Shows
Monstercat Call of the Wild597 - Monstercat Call of the Wild: CLV TakeoverFollow our COTW playlist: https://monster.cat/3Zhj7st
Follow the show: https://monster.cat/cotwradio
Tracklist
00:25 Nick Smith - Forget About Me [Monstercat Instinct]
02:35 Conro - Therapy (VIP) [Monstercat Instinct]
05:15 ellis - Orbit (VNCNT Remix) [Monstercat Instinct]
07:34 Tony Romera - My Mind (ft. Karina Ramage) [Badjokes Remix] [Monstercat Instinct]
11:38 Ryan Case - Don't Wanna Know (ft. Jake Neumar) [Monstercat Instinct]
14:07 Bad Computer - Connected (ft. Gold) [Monstercat Instinct]
16:31 Bleu Clair & Drinks On Me - Hit List [Monstercat Uncaged]
19:03 Vindata - No Service (ft. Ozer) [Monstercat Instinct]
21:28 Drinks On Me & Event Horizon - High Caliber (VIP) [Monstercat Uncaged]
23:38 OVSKY - What If I Stay [Monstercat Instinct]
25:48 CLV & Rich1e - IDWBL [Monstercat Instinct]
29:35 Drinks On Me - Da...
2026-02-181h 00
Google Ads Unleashed | Winning Strategies for E-Commerce MarketersCLV vs CAC Explained: How to Calculate the Right Ratio for Scaling ProfitablySend a textStruggling to set the right Google Ads CPA? In this episode of The Google Ads Unleashed Podcast, host Jeremy breaks down CLV vs CAC and shows how to calculate a profitable customer acquisition cost using real eCommerce data. You’ll learn how to use Customer Lifetime Value, contribution margins, and CLV:CAC ratios to set smarter Google Ads targets that scale, without killing cash flow.We'd recommend watching this episode on YouTube or Spotify, for the full experience.Get your free 30 minute strategy session with Jeremy here...
2026-01-0519 min
Everything Product PodcastMust-Know Product Metrics for Every PM (CLV, NPS, Growth & More)Learn the essential product metrics that successful Product Managers use to drive growth and measure success. Join Srinath and Sid as they break down key metrics from Customer Lifetime Value to Growth Funnels, sharing practical insights on how to track and optimize each metric for your product's success.For more updates from Everything ProductCheckout our LinkedIn page - https://www.linkedin.com/company/everything-product-podcast💎 Here are more resources for you🚀 The Ultimate PM Launch Pad - Blast Off Your Career Now! 🚀https://www.youtube.com/playlist?list=PL0KSCr65RCTOupMjArBvrML5VWUGzaKqt🧰 Master the PM Toolkit - Equip Yourself for Success! 🧰ht...
2025-11-3016 min
Cash ThatCLV: Does it Matter? NBA Best BetsJoe is back for another episode of Cash That! He breaks down the NBA Slate and shows off some of his new tools for researching! Plus, he discusses CLV (Closing Line Value) including what it is, why it matters, and how it can impact YOU and your accounts.Please like, rate, and subscribe if this was helpful to you!Join the Huddle for $1! https://dubclub.win/r/p/pri-jcfak/?checkout=1&coupon=FIRSTChapters00:00 Introduction and Recent Success02:48 Betting Strategies and Community Insights
2025-11-1247 min
Capsulas de ServicioValor de Vida del cliente (CLV)¡Bienvenidos a Cápsulas de Servicio! En el episodio de hoy, exploramos una métrica muy conocida y clave para mejorar la satisfaccion y experiencia de nuestros clientes . eL VALOR DE VIDA DEL CLIENTE Customer Lifetime Value (CLV)**, una métrica esencial que te ayudará a entender el valor a largo plazo de tus clientes y cómo usarlo para impulsar el crecimiento de tu negocio. En los próximos minutos, te contare qué es el CLV, por qué es importante, cómo calcularlo y cómo aplicarlo en tu estrategia de negocio. Soy Fernando...
2025-11-0608 min
Customer Love#36 | Julia Goelles von Parloa | Agentic AI im Kundenservice | CLV & NPS neu gedacht | Cross- & Upselling mit KI | Strategische Leitplanken für Vertrauen in AI🎧 # 36: Agentic AI im Kundenservice: Mehr Effizienz. Mehr Kundennähe?In dieser Folge von Customer Love ❤️ spricht Host Dimitrios Haratsis mit Julia Goelles darüber, wie moderne Kundenkommunikation mit Agentic AI neu gedacht wird.Julia ist VP Marketing bei Parloa und somit eine absolute Expertin für AI-gestützte Kundeninteratkionen. In dieser Folge erklärt sie Dimi, wie man mittels Agentic AI den Weg vom klassischen Call‑Center‑Kostenfaktor hin zu einem strategischen Differenzierungsmerkmal meistert.Sie erklärt, wie skalierbare, individuelle Dialoge mit Kund*innen möglich werden — rund...
2025-10-2929 min
Datamatics ThoughtPodEnhancing Customer Lifetime Value (CLV) Through Connected DataIn this episode, we explore how connected data can dramatically enhance Customer Lifetime Value (CLV) by enabling more accurate segmentation, personalized journeys, and predictive insights that anticipate churn, upsell, and cross-sell opportunities. Listen in as data and CX experts share methods, architectures, and real-world examples of leveraging connected data to make every customer interaction more valuable over time.https://www.datamatics.com/resources/webinars/enhancing-customer-lifetime-value-clv-through-connected-data
2025-09-2204 min
Rebrand 100: The Podcast SeriesEpisode 48: What’s a Customer Really Worth? Why CLV Should Shape Every Brand DecisionMost brands celebrate customer acquisition…but the real power lies in retention. In this episode, host Edmudn Manasan unpacks why Customer Lifetime Value (CLV) should be your north star, not just a finance metric. CLV reveals how valuable a customer really is over time, and how strong your brand story is at keeping them.We break down how brands like Care/of, Stitch Fix, Adobe, and Starbucks embed CLV into every decision – from onboarding flows to loyalty apps to subscription models. Plus, we share the ASTIGS perspective: CLV isn't just about dollars. It's about conn...
2025-09-0907 min
En gros, je gère (somehow I manage)Épisode 3 - La CLVDans cet épisode, Matine aborde la CLV (Customer Lifetime Value), un indicateur essentiel pour comprendre la valeur globale qu’un client peut apporter à une entreprise tout au long de sa relation avec elle.Il explique comment la CLV peut transformer la manière de prendre des décisions stratégiques, en particulier dans : • L’acquisition client : savoir combien investir pour attirer un nouveau client. • La fidélisation : comprendre qu’un client récurrent vaut souvent plus qu’un client ponctuel. • La rentabilité à long terme : bâtir une stratégie qui ne se limite pas...
2025-09-0606 min
Millennium Live | A Leadership & Discovery Podcast🎙️ Episode 332 | Beyond Transactions: Unlocking Sustainable Growth & CLV with Deep PersonalizationThis episode of MillenniumLive explores how leading retail brands are moving "Beyond Segmentation" to cultivate deep, lasting customer relationships. We're thrilled to be joined by Lara Compton, SVP of Global Marketing at SheerID, whose insights are transforming how retail brands approach personalization and customer engagement. Drawing from a recent roundtable at the Transformational CMO Assembly, Lara delves into personalization strategies that drive new acquisitions, foster loyalty, and maximize Customer Lifetime Value (CLV). We'll discuss how brands are strategically orchestrating customer journeys with innovative, non-transactional initiatives. Discover the vital role of technology infrastructure and unique KPIs for measuring t...
