Shows
CIM Marketing PodcastAI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026In this high-impact episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3-5 years. From agentic AI, conversational interfaces, and prompt-driven workflows to hyper-personalisation at scale, Malik reveals what these shifts really mean for marketers, brands, and consumers. Discover the strategies behind improving customer experience, increasing operational efficiency, and overcoming organisational resistance to change. Want to stay ahead in an AI-powered marketing landscape? This episode is for you. Tun...
2025-11-2758 min
CIM Marketing PodcastMeta’s CMO Alex Schultz on AI, creativity, and what’s next for digital marketingIn the latest episode of the CIM Marketing Podcast, we sit down with Meta’s Chief Marketing Officer, Alex Schultz, who shares powerful insights from his role at Meta and from his new book, Click Here: The Art and Science of Digital Marketing and Advertising.Schultz also discusses why marketers need to get the basics right, the concept of incrementality, the difference between goals and metrics, and why your North Star should matter more than anything else.With practical advice, frameworks for channel selection, lessons from paid search and affiliate marketing, and insights into why co...
2025-11-1332 min
CIM Marketing PodcastHow to decode consumer behaviour and boost your marketing impactWith AI and algorithms now powering much of our digital lives, it's easy to lose sight of the customer. Tune in to the latest episode of the CIM Marketing Podcast to learn how marketers can design strategies that prioritise authenticity, empathy and connect with human psychology. In the latest, must-listen episode of the CIM Marketing Podcast, we dive deep into the powerful and often subtle ways technology is reshaping consumer psychology and giving marketers new means for engaging with their customers. We’re welcoming leading experts Becky Simms, CEO of Reflect Digi...
2025-10-3039 min
CIM Marketing PodcastHow AI can help challenger brands beat the competitionIn this episode of the CIM Marketing Podcast, Duarte Garrido (DG), co-founder of DoJo AI, gives our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths. He highlights the growing complexity marketers face, including fragmented tools, limited budgets, and rising expectations and explores what the democratisation of marketing means for challenger brands. This podcast will:• Reveal why AI marketing will help small firms catch up with major corporates• Explore how technology will relieve marketers of time-consuming mundane jobs• H...
2025-10-1631 min
CIM Marketing PodcastSneak peek: How AI can help challenger brands beat the competitionIn this episode of the CIM Marketing Podcast, Duarte Garrido (DG), founder of DoJo AI, will give our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths. He highlights the growing complexity marketers face, including fragmented tools, limited budgets, and rising expectations and explores what the democratisation of marketing means for challenger brands. This podcast will:• Reveal why AI marketing will help small firms catch up with major corporates• Explore how technology will relieve marketers of time-consuming mundane jobs...
2025-10-1500 min
CIM Marketing PodcastArtificial Intelligence for marketers: Your top questions answered by the expertsThe CIM Marketing Podcast is back! In our brand-new season we’ll be bringing you six episodes focusing on how emerging technology is reshaping marketing, including a special live recording at the CIM Business Centre this November. In this episode, we’ll be looking at AI and what it means for marketers and marketing as a whole. Our expert panel features CIM course director and AI copywriting specialist Kerry Harrison, who brings deep insights into tactical AI implementation, and Duncan Smith, renowned for his expertise in best practice and compliance. Together, they’ll demystify...
2025-10-021h 13
CIM Marketing PodcastNew Season Teaser! Artificial Intelligence for marketers: Your top questions answered by the expertsThe CIM Marketing Podcast is back! Our first brand-new episode is launching on 2nd October! In this season, we’ll be bringing you six episodes focusing on how emerging technology is reshaping marketing. In our next episode, we’ll be looking at AI and what it means for marketers and marketing as a whole. Our expert panel features CIM course director and AI copywriting specialist Kerry Harrison, who brings deep insights into tactical AI implementation, and Duncan Smith, renowned for his expertise in best practice and compliance. Together, they’ll demystify AI for mar...
2025-10-0100 min
CIM Marketing PodcastEpisode 108: The 2025 guide to authentic influencer partnershipsUnlocking the power of influence. In this episode of the CIM Marketing Podcast, host Ben Walker dives into the fast-paced, ever-evolving landscape of influencer marketing. He’s joined by Kristian Sturt, Director of Colossal Influence, and Cerys Gardiner, former Catalyst Youth Columnist and Marketing Manager at Medichecks. Together, they unpack the strategies you need to know to build authentic influencer partnerships, leverage AI and identify the right creators to drive brand growth. From micro-influencers to brand safety, this episode is packed with actionable insights for marketers looking to stay ahead of the curve and c...
2025-06-2432 min
CIM Marketing PodcastEpisode 89: Deep dive into sustainable marketingIn the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainable marketing, exploring which organisations are making a difference and analysing the influence of marketing on the sustainability landscape. Listen now to get an understanding of your impact.If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us k...
2024-03-2130 min
CIM Marketing PodcastEpisode 82: How to start your own marketing agencyIn the first episode of the CIM Marketing Podcast series five, we are joined by Ellie Murphy, founder of Flourish Marketing and Chair of the CIM Scotland Board. Ellie delivers useful advice on how to make your marketing agency dreams come true, and explores the challenges that come with starting your own business. What are you waiting for? Hit that play button! If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to jo...
2023-09-2833 min
CIM Marketing PodcastEpisode 81: The evolution of technology and its impact on marketingIn this season finale, recorded live in front of an audience, join Ryan Miles, director of international integrated marketing at Microsoft, and Vincent Sider, CEO of Getinference and CIM course director, as they discuss AI and how it will impact the marketing industry. Listen for plenty of practical takeaways and exclusive insights into the world of technology, and hear how AI is set to increase innovation and productivity – when used and prompted correctly. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by lea...
