Shows
SCBOY6月4号黄哥星际2天梯+CS2+星际1+致命公司+绝地求生+DOTA2prompt hash: 10ad9c, 06-06 12:53
2026 0604-1
(00:00:00) 01-黄哥星际2天梯 聊到另一个项目/地图只能玩一会，新地图没有第三人称视角，他玩久了会难受；说晚上还是会跟朋友们去玩一会。随后又拿第三人称视角里的走路动作开玩笑，说很像曹乐，连倒着走路都像。
(00:01:03) 01-黄哥星际2天梯 提到今天老虎来不了，少了很多乐趣。
(00:01:09) 01-黄哥星际2天梯 念观众弹幕，观众希望这种项目多搞搞、只想看“黄大胆”；他顺带接到关于3D眩晕的话题，提到可以试试防晕的车贴。
(00:01:21) 01-黄哥星际2天梯 回答观众关于飞猪88和368票价区别的问题，推测88是游戏区门票，368可能包含音乐区或两边都能跑，并解释音乐区会请很多明星唱歌；接着顺势调侃如果去音乐区只能让孙哥上去唱，还学唱了两句。
(00:02:41) 02-黄哥星际2天梯 聊到这个对手水平一般，还提到对方像是经常来直播里“狙击”他们的人。
(00:02:55) 02-黄哥星际2天梯 从当前对局跳开，聊到这个版本/改动到底怎么样，要等线下赛出来才更容易看清。
(00:03:11) 02-黄哥星际2天梯 聊测试服分数环境，提到3400分已经不低，这个新测试服人少、分数参考价值和正式服不一样。
(00:03:38) 02-黄哥星际2天梯 聊到有人是不是在狙击直播，还顺带说感觉这个版本人族整体变弱了。
(00:03:50) 02-黄哥星际2天梯 一边打着一边说这盘结束后去玩点别的，还提到小杜之前推荐的那个游戏已经退款了。
(00:04:12) 02-黄哥星际2天梯 聊到之前说好带“ 一只猪 ”打合作，但人一直没来，顺带吐槽他作息离谱，通宵直播后还要睡很久。
(00:04:42) 02-黄哥星际2天梯 聊电脑/游戏设置问题，说之前卡顿是因为接口用的是DX9，后来把星际二改成DX11后就不卡了，怀疑是兼容冲突。
(00:05:07) 02-黄哥星际2天梯 聊测试服环境和直播影响，觉得现在上面很多人像是在狙击黄哥，而且如果不是他天天直播打测试服，测试服本来也不会有这么多人关注。
(00:06:01) 02-黄哥星际2天梯 继续聊测试服生态，认为大家现在进测试服主要都是在试新战术。
(00:06:13) 02-黄哥星际2天梯 补了一句，认可前面的说法，强调大家确实都在测试新打法。
(00:06:19) 02-黄哥星际2天梯 从当前对局转到聊补丁和游戏环境，觉得这个补丁装上后，如果暴雪还能把对局环境做得更有战术博弈，星际二会更好玩。
(00:06:43) 02-黄哥星际2天梯 聊到暴雪和赛事生态，认为光更补丁不够，还得配套搞比赛，不然职业选手缺少参赛动力会很尴尬。
(00:07:02) 02-黄哥星际2天梯 这盘快结束时开始约下一项活动，商量去打一把CS，还在互相喊人、说谁先退、谁先进去排、有人先去上个厕所。
(00:07:35) 03-CS2 聊5E平台整体水平下滑，还顺带问了分数，提到1700分也不算高。
(00:07:51) 03-CS2 先是互相调侃称呼和“帮谁”，随后聊到昨晚跟SY哥第二把就过了，又夸圣迪哥经常能稳定带他过关、确实有实力。
(00:08:50) 03-CS2 长时间聊作息和熬夜，提到自己根本没睡、已经快30个小时没睡，还说下播后连续打了30多把星际排位，两把还打到40多分钟，并提到晚上有人给自己上了好几个小时的课。
(00:11:05) 03-CS2 继续围绕熬夜和通宵展开，劝不要这么拼、要保证睡眠，也聊到游戏上头时赢了想继续赢、输了又想赢回来，以及很久没有这么拼着通宵了。
(00:12:05) 03-CS2 回忆以前经常通宵到早上六七点，播完比赛还要吃个早饭，甚至通到脚发飘，最后又感叹通宵太伤身体。
(00:13:00) 03-CS2 拿“三班倒直播”和观众24小时轮班看他们开玩笑。
(00:13:13) 03-CS2 聊队里谁年纪更轻，接着感慨自己已经明显感觉到和年轻人的差别，觉得自己老了。
(00:13:45) 03-CS2 先说今天来不及再带人了，催对方早点睡；随后转聊另一款游戏里的单位和打法，讨论“大龙/大牛”、装备选择，以及用什么去打克制枪兵的单位。
(00:15:05) 03-CS2 聊最近新研发的一道菜，提到是扇贝，并开始说起做法。
(00:15:32) 04-孙哥星际1 闲聊做菜，详细讲了扇贝的选购、产地和做法步骤，还插科打诨提到“扇贝跑了”的新闻梗。
(00:17:14) 04-孙哥星际1 继续聊扇贝做法和口味，讨论是蒸、煎还是炒，以及菜是辣口还是别的口味。
(00:18:55) 04-孙哥星际1 话题转到各自吃辣能力和零食口味，聊到鱼尾、鱼籽之类的辣味零食，以及谁更能吃辣。
(00:19:27) 04-孙哥星际1 继续讨论谁在杭州算能吃辣，还提到要不要寄湖南特产、酱板鸭之类的吃的。
(00:19:58) 04-孙哥星际1 聊地域口味差异和吃辣能力退化，提到番禺、上海、浓油赤酱，以及待久了会不会变得更不能吃辣。
(00:20:32) 04-孙哥星际1 夸孙哥一心多用很厉害，顺带聊起他当年打星际、赢过Nada之类的旧事，还用Faker来类比Nada的地位。
(00:21:27) 04-孙哥星际1 继续拿其他电竞项目做类比，把星际选手地位类比到英雄联盟选手，延续对孙哥实力的调侃和吹捧。
(00:21:59) 04-孙哥星际1 继续围绕孙哥当年职业实力、是否退役太早展开吹捧和玩梗，还聊到M4爱不爱“串”、以及用三国典故继续抬孙哥。
(00:23:14) 04-孙哥星际1 感谢礼物后，随口聊到一个 server 是什么、某个游戏跑哪去了，以及几句无关紧要的插科打诨。
(00:23:42) 05-致命公司 一开始在聊现实里的事，包括正在和别人打电话、自己还有事，以及顺口让别人带自己。
(00:23:51) 05-致命公司 调侃“上班了”之外，还聊到“领导留下了什么印象”，拿三哥开玩笑，说只留下了“菜”的印象。
(00:24:11) 05-致命公司 聊体育局、电竞管理和官员升官去管游泳跳水之类的话题，明显不是当前这局游戏内容。
(00:24:39) 05-致命公司 聊所谓“领导”会不会说狠话，以及“如果再让孙一峰出国打比赛我是狗”这类传闻和口气问题。
(00:25:07) 05-致命公司 大段在安利和吐槽别的游戏，核心是“重建罗马”这类种田/砍木头/打Boss/建家园的游戏，还拿星露谷画风作比较，互相调侃拉人去当砍木头苦力。
(00:26:59) 05-致命公司 感谢直播间礼物和开通，顺带说祝福语、发大财之类的直播互动。
(00:27:15) 05-致命公司 继续延伸聊前面的种田/砍木头游戏，反复拿“黑奴”“伐木工”开玩笑，讨论谁去砍木头、谁负责当劳动力。
(00:28:31) 05-致命公司 讲自己之前进别人语音房的小故事，本来想一起玩，结果对方只是挂在频道里聊天。
(00:28:58) 05-致命公司 继续聊星露谷和种田游戏，讨论种田、钓鱼、酿酒赚钱这些玩法，以及自己喜不喜欢这类游戏。
(00:29:52) 05-致命公司 聊过两天去学《星际争霸1》，还顺带拿直播送礼、‘爆金币’这种说法开玩笑。
(00:30:20) 05-致命公司 聊手机里存的照片和黑照，互相威胁说谁敢乱传就把某些相册、军装照之类弄出来。
(00:31:02) 05-致命公司 继续聊丑照和私下照片，提到金贝贝有照片、自己也有很多，属于纯闲聊八卦。
(00:31:42) 05-致命公司 有人进来后先聊现实状态，说刚加完班，又转到“是不是又恋爱了”“云恋爱”这类感情八卦。
(00:33:03) 05-致命公司 围着电椅/椅子整活，把人绑住逗着玩，还突然岔到“你到底能吃多辣”这种完全无关的话题。
(00:34:15) 05-致命公司 有人说自己明天要早起去苏州，先撤了，属于现实行程聊天。
(00:34:29) 05-致命公司 这局结束后聊九朵一直没进来、自己把游戏和Mod折腾了很多遍都不行，还顺势提到接下来去玩吃鸡、陪老婆，以及谁吃鸡比较强。
(00:36:10) 06-绝地求生 闲聊朋友还在四川、准备什么时候去云南，随后转到守望解说的生计问题，讨论解说收入、能否养活家庭，以及星际/守望解说整体都不算好赚。
(00:37:39) 06-绝地求生 继续聊解说行业收入，补充说新人和应届生做解说很难挣钱，整体待遇偏低。
