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Canberk Beker

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TGS Podcast
TGS Podcast#31 Canberk Beker: Breaking free from “paid addiction”You’ve probably felt the pressure: the pressure to hit your pipeline goals, keep CAC under control, and somehow justify ever-increasing ad budgets. But what if the real risk to your company’s growth isn’t not spending enough — but spending too much, too predictably, on paid channels?In our latest conversation with Canberk Beker, founder of ROASted and a B2B growth marketing leader who’s managed hundreds of millions in ad spend and seen the ugly side of “paid media addiction” up close.Here are the biggest takeaways from our discussion:Takeaway...
2025-07-0900 minAttributed - A podcast by Dreamdata
Attributed - A podcast by DreamdataCanberk Beker on LinkedIn Ads: Powering B2B Sales Growth & PipelineJoin us for a session with Canberk Beker, Founder at ROASted, and Laura Erdem, Sales Leader at Dreamdata. They’re tackling the big question of the moment: how can you use LinkedIn Ads actually to grow your B2B sales and pipeline?Canberk explains why chasing direct conversions isn’t enough. He explains how smart LinkedIn Ads can directly help sales, how engagement metrics and modern tools can help you reach the right accounts with the right content, and why marketing is essential for sales success.What you'll learn:
2025-06-2449 minStacking Growth | The B2B Marketing Podcast
Stacking Growth | The B2B Marketing PodcastA New Experiment | Newsletter Companion 19 March 2025Welcome to a new weekly check-in where I (Steph Crugnola) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth.  This week is all about experimentation, based on this week's episode of Called to Action featuring Canberk Beker.
2025-03-2104 minStacking Growth | The B2B Marketing Podcast
Stacking Growth | The B2B Marketing PodcastHow to Prioritize Consistent Experimentation | Canberk BekerCanberk Beker, founder of ROASted, joins Evan Hughes and Steph Crugnola for a discussion focused on the importance of consistent and ambitious experimentation.  Canberk describes his shift from traditional B2C marketing to embracing experimental strategies, emphasizing the significance of pushing boundaries to foster growth.He shares is personal experiences and challenges in advocating for experimentation, especially within the constraints of B2B environments that often prioritize direct metrics like cost per lead over innovative tactics. Highlighted by the stark comparison between B2C and B2B methodologies, this episode delves deep into how his bo...
2025-03-1828 minThe Catching Fire Podcast
The Catching Fire Podcast1 - Building Your B2B Growth Marketing Playbook w/ Canberk Beker of HockeyStackThe first episode of the Catching Fire Podcast with special guest Canberk Beker, Head of Growth at HockeyStack. HockeyStack is more than an attribution platform—it’s an all-in-one command center for B2B revenue teams that helps marketing drive pipeline and sales close deals faster. In this episode, you will learn about: Where marketing ends and product begins. Why all B2B companies should be testing the waters with CTV. Why you should always be ashamed of your first product. The drawbacks of traditional attribution. Why it’s so important to put users first...
2024-08-2145 minFounderVideo Podcast
FounderVideo PodcastFV 13: B2B Attribution, Efficient Growth and the Future of Outbound | Canberk Beker @ HockeyStackIn this episode,Canberk Beker, Head of Growth atHockeyStack, discusses the challenges and insights related to B2B attribution, growth, and marketing. He shares his experiences and learnings from his career in growth, the impact of data on decision-making, the role of HockeyStack in solving attribution challenges, and the importance of understanding the buyer's journey. Canberk also highlights the misconceptions around attribution and provides practical advice for transitioning to a more accurate attribution model without the need for expensive tools. The conversation covers a wide range of topics related to sales, marketing, and the SaaS industry. It delves into...
2024-06-061h 07Conversations with MarTech
Conversations with MarTechLead gen vs. demand gen: Do we have a final verdict?Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B marketing.Hosted by:Mike PastoreEditorial Director at MarTech.orgTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.orgThis podcast is produced by MarTech, a Third Door Media property.