2023-07-261h 01
CIM Marketing PodcastEpisode 79: A social media marketing masterclassIn this episode, join CIM course director, Julie Atherton, and founder of Rough Water Media, Henry Purchase, as they discuss how to set up and maintain a successful social media account for you or your business. Listen for tips and tricks on when and where to post, how to target the right audience, and how to handle negative feedback and comments. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join th...
2023-06-2234 min
CIM Marketing PodcastEpisode 78: Understanding consumer behaviour with neuroscienceIn this episode, join CIM course director Katie Hart as she dives inside the human brain to show how neuroscientific techniques can forecast consumer behaviour. Listen to learn how our human, sometimes irrational behaviour impacts marketing, and the challenges of installing neuromarketing in your organisation. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future o...
2023-05-2532 min
CIM Marketing PodcastEpisode 77: Using effective reactive marketing for your brandIn this episode, discover how strong reactive marketing can deliver high-value impact for your brand. With CIM’s digital marketing executive, Jonny Tuddenham, and course director, Gavin Llewellyn, listen to learn how to ready your organisation to react quickly to important events while minimising the risks that come with reactive marketing.If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to co...
2023-05-1131 min
CIM Marketing PodcastEpisode 74: Time to bin binary brand archetypesIn this episode, we are joined by marketing director at CIM, Natalie Spearing, and founder of RADNB, Richard Gillingwater, as they explore how to humanise your brand by blending multiple archetypes. Listen for an explanation of what brand archetypes are, how they can be used together to map your brand against competitors, and how they can encourage more emotional and human connections with your customers. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don...
2023-03-0234 min
CIM Marketing PodcastEpisode 71: Does marketing need a purpose upgrade?In this episode, we are joined by founder of MarketingKind, Paul Skinner, and marketing director at CIM, Natalie Spearing, to discuss the great purpose paradox. Tune in to discover why purpose must change with the times, why authenticity is key to your purpose strategy, and ask whether the marketing industry as whole needs a purpose upgrade. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us kn...
2023-01-1934 min
CIM Marketing PodcastEpisode 70: Let’s get digitalIn this episode, we are joined by Rebecca Ing, who is CIM’s digital marketing manager, and Charlotte Harris, who is a marketing executive on CIM’s digital team, as they discuss the latest in digital marketing trends. Listen to discover how to keep up with rapidly changing technology and get a forecast for the future of digital. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let u...
2022-12-0821 min
CIM Marketing PodcastEpisode 69: The ins and outs of influencer marketingIn this episode, we are joined by author and CIM course director, Michelle Carvill, and founder of Rough Water Media, Henry Purchase, to discuss the tips and tricks of influencer marketing. Listen to discover how to seek out and forge relationships with influencers, how to measure success, and how to tell the fakes from the fabulous. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us kno...
2022-11-2434 min
CIM Marketing PodcastEpisode 65: How does creativity influence brand advocacy?In this episode, learn how to build a creative culture at work and how best to embed creativity in the heart of your organisation and marketing strategy. Explore with Natalie Spearing, marketing director at CIM, and Richard Flaherty, creative strategy director at We Are Resource, how creativity can boost brand advocacy and how current affairs can influence innovation. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and l...
2022-09-2933 min
CIM Marketing PodcastEpisode 64: Is customer-led marketing the key to innovation?The CIM Marketing Podcast is back again with series four and full of the latest marketing insights and learning. This episode features Charlie Dawson, author of The Customer Copernicus, as he explores with host Ben Walker how customer-led marketing can help give your business a boost. Charlie will also address what being customer-led really means and give examples of the brands who are getting it right. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podc...
2022-09-1533 min
CIM Marketing PodcastEpisode 63: Best of series threeThis episode is a little different as we revisit some of the highlights from the recent series of the CIM Marketing Podcast. You will hear insights from a range of different guests on a range of interesting topics including the ever-growing digital skills gap, how to beat the learning burden, social media, extended reality, and sustainability. You can also listen for a sneak peek on what to expect for series four. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a...
2022-08-1825 min
CIM Marketing PodcastEpisode 62: The secrets to successful sustainable marketingThis exciting episode of the CIM Marketing Podcast was the first ever to be recorded in front of a live audience and features Emilie Stephenson, head of force for good at Innocent UK, and Richard Cope, senior trends consultant at Mintel, as they discuss the do’s and don’ts of sustainable marketing. Tune in to understand how to make purpose profitable, how to avoid the risks of greenwashing and listen to our live Q&A session from the day. This podcast was recorded in front of a live studio audience on 14 July 2022 17:00 BST
2022-07-2153 min
CIM Marketing PodcastEpisode 60: Boost your team’s performance with personality profilingIn this episode, discover how personality profiling your marketing team will encourage understanding, clear communication and increased productivity. Tune in to hear from guests Ian Macknight, senior consultant, The Colour Works, and Molly MacArthur, digital marketing manager, CIM, about the process and benefits of team profiling and how it can make you a more intuitive manager. This podcast was recorded on Thursday 09 June 12:00 BST If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on A...
2022-06-2332 min
CIM Marketing PodcastEpisode 59: Should all marketers use social media?In this episode, join former marketing director at CIM, Gemma Butler, and sales and marketing director at Resource, Asif Choudry, as they investigate whether or not it is essential for marketers to use social media. Weigh up the benefits and drawbacks of using social media platforms both in and outside of work, and consider whether businesses should be offering employees additional support for roles where frequent use of social media is expected. This podcast was recorded on Wednesday 25 May 12:00 BST If you enjoyed this episode, please subscribe to ensure you don’t mi...
