Shows
The Startup Leap PodcastThe 5-Minute Startup Advice That Could Save You Years (and Millions)In this episode, experienced entrepreneurs share insightful advice they would give to their younger selves. They emphasize trusting your instincts, asking for help, believing in yourself, and the importance of small, achievable goals. Real-world experiences highlight the significance of resilience, execution over strategy, and the importance of maintaining personal well-being while navigating the challenging journey of building a business.00:00 Advice to Younger Self: Startup Insights00:14 Trust Your Instincts and Keep Going00:58 The Reality of Entrepreneurship01:42 Personal Growth and Self-Belief02:43 Strategic Advice for Entrepreneurs03:22...2025-04-1504 min
Voice Notes from the Creator EconomyEP 14: Why this Gen Z shopper bought the Shark FlexStyleSara McCorquodale, CEO and founder of CORQ, is taking you on holiday with the family this week.
In this special episode of Voice Notes from the Creator Economy, Sara sits down with her 15-year-old niece to find out what makes Gen Z tick straight from the horse's mouth.
Tune in to this five-minute episode to find out:
How Shark converted this Gen Z shopper
What she likes to see on social media
And why she disagrees that filters are damaging
2023-08-0905 min
Voice Notes from the Creator EconomyEP 13: 3 Tips for Maximising Influencer Marketing for Christmas 2023Drawing from our just-released deep-dive report Christmas Unwrapped 2023, this week's Voice Note looks at how brands can work with creators to drive consumer engagement during the festive period.
While much of the normal advice still stands, our report interviewed experts in the field for their advice on how to balance the need for commercial success against the backdrop of a particularly challenging economic landscape.
Join Sara for her three top tips in just over three minutes...2023-07-1303 min
Voice Notes from the Creator EconomyEP 12: How the press can incorporate influencers to maximise reachMuch like traditional consumer brands, press outlets are facing a real struggle in reaching and, crucially, retaining new audiences. Can influencers bridge the gap?
Speaking from her experience as a Condé Nast editor, Sara McCorquodale understands the power influencers have to elevate the press’ messaging, exposing outlets to unfamiliar readers while also providing different perspectives on important stories.
So how do you incorporate influencers into the conversation? Tune in to find out how Sara managed it first hand.2023-06-2803 min
Voice Notes from the Creator EconomyEP 11: French influencers going to jail?While the idea of France putting their influencers in jail might seem like a farfetched follow up to their 18th century revolution, it could actually become reality sooner than you’d think.
In this week’s Voice Notes from the Creator Economy, Sara explains the ramifications of a new bipartisan bill approved by lawmakers in France which will introduce much harsher penalties for influencers who promote products from within certain industries or who engage in fraudulent activities.
Tune in to hear the CEO and founder of CORQ unpack the new regulations in under three minutes.
2023-06-2103 min
Voice Notes from the Creator EconomyEP 10: Don’t feed parenting influencers to the trollsFew sectors of the creator economy garner as much backlash as parenting influencers right now. With trolls dedicating their time and energy to slandering mothers and fathers and even attempting to have children removed from their parents, how can brands make sure they’re not wading into collaborations carelessly?
In this week’s Voice Notes from the Creator Economy, Sara provides an overview of the status quo for parenting influencers and the trolls out to bring them down, and advice for the brands hoping to work with the victims of these attacks.
2023-06-0702 min
Voice Notes from the Creator EconomyEP 9: 3 things you need to understand about Gen AlphaThe CORQ original report Decoding Gen Alpha is available to members now. But if you’re looking for a sneak peek then you’re in the right place.
In this week’s Voice Note from the Creator Economy, Sara is doling out three major learnings she took from the research and writing of CORQ features director Emilie McMeekan who interviewed a range of industry leaders, from agency founders to social commentators, in the development of the report.
But for the time poor or those yet to partake of their free CORQ trial, let’s get the headl...2023-05-2403 min
Voice Notes from the Creator EconomyEP 8: 3 tips for building your personal brand from an influencer marketing CEOIf there's one thing influencers know, it's how to build their personal brand. Whether they’re reviewing the latest beauty launches or sharing their gardening projects, we all know it’s the people we keep coming back for as much as it is the content - or maybe even more.
