Shows
Pillole di InnovazioneEp #6 - CDP: La rivoluzione dei dati unificati con le Customer Data PlatformAvete mai avuto l'impressione che i dati dei vostri clienti siano sparsi ovunque, come pezzi di un puzzle difficile da completare? E se esistesse uno strumento che li raccogliesse tutti e li mettesse in ordine per voi? Si chiama CDP, Customer Data Platform. Ma cosa lo rende così speciale rispetto ad altri strumenti? In questa puntata parliamo di:Cos'è una Customer Data Platform (CDP) e perché è fondamentale per le aziende.Come una CDP raccoglie e unifica dati provenienti da siti web, app mobili, e-commerce e social media.Vantaggi della perso...2025-03-1705 min
Retention PodcastRetention Podcast #51: Як CDP, CRM та AI трансформують маркетинг та взаємодію з клієнтами⏱️ Таймкоди:00:00 - Про що будемо говорити01:46 - Як обрати правильні технології для роботи маркетолога02:28 - Важливість розділення B2B та B2C у маркетингу05:28 - CRM – що це і чому важливо не тільки для продажів, а й для маркетингу08:50 - Чому маркетологам потрібна CDP, якщо є CRM09:51 - Як CDP збирає та уніфікує дані про клієнтів13:04 - Як зробити аналітику дійсно корисною15:00 - CDP для обробки та сегментації даних, а також активації та виконання дій17:04 - Розрізнення між CDP та DMP і роль анонімних даних в рекламі19:27 - Взаємодія DMP та CDP на етапах залучення та конверсії користувачів24:06 - Автоматизація маркетингових процесів через CDP25:02 - Різниця між CDP, BPM, ESP27:39 - Важливість відкритості CDP для інтеграції з іншими платформами29:46 - Передача даних в зовнішні системи для покращення користувацького досвіду31:11 - Важливість відкритої системи CDP для збору і аналізу даних.31:59 - Чи є керування лояльністю обов’язковою складовою CDP33:12 - Гнучкість інтеграції різних джерел даних у CDP35:00 - Яким компаніям потрібна CDP39:29 – Чи може компанія мати більше ніж одну CDP45:40 – Чому важливо мати єдине джерело у даних51:06 – Як технічно підготуватися до впровадження CDP53:21 – Доступність сучасних алгоритмів та AI для малого бізнесу55:50 – Основні кроки для впровадження CDP57:25 – Як маркетологу аргументувати впровадження CDP перед керівництвом59:15 – Чому власники бізнесу часто ініціюють перехід на CDP01:04:13 – Як LLM покращує ефективність товарних рекомендацій в ecommerce01:10:38 – Підсумки та анонс майбутніх тем для подкастів👉 Корисні посилання:🔴 Маркетинг без хаосу: Як побудувати ефективний директ-маркетинг крок за кроком з ШуХаРі- матрицею: https://youtu.be/IR8iXQG-RVk🔴 Використання блока повідомлень Одне з багатьох: https://youtu.be/xMZZUncGTRE🔴 Retention Podcast #50: Як інновації, AI та інфлюенсери допомагають у швидкому зростанні застосунків: https://youtu.be/DAaYErNDEP8🔴 Retention Podcast #49: Стратегії залучення та утримання користувачів для швидкого зростання додатку: https://youtu.be/7NPiZtIB8bs
Підписуйтесь на наш канал, щоб не пропустити найсвіжіші новини.https://www.youtube.com/channel/UCEge2ZIHiRffZ4k8rlK9Oog?sub_confirmation=1 ❣️ Стежте за нами:Telegram-канал: https://t.me/eSputnik_comFacebook: https://www.facebook.com/eSputnikLinkedIn: https://www.linkedin.com/showcase/esputnikcdp/Якщо у вас з’явилися питання, звертайтесь у підтримку на сайті: https://esputnik.com/support або за адресою support@esputnik.com2025-02-131h 11
客戶成功造浪者EP03上 | 談談CDP是什麼以及重要性為何？各行各業都需要？🌊 **EP03 來賓介紹 **🌊
Jason ： Martech(SaaS) 資訊科技業的專家，擁有近 2 年的 CSM 經驗
主要負責的產品是 Customer Data Platform (CDP)。在本集節目中，Jason 將分享他如何在快速發展的行銷科技領域，運用 CDP 幫助企業更好地了解和管理客戶資料，提升客戶體驗。他的深入經驗和獨特見解將為大家帶來寶貴的實戰技巧。
Sally ：來自行銷科技領域，擁有近 3 年的 CSM 經驗
同樣專注於 Customer Data Platform (CDP)。在節目中，Sally 將和大家分享她如何運用 CDP 幫助企業達成更精準的行銷目標，並透過數據分析為客戶提供最佳的策略建議。她的豐富經驗，絕對是本集節目的亮點之一！
🌊 本集亮點 🌊
❍ CDP是什麼？解決數據孤島
❍ 客戶為什麼要把數據收到CDP
❍ CSM像客戶的守護者？守護誰的荷包？
❍ 在第一線接觸市場最了解產業
❍ AI的出現CSＭ如何面對？
https://www.instagram.com/csm.wavemakers?igsh=ZzQ1OWxjYWVxMzRr
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Hosting provided by SoundOn 2024-10-1424 min
Ops CastDriving CDP Adoption at a Large Organization with Sangeetha Parsan and Mary WallaceText us your thoughts on the episode or the show!Today we are joined by Sangeetha Parsan and Mary Wallace from Informa to talk about the lessons learned from rolling out a CDP at a global enterprise organization.Sangeetha is Vice President, Professional Services at Informa. She has been in IT leadership in various capacities at Informa for several years. Prior to Informa, she was part of IT project management and technology with UBM, which was acquired by Informa. And, her early career was in solution architecture for web/CMS/Ecommerce. Mary Wallace i...2024-10-0743 min
Data Circle PodcastEP018 - Grupo Boticário & Treasure Data: Um case de sucesso de Customer Data Platform (CDP)Neste episódio do Data Circle Podcast, discutimos o que é uma Customer Data Platform (CDP) e seu papel fundamental na transformação digital das empresas. Recebemos Ana Maria Serrano, da Treasure Data, e Fábio Silva, do Grupo Boticário, para falar sobre como essas plataformas podem unificar dados e otimizar as estratégias de marketing. Exploramos os principais recursos de uma CDP, a importância de escolher a estratégia correta para maximizar o ROI e como garantir que sua implementação traga o valor esperado para a organização.Tópicos Abordados:
O que é uma Customer Data P...2024-09-301h 13
exec talks (e-commerce podcast)#25 EXEC Talks: Jaroslav Novák (CEO, ePace) Co je to CDP, jaké firmy ho nutně potřebují a kolik vám může vydělatS Jardou Novákem probíráme téma CDP – customer data platform. Ve světě byznysu a marketingu se pohybuje už 25 let a v roce 2019 založil společnost ePace, která právě pomocí CDP pomáhá předním e-commerce hráčům zdokonalovat zákaznickou zkušenost. Poslechněte si, jak díky datům zefektivnit komunikaci se zákazníkem i celý byznys.Co je CDP a proč je vrcholem evoluce marketingových aplikacíHlavní přínos CDP, jak zvyšuje akceschopnost firmy napříč oddělenímiJaké marketingové nástroje může produkt nahradit a jaké z toho plynou (ne)výhodyPro jaké e-shopy j...2024-07-311h 40
OMT - WebinareFRIDAY Insights: Customer Data Platform (CDP)Unlock Your Customer Insights: Wie eine CDP Deine Marketingstrategie revolutioniert
Wie gut kennst Du Deine Kunden wirklich? Kundendaten sind zu einer der wichtigsten Währungen geworden. Diese wertvollen Informationen richtig zu nutzen, ist dementsprechend wichtig. Eine Customer Data Platform (CDP) hilft Dir dabei, alle Kundendaten zu zentralisieren und sie effektiv für personalisierte Marketingstrategien zu verwenden.
