Shows
Green Profit Academy Pros Podcast114-What Every Business Owner Needs to Know About Basis: How to Avoid Costly Tax MistakesIn this episode, Christeen Era is joined by CPA and tax strategist Mary Pierce for an insightful deep dive into the concept of "basis"—a critical but often overlooked topic for business owners. Mary breaks down what basis really is, how it affects S corporation owners, and why understanding your basis can save you from unnecessary taxes and frustration. Drawing from her extensive experience in tax planning, Mary shares practical examples, explains common pitfalls (like using your business as an ATM or mishandling distributions), and demystifies how basis does and doesn’t show up on your financial statements.Li...
2025-05-1947 min
Green Profit Academy Pros Podcast112-Proven Strategies to Unlock Your Business GrowthIn this episode, Christeen Era and Steve Bousquet dive into actionable strategies and insights to help you unlock your business's potential. They discuss the importance of leveraging data-driven decision-making, overcoming operational bottlenecks, and building a resilient mindset as a business owner. Christeen and Steve explore real-world examples, share their personal experiences, and provide practical tips to empower entrepreneurs to achieve sustainable growth in competitive markets.Whether you're refining your processes, scaling operations, or navigating challenges, this conversation offers fresh perspectives and expert advice to propel your business journey forward. Tune in now to gain valuable tools and...
2025-05-0547 minGreen Profit Academy Pros Podcast109-Top Books for Personal Growth and Business Success | Must-Reads for EntrepreneursIn this unique episode, Christeen Era and Steve Bousquet step away from traditional business discussions and dive into the power of books and learning for personal and professional growth. They explore recent reads, including Mel Robbins' Let Them and Don Miguel Ruiz’s The Four Agreements, offering actionable insights on boundaries, assumptions, effective communication, and building healthier relationships in life and business. Christeen reflects on how Robbins’ perspective on enabling others transformed her understanding of empowering both her team and personal relationships. Steve shares how The Four Agreements reinforced his approach to clarity in communication, avoi...
2025-04-141h 00Green Profit Academy Pros Podcast108-How to Build a Winning Team: The Ultimate Onboarding Guide for Success-In this episode, Christeen Era and Steve Bousquet delve into the often-overlooked yet pivotal process of on-boarding. They unpack why on-boarding truly sets the tone for employee retention, team cohesion, and business success. From pre-boarding strategies to first-day checklists and structured post-hire touch points, they emphasize the importance of creating a welcoming, inclusive, and intentional on-boarding experience. By fostering an environment where new hires feel valued and engaged, you can significantly enhance morale, reduce turnover, and align individual goals with the company's vision. With tips like integrating feedback loops, scheduling consistent check-ins, and implementing small...
2025-04-071h 05Green Profit Academy Pros Podcast107-Mastering Hiring & Firing: Building the Team Your Business DeservesIn this episode, Christeen Era and Steve Bousquet tackle one of the most critical challenges for any business owner – hiring the right team and knowing when to let go. They share actionable insights on how to attract top talent, conduct effective interviews, and implement working interviews to ensure a great fit for your company culture. Christeen and Steve explain the importance of offering competitive pay and benefits to hire "grown-ups" who bring responsibility, integrity, and productivity to the table. They also emphasize having a well-structured hiring process, from identifying the right skills and values to ba...
2025-03-311h 01Green Profit Academy Pros Podcast106-Lawn Care & Landscaping Success: Marketing, Hiring, and Pricing Tips for 2025In this episode, Christeen Era and Steve Bousquet provide actionable tips to ensure your business starts the 2025 season on the right foot. From effective marketing techniques like leveraging truck signage, QR codes, and social media, to utilizing platforms such as Google Business Profile to attract more clients, Christeen and Steve cover it all. They also delve into the importance of clear and competitive pricing strategies to boost profitability, offering advice on labor costs, material markups, and creating comprehensive pricing sheets. Discover how tools like prepayments, diverse payment options, and consistent customer communication can eliminate payment friction and enhance client...
2025-03-241h 06Green Profit Academy Pros Podcast104-Mastering Pricing Strategies: Boost Profit & Efficiency in Your Business!In this episode, Steve and Christeen dive deep into the critical topic of pricing strategy and how it can significantly impact the profitability and sustainability of your business. They discuss the essential components every business owner must consider, including labor, equipment costs, material markup, and overhead. Christeen emphasizes the importance of understanding utilization rates, seasonal dynamics, and how to structure your pricing to ensure every piece of your operation is accounted for. Steve shares real-life insights, including common pitfalls like undercharging for equipment, ignoring proper profit margins, and the dangers of discounting, while also touching on how...
2025-03-101h 08Green Profit Academy Pros Podcast102 - When Your Pricing Strategy is Spot On, But Your Overhead Costs Are The IssueIn this episode, Steve Bousquet and Christeen Era take a deep dive into an often-overlooked aspect of business success—managing overhead costs. They break down the distinction between direct costs and overhead, explaining how expenses like rent, utilities, administrative salaries, and loan payments can impact your bottom line. With actionable insights, they outline the symptoms of overhead issues, such as low profit margins, cash flow problems, and difficulty scaling, helping you identify if overhead is the hidden culprit draining your business's profitability.The duo also provides practical strategies to address these challenges, from conducting an overhead audit an...
2025-02-2456 minGreen Profit Academy Pros Podcast101 - Mastering Business Success: How Benchmarking Strategies Boost Profitability and GrowthIn this episode, Steve Bousquet and Christeen Era delve into the power of benchmarking as a tool to drive business success. They break down the concept of benchmarking, its significance, and how it can be utilized to measure performance against industry standards, identify gaps, and foster continuous improvement. From tracking key performance indicators (KPIs) like gross profit margins, sales per labor hour, and customer retention rates to understanding how these metrics inform strategic decisions, this discussion is packed with actionable insights. Christeen and Steve also share real-world examples, including how to calculate and improve benchmarks, and strategies...
2025-02-1758 minGreen Profit Academy Pros Podcast100 - 100 Business Lessons for Lawn Care & Landscaping Success | Hiring, Delegation, & Profit First TipsIn this milestone 100th episode, Steve Bousquet and Christeen Era reflect on the journey that brought them here, sharing their most valuable lessons and takeaways from years of entrepreneurship, coaching, and hosting 99 prior episodes. From the challenges of hiring and onboarding to the power of proper delegation, time management, and strategic planning, they dive into the practical insights that have helped countless small businesses thrive. They also explore topics like the emotional side of business decisions, the importance of transparency in relationships, and how leveraging (but not misusing) technology can fuel growth. Whether you’re a seasoned business owner or...
2025-02-101h 01Green Profit Academy Pros Podcast98 - Top 5 Ways to Make More Money in 2025In this episode, Steve and Christeen discuss the top five ways small business owners can increase profitability in 2025. They dive into actionable strategies, including how to effectively raise your prices, stop offering low-profit services, and improve your estimating processes. Christeen shares insights on the importance of understanding costs, setting expectations for your team, and avoiding common pitfalls in pricing. The hosts also tackle the critical topic of hiring smarter by finding the right cultural fits and strengths, and emphasize the importance of onboarding and retaining top-tier employees.The conversation wraps up with a deep dive into the...
