Shows
The Conversion ShowEthan Giffin - Digital Transformation for Manufacturers and Distributors: Breathing New Life into Legacy BusinessesIn this conversation, Erik and Ethan Giffin discuss the intricacies of e-commerce, focusing on the e-commerce maturity checklist, the challenges of digital transformation for manufacturers and distributors, and the importance of retention marketing. They also touch on Ethan's journey in writing a book about B2B e-commerce and the significance of Industry 4.0 in modern business practices.TakeawaysE-commerce maturity checklist helps assess digital readiness.Manufacturers are increasingly seeking digital transformation.Retention marketing is crucial for B2B success.Leadership buy-in is essential for digital initiatives.Incremental changes can lead to significant improvements.Understanding customer behavior is...
2025-10-0731 min
The Conversion ShowAI Marketplaces - The Future of Retail with Jordan BrannonThe shift from being a "channel" to the leading "Marketplace", this is the future and Jordan shared his expertise, a must listen especially with Shopify's Chatgpt announcements this week. Jordan Brannon from Coalition Technologies discusses the evolving landscape of AI marketing, particularly the integration of AI and the importance of marketplaces and zero party data. He emphasizes the value of quizzes and surveys in capturing customer insights, which can enhance marketing strategies and improve customer experiences. The discussion also covers the challenges of cart abandonment and the future of marketplaces as they adapt to AI-driven consumer behavior.
2025-09-3032 min
The Conversion ShowThe Power of Cart Abandonment Email Strategies - Stefan ChiriacescuIn this conversation, Erik and Stefan discuss the importance of email marketing in e-commerce, focusing on strategies for cart and checkout abandonment. They explore the current market conditions, the significance of customer experience, and the necessity of implementing effective email automation flows. Stefan shares insights from his experience in the industry, emphasizing the need for businesses to start with the basics and gradually build their email marketing strategies to enhance customer retention and drive revenue.TakeawaysCart abandonment emails are a significant revenue source.Understanding customer behavior is key to effective marketing.New customer flows help...
2025-09-2238 min
The Conversion ShowRob Hammett - Founder of TheModernShopper.com & Former Justuno OGIn this conversation, Rob and Erik discuss the challenges and strategies in e-commerce marketing, focusing on user engagement, conversion optimization, and the importance of a unified approach in agency operations. Rob shares insights from his experience with The Modern Shopper, emphasizing the need for effective use of pop-ups and CRO tools, the significance of understanding customer behavior, and the impact of market uncertainty on marketing strategies. They explore the balance between achieving KPIs and maintaining quality leads, as well as the importance of retargeting existing customers to maximize conversion rates.TakeawaysPeople are averse to pop-ups...
2025-09-1539 min
Up ArrowUp Arrow Podcast | Stop Leaking Money: The 3-Step Revenue Fix for eCommerce With Erik ChristiansenErik Christiansen is the Co-founder and CEO of Justuno, a conversion optimization SaaS platform. With over 20 years of experience in e-commerce and tech, he specializes in sustainable growth and product development. Before co-founding Justuno, Erik scaled Sierra Snowboard from $0 to over $20 million in annual revenue.
In this episode…
Many website visitors leave without purchasing, and abandoned carts represent millions in lost revenue for e-commerce brands. Even as traffic and ad spend grow, conversion rates often stagnate, and customer acquisition costs continue to rise. How can online retailers capture more value from existing website traffic?
A...
2025-08-121h 16
Up Arrow PodcastStop Leaking Money: The 3-Step Revenue Fix for eCommerce With Erik ChristiansenErik Christiansen is the Co-founder and CEO of Justuno, a conversion optimization SaaS platform. With over 20 years of experience in e-commerce and tech, he specializes in sustainable growth and product development. Before co-founding Justuno, Erik scaled Sierra Snowboard from $0 to over $20 million in annual revenue. In this episode… Many website visitors leave without purchasing, and abandoned carts represent millions in lost revenue for e-commerce brands. Even as traffic and ad spend grow, conversion rates often stagnate, and customer acquisition costs continue to rise. How can online retailers capture more value from existing website traffic? A...
2025-08-121h 16
The Conversion ShowNavigating the Evolution of ActiveCampaign with Adam TuttleIn this episode of The Conversion Show, Erik Christiansen interviews Adam Tuttle, who shares his extensive 13 year experience with ActiveCampaign, an email and marketing automation company. They discuss the evolution of ActiveCampaign, its market position, the impact of AI on sales operations, and the importance of building relationships in sales. Adam also reflects on his time in Australia, highlighting cultural differences in work-life balance and the growing tech scene. The conversation emphasizes the need for companies to adapt to changing market dynamics and the significance of human connection in sales.
2025-04-0352 minThe Conversion ShowNavigating the Wild West of Visitor Identification with Larry Kim of Customers.aiIn this conversation, Erik Christiansen and Larry Kim delve into the complexities of the website visitor identification industry, discussing its current state, the accuracy of data, and the implications of using such data in marketing strategies. They explore the differences between first-party and third-party data, the challenges of ensuring data accuracy, and the potential costs associated with using inaccurate data. The discussion emphasizes the need for transparency and understanding in the industry, highlighting the importance of accurate data for effective marketing.ChaptersUnderstanding Website Visitor Identification TechnologyTransparency and Accuracy in Visitor Identification
2025-03-1439 minThe Conversion ShowData: Digital Advertising Post-ATT with Kyle AntoianTravis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy.In this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting customer data, building identity graphs, and adapting to the loss of third-party cookies. The discussion also covers the resurgence of direct mail and the need for marketers to leverage their own data to create effective lookalike audiences.We covered powerful subjects...
