Shows
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerLinkedIn Power Tips to Ignite Your Business and BrandPam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales with LinkedIn. Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 connections. She has been nurturing relationships on the platform for for almost 20 years. Download Buyer Persona Template Download Personal Branding Worksheet Download Audience Priority Worksheet Download Content Calendar Template 2020-08-0539 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerContent Marketing: 20 Questions You MUST Answer for a Strategy that Converts to CustomersPam Moore of Marketing Nutz shares with you the top 20 questions you MUST answer before starting your content marketing strategy. Answering these questions will help you leverage your content to convert more customers. Download the free ebook with all 20 questions: https://pam.online/content20 Join Pam's 5-Day Buyer Persona Bootcamp: https://themarketingnutz.com/bootcamp 2020-07-2935 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerMarketing Your Business in the New NormalHow do you market your business and connect with your audience in authentic ways during a global crisis? Learn why you need emotional currency, trust and connection. Take a listen to this episode with Pam Moore, Founder of Marketing Nutz to learn the top strategies and tactics that are working today. She'll also share with you what is NOT working and how to stomp fear and deliver your audience real value! Learn how to create a drumbeat of authentic content that consistently connects you with your target audience in meaningful ways. Learn how to...2020-07-1430 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerBrand Personality 6 Ways to Give Your Brand PersonalityIn this episode Pam Moore, Founder of Marketing Nutz shares 6 ways you can give your brand personality. Supporting Resources: Brand Persona Worksheets: https://pam.online/mybuyer 5-Day Buyer Persona Bootcamp: https://pam.online/bootcamp What is a brand personality? It is a set of human characteristics attributed to your brand that make it more human. 6 Ways to Give your brand personality. What is brand personality? 7 traits of a successful brand personality Brand personality vs brand identity - how to know the difference Proven s...2020-07-0323 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer15 Digital Branding Trends You Can't Ignore in 2020Marketing Nutz Partner and CEO, Pam Moore shares 15 Digital Branding Trends you can't ignore in 2020. These trends will influence how marketers leverage digital marketing, social media, influencer marketing, content marketing and overall approach how they connect with their target customers utilizing these technologies and best practices. Download these supporting resources to ignite your digital brand in 2020: 2020 Content Marketing Editorial Calendar Template Personal Branding Worksheet and Guide Audience Priority Worksheet Social Profit Factor Training Academy Marketing Nutz Training and Consulting Services 2020-01-1639 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerTop 3 CEO Fears of Digital Marketing, Social Media and New MediaIs your CEO giving you the blank stare when you present your digital and social media marketing, or content marketing plan for approval? Here are the top 3 fears your executive leadership has when it comes to embracing digital and social marketing technologies, new media and the latest methods and best practices for online marketing. Understanding what they they are thinking and why they are not giving you the support you expect is critical to your success. It is far more than digital marketing and media budgets at stake. Their fears run much deeper and at the same ti...2019-09-0925 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerFranchise Digital and Social Media Marketing in 2019How franchisors and franchisees can leverage social media and digital marketing to amplify their brand, build authority and grow revenue. This episode is focused on providing franchisors strategies and tips to leverage social media and digital marketing to build trust, increase brand awareness, sell more franchises and generate revenue. It is critical that franchisors help guide and prioritize areas of focus for their franchisees as it relates to digital and social media. This will not only improve ROI but also reduce and help mitigate risk of a non-consistent brand. These tips are also he...2019-02-2816 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerFacebook Marketing for Small Business Reduce Overwhelm Increase ResultsFacebook marketing for small business strategies. Reduce the overwhelm and increase business results with these local marketing strategies that you can implement immediately! Pam Moore of Marketing Nutz shares proven strategies to help you maximize your investment in Facebook local marketing. Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019 Digital & Social Media Strategy Secrets Training Course Bundle 70% Off for limited time! https://themarketingnutz.com/stratpack19 Social Profit Factor Training Academy https://socialprofitfactor.com 2019-02-2320 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerStaying Relevant in a Digital World Not Pushing PlayHow do you stay relevant in a digital and social media world that is not always pushing play? Pam Moore, Co-Founder of Marketing Nutz shares strategies and tips for you to stay relevant and connected to your dream customer and online community. These strategies and tips are timeless and will help you grab the attention, trust and loyalty of your community, audience and customers for both the short and long term. These strategies have been proven with thousands of students and hundreds of Marketing Nutz clients. Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019 D...2019-02-2016 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerUltimate 2019 Content Calendar Template - 10 Reasons You Need OneOur brand new 2019 Content Marketing Calendar template is here and better than ever. We have added some incredible features you don't want to miss out on, trust me. (Download our 2019 Content Calendar Template here.) For some of you, the sound of a new content calendar template can be a really exciting thing. For others it may bring a feeling of “oh great, another download that you ned to use, but just never get around to it.” Then others of you may be thinking you have no idea what a content calendar really is or how it will help...2018-11-1622 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerYour CEO Hired Social Media Agency? How to NOT get FiredYou are a social media manager at an organization and your boss, manager or ceo just hired a social media agency. What do you do now? How do you partner with the agency and ensure you secure your job and do not get fired! Don't worry. You got this. This episode will help you manage the entire process from research to kickoff to execution. If you are a social media marketing manager, content manager, digital marketer, audience marketing manager, brand manager or work in marketing role of any kind, this information will help you build a career by learning...2017-11-1534 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerFuture of Social Media with Jason Keath Social Fresh CEOTo be successful in business and online, digital and social marketing, you must do more than simply focus on the near term. You must know where you are going and how you are going to get there. In addition, you must understand the larger ecosystem of which you are working within. In the online world, keeping up with trends can be a challenge. Not only do you have to keep your current platforms and content performing, you must also be ready to embrace the changes to come. The only one guarantee we have in the social and di...2016-07-2148 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerPower of Differentiation with New Media, Social MarketingIt's hard to believe this is the 200th episode of the Social Zoom Factor podcast!
