Shows
ペットリハトーク#5 同じ練習でも、結果が変わるー動物との関わり方の話第5回のテーマは、「同じ練習でも結果が変わる ― 動物との関わり方の話」です。動物のリハビリでは、同じ運動や練習をしていても、関わり方や促し方によって、引き出せる動きが大きく変わることがあります。言葉で説明できないからこそ、距離感や立ち位置、声のかけ方、タイミングといった要素が、とても重要になります。今回は、アメリカでの経験も踏まえながら、動物とのコミュニケーションの取り方や、リハビリ中に大切にしている“関わり方の視点”についてお話ししています。飼い主様にも、獣医療に携わる方にも、日々のケアやリハビリの中で少し意識してもらえるヒントになれば嬉しいです。キーワード：動物リハビリ／獣医リハビリ／コミュニケーション／促し方／理学療法／CCRT
2025-12-2209 min
ペットリハトーク#5 同じ練習でも、結果が変わるー動物との関わり方の話第5回のテーマは、「同じ練習でも結果が変わる ― 動物との関わり方の話」です。動物のリハビリでは、同じ運動や練習をしていても、関わり方や促し方によって、引き出せる動きが大きく変わることがあります。言葉で説明できないからこそ、距離感や立ち位置、声のかけ方、タイミングといった要素が、とても重要になります。今回は、アメリカでの経験も踏まえながら、動物とのコミュニケーションの取り方や、リハビリ中に大切にしている“関わり方の視点”についてお話ししています。飼い主様にも、獣医療に携わる方にも、日々のケアやリハビリの中で少し意識してもらえるヒントになれば嬉しいです。キーワード：動物リハビリ／獣医リハビリ／コミュニケーション／促し方／理学療法／CCRT
2025-12-2109 min
ペットリハトーク#4 アメリカで感じた「これでよかったんだ」という答え合わせ今回のテーマは、「アメリカで感じた『これでよかったんだ』という答え合わせ」です。人の病院で理学療法士として働いてきた経験を、動物のリハビリに活かしてきた中で、「この考え方で本当にいいのだろうか」と迷いを感じていた時期がありました。2018年から2022年にかけて、アメリカで義肢装具会社OrthoPetsの訪問や、CRI（Canine Rehabilitation Institute）の講義・インターンシップ、大学のリハビリ現場を見学する機会を通して、その迷いが少しずつ整理されていきました。現地で感じたのは、検査・評価・アセスメントを大切にする考え方や、治療の組み立て方、装具に対する捉え方が、人の理学療法で学んできたものと本質的に同じだったということです。「新しいことを学んだ」というよりも、「今までやってきたことは間違っていなかった」と腑に落ちる感覚に近い体験でした。今回は、技術や知識そのものではなく、そのときに感じた考え方の変化や、今の臨床につながっている気づきについてお話ししています。飼い主様にも、これから動物のリハビリに関わろうとしている方にも、そして現場で迷いながら向き合っている方にも、何かヒントになる時間になれば嬉しいです。キーワード動物リハビリ／獣医リハビリ／理学療法／評価／アセスメント／CCRT／海外研修
2025-12-1411 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsThe many hats of business ownershipMany of us got into business ownership as canine rehab therapists without having much, if any, background in business, marketing, or general operations. While passion for what we do are a must to make this business thing work, we will eventually need to learn and develop a whole new set of skills related to entrepreneurship to make our business sustainable, but how do we balance out all the different roles and hats we need to wear as business owners?
Listen to today's episode as we discuss:
how clinical success requires the advancement of our clinical and c...
2024-04-0419 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsPillars of a Successful and Sustainable Canine Rehab BusinessThrough my experience over the last few years mentoring and coaching canine rehab therapists on how to operate a successful and sustainable canine rehab business, I have realized that there are some pillars as to what allows them to achieve that level of success. Those pillars need to be a constant with any canine rehab business, no matter if you are solo or have a team, or are mobile or have a brick and mortar clinic. We always need to keep 3 main things in mind:
Invest in marketing, both from a financial but also from a time and...
2024-03-2820 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsFinancial Metrics for the Canine Rehab BusinessA common challenge in the field of canine rehabilitation is the lack of industry standards when it comes to business metrics and finances. We have those established industry standards in veterinary medicine and with human physical therapy clinics, but not for our field which leads towards many business owners feeling unsure if they are running a sustainable business.
What percentage of our revenue should go towards payroll? How about fixed expenses or marketing? Of course those are all just numbers that help guide us, and they are not set on stone, but with today's podcast episode we d...
2024-03-2127 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsFinding the unasked questionOne of the most valuable assets you have as a business owner will be your ability to adapt to the circumstances around you and, as much as possible, try to stay ahead of things. Now, the issue becomes how do we stay ahead of things, especially when we are so busy with the day to day and don’t have the time to stop, think, and analyze? It can be very easy for any of us to get caught in that scenario, especially if we are seeing patients for a full schedule and then running the business on top of...
2024-03-1418 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsShould you post how much you charge on your website?Last week we talked about “how to stand out from the competition”, and along with it the fact that we need to charge enough to provide the level of service that PEOPLE WANT. Because of that, today I wanted to circle back around to something I truly enjoy helping canine rehab therapists with: figuring out how to raise their rates and charge what they are worth!
There is often a debate in online forums and Facebook groups as to if we should post how much we charge on our website. That is a very good question, and I un...
2024-03-0717 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow to stand out from the competitionAs the field of animal rehabilitation and physical therapy grows, so does the competition around us. Is hat a bad thing? Not at all because competition leads towards growth and innovation. However, you are probably wondering how do you stand out from your competition. Listen to today's episode as we discuss:
There is no best cheapest around, and the importance of charging for the level of service that PEOPLE WANT
Setting up a customer journey and experience that will set you apart and attract the right type of clients who value you and your time
How marketing plays...
2024-02-2921 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsThe 2-Minute DrillEarlier this month a lot of us watched the Super Bowl. It doesn’t matter if you watched because you love football, if you watched for the commercials, or to watch the halftime show with Usher, but if you watched the game then you saw Kansas City’s quarterback, Patrick Mahones, march his team down the field on a drive at the end of regulation where they had to at least score a field goal to send it to overtime.