2025-03-1139 minThe Conversion ShowFounder Friday Sync: Travis and I cover popular industry trends and topics of the week!In this episode I sit down with my Co-Founder and CTO, Travis Logan and we catch up on the weeks in's and out's of the business and SaaS/Ecommerce industry. Enjoy the show!Key Subjects:Co-Founder Relationship & TrustIndustry Trends & Company InsightsReporting in SaaS companies Reporting Challenges & Enhancements Customer Requests for Advanced AnalyticsQuizzes & Advanced Reporting NeedsE-commerce & MarTech LandscapeShopify vs. BigCommerceKlaviyo's CDP & Broader Industry MovesIntegration Updates & ExpansionsGoogle AI & Future ImplicationsInvestment in SaaS & AIEntrepreneurial EdgeCar Shopping & Marketing Strategies SMS Marketing & Lead Capture
2025-02-2757 min
eCommerce MastersHow to Win with On-Site Marketing with Erik Christiansen from Justuno - EP014About This Episode
How can eCommerce brands turn more website visitors into customers?
In this episode of eCommerce Masters, Erik Christiansen, CEO of Justuno, shares expert insights on winning with on-site marketing. Erik explains why most brands focus too much on getting traffic but not enough on converting it. He breaks down smart lead capture, segmentation, and personalization, showing how small changes—like using dynamic pop-ups and targeting return visitors—can drive big revenue gains.
Erik also reveals how real-time visitor data can improve email collection, boost conversions, and stop abandoned carts before they happen. He s...
2025-02-1846 minThe Conversion ShowRevving Up Conversions: How TruckTractorTrailer.com is Modernizing the Trucking Industry With Guests John Gillie and Allan AnastacioIn this episode of "The Conversion Show" podcast, Erik Christiansen welcomes guests John Gillie, Founder & CEO of TruckTractorTrailer.com (TTT), and Allan Anastacio, Head of Sales & Sales Operations at TTT. From traditional to digital, John and Allan take us into the world of conversion marketing within the trucking industry. They discuss the unique challenges and opportunities in modernizing the trucking industry by providing a digital marketplace for buying and selling trucks, along with various services like financing and insurance.Erik, John, and Allan discuss:Modernizing the trucking industry to keep up with industry standards and meet c...
2024-08-0946 minThe Conversion ShowWhat’s In It for Me? Understanding the Present-Day Consumer With Guest Jon MacDonaldIn this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of The Good, and author of "Behind the Click". Erik and Jon discuss digital experience optimization and e-commerce sales conversion strategies. They also highlight ethical marketing practices, understanding consumer psychology and behavior, and how staying attuned to consumer needs and preferences is essential for success. Jon also shares a discount code for his book "Behind the Click," plus a chance to get a signed hard copy.Erik and Jon discuss:“What’s In It for Me?” consumers seek relevance and authent...
2024-07-2633 min
Learnings at ScaleeCommerce Conversion Secrets with Erik Christiansen, CEO of Justuno | E4Max sits down with Erik Christiansen, CEO and co-founder of Justuno. Justuno was born from an idea Erik and his co-founder had while running the e-commerce store for Sierra Snowboards: users who left the site and Googled "Sierra Snowboard Coupon Code" would come back and have a sales conversion rate between 8% to 12%. That insight led them to ask the question "what if we show them that coupon on the site?"
Today, Justuno helps over 133k brands turn their website visitors into customers.
(00:00) Introduction
(10:03) Bootstrapping a Business: Eric's Journey
(12:50) The Birth of JustUno
(15:31...
2024-06-1455 minThe Conversion ShowHow Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonaldIn this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of the good, and author of "Behind the Click". Erik and Jon delve into consumer psychology and the psychological principles that shape our online decisions and how they impact a company's digital presence. They also discuss the digital customer journey and the importance of understanding customer needs and decision-making processes to improve conversion rates, retention, and trust. Jon also offered a discount code for the e-book version of "Behind The Click," and shares key takeaways for busy readers. Erik an Jon di...
2024-05-2843 minThe Conversion ShowThe Wild Ride of Retail: Adapting To A Changing Ecomm Landscape With California CowboyIn this episode of "The Conversion Show" podcast, Erik Christiansen interviews Drew Clark CEO, Founder, and Director at California Cowboy. Drew opened up about the rollercoaster ride of running a retail business, especially with the crumbling of the digital and seismic shifts in e-commerce. From website redesigns, site speed, and content creation to the return of physical stores; Erik and Drew cover the essential tweaks that can skyrocket your conversion rates.Erik and Drew discuss:From fires to covid, how California Cowboy bounced back in the face of unpredictable challenges.The digital shift and its impact...
2024-02-0932 min
2 Pizza MarketingRoundtable: Leveraging First-Party Data In Content Marketing to Tell Better Brand Stories With The Juice, Wynter, & JustunoCurious how you can use data to champion how your product exists in the real world? Listen into the first-ever roundtable of the show. Hear from Jonathan Gandolf, Founder & CEO of The Juice, Kathryn Browning, Marketing Director at Justuno, and Karl-Christofer Veske, Marketing Specialist at Wynter, as they discuss how to use first-party data storytelling.Topics discussed are:- Examples of first-party data storytelling- How to pitch data ideas to your CEO- What to do if customers don't want to share their results publicly- How to distribute first-party data...