2022-06-0934 min
CIM Marketing PodcastEpisode 54: Your social media spring cleanIn this episode, join host of The Digital Marketing Podcast, Ciaran Rogers, and CIM’s digital marketing manager, Molly MacArthur, as they reveal their top tips for social success. As trends swiftly come and go, how can marketers look both forwards, and backwards, and discover what makes their audience click?This podcast was recorded on Tuesday 15 March at 12:00 GMT.If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conver...
2022-03-3142 min
CIM Marketing PodcastEpisode 52: Mastering the ever-changing remit of marketingIt’s time to stop and ask your organisation: Where are we most useful? In this brand-new episode, join CIM’s marketing director Gemma Butler, and Hays Marketing’s managing director Clare Kemsley, as they attempt the impossible task of defining the role of marketing in an ever-evolving landscape. Listen for advice on tackling issues such as ED&I and sustainability, and how to avoid getting left behind as society drives forward.This podcast was recorded on 22 February at 12:30 GMT.If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads...
2022-03-0333 min
CIM Marketing PodcastEpisode 51: How to free your brand’s green fearIn this brand-new episode, discover how businesses can start seeing success in their sustainable marketing strategies by balancing profit and purpose. Join CIM’s marketing director and author of Sustainable Marketing, Gemma Butler, and content manager, Ally Cook, as they reveal the common concerns businesses have when making green claims and how these can be overcome. Listen for practical advice, insights, and tips for companies looking to make their sustainability journey more manageable. This podcast was recorded on 02 February at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t...
2022-02-1729 min
CIM Marketing PodcastEpisode 49: Beat the learning burdenIn our first episode of 2022, lighten the learning load and discover how to incorporate study into your daily life without feeling overwhelmed or burnt out. Join CIM’s content and digital marketing managers, Ally Cook and Molly MacArthur, as they demonstrate how learning can be made exciting, interesting and effortless while also incredibly valuable and worthwhile. This podcast was recorded on 06 January at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Appl...
2022-01-2029 min
CIM Marketing PodcastEpisode 48: How do your digital skills stack up?In our final episode of 2021, see how your digital skills measure up with the latest Digital Skills Benchmark, and investigate some of the reasons for the recent digital skill slump. Join special guests Daniel Rowes, creator of the benchmark report, and Gemma Butler, marketing director at CIM, as they discuss the digital transformation and where marketers should focus their learning in 2022. This podcast was recorded on 24 November at 16:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by le...
2021-12-0931 min
CIM Marketing PodcastEpisode 47: Take care of your communityIn this episode, gain an insight into the fast-growing world of digital communities and hear success stories involving slow-cooker enthusiasts and face-cream fanatics. Join We Are Resource’s Elliot Cierpiol, and CIM’s digital marketing manager, Molly MacArthur, as they reveal how brands can build authentic and relevant online communities, while avoiding the common mistakes businesses make while under the social media spotlight.This podcast was recorded on 11 November at 12:30 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support...
2021-11-2529 min
CIM Marketing PodcastEpisode 46: Are we facing a soft skills crisis?In this episode, discover how to superbly influence and communicate with your colleagues and peers using soft skills. Join Dan White, author of The Soft Skills Book, and CIM’s head of brand and comms, James Farmer, as they reveal the #1 soft skill for the year ahead, how to reignite your interpersonal abilities and ways you can use them to get ahead. This podcast was recorded on 4 November at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series...
2021-11-1146 min
CIM Marketing PodcastEpisode 44: Sustainable power-ups for your brandIn this episode, explore why sustainability is a commercial imperative, with consumers noticing the brands that are not putting sustainability at the forefront of their brand marketing. Discover why authenticity is important, and how well-known brands are being caught out for not being true to themselves or their sustainability goals. Join special guests Rob Gray and Gemma Butler and get to know the brands with successful sustainability strategies who have been able to call themselves out on their own sustainable product or service mistakes.
This podcast was recorded on Thursday 30 September at 12:00 BST.
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2021-10-1429 min
CIM Marketing PodcastEpisode 43: Is Instagram the new CV?Is Instagram the new CV? In this episode, discover how young people are getting ahead by building personal brands using social media. Explore how to get started with ‘Brand Me’, including insight into how Instagram is an important platform for marketing yourself. Join special guests Pippa Evans and Molly MacArthur, who discuss the pitfalls to avoid when creating ‘Brand Me’ and how they can be mitigated. This podcast was recorded on Thursday 16 September at 12:30 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also...
2021-09-3027 min
CIM Marketing PodcastEpisode 42: Industry secrets from 50 CMOsCIM’s recent CMO 50 report uncovered how confident CMOs and marketing directors feel about the future, and revealed the big issues that are keeping them up at night. In this episode, hear from CIM’s marketing director, Gemma Butler, and head of PR, James Delves, as they discuss their views on the report with host Ben Walker. Together, they explore how marketing was affected by the pandemic and reveal the key challenges to future success. This podcast was recorded on Thursday 2 September at 12:00 BST. If you enjoyed this episode, please subscribe to ens...
2021-09-1625 min
CIM Marketing PodcastEpisode 41: Supercharge your brand with social-first thinkingSocial-first thinking is revolutionising the way businesses connect with their audience, and drive sales from social media. In this episode, discover how you can adopt this mindset for your marketing and help your organisation to understand the value social media can deliver. Special guest Daniel Andrews, CEO and founder of The Tree agency, shares insight on how social selling has changed and what marketers need to know about the future of digital content. This podcast was recorded on Thursday 19 August at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you...
