Shows
PPC with YRV DynamicsYouTube Shorts Has Just Changed the Lead Gen GameYousaf Yunes, CEO and Founder of YRV Dynamics, discusses the recent changes to YouTube Shorts and their implications for organic lead generation. He highlights how the new view threshold allows creators to gain views more efficiently, especially considering TikTok's regulatory challenges. Yousaf emphasizes the importance of creating engaging content and leveraging the algorithm to maximize visibility and audience engagement on YouTube.
takeaways
YouTube Shorts has reconfigured the view threshold for videos.
Views are now counted as soon as a video starts playing.
The changes are a response to TikTok's regulatory challenges.
Creating engaging content is crucial for gaining views.
Shorts...
2025-04-0616 min
PPC with YRV DynamicsGoogle Ads Shopping: TargetingYousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of shopping campaigns, focusing on targeting strategies and ways to enhance conversions. He emphasizes the importance of using PMAX shopping feeds over standard shopping campaigns, the significance of audience segmentation, and practical tips for boosting conversions through reviews, SEO, and free shipping.
takeaways
Targeting is crucial for effective shopping campaigns.
PMAX shopping feeds are more efficient than standard shopping.
Audience segments can enhance ad performance.
SEO plays a vital role in product visibility.
Including customer reviews can significantly boost conversions.
Free shipping is an essential factor for customer satisfaction.
Campaign p...
2025-03-2313 min
PPC with YRV DynamicsWall Street Journal: AI Taking over Ad Buying, My POVYousaf Yunes, CEO and Founder of YRV Dynamics, discusses the implications of AI in ad buying, emphasizing the importance of human expertise in managing campaigns. He highlights the current trends in digital marketing, particularly the rise of AI buying agents and PMAX campaigns, while cautioning against over-reliance on automation without expert oversight. The discussion also touches on the future of ad buying and the necessity of human operators in the process.
takeaways
AI will dominate ad buying, but expertise is crucial.
80% of digital media buys may be AI-directed by 2030.
Most ad campaigns fail due to lack of expertise.
High school s...
2025-03-2209 min
PPC with YRV Dynamics"How Exactly Do I Set Up Add to Carts"Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of connecting Add to Cart (ATC) functionalities within e-commerce platforms, particularly emphasizing the advantages of using Shopify. He explains the importance of establishing a solid organic traffic base before investing in paid advertising, highlighting new businesses' challenges in the digital marketing landscape.
takeaways
The question about ATC is more insightful than it seems.
Shopify is recommended for its ease of use and integration.
Building a website from scratch can be counterproductive.
CAPI (API) facilitates communication between platforms.
Connecting Shopify to Google services is straightforward.
Organic traffic is crucial before relying o...
2025-03-2010 min
PPC with YRV DynamicsI Caught a Conversion Thief In-The-ActYousaf Yunes, CEO and Founder of YRV Dynamics, shares a troubling experience he had while working with a new client. He discusses the unethical practices of a supposed 'meta expert' who mishandled advertising campaigns, deleted crucial data, and siphoned off user data from another account. Yousaf emphasizes the importance of proper campaign management, ethical practices in digital advertising, and the need for businesses to keep their data within their own accounts. He concludes with lessons learned and best practices for managing digital marketing campaigns effectively.
takeaways
The best kind of client is one who returns.
Many marketing philosophies are outdated a...
2025-03-1511 min
PPC with YRV DynamicsGoogle Ads: Conversion Rates Are the Keys to SuccessYousaf Yunes CEO & Founder of YRV Dynamics, discusses the often overlooked aspects of Google Ads, emphasizing the importance of creative content and conversion rates. He critiques the common practices of audience targeting and highlights the need for quality traffic and effective landing pages. Yousaf advocates for A/B testing to optimize landing pages and improve conversion rates, ultimately aiming for a more effective advertising strategy.
takeaways
Creative is crucial for ad performance.
Conversion rates are influenced by landing page quality.
Audience targeting is only one part of the equation.
Max clicks traffic is often low quality.
A/B testing landing p...
2025-03-1114 min
PPC with YRV DynamicsHow to Get Into Digital Marketing - Real Deal AnswerYousaf Yunes, CEO and Founder of YRV Dynamics discusses the journey into digital marketing, emphasizing the importance of understanding one's strengths, the role of AI in advertising, and the necessity of certifications like Google Ads and Meta Blueprint. He highlights the challenges of becoming an expert and the commitment required to succeed in the industry.
takeaways
The journey to becoming an expert in digital marketing is long and requires self-reflection.
Identifying your superpower in marketing is crucial for success.
Getting an agency gig is a great way to start in digital marketing.
AI simplifies some aspects...
2025-03-1014 min
PPC with YRV DynamicsThree Years of Agency Growth: A Reflection on YRV DynamicsYousaf Yunes, CEO and Founder of YRV Dynamics, reflects on the journey of his agency, YRV Dynamics, over the past three years, sharing insights and lessons learned from each year.
He discusses the challenges faced in the first year, the growth experienced in the second year, and the importance of organic marketing and building relationships. Yousaf emphasizes the need for side hustles and the significance of scaling a business for future success.
takeaways
Today marks three years since I started my agency.
Each year brought different challenges and lessons.
The first year was filled with uncertainty and fear.
Having a si...
2025-03-0520 min
PPC with YRV DynamicsGoogle Analytics: Performance Check-Ins Start HereYousaf Yunes, CEO and Founder of YRV Dynamics, discusses the critical role of Google Analytics in digital marketing, emphasizing its importance for understanding traffic sources and conversion metrics. He shares insights on how to effectively analyze data to improve ad performance and audience targeting, highlighting the need for a comprehensive view of marketing strategies. Yousaf also addresses common pitfalls and cyclical trends in consumer behavior, advocating for a proactive approach to data analysis.
takeaways
Many entry-level marketers overlook Google Analytics.
Experienced marketers prioritize Google Analytics for insights.
Traffic fluctuations can indicate deeper issues.
High cost per clicks may signal mid-funnel...
2025-03-0208 min
PPC with YRV DynamicsThe Latest Entry In the Podcast GameYousaf Yunes, CEO and Founder of YRV Dynamics discusses the evolving landscape of media, particularly the rise of podcasts as a platform for political discourse. He highlights Gavin Newsom's foray into podcasting as a strategic move in his political career, while contrasting it with the traditional legacy media. The discussion delves into the importance of authenticity and personal storytelling in podcasting, especially for politicians, and the challenges they face in connecting with audiences in a genuine way.
takeaways
Gavin Newsom's podcast is a strategic political move.
Podcasts are bridging the gap between politicians and the public.
Legacy media often overlooks...
2025-02-2815 min
PPC with YRV DynamicsAgency for Agencies = SCAM and RIPOFF Yousaf Yunes CEO and Founder of YRV Dynamics discusses the challenges and pitfalls of lead generation tactics used by agencies. He emphasizes the importance of organic lead generation over aggressive sales tactics and highlights the need for genuine engagement with potential clients. Yousaf shares examples of ineffective outreach strategies and warns against scrupulous practices that can harm businesses. He advocates for a results-driven approach to lead generation and encourages listeners to focus on building their digital presence organically.
takeaways
The best lead generation is organic, not paid.
Many lead generation tactics are aggressive and intrusive.
Scrupulous practices can lead to...
2025-02-2725 min
PPC with YRV DynamicsGoogle Ads Impression Share: How to Manipulate It In Your FavorYRV Dynamics CEO and Founder: Yousaf Yunes delves into the concept of impression share, particularly in the context of local advertising. He explains how impression share affects lead generation and discusses the importance of ad relevancy and quality score. Yousaf also shares strategies for effective keyword targeting and emphasizes the significance of mid and top funnel marketing in driving conversions.
takeaways
Impression share is crucial for local ads.
Quality score impacts ad visibility and bidding.
Brand terms provide an automatic edge in ads.
Smart bidding can enhance keyword targeting.