That type of drive in football is called the 2-minute drill because the offense is trying to move...
2024-02-2220 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsDiagnosing the symptoms within your businessDuring a recent coaching call with our Incubator Mastermind students I recently discussed my formula for embracing growth and changes within our business, regardless if we are just starting or have a team working with us. Along that discussion I dove deeper into something that I thought it would be useful to share with our podcast audience, which is the concept of first diagnosing what is truly wrong with our business before looking for how to fix it.
Listen to this episode as we discuss:
why we need to step back and develop a true awareness o...
2024-02-1515 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsBusiness Lessons from Taylor SwiftYes, you got that right… today we are discussing some business lessons from Taylor Swift! Now, although I do enjoy her music on the radio or on Pandora, I am not a swiftie and apologize in advance if I get any part of her journey wrong. Even though someone like Taylor Swift is an artist by trade, in reality folks like her are innovators and there is always so much that we can learn from those individuals that we can carry over to our lives as business owners and entrepreneurs. Listen to the full episode as we discuss:
th...
2024-02-0821 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsGrowing pains & finding your purposeBack on episode 22 I discussed the concepts of Growth Valleys, and I wanted to bring that back today as it is relevant to the message I wanted you all to understand. Growth will never be linear and instead it will be made of peaks and valleys that will come along your journey. However, we should not work towards avoiding those valleys, and instead we need to work towards understanding how to make the most out of them.
Listen to today's episode where I share how to shift our mindset and look at growth valleys as a positive t...
2024-02-0121 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsEntrepreneurial Imposter Syndrome & How to Move ForwardI shared this last week already, but I was super excited that the team at Online Pet Health shared with their Vet Rehab Podcast the lecture I did back in 2022 for the Vet Rehab Summit focused on “when your best isn’t good enough – overcoming criticism to achieve excellence”. I actually watched that again because even though I was the presenter I wanted to hear the message again as a learning opportunity, and it got me thinking about today’s topic: how our goals as a business owner can lead to anxiety and angst, leading towards entrepreneurial imposter syndrome.
List...
2024-01-2516 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsMarketing Lessons from a Sleep ConsultantYes, you read that right! How can we learn marketing lessons from a sleep consultant?
Our daughter has been struggling with her sleep over the last few months, and as you can imagine it has taken an enormous toll on us as well! Not just with the stress of it but of course with the lack of sleep that has been affecting all of us at home. It has been long enough now that we decided to look for professional help from a sleep consultant, and along that process I found myself on the customer side of t...
2024-01-1820 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsLeveraging Google for your Canine Rehab businessBack when I opened TheK9PT in 2017 I faced 3 main challenges: skepticism from the local veterinary community, hesitation with them referring to me because there was already a well-established rehab clinic around, and lack of understanding on their end on how I would be able to do do rehab without an underwater treadmill since at that point in time I was starting a mobile canine rehab business. That led me towards learning more and more about marketing, and in particular the concept of direct-to-consumer marketing.
With direct-to-consumer marketing we are able to bypass the gatekeepers (in my...
2024-01-1120 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsThe #1 Mistake in Marketing for Canine Rehab TherapistsOver the last few years, since becoming a business owner and entrepreneur in 2027, I learned more and more about business and marketing. Over that time I slowly realized what was the #1 mistake canine rehab therapists make when it comes to marketing, and I wanted to share that with you as we start 2024 so hopefully you stop making that mistake!
So what is the #1 mistake canine rehab therapists make when it comes to marketing? Confusing advertising, which is what most canine rehab business owners focus on, with real marketing. Listen to the full episode to hear more about...
2024-01-0419 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow to optimize yourself for 2024This is the last podcast episode of 2023! We make these plans for the year and sometimes it goes as planned, there are sometimes detours but it always goes incredibly fast for me! As we wrap up this year, I hope you have time to enjoy your holiday break. If you’re back at work already, make sure that you’re taking care of yourself and use the time to actually recharge a little bit. Let’s go into the new year ready to tackle things! Today’s episode is about how to maximize yourself for 2024. Planning and setting goals is just...
2023-12-2816 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsI must vs I get toRecently, we hosted another Incubator Mastermind retreat where we have some discussions and lessons on how to keep moving forward as business owners. This business ownership journey can be lonely at times, and there’s nothing better than having a supportive group of individuals who are on the same journey as well. Since this was the last retreat of the year, I was able to talk to them about the lessons I’ve learned the past few months and year. These are lessons that I hope that they can learn from to avoid the same mistakes, or at least allo...
2023-12-2112 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsDid I live, did I love, did I matterI was excited to be a guest on Megan Kelly’s podcast again! We did an episode on the five pillars of marketing and the discussion that Megan and I had was so good that we had to break it down into two different parts! I highly recommend you check those episodes out! The first one just came out and is linked below and the second part comes out next week.
Today we’re going to talk about the concept that I learned from Brendon Burchard which is “Did I live, did I love, did I matte...
2023-12-1414 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsSuccess vs FearOur mini program on how to confidently raise your rates at the discounted rate is coming to an end. You will still be able to purchase this program after December 10th, but it will be at the full price. I’ve included a link below to get it at only $97 for the next few days! This program will help you raise your rates going into 2024 without fear of pushback. It is also made for those of you who are just starting out and are not sure how to calculate what rates to charge.
Today, we’re going to b...
2023-12-0719 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsWhy potential clients say 'no' to youToday’s episode is “Why potential clients say no to us”. It’s usually due to a lack of trust. Selling is a transfer of four main things: trust, energy, confidence and clarity. All of these things need to come together for you to get better at selling. The issue is that thoughts of distrust that people might have towards us create emotional feelings which then turns into doubt. The feeling of doubt is what makes pet parents say no to you. What we need to keep in mind though, is if they’re really saying no to us. They aren’...
2023-11-3020 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow to confidently raise your ratesThis episode is coming out on Thanksgiving! As an immigrant, I did not grow up celebrating Thanksgiving but now it has become one of my favorite holidays. What I like the most about Thanksgiving is how it’s a time to reflect on who and what we’re thankful for. I’m so thankful for all of you guys, our loyal podcast listeners. I really appreciate your trust and for joining me on this journey. We’ve had our share of challenges at my clinic but I am also very grateful for my team there and how we’re trekking t...
