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Carina McLeod

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More Than Just Code podcast - iOS and Swift development, news and adviceMore Than Just Code podcast - iOS and Swift development, news and adviceRoxana Monica Nagy, Cristian Díaz, and The Green Spurt Tim sat down with Roxana Monica Nagy and Cristian Díaz creators of the game The Green Spurt built for Vision Pro using TableTopKit. The Green Spurt Roxana Nagy (@coderox.bsky.social) — Bluesky @elkraneo.bsky.social on Bluesky https://roxana-nagy.com/ https://www.elkraneo.com/ THRASHER: Arcade Odyssey on the App Store Blackbox for Vision on the App Store Ryan McLeod on MTJC Belkin Battery Holder for Vision Pro Carina D1 Charging Dock for Apple Vision Pro – PrismXR The Art of War Dr. Helen Papagiannis, Ph.D. – Advisor – JLR | LinkedIn Cathy Hackl – External/Senior Advisor (AI, XR, Spatial, IOT, Web3...2025-05-1558 minMore Than Just Code podcast - iOS and Swift development, news and adviceMore Than Just Code podcast - iOS and Swift development, news and adviceRoxana Monica Nagy, Cristian Díaz, and The Green SpurtTim sat down with Roxana Monica Nagy and Cristian Díaz creators of the game The Green Spurt built for Vision Pro using TableTopKit.The Green SpurtRoxana Nagy (@coderox.bsky.social) — Bluesky@elkraneo.bsky.social on Blueskyhttps://roxana-nagy.com/https://www.elkraneo.com/THRASHER: Arcade Odyssey on the App StoreBlackbox for Vision on the App StoreRyan McLeod on MTJCBelkin Battery Holder for Vision ProCarina D1 Charging Dock for Apple Vision Pro – PrismXRThe Art of WarDr. Helen Papagiannis, Ph.D. - Advisor - JLR | LinkedInCathy Hackl - External/Senior Advisor (AI, XR, Spatial, IOT...2025-05-1558 minYour Mind Your BusinessYour Mind Your BusinessFrom the Marines to Essex Boot Camp: Glynn Roberts on Bringing Military Mindset to the Fitness WorldIn this raw and honest episode of Your Mind Your Business, host Carina McLeod sits down with Glynn Roberts, co-founder of Essex Boot Camp (EBC), former Royal Marine Commando, father of four, and advocate for mental health.Glynn shares the real story behind Essex Boot Camp—one of the UK’s original outdoor training brands—and how a military mindset became the foundation for building a fitness business that’s helped thousands shift their mental and physical health.We dive deep into:✅ The mindset-first approach that defines EBC✅ How mental health and physical training are...2025-05-1557 minYour Mind Your BusinessYour Mind Your BusinessFrom Dream to Reality: How Paul Phillips Built His Thriving Hair Salon | The Hustle Behind SuccessIn this episode host Carina McLeod interviews entrepreneur Paul Phillips, founder of Chopp, a thriving hair salon in Essex and haircare brand, about his incredible journey from starting at a young age to building a standout business in the competitive hair and beauty industry.Paul opens up about the real grit behind growing Chopp, navigating financial pressures, managing personal tragedy, and staying true to his vision through every challenge — including the impact of COVID, team leadership, and business expansion.🎧 Topics covered:➡️ Building a business from scratch with limited resources➡️ How travel, hustle, and resilienc...2025-05-0156 minYour Mind Your BusinessYour Mind Your BusinessThriving to Starting Over: Mike Linger on 25 Years of Business, Resilience & Mental HealthIn this episode of Your Mind Your Business, host Carina McLeod interviews entrepreneur Mike Linger, founder of Winger Sports Academy, Dodgeball London, and Essex Games, about his 25-year journey in the sports and fitness business.Mike opens up about the realities of running multiple businesses, the challenges of staying resilient during setbacks, and how he manages the emotional and mental toll of business ownership—especially through COVID and beyond.