2021-09-0229 min
CIM Marketing PodcastEpisode 40: Your next marketing moveHybrid working, new skills and shifting dynamics – what will the future of work truly look like? In this podcast, we help you start the journey towards your next marketing move. Listen now to discover the skills you need to stand out in today’s recruitment market, with over 24,000 marketing roles currently available. This episode also welcomes back special guest Clare Kemsley, managing director UK & Ireland at Hays.This podcast was recorded on Thursday 08 July at 12:00 BST.Please note this is the last episode in this season of the CIM Marketing Podcast. We will return in the...
2021-07-2229 min
CIM Marketing PodcastEpisode 39: Marketing’s representation crisisRepresenting true diversity across every demographic is a key function of marketing today. There’s a generation of marketers demanding change in the industry, but getting representation right isn’t easy. Get the latest insights on this key issue in our new podcast, featuring special guest and editor of CIM’s member-only magazine, Morag Cuddeford-Jones. This podcast was recorded on Thursday 01 July at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Po...
2021-07-0827 min
CIM Marketing PodcastEpisode 38: Books that make you a better marketerHow do you learn? If you’re lucky enough to know the answer to that question, chances are you know the power of variety and balance when it comes to upskilling. Find out how to create your perfect ‘balanced learning diet’ and derive real value from the latest marketing insights from special guest, Douglas Burdett, host of The Marketing Book Podcast, available on all major streaming platforms. This podcast was recorded on Thursday 10 June at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. Yo...
2021-06-2429 min
CIM Marketing PodcastEpisode 37: Harness the power of people for your brandWith 60% of marketers looking to change roles in the next 12 months, employee experience must be an area of focus for businesses. Find out why marketing has a key role to play in building a healthy organisational culture, and how it can supercharge employee engagement, in our latest podcast featuring special guest Paul Hitchens, CIM course director. This podcast was recorded on Thursday 27 May at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a revie...
2021-06-1029 min
CIM Marketing PodcastEpisode 36: Why video is a key marketing toolThe average person will spend 100 minutes a day watching videos online this year. For marketers, this is an opportunity that cannot be missed. In this episode, we explore why video became such an important marketing tool, and how to use it effectively, with special guests Mark Prescott from the British Film Institute and Claudia Gridelli, CIM’s very own in-house videographer. This podcast was recorded on Thursday 13 March at 12:00 BST.If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a rev...
2021-05-2729 min
CIM Marketing PodcastEpisode 35: Meet the marketing mentorsIt’s often said that mentoring can offer a much-needed boost to supercharge your career, but what makes it so effective and sought after for marketers today? In this episode, we speak to two highly accomplished marketing leaders, who have been both mentors and mentees, to find out how it influenced their own career success. This podcast was recorded on Tuesday 23 March at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Appl...
2021-05-1329 min
CIM Marketing PodcastEpisode 34: What makes a marketer today?The building blocks of a modern marketer are varied and complex, but curiosity, creativity and passion are certainly a good place to start. In this episode, we discuss the profiles of two highly accomplished marketing leaders to find out what characteristics are crucial for today’s marketers – and why sometimes, the best marketers are not called marketers at all. This podcast was recorded on Tuesday 23 March at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving u...
2021-04-2929 min
Find Your Hustle#24. Is the Lack of High Income Skills to Blame For Youth Unemployment?Mark and Cim explore the harsh statistics about youth unemployment following the COVID-19 pandemic. Youth unemployment rates are still rising, as a result, new data shows that youth are now becoming "Economically Inactive". The duo discusses High-Income skills as a solution to a current problem faced by young people.
PS. DSS got an Oscar! Shout out to Daniel Kaluuya for being an inspiration to youths.
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2021-04-2828 min
CIM Marketing PodcastEpisode 33: The craft of customer-centricityIt’s not easy to put the customer at the heart of your organisation, much less to convince senior leaders why it’s so important to do so. In this episode, we dive into why this is, and invite special guest, author Dan White, to let you know how to find out what your customers really want from your brand whilst pacifying internal stakeholders. This podcast was recorded on Thursday 01 April at 12:00 BST.If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leav...
2021-04-1527 minFind Your Hustle#23. How I became a World Champion W/ Dominick CunninghamDominick Cunningham is one of Great Britain's elite sporting talents. He has represented the UK in gymnastics at the Common Wealth Games, European Championships and World Championship. He sits with Mark and Cim to discuss the journey, not the medals. He explains how he navigated life to be in the position he is now; touching on financial struggles, bullying in school, not following the crowd and the pressures of performing on the top stage.
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2021-04-141h 01
CIM Marketing PodcastEpisode 32: The digital dilemma: In-depth knowledge vs integrationIn this episode, we dive deep into the ever-changing waters of digital. For marketing professionals today, balancing in-depth knowledge of digital channels with an integrated marketing mindset is a deep-set challenge, and one that we invite special guest Dr Dave Chaffey, co-founder of Smart Insights, to digest in this fortnight’s podcast. This podcast was recorded on Thursday 18 March at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t...
2021-04-0129 minFind Your Hustle#22. A brief introduction to Career ProgressionCareers are no longer linear. So the new question for our generation is: how do you have a progressive career? Mark and Cim have an open discussion in an attempt to answer this question. They explored what it means to love your job. The 3 I's of career progression and the steps necessary for each stage of this model.
