Shows
The Social CircleThe Right Way to Use Reels and TikTok Trends for Growth | The Social Circle | Ep 22Trends can grow your account... or totally kill your vibe.In this episode, we’re breaking down how to use trends in a way that feels natural, authentic and actually works for YOUR brand.Candace and Jennifer share how they’ve seen trends succeed and flop, the importance of choosing what fits your content, and how to remix a trend so it reflects you (not someone else’s brand).We’re talking:Choosing trends that match your nicheTranslating—not copying—trending contentThe difference between trends and evergree...2025-07-2821 minThe Social CircleThe Importance of CTAs: How to Ask Without Feeling Pushy | The Social Circle | Ep 21If your content isn’t converting, this might be why...In this episode of The Social Circle, Candace and Jennifer break down what makes a call-to-action (CTA) actually work. From why “link in bio” is tired, to how to make your ask feel human and clear, this episode is packed with practical, real-talk advice on how to guide your audience without sounding pushy.You’ll learn:The difference between engagement and sales CTAsWhy simplicity wins (every time)Easy swaps to make you...2025-07-2122 minThe Social CircleAffiliate Marketing for Beginners; Start Earning Online Easily | The Social Circle | Ep 20In this episode of The Social Circle, we’re breaking down one of the easiest ways to start making money online, affiliate marketing.We explain:– What affiliate marketing is (and what it’s not)– How to find beginner-friendly programs like Amazon and ClickBank– How to share links without being pushy– What to expect in terms of actual income– Where to get step-by-step support as you get startedCircle Hack: Google your favorite brand and the words “affiliate program” you’ll be surprised how...2025-07-0718 minThe Social CircleHow to Plan a Week of Content in ONE Day (Without Losing Your Mind) | The Social Circle | Ep 19In this episode of The Social Circle, we’re breaking down one of the most-asked questions from creators: “How do I stay consistent without burning out?” The answer? Batching.Candace and Jennifer walk you through exactly how to plan a full week of content in just one focused day using beginner-friendly tools, free resources, and simple strategies.You’ll learn:✅ A 4-step content batching system that works for any schedule✅ Tools we actually use (CapCut, Canva, Beacons, ManyChat, Repurpose.io)✅ How to avoid burnout and create con...2025-06-2330 minThe Social CircleYour First Viral Post: What to Do Next | The Social Circle | Ep 18You went viral… now what?In this episode of The Social Circle, Candace and Jennifer break down what really happens after a viral post and how to turn those short-term views into long-term momentum.You’ll learn:What makes a post go viral in 2025 (and what doesn’t)The first thing to do when your video takes offWhy pinning, commenting, and responding as a human actually worksHow to use one post to create 5 more—and keep the algorithm interestedThe...2025-06-1625 minThe Social CircleAvoid the Trap: What Creators Get Wrong About Growth, Platforms and Paid Content, Social Sitdown with Courtney Canfield | The Social Circle | Ep 17Think more followers = more money? Think again.In this episode, we sit down with a seasoned content creator and influencer marketing expert who’s spent over a decade behind the scenes and in front of the camera. She’s breaking down what really matters in 2025; from UGC deals to platform red flags and why your highest-viewed post might not be your most profitable.We’re covering:How to spot shady influencer platformsThe truth about growth (even experienced creators struggle)Why you should start...2025-06-0934 minThe Social CircleWhat Do Brands Want? Social Sit-down and Influencer Secrets with a 13-Year Pro | The Social Circle | Ep 16This week, we’re sitting down with a creator who’s been in the social media world for over 13 years—and she’s spilling everything brands don’t tell you; Courtney Canfield.From freelancing in college to building a viral pet account and managing 150+ brand deals, she's seen all sides of influencer marketing. We talk about:Red flags on influencer platforms (and which ones to avoid)Why UGC is the easiest entry point for paid brand workBuilding content that connects and convertsStaying true to your voice vs...2025-06-0231 minThe Social CircleHow to Handle Negative Comments and Stay Resilient as a Content Creator | The Social Circle | Ep 15Whether it’s trolls, unsolicited opinions, or flat-out hate—every creator faces negativity at some point. In this episode of The Social Circle, we’re getting real about how to handle negative comments without letting them wreck your confidence (or your content).Candace and Jennifer share their personal experiences, what’s worked (and what hasn’t), and how to stay focused even when the comments get loud. From building your “response bank” to knowing