Cheyanne Cierpial. We talk about the toxicity from even the most well-intentioned company cultures, how to create boundaries to balance work and life, and following your passion. Hint: it's not always your full time job.Pair this episode with a hard cider.Support the showFind us online at buzzdwords.com and follow us on Instagram!
2021-03-1150 minBuzzdwords#10 - Crisis Communication Plans: A Worthwhile HeadacheCrisis communication planning is usually not on the list of "favorite things to do." Favorite thing or not, though, it's vital for any brand to be prepared in a worst-case scenario. Take it from Tylenol: when seven otherwise healthy people dropped dead in 1982 after taking the analgesic for a standard ache, pain or cold, the brand was utterly unprepared. Listen now to learn more.Pair this episode with a Hive & Honey Riesling.Support the showFind us online at buzzdwords.com and follow us on Instagram!
2021-02-2526 minBuzzdwords#09 - Women in Marketing: Kelsey JuntwaitWhat would you do if you went from 0 to 230K followers basically overnight?Marketing Consultant, Kelsey Juntwait, tells us how one TikTok got her over 1.5M views and a full client calendar. We talk what it's like to go viral overnight, what it's like to be a women in marketing and to be your own boss, mental health and more.Pair this episode with Kelsey's favorite: the oakiest chardonnay you can find.Support the showFind us online at buzzdwords.com and follow us on Instagram!
2021-02-111h 16Buzzdwords#08 - Health & Fitness AdvertisingIt's January which means it's nothing but ads on how to diet, diet, DIET. Health and fitness ads are everywhere from your favorite news site to social media. If anything needs to be cut out of our diet in 2021 it's diet culture and the promotion of it. That's not to say it's all been bad. With the aftermath of 2020, we've seen some large brands in the fitness industry take a positive approach to their marketing efforts.You want to get healthy and fit in 2021? Girl, get it! But put down that nasty detox drink and start getting...
2021-01-2857 minBuzzdwords#07 - UNHAPPY HOUR: 2020 Holiday EditionWe are beyond blessed to know so many great marketing professionals. A few of our favorites joined us for our first ever Unhappy Hour to talk about life and marketing in 2020.Support the showFind us online at buzzdwords.com and follow us on Instagram!
2020-12-1056 minBuzzdwords#06 - 2020 Holiday Marketing: Not CancelledI think we can all agree that 2020 has been a giant dumpster fire. One thing that hasn't been (fully) cancelled in 2020 is marketing. Particularly for the holidays. While strategies may have shifted, marketing is still crucial for the 2020 holiday season.In this episode we discuss one of the biggest holiday marketing events - er, traditions - the Macy's Thanksgiving Day Parade. Learn some fun facts on the history of the event and how 2020 has changed some parade plans.We also discuss some hot tips and tricks for how you can market your small business this...
2020-11-2658 minBuzzdwords#05 - Social Media Made Me Buy ItWe're breaking down social media marketing for newbies! We reveal some of our favorite and most ridiculous social media-influenced purchases. (Squirrels are involved, it gets weird.) Learn how these social media marketing geniuses got us to buy some weird - but totally necessary - stuff and how you can apply the same tactics. Hint: start simple.So whether you're an established business just now dabbling in the never-ending black hole of social media marketing or a brand new business owner looking for some extra tools to support your launch to success, get some free
2020-11-121h 07BuzzdwordsBONUS - The Blair Witch ProjectIt's our first BONUS episode! In honor of Halloween 2020, we're offering a live react to a movie of our listeners choice. We asked, you answered. Join us for an (audio) viewing of The Blair Witch Project. Watch along with us and enjoy the colorful commentary. No one should be alone watching a scary movie.Also on the podcast is our friend, fellow marketer and cinephile, Scott Hansen! When he's not working his full-time gig as a content marketer for Marion University, he's enjoying his favorite past time as a movie critic! Scott has also visited A...
2020-10-312h 05Buzzdwords#04 - Scary Movie MarketingIt's the final episode of spooky season 2020 so OF COURSE we had to cover the best - and worst - of horror movie marketing. We're hot horror fans ourselves, but it was fun to dive into a few of the best-of-the-best examples of some of the top scary movies to-date.Think Get Out, Paranormal Activity and A Quiet Place. Just to name a few.Pair this episode with a bottle - er, glass - of 19 Crimes The Banished. Support the showFind us online at buzzdwords.com and follow us on In...
2020-10-2959 minBuzzdwords#03 - Nothing Stranger Than 20202020 has been strange to say the least, so we're chatting all things Stranger Things! (*And a bunch of other stuff because it's who we are.)We take a little trip down memory lane and wrap up the episode talking about how successful Stranger Things/Netflix's promotional partnerships are and even touch on the "century's greatest marketing blunder" while we're at it! Talk about a packed episode.Pair this episode with The Upside Down cocktail featured by The Best Day Ever. Find the recipe on our website or social channels.Support the show
2020-10-1556 minBuzzdwords#02 - AdtoberfestIt's our first October episode ever! That means it's also spooky season. Grab your tall boots and long sweaters, channel your inner demons - or basic bitches, they're probably one in the same - and get ready to talk Halloween ads. From Burger King to Skittles, listen to our hot takes on some of our favorite ads of the season. We'll also discuss a few highlights of how the Halloween holiday is trending this year and how that could impact the colder holidays to come. (Gosh we're so professional sometimes)In true October fa...
2020-10-0151 minBuzzdwords#01 - You Just Did What?Inspiration can come from even the darkest of places...Everyone knows the Nike trademarked slogan, JUST DO IT. But have you ever considered where that came from? Murder was definitely, most certainly involved. Created by Weiden+Kennedy founder Dan Weiden in the 1980's, these three simple words helped increase Nike's share of the sports shoe industry from 18% to 43%. Since it is our first OFFICIAL piece of content, we've paired this episode off with Wisconsin's best Brandy Old Fashioned Sweet. (Sweet is the best, don't @ us)Enjoy this week's episode. Cheers!
2020-09-1723 min
Buzzdwords#00 - Nothing Wrong With A Good TeaseWelcome to Buzzdwords! Your favorite, loosely professional marketing podcast is here! Enjoy two Midwestern marketing mavens discuss marketing facts/trivia, trends, badass boss women in business and other fun topics. Get ready for Midwestern niceties and HR-disapproved banter paired with our beverage of choice. This episode is paired with Wisconsin's own Cedar Creek Winery Cedarburg Spice.Support the showFind us online at buzzdwords.com and follow us on Instagram!
2020-09-0339 min