Shows
Marketing Agency Power HourPR Strategies for Women-Led Brands - Laura Henson - Marketing Agency Power Hour - Episode # 035Get an inside look at what it really takes to build an authentic, purpose-driven PR and branding agency in this episode of Marketing Agency Power Hour with Laura Henson, Founder and CEO of HVM Communications. From her beginnings in luxury fashion to leading a values-based communications firm, Laura shares how narrowing her focus to women-led and mission-driven organizations became a catalyst for growth, not a limitation.Laura breaks down what modern PR actually requires today: intentional audience targeting, human-first storytelling in an AI-driven world, and the courage to align business practices with personal values...
2025-12-1839 min
Marketing Agency Power HourData-Driven Growth for Agencies - Zontee Hou - Marketing Agency Power Hour - Episode # 034Get an inside look at what truly drives a successful marketing agency in this episode of the Marketing Agency Power Hour with Zontee Hou, Founder & President at Media Volery. From choosing the right clients and building long-term partnerships to leveraging data, AI, and customer insights, Zontee reveals what it takes to run a sustainable, high-performing agency in today’s landscape.Through her experience advising global brands and growing her own agency, Zontee shares what leaders often overlook: work-life balance, honest communication, and the power of client retention over constant churn. Get ready to rethink how you select cl...
2025-12-1159 min
Marketing Agency Power HourMastering the Naming Process - Scott Milano - Marketing Agency Power Hour - Episode # 033Discover the hidden strategy, creativity, and rigor behind world-class brand naming in this episode of the Marketing Agency Power Hour. Host Cal Wilder sits down with Scott Milano, founder and managing director of Tanj, to unpack what it really takes to build a specialist agency that serves global brands with names that stand the test of time.From navigating complex renaming projects and leading a naming only agency, to building a personal brand and adapting to an AI-driven discovery landscape, Scott shares the lessons that shaped his 15 year journey. Get ready to rethink how...
2025-12-0448 min
Strategy Shift PodcastStrategy Shift Podcast: From Bookkeeping to Business Growth: Financial Clarity with Calvin WilderIn this episode of The Strategy Shift Podcast, we sit down with Calvin Wilder — entrepreneur, author of The Financial Operating System, and founder & CEO of SmartBooks. Calvin shares why bookkeeping alone isn't enough for small business owners who want to grow and build long-term value. We explore how to: Understand the difference between bookkeepers, controllers, and CFOs Move beyond compliance to strategic financial management Use KPIs and trends to actually guide decision-making Balance the rise of AI with the human judgment businesses still need Whether you're a so...
2025-11-2719 min
Marketing Agency Power HourRetail Marketing Reinvented - Kate Terricciano - Marketing Agency Power Hour - Episode # 032Unlock the real-world strategies behind running a flexible, resilient, and client-focused marketing agency in this episode of Marketing Agency Power Hour! Host Cal Wilder sits down with Kate Terricciano, President of Image Marketing Consultants and Principal of C2 Marketing, to explore her 20-year journey growing a specialized agency in the evolving world of retail real estate.From adapting to industry shifts and diversifying services to building a strong team culture and leading as a female entrepreneur, Kate breaks down the mindset and methods that have helped her thrive. Get ready to rethink how you...
2025-11-261h 06
Marketing Agency Power HourSmarter Growth Through Transparency - Veronica Clerkin - Marketing Agency Power Hour - Episode # 031Host Cal Wilder sits down with Veronica Clerkin, Managing Partner of AMZG Agency, to unpack what it really takes to lead a modern, values-driven marketing agency in a world shaped by constant change. With over two decades of experience spanning entertainment, B2B, and Fortune 500 brands, Veronica reveals how transparency, clear communication, and staying true to your core strengths can transform your client relationships and your business.From navigating misconceptions about AI to building a fully remote team that actually thrives, Veronica shares the mindset shifts and leadership strategies that have fueled her agency’s...
2025-11-2038 min
Empowering Healthy Business: The Podcast for Small Business Owners52 # How Businesses Can Finally Get Value from Credit Bureaus with Brian SuthoffMany small and mid-size B2B companies extend payment terms—but struggle to know which customers are truly creditworthy.In this episode of the Empowering Healthy Business Podcast, host Calvin Wilder sits down with Brian Suthoff, CEO of Truverto, to explain how businesses can finally get value from credit bureaus and make better credit decisions without heavy IT or manual uploads.Brian breaks down how new accounting system integrations now allow small businesses to automatically share A/R data, receive validated company profiles, and get usable credit scores—all in real time.💡 In This...