Viele Unternehmen fragen sich: Was ist eine CDP genau und wie kann sie uns unterstützen, die Bedürfnisse unserer Kunden besser zu verstehen und zu erfüllen?
In unserem kostenlosen Webinar “FRIDAY Insights: Customer Data Platform (CDP)” geben wir Dir Antworten auf diese Fragen!
D...2024-07-291h 19
Digital ClinicPersonalizing Customer Experiences Through CDP StrategiesJoin Rob Anderson, Principal CDP Strategist at Tealium, as he explores the world of Customer Data Platforms (CDPs) and their role in personalizing customer experiences. Rob shares insights on leveraging CDPs for use cases such as cart abandonment, website personalization, and healthcare marketing, while maintaining data governance and regulatory compliance. He highlights the importance of real-time data activation and how CDPs enable marketers to deliver targeted, personalized experiences across multiple channels.
He speaks to the significance of understanding customer journeys and using CDP data to identify pain points and deliver relevant messages to guide customers towards their des...2024-07-0331 min
CRM et Expérience client Archives - Marketing and InnovationLes cas d’usage de la CDPQuels sont les cas d’usage de la CDP et l’état des lieux de son marché ? Nous avons déjà traité du sujet de la Customer Data Platform, y compris dans le cadre de notre ouvrage le marketing digital de @ à Z, paru chez Eyrolles au premier trimestre 2024. Nous avons convié Stéphane Dehoche d’Imagino, pour faire un point sur l’avancement de cette technologie et de son adoption. Cet enregistrement a coïncidé avec la sortie d’un nouveau livre blanc réalisé en commun par Imagino et Cust-up. Ici, nous avons d’abord fait le point avec Stéphane sur l’évol...2024-06-1814 minmarketing digital Archives - Marketing and InnovationLes cas d’usage de la CDPQuels sont les cas d’usage de la CDP et l’état des lieux de son marché ? Nous avons déjà traité du sujet de la Customer Data Platform, y compris dans le cadre de notre ouvrage le marketing digital de @ à Z, paru chez Eyrolles au premier trimestre 2024. Nous avons convié Stéphane Dehoche d’Imagino, pour faire un point sur l’avancement de cette technologie et de son adoption. Cet enregistrement a coïncidé avec la sortie d’un nouveau livre blanc réalisé en commun par Imagino et Cust-up. Ici, nous avons d’abord fait le point avec Stéphane sur l’évol...2024-06-1814 min
Top sales 101EP16｜CDP界的勞斯萊斯，MarTech 產業的第一手觀察紀錄，在台灣做 MarTech 有未來嗎？ ft.CDP 廠商 BD Jason單集介紹 這一集我們邀請到在 CDP(Custmer Data Platform)公司擔任 BD 的 Jason。 身上不需要背業績，責任是與業界上下游建立良好互信關係。 如果這是你嚮往的業務生活的話，這集肯定能帶給你新的思維！ 除了BD「建交」心法，這集更有料的是 Jason 毫無保留的業界觀察。 台灣MarTech市場有多大？MarTech 曇花一現的假議題嗎？ 無論做聊天機器人、行銷自動化、客戶數據平台..... 身在 MarTech 領域的你不要錯過！ 本集重點 00:00 CDP 界斯萊斯身說法：CDP 是什麼? 03:20靠 Partner 吃飯的 BD，要怎麼獲得 Partner Agency 信賴？ 10:43 Product Market Fit 進行式，怎麼讓其他公司成為助力? 14:38 Partner 難尋，Jason 都從 104 做陌生開發！？ 24:17 做 BD 裡頭最有技術含量的事：丟掉你的本位主義！ 33:13 社畜的 end game 是什麼？竟然是創業！ 36:49 前方高能預警，MarTech 全產業市場變革不藏私分享！ 56:48 討厭的事違反本能，但越使人變強 1:00:00 給剛出社會的自己一個建議 ▶ 來賓資訊：CDP 公司 BD Jason ▶ 主持人：Will / Anglea 製作人：Angela ▶ 每週四下午 7:00 準時上架，下班輕鬆聽，業務人生的酸甜苦辣， ▶ 歡迎關注以下連結獲得最新資訊與活動 Podcast 節目列表： 節目 IG：https://www.instagram.com/topsales101podcast/ 主持人 Angela IG：https://www.instagram.com/c.oneshot/ 主持人 Larry IG: https://www.instagram.com/larry_reco/ 主持人 Will IG: https://www.instagram.com/wclin0000/ 小額贊助支持本節目： https://open.firstory.me/user/clrndqisr01yb01v873s3dzk6 留言告訴我你對這一集的想法： https://open.firstory.me/user/clrndqisr01yb01v873s3dzk6/comments Powered by Firstory Hosting2024-05-191h 04
Aging TogetherS2E04: Caring for Dementia: How to Navigate Health Issues & HospitalizationsSend us a textIn this episode, Rachel & I talk about navigating health challenges and hospitalizations with persons living with dementia.Rachel Wiley, MS, OTR/L, CDP is an occupational therapist and the founder and owner of Dementia Consulting and the Dementia Collaborative LLC. Rachel is certified in Skills2Care® for caregivers of individuals living with dementia, and she is a Certified Dementia Practitioner. Rachel is also a certified master trainer of Skills2Care® through Jefferson Elder Care and trains occupational therapists in the Skills2Care® program. She is also currently a volunteer adv...2024-05-151h 02
The Measure PodGA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)Full show notes, transcript and AI chatbot - https://shorturl.at/gkrMU
You can now watch this episode as a vodcast over on YouTube - https://youtu.be/YdobyGA4DWg
00:00:00 - Introduction
00:06:00 - Unifying data with CDPs
00:07:35 - The Composable CDP concept
00:09:09 - GA4's position in the CDP ecosystem
00:11:35 - Google Optimize Sunset and GA4's future
00:20:08 - The future of GA4 and its integration capabilities
00:28:03 - The challenges of making CDPs actionable
00:35:22 - The importance of data activation
00:37:26 - The Reality of Implementing CDPs in...2024-01-0548 min
ESG Decoded PodcastNavigating Pathways to Water Security and Beyond with CDP ft. Cate LambIn this episode, Kaitlyn Allen talks with Cate Lamb, Global Director of Water Security at CDP, the world's largest coalition of non-state actors committed to delivering a water secure future. Cate is responsible for ensuring that CDP’s Water Security program maintains its status as the gold standard for disclosure of corporate and city water-related information globally, while also driving swift changes in corporate and city behavior towards water. She is leading CDP’s work to accelerate the transition to a sustainable economy by enhancing water-related transparency and associated due diligence in private finance.