2025-01-2755 minGreen Profit Academy Pros Podcast97 - Planning and Goal Setting for Business SuccessIn this episode, host Christeen Era delves into the critical importance of planning and goal setting for achieving business success in today's fast-paced environment. She unpacks the concept of strategic planning and its role in efficiently allocating resources and aligning efforts towards long-term sustainability and growth. Christeen emphasizes the significance of setting clear objectives that align with a company's mission and vision, ensuring cohesive progress. She also highlights essential tools like Gantt charts and project management software to optimize resource allocation and underscores the importance of risk management through SWOT analysis to identify strengths, weaknesses, opportunities, and threats.
2025-01-2026 min
Green Profit Academy Pros Podcast96 - Interview with Jim Parker, The Lawn Boss: Maximizing the Sales Price of Your BusinessIn this episode, Christeen Era delves into the intricacies of maximizing the sales price of your business, a pivotal concern for any entrepreneur contemplating the sale of their company. Joined by Jim Parker, renowned as the "Lawn Boss" and a seasoned expert in the lawn care industry, they explore the nuances of preparing a business for market, from understanding the critical difference between selling a business and bringing it to market, to the importance of recasting financials for potential buyers. Jim shares his two-and-a-half decades of experience in aiding business owners to achieve optimal sales outcomes, highlighting strategies for...
2025-01-131h 20Green Profit Academy Pros Podcast95 - The Five Functions of BusinessJoin Christeen Era and Steve Bousquet in this engaging episode as they explore one of Steve's favorite business topics: the Five Functions of Business. As we step into 2025, they delve into how understanding these core functions—Marketing, Sales, Deliverables, Money, and People—can transform the clarity and ease of business operations across industries. Learn how each function contributes to the overall success of a business, the systems and measurables that can enhance efficiency, and the importance of managing each area effectively to drive profitability and sustainable growth.Throughout the episode, Christeen and Steve share practical insights and stra...
2025-01-061h 03Green Profit Academy Pros Podcast94 - Harnessing Potential: Building Dynamic Teams with Gallup StrengthsJoin Steve Bousquet and Christeen Era as they explore the transformative power of Gallup Strengths in both personal and professional settings. As we approach the start of a new year, this episode offers valuable insights into how identifying and leveraging individual strengths can lead to enhanced leadership skills, improved team dynamics, and increased business profitability. Steve shares his personal experiences from being the grand marshal at a Winterfest parade in Norwich, Connecticut, to incorporating CliftonStrengths into his landscape business, resulting in zero employee turnover and greater efficiency. Christeen complements this by discussing how Gallup Strengths have been instrumental in...
2024-12-301h 02Green Profit Academy Pros Podcast93 - Retention Revolution: Crafting Cultures That StickIn this engaging episode, Christeen Era and Steve Bousquet explore the "Retention Revolution" and discuss how to craft organizational cultures that truly stick. They delve into the critical importance of employee retention, sharing personal experiences and insights on creating a work environment that not only attracts but retains top talent. Christeen highlights how intentional culture-building efforts, like leveraging CliftonStrengths, can significantly impact employee satisfaction, while Steve discusses the costly implications of high turnover and how retention can be seen as a profit center.Listeners will gain valuable insights into best practices for retention, including regular feedback, team...
2024-12-2355 minGreen Profit Academy Pros Podcast92 - How a Lawn Application Company Maximizes Profit in 5 StepsJoin Christeen Era and Steve Bousquet as they delve into the strategic steps that lawn application companies can take to maximize profitability. Drawing from their extensive experience in the green industry, they break down essential practices for optimizing daily routines, understanding seasonal cycles, and implementing efficient routing to streamline operations. Christeen and Steve emphasize the importance of leveraging technology to automate tasks, enhancing productivity and reducing administrative burdens, all of which contribute to a healthier bottom line.This episode provides actionable insights into cost management strategies such as bulk purchasing and maintaining equipment and highlights the significance...
2024-12-171h 04Green Profit Academy Pros Podcast90 - Steps to Ensure Your Pricing, Markups, and Margins Are ProfitableIn this insightful episode, join hosts Christeen Era and Steve Bousquet as they delve into the critical topic of pricing strategies to ensure profitability in your business. As they navigate through the nuances of pricing markups and margins, they share a five-step approach designed to help businesses identify, understand, and rectify common pricing pitfalls. Whether you're grappling with understanding your costs, determining your markup, setting profitable prices, or regularly reviewing your pricing strategy, Steve and Christeen offer practical tips and strategies. They emphasize the importance of aligning your pricing model with your business's unique value proposition, exploring concepts such...
2024-12-0257 minGreen Profit Academy Pros Podcast89 - Back to Basics: Understanding the Profit First MethodologyChristeen Era & Steve Bousquet delve into the powerful and life-changing "Profit First" methodology. Join us as we examine the core principles of this innovative approach that promises to turn traditional accounting on its head, by putting profit at the forefront of your business strategy. Steve and Christeen launch into an insightful discussion on how the Profit First system can shine a financial mirror on your business, revealing the true state of your cash flow, pricing, and spending habits. Gain exclusive insights from their book, "Profit First for Lawn Care and Landscape Businesses", learn how to navigate the c...
2024-11-2552 minGreen Profit Academy Pros Podcast88 - From Lazy Sales to Connective Sales: Leveraging Digital Tools with a Personal TouchHosts Christeen Era and Steve Bousquet delve into the evolving landscape of sales in the lawn care and landscape industry. They reflect on the changing dynamics brought about by technology and discuss the pitfalls of relying solely on digital methods for sales. Steve shares insights from his 41 years of experience, emphasizing the importance of personal interactions and the pitfalls of a "lazy sales approach" that relies heavily on emails and digital communication. The discussion highlights the need for businesses to balance technology with human touch, maintaining the personal relationships that have historically driven success.The conversation further...
2024-11-1849 minGreen Profit Academy Pros Podcast87 - Exploring Communication Methodologies Using Gallup DomainsDive into an engaging episode with hosts Christeen Era and Steve Bousquet as they unravel the art of effective communication by leveraging Gallup’s CliftonStrengths. Discover how understanding different domains—Executing, Influencing, Relationship Building, and Strategic Thinking—can transform the way you connect with your team and loved ones.Christeen and Steve share personal anecdotes and professional insights on bridging communication gaps, enhancing collaboration, and aligning strengths with roles for maximum impact. They explore strategies for motivating each domain and fostering understanding across diverse teams, all while maintaining a light-hearted and relatable approach.This episode offers...
2024-11-121h 02Green Profit Academy Pros Podcast86 - Navigating Employee Performance: When to Coach, Support, or TerminateJoin hosts Christeen Era and Steve Bousquet in an engaging conversation as they unravel the art of navigating employee performance. Discover insightful strategies for determining when to coach, support, or make the tough call to terminate. They share the secret sauce for creating a dynamic workplace: clear, written expectations paired with regular check-ins that supercharge productivity and slash turnover rates.Dive into the world of CliftonStrengths and learn how aligning employee strengths with their roles can ignite efficiency and job satisfaction. The duo introduces a decision-making matrix, a powerful tool that transforms the daunting task of addressing...
2024-11-0556 minGreen Profit Academy Pros Podcast84 Understanding and Utilizing Labor BurdenIn this insightful episode, Christeen Era and Steve Bousquet delve into the often-overlooked but crucial topic of labor burden in the green industry and beyond. They begin by defining labor burden, highlighting it as more than just wages, and encompassing taxes, benefits, training costs, and unbillable hours. The discussion emphasizes the importance of understanding labor burden for accurate pricing, maintaining profitability, and preventing financial bleed in a business. Christeen provides a detailed breakdown of how to calculate labor burden, including direct and indirect costs, and the significance of accounting for non-billable hours. Steve shares real-world examples of h...