2023-11-2315 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow to run a canine rehab business through a challenging economyRecently I had a call with our Incubator Mastermind students where we talked about the five principles of running a successful business through a challenging economy. I decided to have that conversation with them as I knew it was top of mind for them and because I have definitely seen more recently that canine rehab therapists have been talking about this topic and are worried about it for a few reasons: drop in leads, hesitation from pet parents to commit, or because they know they have to raise their rates in the new year and the economy has changed in...
2023-11-1614 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsWhy planning for a successful 2024 starts todayIt’s hard to believe that this is episode 70! We’re going to be talking about why planning for 2024 actually starts today. Just this last weekend, my wife and my daughter were out of town so I found myself alone with my dogs. In the past, that would mean me binge watching a show but this time it meant me getting caught up with some work stuff. I wanted to get caught up with our metrics and tracking of expenses so that I could start preparing for 2024 and what that looks like for my clinic and staff.
I st...
2023-11-0914 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow do we compete with corporate clinicsThis week is Halloween and it has taken on a new meaning being a parent. It wasn’t a holiday that was celebrated much in Brazil, where I grew up. My daughter loves the show Bluey so we dressed her up as a character from the show! Seeing how happy she is, is what makes it fun for me. I also look forward to November 1st when all of the Halloween candy is on sale.
Today, we’re talking about how we compete with corporate clinics. I’ve recently met with individuals across different circumstances and have heard...
2023-11-0222 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHigh Performance HabitsThis week, we’re on week two of the Business Accelerator program and I love teaching marketing and sales but the reason that I bring this up is that we’re really diving into our niche right now with understanding who is our target audience and the message we want to get across to them. When canine rehab therapists start to understand that concept and dive deep into who they want to help, there is an awakening and I absolutely love that. We’re building the foundation for something much bigger but first we need to understand who it is tha...
2023-10-2623 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsRational vs Emotional decision makingYesterday I started my Business Accelerator course and we had a terrific first call. It’s such a pleasure to work with this new group of entrepreneurs all at different stages of starting their new business or revolutionizing their already existing one. From vets to PTs and everything in between, I love fostering a collaborative environment of people located all over and at different stages. Since we are just starting out, if you want to join us before we get too far ahead, I’ve included a link below! Feel free to always reach out just to chat or with...
2023-10-1918 min
The K9PT Academy Podcast: Business lessons for canine rehab therapists3 Mistakes to Avoid when opening your BusinessWe’re in the middle of launching our Business Accelerator program for canine rehab therapists! I walk you through a step by step blueprint on how I started the K9PT clinic and continue to keep it profitable and successful. I’ve included a link to check it out below and of course feel free to email me with any questions or book a call to chat with me!
Today we’re going to be talking about what I would do if I was opening a brand new canine rehab business. If I was moving to a new ci...
2023-10-1229 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsTakeaways from STAAR & "3 Feet From Gold"I wanted to share a few announcements! We’re running a virtual Masterclass titled a “Step By Step Blueprint on building your Canine Rehabilitation Business”. I’m running additional sessions tomorrow evening, Saturday and Sunday and also on Monday evening. I wanted to run it at different times/on different days to give everyone a chance to join! If none of those sessions work for you, email me and I’ll send you a replay of it. The other thing that I have coming up is the new and revamped Business Accelerator program! This program is where I teach you everyt...
2023-10-0539 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsBuilding an Online Business in Canine Rehab with Sasha FosterAs this podcast episode comes out, I’ll be at the Staar conference in New Jersey. If you’re there, stop by our booth in the exhibitor hall and say hi! I’ll be recording some mini interviews throughout the conference to give you a behind the scenes look at Staar. I also put together a webinar masterclass titled the “Step by Step Blueprint on Building your Canine Rehabilitation Business” that launches this Sunday. We’ll also be re-running it a few more times. Register below!
For today’s episode, I interviewed Sasha Foster. She has her masters in Phy...
2023-09-281h 01
The K9PT Academy Podcast: Business lessons for canine rehab therapistsAutomating Your Marketing SystemsNext week, I’ll be at the Staar conference and I’m looking forward to meeting a lot of you there! I’m finalizing the details of where/when we can have an unofficial meetup so stay tuned! Right after the Staar conference, I’ll be launching a webinar training titled a “Step by Step Blueprint on Building Your Canine Rehab Business”. I’ll be running it over the course of a few days at different times so everyone has the chance to join it!
Today we’re going to talk about automating your marketing systems. Marketing is always going...
2023-09-2133 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsThe difference between failing and succeeding as a canine rehab business ownerThe Staar conference is coming up in a few weeks in New Jersey and I’m doing an informal/unofficial meet-up there! Fill out the form below so we can know who has interest in joining us and what your availability is! Next, at the Staar conference, I’ll have a K9PT Academy booth and we’ll be launching our K9Rehab Marketing Platform! It’s a full service CRM marketing platform that includes email automation, SMS, social media management, appointment scheduling, website creation and more! Check it out in the link below if you’re interested in streamlini...
2023-09-1422 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsFrom undervalued Canine Rehab Therapist to a Successful Business OwnerI’m super excited for how things have been going with the Marketing Blueprint program! We dove into website optimization last week along with developing your target audience and this week we’re talking about content creation, optimizing google and how to build sustainable referral sources. We’ll talk about building up veterinary partnerships as well in the future. If you’d like to join late, just let me know and we’ll make it work. I’m attending the Staar conference at the end of this month for the first time! I’ll have a booth set up so I would lov...
2023-09-0742 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsA Life Free of GuiltLast week we had our first Marketing Blueprint live Q&A call and it was amazing! Thank you to everyone who joined us. This week we’re taking a little break so it’s not too late to join and get caught up! I’m heading down to Orlando to meet with my business coach this week. Every few months I meet with him and I put in a lot of prep work into things that I want to go over with him. I reflect on what has worked and what hasn’t and get his input and insight into whe...