What started out as a "test of the podcast waters" transformed into an amazing media and revenue channel for our agency, Marketing Nutz. The Social Zoom Factor podcast has enables us to differentiate, diversify, build community, provide value to our audience, generate leads, increase revenue, diversity revenue streams and the list goes on.
We entered the podcast world pretty clueless as to what it would take to not only lunch but run a successful podcast that could be an amazing...2016-01-2529 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerHow to Connect With Your Social Media Community in a Human WayWelcome to the inspiration age where connecting with your audience is a requirement, not an option.
In this episode Pam Moore, CEO & Founder of Marketing Nutz provides 5 solid tips to help you better connect with your social media communities and audience both online and offline.2015-09-2929 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerShould You and Your CEO be on Twitter?How much time should you, your CEO, CMO, CTO, CIO, and staff spend on social media?
Are you more or less of an expert or qualified for whatever it is you do in business based on the amount of time you spend tweeting, on Facebook or posting photos to instagram?
As a personal brand and human being utilizing social media how much time is enough, too much or not enough? Must we always be connected, plugged in and turned on to the social networks?
Should your CEO, CMO and other executives e...2015-02-1217 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerWhy I don't Care About Blog Comments or Live on Google Plus 24/7There is only one way to do social media, create content, setup a blog, measure results and build your business. The only way is what works for you, your customers, your audience, your community and your business!
One of the worst traps many business leaders and marketers fall in when diving into digital and online marketing is following the advice of others when they shouldn't be.
It's easy to find a blog post with a step by step guide for how to blog, build community, establish thought leadership and close more bu...2015-01-2719 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerVisual Content Marketing in a Nutshell - Power of Brand Storytelling with VisualsAre you tapping into the power of visual content marketing to tell your brand story? Visual marketing empowers brands and the people within them to share their business and personal stories and lives real-time. No longer is it required to have a full time, dedicated design team on staff to serve up a good healthy dose of visual content marketing for your audiences and clients to devour!
Now even small marketing teams can easily take photos with an iPhone or other smart phone, mobile device and use them to engage their audiences via the social networks such...2015-01-2617 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer10 Social Media Tips for Franchises to Zoom Business ResultsMany franchise organizations shy away from implementing social media, new media and the latest digital and web technologies due to fear and lack of ability to roll out such big marketing and media changes to their franchisees from the corporate organization.
Often time the franchisor fears that adopting social media and new technologies will put the brand at risk. They are afraid of brand inconsistency, negative interaction with audiences and the list goes on.
The truth is that regardless if a franchisor, franchisee or brand of any type or size decides to engage on the so...2015-01-2226 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerBuild an Online Digital Social Platform that Works When You're Not WorkingWhen it comes to digital marketing and social media too many people throw spaghetti technology at the internet walls and then wonder why nothing sticks, why they have zero revenue and are working 24 hours a day.
We all have the same 24 hours in the day. Wishing you had more time to do what you need to do is not a strategy for success in life or business. Finding a path that enables you to live the life you dream and get your business on the path to massive success doesn't happen over night. You are going to...2015-01-1534 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerSocial TV: Is Ignoring Customers on Social Media a Strategy? CBS Case StudySocial media has given consumers, viewers, partners and stakeholders a new platform to speak their mind. Brands can no longer hide behind the brick walls of buildings, public relationship companies or administrative assistants screening calls.
There is likely a conversation happening in the honor of you and your brand right now, regardless if you have chosen to be part of the conversation.
What should a brand do when crisis hits? What should they do when the Twitter and Facebook storm gets out of control and tweets are flying left and right with angry TV viewers...2015-01-1325 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerSocial Media Community Managers - 12 Success Tips and StrategiesAt the foundation of social media is people. Social media is about people communicating, sharing, engaging, laughing, crying, and living life together online. It's about relationships, meeting new people, finding old friends, and fostering relationships that help you zoom your business and life.
Understanding how to nurture relationships, and most importantly bring people together so they can be part of something bigger than themselves is where the real power of social media comes in!
Many organizations will assign a team member to be the "social media community manager" assuming this person can take charge on...2015-01-0934 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerWhy Should Anyone Care Your Brand Exists on the Social Web?As more and more brands jump on the social networks there is no shortage of tweets to read, podcasts to listen to, blog posts to learn from, videos to watch or people to talk to!
What's even worse is as the competition for eyeballs, ears and hearts is increasing across the social web, even the biggest and most popular social networks such as Facebook are moving even further into a pay to pay model. The days of free organic reach with little investment in content and community are quickly coming to a close. Not that this ever...2015-01-0815 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerEmbrace Imperfect Perfection for Social Media Business SuccessWhen is the last time you met a perfect person? Do you have a perfect friend? How about a perfect client? How about a perfect product? Do you know of a perfect brand?
The truth is you can never be perfect. Humans are not perfect. Each one of us makes mistakes. We each have a unique wackiness about us. It's our quirks, scratches and bumps that make us human and that help us connect with one another in simple, meaningful and memorable ways.
Brand can never be perfect because they are made up of human b...2015-01-0725 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerLeave Social Media Doggy Paddle in the Dust in 2015!Do you ever feel like you want to jump in the fast lane of business and life but something is holding you back? Does it feel like you are stuck in the slow lane doing the doggy paddle?
Many business leaders and marketers deep down inside are afraid of success. Because of fear they often stick to status quo as they are more comfortable there. They are afraid to put themselves out there so stick with a nice, slower pace of "doggy paddle."