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2021-03-3132 minFind Your Hustle#20. A look back at how it all beganAn episode riddled with nostalgia. Mark & Cim are joined in the studio by the good friends who helped facilitate the Find Your Hustle dream. Umayr Sheikh shares his perspective of the Find Your Hustle journey and his involvement in the platform so far. Podcasting may not have been as easy as we initially thought, but it sure is rewarding. Sending love to the people that tune and make it all possible ❤.
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2021-03-2336 min
CIM Marketing PodcastEpisode 31: What makes a sustainable brand?Sustainability is the new cornerstone of marketing success. With customers not just expecting more but actively seeking alternatives when ethical standards are not being met, is your organisation up to the challenge? Join this week’s guests, author of Sustainable Marketing and social media expert, Michelle Carvill, and Gemma Butler, CIM’s marketing director, to find out why sustainability is key to profitability for today’s marketers. This podcast was recorded on Thursday 04 March at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. Yo...
2021-03-1829 min
CIM Marketing PodcastEpisode 30: How to change the conversation and drive changeWords are possibly the most powerful tool in a marketer’s arsenal, for both internal and external communications. However, harnessing their power is no easy task in an increasingly digitised workplace. Join this week’s guests, behavioural change specialist Sarwat Tasneem, and Gemma Butler, CIM’s marketing director, to find out how the simple act of changing the conversation can drive long-term change. This podcast was recorded on Thursday 18 February at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the...
2021-03-0429 minFind Your Hustle#19. Top Executive at Prada talks getting into the industry.Mark and Cim sit down with one of the movers and shakers in the luxury retail industry. Najat Dati a Client Development Director for Prada's Northern Europe Market discusses her transition into the Fashion World. They discuss the importance of networking, staying true to your heart and how transferable skills can get you into any industry.
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2021-03-031h 05
The Cim Speaks PodcastHighlights of my weekJust week I have joined you for a little recap of my week, and one major achievement that has been gained within my household. Dont forget to interact via Instagram @cim_speaks, and Cim Speaks on Facebook
2021-02-2208 min
CIM Marketing PodcastEpisode 29: What’s next for Brand USA?This fortnight, we delve into lessons in global branding from none other than the United States of America, where a transition of power has thrown new light on the nation’s brand. Join special guests, international marketing expert and voting American, Allyson Stewart-Allen, and global branding expert, Paul Hitchens, to find out what we can expect to see from Brand USA in Biden’s first few months in office. This podcast was recorded on Thursday 4 February at 16:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our lates...
2021-02-1826 minFind Your Hustle#18. His Excellency, Trapper of the Year Rishi SunakIn this episode, Mark and Cim take a dive into recent events. They explored how Piers Morgan 'put the screws on' politicians during National morning show. Stocks, AMC, Blockbuster and the heroes from Reddit. They also covered the KickStart Scheme, and Rishi Sunak's decision to ban the requirement for 30 submissions, possibly making it easier for smaller employers to access the support.
Click To Read More About The KickStart Scheme
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2021-02-0535 min
CIM Marketing PodcastEpisode 28: How brands found confidence on TikTokBusinesses of all sizes know it’s time for TikTok, but how do you make an impact on this fast-growing platform? In this episode, discover how to unlock the TikTok marketing toolkit with skills and confidence from CIM video content course director, Kim Slade. Lucy Handley, editor-at-large at CIM’s Catalyst magazine who dissected TikTok’s meteoric growth in the latest edition, joins him to share best practice from the brand activities we’ve seen so far. This podcast was recorded on Thursday 21 January at 12:00 GMT. If you enjoyed this episode, please subsc...
2021-02-0429 minThe Cim Speaks PodcastWelcome to the Cim Speaks PodcastShort introduction highlighting what you can expect to hear from this podcast
2021-01-2500 min
CIM Marketing PodcastEpisode 27: Mastering the craft of creativityCreativity: where do we get it from, and how do we make sure we have a consistent supply of it at our disposal, ready to be deployed in the next award-winning campaign? We tackle these questions and more in this fortnight’s episode of the CIM Marketing Podcast, featuring Morag Cuddeford-Jones, editor of CIM’s member-only magazine, Catalyst, with exclusive interviews from Susan O’Brien, CMO at Just Eat, and Dino Myers-Lamptey of The Barber Shop. This podcast was recorded on Thursday 7 January at 12:00 GMT. If you enjoyed this episode, please subscribe...
2021-01-2126 minFind Your Hustle#17. It's 2021!! LETS GET IT!!Happy New Year People!! It's 2021, and we're still in lockdown. Nonetheless, we still have hope. Join Mark and Cim as they reflect on their experiences in 2020 and tease upcoming Find Your Hustle content.
Don't forget to sign up to the mailing list: www.findyourhustle.co.uk/jobs
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2021-01-1924 min
CIM Marketing PodcastEpisode 26: The new rules of Christmas advertisingIt’s certainly a unique festive period for marketers… but are we seeing true originality in Christmas campaigns this year? Join CIM’s Gemma Butler and James Farmer for this seasonal special where we debate what marketing messages from this year’s campaign drop will resonate beyond Christmas 2020. This podcast was recorded on Thursday 19 November at 11:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conver...
2020-12-0326 minFind Your Hustle#16. Securing a job at one of Europe's Largest finance company's!Mark and Cim are joined by Damisi Oni AKA Master of the ECON-verse on this finance-focused episode. The guys discussed getting into finance, what a finance CV should look like, applying for finance roles/graduate schemes, compounding interest and working for some of the largest financial firms in the UK.