2024-10-2256 minGreen Profit Academy Pros Podcast83 Embracing the Fall Season for Lawn Care and Landscape Business OwnersIn this episode, Steve Bousquet and Christeen Era discuss the importance of strategic planning for lawn care and landscape businesses during the fall season; exploring the significance of fall services such as aeration, overseeding, and irrigation blowouts, emphasizing the need to evaluate service offerings for profitability and market demand. The conversation delves into maintenance checks, inventory management, and the necessity of having a process in place for equipment upkeep and inventory tracking. They stress the importance of strategic year-end planning, budgeting, and policy reviews for setting clear financial goals and ensuring operational compliance. Lastly, they di...
2024-10-1554 minGreen Profit Academy Pros Podcast82 - Understanding Triangulation: Navigating Interpersonal Dynamics in the WorkplaceIn this insightful episode, hosts Steve Bousquet and Christeen Era delve into the concept of triangulation and its impact on interpersonal dynamics within the workplace. Christeen shares her experiences with triangulation, emphasizing its often sneaky and invisible nature that can wreak havoc on team relationships and business operations. The discussion highlights how unresolved issues and indirect complaints can drain energy, raise stress levels, and damage morale, while offering practical strategies to identify and address triangulation effectively. The conversation is seasoned with real-life examples and actionable advice on fostering direct communication, accountability, and collaboration among team members.Steve...
2024-10-0749 minGreen Profit Academy Pros Podcast81 - Turning Core Values into Boundaries in Small BusinessIn this engaging episode, Steve Bousquet and Christeen Era delve into the transformative power of turning core values into boundaries within small businesses. As the autumn leaves start to turn, the hosts draw on their experiences to discuss how fundamental principles, referred to as "immutable laws," can guide strategic planning and establish a robust company culture. Christeen emphasizes the importance of aligning mission, vision, and purpose with these core values to bridge gaps and build a strong foundational support system. Throughout the discussion, they explore practical applications of these values in both internal operations and client interactions, underscoring their...
2024-09-3056 minGreen Profit Academy Pros Podcast80 - Clifton Gallup Strengths Themes and New ReportsIn this engaging podcast episode, Steve and Christeen dive into the significance of understanding and leveraging Gallup's Clifton Strengths. Steve shares his observations on the power of strengths-based leadership and management. With the recent launch of Gallup's leadership, manager, and sales reports, Steve emphasizes the importance of aligning one's natural talents with their roles to improve effectiveness and reduce stress. He discusses the various domains of strengths—executing, relationship building, influencing, and strategic thinking—and how knowing one's dominant domains can enhance personal and professional development. Christeen adds her insights from her own journey and experiences, highlighting how understanding stre...
2024-09-2341 minGreen Profit Academy Pros Podcast79 - Mastering Tough Conversations and Accountability in Your Small BusinessIn this insightful episode, Steve and Christeen return to the recording studio after a brief hiatus, inspired by their recent leadership training they delivered to a client. They delve into the art of handling difficult conversations, a skill that's essential in both personal and professional settings. Drawing from their leadership training with a client, they emphasize the importance of addressing tough conversations head-on, rather than avoiding them. This episode offers practical guidance on creating safe and supportive environments for these discussions, ensuring that both parties can achieve a win-win outcome. Listeners will learn about the common reasons p...
2024-09-161h 07Green Profit Academy Pros Podcast78 - Leading from Your Strengths: The Value in TeamsJoin Steve and Christeen for an engaging and insightful discussion on leveraging Clifton Strengths to enhance team dynamics and business efficiency. In this episode, our hosts reflect on their recent trip to Ohio, where they worked with a team to explore the power of the Clifton Strengths assessment. Through real-world examples and personal anecdotes, they delve into how recognizing and utilizing individual and team strengths can transform business operations, foster better leadership, and improve overall company culture. Listeners will gain a deeper understanding of the Clifton Strengths assessment developed by Dr. Don Clifton, and how its 34 talent t...
2024-09-0943 minGreen Profit Academy Pros Podcast77 - Tackling the 'Know-It-All' in the Business WorldIn this lively episode, Steve Bousquet and Christeen Era explore the intriguing world of "know-it-alls" in the business landscape. Inspired by interactions at trade shows and on social media, they dive into the behaviors and psychology behind individuals who always seem to have all the answers but often lack curiosity and factual backing. Christeen shares insights on the emotional needs driving these behaviors, such as insecurity and the desire for validation, while Steve discusses how these attitudes can be detrimental, especially to newer business owners seeking genuine advice.The conversation also delves into the impact of these...
2024-09-0235 minGreen Profit Academy Pros Podcast76 - Accelerate & Elevate: Strategic Planning Opportunities for Business GrowthIn this episode, Steve Bousquet and Christeen Era dive into the core elements of strategic business planning, sharing insights from their extensive experience working with small to mid-sized businesses. Fresh off a productive workshop in Ohio, they discuss the positive feedback they've received from listeners and emphasize the importance of sharing valuable content with a broader audience.Steve and Christeen introduce two key programs designed to bolster business growth: the Business Accelerator Workshop and the "Mind Your Own Business" Retreat. They highlight the significance of strategic planning, the development of business plans, and the role of immutable...
2024-08-2652 minGreen Profit Academy Pros Podcast75 - Mastering Growth with the Scalable Growth Business Model - Part 2In part two of their discussion on scalable growth, Steve Bousquet and Christeen Era dive deep into the strategies that can transform your business. Focusing on the principles outlined in Chapter 8 of "Profit First for Lawn Care and Landscape Businesses," they discuss the significance of understanding financial percentages and the necessity of being intentional about scaling. Christeen highlights the importance of using dashboards and metrics to guide business owners through the complexities of growth without sacrificing profit.Steve shares his personal journey of overcoming growth plateaus by implementing these strategies, emphasizing the role of mindset and leadership...
2024-08-1933 minGreen Profit Academy Pros Podcast74 - Mastering Growth with the Scalable Growth Business Model - Part 1In this episode of our business-focused podcast, hosts Steve Bousquet and Christeen Era dive deep into the intricacies of mastering growth using the Scalable Growth Business Model Dashboards. They discuss how this model is essential for achieving long-term success in competitive sectors, particularly in the lawn care and landscape industries. The conversation highlights the importance of distinguishing between mere growth and strategic scaling, while providing the necessary tools to ensure profitability and sustainability during expansion. Christeen shares her journey of developing these dashboards, explaining how this model can guide business owners in making informed decisions about resource allocation, minimizing...
2024-08-1332 minGreen Profit Academy Pros Podcast73 - Embracing Change in Business Vision and GoalsSteve Bousquet and Christeen Era dive headfirst into the exhilarating world of change management. They unravel the mysteries behind why business owners often cling to outdated goals and how this reluctance to adapt can stifle innovation and growth. Through lively anecdotes and personal stories, they reveal the pivotal moments when they realized their business models weren't working—and the bold steps they took to turn things around.Listeners are in for an engaging discussion that blends financial savvy with operational brilliance and a relentless growth mindset. Steve and Christeen explore the thrilling journey of leadership development, sharing ho...