2025-07-1633 min
Radio foroush | پادکست رادیو فروشCLV فصل اول - شاخص های عملکردی فروش -ارزش طول عمر مشتریفصل شاخص های عملکردی فروشsales KPIارزش طول عمر مشتری در دنیای رقابتی امروز، موفقترین شرکتها فقط به فکر فروش لحظهای نیستند؛ آنها به دنبال ساختن رابطهای بلندمدت و سودآور با مشتریانشان هستند. مفهومی که این نوع نگاه را معنا میکند، چیزی نیست جز CLV یا ارزش طول عمر مشتری.در این اپیزود از «رادیو فروش»، به یکی از پایههای تفکر استراتژیک در فروش و بازاریابی میپردازیم: CLV چیست؟ چرا باید آن را اندازهگیری کنیم؟ و مهمتر از همه، چطور میتوان با بهینهسازی ارتباط با مشتری، این عدد را افزایش داد؟اگر هنوز در سازمان یا شبکه فروش شما، ارزش هر مشتری فقط به خرید اولش محدود میشود، وقت آن رسیده زاویه دیدتان را تغییر دهید.----------------------------------------------------------------------------راه های ارتیاطیlinkedinhttps://www.linkedin.com/company/radio-foroush/instagram : https://www.instagram.com/radioforoush?igsh=MWtjcjkzdngwY2g0aA%3D%3D&utm_source=qrwebsite : https://radioforoush.com/شماره تماس :09124850701 | علی یغمایی09122343849 | پژمان بزازی --------------------------------------------------------------------------- Hosted on Acast. See acast.com/privacy for more information.
2025-07-1029 min
Insurance Intelligence PodcastWinning & Retaining High CLV Customers | Ep 15On this episode of the Insurance Intelligence Podcast, the team explores Customer Lifetime Value (CLV) including what this concept means, how to attract medium and high CLV customers and how to retain them.
2025-06-2513 min
Customer Love#27 | Damaris Wacker von bonprix | Trigger statt Treueprogramm | CLV im Fokus | Personalisierung mit Kontext🎧 Customer Love Folge 27: CRM statt Punkte sammeln: Warum Treueprogramme nicht immer nötig sind.Host Dimitrios Haratsis spricht mit Damaris Wacker, Senior CRM Managerin bei bonprix über datenbasiertes CRM im Fashion E-Commerce.bonprix zeigt, wie KundInnenbindung heute funktioniert: mit segmentierten Zielgruppen, CLV als Steuergröße und datenbasierten Triggern entlang der Customer Journey. Grundlage sind umfassende Kundenprofile mit über 150 Verhaltens- und Transaktionsmerkmalen, vom Kaufverlauf bis zur Sortimentsvorliebe.Damaris gibt Einblick, wie Personalisierung bei mehr als 1.000 Kleidern im Sortiment gelingt, warum ein früher Login entscheidend ist – und was es braucht, um KundInnen beim Auspacken des Pakets zu überraschen.
2025-06-2542 min
ChronoScape / TranceScape / DeepScapeR@V - ChronoScape Chapter 155 // CLVR@V - ChronoScape Chapter 155 // CLV
incl: PREMIERE::::
Sasha Di Bartolomeo & Oblivor - Friendship
https://soundcloud.com/andrey_rav/chronoscape-chapter-155-clv
https://www.mixcloud.com/andrey-rav/chronoscape-chapter-155-clv
https://youtu.be/De5K0VfAeEo
2025-04-052h 01
Stryket - Din genväg till 13 rätt på Stryktipset214. Veckans finaste drag och intressanta diskussioner om CLVEtt lite annorlunda avsnitt har nu släppts. Vi spelade in innan kupongen har släppts men behandlar det intressanta ämnet CLV och har i efterhand klippt in lite drag inför veckans kupong. Hoppas du får med dig lite fina tankar. Nu också som video på YouTubeIbland kan det vara både roligare och lättare att se vad vi pratar om. Därför släpper vi nu också Stryket som video så du enklare ska kunna följa med. Avsnitten publiceras på Dagens bästa spels kanal. Till YouTube-kanalen. Tack Reducering.se
2025-03-2047 min
Marketing i sprzedaż dla agenta ubezpieczeniowegoIle agent może zarobić w ubezpieczeniach na życie (kalkulator CLV)Ile agent może zarobić w ubezpieczeniach na życie (kalkulator CLV)CLV – Średnia wartość klientaCzym jest CLV? Customer Lifetime Value oznacza średnią wartość klienta jaką przedsiębiorstwo może uzyskać.Średnia wartość klienta w ubezpieczeniach na życieŚrednia wartość klienta w ubezpieczeniach na życie, może byc obliczana na przykład z uwzględnieniem:średniej miesięcznej składki (w złotówkach)średniego czasu trwania polisy (w latach)współczynnika rezygnacjiprowizji agenta w 1. rokuprowizji agenta od odnowieńW efekcie wyliczeń średniej wartości klienta w ubezpieczeniach na życie, na przykład z...
2025-02-2803 min
In Penny Stock | How To Trade Bitcoin & Crypto / Altcoins (from an ex-Stock Trader & Teacher) How To Trade CryptoWhat is Clover Finance (CLV) and why did it double in 1 day?In this episode, we dive into Clover Finance (CLV), the cross-chain cryptocurrency that doubled in value in just one day. Learn how CLV is revolutionizing blockchain compatibility and why it's capturing investor attention. We also break down the process of purchasing CLV, from comparing exchanges to making your first deposit, highlighting top platforms like Uphold, Coinbase, Binance, KuCoin, and Gate.io. Whether you’re curious about the technology or looking to invest, this episode offers essential insights and resources for navigating the world of Clover Finance. Learn more about your ad choices. Visit megaphone.fm/ad...
2024-11-2613 min
Data & AI with Mukundan | Learn AI by Building AI for Customer Lifetime Value (CLV) Prediction: Why Smart Marketers Are Paying AttentionEpisode Overview: In this episode, we dive into how AI is transforming Customer Lifetime Value (CLV) prediction, a crucial metric for marketers aiming to understand and enhance customer relationships. We discuss why traditional CLV models fall short, how AI provides more accurate, real-time insights, and why this shift is vital for modern marketing strategies.Key Takeaways:Importance of CLV: CLV helps identify high-value customers, guiding where to focus marketing efforts for long-term success.Limitations of Traditional CLV Models: Outdated methods rely on static data and often miss dynamic changes in customer behavior.AI-Powered CLV Prediction:Real-time...