2023-08-3116 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsLiving For TodayBefore we get into today’s episode, just a final reminder that the Marketing Blueprint program started this week! If you missed the deadline to sign up, you’ll still be able to catch up as we take a break next week. I’ll be teaching you how I grew the K9PT to be successful by showing you proven methods that worked for us. Some things that I cover are how to make engaging content, social media, Google for lead generation, beefing up veterinary referrals, website development and a lot more!
Today’s episode is called Living f...
2023-08-2415 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsBuilding an adaptable and scalable Canine Rehab BusinessIf you’ve been listening to the podcast, you know that things are ramping up quickly for my Marketing Blueprint program! We’re going to spend four weeks online giving you multiple training videos that complement our live Q&A discussion based calls! If you haven’t already signed up, the link to is below! We start on August 23rd! We also have something exciting happening over the next week which is my free Marketing Masterclass titled “How to Build and Automate Marketing Strategies that will build you a Successful and Scalable Business” which is offered at four different times and...
2023-08-1729 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsWhy you should have multiple Marketing StrategiesThanks so much to everyone who joined our Facebook group, The Canine Rehabpreneur Hub! If you haven’t joined us already, please do now as you don’t have to do this alone! You also might have seen my announcement for my Marketing Blueprint program which launches on August 23rd! It’s a four week course consisting of pre-recorded training videos and live Q&A calls where we break down marketing strategies in the field of canine rehabilitation based on proven methods I have used at my clinic! Since this is the first time that I’m launching this program...
2023-08-1019 min
The K9PT Academy Podcast: Business lessons for canine rehab therapists5 Ways Marketing Benefits your Business Beyond Getting New LeadsThis weekend, some of my students will be in town and we’ll be diving deep into metrics, data and KPI’s. I love tracking those things and getting better data to tell us how the business is doing and how to prioritize what is working versus what is not. I say this because if you don’t know how to track your data, feel free to reach out and I’m happy to help! If you haven’t already joined my Facebook group, please do so below! Lastly, my Marketing Blueprint program has officially launched! It’s a 4 week combo p...
2023-08-0331 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsTimeless principles in MarketingOur Facebook group, the Canine Rehabpreneur Hub is live! I’d love to have all of you not only join the group but also invite anyone to the group who might benefit from being in a collaborative environment with like minded individuals! Secondly, we're launching our brand new Marketing Blueprint program! This is a four week course, completely virtual, where we only focus on marketing from email, automation, google strategy, vet referrals, lunch & learns and more! It will consist of four pre-recorded videos and four live Q&A calls. Since this is our first time launching it, you have th...
2023-07-2735 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsYour Questions, My Answers Part III’m currently working on putting together a new marketing specific program so stay tuned for your opportunity to register! It’s going to be a 4-week virtual program titled the Marketing Blueprint that launches on August 23rd, 2023! I’ll cover digital and traditional marketing tactics that I’ve used to successfully grow my canine rehabilitation clinic. Also,we started a Facebook group titled the Canine Rehab Entrepreneur Hub where we can deliver our message to a broader audience and share our experience, strengths, additional resources, content and more to help and grow your business! Please join us on Facebook...
2023-07-2036 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsYour Questions, My Answers Part 1I’m back from vacation and it felt great to take a break, recharge and reflect. I have some cool stuff coming up that I am excited to share with you in the coming weeks as well! Today’s episode is about answering the questions that you submitted and we got a tremendous response! Because of that, we’re actually creating two episodes. The first of which is today’s and the second will be next week’s episode.
Here are some of the questions that I answer in this week’s episode. How can I effectively market my ca...
2023-07-1340 min
Rehab Lab Powered By The PiezoWave2TEpisode 23: Dr Cara McNemee DVM, CVMA, CCRTAttention all pet lovers! Get ready for an amazing adventure into the world of veterinary rehabilitation with the groundbreaking PiezoWave Vet podcast Rehab Lab!
This episode is a conversation with the incredible Dr. Cara McNemee DVM, CVMA, CCRT. She shares her expertise and insights on pet rehabilitation, changing the way we care for our furry companions.
Spread the word and tag your fellow pet enthusiasts! Let's empower and uplift the lives of our furry friends together. 🐾✨
2023-07-1127 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsBusiness ownership and success in canine rehab as a PTA with Anthony Schena, PTA, CCATToday we are wrapping up our series of interviews! Our next episode will be my next ask me anything episode! Fill out the link below and submit your anonymous questions to be answered during that episode. I only ask that you put your name on the form to submit your questions so that I can follow up with you afterwards and make sure that I answered your questions thoroughly!
In today’s episode, I am joined by Anthony Schena who is a PTA and CCAT with Alpha Animal Rehab & Fitness in New Jersey! Anthony is also starting hi...
2023-07-0651 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsThe importance of an abundance mindset and a support system in canine rehabilitation with Carmel Keylock Cert VN, PGC An Phys, CCRPToday’s interview is with a veterinary nurse and CCRP from Perth, Australia! As this episode is coming out, I’ll be flying back home from the UK! I can’t wait to share my adventures and lessons with you! One last mention that I will be recording my ask me anything episode when I get back so please send me your questions below!
It was amazing to hear today’s guest’s journey as I sit down with Carmel Keylock. Carmel has been in the field of animal physio for 30 years. I also apologize if the audio is n...
2023-06-2956 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsFrom semi-mobile to a stand-alone rehab clinic with Dr. Lisa WoodsideI’m currently in the United Kingdom with my family and can’t wait to share my experience with you! When I get back, I want to do a “your questions answered” podcast episode! Below is the form to submit your questions and during the episode, your name will be kept completely anonymous! Today’s podcast episode is a special one to me. I wanted to bring a DVM on to offer a different perspective. Lisa, our guest today, is also here in Chicago and is not that far from my clinic. It’s a great opportunity to showcase building a n...
2023-06-2246 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsLearn to enjoy the journey of business ownership with Chris MackeAs this episode comes out, I am preparing for my over two week long vacation. The first part of which, my wife and daughter Suzy will join me in the UK to visit one of my mentors followed by visiting my wife’s family in Indiana to celebrate the 4th of July and my wife’s birthday which falls on that day! I wanted to do guest interviews again after getting feedback from you all on how helpful it was to listen to other people’s experience in this field so if you haven’t already, go back and listen t...