2024-08-0541 minGreen Profit Academy Pros Podcast72 - Taking Time Out of the Business to Work on the BusinessIn this insightful episode, Steve Bousquet and Christeen Era delve into the crucial distinction between working on your business and working in your business, offering real-life experiences and practical advice for small business owners. They emphasize the importance of strategic planning, empowering emerging leaders, and process improvement to ensure sustained business success. Christeen shares her personal struggles and eventual triumphs in shifting focus from daily operations to long-term strategy, while Steve underscores the significance of having a clear, written business plan supported by a capable team. The hosts also highlight the necessity of innovation, leadership...
2024-07-2952 minGreen Profit Academy Pros Podcast71 - Understanding the Costs of Owner-Driven Mentality in Small BusinessIn this enlightening episode of the Green Profit Academy Pros Podcast, hosts Steve Bousquet and Christeen Era delve into the often overlooked but critical topic of the owner-driven mentality in small businesses. Steve and Christeen unpack the various dimensions of this mentality, starting with defining what it is and examining its financial, mental, and personal costs. They highlight how an owner's refusal to delegate tasks and insistence on micromanaging every aspect of the business can lead to burnout, decreased profitability, and strained personal relationships. Through personal anecdotes and practical examples, they illustrate the pitfalls of being overly involved in...
2024-07-2252 minGreen Profit Academy Pros Podcast69 When to Hire an Internal vs. External Bookkeeper: Finding the Right Fit for Your BusinessIn this episode, Christeen Era, founder of Core Growth Strategies and co-founder of Greenprofit Academy, dives deep into the vital discussion of internal versus external bookkeeping and what is best for your business. Christeen explains the critical role bookkeeping plays in today’s dynamic business landscape and why it is essential for financial management and strategic decision-making. She addresses common misconceptions business owners have about the affordability and necessity of bookkeepers, emphasizing the long-term benefits and potential pitfalls of both internal and external bookkeeping solutions. Christeen also shares her experiences in helping many businesses transition to internal bookkeepers after re...
2024-07-0828 minGreen Profit Academy Pros Podcast68 Cash In on Your Business with Linda StapfIn this enlightening episode of our Free Webinar series from Green Profit Academy, hosts Christeen Era and Steven Bousquet welcome Linda Stapf, a seasoned CPA and investment advisor. Linda delves into the crucial topic of transforming your business into a valuable asset. Drawing from her personal experience of witnessing her father's business collapse, Linda emphasizes the importance of strategic planning and safeguarding one's business for the future. She shares insights on how business owners can protect their families, enhance their business’s value, and build financial security through effective planning and investment strategies. Linda’s passion for helping business owne...
2024-07-0154 minGreen Profit Academy Pros Podcast67 Sales Qualification and Pre-Qualification Process with Jack JostesIn Episode 67 of the Green Profit Academy Pros podcast, host Christeen Era is joined by returning guest Jack Jostes, CEO of Ramblin' Jackson and an industry leader in the green sector. Jack, a professional speaker and author of "The Tree of Good Fortune" and "Get Found Online," brings his wealth of knowledge in sales qualifications and pre -qualification processes to the table. In this insightful episode, Jack shares his expertise on how businesses can effectively qualify and pre -qualify leads to enhance their sales efficiency and overall profitability.Listeners will learn practical strategies to identify their "hell...
2024-06-2456 minGreen Profit Academy Pros Podcast63 - Unveiling the Business Sweet Spot and Ideal Customer Part 2Episode 63 of the Green Profit Academy pros podcast embarks on a deeper exploration into the environmentally sustainable business practices through the lens of the Pumpkin Plan strategy. This episode is pivotal for eco-conscious entrepreneurs and business owners seeking to align their operations with their ideal eco-friendly customer base. By delving into the significant benefits of identifying and working with customers who value sustainability, listeners will learn how to refine their business models for mutual growth that benefits both the company and the planet. Listeners will be equipped with actionable insights on how to pivot their business towards m...
2024-05-2741 minGreen Profit Academy Pros PodcastEP 62 - Unveiling the Business Sweet Spot and Ideal Customer Part 1In Episode 62 of the Green Profit Academy pros podcast, hosts Christeen Era and Steve Bousquet offer listeners an invaluable guide to finding their business's sweet spot and pinpointing the ideal customer. This episode promises to equip entrepreneurs and business owners with the tools and strategies necessary to unlock the full potential of their businesses. By breaking down the concept of the Pumpkin Plan, a strategy developed by Mike Michalowicz, listeners will learn how to apply these principles across various industries to foster significant growth. The discussion emphasizes the importance of understanding the intersection of passion, expertise, and customer demand...
2024-05-2036 minGreen Profit Academy Pros PodcastEP 61 - Lack of Focus with Good Intentions in Small BusinessesIn Episode 61, "Lack of Focus with Good Intentions in Small Businesses", hosts Steve Bousquet and Christeen Era delve into the importance of focus in the realm of small businesses. The episode kicks off with our hosts drawing from their rich experiences in coaching teams, peer groups, emerging leaders, and business owners. They highlight how focus, or the lack thereof, presents a common challenge across various coaching scenarios, making it a pertinent subject for their discussion. This setup promises listeners insights into overcoming distractions and homing in on what truly matters for business success. As the conversation unfolds, C...
2024-05-1336 minGreen Profit Academy Pros Podcast59 - The Top Financial Challenges Facing Business Owners and How to Overcome ThemIn Episode 59 of the Green Profit Academy Pros podcast, hosts Christeen Era and Steve Bousquet delve into the critical financial challenges that business owners face, providing a roadmap to navigate and overcome these hurdles. This episode is a treasure trove of insights, strategies, and actionable advice, illuminating the path to mastering cash flow, optimizing expenditures, and ensuring a healthy financial posture. Listeners will gain a comprehensive understanding of how to implement systems like Profit First to manage finances effectively, the importance of building cash reserves for stability, and the nuances of accessing growth capital smartly without jeopardizing the business's...
2024-04-291h 02Green Profit Academy Pros Podcast58 - 5 Steps to Ensure Profitability in Your Lawn Care and Landscape BusinessIn the insightful Episode, Christeen Era and Steve Bousquet offer lawn care and landscape business owners strategies aimed at bolstering profitability amidst a competitive industry landscape. Listeners will gain an in-depth understanding of the critical balance between direct and indirect costs, learning how to accurately categorize and allocate these costs to services, which is essential for avoiding underpricing and safeguarding profit margins. Moreover, the episode arms business owners with the knowledge to conduct comprehensive competitor analysis, emphasizing the significance of understanding market dynamics and competitors' pricing strategies to set competitive yet profitable prices that highlight their unique value.
2024-04-221h 01Green Profit Academy Pros Podcast57 Scaling Success - The Journey of 800% Growth with David PottsIn this episode of the Green Profit Academy Pros Podcast, host Christeen Era engages in a profound conversation with David Potts, the dynamic owner of USA Insulation in Ohio. This episode delves into the incredible journey of a small business that soared to unexpected heights, achieving an 800% growth in revenue over four years. Potts shares his transition from an ambitious sales rep to a visionary business owner who navigated through the complex waters of expansion, process optimization, and leadership. With insightful elaboration on the initial struggles, pivotal moments, and strategic decisions that propelled his business forward, this discussion is...
