Shows
The Juice - Consumer Direct PodcastEp. 45 | Agency Vs. In-House: Why Strategy Needs A Fractional CMOFractional CMOs, “random acts of marketing,” and embedded agency teams. This episode of The Juice Consumer Direct Podcast breaks down how Avalaunch Media and Amplēo help small and scaling companies replace guesswork with real marketing strategy. Core themes include fractional CMO leadership, agency vs in-house marketing, and building an “everything agency” that actually drives revenue.Hosts Carson Poppenger and Jacob Thorpe sit down with Andrew Melchior, Co-Founder & COO at Avalaunch Media, to talk through two decades of building brands, being early on infographics and SEO, working with major names, and why so many $10M–$700M companies get stuck i...
2025-11-2638 min
The Metamorphosis MomentBeyond the Playbook: The Real-World Lessons Modern CMOs Need (Part Two)In Part 2 of Nancie McDonnell Ruder’s conversation with five-time CMO Mike Linton and the host of CMO Confidential, we move from principles to practice.Mike shares how CMOs can regain influence even when they’ve been pushed into a “make it pretty” box—by becoming the objective observer of the marketplace, deeply understanding the consumer and the financials and reframing “marketing money” as consumer money spent on behalf of the company.Highlights from this episode include:- How to shift from campaigns to
2025-11-2030 min
Business Punk - How to MarketingBenjamin Minack über Strategie statt Buzzwords, Leadership im Wandel – und warum CFO & CMO Verbündete sein müssenIn dieser Special-Folge von How to Marketing – powered by Business Punk trifft Host Phillip Böndel auf Benjamin Minack – Gründer und Geschäftsführer von Ressourcenmangel, Ex-GWA-Präsident und „Agenturmann des Jahres“. Vom Eventgeschäft zum 400+ Team, von Handelsblatt & ZEIT-Einsichten bis zur Verbandsarbeit: Benjamin zeigt, warum Analyse & Strategie die wahren Performance-Hebel sind – und wieso gutes Marketing innen beginnt, bevor es außen wirkt.Das erwartet dich in dieser Episode:Vom Zufall zur Systematik – Wie aus Events eine Agentur wurde und warum Opportunismus am Anfang, Strategie im Ausbau zählt.CEOs, M&A, Produktlogik – Learnings aus ZEIT & Handelsblat...
2025-11-111h 11
Inside PartneringDrew Neisser: Building a Flocking Awesome CMO CommunityWhen Drew Neisser walked on stage at the CMO Huddles SuperHuddle dressed head to toe in a penguin suit, the room erupted. It wasn’t just comic relief - it was a perfect metaphor for everything the CMO Huddles community stands for: boldness, courage, and the power of the flock.As Drew puts it, “A group of penguins is called a huddle. That’s what we’re about - caring, sharing, and daring together.”From Crisis to CommunityThe origin story of CMO Huddles goes back to April 1, 2020. The world was in lockdown. Marketing...
2025-11-1008 min
CMO ConvoHow CMOs & CFOs build trust (and prove marketing ROI), with Audrey Masset and Mark BeakhouseWhen marketing and finance work in silos, growth stalls. But when the CMO and CFO operate as true partners? The business moves faster and decisions get smarter.In this conversation, Audrey Masset (Senior Director of Marketing) and Mark Beakhouse (CFO) at Wegrow share what it really takes to build a high-trust, co-owned relationship between marketing and finance, one that goes beyond budget approvals and into shared growth responsibility.→ Why marketing can no longer be seen as a cost center→ How CMOs earn credibility with CFOs (data, transparency & shared KPIs)→ The systems and da...
2025-11-0532 min
The Fractional CMO PodcastThe Fractional CMO Podcast - Kristy Hunter, Kelly Dimkovska & Joshua CilentoFor this episode of The Fractional CMO Podcast, Simon Dell is joined by Kristy, Kelly Dimkovska, and Joshua Cilento for a roundtable discussion on one of marketing’s biggest frustrations — reporting. Are detailed marketing reports a waste of time when clients rarely read them? Or are they critical for accountability and strategic alignment?
Together, the team breaks down how to make reporting meaningful — from setting clear KPIs and speaking the CFO’s language, to using dashboards and data that actually drive decisions. They also explore the balance between hard numbers and brand impact, how to show value in complex...
2025-11-0335 min
The Enterprise EdgeThe Enterprise Edge - Sam Yen, Global Head of Enterprise Application Solutions, JP Morgan PaymentsDiscover how two powerhouses are reimagining enterprise finance in the age of AI. In this episode of The Enterprise Edge podcast, recorded live from Oracle AI World 2025 in Las Vegas, host Mark Vigoroso sits down with Sam Yen, Global Head of Enterprise Application Solutions for JP Morgan Payments, to explore the cutting edge of treasury transformation. Learn how JP Morgan and Oracle are moving beyond proof-of-concepts to deliver real business value through enhanced ERP integrations, agentic AI collaboration, and seamless payment automation. Sam reveals the critical importance of human-in-the-loop AI design, shares surprising stories of clients switching platforms based...
2025-10-1720 min
Professoren & praktikern138. CMO + CFO = BFF? med Ronny KjeserudNoen økonomidirektører har ikke mye forståelse for markedsføring. De ser på det mest som en kostnad, av og til litt unødvendig, og i hvert fall noe som kan kuttes i dårlige tider. Enkelte markedsdirektører gjør det heller ikke enkelt for CFO. Med gnål om mentale markedsandeler, reklameliking og kundebehov, aldri kunne vise til en eneste skikkelig finansiell størrelse eller et regnestykke som viser avkastning på investeringer i markedsføringen, er det kanskje ikke så rart at enkelte CFO’er ikke ser verdien av markedsføring. Men, av og til er...
2025-10-1538 min
Web3 CMO Stories🎧 [BONUS] The Future CMO – Full Audiobook | How Modern CMOs Win with Trust, Tech & Smart VisibilitySend us a text🎧 Full audiobook edition of “The Future CMO” – written and narrated by Joeri Billast.The job changed while most of us were still crafting campaigns. We break down how the CMO is being rebuilt into a Chief Value Officer who speaks in revenue, margin, risk—and proves it. No marketing theatre. Just a clear path to measurable impact powered by trust, technology, and community.Across a fast-moving conversation, we map the value equation (perception + trust + outcome) and show how raising all three in tandem drives durable growth. We walk throug...
2025-10-122h 21
The Enterprise EdgeThe Enterprise Edge - Mike Whitmire, Co-Founder & CEO, FloQastFloQast CEO and Co-founder Mike Whitmire reveals how his company is revolutionizing the accounting profession through an unconventional blend of creativity and technology. From producing a SAG-approved sitcom starring Danny Trejo tobuilding a platform that empowers accountants to automate their own workflows with AI, Whitmire shares the bold decisions that helped FloQast raise its first $300 million of venture capital without a CFO. Learn how FloQast is addressing the accounting talent gap by transforming mundane manual work into strategic, judgment-based roles through their FloQast Certified Accountant program, anddiscover why hiring auditors and accountants as salespeople - in the face of...
2025-10-1141 min
The Enterprise EdgeThe Enterprise Edge - Brian Hogeland, CFO, Packer FastenerDiscover how AI is transforming financial operations in this engaging conversation with Brian Hogeland, CFO of Packer Fastener, recorded live from SuiteWorld 2025 in Las Vegas. Brian shares his journey from manual, paper-based financial closes that took weeks to a streamlined NetSuite-powered process achieving closes in just 3-4 days - and reveals how NetSuite's newly announced autonomous close capabilities could enable daily financial visibility. Learn how conversational AI will continue to empower department owners to interrogate their own data, why payment automation requires the right guardrails and human-in-the-loop process mapping, and get Brian's prediction that manually entering transactions will seem "...