Traffic can be affected by competitors using SEMrush.
Mid and top...
2025-02-2509 min
PPC with YRV DynamicsMore Work and Less Pay????!!!Yousaf Yunes discusses the complexities of client relationships, particularly focusing on a long-term client who has increasingly requested discounts. He reflects on the balance between providing quality service and maintaining fair pricing, emphasizing the importance of recognizing when to say no to clients who may be taking advantage of the partnership. Yousaf shares insights on negotiation tactics, the impact of client expectations on service delivery, and the necessity of ensuring a positive relationship that benefits both parties.
takeaways
It's important to allow clients to ask for one big favor occasionally.
Frequent discount requests can strain client relationships.
Service quality should...
2025-01-3010 min
PPC with YRV DynamicsMax Conversions vs. Max Conversion Value Yousaf Yunes discusses the differences between maximized conversions and conversion value in digital marketing. He explains how each strategy targets different types of consumers and how to effectively use TCPA and TROAS for campaign optimization. The discussion emphasizes the importance of understanding these concepts for successful e-commerce advertising.
takeaways
Maximized conversions focus on quantity over quality.
Conversion value targets higher-end buyers who spend more.
TROAS optimizes for higher-priced items when available.
Max conversions are great for learning campaigns before switching.
TCPA is about targeted cost per acquisition, different from max conversions.
ATC (Add to Cart) is the first level of...
2025-01-2806 min
PPC with YRV DynamicsRetainer vs. HourlyYousaf Yunes discusses the ongoing debate between retainers and hourly rates in the context of PPC (Pay-Per-Click) advertising. He emphasizes the importance of focusing on results rather than hours worked, arguing that clients often undervalue the expertise required for effective advertising. Yousaf shares insights on how retainers can provide better value and results for clients, as they allow for the involvement of experienced professionals and resources. He also highlights the pitfalls of opting for lower hourly rates and the potential consequences of hiring less experienced individuals.
takeaways
Retainers should focus on results, not hours worked.
Clients often lose sight of...
2025-01-2611 min
PPC with YRV DynamicsExperts Charge Expert RatesYousaf Yunes addresses the increasing inquiries about breaking into PPC and paid ads, particularly in light of economic challenges. He emphasizes the importance of expertise, mentorship, and understanding conversions in advertising. Yousaf discusses the value of certification and continuous learning, advocating for a professional approach to advertising services. He also highlights the need for building trust through case studies and proven results to command expert rates in the industry.
takeaways
The demand for PPC skills is rising due to economic shifts.
Expertise in advertising is crucial for success.
Understanding conversions is key to effective ad campaigns.
Ads are easy to...
2025-01-2316 min
PPC with YRV DynamicsWhat Goals Will You Follow Through in 2025Yousaf Yunes discusses the importance of setting clear goals for the new year, focusing on taxes, contracts, and client satisfaction as key areas for business success. He emphasizes the need for effective scaling and the importance of having a reliable team to manage operations. Yousaf also highlights the significance of taking actionable steps towards fulfilling promises made to oneself and the business, ensuring progress throughout the year.
takeaways
Reflect on areas of improvement for the new year.
Prioritize taxes and contracts in business planning.
Scaling requires delegation and trust in your team.
Client satisfaction is crucial for long-term success.
Start sm...
2025-01-2114 min
PPC with YRV DynamicsViral Coverage From the LA FireYousaf Yunes discusses the impact of viral media coverage on political figures, particularly focusing on Gavin Newsom and the response to California's ongoing fires. He contrasts authentic, raw moments captured by media with the manufactured responses of politicians, emphasizing the importance of genuine leadership in times of crisis. Yousaf critiques the political landscape in California, calling for a reevaluation of leadership roles and accountability.
takeaways
Viral moments can reveal the true character of leaders.
Authenticity in media coverage resonates more than scripted responses.
Politicians often struggle to respond to real-time crises.
Social media can amplify both positive and negative aspects...
2025-01-2011 min
PPC with YRV DynamicsTikTok: How did We Get to this PointYousaf Yunes discusses the complexities surrounding TikTok's ownership and its implications for users in the United States. He highlights the differences in how TikTok is perceived and used in China versus the U.S., the challenges of foreign ownership of social media platforms, and the potential future of content creation in a landscape increasingly focused on national security and digital privacy.
takeaways
TikTok was originally known as Musically and is owned by ByteDance.
The app serves different purposes in China and the U.S.
There are concerns about data being funneled back to China.
The U.S. government has pressured...
2025-01-1914 min
PPC with YRV DynamicsLA Fires and Lessons in FailureYousaf Yunes shares his personal experiences and reflections during the recent fires in Hollywood. He discusses the impact of the fires on the community, the response from local authorities, and the importance of preparedness in the face of emergencies. Yousaf emphasizes the need for accountability among leaders and the significance of community support during crises. He concludes with thoughts on resilience and the lessons learned from the experience.
takeaways
Witnessing the fires was a surreal experience.
Community support is crucial during emergencies.
The lack of police presence during the evacuation was alarming.
Preparedness is essential for personal safety.
Government accountability...
2025-01-1824 min
PPC with YRV DynamicsThe Media Landscape: A Shift in PowerYousaf Yunes discusses the shifting landscape of media, contrasting traditional media with new media, particularly in the context of political advertising and digital marketing. He emphasizes the importance of digital platforms like YouTube and podcasts for effective audience engagement and targeting. Yunes critiques the reliance on traditional media, highlighting the inefficiencies and declining effectiveness of television advertising. He also explores the implications of these changes for businesses and marketers, urging them to adapt to the new media environment to remain competitive.
takeaways
Digital marketing is essential for modern businesses.
Traditional media is losing its effectiveness.
Engaging content on platforms like...
2025-01-0817 min
PPC with YRV DynamicsMastering HVAC Leads: Google and Meta StrategiesIn this conversation, Yousaf Yunes discusses effective advertising strategies for HVAC services, focusing on Google Ads and Meta Ads. He emphasizes the importance of optimizing ad campaigns, using local and long-tail keywords, and the role of CRM in lead scoring. The discussion also highlights the significance of organic reach through platforms like YouTube and the necessity of tailored landing pages for different service areas.
takeaways
Limit your conversion mixing in Google Ads.
Break out call ads from submit lead forms.
Use local keywords for better targeting.
Dynamic keyword insertion can enhance ad relevance.
Lead scoring helps identify quality leads.
Negatively...
2025-01-0715 min
PPC with YRV DynamicsThe Price of Being Nice to Your CompetitionYousaf Yunes shares his experiences and insights on the importance of kindness, mentorship, and maintaining positive relationships in the business world. He discusses various interactions with individuals seeking help, the misunderstandings that can arise from offers of assistance, and the value of helping competitors. Yousaf emphasizes that generosity and a warm heart can lead to unexpected opportunities and connections, while negativity can have lasting consequences. He encourages listeners to keep an open door for collaboration and support, regardless of past experiences.
takeaways
If you're asking a bunch of strangers for advice, you're probably not ready.
Helping others can sometimes be...
2025-01-0617 min
PPC with YRV DynamicsWe are in a Trust RecessionYousaf Yunes discusses the current challenges in pay-per-click (PPC) advertising, emphasizing the difficulties in achieving conversions despite the rise of AI tools. He introduces the concept of a 'trust recession' in the advertising industry, where clients are often misled by unqualified service providers. Yousaf highlights the importance of building trust through comprehensive service offerings and the need for advertisers to deliver real results rather than just setting up ads. He also touches on the changing landscape of influencer marketing and course selling, suggesting that community engagement is becoming more valuable.
takeaways
PPC is increasingly challenging due to market saturation.
AI t...
2025-01-0509 min
PPC with YRV DynamicsThe Fine Line of Free AdviceYousaf Yunes discusses the importance of leveraging knowledge and experience to attract clients, the balance of providing free advice, and the significance of establishing domain authority. He shares personal anecdotes about client relationships and emphasizes the value of giving back to the community through pro bono work. The discussion culminates in key takeaways for listeners to enhance their business strategies and future insights.
takeaways
The brain is the most powerful tool for attracting clients.