(00:37:58) 06-绝地求生 长时间回顾守望联赛和暴雪电竞生态，聊当年转做守望解说时对项目前景的判断、早期待遇很好、后来项目崩掉，以及他们对暴雪电竞为何注定衰落的看法。
(00:41:44) 06-绝地求生 继续聊OW时期选手和解说是否赚到钱、国内外待遇差异
2026-06-041h 10SCBOY5月27号CS2+跳跃之王+致命公司+TICUprompt hash: 10ad9c, 05-29 13:08
2026 0527-2
(00:00:00) 01-CS2 闲聊去“实验室”、再玩《Jump King》，互相调侃黄哥已经把这游戏玩明白了，整体是在聊别的游戏和娱乐话题，不是当前这局CS的内容。
(00:00:24) 01-CS2 互相揭短调侃“天怒替补”是怎么来的，说到去俱乐部门口求人之类的旧事，属于拿DOTA圈内经历开玩笑，和当前CS对局无关。
(00:00:49) 01-CS2 聊到春哥solo、勋哥是不是去厕所了、麦没电了，随后又转去说黄哥很喜欢某个游戏，还提到要去通关“DOC2/DC1”之类的内容，都是脱离当前对局的闲聊。
(00:01:54) 02-跳跃之王 开场一直在等孙哥/孙宁出现，聊他人去哪了，还开玩笑说是去给孙宁“结账”；顺带提到自己今天玩了会儿“DOCE跳跳跳”。
(00:02:08) 02-跳跃之王 继续接前面的玩笑，解释“孙宁结账”是指前面孙宁打完了，现在去给他“结小费”，还提到可以请外援。
(00:02:19) 02-跳跃之王 发现孙勋哥人不见了，继续找人，并说要发微信问问他。
(00:02:37) 02-跳跃之王 继续等勋哥到场，期间聊到要不要玩一下 Jump King；随后对方回来解释刚才是去接了个电话。
(00:02:55) 03-CS2 闲聊刘朵人不在云南、而是在四川，属于和当前对局无关的人在哪儿的话题。
(00:03:01) 03-CS2 插科打诨聊“听得懂云南话”以及这是不是云南话，属于方言话题，和当前对局无关。
(00:03:10) 03-CS2 拿九朵平时怎么对人开玩笑，聊到“平常怎么对你”这类朋友间相处方式，和当前对局无关。
(00:03:17) 03-CS2 围绕丁小涵展开场外调侃，聊到他平时传话、拿智力高低说事，还把双方关系类比成家长和女儿，属于朋友间互损。
(00:03:45) 03-CS2 继续场外互损丁小涵，调侃他嘴硬、要哭了、人生不如意，以及九朵平时总围着他转，主要是朋友关系和情绪上的玩笑。
(00:04:32) 03-CS2 继续拿九朵开玩笑，说要跪在九朵面前、让九朵帮忙苦练，并扯到“这东西靠天赋”，属于离开当前对局本身的闲聊。
(00:04:44) 04-致命公司 长时间聊和当前游戏无关的话题，核心是丁小涵、孙一峰等人打CS的输赢和互相嘴硬，顺带调侃九朵、看直播偷笑、智力测试要不要花钱看分数，以及继续拿丁小涵开玩笑。
(00:13:18) 04-致命公司 聊四川男人“怕老婆/耙耳朵”的刻板印象，顺带扯到在场谁是四川人、谁不是。
(00:13:49) 04-致命公司 从丁小涵平时口嗨、会不会打网球聊开，延伸到羽毛球、台球、篮球、跑步等现实运动水平和体力，还提到去杭州、回家变胖、上镜效果，以及过去和朋友打球打到受伤的事。
(00:17:49) 04-致命公司 聊主播或网友磕“荧屏CP”、恋综感、工业糖精、假戏真做之类的话题，还举了斗鱼主播、MV剪辑、孙一峰和托斯格尔等例子调侃。
(00:19:43) 04-致命公司 聊去四川旅游和吃喝，提到自贡、广元、成都、灯会、艾姆斯老家、剑阁等地点，还顺带吐槽一起吃饭时有人要等所有菜上齐拍照再每样只吃一口。
(00:21:44) 04-致命公司 短暂聊起平时要和多少“妹妹”聊天，并提到剑阁、泡温泉之类的线下话题。
(00:21:57) 04-致命公司 聊玩这种3D/眩晕感强的游戏时怎么缓解头晕，提到吃药不健康、吃话梅、吃橘子能不能解晕。
(00:22:38) 05-TICU 聊手机铃声，还拿丁小涵开玩笑，说群里刷满了他的cos图。
(00:22:59) 05-TICU 聊刚才玩的CS最后一把，复述屋顶对刀、24比8、最后失手，以及因此气得睡不着。
(00:23:38) 05-TICU 顺着“小土豆”的外号闲扯到土豆本身，说土豆好吃、产量大、好种。
(00:23:46) 05-TICU 调侃有人天天隐身，扯到“神秘男子”，又开玩笑说是不是在玩黄油、像扫黄办严打对象。
(00:24:01) 05-TICU 围绕男女对抗开玩笑，调侃谁是男是女、谁腿好看、谁是不是有想法。
(00:24:34) 05-TICU 有人说自己困得不行，接着聊前两天解说守望导致作息乱掉，每天要早起上班。
(00:24:53) 05-TICU 聊设备和直播安排，担心麦克风像上次那样中途坏掉，又提到让别人推流，以及自己明天还要上课。
(00:25:16) 06-TICU 聊到第二天还要和客户吃饭，并拿“是不是约了客户吃早饭/中饭”开玩笑，属于生活安排闲聊。
(00:25:33) 06-TICU 聊到麦里像是在吃东西，有人解释自己只是吃了个橘子、并没有一直在吃。
(00:25:39) 06-TICU 再次讨论是谁在吃东西、谁在吧唧嘴，属于和对局无关的麦克风杂音闲聊。
(00:25:47) 06-TICU 聊到别把对面气出心脏病、真把人打急了会不会去摇人，还顺带扯到“九朵”以及谁更强，属于场外扯淡和人物比较。
(00:26:31) 06-TICU 突然玩起《灌篮高手》梗，提到樱木花道、田冈等名字，属于动漫/人物梗闲聊。
(00:26:42) 06-TICU 用“奥特曼打小怪兽”来形容碾压感，还提到“坤哥”，整体是在玩梗和发散聊天，不是对当前对局本身的讨论。
(00:27:40) 06-TICU 聊到有人要闭麦因为室友要睡觉，随后又扯到大学宿舍是否男女混住、自己当年住的楼层分布，属于宿舍生活闲聊。
(00:28:20) 06-TICU 有人随口提到自己“吃了点炸鱼条”，是短暂的吃东西闲聊。
(00:28:28) 07-TICU 几个人从游戏话题岔开，拿“牛牛哥哥不在、替他被捏一下”“等他女朋友来了再捏他”之类的话互相开玩笑，还提到“鹌鹑协会轮流被捏”。
(00:28:44) 07-TICU 持续闲聊吐槽某人“智力低”，随后转成调侃“九朵不容易”，还开玩笑说“小兰他爸应该每个月给九朵打钱”。
(00:29:23) 07-TICU 插科打诨地评价某人“你说啥他都会说好”“像个蟋蟀，一逗就动”，属于借人性格开玩笑，不是对当前对局本身的讨论。
(00:29:34) 07-TICU 聊天突然歪到个人恶趣味和性格调侃上，有人直说自己“就喜欢看丁小涵哭”，别人接着吐槽他像学生时代会揪辫子、掀裙子的那种校霸。
(00:30:05) 07-TICU 开局后又短暂跑题，先吐槽某人声音突然变大，接着拿“姐妹”“塑料姐妹花”“女人之间的感情难琢磨”之类的话打趣。
(00:30:31) 07-TICU 临结束时继续人身打趣，不再聊比赛本身，而是说自己今天就等着看对方哭、对方没哭所以不开心，最后互相调侃几句后下播道别。
2026-05-2730 min
Cooking up GTMCan AI Really do More with Less Time?, Clay v. Claude Code, Replace Scoring with Signals?This week, Crissy and Charlie discuss some hot topics in AI, starting with a question on everyone's mind: does using AI mean fewer employees, or more?Next, they tackle two debates happening in the GTM space. First up: Do you still need Clay if you have Claude Code? Then they make the case against sending "scored-up" MQLs (except hand-raisers) to sales based on analysis CS2 has done for all of their clients over the years, and what they would do instead. This week: 00:00 Intro: We're back to In-Person Events! 01:52 Can AI...