Cate's efforts have resul...2023-11-0333 min
Digital Marknadsföring med Tony HammarlundCDP för marknadsförare och dess plats i martech-stacken – Niklas Gustavsson #117Martech och olika plattformar för att hantera kunddata blir allt viktigare inom modern marknadsföring. Och en sådan plattform som det pratas allt mer om är det som kallas CDP.
Vilket står för customer data platform. För att gå igenom vad det är och hur vi använder den bjöd jag in Niklas Gustavsson.
Vi pratar bland annat om vad en CDP är för något och vad den här typen av plattformar kan ge oss marknadsförare. Och vilken roll den fyller i marknadsföring idag.
Niklas går även igenom vad som skiljer mel...2023-10-3049 min
MY DATA IS BETTER THAN YOURSCDP – von der Idee bis zur Implementierung – mit Marina S., Metro.digital
Hier geht es zur Umfrage:
https://listening.sslsurvey.de/Data-Podcast
Eine Customer Data Platform im Unternehmen etablieren – das haben bisher noch gar nicht so viele Unternehmen in Deutschland gemacht. Klar, eine CDP ist eine große Initiative!
Die Metro ist hier aber schon weiter, denn hier arbeitet Marina Sverdel, die jede Menge Ideen vorantreibt, um die Kundenerfahrung so konsistent wie möglich zu gestalten. Sie bezeichnet sich selbst als digitale Optimistin und als Schnittstelle zwischen Kunde, Business und Tech.
Jonas Rashedi, Host des Podcasts MY DATA IS BETTER THAN YOURS, fragt Marina in dieser Folge aus, wie Metr...2023-08-1131 min
Data UnlockedThe Strategy Behind Your CDP: How CDPs Can Transform Your Business w/ Aric Zion, CEO of Zion & ZionIn this week’s episode of Data Unlocked, Jason sits down with Aric Zion, CEO of Zion & Zion.Aric is an entrepreneur with decades of experience in marketing. He has several international experiences, including positions with Intergraph, where he was based in The Netherlands, and additional assignments with Nortel Networks where he was based in Tokyo, then London.Today, he is at the head of Zion & Zion, a full-service agency with a fully-staffed CDP practice. They pride themselves on meeting their clients at what they refer to as “the intersection of strategy and creativity.” Some of the...2023-06-2726 min
The Elephant in the Room100: Climate disclosure imperatives for India: Prarthana Borah, India Director, CDPShownotesMost of the narrative around climate change, net zero, SDGs is framed from a global north perspective. Most of the studies (90% or more) on climate change are by academics and institutions based in the global north - primarily North America, Europe and Australia. Ironically the countries that have contributed most to global warming. Not only is there a lack of diversity in the current discourse but crucially there is a missing perspective from some of the poorest regions of the world, that have the biggest impact of global warming. At The Elephant in the R...2023-06-1940 min
Customer Data Platform by LineUP7CDP : le nouvel allié des directions marketingDans ce 1er épisode, Jérôme Boiselle, co-fondateur de l’agence de Data Marketing LineUp7, aborde les CDP sous l’angle marketing, par le prisme de leurs usages et bénéfices. Car si les CDP permettent de collecter, d’analyser et d’exploiter la Data, elles favorisent surtout une approche client-centric et une connaissance client optimisée. Grâce aux CDP, les marques disposent désormais d’un outil pour proposer des expériences ultra-personnalisées et véritablement omnicanales.
Levier de connaissance client, d’activation et de personnalisation, les CDP sont aujourd’hui reconnues pour l’ensemble...2023-06-0714 min
Marketing Today with Alan Hart366: The Future of Customer Data Platforms with Ryan Fleisch, Head of Product Marketing, Real-Time CDP, and Audience Manager at AdobeRyan Fleisch is Adobe's Head of Product Marketing and Real-Time CDP and Audience Manager. Being a lifelong chess player, it makes sense that he is passionate about looking beyond the immediate use cases of AI and trying to understand and anticipate ways the technology will impact workflows and the nature of marketing in the future. He learned from his dad that "the day you stop learning is the day your career becomes nothing more than a job." This wisdom has kept him intellectually curious and lends itself perfectly to the cutting-edge work being done at Adobe....2023-05-2313 min
The Week in Italian StartupCaracol raising 10M, BeDimensional, Angiodroid, LimoLane, CDP Venture - March 8, 2023Caracol, an industrial additive manufacturing startup, raised €10.6m in a round led by CDP VC and Neva SGR. Existing investors Primo and Eureka! joined the round. BeDimensional, a new materials startup, raised €10m in a round led by CDP VC alongside Eni Next and NovaCapital. Angiodroid, a medtech startup, raised €7m in a Series A round led by CDP VC alongside ALIAD and 8a+ Investment. LimoLane, a premium chauffeur service startup launched by Gellify, raised €4m in a syndicated round led by Fabio Nalucci and Equity Venture Club. CercaOfficina.it raised €1.7m in a round led by Azimut Digitech Fund. MamaCle...2023-03-0820 min
DJ TH DO CDPDikrime - Bala Na Curva Feat VITINHO ( previa ) Prod. DJ TH DO CDPDikrime - Bala Na Curva Feat VITINHO ( previa ) Prod. DJ TH DO CDP by DJ TH DO CDP2023-03-0502 min
Marketing Technology Podcast by Marketing GuysHow a CDP helps you to find your best customers and target those - Elias interviews Zack Wenthe, CDP Evangelist at Treasure Data** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
Do you want to learn how an automotive and dietary company got to find its best customers and save on advertising costs? Listen to this episode!
In this episode, Elias has a chat with Zack Wenthe, CDP Evangelist at Treasure Data. We talk about the advantages and disadvantages of CDPs (Customer Data Platforms) and most important: Zack shares valuable info on how to effectively use a CDP.
Topics we discuss:
Why use a CDP?
How to start usin...2023-02-2120 min
DJ TH DO CDPMEDLEY RECADO DO CHEFÃO BEIRA MAR [ DJ TH DO CDP ] RELIQUIA DO CVRelikia tropa ja segue comenta2023-02-0805 min
KonversiO-OptimistitCDP 1/2: Keskitetyn asiakasdatan tärkeys korostuu markkinoinnissaOnko sinun mielestäsi markkinointi muuttunut vaikeaselkoisemmaksi data ja teknologia mössöksi? Ei hätää IAB on rientänyt apuun ja toimii tulkkina, jotta kaikki pysyvät kärryillä.
Tässä KonversiO-Optimistien jaksossa Miralla on vieraana Niklas Tverin (Marketing Development Lead) Elisalta ja Henri Maunuksela (Data Strategy Director) Dentsu Finlandilta. Henri ja Niklas toimivat molemmat IAB Finlandin markkinointi teknologian työryhmässä, jossa mm. Viime vuonna koostettiin markkinakysely keskitetystä asiakasdatasta ja CDP:stä.
Ihan ensiksi mikä on CDP?
CDP eli Customer Data Platform on järjestelmä, joka kerää ja hallinnoi tietoa asiakkaista. Se auttaa mainostajia ymmärtämään asiakkaitaan paremmin ja t...2023-02-0728 minKonversiO-OptimistitCDP 2/2: Miten luoda parempaa asiakaskokemusta CDP-ratkaisuilla?Onko sinun mielestäsi markkinointi muuttunut vaikeaselkoisemmaksi data ja teknologia mössöksi? Ei hätää IAB on rientänyt apuun ja toimii tulkkina, jotta kaikki pysyvät kärryillä.