2025-10-0922 min
CMO ConfidentialThe Fine Art of Reducing Marketing Expense in an AI World | Dwight Hutchins |Boston Consulting GroupA CMO Confidential Interview with Dwight Hutchins, Senior Managing Director of Boston Consulting Group (BCG) and a Northwestern Adjunct Professor, previously Managing Director at Accenture focused on Consumer Products, Health Care and Public Service. Dwight shares his thinking on why marketers should be prepared to reduce expenses and shift resources into a re-imagined future versus incrementally evolving spend and structure. Key topics include: his belief that the complexity of marketing has resulted in many instances of wasted spending; the importance of "unaided first brand response;" why it's important to be "ahead of the expense reduction game;" and how to...
2025-09-3037 min
HaamucastFrom zero trust to finance team buy-in – How Frida Ahrenby got her CFO posting on LinkedInGuest: Frida Ahrenby, CMO at RillionWhat happens when you're a marketer targeting CFOs but your finance team won't touch social media?You flip the script. In this episode of Haamucast, Edward sits down with Frida Ahrenby, CMO at Rillion, to talk about how she got her own finance leaders posting on LinkedIn – and why that changed everything about how they understand their customers.You'll hear:👻 Why finance leaders are actually easier to convince than you think (once they see the business value)👻 Frida's "never force it" philosophy – and how copy-p...
2025-09-2620 min
Canned the Marketing PodcastEpisode 10: The Role of the CMO - past, present and futureStrap in, marketers. This week, Ben van Rooy (Human Digital) and Stephanie Quantrill (Cue Marketing) take you behind the closed doors of the C-suite to unpack the most misunderstood, and arguably most exciting, role in business: the Chief Marketing Officer.
From career pathways to power plays, bold calls to boardroom politics, this episode is your masterclass in what it takes to thrive as a CMO.
What You’ll Learn in This Episode
The CMO’s Seat at the Table: Why being in the exec team (not just near it) is non-negotiable.
Career Moves That Coun...
2025-09-2542 min
Conquête[REDIFF] CMO, garant du chiffre d’affaires ? - (Charles-Alexandre Peretz) Conquête #70Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ Cet épisode avec Charles Alexandre , vous a beaucoup plu, alors on a décidé de vous le repartager cette semaine.A écouter si vous l'aviez manqué (ou si vous souhaitez le re-découvrir)"À force de scrapper des leads, t’as oublié de vendre" Dans cet épisode, Charles-Alexandre démonte les illusions des pipes surdimensionnés, rappelle pourquoi le CFO devrait être le meilleur ami du CMO et explique po...
2025-09-171h 11
Uncensored CMOCMO masterclass & how to grow billion dollar brands with PepsiCo CMO Jane Wakely and Neil BarrieWhat makes a world-class CMO? In this masterclass, we’re joined by Jane Wakely, CMO of PepsiCo, and Neil Barrie, founder of 21st Century Brands, to explore the strategies that drive growth of billion dollar brands. We discuss why CFO partnerships matter, how to reappraise established brands, and why creativity, whether through celebrity campaigns or a giant Cheetos thumb, still drives results. Plus, Jane and Neil share practical lessons on making change happen inside complex organisations.Timestamps00:00 - Intro01:28 - What are the attributes of a successful CMO?07:57 - Why Neil created the CM...
2025-09-1757 minCMO ConfidentialScott Lindquist | What Your CFO Wants To Tell You, But Won'tCMO Confidential — “What Your CFO Wants to Tell You (But Won’t)” with CNA CFO Scott LindquistWhat does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to decode the finance side of brand building, performance spend, and the politics of the boardroom. They cover how CMOs should onboard a new CFO, why “marketing math” wins over skeptics, mistakes to avoid in board presentations, and how insurers used bold brand bets to become category killers.What you’ll...
2025-09-0234 min
Demand Decoded: Demand Generation & Business GrowthBuilding CFO Partnerships: The CMO's Collaboration GuideMost CMOs struggle with one critical relationship that can make or break their success: the CFO. In this episode, Dan and Josh reveal why financial acumen is non-negotiable for marketing leaders and share the three financial fundamentals every CMO must master to build genuine partnerships with finance teams. From understanding cash flow timing to translating marketing metrics into financial outcomes, we explore practical strategies that transform adversarial relationships into collaborative business partnerships. Discover why transparency and intellectual honesty are essential, how to speak the CFO's language, and the embedded analyst approach that's revolutionising CMO-CFO collaboration at mid-market c...
2025-09-0143 min
What's the Point PodcastWhy the CEO, CMO, and CFO Must Lock In, Now – With Susan OwenIn this episode of What’s The Point Podcast, we sit down with Susan Owen, CEO of The Point Group, to dive into one of the most overlooked growth strategies in modern business: the power trio of CEO, CMO, and CFO alignment. This isn’t just about planning, it’s a power move. When leadership teams move in sync, they don’t just plan for growth—they engineer it.We explore how storytelling, financial discipline, and strategic vision come together to build unbeatable momentum. With insights pulled from a recent blog post by The Point Group, this conversati...
2025-08-2022 min
The Human Centric CEOJourney Centricity: Align Around Customer and Employee Goals | Human Centric CEO Series | EPS #5Journey centricity is more than a CX hype. If you’re keen to make it a true driver of change in your own company, let's connect through sending me a DM on LinkedIn.In this episode of the Human Centric CEO podcast, we talk with Joana (Forrester) about the concept of journey centricity and how it helps organizations become more human-focused.Prefer to watch our video recording? Check the podcast on YouTube!We explore how to go beyond mapping customer journeys to aligning the entire organization—its structure, processes, technology, and culture—around the ne...
2025-08-1455 min
The Campaign PodcastCan a CMO and a CFO truly get along? With ex-Unilever bosses Keith Weed and Graeme PitkethlyCampaign releases an unpublished recording from the inaugural Campaign Live conference last year. Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly are interviewed on stage by Campaign’s editor-in-chief Gideon Spanier. They discuss how to keep the peace in the infamously tense CMO and CFO relationship that they said requires "mutual respect" from both sides. Weed says: "If you can create a good atmosphere between the CFO and the CMO, it creates a good atmosphere in the company."Coming up in the campaign calendar:Campaign Live
2025-08-1339 min
AI Queens: Elevate Your Business with Technology with Erika Stanley, Branding and AI StrategistHow to Use AI as Your CFO, CMO + COO (Even if You’re a Team of One)Most entrepreneurs are amazing at what they do, but when it comes to making big strategic business decisions, they're flying blind. You know you need that C-suite level thinking, but you can't afford a six-figure CMO or even a fractional one at $5,000 a month. What if you could build your own AI-powered executive team instead?
In this episode, Erika breaks down exactly how to create strategic AI advisors that think like seasoned executives and are available 24/7 for the cost of your monthly AI subscription. But here's the key: this only works if you have...
2025-07-3131 min
New York's Business PodcastWhat If Every Business Loan Came With a CFO? | Devin Gambino (Lendefied) Interview"What if every business loan came with a CFO to guide you?" – Devin Gambino, CEO & Founder of LendefiedDevin Gambino saw a major gap in the lending industry and built Lendefied to fill it. Instead of just handing over capital, Lendefied provides lending bundled with fractional CFO, CMO, and CTO services — a combination almost no one else in the country offers. Their model helps small businesses not only access funding but also use it strategically to grow long-term and avoid the common trap of high-interest, short-term loans.In this episode, Devin shares insights that every busi...
2025-07-2554 minCMO ConvoBudget battles and brand balance with Steve Keifer, CMO at OrdwayIn this episode of CMO Convo, host Michal Lasman sits down with Steve Keifer, CMO at Ordway. They dive deep into the challenges of marketing budgeting and how CMOs can effectively communicate marketing metrics and performance to key stakeholders like the CEO, CFO, and board. Steve shares his approach to balancing long-term brand building initiatives with short-term demand generation, as well as practical tips for advocating for marketing resources and collaborating with cross-functional leaders on budget discussions.