2026-05-0739 minCooking up GTMSalesforce's "Headless" CRM, Our AI Maturity Framework & an Account Research ExampleHot take: not every AI use case needs an autonomous agent. This week, Charlie and Crissy are unpacking Salesforce's new "headless" CRM. Then, they walk through CS2's AI Maturity Framework, grounding it in a real-world account research example. Our biggest takeaway? Stop thinking about AI maturity at the company level and go use case by use case. The most complex solution isn't always the right answer. This week: 00:00 Intro 00:43 Salesforce's "Headless" CRM 15:30 AI Maturity Framework & Account Research Example 38:01 How to Decide Which...
2026-04-3046 minCooking up GTMOps Projects to Complete Before AI, Working with Sales Ops & IT, CS2's Onboarding Assessment00:00 Intro00:17 Ops Projects You Need to Complete Before Using AI15: 25 How to Work Efficiently with Sales Ops & IT27:45 CS2's Onboarding AssessmentHear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www...
2025-06-1646 min
The Revenue Growth ArchitectsOps Projects to Complete Before AI, Working with Sales Ops & IT, CS2's Onboarding Assessment00:00 Intro00:17 Ops Projects You Need to Complete Before Using AI15: 25 How to Work Efficiently with Sales Ops & IT27:45 CS2's Onboarding AssessmentHear more from us:Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www...
2025-06-1646 min
Carlos's PodcastNajlepsze strony do obstawiania skinów CS2 – Bezpieczeństwo, Recenzje, PoradyJeśli jesteś fanem CS2 i kolekcjonujesz skiny, na pewno słyszałeś o stronach do obstawiania. To dynamiczny świat, w którym możesz nie tylko testować swoje szczęście, ale i zdobywać unikalne przedmioty. Wybór odpowiedniej platformy ma jednak kluczowe znaczenie, bo nie każda strona oferuje uczciwe zasady czy bezpieczeństwo transakcji.Co To Są Strony Do Obstawiania Skinów CS2?CS2Mars to platformy, na których gracze mogą wykorzystywać wartościowe skiny z gry Counter-Strike 2 jako formę waluty w różnego rodzaju zakładach. Oferują różnorodne gry losowe, tak...
2025-02-0400 minCooking up GTMDemo of CS2's Custom Object Funnel Tracking, Live Call from an AI SDR, When to Buy an ABM PlatformCharlie and Crissy run through a live demo of our custom object funnel tracking method in Salesforce, chat to an AI SDR live on the podcast, and discuss when you should and shouldn't buy an ABM platform. 00:00 Intro02:27 Live Demo of Our Funnel Object Tracking: we walk through a screen share of our custom object funnel/lifecycle/pipeline method and show a few use cases (Here is the link if you want to watch the demo on Youtube https://www.youtube.com/watch?v=BUuOBmysM4U)25:14 Live Call from an AI SDR: we...
2024-12-0243 minThe Revenue Growth ArchitectsDemo of CS2's Custom Object Funnel Tracking, Live Call from an AI SDR, When to Buy an ABM PlatformCharlie and Crissy run through a live demo of our custom object funnel tracking method in Salesforce, chat to an AI SDR live on the podcast, and discuss when you should and shouldn't buy an ABM platform. 00:00 Intro02:27 Live Demo of Our Funnel Object Tracking: we walk through a screen share of our custom object funnel/lifecycle/pipeline method and show a few use cases (Here is the link if you want to watch the demo on Youtube https://www.youtube.com/watch?v=BUuOBmysM4U)25:14 Live Call from an AI SDR: we...
2024-12-0243 min
Tech Girl TalksFEED THE TROLLS Ep 22 ft Thorin & KingT: Falcons in CS2: S1mple, Team Origins & Financial Fallout
The Falcons’ Entry into CS2: Roster Moves, S1mple, and Competitive Impact | Counter-Strike Podcast
Recorded 25 September 2024
Join @Thooorin @KingT_CS2 and me as we dive deep into the Falcons’ entry into Counter-Strike 2 (CS2). We break down their ambitious roster plans, player salaries, and how key decisions could shape the future of their team. We discuss how the Falcons’ influence compares to teams like ENCE and Heroic, and the role of agents in the evolving CS scene.
The conversation also explores the broader effects on competitive CS, especially with a rumored S1mple loan deal, and whether the Falcons’ unlimited budget is hu...
2024-10-1256 minCooking up GTM202 - How to Build a Valuable RevOps RoadmapIf you feel like an order taker, simply responding reactively to incoming requests rather than taking the time to think strategically, or you struggle to get anything “valuable” completed at your org, a RevOps roadmap might be what you’re missing.In this episode of The Revenue Growth Architects, we’re working through how to build out a RevOps roadmap that is going to be valuable to the business but also can be executed efficiently by you, your team, or your shared resources effectively. We will talk you through the same process we use when we engage our own...
2024-02-2610 minThe Revenue Growth Architects202 - How to Build a Valuable RevOps RoadmapIf you feel like an order taker, simply responding reactively to incoming requests rather than taking the time to think strategically, or you struggle to get anything “valuable” completed at your org, a RevOps roadmap might be what you’re missing.In this episode of The Revenue Growth Architects, we’re working through how to build out a RevOps roadmap that is going to be valuable to the business but also can be executed efficiently by you, your team, or your shared resources effectively. We will talk you through the same process we use when we engage our own...
2024-02-2610 min
Sum IT Up: CMMC News RoundupCS2 Boston PreviewRegister for CS2 | Boston here: https://cs2.cloud/boston
It's almost Springtime and that means it's almost time for another CS2 conference. CS2 Boston will be the 13th event in the series and, as always, there's an all-star lineup covering every nook and cranny of DFARS, NIST, and CMMC.
Podcast listeners get 20% off registration with the code SUMITUPBOSTON
Episode Links:
CS2 Boston: https://cs2.cloud/boston
DoD video overview: https://youtu.be/DqRf0DiVBVI?si=rDYWHsAHr6jwPPVm
2024-02-2235 minCooking up GTM198 - How to Architect Your Funnel The Right WayOver the past 9 years of running CS2, we have worked on A LOT of funnel projects. So much so that funnel architecture is a key foundational area where we feel like we drive the most impact for clients. Why? Because most of the time organizations are not doing it the right way and we have truly taken the time to figure out the best way to operationalize the funnel and what small things should be avoided for better adoption.In this episode of The Revenue Growth Architects, we’re taking you through rebuilding the funnel from scratch—and...
2024-01-2927 minThe Revenue Growth Architects198 - How to Architect Your Funnel The Right WayOver the past 9 years of running CS2, we have worked on A LOT of funnel projects. So much so that funnel architecture is a key foundational area where we feel like we drive the most impact for clients. Why? Because most of the time organizations are not doing it the right way and we have truly taken the time to figure out the best way to operationalize the funnel and what small things should be avoided for better adoption.In this episode of The Revenue Growth Architects, we’re taking you through rebuilding the funnel from scratch—and...
2024-01-2927 minCooking up GTM193 - Hubspot is making big moves. Let’s talk about it.What’s the best marketing automation platform? It wasn’t that long ago that when clients were looking for an enterprise grade solution they did not consider Hubspot. At CS2, for example, migrating clients from Hubspot to Marketo was commonplace.It seems the times are changing and Hubspot has stepped up to the plate to become a more robust platform that fit’s a company’s needs even as businesses grow beyond those early start-up stages. Particularly in the last year, there’s less and less of a reason to move off of Hubspot.In this episo...
2023-12-1818 minThe Revenue Growth Architects193 - Hubspot is making big moves. Let’s talk about it.What’s the best marketing automation platform? It wasn’t that long ago that when clients were looking for an enterprise grade solution they did not consider Hubspot. At CS2, for example, migrating clients from Hubspot to Marketo was commonplace.It seems the times are changing and Hubspot has stepped up to the plate to become a more robust platform that fit’s a company’s needs even as businesses grow beyond those early start-up stages. Particularly in the last year, there’s less and less of a reason to move off of Hubspot.In this episo...
2023-12-1818 minCooking up GTM186 - When Is It Time to Expand Your Marketing Ops Team?Whether you’re expanding from a mighty Marketing Ops team of one or adding headcount to an already established crew, what are the best practices for growing your Marketing Operations team?In this episode of The Revenue Growth Architects, we’re sharing a framework we’ve used internally at CS2 and with our clients to determine how and when to build out your marketing ops team. Simplify your hiring practices by considering our four framework pillars: splitting the workload between Marketing Ops and Campaign Ops, closing your teams’ skill gaps, considering future business needs, and preparing for increase...
2023-10-3032 minThe Revenue Growth Architects186 - When Is It Time to Expand Your Marketing Ops Team?Whether you’re expanding from a mighty Marketing Ops team of one or adding headcount to an already established crew, what are the best practices for growing your Marketing Operations team?In this episode of The Revenue Growth Architects, we’re sharing a framework we’ve used internally at CS2 and with our clients to determine how and when to build out your marketing ops team. Simplify your hiring practices by considering our four framework pillars: splitting the workload between Marketing Ops and Campaign Ops, closing your teams’ skill gaps, considering future business needs, and preparing for increase...