Unfortunately the doggy paddle is not going to help you zoom turbo i...2015-01-0622 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer10 Content Marketing Holiday Survival TipsAre you feeling overwhelmed with keeping your social presence, online brand, and content marketing rockin' over the holiday season? Do you want to take some time off, enjoy time with family and friends and seriously unplug but are afraid to do such because you don't want to lose touch with your audience and online communities?
It's important for all of us to take time to disconnect from technology and connect with real humans in real life who are usually the reasons we are doing all the tech and social work to begin with!
If you...2014-12-2317 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer15 things Smart Marketers Never do on FacebookIt's no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of September 2014.
864 million daily active users on average
703 million mobile daily active users on average
1.35 billion monthly active users
1.12 billion mobile monthly active users
As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business.
Facebook is no different. Facebook presents tremendous opportunity to nurture relationships, establish and grow...2014-12-1631 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerYour Child's Online Reputation is In Your Social Media Hands!We have all seen them…the videos, photos and social network status updates by frustrated parents.
The story goes something like this:
1. The kid does something wrong.
2.Parent implements a consequence such as grounding, taking away car etc.
3. Parent vents on Facebook or Twitter.
4.Child vents on Facebook, Twitter, text and who knows where else!
5. Parent takes photo of messy room, wrecked car or mad teen.
6. Parent posts photo and/or another frustrated status update to Facebook.
7. Parent and child go about their li...2014-12-1224 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerStop Being Impatient for Social Media, Business and Life Results!Patience is one of those words that many business and marketing leaders struggle with. It's natural to want results and to want them right now at this very moment. As humans we tend to want what we want when we want it, right?
However, as time pertains to both business and life it is always good to be patient. You know the saying... "good things come to those who wait." But does it? Do we really need to wait?
I think that is the greatest misnomer about patience, is that you have to wait. The...2014-12-1019 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerContent Marketing ROI Increases with Evergreen MarketingIs your content and social media digital platform ready for 2015? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year!
One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. If you are like most marketers and business leaders you have l...2014-12-0823 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerTwitter Chats and Tweet Chats in a NutshellYou’ve heard the words… Tweet Chats, #TweetChats, Hashtags, or even hashbrowns as one of my clients first called them. You see the early notification tweets: “Peeps – high tweet warning, for the next hour, headed into a tweet chat.”
For those who aren’t engaged in the tweet chat or don’t understand them, a tweet chat may seem like a bunch of noise. You are half right and half almost right. Yes, there may be some associated “noisy tweeting.” However, tweet chats can offer great benefit for you and your business to build new relationships, increase blog readership, bu...2014-12-0529 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerWhy I Turned Down a $1500 Influencer Marketing GigWhat do you and your brand stand for? What are your morals? What ethics are you building your business and life upon?
How solid of foundation are you standing on? When if ever will you trade in your ethics, integrity and morals for a few bucks?
I was recently approached by the agency of a very large technology brand inviting me to help them out with an online influencer program.
The brand offered to pay me $1,500 to help them promote a campaign for a few short weeks. The campaign intertwined both a social...2014-11-1921 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerRock Cyber Monday and Holiday Online Sales with Social Media MarketingCyber Monday and online holiday ecommerce sales.… either you are ready or you’re not! Many business and marketing leaders miss out on tapping into the power of these online shopping holidays to increase sales, brand awareness and most importantly connect with their audience.
Too many times they think it's just for the big online and offline retailers. The truth is even small businesses can join the Cyber Monday and online holiday sales to drive business results. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target.
By tapping into the power of mobil...2014-11-1838 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencertop Stupid Social Media Marketing: Failing to Plan is Planning to FailWhy is it so many marketers are looking for the easy button? Why do they think they can jump on Twitter, LinkedIn, Instagram and throw hundreds of thousands of dollars at Facebook ads and be successful?
Failing to take time to plan is planning to fail when it comes to social media, business and marketing.
Many marketers and business leaders are unfortunately spending loads of time and money on the tactics of social media, influencer marketing, content marketing, and the list goes on with no real understanding of why they are doing it in the...2014-11-1013 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerTop Visual Marketing Tools for Content Marketing & Social BrandingA picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways.
Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text?
Visual marketing can help you better tell stories, emotionally connect with your audience and community, increase brand awareness as well as achieve your business an...2014-10-3119 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerEvery Brand Touch Matters: Hotel Case Study Athens GreeceEvery brand touch and impression you have on a client, audience, partner or potential customer matters. There is not one touch or one experience that matters more than another.
It takes on average a minimum of 6-7 brand touches before someone will remember your brand. You only have one chance to make a first, second and third impression.
A brand can be delivering 95% positive, memorable and delightful brand experiences. However, if even one touch is negative it could be destructing brand equity, brand loyalty and bottom line revenues. It could be the key inhibitor keeping...2014-10-3027 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerHow to Smile Virtually Using Social Media - Delta Airlines Case StudyReal results can be achieved using social media only when you know how to inspire and connect with your audience. Earning brand loyalty requires both art and science.
The power of a smile can be life changing. Have you ever had one of those moments where a smile on someone's face simply brightened your day? Where an unexpected simple smile reminded you there are still good people in this world?
A smile can warm a heart. It can help shed a tear. It can make a cloudy day feel sunny.
In business a s...2014-10-2929 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerWhy CEO Must Put Skin In Game for Employee Brand Advocacy ProgramsHave you tried implementing an employee brand advocacy program only to find you are constantly hitting internal business road blocks?
Do you struggle with getting the buy-in from key stakeholders? Do you feel like you are herding cats getting even your pilot program off the ground?
A successful employee advocacy program requires more than a fancy slide deck, and lip service approval from the c-suite.
If you want real results everyone from the CEO and c-suite, executive directors to employees must have skin in the game. You must earn their buy-in, support and...2014-10-2422 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerSurprise and Delight Customers to Earn Loyalty - Delta Airlines Case StudyWhat human being doesn't love a delightful surprise? An unexpected and positive brand experience can create memories that last a lifetime.