🎧 Topics covered:➡️ Starting a business from scratch with no money➡️ How working for Jamie Oliver sparked his passion for entrepreneurship➡️ Managing mental health as a found...2025-04-1745 mineCommerce Nurse PodcasteCommerce Nurse PodcastCrafting a Winning eCommerce Strategy for Your Brand’s Online GrowthIn this episode of The eCommerce Nurse Podcast, we go beyond Amazon and TikTok to explore how brands can build a tailored eCommerce strategy that sets them up for long-term success.Host Carina McLeod, ex-Amazonian and CEO of eCommerce Nurse, is joined by special guest Rob Murray, Client Services Lead at eCommerce Nurse, alongside regular guest Owen Aderibigbe, ex-Amazon Seller and eCommerce Nurse's Business Development Manager.Together, they dive into key considerations for choosing the right eCommerce approach, including: ✅ How product type and price point impact platform selection ✅ The role of customer behaviour in det...2025-04-0752 minYour Mind Your BusinessYour Mind Your BusinessThe Hard Truth About Building an Outdoor Fitness Business with James Sweeney | 20 Years of Grit & Growth“It would have been easy to walk away… but we didn’t.”In this episode of Your Mind Your Business, host Carina McLeod sits down with James Sweeney, co-founder of Essex Boot Camp (EBC), to dive into the gritty reality of building a fitness business from the ground up.💡 Topics Covered: ✅ The unseen struggles of starting a fitness business—early mornings, no-shows, and doubt ✅ How James and his co-founder Glynn Roberts built Essex Boot Camp into a well-respected outdoor fitness brand ✅ Why the gym model is broken and how outdoor fitness changes the game ✅ The im...2025-04-0353 minOnline Seller UK - Podcasts for Amazon SellersOnline Seller UK - Podcasts for Amazon Sellers167 #onlineselleruk Podcast with Carina McLeod: From Marketplaces to Social CommerceToday, Carina McLeod joins us to discuss the shift from marketplaces to social commerce. We'll explore where brands should invest their ecommerce efforts, balancing multiple platforms, and the key trends for 2025. Tune in to learn how to optimise your strategy in this evolving landscape.Host: Prabhat ShahGuest:  Carina McLeod ( ecommercenurse.com )2025-03-1415 minYour Mind Your BusinessYour Mind Your BusinessFrom School Side Hustles to Global Agency Founder: George Meressa’s Journey in EntrepreneurshipIn this episode of Your Mind Your Business, host Carina McLeod sits down with George Meressa, founder of Clear Ads, to dive deep into the real journey of entrepreneurship. From childhood side hustles to running a global digital advertising agency, George shares the highs, the gut-wrenching lows, and the moments that almost made him quit.He gets real about:✔️ The struggles of scaling a business✔️ Making tough decisions, including layoffs✔️ The importance of having the right people around you✔️ How his mother’s belief in him fueled his fire✔️ Why hitting financial success wasn’t what he...2025-03-0752 minMerchantSpring Marketplace MastersMerchantSpring Marketplace MastersAmazon Vendor | Amazon Vendor Strategy Summit 2025: European EditionIn this episode of the Amazon Vendor Strategy Summit for 2025, host Paul Sonneveld welcomes attendees and sets the stage for an interactive event. He encourages participants to engage in a live poll to identify their biggest challenges as Amazon vendor professionals. He has invited Carina McLeod, Asha Bhalsod, Martin Heubel, Bruno Ferreira and James Wakefield as they deep dive on the practical insights and actionable strategies to tackle the challenges Amazon vendors face today. Tune in for valuable insights and strategies to enhance your Amazon vendor experience! 2025-02-282h 10Your Mind Your BusinessYour Mind Your BusinessFrom Premier League to Franchise Owner: Simon Cox’s ReinventionIn this episode of Your Mind Your Business, host Carina McLeod sits down with Simon Cox—former international and Premier League footballer turned franchise owner, Hyrox coach, and athlete. After a 17-year career in professional football, Simon faced the challenge of redefining himself outside the sport. Now at the helm of F45 Southend-on-Sea, he’s navigating the highs and lows of entrepreneurship, learning the ropes of business ownership, and building a thriving fitness community.Simon shares the raw truth about transitioning from football to business, the sleepless nights of running a franchise, and the mindset shifts required to s...2025-02-2148 minYour Mind Your BusinessYour Mind Your BusinessFrom Burnout to Breakthrough: The Realities of Entrepreneurship with Matt AndersonIn this episode of Your Mind Your Business, we sit down with Matt Anderson, former founder of Marketplace Amp, to uncover the untold stories behind building successful businesses. From navigating severe financial challenges to achieving a major business exit, Matt shares his 20+ years of experience in e-commerce and omnichannel marketing.