Shows
RetailgenticOpenAI Chief Economist Ronnie Chatterji: "How People Use ChatGPT" Deep Dive DiscussionOpenAI’s Chief Economist Ronnie Chatterji joins Scot Wingo on the Retailgentic Podcast to unpack OpenAI's recent National Bureau of Economic Research working paper "How People Use ChatGPT".From asking vs. doing to AI-powered shopping behavior, this deep dive reveals how generative AI is transforming the economy and how soon “agentic” commerce will redefine online retail.This episode is more than a window into OpenAI, it’s a look at the data shaping how humans and agents will interact, shop, and make decisions in the years ahead. If you care about where AI is really headed...
2025-11-0630 min
Commerce Innovators127: Forecasting 2025 Holiday Sales and Expert Strategies to Help Your Business, Featuring Caila SchwartzJoin Caleb Bryant and Caila Schwartz as they delve into the latest holiday sales forecasts and trends. Discover how global economic shifts, interest rate changes, and consumer behavior are shaping the holiday shopping landscape. With insights into discount strategies and the growing role of AI in customer service, this episode is a must-listen for retailers aiming to capture the holiday market. Tune in to learn how to navigate the season with strategic foresight and maximize your holiday sales potential. Show Highlights: Discussion on Cyber Week 2025 discount strategies and regional variations in markdowns AI's impact on customer...
2025-11-0539 min
RetailgenticCaila Schwartz on Salesforce’s Holiday Forecast: Agentic Discovery, Loyalty, and “Discount Chicken”In this episode of Retailgentic, Salesforce’s Director of Strategy and Consumer Insights Caila Schwartz joins Scot Wingo to break down Salesforce’s 2024 Holiday Forecast, and how AI agents like ChatGPT, Perplexity, and Gemini are transforming the path to purchase.They cover:How 21% of global holiday spend will be influenced by AIWhy discovery (not discounts) is this year’s themeWhy Baby Boomers are finally using ChatGPT for shoppingHow Gen Z is bringing the mall back with AI in handThe return of “Discount Chicken” and the Tuesday-after-Cyber-Monday surpriseTimestamps:00:00 – Welcome + Caila intro01:00 – What Salesforce’s C...
2025-10-3053 minCommerce Innovators119: Predictions for the 2025 Holiday Shopping Season, Featuring Caila SchwartzIn this episode, Caila Schwartz from Salesforce Commerce Cloud joins us to discuss holiday shopping predictions for 2025. The conversation covers how AI is transforming retail, particularly in product discovery and research, with a focus on Gen Z and millennials. The episode also delves into economic challenges like inflation and tariffs, and how these factors influence consumer behavior and the rise of resale markets. Caila shares insights on the evolving shopping habits of younger generations, the importance of trust and authenticity in AI-driven marketplaces, and strategies for building consumer loyalty amidst changing retail landscapes. Show Highlights: AI's...
2025-08-0643 min
BetterTechAI in Retail: 2024 Holiday Shopping PredictionsIn this episode of the BetterTech podcast, host Haseeb Khan interviews Caila Schwartz, the Director of Consumer Insights and Strategy at Salesforce. They discuss consumer behavior in the retail industry, trends during the holiday season, the role of loyalty programs and AI in driving sales, the impact of international apps, supply chain challenges, and the future of retail with technological innovations. Caila also shares her experience as a woman in tech and offers advice to female professionals.
2024-09-2523 minCommerce Innovators068: 2024 Holiday Predictions with Director of Research and Insights Caila SchwartzJoin us as we master the 2024 holiday shopping season with Caila Schwartz, Director of Research and Insights at Salesforce. In this episode, we go into Salesforce's Holiday Insights HQ, revealing how Caila and her team predict holiday shopping trends using a blend of proprietary data and consumer surveys. Discover why more consumers are leaning on credit amid rising prices and how value shopping is becoming crucial. Learn about the resurgence of concentrated shopping during Cyber Week, the increasing importance of loyalty programs, and actionable strategies to leverage data and AI-driven tools for personalized shopping experiences. Don't miss...
2024-06-2622 minCommerce Innovators041: 2023 Cyber Week Performance Results with Director of Insights Caila SchwartzEver wonder what's driving the latest trends in online shopping, mobile wallets, and the power of Cyber Week? We've got you covered! This episode features Caila Schwartz, Salesforce's director of consumer insights and strategy, who brings a wealth of knowledge on the shifts in the e-commerce landscape. Caila walks us through the fascinating global and US sales statistics that reveal a respective 6% and 5% increase over the last year. She also gives us an in-depth look into the impact of Cyber Week, sharing intriguing data on sales growth and the event's role in shaping the future of e-commerce. W...