So what can business professionals learn from influencers? A lot, actually.
Sit down with our CEO and founder for a five minute crash course on building your personal brand, informed by her years in influencer marketing as well as her consultation with celebs and politicos.
...2023-05-1103 min
Voice Notes from the Creator EconomyEP 7: Creators x Coronation: The collab of the century?In what will for some be a once-in-a-lifetime experience, the UK is set to crown a new monarch this Saturday. After the demise of the generally well regarded Queen Elizabeth II, her somewhat less popular son King Charles will soon officially take up her mantle.
But how’s this development panning out online?
What’s got the American’s giggling?
How is chicken skin involved?
And where are brands getting their coronation collabs right?
Find out in under four minutes in this coronation special of Voice Notes from the Creator...2023-05-0303 min
Voice Notes from the Creator EconomyEP 6: Are celebrities breaking the rules (and how are they getting away with it)?While tabloids and online forums line their pages (and pockets) with tales of influencer wrong-doings and underhand dealings, in this week’s Voice Note Sara McCorquodale is looking at a pocket of individuals who seem to be openly flouting advertising regulations: celebrities.
Do celebrities even need to follow advertising guidelines?
Are influencers unequally targeted?
Why is there still so much confusion on the subject?
All this and more in under four minutes in this week’s Voice Note From The Creator Economy.
2023-04-1903 min
Voice Notes from the Creator EconomyEP 5: Biden's betting that influencers can win electionsIn this week’s Voice Note from the Creator Economy, CORQ. CEO Sara McCorquodale draws on her former experience consulting on political digital strategy to answer the question Biden’s team are betting on in the 2024 presidential election: can influencers sway the tide of political campaigns?
Does an influencer strategy have a place in modern politics?
How would Biden’s approach translate in the UK?
Could lifestyle YouTubers be the secret weapon for social-media savvy politicians?
All this and more in four minutes with this week’s Voice Note fro...2023-04-1204 min
TalkingHETalkingHE - Episode 29 - Sara McCorquodale - CORQ - Influencer Intelligence and Digital Skills for EmploymentIn this episode of TalkingHE, we talk to Sara McCorquodale, CEO and founder of CORQ, the UK's leading influencer authority. We discuss what is CORQ? What does the industry need from graduates in terms of digital literacy skills? How is CORQ helping to upskill students? What can those working in higher education learn from influencers? Follow host Santanu Vasant and TalkingHEPod on Twitter. #TalkingHE
2023-04-0616 min
Voice Notes from the Creator EconomyEP 4: Lessons from a(nother) KSI controversyIn this week’s Voice Note from the Creator Economy, award-winning author Sara McCorquodale is digging into the latest in a not insignificant line of controversies tied to leading Sidemen and internet ‘joker’ KSI, who, despite his recent attempts to turn mainstream, has fallen foul of the internet’s favour yet again.
How has social media responded to this latest demonstration of poor judgment?
How was it allowed to happen in the first place?
And how can brands avoid similar instances with their own creator collaboration?
2023-04-0503 min
Marketing Made InclusiveEp 17: The Rundown on Inclusive Influencer Marketing with Charlotte StavrouIn this episode, Joyann and Charlotte discuss all things inclusive influencer marketing, from Instagram ads and the differences between US and UK influencer marketing to the influencer pay gap and practical advice for small businesses.Charlotte is the founder and CEO of SevenSix agency, an influencer marketing agency focusing on diversity and inclusion. She is also a successful influencer in her own right and the co-host of Sustainably Influenced.You can find the transcript here: https://www.arimacompany.com/marketing-made-inclusive-podcast You can watch the...2023-04-041h 14
Voice Notes from the Creator EconomyEP 3: What regulations and a potential TikTok ban mean for brandsIn this week’s Voice Notes from the Creator Economy the CEO and Founder of CORQ. Sara McCorquodale is getting you up to speed with one of the most important opportunities available to brands right now as well as two of the biggest challenges. In under four minutes, we’re talking…
New (and painful) edicts from the Advertising Standards Agency
What brands should do on the eve of a potential ban on TikTok
And two cross-vertical trends creating a buzz in the run up to Eid
2023-03-2903 min
Voice Notes from the Creator EconomyEP 2: Why Max Factor is getting called out by influencersIn this week’s Voice Notes from the Creator Economy, Sara McCorquodale, CEO and Founder of CORQ., walks you through some of the biggest stories from the world of influencer marketing in the past week….