2024-02-0641 minThe Conversion ShowThe Future of Online Retail: How Shopify is Transforming the Brand Experience With Guest Brian Peters Head of Platform Partnerships at ShopifyIn this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, is joined by Travis Logan, Co-Founder & CTO of Justuno, and this week's guest Brian Peters, Head of Platform Partnerships at Shopify. The conversation kicks off by looking at the most talked about statistic from Brain's presentation at the Shopify Enterprise Partner Summit 2023, 35% of Shopify Plus merchants have seen smaller cart sizes and 50% are seeing less site traffic and lower conversion rates. Brian breaks down what this means for merchants and what the future looks like for E-commerce. Erik, Travis, and Brian discuss:Finding the r...
2023-11-2953 minThe Conversion ShowThe Foundation of Great Conversion Is Incredible Customer Experience With Guest Alex Courselle, Found & CEO at KARL MissionIn this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Alex Courselle, Founder and CEO of KARL Mission a conversion rate optimization (CRO) agency. With over a decade of experience in CRO, Alex shared some invaluable insights that are relevant as we approach the holiday season. Alex discusses the science behind unlocking successful conversions, the art of building trust with customers, and the rising trend of focusing on SEO due to increasing costs. Erik and Alex discuss:The significance of analyzing mobile and desktop trafficThe tactful application of product recommendations and upsellsThe need...
2023-11-0938 minThe Conversion ShowThe Power of Direct Mail in E-commerce: An Overlooked Marketing Channel with Drew Sanocki, Founder of PostPilotIn this episode of "The Conversion Show," Erik Christiansen, CEO of Justuno, interviews Drew Sanocki, Founder of PostPilot. Drew has an extensive background in retail and shares his insights on how direct mail can be a game-changer for e-commerce businesses and explains the features of PostPilot, including segmentation, automation, remarketing, retargeting, and acquisition. Erik and Drew discuss:The integration capabilities of Post Pilot with platforms like Shopify and Klaviyo.The concept of the discount ladder and the 30, 60, 90 plan.Optimizing retention, basket size, and conversion rates before focusing on customer acquisition. The key to effective postcard designs i...
2023-09-0638 minThe Conversion ShowEverything You Wanted to Know About the Shopify App Ecosystem with Blair Beckwith, head of Ecommerce at Tidio and Founder at RailspurIn this episode of "The Conversion Show" podcast, Erik Christiansen interviews Blair Beckwith, head of E-commerce at Tidio and Founder at Railspur.Erik and Blair, with their combined experience of 20 years in the Shopify ecosystem, discuss their experiences and reflect on the changes in the Shopify app store over the past 10 years and what's yet to come in the next few.Erik and Blair discuss:The need for businesses to diversify platforms to truly thrive.Brands aren't doing product-led growth correctly.Anxiety and concern among app partners regarding competition from ShopifyExperimentation and impeccable products...
2023-08-171h 15The Conversion ShowHow to Create a Customer-Centric Fully Omnichannel Brand from Online to In-store - with Kyle Brucculeri VP of E-commerce at GorjanaIn this episode of "The Conversion Show" podcast, Erik Christiansen interviews Kyle Brucculeri VP of E-commerce at Gorjana.Kyle highlighted the need for businesses to own their first-party data, moving away from reliance on third-party pixels like Facebook. Kyle also emphasizes the importance of understanding user needs and providing clarity in the value exchange between customers and omnichannel brands.Kyle and Erik discuss:How changes in first-party and zero-party data are reshaping the way businesses interact with their customers.Bridging the gap between online and offline experience.Reliance on discounts and sales isn't necessary...
2023-08-0346 minThe Conversion ShowThe Pursuit of Growth and Customer Connection in E-Commerce Digital Marketing - with Matthew Seifert, Senior Director of Retention and Monetization at Pretty LitterIn this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Matthew Seifert, Senior Director of Retention and Monetization at Pretty Litter to talk about their MarTech stack and customer retention strategies. Matthew shares his approach to building a strategy, which involves starting from the top with company goals and working his way down to specific tactics, always keeping ROI in mind. The episode provides insights into the MarTech stack and customer retention strategies of a successful e-commerce brand.Erik and...
2023-06-2934 minThe Conversion ShowStrategies and Challenges Behind Managing Multiple E-Commerce Brands and Channels - with Mona Sutherland, Director, Digital Marketing, North America at Grendene Global BrandsIn this episode of The Conversion Show podcast, Erik Christiansen interviews Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands (Shop Melissa and Shop Ipanema). Mona shares her insights on conversion marketing, focusing on return on ad spend (ROAS) and analyzing sales conversions, as well as the importance of leveraging technology to improve efficiency and the overall customer experience. Mona and Erik discuss:the role of AI tools and automation in reducing bounce rates improving relevancy for the consumer the challenges of managing paid media and digital marketing for multiple brandsleveraging influencer...
2023-06-2249 minThe Conversion ShowBuilding Powerful Seeds: A Roadmap For Zero & First-Party Data - with Rita Zahir, VP of Marketing & E-Commerce at Awe InspiredIn this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and Rita Zahir, VP of Marketing & E-Commerce at Awe Inspired discuss the important of investing in zero and first-party data to optimize every facet of your marketing efforts.Rita and Erik talk through:The importance of using data effectively, not just collecting it.Providing true value to customersMobile-first customer experience’s & the role of mobile appsChannel diversification & segmentation for prioritization and acquisitionNew mediums like YouTube shorts & the importance of staying up-to-date on emerging technologies to elevate your brandHost: Erik Christiansen - https://www...