2024-06-0321 minThe GTM Pack Show
The GTM Pack ShowEpisode 70: B2B testing strategies, attribution, & SEO insightsIn this episode of The GTM Pack podcast, we interview Canberk Beker, Head of Growth at HockeyStack (YC S23) based in London, UK. In this conversation, we dig into: 💡 Growth strategies that all B2B SaaS companies should be testing 💡 Why B2B marketing attribution is broken 💡 HockeyStack's data on touchpoints needed to close a deal & more! #b2b #gtm #growth #marketingattribution
2024-03-2720 minB2B Go-To-Market Leaders
B2B Go-To-Market LeadersFrom Idea to Scaling: Lessons in Startup Growth, Finding your ICP, Focused Product Development and Growth Levers Decision Making.Send us a textGrowing your startup is not as easy as it sounds. In this episode, Canberk Beker, former corporate lawyer, founder, and now, Head of Growth at HockeyStack, shares the pivotal moments and strategies that shaped his success. Learn how to switch from a broad approach to a specialized product focus, the importance of understanding your Addressable Market, and Ideal Customer Profile for effective brand positioning, and his unique approach to decision-making by balancing data and intuition.Join us in this episode to learn how to go from idea to...
2024-02-2951 minMarketing Dilemmas
Marketing DilemmasStrategic marketing for social impact with Amy Woodward, Director of Marketing at BenevityCognism's Global Head of Paid, Canberk Beker speaks to Benevity's Director of Marketing, Amy Woodward about how to market a social impact product to a B2B market.
2024-02-0636 minMarketing Dilemmas
Marketing DilemmasThe ultimate brand experiment with Edward Ford, Demand Gen Director at SupermetricsCognism's Global Head of Paid, Canberk Beker interviews Edward Ford, Demand Gen Director at Supermetrics about measuring brand impact, running brand tests and using data to make the right marketing decisions.
2023-12-2048 minMarketing Dilemmas
Marketing DilemmasLessons in marketing to recruiters with Kieron Mayers, Head of Marketing at PaigerCognism's Global Head of Paid, Canberk Beker speaks to Kieron Mayers, Head of Marketing at Paiger about his wealth of experience marketing in the recruitment industry. How does it differ to marketing to marketing and sales personas? And what are the common mistakes made? Listen to today's episode to find out.
2023-11-2145 minMarketing Dilemmas
Marketing DilemmasDigital marketing: Enterprise vs. Startups with Borys KhodanCognism’s Global Head of Paid, Canberk Beker talks to Head of Paid Media at Synthesia, Borys Khodan about how Synthesia became a unicorn in 2023, and the differences between marketing in enterprise orgs versus start ups.
2023-09-0551 minLights Camera B2B
Lights Camera B2B#22 - Driving B2B SaaS Success With Canberk Beker, CognismIn a rapidly evolving digital landscape, B2B SaaS marketing has emerged as the undisputed catalyst for driving business growth, transforming industries, and revolutionizing how companies engage with their clients. As technology becomes an inseparable part of our lives, B2B SaaS companies find themselves at the forefront of innovation, providing cutting-edge solutions that shape the future of business operations and customer experiences. To touch upon the many intricacies of SaaS marketing, our host Muskan talked with our guest Canberk Beker, the Group Global Head of Paid at Cognism.If you want to share your own...
2023-07-2723 minMarketing Dilemmas
Marketing DilemmasThe evolution of B2B paid marketing with Adi Hagag, MetadataCognism's Global Head of Paid, Canberk Beker speaks to Adi Hagag from Metadata about how paid marketing has evolved - from the number of tools available on the market, to the increasing number of touch points.
2023-07-2548 minMarketing Dilemmas
Marketing DilemmasThe top mistakes B2B marketers make on paid channels with Diego Oquendo, Performance Marketing Manager at Catalyst ConsultingGlobal Head of Paid at Cognism, Canberk Beker speaks to Diego Oquendo, Performance Marketing Manager at Catalyst Consulting about the biggest mistakes marketers make on paid channels.
2023-06-2048 minMarketing Dilemmas
Marketing DilemmasPaid experimentation: How marketers can try a new approach with Andrew Harder, Senior Paid Manager at CiscoCognism's Global Head of Paid, Canberk Beker talks to Andrew Harder, Senior Paid Manager at Cisco about how paid marketers can experiment to find better ways to get results. Specifically looking at how paid marketers can switch from a lead gen approach, into a demand gen model.