2025-11-1850 min
Marketing Agency Power HourBuilding Trust in a Digital World - Juda Engelmayer - Marketing Agency Power Hour - Episode # 030Host Cal Wilder sits down with Juda Engelmayer, CEO/President of HeraldPR, to explore the evolving world of public relations, ethics, and reputation management in the digital age. From handling high-profile crises to teaching the next generation of PR pros how to build genuine human connections, Juda reveals what it really takes to thrive in an industry where integrity and trust are everything.With decades of experience navigating sensitive client situations, from political controversies to major media storms, Juda shares how he balances the “court of public opinion” with the court of law, why personal relationships stil...
2025-11-1353 minEmpowering Healthy Business: The Podcast for Small Business Owners51 # New Developments Impacting 2025 Year-End Tax Planning with Greg ReedAs 2025 wraps up, smart business owners are already preparing for tax season.In this episode of the Empowering Healthy Business Podcast, Calvin Wilder speaks with Greg Reed, Head of Tax at SmartBooks and Certified Tax Coach, about the latest developments affecting 2025 year-end tax planning.Greg explains how to use new rules and deductions to reduce your tax burden and plan confidently before December 31.💡 In This Episode:100% bonus depreciation vs. Section 179 — which to useSALT cap increase and PTET strategies for high-income ownersWhat’s changin...
2025-11-1126 min
Marketing Agency Power HourFrom Crisis to Client Trust - Ethan Rasiel - Marketing Agency Power Hour - Episode # 029Unlock the secrets to running a thriving PR and marketing agency in this episode of Marketing Agency Power Hour! Host Cal Wilder sits down with Ethan Rasiel, co-founder and CEO of Lightspeed PR & Marketing, to uncover what it takes to build lasting client relationships, manage crises with confidence, and grow a global agency with integrity.From mastering client communication to building resilient teams and responsibly integrating AI, Ethan shares his hard-earned lessons from decades in both agency and in-house roles, including at Edelman and Samsung. Get ready to rethink how you communicate your value...
2025-11-0651 minEmpowering Healthy Business: The Podcast for Small Business Owners50 # Understanding Crypto Investments and Preventing Financial Fraud with Jason CostainCrypto can be exciting — but it’s also one of today’s biggest financial risks.In this episode of the Empowering Healthy Business Podcast, Calvin Wilder talks with Jason Costain, a banking fraud expert with over 25 years of experience, about what business owners need to know to protect their money, data, and trust in the digital world.Jason explains where crypto risk really lives, how scams operate, and what simple steps can help you avoid becoming the next victim. In This Episode:What makes crypto investments high-risk for small businessesHow modern...
2025-11-041h 04
Marketing Agency Power HourBuilding a Future-Ready Agency - Robert Gerov - Marketing Agency Power Hour - Episode #028Take your marketing agency to the next level with powerful insights on AI, automation, and how to scale your business efficiently. It’s time to streamline your operations, boost client results, and build a global team that runs like a well-oiled machine. And who better to guide you than serial entrepreneur, founder, and CEO of Robert Gerov Media, Robert Gerov.You’ll learn how to leverage AI tools to automate onboarding, content creation, and project management while keeping the human touch that ensures top-notch quality. Gain confidence in building scalable systems through solid Standard Oper...
2025-10-3031 minEmpowering Healthy Business: The Podcast for Small Business Owners49 # Growing Local and Home Service Businesses with Sean GarnerYou can be the best plumber, electrician, or home-service provider in town — but if your marketing isn’t connected, your phone won’t keep ringing.In this episode of the Empowering Healthy Business Podcast, host Calvin Wilder talks with Sean Garner, marketing strategist and founder of a full-service agency that helps small and local businesses grow through modern systems.Sean explains why local marketing is different, how to use his Marketing Domination Framework (Build → Fill → Optimize), and which automations can help you turn missed calls into booked jobs.In This Episode:Why mind...
2025-10-2848 min
Office Hours with David MeltzerFelida Villarreal, Danny Tomsett, Calvin Wilder | Office Hours #800Felida Villarreal
Felida Villarreal is the President and CEO of the Valley Initiative for Development and Advancement (VIDA), a nonprofit that helps low-income and underemployed residents of the Rio Grande Valley train for high-demand, high-wage careers. VIDA offers industry-focused education, financial assistance, and career support for adult learners, including parents and first-generation students. Over the past 30 years, VIDA has helped more than 6,000 people complete training programs, achieving a 96% persistence rate. Her leadership has earned national recognition and support from organizations like Texas Mutual Insurance, AEP Foundation, and Methodist Healthcare Ministries, Fast Company and Nonprofit PRO and was...
