Shows
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)B2B Website Optimization: Real Examples and Live Feedback#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark.This panel brings deep experience in conversion rate optimization, UX strategy, and messaging clarity, sharing practical tips and live feedback from real B2B websites submitted by Exit Five members.Danielle, Guy, Talia, and Scott cover:The #1 mistake B2B marketers make on their...2025-06-021h 02
The 10 Minute Dental Marketing PodcastA Summary of the Top Call Tracking Solutions for Dentists
Call Tracking for Dentists in 2025: Top 10 HIPAA-Compliant Software Solutions Reviewed
The blog highlights the importance of HIPAA-compliant call tracking software for dental practices, emphasizing its role in optimizing marketing efforts and improving patient acquisition. Many dental practices invest in various marketing channels but lack effective tracking to identify which sources generate new patient leads. Call tracking software solves this by assigning unique phone numbers to different campaigns (e.g., Google Ads, social media), enabling practices to analyze which marketing efforts yield the highest ROI. Key benefits include:
Improved customer service via call recording and staff training
Deeper patient insights through d...2025-05-1328 min
Marketer of the MonthEPISODE 219- Data-Driven Creativity: Striking the Perfect Marketing Balance with CallTracking MetricsChris Todd, Principal of Marketing Operations at CallTrackingMetrics, plays a pivotal role in driving operational excellence and scaling marketing efforts for the company. With over a decade of experience in optimizing marketing technologies, he has successfully steered the company’s demand generation and customer acquisition strategies. His expertise lies in streamlining processes and adopting cutting-edge technologies to enhance performance across marketing initiatives.
On The Menu:
1. Strategies to ensure tools remain efficient, integrated, and scalable.
2. Leveraging AI for transcription and lead processing in marketing operations.
3. Fusing innovative campaigns with data-driven validation.
4. Maximizing competitive advantages with unique first-party data insights.
5. Operating ef...2024-11-2524 min
Strategy with JasonConnecting Humans and Technology | Strategy with Jason Podcast ft. Jonathan MorgiaIn this episode of Strategy with Jason, Jason sits down with Jonathan Morgia from Call Tracking Metrics to dive into the current state of technology in the automotive industry.
They tackle how to leverage technology and data to improve the customer experience, AI call summary, marketing analytics and more!
For more info on Call Tracking Metrics, visit: https://www.calltrackingmetrics.com/
Jonathan Morgia: https://www.linkedin.com/in/jonathan-morgia-1a1a207a/
Digital Dealership Solutions: ddsolutions.ca
Strategy With Jason: strategywithjason.com
Bell2Bell: bell2bell.ca
Listen To The Strategy With Jason Podcast:
Apple Podcast: https://apple.co/3IwlT3...2024-10-1931 min
Smart RouteNo More Traditional PR! How to Build Your Brand in the Digital AgeThink you know Public Relations? Think again. Find out why measuring “brand” is a waste of time and money, how Millennial values can save your business, and why crisis communications planning is a non-negotiable from BLASTmedia President Lindsey Groepper.2024-06-2138 min
The Google Ads PodcastCallTrackingMetrics Integration with Google Ads and Google Analytics 4You asked and we listened! In this episode, Senior Client Manager Mel and our very own Call Tracking Metrics Specialists, Harsh, walk us through how to set up CTM with Google Ads.This integration is essential for businesses seeking to track and analyze the performance of their Google Ads campaigns in terms of generating phone calls. Mel and Harsh guide viewers through the step-by-step process of setting up CallTrackingMetrics with Google Ads to make sure there will be seamless tracking and optimization of call-based conversions. Listen to this episode. Learn more about...2024-05-2635 minSmart RouteMore Leads, Better Data: AI For Lead Generation [Part 2]Fix your lead generation strategy! Find out how to address your company’s lead generation roadblocks, like measuring lead quality, creating magnetic content, and using data analytics and automation for smooth, sustainable growth.2024-05-1632 minSmart RouteMore Leads, Better Data: AI For Lead Generation [Part 1]Do you want more leads? Better data? Deeper audience insights? Find out why embracing AI technology in your lead generation strategy now will benefit your business for years to come.
