Shows
Medical Millionaire Podcast#188: Why Your Team Isn’t the Problem At Your MedSpa, Your Leadership IsCameron discusses the critical role of leadership in medical practices, particularly in the aesthetics field. He emphasizes the importance of evaluating team performance, especially at the front desk, and the need for effective compensation and performance metrics. He advocates for regular one-on-one meetings with team members to foster communication and accountability. He also highlights the necessity of ongoing training and sales techniques to enhance patient engagement and practice culture. He concludes with a call to action for practice owners to take charge of their leadership and team dynamics to build a successful business.Listen In!...
2025-12-1733 minMedical Millionaire Podcast#187: December Domination: What The Top 1% Of MedSpas Are Doing Right NowCameron discusses the essential mindset and strategies for practice owners in the medical aesthetics field. He emphasizes the importance of understanding business fundamentals, the need for continuous growth and education, and the significance of effective marketing and systems optimization. He also shares insights on navigating post-Black Friday sales, preparing for the upcoming year, and the critical role of memberships and patient experience in driving success.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Your practice should be a winner.Invest in yourself and your practice...
2025-12-0433 minMedical Millionaire Podcast#185: Breaking Barriers: The Surgeonista On Resilience & Reinventing After Non-CompetesCameron is joined by Dr. Gina Maccarone, MD, a triple board-certified cosmetic surgeon, and they discuss her journey from general surgery to cosmetic surgery, including overcoming a non-compete agreement in Ohio. She emphasizes the importance of resilience, networking, and having a skilled legal team. She explains her marketing strategies, particularly leveraging social media and her website to build her brand.Cameron and Dr. Maccarone highlight the critical role of trust in aesthetic procedures, emphasizing how patients view these procedures as significant decisions regarding their physical appearance. They also discuss the importance of understanding patient concerns and expectations to...
2025-11-1938 minMedical Millionaire Podcast#178: Bringing Life Back: How Jennifer Hartley Scaled Skin Synthesis With Soul, Science & SystemsCameron is joined by Jennifer Hartley, founder of Skin Synthesis, who shares her journey from critical care nursing to establishing her own aesthetics practice. They discuss the challenges of launching a business during the pandemic, the importance of continuous education, networking, and the philosophy behind her practice that focuses on natural results and building long-term relationships with patients. Jennifer also reflects on humbling moments in her practice and the significance of honesty and boundaries in patient care, as well as the role of technology in enhancing patient experiences.Cameron and Jennifer talk about the importance of building strong...
2025-09-2458 minMedical Millionaire Podcast#174: From Scalpel To Scale: The Portland Face Doctor’s Journey In Building A Hybrid Surgical + MedSpa PowerhouseCameron is joined by Portland Face Doctor, Dr. Peter Vila, and they discuss Dr. Vila's journey of acquiring and rebuilding a practice. Despite initial challenges, including a team exodus and negotiation complexities, he successfully rebuilt the team and expanded services. Dr. Vila emphasizes the importance of transparency, education, and trust in patient interactions. He highlights the financial nuances between surgical and non-surgical services, noting that younger patients often opt for financing.Cameron and Dr. Vila emphasize the importance of transitioning from a technician mindset to a business-oriented one, highlighting the value of attending conferences, networking, and continuous learning...
2025-08-271h 08Medical Millionaire Podcast#168: Scale Or Sink: Terri Ross Reveals What Separates Thriving Aesthetic Practices From Failing OnesCameron is joined by Terri Ross, practice growth consultant and sales trainer, and they discuss the critical importance of business acumen for medical practitioners. They explore the challenges practitioners face in learning how to run their practices effectively, the operational blind spots that limit scalability, and the vital role of front desk staff in patient acquisition. They emphasize the need for structured training and a focus on data-driven decision-making to enhance patient experiences and foster long-term relationships.Cameron and Terri Ross delve into the intricacies of the aesthetics business, focusing on patient spending patterns, the importance of treatment...