2023-10-3032 min
HLTV Confirmed - Counter-Strike PodcastSPUNJ rants on CS2; IEM Sydney takeaways | HLTV Confirmed S6E78In this episode of Confirmed, we talk everything related to IEM Sydney, the first big CS2 LAN: the issues with the game, how the new mechanics work, and how the teams played in the new game.
➡️ Follow us for updates: https://twitter.com/HLTVconfirmed
📺 Watch live: https://twitch.tv/HLTVorg
🔊 Listen to audio (Spotify, iTunes, Google): https://anchor.fm/hltv
HLTV Confirmed is presented by SteelSeries, 22BET, and TradeIt.gg.
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2023-10-192h 27HLTV Confirmed - Counter-Strike PodcastCS2 esports ready? zonic to Falcons; Heroic-Astralis shuffle? | HLTV Confirmed S6E76Roster talk time! Talking about zonic to Falcons, Snax to GL, Liquid benching Rainwaker moves as well as rumored BoombI4 to Cloud9 and Astralis-Heroic shuffle. In the second half, we go in-depth about whether or not CS2 is ready for competitive play and the game's issues.
➡️ Follow us for updates: https://twitter.com/HLTVconfirmed
📺 Watch live: https://twitch.tv/HLTVorg
🔊 Listen to audio (Spotify, iTunes, Google): https://anchor.fm/hltv
HLTV Confirmed is presented by SteelSeries, 22BET, and TradeIt.gg.
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2023-10-042h 25The Revenue Growth Architects182 - Should You Track Pre-Sales Ready Stages?It’s time to rethink the sales funnel. In this episode of The Revenue Growth Architects, our hosts are once again joined by CS2’s Chief Architect & Analyst, Alison Rouse, to delve into the history of tracking pre-sales ready stages (anything before MQL) and why marketers still insist on reporting on them, and why you should rethink including them in your funnel tracking but still report on them in a way that is actually useful. Tune in to get our perspective that you may have never thought about until now!
2023-10-0224 minCooking up GTM182 - Should You Track Pre-Sales Ready Stages?It’s time to rethink the sales funnel. In this episode of The Revenue Growth Architects, our hosts are once again joined by CS2’s Chief Architect & Analyst, Alison Rouse, to delve into the history of tracking pre-sales ready stages (anything before MQL) and why marketers still insist on reporting on them, and why you should rethink including them in your funnel tracking but still report on them in a way that is actually useful. Tune in to get our perspective that you may have never thought about until now!
2023-10-0224 minCooking up GTM176 - 3 Steps To Getting The Buy-In You Need For Your Marketing Ops ProjectsOne of the biggest keys to having success in your role and your projects in operations is getting buy-in from your team, your stakeholders, and executive leadership (aka CRO, CMO etc). But sometimes, as many of us likely know, this can be tough.So this week we asked CS2's Director of Marketing Operations, Christie Fusco, to hit the pod and break down three key steps to getting the buy-in you're looking for.Learn from Christie how to:Tie the projects you need buy-in for to key business objectivesMarket your wins internally through data...
2023-08-2126 minThe Revenue Growth Architects176 - 3 Steps To Getting The Buy-In You Need For Your Marketing Ops ProjectsOne of the biggest keys to having success in your role and your projects in operations is getting buy-in from your team, your stakeholders, and executive leadership (aka CRO, CMO etc). But sometimes, as many of us likely know, this can be tough.So this week we asked CS2's Director of Marketing Operations, Christie Fusco, to hit the pod and break down three key steps to getting the buy-in you're looking for.Learn from Christie how to:Tie the projects you need buy-in for to key business objectivesMarket your wins internally through data...
2023-08-2126 minThe Revenue Growth Architects174 - How to Build Revenue Growth Architecture from the Ground Up (A CS2 Client Story)Cassie Vitelli, VP of Marketing at Litify, joins this week to share her experience building their Revenue Growth Architecture with CS2. When Cassie took over the marketing team, they did not have a strong operational foundation built out, which was a first-time dilemma for her. After selecting and working with CS2, her experience drastically turned around after building a dependable funnel that not only improved their sales process and buyer journey but also one that could be leveraged to make better decisions as a leader. Tune in to this week's episode to learn from a...
2023-08-0726 minCooking up GTM174 - How to Build Revenue Growth Architecture from the Ground Up (A CS2 Client Story)Cassie Vitelli, VP of Marketing at Litify, joins this week to share her experience building their Revenue Growth Architecture with CS2. When Cassie took over the marketing team, they did not have a strong operational foundation built out, which was a first-time dilemma for her. After selecting and working with CS2, her experience drastically turned around after building a dependable funnel that not only improved their sales process and buyer journey but also one that could be leveraged to make better decisions as a leader. Tune in to this week's episode to learn from a...
2023-08-0726 min
Cooking up GTM171 - Why A Custom Object Is Our Favorite Way Of Tracking The FunnelOn this week's episode, we welcome one of our favorite guests - Alison Rouse, Chief Architect and Analyst at CS2, to talk about why using a custom object to track your funnel is our preferred method.Historically marketers have been stuck with some less-than-ideal solutions to track their funnel properly. Whether it's only on the lead/contact object and losing out on multi-journeys and causing inaccurate data, or having to invest money into solutions that are separate from your CRM, trying to track the funnel has always felt "hard."Well - Alison has a solution...
2023-07-2130 minThe Revenue Growth Architects171 - Why A Custom Object Is Our Favorite Way Of Tracking The FunnelOn this week's episode, we welcome one of our favorite guests - Alison Rouse, Chief Architect and Analyst at CS2, to talk about why using a custom object to track your funnel is our preferred method.Historically marketers have been stuck with some less-than-ideal solutions to track their funnel properly. Whether it's only on the lead/contact object and losing out on multi-journeys and causing inaccurate data, or having to invest money into solutions that are separate from your CRM, trying to track the funnel has always felt "hard."Well - Alison has a solution...
2023-07-2130 min
The Revenue Growth Architects171 - Why a Custom Object is Our Favorite Way of Tracking the FunnelOn this week's episode, we welcome one of our favorite guests - Alison Rouse, Chief Architect and Analyst at CS2, to talk about why using a custom object to track your funnel is our preferred method.Historically marketers have been stuck with some less-than-ideal solutions to track their funnel properly. Whether it's only on the lead/contact object and losing out on multi-journeys and causing inaccurate data, or having to invest money into solutions that are separate from your CRM, trying to track the funnel has always felt "hard."Well - Alison has a solution...
2023-07-1731 min
Cooking up GTM169 - Tiering Your MQLs for Better Follow-Up and ConversionIn this episode of Revenue Growth Architects, Matt Cronk, Director of Marketing Operations at CS2, joins Xander to discuss why it's necessary to "tier" your MQLs and how it can drastically improve both your lead follow-up and improve the buyer experience.In this episode, we cover:How you should treat your 'Handraiser' or 'Hot' leads compared to your 'Warm' leads to optimize both of their journeys. How lumping all MQLs together can skew your analytics and risk misguiding your optimization efforts.Some handy tips on separating online and offline hot leads, activating this in your systems...
2023-07-0323 minThe Revenue Growth Architects169 - Tiering Your MQLs for Better Follow-Up and ConversionIn this episode of Revenue Growth Architects, Matt Cronk, Director of Marketing Operations at CS2, joins Xander to discuss why it's necessary to "tier" your MQLs and how it can drastically improve both your lead follow-up and improve the buyer experience.In this episode, we cover:How you should treat your 'Handraiser' or 'Hot' leads compared to your 'Warm' leads to optimize both of their journeys. How lumping all MQLs together can skew your analytics and risk misguiding your optimization efforts.Some handy tips on separating online and offline hot leads, activating this in your systems...
2023-07-0323 minHLTV Confirmed - Counter-Strike PodcastCS2 Mirage update, roster rumors, Major was... fine? | HLTV Confirmed S6E61In this episode of Confirmed we're catching up with the Paris Major playoffs and everything that went next: IEM Dallas, BLAST Washington, and CS2 update that brought Mirage & new loadout.
➡️ Follow us for updates: https://twitter.com/HLTVconfirmed
📺 Watch live: https://twitch.tv/HLTVorg
🔊 Listen to audio (Spotify, iTunes, Google): https://anchor.fm/hltv
HLTV Confirmed is presented by Xtrfy, N1 Bet, and BitSkins.
🎧 SteelSeries: https://steelseri.es/s12
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2023-06-082h 58
Cooking up GTM165 - Next Level Nine-to-Five: How to Elevate Your CareerLooking for the next promotion in your career? Are you hungry for growth, but not sure if you're interested in managing people? We've got you covered. On this week's episode, Claire Pockell-Wilson, CS2's Senior Manager of People Operations, joins Xander to discuss how to shift career development talk into a new perspective. We're challenging conventional wisdom, discussing not just career growth, but how you can lead, inspire, and instigate change, regardless of your current job title.We break down some alternative routes for professional growth that don't have to necessarily involve conventional ladder-climbing, such...