Giving away too much free advice can lead to exploitation.
Establishing domain authority is crucial for credibility.
Your online presence serves as your business card.
Pro...
2025-01-0413 min
PPC with YRV DynamicsFree Promotion for Your Business, Do this Immediately, Get Off Your A$$Yousaf Yunes emphasizes the importance of taking action in business, particularly in content creation and digital marketing. He discusses the necessity of consistently producing content to attract leads and grow a business. Yousaf advocates for maximizing free digital platforms to establish an online presence and build a community. He shares insights on the journey of content creation, the benefits of organic growth over paid advertising, and encourages listeners to overcome their fears and start creating content immediately.
takeaways
Business is cutthroat; don't wait to start.
Maximize your digital content creation efforts.
Consistency is key in building an online presence.
Leverage...
2024-12-2918 min
PPC with YRV DynamicsAlways Moving Forward: The Key to Business SuccesYousaf Yunes discusses the critical importance of always moving forward in business and personal matters. He emphasizes the need for leaders to look beyond immediate challenges and plan for future objectives. Through personal anecdotes, he illustrates how effective leadership involves balancing daily tasks with strategic foresight, ensuring that teams are not overwhelmed by current workloads but are also prepared for upcoming opportunities and challenges.
takeaways
Always prioritize moving forward in business and life.
Leadership requires looking beyond immediate challenges.
It's essential to balance daily tasks with future planning.
Effective client management means running the account, not being run by it.
P...
2024-12-2810 min
PPC with YRV DynamicsSubscriber Requested: Unlocking PMAXYousaf Yunes discusses the effectiveness of Performance Max (PMAX) campaigns in Google Ads, emphasizing their role in audience acquisition and targeting. He explains the importance of brand search in conversion tracking and provides insights on setting up and scaling PMAX campaigns effectively. The discussion also highlights the significance of dedicated creative assets for better performance and the potential for community engagement through shared experiences and resources.
takeaways
One good PMAX campaign can be sufficient for upper and mid-funnel marketing.
PMAX utilizes various Google Ads platforms to reach different audiences.
Understanding audience types like in-market and affinity is crucial for PMAX...
2024-12-2612 min
PPC with YRV DynamicsStart Building Your Digital Real Estate: Grow Your BusinessYousaf Yunes emphasizes the critical importance of being an expert in your field and leveraging platforms like YouTube to showcase that expertise. He discusses the necessity of creating content to attract clients organically, rather than relying solely on paid advertising. Yousaf highlights the concept of 'digital real estate' as a means to generate leads and encourages listeners to take action by producing content that demonstrates their knowledge and skills.
takeaways
Being an expert is crucial for business success.
Starting a YouTube channel can significantly boost visibility.
Content creation is a powerful tool for attracting clients.
Organic marketing is often more e...
2024-12-2516 min
PPC with YRV DynamicsTikTok Ban: My ThoughtsYousaf Yunes discusses the cultural differences between TikTok in the United States and China, emphasizing the entertainment-focused nature of the platform in the U.S. compared to its educational use in China. He raises concerns about the App Protection Act and the implications of having a foreign-owned app like TikTok, particularly regarding national security and data privacy. Yousaf argues for the necessity of a U.S.-based TikTok to protect user information and addresses the broader implications of technology ownership in the context of privacy and security.
takeaways
TikTok serves different purposes in the U.S. and China.
The App P...
2024-12-2411 min
PPC with YRV DynamicsFriends and Family in BusinessIn this conversation, Yousaf Yunes discusses the roles of family and friends in personal and business life. He emphasizes the importance of family as a constant support system compared to the transient nature of friendships. Yousaf shares insights on navigating business relationships, the emotional attachment to one's business, and the significance of legacy. He encourages listeners to seek guidance from their networks and to consider the roles they want their family and friends to play in their business endeavors.
takeaways
Family is often more important than friends.
Friends can be skittish and come and go.
It's crucial to be careful...
2024-12-2317 min
PPC with YRV Dynamics100+ Layoffs Already Before OMD's Acquisition of IPGYousaf Yunes discusses the implications of IPG's takeover by OMD, focusing on the immediate layoffs and the long-term effects on employees. He emphasizes the importance of client relationships in the agency world and the challenges faced by older employees in maintaining their positions. Yousaf also highlights the strategic motivations behind agency mergers, primarily centered around client acquisition rather than talent. He concludes with advice for younger professionals on planning their careers and considering entrepreneurship as a viable path.
takeaways
Over a hundred employees have already been laid off due to the takeover.
The layoffs could reach into the thousands as...
2024-12-1509 min
PPC with YRV DynamicsOMD Buying IPG: Navigating Corporate TakeoversYousaf discusses his experiences in the media industry, particularly focusing on corporate takeovers, agency politics, and the importance of leadership in navigating career challenges. He shares personal anecdotes from his time at IPG and other agencies, emphasizing the need for strong client relationships and adaptability in a rapidly changing corporate landscape. Yousaf also reflects on the evolution of company loyalty and the necessity of having a side hustle in today's job market.
takeaways
OMG Omnicom Media Group's acquisition of IPG is significant.
Agency politics can heavily influence career trajectories.
Building strong relationships is crucial in agency work.
Being indispensable can l...
2024-12-0912 min
PPC with YRV DynamicsAgency Service Vendors Need to Stop SpammingYousaf expresses his frustration with vendors who reach out for lead generation, emphasizing the importance of building relationships and focusing on contracts rather than leads. He discusses the ineffectiveness of traditional lead generation services and advocates for a community-driven approach to client acquisition. Yousaf highlights the need for genuine connections and the value of offering expertise and advice to potential clients, rather than simply pushing for sales.
takeaways
Vendor outreach can be annoying and ineffective.
Leads are not as valuable as contracts.
Building a community leads to client growth.
Offering free advice builds relationships.
Salespeople should focus on retainers, not j...
2024-12-0915 min
PPC with YRV DynamicsMy Thoughts on Client DiscountsYousaf discusses the complexities of client discounts in small business and freelance work. He shares personal experiences with clients requesting discounts and emphasizes the importance of establishing a mutual commitment when offering discounts. The conversation highlights the need for clear communication and the significance of negotiating with business owners rather than intermediaries. Yousaf also stresses the value of rewarding good clients and maintaining healthy business relationships.
takeaways
Clients often request discounts, which is a common scenario.
It's essential to have a process in place for handling payment issues.
Offering discounts should come with a clear understanding of mutual benefits.
Establishing...
2024-12-0811 min
PPC with YRV DynamicsEvery Relationship Moving Forward MattersYousaf Yunes discusses the importance of building relationships in the industry, particularly with competitors. He emphasizes that networking can lead to profitable ventures and that being helpful and friendly is crucial for success. Yousaf shares his experiences with platforms like Upwork and Fiverr, highlighting the need to establish connections rather than just focusing on transactions. He advocates for collaboration and mutual support among agencies to strengthen the industry as a whole.
Building relationships is key to success in the industry.
Networking with competitors can lead to profitable opportunities.
Imitation can be a form of flattery and inspiration.
Being helpful and...
2024-12-0713 min
PPC with YRV DynamicsPermanent Campaigning: Feeding Your CommunityYousaf discusses the concept of 'permanent campaigning' as a strategy for both political campaigns and marketing. He emphasizes the importance of consistent content creation and engagement to build a community and grow an audience. By sharing personal experiences and insights, he illustrates how a permanent campaign mindset can lead to collaboration and networking opportunities, ultimately benefiting business growth.
takeaways
Permanent campaigning is essential for political and marketing success.
Consistent content creation keeps the audience engaged.
Small businesses must commit to regular posting to build an audience.
Engagement is key to growing a community.
Collaboration can lead t...
