Shows
The PeerSignal PodcastHow to CMO w. Kyle LacyThis podcast is sponsored by Keyplay. Check out their new AI Agents for ICP Targeting. You can use them to answer any question about every account in your market and find ICP accounts that your competitors are missing.If you're a marketing leader, you should be studying Kyle Lacy's career. * Pioneered content marketing in B2B at ExactTarget (acq. for $2.5B by Salesforce)* Scaled Lessonly's marketing team from 7-80 people. * Drove 20X revenue growth with marketing consistently sourcing 70%+ of revenue.* Now CMO at a publicly traded company (Docebo, $1.1B...2025-06-1240 min
Mi3 Audio EditionThe CMO Awards Podcast Ep5: Winners and finalists part 1: Why sticking it out for the long term is so important to the marketing chiefs at Intrepid, Kennard’s Hire and Patties FoodsWhile the numbers have been improving, CMOs still have the shortest tenure in the c-suite globally. Spencer Stuart data shows CMOs in Fortune 500 companies now have average tenure of 4.3 years against a c-suite average of 4.9 years. But variance is huge: Tellingly, Forrester data shows a 75% variance in average CMO tenure across the industries it tracks, with B2B CMOs recording the lowest average tenure, while B2C record the longest. Across the inaugural Australian CMOs of the Year finalists and winners, a list including both c-suite level marketers as well as heads of marketing reporting into divisional...2025-05-261h 03
Demand RevenueGrow CFO” the Relationship between the CFO and CMOExploring the Synergy between CFOs and CMOs | Grow CFO ShowJoin host Kevin Appleby and special guest Alan Gonsenhauser, Founder and CEO of DemandRevenue.com on the Grow CFO Show as they delve into the crucial relationship between Chief Financial Officers (CFOs) and Chief Marketing Officers (CMOs). Discover how these C-suite leaders can collaborate effectively to drive company growth and customer satisfaction.In This Episode:Alan’s Unique Perspective: With a background in finance and extensive experience as a 10-times CMO, and coaching and mentoring over 130 CMO...2025-05-1634 min
The Campaign | A Marketing Podcast by 97th FloorHow to Build Predictable Marketing the C-Suite Will Bet On w/ Karl Van den Bergh, CMO @ IllumioIn this episode, we’re joined by Karl Van den Bergh, 2024 Cybersecurity Marketer of the Year and CMO at Illumio, to talk about how marketing leaders can build credibility, keep budgets, and turn uncertainty into a competitive edge.
Karl shares the playbook he used to align marketing with the way sales is measured: building forecasts, hitting targets, and earning trust from even the ever-skeptical CFO.
We’ll show you how to make the intangible measurable with the one-page marketing plan that maps business goals directly to marketing execution.
If you’re trying to defend l...2025-05-0937 min
ConquêteCMO, garant du chiffre d’affaires ? - (Charles-Alexandre Peretz) Conquête #70Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ "À force de scrapper des leads, t’as oublié de vendre" Dans cet épisode, Charles-Alexandre démonte les illusions des pipes surdimensionnés, rappelle pourquoi le CFO devrait être le meilleur ami du CMO et explique pourquoi tout le monde croit être aligné alors que personne ne l’est vraiment. Entre B2C et B2B, il partage 15 ans de terrain, de campagnes Facebook à la rentabilité marginale, les metrics qu...2025-05-071h 11Mi3 Audio EditionThe CMO Awards Podcast Ep4: Earning the CEO and CFO’s respect: What former marketing chiefs from Jurlique, Aldi, Mercer plus Tourism Australia’s former CFO did to better narrate the commercial value of marketingHost: Nadia Cameron - Editor - Marketing | Associate Publisher Short CMO tenure, job complexity, unrealistic expectations of delivery – commonly driven by short-term ultimatums – plus a disconnect on the metrics that matter, are all contributing to a dangerously common misalignment between CMOs and their CEOs and CFO. And it’s a recipe for trouble for marketing leaders wanting to enact strategic growth. That’s the view of four luminaries participating in the latest CMO Awards Podcast episode. All know a thing or two not only about providing marketing’s value as CMOs, but also now sit on the oth...2025-05-0547 min
The Business Of MarketingUnlocking CMO Success and Strategies with Drew NeisserDrew Neisser, author of Renegade Marketing and founder of CMO Huddles, shares what he’s learned from interviewing hundreds of top CMOs. He reveals how the best marketers earn trust in the C-suite, build real influence, and prove marketing’s value through smart business alignment.From building pricing power to reshaping internal messaging, Drew explains how today’s marketing leaders can do more than drive leads—they can shape strategy, revenue, and long-term brand value.Conversation points:How to shift marketing’s perception from expense to investmentWhy great CMOs focus on CFO buy-in and shared...2025-04-1536 min
Growth Activated | The B2B Marketing Leadership PodcastCrack the CFO Code: What Marketing Leaders Must Know to Build Credibility and Get Buy-In - with Darko Socanski#12: If you’ve ever been handed a lead goal without context—or struggled to make the case for brand, budget, or headcount—this is the episode you didn’t know you needed.In this Growth Activated C-Suite Series episode, I sit down with Darko Socanski, a veteran CFO who has helped early-stage companies raise hundreds of millions in capital and generate over $1.5B in enterprise value. He brings a clear, candid perspective on how marketing fits into the broader business strategy—and what it really takes to earn a seat at the executive table.We explore ho...2025-04-0151 min
Building Better CMOs and Marketing LeadersMicky Onvural, CMO of TIAA: The Power of VulnerabilityWatch this interview on YouTubeFull transcript—"As marketers, we can't just respond to the bottom line," says TIAA CMO Micky Onvural. "We can't just say, 'Well give me a million dollars and I will give you this many customers or this many clicks, and if I do the right kind of mathematics, I'll give you this kind of lifetime value that's going to deliver you this to the bottom line.' I think you actually have to connect further upstream with the CFO."Today on Building Better CMOs, Micky explains wh...2025-03-051h 02
The Thunder Stock ShowFocusing on CFOs as a CMO | Michael Stier | EP 91About the guest: Michael Stier currently operates as an Area President for FocusCFO, serving the Charlotte metro area. His expertise is guiding entrepreneurial leaders as they build sustainable, transferrable business value. FocusCFO empowers business owners with sound financial management, forward-thinking insights and tools, and proactive financial strategies so businesses and organizations can improve internal cash flow, reduce business risk, and increase the value and efficiency of their business or organization. Michael Stier is also a Certified Exit Planning Advisor.He founded Adhesion Wealth Advisor Solutions, serving as the CEO, CFO, and...2025-02-1040 min
Uncensored CMOSamsung CMO on Tech Innovation, Flying Ostriches & Doing More with Less - Benjamin BraunToday Jon sits down with Benjamin Braun, CMO at Samsung Europe, for a fascinating conversation that spans from innovative tech demos to Olympic marketing strategies. Benjamin shares insights on Samsung's role as a 40-year Olympic sponsor, demonstrates the latest AI capabilities in Samsung devices, and discusses how the company balances long-term brand building with short-term sales goals. The conversation takes a personal turn as Benjamin opens up about his experience with dyslexia and how neurodiversity can be a strength in business leadership. From product innovation to marketing effectiveness in the boardroom, this episode offers a glimpse into the mind...2025-02-051h 12
Building Brand AdvocacyInside The House Of Astrid & Miyu: CMO Secrets To Building Advocacy Through Remarkable Experiences ft. Sarah HrywnakWhat if your flagship wasn’t just a store, but the heartbeat of your brand community? The ‘House of Astrid & Miyu’ lived into this vision, and went viral for it. For 2025’s first deep-dive on Building Brand Advocacy, Verity is joined by Sarah Hrywnak (Chief Marketing Officer @ Astrid & Miyu). Over Sarah’s 12 years with the jewelry brand – growing from Assistant to CMO – she has transformed it into a global powerhouse. How? By mastering experiential retail, customer connection, and values-driven marketing. From creating immersive brand experiences (think in-store domes that bring the weather in the cit...2025-01-0834 min
Discovering CX TransformationInterview Joana de Quintanilha (Forrester) | Human Centric CEO Series | EPS #40In this episode of the Human Centric CEO podcast, we talk with Joana (Forrester) about the concept of journey centricity and how it helps organizations become more human-focused.Prefer to watch our video recording? Check the podcast on YouTube!We explore how to go beyond mapping customer journeys to aligning the entire organization—its structure, processes, technology, and culture—around the needs and goals of customers, employees, and partners.Joana shares her international career experiences and explains why journey centricity is more than a “CX” buzzword; it’s a strategic transformation tool that involves t...2024-12-1955 min
CMO TherapyWhen marketing met finance: how to speak CFOIn this episode I speak to Andrea Linehan, Fractional CMO, Advisory Board member for the CMO Council, and previously CMO for CurrencyFair.