2025-10-2432 min
Marketing Agency Power HourCrafting Impactful Presentations - Mike Teixeira - Marketing Agency Power Hour - Episode #027Unlock the secrets to powerful business communication with presentation expert, Mike Teixeira, Founder and President of Deck Presentations. In this episode, Mike breaks down how clear, confident presentations can drive real results, whether you're pitching clients, leading a team meeting, or creating content for social media. From conquering public speaking nerves to designing visuals that actually support your message, Mike shares a proven framework to help you connect with any audience. Learn how to build communication skills across your team and turn every presentation into a strategic advantage.Takeaways:Use video and storytelling...
2025-10-2351 minEmpowering Healthy Business: The Podcast for Small Business Owners48 # Using Intuition to Make Better Business Decisions with Nick MusicaMost business owners rely on data—but great leaders know intuition matters just as much.In this episode of the Empowering Healthy Business Podcast, Calvin Wilder sits down with Nick Musica, founder of Optics In, to talk about how intuition helps business owners make smarter, more confident decisions.Nick shares how he shifted from a data-driven marketing career to an intuitive leadership approach—balancing analytics with awareness to unlock clarity, creativity, and growth.What You’ll Learn:Why intuition complements financial data in decision-makingHow to bui...
2025-10-2148 min
Marketing Agency Power HourTurn NPS Feedback into Strategic Growth - Jon Stamell - Marketing Agency Power Hour - Episode #26Transform the way you think about customer relationships with powerful insights on increasing lifetime value, leveraging Net Promoter Scores, and using AI to unlock what truly drives loyalty. In this episode, Jon Stamell, marketing strategist and founder of OOMIJI, breaks down how to turn customer feedback into an actionable strategy that scales.You’ll learn how to pitch bigger clients, build a standout agency culture, and create long-term success by focusing on what matters most: real customer connection. Get inspired to lead smarter, work leaner, and bring fresh thinking to your CRM and growth st...
2025-10-1653 minEmpowering Healthy Business: The Podcast for Small Business Owners47 # Landman Explains Protecting Your Home Against Title Fraud & SquattersMost homeowners worry about credit card fraud or identity theft—but few realize their property title can be stolen on paper. Title fraud and squatters are fast-growing threats that can cost property owners thousands of dollars and months of legal battles.In this episode of Empowering Healthy Business, host Calvin Wilder speaks with Kurt Moore, founder of Mo Title Security and a veteran landman with 30 years of experience in public records and contracts. Kurt explains how title fraud works, why squatters are difficult to remove, and—most importantly—what homeowners can do to protect themselves.You’ll...
2025-10-1430 min
Marketing Agency Power HourSuccess Beyond the Numbers - Tara Johnson - Marketing Agency Power Hour - Episode #025Take your agency leadership to the next level with honest, actionable insight about authenticity, networking, and building a business that supports both growth and personal fulfillment. Get ready to hear from marketing agency founder Tara Johnson, CEO of AlchemyThree and Alchemy Wealth Marketing, as she shares her journey from artist to company leader.You’ll learn how to network effectively (even as an introvert), build a referral engine through community and partnerships, and redefine success beyond just the numbers. This episode is packed with real talk about delegation, financial literacy, and how to create a...
2025-10-0954 minEmpowering Healthy Business: The Podcast for Small Business Owners#46 Scaling from Small Business to Mid-MarketGrowing from small business to mid-market changes everything—especially in finance. What used to work in “survival mode” no longer scales.In the latest episode of the Empowering Healthy Business Podcast, Calvin is joined by Priya Chanduraj of FIN Team to talk about how finance becomes a driver of growth, not just a record-keeper.Here’s what you’ll learn:When to hire a controller, a CFO, or fractional supportHow to evaluate if your systems and controls are ready to scale
2025-10-0743 min
Marketing Agency Power HourChoosing Authenticity Over Perfection - Lauren Douglass - Marketing Agency Power Hour - Episode #024Authenticity and strategic content can power agency growth and client trust. In this episode of the Marketing Agency Power Hour, host Cal Wilder sits down with Lauren Douglass, Founder of Reverve Agency and a seasoned marketing leader with over 18 years of experience across corporate and agency roles.Lauren shares her journey from corporate life to founding her own agency, emphasizing how authenticity, strategic content repurposing, and thought leadership can elevate agency visibility and client trust. She discusses the importance of using platforms like LinkedIn to consistently engage audiences, aligning messaging with client values, and building a...
