Shows
The Room BlockBecoming ICONIC, with Calvin Stovall and John AvolaDo you or your company have what it takes to become, ICONIC? Join me for an engaging and fun conversation with Calvin Stovall, Chief Experience Officer and Iconicity Enthusiast for ICONIC Presentations, and John Avola, a digital marketing leader with 15 years of experience and currently Digital Marketing Principle at FedEx. After a 25-year career in hospitality, Calvin took what he learned about some of the stand-out brands he worked for and created a practical and systematic technique called The ICONIC Framework™ to help organizations achieve and maintain iconic status in the eyes of their customers. In addition to presenting The IC...2021-04-071h 05The Room BlockBecoming ICONIC, with Calvin Stovall and John AvolaDo you or your company have what it takes to become, ICONIC? Join me for an engaging and fun conversation with Calvin Stovall, Chief Experience Officer and Iconicity Enthusiast for ICONIC Presentations, and John Avola, a digital marketing leader with 15 years of experience and currently Digital Marketing Principle at FedEx. After a 25-year career in hospitality, Calvin took what he learned about some of the stand-out brands he worked for and created a practical and systematic technique called The ICONIC Framework to help organizations achieve and maintain iconic status in the eyes of their customers. In addition to presenting...2021-04-071h 05
The ICONIC MindsetNew Year, New You, New Normal: ICONIC Predictions for What's NextNew Year, New You, New Normal: ICONIC Predictions for What's NextEpisode #11Faced with the pandemic, companies did things that seemed impossible, overnight. And some industries, like ecommerce, experienced growth in 9 months that wasn’t predicted for years. 2021 begins a new year, new you, new normal and with the New Year ahead, Calvin and John remain dedicated to helping businesses and leaders be ICONIC! This episode has only one goal... provide an ICONIC list of predictions for 2021 that will give your business an edge above the competition and help you prepare for wh...2021-01-3144 minThe ICONIC Mindset10 ICONIC Lessons of 202010 ICONIC Lessons of 2020Episode #10Without a doubt 2020 has been a year of unsuspected turns and sudden surprises. This year has been draining, overwhelming and exhausting, uncertain and worrisome. But, on the flip side of the coin, this tumultuous year has also been an exciting, full of growth and learning opportunities, and plenty of adrenaline to survive on. To close out the year and in commemoration of our 10th podcast episode, John and Calvin have put together a list of 10 ICONIC Lessons of 2020. And a special thanks to our listeners for...2020-12-3055 minThe ICONIC Mindset4 C’s to an ICONIC Mindset; How to Thrive in 2021 and Beyond4 C’s to an ICONIC Mindset; How to Thrive in 2021 and BeyondEpisode #9Without question 2020 has been an unforgettable year of challenges, unsuspected turns and sudden surprises. American Professor of mathematics at Temple University, John Allen Paulos said, “Uncertainty is the only certainty there is, and knowing how to live with insecurity is the only security.” The fact is a lot of the things happening around us are outside of our control, but despite that you can maintain an ICONIC Mindset. A person’s ability to thrive in times of uncertainty is how well...2020-11-3037 minThe ICONIC Mindset13 sins of the unICONIC: The Sequel13 sins of the unICONIC: The SequelEpisode #8Toxic work cultures make going to work feel miserable. New ideas can’t flourish, people can’t be honest, micro-management thrives, and leaders are given power that go to their heads and fuel their egos. In our last podcast, John and Calvin talked about how to build an ICONIC culture that stands the test of time. As a good follow-up (or sequel), this episode provides listeners with a list of 13 telltale signs that your company culture is moving in the wrong direction – and then provide practic...2020-10-2840 minThe ICONIC MindsetBuilding an ICONIC Culture that Stands the Test of TimeBuilding an ICONIC Culture that Stands the Test of TimeEpisode #7Own it! Live it! Love it! There’s nothing more important than your company's culture. In this podcast episode, John and Calvin discuss how to build an ICONIC