Andrea and I have a fantastic discussion about the challenges marketing leaders often face with building a relationship and communicating with the CFO… or communicating ROI from marketing in general!
We chat about:
- When you're in those budget meetings and the CFO is all about numbers, how can we manage the pressure to justify marketing spend, especially when a lot of wh...2024-12-0338 min
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.aiThis is a re-run of one of our top episodes, where Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.In this episode, they chat aboutThe importance of leadership team alignment and why the CRO & CFO should be your best friendHow marketing can impact pipeline and the standard it should be held toWhy you should build a marketing calendar around the product roadmapTimestamps2024-12-0252 min
CMO TherapyAn introduction to CMO TherapyWelcome to my new podcast, CMO Therapy!
Wait, what’s that, another podcast? OK OK. Give me a minute to tell my story.
My name is Lucy Heavens and I’m a senior marketing professional. I’ve worked in the fintech industry for more than 25 years and I love it!
One of my favourite and (so I’m told) top skills is relationship building, and I’ve built up quite a network of fintech marketers over the years. Not just any marketers. In my humble opinion, I’m super grateful to b...2024-11-1904 min
Tank Talks By Ripple VenturesWhy Playing It Safe in B2B Marketing Means Getting Lost in the Crowd with Bill Macaitis of SaaS CMO ProIn this episode, Matt Cohen interviews Bill Macaitis of SaaS CMO Pro. Bill was instrumental in scaling B2B SaaS giants like Salesforce, Zendesk, and Slack. The conversation covers Bill’s transition from B2C to B2B, bringing consumer marketing techniques into enterprise SaaS, and his role in IPO successes for companies like Zendesk and Slack. Bill also delves into building high-performing, customer-centric marketing teams, strategies for effective inbound and outbound marketing, and the importance of brand differentiation, even in the traditionally risk-averse B2B space. They also explore the evolving role of AI in marketing and the sh...2024-11-141h 03
CMO ConvoSteve Keifer | CMO Convo | Budget battles and brand balanceIn this episode of CMO Convo, new host Michal Lasman sits down with Steve Keifer, CMO at Ordway. They dive deep into the challenges of marketing budgeting and how CMOs can effectively communicate marketing metrics and performance to key stakeholders like the CEO, CFO, and board. 2024-10-3132 min
CMO ConfidentialScott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO ConfidentialA CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the true leaders versus solid performers. Key topics include: how to manage your built in bias for certain marketing components, why Marketing CFO's need to be comfortable with ambiguity and "building a circumstantial case," and why teams shouldn't move levers independently...2024-10-0834 minDemand RevenueGrow CFO" the Relationship between the CFO and CMOExploring the Synergy between CFOs and CMOs | Grow CFO Show Join host Kevin Appleby and special guest Alan Gonsenhauser, Founder and CEO of DemandRevenue.com on the Grow CFO Show as they delve into the crucial relationship between Chief Financial Officers (CFOs) and Chief Marketing Officers (CMOs). https://www.demandrevenue.com/podcasts/2024-09-3034 min
Bharath Speaks#Ep3 | What Does a CMO Do? Unpacking the Chief Marketing Officer’s Role | #InsideTheExecutiveSuiteIn this episode of our podcast series Inside the Executive Suite, your host Bharath Kumar Gudlanarva dives into the creative and strategic world of the Chief Marketing Officer (CMO). Learn how CMOs shape brands, drive marketing campaigns, and help companies like Apple make their products irresistible. Whether you're a curious 10-year-old or an 80-year-old looking to understand modern businesses better, this episode explains the CMO’s role in the simplest terms. Plus, stay tuned to discover what the CFO does in the next episode!!
#Marketing101 #ChiefMarketingOfficer #CMO #InsideTheExecutiveSuite #BusinessRoles #MarketingStrategy #BrandBuilding #LearnBusiness #AppleMarketing #MarketingMadeSimple #PodcastLearning
2024-09-2005 min
Modern MarketersHubspot CMO Kipp Bodnar on Compelling B2B Creative and Driving Business Results QuicklyThis week on Modern Marketers, Kipp Bodnar, CMO of Hubspot, joins Google’s Joshua Spanier to discuss how to make B2B marketing creative better, how to convince your CFO it’s OK not to attribute 100% of your marketing spend, and the importance of taking risks as a leader. Hear how Hubspot has built out its marketing team, approaches growth opportunities, and about Kipp’s experiences from his days as an early employee at Hubspot to now.2024-09-0623 min
The Marketing ShareWhen Finance Meets Marketing: How New Marketing Leaders Can Build Strong Relationships With CFOs To Drive Company Success (Ep. 27)As a new marketing leader, how do you ensure your creative vision aligns with the financial health of your company? In this episode, hosts Alec Cheung and Barb VanSomeren dive deep into the answer to this question with Darren Ferry, a fractional CFO and former GM, with over 20 years of experience working with startups and scale-ups across North America. In this conversation, our marketing and finance experts unpack the critical role of a strong CFO-CMO relationship, and why you should keep this in mind as a new marketing leader, fractional CMO, or marketing team who wa...2024-09-0343 min
Baanbrekende Businessmodellen | BNRBij 10X tanken organisaties toptalentVoor een paar uur of één dag in de week een CFO of senior AI-expert nodig? 10X heeft een platform ontwikkeld waarbij je een abonnement kunt afsluiten voor mensen op board-level.Deze aflevering in het kort:-Het businessmodel van 10X-Zo werkt fractional working-Talent screenen door middel van AIVeel bedrijven zetten al freelancers in voor tijdelijke opdrachten of deeltijdklussen. Maar op C-level is deze manier van werken nog niet echt doorgedrongen. Daar wil Angelique Schouten snel verandering in brengen. Met haar platform 10X stelt ze bedrijven in staat om tijdelijk ee...2024-08-2525 min
PODWalk with Radhika ZaveriEpisode 22 : Is the CFO your friend?