2024-12-0510 min
PPC with YRV DynamicsIf You're Not an Expert, Then Get the F*CK OutYousaf Yunes discusses the critical importance of being an expert in one's field, particularly in PPC and digital marketing. He emphasizes the detrimental effects of misrepresentation and the need for proper mentorship and training. The conversation also highlights clients' responsibilities in managing expectations and the importance of following expert recommendations to succeed. Yousaf shares personal anecdotes to illustrate these points and stresses that true expertise is demonstrated through experience and results.
takeaways
Being an expert is crucial in any vocation.
Misrepresentation can harm both individuals and the industry.
Clients must take responsibility for their own success.
Proper mentorship is essential f...
2024-12-0311 min
PPC with YRV DynamicsThe Hierarchy of Consumers in Google AdsYousaf Yunes discusses the different levels of consumers in Google Ads, emphasizing the importance of targeting tier one consumers who are loyal and likely to make purchases. He categorizes consumers into gold, silver, and bronze levels, explaining their behaviors and how to convert them into loyal customers. Yunes also highlights the pitfalls of focusing on click-based strategies rather than conversion-based approaches, urging marketers to prioritize genuine consumer engagement over mere clicks.
The official YouTube video on this particular episode can be found here
takeaways
Only 1-5% of Google Ads traffic consists of gold consumers.
Gold consumers are highly loyal and bu...
2024-12-0207 min
PPC with YRV DynamicsMastering Community Growth for Business SuccessYousaf Yunes discusses the importance of building domain authority and community in business growth. He emphasizes the need for networking and referrals, particularly in the PPC industry, and highlights the significance of conversion tracking for successful advertising. Yousaf shares insights on establishing respect and authority within the community, and the necessity of helping others to grow a referral network. The conversation concludes with a call to action for listeners to focus on community building and becoming specialists in their fields.
takeaways
Think in terms of domain authority, not just leads.
Building relationships with competitors can lead to referrals.
Referral business...
2024-11-3012 min
PPC with YRV DynamicsGrow Your Business, By Growing Your CommmuniityYousaf Yunes discusses the importance of growing your business footprint through community building, particularly using platforms like WhatsApp. He emphasizes the value of creating a supportive network of peers rather than just focusing on acquiring customers. By sharing content and engaging with others in the industry, businesses can foster brand loyalty and create referral networks that lead to organic growth. Yousaf also highlights the significance of being respected among peers and the benefits of collaboration in achieving business success.
takeaways
Visualize your business and its potential.
Focus on building a community of brand loyalists.
WhatsApp can serve as a safe a...
2024-11-2919 min
PPC with YRV DynamicsBuild Relations Stop Focusing Only on TransactionsIn this conversation, Yousaf Yunes discusses the significance of leveraging YouTube for brand awareness and lead generation for small businesses. He emphasizes the importance of relationship marketing, suggesting that businesses should focus on helping potential clients rather than viewing interactions as purely transactional. Yousaf shares insights on how to build a loyal audience by providing value and creating content that addresses the needs of viewers. He encourages listeners to think of leads as opportunities to expand their network and influence, rather than just potential sales.
takeaways
YouTube can significantly boost brand awareness for small businesses.
Organic leads require patience and...
2024-11-2711 min
PPC with YRV DynamicsUnlocking Brand Awareness with YouTube Shorts (pt 2)
In this conversation, Yousaf Yunes discusses the effectiveness of YouTube Shorts for brand awareness and audience engagement. He shares insights on the performance of his long-form videos compared to Shorts, highlighting the significant growth in views and the importance of general topics in attracting a wider audience. Yousaf emphasizes the need for entry-level content to draw in potential clients and generate leads through YouTube, ultimately advocating for a strategic approach to content creation that balances advanced topics with accessible how-to videos.
YouTube Shorts can significantly boost brand awareness.
Long-form videos may not always perform well.
Engaging content can lead to...
2024-11-2611 min
PPC with YRV DynamicsYouTube Shorts for Small Business--- Free Awareness BuildingIn this conversation, Yousaf Yunes discusses the dynamics of leveraging creative platforms like Fiverr and Upwork for business growth. He emphasizes the importance of YouTube Shorts as a powerful tool for engagement despite challenges in converting views into actionable leads. Yousaf shares insights on viewer behavior, the significance of awareness in marketing, and strategies for effective content creation that can drive business opportunities.
takeaways
Engagement through YouTube Shorts can significantly boost visibility.
Understanding viewer behavior is crucial for improving conversion rates.
Short-form content can be an effective way to generate awareness.
Awareness is a key metric in digital marketing success.
C...
2024-11-2414 min
PPC with YRV DynamicsAgency Leadership: Year 2 of YRV DynamicsIn this conversation, Yousaf Yunes reflects on his journey of starting and growing his agency from its inception to its second year. He discusses the challenges faced with low-paying clients, known as 'ankle biters', and how these experiences shaped his approach to client management and pricing. Yousaf shares insights on the importance of building confidence in his services, the evolution of his agency, and the lessons learned along the way. He emphasizes the significance of nurturing client relationships and the value of being able to command higher rates as the agency matures.
takeaways
Starting an agency can be daunting and...
2024-11-2315 min
PPC with YRV DynamicsAgency Leadership: Year 1 of My Agency, YRV DynamicsYousaf Yunes shares his journey of agency leadership and the challenges of his first year as an entrepreneur after being laid off from his previous agency in February 2022. Here are the key takeaways:
Facing Unexpected Challenges:
Yousaf was second-in-command at a 15-person agency when the entire team, including the founders, was laid off.
He started his own business with his former VA, Irina, and her partner, Vaughn, forming YRV Dynamics.
Building from Scratch:
Yousaf's early days were tough with minimal infrastructure, no line of credit, and struggles to secure and retain clients.
He recalls...
2024-11-2112 min
PPC with YRV DynamicsAgency Leadership: Engaging Your CommunityYousaf Yunes discusses the growth of his community and the importance of engagement in social media. He shares insights on content creation, particularly the effectiveness of YouTube Shorts compared to long-form videos. Yousaf emphasizes the need for diversity in content to attract a broader audience and highlights the shift in YouTube's algorithm towards view rates over subscriber counts. He concludes with thoughts on monetizing views and future strategies for content creation.
Chapters
00:00 State of the Union: Community Growth and Engagement
03:02 The Power of Engagement in Social Media
05:55 Content Creation: Shorts vs. Long Form
09:02 Diversity in Content and Audience
11:59 The Shift i...
2024-11-1815 min
PPC with YRV DynamicsFrom Bots to Buyers: How to Find Real Consumers with Google AdsYousaf Yunes discusses the critical distinction between signals and data in PPC advertising, emphasizing the importance of actionable insights over mere metrics. He highlights the prevalence of spam traffic and the inadequacy of quality scores, advocating for a focus on real-time consumer engagement signals such as Add to Cart (ATC) metrics. The discussion also covers strategies for maximizing consumer value and improving conversion rates through effective ad targeting and algorithm utilization.
takeaways
Signals are more actionable than data.
30-50% of click traffic is spam.
Quality scores are obsolete in PPC.
Focus on Add to Cart as a human signal.
Maximize...
2024-11-1710 min
PPC with YRV DynamicsAgency Leadership: Becoming a Swiss Army Knife for Your Clients
Yousaf Yunes shares valuable lessons about agency leadership, the future of digital marketing, and the importance of evolving with industry trends. Speaking from Runyon Canyon, he reflects on a conversation with a friend aiming to expand their SEO expertise into Google Ads and PPC, highlighting the growing necessity for agencies to become "Swiss army knives" by diversifying their offerings.
Yousaf predicts significant changes by 2026, with advancements in tools like Canva and the increasing ease of ad creation. He emphasizes the importance of strong foundations, such as certifications like Meta Blueprint, mentorship, and building expertise before charging premium...