It's not the status quo of life and business that we remember and want to shout from a mountain top and tell our friends and colleagues about it.
Why is it so many brands focus only on status quo? I really do wish more brands would choose to delight me and give me something more than what I expect and what all of their competitors deliver.
Brand leaders must embrace the need an...2014-10-2229 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerBranding by Empowering Your Employees as Brand EvangelistsDid you know that 41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to Edelman Trust Barometer?
Your employees are the front door, back door and window to your brand. They know what is inside your brand and are the people who make the authentic delivery of your brand promise to your target audience, customers and social online and offline communities a truth or a myth.
Your employees are already active on the social networks today regardless if you want to acknowledge it or not. T...2014-10-1521 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerHello Ello or Goodbye Ello?There is a new social kid on the social networking block. This kid goes by the name of Ello. Many are jumping on to the new social network and saying hello Ello by the thousands per hour. However, the real question is how long will they stick around? As I always say, what happens after the like is far more important than the initial like, or in this case "hello."
Are the people jumping onto Ello doing anything more than saying hello?
Ello touts itself as the anti-Facebook and plays against the Facebook business model...2014-10-1027 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencerocial Business Mindset - 25 Tips to Healthy MindsetBecoming a social business is a journey, not a destination. You can't just mark a day on the calendar and say "this is the day we will be a social business."
We must embrace the journey. We need to endure the bumps, valleys and remember we are in this journey for the long haul! We need to build a team of people who are ready for the journey and can see the vision ahead.
If you are having difficulty seeing real results from your investment in social media, it may be time...2014-10-0922 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerStop Listening to Social Media Gurus Build Your Own PlanThere definitely is no shortage of social media self proclaimed gurus and experts willing to tell you exactly what you should do to achieve results in business using social media.
You could spend every waking moment of your day reading blog posts, analyzing industry reports, peeling back the onion of the best practices from the social scientists.
They have advice on everything from how to tweet, how to get retweeted, what time of day to tweet, and when, how and why you should be on one social network over the other. In addition you can fi...2014-10-0817 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerSocial Employee Brand Advocacy Programs Power Up Your BrandYour employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don't stop when they punch out for their day job with your organization.
According to Edelman's Trust Barometer, 41% of people think a company's employees rank higher in public trust than their PR department, CEO or Founder!
84% of people trust recommendations from friends and family above all marketing.
In this episode of the Social Zoom Factor podcast, Pam Moore, CEO & Founder...2014-10-0713 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerReal Social Media Community vs Self Serving EmpireAre you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire?
Many marketing and brand leaders struggle with success in building community. They spend hours a day posting updates, engaging with community members and measuring results or lack of there of. However, when you do the "double click" to see how exactly they are building this so called "community," it's easy to see they are really all about themselves. There is no real sense of community and in reality they are simply bringing people together so th...2014-10-0124 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerIncrease Conversions with Trust & Relationships, Not Spam & Self PromotionIt's not rocket science or hot news that earning trust, establishing authority and nurturing relationships is the key to success in business and life. Do you wish you had more business conversions? Focus on earning trust as a top priority. Relationships are nurtured over time with a foundation of trust, caring, and open communication. Relationships are not formed via a spam auto Twitter direct message or a spam link blasted via Twitter to the top 50 influencers in your industry niche.
Many marketing and business leaders hop onto the social networks and get excited about how easy it i...2014-09-3016 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerPeople Don't Buy Things, They Join Things!Humans are creatures of habit. Since marketers are humans, this means it's easy for marketers to fall to old tactics and strategies to achieve their business and marketing goals.
Times are changing. Smart marketers are quickly learning that it is no longer simply about eyeballs and impressions. To inspire audiences to connect with brands, marketers must connect in a human way.
Even more important is that audiences and community members are invited to join something bigger than what they can be or do by themselves.
It is human behavior for people to want...2014-09-2929 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerStop Selling and Provide More Value Using Social MediaThere is not a day I don't wake up that my social media stream and email inboxes are not filled with spam and self promotional garbage from people I don't know trying to sell me their goods. Everything from Twitter direct messages, public spammy tweets, to LinkedIn spam messages and the list goes on.
Whatever happened to first saying hello? Or how about building a relationship first? Or even better, how about earning my trust and inspiring me to check out your blog, website, mobile application or other products and services?
It is imperative that...2014-09-2523 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerWhy Marketers Fail Using Social Media Top 5 ReasonsIt is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and "Facebook is free" mentality.
The truth is that the ability to achieve real business results using social media requires proper research, education, planning, an understanding of your audience and much more. You must know what your audience wants from you as well as how you can offer them unique value that helps them achieve their...2014-09-2418 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerThe Only Way to Do Social MediaAre you one of those people who has spent the last 6 months or longer searching for the social media easy button? Do you wish there was a perfect cookie cutter solution you could buy or a social band-aid you could slap on your broken business that would make all of your social business problems go away? Do you wish there was a magic carpet ride to increase brand awareness, Facebook news feed mastery and Twitter viral master heroism?
The truth is that there is only one way to do social media and that is the way that w...2014-09-2316 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerStomp Status Quo & Zoom Past CompetitionAre you an entrepreneur, small business owner or leader in a corporate organization and feel as if you are stuck in a rut? Ever feel as though the rest of the world is zooming past you? Or maybe that you have fallen victim to the status quo bug? You know your results could be better but you don't know how to get there.
If this is you, then this episode of the Social Zoom Factor podcast is exactly what you need.
In life and business we always want to be looking ahe...2014-09-2017 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerYour Tweets Are Not Your Own!Everything you tweet, post, pin, say and do is a representation of your brand.
Does adding the disclaimer "my tweets are my own" to your Twitter profile really make them your own? Does it really separate your thoughts in 140 character increments from that of the brand you are associating yourself with?