2025-06-1859 minMedical Millionaire Podcast#166: Back To Basics, Forward With Purpose: Aesthetic Strategy ReimaginedCameron is joined by Dani Naughton, an expert in aesthetics with 17 years of experience, and they discuss the fundamentals of running a successful aesthetic practice, the importance of understanding market dynamics, and the operational fundamentals necessary for profitability. Dani shares insights on common mistakes made in treatment rooms, the significance of staff communication, and the strategic approach to marketing and equipment acquisition. They delve into the true cost of goods, the impact of labor costs, and the hidden expenses that can affect profitability. The conversation emphasizes the importance of time management and understanding supply costs in treatments, providing valuable takeaways f...
2025-06-0457 minMedical Millionaire Podcast#165: Money Talks: How To Price, Pay, And Scale Your MedSpa Right With Jessica HunterCameron is joined by Jessica Hunter, a seasoned consultant in medical aesthetics, and they discuss the importance of understanding financial metrics, the common mistakes made by MedSpot owners, and the significance of staff compensation strategies. Jessica shares insights on how to analyze profit margins, the role of memberships in practice retention, and the critical importance of training and empowering front desk staff. They emphasize the need for practice owners to approach their businesses with a solid understanding of finance and strategic planning. In this conversation,Cameron and Jessica discuss the critical aspects of compensation structures, the importance of...
2025-05-2857 minMedical Millionaire Podcast#164: Build The Team, Build the Dream: Why Your People Are Your Practice With Cortney HallCameron is joined by Cortney Hall, COO of True Medical Spa, and they discuss her extensive experience in the medical aesthetics industry. They talk about the competitive landscape in Utah, the importance of owning your story, and the lessons learned from various roles in the industry. Courtney emphasizes the significance of brand identity, personal growth, and the entrepreneurial spirit that thrives in Utah. They highlight the journey of transitioning to a new practice and the challenges and successes that come with it. In this conversation,Cameron and Cortney discuss the importance of navigating career transitions, building strong teams, a...
2025-05-211h 03Medical Millionaire Podcast#162: Dr. Sarah Crawford & Cam Talk About No More Burnout: The Mindset And Systems Behind MedSpa SuccessCameron is joined by Dr. Sarah Crawford, founder of Anchor Wellness Center and Wave Physical Therapy + Pilates, and they discuss her journey in the healthcare industry and the creation of the Anchor Wellness Center. They highlight the challenges of practitioner burnout, the importance of community support, and the need for a shift in mindset for business growth. Dr. Crawford emphasizes the significance of personal wellness for providers and the unique experience offered at her wellness center, which aims to disrupt traditional healthcare models.The conversation also touches on the role of social media in marketing and the potential...
2025-05-0859 minMedical Millionaire Podcast#155: Unlocking Expertise In Aesthetics With Anisa From Beauty Boost MedSpaCameron is joined by Anisa Mudawar, founder of Beauty Boost MedSpa, and they discuss her journey in the medical aesthetics industry. They explore the recent expansion of Beauty Boost MedSpa, the importance of understanding business numbers, the role of technology in enhancing patient experience, and the significance of branding and knowing your ideal customer profile. Anisa also shares insights about her training program aimed at supporting other practitioners in the field.Cameron and Anisa talk about her journey in the aesthetics industry, discussing her educational background, the importance of patient feedback, and how she has created a valuable...
2025-03-0548 minMedical Millionaire Podcast#152: From Startup To Stardom: The Rise Of Drippy Nurse Jess & Ken In The MedSpa IndustryCameron is joined by Ken and Jessica Harper, owners of Drippy Nurse Jess Med Boutique, and they discuss their journey from nursing to entrepreneurship, the importance of business-focused conferences, and the dynamics of their partnership in running a successful MedSpa. They highlight the significance of strategic growth, avoiding common pitfalls, and building a tech stack through networking and industry connections.Cameron, Ken and Jessica talk about the increasing importance of data in the aesthetics industry, emphasizing the need for quality leads and understanding market dynamics. They also delve into the significance of mindset and motivation in business, sharing...
