Shows
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship438: Reviews.io: From Scrappy SaaS MVP to $82M Exit - with Callum MckeeferyCallum Mckeefery is founder and CEO of Partner.io, a platform that helps companies run smoother partner programs and grow revenue faster.====================================❤️ This episode is powered by Gearheart https://saasclub.io/gearheartBook a free 1:1 consultation: https://saasclub.io/gearheart/book====================================Show Notes: https://saasclub.io/438Join Email List: Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/Join Community: SaaS Club is the comm...2025-04-101h 01
In Reviews We TrustEp.10 Mitigating Click Fraud in Paid Media: Insights from Neil Andrew, Founder of PPC Protect (Lunio.ai)Update: PPC Protect is now Lunio.aiIn this episode of In Reviews We Trust, Callum McKeefery sits down with Neil Andrew, founder of PPC Protect, a leading click fraud detection software that helps businesses safeguard their ad budgets across all major paid media channels. Neil dives into how click fraud affects Google Ads, Facebook Ads, and other platforms, costing businesses millions in wasted spend. He also shares insights on preventing fraud, boosting ROI, and scaling ad campaigns efficiently.Key Topics Covered:2024-10-0933 min
In Reviews We TrustEp.9 Building Communities, Mastering Retention, and Leveraging New Tech in eCommerce with Pete Gardner & Adam Pearce from Blend CommerceShow Notes:In this episode of In Reviews We Trust, Callum McKeefery hosts Pete Gardner and Adam Pearce, the founders of Blend Commerce and the creators of Flame. Together, they delve into the evolving landscape of eCommerce, the rise of retention strategies, and the importance of community building for agencies and tech partners alike.Key Discussion Points:The origins and mission behind Blend Commerce and Flame, a conferencing solution aimed at bringing together app developers, agencies, and tech partners.How Blend Commerce is navigating changes in client demands, with a focus on...2024-10-0923 min
In Reviews We TrustEp. 8 Phil Manson on Scaling Email Marketing, Klaviyo, and the Future of eCommerce RetentionShow Notes:In this special In Reviews We Trust Jubilee edition, host Callum McKeefery sits down with Phil Manson, founder of PAASE, a leading Klaviyo agency, to discuss how brands can optimize their email marketing strategies and scale retention efforts. Phil shares his journey from working in marketing automation to founding a Klaviyo-focused agency, insights on the future of email and SMS marketing, and the importance of data-driven customer engagement.Key discussion points include:The journey from tech-side marketing automation to founding a successful Klaviyo-only agency.How Klaviyo has evolved and why...2024-10-0941 min
In Reviews We TrustEp.7 SEO Expert Lukasz Zelezny on the Future of SEO, AI Content, and Page Speed InsightsShow Notes:In this episode of In Reviews We Trust, host Callum McKeefery welcomes Lukasz Zelezny, a well-known SEO expert, to share his journey in the world of search engine optimization and his thoughts on the future of SEO. Lukasz discusses his beginnings in digital marketing, scaling SEO strategies, and navigating the challenges of AI-generated content.Key discussion points include:Lukasz’s journey from building websites for niche music communities to becoming an SEO expert.The rise of AI-generated content using GPT-3 and its impact on SEO strategies.How businesses can adapt to...2024-10-0919 min
In Reviews We TrustEp.6 Chase Dimond on Email Marketing Success, Deliverability, and Launching a SaaS ToolShow Notes:In this episode of In Reviews We Trust, host Callum McKeefery, CEO of REVIEWS.io, welcomes Chase Dimond, email marketing expert and co-founder of Structured, to share his expertise in eCommerce email marketing and customer engagement.Chase discusses his journey into email marketing, starting from his early experiences with non-paid marketing and building large email lists. Today, he is recognized as a leader in email deliverability and eCommerce marketing strategies. In this episode, you’ll learn:How Chase grew his expertise in eCommerce email marketing and built communities around brands.Ke...2024-10-0932 min
In Reviews We TrustA Better BFCM Starts With Good Direction - 24'Learn how to mitigate negative reviews, bundle products with AI and gain a loyal audience ahead of the holidays to reach more potential shoppers with your holiday promotions.2024-10-0912 min
In Reviews We TrustEp.5 Optimizing eCommerce Pricing with Burc Tanir of PrisyncIn this episode of In Reviews We Trust, host Callum McKeefery speaks with Burc Tanir, founder of Prisync, a leading dynamic pricing and competitor tracking platform for eCommerce brands.Burc shares how Prisync empowers eCommerce businesses to implement Amazon-like dynamic pricing strategies, automate price updates, and maximize profitability—all without the need for large development teams.Key Takeaways:How Prisync enables dynamic pricing to compete with giants like AmazonThe importance of competitive pricing intelligence for scaling eCommerce businessesLeveraging automation to save time and increase profits in online retailReal-world examples of how eCommerce br...2024-10-0429 min