2025-10-0232 minEmpowering Healthy Business: The Podcast for Small Business Owners# 45 How to Win More Clients Through Referrals Not Cold LeadsMost B2B service businesses pour time and money into “lead gen,” only to be swamped with unqualified prospects and wasted effort. In this episode of Empowering Healthy Business, host Calvin Wilder talks with Tom Freedman of Defiant Enterprises about a smarter approach: building growth on referrals, not cold leads.Tom shares his five-step framework for making referral-based selling repeatable and scalable, including how to:Reverse-engineer your numbers and model sustainable growthPosition your offer, audience, and message for impactUse your CRM to track referral partners and conversationsBuild genuine partnerships instead of chasing cold leadsScale confidently by docu...
2025-09-3046 min
Marketing Agency Power HourUnlocking Your Why Boosts Your Business - James Kwon - Marketing Agency Power Hour - Episode #023Revolutionizing financial systems is a game-changer for scaling agencies strategically and sustainably. In this episode, the host sits down with James Kwon, Founder, CEO & Lead Strategist at Figmints Digital Creative Marketing.James shares how he built a multi seven-figure agency by rethinking financial management through a system he developed called “Slices,” inspired by the Profit First model. He explains how the Slices system not only transformed his agency’s profitability but also redefined its compensation structure, team incentives, and growth strategy. The conversation explores how James integrates the Slices methodology across business units, combines it with the EOS fr...
2025-09-2549 minEmpowering Healthy Business: The Podcast for Small Business Owners# 44 How to Use a CRM for Small Business GrowthRunning a business with scattered spreadsheets and one-off emails makes growth harder than it needs to be. In this episode of Empowering Healthy Business, host Calvin Wilder sits down with Jason Kramer of Cultivize to unpack how small businesses can use a CRM to bring order, consistency, and measurable results to sales and marketing.You’ll hear practical ways to:Build a repeatable sales process that doesn’t depend on memoryUse data to prioritize leads and focus on quality over quantityTrack marketing ROI without guessworkStart simple with phased CRM adoption—and avoid common pitfallsWhether you’re...
2025-09-2339 min
Marketing Agency Power HourWear ‘Em Down with Consistent Marketing - Nick Stamoulis - Marketing Agency Power Hour -Episode #022Consistency and strategic AI integration are essential for long-term success in B2B marketing. In this episode, the host sits down with Nick Stamoulis, B2B Fractional CMO of Brick Marketing, a B2B Digital Marketing Agency.Nick shares how his 25 years of experience have shaped his persistent, process-driven approach to digital marketing. He explores a “Wear ’em down marketing” strategy, which focuses on consistently engaging target audiences across multiple channels including SEO, websites, trade shows, and AI-powered content strategies. The conversation dives into customizing marketing strategies for mid-market and enterprise clients, aligning KPIs with business goals, and in...
2025-09-1855 minEmpowering Healthy Business: The Podcast for Small Business Owners# 43 How Business Owners Can Maximize the Home Office Tax DeductionWorking from home has become a permanent reality for many entrepreneurs, but too often business owners miss out on valuable tax savings.In this episode of the Empowering Healthy Business Podcast, Calvin Wilder talks with Greg Reid, Head of Tax at SmartBooks, about how to take full advantage of the home office tax deduction.You’ll learn:What qualifies as a home office under IRS rulesWhich expenses you can deduct, from office equipment to utilities and insuranceHow to calculate your deduction using square footageWhen depreciation makes sense—and what to know if you sell your...
2025-09-1628 min
Marketing Agency Power HourThe Growing Need to Champion Responsible AI - Helen Todd - Marketing Agency Power Hour -Episode #021Adaptability and responsible AI integration are critical for staying ahead in today’s marketing landscape. In this episode, the host sits down with Helen Todd, CEO of Sociality Squared.Helen shares how her early entrance into social media marketing and her leadership at one of the first dedicated social media agencies shaped her forward-thinking approach to business. She explores how adaptability has been essential to navigating constant platform changes, as well as the rapid rise of artificial intelligence since the launch of ChatGPT. The conversation dives into the ethical considerations of AI-generated content, the need for clear te...
2025-09-1135 min
Marketing Agency Power HourServing Strategy in the Restaurant Field - Deborah Smith - Marketing Agency Power Hour - Episode #020Consistent lead generation and niche specialization are key drivers for success in restaurant marketing. In this episode, the host sits down with Deborah Smith, marketing thought leader, social media expert, award-winning author, and Owner of Foxtrot Media LLC and Jersey Bites.Deborah shares how her 20+ years of experience in digital marketing, focused on the food and beverage industry, shaped her boutique agency’s approach to working with restaurants. She dives into the unique challenges restaurants face, like high turnover and tight budgets, and how her team delivers hands-on, personalized service through evolving marketing strategies from print ad...