2023-06-1541 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsBuilding up your confidence and self-beliefBefore we get to today’s episode, I wanted to fill you all in on some stuff! At the end of the month, my wife, daughter and I are going to the UK to hangout with one of my business mentors and spend time at his clinics out there. If you don’t already, follow me on social media for live updates! Next week is my next series of guest interviews featuring past students of mine to show you what can be accomplished as canine rehabilitation business owners. I also am planning my “your questions answered” podcast episode so submit t...
2023-06-0829 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsA leadership lesson from 85 years agoLast week I recorded a few guest interviews with some previous Business Accelerator students with one more in the works. It’s always fun to see where people are after going through the program and I’m excited to share their experiences with you! Those episodes will come out in late June/early July while I am on vacation, and when I get back, I want to do another “ask me” episode as well so I’ll need questions from YOU! There’s a link below to submit your questions! Another trend that I’d like to start with is to do podca...
2023-06-0133 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsFinding your emotion oceanIt has been really cool seeing my students implement what they have learned from my programs into their businesses lately! I also want to mention that I have some more interview episodes coming up that will be released next month into July! These are all people who have gone through my Business Accelerator program and it was cool to catch up with them and I’m excited to share their journey with you! I also think it’s important to highlight our peer group and show what other canine rehabilitation therapists have been accomplishing.
The month of Apri...
2023-05-2522 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow to manage your imposter syndromeWhen I got into the canine rehabilitation field, I did not anticipate becoming a business owner. I had to surround myself with mentors and other PT’s who had opened their own clinic so that I had someone who had successfully accomplished what I wanted to help guide the way. That is why I wanted to give back and mentor other canine rehab therapists in this field, especially on the business side. Later this summer, I’m hosting a VIP day at TheK9PT clinic where you can spend a full day at my clinic in Chicago, meet with my d...
2023-05-1832 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow to change your mindset on hiringI just got back from a two day business meeting that I do every quarter with one of my business mentors and a group of other business owners where we check in and discuss what challenges we have and what we’re going to do in the interim before meeting again next quarter. I always come out of these trips with tons of ideas. Not only for the podcast, but what I want to implement in my business and what programs I want to create for all of you! Stay tuned to hear more as I start to roll th...
2023-05-1129 min
The K9PT Academy Podcast: Business lessons for canine rehab therapists4 Key Traits of a Successful EntrepreneurOne of the main reasons that people go into physical therapy is because of job security. There are plenty of physical therapy jobs around. Of course when it comes to animal rehab, it is different. A lot of us had to forge our own ways. In my case, it was because the job that I was at didn’t really value physical therapy. I felt underappreciated and like there were no opportunities around me so I had to go off on my own.
Now, a lot of us are business owners and entrepreneurs even though it’s not...
2023-05-0429 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsManaging stress as a canine rehab therapist business ownerOne last mention, it’s your last chance to sign up for my Business Accelerator program before prices go up! Below is a link for more information into what the program is and of course feel free to reach out with any questions about it. Today I wanted to talk about managing stress as a canine rehab business owner. We all deal with stress but sometimes we think ignoring or not talking about it will make it go away when in reality, it becomes an even bigger issue. The first thing we need to find in order to move fo...
2023-04-2718 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow to achieve today what you want for tomorrowI wanted to briefly mention that there is still time to join and get caught up with the Business Accelerator program. After this week, I will be closing registration and in the future the price will go up. If you’ve been on the fence and you’re not sure if the timing is right, feel free to hop on a call with me! Today’s topic will be centered around leadership and creating an environment that allows you and your team to grow. I’ve titled today’s episode, “How to achieve today what you want for tomorrow”.
Let’s di...
2023-04-2022 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsReal Talk for Canine Rehab Business OwnersBefore we get going with today’s podcast episode, just one final reminder that my Business Accelerator 4.0 begins TOMORROW! What is this program about? The best example is explaining WHY I started this program. Leading up to launching the Business Accelerator for the first time, I asked myself knowing what I know about business today, if I were to move to a new city and start a new business in the canine rehab field, what would be the things that I would focus on? This is what drives the content every week for my program. I’ve tested and trie...
2023-04-1232 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsReal Marketing in Canine RehabilitationThis week, I am taking a segment from my Marketing Bootcamp this past weekend and sharing it with you all! We’re diving into real marketing this week! Why would I need to market my business if my schedule is already full and we have a waitlist? I’ll dive into the misconception of what real marketing is and why it goes way beyond getting appointments. If you missed my marketing bootcamp, below is a link to watch the replay! Registration is now open for my Business Accelerator as well!
The RMC method is what we use to b...
2023-04-0631 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsThe 7% Rule in MarketingWe’re getting very close to our first ever Marketing Bootcamp THIS Saturday (April 1st)! It starts at 12pm EDT, is completely FREE and is on Zoom! Ready to take control of your marketing and find clients who are happy to pay what you’re worth? Sign up today & get marketing freebies that I use in my own clinic! The link to register and the “freebies” you’ll get are listed below!
Today we’re going to talk more about marketing and why I want to host a bootcamp. When I started TheK9PT and was looking to increase...
2023-03-3030 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsMarketing & the customer cycleToday we’re going to be talking about marketing & the customer cycle but before that, I have a big announcement to make! On Saturday, April 1st, we are hosting our very first Marketing Bootcamp titled how to take control of your marketing and fill your schedule with clients who are happy to pay what you are worth! Below is the link to register so join us and learn how to fuel your business with marketing, hear our strategies that have already been tested, implemented and that we know work! The first 25 registrants will get some great bonuses including:
Th...
2023-03-2328 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsThe difference between marketing and advertisingBefore we get into this week’s episodes, I have some exciting announcements! First, I am hosting a marketing bootcamp on April 1st at 12 pm EDT! This event will be 100% virtual! We’ll focus on how to take control of your marketing and fill your schedule with clients who are happy to pay what you are worth. Below there’s a link to join the waitlist. For the first 25 people that register (registration opens March 22nd at 9am), you get a few freebies which includes 30 social media canva templates, three months of social media calendars and a customizable checklist & plan f...