In Reviews We TrustEp.4 Building a Global Eyecare Brand with Dhruvin Patel from OcushieldPodcast Episode Title:From University to Dragon's Den Success - Building a Global Eyecare Brand with Dhruvin Patel from Ocushield – Episode Description:In this episode of In Reviews We Trust, host Callum McKeefery speaks with Dhruvin Patel, the founder of Ocushield, a rapidly growing eyecare brand that focuses on protecting users from harmful blue light exposure. Dhruvin shares his journey, from studying optometry at City University in London to founding Ocushield and successfully pitching the business on Dragon's Den. Recently, Ocushield raised over £1 million in a seed round to continue its grow...2024-10-0421 min
In Reviews We TrustEp.3 Cybersecurity to Building Startup Communities: Eddie Whittingham on Founding, Scaling, and Selling a BusinessEpisode Description:In this episode of In Reviews We Trust, host Callum McKeefery sits down with Eddie Whittingham, a former police officer turned lawyer, private investigator, cybersecurity startup founder, and now creator of GoFounder.com—a supportive startup community. Eddie’s eclectic career led him to successfully sell his cybersecurity company to a NASDAQ-listed firm. He shares insights on scaling a startup, the importance of building a standout brand, and how review platforms helped put his company on the map.Eddie also dives into the challenges and rewards of founding a business, the mental hurd...2024-10-0422 min
In Reviews We TrustEp.1 - Mastering E-commerce Metrics & Retention Strategies with Christian Hoppen the premiere episode of In Reviews We Trust, host Callum McKeefery sits down with Christian Hoppe, former Head of Online for Waterdrop and co-founder of Forwrd Agency. Christian shares his invaluable insights on e-commerce growth, customer retention, and the essential metrics brands need to monitor for long-term success. From his unconventional start in online marketing to co-founding a successful agency, Christian emphasizes the importance of retention over acquisition in the changing e-commerce landscape. The conversation covers key topics such as customer lifetime value, revenue cohorts, Shopify platform optimization, and the future of direct-to-consumer strategies.Tune in...2024-10-0417 min
In Reviews We TrustEp.2 -Unlocking the Secrets of E-commerce Success with John Surdakowski, Founder of AvexUnlocking the Secrets of E-commerce Success with John Surdakowski, Founder of Avex – Building Brands, Investing in Tech, and Mastering ShopifyEpisode Description:In this episode of In Reviews We Trust, Callum McKeefery welcomes John Surdakowski, the founder and CEO of Avex, one of the world’s top digital agencies. John shares his journey from humble beginnings in web design to working with iconic DTC brands like Kith, Balance Athletica, and Katy Perry’s De Soi. They dive deep into the strategies that have made Avex a go-to agency for Shopify Plus brands, focusing on what m...2024-10-0425 min
Shopify with Milk Bottle ShowEpisode #91: Callum McKeefery of Reviews.io: A man on a missionWe are thrilled to have Callum McKeefery as our guest. Callum is the CEO and founder of Reviews.io, a widely used eCommerce reviews app that can be integrated into all platforms. But he's not just a successful SAS entrepreneur - Callum is also a proud father, a local employer in Leicester, UK, and a man on a mission to find cures for rare mitochondrial diseases.Sponsored by:ZapietThe Point of Sale StoreRewind.ioLinks: Milk Bottle LabsMilk Bottle on TwitterReviews.io
2023-05-2525 min
Own Your CommerceCallum McKeefery: Reviews - So much more than just stars, and possibly the most underutilized weapon in your arsenalIf you're running an online business, customer feedback is crucial to your success, and in this episode of Own Your Commerce, host Jay Myers interviews Callum McKeefery, founder and CEO of Reviews.io, a platform dedicated to collecting customer reviews for online retailers.
Callum's expertise in e-commerce has led him to recognize the importance of customer feedback, and during the discussion, he highlights the early days of Reviews.io, its competitors, and the features that make it stand out from the crowd.
One of the most important takeaways from the episode is the significant role of...2023-02-2142 min
The DTC Deep DiveEp 24 - Leverage Your Reviews - Callum McKeeferyWelcome to The DTC Deep Dive. Today we’re joined by Callum Mckeefery, founder and CEO of Reviews.io. A reviews collection service that has been responsible for some huge growth for multiple brands. Callum will be sharing his learnings on the importance of reviews, how to curate them and which types to keep an eye on.
On Callum’s past in startups and starting Reviews.io with his wife from their kitchen table.