Tässä KonversiO-Optimistien jaksossa Miralla on vieraana Niklas Tverin (Marketing Development Lead) Elisalta ja Henri Maunuksela (Data Strategy Director) Dentsu Finlandilta. Henri ja Niklas toimivat molemmat IAB Finlandin markkinointi teknologian työryhmässä, jossa mm. Viime vuonna koostettiin markkinakysely keskitetystä asiakasdatasta ja CDP:stä.
Tuplajakson toisessa osassa puhutaan enemmän asiakasymmärryksestä ja asiakasdatasta. Heti jakson alkuun studion ulkopuolelta ääneen pääsee Nesteen Antti Ellonen, joka avaa tarkemmin CDP:n tarkoitusta ja mihin sit...2023-02-0729 min
Salesforce Developer PodcastDemystifying CDP with Greg KihlströmGreg Kihlström is the Principal and Chief Strategist at GK5A, a marketing consultant agency in Arlington, VA. He’s a consultant to many C-level types and an expert in marketing. He also hosts The Agile Brand podcast and is the author of 11 books. CDP has become a popular subject since the launch of Salesforce Genie, and in this episode, Greg shares a plethora of information about it. We talk about what CDP is, what the moving parts are, what it means to technical architects and developers, and more. Greg is an insightful resource in...2023-02-0630 min
ESG Decoded PodcastSimon Fischweicher (CDP) & Emily Damon Discuss Decarbonization Across Value ChainsESG Decoded is a podcast powered by ClimeCo to share updates related to business innovation and sustainability in a clear and actionable manner.
In this episode, Kaitlyn Allen facilitates a conversation between the Head of Corporations and Supply Chains for CDP North America, Simon Fischweicher, and the SVP of Sustainability, Policy, and Advisory for ClimeCo, Emily Damon.
Simon leads CDP North America's work to support companies on their journey towards environmental leadership by measuring and understanding their environmental impact in their operations and value chain. This includes overseeing corporate disclosure, accelerating and expanding impact through...2023-01-2438 min
Marketing School - Digital Marketing and Online Marketing TipsShould You Use A CDP?In episode #2341, Neil and Eric delve into whether you should use a CDP in your business or not. There are many reasons a CDP can be a positive thing for your business however, there are also factors to be taken into consideration when deciding if it is the right fit for you or not. To find out if you should consider it, press play now!TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Should You Use A CDP?
[00:30] What a CDP is and what it does.
[01:53] How a CDP affects your marketing and advertising.
[02:51] What CDPs are looking for...2023-01-1906 min
Configuration Examples with KevTechify for the Cisco Certified Network Associate (CCNA)Configure CDP, LLDP, and NTP - Network Management - Configuration Examples for Enterprise Networking, Security, and Automation - CCNA - KevTechify | podcast 86In this episode we are going to look at Configure CDP, LLDP, and NTP.A network administrator has been asked to investigate a new client’s network. Documentation is incomplete for the network, so some information needs to be discovered. In addition, the NTP server needs to be configured on a router. Discovery protocols must also be adjusted to control traffic discovery protocol traffic and prevent information about the network from being received by potentially unauthorized hosts.Some of the device IP addresses are unknown to us. We must determine what the IP addresses are so...2022-12-0932 min
ROI of DEI54 Sebastian O'Connor - CDPThis episode is about CDP temperature ratings.
We cover things like:
- What are CDP temperature ratings?
- Role of G7’s private sector
- What are European companies doing differently?
- Best practices
- Key Finding and Insights
- How can this rating help the Investor?
- What challenges does a researcher have to overcome to conduct temperature ratings?
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CDP temperature ratings - https://www.cdp.net/en/inves...2022-12-0119 minConfiguration Examples with KevTechify for the Cisco Certified Network Associate (CCNA)Use CDP to Map a Network - Network Management - Configuration Examples for Enterprise Networking, Security, and Automation - CCNA - KevTechify | podcast 81In this episode we are going to look at Use CDP to Map a Network.A senior network administrator requires us to map the Remote Branch Office network and discover the name of a recently installed switch that still needs an IP address to be configured. Our task is to create a map of the branch office network. We must record all of the network device names, IP addresses and subnet masks, and physical interfaces interconnecting the network devices, as well as the name of the switch that does not have an IP address. To...2022-11-281h 01
Customer Data PerspectivesBreaking the Retail Disconnect with Relevancy I Ted RubinAs a self-proclaimed "relationship" guy, Ted Rubin, speaker, social marketing strategist, and co-author of "Retail Relevancy," challenges marketers to get back to basics by developing real customer connections. In this episode of “Customer Data Perspectives,” Rubin shares his take on improving the customer experience, what marketers get wrong about retargeting, and how partnering with customer service can lead to more connected customer journeys.
Host: Isaac Sacolick, StarCIO
Guest: Ted Rubin, Author, Speaker, Social Marketing Strategist
Related Reading
Learn how to provide an exceptional omnichannel customer experience
Explore how to measure and improve the CX with anal...2022-10-2739 minCustomer Data PerspectivesBreaking the Retail Disconnect with Relevancy I Ted RubinAs a self-proclaimed "relationship" guy, Ted Rubin, speaker, social marketing strategist, and co-author of "Retail Relevancy," challenges marketers to get back to basics by developing real customer connections. In this episode of “Customer Data Perspectives,” Rubin shares his take on improving the customer experience, what marketers get wrong about retargeting, and how partnering with customer service can lead to more connected customer journeys.
Host: Isaac Sacolick, StarCIO
Guest: Ted Rubin, Author, Speaker, Social Marketing Strategist
Related Reading
Learn how to provide an exceptional omnichannel customer experience
Explore how to measure and improve the CX with anal...2022-10-2739 minData UnlockedThe Future of CDP Category: Facts, Fiction, and Myths w/ Michael Katz, mParticle, CEOIn this week’s episode of Data Unlocked, Jason sits down for a second time with Michael Katz, the co-founder and CEO of mParticle.Before founding mParticle, Michael was the CEO of interclick, a data-driven advertising network, before selling it to Yahoo for $270 million.Today, he’s at the head of mParticle.mParticle is a customer data platform for multi-channel consumer brands. Their work helps the world's best brands unify data across all consumer touch points in order to optimize marketing outcomes and CX. In this episode, Michael discusses the future of CD...2022-10-0434 min
Customer Data PerspectivesWill AI Define the Next Generation of Marketing? I Paul Roetzer, Marketing AI InstitutePaul Roetzer, founder and CEO of the Marketing AI Institute, and author of “Marketing Artificial Intelligence,” has been educating marketers on the importance of leaving rule-based marketing tactics behind and shifting to “next-gen” approaches based on machine learning, natural language processing, and other forms of artificial intelligence. In this episode of Customer Data Perspectives, we dive into how AI is changing the way marketers think about strategy and execution, some interesting findings on consumer sentiment around AI, why responsible AI matters, and some surprising takes on what innovation may hold for AI in the future.