when to block, respond, or just protect your peace—we’ve got practical tips to help you navigate the noise.We also highlight cre...2025-05-2528 minThe Social CircleSocial Media Metrics That Matter: What to Track and Why | The Social Circle | Ep 14Let’s talk numbers, but not the kind that make your eyes glaze over. In this episode of The Social Circle, Candace and Jennifer break down the REAL social media metrics that matter. We’re calling out vanity metrics and showing you how to actually use your analytics to grow your brand, build a community, and create content with purpose.Inside this episode:✔️ The top 3 metrics every creator should check weekly✔️ Why high views don’t always equal success✔️ How to tweak your content when something’s off✔️ What Instagram, TikTok...2025-05-1826 minThe Social CircleHow to Create Lead Magnets That Convert | The Social Circle | Ep 13Ready to grow your email list without the overwhelm? In this episode, Candace and Jennifer break down how to create a simple, strategic freebie that actually works. From choosing the right type of lead magnet to writing a clear landing page and promoting it effectively, this is your no-fluff guide to building a list that turns followers into real leads.We’re also sharing what doesn’t work, why clarity beats creativity, and how one viral freebie changed everything.🎯 Plus:Our top 3 beginne...2025-05-1022 minThe Social CircleMindset, Messy Starts, Showing Up & H Words: Social Sit-Down w/Shannon McKinstrie | The Social Circle | Ep 12Today’s a milestone moment for us, one of our podcast goals actually came true: welcoming Shannon McKinstrie inside the Circle.Shannon is a social media strategist who helps business owners ditch the pressure and show up online in a way that actually feels good. No fluff. No gimmicks. Just real content that connects and converts.In this episode, we talk about:Why we’ve been (respectfully) obsessed with ShannonHer 4 H content strategyWhy mindset matters more than most people admitHow to stay...2025-05-0239 minThe Social CircleCreating High-Quality Social Media Content on a Budget | The Social Circle | Ep 11Think you need fancy gear or a production team to create great content? Think again.In this episode of The Social Circle, Candace and Jennifer share how they built professional-looking content using natural light, their phones, and a few smart tools. From editing apps like CapCut and Canva to budget gear, they break down what to actually invest in and what to skip.What You’ll Learn:• DIY recording setups that actually work• Our favorite free and low-cost apps• Why “done is better than perfect”•...2025-04-1929 minThe Social CircleBreaking Down the Algorithm...You're NOT Shadow banned! | The Social Circle | Ep 10Shadow banning? Not a thing.In this episode of The Social Circle, Candace and Jen break down the real reasons your content might not be performing—and it has nothing to do with an invisible Shadow ban.You’ll learn:Why blaming the algorithm is holding you backWhat actually impacts visibility and reachThe key metrics to track (and how to use them)The truth about consistency, SEO, and engagement in 2025Why copy-paste strategies aren’t sustainable (and what to do instea...2025-04-1138 minThe Social CircleLanding Brand Partnerships – What You Need to Know | The Social Circle | Ep 9Want to work with brands as a content creator, even if you're just starting out?In this episode of The Social Circle, Candace and Jennifer break down the exact steps to land brand partnerships that actually stick. From building a media kit to pitching with confidence, we’re sharing what’s working right now (and what to avoid—looking at you, scammy Amazon DMs).We’re pulling from real-life experience, sharing creator success stories, and talking about why micro-influencers are winning in 2025. If you’re ready to stop waiting and start pitching, this episode is for you.Welcome to...2025-03-3128 minThe Social CircleAvoiding Burnout – Sustainable Content Creation Practices | The Social Circle Podcast | Ep 8Feeling overwhelmed by the content grind? You’re not alone, and you don’t have to choose between growth and burnout. In this episode, Candace and Jennifer share real strategies to help creators and business owners build a sustainable approach to content that actually works long-term.We’re covering:- Why consistency doesn't mean constantly- Tips for batching, repurposing, & planning content with ease- How to spot burnout before it hits- The rise of "soft posting" and what it means for creator work-life balance- A VIP Circle success story from a member who found peace and growth by changing their schedu...2025-03-2331 minThe Social CircleStorytelling Secrets – How to Connect with Your Audience Emotionally | The Social Circle | Ep 7How do you create content that truly connects? The secret is storytelling. In this episode, we’re breaking down how to share your story in a way that builds trust, grows your