Join Devon Moore, Director of Content and SEO at BAM Advertising, in this new episode of Smart Route podcast as we dive into the ways AI can help you
Create great content fast
Automate time-consuming tasks
Blend traditional and digital lead gen strategies
And more!
2024-04-1834 minSmart RouteWhy Diverse C-Suites Make (A Lot) More MoneyDid you know diverse leadership makes companies up to 30% more profitable? Tune into this data-powered conversation with Dr. V Boykin to discover why it pays to hire and promote diversely, why women are built for leadership, and how to advocate for gender equity, starting today.2024-03-0737 minSmart RouteHow 30 Minutes on LinkedIn Can Boost Your Brand & BusinessDid you know that just 30 minutes on LinkedIn could transform your brand and business? Discover tried-and-true strategies to attract new clients, grow your brand, and uncover opportunities on the world’s largest professional networking platform from LinkedIn expert and brand coach Liam Darmudy.2023-11-1529 min
Conversion CastSpeed to LeadToday we talk “Speed to lead”, that’s the time it takes you to respond to an inbound lead. My guest is Jason Smith, who leads sales engineering with CallTrackingMetrics.Jason works with companies to help create and deliver ideas on better tracking and reporting of sales processes and conversions using their technology and voice services. CallTracking metrics boasts clients like Michelin, Verizon, Pulte Homes, and Service Master.Jason Smith on LinkedInCallTrackingMetricsConversion Cast is sponsored by Leadferno, and our new Performance Report.2023-11-1326 minSmart Route“Show Me the Receipts”: Getting Your Brand Mission, Vision, and Values Right for 2024Is your brand living up to its promises? Today’s customers crave realness. They’re ready to spend money on brands that align with their values - and punish those who try to fake it. Join this conversation with entrepreneur Kiva Slade to learn how redefining your brand mission, vision, and values can help you succeed in 2024.2023-10-2431 min
Women In Leadership[Ep#214] Leadership Fundamentals for SuccessLeadership Fundamentals for Success My guest today says, “In the ever-evolving landscape of entrepreneurship, starting small doesn't mean thinking small. Forge a path towards success by infusing your startup with the wisdom of experienced business practices, from strategic planning to accountability, cultivating a culture that thrives through every season of growth.” Joining me on today’s show is Laure Fisher, CallTrackingMetrics' COO and co-founder, Laure is a seasoned leader in technology, marketing, and consulting. Her expertise includes driving revenue growth, managing projects, processes, and personnel. Before her role at CallTrackingMetrics, she co-founded Cap...2023-10-0532 minSmart RouteWhat We Get Wrong About Google Ads, Analytics, and AIIn this episode of Smart Route, we welcome our new hosts, Brandon Jordan and Peter Bacon! Brandon and Peter are excited to have their first guest, Kasim Aslam, who is a wealth of knowledge on all things Google Ads, AI, and Analytics.