2024-11-1615 min
PPC with YRV DynamicsManaging Partner Joshua Krafchick EXPOSES 369 Financial Secrets!In this interview, Yousaf Yunes interviews Joshua Krafchick, Managing Partner at 369 Financial. He shares his journey and insights into the world of finance, entrepreneurship, and wealth management. Joshua's unique approach to financial planning is shaped by his early entrepreneurial spirit—starting from selling golf balls on the course as a kid to becoming a highly personalized, client-centered financial advisor.
Here are some key highlights from the conversation:
Early Roots and Entrepreneurial Spirit Joshua’s story begins with his natural inclination towards business and finance, even as a child. His early ventures taught him the basics of c...
2024-11-1534 min
PPC with YRV DynamicsAgency Leadership: End of Year ReflectionsYousaf Yunes reflects on his journey from agency roles to founding YRV and shares valuable lessons on navigating agency life and entrepreneurship. He emphasizes that while large agencies often offer stability, they can be limiting and vulnerable to economic downturns, as he experienced with company layoffs. This inspired him to start his own agency, recognizing the importance of having multiple revenue streams and projects to maintain stability and growth.
Starting YRV was challenging, particularly in the first year, without resources like credit lines, tools, or a robust team. However, Yousaf credits his early clients, who transitioned with...
2024-11-1416 min
PPC with YRV DynamicsAgency Leadership: Large Agencies and How Media Buying Has ChangedYousaf reflects on a podcast episode about the shift away from traditional ad agencies as digital ad buying becomes more accessible for companies, especially on platforms like Google and Meta. Historically, ad agencies played a key role in navigating complex TV ad buys, but today’s PPC (pay-per-click) advertising allows even major brands to handle media in-house, reducing the need for agencies.
Yousaf highlights how digital platforms, from YouTube to podcasts, are increasingly influential, especially for younger audiences who bypass TV. This shift is also evident in political media, where digital channels offer diverse perspectives not always re...
2024-11-1212 min
PPC with YRV DynamicsManual CPC SucksYousaf Yunes addresses a common concern about pay-per-click (PPC) advertising, particularly the differences between manual cost per click (CPC) and max clicks strategies, and their impact on conversion rates. He shares insights based on a subscriber question regarding poor conversion results when using manual CPC and explores whether switching to max clicks would be beneficial.
Yousaf explains that both manual CPC and max clicks approaches often lead to inefficient ad spending. While manual CPC allows for more control over bid prices, it still results in overspending, especially if set too low, as higher-value "gold" consumers are unlikely...
2024-11-1111 min
PPC with YRV DynamicsAgency Leadership: Being Open to New POVs in Tech
In a recent podcast, Yousaf Yunes, CEO and Founder of YRV Dynamics, emphasized the importance of adaptability and a holistic approach in digital marketing. He advocates for the Single Themed Ad Group (STAG) strategy over the traditional Single Keyword Ad Group (SKAG) method, citing challenges like increased competition and exposure through tools like SEMrush. Yousaf advises marketers to leverage broad match keywords, smart bidding, and dynamic keyword insertion to optimize campaigns effectively.
He also highlights the limitations of relying solely on metrics like impression share, which only account for bids a campaign qualifies for, and stresses the need to...
2024-11-1013 min
PPC with YRV DynamicsAgency Leadership: Expanding Your SuperpowerYousaf Yunes, shares insights on scaling a PPC (Pay-Per-Click) business and expanding service offerings to enhance client retention and revenue. He emphasizes the importance of starting with a strong foundational skill—such as PPC, creative services, or email marketing—and mastering it before diversifying. The approach involves gradually incorporating complementary services, like creative strategy or email campaigns, which align with existing expertise and client needs.
Yousaf highlights the value of offering multiple services to prevent clients from seeking comprehensive solutions elsewhere. He stresses the importance of understanding the client’s perspective, where the final conversion is what matter...
2024-11-0911 min
PPC with YRV DynamicsAgency Reflections: Building Community, Content, and Authentic Digital Presence
Yousaf Yunes shares an engaging monologue from Runyon Canyon Park in Los Angeles, emphasizing its natural beauty and serene atmosphere, particularly at night. He recounts how the park serves as a place of solace amidst the demanding nature of managing his own ad agency. Transitioning into broader insights, Yousaf discusses the recent election and highlights the Red Side's successful use of social media through captivating events that resonated widely, such as the "garbage truck" stunt and working briefly at McDonald's. These tactics, which generated significant online attention, stand in contrast to the Blue Side’s lack of dynamic content....
2024-11-0720 min
PPC with YRV DynamicsMeta Blueprint Certification: 2015 to TodayYousaf Yunes, CEO and Founder of YRV Dynamics discusses the journey of Meta's Blueprint certification program from its early days as Facebook Blueprint in 2015 to today's robust Meta Blueprint initiative. This comprehensive talk dives into key developments across the years, such as the introduction of the certification in 2016, the impact of iOS 14 on digital advertising, and the pivotal role of the Conversion API (CAPI) in maintaining ad tracking efficacy. Yousaf highlights the rise of conversion funnels, the effects of the 2020 pandemic on e-commerce behavior, and the 2021 rebranding to Meta Blueprint.
Looking ahead, Yousaf Yunes anticipates exciting advancements...
2024-11-0709 min
PPC with YRV DynamicsSpecial Election Episode: Power of Podcasts in 2024In this episode, Yousaf Yunes discusses the impact of media strategies in recent elections, focusing on how one side leaned heavily into mainstream podcasts, notably Joe Rogan’s, while the other relied on legacy media and niche podcasts. This approach reflects a shift in media consumption trends and offers insights for marketers and PPC strategists. Yousaf emphasizes the power of choosing impactful media platforms, noting how brands can leverage targeted advertising on popular channels.
He further encourages marketers to expand their professional footprint through content creation, such as blogs, vlogs, and podcasts. Beyond client work, he advocates fo...
2024-11-0608 min
PPC with YRV DynamicsThe Behind the Scenes Story on PMAX's CreationYousaf Yunes, CEO and Founder or YRV Dynamics narrates the the story behind the creation of PMAX. Performance Max (PMAX) was one of Google Ads' boldest undertakings. Aiming to revolutionize digital advertising through a single AI-driven campaign that spans Google's entire ecosystem—Search, Display, YouTube, Gmail, Discover, and Maps—it promised simplicity and seamless automation. However, the journey to create it was riddled with challenges, from internal skepticism to ethical concerns.
0:00 – Introduction to Performance Max (PMAX)
1:30 – Development Challenges and Internal Skepticism
3:00 – Ethical Concerns and Privacy Considerations
FInd out more by viewing YRV Dynamics...
2024-11-0405 min
PPC with YRV DynamicsPPC Pricing: LIVE QA Setting Rates That Reflect Your WorthAre you struggling to figure out how much to charge for your PPC Pay Per Click freelance or small agency services?
Whether you're transitioning from a large agency with massive budgets or just starting, pricing yourself can feel tricky. In this video, we’ll walk you through essential steps to determine your true value, avoid the “$400/ per month Trap,” and ensure your pricing reflects the skills and time you bring to your clients.
Learn tips for calculating your rate, structuring your time effectively, and setting up your contracts for long-term success.
00:00 Pricing Dilemma – Setting th...
2024-11-0211 min
PPC with YRV DynamicsLive QA! Get High Quality Leads on Google Ads (6 min)Yousaf, CEO and Founder of YRV Dynamics, discusses in a LIVE QA how to get high quality from your Google Ads from Lead Scoring via CRM. Discover why CRMs like HubSpot, Pipeline & GoHighLevel are essential for effective Google Ads in 2025. We'll explore lead scoring, enhanced conversions, and the best practices for excluding low-quality leads by location. Watch now to master Google Ads and get more qualified leads for your business
0:00 Introduction to Lead Quality in Competitive Niches
1:19 Importance of CRMs and Lead Scoring
4:37 Optimizing Google Ads for Qualified Leads
V...