With sports on our mind this Summer, I had the pleasure of interviewing @kellie fischer, CFO of the Texas Rangers, the 2023 World Series Baseball Champions on the potential and power of attitude.A long time ago a mentor said, “Make the CFO your friend,” and it stuck with me throughout my career. My new friend, @kellie Fischer, shares the same attitude and spirit of collaboration, bringing synergy between marketing and finance. CFO at the Rangers since 2005, Kellie has an impressive background not only working through tumultuous times there but also through celebrations/wins, a successful partnership with Globe Life and has ha...2024-08-0941 min
Marketing Today with Alan Hart431: Advocating for Yourself and Branding B2B’s with April Moh, CMO of KyribaApril Moh immigrated from Singapore to the US for love in her 20s and restarted her life and career from scratch. The first third of her career in the US was spent in PR agencies, learning the importance of impactful storytelling. She started to develop a curiosity about how the different parts of a company work together to fuel growth and decided to take her career in-house at Microsoft, then SAP, where she eventually became chief of staff. She went on to become CMO at SUSE before moving into the CMO role at Kyriba in October 2023, the same year...2024-08-0736 minCMO ConfidentialHow to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO ConfidentialIn a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidential Podcast, we bring together industry leaders Jeff Lowe, Chief Commercial Officer at Smart Technologies, Roula Nassar, Chief Financial Officer at Smart Technologies, and Rob Whitney, VP of Marketing Innovation at Univar Solutions. Key topics include understanding the...2024-08-0636 min
On Strategy ShowcaseCFO/CMO Series Ep#3, S&P GlobalThe last episode in this series focuses on B2B. We talk with S&P Global's CFO, Grace Lee and CMO, Alice Cherry. In B2B, there’s a harsher reality for marketers. The conversations are more practical. There’s a tendency toward the short term, and a perceived difficulty in tracking KPIs and attribution evidence, which makes it FEEL more difficult to make the case for investment. Thanks to our series sponsor Analytic Partners, the global commercial analytics provider.2024-06-3032 min
Next Gen BuildersProduct Meets Marketing with Ashley Kramer, CSO & CMO of GitLabIn this episode of Next Gen Builders, host Francois welcomes Ashley Kramer, the Chief Marketing and Strategy Officer of GitLab Inc., the DevSecOps Platform. Ashley offers insights from her rich background in both product and marketing, sharing practical advice on how to foster successful collaboration between these two critical business functions.Throughout her conversation with Francois, Ashley emphasizes the vital importance of customer-centric thinking, advising leaders to focus on solving genuine customer problems rather than falling in love with their own solutions. Additionally, she underscores the necessity of constant learning and cross-functional communication, suggesting that l...2024-06-2737 minCMO ConfidentialWhat Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO ConfidentialA CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of faith; tips for presenting to boards, why he viewed himself as the "Chief Fun Officer;" and why he believes brands matter. Tune in to hear a great discussion on how to evaluate marketing investment through a cost of capital exercise.2024-06-1131 min
GrowCFO Show#187 The Relationship Between CMO and CFO with Alan Gonsenhauser, Founder and CEO at Demand RevenueKevin Appleby and Alan Gonsenhauser discuss the importance of collaboration between CMOs and CFOs in aligning metrics and growth strategies. They emphasize the need for a common understanding of modern marketing and its value to the organization, as well as establishing a customer culture within the business. They also discuss the importance of using data to drive business growth, including predictive KPIs, measuring and optimizing customer lifetime value and retention, and aligning marketing strategies with financial objectives. Cross-functional alignment and clarity on what marketing is not going to focus on are also highlighted as key to growth.
Key topics covered...2024-06-1100 min
The Good Food CFO podcastReal Talk with Peter Gialantzis from Pod Foods: The Boomerang Effect of Transparent DistributionNavigating the distribution maze is no small feat for emerging brands. Join us in peeling back the layers of this complex process, examining the limitations when partnering with large distributors and the dire need for alternatives. In this episode, Sarah is joined by Peter Gialantzis, CMO of Pod Foods, as they explore the difficulties that emerging food brands face in national distribution. Peter is a 25-year veteran of the Grocery industry, with senior leadership roles at Whole Foods Market, Lucky’s Market, and KeHE Distributors prior to joining Pod Foods. His passion for food has led...2024-05-271h 02
Mastery Fractional CFO's "Punchy" PodcastAn Interview with Lionel Johnston from Farmers Marketing Welcome to another episode of Mastery Fractional CFO's Punchy Podcast, where we dive into the journeys of diverse business owners and explore the challenges and triumphs of their enterprises. In this episode, we were joined by Lionel Johnston, founder of Farmers Marketing, who shared his journey and the unique approach his company takes as a fractional CMO (chief marketing officer) to help businesses grow. Visit https://farmersmarketing.ca/ for more information on Farmers Marketing and what they can do for your business. As well, visit https://www.masteryfcfo.com/ for more information on Mastery Fractional CFO Services and what they can...2024-05-2312 minOn Strategy ShowcaseCFO/CMO Series Ep#2 La-Z-BoyWe're joined by CFO Bob Lucian and CMO Christy Hoskins. This episode is a great example of what's possible when both speak each others language and genuinely believe in both the value of marketing and the necessity of responsible financial management. Thanks to Analytic Partners (The leader in commercial analytics) for sponsoring this series. More at www.analyticpartners.com/onstrategy2024-04-2842 min
Marketer MomentLe CRO est-il le futur du CMO ? - Charles-alexandre Peretz (CRO @MentorShow) | Revenu, OKR, CFODans l'épisode intitulé "Le CRO est-il le futur du CMO ?", Nawfal Laghzali et Guillaume Rostand, co-animent une discussion approfondie avec Charles-Alexandre Peretz sur l'évolution du rôle du Chief Marketing Officer (CMO) vers celui du Chief Revenue Officer (CRO) dans le contexte des entreprises technologiques. Les conversations oscillent entre les changements historiques dans le domaine du marketing numérique, marqués par l'introduction de nouveaux outils et plateformes comme Meta, Instagram, TikTok, et l'importance de l'ASO (App Store Optimization). Le parcours professionnel de Charles-Alexandre Peretz, qui a navigué de la sphère du CMO à celle, plus intégrée et to...2024-04-241h 07On Strategy ShowcaseCFO/CMO Series Ep#1 HeinekenJonnie Cahill, CMO and Timothy Bodart CFO, of Heineken USA join me to talk about why their relationship works, how they got there, and advice they have for others. This series is sponsored by Analytic Partners (the leader in commercial analytics.) Learn more at www.analyticpartners.com/onstrategy2024-04-141h 06Uncensored CMORising from the ashes: the inspirational story of overcoming tragedy with Bozoma Saint John (former Netflix CMO)Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life. Her career has included roles as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo.Follow BozInstagramLinkedInTwitter/XHer book - This Urgent LifeFollow JonJon's LinkedInJon's TwitterWatch the Uncensored CMO on YouTubeTimestamps00:00 - Start01:34 - Why Boz wrote such an emotional book05:02 - The reception to the book2024-02-1454 minMarketing Today with Alan Hart405: How to Be Your CFO’s Best Friend with Thumbtack CMO, Llibert ArgerichLlibert Argerich is a hardworking triathlete from Andorra, one of the smallest countries in the world. At 11, Llibert lost his father and learned his work ethic firsthand as he watched his mother raise three children on her own as a waitress. His desire to expand his worldview beyond the valley has led him to live in five different countries on two continents over the last 20 years. After completing his bachelor’s degree in economics from the University of Toulouse in France, Llibert started doing market research for a small start-up, but it didn't take long for him to fall in...2024-02-0744 min
B2B Marketing: Tomorrow's Best Practices... TodayB2B Marketing Strategies for 2024 and Beyond | Donovan Neale-May, CMO CouncilJoin us in this enlightening conversation with Donovan, a visionary leader from the CMO Council, as he shares his profound insights on the evolution and future of B2B marketing.
