Shows
Attributed - A podcast by DreamdataIs Attribution killing Marketing?Historically Marketing was a creative craft.Then we introduced Attribution and everyone in leadership saw a silver bullet to finally harness the creative spirits with revenue numbers.Are we totally killing marketing by asking for numbers?Where is the balance?Why are we even having this question?Carey Picklesimer is an Attribution expert focusing on Marketo consulting.We will get on straight talking about attribution. She has seen both sides of the coin. How can we balance creativity and numbers?
2023-04-0639 min
Ops CastIs Attribution ruining Marketing? with Carey PicklesimerText us your thoughts on the episode or the show!Joining us today is Carey Picklesimer to help us answer the question: Is Attribution ruining Marketing? Carey is the owner of her own independent marketing technology consultancy, Condurrio Marketing + Design. She has worked both in-house and in consultancies, including a stint with Perkuto. Her in-house roles included roles in marketing operations, general marketing and leadership, and a little bit of sales sprinkled in. She is also passionate about supporting military veterans as they transition into the civilian world with complex physical, emotional and brain injuries and recently...
2022-09-1940 min
The Revenue Growth Architects115 - The Do's and Don'ts of Attribution (and your top questions answered!)Are you still struggling to understand how to make attribution successful at your organization? Or are you just gearing up thinking about using attribution at your org? Then this week's podcast is a MUST. On this episode independent consultant and long-time MOPs expert Carey Picklesimer of Condurrio shares her Do's and Don't for attribution that she has learned after executing MANY attribution projects for her clients. We cover this complex topic in a very actionable and insightful way so you feel empowered to revamp your company's thinking of attribution or ready to take on an attribution project the right...
2022-05-2349 min
What's MOps got to do with it?What's Mops got to do with it? Episode 7Welcome to episode 7 of What's MOps Got To Do With It? Simon shares a summary of his recent round-up of Marketing predictions from around the web, spanning Mops recruitment training and budgets, Big Ops, no code/low code and privacy, plus of course Web3. Read the full run-down on LinkedIn.
Getting us started in the marketing leader chair this time is Mike Gwilliam, Regional Marketing Director at journey orchestration engine vendor Thunderhead. Mike discusses the challenges of managing Marketing Operations in the absence of dedicated resources and recommends outsourcing specialisms, speaking the language of internal stakeholders, staying...
2022-02-251h 06
The Society of Marketing Technology ConsultantsEpisode 09: Have the Courage to Bet On Yourself, with Carey PicklesimerThe Tri-Fecta: FTE, Freelancing, and then joining an Agency.
She told us the experience of deciding to go on her own has been instrumental to how she approaches client work - she has VERY conscious view of how valuable time is, for for herself and for her clients. She enjoyed solo freelancing, but says joining an agency has been an immensely positive experience as well - expanding her network and martech knowledge.
She does warn those looking to consult because they dream of "Being Their Own Boss". She says "Everybody has a boss - if you are freelancing, it's your...
2020-10-3021 min