Brand, marketing and business leaders must realize and learn that a simple statement of "my tweets are my own" does not mean that another human being reading them is going to necessarily separate those thoughts and a particular tweet or po...2014-09-1913 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerCan Brands be Human? 15 Characteristics of Human BrandsCan a brand really be human? In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, full service social media, social business, digital marketing, branding agency answers this question.
Becoming a human brand is different for each organization. There is no perfect cookie cutter solution. However, there are definitely some best practices that can help marketers and business leaders better humanize their brand and connect their audiences in a real and meaningful way.
What are your favorite brands? Why are they your favorite? It could be you like the pr...2014-09-1727 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerLinkedIn in a Nutshell - 10 Business Benefits of Using LinkedInIf you think LinkedIn is only for looking for a job you are missing out on benefits that could be increasing brand awareness, generating leads and increasing sales.
Did you know that there are executives using LinkedIn from all 500 of the Fortune 500 organizations? Or that LinkedIn is the world’s largest professional network online with more than 313 million members in over 200 countries and territories?
Although they started with only 4,500 members in 2003, professionals are now signing up to join at a rate of more than 2 new members per second.
LinkedIn can provide many benefits for...2014-09-1628 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerWant Social Media ROI? Quit Being Lazy!There is not a day that goes by that I don't hear an ear full from a client, partner, colleague or friend of how much they dislike a particular social network, or how a social network is not delivering value for their business.
It's human nature to want to blame a "thing" on the lack of a result. It's easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business. It's easy to blame the lack of success on the never ending changes to the Facebook algorithm, spammers on every social network and t...2014-09-1620 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerTop Wordpress PluginsIf you know anything about using Wordpress for business, you know that having the right plugins is key to maximizing the platform and ensuring you are leveraging the technology to achieve business goals as well as deliver a pleasant and consistent user experience.
In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, social media, branding and digital marketing agency shares 5 of her very favorite Wordpress plugins.
An important note is also that a plugin will not do anything for your business and online platform if...2014-09-1216 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerContent Marketing Ideas How to Stomp Writers BlockEver feel like banging your head against the Facebook, Twitter or LinkedIn wall trying to think of ideas for your content marketing efforts? If yes, you are not alone.
Some of the brightest marketing and business leaders run out of ideas when it comes to inspiring and connecting with their audience. It's alright to feel stuck now and then. However, if you find yourself continually running short on ideas it's time you find some inspiration and quick!
Even if creating content doesn't come easy for you, the truth is inspiration for creating amazing content that c...2014-09-1136 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer25 Tips to Integrate Social Media Into Events and ConferenceIt is no surprise that social media networks such as Facebook, Twitter, LinkedIn, and Instagram is changing the landscape for events and conferences. The conversation is no longer limited to the stage, event break out sessions, paid for booth displays and show floors. Instead, there is a conversation happening 24/7 both inside and outside of the event.
In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, social business, digital marketing, branding agency shares 25 tips and strategies to increase ROI at events and conferences by integrating social media.
2014-09-0938 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerAre Realtors Ignoring the Modern, Social Media Savvy Connected Buyer?Is the real estate and vacation rental industry keeping up with technology including social media and mobile marketing? Are they doing all they can to inspire, engage, and connect with the new modern customer? Or are realtors ignoring these mobile, always connected and social savvy customers?
Many realtors, property managers and others working in the industry complain of not enough leads, their websites not performing to a level that delivers a positive return on investment and that they are not seeing results using social media.
This shouldn't come as a surprise with a few quick...2014-09-0833 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerTop 5 Twitter Tools to Zoom Social Business ResultsIt is easy to get lost in the bits, bytes and 140 character conversations of social media. For many entrepreneurs, marketers and business leaders, deciding what tools to focus on to optimize social media efforts can be a daunting task.
Twitter is a platform that many people have a difficult time learning. However, it's also one of the most powerful platforms for those who take the time to understand, embrace and utilize it for their benefit.
Knowing what tools to spend time on versus ignore can save you much time when it comes to actually seeing...2014-09-0518 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerNo You Can NOT Pick My Brain for Free, SorryCan I pick your brain please? How about a free lunch? Will you review my mobile application and tell all of your friends about it? We have all seen and heard these desperate marketing attempts at gaining free knowledge and help. Despite the fact that we spend days every week publishing advice free blog content, podcasts, hosting tweet chats and more, people still want more and don't want to pay for it.
If you have worked a day in business you likely know that time is money. If you do not put a value on your time...2014-09-0430 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerTwitter for the C-Suite - 15 Things Every CEO Must Do Before Hopping on TwitterCongratulations! You have finally said “yes” to jumping into the social bird bath with that crazy blue bird, Twitter. It feels like a big commitment and you didn't make the decision lightly.
You may have thought this day would never come. You thought that lil' blue bird would fly away to its happy place so you would never have to worry about talking in 140 character fragments of conversation.
However, that lil' blue bird is still kickin', swimmin' and rockin' the social ecosystem. Twitter is where we get our news, connect with like minds and
You...2014-09-0334 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerSocial Media: Power of OPC Other People's Community & ContentSocial media presents tremendous opportunity for us to connect with people across the globe like we could never do before.
The power is at our fingertips to ignite relationships and business results. With this power also comes much responsibility and associated risk.
Ever heard of the OPC? Note, it's not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it!
The OPC = other people's content and other people's community.
Tapping into...2014-09-0329 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerHope is Not a Strategy to Monetize Your PassionsMany business and life experts will tell you that you should follow your passions if you want to get rich. As human beings it is normal for us to focus our lives on something we are passionate about. We want our work and life to matter.
We desire to make a difference in someone else's life. We want to leave a footprint on this planet that is something bigger than what you or I can do individually, something we can only do together.