2023-06-1551 minThe Conversion ShowUnleashing the Power of Storytelling: Leveraging Brand Identity for Conversion - with John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth MediaIn this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media discuss the importance of trust in conversion and how investing in brand identity can make it easier to convince customers to purchase. Erik and John talk through: the importance of storytelling and investing in brand, particularly for mission-driven brandsanalyzing a brand's mission and story, and how to calibrate the mission to the productinvesting in brand and customer feedback to build a community and create word-of-mouth supportersleveraging user-generated content (UGC) to improve brand...
2023-06-0845 minThe Conversion ShowThe Formula One Approach to Scaling Revenue and Profitability Through Conversion Optimization - with Allen Burt, Founder & CEO at Blue StoutIn this episode of "The Conversion Show" podcast, Erik sits down with Allen Burt, Founder & CEO of Blue Stout, a Shopify Plus partner that helps DTC brands drive more conversions and revenue without spending more on ads. Erik & Allen talk discuss the importance of understanding the audience and their emotional and logical decision-making processes, as well as the need for brands to focus on Conversion Rate Optimization in order to improve profitability and scale revenue. The episode emphasizes the need for brands to focus on customer-centricity and building sustainable businesses by capturing customer data and owning their...
2023-06-0142 minThe Conversion ShowDTC Digital Marketing Strategy: Constant Testing & Optimization - with Will Griffin, Director of Digital Marketing & Ecommerce at SophistiplateIn this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate, a unique, disposable dinnerware brand. The conversation revolves around the role of digital marketers and e-commerce managers in driving the success of a business, and Will's recipe for scalable growth with a small marketing team. Key topics discussed:Challenges of building a DTC retail side of the business from scratch The importance of tracking and optimizing your digital marketing strategy...
2023-05-2542 minThe Conversion ShowSustainable Growth: How to Build a Successful E-Commerce Business on a Bootstrap Budget - with Tyler "Sully" Sullivan, Founder of BombTech GolfIn this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews Tyler "Sully" Sullivan, entrepreneur and founder of BombTech Golf. The conversation revolves around building a successful e-commerce business by prioritizing customer experience, building trust, and investing in sustainable growth. Sully shares his insights on engaging with customers through email, micro-launches, and private Facebook groups. Sully and Erik talk through:the benefits of self-funding and investing in the right areas for long-term sustainabilitythe importance of simplicity, authenticity, and copywriting in building a successful e-commerce brandvarious e-commerce tools and marketing...
2023-05-1841 minThe Conversion ShowConnecting Online and Offline Customer Experiences - with CJ DeGuara of EBOOSTIn this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and Co-founder of Justuno, interviews CJ DeGuara, Marketing Strategist and E-commerce manager at EBOOST, a leading healthy energy drink company. They discuss various e-commerce tools, marketing strategies, and the importance of building customer-centric businesses - online and offline. CJ and Erik discuss:store locator softwaresubscription models vs getrepeat.iothe challenges of reporting and troubleshootingfirst party data and identity resolution the impact of iOS changes on marketing toolsConversion Optimization and Reporting CJ's philosophy on productivitythe underused potential of Shopify FlowHost: Erik...
2023-05-1139 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionNext Generation Automation Enhances Brand Performance And Conversion With Erik Christiansen Of JustunoWelcome to eCommerce Fastlane, the podcast where we delve into the world of eCommerce and digital marketing to bring you the latest insights and strategies for success in the online retail space. In this episode, host Steve Hutt is joined by Erik Christiansen, CEO of Justuno, a leading conversion automation platform.Steve and Erik discuss the challenges and opportunities facing digital marketers today, and they explore the power of leveraging consumer data, integrating technology platforms, and creating personalized customer experiences. Tune in as they share their expertise, offer valuable insights, and provide a special discount code...
2023-05-0744 minThe Conversion ShowCreating Memorable Website Experiences - with Ashley Scorpio, SVP Revenue at Levitate FoundryIn this episode of "The Conversion Show" podcast, Erik Christiansen, CEO and co-founder of Justuno, hosts Ashley Scorpio, SVP of Revenue at Levitate Foundry, as a guest to discuss current trends in conversion marketing. They cover various topics, including sustainability and eco-friendly initiatives in e-commerce, customer experience, optimization of the checkout stage, personalization, and search optimization. Erik and Ashley discuss:creating memorable website experiencescurrent trends in conversion marketingthe need for: clear communication, proactive customer service, and easy returns to build trust and retain customersworking through friction points with customer returnsensuring website accessibility and compliancesearch...
2023-05-0447 minThe Conversion ShowMaximizing Sales through Customer Experience - with John Roman, CEO @ BattlBox + Carnivore ClubIn this episode, Erik discusses retail and consumer behavior with John Roman, CEO @ BattlBox + Carnivore Club. John talks through his vast experience in sales, retail, commerce, and subscription. Erik and John explore:different strategies for improving the customer experience and increasing salesJohn's experience with BattlBox, a subscription service that sends customers a box of outdoor and survival gear every monthhow to prioritize acquiring, converting, and retaining customersshipping, engaging with current customers, and building a loyal customer base through retention strategiesthe importance of the product page in the customer journey testing alternative language to improve the customer...