Listen in to this conversation to hear Kasim's perspective on an ever changing industry and how you can take your ADs, Analytics, and AI strategies to the next level.2023-09-1443 minSmart RouteThe Rise of SaaS MarketplacesWhy be just a software when you can be a whole platform? Online marketplaces, where companies showcase products, partnerships, integrations, and services (think Etsy and Salesforce), are proven to drive customer retention and product value. Discover how marketplaces can give your customers a more comprehensive, buildable, and personalized experience in our newest episode of Smart Route.2023-05-1825 minSmart RouteIs AI Going to Steal My Job?Goldman Sachs estimates that AI could replace 300 million full-time jobs. But before you panic, join AI enthusiast and Social Strategy Director, Jeff MacDonald, as he explores how AI will change the way we do our jobs and may actually help us be more human—not less. 2023-04-2435 minSmart RouteMake Imposter Syndrome Your SuperpowerCan you show up as your whole self to work? If the answer’s “no,” discover how to manage self-doubt, reclaim your presence of mind, and turn insecurities into assets in this down-to-earth, data-driven talk with executive leadership coach Jen Coken.2023-03-0843 minSmart RouteBuy This, Not That! Tools for Buying & Measuring Paid AdsYou need digital ads to reach your audience, build your brand, and make money – but where to start? In this episode, you’ll discover the tools media managers use to buy and track ads for as little as $5 a day. Save time, optimize your ad spend, and stay on top of 2023’s hottest media buying trends.2023-02-1321 minSmart RouteTop 5 Trends Marketing Leaders Need to Know In 2023As 2022 comes to a close we look ahead to 2023 and which digital marketing trends to look out for in the new year. Our Smart Route host, Courtney Tyson talks to the vice president of technology at White Shark Media, and CallTrackingMetrics’ partner, Daniel Alvarado, about the hottest marketing trends of 2023; which ones to jump on, and which trends were popular in 2022 that will continue to grow.2022-12-1439 minSmart RouteIs Click Fraud Skewing Your Ads Data?Ad fraud may not be top of mind, but if you’re ignoring fraudulent clicks on your website and campaigns you could be in for trouble. In this episode we sat down with Lucas Rabinowitz, Sr. Director of Growth Sales, from Cheq and ClickCease to find out more about this growing and dangerous trend and how you can protect your organization (and budget).2022-11-1519 min
Growth Marketing Toolbox274: Ready for GA4?On this episode, the co-founder and CEO of CallTrackingMetrics joins me to discuss what marketers need to know to get prepared for Google Analytics 4. Get the full show notes here.2022-11-1432 min
Good Morning, HREmployee-Driven Philanthropy with Shannon DuvallIn episode 68, Coffey talks with Shannon Duvall about the performance and cultural benefits of encouraging employees to pursue their philanthropic passions.They discuss employee's increasing interest in giving back to the community; aligning philanthropic activities to the organization's culture; different strategies to measure employee engagement and participation; how to respond and navigate around social justice movements; and how younger generations are searching for work opportunities that allow them to be more involved in their communities.Good Morning, HR is brought to you by Imperative—premium background checks with fast and friendly service. For more information ab...2022-11-0335 min
Marketing Technology Podcast by Marketing GuysHow to use call tracking for your ads and measure results - Todd Fisher, CEO of CallTrackingMetrics** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **
How do you measure conversions that come from calls? These conversions often result in very valuable leads and it's very much worth quantifying them!
In this episode, Elias has a chat with Todd Fisher, the co-founder, and CEO of CallTrackingMetrics.
Topics we discuss:
What is call tracking and how does it work?
How to integrate call tracking into CRM, Ads, and dashboarding
Examples of successful use cases
LinkedIn Todd: https://www.linkedin.com/in/toddafisher/
Website Call...2022-10-1919 min
Cemoh Marketing PodcastCemoh125: CallTrackingMetrics with Todd Fisher | Cemoh Marketing PodcastOn this episode of the Cemoh Marketing podcast, Simon Dell speaks with Todd Fisher, CEO of CallTrackingMetrics.
The two discuss how CallTrackingMetrics can help a business’ sales teams and marketers work better together. Todd mentions that even in this modern day and age, phone calls are the predominant voice conversation-driven technique.