2025-06-1632 min
The PeerSignal PodcastHow to CMO w. Kyle LacyThis podcast is sponsored by Keyplay. Check out their new AI Agents for ICP Targeting. You can use them to answer any question about every account in your market and find ICP accounts that your competitors are missing.If you're a marketing leader, you should be studying Kyle Lacy's career. * Pioneered content marketing in B2B at ExactTarget (acq. for $2.5B by Salesforce)* Scaled Lessonly's marketing team from 7-80 people. * Drove 20X revenue growth with marketing consistently sourcing 70%+ of revenue.* Now CMO at a publicly traded company (Docebo, $1.1B...
2025-06-1240 min
Demand RevenueGrow CFO” the Relationship between the CFO and CMOExploring the Synergy between CFOs and CMOs | Grow CFO ShowJoin host Kevin Appleby and special guest Alan Gonsenhauser, Founder and CEO of DemandRevenue.com on the Grow CFO Show as they delve into the crucial relationship between Chief Financial Officers (CFOs) and Chief Marketing Officers (CMOs). Discover how these C-suite leaders can collaborate effectively to drive company growth and customer satisfaction.In This Episode:Alan’s Unique Perspective: With a background in finance and extensive experience as a 10-times CMO, and coaching and mentoring over 130 CMO...
2025-05-1634 min
The Campaign | A Marketing Podcast by 97th FloorHow to Build Predictable Marketing the C-Suite Will Bet On w/ Karl Van den Bergh, CMO @ IllumioIn this episode, we’re joined by Karl Van den Bergh, 2024 Cybersecurity Marketer of the Year and CMO at Illumio, to talk about how marketing leaders can build credibility, keep budgets, and turn uncertainty into a competitive edge.
Karl shares the playbook he used to align marketing with the way sales is measured: building forecasts, hitting targets, and earning trust from even the ever-skeptical CFO.
We’ll show you how to make the intangible measurable with the one-page marketing plan that maps business goals directly to marketing execution.
If you’re trying to defend l...
2025-05-0937 min
ConquêteCMO, garant du chiffre d’affaires ? - (Charles-Alexandre Peretz) Conquête #70Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ "À force de scrapper des leads, t’as oublié de vendre" Dans cet épisode, Charles-Alexandre démonte les illusions des pipes surdimensionnés, rappelle pourquoi le CFO devrait être le meilleur ami du CMO et explique pourquoi tout le monde croit être aligné alors que personne ne l’est vraiment. Entre B2C et B2B, il partage 15 ans de terrain, de campagnes Facebook à la rentabilité marginale, les metrics qu...
2025-05-071h 11
Mi3 Audio EditionThe CMO Awards Podcast Ep4: Earning the CEO and CFO’s respect: What former marketing chiefs from Jurlique, Aldi, Mercer plus Tourism Australia’s former CFO did to better narrate the commercial value of marketingHost: Nadia Cameron - Editor - Marketing | Associate Publisher Short CMO tenure, job complexity, unrealistic expectations of delivery – commonly driven by short-term ultimatums – plus a disconnect on the metrics that matter, are all contributing to a dangerously common misalignment between CMOs and their CEOs and CFO. And it’s a recipe for trouble for marketing leaders wanting to enact strategic growth. That’s the view of four luminaries participating in the latest CMO Awards Podcast episode. All know a thing or two not only about providing marketing’s value as CMOs, but also now sit on the oth...
2025-05-0547 min
The Business Of MarketingUnlocking CMO Success and Strategies with Drew NeisserDrew Neisser, author of Renegade Marketing and founder of CMO Huddles, shares what he’s learned from interviewing hundreds of top CMOs. He reveals how the best marketers earn trust in the C-suite, build real influence, and prove marketing’s value through smart business alignment.From building pricing power to reshaping internal messaging, Drew explains how today’s marketing leaders can do more than drive leads—they can shape strategy, revenue, and long-term brand value.Conversation points:How to shift marketing’s perception from expense to investmentWhy great CMOs focus on CFO buy-in and shared...
2025-04-1536 min
Growth Activated | The B2B Marketing Leadership PodcastWin CFO Trust: The CMO Playbook for Budget, Buy-In & Board-Ready ROI (w/ Darko Socanski)#12: If you’ve ever been handed a lead goal without context—or struggled to make the case for brand, budget, or headcount—this is the episode you didn’t know you needed.In this Growth Activated C-Suite Series episode, I sit down with Darko Socanski, a veteran CFO who has helped early-stage companies raise hundreds of millions in capital and generate over $1.5B in enterprise value. He brings a clear, candid perspective on how marketing fits into the broader business strategy—and what it really takes to earn a seat at the executive table.We explore ho...
2025-04-0151 min
The Thunder Stock ShowFocusing on CFOs as a CMO | Michael Stier | EP 91About the guest: Michael Stier currently operates as an Area President for FocusCFO, serving the Charlotte metro area. His expertise is guiding entrepreneurial leaders as they build sustainable, transferrable business value. FocusCFO empowers business owners with sound financial management, forward-thinking insights and tools, and proactive financial strategies so businesses and organizations can improve internal cash flow, reduce business risk, and increase the value and efficiency of their business or organization. Michael Stier is also a Certified Exit Planning Advisor.He founded Adhesion Wealth Advisor Solutions, serving as the CEO, CFO, and...
2025-02-1040 minUncensored CMOSamsung CMO on Tech Innovation, Flying Ostriches & Doing More with Less - Benjamin BraunToday Jon sits down with Benjamin Braun, CMO at Samsung Europe, for a fascinating conversation that spans from innovative tech demos to Olympic marketing strategies. Benjamin shares insights on Samsung's role as a 40-year Olympic sponsor, demonstrates the latest AI capabilities in Samsung devices, and discusses how the company balances long-term brand building with short-term sales goals. The conversation takes a personal turn as Benjamin opens up about his experience with dyslexia and how neurodiversity can be a strength in business leadership. From product innovation to marketing effectiveness in the boardroom, this episode offers a glimpse into the mind...
2025-02-051h 12
The CX Quantum LeapInterview Joana de Quintanilha (Forrester) | Human Centric CEO Series | EPS #40Journey centricity is more than a CX hype. If you’re keen to make it a true driver of change in your own company, let's connect through sending me a DM on LinkedIn.In this episode of the Human Centric CEO podcast, we talk with Joana (Forrester) about the concept of journey centricity and how it helps organizations become more human-focused.Prefer to watch our video recording? Check the podcast on YouTube!We explore how to go beyond mapping customer journeys to aligning the entire organization—its structure, processes, technology, and culture—around the ne...
2024-12-1955 min
CMO TherapyWhen marketing met finance: how to speak CFOIn this episode I speak to Andrea Linehan, Fractional CMO, Advisory Board member for the CMO Council, and previously CMO for CurrencyFair.
Andrea and I have a fantastic discussion about the challenges marketing leaders often face with building a relationship and communicating with the CFO… or communicating ROI from marketing in general!
We chat about:
- When you're in those budget meetings and the CFO is all about numbers, how can we manage the pressure to justify marketing spend, especially when a lot of wh...
2024-12-0338 min
The Dave Gerhardt Show#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.aiThis is a re-run of one of our top episodes, where Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue.In this episode, they chat aboutThe importance of leadership team alignment and why the CRO & CFO should be your best friendHow marketing can impact pipeline and the standard it should be held toWhy you should build a marketing calendar around the product roadmapTimestamps
2024-12-0254 min
CMO TherapyAn introduction to CMO TherapyWelcome to my new podcast, CMO Therapy!
Wait, what’s that, another podcast? OK OK. Give me a minute to tell my story.
My name is Lucy Heavens and I’m a senior marketing professional. I’ve worked in the fintech industry for more than 25 years and I love it!
One of my favourite and (so I’m told) top skills is relationship building, and I’ve built up quite a network of fintech marketers over the years. Not just any marketers. In my humble opinion, I’m super grateful to b...