2024-11-0815 min
ព្រឹត្តិការណ៍អន្តរជាតិប្រចាំថ្ងៃហេតុអ្វីការដក CLV-DTA មិនចាំបាច់ឆ្លងរដ្ឋសភា និងព្រះមហាក្សត្រកម្ពុជា?សំណុំរឿងតំបន់ត្រីកោណអភិវឌ្ឍន៍ កម្ពុជា ឡាវ និងវៀតណាម ឬ CLV-DTA កំពុងបន្តជាបច្ចុប្បន្នភាពក្តៅគគុកដែលបានជំរុញឲ្យអង្គភាពអ្នកនាំពាក្យរដ្ឋាភិបាលកម្ពុជាចេញសេចក្ដីថ្លែងការណ៍បញ្ជាក់នៅថ្ងៃទី២៩ ខែតុលា ឆ្នាំ២០២៤ ថា ការដកខ្លួនចេញពីតំបន់អភិវឌ្ឍន៍រួមជាមួយឡាវ និងវៀតណាមហៅកាត់ CLV-DTA មិនចាំបាច់ឆ្លងរដ្ឋសភា និងឡាយព្រះហស្ថលេខាពីព្រះមហាក្សត្រទេ។ មិនបាច់ឆ្លងកាត់ ព្រោះ CLV-DTA ជា កិច្ចសហប្រតិបត្តិការធម្មតារវាងរដ្ឋាភិបាលនៃប្រទេស ទាំង៣។ តែអ្នកនយោបាយប្រឆាំងចាត់ទុកការលើកឡើងរបស់ក្រុមអ្នកនាំពាក្យរដ្ឋាភិបាលថាជាការបំពានអំណាចរដ្ឋសភា និងថា ព្រះមហាក្សត្របានឡាយព្រះហត្ថលេខាលើច្បាប់ស្ដីពីការជំរុញ និងសម្រួលពាណិជ្ជកម្មក្នុងតំបន់ CLV DTA កាលពីឆ្នាំ ២០១៨។ ដូច្នេះសួរថា តើការដកCLV-DTA ចាំបាច់ត្រូវឆ្លងរដ្ឋសភា និងព្រះមហាក្សត្រដែរឬទេ?
2024-10-3011 min
EducaBet PodcastMateusCast #68 | COMO MONITORAR O SEU DESEMPENHO SEM O CLVParticipe do canal gratuito do EducaBet no Telegram e receba conteúdos semanais que vão te ajudar a evoluir como apostador: https://t.me/vemproeducabet
No episódio 68 iremos abordar a possibilidade concreta de um apostador avaliar sua performance sem precisar usar a métrica do CLV. Sabemos que, por diversas razões, há apostadores que não acreditam na eficiência do mercado. Para eles também há meios de analisar o próprio trabalho.
- CLV é bom, mas não é tudo
- Cruzando preço justo x odds capturada
- A expectativa de...
2024-08-0706 min
Mastering eCommerce Marketing83. Mastering CLV for Profitability with Valentin Raduhttps://youtu.be/MvT1zBzmFHwValentin Radu, the founder of OmniConvert, shares his expertise on how brands and retailers can increase their Customer Lifetime Value, Conversion Rates and profitability.Valentin shares his journey from struggling with profitability in his early ventures to discovering the crucial role of CLV in business success. We discusses the direct connection between lifetime value and profitability, emphasizing the importance of measuring and improving customer retention. Valentin also highlights key methodologies and actionable steps for businesses to optimize their CLV, such as segmenting customers, gathering feedback, and experimenting with new strategies.
2024-07-0341 min
EducaBet PodcastMateusCast #59 | AJUSTES METODOLÓGICOS E CLVNo episódio dessa semana vamos conversar sobre uma forma de utilização secundária do CLV, para além da análise global de resultados e extração de +EV. Entenda como essa métrica pode ajudá-lo a remover gargalos imperceptíveis a olho nu.
- Uso primário e secundário do CLV
- O microscópio do CLV
- Maximização de acertos e minimização de erros de um método
- Cinco usos secundários que já fiz e faço do CLV
- Precifica...
2024-06-0512 min
From Leads to Leases - Senior Living Marketing and Sales#11 Understanding the Importance of Customer Lifetime Value (CLV) in Senior LivingSummary
Customer Lifetime Value (CLV) is the total impact, both financial and communal, a resident has throughout their stay in a senior living community. CLV varies across different types of senior living communities, such as independent living, assisted living, memory care, and CCRCs. Independent living residents have a lower turnover rate and a longer average stay, resulting in a CLV range of $180K to $480K. Assisted living residents have a shorter length of stay but higher fees, with a CLV range of $84K to $252K. Memory care residents require specialized care, leading to a CLV range of $85...
2024-06-0518 min
fitSpot GuruEpisode 198: Understanding Your Customer Lifetime Value (CLV)What We Cover In This Episode: Introducing Lenzvu and our exciting partnership with them [0:50] Megan busts a common myth around today's topic [3:10] Defining customer lifetime value, or "CLV" [4:53] The big reasons why calculating the lifetime value of a customer is critical in your business [6:19] The ways in which you can continue leveraging fitDEGREE reports to understand the client value [11:35] Our quick wins of the week and a look at working with this concept of CLV inside of fitDEGREE [16:27] What to know about the personalized member...
2023-10-1021 min
Doza de eCommerceROAS vs CLV De ce Majoritatea Magazinelor Online EsueazaROAS (Return on Ad Spend) si CLV (Customer Lifetime Value) sunt doua concepte cheie in lumea magazinelor online, iar intelegerea lor poate oferi o perspectiva asupra esecurilor frecvente in acest domeniu. De ce majoritatea magazinelor online esueaza? Afla raspunsul chiar acum in cel mai nou episod din Doza de eCommerce. Pregateste-te sa descoperi strategii esentiale pentru succesul durabil al afacerii tale online! Hai sa tinem legatura: Academia Gomag: https://academia.gomag.ro/ Blog: https://www.gomag.ro/blog/ Comunitatea Gomag: https://www.facebook.com/groups/gomagro/ Instagram: https://www.instagram.com/gomag.ro/ TikTok: https://w...
2023-10-0909 min
Branding Deep Dive with Ahmed CheemaMAXIMIZING PROFITS: A Deep Dive Into CLV with Valentin Radu | Ep 63Subscribe to the YouTube Channel: https://www.youtube.com/@brandingdeepdive?sub_confirmation=1Today we’re talking to Valentin Radu. Valentin is a Customer Value Optimization evangelist and international speaker, defining a new category and helping retailers grow. He’s the CEO & Founder of Omniconvert. Omniconvert helps eCommerce companies find hidden gems in their data, improve Customer Lifetime Value and Customer Retention & deliver personalized customer experiences across all channels.He’s also written a book about customer lifetime value called The CLV Revolution coming out on September 20th In this episode we dive deep...
2023-09-1332 min
Caught OffsideBoehly, GOATs and Brighton: The Transfer Market UnpackedYour host Neil Joyce, CEO of the CLV Group and creator of Fan Moneyball, is joined by Sport Business Gurus, Dr. Rob Wilson and Dr. Dan Plumley for a brand new episode of Caught Offside.As we reach the culmination of the summer transfer window, this week sparks an intense discussion around strategy and how different clubs approach new signings. We weigh in on the missed opportunities for revenue and exposure within the Premier League and shine a spotlight on the MLS and the unfolding of their long-term strategies, epitomised by Lionel Messi's recent move to Int...
2023-08-2537 minCaught OffsideRe-Writing The Revenue PlaybookAs the 2023/24 Premier League season gets underway, prepare for a kickoff like no other! Host Neil Joyce, CEO of the CLV Group and creator of Fan Moneyball is joined by Sport Business Gurus, Dr. Rob Wilson and Dr. Dan Plumley, in the first episode of Caught Offside.In this episode, we reveal the power of the unknown fan and the need for clubs to rewrite the playbook on revenue generation. It’s time to drive new revenue streams, capture the signals and tap into global audiences to turn the traditional model on its hea...