2025-02-1250 minMedical Millionaire Podcast#151: MedSpa Entrepreneurship: Summer & Lexie’s Formula For Growth & Impact At Habit Med Spa + Facial BarCameron is joined by Summer Layton and Lexie Engel, from Habit Med Spa + Facial Bar, and they discuss the importance of consumer experience, day-to-day operations, understanding business metrics, and effective marketing strategies. The conversation highlights the significance of technology in tracking performance and making informed decisions to drive growth in the medical aesthetics industry.Cameron, Summer and Lexie discuss the intricacies of client acquisition, the importance of consultations, and the role of customer experience in building trust and retention in a med spa business. They emphasize the need for effective marketing strategies, understanding KPIs, and leveraging Google reviews...
2025-02-0549 minMedical Millionaire Podcast#150: 2025 Aesthetic Practice Marketing Benchmark Industry Report - Sponsored By Growth99Cameron discusses the insights gathered from over 100 practice owners in the aesthetic and elective wellness industry. He highlights the importance of marketing strategies, the challenges of standing out in a competitive market, and the critical role of patient retention. The conversation delves into the current state of the industry, marketing spend alignment, digital marketing trends, and the necessity of embracing technology and automation for business growth. He also emphasizes that successful practices invest in marketing, prioritize retention, and leverage technology to enhance patient experiences and drive profitability.Listen In!Thank you for listening to this...
2025-01-3042 minMedical Millionaire Podcast#149: From Plans To Profits: The Key To Retaining Top Talent In Your MedSpa With Mary Beth HagenCameron is joined by Mary Beth Hagen, a veteran in the aesthetic medicine industry, and they discuss the evolution of Mary Beth's business from recruiting to coaching and screening for aesthetic providers. The conversation highlights the importance of understanding innate aptitudes for success in aesthetic medicine, innovative screening processes, and the dynamics of compensation and business management in aesthetic practices. The episode emphasizes the need for effective communication and creating win-win environments for both injectors and practices.Mary Beth and Cameron discuss the complexities of employee rewards, compensation programs, and the challenges faced by practice owners in the...
2025-01-2252 minMedical Millionaire Podcast#148: Filling Chairs and Shelves: Understanding Your MedSpa Demand Funnel For Inventory Success With Ben HahrCameron is joined by Ben Hahr, aesthetics industry expert, and they discuss product launches, inventory management, and the importance of understanding patient preferences. The conversation delves into the challenges practice owners face when navigating the market, the role of discounts, and strategies for optimizing inventory purchases to ensure practice success.Cameron and Ben talk about the importance of understanding the demand funnel for practice owners, particularly in the context of making informed purchasing decisions. They explore how to maximize savings through effective marketing strategies, the significance of cost per lead and patient acquisition, and the need for practices...
2025-01-1752 minMedical Millionaire Podcast#146: Cracking the Code: With Skya Jones of Boulevard on EMR, Booking, and Results-Driven MarketingCameron is joined by Skya Jones, MedSpa Education Manager at Boulevard, and they discuss the importance of business acumen in the medical aesthetics industry. They explore the significance of networking, the transition from being a provider to working in tech, the growth of Boulevard, the necessity of online booking systems, and the importance of data in marketing ROI. The conversation emphasizes the need for practice owners to adapt to industry trends and invest in technology to enhance patient experience and business success.In this conversation, Skya Jones and Cameron Hemphill discuss the critical aspects of client retention, marketing...
2024-12-2554 minMedical Millionaire Podcast#145: Data Over Drama How to Let Numbers Drive Your Med Spa Marketing With Corie Sue Morris - The Injection RoomCameron is joined by Cori Sue Morris, founder and CEO of Retreat, and they discuss the importance of balancing emotional intelligence with data-driven marketing strategies, the benefits of fractional leadership, and the key performance indicators that drive successful marketing campaigns. The conversation emphasizes the need for aesthetic practices to invest in marketing to capture demand and grow their businesses effectively.In this conversation, Cori and Cameron talk about the critical importance of investing in marketing for business growth, particularly in the aesthetics industry. They explore the role of digital advertising, the necessity of a solid tech stack for...
2024-12-2359 minMedical Millionaire Podcast#143: Med Spa Money With Ben Hernandez Of Skytale GroupCameron is joined by Ben Hernandez, founder and CEO of Skytale Group, and they discuss the growth of the MedSpa market, the importance of data, consumer spending trends, and the challenges faced by practices. They highlight the resilience of aesthetic services during economic downturns and the increasing demand for weight loss treatments. They provide valuable insights for practice owners and those interested in entering the aesthetics field.In this conversation, Cameron Hemphill and Ben discuss the evolving landscape of aesthetic services, focusing on market trends, profitability, patient retention, and the shift from surgical to non-surgical treatments. They talk a...