2024-11-1904 min
Tank Talks By Ripple VenturesWhy Playing It Safe in B2B Marketing Means Getting Lost in the Crowd with Bill Macaitis of SaaS CMO ProIn this episode, Matt Cohen interviews Bill Macaitis of SaaS CMO Pro. Bill was instrumental in scaling B2B SaaS giants like Salesforce, Zendesk, and Slack. The conversation covers Bill’s transition from B2C to B2B, bringing consumer marketing techniques into enterprise SaaS, and his role in IPO successes for companies like Zendesk and Slack. Bill also delves into building high-performing, customer-centric marketing teams, strategies for effective inbound and outbound marketing, and the importance of brand differentiation, even in the traditionally risk-averse B2B space. They also explore the evolving role of AI in marketing and the sh...
2024-11-141h 03CMO ConvoSteve Keifer | CMO Convo | Budget battles and brand balanceIn this episode of CMO Convo, new host Michal Lasman sits down with Steve Keifer, CMO at Ordway. They dive deep into the challenges of marketing budgeting and how CMOs can effectively communicate marketing metrics and performance to key stakeholders like the CEO, CFO, and board.
2024-10-3132 minCMO ConfidentialScott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO ConfidentialA CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the true leaders versus solid performers. Key topics include: how to manage your built in bias for certain marketing components, why Marketing CFO's need to be comfortable with ambiguity and "building a circumstantial case," and why teams shouldn't move levers independently...
2024-10-0834 min
Metrics that Measure UpB2B Marketing Metrics Framework - with Bill MaCaitis - Former CMO Slack, ZenDesk and SalesforceBill MaCaitis the former Chief Revenue Officer at Slack, and previously the CMO at Slack, CMO at Zendesk, and SVP of Marketing at Salesforce joins our host Ray Rike to share the Marketing Metrics Framework he developed during his experience as a multiple time Chief Marketing Officer. During today's episode Bill and Ray discuss various topics including:Top lessons learned from Marketing leadership roles at category leadersCatalyst for developing a Marketing metrics framework with six categoriesPrioritizing Marketing metrics that the CEO and CFO care aboutStarting his career in more traditional B2C media...
2024-10-0133 minDemand RevenueGrow CFO" the Relationship between the CFO and CMOExploring the Synergy between CFOs and CMOs | Grow CFO Show Join host Kevin Appleby and special guest Alan Gonsenhauser, Founder and CEO of DemandRevenue.com on the Grow CFO Show as they delve into the crucial relationship between Chief Financial Officers (CFOs) and Chief Marketing Officers (CMOs). https://www.demandrevenue.com/podcasts/
2024-09-3034 min
Bharath Speaks#Ep3 | What Does a CMO Do? Unpacking the Chief Marketing Officer’s Role | #InsideTheExecutiveSuiteIn this episode of our podcast series Inside the Executive Suite, your host Bharath Kumar Gudlanarva dives into the creative and strategic world of the Chief Marketing Officer (CMO). Learn how CMOs shape brands, drive marketing campaigns, and help companies like Apple make their products irresistible. Whether you're a curious 10-year-old or an 80-year-old looking to understand modern businesses better, this episode explains the CMO’s role in the simplest terms. Plus, stay tuned to discover what the CFO does in the next episode!!
#Marketing101 #ChiefMarketingOfficer #CMO #InsideTheExecutiveSuite #BusinessRoles #MarketingStrategy #BrandBuilding #LearnBusiness #AppleMarketing #MarketingMadeSimple #PodcastLearning
2024-09-2005 min
The Marketing ShareWhen Finance Meets Marketing: How New Marketing Leaders Can Build Strong Relationships With CFOs To Drive Company Success (Ep. 27)As a new marketing leader, how do you ensure your creative vision aligns with the financial health of your company? In this episode, hosts Alec Cheung and Barb VanSomeren dive deep into the answer to this question with Darren Ferry, a fractional CFO and former GM, with over 20 years of experience working with startups and scale-ups across North America. In this conversation, our marketing and finance experts unpack the critical role of a strong CFO-CMO relationship, and why you should keep this in mind as a new marketing leader, fractional CMO, or marketing team who wa...
2024-09-0343 min
PODWalk with Radhika ZaveriEpisode 22 : Is the CFO your friend?
With sports on our mind this Summer, I had the pleasure of interviewing @kellie fischer, CFO of the Texas Rangers, the 2023 World Series Baseball Champions on the potential and power of attitude.A long time ago a mentor said, “Make the CFO your friend,” and it stuck with me throughout my career. My new friend, @kellie Fischer, shares the same attitude and spirit of collaboration, bringing synergy between marketing and finance. CFO at the Rangers since 2005, Kellie has an impressive background not only working through tumultuous times there but also through celebrations/wins, a successful partnership with Globe Life and has ha...
2024-08-0941 min
Marketing Today with Alan Hart431: Advocating for Yourself and Branding B2B’s with April Moh, CMO of KyribaApril Moh immigrated from Singapore to the US for love in her 20s and restarted her life and career from scratch. The first third of her career in the US was spent in PR agencies, learning the importance of impactful storytelling. She started to develop a curiosity about how the different parts of a company work together to fuel growth and decided to take her career in-house at Microsoft, then SAP, where she eventually became chief of staff. She went on to become CMO at SUSE before moving into the CMO role at Kyriba in October 2023, the same year...
2024-08-0736 minCMO ConfidentialHow to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO ConfidentialIn a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidential Podcast, we bring together industry leaders Jeff Lowe, Chief Commercial Officer at Smart Technologies, Roula Nassar, Chief Financial Officer at Smart Technologies, and Rob Whitney, VP of Marketing Innovation at Univar Solutions. Key topics include understanding the...
2024-08-0636 min
On Strategy ShowcaseCFO/CMO Series Ep#3, S&P GlobalThe last episode in this series focuses on B2B. We talk with S&P Global's CFO, Grace Lee and CMO, Alice Cherry. In B2B, there’s a harsher reality for marketers. The conversations are more practical. There’s a tendency toward the short term, and a perceived difficulty in tracking KPIs and attribution evidence, which makes it FEEL more difficult to make the case for investment. Thanks to our series sponsor Analytic Partners, the global commercial analytics provider.
2024-06-3032 minCMO ConfidentialWhat Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO ConfidentialA CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of faith; tips for presenting to boards, why he viewed himself as the "Chief Fun Officer;" and why he believes brands matter. Tune in to hear a great discussion on how to evaluate marketing investment through a cost of capital exercise.
2024-06-1131 min
GrowCFO Show#187 The Relationship Between CMO and CFO with Alan Gonsenhauser, Founder and CEO at Demand RevenueKevin Appleby and Alan Gonsenhauser discuss the importance of collaboration between CMOs and CFOs in aligning metrics and growth strategies. They emphasize the need for a common understanding of modern marketing and its value to the organization, as well as establishing a customer culture within the business. They also discuss the importance of using data to drive business growth, including predictive KPIs, measuring and optimizing customer lifetime value and retention, and aligning marketing strategies with financial objectives. Cross-functional alignment and clarity on what marketing is not going to focus on are also highlighted as key to growth.
Key topics covered...
2024-06-1134 min
The Good Food CFO podcastReal Talk with Peter Gialantzis from Pod Foods: The Boomerang Effect of Transparent DistributionNavigating the distribution maze is no small feat for emerging brands. Join us in peeling back the layers of this complex process, examining the limitations when partnering with large distributors and the dire need for alternatives. In this episode, Sarah is joined by Peter Gialantzis, CMO of Pod Foods, as they explore the difficulties that emerging food brands face in national distribution. Peter is a 25-year veteran of the Grocery industry, with senior leadership roles at Whole Foods Market, Lucky’s Market, and KeHE Distributors prior to joining Pod Foods. His passion for food has led...