2023-06-0546 minThe Revenue Growth Architects165 - Next Level Nine-to-Five: How to Elevate Your CareerLooking for the next promotion in your career? Are you hungry for growth, but not sure if you're interested in managing people? We've got you covered. On this week's episode, Claire Pockell-Wilson, CS2's Senior Manager of People Operations, joins Xander to discuss how to shift career development talk into a new perspective. We're challenging conventional wisdom, discussing not just career growth, but how you can lead, inspire, and instigate change, regardless of your current job title.We break down some alternative routes for professional growth that don't have to necessarily involve conventional ladder-climbing, such...
2023-06-0546 min
The Revenue Growth Architects163 - A New Hope: Your Marketing Automation Platform's Fresh StartCS2 is taking you on an epic journey in a galaxy not too far away. This is a new mini-series, where we walk you through the many phases of a brand-new Marketing Automation platform. In this episode, we're joined by industry veterans Gany and Brian as we tackle the intimidating yet exhilarating task of establishing a fresh start in your Marketing Automation platform.In this episode, we'll be navigating:The Prep-work: To rebuild or not to rebuild? We'll weigh the pros and cons of each approach. Gany and Brian will guide you through the need for...
2023-05-2948 minCooking up GTM163 - A New Hope: Your Marketing Automation Platform's Fresh StartCS2 is taking you on an epic journey in a galaxy not too far away. This is a new mini-series, where we walk you through the many phases of a brand-new Marketing Automation platform. In this episode, we're joined by industry veterans Gany and Brian as we tackle the intimidating yet exhilarating task of establishing a fresh start in your Marketing Automation platform.In this episode, we'll be navigating:The Prep-work: To rebuild or not to rebuild? We'll weigh the pros and cons of each approach. Gany and Brian will guide you through the need for...
2023-05-2948 min
The Revenue Growth Architects160 - Maximizing Your SFDC Campaign Performance: Solving the "Where/What" ChallengeAre you struggling to measure the impact of your marketing channels and track the origin of your leads? You're not alone! This week on The Revenue Growth Architects Podcast, Nina Valtcheva, Director of Solutions Architecture at CS2, comes back to chat about how to unravel the mystery of SFDC Campaign/Channel Tracking and help you master the art of attribution.In this information-packed episode, we'll cover:The Where/What Challenge: Discover how to track how someone got to your content and what they converted on, and learn about the different methods to set up your SFDC...
2023-05-0843 minCooking up GTM160 - Maximizing Your SFDC Campaign Performance: Solving the "Where/What" ChallengeAre you struggling to measure the impact of your marketing channels and track the origin of your leads? You're not alone! This week on The Revenue Growth Architects Podcast, Nina Valtcheva, Director of Solutions Architecture at CS2, comes back to chat about how to unravel the mystery of SFDC Campaign/Channel Tracking and help you master the art of attribution.In this information-packed episode, we'll cover:The Where/What Challenge: Discover how to track how someone got to your content and what they converted on, and learn about the different methods to set up your SFDC...
2023-05-0843 min
The Revenue Growth Architects158 - Best in Class Campaign Operations ProcessIs your campaign operations process a little chaotic? Do you want to scale up your campaigns without adding stress? In this week's episode of The Revenue Growth Architects, Jerel Allen and Ruben Rangel, two of CS2's top Campaign Ops experts, sit down to discuss the do's and don'ts of campaign operations that will help you scale your campaigns like never before.In this episode, we dive into the key components of a best-in-class Campaign Ops process, covering aspects like:• The importance of having a project management tool and a well-defined request process, and the ne...
2023-05-0140 minCooking up GTM158 - Best in Class Campaign Operations ProcessIs your campaign operations process a little chaotic? Do you want to scale up your campaigns without adding stress? In this week's episode of The Revenue Growth Architects, Jerel Allen and Ruben Rangel, two of CS2's top Campaign Ops experts, sit down to discuss the do's and don'ts of campaign operations that will help you scale your campaigns like never before.In this episode, we dive into the key components of a best-in-class Campaign Ops process, covering aspects like:• The importance of having a project management tool and a well-defined request process, and the ne...
2023-05-0140 min
The Revenue Growth Architects157 - The Power of Nurture: How to Build Lasting Relationships with Your CustomersAre you looking to build a top-notch nurture strategy that effectively engages your audience and drives results? Dive into this insightful episode of The Revenue Growth Architects, where CS2's Joy Martinez joins Xander to explore the ins and outs of creating a successful nurture campaign.We broke down some essential aspects to consider when building a nurture strategy: • Establishing clear goals and reporting needs • Understanding entry and exit points for a seamless sales funnel experience • Crafting content that speaks to your audience at every stage of the buyer's journey (ToFu, MoFu...
2023-04-2442 minCooking up GTM157 - The Power of Nurture: How to Build Lasting Relationships with Your CustomersAre you looking to build a top-notch nurture strategy that effectively engages your audience and drives results? Dive into this insightful episode of The Revenue Growth Architects, where CS2's Joy Martinez joins Xander to explore the ins and outs of creating a successful nurture campaign.We broke down some essential aspects to consider when building a nurture strategy: • Establishing clear goals and reporting needs • Understanding entry and exit points for a seamless sales funnel experience • Crafting content that speaks to your audience at every stage of the buyer's journey (ToFu, MoFu...
2023-04-2442 minThe Revenue Growth Architects155 - Scaling Your Nurture Programs in MarketoGet ready to get technical with us, because in today's episode of fwd:thinking, we dive into the art of building a successful nurture program within Marketo.Colton Slauson, Senior Manager of Marketing Operations at CS2, joins us to share some valuable insights on how to approach this project.Specifically, we'll be talking about how to:Start with a solid plan and identify your nurture audiences.Overcome common hurdles by creating a repeatable process with set guidelines.Prioritize effective reporting to evaluate and optimize your nurture programs.We’re getting detailed today, so...
2023-04-1043 minCooking up GTM155 - Scaling Your Nurture Programs in MarketoGet ready to get technical with us, because in today's episode of fwd:thinking, we dive into the art of building a successful nurture program within Marketo.Colton Slauson, Senior Manager of Marketing Operations at CS2, joins us to share some valuable insights on how to approach this project.Specifically, we'll be talking about how to:Start with a solid plan and identify your nurture audiences.Overcome common hurdles by creating a repeatable process with set guidelines.Prioritize effective reporting to evaluate and optimize your nurture programs.We’re getting detailed today, so...
2023-04-1043 minThe Revenue Growth Architects154 - Stop Struggling With Data EnrichmentIn this episode, Xander is joined by CS2's Director of Solutions Architecture, Nina Valtcheva to talk about an essential need for your business, data enrichment.If you can optimize your enrichment process, you'll improve your database's health, completeness, and accuracy - a win for both marketing AND sales teams!Join us as we break down:What is data enrichment and why is it usefulHow to build a business case if you don't already have a data enrichment toolWhat to do (and not do) when setting up a data enrichment tool, andHow to measure...
2023-04-0341 minCooking up GTM154 - Stop Struggling With Data EnrichmentIn this episode, Xander is joined by CS2's Director of Solutions Architecture, Nina Valtcheva to talk about an essential need for your business, data enrichment.If you can optimize your enrichment process, you'll improve your database's health, completeness, and accuracy - a win for both marketing AND sales teams!Join us as we break down:What is data enrichment and why is it usefulHow to build a business case if you don't already have a data enrichment toolWhat to do (and not do) when setting up a data enrichment tool, andHow to measure...
2023-04-0341 minHLTV Confirmed - Counter-Strike PodcastCS2 rants, FaZe win EPL, HUNDEN saga lives on (feat. moses) | HLTV Confirmed S6E54 (CS Podcast)moses joins Confirmed to talk about new turn of HUNDEN drama, more reflections on CS2 (including rants from SPUNJ), EG & Stewie2K updates, CS2 PGL Major in Denmark, FaZe winning EPL & Grand Slam, and more.
➡️ Follow us for updates: https://twitter.com/HLTVconfirmed
📺 Watch live: https://twitch.tv/HLTVorg
🔊 Listen to audio (Spotify, iTunes, Google): https://anchor.fm/hltv
HLTV Confirmed is presented by Xtrfy, N1 Bet, and BitSkins.
🎧 SteelSeries: https://steelseri.es/s12
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2023-03-292h 55The Revenue Growth Architects153 - How to Level Up Your Operations Using the CS2 PRODUCT MethodHow To Level Up Your Operations Using the CS2 PRODUCT MethodToo often, we see clients approaching their roles with a project mindset. A project mindset is a temporary endeavor, with timelines, budgets, endpoints, and deliverables. Project mindsets can make MOps teams feel like they are seen just as order takers who only process incoming tickets.Today, we're going to introduce you to CS2's PRODUCT method. This method focuses on ongoing concerns, and is positioned for strategic conversations that influence business decisions. A product team is never done as long as the product remains on t...