2023-04-2743 minThe Conversion ShowThe Art of Being Punny in Marketing - with Frank Dorval, CMO at Sheets & Giggles [Crossover Episode]In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Frank Dorval, CMO (then VP of Marketing) at Sheets and Giggles, a sustainable bedding and mattress brand. According to Frank, it all comes down to creating a positive customer experience and building genuine connections with customers. This means using humor and puns in their branding, personalized promotions, and surprise-and-delight tactics to make customers feel special.Key topics discussed:The importance of humor and personalization in marketingChallenges of scaling genuine...
2023-04-2053 minThe Conversion ShowWinning the E-commerce Game: The Power of Personalization - with Ashland Stansbury, founder and CEO of BecauseIf you're running an e-commerce business, you know how important it is to convert site visitors into customers. But with so many options out there, how do you make your website stand out? This episode of The Conversion Show features Ashland Stansbury, founder and CEO of Because. Ashland shares her insights on personalization and how it can help increase conversion rates.Erik and Ashland talk about:Ashland's experience as an entrepreneurthe challenges of managing inventory in retail and its impact on e-commerce conversion ratesthe importance of personalization in e-commercehow to use customer data to create a...
2023-04-1333 minThe Conversion ShowFrom Traffic to Profit: The Importance of Retention in Digital Marketing - With Andrew Christison, Co-Founder at RetencityIn this episode of "The Conversion Show," Erik Christiansen, CEO and co-founder of Justuno, is joined by Andrew Christison, Co-Founder of Retencity, to discuss the three pillars of traffic, conversion, and retention in the marketing industry. Andrew emphasizes the importance of retention in generating profit for brands and discusses various strategies for creating a positive customer experiences that encourage loyalty. Andrew and Erik talk through:What exactly is "lifecycle marketing"?!How Email and SMS remain the top acquisition and retention channelsWhy retention is key to profitMaximizing what's right in front of youThe importance of...
2023-04-0642 minThe Conversion ShowHumanizing the Customer Experience to Drive More Conversions - with Jon MacDonald, President & Founder of The GoodJon MacDonald knows a thing or two about Conversions. Founder and President of The Good, an e-commerce Conversion Rate Optimization agency, and author of Opting into Optimization, Jon sits down with Erik to talk about what's missing from most e-commerce marketing strategies: humanizing the website experience.Jon and Erik talk through:The laws of conversion optimization Why it's so hard to optimize your own siteHow to avoid disruptive website experiencesTreating website visitors like the humans they areThe art of retailThe importance of identifying your ICP (ideal customer profile)Leveraging your customers' pain points in your optimizationWhat's...
2023-03-3042 minThe Conversion ShowThe Ultimate Website Conversion Optimization Strategy - with Zach Bailey, Lead Partner Strategist at JustunoZach Bailey, Lead Partner Strategist at Justuno, works on website conversion optimization every single day with ecommerce brands, agencies, and various brand sites. He walks through their top questions and challenges - and how these brands are driving more email and SMS lead capture, higher conversion rates, and higher AOV.This episode is jam-packed with real-life examples and advice to optimize your website visitor experience and conversion optimization.Zach and Erik talk all things conversion optimization, including:Persuasive messagingCustomer obsession Leveraging popups for more than just coupon codes and salesApplying your email strategy to...
2023-03-2350 minThe Conversion ShowCommerce Enablement: Which Tools Create the Best Overall Customer Experience - with Derric Haynie, CEO and Co-Founder of EcommerceTechDerric Haynie, CEO and Co-Founder of EcommerceTech is THE person to go to for tech stack advice. You'll see why after just a few minutes of this conversation! Derric and Erik discuss all aspects of Commerce Enablement, what's hot right now in E-commerce technology, and what to think about when optimizing your tech stack for the optimal customer experience - from first impression to loyalty.In this episode, Derric and Erik talk through:How E-Commerce merchants can evaluate and select the best e-commerce tech stack for their brand and goalsThe pillars of your MarTech stackEmail & SMS...
2023-03-1644 minThe Conversion ShowHow to Write Marketing Copy that Converts - with Sarah Stockdale, Founder and CEO, GrowclassWe're talking about growth today - with a true expert in the subject, Sarah Stockdale, Founder and CEO of Growclass. Biggest takeaway: it's Not About You. Get in the mind of your customer and you'll create emails, popups, website copy that converts.Sarah shares a download on Conversion Copy, including:Her copy makeover for Canada's weighted blanket; preview - "scrolling when you wish you were sleeping?" Why you can only talk to one person at a timeHow to channel your inner Glinda the good witch to solve your customer's problemA live teardown of a...
2023-03-0943 minThe Conversion ShowHow Retailers Can Replicate the Amazon Experience - with Virgil Ghik, Co-Founder at WeSupply LabsErik sits down with Virgil Ghik, Co-Founder at WeSupply Labs, to talk about everyone's love-hate relationship with Amazon.How to replicate the Amazon experience for e-commerce success:Communication is key - over-communication FTWFocus on an easy shopping, checkout, delivery, and return experience3 things your customers love that won't change (per Jeff Bezos): Low prices, fast delivery, great customer experience^^ How to achieve all 3 of theseThe importance of walking through your own brand's purchase - and post-purchase - experienceHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Virgil Ghik...