2023-08-1131 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 109 : Peter Fader on Leveraging CLV and a Customer Base Audit to Achieve Customer CentricityHow do you define customer centricity? What it is not? How does it challenge the traditional view as irresponsible, ineffective and misaligned with best practice?
Why ‘unmasking the customer base’ is the hidden goldmine within one’s business? How should a business go about it? What are the misconceptions? What are some of the best practices?
Please provide a few glimpses of the The Analytical Toolkit and unveil the key analyses for customer centric success (e.g., customer cohorts, time between first and second purchase, distribution of customer value)
Which are some key CLV misconceptions ?
Decoding CLV Calculation – which are the...
2023-07-1842 min
Circles Off - Sports Betting PodcastsEpisode 108: Shams and FanDuel, CLV Debate (Again), and Positive/Negative EV PlaysRob Pizzola and Johnny from betstamp react to Shams Charania's involvement in the NBA draft after he tweeted out who he thought the second overall pick would be which ultimately shifted the betting odds. The guys also get into the CLV debate and give their positive and negative EV plays of the week!Looking to sign up at new sportsbooks? Support Circles Off when you do!www.betstamp.app/circlesoffIf you want more content like this, DM us on the Circles Off Twitter account and let...
2023-06-291h 05
客戶成功茶水間EP11：客戶黃金指數—客戶生命價值（CLV）
有聽過「客戶生命價值（CLV）」嗎？它對您的工作或公司有什麼意義嗎？
這是一個重要的指標，用於評估每一位客戶在與公司的產品、服務建立關係期間所產生的價值。
簡單來說，CLV是通過統計和分析客戶的使用行為和消費模式，來衡量一個客戶對公司營的貢獻。這個指標能夠幫助我們瞭解客戶價值的趨勢和變化，並且在制定更有效的營銷和客戶關係管理策略上，提供了很好的參考依據。
藉助CLV，更好地理解哪些客戶很有價值，並針對這些客戶提供進階的照顧和優化，以增加他們的忠誠度和回購率。同時，也能判斷哪些客戶可能會流失，來採取相應的措施來改善他們的體驗，減少失去客戶的風險。
這集聊到的 CLV 簡單的計算方法：
計算平均購買價值： 將公司的總收入在特定時間內（例如一年）除以在同一時間內的購買次數。
計算平均購買頻率： 將在特定時間內的購買次數除以在同一時間內的獨立客戶數。
計算客戶價值： 將平均購買價值乘以平均購買頻率。這將給你每個客戶的平均價值。
計算平均客戶壽命： 將所有客戶的壽命的平均值計算出來。這可能需要查看你的數據來確定客戶從首次購買到最後一次購買的平均時間。
計算客戶生命價值： 將客戶價值乘以平均客戶壽命。這將給你每個客戶的預期生命價值。
｜活動小貼士單元：活動的客服配置建議（嘉賓/會眾/主持人/講師）ı IG帳號
-
**如果覺得茶水間對你有一點點小幫助，歡迎抖內請我們喝杯手搖！繼續一起在客戶成功茶水間聊天解決工作的煩惱 >>> **https://pay.soundon.fm/podcasts/a24f2861-8542-4c96-b1bf-c9236d183ec8
-
客戶成功茶水間，募集企業組織裡有客戶成功團隊的公司，一起上節目聊聊客戶成功徵才議題。
或是您的公司有客戶成功人員的徵才需求，也可以透過資訊欄聯絡方式提供給我們，我們將會在節目和資訊欄上幫您曝光。
The Customer Success Pantry invites companies with customer success teams to join us on the show to talk about customer success recruiting.
Or if your company has a need for a customer success recruiter, you can provide us with the contact information through the message board, and we will help you get exposure on the show and in the message board.
如果在建立或管理團隊上有任何疑問，歡迎來找我們聊聊能怎麼協助您。
If you have any questions about setting up a customer success process, feel free to stop by and talk to us about how we can help you.
-
Youtube頻道：https://www.youtube.com/@CStearoom
專欄文章：https://lihivip.com/g2V3X
合作聯繫：hi@goldenstar.pro
LINE 官方帳號：https://lin.ee/jpsRKqD
-
器材設備提供及錄音技術顧問：咪卡創意
Suppliers of recording equipment and recording technology consultants：咪卡創意
--
Hosting provided by SoundOn
2023-06-0525 min
OMR Education#askAndre - Live Shopping, CLV Optimierung & Produktlaunch im LEH
askAndre ist das Format, indem du deine Fragen stellen kannst! Beantwortet werden sie stets mit größtmöglicher Sorgfalt von unserem Online Marketing Ass Andre Alpar. Diese Woche hilft Andre unseren drei Fragesteller*innen in ganz unterschiedlichen Belangen. Es geht um Erfahrungen mit und Potenziale von Live Shopping, die knifflige Frage, wie man den CLV verbessern kann und um Best-Practice-Marketing für ein neues Produkt im Lebensmittel-Segment.
Veronika – Live Shopping
Welche Erfahrungen habt ihr mit Live-Shopping gemacht? Wie schätzt ihr das Potenzial von LIVE Shopping in der DACH-Region ein? Wie relevant ist das Format für kleinere...
2023-05-0143 min
Wrestling DaftEpisode CLV | x0.5It’s the cut off for the road to Wrestlemania and Rab and Grado are getting excited!
Chatting about the matches they are looking forward to as well as yours and of course the Bury/Putovers from this week in wrestling
Plus if Wrestling Daft was stoned, Hogan getting AI treatment and a tribute to Paul O’Grady!
Episode CLV is here, ring the bell!
Get more content including the video version, the recording of the live show and access to our Discord at patreon.com/wrestlingdaft
And get your Wrestling Daft merch shop.spreadshirt.co.u...
2023-03-3143 min
CRM Podcast(#28) Dr. Markus Wübben: WTF ist eigentlich der CLV?Nach der Winterpause starten wir mit einem CRM-Hochkaräter: Dr. Markus Wübben von der CrossEngage GmbH ist zu Gast im Podcast. Mit Markus spreche ich über die wichtigste Kennzahl im CRM: Den Customer Lifetime Value.Was ist der CLV und wie wird die Kennzahl berechnet?Warum ist diese Kennzahl so relevant und wieso kann sie zu völlig neuen Perspektiven auf das Marketing und auf das eigene Geschäftsmodell führen?Wie sollte man vorgehen, um den CLV Schritt für Schritt im eigenen Unternehmen zu etablieren? ShownotesDr. Markus Wübben auf LinkedInCr...
2023-03-0346 min
Activate Your Massive BrandMaximizing CLV (Customer Lifetime Value) in Your Coaching BusinessEp 62: Maximizing CLV (Customer Lifetime Value) in Your Coaching BusinessLet’s talk about driving revenue through client retention. When I got into these space years ago, NO ONE I was connected to talked about this. I'm going to unpack 5 ways to increase your business with your EXISTING clients.Apply now for our new exclusive and private training: "How to Raise Your Rates & Enroll High Ticket Clients in a LEVERAGED Way with Simple Systems & Savvy Support" here: https://www.highticketofferelixir.com/applyWe are now accepting applications for the current en...