2024-05-271h 02On Strategy ShowcaseCFO/CMO Series Ep#2 La-Z-BoyWe're joined by CFO Bob Lucian and CMO Christy Hoskins. This episode is a great example of what's possible when both speak each others language and genuinely believe in both the value of marketing and the necessity of responsible financial management. Thanks to Analytic Partners (The leader in commercial analytics) for sponsoring this series. More at www.analyticpartners.com/onstrategy
2024-04-2842 min
Marketer MomentLe CRO est-il le futur du CMO ? - Charles-alexandre Peretz (CRO @MentorShow) | Revenu, OKR, CFODans l'épisode intitulé "Le CRO est-il le futur du CMO ?", Nawfal Laghzali et Guillaume Rostand, co-animent une discussion approfondie avec Charles-Alexandre Peretz sur l'évolution du rôle du Chief Marketing Officer (CMO) vers celui du Chief Revenue Officer (CRO) dans le contexte des entreprises technologiques. Les conversations oscillent entre les changements historiques dans le domaine du marketing numérique, marqués par l'introduction de nouveaux outils et plateformes comme Meta, Instagram, TikTok, et l'importance de l'ASO (App Store Optimization). Le parcours professionnel de Charles-Alexandre Peretz, qui a navigué de la sphère du CMO à celle, plus intégrée et to...
2024-04-241h 07On Strategy ShowcaseCFO/CMO Series Ep#1 HeinekenJonnie Cahill, CMO and Timothy Bodart CFO, of Heineken USA join me to talk about why their relationship works, how they got there, and advice they have for others. This series is sponsored by Analytic Partners (the leader in commercial analytics.) Learn more at www.analyticpartners.com/onstrategy
2024-04-141h 06Uncensored CMORising from the ashes: the inspirational story of overcoming tragedy with Bozoma Saint John (former Netflix CMO)Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life. Her career has included roles as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo.Follow BozInstagramLinkedInTwitter/XHer book - This Urgent LifeFollow JonJon's LinkedInJon's TwitterWatch the Uncensored CMO on YouTubeTimestamps00:00 - Start01:34 - Why Boz wrote such an emotional book05:02 - The reception to the book
2024-02-1454 minMarketing Today with Alan Hart405: How to Be Your CFO’s Best Friend with Thumbtack CMO, Llibert ArgerichLlibert Argerich is a hardworking triathlete from Andorra, one of the smallest countries in the world. At 11, Llibert lost his father and learned his work ethic firsthand as he watched his mother raise three children on her own as a waitress. His desire to expand his worldview beyond the valley has led him to live in five different countries on two continents over the last 20 years. After completing his bachelor’s degree in economics from the University of Toulouse in France, Llibert started doing market research for a small start-up, but it didn't take long for him to fall in...
2024-02-0744 min
B2B Marketing: Tomorrow's Best Practices... TodayB2B Marketing Strategies for 2024 and Beyond | Donovan Neale-May, CMO CouncilJoin us in this enlightening conversation with Donovan, a visionary leader from the CMO Council, as he shares his profound insights on the evolution and future of B2B marketing.
In this interview, we talk to Donovan about how B2B marketing has changed and how to be successful as a B2B marketer in 2024. Donovan and Bryan cover topics like:
The importance of experiential knowledge and insights
The challenges and strategies for fostering effective collaboration between marketing and sales teams
The roles of generative AI in marketing operations and strategies in 2024 and beyond
Show Notes:
00:00 Intro
00:50 What is...
2024-01-2530 min
The Peerbound PodcastChandar Pattabhiram (former CMO at Marketo and Coupa) on CMO Strategy and ImpactIn this episode of The Peerbound Podcast: Chief, Chandar and Sunny delve into topics such as leadership, marketing strategies, team building, and the dynamics of the C-suite. Chandar shares his experiences, philosophies, and valuable insights gained from his illustrious career in strategic marketing and management consulting. He discusses the importance of empathy, outcome-driven approaches, and the power of authenticity. Throughout the conversation, Chandar highlights the value of customer journey and the concept of “peer-bound” in B2B marketing.(01:37) Deep Dive into the Three Roles of a CMO(05:27) Building the Triangle of Trust between the CMO, CEO, and CRO(09:18) The...
2024-01-0930 min
The Marketing SolutioneerAligning CMO and CFO Goals: Insights with Joshua JamisonIn this episode, aptly titled "Aligning CMO and CFO Goals" we’ll discuss why it’s essential for marketing organizations to have a system that not only manages expenses but aligns with the finance team, facilitating those critical CMO-CFO conversations.Joshua highlights the perennial challenge of linking spending from numerous marketing activities to outcomes, the relationship dynamics between CMOs and CFOs, and why there's mounting pressure to showcase a substantial return on marketing investments, all within the ever-familiar framework of doing more with less. And yes, he'll also touch upon the "shiny object syndrome" plaguing our industry and...
2023-12-1552 min
Sleeping Barber - A Marketing PodcastSBP 048: What If There Was No Sales or Marketing Budget? With Jeff Lowe.What if we have been approaching organizational design all wrong? What if there is a better way to align an organization with consumer needs?
In this week’s show, Jeff Lowe, Executive Vice President and Chief Commercial Officer of Smart Technologies, discusses how the gap between CMO-CEO, CMO-CFO, CMO-CRO, etc., can be bridged by removing sales and marketing silos with a Unified Commercial Engine (UCE). He also explains how a buyer journey map can be used to design an org chart and lead change management to support sales and marketing unification.
Jeff even sheds some li...
2023-12-071h 31
The Marketing ArchitectsMarketing to the CFOOnly 22% of CMOs feel they have a collaborative relationship with their CFO. And only 39% of financial directors have confidence their marketing team will make smart commercial decisions. The numbers, well, aren’t great. To uncover the reason for this disconnect, Elena, Angela, and Rob are joined by CFO Brent Longval. Together, they explore why marketing and finance can end up at opposite ends of the table and how learning to speak the same language can close the gap. There’s work to do on both sides, but it’s worth it... 87% of marketers who do have a collaborative relati...
2023-11-2829 min
The CMO PodcastRamon Jones (Nationwide) | The CFO Should Be Your FriendJim's guest this week on The CMO Podcast is Ramon Jones, the Executive Vice President and Chief Marketing Officer of Nationwide–one of the largest and strongest diversified insurance and financial services organizations in the United States. Founded over 90 years ago, Nationwide provides a full range of insurance and financial services products, including car, motorcycle, homeowners, pet, farm, life and commercial insurance. And we all know the jingle…”Nationwide is on your side.”Ramon first began his journey at Nationwide in 2000, where he worked in a call center. He held multiple positions over the years and eventually rose to...
2023-10-2559 minThe CMO PodcastC-Suite Panel at Deloitte University Next Generation CMO AcademyOne issue often explored on this show is how to build the trust and value of marketing within the broader C-Suite. For this week’s episode, Jim welcomes three C-Suite execs (who are not CMOs) to dive headfirst into that issue. Recorded live in front of an audience of emerging CMOs at the 2023 Deloitte University Next Generation CMO Academy, this episode features guests Susan Sheffield (Executive Vice President and CFO of General Motors Financial Co.), Deborah Gibbins (Chief Operating Officer of Mary Kay) and Surabhi Varshney, who leads Global Corporate Strategy for chemical giant Celanese. Susan Sheffield has h...
2023-10-1853 min
Der Performance Manager Podcast | Für Controller & CFO, die noch erfolgreicher sein wollenWie die Digitalisierung das Controlling und Marketing zusammenbringt – Marcus Metzner, CMO bei Arvato Systems im Interview„Controlling und Marketing – das ist fast schon traditionell ein Verhältnis voller Sticheleien", so Marcus Metzner, CMO bei Arvato Systems. Doch die Digitalisierung verändert auch hier die Zusammenarbeit. Online-Marketing wird immer wichtiger und eröffnet durch immer mehr und detailliertere Daten ganz neue Möglichkeiten für ein wirkungsvolles Marketing-Controlling. In seinem Vortrag auf dem Management und Controlling Kongress 2023 erläutert Marcus Metzner, wie modernes Marketing heute funktioniert und welche Möglichkeiten und Anforderungen sich daraus für das Controlling ergeben. Arvato Systems ist ein international agierendes IT-Unternehmen mit Hauptsitz in Gütersloh. Das Unternehmen ist Teil des Bert...