2024-04-151h 02Green Profit Academy Pros Podcast56 Fundamentals of the Monthly Financial Workflow for Small BusinessesIn this enlightening episode titled "Fundamentals of the Monthly Financial Workflow for Small Businesses", Green Profit Academy Pros Podcast sheds light on the crucial yet complex aspects of financial management that every small business owner must navigate. Financial expert Christeen delves into the significance of a solid financial workflow, exploring everything from documentation gathering and transaction recording to compliance and future planning.Discover the best practices and professional insights tailored for the modern small business owner. Learn how to leverage technology, efficiently manage your accounts, and craft accurate financial statements to make informed decisions. By the end...
2024-04-081h 03Green Profit Academy Pros Podcast54 - Interview with Erich Kolb Business Ownership and IrrigationIn this enlightening episode of Green Profit Academy's Pros Podcast, host Steve Bousquet welcomes Erich Kolb, a seasoned veteran of the green industry, for an in-depth discussion on the multifaceted journey of a landscaper turned business coach. Erich shares the rich tapestry of his career, starting from his humble beginnings mowing lawns as a child, to founding his first company in 1993, and navigating through the ups and downs of owning and operating a landscaping business. The conversation delves into the critical aspects of business management within the green industry, including the importance of marketing, hiring, pricing strategies, and maintaining...
2024-03-251h 02Green Profit Academy Pros Podcast5 Essential Steps to Increasing Your Trade Business's ValueIn this enlightening episode of the Green Profit Academy Pros Podcast, we delve deep into the crucial topic of "The 5 Essential Steps to Increasing Your Trade Business's Value." Our journey through this maze of business enhancement is tailored for trade business owners who are eager to elevate their establishments beyond the ordinary. Whether your sights are set on a future sale or you're passionate about forging a resilient, more lucrative venture, our discussion is packed with indispensable wisdom.From the onset, we tackle the importance of Streamlining Your Operations, automating Processes, Trimming Excess Costs, and the strategic...
2024-03-181h 04Green Profit Academy Pros PodcastCash Flow Management for Small Businesses in the Trade IndustryIn this pivotal episode of the Green Profit Academy Pros Podcast, we delve into the critical topic of cash flow management—a lifeline for the survival and expansion of small businesses. Christeen & Steve break down the complexities of managing cash flow amidst the unique challenges of the trade sector, including handling physical inventory, navigating the intricacies of supply chain management, juggling labor management, and adapting to fluctuating demand. Join us as we explore why maintaining a positive cash flow is not just beneficial but essential for sustaining liquidity and funding operations and tackling the industry-specific hurdles—such as in...
2024-03-111h 03Green Profit Academy Pros PodcastJaime Turney on Maximizing a Meeting with Your AccountantIn episode 51 of Green Profit Academy Pro, you're invited to join host Christeen Era and accounting expert Jaime Turney as they delve into the lush landscape of financial mastery. This insightful conversation is tailored to help business owners, both seasoned and new, to nurture their financial knowledge and ensure that their meetings with accountants turn into powerful opportunities.For entrepreneurs aiming for sustainability and smart growth, this episode is rich with organic advice, helping to prune inefficiencies and enrich your business goals with actionable insights. The conversation with Jaime Turney is not just about crunching numbers but...
2024-03-0459 minGreen Profit Academy Pros PodcastZach Spicer's Transformational Journey as a Lawncare & Landscape Business OwnerDive into an enlightening episode of Green Profit Academy Pro's Podcast where our esteemed host Steve Bousquet explores the vibrant journey of Zach Spicer, the entrepreneurial force behind Spicer's Lawn Care and Landscape Design. Witness how Zach's innovative branding, exceptional service, and a transformative personal story culminate in a thriving business that stands out in the competitive Eastern Connecticut landscape market. Absorb Zach's invaluable insights and advice for emerging landscapers, and get inspired by his dedication to growth, community impact, and the art of possibility. Listen now for a dose of motivation and a masterclass in turning c...
2024-02-2643 minGreen Profit Academy Pros PodcastHow Working with a Tax Strategist Can Put Money Back in Your Bank Account with Mary PierceIn this episode of the Green Profit Academy Pros Podcast, we navigate the complex realm of tax strategy with our esteemed guest, Mary Pierce, owner of Pierce and Company, a reputable CPA firm in Fort Lauderdale, FL.Armed with a rich background in small business operations and an unwavering dedication to hard work, Mary's professional journey is as diverse as it is impressive. From working in her family's auto parts business to serving as a CFO and Controller for leading local real estate developers and builders, Mary's experiences have shaped her into a strategic business advisor who...
2024-02-191h 06Green Profit Academy Pros PodcastProfit First Advanced StrategiesWelcome to another enlightening episode of the Green Profit Academy Pros Podcast! Today, we're diving deep into the realm of 'Profit First Advanced'. We've harnessed and implemented these advanced tactics in a way that has revolutionized businesses, steering them towards a path of sustained success.In our previous episode, we dissected the basics of the Profit First model. If you missed it, we highly recommend you go back and tune in to that episode. Not only does it lay down the groundwork for today's discussion, but it also serves as a handy refresher on the Profit First...
2024-02-121h 04Green Profit Academy Pros PodcastProfit First BasicsDive into the roots of profitability with the Green Profit Academy Pros Podcast! In this enlightening episode, we're revisiting the foundational principles of 'Profit First', a revolutionary business approach envisioned by Mike Michalowicz. As loyal listeners, you're likely already familiar with both Michalowicz's original book and its industry-specific adaptation, 'Profit First for Lawn Care and Landscape Businesses'. We often discuss these concepts in our businesses and with our clients, implementing advanced strategies that have transformed businesses for the better.Today, we're taking a step back to re-explore the basics of Profit First. We'll delve into its simple...
2024-02-061h 06Green Profit Academy Pros PodcastGetting Ready to Launch Your SeasonWelcome to the latest episode of Green Profit Academy Pro's Podcast with hosts Steve Bousquet and Christeen Era! In this engaging installment, Steve and Christeen dive deep into the essential Lawn and Landscape Company Seasonal Launch Checklist, ensuring that your upcoming season is a roaring success.As the new season approaches, it's crucial for lawn and landscape companies to make thorough preparations. The hosts leave no stone unturned as they unfold the comprehensive checklist, providing valuable insights and actionable steps to cover all aspects of the season ahead.Steve and Christeen bring their wealth of...
2024-01-291h 08Green Profit Academy Pros PodcastInterview with Matt Thibaeu, Owner of Savant MarketingEpisode 45 of the Green Profit Academy Pros Podcast features an intriguing conversation with Steve Bousquet and Matt Thibeau, the visionary behind Savant Marketing. As a premier marketing agency for residential contractors, Savant Marketing is transforming the way contractors operate and scale their businesses.Matt founded Savant Marketing with a clear goal: to help contractors transition from working in their business to running it like a CEO. With over ten years of experience in direct marketing and six years dedicated to working with contractors, the Savant Marketing team brings a wealth of industry-specific knowledge to the table.This...
2024-01-2248 minGreen Profit Academy Pros PodcastRenting vs Buying Equipment with Danny YoungIn Episode 44 of the Green Profit Academy Pros Podcast, host Steve Bousquet invites Danny Young for a in-depth discussion on the pros and cons of renting versus buying equipment. Danny Young, who has been with Sunstate Equipment for six years, brings a wealth of experience to the table. Sunstate Equipment is a prominent player in the construction, industrial, and general rental equipment industry. As the head of the western branch, which boasts over 200 employees, Danny provides valuable insights into the world of equipment rental.In this episode, Steve and Danny delve into the advantages and disadvantages of...