In this interview, we talk to Donovan about how B2B marketing has changed and how to be successful as a B2B marketer in 2024. Donovan and Bryan cover topics like:
The importance of experiential knowledge and insights
The challenges and strategies for fostering effective collaboration between marketing and sales teams
The roles of generative AI in marketing operations and strategies in 2024 and beyond
Show Notes:
00:00 Intro
00:50 What is...2024-01-2530 min
The Peerbound PodcastChandar Pattabhiram (former CMO at Marketo and Coupa) on CMO Strategy and ImpactIn this episode of The Peerbound Podcast: Chief, Chandar and Sunny delve into topics such as leadership, marketing strategies, team building, and the dynamics of the C-suite. Chandar shares his experiences, philosophies, and valuable insights gained from his illustrious career in strategic marketing and management consulting. He discusses the importance of empathy, outcome-driven approaches, and the power of authenticity. Throughout the conversation, Chandar highlights the value of customer journey and the concept of “peer-bound” in B2B marketing.(01:37) Deep Dive into the Three Roles of a CMO(05:27) Building the Triangle of Trust between the CMO, CEO, and CRO(09:18) The...2024-01-0930 min
The Marketing SolutioneerAligning CMO and CFO Goals: Insights with Joshua JamisonIn this episode, aptly titled "Aligning CMO and CFO Goals" we’ll discuss why it’s essential for marketing organizations to have a system that not only manages expenses but aligns with the finance team, facilitating those critical CMO-CFO conversations.Joshua highlights the perennial challenge of linking spending from numerous marketing activities to outcomes, the relationship dynamics between CMOs and CFOs, and why there's mounting pressure to showcase a substantial return on marketing investments, all within the ever-familiar framework of doing more with less. And yes, he'll also touch upon the "shiny object syndrome" plaguing our industry and...2023-12-1552 min
Sleeping Barber - A Marketing PodcastSBP 048: What If There Was No Sales or Marketing Budget? With Jeff Lowe.What if we have been approaching organizational design all wrong? What if there is a better way to align an organization with consumer needs?
In this week’s show, Jeff Lowe, Executive Vice President and Chief Commercial Officer of Smart Technologies, discusses how the gap between CMO-CEO, CMO-CFO, CMO-CRO, etc., can be bridged by removing sales and marketing silos with a Unified Commercial Engine (UCE). He also explains how a buyer journey map can be used to design an org chart and lead change management to support sales and marketing unification.
Jeff even sheds some li...2023-12-071h 31
Closing Time: quick insights from sales & marketing expertsDoes Brand Awareness Work in B2B? Here's How to Prove it Does to Your CFO -- with Dale HarrisonThe data doesn't lie: If you are not in the consideration set for a buyer before they begin their buying journey, you have less than a 5% chance of closing that deal. It pays to be top of mind, and B2B marketers do that with brand awareness. In this episode of Closing Time, Insightly CMO Chip House speaks with Dale Harrison, a B2B marketing strategist, on why sales leaders should support and encourage their marketing team’s efforts in branding and brand awareness. Not sure how to communicate the value to your CFO? As a...2023-12-0521 min
The Marketing ArchitectsMarketing to the CFOOnly 22% of CMOs feel they have a collaborative relationship with their CFO. And only 39% of financial directors have confidence their marketing team will make smart commercial decisions. The numbers, well, aren’t great. To uncover the reason for this disconnect, Elena, Angela, and Rob are joined by CFO Brent Longval. Together, they explore why marketing and finance can end up at opposite ends of the table and how learning to speak the same language can close the gap. There’s work to do on both sides, but it’s worth it... 87% of marketers who do have a collaborative relati...2023-11-2829 min
Building Better CMOs and Marketing LeadersVineet Mehra, CMO of Chime: "Performance Storytelling" is Brand AND PerformanceFull transcript"We have this East Coast, West Coast dynamic going on in our industry," says Vineet Mehra, the CMO of Chime. But rather than 2Pac and Biggie, the split is between brand marketing and performance marketing — which Vineet says shouldn't be mutually exclusive."Instead of integrating our worlds and realizing that all of this is now marketing, we have marketed marketing in an absolutely divisive way," he says, "and actually split the community as opposed to recognizing that there's just a new way of marketing and these two things need to be integrated and li...2023-11-151h 02
Le café du market' ☕ ton podcast marketing B2B#69 Préparer son plan marketing pour 2024 - avec Alexis Chevallier, CMO part-time [plan marketing]Comment préparer son plan marketing pour 2024 ?C'est le marronnier de fin d'année pour tous les marketeurs. L'heure de faire le bilan de 2023 pour se projeter sur l'année prochaine.Et certains s'en donnent des sueurs froides ! Comment procéder pour construire son plan marketing ? Par où commencer ? Quel budget marketing prévoir ? Va-t-il être validé par le CEO/CFO ?Ces questions, tout le monde se les pose, d'autant que les budgets sont de plus en plus challengés suite à...2023-11-0729 min
The CMO PodcastRamon Jones (Nationwide) | The CFO Should Be Your FriendJim's guest this week on The CMO Podcast is Ramon Jones, the Executive Vice President and Chief Marketing Officer of Nationwide–one of the largest and strongest diversified insurance and financial services organizations in the United States. Founded over 90 years ago, Nationwide provides a full range of insurance and financial services products, including car, motorcycle, homeowners, pet, farm, life and commercial insurance. And we all know the jingle…”Nationwide is on your side.”Ramon first began his journey at Nationwide in 2000, where he worked in a call center. He held multiple positions over the years and eventually rose to...2023-10-2559 minThe CMO PodcastC-Suite Panel at Deloitte University Next Generation CMO AcademyOne issue often explored on this show is how to build the trust and value of marketing within the broader C-Suite. For this week’s episode, Jim welcomes three C-Suite execs (who are not CMOs) to dive headfirst into that issue. Recorded live in front of an audience of emerging CMOs at the 2023 Deloitte University Next Generation CMO Academy, this episode features guests Susan Sheffield (Executive Vice President and CFO of General Motors Financial Co.), Deborah Gibbins (Chief Operating Officer of Mary Kay) and Surabhi Varshney, who leads Global Corporate Strategy for chemical giant Celanese. Susan Sheffield has h...2023-10-1853 min