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If you think you have a great story for the...2022-10-1925 minSmart RouteStop Confusing Customers! Use the StoryBrand FrameworkToday’s audience is more distracted than ever. That means getting your marketing message across clearly and quickly is critical. In this episode of Smart Route, Certified StoryBrand Guide Cassie Egli explains why ‘if you confuse you lose’ and how to use the StoryBrand framework to clarify your message and increase revenue.2022-10-1222 min
The Field Guide by BizMarketingDon’t Let Technology Intimidate You with Courtney Tyson of CallTrackingMetricsAre you intimidated by technology? Peter’s guest Courtney Tyson argues that businesses shouldn’t be intimated by technology. Courtney is the Strategic Partnership Manager for CallTrackingMetrics. Her company provides a way for businesses to see the effectiveness of their advertising through phone call source tracking.Links:CallTrackingMetrics2022-09-3025 minSmart RouteYour Top Influencer Marketing Questions AnsweredToday, influencer marketing can work for any industry–including B2Bs–when planned and executed correctly. Hear from expert influencer marketer Cait Weingartner as she uncovers strategies for influencer marketing campaigns and shares her experience leading creative strategy for 200+ influencer-centric campaigns for clients like Meta, QuickBooks, Target, L’Oreal and Converse.2022-09-1222 min
Google Ads Like A BossHow To Track Phone Calls From Google Ads Call Only CampaignsThe No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Learn how to track phone calls from your Google Ads call-only campaigns
How can I track the phone numbers of the person who clicks on my Google call-only ads? So, you can do that in the Google interface as well. In the call info where which numbers do people dial from? The other couple of options are third-party apps like CallRail and CallTrackingMetrics, and they can also help you track the numbers as to where those calls came from.2022-08-2500 minSmart RouteTikTok Marketing 101 for B2BJoin our conversation with TikTok influencer Austin Armstrong to learn his top three content strategies B2B companies can use to grow on TikTok. Listen in as he guides you through the marketing metrics–and budget!– that matter on today’s fastest-growing media platform.2022-08-1535 minSmart RouteGoogle’s Evolving Search Ads with AutomationGoogle’s machine learning has come a long way. Learn how leveraging automated bidding, broad match keywords, and smarter lead generation strategies can drive business outcomes by reducing complexity so you can reach the right customers at the right time with Google search ads.2022-07-1410 min
Smart RouteBecoming Values-Driven: Br8kthru's Fine Dining Approach to Their Agency ModelWhat would happen if you treated your customers the way Michelin star restaurants do? Learn how applying a fine-dining approach to agency work helped Br8kthru Digital conquer its business plateau, raise its standards, and become an award-winning agency.2022-06-1528 minSmart RouteExpand Your Audience Reach with Audio AdsToday’s average American sees between 6,000 and 10,000 ads a day. So how can your target audience possibly remember your campaign? Audio advertising. Join Eric Yang of AudioGo and host Courtney Tyson to learn how audio marketing can make you 220% more memorable than a TV ad.2022-05-1623 min
Google Ads Like A BossThe Best Call Tracking Software Apps Of 2022The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube
Is there a use case for not using a third party tracking tool? There are obviously functions that you can't get without it, like listening and rating calls. So there is a trade-off. When does it start to be worthwhile in your opinion? You mentioned the figure of 20 calls the other day when you were scoping this out on our call. Okay Russell this question I know what you are referring to when you say third party tracking tool you are not...2022-05-1503 min
The Duct Tape Marketing PodcastWhy Call Tracking Metrics Matter To Your Marketing EffortsIn this episode of the Duct Tape Marketing Podcast, I interview Todd and Laure Fisher. Husband and wife co-founders, Todd and Laure Fisher founded CallTrackingMetrics in 2011 in their basement and together have grown it into an Inc. 500-rated, top-ranked conversation analytics software serving over 30,000 businesses around the world.Links to Resources:Learn more about CallTrackingMetrics
Learn more about your ad choices. Visit megaphone.fm/adchoices2022-05-1123 minSmart RouteGoodbye SEO! Rank and Convert Everywhere with DMOSEO is officially outdated. Market better and drive long-term brand success with Digital Media Optimization (DMO), a new, holistic method to appear and rank in search results on every platform. Learn from Myrna Daramy, DMO Expert and entrepreneur, as she guides us through a strategy-first approach to content that prioritizes accessibility, develops your “digital home,” and achieves conversions across platforms.2022-04-2524 minSmart RouteScaling Your Business: Transitioning from Start Up to GrowthDiscover how entrepreneurs and CTM co-founders, Laure and Todd Fisher, transitioned their business from a home-based startup to a $30 million dollar company in 10 years, without investors. Learn how hiring experienced team leaders, boosting diversity, and investing in tech can challenge and improve your leadership while driving big payoffs.
