Shows
Coffee & CompeteKlue at IntelliCon: Masters Series Part V | Dustin Ray, Cam MackeyAdam is joined by Datto's Director of Competitive Intelligence Dustin Ray and former Executive Director at SCIP Cam Mackey for this fifth episode in the Klue at IntelliCon Masters Series. Listen to Dustin talk about what he sees as the best organizational fit for a compete team, how he measures his team's success, and what kind of session he would lead at next year's IntelliCon if asked (01:12). Then Adam and Cam talk about the changes Cam has seen in competitive intelligence over the past decade, what he would like to see more of, and where he sees the industry...2022-08-1123 min
Coffee & Compete#37 - Live(ish) from SCIP IntelliCon 2022 | Part IIAdam is joined by six Competitive Enablement experts on Day 2 of SCIP IntelliCon 2022 for Part II of our two-part series. The experts talk about common mistakes CI professionals need to stop making, their favourite speaker session, how the profession has evolved and more. Timestamps:(0:45) - Cam Mackey, Executive Director at SCIP(4:22) - Dustin Ray, Head of Intelligence at Datto(6:35) - Pierre Hiller, Sr. Director of Competitive Intelligence at Veeam Software(9:34) - Justin Topliff, Head of Competitive Intelligence at Highspot(13:16) - Zaven Gabriel, Sr. Manager of Competitive Intelligence at Culture Amp(15:32...2022-05-0420 min
Decisions NowDecisions Now Episode 2: Generating Decisions Through Competitive Intelligence and How, featuring Cam MackeyWe all know that the success or failure of a business is determined by the decisions we make. These judgments can sometimes lead to businesses becoming multimillion-dollar enterprises or, even worse, bankruptcy. Companies nowadays employ a newly developed technology known as competitive intelligence, which aids leaders in making better decisions.In this episode, we welcome Cam Mackey, executive director of SCIP and host of the Intellicast podcast show. Cam will explain what competitive intelligence is, some facts about it, and its significance in the corporate world.If you're interested in innovation, artificial intelligence, technology and business...2022-03-0930 min
I_STREAMSegmenting Data to Anticipate Competitor Activity & Generate Nuanced InsightsWhether it’s a product launch or a brand pivot, you’ll need to be prepared with the data you need to know when to sit back and watch things play out, or reactively respond to ensure that you’re keeping up with the demands of the market. This fireside chat with SCIP's Cam Mackey and NetBase Quid's Harvey Ranola will help you:Identify themes in your industry narrative and their relevance to competitors in your space to anticipate their movements.Set benchmarks to monitor changes in how you and your competitors are being discussed in the n...2021-09-1448 min
I_STREAMA CEO’s Perspective on IntelligenceIn this SCIP IntelliCast episode, we sit down with IDEX CEO Andy Silvernail. Andy and SCIP CEO Cam Mackey talk about the role of competitive intelligence in supporting key strategic decisions, how CEO’s needs for decision support are evolving, and what competitive strategy and intelligence pros can do to help our organizations make decisions to best serve customers, reduce strategic risk, and drive profitable growth. 2021-04-0934 min
I_STREAMNew Normal? Or the Same Old B.S.?Many have said that we're in a new normal, where the existing strategy and intelligence toolkit isn't up to the task. This fast-paced discussion, with Ben Gilad, Helen Rothberg, and Cam Mackey, skips the hype and buzzwords, and provides recommendations for executives looking to not just survive but thrive through uncertainty. Some of the issues we discussed include:Do you believe the “new normal” is here to stay?What effect does the pandemic (or any major disruption) have on traditional strategy frameworks?Are the “old tools” still effective in this “new normal”?What role can CI play in determining...2021-02-1522 min