Host: Isaac Sa...2022-09-2837 min
Customer Data PerspectivesWill AI Define the Next Generation of Marketing? I Paul Roetzer, Marketing AI InstitutePaul Roetzer, founder and CEO of the Marketing AI Institute, and author of “Marketing Artificial Intelligence,” has been educating marketers on the importance of leaving rule-based marketing tactics behind and shifting to “next-gen” approaches based on machine learning, natural language processing, and other forms of artificial intelligence. In this episode of Customer Data Perspectives, we dive into how AI is changing the way marketers think about strategy and execution, some interesting findings on consumer sentiment around AI, why responsible AI matters, and some surprising takes on what innovation may hold for AI in the future.
Host: Isaac Sa...2022-09-2837 min
DJ TH DO CDPDikrime - DIRETAMENTE DO CDP ( Guia completa)Meu novo som curti compartilhe explana pra geral 🎶❤️🚀2022-09-1603 min
Enabling Digital with Systems PlusRealizing the potential of customer data to drive business success with CDPEnabling digital is leveraging technology to create new business models, new products and services, and new strategies and ultimately drive business growth. The podcast series explores how CIOs can capture opportunities by looking at and beyond technology and data to propel their organizations into the digital forefront. The podcast series looks at how independent thought leaders and visionaries from the tech industry across the globe bring their ideas to scale within the business world, sharing innovative, path-breaking insights with our listeners. We interview experts on trends and best practices for IT leaders. Sapan...2022-08-2535 min
Climate RisingHow CDP Drives Corporate Climate DisclosurePaul Dickinson, Founder Chair, CDP, shares how CDP works with investors to drive companies toward greater transparency by disclosing carbon emissions and other environmental indicators. He talks about how CDP is evolving in the face of new disclosure regulation, corporate disclosure trends, including expanding CDP’s reach to include water and forestry. Paul also offers advice for those interested in careers in business and climate change.For transcripts and other resources, visit climaterising.org. Guest: Paul Dickinson, Founder Chair, CDP.2022-08-2450 min
Customer Data PerspectivesTech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchangerAllison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations.
Host: Isaac Sacolick, StarCIO
Guest: Allison Schiff, Managing Editor, AdExchanger
Related reading:
Tips on how to improve ad spend with a CDP
Learn best practices for data privacy a...2022-08-1737 minCustomer Data PerspectivesTech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchangerAllison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data privacy, identity, and evolving regulations.
Host: Isaac Sacolick, StarCIO
Guest: Allison Schiff, Managing Editor, AdExchanger
Related reading:
Tips on how to improve ad spend with a CDP
Learn best practices for data privacy a...2022-08-1737 min
Sports CDP Crash Course - Data Talks#33 Why you especially need a CDP if you have a limited budgetThe question we are answering is, should you invest in a sports CDP if you have a limited budget? The answer straight away is a resounding yes. Although this might sound counterintuitive, it’s those with limited budgets that especially need a sports CDP. Why?
Because a sports CDP is going to help you:
Increase your income - so why would you choose to not invest in something that is going to help you reach your bottom line faster? These are all these ways you can increase your income with a CDP
You can leverage your su...2022-08-1604 min
Sports CDP Crash Course - Data Talks#30 The key differences between a CDP and CRMThe two most commonly used marketing technologies today are a Customer Data Platform (CDP) and a Customer Relationship Management (CRM) system. Across countries, regions, and industries – most people understand the power of using these marketing tools. However, if we had a penny for every time someone mistook a CDP functionality for that of a CRM, we would have a billion dollars in the bank by now.
Main takeaway:
The difference between an organization powering all their marketing strategies with a CDP versus just using a CRM is way too vast. You cannot develop good relationships or...2022-07-2605 min
Customer Data PerspectivesHow to Implement and Activate Centralized Customer Data | Kim Davis, Editorial Director at MartechHow well do marketers know their customers, really? And what does that mean for creating the perfect customer experience in a digital world? In this episode of “Customer Data Perspectives,” host Isaac Sacolick sits down with Kim Davis, Editorial Director, MarTech, to explore the challenges of creating data-driven activations, why finding the right attribution model is essential for measuring marketing ROI, and what questions you need to ask before implementing a CDP.
Host: Isaac Sacolick, StarCIO
Guest: Kim Davis, Editorial Director, MarTech
For more insights, here's how you can:
Figure out how to p...2022-07-2130 minCustomer Data PerspectivesHow to Implement and Activate Centralized Customer Data | Kim Davis, Editorial Director at MartechHow well do marketers know their customers, really? And what does that mean for creating the perfect customer experience in a digital world? In this episode of “Customer Data Perspectives,” host Isaac Sacolick sits down with Kim Davis, Editorial Director, MarTech, to explore the challenges of creating data-driven activations, why finding the right attribution model is essential for measuring marketing ROI, and what questions you need to ask before implementing a CDP.
Host: Isaac Sacolick, StarCIO
Guest: Kim Davis, Editorial Director, MarTech
For more insights, here's how you can:
Figure out how to p...2022-07-2130 min
Sports CDP Crash Course - Data Talks#29 Why you should choose a sports specific CDP vendor instead of a generic vendor"... when I identified all of those cases, I began my quest for a solution that could deliver this. And so today, here we are with Data Talks CDP, a CDP that has delivered beyond our expectations" Kevin - Business to Consumer Manager Västerås IK.
There are many CDP vendors out there today. That’s because, across many different industries, everyone who is interested in future-proofing their organization while simultaneously maximizing revenue has realized that the solution to this is the CDP. Now just because someone knows how important a CDP is to any organization, does not m...2022-07-1906 min
Outrage + Optimism: The Climate Podcast161. The Power of Disclosure with CDP’s Paul SimpsonThis week, our hosts Tom Rivett-Carnac and Paul Dickinson sit down for an exclusive interview with Paul Simpson as he exits his role as CEO of CDP after co-founding the organization over 20 years ago. CDP began in a basement with a few committed individuals to bring about a livable future through the disclosing of environmental data from companies around the globe. While it may have had humble beginnings from a small basement office and only a few employees in 2000, today CDP reports directly on current disclosures that cover over 13,000 companies covering around 64% of global market capitalization. 2022-06-3057 min
Customer Data PerspectivesThe Evolving MarTech Landscape I Scott Brinker, ChiefmartecScott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unleashing creativity and productivity, the challenge defining the CDP category, and the value gains across the entire company when customer data is integrated into a common data foundation.
Host: Isaac Sacolick, StarCIO
Guest: Scott Brinker, Chiefmartec & Hubspot
Related reading from CDP.com:
Explore the 2022 Marketing Technology Landscape
See how CMOs are allocating marketing budgets in 2022
...2022-06-2840 min
Sports CDP Crash Course - Data Talks#26 Four organization-wide benefits of a sports CDP you don't want to miss out onExcerpt: One of the most crucial sports CDP use cases is getting data insights. These insights are important to the success of your organization. Using a sports CDP, to power this process of getting data insights will help you in two main ways: 1) It will help you gain intelligence that you can use to drive all your decision-making processes. Such intelligence includes a better understanding of your supporters. This is what we call active intelligence - the in-the-moment awareness about every aspect of your business, your sports organization in our case, from real-time data designed to trigger immediate insights...2022-06-2806 min
Customer Data PerspectivesThe Evolving MarTech Landscape I Scott Brinker, ChiefmartecScott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unleashing creativity and productivity, the challenge defining the CDP category, and the value gains across the entire company when customer data is integrated into a common data foundation.