2023-06-1350 minRevenue Champions
Revenue Champions94: Effective Paid and Demand Gen collaboration (With Canberk Beker, Global Head of Paid at Cognism)Cognism's Global Head of Demand Gen, Fran Langham interviews Cognism's Head of Paid Acquisition, Canberk Beker. Talking about how to get synergy between the DG and paid functions, what success in paid at Cognism looks like, and how DG and paid work together to improve ad performance over time.
2023-05-0350 minDriving Demand
Driving Demand29 - How to Build a Stronger Paid Pipeline for 2023 (with Canberk Beker, Global Head of Paid at Cognism)Q1 is done and dusted: How did we achieve our highest paid pipeline ever?Adam Holmgren (Global Demand Gen Leader at GetAccept) and Canberk Beker (Head of Paid Acq at Cognism) give you their secrets on how they crushed their paid pipeline during the first quarter of 2023. Find out:How to succeed with LinkedIn Ads in a Demand Gen settingWhy Lead Gen forms could be your next successHow Facebook can drive direct pipeline with a conversion objectiveExperimenting with Youtube and Reddit could be your next move🌍 Join our community of...
2023-04-2644 minMarketing Dilemmas
Marketing DilemmasEffective Paid and Demand Gen collaboration with Cognism's Head of Paid Acquisition, Canberk BekerCognism's Global Head of Demand Gen, Fran Langham interviews Cognism's Head of Paid Acquisition, Canberk Beker. Talking about how to get synergy between the DG and paid functions, what success in paid at Cognism looks like, and how DG and paid work together to improve ad performance over time.
2023-04-0450 minDriving Demand
Driving Demand27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism)During the last few years Cognism have been a real success story in their shift from Lead Gen to Demand Gen. A little over 6 months ago, Canberk Beker joined the company as their Global Head of Paid Acquisition and managed to double the ROI from their paid pipeline during these months. In this episode he shares how he did it:- How they generated a huge pipeline from Competitor Ads on Google- What does LinkedIn in-feed consumption really mean?- Can you capture Conversions on Facebook and how do you do it?...
2023-03-0239 minParis Talks Marketing
Paris Talks MarketingEp. 68 - Driving Success with URL-Based Marketing with Canberk Beker, Head of Growth at Deepcrawl This week we sit down with Canberk Beker, Head of Growth at Deepcrawl to discuss how URL-based marketing helped them 2x their pipeline in 2 months and move prospects through the funnel 2x faster. We also discuss how Deepcrawl strategy is to market not only to SEOs but to Developers, general Marketeers, and even Product Managers.
2022-04-2829 minÇağrı Sarıgöz Podcast - İş Hayatı ve Girişimclik
Çağrı Sarıgöz Podcast - İş Hayatı ve Girişimclik#86 Canberk Beker — İstanbul'da Avukatlıktan Londra'da Startup Growth Yöneticiliğine Geçiş HikayesiCanberk Beker’in farklı bir hikayesi var. Avukatlık eğitimi ve deneyiminden bir şekilde faydalanarak, kariyerini startuplara yönlendirmiş. Canberk ile yaptığımız sohbeti üç kelimeyle özetlemek istesem, şunları seçerdim: Sıradışı Açık Eğlenceli Keyifli seyirler. 🤗 💬Neler Konuştuk? 00:00 Açılış 00:54 Canberk Beker kimdir? 03:03 Avukatlıktan startuplara geçiş hikayesi 12:36 İstanbul’dan Londra’ya geçiş hikayesi 21:00 İstanbul vs Londra startup ekosistemi 30:39 Hızlı soru/cevap bölümü 🔗Bölümden Kişiler ve Linkler Canberk Beker: https://www.linkedin.com/in/canberkbeker/  Deepcrawl iş ilanları: https://www.deepcrawl.com/careers/  — Beğendiysen, bana bir kahve ısmarlar mısın? ☕️ https://www.buymeacoffee.com/cagrisarigo...
2022-01-3041 min