2023-09-2821 minCMO ConvoRobert Patin | Maximizing agency partnership ROI with your CFO | CMO ConvoThe right agency partnerships can open up a bunch of resources for CMOs. But are you really getting the best for your buck? That's something your CFO definitely wants to know, and Robert Patin joins us to explain why working closely with CFOs when selecting agencies can help maximize your ROI.Key talking pointsMaking the case for agency partnerships to your CFO.How to measure the success of agency partnerships in a way that will satisfy CFOs.The importance of CMO and CFO working relationships.Want to really get the skills and know-how for...
2023-06-0736 min
הפודקאסט של גיא קצוביץ'השוק במיתון: מה יזמים צריכים לעשות עכשיו? - פרק מיוחד: אביעד שורק ורוני יפובפרק זה היה לי הכבוד לארח את אביעד שורק - מנכ"ל ומייסד-שותף ב-The-Founders, ורוני יפו - CFO בקרן הון הסיכון מונטה. חברת The-Founders מעניקה שירותי CFO ו -CMO לסטארטאפים ממגוון רחב של ורטיקלים כגון - סייבר, IoT, פינטק, AdTech ועוד. שירותי ניהול הכספים כוללים הנה"ח, חשבות שכר, BvA, FP&A, הכנה ל-DD ועד ליווי CFO מלא. ל-The-Founders צוות אנשי כספים מקצועי, מערכות המשקפות את המצב הפיננסי בזמן אמת וניסיון של קרוב ל-100 חברות סטארטאפ. אביעד הוא כלכלן בכיר, שימש כ-CFO במגוון חברות סטארט-אפ וקרנות הון סיכון ומביא עימו ניסיון עשיר של מעל לעשור בעולמות ההייטק, ההשקעות, המיזוגים, הרכישות ופיתוח האסטרטגיה העסקית. רוני חולשת בתפקידה על ניהול התחום הפיננסי, המשפטי והמיסויי של הקרן ועוקבת אחר תוצאות פעילות החברות שבפורטפוליו.רוני היא רואת חשבון בהכשרתה ולה נסיון רב שנים בתפקידי ניהול בקרנות הון סיכון מובילות כדוגמאת 83North, בחברות סטארט-אפ ובחברות פיננסיים. (*) ללינקדאין שלי: https://www.linkedin.com/in/guykatsovich/ (*) לאינסטגרם שלי: https://www.instagram.com/guykatsovich/ (*) עקבו אחרינו ב"עוד פודקאסט לסטארטאפים" וקבלו פרק מדי שבוע: ספוטיפיי:https://open.spotify.com/show/0dTqS27ynvNmMnA5x4ObKQ אפל פודקאסט:https://podcasts.apple.com/podcast/id1252035397 גוגל פודקאסט:https://bit.ly/3rTldwq עוד פודקאסט - האתר שלנו:https://omny.fm/shows/odpodcast ה-RSS פיד שלנו:https://www.omnycontent.com/.../f059ccb3-e0c5.../podcast.rssSee omnystudio.com/listener for privacy information.
2023-06-0444 min
Mi3 Audio EditionArnott’s sees double digit growth after private equity ownership and marketing overhaul; CMO Jenni Dill on bucking downturn, linking brand to P&L and landing a ‘Fellowship' spot with elite Marketing Academy-McKinsey CMO programThree years ago Jenni Dill put a multiyear strategy plan to Arnott’s to management and board. The former McDonald’s CMO had been in the CMO gig at Arnott’s for 13 days. But Dill had just completed The Marketing Academy’s Fellowship course, which she says provided the clarity and confidence to speak business, not marketing – and to deliver a growth agenda at pace. It’s paying off. Despite the biggest spending squeeze in a generation, Arnott’s brands are powering. Tim Tams, Shapes and Vita-Weats sales are up double digits as Australians cut out restaurants but keep buying branded...
2023-05-1537 min
CMO ConfidentialKip Knight: Why CMO’s Should Learn FinanceEpisode 15 - A CMO Confidential Interview with Kip Knight. The founder of CMO Coaches, former CMO of Taco Bell, and President of H&R Block’s US business, joins the show for a second time as we switch formats and have him lead a 2-way dialogue following up on our "Why the Short Shelf Life of CMO's" session. We discuss marketing as “the offense” of the company, how to be “an optimist with objectivity,” the obligation of marketers to translate their budgets into sales and profit, the Marketing CFO position, and “the difference between a promise and a trend.”
Learn more about your...
2023-04-2437 min
Lochhead on MarketingCFO To CMO (tough times) ConversationThis Lochhead on Marketing episode is a short one, almost like a bedtime story with Uncle Lochhead.
I recently did a post on LinkedIn that blew up in a way that I didn’t quite expect. It was meant to be a humorous post about Marketing, but it seems to have cut quite deep in some, and others found it relatable. I thought it would be fun to read to you so we could share a few chuckles about it.
Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different min...
2023-04-1902 min
The On Call with Insignia PodcastHow to Bring Finance Back to the Driver's Seat of Businesses Through Sustainable Community Building with Aspire Co-Founder and CMO Joel Leong (Call #119)Is community building really valuable to a fast-growing business? How do you ensure they contribute both to the company and the ecosystem’s bottom lines as well? Joel Leong, co-founder and CMO of Aspire, an all-in-one finance operating software for businesses, shares more about Entrepreneurs of SEA and CFO Connect, two community initiatives he has been leading, to answer these questions and share learnings on what it takes to bring value to communities as a B2B company.
He also shares learnings from four years as a leader with the company, from its early days to now hav...
2023-03-2129 min
Aktien mit Kopf - Investieren für PrivatanlegerInterview mit CFO und CMO von Starward Industries!Special Episode! Ich spreche mit Maciej und Michal, CMO und CFO von Starward Industries! Das Polnische Börsenunternehmen wurde 2018 von einem ehemaligen CD Projekt Mitarbeiter (Marek Markuszewski) gegründet, der maßgeblichen Anteil an der Entwicklung von The Witcher 3 hatte. Bei Starward Industries wird nun an einem Sci-Fi Spiel gearbeitet, welches dieses Jahr noch erscheinen soll. Wir sprechen über die Entwicklung eines jungen Unternehmens und Videospiels, über den Standort Polen und vieles vieles mehr.
Disclaimer: Ich habe selbst eine Aktienposition in Starward Industries und weise hiermit auf den Interessenkonflikt hin, der durch dieses Interview gegeben sein kann. Ich e...
2023-03-2059 min
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix566: Working as a Fractional Role (CFO, CMO, COO)Have you considered working in a fractional role with your clients? The most common fractional roles include fractional chief financial officer, chief marketing officer, chief operations officer and chief people officer. Some of our clients come to us already offering fractional packages. Or we help them pivot into a fractional role after joining $ix Figures Lab because it elevates their position in the marketplace and reflects the value they are creating for their clients already. In this episode, Elizabeth Cook, a coach in Six Figures Lab, and I will talk about working in a...
2023-03-0928 minThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix566: Working as a Fractional Role (CFO, CMO, COO)Have you considered working in a fractional role with your clients? The most common fractional roles include fractional chief financial officer, chief marketing officer, chief operations officer and chief people officer. Some of our clients come to us already offering fractional packages. Or we help them pivot into a fractional role after joining $ix Figures Lab because it elevates their position in the marketplace and reflects the value they are creating for their clients already. In this episode, Elizabeth Cook, a coach in Six Figures Lab, and I will talk about working in a...