We search for the dream job. We search for the dream products...2014-09-0120 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerMobile Marketing: 5 Top Tools to Increase Conversion Optimization for the Modern, Social Savvy CustomerYou have approximately 10 seconds to inspire, engage and keep visitors to your website or blog. If they are on a mobile device this can be even harder. Success in online marketing does not come from all of the visitors who "almost" became loyal brand evangelists or customers.
Marketers must figure out how to engage their online audience within the first 10 seconds or they are off to a competitor site. If a site is slow loading or has forms that don't work via mobile device the chance of that visitor ever taking the next step to engage in...2014-08-2916 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerMobile Marketing: 15 Steps Build Mobile Marketing Strategy and PlanMarketers can not ignore the importance of connecting with the modern, connected and social savvy customer. Mobile marketing must be prioritized in marketing strategies and plans from the start.
Did you know that the average American spends at minimum 2 hours a day on their mobile device. This adds up to 57,293 over a life time.
Mobile internet users have grown from 500 million in 2010 to a forecasted 3.5 billion by 2015!
You can't just throw the words "get mobile" onto a marketing plan and expect real business results. Developing a mobile marketing strategy and plan that delivers...2014-08-2839 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerMobile Marketing: Why You Can't Ignore the Modern, Connected Social Savvy CustomerWho is the modern, connected, social, savvy connected customer? 90% of them hold the knowledge of power in their handheld device which is in arms reach 100% of the time.
Did you know 90% of people have their mobile device within arms reach 100% of the time? Or that IDC predicts there will be 1.3 billion mobile workers by 2015?
40% of shoppers consult three or more channels before making a purchase decision. This is happening often times while they are shopping even at physical retail locations.
57% consumers will not recommend companies with poor mobile sites. This is important since 77...2014-08-2731 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerSocial Media Etiquette Don't be a Twit on TwitterWhat is a Twit? It’s not the same exact thing as a tweet although it’s sometimes referred to as one. Is it a person? Is it short for Twitter? Is it a tweet gone viral? Or a tweet gone bad. Or neither?
Twitter can be overwhelming for newbies to social media and even veterans of the online marketing world.
Understanding the social ecosystem you are jumping and tweeting into is critical for success. How do you know what is proper etiquette? How can you join the conversation and become a valuable, contributing member of th...2014-08-2638 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerSocial Media in a NutshellBecoming a social business and integrating social media into the DNA of your business is not easy. You can't mark a day on your calendar and state "that is the day we will be a social business."
You can't just wake up and decide… “I am going to be a social business starting today. I am going to do social, be social and kick some social butt. My clients will know I am social. My neighbors will know I am social. My world will know I am social… because I am social.”
Unfortunately it's not that easy. B...2014-08-2510 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerFake Facebook Fans, Followers, Trolls, Influence, Spam and BulliesJust as we think social media, marketing and business leaders were finally starting to "get it" in regard to the foundation of social media being about human connection, relationships, authenticity, there seems to be new wave of cheaters, influence score addicted self proclaimed "gurus" ready to risk their reputation, business, client relationships, integrity and more for a few hundred or tens of thousands fake Facebook fans or Twitter followers.
What is even more disappointing is that these are the exact same people who are tweeting, speaking, training and preaching about the importance of being real, nurturing real...2014-08-2226 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerTop 10 Tips to Build Social Media Game PlanAs entrepreneurs, marketing and business leaders, when we start our career or new business venture we start with a zoom. We are ready to jump in head first, join the team and make both business and life happen.
However, as the work piles on, tweets are flying and the never ending social networks are calling our name 24/7, we often grow weary. We let ourselves get caught up in algorithms, influence scores and things that don't really matter.
It's easy to lose track and sight of the why we started our journey in the first place. Wh...2014-08-2120 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerSocial Media Marketing: 45 Signs You Need to Get a Grip on Your ProgramMany marketing and business leaders jump onto the social networks after being sold a bag of social goods from consultants and agencies thinking they can drive immediate business return. They often get sold on the belief that all they need to do is "do social media" and the magical social media fairy will deliver them a basket of ROI.
The truth is they wind up feeling as though their social program is spinning out of control. They focus too much on the science vs art of social media. They chase shiny objects and random acts of marketing...2014-08-1928 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerFacebook for Business: Get off of Facebook For Improved Marketing Results!How is that Facebook marketing strategy working out for you? Do you ever feel like you are pounding Facebook social sand that never has an end to in sight? Does it seem that no matter what you do, you just can't find the needle in the haystack of ROI (return on investment)?
Does it seem that Facebook takes all of your time yet you aren't getting a return on your time spent?
If this is you, I have a recommendation for you. You need to get OFF of Facebook to do a Facebook check-up.
...2014-08-1830 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerWhy Twitter for Business? 12 Business Benefits of Using TwitterIt is challenging for marketing and business leaders in organizations big and small to prioritize where they invest their time when it comes to marketing, branding and social media. When choosing what social network they want to invest in they often choose the social networks they more easily understand the benefits.
Even smart and successful marketers and business leaders struggle with understanding not only how Twitter works but most importantly how their business can benefit from using it. Twitter can be one of the most powerful social networks to help brands build community, reach new markets, elevate...2014-08-1543 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerTwitter for Business in a NutshellTwitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life.
Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and business strategies, tactics and plans.
This is the first of a series of episodes of the Social Zoom...2014-08-1447 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerContent Marketing Strategy: Leverage What You Got to Zoom ResultsDo you wish the magical content marketing fairy would fly into your office and help you create the most amazing content that energizes and inspires your social communities, audience, customers, stakeholders and friends?
Does it seem there is simply not enough time to create relevant and helpful content that your audience will devour?
If this is you, today is your lucky day as this episode of the Social Zoom Factor podcast is loaded with tips to help you get a running start again by maximizing the use of content and resources you already have.