Host: Isaac Sacolick, StarCIO
Guest: Scott Brinker, Chiefmartec & Hubspot
Related reading from CDP.com:
Explore the 2022 Marketing Technology Landscape
See how CMOs are allocating marketing budgets in 2022
...2022-06-2840 min
Customer Data PerspectivesDriving Digital Transformation in Life Sciences | Anthony Manson, CDO at WebMD MedscapeHow people engage with companies today is becoming increasingly digital. The life sciences industry is not immune to this change, as healthcare providers expect the same from their interactions with sales reps, marketers and customer service.
In this episode of Customer Data Perspectives, host Isaac Sacolick sits down with Anthony Manson, CDO, WebMD Medscape, to explore how pharmaceutical companies are using data as a fundamental part of their digital transformation strategy – evolving how they do business to meet healthcare provider expectations and drive business value.
Host: Isaac Sacolick, StarCIO
Guest: Anthony Manson, CDO, WebMD Me...2022-06-1629 min
Customer Data PerspectivesDriving Digital Transformation in Life Sciences | Anthony Manson, CDO at WebMD MedscapeHow people engage with companies today is becoming increasingly digital. The life sciences industry is not immune to this change, as healthcare providers expect the same from their interactions with sales reps, marketers and customer service.
In this episode of Customer Data Perspectives, host Isaac Sacolick sits down with Anthony Manson, CDO, WebMD Medscape, to explore how pharmaceutical companies are using data as a fundamental part of their digital transformation strategy – evolving how they do business to meet healthcare provider expectations and drive business value.
Host: Isaac Sacolick, StarCIO
Guest: Anthony Manson, CDO, WebMD Me...2022-06-1529 min
Customer Data PerspectivesHow to Maximize the Value of Your Customer Data | Dale Tuck, CITO of PrimericaCompanies now have access to tons of customer data -- but are they getting the most value out of it? In this episode of Customer Data Perspectives, host Isaac Sacolick sits down with Dale Tuck, Chief Information Technology Officer, Primerica, to explore how companies can transform their organizations to solve their biggest data challenges – from identifying the right insights, to getting implementations right, and building data-driven teams.
Host: Isaac Sacolick, StarCIO
Guest: Dale Tuck, CITO, Primerica
Related reading:
Understand the role a CIO plays when sel...2022-06-0240 minCustomer Data PerspectivesHow to Maximize the Value of Your Customer Data | Dale Tuck, CITO of PrimericaCompanies now have access to tons of customer data -- but are they getting the most value out of it? In this episode of Customer Data Perspectives, host Isaac Sacolick sits down with Dale Tuck, Chief Information Technology Officer, Primerica, to explore how companies can transform their organizations to solve their biggest data challenges – from identifying the right insights, to getting implementations right, and building data-driven teams.
Host: Isaac Sacolick, StarCIO
Guest: Dale Tuck, CITO, Primerica
Related reading:
Understand the role a CIO plays when sel...2022-06-0140 min
Sports CDP Crash Course - Data Talks#21 Sports CDP Strategy implementation use casesExcerpt: we also want to give you something more concrete for you to refer to. So, we have listed a few resources below in the description box to help you with specific strategies. For example, a first party-data strategy - is for those who want to make collecting first-party data their priority. An omnichannel guide for those who want to give their supporters consistent and seamless experiences, both online and offline. We have also included Cult Branding’s overview of 52 Marketing strategies.
Going into specific use cases might help us all understand what a strategy looks like so...2022-05-2406 min
Customer Data PerspectivesWhat is a CDP, and Why Do You Need One? | David Raab, Founder, CDP InstituteWhat is a Customer Data Platform, and how does it help companies achieve their data goals? How does a CDP compare to CRMs? Data warehouses? DMPs? What do business leaders need to know today to find the right technology for them? And, how can leaders transform how they work to make sure they’re making the most out of their investments?
On our latest episode, host Isaac Sacolick delves into these burning data questions and more with CDP Institute founder David Raab. It’s a fascinating, wide-ranging chat you won’t want to miss!
Host: Isaac...2022-05-1437 min
Customer Data PerspectivesCustomer Data Perspectives TrailerHow companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference between a CDP or a CRM, are figuring out the right way to get the best insights, or want to use data to create great marketing for your customers, this podcast is for you.
2022-05-1401 min
Customer Data PerspectivesWhat is a CDP, and Why Do You Need One? | David Raab, Founder, CDP InstituteWhat is a Customer Data Platform, and how does it help companies achieve their data goals? How does a CDP compare to CRMs? Data warehouses? DMPs? What do business leaders need to know today to find the right technology for them? And, how can leaders transform how they work to make sure they’re making the most out of their investments?
On our latest episode, host Isaac Sacolick delves into these burning data questions and more with CDP Institute founder David Raab. It’s a fascinating, wide-ranging chat you won’t want to miss!
Host: Isaac...2022-05-1437 min
Customer Data PerspectivesCustomer Data Perspectives TrailerHow companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world. If you’ve ever contemplated the difference between a CDP or a CRM, are figuring out the right way to get the best insights, or want to use data to create great marketing for your customers, this podcast is for you.2022-05-1301 min
Enterprise Networking, Security, and Automation with KevTechify on the Cisco Certified Network Associate (CCNA)Device Discovery with CDP - Network Management - Enterprise Networking, Security, and Automation - CCNA - KevTechify | Podcast 48In this episode we are going to look at Device Discovery with CDP.We will be discussing CDP Overview, Configure and Verify CDP, and finally Discover Devices by Using CDP.Thank you so much for listening to this episode of my series on Enterprise Networking, Security, and Automation for the Cisco Certified Network Associate (CCNA).Once again, I’m Kevin and this is KevTechify. Let’s get this adventure started.All my details and contact information can be found on my website, https://KevTechify.com-------------------------------------------------------Cisco Certi...2022-04-0810 min
MY DATA IS BETTER THAN YOURSEinführung der CDP bei O2 - mit Steven B., Telefónica
In dieser Folge von MY DATA IS BETTER THAN YOURS spricht Jonas Rashedi mit Steven Burkhardt. Steven ist seit knapp zwei Jahren bei O2, Telefónica und dort Head of Digital Analytics & Performance Management.
O2 hat vor anderthalb Jahren damit begonnen, eine CDP (Customer Data Platform) im Unternehmen zu etablieren. Denn: O2 hat etwa 50 Millionen Kunden und etliche Produkte und Kanäle. Diese sollen durch die CDP zentral zur Verfügung gestellt werden, sodass eine bestmögliche Kundenansprache und Customer Experience ermöglicht werden kann.
Wie so oft ist die Entwicklung durch: Von Single-Channel zu Multi-Channel zu Omni-Channel, angetrieben. Dabei...2022-02-2540 min
MY DATA IS BETTER THAN YOURSCDP: Bindeglied & Buzzword für die Optimierung der Customer Journey - mit Lena M. und Reyhan Y., SAP
In diesem Podcast spricht Jonas Rashedi mit Lena Mauer und Reyhan Yildiz. Lena leitet das Customer Data Management für Zentral- und Osteuropa, Reyhan ist Teil der Customer Experience-Organisation und ist “großgeworden” bei SAP.