2023-03-1621 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsYour Questions Answered!Over the past five weeks, I’ve had five guest interviews. Four with current students of mine who are also canine rehabilitation business owners and last week with our Google extraordinaire, Kristen Smith! There’s a lot of cool things going on at the clinic and with my coaching business marketing wise and I’m very excited for what is coming down the pipeline that you will be able to get involved with if you choose! The first in our Marketing 101 series of papers is turning on your Google machine while stop worrying and over relying on vet referrals. I’ve p...
2023-03-0945 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow to leverage Google in your Canine Rehab Business with Kristen SmithWe have officially wrapped up our series of interviews with students that I have worked with through the years and the feedback has been great! Next week we’re going to release the “your questions answered” episode so this is your last chance to ask questions anonymously that you want the answers to!
This week I sat down with Dr. Kristen Smith who is a DPT like myself but also an expert in Google! Kristen and I met back in 2018 and now it’s been more than four years that we’ve been working together! Kristen searched for answer...
2023-03-0242 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsStarting and Growing a Canine Rehab Business Through COVID with Kelsey JonasToday’s guest is Dr. Kelsey Jonas with Canine PT and Me in Portland Oregon. Kelsey did not expect to be a business owner but found herself in that situation if she wanted to treat patients her own way. Even talking about educating pet owners what we do, we have to be careful about how we market pet rehabilitation as not all rehab is the same. She started to learn about business while she was still getting her CCRT certification.
“I started as a human PT and knew in my first year that I could not do this...
2023-02-2349 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsGoing all in as a Canine Rehab Therapist with Edriana FerminI wanted to start this off by reminding you that I am collecting questions for a Q&A episode. This will of course only be possible with all of your input. Below, I put a link to the form to submit your questions. You can put your name or be anonymous. If you put your name, I will of course not be mentioning names during the episode. It is just for me to be able to reach out to you directly to follow up and make sure that I answered thoroughly!
Getting into it, Edriana is a...
2023-02-1649 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsBuilding your business and canine therapist career while in PT school with Sonia LucasOne thing that I wanted to mention is that after my guest series, I want to do a special episode where I answer your questions! One favor from all of you listeners, is to submit your questions so that I am able to answer them in the episode! The link to the form to submit your answers is below! Getting into this episode now, I sat down with Sonia Lucas of Austin Canine Rehab & Wellness! She has a unique experience to share! Being a canine therapist is actually a second career for Sonia. She used to be a zookeeper...
2023-02-0928 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsBuilding a canine rehab business that fits your lifestyle with Josh HallOver the next few weeks, we have a series of interviews with students of mine. It seems like sometimes we create a false belief that we cannot do this or that because we don’t understand that much about business or marketing or whatever it is that we tell ourselves. The hope is to inspire you with these interviews to see that you can do anything! This first interview is with Josh Hall of Salt Lake Animal Physical Therapy.
“I found PT because I wanted to help people. After about four years and doing business coaching, I star...
2023-02-0240 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsFinances & Business GrowthI want to start this episode off with a reminder that registration for the CRI business course that I co-teach is open and slots are filling up fast! I also will be launching my Business Accelerator course soon and would love to see all of you in it! Below I included links to both and feel free to email me with any questions. Today’s focus is around figuring out when to grow and scale your canine rehab business especially around staff and finances.
When we decide to hire someone, instead of looking at how much we sh...
2023-01-2621 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsSeasons of life and businessI wanted to start off with a reminder that registration for the CRI business course is open and seats are filling up fast! If you’re not aware, CRI stands for Canine Rehabilitation Institute. I am part of the faculty for that program and am looking forward to teaching everyone who joins the course! I’ve included the link to sign up at the bottom if you’re interested. I also will be opening registration for my Business Accelerator course where I teach other Canine Rehab Therapists how to run their own businesses this spring! Stay tuned!
This w...
2023-01-1926 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow to develop a marketing strategyAs you evolve as a business owner you know you've been successful when you switch your thinking from the “work you have to do” towards “who will help you get that work done”, and “how that will take place”. For example, let’s talk about marketing. This is the time of the year where we all think about the goals that we want for this year, often in terms of numbers like revenue or number of sessions, and canine rehab therapists often think that now is the time to focus on marketing to generate more business.
Think for a minute t...
2023-01-1227 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow to get more from 2023I have talked about the importance of doing annual planning ahead of 2023 quite a few times over the last month or so. We actually had our annual team meeting at TheK9PT clinic and I cannot emphasize how helpful it was to have a road map of what we want to accomplish and how we’re going to do so. Going through that with my team has also helped us set priorities of what we will be focusing on this year. Even if you are a one-person show, I highly recommend blocking off a day on your calendar to go...
2023-01-0521 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsMy Top 5 Lessons from 2022As you know, I like to dedicate time to thinking and reflecting, especially around this time of year. With that, I wanted to touch on the top 5 lessons that I have learned in 2022 being a business owner in canine rehabilitation. As you know, I have a program called TheK9PT Academy where I help other business owners progress their clinic, open their own business and more. In addition to that, I also am co-faculty for the Canine Rehab Institute’s business course and registration for the next business program is now open! The great thing is that this course is...
2022-12-2929 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsSelling in Canine RehabilitationFrom the very first episode, I’ve talked a lot about 2 main terms that we are familiar with: marketing and selling. Now, I don’t think any of us would argue that there is marketing involved in canine rehabilitation, even if you rely solely on word-of-mouth or veterinary referrals, there will be some form of marketing strategy associated with it. Now, I have had more than one person ask me about selling in canine rehabilitation. No one would argue the need to market our services, but yet some folks fail to understand the importance of selling our services as well...
2022-12-2228 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsBusiness Lessons from the FIFA World CupIt doesn’t matter if you call it soccer or football, I bet you have at least heard about the FIFA World Cup that is taking place in Qatar right now. As a Brazilian, soccer is like a religion to me and the World Cup is a life changing event which only happens once every four years. In my clinic, the matches were always on the TV throughout it. Not only did I get to enjoy the games with pet parent’s, it was also an opportunity to connect on a deeper level and draw some important business lessons from...