2023-03-2747 minCooking up GTM153 - How to Level Up Your Operations Using the CS2 PRODUCT MethodHow To Level Up Your Operations Using the CS2 PRODUCT MethodToo often, we see clients approaching their roles with a project mindset. A project mindset is a temporary endeavor, with timelines, budgets, endpoints, and deliverables. Project mindsets can make MOps teams feel like they are seen just as order takers who only process incoming tickets.Today, we're going to introduce you to CS2's PRODUCT method. This method focuses on ongoing concerns, and is positioned for strategic conversations that influence business decisions. A product team is never done as long as the product remains on t...
2023-03-2747 minCooking up GTM152 - Lead Scoring Done RightIt's 2023, so why on this forward thinking episode are we still talking about lead scoring? Is using “lead scoring” still relevant?In this episode, CS2's Director of Marketing Operations, Matt Cronk, talks us through how to do lead scoring right. And, disclaimer, we use the term “lead scoring” here, but really it’s setting a priority to prospects so you can optimize where and how sales spends their time - even if you are just sending hand-raisers over to them.So join Matt and Xander as they take a deep dive into why lead scoring is...
2023-03-2047 minThe Revenue Growth Architects152 - Lead Scoring Done RightIt's 2023, so why on this forward thinking episode are we still talking about lead scoring? Is using “lead scoring” still relevant?In this episode, CS2's Director of Marketing Operations, Matt Cronk, talks us through how to do lead scoring right. And, disclaimer, we use the term “lead scoring” here, but really it’s setting a priority to prospects so you can optimize where and how sales spends their time - even if you are just sending hand-raisers over to them.So join Matt and Xander as they take a deep dive into why lead scoring is...
2023-03-2047 minCooking up GTM151 - Technical Debt to Technical Equity: Part 2If you missed last week's episode - Technical Debt to Technical Equity Part 1 - you're going to want to give that a listen first.This week we're bringing you part two, featuring CS2's Senior Salesforce Consultant, Grant Booth, for the second week in a row. We're covering topics including: Apex CPU Limits - what it is and why it mattersWhy you should move to flowsHow to build and run a tech debt projectDisclosure: we recommend checking this episode out on our YouTube channel or our website, cs2marketing.com, because Grant shares his...
2023-03-1347 minThe Revenue Growth Architects151 - Technical Debt to Technical Equity: Part 2If you missed last week's episode - Technical Debt to Technical Equity Part 1 - you're going to want to give that a listen first.This week we're bringing you part two, featuring CS2's Senior Salesforce Consultant, Grant Booth, for the second week in a row. We're covering topics including: Apex CPU Limits - what it is and why it mattersWhy you should move to flowsHow to build and run a tech debt projectDisclosure: we recommend checking this episode out on our YouTube channel or our website, cs2marketing.com, because Grant shares his...
2023-03-1347 minCooking up GTM150 - Technical Debt to Technical Equity Part 1We all talk about technical debt, but talking about it doesn't make it go away. One of our predictions at the start of 2023 was that technical debt was going to skyrocket this year, and companies would struggle to dig themselves out of that hole come 2024. That's one prediction we hope doesn't come true, but it's going to take more than wishful thinking to make that happen.On this week's episode of fwd:thinking, CS2's Sr. SFDC Consultant, Grant Booth, joins us to discuss technical debt: why you need to prioritize fixing it and how to get...
2023-03-0738 minThe Revenue Growth Architects150 - Technical Debt to Technical Equity Part 1We all talk about technical debt, but talking about it doesn't make it go away. One of our predictions at the start of 2023 was that technical debt was going to skyrocket this year, and companies would struggle to dig themselves out of that hole come 2024. That's one prediction we hope doesn't come true, but it's going to take more than wishful thinking to make that happen.On this week's episode of fwd:thinking, CS2's Sr. SFDC Consultant, Grant Booth, joins us to discuss technical debt: why you need to prioritize fixing it and how to get...
2023-03-0738 minCooking up GTM149 - CS2's Tips for Optimizing an Inherited Technology Instance or Marketing Automation InstanceInheriting a new instance can be tricky. You need to understand the context around how things were built, align with the marketing strategy, and identify the business goals related to your marketing automation platform.Once you've uncovered the why, you need to focus on uncovering the "who". Who are your key stakeholders? Who's in charge of using the system, and what are team expectations? And then finally, focus on the "how". How do you get the information you need out of a new instance? What's the first thing you tackle?On this week's episode of...
2023-02-2739 minThe Revenue Growth Architects149 - CS2's Tips for Optimizing an Inherited Technology Instance or Marketing Automation InstanceInheriting a new instance can be tricky. You need to understand the context around how things were built, align with the marketing strategy, and identify the business goals related to your marketing automation platform.Once you've uncovered the why, you need to focus on uncovering the "who". Who are your key stakeholders? Who's in charge of using the system, and what are team expectations? And then finally, focus on the "how". How do you get the information you need out of a new instance? What's the first thing you tackle?On this week's episode of...
2023-02-2739 minThe Revenue Growth Architects148 - CS2's Guide to Account Based Marketing, and How to Make it Work for YouMost marketers have used Account Based Marketing (ABM) strategies before. It's not a new concept by any means. In a sea of multi-colored rubber duckies, you pinpoint the blue ones and focus your marketing there. (Don't know what we mean? Give the episode a listen)What many teams get wrong is that ABM is not just a for large enterprise accounts requiring white glove marketing tactics. You should be using an ABM strategy for all of your accounts.You have to ask yourself:Which buyers should we be targeting?Which buyers should we not be targeting? (Not doing some...
2023-02-2043 minCooking up GTM148 - CS2's Guide to Account Based Marketing, and How to Make it Work for YouMost marketers have used Account Based Marketing (ABM) strategies before. It's not a new concept by any means. In a sea of multi-colored rubber duckies, you pinpoint the blue ones and focus your marketing there. (Don't know what we mean? Give the episode a listen)What many teams get wrong is that ABM is not just a for large enterprise accounts requiring white glove marketing tactics. You should be using an ABM strategy for all of your accounts.You have to ask yourself:Which buyers should we be targeting?Which buyers should we not be targeting? (Not doing some...
2023-02-2043 minCooking up GTM147 - CS2's Guide to Customer and Prospect Communication OrchestrationCS2's Guide to Customer and Prospect Communication OrchestrationOn this week's episode, Xander sits down with Crissy to talk through CS2's Guide to Customer and Prospect Communication Orchestration.In the last several years, companies have brought on more and more technology and adopted more channels to communicate with their prospects and customers. From marketing automation, sales engagement platforms, to social messaging and their product itself, companies are creating disjointed customer experiences with duplicative messages and lack of cohesive efforts across the whole revenue team who work in silos.How we communicate...
2023-02-1342 minThe Revenue Growth Architects147 - CS2's Guide to Customer and Prospect Communication OrchestrationCS2's Guide to Customer and Prospect Communication OrchestrationOn this week's episode, Xander sits down with Crissy to talk through CS2's Guide to Customer and Prospect Communication Orchestration.In the last several years, companies have brought on more and more technology and adopted more channels to communicate with their prospects and customers. From marketing automation, sales engagement platforms, to social messaging and their product itself, companies are creating disjointed customer experiences with duplicative messages and lack of cohesive efforts across the whole revenue team who work in silos.How we communicate...
2023-02-1342 minCooking up GTM146 - Introducing Revenue Growth Architecture and CS2's GROW FrameworkWe've seen a huge growth gap within organizations over the last several years: the executive team wants to grow faster than the operations team has capacity to keep up with. MOps teams want to make impact aligned with the executive priorities, but often times get bogged down in day-to-day tasks and responsibilities. This makes it difficult for their teams to prove their value to the C-Suite.If you relate to this, have no fear. During this week's episode, host Xander Broeffle, and CS2's CEO and CRO, Crissy and Charlie Saunders, introduce a framework that's been in the works...
2023-02-0644 minThe Revenue Growth Architects146 - Introducing Revenue Growth Architecture and CS2's GROW FrameworkWe've seen a huge growth gap within organizations over the last several years: the executive team wants to grow faster than the operations team has capacity to keep up with. MOps teams want to make impact aligned with the executive priorities, but often times get bogged down in day-to-day tasks and responsibilities. This makes it difficult for their teams to prove their value to the C-Suite.If you relate to this, have no fear. During this week's episode, host Xander Broeffle, and CS2's CEO and CRO, Crissy and Charlie Saunders, introduce a framework that's been in the works...
2023-02-0644 minThe Revenue Growth Architects145 - Tips for Effective Marketing Ops Documentation, Training, and EnablementChange - some of us love it, some of us hate it. But no matter which side of the fence you fall on, change is inevitable, especially in business. What's the best way to get buy-in from your team and make the change stick? CS2's Senior Director of Marketing Operations, Joy Martinez, joins us on the fwd:thinking podcast again this week. She breaks down the do's and don'ts of introducing change in your organization, through these three key steps: Building great documentationEmpowering your team through training And enabling them to be successful...