audience, and makes an impact.What we cover:Why storytelling is the most powerful tool in content creationThe setup, conflict, resolution framework for engaging contentThe best ways to share your story—whether through short-form video, captions, or talking on cameraExamples of brands and creators who use storytelling effectively (Nike, Apple, Taylor Swift, and more)How to balance authenticity vs. oversharingIf you’ve ever struggled with h...2025-03-1517 minThe Social CircleHow to Optimize Your Social Media Profiles for Growth...or Whatever! | The Social Circle, Ep6Your social media profile is the first thing people see, is it working for you? In this episode of The Social Circle, we break down how to optimize your social media profiles to attract the right audience, boost engagement, and grow your brand.What You’ll Learn in This Episode:💫 How to create a clear, high-converting bio with the right keywords💫 Why a recognizable profile picture is essential for brand trust💫 The importance of a strong call-to-action (CTA) in your bio link💫 Real-life examples of optimized profiles that drive engagementMentioned Creators & Resources:Tessa Romero – Known for her clear and effective social...2025-03-0717 minThe Social CircleTurning Ideas into Posts – Never Run Out of Content | The Social Circle, Ep5Ever find yourself staring at your screen with no idea what to post? We’ve been there! But the good news? Content ideas are EVERYWHERE!! You just need to know where to look. In this episode, we’re sharing our favorite ways to turn everyday moments into content that connects and converts.💡 What You’ll Learn:✅ Where to find endless content ideas (without doom scrolling!)✅ How to turn audience questions and feedback into engaging posts✅ Why your personal experiences are content gold✅ The power of trends and how to use them effectively✅ A simple tool to brainstorm content ideas in seconds🔗 Resourc...2025-02-2820 minThe Social CircleWelcome to The Social Circle Podcast! | The Social Circle, Ep1In this very first episode, meet your hosts Candace and Jennifer, two online entrepreneurs who’ve built thriving businesses through social media and content creation. They're here to simplify social media marketing, clarify what's working (and what's not), and help you confidently grow your brand online.Tune in to discover: Who Candace and Jennifer are, and their journey into content creation Why they started The Social Circle podcast Exactly what to expect from future episodes--------------------------------------------------------------------------------------------------------------------------Welcome to The Social Circle!The podcast where content creators, entrepreneurs, and digital storytellers come together to grow, le...2025-02-2406 minThe Social CircleContent Pillars 101 – Define Your Niche and Stick to It | The Social Circle, Ep 4Struggling with what to post on social media? Not sure how to stay consistent without burning out? In this episode of The Social Circle, we break down content pillars: the key to simplifying your strategy and attracting the right audience.We’ll cover:- What content pillars are and why they matter- How to define three to five core topics for your brand- The biggest mistakes new creators make when choosing a niche- How to test and refine your content strategy for growth- A trending niche strategy that’s working in 2025Inside the VIP Circle: Featuring Jess, a creator who...2025-02-2031 minThe Social CircleMastering Reels & TikToks – Tips for Viral Short-Form Content | The Social Circle Podcast_Ep 2On this episode of The Social Circle, Candace and Jennifer dive into the power of short-form video content and why it’s crucial for creators looking to grow their online presence. They break down the ideal video lengths for different platforms, discuss how to create engaging content that retains viewers, and share insights on using trending audio effectively. Plus, they highlight the importance of testing content, understanding audience behavior, and crafting strong calls to action to build a loyal community.Welcome to The Social Circle, the podcast where content creators, entrepreneurs, and digital st...2025-02-2046 minThe Social CircleBuilding Confidence as a Creator – From Overthinking to Owning It | The Social Circle Podcast, Ep 3Struggling with self-doubt when creating content? In this episode, we’re breaking down how to build confidence as a creator, stop overthinking, and finally show up with authenticity. We’re sharing personal experiences, practical tips, and the importance of surrounding yourself with the right people for support.In This Episode:- Overcoming self-consciousness and the fear of being on camera- The power of consistent practice, even if you don’t post it- Why progress matters more than perfection- How to build a strong support system- Real creator wins from inside our communityResources and Links:The Social Circle VIP Group – Get excl...2025-02-2034 min