2023-12-1330 minCommerce Innovators024: 2023 Holiday Shopping Predictions with the Director of Consumer Insights at Salesforce Caila SchwartzCould the 2023 holiday shopping season change the game for retailers and consumers alike? Caila Schwartz, a key figure at Salesforce and a maven in the realm of consumer insights and strategy, thinks so. An increase in repeat buyers, the influence of generative AI, and the surprising return of the physical stores - all these factors are set to redefine the holiday shopping experience. Kayla's predictions are not mere conjecture; they are based on the analysis of shopping data from over 1.5 billion global shoppers and consumer sentiment surveys. There's another burgeoning trend that we navigate with Caila...
2023-08-1629 min
The Retail PodcastNavigating the The Holiday Period 2023 (Golden Quarter) Predictions: Insights from Salesforce Caila Schwartz Director of Consumer Insights and Strategy, Retail & Consumer Goods at Salesforce🎙️ Welcome to another illuminating episode of The Retail Podcast, where we connect you with the retail industry's thought leaders. Our latest episode features an engaging conversation with none other than Caila Schwartz, Director of Consumer Insights and Strategy, Retail & Consumer Goods at Salesforce.
In a world where the retail landscape is rapidly evolving, Schwartz - a previously self-confessed public speaking apprehensive - has flourished into a voice that is both influential and insightful. She shares valuable lessons from her journey, advocating the importance of fostering one's ideas and not shying away from asking hard-hitting questions - a philo...
2023-06-1420 min
Up Next In CommerceDissecting the Second Edition State of Commerce ReportIn the ever-evolving world of ecommerce, brands are constantly looking for data and resources to help them carve out a path forward. Salesforce wants to be that font of information for brands, and it’s delivering valuable insights via the Second Edition State of Commerce Report. On this episode, Caila Schwartz, the Director of Industry Insights at Salesforce, digs into some of the report’s findings and provides some tips and predictions for how brands should handle the holiday season.Tune in to learn:What has been most surprising when compiling the report (2:20)Brands and trends to w...
2022-09-1520 minUp Next In CommerceHow to Set Your Company Up for Success in 2022: The Evolution of First Party Data, Supply Chains, and Apple Privacy UpdatesOn Up Next in Commerce we’re always looking for what’s, well, up next. How should brands be thinking about their omnichannel strategies? What are some of the new platforms or channels top brands are testing out? How is the ecommerce and retail landscape evolving? With 2021 coming to a close, it’s time to look a little closer at all of those question and try to answer them for brands looking ahead to 2022.On this episode, I was excited to welcome back Caila Schwartz, the senior manager of consumer insights and strategy at Salesforce, and we dug in...
2021-12-3020 min
True Crime CreepersThe Affluenza MurdersIn 2013, a drunk 16 year old named Ethan Couch caused a car accident that resulted in the deaths of 4 people. He pled guilty to the 4 counts of intoxicated manslaughter and was looking at a possible 20 years in prison. But his defense team was ready. They told the court that Ethan had an excuse for his behavior - he was too rich to know better. Sources:ArticlesABC News | 'Affluenza' DUI Case: What Happened Night of the Accident That Left 4 People Dead (Caila Klass and Alexa Va...
2021-11-041h 21Up Next In CommerceWhere We Are and Where We’re Going: Top Insights from The Shopping Index ReportThe best way to chart a path forward is to understand the state of the industry and the possible changes that could occur in the near future. In business, that means keeping an eye on all of the trends in your industry, analyzing data collected by yourself or others, and letting the insights be your guide. One of the most popular places to find insights is through industry reports put together by large organizations that have access to billions of data points, which can be graphed out and analyzed on a deeper level. The Shopping Index is o...
2020-11-1046 min
Retail RefinedAddressing Retail’s Experience Challenges with DataAs a Senior Manager on the Strategy and Insights for Retail and Consumer Goods team at Salesforce, Caila Schwartz’s goal is simple – help retailers gain a competitive edge via actionable data and insights.Schwartz joined Retail Refined for a conversation with host Melissa Gonzalez on how that goal takes shape in practice, diving into the ways Schwartz and her colleagues attempt to get retailers up to speed with the ever-shifting retail landscape.
2020-10-0640 min
The Marketing CloudcastHoliday Predictions 2019We brought in our retail industry experts to help us get a better understanding of what to expect this holiday season. Here’s a sneak peak, we expect +15% growth in global online volume leading to $768 billion dollars in sales...pause for jaw drop...Tune in to hear guests Rob Garf, VP of Industry Solutions, and Caila Schwartz, Business Intelligence Manager, share how marketers can keep up with the latest trends. For more holiday insights check out our holiday hub at https://sforce.co/holidayhub
2019-11-0700 minThe Marketing CloudcastHoliday Marketing: Retail Insights to Keep Up the Momentum in the New YearMobile surpassed desktop in traffic over the course of the entire holiday season for the first time ever. Industry experts Rob Garf, VP Industry Strategy and Insights, and Caila Schwartz, Senior Business Intelligence Analyst, join us to share their thoughts on this and so much more from the latest trends discovered over the holidays...and how you can put these into practice in 2019. You can find the latest holiday reporting at sforce.co/holidayhub.
2019-01-1000 min