The marketing move that landed Max Factor in hot water
Two trends gaining traction with foodies
And a policy you really need in place (but are probably missing)
2023-03-2204 min
Voice Notes from the Creator EconomyEP 1: The new ASA guideline getting influencers confusedKicking off with a bang, welcome to Voice Notes from the Creator Economy with Sara McCorquodale, CEO & Founder of CORQ. and award-winning author. In this week's voice note, Sara is taking you through...
One big move from the Advertising Standards Agency that is seeing influencers net new penalties
Two campaign approaches that are strengthening influencer/consumer connections
And a measurement tactic that brands will absolutely need in place for 2023
2023-03-1504 min
Voice Notes from the Creator EconomyTrailer: Voice Notes from the Creator EconomyWe're bringing you the biggest headlines, campaigns, strategies and updates from the creator economy in under FIVE minutes.
Giving new weight to the term 'bitesize' Sara McCorquodale, CEO and founder of CORQ. will be dropping into your voice notes every week to share her expertise and insights into the influencer marketing industry.
It's all of the value of her award-winning book Influence: How Social Media Influencers Are Shaping Our Digital Future without, you know, actually having to read.
So hit subscribe, hit play and hit up the coffee machine; it's time for your V...2023-03-1400 min
The Culture is BlackDoes TikTok Really Stand A Chance Without Its Black Creators?On today’s episode, I am joined by my friend and advertising buff Tanya Nyamadzawo. Together we unpack what we’ve learnt from TikTok so far, why it needs to be proactive as a platform and ways in which brands can do better when working with Black talent.Don’t forget to follow us on Instagram @corqstudio and you can find me on Twitter @jennifertoro_. See acast.com/privacy for privacy and opt-out information.2021-10-0544 min
The Culture is BlackNifé and Regina Eigbe on the Evolution of TikTok Dance ChallengesIn today's episode, we spoke to dancers Nifé (@ItsJustNife) and Regina Eigbe (@ReginaEigbe) who discuss the momentum behind dance challenges, credibility on TikTok and the importance of online communities.Don’t forget to follow us on Instagram @corqstudio and you can find me on Twitter @jennifertoro_. See acast.com/privacy for privacy and opt-out information.2021-09-2955 min
The Culture is BlackBash The Entertainer on the Phenomenon of Short-Form ComedyIn this season’s opening episode, we are joined by Bash The Entertainer (@bashtheentertainer). The TikTok star, best known for his infectious laugh, sheds light on his journey and why he turned to platforms like Vine and Facebook to create online video content.Don’t forget to follow us on Instagram @corqstudio and you can find me on Twitter @jennifertoro_. See acast.com/privacy for privacy and opt-out information.2021-09-2141 min
Easily InfluencedLove Island Special: Toby is a Destructive PuppyLove Island is back and to celebrate, we’re dedicating a weekly segment of the show for the rest of this summer to offer commentary on all the Islander drama as well as predictions on their post-villa careers. Skip ahead to 14:15 to hear our thoughts on Casa Amor’s explosive recoupling and why we stan Toby as the ultimate Islander.We also discuss influencers being invited to give evidence on influencer culture to MPs at at the House of Commons (0:41) and Facebook’s plans to create an Instagram for Kids (5:18).Don’t...2021-08-0449 min
Secret LeadersBreaking startup scandal: how blood pressure medtech TLT scammed investors out of millions, with investigating reporter Sara McCorquodaleTarilian Laser Technologies (TLT) was a medtech company founded by husband and wife team, Dr Sandeep and Nita Shah, who bamboozled everyone from the UK government to PWC. They claimed to have a revolutionary wearable blood pressure monitor, powered by a secret, proprietary algorithm. They raised millions, before everything came crashing down. This is an audio exclusive with the journalist who just broke the story in The Sunday Times, Sara McCorquodale, founder and CEO of CORQ. When Sara, a former journalist, first heard what TLT had done, she knew it was a story she had to report on...2021-08-0248 min