Der Performance Manager Podcast | Für Controller & CFO, die noch erfolgreicher sein wollenWie die Digitalisierung das Controlling und Marketing zusammenbringt – Marcus Metzner, CMO bei Arvato Systems im Interview„Controlling und Marketing – das ist fast schon traditionell ein Verhältnis voller Sticheleien“, so Marcus Metzner, CMO bei Arvato Systems. Doch die Digitalisierung verändert auch hier die Zusammenarbeit. Online-Marketing wird immer wichtiger und eröffnet durch immer mehr und detailliertere Daten ganz neue Möglichkeiten für ein wirkungsvolles Marketing-Controlling. In seinem Vortrag auf dem Management und Controlling Kongress 2023 erläutert Marcus Metzner, wie modernes Marketing heute funktioniert und welche Möglichkeiten und Anforderungen sich daraus für das Controlling ergeben. Arvato Systems ist ein international agierendes IT-Unternehmen mit Hauptsitz in Gütersloh. Das Unternehmen ist Teil des Bertel...2023-09-2821 min
C-Suite Sales & Marketing PerspectivesA Modern Approach to the CMO's Strategy & Budgeting FrameworkIn this interview with host Steve MacDonald, meet Stephanie Shreve, a MarTech CMO with over 25 years of marketing experience, as she shares a modern approach to the CMO's strategy and budgeting framework. In a time when marketing budgets are shrinking but expectations are not, Stephanie introduces the CORE-MORE-EXPLORE framework. This framework involves allocating 70% of the budget to known tactics that have proven to work (CORE), 20% to slightly outside-the-box strategies (MORE), and 10% to completely new and experimental tactics (EXPLORE). Stephanie emphasizes the importance of data and collaboration in gaining buy-in from the CFO and CEO. She also highlights the significance...2023-07-2124 minCMO ConvoRobert Patin | Maximizing agency partnership ROI with your CFO | CMO ConvoThe right agency partnerships can open up a bunch of resources for CMOs. But are you really getting the best for your buck? That's something your CFO definitely wants to know, and Robert Patin joins us to explain why working closely with CFOs when selecting agencies can help maximize your ROI.Key talking pointsMaking the case for agency partnerships to your CFO.How to measure the success of agency partnerships in a way that will satisfy CFOs.The importance of CMO and CFO working relationships.Want to really get the skills and know-how for...2023-06-0736 min
הפודקאסט של גיא קצוביץ'השוק במיתון: מה יזמים צריכים לעשות עכשיו? - פרק מיוחד: אביעד שורק ורוני יפובפרק זה היה לי הכבוד לארח את אביעד שורק - מנכ"ל ומייסד-שותף ב-The-Founders, ורוני יפו - CFO בקרן הון הסיכון מונטה. חברת The-Founders מעניקה שירותי CFO ו -CMO לסטארטאפים ממגוון רחב של ורטיקלים כגון - סייבר, IoT, פינטק, AdTech ועוד. שירותי ניהול הכספים כוללים הנה"ח, חשבות שכר, BvA, FP&A, הכנה ל-DD ועד ליווי CFO מלא. ל-The-Founders צוות אנשי כספים מקצועי, מערכות המשקפות את המצב הפיננסי בזמן אמת וניסיון של קרוב ל-100 חברות סטארטאפ. אביעד הוא כלכלן בכיר, שימש כ-CFO במגוון חברות סטארט-אפ וקרנות הון סיכון ומביא עימו ניסיון עשיר של מעל לעשור בעולמות ההייטק, ההשקעות, המיזוגים, הרכישות ופיתוח האסטרטגיה העסקית. רוני חולשת בתפקידה על ניהול התחום הפיננסי, המשפטי והמיסויי של הקרן ועוקבת אחר תוצאות פעילות החברות שבפורטפוליו.רוני היא רואת חשבון בהכשרתה ולה נסיון רב שנים בתפקידי ניהול בקרנות הון סיכון מובילות כדוגמאת 83North, בחברות סטארט-אפ ובחברות פיננסיים. (*) ללינקדאין שלי: https://www.linkedin.com/in/guykatsovich/ (*) לאינסטגרם שלי: https://www.instagram.com/guykatsovich/ (*) עקבו אחרינו ב"עוד פודקאסט לסטארטאפים" וקבלו פרק מדי שבוע: ספוטיפיי:https://open.spotify.com/show/0dTqS27ynvNmMnA5x4ObKQ אפל פודקאסט:https://podcasts.apple.com/podcast/id1252035397 גוגל פודקאסט:https://bit.ly/3rTldwq עוד פודקאסט - האתר שלנו:https://omny.fm/shows/odpodcast ה-RSS פיד שלנו:https://www.omnycontent.com/.../f059ccb3-e0c5.../podcast.rssSee omnystudio.com/listener for privacy information.2023-06-0444 min
SaaS Backwards - Reverse Engineering SaaS SuccessEp. 68 - Key to marketing success: owning a pipeline number, with Fractional CMO Andrew BolisIn this episode, fractional CMO Andrew Bolis shares how owning a pipeline number and being responsible for specific revenue-related targets not only helps sales and marketing teams work towards common goals, but also provides leverage in conversations with the CFO. Other Key Insights from this episode include: Bringing in the right fractional CMO for your situation.Working with agencies to fill in skill gaps and drive faster results.Justifying marketing expenses with the C-suite.Other resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publish a...2023-05-2625 min
The Terra Harvell ShowHow the Heck Did I End Up Working with a Football Coach? Meet the Harper Ellis CMO, Casey Hicks!On this week's episode we're sitting down with the Harper Ellis Hair Co. CMO (...and CFO, AND maintenance man 😉) Casey Hicks! We're chatting about his journey from being a high school football coach to becoming the CMO of a multi-million dollar extension company, what it takes to make money in a competitive industry, and SO much more!This episode is guaranteed to make you laugh, and hopefully inspire you along your own journey as you follow your dreams! Don't forget to subscribe so you don't miss an episode, and leave us a review so...2023-05-1946 min
Mi3 Audio EditionArnott’s sees double digit growth after private equity ownership and marketing overhaul; CMO Jenni Dill on bucking downturn, linking brand to P&L and landing a ‘Fellowship' spot with elite Marketing Academy-McKinsey CMO programThree years ago Jenni Dill put a multiyear strategy plan to Arnott’s to management and board. The former McDonald’s CMO had been in the CMO gig at Arnott’s for 13 days. But Dill had just completed The Marketing Academy’s Fellowship course, which she says provided the clarity and confidence to speak business, not marketing – and to deliver a growth agenda at pace. It’s paying off. Despite the biggest spending squeeze in a generation, Arnott’s brands are powering. Tim Tams, Shapes and Vita-Weats sales are up double digits as Australians cut out restaurants but keep buying branded...2023-05-1537 min
CMO ConfidentialKip Knight: Why CMO’s Should Learn FinanceEpisode 15 - A CMO Confidential Interview with Kip Knight. The founder of CMO Coaches, former CMO of Taco Bell, and President of H&R Block’s US business, joins the show for a second time as we switch formats and have him lead a 2-way dialogue following up on our "Why the Short Shelf Life of CMO's" session. We discuss marketing as “the offense” of the company, how to be “an optimist with objectivity,” the obligation of marketers to translate their budgets into sales and profit, the Marketing CFO position, and “the difference between a promise and a trend.”
Learn more about your...2023-04-2437 min
Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love193: Amisha Shrimanker | A Fractional CMO's Perspective on MarketingPerhaps you've heard of a fractional Chief Financial Officer (CFO), but did you know you can also hire a fractional Chief Marketing Officer for your law firm business? A part-time CMO can help you develop and implement a marketing strategy for your business without the high cost of hiring a full-time in-house professional marketer.In this episode of Wealthy Woman Lawyer®, fractional Chief Marketing Officer Amisha Shrimanker joins Davina to discuss the benefits of hiring someone like her to help with your law firm’s marketing strategy. Amisha works with seven- and eight-figure companies and...2023-04-2045 min
Lochhead on MarketingCFO To CMO (tough times) ConversationThis Lochhead on Marketing episode is a short one, almost like a bedtime story with Uncle Lochhead.