2024-01-1551 minGreen Profit Academy Pros PodcastAll In with Mike MichalowiczEpisode 43 of the Green Profit Academy Pros Podcast, hosted by industry experts Christeen Era and Steve Bousquet, features a dynamic conversation with distinguished guest Mike Michalowicz. Michalowicz is a renowned author who has recently published his groundbreaking book titled "All In."In this episode, Michalowicz challenges conventional leadership norms, arguing that true leadership isn't about being the hero; it's about recognizing and empowering the heroes within your team. His book, "All In," revolutionizes what it means to lead, offering a fresh perspective that turns traditional leadership paradigms on their head.Listeners can expect a treasure...
2024-01-0843 minGreen Profit Academy Pros PodcastThe Numbers You Need to Track and WhyThis episode dives deep into the world of business metrics and how to get accurate results, offering insights covered in chapter 11 of Christeen's Profit First for Lawncare & Lanscape Businesses.Christeen and Steve define Key Performance Indicators (KPIs) and Objectives & Key Results (OKRs). They shed light on how these can be implemented to track and accomplish your company's goals accurately, providing tips for identifying the numbers that will give you the most insight into your business's performance.Whether you're a seasoned business owner or just starting, this episode is packed with practical advice and strategies to...
2024-01-011h 04Green Profit Academy Pros PodcastThe Revenue Tiers in Lawn and Landscape BusinessesIn today's episode, industry experts Christeen Era and Steve Bousquet unpack the revenue tiers in lawn and landscape businesses. In Christeen's book Profit First for Lawn Care and Landscape Businesses, she outlined the Targeted Allocation Percentages for a financially healthy business by sorting lawn care and landscape companies into seven tiers based on their total revenue ranging from $250,000 to $50 million. This episode offers a detailed exploration of the 7 revenue ranges, offering insights and guidance to navigate and excel within each tier. Your host wrote the book on how to navigate financial success in a lawncare & landscaping business, so...
2023-12-251h 06Green Profit Academy Pros PodcastDone in 5 Years - What's Possible?Welcome to the 40th episode of Green Profit Academy's Pro's Podcast! On this episode, we're thrilled to have Linda Stapf, the founder of Stapf Financials, join us.Linda has dedicated her career to helping businesses create and manage their wealth through a deep understanding of their financial numbers. As a certified expert in Profit First, Business Made Simple & Fix This Next, she has introduced the innovative "Done in Five" plan, a strategy that prepares her clients for selling or retiring from their businesses within a five-year timeline.In this engaging conversation, Linda shares her journey...
2023-12-181h 02Green Profit Academy Pros PodcastStepping Into a New Year - Know What You Want From ItGet ready to conquer the new year with Green Profit Academy's Pros Podcast episode, "Stepping Into a New Year - Know What You Want From It". Hosts Steve Bousquet and Christeen Era share invaluable insights for small business owners. They dive into reflection, strategic planning, and financial adjustments to ensure your business thrives!They stress the power of goal setting to motivate your team and promote transparency. The duo also tackles time management and prioritization, offering tips to boost efficiency. Finally, they discuss how to turn strategies into actionable steps with a solid action plan....
2023-12-111h 06Green Profit Academy Pros PodcastInterview with Steve White Owner of Second NatureIn the latest episode of the esteemed Green Profit Academy Pros Podcast, host Steve Bousquet has an enlightening conversation with Steve White, the accomplished owner of Second Nature. Mr. White generously shares his extensive experience in the landscaping and lawncare industry, providing listeners with a comprehensive understanding of the sector's intricacies.In this informative discussion, White outlines his top three crucial "never do's" and "must do's" for entrepreneurs in the field. These insights, born out of years of practical experience, are invaluable for any business owner looking to avoid pitfalls and enhance their success rate in the...
2023-12-041h 01Green Profit Academy Pros PodcastDeveloping and Growing Your Leadership Team PT. 2Welcome to part two of Green Profit Academy's Pros Podcast "Developing and Growing Your Leadership Team PT. 2" In episode 37, where our hosts Christeen Era and Steve Bousquet continue their discussion on building a robust leadership team that can drive your company forward.Christeen and Steve offer more valuable insights in this episode on how to build a strong leadership team in your workplace. They discuss how to mentor and coach your leadership team to strengthen their development, the key ingredients needed when empowering your leaders, and how to continue to evolve with your leaders as they develop...
2023-11-2757 minGreen Profit Academy Pros PodcastDeveloping and Growing Your Leadership Team PT. 1Welcome to another insightful episode of Green Profit Academy's Pros Podcast. In episode 36, our esteemed hosts Christeen Era and Steve Bousquet unlock the secrets to building a robust leadership team that can drive your company forward.This episode, which is part one of two, emphasizes the critical importance of having a strong leadership team at the helm of any successful organization such as identifying potential leaders, providing continuous learning opportunities, and nurturing a supportive environment where leaders can thrive. Christeen and Steve share the valuable components to achieve sustainable growth in your leadership team by providing a...
2023-11-201h 11Green Profit Academy Pros PodcastIdentifying The Need For ChangeWelcome to Episode 35 of the Green Profit Academy Pros Podcast! Organizations need to identify the need for change, plan, and execute those changes to ensure successful integration into the business, effectively managing and adapting to the ever-changing internal and external environments. Christeen and Steve identify what your business needs to implement change successfully such as planning, leadership, championing, training, and adaptability.Listen in to get valuable insight on navigating change, no matter the circumstance, keeping your business strong and ready for anything.Request a topic from the Pros – what would you like to he...
2023-11-131h 03Green Profit Academy Pros PodcastWhat Matters When Working with a Business CoachIn Episode 34 of the Green Profit Academy Pros Podcast, hosts Steve Bousquet and Christeen Era delve into business coaching. They highlight how a good coach enhances personal development and helps align personal goals with business success resulting in a more satisfying, balanced life. The benefits of working with a quality coach extends beyond just honing your business acumen. A coach often plays a pivotal role in personal development - shaping you into a better leader, enhancing your communication skills, managing stress, and promoting overall well-being. But how does one extract the maximum value from a coaching session? How do...
2023-11-061h 05Green Profit Academy Pros PodcastHow to Invest Your Marketing Budget for Maximum ROI with Tony Ricketts from LawnlineLet's explore how to Invest your marketing budget for maximum ROI with special guest, Toney Ricketts of Lawnline Marketing. Tony Ricketts is the Co-Founder and CEO of Lawnline Marketing in Apollo Beach, FL. He and his team specialize in Internet marketing for lawn and landscape companies that generate $1M+ in revenue annually. Being known for extreme growth and tracking of results, their programs are designed to cover all aspects of your online marketing including website design, search engine optimization (SEO), Google/Bing advertising, social media management, upsell marketing, review building, and much more. Besides helping your tea...