Practice Tests for Finance Graduate Schemes
Psychometric Tests
Reasoning Tests
Aptitude Tests
Job Tests
Don't forget to sign up to the mailing list: www.findyourhustle.co.uk/jobs
Follow us Instagram @FindYourHustlePod
Follow us Instagram @Findyourhustle.co.uk
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2020-11-291h 19
CIM Marketing PodcastEpisode 25: Have brands mastered social media?In the ten years since Instagram launched, social media has revolutionised marketing. And yet, some brands have still not mastered this crucial channel. This episode, host Ben Walker interviews CIM’s social media executive, Molly MacArthur, to find out why that is, along with the most common pitfalls and, ultimately, whether social media has been good for marketing or not. This podcast was recorded on Thursday 12 November at 10:00 GMT. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leav...
2020-11-1929 minFind Your Hustle#15. Interview Tips Ep 1: Hiring Managers aren't stupid (Respectfully)Hiring managers aren't stupid, respectfully. Mark and Cim discuss interviews tips from their experiences as both hiring managers and interviewees in this light-hearted seriously, unserious mid-week episode.
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2020-11-1738 minFind Your Hustle#14. Expert Marketer Talks EntrepreneurshipMark and Cim get their first entrepreneur on the Podcast. They are joined by Adham Ali a Facebook Ads specialist who has already spent over 2 million of client budget. In this episode, we discussed dropshipping, online marketing courses, finding mentors and most unusually, Poker as a business model. Now that a gamble for you!
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Resources discussed in the Podcast:
Social Media Marketing...
2020-11-101h 18Find Your Hustle#13. Your Questions Answered Ep. 2Mark and Cim answer questions sent in by the listeners. The guys tackled recruitment as a career, apprenticeships in creative industries and getting into law without a formal degree.
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2020-11-0633 min
CIM Marketing PodcastEpisode 24: Network your way to successHow many times have we all been told, ‘It’s not what you know, it’s who you know’? As networking becomes an increasingly digital experience – a trend that pre-dates the coronavirus pandemic – join host Ben Walker as he interviews Adrian Walcott, managing director of Brands with Values and co-founder of BAME 2020, on how taking lesser travelled routes into marketing could ensure your career success. This podcast was recorded on Thursday 22 October at 10:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support...
2020-11-0529 minFind Your Hustle#12. Do You Even Lift?!Mark and Cim are joined by the aesthetic Matt Berry as we discuss all things fitness. We got an insight into careers in sport, bodybuilding and we even managed to get you guys some free tips regarding diet and exercise. PS - We really had a soundman relieve Cim of his soundboard duties for this episode.
Find Matt's instagram page here.
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2020-10-2749 min
CIM Marketing PodcastEpisode 23: The magic of making mistakesMany of us are told that mistakes are bad and should be avoided at all costs – particularly when it comes to work. But occasional failure is a fact of marketing and, ultimately, can be a breeding ground for innovation. Even an unexpected career setback could bring new and exciting possibilities. In this episode, Morag Cuddeford-Jones, editor of Catalyst magazine, joins host Ben Walker to share insights from herself and fellow magazine contributors on why marketers should continue to try, try, try again, and how it may benefit your career. This podcast was recorded on Thursday 08 Octo...
2020-10-2225 minFind Your Hustle#11. How Not To Do BusinessMark and Cim tirade the poor practices and organisation encountered when attempting to do our first live radio feature. The Find Your Hustle Platform & Podcast has an underlying goal to inform and raise the self-efficacy of youth in this country. Therefore, our journey will be documented, not just the successes but also the failures.
If you want further information on the #EndSars movement or want to donate, please click here
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2020-10-2027 minFind Your Hustle#10. Let's Be Honest, Do You Really Need Uni?Mark and Cim discuss whether going to university is necessary for success. They touch on pressure from parents, having a clear career path beforehand, and some light humour regarding recent events.
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2020-10-1327 min
CIM Marketing PodcastEpisode 22: The shifting shape of marketing teamsMarketing’s identity crisis is not a new phenomenon, but one that has been thrust into focus during the coronavirus pandemic. As teams broaden to encapsulate new roles and responsibilities in the marketing function, are marketers still missing vital skills as they progress? Clare Kemsley, managing director UK & Ireland at Hays Marketing, joins host Ben Walker and CIM’s marketing director, Gemma Butler, to debate whether marketers have the skills they need to survive and thrive in times of turbulence. This podcast was recorded on Friday 25 September at 13:00 BST. If you enjoye...
2020-10-0828 minFind Your Hustle#9. Schools: A Teacher's PerspectiveMark and Cim explore what it takes to be a teacher with their guest, Carissa Bulman. She is a young educator and visionary who created the Black Careers Link. An organisation created to maximise the visibility of black excellence and to enhance the mindset of young black children.
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2020-10-0649 minFind Your Hustle#8. How good is your CV?Mark and Cim discuss the curriculum vitae. They discuss CVs from the perspective of hiring managers and recruiters. CV are important tools in any job searchers arsenal, how good is yours?
For free CV and cover letter templates click here.
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2020-10-0139 minFind Your Hustle#7. What's it like helping vulnerable inner city kids?Mark and Cim have a chat with Keanu Thomas Bartley, a pastoral mentor who goes above and beyond to ensure young people at schools are supported. We discussed supporting mental health, keeping children out of gangs, and schools being a precursor to institutionalisation.
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2020-09-2535 min
CIM Marketing PodcastEpisode 21: The secrets of great brand storytellingStorytelling is a tried and tested marketing tactic that has undoubtedly taken on new meaning in modern times of turbulence. During the coronavirus pandemic we have seen more examples of brand storytelling at scale, but have they all been effective? Daniel Andrews, CEO and founder of The Tree, joins host Ben Walker and CIM course director Anthony Tasgal to examine the best and worst examples of storytelling in the last six months.This podcast was recorded on Tuesday 08 September at 10:00 BST.If you enjoyed this episode, please subscribe to ensure you don’t miss our la...