culture that stands the test of time. They'll leverage one of the four ICONIC Framework quadrants as the foundation for defining your culture, developing values and beliefs and defending what you've built. Whether your company has been operating for years or you're opening your doors for the first time, you'll want to...2020-10-0734 minThe ICONIC MindsetLeading with an ICONIC Mindset during Uncertain TimesLeading with an ICONIC Mindset during Uncertain TimesEpisode #6It’s been said that turbulent times build great leaders. In this podcast episode, John and Calvin discuss how to lead your team with an ICONIC mindset during uncertain times. They’ll share several important leadership qualities that will help leaders navigate through the next normal while connecting each quality to one (or more) of the 4 P’s of Iconicity - Purpose, People, Passion, and Perseverance. Listen for insights on surefire ways to continue to engage, empower and inspire your team during these uncert...2020-08-2535 minThe ICONIC MindsetBuilding an ICONIC Brand Reputation is EverythingBuilding an ICONIC Brand Reputation is EverythingEpisode #5Brand reputation is everything. It's an expectation of behavior derived from personal experiences and/or experiences from others. Great reputations are built through consistently meeting or exceeding customer expectations. When you invest in proactively cultivating your brand reputation, you'll experience increases in revenue, brand equity and customer loyalty, plus you'll have the ability to hire and retain top talent.In this episode, Calvin and John share 4 ICONIC strategies for building an ICONIC brand reputation and touch on a few signals that indicate...2020-07-3146 minThe ICONIC MindsetDelivering Iconic Customer Experiences: It’s Now Back To BasicsDelivering Iconic Customer Experiences: It’s Now Back To BasicsEpisode #4COVID-19 has brought on many challenges for everyone across the globe. Customers’ wants and needs are changing constantly, and you have to change just as fast to keep up with them. In this episode, Calvin and John discuss how delivering ICONIC customer experiences in this environment is all about focusing on the basics of customer service. Beyond adapting new measures to ensure safety, learn what you can do to set your business apart from the competition by focusing on 5 ICONIC stra...2020-07-0946 minThe ICONIC MindsetThe 4 P’s of Innovative ICONIC Brands - Part IIThe 4 P’s of Innovative ICONIC Brands - Part IIEpisode #3A product, service or idea is innovative when it truly makes your customer lives’ easier, whether it's something new or making something better–an improvement. During Part Il of this two-part series, we unpack the last two of the 4 P’s of Iconicity, Passion and Perseverance. Learn how to magnify your vision (own it, live it, love it) and focus on what matters to your customers. The future is already upon us and some iconic brands have taken the lead to engage, e...2020-06-2217 minThe ICONIC MindsetThe 4 P’s of Innovative ICONIC Brands - Part IThe 4 P’s of Innovative ICONIC Brands - Part IEpisode #2A product, service or idea is innovative when it stands out from the rest and truly makes the customer lives’ easier. Reinvention of experience has been the cornerstone of the 21st century. From Uber to Airbnb, Grubhub to Spotify, pain-points in many areas of our daily lives have been opened up by innovation. The future is already upon us and some iconic brands have taken the lead to innovate and update our life’s experiences. During Part I of this two-part series...2020-06-1130 minThe ICONIC MindsetICONIC Brands and COVID-19: The Good, The Bad & The UglyICONIC Brands and COVID-19: The Good, The Bad & The UglyEpisode #1As the spread of coronavirus accelerated, overwhelmed our medical system and decimated our communities, American business abruptly came to a halt. Two months later, the pandemic continues and even as some businesses attempt to reopen, COVID-19 threatens future closures and thrusts the economy into a near-certain recession. However, COVID-19 also brought with it was some of our most beloved brands stepping up to make a difference. These companies shouldered responsibilities that go far beyond meeting earnings targets and satisfying shareholders. While a...2020-05-2536 min