2022-12-1527 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsGrowth Valleys Within Your BusinessWe talk a lot about growth on our podcast, not just personal but business growth as well. Hopefully by now you understand that our business will only grow as much as we grow as individuals along this journey of business ownership. Today I wanted to talk about the concept of growth valleys within our business. Growth is not made in a linear fashion.
There are peaks and valleys throughout the process. As long as you’re always growing, there is progress. One of the best things that you can do is recognize that there will always be up...
2022-12-0827 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsSequential vs Continuous ThinkingWhat are you doing right now as we finish the year to make 2023 a different and better year? How many of you have blocked off time on your schedule this month to plan for 2023? To plan for Q1 2023? If you want things to change then we also need to plan for those changes… if you are 100% satisfied with how 2022 has gone then by all means just rinse and repeat, and don’t feel the need to look for something to scratch your itch… meaning, be careful with the new object syndrome.
I have realized that as business owners...
2022-12-0127 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsShould I hire a clinician or administrative staff first?On this Thanksgiving day, I am very thankful today for all of you listening to this Podcast. Something that I have not yet talked about is who should we hire first as an entrepreneur in the animal rehab field? First, we need to understand the pros and cons of each option. Then we have to understand how to risk mitigate against the cons.
Most of us tend to want to hire another clinician or therapist first so that we can build up a caseload and offload it to someone else. Without the support staff, it is much...
2022-11-2427 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsThe top 5 reasons why Canine Rehab Therapists stunt their growthI’m so amped up to talk about the top 5 reasons why canine rehab therapists stunt their growth. This list comes from years of helping out people but, most importantly, teaching at CRI, talking to folks, and paying attention to what people are doing (or not doing).
For anyone who has been following or working with me for a while this will hopefully not come as a major surprise, but as I preach, it is always good to revisit topics because you likely have changed and grown since you have heard me say it before. Sometimes, after a...
2022-11-1728 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow to calculate how much you need to charge?Today we’re going to be talking about how much you need to be charging for your services and sessions. Once we review our numbers for this year, especially going into a new year soon, we often realize that maybe we need to raise our fees as we are not charging enough, especially the way that the economy is right now with an economic downturn or even a recession.
So how do you calculate how much you should be charging? Price is just a product of emotion. It’s not our price that is in question, but actu...
2022-11-1021 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsWhat holds us back from moving forward?The Vet Rehab Summit hosted by my friends at OnlinePetHealth is coming up on November 12th. I’m going to be sharing on today’s podcast a small snippet of the very first part of my talk at the Vet Rehab Summit. During that talk, we’ll dive deep into what holds us back, imposter moments and what we can do to overcome the criticism and keep moving forward. If you haven’t yet, sign up for the Vet Rehab Summit below!
So what holds us back from moving forward? Four different things hold us back. The fear of...
2022-11-0320 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsTime vs Choice ManagementToday we’ll be talking about time management versus choice management. I discussed this topic this weekend with my Incubator program students during our retreat.
One of the biggest struggles I have had since my daughter was born has been with time management. It’s never been something that I’ve been great at, but I used to have more available time in the day which allowed me to compensate for a less than perfect time management habit. I’ve had to become more direct and purposeful with my time since she was born, leading towards choice vs time...
2022-10-2715 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsWinning quarters vs winning the gameWhen we get close to the end of the year, we think and reflect on our goals to see if we are inching towards where we want to be. The best analogy is how it works during the game of football, which is played in four quarters, much like we have four quarters in a year. Teams can win, make a comeback, or lose if they don’t keep up the momentum throughout the quarters, and that is how we need to look into our year as a business owner.
How can we strategically plan for the 2nd...
2022-10-2022 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsThe different phases of business ownership and how they affect our profit marginsToday’s episode is about the different phases of business and how this affects our outlooks and goals for the business for the quarter, year and longer. People want to grow their business but they still want to be profitable at the same time. That can’t always be the case depending on what phase we’re at in the business.
So what are the four different phases of the business and how does the profitability figure into that? The four phases are revenue, profit, scale/growth and stability. We all start with the thought process of needin...
2022-10-1325 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsThe difference between self-belief and self-confidence (and how that affects your personal and business decisions)Today’s episode ties up with the just released episode from the Vet Rehab Podcast with Online Pet Health where I am a guest this week!
We talked a lot about mindset and tied up to my upcoming presentation at the Vet Rehab Summit on November 12th. It is important for us to learn how to approach things from a mindset perspective, especially as business owners, and that is the focus of the Vet Rehab Summit and this episode. One thing that I discussed with Megan Kelly during the Vet Rehab podcast episode is the difference between se...
2022-10-0623 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow to go from surviving to thriving as a canine rehab business ownerToday we’re going to talk about how to go from just surviving to actually thriving as a canine rehab business owner. What I've learned over time is that our business will only grow as far as we grow as a person and as a leader. The moment that we hit a plateau with our personal growth, we will hit a plateau in our business as well. That does not mean that we need to constantly have a mindset around growing. I’ve had to learn that sometimes it's ok to slow down. It's ok to take time to re e...
2022-09-2922 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow to achieve what you want in business and in lifeWe all have dreams and aspirations of what we want to accomplish, but how do we make that happen? Here is the thing, if it was as easy as simply setting a goal and getting it done then we all would have done it already. But what holds us back from going for what we want? The answer is not as simple as it may seem and that is what I want to discuss in this episode. Being the busiest person is not a badge of honor. But yet we find many gurus, many coaches pushing this idea that...
2022-09-2222 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsHow to turn inquiries and evaluations into a happy paying customerWhen it comes to lead conversion, are you mastering the basics? From my last podcast episode, you know how to make it so people can find you. Now, we will focus on how to convert them into paying customers. Questions to ask yourself, are you collecting their phone number so you can call them back? Or are you collecting their email to enter into an email sequence that automatically nurtures them? Do you have a staff member whose primary job is to nurture those leads and build that relationship? I can tell you with confidence that is the MOST...
2022-09-1718 min
The K9PT Academy Podcast: Business lessons for canine rehab therapists5 Pillars for Recession Proofing your Canine Rehab BusinessWe should always focus on growing a business that is recession proof regardless of how the economy is because “The way you run your business during the easier times will determine its fate during the hard times”… with that in mind, what are the pillars of building a business that is set to succeed regardless of our economy? The five pillars for recession proofing your business are relationship-based marketing with a nurturing process, predictable lead generation, education & information, investing in marketing and selling confidence & clarity. Once push comes to shove, and people become more aware of where they are spendi...