I recently did a post on LinkedIn that blew up in a way that I didn’t quite expect. It was meant to be a humorous post about Marketing, but it seems to have cut quite deep in some, and others found it relatable. I thought it would be fun to read to you so we could share a few chuckles about it.
Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different min...2023-04-1902 min
The On Call PodcastHow to Bring Finance Back to the Driver's Seat of Businesses Through Sustainable Community Building with Aspire Co-Founder and CMO Joel Leong (Call #119)Is community building really valuable to a fast-growing business? How do you ensure they contribute both to the company and the ecosystem’s bottom lines as well? Joel Leong, co-founder and CMO of Aspire, an all-in-one finance operating software for businesses, shares more about Entrepreneurs of SEA and CFO Connect, two community initiatives he has been leading, to answer these questions and share learnings on what it takes to bring value to communities as a B2B company.
He also shares learnings from four years as a leader with the company, from its early days to now hav...2023-03-2129 min
Aktien mit Kopf - Investieren für PrivatanlegerInterview mit CFO und CMO von Starward Industries!Special Episode! Ich spreche mit Maciej und Michal, CMO und CFO von Starward Industries! Das Polnische Börsenunternehmen wurde 2018 von einem ehemaligen CD Projekt Mitarbeiter (Marek Markuszewski) gegründet, der maßgeblichen Anteil an der Entwicklung von The Witcher 3 hatte. Bei Starward Industries wird nun an einem Sci-Fi Spiel gearbeitet, welches dieses Jahr noch erscheinen soll. Wir sprechen über die Entwicklung eines jungen Unternehmens und Videospiels, über den Standort Polen und vieles vieles mehr.
Disclaimer: Ich habe selbst eine Aktienposition in Starward Industries und weise hiermit auf den Interessenkonflikt hin, der durch dieses Interview gegeben sein kann. Ich e...2023-03-2059 min
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix566: Working as a Fractional Role (CFO, CMO, COO)Have you considered working in a fractional role with your clients? The most common fractional roles include fractional chief financial officer, chief marketing officer, chief operations officer and chief people officer. Some of our clients come to us already offering fractional packages. Or we help them pivot into a fractional role after joining $ix Figures Lab because it elevates their position in the marketplace and reflects the value they are creating for their clients already. In this episode, Elizabeth Cook, a coach in Six Figures Lab, and I will talk about working in a...2023-03-0928 minThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix566: Working as a Fractional Role (CFO, CMO, COO)Have you considered working in a fractional role with your clients? The most common fractional roles include fractional chief financial officer, chief marketing officer, chief operations officer and chief people officer. Some of our clients come to us already offering fractional packages. Or we help them pivot into a fractional role after joining $ix Figures Lab because it elevates their position in the marketplace and reflects the value they are creating for their clients already. In this episode, Elizabeth Cook, a coach in Six Figures Lab, and I will talk about working in a...2023-03-0928 minMarketing Today with Alan Hart354: Demand Generation and Brand Marketing with David Fossas, CMO at Restore Hyper WellnessIn this episode, Alan and David discuss the mission of Restore Hyper Wellness, the relationship between demand generation and brand marketing, and the dangers of marketers confusing being purpose-driven with being cause-driven. David talks about the siloing and diminishing of the CMO role and how concepts like "Team One" and taking a critical look at new growth titles could help remedy this.David Fossas calls himself "The Accidental Marketer," but is actually an accomplished marketer who has worked with over 35 brands, including General Motors, Verizon, HP, Visa, and Philips Health. He is currently serving as the Chief...2023-03-0837 min
Soul & Science: Fast Forward Your Marketing Mind#33: Magnolia Bakery CMO Eddie Revis | Inside the Sweet Mind of a CMOMagnolia Bakery is a popular destination in New York City, and it's common to find residents and tourists lining up to buy perfectly iced cupcakes and other sweet treats. Now, CMO Eddie Revis is helping turn Magnolia Bakery into a global D2C brand. Magnolia’s Breakfast Loaves video, a remake of comedian Liam Kyle Sullivan’s early YouTube hit, Muffins, went viral, immediately landing with millennial targets. Revis does it, in part, by daring his creative teams to pitch their craziest ideas. It’s no surprise that his career spans agencies, starting with a high-school intern...2023-02-0627 min
Marketing TrendsLeading With Influence Instead of Title With Linda Lee, CMO of Campbell’s Soup CompanyHow can consumer insights help build a successful marketing strategy? Linda Lee, CMO of Campbell’s Soup Company, claims her own curiosity allowed her to lead with influences from the consumer’s perspective. Listen to hear more about using a consumer’s lens to analyze competitors’ strategies and understand the impact media consumption has on a brand.Tune in to learn:How to build trust with stakeholders (8:50)About the relationship between CMO and CFO (16:10)Why the consumer lens is vital for analyzing strategy (30:59)How to think on your feet with new marketing opportunities (34:24)Mentions:15:53 Jenn Kre...2022-11-0940 min
AMT 行銷科技/數位轉型 研究報告為何CMO與CFO的合作會是數位轉型的關鍵？ Google來解答！留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments 疫情的催化下，企業數位轉型的重要性不言而喻，然而數位轉型並非易事，除了面臨到數位人才的短缺、企業內部文化的抗拒、缺乏相關專業不知該如何著手等等的問題外，還有一點非常關鍵，即是企業高階管理人之間是否有良好的共識與互動，能否有效將資源、問題做整合，會是企業推動數位轉型的關鍵一步。 希望藉由本次內容，向大家介紹Google對於企業數位轉型，在高階管理人間互動、合作對於數位轉型會有什麼樣子的影響之觀點與研究，本次內容為探討CMO（行銷長）與CFO（財務長）之間的關係。 Powered by Firstory Hosting2022-10-2607 minSaaS Backwards - Reverse Engineering SaaS SuccessEp. 38 - Marketing as an investment portfolio with Fractional CMO Yasmin MorrisonMost companies do “checklist marketing” by default: We need to be on every social channel. We should have a newsletter for every customer segment. We need to go to all these conferences.Fractional CMO Yasmin Morrison challenges her clients to think about marketing more like an investment portfolio and every quarter, you make bets. If it doesn’t pay dividends, get out. Double down if it does.And you can put the odds massively in your favor if you apply the 80-20 rule (also known as the Pareto Principle) where a small percentage of acti...2022-08-1226 min
Practical PivotsCMO Special: CATS, Clutter, and a Litmus Test for Content with Drew NeisserAs the founder of CMO Huddles and award-winning agency Renegade, Drew shares the four characteristics of successful CMOs, the conversation to have with your CFO, and how to make a rebrand stick.2022-05-1846 minCMO ConvoYannick Kpodar | Get the CFO on your side and the rest will follow | CMO ConvoCFOs can often be seen as a roadblock to your mission as CMO, but it doesn't have to be the case. Yannick shares with us why you should be working closely with your CFO to achieve success.Key talking pointsWhy the relationship between CMOs and CFOs can be contentious, and why this can be a problem.How to show the value of marketing so that your CFO doesn't see it as just a cost.What a good relationship with your CFO can unlock for you.2022-04-2033 min