2024-11-271h 02Medical Millionaire Podcast#137: Lead Generation Goldmine: MedSpa Success With Paid Social & PPCCameron is joined by Daemien Patton, an expert in running successful ad campaigns for medical aesthetics practices, and they discuss the key elements of a successful ad campaign, including having effective processes and systems in place, creating compelling ad copy, setting up a user-friendly online booking system, and targeting the right audience. They also emphasize the importance of tracking and optimizing the campaign to achieve a high return on ad spend (ROAS).Cameron and Daemien talk about the importance of attribution and setting up effective marketing campaigns for practice owners. They emphasize the need for the right systems...
2024-10-1146 minMedical Millionaire Podcast#136: Strategies For Creating A Culture Of Success With Steve AndersonCameron is joined by Steve Anderson, author, entrepreneur, and public speaker, and they discuss the importance of having mentors and copying genius, as well as the definition of culture as the combination of beliefs, values, and processes. Steve shares a personal experience of relocating his company to improve efficiency and save time. He also emphasizes the need to codify the culture of an organization and hire and train based on that culture.Cameron and Steve talk about the importance of building a strong culture in organizations. They include examples of leaders who go above and beyond to create...
2024-10-0951 minMedical Millionaire Podcast#125: Revitalize And Renew With Bryce Prescott: The Ultimate Guide To Starting A PodcastCameron is joined by Bryce Prescott, Founder and CEO of Media Automated, and they discuss the value of podcasting for practice owners. They discuss how a podcast can impact SEO, communication skills, and audience engagement. They emphasize the importance of being a great host and using podcasting as a distribution channel to advertise and speak directly to your target audience. They also highlight the power of storytelling and positioning yourself as a guide to your listeners. The conversation covers the steps to start a podcast, including defining your unique selling proposition and focusing on the problems you solve....
2024-08-0746 minMedical Millionaire Podcast#120: The Ultimate Blueprint For MedSpa Website Treatment And Service PagesCameron reveals the winning formula that separates thriving aesthetic practices from those struggling to attract clients online.Discover:The critical elements every service page must includeHow to structure your content for maximum impact and SEO benefitsThe power of integrating video content and testimonialsStrategies for showcasing before-and-after results effectivelyCameron breaks down the step-by-step process of building a service page that not only informs but sells, emphasizing the importance of authentic content, strategic SEO, and user experience.Listen In!Thank you for listening to this episode of Medical Millionaire!...
2024-07-0324 minMedical Millionaire Podcast#118: Market Your MedSpa To Your MarketCameron dives deep into the crucial aspect of understanding and targeting the right demographic for your med spa or aesthetic practice. Whether you're an established practice owner or just starting out, this episode provides invaluable insights on how to analyze your market, define your brand identity, and tailor your marketing strategy for optimal results. Key topics covered:Analyzing local demographics and affluence levelsChoosing between high-end boutique and high-volume business modelsAligning your practice's offerings with your target marketLeveraging real estate data to inform your marketing strategyAdapting your social media presence to reach your ideal clientsThe importance of consistent branding across...
2024-06-1919 minMedical Millionaire Podcast#116: Social Media Strategies For MedSpas With Nate TubbsCameron is joined by Nate Tubbs, CEO and founder of Aesthetic Influence, and they discuss the importance of social media in the patient's purchase journey, the types of content to create, and the role of platforms like TikTok and Instagram Reels. They also touch on the significance of engagement and expanding reach through influencers and local market targeting. In this conversation.Nate and Cameron talk about strategies for leveraging social media to grow an aesthetic practice. They cover topics such as engaging with followers, collaborating with influencers, and managing leads through CRM systems. They emphasize the importance of...