2023-10-301h 04Green Profit Academy Pros PodcastHow to Brand Your Sales Process with Jack Jostes – Ramblin JacksonTune into today's episode with host Christeen Era and welcome our special guests Jack Jostes, for a deep dive into branding a sales process.Jack Jostes is the CEO of Ramblin Jackson, a green industry digital marketing and branding agency that helps landscaping companies throughout the country attract more qualified customers with professional branding, digital marketing, sales consulting, website design, and search engine optimization. The author of the The Tree of Good Fortune, Jack hosts the weekly YouTube show + podcast, The Landscaper’s Guide to Modern Sales & Marketing. Listen in to get insight on building a s...
2023-10-2357 minGreen Profit Academy Pros PodcastFix This Next - What is Most Important to Focus on and WhyGet ready to unlock the secrets of business success in episode 31 of the Green Profit Academy Podcast, titled "Fix This Next - What is most important to focus on and why." In this episode, Steve and Christeen delve into Mike Michalowikz' Fix This Next methodology, exploring why many business owners fail to achieve profitability and how to avoid the survival trap. Join us as we discuss how to utilize the Business Priority Pyramid to create a thriving business that achieves permanent, healthy, and consistent growth. Discover the key elements that make up the pyramid and h...
2023-10-161h 05Green Profit Academy Pros PodcastWhat is the Right Mindset to Move My Business Forward?🎧 Dive into the transformative world of mindset with Episode 30 of the Green Profit Academy Prod Podcast: "What is the Right Mindset to Move My Business Forward?" Join our insightful hosts, Christeen Era and Steve Bousquet, as they navigate the intricate landscapes of the judger and learner mindsets. 🧠💡In this thought-provoking episode, Christeen and Steve dissect these two different approaches to situations. They reveal how identifying your own predilection can drastically increase your ability to make intentional choices, both in life and in business. 🔄🔍Expect an in-depth discussion on how these mindsets specifically affect business owners. Learn how your...
2023-10-091h 03Green Profit Academy Pros PodcastWhat is the Pumpkin Plan with Donna LeyensWelcome to episode 29 of the Green Profit Academy Podcast with Steve Bousquet as your host. Joining us in today's episode is the president and co-founder of Pumpkin Plan Your Biz, Donna Leyens! On a mission to save small businesses from extinction, she licenses her proven business growth program with coaches and consultants who want to grow their profitability while making an impact on the small business community. Donna partnered with the author of Profit First, Mike Michalowicz to create a repeatable business growth process. Today, she spearheads the training, certification, and continued development of their pr...
2023-10-021h 01Green Profit Academy Pros PodcastBeing Prepared for Your Seasonal ShiftWelcome back to the Green Profit Academy Pros Podcast! Your hosts Christeen Era & Steve Bousquet provide insight and tools on getting prepared for your seasonal shift. In this episode, we'll be discussing the preparations lawncare and landscaping companies must take with their planning, equipment, team, customers, and operations for the changing of seasons. Join us as we discuss how to manage this seasonal shift in lawncare and landscaping businesses, where we will cover strategies on sustainable business practices to keep you prepared for all seasons by utilizing the Seasonal Shift Checklist! This tool covers reviewing your business' objectives, staffing...
2023-09-251h 11Green Profit Academy Pros PodcastSpeak Like a Leader with John Bates – Executive SpeakingIn this episode of the Green Profit Academy Pros Podcast, hosts Christeen Era & Steve Bousquet welcomes special guest John Bates, a TED and TEDx speaker, Leadership Communications Executive Coach, Author, and Keynote SpeakerJohn works with executives and world-class thought leaders, authors, and speakers create TED-Worthy speeches that are highly influential. As well, John also provides high-level pitch coaching for entrepreneurs, startups, and organizations, he has assisted clients in winning million-dollar pitch competitions, raising millions in VC, winning millions in grant money, and more. John designs all of his programs using principles derived from neurobiology, so your...
2023-09-181h 16Green Profit Academy Pros PodcastControlling your Gross Profit MarginIn this episode, Christeen and Steve break down the fundamental concept of gross profit margin – what it is and why it matters. They delve into its significance as a key indicator of business profitability and discuss how understanding and harnessing this metric can make all the difference in achieving sustainable growth and success.Controlling your gross profit margin comes with its fair share of challenges. Fluctuating costs, intense competition, and operational inefficiencies can all pose significant obstacles. But fear not! Christeen and Steve uncover key factors that contribute to a healthy and controlled margin, providing expert advice on...
2023-09-111h 01Green Profit Academy Pros PodcastWhy Having a Strategic Plan Can Change the Game of BusinessIn episode 26 of "Why having a Strategic Plan can change the game of business", hosts Christeen Era and Steve Bousquet dive into the world of strategic planning. With businesses struggling to reach their goals in today's competitive landscape, this episode aims to shed light on how strategic planning can be a game-changer and how it can be an effective tool to assist in identifying opportunities and mitigating risks. Listen in as your hosts define strategic planning and its importance for long-term success. You will gain a clear understanding of the difference between a strategic plan and a...
2023-09-041h 01Green Profit Academy Pros PodcastThe Importance of One-On-OnesGet ready to unlock the secrets of effective leadership and team success in episode 24 of the Green Profit Academy Podcast. In this episode we dive into a critical aspect of building a thriving team.Discover how one-on-one meetings can help your team members focus, enhance their well-being, and foster a culture of open communication. We'll explore the key elements that make for a great one-on-one, including effective goal setting, providing feedback, and addressing challenges.This episode is packed with valuable insights and practical takeaways that will transform your approach to leading and managing your team...
2023-08-2855 minGreen Profit Academy Pros PodcastTeam Engagement HierarchyLearn how to tap into the power of team engagement to propel your business to new heights. Get ready for an episode that will revolutionize the way you approach team engagement in your business. In episode 23 of the Green Profit Academy Podcast, we're diving deep into the secrets of creating a highly engaged and motivated team.Join us as we explore the concept of the team engagement hierarchy and how it can transform your team's dynamics. Discover practical strategies on how to create a team that is fully invested in your company's success.We'll delve...
2023-08-2158 minGreen Profit Academy Pros PodcastThe Top Changes in the Industry Over the Last 40 YearsGet ready for an eye-opening journey through the evolution of the industry in episode 22 , "The Top Changes in the Industry Over the Last 40 Years," this episode will leave you amazed at how far we've come.Join us as we delve into the game-changing impact of technology advancements, from automated systems to digital marketing strategies that have reshaped the way we do business. Discover how shifting business models and changing customer preferences have revolutionized the industry, and gain valuable insights on staying ahead of the curve. And of course, let's not forget the evolving competition. Discover how the...
2023-08-141h 02Green Profit Academy Pros PodcastHow to Start Building a Leadership TeamIn this episode of Green Profit Academy Podcast, join our hosts Christeen Era and Steve Bousquet as they dive into the importance of a strong leadership team. They discuss how such a team can create a positive work culture, foster collaboration, drive innovation, and provide guidance for the rest of the team.Tune in to hear Christeen and Steve break down the essential steps in building a robust leadership team. They share insights on defining roles, setting expectations, and identifying skill gaps to ensure you have the right people in key positions.Don't miss out...
2023-08-071h 01Green Profit Academy Pros PodcastInterview with Sid Sexton: The Journey of Owning a Lawncare & Landscaping BusinessWe have a special guest speaker joining us, Sid Sexton, founder of Sexton Lawn & Landscape. Sid is a down-to-earth, honest businessman with a love for lawn care. He has been working in the industry since he was just 16 and went on to earn a bachelor’s degree in business administration with a minor in horticulture. Sid is also licensed in turf & ornament spraying, landscape design, a Certified Landscape Professional, and continues to seek opportunities to further his education.In this episode, will explore the ups and downs of owning a lawncare and landscape business, including topics such as...