CFO THOUGHT LEADER787: Listening to Your Inner Self | Steve Vintz, CFO, TenableLooking back on his first CFO role, Steve Vintz recalls waking up one morning and thinking that he might not have a job. The night before, Vintz had told his company’s CEO that he was having second thoughts about a deck of slides highlighting the virtues of a proposed acquisition. “It just hit me: This is a deal we can’t do—this is not our deal,” recalls Vintz, recollecting the moment of insight that he experienced and the subsequent butterflies set free. The company’s board was expecting to meet later in the week...2022-03-2856 min
Renegade Marketers UniteCFO Panel: Investing in the CMO RoleFor a locked room labeled “Marketing Spend,” the CFO holds the keys. And they aren’t going to be quick to hand them over, either. This all-important alliance depends on the CMO’s fluency in CFO-speak, AKA how $1 into marketing will equal more $$$ out. Luckily, it’s not too hard a language to pick up. In this episode, we’re airing three Q&As with three CFOs who laid out their formulas for a great CMO/CFO alliance during a recent CMO Huddles Super Huddle (a bi-annual mega-huddle exclusively for our community of B2B CMOs). Tune in for some wo...2022-03-0441 minUncensored CMOThe secret to winning the best Super Bowl Ad - Lesya Lysyj, CMO Boston BeerJon chats with CMO of Boston Beer, Lesya Lysyj, who has nearly 30 years of marketing experience in the food and beverage industry. Prior to joining Boston Beer, she served as President U.S. (Sales and Marketing) for Welch’s Foods.Watch the ad here: https://www.youtube.com/watch?v=b9GUnNAL9yYWhat we covered in this episodeCounting down the Top 10 Super Bowl ads of 2022The power of humour and nostalgia for LaysWhy babies are the stars of many Super Bowl adsThe reason car ads are so predictableRobo puppy and why Kia ma...2022-02-2344 min
Crypto Gaming InstituteCGI 055: PolyGod Co-Founder & CFO + CMO Joe Dagher + Marcus SalvatorCGI 055: PolyGod Co-Founder & CFO + CMO Joe Dagher + Marcus Salvator
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This official Crypto Gaming Institute podcast was created to showcase the leaders of the crypto gaming world, including game makers, entrepreneurs, developers, investors, experts, influencers, and more. Hosted by Ben Gothard, this show aims to discover the stories of the people behind the technology in order to better understand the intersection of cryptocurrency, gaming & blockchain technology.
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A Crypto Gaming Institute Production.
Website: https://lnkd.in...2022-02-0749 min
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaSBudget like a Boss: A Smart CMO’s Guide to Budgeting for a Scale JourneyKristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey. You’ll learn:How do you communicate to a CEO and CFO that you are investing efficiently… without overspendingWhen do you give budget back versus ask for moreHow to remind your peers of what marketing will and won’t do: “You won't get to scale saying yes to everything!” How your budget should change through expansions and acquisitionsFrom a hiring standpoint, we discuss:The wisdom of Swiss Army knife hiring - when 1 ma...2022-02-0339 min
SaaS Half FullAchieving CMO and CFO Alignment with Avnita Gulati, VisaIn this episode of SaaS Half Full, Lindsey Groepper speaks with Avnita Gulati, Senior Director of Global Marketing Strategy and Operations at Visa. We've discussed how marketers can achieve alignment with their CEO or with the board, but in this episode, Avnita shares how to create that same alignment with your CFO. Whether you feel like you have a good relationship with finance or are looking to build a bridge for the first time, Avnita shares crucial steps to cultivating a better working relationship. Listen to hear more about the importance of having an understanding of each p...2022-01-1927 min
Talking Success | The Home of FintechRobert Israch, CMO & GM Europe at Tipalti - All things Fintech, the importance of marketing and how CFO's can reduce the number of hats they wearSend us a textIn this episode, we sit down with Robert Israch, CMO & GM Europe at Tipalti. Tipalti, providing global, scalable payables automation for high-velocity companies.Rob discusses all things FinTech, the importance of marketing, and how CFO’s can reduce the number of hats they wear.TalentintheCloud's Website: https://talentinthecloud.io/TalentintheCloud's LinkedIn: https://www.linkedin.com/company/talentinthecloud/Robert Israch's LinkedIn: https://www.linkedin.com/in/robisrach/Tipalti's Website: https://tipalti.com/Stacey Ja...2021-12-1527 min
Revenue Alignment Podcast (R.A.P.)Proving Marketing's Impact to Your CFO to Secure Bigger Budgets (Terrell Turner)💥 New Podcast Alert 💥
THE biggest challenge every Marketer at every level from entry to CMO struggles with is getting approval for more marketing budget
This is why I am absolutely elated to have our next guest on the Revenue Alignment Podcast, Terrell Turner CPA
I loved every second of this conversation so much because Terrell dropped so many gems
As a matter of fact there were so many gems I struggled to decide which video clips to use to promote the episode
We talked about
1️⃣ How to make the b...2021-12-0658 min
Empresas S/A - Educação Empreendedora#022 - CEO CMO CFOSabe o que significam as siglas CEO, CMO e CFO? Vem descobrir!Conheça nosso site: www.empresassa.com.brSe quiser uma pílula com um tema específico, é só mandar um email para: contato@3dk.com.brEste é um produto da 3DK Consultoria e Comunicação.--- Send in a voice message: https://anchor.fm/empresas-sa/message2021-11-0202 min
CMO StudioCMO Studio #8: 'Marketeers moeten de taal van sales en van de CFO spreken'Met Marcel Aalders, CMO bij CarpetRight, praten we over de markt voor tv-reclame, die enorm in de lift zit en over het vroegere imago van prijsstunter, waar CarpetRight een beetje vanaf wil komen. Wat heeft Aalders gedaan om te bouwen aan een nieuwe merkbeleving?
Nadat Aalders de Winnaar van de Week heeft uitgeroepen, vertelt hij over de stappen die hij met CarpetRight aan het zetten is van offline naar online. Hoe ziet de online klantreis er in grote lijnen uit? En wat zijn zijn ervaringen als kerndocent strategisch brandmanagement bij Beeckestijn?2021-09-1635 minGrowCFO Show#50 Becoming a CFO to fast growth startups with Andrew TapsonKevin Appleby is joined by Andrew Tapson, experienced portfolio CFO, to talk about becoming a CFO to fast growth startups.
How did you start being a CFO for various companies?
As a teenager Andrew was surrounded by peers who were massively influenced by others and the group above. This is shown as 5 went on to be engineers and 5 to accountants! He at first wanted to be an accountant but then realised he wanted to get into business as he saw it as the place to be.
Andrew went to the big six (as it was then) for interviews. This lead...2021-09-0938 min
INSIGHTS ROCKSTARS#03 - The way to get buy-in: Think like a CFO, present like a CMO - by Kristin Luck
The way to get buy-in: Think like a CFO, present like a CMO - by Kristin Luck
Kristin Luck is the actual President of ESOMAR and Founder of Scalehouse. Prior to launching her own practice, she was CMO of Decipher. She took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group. She started her carrier in market research by working for Liebermann and ACNielson.