2023-03-0957 minThe Conversion ShowSetting up Cross-Border Commerce for a Better Customer Experience with Matthew Cannon, CRO of ReachErik Christiansen sits down with Matthew Cannon, CRO of Reach to discuss all things cross-border commerce. Together, they cover:The intricacies of selling cross-borderInternationalization, Transactions regulations, Retail MarginsVarious barriers merchants face (customs, tariffs, payment options, shipping rates)Website personalization and geographic locationHow website and checkout internationalization can improve website conversionsImproving the overall customer experience on your e-commerce siteDriving cross-border conversions in a cost-effective mannerErik Christiansen - https://www.linkedin.com/in/erikc/Matthew Cannon - https://www.linkedin.com/in/matthew-cannon-b7835510/Justuno: https://www.justuno.com/Reach...
2023-02-2727 min
Digital: DisruptedFirst-Party and Zero-Party Data: Understanding the Future of Marketing - Erik ChristiansenIn today’s episode, Paul is joined by Erik Christiansen for a conversation focused on consumer data and the best approach for organizations and marketers to collect insights on their audiences. Erik is the founder & CEO of Justuno, a SaaS platform proven to maximize lead and sale conversions through onsite marketing. He has more than two decades of experience in e-commerce and technology, with a focus on sustainable growth and product development. Previously, Erik was the Chief Marketing Officer of Sierrasnowboard.com, an online snowboard community with more than 250K members. Follow him on LinkedIn and be sure to fo...
2022-08-3052 mineCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionPowerful Shopify App Helps Brands Develop Customer Community & Micro Influencers AutomaticallyMy guest today is Brett Bernstein the CEO and Founder of Gatsby. They make micro-influencer marketing easier than ever by automatically connecting influencer data seamlessly with your existing marketing stack including Shopify, Klaviyo, Attentive, Gorgias, Justuno, Privy, Omnisend, and more.You can run influencer campaigns with the tools you already have. Gatsby adds the influencer insights and collaboration tracking to marketing automation tools you already have, so you can get more done!What You Will Learn TodayWhy you should gather Instagram insights from your customers and potential customers...
2021-08-2632 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsConversion Rate Optimization Made Fun (Navah Hopkins and Jason Barnard)Navah Hopkins talks with Jason Barnard about conversion rate optimization
Navah Hopkins is the Director of Paid Media at Justuno, and has been involved in the digital marketing industry since 2008. She's a serial entrepreneur, SEO/SEM philosopher, content strategist, and a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars.
Conversion Rate Optimization is fun when you consider the story of how your customer found you, what their motivations are and what they value.
Navah explains color theory, how to enhance your on-page copy for CRO, the psychology behind upsell offers, and what makes the conversion process tick.
She has...
2021-04-1339 min
LEADING BRANDS® — Wavebreak Podcast[174] The Ultimate Productivity Hack You’re Probably IgnoringHave you made the realization that your quality of sleep is connected to your performance at work yet?Matteo Franceschetti joins the Wavebreak Podcast to share what he’s learned about the ultimate productivity hack (sleep) while founding Eight Sleep, the Lamborghini of mattress companies. In this episode you’ll learn:80/20 tips towards having the best sleep of your life every nightWhat factors are actually essential to sleep (and which ones are overrated)The next steps you can take right now to sleep better tonightMatteo Franceschetti is the Founder and CEO of Eight...
2021-04-1240 min
The Ecommerce Influence Podcast291: Convert More Visitors into Customers: The Future Of Ecommerce CRO If you're trying to stretch your marketing dollars as far as you can there's one piece of low-hanging fruit you shouldn’t ignore. If you cringe when you think about pop-ups, you're missing out on huge wins including more revenue, more email captures, and a higher AOV. Take it from Erik Christiansen, eCommerce CRO expert and the CEO of Justuno. I’ve known Erik for a long time and his company has helped thousands of businesses with conversion rate optimization. He’s joining us today to talk about the future of eCommerce CRO and how you can levera...
2021-02-1632 minLEADING BRANDS® — Wavebreak Podcast[165] The Profitable Turnaround of a 9-Figure Brand With AutoAnythingToday’s guest is an expert when it comes to building and scaling ecommerce brands.In this episode I’m joined by Michael Epstein, CMO of AutoAnything. AutoAnything was originally owned by AutoZone, then acquired by a private equity company who brought in Michael and CEO Drew Sanocki.They were given the reins to a 9-figure brand with declining revenue and a leftover corporate culture.Michael and Drew took over, and were able to quickly turn things around, become profitable, and establish a healthy work environment.We talk about how t...
2021-02-0847 minLEADING BRANDS® — Wavebreak Podcast[164] How To Maximize What You Already Have With SplitBaseWe’ve been fortunate to watch ecommerce evolve over the years.As brands and trends come and go, a few things have remained constant.One thing in particular, that we’ve talked about a ton on this podcast, is conversion rate optimization.And luckily, today we’re talking with an expert on the topic, Founder and CEO of SplitBase, Raphael Paulin-Daigle.SplitBase specializes in helping brands increase conversions, maximize landing pages, design data-driven websites, and ultimately make the most of what they already have.In this episode we cover topics...
2021-02-0149 minLEADING BRANDS® — Wavebreak Podcast[163] Wilderness Guide To Market Leader With Peter Goodwin, Founder Of Groove Life Today’s guest has one of the most unique stories we’ve heard here on the Wavebreak Podcast.In this episode we’re talking to Founder and CEO of Groove Life, Peter Goodwin.Just 5 years ago he was in the Bush of Alaska, living off the land and working as an outdoor guide.Peter and his family we’re living so remotely that there wasn’t really a need for a car. If they wanted to buy groceries, they’d have to jump in a plane and fly there.W...