2024-06-0548 minMedical Millionaire Podcast#115: Heal From The Inside Out With Dr. Steven SorrCameron is joined by Dr. Steven Sorr, renowned Naturopathic physician, and they discuss the importance of a holistic approach to patient care, focusing on both the inside and outside of the body. Dr. Sorr believes in the power of education and constantly staying up-to-date with the latest research and advancements in the field. He encourages patients to prioritize their health by getting regular blood work and addressing any deficiencies or imbalances. Dr. Sor's comprehensive approach includes nutrition, exercise, and lifestyle modifications to optimize overall well-being. He also emphasizes the importance of discipline and consistency in achieving long-term results....
2024-05-2952 minMedical Millionaire Podcast#114: Private Equity In The MedSpa Market With Bill WalkerCameron is joined by Bill Walker, founder and CEO of Aesthetic Brokers, and they discuss the growth and attractiveness of the industry, the loyalty of clients, and the importance of marketing and succession planning for practice owners. They also touch on the financial aspects of running a practice and the value of understanding your numbers and investing in marketing. Overall, the conversation provides valuable insights for those looking to enter or grow in the aesthetic industry. Cameron and Bill talk about the process of selling a medical spa practice and the role of brokers in maximizing the value o...
2024-05-1550 minMedical Millionaire Podcast#109: 5 Key Takeaways To Improve Patient RetentionCameron delves into the critical importance of checkout process optimization for medical spas. Learn why focusing solely on new MedSpa patient retention strategies can lead to a costly revolving door effect and how to increase patient lifetime value in aesthetics. Cameron shares five key strategies to implement during checkout: rebooking, product upselling, membership enrollment, review solicitation, and social media engagement. Discover how these tactics can dramatically improve your practice's growth, reduce marketing expenses, and create predictable revenue. Whether you're a seasoned practice owner or just starting out, this episode offers invaluable insights to take your medical aesthetics business t...
2024-03-2124 minMedical Millionaire Podcast#98: Best SEO Practices For Medical Practice Owners#98: Best SEO Practices For Medical Practice OwnersIn this episode, Cameron dives deep into the world of Search Engine Optimization (SEO) for MedSpas and aesthetic practices. Learn why having a strong online presence is crucial and how to implement effective SEO strategies to drive more traffic to your website and ultimately increase your patient base. Episode Highlights:Understand the importance of treating your website as your "online practice"Discover the best website platforms for med spas and why WordPress reigns supremeLearn the difference between white hat and black hat SEO techniquesExplore critical local SEO strategies to...
2023-09-1424 minMedical Millionaire Podcast#96: Ambition Without Courage Is Like A Bus Without Keys#96: Ambition Without Courage Is Like A Bus Without KeysIn this episode, Cameron delves into the critical role of courage and ambition in building a thriving medical aesthetics practice. Discover why "ambitions without courage is like a bus without keys" and how this principle can transform your med spa business. Episode Highlights:Uncover the secrets to balancing ambition with courage in the competitive MedSpa industryLearn essential strategies for turning every patient interaction into a growth opportunityExplore the importance of sales skills for medical professionals and practice ownersDiscover how to overcome setbacks and view challenges as stepping...
2023-08-2518 minMedical Millionaire Podcast#95: Short-Term Misery Creates Long-Term Success#95: Short-Term Misery Creates Long-Term SuccessIn this episode, Cameron challenges MedSpa owners and practitioners to redefine their understanding of misery and success. Learn how embracing short-term discomfort can lead to long-term triumph in both your personal life and medical aesthetics practice.Episode Highlights:Discover the concept of "good misery" and how it applies to running a successful MedSpaExplore Cameron's rigorous morning routine and how it sets him up for daily successLearn the importance of discipline and consistency in achieving your goalsUnderstand the power of visualization and gratitude in shaping your practice's futureGain insights on...
2023-08-1823 minMedical Millionaire Podcast#92: You Are Not A Product Of Your Past With Dr. Rachel M. Fidino#92: You Are Not A Product Of Your Past With Dr. Rachel M. FidinoIn this episode, Cameron interviews Dr. Rachel Fidino, owner and founder of New You Women's Clinic and Aesthetics. Dr. Fidino shares her inspiring journey from humble beginnings to running a multi-million dollar medical practice and launching her own skincare line.Key topics discussed:Building a successful medical spa and women's health clinic entrepreneurshipBalancing medical treatments with aesthetic servicesThe importance of a comprehensive weight loss programDeveloping and launching a medical-grade skincare lineThe value of business coaching and continuous learning for practice ownersStrategies...