2014-08-1335 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerStop the Interruption MarketingWith the introduction of social media and modern marketing tactics and strategies, times are changing. Many of the old school marketing tactics that use to work for marketers in businesses from startups to Fortune 100 organizations no longer work today.
It's clear that there is not a need to send mass numbers of tweets or Facebook updates to fill space. The social inter webs are tearing at the seams with an overwhelming amount of noise. It's getting harder for brands to stand out and unfortunately many of them are falling to noisy, interruptive and spammy tactics.
I...2014-08-1230 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerTop 15 Reasons Random Acts of Marketing are Bad for BusinessRandom Acts of Marketing (RAMs) are mean little monsters. They crawl in through open cracks in marketing plans and take advantage of people who feel overwhelmed and are desperate for results. They thrive off of lack of planning, short budgets and over stressed teams. They live in digital marketing plans, social media plans, branding strategies, website development projects and go to market activities and tactics.
Although RAMs may feel good for the short term, they are very bad for business and also for the career of the person implementing them. Unfortunately even the smartest and most social s...2014-08-1136 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerBrands Can Not Own Their AudienceCan an audience or a social media branded community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community for your organization. Do you think you have a right to control them?
The truth is you can NOT own your audience. We should not be trying to control communities or the human beings within them.
It is more about communicating and engaging WITH other human beings versus communicating TO them.
Instead we should be inspiring, energizing and influencing conversation. The focus sho...2014-08-0824 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerTop 50 Ways to Energize and Inspire Your Social Media CommunitiesAre you energizing and breathing life into your online communities or are you zapping their energy?
As a community leader, the people within your social media communities are looking to you to energize, inspire, and engage them.
People want to be inspired, educated, and empowered. They want to feel like they are part of something bigger than themselves. They don't just want to be talked at, but instead talked with. They want to feel a sense of belonging and that someone cares about them.
In this episode Pam Moore, CEO Founder Marketing Nutz, ful...2014-08-0722 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerSocial Media Myths, Lies and Fairy Tales BUSTED!Feeling overwhelmed with the amount of content on the social inter webs, podcasts and videos telling you how to tweet, Instagram, Facebook, write content, build your brand, and drive real results with social media?
Do you feel that half of the advice you receive conflicts with what others have instructed you to do?
One of the biggest challenges many marketing and business leaders face is learning to separate fact from fiction. Being able to separate the myths, lies and fairy tales from the truth is a first step to achieving real business results.
In...2014-08-0628 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerStop the Excuses, Fix Your Mindset Fix Your BusinessAs entrepreneurs, marketers and business leaders, we all make excuses. It happens to the best of us. Even if we start out a project, career or new business venture with the greatest of intentions, life often gets in the way. People get in the way. Failing business systems and technology slow us down.
Many find themselves buried in challenges, obstacles and roadblocks. They often wind up settling for status quo and forget why they started the journey, the venture in the first place.
The key is to not let the challenges, obstacles and roadblocks stop...2014-08-0526 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerMove from Social Media Buzz to Social Media Bucks!Word of mouth marketing, buzz marketing, influencer marketing. You know the buzzwords maybe more than you want to. You want people talking about you and your brand.
However, you likely want social media business results even more!
Generating social media buzz is good. However, the key is being able to create buzz that helps you deliver real business results.
Buzz without bucks will not pay your team salaries, the office rent or the monthly subscriptions for all of those social media tools you are using to create all that fa...2014-08-0436 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerYour Digital Lifestyle - Is Your Social Media Addiction Providing Value?We all know that "turning off digital" is becoming harder and harder. There is literally a conversation happening 24/7, 365 days of the year that you can tap into and join instantly. It's almost as if we hear our devices whispering thing like "turn me back on, push that button, scroll me, post me, don't turn me off for so long."
Social networks, smart phones, apps, tweets, Instagram photos, text messages, Facebook posts, are Google+ conversations are becoming embedded in our digital life. 90% of mobile users keep their device within arms reach 100% of the time.
The question i...2014-08-0312 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerSocial Media Truths in a Nutshell - Separating Fact from FictionWe all know the social web is filled with a lot of fud and questionable information. Sometimes it is hard to make your way through the promises, tweets, differing opinions and more.
This episode of the Social Zoom Factor podcast provides you with 34 Social Media Truths we have known to be true.
The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology in late 2012. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used...2014-08-0134 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerSocial Trust Factor: Ignite Business Results with Authority and TrustMany marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new product with huge dreams to seriously rock the online world.
However, after a few months goes by, they realize their platform is delivering little if any results. Their audience is not engaging, clicking, or buying. Instead of an engaging platform it look like a deserted island.
So what is the problem? It could very well be they have a problem establishing trust. Does their audience...2014-07-3135 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerHow to Get Your CEO On TwitterDo you wish you could get your CEO on Twitter? Want to get your c-suite, stakeholders and team members to jump on the social networks?
Pam Moore, CEO & Founder of Marketing Nutz, full service social media, branding, digital marketing agency shares how to hand the challenge of getting your executives on twitter and other social networks. It is critical to set goals, objectives and get buy-in on your plan, versus only selling your CEO on social network platform.
Topics covered include how to get buy-in on your social business and social media plan, not just Tw...2014-07-3033 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerSocial Media Relationships, the Life Raft for Technology and Social Business ChangeWe wake up in the morning, one eye open and grab our mobile device. How do I know you do such? Because 90% of people have their mobile device within arms reach 100% of the time.
Even though you may not want to admit it, chances are you have at minimum a slight addiction problem to technology,shiny objects, Twitter birds and social networks of any and all flavors. If you don't, congratulations! Chances are you are in the minority if you are reading this blog post and listening to this podcast!