2020-09-2429 minFind Your Hustle#6. How will Covid-19 affect schools?Mark and Cim discuss how schools will be affected by Covid-19. They talk about learning from home and the petition to reimburse university fees.
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2020-09-1626 min
CIM Marketing PodcastEpisode 20: Office vs home – finding the perfect blendAs many businesses begin a return to the office environment, how might lessons from lockdown inform marketers’ working habits for years to come? In this episode, CIM’s director of people, Sarah Lee-Boone, joins host Ben Walker and CIM’s James Farmer to share tips on implementing blended working. This podcast was recorded on Thursday 03 September 2020 at 12:00 BST. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the co...
2020-09-1029 minFind Your Hustle#5. Your Questions Answered: Ep 1.Mark and Cim answer voice messages sent in by listeners. This episode features a role swap and Cim's best 2013 Gucci Mane impression.
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2020-09-1032 minFind Your Hustle#4. I Sold My Artwork to a PrinceMark and Cim have a sit down with Lamiwa Abayomi, a successful young artist. We discuss creating markets for your art, the passion needed to be a successful creative and dealing with family expectations whilst pursuing a career in the arts.
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2020-09-0352 minFind Your Hustle#3. Do Schools Need More Career Advisers?!Mark and Cim discuss recent issues. The awarding of grades this exam season, schools needing to provide more careers support and imminent guests for the Find Your Hustle Podcast. Expect banter in a lighthearted episode.
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2020-08-2624 minFind Your Hustle#2. I Left Home to be a DoctorMehdi Ashayeri, future doctor, explains how he left the UK to pursue his dreams of studying medicine. Mark and Cim discussed European entry requirements, integrating back into the NHS, and future aspirations.
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2020-08-2243 min
Find Your Hustle#1. How to be a solicitor w/ Cim DahirMark and Cim revisit Cim's journey into the legal profession. They discuss the importance of networking, looking for opportunities and not dwelling on failures.
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2020-08-1542 min
Find Your Hustle#0. Meet the FounderMark and Cim discuss the Find Your Hustle story and vision.
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2020-08-151h 08
CIM Marketing PodcastEpisode 19: Brand, influencers and ethical consumption – summer’s hot topicsInside Catalyst Issue 3 2020 This podcast will: • Explore the new Catalyst magazine• Examine new trends in branding, influencers and ethical consumption • Review highlights of the first season of CIM Podcasts Host: Ben Walker, Head of Media, LID Business MediaGuests: Morag Cuddeford-Jones, Editor, Catalyst and James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Friday 10 July 2020 12:00 BST
2020-07-1632 min
CIM Marketing PodcastEpisode 18: Marketing’s good crisisInside Duke University’s famous CMO Survey This podcast will: • Explore the world-renowned CMO Survey from Duke University• Highlight the astounding rise in US marketing budgets during the crisis • Examine marketing’s crucial role in leading businesses through the pandemic Find out more Look further into the CMO Survey at cmosurvey.org/results Host: Ben Walker, Head of Media, LID Business Media Guests: Professor Christine Moorman, Fuqua School of Business...
2020-07-0927 min
CIM Marketing PodcastEpisode 17: Marketing the great unlockGetting consumers back into the wild This podcast will: • Explore the psychology behind replacing consumer fear with consumer confidence• Explore the simple and evergreen techniques required to help customers out of lockdown• Examine the diverse goals of sectors that have been affected differently by the lockdown Host: Ben Walker, Head of Media, LID Business MediaGuests: James Farmer, Head of Brand and Marketing Communications and Ally Lee-Boone, Content and Engagement Executive, CIMRecorded: Thursday 18 June 2020 11:00 BST
2020-06-2528 min
"Racionais"Quem somos?Introdução ao Centro de Informação sobre Medicamentos - CIM/UFMA, grupo criador do canal "Racionais"
2020-06-1700 min
CIM Marketing PodcastEpisode 16: The digital divideMarketing’s tech troubles persistThis podcast will:• Expose the severe skills shortage in digital marketing• Explore the generational divide between skilled Millennials and inexpert Gen X• Propose strategies to improve skills and maximise digital marketing opportunities Host: Ben Walker, Head of Media, LID Business MediaGuests: Gemma Butler, Marketing Director, CIM and Daniel Rowles, Chief Executive, Target InternetRecorded: Thursday 04 June 2020 11:00 BST
2020-06-1125 min
CIM Marketing PodcastEpisode 15: Inside the data revolutionThe secret stories of consumer behaviour This podcast will: • Outline the tools behavioural scientists use to predict consumer trends post-lockdown• Examine whether patterns developed in the lockdown will endure or expire • Explore the impacts of the data revolution on marketers Host: Ben Walker, Head of Media, LID Business MediaGuests: Patrick Fagan, Chief Science Officer, Capuchin and Graham Hansell, Course Director, CIMRecorded: Thursday 21 May 2020 13:00 BST
2020-05-2829 min
CIM Marketing PodcastEpisode 14: Marketing at warp speedFrom lockdown to turbocharger This podcast will:• Explore the lockdown-triggered phenomenon of accelerated marketing • Ask whether greater speed leads to reduced quality• Examine whether superfast marketing will endure post corona crisis Host: Ben Walker, Head of Media, LID Business MediaGuests: James Farmer, Head of Brand and Marketing Communications, CIMKevin Duncan, founder of Expert Advice and author of ITALS The Intelligent Work Book ITALSRecorded: Thursday 30 April 2020 14:00 BST