2023-07-311h 08Green Profit Academy Pros PodcastThe Power of Great Interviews in Today's Teams with Ryan EnglinIn this episode of the Green Profit Academy Pros Podcast, host Christeen Era welcomes special guest Ryan Englin, founder and CEO of Core Matters, for an insightful conversation on the importance of a fantastic interviewing process for businesses, particularly those in blue-collar fields. Era and Englin draw on their vast experience and expertise in the industry to discuss important topics like hiring the right people, building better businesses, and the latest trends in interviews. They share valuable insights on how to create an effective interviewing process that can help your business thrive. ...
2023-07-241h 01Green Profit Academy Pros PodcastKnowing the Life of Your Equipment: Repair or ReplaceJoin our expert hosts Christeen Era and Steve Bousquet in Episode 18 of the Green Profit Academy Pros Podcast, as they dive into a comprehensive discussion about the life of your lawncare and landscaping equipment.In this episode, we offer valuable insights on how to make informed decisions about your equipment, discuss the pros and cons of owning versus leasing, the importance of insurance, and the costs associated with maintaining equipment. Whether you're a seasoned lawncare or landscaping business owner or just starting out, this episode is packed with valuable information to help you make informed decisions about...
2023-07-1855 minGreen Profit Academy Pros PodcastLeveraging a Learner Mindset with the Choice MapIn this episode, join hosts Steve Bousquet & Christeen Era as they delve into the power of the Choice Map and how it can revolutionize your approach to personal and professional growth. Together, they unpack the essential components of the learner and judger mindsets and share practical insights on how to use the choice map to navigate your way towards a learner mentality. Whether you're an entrepreneur, business owner, or simply seeking to better yourself, this episode is a must-listen. Discover the secrets of the Choice Map and learn how to master your mindset for success. Join our...
2023-07-101h 04Green Profit Academy Pros PodcastHow to Switch Your Focus After 100 Days of HellWelcome to the latest episode of the Green Profit Academy Pros Podcast! In this episode, renowned business strategists Steve Bousquet and Christeen Era tackle the topic of "How To Switch Your Focus After 100 Days of Hell." Listen as they unpack and share insights, tips, and tricks on how to stay focused after the spring rush and position yourself and your business for long-term success. Discover how to actively engage in both personal and professional development and maximize your potential year-round. Join us for this must-listen episode on navigating the business landscape as told by the industry's top experts.
2023-07-031h 04Green Profit Academy Pros PodcastThe 5 Business Strategic Categories - Part 2Welcome to episode 15 of the Green Profit Academy Pros Podcast, where our hosts, Steve Bousquet and Christeen Era, discuss "The 5 Business Strategic Categories." In this episode, they walk listeners through the five essential categories every business owner should consider to maximize growth and profitability. From "Strategic Business Planning" to "Employees: Building a Great Team," each category is broken down into actionable steps and best practices. Take the "Business Challenge" to determine where your business stands in each category and walk away with a wealth of knowledge to take your business to the next level. Don't miss this must-listen episode...
2023-06-261h 08Green Profit Academy Pros PodcastThe 5 Business Strategic Categories - Part 1Welcome to episode 14 of the Green Profit Academy Pros Podcast, where our hosts, Steve Bousquet and Christeen Era, discuss "The 5 Business Strategic Categories." In this episode, they walk listeners through the five essential categories every business owner should consider to maximize growth and profitability. From "Strategic Business Planning" to "Employees: Building a Great Team," each category is broken down into actionable steps and best practices. Take the "Business Challenge" to determine where your business stands in each category and walk away with a wealth of knowledge to take your business to the next level. Don't miss this must-listen episode...
2023-06-191h 00Green Profit Academy Pros PodcastWhat is the Scalable Growth Business Model?Get ready for a game-changing episode of the Green Profit Academy Pros Podcast! In episode 13, we dive into the Scalable Growth Business Model – an essential strategy for business growth that all business owners should know. Discover the advantages of this model and learn about the five key elements that make it a successful strategy for scaling your business. Our hosts will share valuable insights on how applying the Scalable Growth Business Model can help lawncare and landscaping businesses thrive. Plus, stick around until the end of the episode for a special offer that you won't want to miss. Don't mi...
2023-06-121h 04Green Profit Academy Pros PodcastWhy Numbers Matter with Jaime TurneyIn this episode, we have a special guest, Jaime Turney, a COO and Accounting Strategist from Core Growth Strategies. Jaime will be explaining the significance of financial numbers for small businesses. Join Christeen and Jaime as they delve deep into critical concepts that almost every businessperson should know. From revenue and expenses, to net and gross profit, inventory management to equity, the duo will explore how every aspect of your financial data is critical to make informed decisions aimed at propelling your business to the next level. Get ready to take notes as Jaime sheds light on how to...
2023-06-051h 11Green Profit Academy Pros Podcast100 Days of HellIn this episode, "100 Days of Hell", we discuss the challenges lawn care and landscape business owners face during the busiest season in the industry. Our experienced hosts, Christeen Era and Steve Bousquet, provide basic tips and tricks on how to manage scheduling, operations, and staff during this challenging season. Tune in to this episode and gain insights on how to navigate the "100 Days of Hell" and maximize profitability during the busiest season in the lawn care and landscape industry.Request a topic from the Pros – what would you like to hear about, or what challenge do...
2023-05-2959 minGreen Profit Academy Pros PodcastWhat is your Break-Even Point in BusinessWelcome to episode 10 of the Green Profit Academy Pros Podcast, where hosts Christeen Era and Steve Bousquet delve into the critical topic of "What is your Break-Even Point in Business?" In this episode, the experienced Profit First coaches provide invaluable insights on how understanding your break-even point helps with crucial financial decision making, particularly when it comes to setting business goals, strategies, and maximizing profitability. Join our hosts while they engage in a comprehensive conversation exploring the intricacies of identifying the break-even point, the variables that influence it and how to accurately calculate it to grow your business. Tune...
2023-05-2259 minGreen Profit Academy Pros PodcastBusiness from Inception to SuccessJoin us on the Green Profit Academy Pros Podcast as we explore the journey of business ownership from inception to success. In this episode, industry experts Christeen Era & Steve Bousquet will guide you through the key stages of business growth and maturation.In this episode, we focus on the journey of business ownership and cover key stages that businesses go through as they grow and mature. We'll delve into the challenges entrepreneurs typically face when building and scaling a successful business, including how to navigate planning, funding, launch, growth, expansion, maturity, and exit strategy. Tune i...
2023-05-151h 11Green Profit Academy Pros PodcastBuilding the Business of Your Dreams with Don Zerby of EcolawnIn this episode of Green Profit Academy Pros Podcast, lawncare and landscaping business owners can gain invaluable insights from a seasoned veteran of the industry. Hosts Christeen Era and Steve Bousquet, both Profit First coaches and professionals, interview Don Zerby, a successful landscaping business owner with over 30 years of experience. As someone who has been in the industry since the age of 14, Zerby shares his ups and downs as a business owner and describes how Profit First practices elevated his business. His company, Ecolawn now services roughly 2700 lawns in the greater Cleveland area. Listen in on episode 8 of Green P...
2023-05-0848 min