2021-01-2551 minLEADING BRANDS® — Wavebreak Podcast[160] Founding and Growing Hint Water Into A Leading Beverage With CEO Kara GoldinWhen Kara Goldin decided to adopt a healthier lifestyle, she had to cut a habit that had been a part of her daily life for years: Diet Coke.While searching for an alternative, she noticed the lack of healthy options on the shelves of her local Whole Foods.So she decided to create her own.Today we’re joined by Kara Goldin, Founder and CEO of Hint, Inc.She went from a Diet Coke habit to creating one of the largest beverage companies in the world, with a huge pre...
2021-01-041h 04LEADING BRANDS® — Wavebreak Podcast[158] 2021 Vision with Hugh Thomas, Founder of UglyPaving your own lane doesn’t come easy. Especially in a crowded, competitive space.But that’s exactly what the team over at Ugly has done, and in this episode we have CEO and Co-Founder of Ugly Drinks, Hugh Thomas.They’re a great example of a brand being competitive and standing out in a crowded marketplace. We talk about how they came up with their unique name, give examples of other well known brands that started with a unique name, and go in-depth about Hugh’s vision for the company.Everyone...
2020-12-2139 minLEADING BRANDS® — Wavebreak Podcast[157] Bootstrapping A Premium Brand With David Wolfe From OliversIt’s easy to follow the typical DTC playbook, but the ones who end up winning are the ones who break the rules.In today’s episode we’re talking to David Wolfe, CEO and Founder of Olivers Apparel.David gives us the perspective of a premium brand thriving in 2020, doing it their own way. We talk about tips and tools for bootstrapping a business, growing it to 7-figures, along with his retail and marketing strategies going into 2021.This episode acts as permission for business owners to do what they feel is righ...
2020-12-1433 minLEADING BRANDS® — Wavebreak Podcast[155] Crushing 2021 Creative With Liz Giorgi And SoonaIn today’s episode we’re joined by Liz Giorgi, CEO and Co-Founder of soona.We talk about timely topics like:- Effective treads for creative heading into 2021- Multi-channel marketing and what channels to focus on- Nailing creative ecommerce images and videoWe also dive into helpful topics like hiring, leading a team, running the books, and how to see the results you want.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6...
2020-11-3038 mineCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionPeople Over Pixels: Talking To Your Customers To Get Deeper Insights Into Channels And AttributionMy guest on today’s episode is Matt Bahr the Co-Founder & CEO of EnquireLabs. They’re a marketing analytics Shopify app that helps you build and launch attribution surveys.If you’re not familiar with what an attribution survey is, it’s a survey that lives post-purchase and helps you understand where your customers are coming from by asking one simple question, "how did you hear about us?”. Enquire also provides a suite of analytics on top of this survey data by combining your survey response data with your Shopify ecommerce data. Let’s jump in and...
2020-02-2828 mineCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionAccessibility To Great Marketing Is Available To Every Shopify BrandMy guest in today’s episode is Erik Huberman, the Founder & CEO, from Hawke Media. They are a digital marketing agency that offers data-driven and performance-focused solutions for Shopify businesses of all sizes, industries, and revenue models. They refer to themselves as an Outsourced CMO and have helped thousands of commerce brands to launch and scale.What You Will Learn TodayHow to find great but affordable marketing experts to help grow your business.What a successful marketing strategy looks like today.How to decide when it's time to outsource some marketing versus hiring in house....
2020-02-0622 mineCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection79: How Scaling Shopify Brands Cohesively Tie All Their Applications Together To Build Brand DNAMy guest in today’s episode is Robin H. Smith, the CEO, and Co-Founder of VL OMNI. They are a data integration platform built on cutting-edge cloud microservice technology that helps scaling multichannel Shopify merchants do more with their data, including creating effective and unified customer experiences across any and all touchpoints.What You Will Learn TodayWhat is a point-to-multipoint serverless data integration platform? Why is it important for scaling brands?How to get channel visibility in a multi-channel world when most brands have disparate integrations.How to make sure integration isn't an af...
2020-01-3042 mineCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection78: Fascinating Data-Science Superpowers That Can Help Your Business GrowMy guest in today's episode is Steve Smith the co-founder and CEO of an analytics platform called Conversific. It’s a solution used by over 10,000 e-commerce stores of all sizes, from startup to enterprise. It’s been developed to help you, the store or brand owner, to better understand your customers in 3 main ways:1. Benchmarking your Shopify store against your competitors. Without context, numbers are just numbers. Conversific helps you understand what success looks like as it compares to others in your vertical.2. They also offer a detailed to-do list of recommendations and action items that...
2020-01-2235 mineCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionUncover Hidden Revenue Potential With Automated SegmentationMy guest on today's episode is John Chao, the CEO from Segments. They are an ecommerce analytics platform that helps Shopify brands uncover hidden revenue potential with automated segmentation. Many Shopify brands are under-utilizing their customer data today and aren’t able to effectively draw insights to create revenue-generating customer segments to help improve marketing ROI. You’ll learn today about how the Segments Platform offers pre-built, data intelligent segmentation and insights right-out-of-the-box. You get 1-click sync to your email marketing platform or build winning Facebook audiences and retargeting with Google.Let’s jump in...