2020-05-0629 min
CIM Marketing PodcastEpisode 12: Anti-marketing under the microscopeWhen is it good to be bad? This podcast will: • Explore the concept of anti-marketing and its power in attracting consumers • Examine whether negging works as an advertising strategy • Identify where shock tactics are effective at changing public behaviour Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing and Jane Cave, Portfolio Director, CIM Recorded: Thursday 5 March 2020 12:00 GMT
2020-03-1925 min
CIM Marketing PodcastEpisode 11: Is the future of marketing in good hands?The world of millennial marketers This podcast will: • Explore the learnings from CIM’s The Pitch competition for young marketers • Examine whether millennials’ excellent technical skills are undermined by weak soft skills • Ask whether the next generation are too woke to succeed in marketing Host: Ben Walker, Head of Media, LID Business Media Guests: James Farmer, Head of Brand and Marketing Communications and Samantha Gumb, Marketing Executive, CIMRecorded: Thursday 27 February 2020 12:00 GMT
2020-03-0526 min
CIM Marketing PodcastEpisode 10: Inside the world of influencer marketingLessons from an influencer specialist This podcast will: • Delve into the real-life stories of using influencers from a special guest star • Feature insider know-how on avoiding the pitfalls in influencer marketing • Explore how influencers can be used as a powerful tool in your marketing portfolio Host: Ben Walker, Head of Media, LID Business Media Guests: Emily Knox, Head of Social & Content, Tug Agency and Ally Lee-Boone, Content & Engagement Executive, CIM Recorded: Thursday 13 February 2020 14:00 GMT
2020-02-2025 min
2020-01-2100 min
CIM Marketing PodcastEpisode 8: Happy January: How marketers can harness consumers’ change mindsetFrom short-term pain to long-term gain. This podcast will: • Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaigns • Examine the phenomenon of seasonality in marketing and consumer behaviour • Explore how the marketing industry is giving consumers the tools to live better lives Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Thursday 09 January 2020 12:00 GMT
2020-01-1620 min
CIM Marketing PodcastEpisode 7: The world’s craziest political campaign pledgesHow political promises got ever more outlandish. This podcast will: • Look at the history of political parties making retail offers they can never hope to honour • Examine the dark arts of modern-day political marketing • Ask whether the post-truth political age is here to stay Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing, CIM and Ally Lee-Boone, Content & Engagement Executive, CIM Recorded: Thursday 28 November 2019 12:00 GMT
2019-12-1230 min
CIM Marketing PodcastEpisode 6: The marketers that stole ChristmasHow advertising turned Christmas into a cliché – and what to do about it. This podcast will: • Look at how a homogenous, saccharine image of Christmas has proved unnervingly enduring • Ask what agencies are doing to break the formula of samey Christmas ads • Examine why Black Friday and Christmas lead marketers to abandon the principles they have spent most of the year applauding Host: Ben Walker, Head of Media, LID Business Media Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Thursday 14 November 2019 1
2019-11-2830 min
CIM Marketing PodcastEpisode 5: Bottling the essence of a brandHow brands are bringing experience into people’s lives. This podcast will:• Look at how great British brands like HMV, Odeon and BT are tapping into human truths • Ask how the experiential explosion is helping veteran brands counter the disruptors • Examine the controversial theory of Iconic Moves and question whether the demise of classic brand strategy has been exaggerated Host: Ben Walker, Head of Media, LID Business Media Guests: James Farmer, Head of Brand and Marketing Communications, CIM Recorded: Thursday 31 October 2019 12:00 GMT
2019-11-1427 min
CIM Marketing PodcastEpisode 3: Fashion – the fast and the furiousWill fast fashion survive the climate crisis? This podcast will: • Explore Ariana Grande’s legal challenge to troubled retailer Forever 21 • Examine the marketing secrets of booming competitor boohoo.com • Ask whether fast fashion will be hit by public anger over its impact on the environment. Host: Ben Walker, Head of Media, LID Business Media Guest: Ally Lee-Boone, Content and Engagement Executive, CIM and Niki Mullin, fashion lover. Recorded: Friday 4 October 2019 12:00 BST
2019-10-1722 min
CIM Marketing PodcastEpisode 2: The sexist ad trapWhat are the consequences of the new ASA regulations on gendered advertising? This podcast will: • Explore the landmark rulings against Philadelphia cheese and VW motors for gender stereotyping in TV ads • Examine whether the regulations are fit for purpose in the digital age • Ask whether the rules will eliminate – or exacerbate – harmful online content Host: Ben Walker, Head of Media, LID Business Media Guest: Gemma Butler, Marketing Director, CIM and Ally Lee-Boone, Content and Engagement Executive, CIM Recorded: Friday 20 September 2019 12:00 BST
2019-10-0319 min
CIM Marketing PodcastEpisode 1: England’s golden summer of sportHow did marketers exploit England’s golden summer of sport for maximum business advantage? This podcast will: • Reveal the marketing secrets behind the first international cricket match shown free-to-air in the UK for 14 years, the Cricket World Cup final• Explore the importance of brand values in sports advertising – we examine England netball and cricket sponsor Vitality, publicity hungry betting firm Paddy Power and 32Red’s tie up with Wayne Rooney• Ask whether England all-rounder Ben Stokes can be sponsors’ next David Beckham Host: Ben Walker, Head of Media, LID Business Media Guest: James Farm...
2019-09-2023 min