CDP, also Customer Data Platform, ist ein Buzzword in der Data-Szene. Die drei beginnen ihr Gespräch zunächst mit einer Definition von CDP: Die CDP kann als zentrale Drehscheibe für strukturierte und unstrukturierte Daten des Kunden gesehen werden. Durch sie sollen Daten agreggiert und harmonisiert werden: Dabei können diese aus einer Vielzahl von Quellen kommen. Dabei müssen keine manuellen Eingriffe gemacht wer...2021-12-1752 min.png){kind=logo}
Storage ConsortiumKontinuierlicher Datenschutz (CDP) zur Erweiterung von Backup-Restore-VerfahrenEine Übersicht zu Leistungsmerkmalen, Einsatzbedingungen und Positionierung von Continuous Data Protection (CDP) im Zusammenhang mit Backup-/Restore und Disaster Recovery (D/R).
Um was geht es in diesem Blogpost? Kontinuierlicher Datenschutz- oder auch Datensicherung (Continuous Data Protection, CDP) speichert automatisch alle Änderungen an Daten. Falls eine Modifikation erfolgt, werden je nach Implementierung kontinuierlich oder annähernd in real-time Kopien erzeugt.
Im Vergleich dazu laufen Backup-Jobs mit Hilfe von Snapshots ein- oder mehrmals zu bestimmten Zeiten (periodisch). CDP ist im gewissen Sinn eine Backup-Weiterführung, allerdings mit Vorteilen in Bezug auf den Datenschutz, der Geschwindigkeit beim Restore, Migration, Datenverfügbarkeit und Disas...2021-12-0908 minStorage ConsortiumKontinuierlicher Datenschutz (CDP) zur Erweiterung von Backup-Restore-VerfahrenEine Übersicht zu Leistungsmerkmalen, Einsatzbedingungen und Positionierung von Continuous Data Protection (CDP) im Zusammenhang mit Backup-/Restore und Disaster Recovery (D/R).
Um was geht es in diesem Blogpost? Kontinuierlicher Datenschutz- oder auch Datensicherung (Continuous Data Protection, CDP) speichert automatisch alle Änderungen an Daten. Falls eine Modifikation erfolgt, werden je nach Implementierung kontinuierlich oder annähernd in real-time Kopien erzeugt.
Im Vergleich dazu laufen Backup-Jobs mit Hilfe von Snapshots ein- oder mehrmals zu bestimmten Zeiten (periodisch). CDP ist im gewissen Sinn eine Backup-Weiterführung, allerdings mit Vorteilen in Bezug auf den Datenschutz, der Geschwindigkeit beim Restore, Migration, Datenverfügbarkeit und Disas...2021-12-0908 min
數位時代 Business Next數位關鍵字3. CDP、DMP、CRM有什麼關連？案例、價格、導入評估一次解析！行銷數據運用已從購買後的行為解讀、分析與優化，進一步整合處理購買前意圖。數位時代創新長黃亮崢James與Cacafly 顧問服務處資深顧問白育權Rex，共同討論CDP、DMP與CRM之間的關連與導入考量： 只要有在數位廣告上做投資，品牌、零售業就可透過： 1.客戶資料平台（CDP, Customer Data Platform）：紀錄瀏覽但沒有轉換為消費的使用者資訊。 2.另以CDP與數據管理平臺（DMP, Data Management Platform）比對媒體上的特定受眾集合，購買相似受眾集合來獲得新的潛在消費者名單。 3.比對CDP、DMP與已經成交過的顧客關係管理（CRM, Customer Relationship Management）資料之間的數據來自動化處理並衡量數位廣告、行銷科技的投資成效。 導入系統成效以高頻次/高單價如醫美業回收速度較快，其次是中低頻次高單價如汽車、房地產或大型家電，再來才是低頻次低單價日用品或快消品等合適導入。 以消費額計的顧客金字塔看，頂層VVIP貢獻最多，底層則幾乎是無貢獻的會員或沉睡客戶。藉助CDP與CRM資料計算，可透過標籤分群計算、劇本式發送、自動化不同媒介的溝通，取代人力經營潛力消費者為VVIP、轉化沉睡客戶，增加行銷投資的打擊成功率。 目前主流整合CDP、DMP與CRM的系統大多都是月租式的雲服務，導入需考量是否整合所需功能並包含基礎建設費、是否含顧問服務、資安稽核、服務水準與自身人力配置。系統除初始建置費，報價採年約、階梯式定價，規模越大單位成本越低，30萬會員每年每會員25元，60萬會員則約每年每會員15元。 Powered by Firstory Hosting2021-11-0644 min
Let’s Venture!Ep. 7 – A scuola di startup!Hai una buona idea? Impara a trasformarla in una startup di successo con Digital Xcelerator, la piattaforma di e-learning gratuita di CDP Venture Capital. Francesca Gatti di CDP Venture Capital ci spiega come funziona, a colloquio con Arcangelo Rociola di AGI.2021-10-2906 min
Let’s Venture!Ep. 6 – XLab a servizio delle startupConoscere il mercato, acquisire talenti, collaborare con aziende più grandi: Enrico Filì, spiega i servizi che XLAB, il contenitore di CDP Venture Capital di cui è Responsabile, mette a disposizione delle startup per la loro crescita. A colloquio con Arcangelo Rociola di AGI.2021-10-2907 min
Let’s Venture!Ep. 5 – Il ruolo del Corporate Venture CapitalL’innovazione è il valore di scambio tra grandi aziende e imprese innovative: investimenti e strutture in cambio di velocità e lungimiranza. Ce lo spiega Marino Giocondi, Senior Partner Responsabile Fondo Corporate Partner 1 di CDP Venture Capital, a colloquio con Arcangelo Rociola di AGI.2021-10-2906 min
Let’s Venture!Ep. 4 – Il Trasferimento TecnologicoLe startup che nascono dalle Università Italiane e il ruolo del Fondo a loro dedicato, nella visione di Claudia Pingue, Senior Partner Responsabile Fondo Technology Transfer di CDP Venture Capital SGR, a colloquio con Arcangelo Rociola di AGI.2021-10-2907 min
Let’s Venture!Ep. 3 – Gli AcceleratoriDa un’idea geniale a una startup sul mercato: il ruolo degli Acceleratori spiegato da Stefano Molino, Senior Partner Responsabile Fondo Acceleratori di CDP Venture Capital SGR, a colloquio con Arcangelo Rociola di AGI.2021-10-2908 min
Let’s Venture!Ep. 2 – La formula dell’innovazioneNon si fa innovazione senza propensione al rischio. La formula dell’innovazione dal punto di vista di Cristina Bini, Senior Partner Responsabile Fondi di Fondi di CDP Venture Capital, a colloquio con Arcangelo Rociola di AGI.2021-10-2907 min
Let’s Venture!Ep. 1 – L’Italia in primo pianoLe startup italiane sono in ritardo rispetto al resto d’Europa? Come creare in Italia una cultura degli investimenti in capitale di rischio? Il punto di vista di Enrico Resmini, AD/CEO di CDP Venture Capital, a colloquio con Arcangelo Rociola di AGI.2021-10-2907 min
Let’s Venture!Let’s Venture! Trailer.7 minuti per 7 episodi, per parlare di innovazione in Italia. Let’s Venture è il podcast di CDP Venture Capital per creare una cultura dell’investimento a capitale di rischio in Italia, grazie alla consulenza del team che ci lavora. A cura di Arcangelo Rociola di AGI.2021-10-2900 min
Retention PodcastRetention Podcast #25: CDP | ESP | CRM | DMP | AMP | B2B и много других трехбуквенных терминов👉 Посмотреть предыдущие выпуски можно тут:http://surl.li/zrym👉 Анонсы офлайн и онлайн-мероприятий в нашей Telegram-группе:https://t.me/es_events👉 Подкасты еSputnik на других площадках:Apple Podcast https://apple.co/3bvygzDGoogle Podcast https://bit.ly/3bvQDVbCastbox FM: https://castbox.fm/channel/Retention-Podcast-id3639451?country=ruМатериалы, которые упоминали в выпуске:✔️ Вебинар о CDP https://messagegears.com/resources/webinars/cdpconfusion/✔️ Статистика от MessageGears https://messagegears.com/wp-content/uploads/2021/08/MessageGearsWP-CDPresearch-082021.pdf✔️ Разница между CDP и CRM https://esputnik.com/blog/cdp-i-crm-v-chom-otlichiya✔️ Литмус о времени прочтения https://www.litmus.com/blog/whats-the-best-time-to-send-email-we-analyzed-billions-of-email-opens-to-find-out/✔️ Как использовать AMP для B2B https://esputnik.com/blog/kak-ispolzovat-amp-v-rassylkah-b2b✔️ Новость не в тему: https://donttakefake.com/prodazhi-belyh-sliponov-vans-vyrosli-na-7800-posle-premery-igry-v-kalmara/Тайм-коды0:00 - Intro0:33 - О CDP2:25 - Другие слова на 3 буквы3:32 - Говорим о Value Proposition4:05 - еSputnik ESP5:00 - Система автоматизации6:00 - Omni-channel6:24 - Появление Customer Data Platform6:32 - Определения СDP по Gartner2021-10-2552 min