2023-01-3123 min
VertriebsFunk – Vertrieb, Recruiting und Karriere#726 Einfach mehr Umsatz mit dem CLV AnsatzCLV - Customer Lifetime Value… Das klingt nicht gerade, als würde man einem Kunden "schnell irgendetwas verkaufen" - und dann auf Nimmerwiedersehen. Das klingt nach Wertschätzung. Auch im wahrsten Sinne des Wortes. Denn was ist denn das Wichtigste im Vertrieb? Der Kunde. Ohne den Kunden gibt es keine Ergebnisse. Ohne Kunden ist alles sinnlos. Und genau dieser wertvolle Kunde wird oft vernachlässigt. Erst recht, wenn er bereits etwas gekauft hat. Wie oft hört man: "Ach, ich wusste gar nicht, dass Sie so etwas auch anbie...
2023-01-2335 minVertriebsFunk – Vertrieb, Recruiting und Karriere#726 Einfach mehr Umsatz mit dem CLV AnsatzCLV - Customer Lifetime Value… Das klingt nicht gerade, als würde man einem Kunden "schnell irgendetwas verkaufen" - und dann auf Nimmerwiedersehen. Das klingt nach Wertschätzung. Auch im wahrsten Sinne des Wortes. Denn was ist denn das Wichtigste im Vertrieb? Der Kunde. Ohne den Kunden gibt es keine Ergebnisse. Ohne Kunden ist alles sinnlos. Und genau dieser wertvolle Kunde wird oft vernachlässigt. Erst recht, wenn er bereits etwas gekauft hat. Wie oft hört man: "Ach, ich wusste gar nicht, dass Sie so etwas auch anbie...
2023-01-2335 min
Mission: DeFiDeFi Lunch (Ep 223) - Oct. 25, 2022 - @polkadot UX is horrendous / @CantoPublic Killing & @Cardano humiliated / @clv_org / $ETH 6% Yield / @Reddit #NFTs / @klaytn_officialJoin our community on Reddit: https://www.reddit.com/r/MissionDeFi/
@Polkadot - what a train wreck of a user experience - https://twitter.com/b05crypto/status/1584746506221154307?s=20&t=Hfgc1C7fXAtvtJBGw_x3SA
CLV - Cross-chain DeFi Interoperability - https://clv.org/
Huckleberry | a community driven AMM crosschain DEX built on Moonriver and Clover-P. - https://clover.huckleberry.finance/#/add/CLV
That’s embarrassing @IOHK_Charles - https://twitter.com/b05crypto/status/1584881377841119234?s=52&t=WMZC5PeXOwoRJakS2Pg83w
CLV | by Clover - https://twitter.com/clv_org
Apple Restricts Using NFTs to Unlock Content, Features in...
2022-10-261h 02
Data Science Deep Dive#8: Use Case - Customer Lifetime Value (CLV)Der Customer Lifetime Value (CLV) ist eine bekannte Kennzahl im Bereich Online Marketing. Wir schauen hinter die Kulissen und zeigen wie wir ein CLV-Projekt umsetzen und was das eigentlich mit Data Science zu tun hat. Was genau misst der CLV, wie wird er berechnet und was ist zu beachten?
White Paper zum Thema Customer Lifetime Value (CLV):
Download: Der Kundenlebenswert als zentrale Kennzahl für die unternehmensseitige Aussteuerung der Kundenbeziehung
2022-09-0146 minData Science Deep Dive#8: Use Case - Customer Lifetime Value (CLV)Der Customer Lifetime Value (CLV) ist eine bekannte Kennzahl im Bereich Online Marketing. Wir schauen hinter die Kulissen und zeigen wie wir ein CLV-Projekt umsetzen und was das eigentlich mit Data Science zu tun hat. Was genau misst der CLV, wie wird er berechnet und was ist zu beachten?
White Paper zum Thema Customer Lifetime Value (CLV):
Download: Der Kundenlebenswert als zentrale Kennzahl für die unternehmensseitige Aussteuerung der Kundenbeziehung
2022-09-0146 min
Liebe Zeitarbeit - "HR trifft KI - Bereit für Zeitarbeit“#458 CLVHeute geht es um den Customer Lifetime Value, kurz: CLV.
Was es damit auf sich hat und warum Du nur so stark wie Dein Team bist, darum geht es heute!
#clv #liebezeitarbeit #team
2022-08-0228 min
CRO Live Hour#2 Value Propositions, Usability Testing, CRO vs. SEO, CLVIn this episode of the CRO Live Hour, we focus on answering the following e-commerce questions: How does seasonality affect a CRO program? How does CRO help a business in defining its value proposition? Usability testing. Is this the only way for a brand that doesn't have enough traffic for A/B tests? Or are there other conversion tactics when a brand doesn't have enough traffic and conversions? CRO vs. SEO: Which one should you prioritize? How can you take CLV into account when running tests? Top of mind, what are 10 ways to increase conversions on an e-Commerce website...
2022-06-221h 02
Ecomo - Email marketing for webshopsPost Purchase flow - forøg din CLV hurtigtLige nu oplever mange webshops et kæmpe dyk i omsætningen. Flere går endda konkurs. Det er nu vigtigere end nogensinde før at du får øget din Customer Lifetime Value (CLV), og dét kan du med et Post Purchase flow. Lyt med og hør hvordan du gør! Hvem er jeg og hvad kan denne Podcast tilbyde dig? Mit navn er Bjarke Petersen og jeg har siden 2015 arbejdet med ecommerce og e-mail marketing. Til daglig er jeg Freelance e-mail marketing konsulent i min egen virksomhed Ecomo. Podcasten her henvender...
2022-05-0220 min
DOKTOR SHOP - E-Commerce Podcast mit Dr. Sebastian Decker090 - CLV bestimmen für maximale Skalierung - 2 einfache Methoden
Oft wird viel zu langsam skaliert, weil die wichtigsten Kennzahlen nicht bekannt sind. Grundsätzlich gilt die Regel im E-Com, wer wenig Werbebudget investiert, gewinnt wenig Kunden und wer viel Werbebudget investiert, gewinnt viele Kunden. Aber viele Onlineshop-Betreiber drücken bei den Werbebudgetausgaben immer auf die Bremse, weil sie Angst haben, dass sie Geld verbrennen. Der CLV ist eine der wichtigsten Kennzahlen.
Was du aus dieser Folge mitnehmen kannst:
2 Möglichkeiten, wie du den CLV bestimmen kannst
Du möchtest auch eine persönliche Sprechstunde mit mir?
Dann bewirb dich hier fü...
2022-04-2412 min
OMR Education#askAndre - CLV vs. Ad Preise, TikTok Ads & Conversion Rates antizipieren
Andre Alpar beantwortet eure Fragen! Diese Woche zu den Themen CLV vs Preise bei Google und Facebook, Ads auf neueren Social Media Plattformen wie TikTok und wie man Conversion Rates antizipieren kann. Los geht’s mit der recht nerdigen Frage von Enno, die Andre aber für alle verständlich herunterbricht: Als Online-Dekohändler tun wir uns bei den derzeitigen Preisen für Google und Facebook Ads zunehmend schwerer. Bei einer übliche Handelsspanne von 2,4 brauchen wir einen ROAS von 3-4. Wie hoch sollte Deiner Meinung nach die Handelsspanne / der durchschnittliche CLV sein, damit Google und Facebook Ads lohnenswert sind? Werden...
