Shows
MTM VisionariesThe Power of Relevance: Key Insights for Marketing LeadersAttention is the new currency. As consumers are inundated with an endless sea of content of all types, the challenge today for brands isn't just to be seen — it's to achieve relevance and truly matter. This was the crux of a recent Marketers That Matter® Forum at Rokt headquarters in New York City, where industry leaders gathered to discuss how to break through to consumers who are increasingly dealing with digital fatigue.Our expert panel includes:Doug Rozen, CMO, RoktEmma Medina, SVP of Marketing, Cincoro TequilaMia Libby, SVP of...
2024-10-081h 05
Remarkable Content with Ian FaisonAT&T: B2B Marketing Lessons from the “You Will” Campaign with Rokt CMO Doug RozenHave you ever predicted your next campaign’s success with uncanny accuracy? You will. That’s because we’re bringing you marketing lessons this week from AT&T’s “You Will” campaign with the help of our special guest, Rokt CMO Doug Rozen.Together, we talk about demonstrating the future, using intrigue as a marketing tool, closing your copy strong, and increasing the frequency of your ads.About our guest, Doug RozenAs Chief Marketing Officer at Rokt, Doug Rozen leads strategy & execution for all Rokt’s global go to market efforts. Known...
2024-05-3045 min
MTM VisionariesHow GenAI in Marketing Will Impact the Way We WorkIn this episode on Visionaries, we invite two marketing executives leading GenAI-led software companies, Ada Agrait, SVP and Global Head of Corporate Marketing at SAP, and Doug Rozen, CMO at Rokt, to answer how GenAI is changing the way we work. Together, they discuss:How they are using AI every day to increase productivity How their marketing teams are experimenting with AI How customers are utilizing AI in innovative ways Job creation vs. Job elimination Their best career adviceHow B2B marketing prac...
2024-05-2242 min
Square Peg Founder StoriesBuilding communities and fixing products with Katie May, Kidspot, Shipping Easy, SEEKKatie's career is extraordinary. She was the founding CMO at SEEK, founded the national publishing powerhouse Kidspot, before turning around a failed product in Shipping Easy. She's now a globally respected Board Director with startup experiences you just can't buy.You'll hear: What she learned leading marketing, product and inside Sales from idea to IPO at SEEK; Her transition from operator to founder (and selling 50% of her company); What it was like to invest in a company before realising the product was broken; Her best advice for new founders.Learn more: https://www.kidspot.com.au...
2020-08-1643 min