Bonus: Listen until the end for Laure’s top three recommendations to scale your company and set you and your business up for future success.2022-03-2330 minSmart RouteHow to Grow Your Business with Profitable PPC AdvertisingPay-per-click (PPC) advertising is a proven way to bump up revenue, boost brand recognition, and grow your business. But, if done wrong, you’ll waste money and burn through your ad budget with ineffective PPC campaigns. Join John Horn of StubGroup to learn the three features that make or break a PPC ad campaign, today’s biggest challenges in ad targeting, and how to maximize digital ad returns in a cookieless internet.2022-02-1428 minSmart RouteHow to Crush SaaS Customer Onboarding with Naomi AikenA great onboarding journey can bring customers ROI on their SaaS products, and quickly. But not every customer fully understands the long-term benefits of professional onboarding, and many companies struggle to communicate its value. Join ChurnZero’s Manager of Customer Success, Naomi Aiken, to learn practical steps you and your team can take to maximize onboarding value for customers, create achievable timeframes, and personalize the onboarding process– even when it’s automated.2022-01-1720 minSmart RouteFrom Retail to SaaS, Consumer Behavior is Changing E-commerce and MarketingBuilding and marketing your brand has never been more crucial to your company’s success. But how do you evolve your brand to meet today’s changes in consumer behavior? Or cultivate customer loyalty in a sea of competition, both on and offline? Explore these questions and more on our 10th Smart Route episode, with fashion retail entrepreneur and boutique owner, Wendy Rabin, and CallTrackingMetrics’s Marketing Director, Erika Rollins. Listen in as Wendy and Erika discuss everything from e-commerce and human-to-human marketing to the impact of clothes on confidence.2021-11-3040 minSmart RouteThe Ins and Outs of Google My Business with Joy HawkinsJoin us for a special live recording of our new podcast, Smart Route! In this episode, host Courtney Tyson will be sitting down with local search expert Joy Hawkins to dive into the good and bad of Google My Business.2021-11-0923 minSmart RouteThings Have Changed: Digital Growth In The B2B SpaceB2B brand loyalty centers around one thing–unified digital customer experiences. This month we sat down with Marc Waldeck of Brave New Markets, a Digital Growth company that partners with private equity firms and their B2B portfolio companies, to understand “digital growth” and how it applies to customer acquisition and retention. Marc shares tips on how to get started with your own digital growth strategy along with technology recommendations and best practices to drive results.2021-10-1329 minSmart RouteValue of Third Party Reviews and Referrals with G2's Mike BuscemiReviews can have such a huge impact on businesses large and small. This month we asked Mike Buscemi, a leader of relationship management at G2, to share the value of third party reviews and best practices for businesses looking for reputation management solutions. We cover trending topics like managing negative customer reviews, getting started with review management at your organization, knowing when to ask customers to submit a review, and more!2021-09-2134 minSmart RouteBuilding A Successful Mentorship Program: Investing In The Future of Your EmployeesInvesting in your workforce results in a team of talent who are committed to the success of your company. In this episode, we chat with two of our own about building the CallTrackingMetrics Mentor Program and its impact on the organization. Ken Sylvain, Director of Customer Success and Jonathan Morgia, Account Executive Team Lead, share their personal experiences as mentors and how that inspired them to create a program to share ideas, foster productivity, and develop future technology leaders.2021-08-2434 min
How Text Messages can help Generate, Nurture, and Convert Leads.Customer service allows for limited face-to-face or physical interaction, making it challenging to provide genuine support and lead generation. Instead, people are focusing on virtual interactions to continue driving growth. On this episode, Bruce will talk with Todd Fisher, CEO and co-founder of CallTrackingMetrics about how companies can leverage text messages for customer service use and help generate leads, nurture and convert leads.