2022-04-0422 min
CVO Live by Omniconvert PodcastCVO Live with Peter Fader and Valentin Radu - How CLV is part of the marketing picture for an eCommerceValentin Radu and Peter Fader explore the critical role of Customer Lifetime Value (CLV) in the marketing picture for eCommerce businesses. Tune in to understand the true meaning of CLV, how it can inform your marketing strategies, and how to get started on increasing CLV. The two discuss how factors such as customer acquisition cost, retention rates, and average order value impact CLV, and how eCommerce businesses can use this information to optimize their marketing efforts and drive revenue growth. Tune in now to learn how to incorporate CLV into your eCommerce marketing str...
2022-03-1858 min
Zákaznícky Pixel™Ako zvýšiť priemernú objednávku a metrika CLV | Zákaznícky Pixel | ep.12Témou dvanástej epizódy je úvaha o tom, ako zvýšiť priemernú sumu objednávky. Predstavím metriku CLV (Customer Lifetime Value) a v príbehu porozprávam o zákazníckej skúsenosti v kníhkupectve Martinus (martinus.sk). V tejto epizóde prerámujem pohľad na vnímanie objednávky podľa metriky CLV a ukážem dizajnovanie biznis modelu vrátane CLV. Toto všetko je súčasťou Ekonomických aktivít, ktoré sú desiatou časťou biznis modelu udržateľnej značky - posledný kúsok skladačky udržateľnej značky.
💬 Porozprávajme...
2022-01-1920 min
Zákaznícky Pixel™Ako zvýšiť priemernú objednávku a metrika CLV | Zákaznícky Pixel | ep.12Témou dvanástej epizódy je úvaha o tom, ako zvýšiť priemernú sumu objednávky. Predstavím metriku CLV (Customer Lifetime Value) a v príbehu porozprávam o zákazníckej skúsenosti v kníhkupectve Martinus (martinus.sk). V tejto epizóde prerámujem pohľad na vnímanie objednávky podľa metriky CLV a ukážem dizajnovanie biznis modelu vrátane CLV. Toto všetko je súčasťou Ekonomických aktivít, ktoré sú desiatou časťou biznis modelu udržateľnej značky - posledný kúsok skladačky udržateľnej značky.
💬 Porozprávajme...
2022-01-1920 min
PHILOSOPHY-101Live @ CLV Presents Lee Foss 12.18.21Here it is ladies & gents!
The final hour of my 3 hour opening live set from CLV Presents: Lee Foss 12.18.21 @ Area 15, Las Vegas.
The response from everyone thus far has been nothing short of amazing!
Myself, along with my partners at CLV, can only say;
Thank you, Thank you, Thank you Vegas!! We love you all & can't praise you all enough for helping us end 2021 with an absolute BANG!!
For me personally, this was my first 3 hour set in quiet sometime & everyone in attendance rode the journey with me properly!!!
I started the night off with some very deep tech & minimal...
2021-12-231h 00
4DirecteEntrevista con Samuel Bermúdez, propietario de CLV.Canal 4 Radio es una radio de carácter generalista, que nace con la vocación de entretenimiento y servicio público con cobertura autonómica, ya que emite a través de la FM en Mallorca, Menorca, Ibiza y Formentera.
A continuación escucharán la entrevista con Samuel Bermúdez, propietario de la empresa CLV.
2021-12-2025 min4DirecteEntrevista con Samuel Bermúdez, propietario de CLV.Canal 4 Radio es una radio de carácter generalista, que nace con la vocación de entretenimiento y servicio público con cobertura autonómica, ya que emite a través de la FM en Mallorca, Menorca, Ibiza y Formentera.
A continuación escucharán la entrevista con Samuel Bermúdez, propietario de la empresa CLV.
2021-12-2025 min
hey, Bret Starr! (Video)Work Tech Weekly Ep. 6 - Brand Recognition, Why Your ACV and CLV are Declining, and Arby‘s VodkaThis week, Bret Starr and Steve Smith of The Starr Conspiracy (www.thestarrconspiracy.com) discuss Brand trumps inbound, Message is not a formula, Brand recognition correlates with market share, How SuccessFactors got their skyscraper (Business Execution Software), Underestimate Cornerstone at your peril, Shifting value propositions and categories in Work Tech, Hyphens, Strunk & White and copywriting,
Why your ACV and CLV are going down, Big Ass Fans hates agencies , Arby's French Fry Vodka
This video podcast is a deeper discussion of stories appearing in The Starr Conspiracy's Work Tech Weekly newsletter. Click the link to subscribe!
2021-11-1548 min
PHILOSOPHY-101Live Opening Set @ CLV Presents: Camelphat 10.31.21The second half of my 2 hour live opening set halloween night 2021 for CLV Presents: Camelphat @ Area 15 in Las Vegas, NV
2021-11-061h 01
2021-10-0201 min2021-10-0102 min2021-09-3002 min2021-09-2702 min2021-09-2301 min2021-09-1405 min2021-09-1303 min2021-09-1201 min2021-09-1102 min
2021-09-0626 min2021-09-0620 min2021-09-0528 min2021-08-2902 min
2021-08-2802 min
Znaleźć czas - Michał BarczakCzym jest LTV i CLV oraz dlaczego warto je policzyć w swojej działalności?Powyższy materiał jest bezpłatną lekcją z kursu https://stabilnyfreelancer.plCzy wiesz, czym jest LTV? W uproszczeniu współczynnik LTV oznacza żywotność Twojego klienta albo innymi słowy daje Ci informację jak długo klient będzie Ci płacił. Możesz też spotkać się w współczynnikiem CLV - oznaczający ILE łącznie klient zostawi Ci pieniędzy przez cały czas współpracy z Tobą.Jak policzyć te współczynniki? Do czego jeszcze się przydają? Sprawdź szczegóły na https://stabilnyfreelancer.pl
2021-06-2607 min
Untapped MarketingMust Know SaaS Metrics for your Business Strategy | CAC and CLV | Episode 10Must-Know SaaS Metrics | CAC and CLV | Episode 10
In a marketing landscape where performance and productivity are everything. There are two key metrics that can help determine the health of a SaaS subscription business:
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
I’ll episode I’ll explore how you can use both to better understand performance at a business level.
Got Questions?
Then get in touch over at www.danielmurraymarketing.com
Chapters.
Why you need metrics in your...
2021-05-0711 min
Fix the Convince- Marketing OptimizationThe Importance of Customer Lifetime Value (CLV) metricsCLV, or Customer Lifetime Value, is a metric many businesses don't understand how to use properly. But it's an essential KPI! Join me and my guest, Will Laurenson, an international thought leader on CLV, customer experience, retention, and conversion optimization. We discuss these key metrics, and how to optimize them for revenue growth. Wll has his own podcast, found on his website, CustomersWhoClick. Take a listen, especially if you're eCommerce or SaaS.
2021-04-0324 min
THE ECOMMERCE EDGE Podcast with Jason GreenwoodE77: If you’re not factoring in ‘Cost to Service’, your CLV will NEVER be accurate - At the Coalface Podcast - April 2nd, 2021Why you MUST track and include ‘cost to service’ as part of your CLV calculations for them to be accurate.
