Shows
The BIG, commerce PodcastMastering Black Friday/Cyber Monday pricing strategies, with Burc Tanir from PrisyncGet set to master the art of Black Friday and Cyber Monday pricing strategies with Luigi and Burc Tanir, the e-commerce pricing expert and CEO of Prisync.Learn how to avoid common pitfalls most retailers fall into during the holiday season and how to strategically utilise agile pricing for success. Burc elaborates on why merchants should focus more on margins and volumes rather than just the top-line numbers.This episode gives you a deep understanding of how to make the most out of these crucial shopping days!Ever wondered how to utilise Black...2023-11-0736 minThe BIG, commerce PodcastUsing automation in e-commerce Customer Service during BFCM, with Natalie Barton from GorgiasAre you prepared to revolutionise your understanding of customer service in the e-commerce realm? Natalie Barton from Gorgias brings her vast experience to the table, discussing how Gorgias streamlines customer communication and enhances customer relationships.The platform’s impressive features and international presence simplify customer service, ensuring every crucial detail fits into a single screen, making agents the masters of first impressions.Ever wondered how to marry efficiency and personalisation in customer service?Get a fresh perspective on how businesses can budget for automation implementation, with the ROI calculator shedding light on the co...2023-10-3131 minThe BIG, commerce PodcastMastering e-commerce personalisation during BFCM, with Dilyar Askar from JustunoBoost your online conversions and make your e-commerce store stand out from the crowd this Black Friday/Cyber Monday with insights from Dilyar Askar of Justuno, a leading conversion rate optimisation platform.We dive deep into the world of data capture and behavioural targeting, revealing how merchants can create a unique online shopping experience that mirrors the personal touch of a brick-and-mortar store.Our discussion takes us through the maze of maximising Q4 sales, with Dilyar offering expert tips on strategies like employing gamification techniques, running experimental offers, and creating captivating videos.We...2023-10-1746 minThe BIG, commerce PodcastThe road to e-commerce mastery, with Tom Armenante from GTSE.co.ukGet ready for a masterclass in e-commerce as we invite Tom, co-founder of GTSE, on a deep dive into the nuts and bolts of running a successful online business.From finding a unique niche in cable ties to managing a massive product data catalogue of 5,000 SKUs, Tom shares the challenges and achievements in his journey. You'll gain vital insights into how GTSE stays on top of search engine rankings and optimises its website conversion rates.We're not just about business strategies; we delve into the human side of e-commerce too. Tom opens up about GTSE's...2023-10-0342 minThe BIG, commerce PodcastHarnessing the power of Reviews and Loyalty programs in e-commerce, with Mike Berardo from StampedHave you ever stopped to ponder the power of reviews and customer loyalty in the world of e-commerce? Picture this episode as a golden ticket, unlocking the secrets of harnessing these factors, especially in a landscape where customer acquisition costs are spiralling upwards.As our spotlight guest, Mike Barardo, CEO of Stamped.io, takes us through his journey of building the North American team and expanding their product catalogue, you'll experience firsthand the surprising benefits of negative reviews, the influence of Generative AI on customer trust, and the wealth of insights NPS campaigns can furnish....2023-09-2645 minThe BIG, commerce PodcastMastering Black Friday Cyber Monday: Strategies, challenges and tools for a successful BFCM campaignGet ready to become an expert on navigating the Black Friday Cyber Monday season with Ivan and me as we unravel the secrets of crafting a victorious campaign.How can current economic uncertainties shape this year's sales and is it a smart move for businesses to partake in BFCM promotions? We'll tackle these questions and more, comparing last year's trends with this year's forecasts to give you a comprehensive understanding of potential market dynamics.Step into the marketing arena with us as we strategise for a successful BFCM campaign. The clock is ticking and every...2023-09-1949 minThe BIG, commerce PodcastWhat the Calashock Partner ecosystem looks like, with Ivan StefanovskiReady to dive into the complex ecommerce partner landscape? Join us as Ivan Stefanovski, Director of Client Success and Partnerships at Calashock, offers an exciting deep dive into the world of e-commerce partnerships. His insights, stemming from his vast experience on both the tech and agency side of the e-commerce ecosystem, shed light on how these partnerships have evolved, particularly in the face of the e-commerce growth surge following the COVID pandemic. No stone is left unturned as we navigate the journey of finding the right partners for merchants. The conversation places equal relevance on bu...2023-09-1244 minThe BIG, commerce PodcastWebinar: Expert talk - Multichannel vs Omnichannel, Conquer your e-commerce Strategy, with BigCommerce and SkyviaUnravel the complex world of multi-channel and omnichannel strategies in e-commerce as we venture on a thrilling exploration with industry experts Halie Adams from BigCommerce, Dmitry Alasania from Skyvia, and Luigi Moccia from Calashock. Discover the fundamental differences between these two strategic approaches. Our experts illuminate