The Programmatic Digest56. Why Should You Consider CDP?In the Sensei’s corner, We welcome Vera Shafiq who is the Vice President of Digital Strategy at Location3. Vera has worked in our industry for many years but has very recently transitioned to Location3. Location3 is a digital agency that specializes in enterprise strategy with a local activation. Vera starts off this week’s conversation by introducing CDP’s (Customer Data Platforms). We Dive deeper into the topic by going into detail about the differences of CDP versus CRM’s (Customer Relationship Managements) and DMP’s (Database Management Platforms). We talk about how CDP can be used in different...2021-10-1945 min
DJ TH DO CDPMC VN TREM DAS LETRA - DEIXA ELES PENSAR QUE NOS TA DE BOBEIRA [ DJ TH DO CDP ] PENHA TROPA DO URSO↓.::: I N S C R E V A - S E :::.. ↓
https://www.youtube.com/channel/UCqweMC6evohD_jgZMSKJ-gA
Twitter: https://twitter.com/DJdocdp
Instagram: https://www.instagram.com/djthdocdp/2021-10-0303 min
Future CommerceWhat does a CDP do? Provide Real Time Relevance at Scale (feat. Josh Francia, CGO of Blueshift and Houman Akhavan, CMO of Carparts.com)“OMG CDP” Wait. What exactly is CDP? Customer Data Platform.Wielding CDP well means brands can provide a freaky-personal experience for customers.Customers will freely give brands their first-party data if it means their experience will be better. Don’t blow it by making their experience worse.“If the expected behavior is convenience, then not only it's not freaky, it's what they're hoping and expecting you to do and they reward you with that with more activity and more loyalty over time.” - JoshCDP can power personalization and segmentation efforts. How do we know if this is too “big-brotheris...2021-07-0947 min
The Clever Dummies PodcastThe CDP // Ep26: The Broken Metric SystemThe CDP // Ep26: The Broken Metric System: In this episode of The Clever Dummies Podcast we are talking about the broken Metrics we all walk around with. So what's the solution? Let's Chat about it.
thecleverdummiespodcast.com 2021-07-051h 04
Microsoft Innovation PodcastCDP and the Purpose of using Customer Insights with Oli WardFULL SHOW NOTES https://podcast.nz365guy.com/298 Oli Ward’s life, educational and career background. Discussions about Oli’s journey within Microsoft and with Customer Insights? What does Oli’s current role involve? What skills do people need to succeed in Pre-Sales? What is a Customer Data Platform (CDP)? The benefits of using a CDP app, and what makes a CDP different? What is the difference between a CDP and CRM? What is Customer Insights, and what is its purpose? How do you enable AI in Dynamics 365 customer insights? What Is Master Data Management, and how is it related to...2021-06-2859 min
DJ TH DO CDPMEGA SEQUENCIA DAS RELÍQUIAS DO COMANDO VERMELHO [ DJ TH DO CDP ] ( RELÍQUIA DO CV ) TA DE VOLTATROPA TERROS DOS PROBIDAO TA DE VOLTA EM RELIKIA DO CV2021-05-3110 min
DJ TH DO CDPMateo Enzo - Intocável ( Audio Official )Mateo Enzo - Intocável ( Audio Official ) by DJ TH DO CDP2021-05-2603 min
The Martechno Beat: Decoding Martech!Actionable Insights from Martech Leader, Netcore, on How to Deliver Personalized CX through the Power of CDPEvery interaction a customer has with your brand through the website, mobile apps, emails and every other channel you own, both offline and online is a goldmine of data. Accurately tracking the data of each customer across all the marketing channels is essential to delivering the most relevant and contextual communication and recommendations.A Customer Data Platform stitches all these data points together to give you a unified view of each and every customer of yours. Without a CDP, all the data points available to you would be stored in multiple places, which could lead to you...2021-04-1336 min
Positive Impact PodcastThe Future of Carbon Reporting: Paul Dickinson, CDPIn this episode, Paul Dickinson, Executive Chair of CDP, talks with Kevin Wilhelm about the future of carbon reporting and trends in corporate responsibility. Paul Dickinson founded CDP in 2000 with an ambition of creating a global economic system that operates within sustainable environmental boundaries and prevents dangerous climate change. CDP represents over 650 investors with assets of over $80 trillion, and it uses this authority combined with the buying power of over 110 large corporations with annual purchases of over $2.5 trillion, to persuade over 7,000 large companies to report on their greenhouse gas emissions as well as strategy on climate change...2021-04-0735 min
Wolof TechS5E2 - Données personnelles au Sénégal, la CDP protègeToute personne, de sa naissance à sa mort, génère des données à caractère personnel ou « donnée personnelle », c’est-à-dire des informations qui concernent cette personne et permettent de l’identifier. C’est l’élément de base de notre vie privée.
Au Sénégal la loi a établi une autorité indépendante la CDP (Commission de Protection des Données Personnelles) dont le mandat est d’assurer que le traitement des données personnelles s’effectue dans le respect des dispositions de la loi, et de défendre les droits des personnes concernées et les obligat...2021-03-2752 min
Wolof TechS5E2 - Données personnelles au Sénégal, la CDP protègeSend us a textToute personne, de sa naissance à sa mort, génère des données à caractère personnel ou « donnée personnelle », c’est-à-dire des informations qui concernent cette personne et permettent de l’identifier. C’est l’élément de base de notre vie privée. Au Sénégal la loi a établi une autorité indépendante la CDP (Commission de Protection des Données Personnelles) dont le mandat est d’assurer que le traitement des données personnelles s’effectue dans le respect des dispositions de la loi, et de défendre les droit...2021-03-2752 min