2021-04-0224 min
The Unofficial TikTok Shop Podcast with Jordan WestEp 173: CLV is The Ultimate KPI With Juliana Jackson From OmniconvertSend us a textThe most successful businesses invest in growing a group of repeat customers over time. If you’re not familiar with CLV or Customer Lifetime Value, then this podcast will change the game for you. Listen closely as Juliana provides an excellent explanation of CLV and why it should be a top priority when making business decisions going forward. Enjoy!KEY TAKEAWAYS FROM THIS EPISODECLV metrics can be confusing, but understanding them will empower you to make the right choices.Not all of your customers are created. Focus on...
2021-03-1732 min
عيادة الشركات - د. إيهاب مسلمرضا العملاء القيمة العمرية للعميل Customer Lifetime Value CLV - د. إي��اب مسلمرضا العملاء القيمة العمرية للعميل Customer Lifetime Value CLV - د. إيهاب مسلم by Ehab Mesallum
2021-02-2106 min
MY DATA IS BETTER THAN YOURSIs there no lifetime value without understanding customer value? - with Juliana J., the clv lady
I recorded my first podcast episode in english. I discuss with Juliana Jackson, the clv lady, why it is so important to know the value of a customer and what the f*** hell a customer lifetime value actually is. Listen now!
Du möchtest deine Werbung in diesem und vielen anderen Podcasts schalten? Kein Problem!Für deinen Zugang zu zielgerichteter Podcast-Werbung, klicke hier.Audiomarktplatz.de - Geschichten, die bleiben - überall und jederzeit!
2021-02-1237 min
The Undead PodcastEP 37. Channel is CLV GhostCLV Ghost
---
Send in a voice message: https://podcasters.spotify.com/pod/show/undeadpod/message
2021-02-1111 min
WHAT the Data?!Juliana Jackson - What have you missed when calculating your CLV? (#14)Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help merchants (re)discover the power of analyzing, understanding and using first-party data. In this episode, we talked aboutWhat is first-party data?What KPIs you need to understand your retention?What is the actually calculation of CLVAnd much more, we hope you g...
2021-01-2742 min
Start Grow UpSGU_13 - CAC e CLV, metriche per capire la direzione di un businessPer capire in che direzione sta andando la nostra attività abbiamo bisogno di alcuni indicatori: le metriche.
In particolare, il CAC (customer acquisition cost) e il CLV (customer lifetime value) sono le due metriche principali da monitorare per sapere se il nostro business è sano oppure ci sia spazio di miglioramento.
Se pensi che questa puntata ti sia stata utile e vuoi scambiare due chiacchiere riguardo l'argomento trattato, troviamoci su Telegram e parliamone insieme: cerca @davidengiulli oppure utilizza l'url https://t.me/davideangiulli
2020-10-1208 min
Décodeur de la CommunicationChristophe Le Vaillant, CLV Consulting | Ep 01Christophe Le Vaillant est le tout premier invité du podcast Décodeur de la Communication. Se définissant comme un conteur de management, il intervient dans les entreprises et travaille aussi bien avec la direction de la communication que la DRH.
Journaliste de formation, Christophe débute en tant que secrétaire particulier de Jean Dutourd, de l'Académie française. A ses côtés, il attrape le goût des mots.
Par la suite, il exerce durant plus de dix ans différentes fonctions dans la communication chez un industriel de taille mondiale. Sous la houl...
2020-09-2018 min
Liebe Zeitarbeit - "HR trifft KI - Bereit für Zeitarbeit“#172 CLV - Customer lifetime valueHast Du schon mal vom CLV gehört? Customer lifetime value! Was
bedeutet das und wie kann der CLV Dir helfen?
Thema – CLV - Customer lifetime value
Meine WhatsApp Nummer: 0179 / 466 85 12 schick mir Deine Fragen
und Ideen.
Mit diesem Kanal möchte ich den Ruf der Arbeitnehmerüberlassung
verbessern und eine Lanze für alle Personalentscheidungsträger im
deutschsprachigen Raum brechen – Wir sind viel besser als unser Ruf.
Wenn Du auch in der Personaldienstleistung tätig bist, oder Dich
dafür interessierst, dann solltest Du diesen Kanal auf jeden Fall abonnieren.
Er behandelt Themen wie z.B. Umsatzsteigerung, Mitarbeitermotivation,
Büroorganisation, Outplacement, Re...
2020-07-2725 min
The Jason & Scot Show - E-Commerce And Retail NewsCohort Analysis and CLV with Daniel McCarthyEP224 - Cohort Analysis and CLV with Daniel McCarthy Daniel McCarthy (@d_mccar) is an Assistant Professor of Marketing at Emory University – Goizueta Business School, he's one of the industries top thought leaders in the field of customer lifetime value (CLV). In this episode we discuss how CLV and customer cohort analysis can be be used operationally within e-commerce companies, as well as how customer data can be used to calculate a companies true enterprise value, customer-based corporate valuation (CBCV). Dan co-founded a predictive analytics company, Zodiac, which was later acquired by Nike. He'd made news...
2020-06-261h 08
The Brute Strength Podcast06/19/20 - Episode CLV - Drunken Animal Fights06/19/20 - Episode CLV - Drunken Animal Fights by The Brute Strength Podcast
2020-06-191h 14
Apostaganha - Apostas Online Portugal e Prognósticos DesportivosCLV – Closing Line Value por Aposta Ganha, Apostas OnlineCLV – Closing Line Value por Aposta Ganha, Apostas Online. Ricardo Matos, Rodrigo Cesar e Bruno Coutinho do Apostaganha.com . Apostas Online em Portugal. Prognósticos, Tips e Guias de como apostar nos sites de apostas Desportivas. Somos o Podcast ApostaGanha!
2020-05-081h 27
Digital Tips PodcastEP.60 CLV คืออะไรและทำไม SME ควรสนใจ โดยคุณภัทร เถื่อนศิริEP นี้น่าสนใจมากค่า เราได้ไปคุยกับคุณ ภัทร เถื่อนศิริ ประธานเจ้าหน้าที่บริหาร บริษัท เซลสุกิ หนึ่งในเจ้าตลาดวงการ SME ไทย ที่จะมาอธิบายถึง Customer Lifetime Value (CLV) ว่าสำคัญยังไงบ้างกับธุรกิจไม่ว่าจะเล็กหรือใหญ่ ยังไงลองติดตามฟังกันนะคะ
2020-03-1640 min
Digital TipsEP.60 CLV คืออะไรและทำไม SME ควรสนใจ โดยคุณภัทร เถื่อนศิริEP นี้น่าสนใจมากค่า เราได้ไปคุยกับคุณ ภัทร เถื่อนศิริ ประธานเจ้าหน้าที่บริหาร บริษัท เซลสุกิ หนึ่งในเจ้าตลาดวงการ SME ไทย ที่จะมาอธิบายถึง Customer Lifetime Value (CLV) ว่าสำคัญยังไงบ้างกับธุรกิจไม่ว่าจะเล็กหรือใหญ่ ยังไงลองติดตามฟังกันนะคะ
2020-03-1500 min
Secretos de un EmprendedorCLV - Customer Lifetime Value¿Sabes cuál es el costo de tu cliente? ¿Cómo sabes cuánto inviertes en tus campañas?Únete a nuestro grupo cerrado para marketeros de Experiencia A http://bit.ly/EASecretosConoce que es el CLV y para que te sirve. Toma decisiones basada en números reales...