💡 Key Highlights:The Hustle Behind Success: Selling personal items to make payroll and overcoming tough times.Entrepreneurial Grit: Why resilience and adaptability are vital for any business owner.Digital Evolution: How Matt spotted opportunities in social media and Ama...2025-02-0746 mineCommerce Nurse PodcasteCommerce Nurse PodcastHow Great Design Builds Brands on Amazon | Boost Sales & Brand TrustWant to stand out and boost conversions on Amazon? Join Carina McLeod, former Amazon Vendor Manager and CEO of eCommerce Nurse, along with special guests from the eCommerce Nurse team Ani Hughes (Creative Lead) and Owen Aderibigbe (Business Development Manager) as they discuss how great design impacts brand success on Amazon.In this episode the team will cover off:✅ Why branding and design matter for Amazon success✅ Where to prioritise your design efforts✅ Whether to outsource or manage design in-house✅ The role of high-quality images, video, and social proof✅ Avoiding costly design mis...2025-02-0353 minYour Mind Your BusinessYour Mind Your BusinessBalancing Motherhood & Entrepreneurship: Asha Bhalsod Talks About Guilt, Growth & Lessons LearnedIn this episode of Your Mind Your Business, host Carina McLeod speaks with Asha Bhalsod, founder of Etopia Consultancy, about the raw and real challenges of being a female entrepreneur and parent.With over 15 years of experience in Amazon and eCommerce, collaborating with global brands like Tomy and Melissa & Doug, Asha has built a thriving consultancy dedicated to helping businesses navigate Amazon’s complexities.Asha dives deep into:📍Her Career Path: From corporate Amazon to launching her own business.📍Balancing Act: Managing the emotional toll of guilt and finding harmony between motherhood and entr...2025-01-2443 minYour Mind Your BusinessYour Mind Your BusinessFrom Teen Entrepreneur to Amazon Agency Founder | James Wakefield Shares The Realities of Scaling Explore the fascinating entrepreneurial journey of James Wakefield, founder of WAKE, an Amazon-focused agency empowering global brands. In this inspiring episode of Your Mind Your Business, hosted by Carina McLeod, we dive into:✅ How James launched his e-commerce journey at 15 with an online photography magazine.✅ Lessons from the early days of selling pre-eBay and navigating the birth of online retail.✅ The challenges of growing an Amazon agency and shifting from solopreneur to team leader.✅ Actionable tips for scaling your business, fostering strong client relationships, and achieving work-life balance.✅ Insights on financial planning, strategic hiring, and...2025-01-1045 minYour Mind Your BusinessYour Mind Your BusinessFrom Setbacks to Success: Thomas Vosper Shares His Journey on Resilience, Reality & EntrepreneurshipIn this episode of Your Mind Your Business, host Carina McLeod chats with Thomas J. Vosper, author of Historic Pub Crawls and former eCommerce professional, for a raw and inspiring conversation on the realities of building a business.🚀 What You’ll Learn:💡 The truth about entrepreneurial resilience—it’s more than just hard work.💡 How to silence the noise of comparison and focus on your own path.💡 Lessons on overcoming self-doubt, setbacks, and the ups and downs of entrepreneurship.Thomas opens up about his journey—from being made redundant via WhatsApp weeks before lockdown to c...2024-12-2045 minYour Mind Your BusinessYour Mind Your BusinessFrom Side Hustles to Scaling Success: Alex Walker Talks About Grit, Growth & Navigating Tough TimesIn this episode of Your Mind Your Business, host Carina McLeod sits down with Alex Walker, Managing Director at Havas Market, for an unfiltered look at the realities of entrepreneurship.From launching his first side hustle at 19 to building a successful second venture acquired by Havas Market—all while managing a full-time corporate role—Alex's 25-year career offers valuable lessons from both sides of the business world.What you'll learn in this episode:💡 How to balance risk and reward when growing a business.💡 Strategies for overcoming challenges like downsizing and economic downturns.