how multi-channel strategies hinge on customer engagement across diverse channels, while omnichannel strategies offer a unified, cohesive experience allowing customers to interact with a brand on their terms.Get ready to debunk common misconceptions around multi-channel strategies and arm yourself with tips on how best to educate stakeholders. Luigi, leveraging his...2023-09-051h 00The BIG, commerce PodcastTransforming Markets: A Deep Dive into Online MarketplacesGet ready to unravel the intricate workings of online marketplaces, their evolution, and the key role trust plays in their success with our guest, Shirish Nadkani, a seasoned tech entrepreneur and marketplace aficionado. Prepare to dive deep into the dynamics of how marketplaces like Amazon, eBay, and Airbnb have transformed traditional business models and gathered the trust of their customers. Together, we'll dissect the mechanisms behind network effects, explore how technological innovations disrupt traditional markets, and discuss the trend of marketplaces managing transactions end-to-end.We'll also take you on a journey through the success stories of various...2023-08-2940 minThe BIG, commerce PodcastDecoding International Taxation, with James Bright from AvalaraDo you ever feel like you're navigating a labyrinth when it comes to tax strategy, especially when expanding internationally? Fear not, because we've got James Bright from Avalara, a leading tax management solution company on our show, ready to guide you through the maze. He shares with us Avalara's three-pillared approach to tax management: tax registration, calculating tax at the transaction stage, and ensuring timely and accurate tax filing.We tackle the nitty-gritty of cross-border commerce, diving into the challenges and solutions that come with it. From staying updated with the ever-changing tax legislation to understanding how tax...2023-08-2244 minThe BIG, commerce PodcastExploring the Power of Integration in e-commerce, with Dave Malda from JitterbitImagine a realm where data flows seamlessly, customer experience soars and merchants run efficient, profitable businesses. This isn't a utopia, but a reality when the power of integration in e-commerce is harnessed.Join us as we explore this fascinating world with our guest, Dave Malda from Jitterbit, who brings a wealth of 15 years of experience in the e-commerce and EDI space. He lays bare the significance of relationships and the rewarding aspect of helping others in business, reminding us that our ecosystem thrives on personal branding and mutual upliftment.We all love a streamlined process...2023-08-1543 minThe BIG, commerce PodcastThe Art of Harnessing Customer Reviews for e-commerce, with Charlotte Talesnick from Yotpo.Ever wondered how to make the most of customer reviews in your e-commerce strategy? Joined by our insightful guest, Charlotte Talesnick from Yotpo, we unpack the magic of review analytics and their transformative impact on e-commerce.In today's digital era, customer feedback is more than words - it's a compass guiding businesses towards improvement. As we continue our chat with Charlotte, we discuss the power of customer insights and how they can help refine products and services. Hear about Yotpo's AI-driven sentiment algorithm, a great tool to identify key customer sentiments and ACAI's successful adoption of this...2023-08-0836 minThe BIG, commerce PodcastMastering Product Data Management, with Nicole Kiernan from PimberlyReady to revolutionise your e-commerce business? Tune in as Nicole Kiernan from Pimberly takes us on a transformative journey of optimising your B2B tech stack. Nicole unravels how Pimberly’s bespoke implementations can maximise your tech stack's potential. She also sheds light on managing everyday business while integrating various systems for an enhanced customer experience. Nicole also shares her insights into streamlining e-commerce operations and making your business operate like a well-oiled machine.This episode is not just about the why, but also the how. We dive into the nitty-gritty of optimising your B2B stack wi...2023-08-0132 minThe BIG, commerce PodcastRevolutionising Your E-commerce Business with AI: Tools, Tips, and StrategiesReady to revolutionise your e-commerce business using artificial intelligence? That's exactly what we're diving into in today's solo cast.Strap in as we explore how tools like Google's Bard and ChatGPT can be used strategically to supercharge your marketing strategy and boost sales. It's not all plug-and-play though - effective deployment of these tools demands a well-thought plan and sustained effort.We then shift gears to delve deep into personalising marketing efforts and optimising search functions with AI. Discover the potential of tools like Klaviyo, Nosto, Klevu, Searchspring, and learn how they can take your...2023-06-2716 minThe BIG, commerce PodcastUnlocking Omnichannel growth for B2B merchants, with Matt Dornfeld from FeedonomicsJoin Luigi and Matt Dornfeld from Feedonomics in this engaging conversation with valuable insights on creating an effective omnichannel strategy for your brand.Matt shares his experience at BigCommerce and how their M&A strategy led to the acquisition of Feedonomics, why the platform plays such a crucial role for merchants and the importance of bridging the education gap for B2B merchants.From Google Ads to more complex channels, Matt and Luigi explore a wide range of omnichannel opportunities for B2B merchants to leverage as their brand expands.Discover the keys...2023-06-2047 min