2025-09-0443 minEmpowering Healthy Business: The Podcast for Small Business Owners#40 Building a Business Without Sacrificing Your LifeDoes building a successful business really mean sacrificing your health, family, and freedom? In this episode, Calvin Wilder sits down with James Brown, founder of the Business Accelerator Institute, to challenge the myth that growth requires endless sacrifice. You’ll discover:Why the “sacrifice myth” leads to burnout and declining revenueHow delegation turns from an expense into a high-ROI investmentThe three areas owners should focus their time on strategy, marketing, and salesKey financial ratios every service business should track (payroll, marketing, occupancy)How shifting your mindset helps you build a business that supports your lifePractical ways to grow withou...
2025-09-0154 min
Marketing Agency Power HourBuilding Your Business Through Connection - Xhulio Jamaku - Marketing Agency Power Hour - Episode #019Shifting from tech to tailored marketing, this episode’s guest proves that strategy-first thinking can redefine how agencies serve their clients. In this episode, host Cal Wilder sits down with Xhulio Jamaku, Co-Founder of Rootless Agency and former full-stack software engineer, to unpack what it means to build a customer-centric agency from the ground up.Xhulio shares how Rootless Agency prioritizes strategic consultation over standard service delivery- focusing on solutions customized to each client’s needs. He explains how the agency leverages partnerships for specialized services, offers transparent fixed pricing, and intentionally phases out traditional project-based quot...
2025-08-2843 min
Marketing Agency Power HourFrom Magic to a Full Service Agency - Geraint Clarke - Marketing Agency Power Hour - Episode #018Sometimes the most unexpected journeys lead to the greatest success. In this episode, host Cal Wilder sits down with Geraint Clarke, CEO of Ellusionist and Co-Founder of MTHD Marketing, to explore how a passion for magic transformed into a thriving career in marketing leadership.Geraint shares how his early days performing close-up magic sparked his curiosity about marketing, driving him to develop strategies that grew his illusion business before pivoting into full-service digital marketing. He dives into the impact of Google Ads, the importance of understanding client pain points, and the strategic advantage of focusing on higher-ticket...
2025-08-2153 min
Marketing Agency Power HourEmbracing Innovation and Change - Lysa Miller - Marketing Agency Power Hour - Episode #017Embracing change and innovation can be a catalyst for agency growth and long-term resilience. In this episode of the Marketing Agency Power Hour, host Cal Wilder sits down with Lysa Miller, Founder & CEO of Ladybugz Interactive Agency, a boutique firm known for its personalized approach and commitment to creativity, adaptability, and women’s empowerment.Lysa shares her journey from launching the Metro West Women’s Network to revitalizing her agency with a renewed focus on agility and innovation. She emphasizes how staying open to change has allowed her to build a flexible team, integrate emerging technologies like...
2025-08-1443 min
Marketing Agency Power HourActivating Networks For Impact - Rich Maiore - Marketing Agency Power Hour - Episode #016Creating meaningful content and embracing social impact can set your agency apart in a crowded market. In this episode of the Marketing Agency Power Hour, host Cal Wilder sits down with Rich Maiore, CEO & Founder of Rocket Social Impact, a purpose-driven agency that helps companies elevate their philanthropic and employee engagement strategies.Rich shares his transition from big-agency life to founding a nimble, cost-effective firm that works with both Fortune 100 companies and emerging brands. He highlights how content marketing is central to building lasting client relationships and how a focus on social impact can boost brand...
2025-08-0745 min
Marketing Agency Power HourThe Promotional Muscle Behind Research - Tom Shapiro - Marketing Agency Power Hour - Episode #015Clarity in your agency’s target market is the foundation for scalable growth and long-term success. In this episode of the Marketing Agency Power Hour, host Cal Wilder sits down with Tom Shapiro, CEO of Stratabeat Inc., a specialized B2B agency focused on marketing for technology and SaaS companies.Tom shares his journey in refining Stratabeat’s market focus, highlighting how a tightly defined ideal customer profile enhances growth, efficiency, and service quality. He details the agency’s strategic pivot to B2B tech and SaaS, and how original research has become a cornerstone of their market...
2025-07-3151 min
Marketing Agency Power HourSuccessful Agencies Narrow Their Niche - Elizabeth Chabe - Marketing Agency Power Hour - Episode #014Narrowing your agency’s niche can unlock significant impact and reliable lead generation. In this episode of the Marketing Agency Power Hour, host Cal Wilder sits down with Elizabeth Chabe, CEO of High Touch Group, a specialized agency focused on marketing advanced science, engineering, and technology.Elizabeth shares her journey in defining and honing her agency’s niche, emphasizing how a clear market focus improves pricing, staffing, marketing, sales, and client quality. She discusses her firm’s approach to hiring industry experts, measuring success through client impact, and managing financial efficiency. Beyond business, Elizabeth’s passion for dog...