Easily InfluencedLove Island Special: Hugo's Free Holiday Needs to End Love Island is back and to celebrate, we’re dedicating a weekly segment of the show for the rest of this summer to offer commentary on all the Islander drama as well as predictions on their post-villa careers. Skip ahead to 18:30 to hear our thoughts on the show's first proper drama, and whether we're Team Toby or Team Hugo.We also discuss YouTubers Patricia Bright and Jayde Pierce's latest online scandal (0:44), Twitter's new dislike button (7:10), and Clubhouse finally opening up and scrapping their invite-only policy (13:40).Don’t forget to follow us on Instagram @_easi...2021-07-2851 min
Easily InfluencedLove Island Special: Is It Time To Jump Ship To Love Island USA?Love Island is back and to celebrate, we’re dedicating a weekly segment of the show for the rest of this summer to offer commentary on all the Islander drama as well as predictions on their post-villa careers. Skip ahead to 21:53 to hear our thoughts on new addition to the villa, Danny, and why the show pales in comparison to its American counterpart.We also discuss Twitter’s decision to ditch Fleets (0:56), model Naomi Smith’s experience with racism on a PR trip (7:05), and Tanya Burr’s return to beauty with her new venture Authored (13:56).Do...2021-07-2146 min
Easily InfluencedLove Island Special: Hugo Didn’t Deserve the BacklashLove Island is back and to celebrate, we’re dedicating a weekly segment of the show for the rest of this summer to offer commentary on all the Islander drama as well as predictions on their post-villa careers. Skip ahead to 10:00 to hear our first impressions on new Islanders Teddy, Lucinda and Millie as well as our thoughts on the reaction following Hugo’s cosmetic surgery comments.We also discuss TikTok testing a Cameo-inspired feature called Shoutouts (0:41) and Donald Trump’s team quietly launching a new social media platform called GETTR (5:54).Don’t forget...2021-07-1433 min
Easily InfluencedToo Hot to Handle is What We Want Love Island to BeLove Island is back and to celebrate, we’re dedicating a weekly segment of the show for the rest of this summer to offer commentary on all the Islander drama as well as predictions on their post-villa careers. Skip ahead to 12:45 to hear our thoughts on newbie arrival Rachel and the show’s attempts to #BeKind.We also discuss vloggers Sydney May Crouch and Ellie Jarrett disbanding their joint YouTube channel (0:39), Instagram’s move to tap into entertainment (5:15) and viral sensation Khaby Lame overtaking Addison Rae in followers on TikTok (9:45).Don’t forget...2021-07-0736 min
Easily InfluencedLove Island Special: the Influencer-Making Machine is BackLove Island is back and to celebrate, we’re dedicating a weekly segment of the show for the rest of this summer to offer commentary on all the Islander drama as well as predictions on their post-villa careers. Skip ahead to (21:45) for more!In this week’s episode, we also share our thoughts on TikTok’s Black creators going on strike (8:05) and influencers Sophia Tuxford and Cinzia Baylis-Zullo being accused of copying small business Bish Bash Bosh (16:44).Don’t forget to follow us on Instagram @_easilyinfluenced and @corqstudio. Furthe...2021-07-0143 min
Easily InfluencedIs It Bad Manners for Influencers Not to Declare Ads?In this week’s episode, we touch on KSI and Deji squashing their long-running internet feud (6:43), the arrival of Spotify’s Clubhouse rival Greenroom (11:58) and the ASA’s move to name and shame influencers who repeatedly ignore guidelines (18:00). Don’t forget to follow us on Instagram @_easilyinfluenced and @corqstudio.Further reading:Jennifer’s comment piece on KSI: https://corq.studio/insights/ksis-single-holiday-marks-a-new-chapter-in-the-evolution-of-the-youtubers-brand/ More insights on Spotify’s Greenroom: https://corq.studio/insights/spotifys-green-room-is-fixing-clubhouses-issues-the-newsfeed/ More info on the ASA’s new measures: https://corq.s...2021-06-2337 min