2023-03-0928 minMarketing Today with Alan Hart354: Demand Generation and Brand Marketing with David Fossas, CMO at Restore Hyper WellnessIn this episode, Alan and David discuss the mission of Restore Hyper Wellness, the relationship between demand generation and brand marketing, and the dangers of marketers confusing being purpose-driven with being cause-driven. David talks about the siloing and diminishing of the CMO role and how concepts like "Team One" and taking a critical look at new growth titles could help remedy this.David Fossas calls himself "The Accidental Marketer," but is actually an accomplished marketer who has worked with over 35 brands, including General Motors, Verizon, HP, Visa, and Philips Health. He is currently serving as the Chief...
2023-03-0837 min
Soul & Science: Fast Forward Your Marketing Mind#33: Magnolia Bakery CMO Eddie Revis | Inside the Sweet Mind of a CMOMagnolia Bakery is a popular destination in New York City, and it's common to find residents and tourists lining up to buy perfectly iced cupcakes and other sweet treats. Now, CMO Eddie Revis is helping turn Magnolia Bakery into a global D2C brand. Magnolia’s Breakfast Loaves video, a remake of comedian Liam Kyle Sullivan’s early YouTube hit, Muffins, went viral, immediately landing with millennial targets. Revis does it, in part, by daring his creative teams to pitch their craziest ideas. It’s no surprise that his career spans agencies, starting with a high-school intern...
2023-02-0627 min
Marketing TrendsLeading With Influence Instead of Title With Linda Lee, CMO of Campbell’s Soup CompanyHow can consumer insights help build a successful marketing strategy? Linda Lee, CMO of Campbell’s Soup Company, claims her own curiosity allowed her to lead with influences from the consumer’s perspective. Listen to hear more about using a consumer’s lens to analyze competitors’ strategies and understand the impact media consumption has on a brand.Tune in to learn:How to build trust with stakeholders (8:50)About the relationship between CMO and CFO (16:10)Why the consumer lens is vital for analyzing strategy (30:59)How to think on your feet with new marketing opportunities (34:24)Mentions:15:53 Jenn Kre...
2022-11-0940 min
AMT 行銷科技/數位轉型 研究報告為何CMO與CFO的合作會是數位轉型的關鍵？ Google來解答！留言告訴我你對這一集的想法： https://open.firstory.me/user/cknyh00ua0e480884rrm31bw4/comments 疫情的催化下，企業數位轉型的重要性不言而喻，然而數位轉型並非易事，除了面臨到數位人才的短缺、企業內部文化的抗拒、缺乏相關專業不知該如何著手等等的問題外，還有一點非常關鍵，即是企業高階管理人之間是否有良好的共識與互動，能否有效將資源、問題做整合，會是企業推動數位轉型的關鍵一步。 希望藉由本次內容，向大家介紹Google對於企業數位轉型，在高階管理人間互動、合作對於數位轉型會有什麼樣子的影響之觀點與研究，本次內容為探討CMO（行銷長）與CFO（財務長）之間的關係。 Powered by Firstory Hosting
2022-10-2607 min
CxOの履歴書チャンネル#113グロービスで出会ったメンバーと創業！多くの役職の経験を持つCFOが語る仕事論とは！？｜【4177】株式会社i-plug 取締役CFO 田中 伸明 後編｜CxOの履歴書チャンネルVol.113「CxOの履歴書チャンネル」は、「CxOとして活躍したい！」「本気でキャリアアップを目指したい！」という方に役立つ情報をお届けし続けるYou Tubeチャンネルです。 実際の上場企業CxO経験者ををゲストにお迎えし、皆様の”キャリア”や”仕事論”などを深堀り致します。 転職のタイミングやその意思決定した理由など”CxOになるまでの裏側”や”CxOとして活躍し続けるための共通項”を紐解くことで、本気でキャリアアップを目指す皆様のパートナーであり続けます。 宜しければ、ぜひチャンネル登録お願い致します！！
■前編はこちらからhttps://anchor.fm/cxo/episodes/1124177i-plug-CFO---CxOVol-112-e1hm8oj
📣後編の見どころ📣 後編では、グロービス経営大学院で出会ったメンバーと創業したきっかけから現在までのキャリアについて深堀します。自分の意思よりも、「チームの中でどのポジションが最適なのか」考えて行動していた田中さん。常に事業を自分ごと化し、立ち振る舞う大切さも学べる回です！
■出演者情報 田中 伸明（たなか のぶあき） 株式会社i-plug 取締役CFO
1982年三重県生まれ。2005年関西学院大学経済学部卒業。 2012年グロービス 経営大学院大学経営研究科経営専攻修了（MBA）。 新卒ではアフラックに入社。株式会社グロービスでは法人営業に従事。i-plug創業初期はCOOとして法人営業を担当。 その後はCMOとして学生、法人マーケティングの仕組み作りや広報、大学営業の立ち上げ、またCHROとして組織開発にも着手。2019年9月よりCFOに就任しコーポレートマネジメント部を統括。
⚫︎株式会社i-plug HP https://i-plug.co.jp
⚫︎田中さん Twitter https://twitter.com/t_nobuaki_iplug
■Facebook https://www.facebook.com/CxOjinzaibank
■LinkedIn https://www.linkedin.com/company/66291595/
■Instagram https://www.instagram.com/cxo_rirekisho/
■TikTok https://www.tiktok.com/@cxo_rirekisho?lang=ja-JP
■Spotify https://open.spotify.com/show/4k3rnuOPmAUznXgsQH0xjY?si=-i0U54iuSySIvcxTbL7vlg
■Apple Podcast https://podcasts.apple.com/jp/podcast/cxo%E3%81%AE%E5%B1%A5%E6%AD%B4%E6%9B%B8%E3%83%81%E3%83%A3%E3%83%B3%E3%83%8D%E3%83%AB/id1540032104
#キャリア #転職 #CxO #CxO人材バンク #CxOの履歴書チャンネル #就活 #キャリアアップ #新卒 #既卒 #ハイクラス転職 #ベンチャー #スタートアップ
2022-04-2612 minCxOの履歴書チャンネル＃112自分の殻を破り挑戦志向に！チャンスを掴み続ける秘訣とは？｜【4177】株式会社i-plug 取締役CFO 田中 伸明 前編｜CxOの履歴書チャンネルVol.112「CxOの履歴書チャンネル」は、「CxOとして活躍したい！」「本気でキャリアアップを目指したい！」という方に役立つ情報をお届けし続けるYou Tubeチャンネルです。 実際の上場企業CxO経験者ををゲストにお迎えし、皆様の”キャリア”や”仕事論”などを深堀り致します。 転職のタイミングやその意思決定した理由など”CxOになるまでの裏側”や”CxOとして活躍し続けるための共通項”を紐解くことで、本気でキャリアアップを目指す皆様のパートナーであり続けます。 宜しければ、ぜひチャンネル登録お願い致します！！
■後編はこちらからhttps://anchor.fm/cxo/episodes/113CFO4177i-plug-CFO---CxOVol-113-e1hm8pl
📣前編の見どころ📣 前編では、田中さんの根幹にあるマインド形成に至った経緯や、i-plug社以前のキャリアについて深堀します。特に、何事も自分の弱さを認めて、逃げずに立ち向かう大切さを学べる回です！
■出演者情報 田中 伸明（たなか のぶあき） 株式会社i-plug 取締役CFO
1982年三重県生まれ。2005年関西学院大学経済学部卒業。 2012年グロービス 経営大学院大学経営研究科経営専攻修了（MBA）。 新卒ではアフラックに入社。株式会社グロービスでは法人営業に従事。i-plug創業初期はCOOとして法人営業を担当。 その後はCMOとして学生、法人マーケティングの仕組み作りや広報、大学営業の立ち上げ、またCHROとして組織開発にも着手。2019年9月よりCFOに就任しコーポレートマネジメント部を統括。
⚫︎株式会社i-plug HP https://i-plug.co.jp
⚫︎田中さん Twitter https://twitter.com/t_nobuaki_iplug
■Facebook https://www.facebook.com/CxOjinzaibank
■LinkedIn https://www.linkedin.com/company/66291595/
■Instagram https://www.instagram.com/cxo_rirekisho/
■TikTok https://www.tiktok.com/@cxo_rirekisho?lang=ja-JP
■Spotify https://open.spotify.com/show/4k3rnuOPmAUznXgsQH0xjY?si=-i0U54iuSySIvcxTbL7vlg
■Apple Podcast https://podcasts.apple.com/jp/podcast/cxo%E3%81%AE%E5%B1%A5%E6%AD%B4%E6%9B%B8%E3%83%81%E3%83%A3%E3%83%B3%E3%83%8D%E3%83%AB/id1540032104
#キャリア #転職 #CxO #CxO人材バンク #CxOの履歴書チャンネル #就活 #キャリアアップ #新卒 #既卒 #ハイクラス転職 #ベンチャー #スタートアップ
2022-04-2612 minCMO ConvoYannick Kpodar | Get the CFO on your side and the rest will follow | CMO ConvoCFOs can often be seen as a roadblock to your mission as CMO, but it doesn't have to be the case. Yannick shares with us why you should be working closely with your CFO to achieve success.Key talking pointsWhy the relationship between CMOs and CFOs can be contentious, and why this can be a problem.How to show the value of marketing so that your CFO doesn't see it as just a cost.What a good relationship with your CFO can unlock for you.