2024-11-0206 min
PPC with YRV DynamicsLIVE! Google Ads Workshop and QALIVE! Google Ads Workshop with YouTube subscribers. In this conversation, Yousaf Yunes discusses various strategies for optimizing Google Ads, particularly in the medical industry.
He emphasizes the importance of focusing on conversions rather than just clicks, the need for proper tracking and attribution, and the effectiveness of different ad types such as call ads. The discussion also covers the significance of brand advertising and how it can complement non-brand efforts to improve overall marketing performance.
-Max clicks can lead to a high percentage of spam traffic.
-It's crucial to set up conversion tracking...
2024-10-3016 min
PPC with YRV DynamicsGoogle's Garage BeginningsGoogle’s story began with two Stanford PhD students, Larry Page and Sergey Brin, who shared a curiosity about organizing the vast, chaotic information on the early internet. Despite a rocky start to their friendship, they collaborated to create a revolutionary search engine that could analyze website connections rather than just counting keywords—something no one had tried before. Their 1996 research project, called 'Backrub,' aimed to rank sites by quality, not just keywords. They later renamed it Google, inspired by the word ‘googol,’ representing their vision to organize an endless amount of web data. But there was a catch—th...
2024-10-2804 min
PPC with YRV DynamicsBoosting Real Estate PPC Conversions: Top Tips for Realtors on Google Ads & Lead NurturingYousaf Yunes, CEO and Founder of YRV Dynamics, provides guidance to real estate professionals on creating high-conversion ad campaigns. Here’s a summary of his key points: Ad Objective Selection:
Yousaf discusses the benefits of using the “no objective” option in Google Ads to provide broader placement and creative control. By skipping pre-set objectives, ad buyers can optimize more freely, catering to specific needs and maximizing flexibility in targeting and ad types.
Compelling Ad Copy and Clear Calls to Action: He emphasizes the importance of including strong, direct calls to action (CTAs) in the ad copy...
2024-10-2713 min
PPC with YRV DynamicsAgency Motivation: Being the Best (3 Min audio-short episode)Agency Motivation Discussion with Yousaf Yunes, YRV Dynamics Founder & CEO:
As a PPC agency, what sets us apart is our expertise, certifications, and proven results. In this competitive industry, being the best isn't optional—it's essential. Our Meta Blueprint and Google Ads certifications demonstrate our proficiency, but true success comes from applying this knowledge in our campaigns.
Our case studies highlight how we've boosted conversions, reduced costs, and maximized client returns. Every client interaction is an opportunity to showcase our skills and reinforce why they chose us. Being the best requires constant growth, surpassing expectations, an...
2024-10-2502 min
PPC with YRV DynamicsBoost Your Google Ads' Performance with Dynamic Keyword Insertion: Higher CTR & ConversionsIn this conversation, Yousaf Yunes discusses the importance and implementation of Dynamic Keyword Insertion (DKI) in Google Ads. He explains how DKI can enhance ad engagement and conversion rates by automatically incorporating relevant keywords and locations into ad copy. The discussion covers the benefits of DKI, including improved click-through rates (CTR) and conversion rates, as well as practical steps for setting it up. Yousaf also highlights advanced features like countdown timers to create urgency in ads, emphasizing the need for marketers to leverage algorithms for better results.
takeaways
Dynamic Keyword Insertion can significantly improve CTR and conversion rates.
Using algorithms...
2024-10-2312 min
PPC with YRV DynamicsYouTube Shorts Are Now 3 Minutes LongBeware the Ides of October! On October 15th, YouTube will release an update extending YouTube Shorts to 3 minutes. This means more storytelling, advertising space, and notable creators joining. The update includes remix features and VEO integration for AI backgrounds, promising exciting content possibilities. Viewers can customize their feed to see less shorts content. Stay tuned for the future of YouTube on YRV Dynamics.
00:00 Introduction
01:00 YouTube Shorts Extension
02:09 Remix Feature & Unsplash
03:16 Customizing Feed
03:57 Future Content & Conclusion
#youtubeshorts #youtubevideo #googleads
Get All...
2024-10-0804 min
PPC with YRV DynamicsSTAG is the WayIn this conversation, Yousaf Yunes discusses the transition from Single Keyword Ad Groups (SKAG) to Single Themed Ad Groups (STAG) in Google Ads. He emphasizes the importance of focusing on conversions rather than quality scores, the limitations of SKAG, and the benefits of using STAG for better management and scaling. Yousaf also highlights the role of dynamic keyword insertion and creative strategies in optimizing ad performance. He concludes with resources for further learning and engagement.
STAG is a more effective approach than SKAG for Google Ads.
Quality scores are not indicative of conversion success.
Focus on conversions rather than just h...
2024-09-3020 min
PPC with YRV DynamicsSearch GPT Sneak PeakIn this in video, Yousaf explores SearchGPT by OpenAI. With 10,000 demos now in the hands of early users, SearchGPT is already making waves in the world of search engines. These users are providing invaluable feedback to OpenAI, shaping the future of this innovative tool. But the big question remains—when will SearchGPT be available to the general public? Although an exact date is yet to be confirmed, speculation points towards a 2025 release. In this video, we delve into what this means for the future of search technology, discussing how SearchGPT might be rolled out, and whether it will adopt a...
2024-08-1217 min
PPC with YRV DynamicsQuality Scores are Useless and ObsoleteIn this podcast, we dive deep into the relevance of quality scores in Google Ads and explore whether they're still worth focusing on. Quality scores were once a critical metric for optimizing campaigns, but have they lost their importance in today's fast-evolving digital landscape? We break down the elements that quality scores measure—like landing page experience, click-through rate, and ad relevance—and question whether these pre-click metrics are still the best indicators of success. As the digital advertising world moves towards machine learning and smart bidding, it's crucial to understand what truly drives conversions and where your focus shou...
2024-08-1115 min
PPC with YRV DynamicsData Layer Tool Review: SublimetrixYousaf explores the Data Layer Chrome Extension Tool by Sublimetrix, a must-have for digital marketers and data analysts. This tool excels at tracking key events like add-to-carts and initiate checkouts, particularly within Shopify checkout pages. (link below)
Highlights:
Shopify Compatibility: Seamlessly integrates with Shopify checkout pages, accurately tracking and reporting data.
Real-time Data Viewing: View JSON and JavaScript events in real-time, perfect for debugging and ensuring data accuracy.
Caveats:
Purchases Not Yet Tested: Awaiting a controlled environment to test purchases.
Unpaid Review: This review is unbiased, based...
2024-08-0809 min
PPC with YRV DynamicsGoogle Loses Anti-Trust LawsuitIn this video, Yousaf Yunes discusses the recent legal decision regarding Google's monopoly in search ads. The court found Google to be monopolistic, violating the Sherman Act. This decision has significant implications for the tech industry and competition. No specific action is requested from viewers.
Yousaf is the CEO and founder of YRV Dynamics. Click the below link.tree to view the YRV Dynamics YouTube Channel or join our WhatsApp channel for free access to Yousaf and becoming part of the YRV Dynamics community.
https://linktr.ee/yrvdynamics
00:00 Introduction
02:26 Financial Implications
03:56...
2024-08-0808 min
PPC with YRV DynamicsGoogle Keyword Planner MasteryYousaf delves into the functionalities of the Google Keyword Planner and the Ads Transparency Center. He explains how the Keyword Planner aids in trend analysis and bid estimation, while the Ads Transparency Center offers insights into ad placements and competitor analysis. Viewers are encouraged to utilize these tools for strategic planning and client success. Yousaf Yunes is the CEO and Founder of YRV Dynamics.
00:00 Introduction to Google Keyword Planner
03:27 Focus on New Keywords
05:22 Forecasting with Keyword Planner
Our official Link.Tree: Links to our WhatsApp group, YouTube and LinkedIn
2024-07-3110 min
PPC with YRV DynamicsOpen AI Search Engine AnnouncementIn this video, I discuss recent layoffs in the tech industry, the impact of AI on market share, and the domination play between Google and OpenAI. I provide data on the decline in Google's market share and the rise of ChatGPT. I also highlight the potential implications for Apple and the challenges of ad revenue and bot traffic. Watch this video to gain valuable insights and stay informed about the latest developments in the tech industry.