2023-01-3034 minCooking up GTM145 - Tips for Effective Marketing Ops Documentation, Training, and EnablementChange - some of us love it, some of us hate it. But no matter which side of the fence you fall on, change is inevitable, especially in business. What's the best way to get buy-in from your team and make the change stick? CS2's Senior Director of Marketing Operations, Joy Martinez, joins us on the fwd:thinking podcast again this week. She breaks down the do's and don'ts of introducing change in your organization, through these three key steps: Building great documentationEmpowering your team through training And enabling them to be successful...
2023-01-3034 minThe Revenue Growth Architects144 - Top Listener MOps and RevOps Career Questions AnsweredCS2's founder and CEO, Crissy Saunders, knows a thing or two about building a career in operations, starting an agency, and consulting in general! And over the past few months, she has received dozens of questions on LinkedIn from others looking to do the same. So this week, Xander sat down with Crissy to get her answers to a few of the top ones. Whether you are looking to make a career change to an operator supporting the revenue team, looking to get into independent consulting or building a small agency, or thinking about how a...
2023-01-2350 minCooking up GTM144 - Top Listener MOps and RevOps Career Questions AnsweredCS2's founder and CEO, Crissy Saunders, knows a thing or two about building a career in operations, starting an agency, and consulting in general! And over the past few months, she has received dozens of questions on LinkedIn from others looking to do the same. So this week, Xander sat down with Crissy to get her answers to a few of the top ones. Whether you are looking to make a career change to an operator supporting the revenue team, looking to get into independent consulting or building a small agency, or thinking about how a...
2023-01-2350 minThe Revenue Growth Architects142 - Team CS2'S Predictions for 20232022 was another unexpected year that we couldn't predict in the B2B SaaS and tech space. During the summer, companies were all in the thick of a talent war and now heading in 2023, many companies have had to do layoffs and are on hiring freezes. But even though this space feels unpredictable, we wanted to come to the podcast like we have done over the years with our team's predictions for 2023 in marketing, sales and operations and B2B SaaS in general.Join Xander Broeffle as he sits down with Crissy and Charlie to talk thro...
2023-01-0953 minCooking up GTM142 - Team CS2'S Predictions for 20232022 was another unexpected year that we couldn't predict in the B2B SaaS and tech space. During the summer, companies were all in the thick of a talent war and now heading in 2023, many companies have had to do layoffs and are on hiring freezes. But even though this space feels unpredictable, we wanted to come to the podcast like we have done over the years with our team's predictions for 2023 in marketing, sales and operations and B2B SaaS in general.Join Xander Broeffle as he sits down with Crissy and Charlie to talk thro...
2023-01-0953 minThe Revenue Growth Architects141 - CS2'S Guide to Revenue Planning with Alison RouseCS2'S Guide to Revenue Planning It's the end of year and many revenue teams are looking to do their revenue planning and tapping operators to help work with finance to do so. However, from our experience, companies are often missing the proper data or practices in order to revenue plan with success.So want to be the hero and lead this important project successfully? We got you!On the podcast this week, new host Xander Broeffle interviews Alison Rouse, CS2's VP of Solution Architecture and Analytics as she walks...
2022-12-1939 minCooking up GTM141 - CS2'S Guide to Revenue Planning with Alison RouseCS2'S Guide to Revenue Planning It's the end of year and many revenue teams are looking to do their revenue planning and tapping operators to help work with finance to do so. However, from our experience, companies are often missing the proper data or practices in order to revenue plan with success.So want to be the hero and lead this important project successfully? We got you!On the podcast this week, new host Xander Broeffle interviews Alison Rouse, CS2's VP of Solution Architecture and Analytics as she walks...
2022-12-1939 minThe Revenue Growth Architects138 - Making the Case for RevOp/MOps Resources and Budget to ExecsMaking the case for budget and resources for RevOps or MOps is..... tough. Especially when you are trying to get the buy-in from execs like your CMO or CEO.But why is it so difficult?What are the negatives impacts that they care most about that are tied to being under-resourced?What can you do to make it so you can get enough resources?What types of resources or support should you be looking for?Well, we cover all over that and more in today's episode. Join...
2022-11-2843 minCooking up GTM138 - Making the Case for RevOp/MOps Resources and Budget to ExecsMaking the case for budget and resources for RevOps or MOps is..... tough. Especially when you are trying to get the buy-in from execs like your CMO or CEO.But why is it so difficult?What are the negatives impacts that they care most about that are tied to being under-resourced?What can you do to make it so you can get enough resources?What types of resources or support should you be looking for?Well, we cover all over that and more in today's episode. Join...
2022-11-2843 minCooking up GTM137 - Tips for Building a Strong Team Culture - Claire Pockell Wilson, Sr Manager of People Operations at CS2Building a strong team culture is hard. Especially while remote. And especially as your team grows.But how do you maintain the same level of connection for the team while also ensuring they feel supported and are growing as you add on more people?Well, on this week's podcast our very own Sr. Manager of People Operations, Claire Pockell-Wilson, takes us through why culture is so important and dives deep into some of the many programs and tactics she has rolled out or refined here at CS2 to maintain our strong culture based...
2022-11-2143 minThe Revenue Growth Architects137 - Tips for Building a Strong Team Culture - Claire Pockell Wilson, Sr Manager of People Operations at CS2Building a strong team culture is hard. Especially while remote. And especially as your team grows.But how do you maintain the same level of connection for the team while also ensuring they feel supported and are growing as you add on more people?Well, on this week's podcast our very own Sr. Manager of People Operations, Claire Pockell-Wilson, takes us through why culture is so important and dives deep into some of the many programs and tactics she has rolled out or refined here at CS2 to maintain our strong culture based...
2022-11-2143 minCooking up GTM136 - CS2's Guide to Handling Common MAP Security RisksDo you know that your marketing automation system can easily be attacked or threatened? And these attacks, when not handled properly or prepared for, can really impact not only your reputation, but your customer experience and trust with your whole revenue team, especially sales?It's better to be prepared than surprised, so this episode is a must listen if you manage the marketing automation platform for your org.This week, we introduce our new cohost Xander Broeffle, Director of MOps at CS2, and he joins Crissy and Charlie to dive into two very...
2022-11-1432 minThe Revenue Growth Architects136 - CS2's Guide to Handling Common MAP Security RisksDo you know that your marketing automation system can easily be attacked or threatened? And these attacks, when not handled properly or prepared for, can really impact not only your reputation, but your customer experience and trust with your whole revenue team, especially sales?It's better to be prepared than surprised, so this episode is a must listen if you manage the marketing automation platform for your org.This week, we introduce our new cohost Xander Broeffle, Director of MOps at CS2, and he joins Crissy and Charlie to dive into two very...
2022-11-1432 minCooking up GTM135 - So you want to switch MAPs?You or your team is discussing switching marketing automation platforms. But wait! Are you about to make the right decision? After listening to this podcast episode you will find out! Join me and CS2’s very own Xander Broeffle, Director of MOps, as we dive deep into all the things to consider and plan for before you switch MAPs. We cover: The right reasons to switchThe wrong reasons to switchThe requirements you need to gather and assess before selecting a new MAPHow to plan appropriately for the switchAnd, how to really...
2022-11-0748 minThe Revenue Growth Architects135 - So you want to switch MAPs?You or your team is discussing switching marketing automation platforms. But wait! Are you about to make the right decision? After listening to this podcast episode you will find out! Join me and CS2’s very own Xander Broeffle, Director of MOps, as we dive deep into all the things to consider and plan for before you switch MAPs. We cover: The right reasons to switchThe wrong reasons to switchThe requirements you need to gather and assess before selecting a new MAPHow to plan appropriately for the switchAnd, how to really...
2022-11-0748 minCooking up GTM134 - The Big Benefits of Identifying You and Your Team's "Strengths"So many times we position and measure people on our ops teams based on their technical skills. But how do we actually understand what someone’s true strengths are? These aren’t skills they learn or train themselves, but really the traits they just naturally have that can help them be successful and energized. So this week, we have our very own Sr. Director of MOps, Joy Martinez, on the podcast to talk all about one her favorite topics, strengths, and how mangers and individuals can identify their own and their team’s strengths and use that...
2022-10-3149 minThe Revenue Growth Architects134 - The Big Benefits of Identifying You and Your Team's "Strengths"So many times we position and measure people on our ops teams based on their technical skills. But how do we actually understand what someone’s true strengths are? These aren’t skills they learn or train themselves, but really the traits they just naturally have that can help them be successful and energized. So this week, we have our very own Sr. Director of MOps, Joy Martinez, on the podcast to talk all about one her favorite topics, strengths, and how mangers and individuals can identify their own and their team’s strengths and use that...
2022-10-3149 minCooking up GTM133 - A Deep Dive into Marketing ROI with Alison Rouse, VP of Solutions Architecture and Analytics @ CS2Measuring ROI on marketing is probably one of the trickiest things to do for operators and analysts.There are so many things to consider from your campaign structure, how you track cost, and even what tools to use.But this week, our very own VP of Solutions Architecture and Analytics Alison Rouse will dive into another meaty topic for analytics - and that is yup, marketing ROI!On the podcast we will dive into:The definition of ROI and the different types you can measure for marketingWhat pitfalls or issues you can...