Easily InfluencedTrisha Paytas is the Embodiment of ControversyIn this week’s episode, we discuss the latest of many controversies surrounding Trisha Paytas, the updates following Instagram’s removal of Nyome Nicholas-Williams' content and Joe Biden’s new executive order on TikTok. Don’t forget to follow us on Instagram @_easilyinfluenced and @corqstudio. See acast.com/privacy for privacy and opt-out information.2021-06-1637 min
Easily InfluencedIs Twitter On The Path To Self-Destruction?In this week’s episode, we’ll be touching on the launch of Twitter’s first subscription offering, Twitter Blue, Natasha Grano’s Clubhouse wedding and ABC’s upcoming influencer reality series #FollowMe. Don’t forget to follow us on Instagram @_easilyinfluenced and @corqstudio.Further reading:Jennifer’s piece on Twitter changing: https://corq.studio/insights/twitter-is-reinventing-itself-and-making-the-same-mistakes-as-facebook-and-instagram/ Jennifer’s piece on the negative depiction of influencers by traditional media: https://corq.studio/insights/why-are-influencers-always-depicted-so-badly-by-traditional-media/ See acast.com/privacy for privacy and opt-out informat2021-06-0935 min
ClimateCast with Tom HeapInfluencing change: Can social media help fight climate change?Social media influencers are professionals at convincing their followers to buy the latest and trendiest products on the market. But what if influencers encouraged their followers to live sustainably? Will their audience listen? Does it stem from hypocrisy? And could they make a real difference? On this episode of Sky News ClimateCast hosts Anna Jones & Katerina Vittozzi speak to founder of the UK's leading influencer authority CORQ to discover what power a social media influencer has in the fight against climate change. Plus they speak to Love Island contestant Eyal Booker and Strictly Come Dancing pro...2021-06-0425 min
Easily InfluencedPinterest Will Die If They Try To Evolve ItIn today’s episode, we talk about viral video 'Charlie Bit My Finger' being sold as an NFT, Molly-Mae Hague hitting back at Jake Paul for fake messages and Pinterest’s recent developments to become a creator platform. Don’t forget to follow us on Instagram @_easilyinfluenced and @corqstudio.Further reading:Chloë’s comment piece on Pinterest: https://corq.studio/insights/pinterest-could-lose-its-growing-gen-z-userbase-if-it-panders-to-millennial-culture/ See acast.com/privacy for privacy and opt-out information.2021-05-2637 min
Easily InfluencedTikTok is LinkedIn for Gen ZIn this week’s episode, we share our thoughts on TikTok star Bella Poarch making her music debut (8:51), beauty guru James Welsh calling out brands for breaking ASA rules (17:58) and TikTok launching a job recruiting feature similar to LinkedIn (26:18).Further reading:Jennifer’s comment piece on Bella Poarch: https://corq.studio/insights/dont-underestimate-bella-poarch-build-a-bitch-proves-she-could-be-the-next-doja-cat/ See acast.com/privacy for privacy and opt-out information.2021-05-1836 min
Easily InfluencedI Just Don’t Want To Watch ItIn today’s episode, we discuss online personality Chunkz quitting music for good (5:27), Prince William and Kate Middleton launching a YouTube channel (12:06) and YouTuber Niko Omilana placing fifth in London's Mayoral Election (18:01). Don’t forget to follow us on Instagram @_easilyinfluenced and @corqstudio.Further reading:Jennifer’s piece on why YouTubers could win at politics: https://corq.studio/insights/niko-omilanas-london-mayor-race-proves-youtubers-could-win-at-politics-if-they-wanted-to/ See acast.com/privacy for privacy and opt-out information.2021-05-1234 min