2022-04-2033 min
CFO THOUGHT LEADER787: Listening to Your Inner Self | Steve Vintz, CFO, TenableLooking back on his first CFO role, Steve Vintz recalls waking up one morning and thinking that he might not have a job. The night before, Vintz had told his company’s CEO that he was having second thoughts about a deck of slides highlighting the virtues of a proposed acquisition. “It just hit me: This is a deal we can’t do—this is not our deal,” recalls Vintz, recollecting the moment of insight that he experienced and the subsequent butterflies set free. The company’s board was expecting to meet later in the week...
2022-03-2856 min
Renegade Marketers UniteCFO Panel: Investing in the CMO RoleFor a locked room labeled "Marketing Spend," the CFO holds the keys. And they aren't going to be quick to hand them over, either. This all-important alliance depends on the CMO's fluency in CFO-speak, AKA how $1 into marketing will equal more $$$ out. Luckily, it's not too hard a language to pick up. In this episode, we're airing three Q&As with three CFOs who laid out their formulas for a great CMO/CFO alliance during a recent CMO Huddles Super Huddle (a bi-annual mega-huddle exclusively for our community of B2B CMOs). Tune in for some wonderful in...
2022-03-0441 min
Crypto Gaming InstituteCGI 055: PolyGod Co-Founder & CFO + CMO Joe Dagher + Marcus SalvatorCGI 055: PolyGod Co-Founder & CFO + CMO Joe Dagher + Marcus Salvator
~~~~~
This official Crypto Gaming Institute podcast was created to showcase the leaders of the crypto gaming world, including game makers, entrepreneurs, developers, investors, experts, influencers, and more. Hosted by Ben Gothard, this show aims to discover the stories of the people behind the technology in order to better understand the intersection of cryptocurrency, gaming & blockchain technology.
~~~~~
A Crypto Gaming Institute Production.
Website: https://lnkd.in...
2022-02-0749 min
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaSBudget like a Boss: A Smart CMO’s Guide to Budgeting for a Scale JourneyKristin Hambelton, CMO scaleup queen now running marketing for MineralTree, takes us on a deep dive of budgeting for marketing during a scale journey. You’ll learn:How do you communicate to a CEO and CFO that you are investing efficiently… without overspendingWhen do you give budget back versus ask for moreHow to remind your peers of what marketing will and won’t do: “You won't get to scale saying yes to everything!” How your budget should change through expansions and acquisitionsFrom a hiring standpoint, we discuss:The wisdom of Swiss Army knife hiring - when 1 ma...
2022-02-0339 min
Talking Success | The Home of FintechRobert Israch, CMO & GM Europe at Tipalti - All things Fintech, the importance of marketing and how CFO's can reduce the number of hats they wearSend us a textIn this episode, we sit down with Robert Israch, CMO & GM Europe at Tipalti. Tipalti, providing global, scalable payables automation for high-velocity companies.Rob discusses all things FinTech, the importance of marketing, and how CFO’s can reduce the number of hats they wear.TalentintheCloud's Website: https://talentinthecloud.io/TalentintheCloud's LinkedIn: https://www.linkedin.com/company/talentinthecloud/Robert Israch's LinkedIn: https://www.linkedin.com/in/robisrach/Tipalti's Website: https://tipalti.com/Stacey Ja...
2021-12-1527 min
Revenue Alignment Podcast (R.A.P.)Proving Marketing's Impact to Your CFO to Secure Bigger Budgets (Terrell Turner)💥 New Podcast Alert 💥
THE biggest challenge every Marketer at every level from entry to CMO struggles with is getting approval for more marketing budget
This is why I am absolutely elated to have our next guest on the Revenue Alignment Podcast, Terrell Turner CPA
I loved every second of this conversation so much because Terrell dropped so many gems
As a matter of fact there were so many gems I struggled to decide which video clips to use to promote the episode
We talked about
1️⃣ How to make the b...
2021-12-0658 min
Empresas S/A - Educação Empreendedora#022 - CEO CMO CFOSabe o que significam as siglas CEO, CMO e CFO? Vem descobrir!Conheça nosso site: www.empresassa.com.brSe quiser uma pílula com um tema específico, é só mandar um email para: contato@3dk.com.brEste é um produto da 3DK Consultoria e Comunicação.--- Send in a voice message: https://anchor.fm/empresas-sa/message
2021-11-0202 minGrowCFO Show#50 Becoming a CFO to fast growth startups with Andrew TapsonKevin Appleby is joined by Andrew Tapson, experienced portfolio CFO, to talk about becoming a CFO to fast growth startups.
How did you start being a CFO for various companies?
As a teenager Andrew was surrounded by peers who were massively influenced by others and the group above. This is shown as 5 went on to be engineers and 5 to accountants! He at first wanted to be an accountant but then realised he wanted to get into business as he saw it as the place to be.
Andrew went to the big six (as it was then) for interviews. This lead...
2021-09-0938 min
INSIGHTS ROCKSTARS#03 - The way to get buy-in: Think like a CFO, present like a CMO - by Kristin Luck
The way to get buy-in: Think like a CFO, present like a CMO - by Kristin Luck
Kristin Luck is the actual President of ESOMAR and Founder of Scalehouse. Prior to launching her own practice, she was CMO of Decipher. She took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group. She started her carrier in market research by working for Liebermann and ACNielson.
2021-08-2722 min
Ředitelé ředitelům | RobertNemec.comJosef Šuber: Jak vyhodnocovat náklady ve firmě a ziskovost produktů z pohledu CEO, CMO a CFO?Josef Šuber na záznamu z webináře Ředitelé ředitelům popisuje, jak probíhala v roce 2016 akvizice Hamé a jak řešili problémy s ní spojené. Vysvětlil vyhodnocování nákladů ve firmě a ziskovost produktů z pohledu CEO, CCO, CMO, CFO a COO.Přiblížil také, proč by každý CEO měl mít k dispozici KPIs dashboard, kde pravidelně sledovat a vyhodnocovat důležité údaje. Za klíčové pro řízení businessu považuje umění detailně predikovat budoucí vývoj nejméně tři měsíce dopředu.
2021-08-111h 30
CFO 4.0 - The Future of Finance30. A CFO’s Guide To Measuring Marketing ROI – and it isn’t by MQLs! with Chris Walker – Refine LabsSend us your thoughtsIn this latest episode of CFO 4.0, Hannah Munro chats to Chris Walker. Chris is CEO of Refine Labs, which is a demand accelerator for B2B SaaS companies. Chris also runs his own podcast, State of Demand Gen. Chris talks innovative strategy, advice and tactics that works best for marketers, along with interviewing the top experts within the marketing industry.This episode covers:How has marketing changed in the last few years?Why the MQL is no longer a good way to measure marketing impact?How d...
2021-04-201h 10