2025-07-241h 02
Marketing Agency Power HourRelationships Are King In Marketing - Erin Regan - Marketing Agency Power Hour - Episode #013Blending brand building with performance marketing can be a powerful formula for agency growth. In this episode, the host sits down with Erin Regan, Managing Partner & Co-Owner of Full Contact Advertising and a seasoned leader in the marketing agency space.Erin shares how her team works with major clients like Cumberland Farms, Honda, and Body Armor by integrating ‘branded performance’- combining long-term brand equity with short-term sales urgency. She dives into the strategic frameworks that guide their work, from deep client collaboration to ongoing optimization that drives real business outcomes. Erin also contrasts the operational real...
2025-07-1738 min
Weekly Spooky: Scary Christmas Stories | Terrifying Tales to Creep Your HolidayCalvin Mirren and Hellweaver: Sin, Seduction, and the End of the MultiverseBefore Deadly Second Chances continues, revisit the origins of two of Strickfield’s most dangerous figures: Calvin Mirren, the privileged predator brought low, and Hellweaver, the cosmic goddess of chaos. This special triple-feature brings together their most defining stories.🎃 Story 1: The Halloween HeistCalvin Mirren thought he was unstoppable—a rich, predatory playboy from Strickfield’s most powerful family, secretly filming his conquests and ruining lives for profit. But one Halloween night, three women from his past come together to take everything from him—including his kidneys. This tale of trickery...
2025-07-151h 36
Wilder Wolves PodcastJoan Beringer Flashed Insane Potential! Timberwolves vs Pelicans SL Reaction|Wolves Fandom FridayIn the second episode of Wolves Fandom Friday, Wilder was joined by Calvin Roche and Tim Garrison the morning after the Timberwolves-Pelicans Summer League game and discussed...📍 Timestamps:00:00 Hall of Fame Fan Moments06:17 Joan Beringer was Special13:00 Terrence Shannon Jr.'s Playmaking15:13 Can TSJ Start Next Year?!24:54 Rob Dillingham's struggles28:01 How Good was Leonard Miller?36:56 Rapid Fire Other Wolves-Pelicans Takeaways🎧 Listen & Subscribe:YouTube: https://www.youtube.com/@wilderwolvespodcastSpotify: https://open.spotify.com/show/2r3Sk2ZADCie...
2025-07-1142 min
Marketing Agency Power HourYour Agency Growth Depends On Who You Hire - Cam Brown - Marketing Agency Power Hour - Episode #012Hiring self-starters and leveraging generative AI are key to scaling a modern agency. In this episode, the host sits down with Cam Brown, Founder and CEO of KingFish + Partners.Cam shares how building a team of self-motivated individuals and empowering them without micromanagement has been central to his firm’s success. He dives into how he evaluates talent rigorously, balances full-time and contract roles, and integrates emerging MarTech tools to future-proof the agency. From performance management and subject matter expertise to town governance and outdoor passions, Cam offers a transparent look at how he balances strategic growth wi...
2025-07-1055 min
Marketing Agency Power HourA Marketer’s 6 Lessons of Life & Business - Joel Kaplan - Marketing Agency Power Hour - Episode #011Six leadership lessons focused on listening, curiosity, and transparency guide effective team growth and change. In this episode, Cal sits down with Joel Kaplan, Principal & Founder at MK3 Creative, to explore innovative strategies, team leadership, and industry trends shaping the future of marketing.Joel shares how redefining his team’s approach to sales led to meaningful growth. He highlights the importance of relationship-building as a foundation for long-term success, along with using tools like the Culture Index to align team strengths. The conversation also touches on financial management, leading through uncertainty, and using AI to support, not re...
2025-07-0347 min
Marketing Agency Power HourPivoting with Purpose Through Change - Jillian Weston - Marketing Agency Power Hour - Episode #010Adapting quickly and leading with innovation are key to thriving in today’s ever-changing digital landscape. In this episode, the host sits down with Jillian Weston, digital marketing expert and Owner & Founder of Jillian's Circus.Jillian shares how her leadership style, grounded in trust and adaptability, has driven her success in building and managing a forward-thinking marketing agency. She dives into the importance of staying nimble—especially during unexpected events like COVID-19—and how her approach to pricing, talent management, and client education has evolved over time. Jillian also opens up about the operational tools that keep her bu...