00:00Introduction
04:18Impact of Layoffs
06:11Market Share Analysis08:16
My Take on the Situation
10:07The...
2024-05-1116 min
PPC with YRV DynamicsFounded and CEO of Guided PPC: Santosh Kumar: His Journey and POV on the PPC IndsutryIn this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh's journey in the PPC industry, the creation of Guided PPC, and the industry's future. They also touch on the challenges faced by business owners in hiring PPC agencies, the changing landscape of PPC advertising, and the frustrations of clients whose inexperienced freelancers have burned. The conversation revolves around the challenges and best practices in the digital advertising industry, specifically focusing on Google Ads. The speakers discuss the importance of patience and thoroughness in advertising campaigns, the need for clients to be prepared...
2024-04-2642 min
PPC with YRV DynamicsPPC Updates: X-TV News and the Tok Tok Ban UpdateI'll be discussing the latest update on the TikTok ban and the introduction of X TV. We'll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US.
00:00 Introduction
01:41 Partnerships and Real-time Content
05:21 Content Creators and Influences
09:05 TikTok Reprieve, Conclusion
View our YouTube video on this PPC Update
Check out our Medium Page
2024-04-2513 min
PPC with YRV DynamicsSubscriber Requested: Max Conversions vs. Max Conversion Value vs. t-ROAS in Google AdsIn this subscriber-requested video, we discuss the variances in Google Ads' Max Conversions, Max Conversion Value, and t-ROAS. We also discuss the best situations to use each to earn optimal performance for your campaign.
#GoogleAds #MaxConversions #ConversionValue #tROAS #AdPerformance #DigitalMarketing #PPCStrategy #OnlineAdvertising #MarketingTips #AdCampaigns
View the YouTube Vlog
View the Medium Article
2024-04-2417 min
PPC with YRV DynamicsUnveiling the Latest PPC Changes for 2024Yousaf (CEO and Founder of YRV Dynamics) discusses the latest updates in Google Ads, including the mysterious pausing of ad groups and the introduction of data carousels. I explain why these updates are essential and how they can benefit your campaigns. I also provide insights on the Search Partner Network and why you should opt out of Display Partners. Watch this video to stay informed and make the most out of your Google Ads strategy.
00:00 Google mysteriously pausing ad groups
02:53 Resource issue with Google Gemini
05:02 Google Ads Search Partner Network
Official YouTube...
2024-03-0409 min
PPC with YRV DynamicsPPC Industry Updates: Apple Social Boosting Upcharge, Pinterest & Google TV inventory on Google AdsIn the podcast, I discuss the recent 30% tax on iOS devices for boosts, impacting costs significantly. Additionally, I highlight the positive impact of Pinterest inventory on Google ads and the availability of Google TV inventory for purchase. I share insights on buying upper funnel video inventory on Google TV and the benefits of connected TV advertising.
00:00 iOS fee Impact
02:23 Upper Funnel Video Inventory on Google TV
04:10 Pinterest Ads on Google Insights
2024-02-1912 min
PPC with YRV DynamicsGoogle reveals AI tools for ad content customization: Gemini UpdateIn its Gemini update, Google has just released new AI tools for ad content customization. This game-changing update will allow advertisers to create even more personalized and effective ads on Google.
In this podcast, I discuss the recent release of AI tools for headlines, descriptions, keywords, and images by Google as part of the Gemini AI project. I provide insights into the customization of assets based on keyword relevance and share my thoughts on the generated ad content. #GoogleUpdate #GoogleGemini #GoogleAds #NewGoogleAIGemini
00:00 Introduction
01:42 Brand terms and non-brand phrase match
03:28 Dynamic insertion f...
2024-02-1312 min
PPC with YRV DynamicsUnlocking the Secrets of Smart Bidding StrategiesIn this podcast, I explain the different smart bidding strategies and their pros and cons. I discuss the importance of aligning the right goal with the right bidding strategy and provide examples of when to use each strategy. I also emphasize the need for conversion tracking and the impact it has on the algorithm. Stream this podcast to gain a better understanding of smart bidding and how it can optimize your ad campaigns:
00:00 Introduction
03:29 Smart Bidding and Conversions
06:06 Enhanced Cost Per Clicks
13:02 Maximum Clicks
YouTube Video: Unlocking the Secrets of...
2024-02-1217 min
PPC with YRV DynamicsYouTube's Big Updates for 2024: What You Need to KnowIn this podcast, YouTube CEO Neil Mohan shares four major updates for YouTube in 2024. He discusses the platform's growth, the number of channels in the YouTube partner program, and the amount of money paid out to creators. Mohan also talks about AI empowering human creativity and introduces new features like Dream Screen, YouTube Create, and auto-dubbing. The podcast provides insights into the future of YouTube and encourages viewers to explore the new tools and opportunities available.
00:00 Introduction
03:09 Dream Screen
05:17 Auto-dubbing
YouTube: Big Updates for 2024: What You Need to Know
YRV Dynamics Medium
Y...
2024-02-1013 min
PPC with YRV DynamicsMETA Blueprint: You Passed, Now What??!!In this podcast, I share a funny story about a friend who read my articles and watched my videos on Meta Blueprint and how to succeed. I discuss the importance of passing the tests and offer tips on Meta planning, buying, and creating a business. I also emphasize sharing knowledge with your team and positioning yourself as a leader. Additionally, I touch on the benefits of offering services like organic, creative, and Shopify tech. Stream this podcast to boost your career and agency.
00:00 Introduction: Meta Blueprint Goal Discussion
02:40 Lift Your Team Up
04:32 Training...
2024-02-0816 min
PPC with YRV DynamicsGoogle Smart Campaigns DemystifiedIn this podcast, I discuss the concept of smart campaigns in Google Ads. I explain what smart campaigns are and their limitations and advise on whether to use them. I also highlight the different objectives achieved through smart campaigns, such as driving calls, website sales, lead magnets, and branding. Unfortunately, smart campaigns have limited control over creative elements and no A/B testing capabilities. I recommend smart campaigns for small businesses as a starting point for those new to Google Ads.
00:00 Starter campaigns
01:52 Optimization limitations
03:32 Limitations and frustrations
05:20 Branching out and...
2024-02-0310 min
PPC with YRV DynamicsPPC Industry Updates 2024In this podcast, I discuss the latest PPC industry trends and new paid search and social placements. I also mention upcoming interviews with industry experts, which will be happening in a few months. Watch to stay updated and gain insights on leadership strategies and client acquisition. Key subjects with this update is: Google's Gemini AI, Meta Broadcast Channels and the upcoming Google Cookie Removal for 2024
00:00 Introduction
02:18 Gemini AI
05:20 Meta Broadcast Channels
07:28 Google Cookie- Apocolypse Enhanced Conversions
YouTube Video for PPC Industry Update
PPC with YRV Medium Profile Link
YRV Dynamics Site
YRV Dynamics LinkedIn
YRV Dynamics...
2024-02-0209 min
PPC with YRV DynamicsMastering Google Ads Conversion TrackingAn overview of Google Ads conversions and how to set them up. I explain the different types of conversions, such as websites, phone calls, and imports, and discuss conversion attribution methods. I also cover the four options in Google Tag Manager for conversion tracking: conversion linker tag, Facebook tag, GA4 event tag, and Google Ads conversion tag. Additionally, I touch on the importance of Google Enhanced Conversions and checking the user ID data in the data layer.
00:00 Introduction
02:41 Developing Conversion Names
04:46 Facebook Tag
06:47 Checking for Double Fires
10:43 Checking User...