2023-07-2644 minMedical Millionaire Podcast#90: Location Is Everything For Your MedSpa With Arden Ballard#90: Location Is Everything For Your MedSpa With Arden BallardIn this episode, Cameron is joined by Arden Ballard, founder of Rediscover Esthetics, and they discuss Arden's transition from orthopedics to aesthetics and the strategic moves that led to exponential growth. Learn about:The challenges of bootstrapping a MedSpa businessHow choosing the right location can skyrocket your practiceThe importance of running your med spa like a businessLeveraging technology and partnerships for efficient operationsArden shares his experience of integrating his practice into a high-end fitness center, resulting in a 2.5x revenue increase. Discover the power of o...
2023-07-1243 minMedical Millionaire Podcast#87: Give To Your Business And Stop Using Your Business#87: Give To Your Business And Stop Using Your BusinessIn this episode, Cameron discusses the importance of fully investing in your MedSpa business for long-term success. He emphasizes the need to 'give to your business' rather than simply extracting benefits from it.Key topics covered:Strategies for MedSpa owners to show up and give their allImportance of preparing for the day and working on the business outside of practice hoursInvesting in personal development, team culture, and business processesCreating unique experiences to stand out in a competitive marketImplementing digital marketing strategies for med spasImportance of...
2023-06-2221 minMedical Millionaire Podcast#85: Get Your MedSpa Game Face On#85: Get Your MedSpa Game Face OnIn this episode, Cameron reveals the hidden habits of thriving MedSpa owners and how you can implement these strategies to skyrocket your practice's success.Episode Highlights:Discover why waking up early is the secret weapon of top-performing MedSpa ownersLearn how to leverage the compound effect of time to accelerate your business growthExplore the connection between physical fitness and business success in the medical aesthetics industryUnderstand the importance of continuous learning and networking in the ever-evolving MedSpa marketCameron shares insights gleaned from years of consulting with leading injectors and...
2023-06-0117 minMedical Millionaire Podcast#84: Debunking SEO For Medical Spas#84: Debunking SEO For Medical SpasIn this episode, Cameron unveils the secrets to dominating search engine optimization (SEO) for your MedSpa or aesthetic practice. Learn why having a strong online presence is crucial and how to implement effective SEO strategies to drive more traffic to your website and ultimately increase your client base.Episode Highlights:Discover why a dedicated website is essential for MedSpa successLearn the best platforms for building a search-engine-friendly MedSpa websiteExplore critical on-page SEO techniques for service pages and local targetingUnderstand the importance of Google My Business optimization for local searchGain...
2023-05-1826 minMedical Millionaire Podcast#83: Stop Stepping Over Dollars To Pick Up Dimes#83: Stop Stepping Over Dollars To Pick Up DimesIn this episode, Cameron challenges the notion of reducing marketing spend during uncertain economic times and reveals why now is the time to double down on your marketing efforts. Discover why cutting your marketing budget could be a costly mistake for your MedSpa.Learn about:The current trends in the medical aesthetics industryWhy search volumes for med spa services are still increasingThe importance of maintaining a strong digital presenceStrategies for optimizing your marketing budget across various channelsCameron breaks down the key areas where MedSpas should focus...
2023-05-0319 minMedical Millionaire Podcast#82: Seek Discomfort To Gain Comfort In Medical Aesthetics With Krista DiLorenzo, RN, BSN#82: Seek Discomfort To Gain Comfort In Medical Aesthetics With Krista DiLorenzo, RN, BSNIn this episode, Cameron interviews Krista DiLorenzo, an aesthetic nurse practitioner at GFaceMD. Krista shares her inspiring journey from hospital nursing to becoming a successful injector in the medical aesthetics field.Key topics discussed:Transitioning from hospital nursing to aesthetic medicineStrategies for breaking into the competitive aesthetics industryThe importance of mentorship and continuous education in aestheticsBuilding a client base from skincare treatments to injectablesManaging a busy aesthetic practice and maintaining patient experienceBalancing work with continuing education (NP school)The value of...
2023-04-2629 min