2025-06-2648 min
Marketing Agency Power HourTurning Passion Into Action - Kathryn Wilson - Marketing Agency Power Hour - Episode #009Transforming passion into performance can set your agency apart, especially in complex, regulated industries. In this episode, the host sits down with Kathryn Wilson, Founder & CEO of VUE Health, an independent healthcare marketing agency.Kathryn shares how a strong sense of mission and passion for healthcare has shaped her agency’s culture and success. She discusses how VUE Health navigates the challenges of regulation, builds lasting client relationships, and uses action-driven KPIs to stay focused on results. Kathryn also reflects on the early days of launching her agency and the importance of staying intentional while scaling a hig...
2025-06-1936 min
Marketing Agency Power HourEnjoying Your Work Is The Best Policy - Mitch Tobol - Marketing Agency Power Hour - Episode #008When your team enjoys what they do, everything else starts to fall into place. In this episode, the host sits down with Mitch Tobol, Owner of CGT Marketing and a seasoned leader in the marketing and social media space.Mitch shares how aligning marketing strategy with broader business objectives can transform agency effectiveness. He emphasizes the power of understanding the full sales funnel, educating sales teams, and focusing on vertical markets to drive consistent results. Mitch also dives into client selection, the impact of emerging tech like AI, and how agency culture plays a crucial role...
2025-06-1248 min
Marketing Agency Power HourGrow Fast By Giving Back! - Johanna Bates & Erin Fogel - Marketing Agency Power Hour - Episode #007Building a values-first agency doesn’t happen by accident. In this episode, the host sits down with Johanna Bates and Erin Fogel, Co-Founders of DevCollaborative, a web development firm focused on the nonprofit sector.Johanna and Erin share how they built their agency from the ground up, guided by a commitment to accessibility, sustainability, and people-first practices. Instead of chasing rapid growth or flashy marketing tactics, they leaned into community engagement and long-term client relationships to scale their impact. They talk candidly about diversifying revenue, setting boundaries to protect team well-being, and staying true to their mi...
2025-06-0553 min
Marketing Agency Power HourLeading with Questions and Conversation - Nick Francis - Marketing Agency Power Hour - Episode #006Asking the right questions is often the first step toward building a successful agency. In this episode, Cal sits down with Nick Francis, Founder and Visionary Officer of The Franchise Group, an award-winning creative and strategic marketing agency.Nick shares how his team delivers high-impact events by focusing on early planning, intentional post-event follow-up, and a tailored approach that meets the needs of both large enterprises and smaller clients. See how his agency minimizes risk by leveraging a flexible freelancer network and why maintaining work-life balance is central to leading a resilient team. From navigating the challenges...
2025-05-2941 min
Marketing Agency Power HourRedefining Success Beyond Profit - Natalie Nathanson - Marketing Agency Power Hour - Episode #005Finding the right niche can be a game changer for your agency. In this episode, the host sits down with Natalie Nathanson, Founder & CEO of Magnetude Consulting and Host of the Shift and Thrive podcast.Natalie shares how focusing on ideal clients and verticals like cybersecurity and IT services has propelled her firm’s growth. She dives into the evolving role of AI in marketing and how her team integrates it thoughtfully to maintain authenticity and quality. From internal marketing and change management to financial reporting and evolving leadership, Natalie offers a transparent look at how sh...
2025-05-2237 min
Marketing Agency Power HourNavigating Core Values and Communication - Evan Zall - Marketing Agency Power Hour - Episode #004Core values aren't just internal slogans—they're strategic tools for building strong client relationships and lasting agency success. In this episode, Cal sits down with Evan Zall, Founder and President of Longview Strategies, a strategic communications firm with deep expertise in the industry.Evan shares how grounding his firm in values like leading the way and embracing lifelong learning has shaped Longview’s culture, client outcomes, and long-term growth. Learn how he navigates complex topics like sustainability and diversity with clarity, and why authenticity is key to standing out in today’s crowded media environment. From managi...
2025-05-1540 min
Marketing Agency Power HourSoftware Can’t Run Your Business For You - Jared Novack - Marketing Agency Power Hour - Episode #003Technology alone won’t run your agency. Success comes from connecting the right systems with the right people. In this episode, the host sits down with Jared Novack, Co-founder, CFO, and COO of Upstatement, Boston’s premier digital agency.Jared shares how he and his team transformed their agency by centralizing data, leading to smarter financial forecasting and tighter operational control. See why connecting data systems to the human side of a business is essential for sustainable growth and how creativity and structure can successfully coexist. From leading a high-performing creative team to navigating uncertainty and staying grou...