2022-09-1518 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsUpgrading your Business with Lifelong ClientsHow do we help build a sustainable business where we don’t have to rely on new patients month to month? This is a question that I come across often. Turning clients into lifelong customers can have an array of benefits not only for you but for the customer as well as they can get the support that they need throughout their dog’s lifetime. Successfully having a wellness plan where customers sign up is key. Why are most clinics struggling with this? A lot of clinics are struggling with getting people to sign up to a wellness program beca...
2022-09-0826 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsTop 5 reasons why we struggle raising our ratesToday we will be talking about one of my favorite topics, selling. Yes, there is selling in healthcare, and we need to first start by changing our mindset around the word selling as selling is actually a good thing. Clinically, you can be the best canine rehab therapist in your city, but what good are your clinical skills if people are seeing you for 2-3 sessions and falling off because they feel better? What good are your clinical skills if folks are taking their pets to see you for an evaluation and that’s it? Your goal should not be...
2022-09-0127 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsTop Marketing Mistake and How to Fix ItWhat has been the top mistake I have seen canine rehab therapists make when it comes to marketing and, most importantly, what can you do today to address that mistake? One could argue that the top mistake is not doing any marketing at all and simply relying on word-of-mouth referrals to grow our business, and they wouldn’t necessarily be wrong.
However, the biggest challenge I have seen with word-of-mouth referrals is the fact that pet owners will then want to work with you in particular and no one else, even though you are growing and adding othe...
2022-08-2513 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsAre you charging enough for your services? With Megan KellyThis episode of The K9PT Academy podcast is a special one where our host Dr. Francisco Maia is a guest on The Veterinary Rehabilitation Podcast. It’s an episode titled “Are You Charging Enough for Your Services?” and is hosted by Dr. Megan Kelly. It’s important to become comfortable talking about money, payments, and invoices as a business owner. Selling is a huge part of our everyday lives, whether it involves money or not, but we are all much more uncomfortable when it does. As professionals, you have to learn and understand the value of your services and your...
2022-08-1857 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsTypes of Leads and Marketing to the 93%In today’s episode we will talk about marketing, more specifically how to understand the different types of leads that we can attract to our business. We often make the mistake of assuming that everyone who is contacting our clinic and/or inquiring about our services is coming to us with a similar perspective and understanding of what canine rehabilitation entails and how it can help them; however, that is not always the case. We discuss the three different types of leads (cold, warm, and hot) along with the downsides to focusing solely on hot leads (veterinary referrals) which I...
2022-08-1119 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsThe Future of MarketingIn this episode we discuss the future of marketing in Canine Rehabilitation as well as discussing what “real marketing” is. We’ll look at how canine rehabilitation clinics have dealt with marketing in the past because it’s important to understand where we’re coming from, so we know where we should be heading towards. In the past, clinics were very successful building up a network of veterinary referrals and relying on word-of-mouth referrals, but is that still the best way to build your business? Today, there are more standalone rehabilitation clinics, and most large specialty centers also have their own...
2022-08-0411 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsCreating a Minimalist Practice with Megan KellyIn this episode of TheK9PT Academy podcast, Dr. Maia discusses how to create a minimalist practice without taking shortcuts. This is an interview where Dr. Maia guested on The Veterinary Rehabilitation Podcast in an episode titled “Are you charging enough for your Services?” hosted by Dr. Megan Kelly and originally taking place in 2021. Dr. Maia comes from a manual therapy and exercise-based therapy background and applied this focus to his own canine rehabilitation clinic. Starting out as a mobile business meant he needed to go back to his roots and utilize more manual therapy techniques instead of having all...
2022-08-0459 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsAbundance MindsetIn today’s episode of The K9PT Academy Podcast, host Dr. Francisco Maia explains what this podcast will be about, who it’s for, and to discuss business ownership and having an abundance mindset. Dr. Maia was born in Brazil and as a soccer player growing up, Francisco became very interested in human anatomy and how the body works. After obtaining his degree as a Doctor of Physical Therapist, Francisco heard about canine rehabilitation and took the training to become certified to do just that.
Francisco never wanted to be a business owner, but a variety of c...
2022-08-0417 min
The K9PT Academy Podcast: Business lessons for canine rehab therapistsTrailerWelcome to the K9PT Academy Podcast: Business lessons for Business lessons for canine rehab therapists. Teaching canine rehabilitation therapists how to start or grow their business…while avoiding burnout and enjoying life!
2022-07-1501 min
Rehab Lab Powered By The PiezoWave2TEpisode 15: Ilana Strubel DVM, CVSMT, CCRT, CVATWelcome to episode 15 of Rehab Lab. In this week's episode, we have Dr. Ilana Strubel DVM, CVSMT, CCRT, CVAT. "Dr. Ilana Strubel earned her Doctorate of Veterinary Medicine at the University of Illinois and has been in small animal veterinary practice since 1995, always with a special interest in Integrative Medicine – treating her patients’ entire well-being: body, mind, and quality of life – especially tackling behavior problems, pain management, and mobility issues."
Join us along with Dr. Strubel as she discusses how making a personal connection with the pet's owners makes a difference in recovery as she can get to kno...
2022-03-0837 minRehab Lab Powered By The PiezoWave2TEpisode 11: Wendy Herlihy DVM CVMA CCRT - Elevate Animal Rehab pt.2Tune in for the latest episode of Rehab Lab as we explore recovery with Dr. Wendy Herlihy, DVM CVMA CCRT.
Operating out of Colorado, Dr. Herlihy is the founder of Elevate Animal Rehab- a mobile, patient-centered, custom rehab medicine practice. She employs many methods of recovery in her repertoire, one of which is the PiezoWave2 Vet shockwave modality.
2021-11-1652 min
Telluride Christian FellowshipStrength For Momentum...(David Hoskins) CCRT Meeting 1/19/2019CCRT Meeting in Montrose , CO
2019-02-071h 21
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2018-07-1043 min