2020-01-021h 48
Customer Equity AcceleratorEp. 99 | Bonding the CLV CommunityThis week Allison Hartsoe, founder of Ambition Data and the Customer Equity Accelerator podcast talks about bonding the CLV Community. Whether it’s our own CLV community or how we treat our customers, the concept of bonding is essential to modern marketing. Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend! Learn more about y...
2019-11-2811 min
Exponea - Audio InsightsThe Importance of Customer Lifetime Value (CLV) in MarketingEpisode's Topic: Customer Lifetime Value
Episode's Description: Customer Lifetime Value is the most important metric companies ignore. Find out what makes it so important, and how to use it effectively.
Topic's Introduction: The importance of Customer Lifetime Value (also called CLV, CLTV, LCV, or LTV marketing) has been understated for a long time. CLV is the most important metric that companies ignore. Marketers have been writing about how important knowing CLV is for years, and it’s still being ignored or underutilized.
Table of Contents:
- What is Customer Lifetime Value?
- Why is Customer Lifetime Value Important?
- Why Do...
2018-12-1910 min
Annette Ferguson In Audio#054 The Importance of knowing your customers lifetime value (CLV)You need to work out the lifetime value of your customers. What each customer is worth to you. This is a really important number because when you look at your advertising spend you can work out how much you can spend in order to get a new client because you know what each new client is worth to you.
You work this out by looking how much they pay you. Each transaction, or monthly or yearly however that works for you and then how long they stay with you on average and then you can calculate what the lifetime value...
2018-11-1201 min
Customer Equity AcceleratorEp. 45 | Activating CLV Marketing at The BouqsThis week in the Accelerator Phil Irvine joins us from The Bouqs to talk about activating CLV strategies. In a competitive space such as online flower gifting, in depth customer knowledge becomes a critical differentiator. How do you move the right customers beyond the mother’s day and valentine’s day flower purchases that make up 50-60% of revenue? Phil Irvine discusses CAC to CLV ratios, annuities and other strategies to active CLV marketing. And in a special bonus, Phil also compares the use of two enabling technologies where he’s had personal experience: Salesforce marketing cloud and Custora. Please help us s...
2018-11-0141 min
Customer Equity AcceleratorEp. 38 | Implementing a CLV strategy with Jordan Elkind of Custora Part 2Part 2 - Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s CMO. Host Allison Hartsoe chats with Jordan Elkind, Head of Product at Custora this week on the Customer Equity Accelerator. Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think...
2018-09-1332 min
Customer Equity AcceleratorEp. 37 | Implementing a CLV strategy with Jordan Elkind of Custora Part 1Who is driving growth through CLV strategy in the retail space? Hear three transformational stories about retailers Bonobos, Eloquii, and Crocs. Learn why CLV is the smartest predictive growth strategy and why this is the golden age for today’s CMO. Host Allison Hartsoe chats with Jordan Elkind, Head of Product at Custora this week on the Customer Equity Accelerator. Please help me spread the word about building your business’ customer equity through effective customer analytics. Rate and review my podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell me what you think by writing...
2018-09-0630 min
Customer Equity AcceleratorEp. 25 | Transformation of Marketing Around CLV with Peggy WintonDigital transformation begins with enhancing the customer experience. Peggy Winton knows this from personal experience at AIIM International, where she is currently President and CMO. She defines digital transformation in information terms and offers four key components of instituting organizational change around CLV. Winton believes that DX gains a powerful start in the marketing department. It’s all about relationship building and and the intelligence of the customers that provides the true value. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2018-06-1338 min
Customer Equity AcceleratorEp. 20 | The Intersection of Ai and CLV with Publishers Clearinghouse's Ash DhuparThe charm of AI may have been kept alive by Hollywood, but Ash Dhupar knows its real-world application can have huge impact on the bottom line. As Chief Analytics Officer at Publishers Clearing House, he and his team utilize 180 algorithms to predict LTV with a 2-3% accuracy. By adding the laser focus of CLV as an objective, the application of machine learning and AI techniques help to point to the most powerful marketing channels by attribution, better optimizing marketing dollars. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for...
2018-05-1041 min
Customer Equity AcceleratorEp. 18 | Driving Value Through CLV with Neil Hoyne, Head of Customer Analytics, GoogleWhat are you doing to make your top customers feel special? Neil Hoyne, Head of Customer Analytics at Google, explains the tangible value organizations can achieve with CLV, its impact, and concrete steps you can take. Neil shares how CLV delivers a clear signal of customer behavior and helps companies deliver experiences that drive business impact. He stresses the importance organizationally aligning the entire company. Learn more about your ad choices. Visit megaphone.fm/adchoices
2018-04-2546 min
Customer Equity AcceleratorEp. 18 | Driving Value Through CLV with Neil Hoyne, Head of Customer Analytics, GoogleWhat are you doing to make your top customers feel special? Neil Hoyne, Head of Customer Analytics at Google, explains the tangible value organizations can achieve with CLV, its impact, and concrete steps you can take. Neil shares how CLV delivers a clear signal of customer behavior and helps companies deliver experiences that drive business impact. He stresses the importance organizationally aligning the entire company. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2018-04-2546 min
Customer Equity AcceleratorEp. 16 | CLV Transformation with Zack Anderson of Electronic Arts (EA)Adopting CLV can drive true transformation within a company. Zach Anderson, CAO at Electronic Arts, talks about how CLV shifted their data analytics and, by extension, the culture of the company. By aligning their CLV models to the right questions and desired outcomes, EA reduced marketing spend from 22% of revenue to less than 12% and enabled EA to develop its most successful game to date: Battlefield 1. In this episode, Anderson shares his four key points for actualizing your own transformation. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more i...
2018-04-1244 min
Customer Equity AcceleratorEp. 12 | Calculating CLV with Artem Mariychin of Zodiac MetricsWhat is the fundamental unit of value to a business? It turns out it’s the customer. Artem Mariychin, CEO of Zodiac Metrics, joins Allison Hartsoe to explain why companies should care about calculating Customer Lifetime Value (CLV), how to establish an accurate CLV formula, and the positive business impact organizations can drive. Artem outlines how through having the right information and a data-driven approach to the customer, companies are able to increase their ROI and make better business decisions. Learn more about your ad choices. Hosted on Acast. See acast.com/privacy for more information.
2018-03-1431 min
Customer Equity AcceleratorEp. 9 | CLV Marketing with Pete Fader, Professor of Marketing, WhartonHow do companies ultimately benefit when they achieve customer centric maturity? Pete Fader, Professor of Marketing at the Wharton School, talks about the differences between product-centric thinking and customer-centric thinking. Learn about Pete’s four steps to CLV marketing: identify the value the customer, find ways to enhance their value, execute in a way where people want to share that value, and grow the value per acquisition. Learn more about your ad choices. Visit megaphone.fm/adchoices Hosted on Acast. See acast.com/privacy for more information.
2018-02-2226 min
Strange Smoke RecordsCLV - ControlStrange Smoke Records is proud to release this Debut track called 'Control' By CLV, a duo of up and coming Producers from Poland. The Track contains CLV's own variation of future house with a melodic feel to the genre.
Promo Signup :
https://www.facebook.com/Strangesmokerecords/app/100265896690345/
2018-01-2604 min