Easily InfluencedDo the Eboys have a Beyoncé?In this week’s episode, join us as we discuss the former PAQ creative who made his return to YouTube (4:33), the dismantling of YouTube’s Eboys (9:30) and Lydia Millen’s return to blogging (15:36). Don’t forget to follow us on Instagram @_easilyinfluenced and @corqstudio.Further reading:Chloë's comment piece on Kyra TV: https://corq.studio/insights/kyra-destroyed-itself-on-youtube-but-its-former-roster-still-has-a-devout-audience/ VICE article on the downfall of Kyra TV: https://www.vice.com/en/article/akzqpj/kyra-tv-black-lives-matter-racism-scandal Our founder Sara McCorquodale's comment piece on the rise of blogging: https://c...2021-05-0529 min
Easily InfluencedIs Netflix Rewarding Bad Behaviour?In today’s episode we talk about Twitter testing its upcoming Super Follow and Tip Jar feature (8:31), the trend of influencers dissolving their fillers to embrace a more “natural look” (16:05) and TikTok’s Hype House landing a reality show on Netflix (21:14). Don’t forget to follow us on Instagram @_easilyinfluenced and @corqstudio. See acast.com/privacy for privacy and opt-out information.2021-04-2835 min
Easily InfluencedWhy Won’t Facebook Just Rest?In this week’s episode we discuss Facebook’s plan to launch a series of audio features to compete with Clubhouse (7:57), Jake Paul’s sexual assault allegation (15:08) and Ant Middleton finding a new home on SAS Australia despite getting fired from Channel 4's SAS: Who Dares Wins following his controversial comments (22:09).Don’t forget to follow us on Instagram @_easilyinfluenced and @corqstudio. See acast.com/privacy for privacy and opt-out information.2021-04-2134 min
The Culture is BlackChristina Moore on the Future of AudioWe spoke to Christina Moore who, after working across both the BBC and Apple Podcast, launched her own audio production company, Don’t Skip Media (@dontskipmedia). In today’s episode, the digital native shares a more technical take on where exactly audio is going moving forward.Don’t forget to follow us on Instagram @corqstudio and you can find me on Twitter @jennifertoro_. See acast.com/privacy for privacy and opt-out information.2021-04-2142 min
Easily InfluencedYou Can't Vlog in Prison In our first episode we discuss Amber Rose Gill's attempt at fighting toxic diet culture online (4:32), why the two YouTubers running for London Mayor are still better candidates than Laurence Fox (8:29), and how the beauty industry just can't seem to shake off certain problematic vloggers *cough* Jeffree Star (13:28). Don’t forget to follow us on Instagram @_easilyinfluenced and @corqstudio. See acast.com/privacy for privacy and opt-out information.2021-04-1424 minThe Culture is BlackVictoria Sanusi on the Thriving Podcast IndustryToday we are joined by journalist and co-host of the award-winning podcast series Black Gals Livin’, Victoria Sanusi (@victoriasanusi). In this episode, the podcaster touches on the evolving industry as well as its future alongside new emerging audio-based innovations like Clubhouse. Don’t forget to follow us on Instagram @corqstudio and you can find me on Twitter @jennifertoro_. See acast.com/privacy for privacy and opt-out information.2021-04-1333 minThe Culture is BlackAshleigh Louise on the Lockdown Rise of ClubhouseIn today’s episode, we speak to Clubhouse’s “famous moderator” Ashleigh Louise (@ashleighllouise). Known for her highly-acclaimed moderation skills and popular room #TalksWithAsh, Ashleigh shares her thoughts on the future of the audio-based app and its efforts to help Black creators on the platform.Don’t forget to follow us on Instagram @corqstudio and you can find me on Twitter @jennifertoro_. See acast.com/privacy for privacy and opt-out information.2021-04-0639 min
Easily InfluencedTrailerEasily Influenced is a weekly podcast covering the latest in the influencer space and digital culture. Join CORQ editors Jennifer Adetoro, Lucinda Diamond and Chloë James as they dive deep into the most talked about trends, controversies and insights in the industry. See acast.com/privacy for privacy and opt-out information.2021-03-0500 min
Meet the Business Author PodcastEpisode 19 - Sara McQuorcadaleSara McQuorcadale, CEO of CORQ gives us insight into the fascinating world of 'influencers'. We learn of her transition from working in journalism, where she worked with top names like Tatler and the Daily mail to now working in Digital Marketing.2020-11-2500 min