2020-01-1638 mineCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection76: Proprietary Virtual Credit Card Technology Will Increase Your Bottom-line RevenueMy guest on today's episode is Chase Harmer, the CEO from PayCertify. They have a suite of tools and a platform to increase your revenue up to 10% through frictionless payment processing, automated cash management, and secure fraud control.What You Will Learn Today…How to taking the same customers at checkout and making additional profit.How to take the money currently being spent on vendors, media/ad campaigns, and other expenses, but increase your bottom-line revenue by up to 2%.How Shopify brands are able to remove the cost to process transactions.Links An...
2020-01-0933 min
The Commerce LabIncreasing Average Order Value Using Data-Driven Upselling and Cross-Selling Offers with Erik Christiansen of JustunoErik Christiansen is the CEO and co-founder of Justuno, a conversion optimization platform. Erik’s marketing journey began in the online retail space. In 2010, he and co-founder Travis Logan launched Justuno, and they’ve been helping today’s digital marketers and ecommerce businesses convert more visitors ever since. Business owners now exist in a world where customer acquisition costs are skyrocketing and brands are having to get creative around driving more value from their customers. In the past, pop-ups and other conversion strategies were basic and intrusive. Fast forward to today’s pop-ups, which are smarter and give you...
2020-01-0130 mineCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection70: Impact Success Of Your Shopify Brand With A Virtual Marketing AssistantMy guest on today’s episode is Brent Spicer (a.k.a. Spice), the co-founder, and CEO of Marsello.They are a marketing automation platform that uniquely pairs email with loyalty & retention features to target the right customers, at the right time, with the right message.Today you’re going to learn how Marsello can be your virtual marketing assistant to deliver smart and targeted marketing, that’s designed to increase your customer retention and revenue for your Shopify store.Thanks for listening in today...What You Will Learn Today…Wh...
2019-11-2138 minThe Ecommerce Influence Podcast172: What's Working On Facebook Messenger Right NowWhat if you could make more money in a single day than your business previously made in its entire lifetime? That's what happened for Mark Arruda last August, typically his company's slowest month. Mark, owner and CEO of Constantly Varied Gear, joined us earlier this year to talk about how he uses Facebook Messenger in his business. Today, he's back, and in the eight months since we last had Mark on the show he's continued to ramp up his Messenger marketing and is seeing incredible results. In this episode, Mark shares the Messenger st...
2018-11-1345 mineCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection21: Stop Leaving Money On The Table And Get Actionable Tactics To Maximize Your Existing TrafficWelcome to Episode 21. On today’s episode, I sat down and had a chat with Erik Christiansen, the Co-founder & CEO of JustUno, an incredibly popular conversion rate optimization suite for Shopify store owners.Today you’ll learn:How to maximize your existing traffic with an improved conversion rateHow to consistently grow your stores email listLearn about real-time behavioral targeting and the roll it can play in generating more revenueThere’s an incredible the amount of money that is being left on the table by so many Shopify store...
2018-09-1131 min
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship162: Growing a SaaS Startup to 7-Figures with Zero Marketing Money - with Erik ChristiansenErik Christiansen is the co-founder and CEO of Justuno, a SaaS conversion optimization platform which helps businesses to build their email list, drive more sales and reduce shopping cart abandonment. The company was founded in 2010, has been self-funded since launch and is profitable. Justuno is based in San Francisco and Austin, Texas. Prior to launching Justuno, Erik worked at SierraSnowboard.com where he managed the growth of sales from $0 at launch to $24 million. In 2010, Erik and his co-founder Travis built a widget to make it easier for ecommerce businesses to use coupons on...
2018-02-1350 min
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship162: Growing A SaaS Startup To 7-Figures With Zero Marketing Money - With Erik ChristiansenErik Christiansen is the co-founder and CEO of Justuno, a SaaS conversion optimization platform which helps businesses to build their email list, drive more sales and reduce shopping cart abandonment.The Show Notes
Justuno
RetailMeNot
Shutterfly
BigCommerce
Shopify
Hubspot
Semester at Sea
Active Campaign
Lighter Capital
SBA - Small Business Administration
Grant Thomas on Twitter
Travis Logan on LinkedIn
Erik on Twitter
Omer on Twitter
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2018-02-1351 min
The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥Ep.224 ~ Can Online Giveaways Catapult Your Business Growth? ~ Dafina SmithHard work, consistency, and focusing on the long-term is what it takes to build a sustainable, successful business. This is what our guest was taught from her parents that immigrated to the U.S. and had a dream of being entrepreneurs.
Dafina Smith is the CEO of Sunny’s Hair. Sunny’s Hair started out as a wig and extension store in Minnesota. Today, they have three locations across the U.S. and have absolutely exploded their business online.
On this episode, you will learn how Dafina launched and grew the online part of her family’s business. She also discus...
2017-06-0730 minThe Ecommerce Influence Podcast113: How to Maximize Your Conversions for the Holidays with Erik ChristiansenThe holiday season marks the height of competition for customer acquisition with the stakes rising as many online retailers rely on this time of year to make up for a lower sales year. In this episode Erik Christiansen, CEO of Just Uno shares critical strategies on how to maximize your sales and prepare you for the holidays. He walks us through why it is important to focus on the concepts you have in place and not stop with one email but walking each customer through your entire sales funnel. It’s important (especially in th...
2016-10-2734 min