We subscribe to podcasts on...2014-07-2921 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerSocial Media Communities - Build, Grow, Nurture and SustainHow do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities?
It takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science.
Just as building relationships with human beings one to one takes time, nurturing communities to earn the support and develop loyal tribes of brand evangelists takes even more time.
Many marketing and business leaders wrongly assume they can simply hop on Facebook, LinkedIn or Twitter and have an instant community waiting on...2014-07-2833 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerBrand Humanization: Social Media Authenticity vs TransparencySocial media brand humanization requires both art and science. It is important to understand the difference between authenticity and transparency to nurture relationships and earn trust of brand evangelists.
In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, full service social branding, digital marketing, conversion optimization agency and Forbes Top 10 Social Media Power Influencer explains the difference between authenticity and transparency and why it is important that you focus on the right level of transparency to earn trust and build relationships with your audiences online.
Episode highlights:
-D...2014-07-2524 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerThe Social Employee: Ignite Employees to Brand AdvocatesMarketing and business leaders are struggling with how to best leverage social media to increase brand awareness, grow revenue, establish thought leadership and more. They want to humanize their brand but are doing such via technology and networks that make them less human versus more.
What are they missing? They are missing the greatest opportunity right within the walls of their corporation. Employees can be your most loyal brand advocates if you simply take the time to invest in them. Building and successfully implementing a solid brand advocate program tapping into the power of your employees can...2014-07-2429 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerHow to Develop Social Business Strategy and Social Media PlanBecoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology.
The goal is not to "do social media" but instead to be socially relevant. From a business perspective a goal is to build and implement a social business program that is sustainable and can help nurture relationships for both the short and long term.
Obtaining buy-in from needed stakeholders is critical for success. You must be able to clearly articulate where you are going and w...2014-07-2326 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerManage Social Media Brand Risk & Stomp Fear of StartingMany brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn't be further from the truth.
There is no opt-out button associated with social media. Chances are high that for the majority of brands, there is already a conversation happening in their honor, regardless if the brand chooses to join the conversation and contribute in a meaningful and relevant way.
Social media is going to reveal the organization...2014-07-2228 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerHow Small Business Can Win In a Big Business WorldFor small business, startups, entrepreneurs, and even "corporatepreneurs" within larger organizations, knowing the right levers to pull to gain competitive advantage can make all the difference in winning or losing.
Small businesses, startups and entrepreneurs can leverage their agility, quick decision making, personal branding, niche marketing and more to knock the socks off their competition.
In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, digital marketing agency and Forbes Top 10 Social Media Influencer explains 10 levers small business can use to rock and win against the...2014-07-2129 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerWhy Personal Branding is a Requirement Not an OptionIn today's socially connected world and 1:1 constant communication 365 days of the year, human to human communication is at the core of business and life.
The heartbeat of social media is humans. The goal for businesses and the people within them is not to "do social" but to be social. Even "being social" is often not enough. We must be socially relevant.
In this episode Pam Moore, CEO Founder of Marketing Nutz, full service social business, digital marketing, conversion optimization agency explains why the best way to be relevant is to connect as humans, to inspire...2014-07-1824 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerSocial Business, Only Guarantee is Change!The only guarantee in social business is change. The landscape and ecosystem is changing with every step we take.
It's becoming harder and harder for even the smartest marketers and business leaders to find stable ground for which to build their business.
We must realize that change is the new constant. Accepting this fact and embracing the change with a positive mental and business mindset will make or separate the successful business from the failing. We must accept an increased level of risk and fail fast vs. avoiding risk and being left behind.
...2014-07-1724 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerWhy Your Blog Sucks and How to Fix itYou launched a blog. You spent a ton of time on it. You may have built it yourself or paid some serious bucks to a designer or developer to build it for you.
You had big dreams. You had big plans. You envisioned a blog rockin' with amazing content, engagement, community and of course new business leads.
The only problem is that none of this happened. Bottom line, your blog sucks and you don't know what to do about it.
In this episode Pam Moore, CEO and Founder Marketing Nutz, social brand, digital...2014-07-1621 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerEmail marketing is NOT dead! Or is it?Generate leads and nurture relationships with email marketing. Know your customer, and provide content to help them solve business problems and achieve goals. Pam Moore CEO Founder Marketing Nutz shares 10 best practices to help you achieve results, grow your email subscriber list and meet your business goals by integrating email marketing into your customer acquisition strategies and tactics and social media and online marketing efforts. 2014-07-1523 min
Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerUnplug to Live Life Zoomed Real-Time90% of mobile phone users keep their device within arms reach 100% of the time.
In this special "Sunday Weekend edition" of the Social Zoom Factor podcast, Pam Moore shares how her family has learned to unplug and live in the moment. We must take time to rejuvenate to reinvigorate our lives and business.
Pam Moore is CEO and Founder, Marketing Nutz, social media, branding, digital marketing and conversion optimization agency. 2014-07-1309 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerBrand Humanization in a NutshellIs brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about?
Or is it more? Is it something that brands should take the time to understand?
The short answer is no, it's not just a fancy word used by lazy marketers. Brand humanization can help organizations of all sizes better connect with their audience, nurture valuable relationships and achieve their business goals.
In this 5 minute Social Zoom Factor "Take 5" episode Pam Moore, CEO & Founder Marketing Nutz, social media, digital marketing & branding agency, pu...2014-07-1206 minSocial Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | InfluencerGet Your Social Media Budget ApprovedYou can have the greatest social media marketing plan on the planet but if you don't have resource and budget to implement it's a wasted effort.
In this episode Pam Moore shares strategies, best practices and tactics for entrepreneurs, marketing and business leaders to obtain buy-in , support and budget allocation for their planned efforts integrating social media into the business. Pam is CEO and founder Marketing Nutz, a full service social media, digital marketing, branding, and conversion optimization agency .2014-07-1034 min