On the importance of reviews and how a lot of brands overlook this.
On ‘too good to be true reviews and panic...2022-10-2636 min
Marketing Freaks#EP074 - My Business Story, Callum McKeeferySend us a textWelcome back to another instalment of our ‘My Business Story’ mini series of interviews. This week we’re speaking to Callum McKeefery, founder of reviews.io. We chat with Callum about the story behind reviews.io, but also his experience in business prior to that.One of the really great things about this podcast is meeting new people and having great conversations. This episode truly does encapsulate that, with a completely open chat through Callum’s experience in business.2022-08-2527 min
The Founders LoungeBuilding a £10M Bootstrapped Business in a Highly Competitive Market of Online Reviews - Callum McKeefery | E46Callum McKeefery is the founder and CEO of Reviews.io, Fullpicture.io & Poet.so. In a highly competitive market of online reviews, he managed to bootstrap his business to £10M in revenue with over 65 employees globally. In the episode, he explains how they started the business, where he sees opportunities today, and how a self-funded business can compete against giants like Trustpilot with £100M+ in funding and large sales divisions.
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➤ Looking for funding? Get a VC intro...2022-05-2454 min
SEEKERSGrowth “Hacks” from Dropbox, Wise, Revolut, HubSpot, HotJar and moreSend us a textThere’s one question we’ve been asking almost all our guests so far - have you ever done a small UX tweak or a product improvement that had a disproportionately high impact on the product, considering the effort it required. Something tiny that turned out to be a big win. In fact, finding out the answer to this question was our main motivation to start this podcast. Can we all learn tactical tips from successful founders and product managers at some of the greatest companies and use them as an inspiration for our...2021-10-1826 min
The Catch UpAn Interview with Callum McKeefery (Part 2) Episode #024 | The Catch UpREVIEWS.io's Founder & CEO Callum McKeefery joined Rich and Josh for Episode 24 of The Catch up. In this two-part podcast, expect inside knowledge on the fastest review widget in the game, how to protect company culture and whether big brands are missing the mark.Keep up to date with REVIEWS.io: https://www.reviews.io/ Listen to The Catch up on major podcast platforms: https://bit.ly/3s82td5___The Catch up is a podcast produced by Salesfire. Industry friends join us for a few drinks and an often off the rails attempt at r...2021-02-1828 minThe Catch UpAn Interview with REVIEWS.io's Callum McKeefery (Part 1) | Episode #024 of The Catch UpThe fastest review widget in the industry 🔥REVIEWS.io's Founder & CEO Callum McKeefery joined Rich and Josh for Episode 24 of The Catch Up. In this two-part podcast, expect inside knowledge on the fastest review widget in the game, how to protect company culture and whether big brands are missing the mark.⚠️ Disclaimer: No velour tracksuits were harmed in the production of this podcast.Keep up to date with REVIEWS.io: https://www.reviews.io/Listen to The Catch Up on major podcast platforms: https://bit.ly/3s82td5___The Catch Up is a pod...2021-02-1822 min
eCom@One with Richard HillEp 37: Callum McKeefery - Get More From Your Business With Online ReviewsCallum is the Founder and CEO of Reviews.io, a leading provider of authentic review collection, who are truly dedicated to helping companies (like Carphone Warehouse, Sports Direct and Flannels, just to name a few) bring in more business through the power of customer reviews.
In this podcast, Callum takes us through his journey of how he set up Reviews.io and how they’re now helping businesses all over the world grow and spread awareness of their brands through social proof.
He talks to us about how reviews are essential to the success of any...2020-11-3059 min
SEEKERSHow to Bootstrap a Company to 10M - Callum McKeefery, CEO of Reviews.ioSend us a textCallum McKeefery is the co-founder and CEO of Rreviews.io, a company offering reviews collection and management solutions. He shared with us how he started the company 10 years ago from his kitchen table with his wife and co-founder Nikki and how they grew to 10M in revenue with no investors funding.In this episode you'll learn:- How rain impacts your conversion rate- What’s the hottest method for customer reviews collection in 2020?- How you can bootstrap a company from 0 to 10M2020-10-0128 min
Customers Who ClickFind Out Why Social Proof is Key For Your BusinessIn this weeks episodes I spoke with Callum McKeefery, the founder of Reviews.io about why collecting and using reviews are so important these days. Trust is becoming more and more important, and so is the use of a trusted platform for this. Fake reviews and review fraud are a big problem and just the slightest doubt in a customers mind about the legitimacy of reviews can turn them away. Any business wanting to be really successful and step up to the next level absolutely must be collecting reviews, and it is really easy. One...2020-09-2951 min