2022-10-2441 minThe Revenue Growth Architects133 - A Deep Dive into Marketing ROI with Alison Rouse, VP of Solutions Architecture and Analytics @ CS2Measuring ROI on marketing is probably one of the trickiest things to do for operators and analysts.There are so many things to consider from your campaign structure, how you track cost, and even what tools to use.But this week, our very own VP of Solutions Architecture and Analytics Alison Rouse will dive into another meaty topic for analytics - and that is yup, marketing ROI!On the podcast we will dive into:The definition of ROI and the different types you can measure for marketingWhat pitfalls or issues you can...
2022-10-2441 minThe Revenue Growth Architects132 - Tips for Creating an Effective Lead Scoring Model - A CS2 Case StudyLead scoring is getting a lot of hate recently. You know, the same hate MQLs get. But like MQLs, is it warranted or are people just doing it wrong or using it for the wrong purpose?On this week's episode, Charlie sits back down with Crissy again to dive deep into a lead scoring project they have done for a client and repeatedly iterated on over the 10 months. In the episode, Crissy will give her tips on:What you need to do ahead of creating a lead scoring model to make it effectiveWhat analysis and modeling...
2022-10-1744 minCooking up GTM132 - Tips for Creating an Effective Lead Scoring Model - A CS2 Case StudyLead scoring is getting a lot of hate recently. You know, the same hate MQLs get. But like MQLs, is it warranted or are people just doing it wrong or using it for the wrong purpose?On this week's episode, Charlie sits back down with Crissy again to dive deep into a lead scoring project they have done for a client and repeatedly iterated on over the 10 months. In the episode, Crissy will give her tips on:What you need to do ahead of creating a lead scoring model to make it effectiveWhat analysis and modeling...
2022-10-1744 minThe Revenue Growth Architects[REWIND] Dealing with MOps StressThis week we have a new REWIND episode where Crissy and Charlie (CS2) will give their thoughts and comments on a past episode including things that have maybe changed or adding on to advice they gave that they have learned since. After the 10 minutes of going down memory lane, you can listen to the full original recording of “Dealing With MOps Stress”. Enjoy!
2022-07-1839 minCooking up GTM[REWIND] Dealing with MOps StressThis week we have a new REWIND episode where Crissy and Charlie (CS2) will give their thoughts and comments on a past episode including things that have maybe changed or adding on to advice they gave that they have learned since. After the 10 minutes of going down memory lane, you can listen to the full original recording of “Dealing With MOps Stress”. Enjoy!
2022-07-1839 minThe Revenue Growth Architects[REWIND] 7 Essential Steps To Elevate Your Career in Marketing OpsThis week we have a new REWIND episode where Crissy and Charlie (CS2) will give their thoughts and comments on a past episode including things that have maybe changed or adding on to advice they gave that they have learned since. After the 10 minutes of going down memory lane, you can listen to the full original recording of “7 Essential Steps To Elevate Your Career In Marketing Ops”. Enjoy!
2022-07-1133 minCooking up GTM[REWIND] 7 Essential Steps To Elevate Your Career in Marketing OpsThis week we have a new REWIND episode where Crissy and Charlie (CS2) will give their thoughts and comments on a past episode including things that have maybe changed or adding on to advice they gave that they have learned since. After the 10 minutes of going down memory lane, you can listen to the full original recording of “7 Essential Steps To Elevate Your Career In Marketing Ops”. Enjoy!
2022-07-1133 minCooking up GTM119 - Designing a Customer Experience with End User Privacy in Mind I Xander Broeffle, Director of Marketing Operations at CS2So many times we create process with our internal users in mind without really thinking about the impact on our end users. And now more than ever when our prospects are taking on the buyer journey on their own and really value their privacy, it is time we took a difference look at how we create and operationalize that customer experience with that in mind. On this week's episode, our very own Director of MOps, Xander Broeffle takes us through why this is important and how you and your marketing team can really change their mindset when...
2022-06-2048 minThe Revenue Growth Architects119 - Designing a Customer Experience with End User Privacy in Mind I Xander Broeffle, Director of Marketing Operations at CS2So many times we create process with our internal users in mind without really thinking about the impact on our end users. And now more than ever when our prospects are taking on the buyer journey on their own and really value their privacy, it is time we took a difference look at how we create and operationalize that customer experience with that in mind. On this week's episode, our very own Director of MOps, Xander Broeffle takes us through why this is important and how you and your marketing team can really change their mindset when...
2022-06-2048 minCooking up GTM111 - What It's Like To Work At CS2In this week's episode, CEO, Crissy, and COO, Charlie take us behind the scenes at CS2 and talk about our culture, values, and teamwork tactics that make our dreams (and our client's dreams) work! We're answering questions about what a client relationship looks like with CS2 as well as the dynamics within our team. We all know marketing operations is a fast-moving field and has grown dramatically within the past few years so we'll share our favorite tips on how we are elevating the MOps practice and the people in it. So be sure to tune into...
2022-04-2526 minThe Revenue Growth Architects111 - What It's Like To Work At CS2In this week's episode, CEO, Crissy, and COO, Charlie take us behind the scenes at CS2 and talk about our culture, values, and teamwork tactics that make our dreams (and our client's dreams) work! We're answering questions about what a client relationship looks like with CS2 as well as the dynamics within our team. We all know marketing operations is a fast-moving field and has grown dramatically within the past few years so we'll share our favorite tips on how we are elevating the MOps practice and the people in it. So be sure to tune into...
2022-04-2526 minCooking up GTM103 - How to Control Your MOps Order of Operations | Brad Couture, Sr. Marketing Operations Manager, CS2In this week's episode we are joined by one of our new team members Brad Couture who is our Sr. Manager of Marketing Ops but at the time was working for a Boston start-up Tulip as their Marketing Operations Manager. Brad joined us to discuss why order of operations is important for marketing ops, how it can impact your systems, and then dives into how Marketo users can leverage the executable campaigns feature in order to take back control. While we dive into Marketo-specific tactics in this episode, you should still listen in even if you aren't a Marketo...
2022-02-2842 minThe Revenue Growth Architects103 - How to Control Your MOps Order of Operations | Brad Couture, Sr. Marketing Operations Manager, CS2In this week's episode we are joined by one of our new team members Brad Couture who is our Sr. Manager of Marketing Ops but at the time was working for a Boston start-up Tulip as their Marketing Operations Manager. Brad joined us to discuss why order of operations is important for marketing ops, how it can impact your systems, and then dives into how Marketo users can leverage the executable campaigns feature in order to take back control. While we dive into Marketo-specific tactics in this episode, you should still listen in even if you aren't a Marketo...
2022-02-2842 minCooking up GTM100 - CS2's Top MOps Tips for 2022 (100th Episode Celebration!)Don't just survive 2022, thrive! In this week's episode, we decided to celebrate our 100th episode milestone and invite the entire CS2 team to share their best MOps advice as we start to dive into 2022. Hear from each one of our consultants as they divulge their tricks of the trade and best-kept secrets for all areas of MOps. The CS2 team has years of combined knowledge and experience inside and out of SaaS, B2B, and agency life. So be sure to tune in to this episode to hear our thoughts on how to have the most productive...
2022-02-071h 07The Revenue Growth Architects100 - CS2's Top MOps Tips for 2022 (100th Episode Celebration!)Don't just survive 2022, thrive! In this week's episode, we decided to celebrate our 100th episode milestone and invite the entire CS2 team to share their best MOps advice as we start to dive into 2022. Hear from each one of our consultants as they divulge their tricks of the trade and best-kept secrets for all areas of MOps. The CS2 team has years of combined knowledge and experience inside and out of SaaS, B2B, and agency life. So be sure to tune in to this episode to hear our thoughts on how to have the most productive...
2022-02-071h 07The Revenue Growth Architects88 - How to Build an Analytics Framework | Alison Rouse, VP of Solutions Architecture, CS2In this week's episode, we're joined (again) by a very special guest and our VP of Solutions Architecture, Alison Rouse! In a previous episode, we chatted with Alison about attribution and you all loved it. So in this episode, we're diving deep into building an Analytics Framework. If you've been following our content, you may notice that this is a topic we discussed in our OpsStars workshop. However, we were only able to give a quick introduction to the analytics framework so in this episode we're really digging into why you should build, where to start, and...
2021-11-0137 minCooking up GTM88 - How to Build an Analytics Framework | Alison Rouse, VP of Solutions Architecture, CS2In this week's episode, we're joined (again) by a very special guest and our VP of Solutions Architecture, Alison Rouse! In a previous episode, we chatted with Alison about attribution and you all loved it. So in this episode, we're diving deep into building an Analytics Framework. If you've been following our content, you may notice that this is a topic we discussed in our OpsStars workshop. However, we were only able to give a quick introduction to the analytics framework so in this episode we're really digging into why you should build, where to start, and...
2021-11-0137 min