The Culture is BlackInua Ellams on the Current State of Theatre and CollectivenessWe spoke to poet and playwright Inua Ellams (@inuaellams) during the first lockdown about the success of his pre-pandemic hit show at the National Theatre, The Barbershop Chronicles, what it was like to lose 70 percent of his income in March and forming emotional support groups on his WhatsApp. During lockdown 2.0., Inua's thoughts on the future of theatre feel especially valid, with pantomimes and West End productions mostly cancelled or going virtual. In this episode, Inua speaks of the need to support creative freelancers, the innovative ways he was able to deliver interactive poetry through digital mediums a...2020-11-1842 min
The Culture is BlackNatalie Lee on the Business of Fashion and BloggingThis week’s episode is all about the changing face of fashion and how 2020 has pushed the industry to be more inclusive, accessible and digital. We caught up with fashion blogger and influencer Natalie Lee (@stylemesunday) to talk about the evolution of the fashion industry, how bloggers and the rise of social media originally pushed fashion to be more inclusive, and how this year is forcing fashion to make even more of an effort to open up seats at the table. We spoke about building a Black business pre and post pandemic, specifically the importance of understanding your worth an...2020-11-1136 minThe Culture is BlackThe Future of Music Post-Pandemic with Jamz Supernova and Jojo Sonubi2020 and the first lockdown in the UK hit the music industry hard but musicians, DJs and producers found innovative ways to keep the joy of music alive. In this week’s episode we caught up with Jamz Supernova (@jamzsupernova) who uses her platform on BBC 1Xtra to showcase rising talent and alternative RnB. She spoke to us about how she pivoted to recording from her bedroom, her label Future Bounce (@future_bounce) and the future of nightlife post-COVID. We also talk to Jojo Sonubi (@jojoldn) who used the first lockdown to launch a brand new digital radio station from scratch. His...2020-11-0443 minThe Culture is BlackTrailerIntroducing The Culture is Black, a brand new podcast series hosted by journalist Jennifer Adetoro. See acast.com/privacy for privacy and opt-out information.2020-10-2201 min
The Movidiam PodcastSara McCorquodale - Founder & CEO - CORQWelcome to the Movidiam Creative Leader’s Podcast! This week, Movidiam’s Co-founder George Olver talks to Sara McCorquodale, founder and CEO of CORQ — the independent influencer intelligence and digital trends platform. 'Our mission is to curate and profile the most compelling content creators from across the internet so that brands can discover talent best suited to their campaigns and ethos. We also showcase key data, map social media — to show how influencers are all connected — and track content trends and emerging digital themes through daily reports.' - CORQ Have a listen for Sara’s insights into the lands...2020-06-1500 min
Taboo and LemonadeINFLUENCER MARKET-ING (Ft Sara McCorquodale)Social media is bursting with influencers, we've all seen one, watched one, or maybe, even know one! Join us as we discuss influencer marketing with special guest Sara McCorquodale who is the CEO of CORQ, an independent intelligence platform that combines journalistic insight with data analysis to help you make the best possible decisions in the world of influencer marketing.2020-02-2050 min
Money BoxMBL: How to make money from social mediaThe world of the influencer is a lucrative one. Online stars made $8bn in 2019 and it's not just household names that are earning money. Louise Cooper and her guests explain how you can make money from your social media presence.Louise talks to -Beckii Cruel who posted videos of herself dancing to Japanese pop music in the late 2000's and ended up 120,000 subscribers to her Youtube channel. Sara McCorquodale who has written a book (Influence) about the rise of the social media influencer and runs her own influencer marketing agency Corq.2020-01-0832 min