💡 Why resilienc...2024-12-0638 mineCommerce Nurse PodcasteCommerce Nurse PodcastWhy Brands, Amazon Sellers and Vendors Should Be Selling On TikTok ShopIn this episode, hosted by Carina McLeod, ex-Amazonian and founder of eCommerce Nurse and Vendor Society, we explore the dynamic world of TikTok Shop and why it’s a must-consider platform for eCommerce brands. Joined by Owen Aderibigbe, ex-Amazonian and Business Development Manager at eCommerce Nurse, we dive into the key opportunities TikTok Shop presents for brands looking to stay ahead in the competitive eCommerce landscape.Key Discussion Points:1️⃣ What Makes TikTok Shop Unique?Discover the difference between TikTok Shop and platforms like Amazon. Learn how social commerce creates a seamless shopping experience and why TikTok...2024-12-0242 minViolations and InsultsViolations and InsultsEpisode 02 - Brian KerleIn this podcast, Bruce Palmer and Steve McLeod sit down with coach Brian Kerle. Brian has played in the NBL and competed in 1972 Olympics. As a coach, he has led the St Kilda Pumas and Brisbane Bullets to two championships each. Brian is the founder of Brian Kerle Basketball, an organisation that offers excellent coaching and clinics to devoted players throughout the year. He is also the founder of the BK Owls in Brisbane which competes in the Southern Districts Basketball Association competition in Carina and also in tournaments all over the world.  2024-10-1459 mineCommerce Nurse PodcasteCommerce Nurse PodcastDefensive Sales Strategies for Amazon Vendors During Annual Vendor Negotiations (AVNs)Are you an Amazon 1P Vendor looking to protect your sales during tough annual vendor negotiations (AVNs) while still reaching your growth targets? Join Carina McLeod, former Amazon Vendor Manager and CEO of eCommerce Nurse, along with special guests Rob Murray (Client Services Lead at eCommerce Nurse) and Martin Heubel (Amazon Consultant and former Amazon Category Manager), as they explore key defensive sales strategies tailored for 1P vendors.In this episode, you'll learn why it’s essential to plan ahead for your annual vendor negotiation and how to maintain sales performance when conversations get more challenging with Am...2024-09-1943 minOnline Seller UK - Podcasts for Amazon SellersOnline Seller UK - Podcasts for Amazon SellersCarina McLeod | 2024 #AmafestUK - Amazon Sellers Conference | Vendor Panel Discussion by eCommerce NurseTickets: www.amafestuk.com Navigating those common vendor challenges to drive continued success on Amazon. Carina will lead a discussion on those common challenges vendors are currently facing and how to navigate around them to drive continued growth on Amazon. The panel will share their insights and experience from working with a multitude of vendors across a variety of product categories. Topics will include how to grow your account sustainably, where to invest your budget, how to use your data to fuel your decision making and how to set yourself up for success in 2025. 2024-08-0200 minOnline Seller UK - Podcasts for Amazon SellersOnline Seller UK - Podcasts for Amazon SellersAmazon Vendor Challenges and Opportunties | Episode 149#OnlineSellerUK Podcast with Carina McLeodJoining us is Carina McLeod, a seasoned expert in the Amazon vendor landscape. We'll be exploring the challenges and opportunities facing vendors in today's competitive marketplace. The Amazon vendor model has undergone significant changes in recent years. We'll be discussing the evolving landscape and how it's impacted vendors. And, perhaps most importantly, we'll delve into whether there's still room for growth and success for vendors on the Amazon platform. Host: Prabhat Shah Guest: Carina McLeod ( https://ecommercenurse.com/ ) 2024-07-2713 minMonetizing Your Mental CapitalMonetizing Your Mental CapitalMastering Amazon: Insights and Innovations with Carina McLeodIn this episode of 'Monetizing Your Mental Capital,' host Will Christensen converses with Karina McLeod, founder of an Amazon-focused agency, E-commerce Nurse, about her journey of monetizing her expertise in the e-commerce domain. Karina shares insights from her career starting at Amazon UK, her burnout and subsequent travel to Latin America, and the serendipitous path that led to establishing her agency. They delve into the importance of recognizing and monetizing one's mental capital, the challenges of scaling a business, and the significance of hiring and trusting one's team. Karina also highlights the role of communication and feedback within...2024-05-2440 minUnpacking the Digital ShelfUnpacking the Digital ShelfA Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse LimitedWith budgets tighter and pressure on profitability increasing, the decision on if, when, and how to execute a direct to consumer strategy is ever more challenging and fraught. We invited Carina McLeod, CEO and Founder of Ecommerce