2021-08-2722 min
Ředitelé ředitelům | RobertNemec.comJosef Šuber: Jak vyhodnocovat náklady ve firmě a ziskovost produktů z pohledu CEO, CMO a CFO?Josef Šuber na záznamu z webináře Ředitelé ředitelům popisuje, jak probíhala v roce 2016 akvizice Hamé a jak řešili problémy s ní spojené. Vysvětlil vyhodnocování nákladů ve firmě a ziskovost produktů z pohledu CEO, CCO, CMO, CFO a COO.Přiblížil také, proč by každý CEO měl mít k dispozici KPIs dashboard, kde pravidelně sledovat a vyhodnocovat důležité údaje. Za klíčové pro řízení businessu považuje umění detailně predikovat budoucí vývoj nejméně tři měsíce dopředu.2021-08-111h 30
GTM Live134 - High Efficiency Marketing - CFO 4.0 PodcastChris joined Hannah Munro on the CFO 4.0 Podcast to talk about how the role of marketing has shifted. He shared insights in regards to : better defining what a lead is, brand as a feeling, how the buying process has changed drastically over the past several years, why some of the most effective marketing strategies can't be measured, and how investing appropriately in marketing will drive business faster than an overinflated sales team.
Register here for our recurring series with Dave Gerhardt, CMO at Privy. 2021-04-231h 07
CFO 4.0 - The Future of Finance30. A CFO’s Guide To Measuring Marketing ROI – and it isn’t by MQLs! with Chris Walker – Refine LabsSend us your thoughtsIn this latest episode of CFO 4.0, Hannah Munro chats to Chris Walker. Chris is CEO of Refine Labs, which is a demand accelerator for B2B SaaS companies. Chris also runs his own podcast, State of Demand Gen. Chris talks innovative strategy, advice and tactics that works best for marketers, along with interviewing the top experts within the marketing industry.This episode covers:How has marketing changed in the last few years?Why the MQL is no longer a good way to measure marketing impact?How d...2021-04-201h 10
Koalatea Time: The K.O. Koala Entertainment PodcastA Wild CFO Appears! Ben Reuben from EGD!Underground game design and esports club? Embodiment of the gaming industry's future? CHICKEN NUGGET DATING SIMS?? That's EGD!
EGD has succeeded in large part because of those who run it; people like CFO/CMO Ben Reuben.
In this episode of Koalatea Time, the ENTIRE K.O. Koala team (yes even Josh!) sits down with Ben to talk EGD, covert game jams, chicken nugget dating sims, and more!
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This podcast is powered by Pinecast.2021-04-131h 30
The CFO PlaybookBusiness Partnering Institute | With Anders Liu-Lindberg, co-founder, CMO and COO
If you enjoy nerding out over numbers but also consider yourself a people person, Anders Liu-Lindberg, co-founder of the Business Partnering Institute, has a new finance job for your consideration: business partner.“Unlike other roles in finance, business partnering is an interaction between people — whereas if you're an Accountant or a Controller, you mostly interact with the numbers,” Anders says on this episode of The CFO Playbook.Another incentive: more companies are hiring CFOs with business partnering experience instead of finance alone, because the skill set lends itself so well to a high-level role.“You...2021-03-1845 min
Time For A Reset Marketing Podcast: Insights from Global Brand MarketersEpisode 24 - Why the CMO Must Be Best Mates With the CFO: Achieving Success with Alison SagarIn this episode, Paul talks with Alison Sagar, a seasoned marketing leader with a wealth of experience at companies such as PayPal, American Express, and Snappy Gifts. Alison shares her expertise on how to build a strong relationship with the C-suite, specifically the CFO, and how transparency, NPS, and smart use of working capital can help gain trust and drive growth. She also delves into the challenges that early-stage businesses face in terms of balancing product and marketing priorities, and how embracing data and digital can elevate the role of marketing in the boardroom. As the owner o...2021-02-2640 min
Heads Talk024 - Anders Liu Lindberg CFO: BPI, The CFO Strikes Back!Let us know your thoughts. Send us a Text Message. Follow and Connect with me to see #HeadsTalk Podcast Audiograms every Monday on LinkedIn. Episode Title - 🇩🇰’The CFO Strikes Back!’🇩🇰 In this episode of #HeadsTalk, it’s all about the finance function (FF) and the rebranding of the CFO. There is an internal battle in this digital age at the CSuite's Executive table and I for one am fascinated by the contrasting views on the topic. Anders Liu Lindberg, CFO, Partner, CMO, COO of BPI, provides us with his analysis of the state of play. A reg...2021-01-2431 min
The Virtual CMOMarketing Costs from the Perspective of the CFO with Jack SweeneyThis week, Eric Dickmann interviews Jack Sweeney. Jack is the host and producer of CFO Thought Leader — a podcast featuring interviews of finance leaders who are driving change within their organizations. He is managing director of Middle-Market Executive, the leader in audio on-demand content for the middle-market C-suite. With a background of more than 20 years in print and online journalism, Jack has written extensively about finance, management consulting, information technology, and public policy. He is the former editor in chief of Business Finance Magazine and the founding editor of Consulting magazine. He served as editor of Integration Ma...2020-12-3127 min
The Finance Trends & Disruption PodcastEp1- The Art of Business Partnering as a CFO in the New Remote RealityThe initial episode of the Finance Trends and Disruption podcast features the global thought leader in the arena of business partnering, Anders Liu-Lindberg, co-founder, COO (Chief Operating Officer), and CMO (Chief Marketing Officer) at the Business Partnering Institute and owner of the largest group dedicated to Finance Business Partnering on LinkedIn with more 8,000 members. Anders and I explore what it takes to be a successful CFO in the next normal and the importance of being a social CFO.2020-05-1400 min
CFO THOUGHT LEADER569: Growing Your Team's Knowledge Base | Raj Dani, CFO Ping IdentityBack in the early 1990s, with both feet firmly planted on an auditing career path inside Price Waterhouse’s Tampa, Florida, office, Raj Dani decided to take a detour into the accounting house’s M&A advisory practice. Over the next few years, the one-time auditor began providing deal-makers with financial and operational due diligence on their future mergers and acquisitions. “I became focused on cash and EBITDA generation, the strategic value of two enterprises coming together, and how you drive synergies and value for shareholders,” explains Dani, who says that his segue into M&A opened...2020-02-0536 min
CFO THOUGHT LEADER569: Growing Your Team's Knowledge Base | Raj Dani, CFO Ping IdentityBack in the early 1990s, with both feet firmly planted on an auditing career path inside Price Waterhouse’s Tampa, Florida, office, Raj Dani decided to take a detour into the accounting house’s M&A advisory practice. Over the next few years, the one-time auditor began providing deal-makers with financial and operational due diligence on their future mergers and acquisitions. “I became focused on cash and EBITDA generation, the strategic value of two enterprises coming together, and how you drive synergies and value for shareholders,” explains Dani, who says that his segue into M...2020-02-0535 min
GTM Made Simple535. How to Be an Effective CMOHow to be a good CMO: Think like a CFO. Act like a CRO. Talk like a CMO. Of course, there’s a little more to it than that. But you get the picture. In this episode of #FMF, I catch up with the CMO at BlackBox Consulting & Advisory, Denmark Fransisco. We discuss the key attributes any prolific CMO needs in their toolbelt. Here’s what we’re unpacking today: What keeps effective CMOs up at night. How and why to manage your team according to KPIs. Key ABM findings for CMOs to con...2020-02-0332 min