2024-02-0113 min
PPC with YRV DynamicsMastering Smart Bidding💰: Boost Your Google Ads SuccessIn this podcast, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your client's goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers conversions, portfolio campaigns, max conversion value, and cost per acquisition. Stream this podcast to learn how to optimize your bidding strategies and achieve better campaign results.
Introduction
Understanding Smart Bidding
Real time auction
Machine learning
Learning Phase
SKAG vs. STAG Setup
Learning and Optimization
Portfolio Campaigns
Cost per Acquisition
Promotions and Targeting
Conversions, Max Conversions...
2024-01-2315 min
PPC with YRV DynamicsSupercharge Your Search Engine Marketing: Mastering Match Case & Negative KeywordsIn this podcast, I explain the importance of match case keywords and negative keywords in search engine marketing. I discuss how AI works in the space, the differences between phrase match, exact match, and broad match, and provide examples to illustrate their usage. I also share tips on using the search terms report to optimize your campaigns and the importance of conducting experiments to find the right keywords. Stream this podcast to understand these concepts better and improve your search engine marketing efforts.
Introduction
AI and Single Topic Ad Groups
Examples of Match Case Keywords
Understanding Negative Keywords
B...
2024-01-2016 min
PPC with YRV DynamicsUnleash the Power of Responsive Search AdsYousaf discusses advanced strategies to boost the performance of your Google Ads campaigns. Covering topics such as single keyword ad groups, quality score, dynamic keyword insertion, display URL paths, and more. Shared tips on using site links, structured snippets, callouts, and price extensions effectively. Stream this podcast to learn how to optimize your campaigns and improve your overall ad performance for Responsive Search Ads
Precursor to Google Ads
Single Keyword Ad Groups
Display URL Paths
Dynamic Keyword Insertion
Site Links
Structured Snippets
Callouts
Compelling Headlines and Descriptions
Dynamic Keyword Insertion Tool
Multiple RSA Strategies
Shopping Campaigns
Conclusion
...
2024-01-1820 min
PPC with YRV DynamicsBoost Your Google Ads Success: Mastering Quality ScoreIn this podcast episode, Yousaf, CEO and Founder of YRV Dynamics, explains the concept of Quality Score in Google Ads and how it affects campaign performance. Yousaf breaks down the three components of Quality Score and discusses the importance of ad relevance, expected click-through rate (CTR), and landing page experience. It also touches on the impact of AI smart bidding and the role of branded keywords. By the end of the podcast, you'll clearly understand how to improve your Quality Score and optimize your Google Ads campaigns.
View our Medium article on this topic
View our YouTube video...
2024-01-1421 min
PPC with YRV DynamicsDiscover the Secret to Geo-Targeting with Google AdsDiscover how location targeting in Google ads works:
Our YouTube video on Discovering the Secret to Geo Targeting with Google Ads.
Stream this podcast to understand better:
"Nearby" option
Use of exclusions within Google and geo-location targeting. This also includes excluding in Search.
Presence and Presence or Interest
Radius and "Pinning" Understanding final results of geo-targeting
PPC with YRV Dynamics YouTube Link
Yousaf's Medium Articles Link
2024-01-1012 min
PPC with YRV DynamicsInterview: Boosting Client Deliveries and Winning Pitches (vlog form)A great interview, between YRV Dynamics Founder and CEO Yousaf Yunes and Power My Analytics:
The actual YouTube video can be found here
Analytics Mastery: Yousaf on using Power My Analytics for stellar ROAS.
Client-Centric Approach: Understand client problems for tailored solutions
Visual Communication: Mastering data visualizations for effective client communication
Advertising Balance: Find the sweet spot between organic and paid channels
Agency Awareness: Spotting scam agencies and the importance of case studies
Data-Driven Future: Continuous data monitoring for lasting success.
PPC with YRV Dynamics YouTube Link
Yousaf's Medium Articles Link
2024-01-1023 min
PPC with YRV DynamicsMastering the Meta Blueprint Exam: Ultimate Study GuideMastering the Meta Blueprint Exam:
What is considered passing
Start early, roughly one month prior
Learn from the Practice tests
Retake until you earn a 100% score
Take the planning exam soon after passing the buying test
Follow our detailed discussion on Medium and YouTube on Mastering the Meta Blueprint Exam:
YouTube
Medium
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.
YRV Dynamics LinkedIn
YRV Dynamics Site
2024-01-0711 min
PPC with YRV DynamicsUnlock Success: Why You Should be Meta Blueprint CertifiedWhy You Should Be Meta Blueprint Certified
What is Meta Blueprint
How can it help people in various PPC situations: agencies, small businesses, and contractors
Advantages
No disadvantages
Follow our detailed discussion on Medium and YouTube on Why You Should Be Meta Blueprint Certified:
YouTube
Medium
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.
YRV Dynamics LinkedIn
YRV Dynamics Site
2024-01-0722 min
PPC with YRV DynamicsAvoiding Scam PPC Agencies and ContractorsAs a client, the following are steps you can take to vet and avoid scam PPC agencies & contractors:
Best places to find a good PPC agency/ contractor
Vet buyer certifications and credentials
Access to key leadership/ buyers that are in-platforms
Access to AI and tech integrations
Case studies and examples of work
PPC agency can adapt and help with other compelling issues
Media spends should be used in your own ad accounts
Follow our detailed discussion on Medium and YouTube on the steps you can take to avoid scam PPC contractors and agencies:
YouTube
Medium
Y...
2024-01-0620 min
PPC with YRV DynamicsWinning PPC Strategies for eCommerce CampaignsWinning PPC strategies for eCommerce campaigns. Made for both clients and buyers.
Drive compelling ROAS on your PPC Campaigns:
Examination of the Smart Funnel Strategy
Product specific
Leverage RET and CRM data
Creative by smart funnel phase
Capitalize on seasons and key sales periods
Use AI and tech within your PPC mix
Follow our detailed discussion on Medium and YouTube on Winning PPC Strategies for eCommerce Campaigns:
YouTube
Medium
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.
YRV Dynamics L...
2024-01-0623 min
PPC with YRV DynamicsLevel Up Your Google Ads Strategy with Advanced Audience BuildingAdvanced Google Ads Audience Building. Made for PPC buyers or those looking to level up their knowledge on Google audiences:
Advanced Audience Building. Google Ads tutorial on the following:
Custom Intent Audiences: In Market, life event, affinity, demo
Affinity: Psycho-Behavioral
Demo
Remarketing List
PMAX optimization
Follow our detailed discussion on Medium and YouTube on improving your PPC ads:
YouTube
Medium
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and e-commerce.
YRV Dynamics LinkedIn
YRV Dynamics Site
2024-01-0612 min
PPC with YRV DynamicsGoogle Ads: The Ultimate Guide to Boost Your BusinessThis episode is for small business owners and clients who want to improve Google ads and PPC performance. They work with an in-house team, agency, or PPC contractors:
Know your customer profile
Upload your CRM data
Where are you in your marketing lifecycle
Use data-driven decision-making
Improve your Google shopping listing/ads
Use high-quality creative
Follow our detailed discussion on Medium and YouTube on Google Ads: The Ultimate Guide to Boosting Your Business.
YouTube
Medium
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC a...
2024-01-0613 min
PPC with YRV DynamicsTips and Tricks to Scale Your Google AdsTo get the most from your Google ads, keep in mind:
Objective classification is not mandatory
Bidding tips
Understand bidding options
Negative keywords
Event Workflow
Brand vs. Non-Brand
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Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC and ecommerce.
2024-01-0618 min
PPC with YRV DynamicsBeing Meta Blueprint Certified will Change Your LifeExpect changes in your life once you get META Blueprint certified:
Once I dedicated myself to learning and passing both META Blueprint certifications (planning and buying), big changes happened for the better.
Your skillsets will sharpen whether you work at a big agency or a PPC contractor.
It makes imposter syndrome disappear
All my staff at YRV Dynamics are Meta Blueprint certified
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2024-01-0617 min