Text message marketing holds massive potential for lead generation, but only if executed correctly. There are ways to maximize the success of SMS marketing. A few tips Todd will discuss in order to maximize SMS marketing and...2021-08-1831 minSmart RouteBuilding Customer Trust w/ First Party Data, Navah HopkinsIn this episode, Navah Hopkins, Director of Paid Media at Justuno and a veteran PPC expert and founding member of the Paid Search Association, walks us through the recent changes regarding third party cookies and data sharing policies. We dive into how these privacy changes are impacting different industries and how marketers can prepare and get the most out of their existing customer data.2021-07-2037 minSmart RouteFrom Agency Expert to CEO: The Journey of Digital Entrepreneur Aaron WeicheIn this episode, we’re joined by Aaron Weiche, co-founder and CEO of Leadferno, a business messaging solution, to discover more about his unique career journey that led him from the agency world to founding and running multiple companies. We’ll hear about what inspired him to make the career pivots that he did, as well as how he envisions the future of communication for businesses. Tune in to discover why text messaging is no longer just a “nice to have” and how your communication strategy is at the heart of delivering a strong customer experience.2021-06-2327 minSmart RouteEmpowering Remote EmployeesThe global pandemic forced many businesses to adapt a work-from-home model for their employees for perhaps the first time, yet some companies have been operating remotely intentionally for years and finding great success with this approach. Is remote work the way of the future? How can businesses overcome the challenges of keeping employees engaged and connected, even while remote? To explore this question, we sat down with Jason Hennessey, an internationally-recognized SEO expert who founded Hennessey Digital in 2015, a remote-first digital agency that has since grown into a business valued at over $10 million with over 120 global employees. He’ll sh...2021-05-1826 minSmart RouteAI, Your Phone Calls & Conversation IntelligenceGo beyond basic transcriptions of your calls to start uncovering the intent behind your customer’s words and what informs their buying decisions. In this episode, we sit down with Deepgram CEO Scott Stephenson to break down the concept of "conversation intelligence": what it is, the value it can bring to your organization, and how businesses everywhere can pull insights from their daily conversations with customers to understand what drives them and refine their marketing, sales, and service strategy.2021-04-2828 minSmart RouteCallTrackingMetrics - Founder's StoryHow this husband and wife team grew a business from their basement into a $20M company. 2021-02-2630 min
MarketScale TechnologyThe Data Behind the Phone Call with Meghan Hodge of CallTrackingMetricsCall tracking is a rather new realm of technology. While there have been many call management solutions on the market for some time, call tracking is next-level. Imagine all the data businesses can glean from understanding what happens when customers or prospects call.
“The phone call has long been a lost touchpoint in the customer journey. When someone takes the time to call your business, it’s really your lead to lose. What happens in that phone call is extremely valuable and something that a company needs to understand,” Meghan Hodge, Director of Sales for CallTrackingMetrics said.
...2019-05-0322 min
Hospitality Digital Marketing PodcastEPISODE 141 - Hospitality Digital Marketing Podcast"Hotel held for ransom over its room locks, guest rewards versus loyalty programs, dating Googles phone tracking, and scary robots and sky net" Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #141, we are airing Friday, February 3rd, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show �¢�?�?This Week in Hospitality Digital Marketing�¢�?�? which also airs every Friday at 10:30 am Central US Time. SO l...2017-02-0300 min
Start Your Dental PracticeThe State of Dental MarketingA strong marketing strategy is essential to get more patients in the door. You know that. But… unfortunately, with so many options out there, it’s so easy to feel overwhelmed and stuck. Maybe you can relate. Instead of mastering the basics, you jump from one marketing strategy to the next.. And not surprisingly you might not see the results you were looking for. As most SYDP listeners know, the dental industry does have a few bad apples that ruin things for everyone. Trust can be a little hard to come by.2017-01-1752 min