2025-05-0830 min
Marketing Agency Power HourCulture Eats Strategy For Lunch! - Casey Cheshire - Marketing Agency Power Hour - Episode #002Gain fresh perspectives on how to build a thriving digital marketing agency by leaning into authentic connections, strong leadership, and purpose-driven strategies. In this episode, Cal chats with Casey Cheshire, an innovative entrepreneur, seasoned marketing strategist, author, and Founder & Chief Evangelist of Ringmaster.Explore how Casey launched and scaled his previous company into a leading marketing automation consultancy, and how his latest venture, Ringmaster, empowers agencies to grow through podcasting, partnerships, and vibrant communities. He discusses why meaningful conversations should be at the heart of every marketing strategy. Casey also opens up about the realities of...
2025-05-0143 min
Marketing Agency Power HourDon’t Let AI Replace Your Expertise - David Reske - Marketing Agency Power Hour - Episode #001Unlock powerful insights into what it really takes to grow a successful digital marketing agency in today’s fast-paced, tech-driven world. In this episode, Cal sits down with David Reske, Founder and CEO of Nowspeed, a Boston-based agency that helps B2B tech firms thrive.Learn how David built his agency by focusing on one core mission—helping clients succeed—and how this mindset continues to drive growth and profitability. Discover how AI is transforming digital marketing, from boosting efficiency to slashing costs, and why staying ahead of the tech curve is no longer optional. David also opens...
2025-04-2440 min
Marketing Agency Power HourMarketing Agency Power Hour Trailer!This is the Marketing Agency Power Hour! Join host, Cal Wilder, each week, as he powers through discussions on business challenges, success stories, and game-changing strategies. This show is sponsored by SmartBooks, provider of bookkeeping and accounting for marketing agencies.
2025-04-1700 min
Empowering Healthy Business: The Podcast for Small Business Owners#36 Tax To Dos After April 15thThink tax season is over? Think again. In this episode, Cal sits down with tax expert Greg to talk about what savvy business owners should be doing after April 15th. From maximizing deductions to planning for upcoming tax law changes, this conversation is packed with insights for those who want to stay ahead—not just compliant.Greg shares real-world strategies to avoid tax-time surprises, reduce penalties, and keep more of your hard-earned cash. Plus, he breaks down estimated taxes, business structure reviews, and how to fund retirement accounts strategically. He even clears up myths around the home of...
2025-04-1520 min
Agency BlueprintSeason 15 | Ep 174 | Agency Investment – The Dos and Don'ts with Calvin WilderAre you making the right financial decisions to scale your business effectively? Financial decision-making for business owners can be complex but differentiating expenses from investments and focusing on risk assessment and ROI can make a difference. In this episode of The Agency Blueprint, I’m joined by Calvin Wilder to discuss the dos and don’ts of agency investments. Cal is the founder and CEO of SmartBooks, where their team empowers business owners to run financially healthy businesses through a mix of bookkeeping and accounting, financial reporting, and CFO advisory services. He started his career journey as an in...
2025-03-0722 min
Empowering Healthy Business: The Podcast for Small Business Owners#35 Beneficial Ownership Reporting Update and Tax Planning WinThe US Treasury Department announced a major change to beneficial filing requirements affecting most small business owners in the U.S. In this episode, Greg Reed, head of tax at SmartBooks, shares important updates. He also shares a tax planning success story about how he saved a client $29,000 in tax.We also discuss important informational filings that still must be made by many U.S. businesses that do business internationally that have major penalties if not done.Reach Greg Reed at greed@smartbookstax.com or book a meeting with him at smartbookstax.com.
2025-03-0309 min
Empowering Healthy Business: The Podcast for Small Business Owners#34 Benefits of Proactive Tax Planning vs. Reactive Tax FilingI’m excited to announced that SmartBooks Head of Tax Greg Reed is now officially a Certified Tax Coach. Tax planning and minimization has been a core part of our tax practice. With advanced study with the American Institute of Certified Tax Planners, Greg will be able to do even more to help business owners pay less tax.More specifically, this episode includes:Accountants, CPAs, and other roles to fill in your accounting teamBenefits of working with a Certified Tax Coach The right time to do tax planningTax tactics vs. a comprehensive tax strategyGreg saves a Sma...
2025-02-1119 min
Empowering Healthy Business: The Podcast for Small Business Owners#33 The Founder as Chief SalespersonA challenge all businesses face is setting up the sales function for success. In this episode, Christopher Filipiak explores why it is critical for the Founder to master the sales process regardless of whether the plan is to hire salespeople or for the founder to continue to be the primary salesperson.More specifically, this episode includes:The core of the sales process is creating and having conversationsChallenges of delegating sales when the founder has not mastered itThe sales mindset founders need to embraceAre salespeople born or made?Pitfalls of founders as salespeopleFounder sales mastery is...
2025-01-2836 min