Nurse Limited, on the podcast to give us a health check on DTC, and how brands are adjusting their strategies in this next decade of the digital shelf.2023-09-0441 minThe Global Spin PodcastThe Global Spin PodcastAdding a New Country to your Amazon GameplanWelcome to the first episode of The Global Spin Podcast, where we take a deep dive into global selling and share the secrets to growing your brand in new markets. Hosted by Ryan Cramer, this fun and engaging podcast will take you on a journey of discovery and success. In this episode, Ryan kicks off the podcast with Carina McLeod and David Golynskiy, two experts in international growth and expansion, to discuss adding a new country to your Amazon game plan. Tune in for insightful conversations and tips on taking your business to the next level. 2023-05-0254 mineCommerce Nurse PodcasteCommerce Nurse PodcastHow to drive growth using Amazon Advertising without reliance on AI softwareIn this episode we talk about how to drive growth using Amazon Advertising without reliance on AI software. We have a special guest Mina Elias, a seven-figure seller in the supplement industry, an investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina has spoken on every major stage in the Amazon industry, consulted over 400 brands including 3 aggregators worth $1.2 billion combined, has been on over 100 podcasts, and continues to be a leader, innovating in the Amazon advertising space. Mina’s goal is to change the way people perceive Amazon PPC and empower them to...2022-12-1641 mineCommerce Nurse PodcasteCommerce Nurse PodcastHow to be creative when hiring in an industry that lacks knowledge and expertiseIn this epsiode, we talk about how to be creative when hiring in an industry that lacks knowledge and expertiseWe have a special guest Steven Pope, the founder of My Amazon Guy, a marketing agency managing over 300 brands. Steven started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, as well as 4 Amazon brands and My Refund Guy. He has more than 1200 tutorial videos on YouTube showing how to handle ANY pr...2022-12-0247 mineCommerce Nurse PodcasteCommerce Nurse PodcastUsing Amazon Marketing Cloud to maximise advertising performanceIn this episode we talk about using Amazon Marketing Cloud to maximise advertising performance.We have a special guest Sreenath Reddy, founder and CEO of Intentwise. Intentwise’s technology platform empowers mid to large brands, sellers, and agencies with data analytics infrastructure and advertising optimisation capabilities for Amazon, Instacart, Target, Walmart, and more.Contact eCommerce Nurse: Subscribe to our YouTube channel Follow us on LinkedIn and Instagram Email us at hello@ecommercenurse.com Th...2022-11-1836 minE-Commerce Expander SecretsE-Commerce Expander SecretsInterview with Carina McLeod from eCommerce Nurse- E-Commerce Expander SecretsIn this episode of the E-Commerce Expander Secrets podcast, host Andy Hooper is joined by Carina McLeod from eCommerce Nurse, a team of managers, creators and content curators. Experts in the art of Amazon growth, passionate about the brands they work with. eCommerce Nurse is a one-stop shop, able to handle everything you need for global or local eCommerce success. They are an experienced team who are ready to support your brand’s growth, be that on Amazon or your own platform. Some services they provide are:  Account Management for Amazon Consulting for Amazon A+ Content Cre...2022-11-1733 mineCommerce Nurse PodcasteCommerce Nurse PodcastFrom eCommerce launch to sale, how to exit your brand in 3 yearsIn this episode we talk about launching and selling your eCommerce business and how to build a successful exit strategy.We have a special guest Ben Leonard, co-founder of Ecom Brokers. Ben understands what it takes to grow and sell an international eCommerce brand having grown and sold his own 7-figure brand in just 3 years! Ben now helps other sellers do the same with his ecommerce consultancy and brokerage.If you want to know more about how Ben can help you plan your exit strategy and sell your ecommerce business, reach out to him at...2022-11-0438 mineCommerce Nurse PodcasteCommerce Nurse PodcastUnlock your global potential and reduce the barriers to international sellingIn this episode we talk about how to unlock your global potential and reduce the barriers to international selling.We have a special guest Daneel Steinmann, Branch Manager at Zee, an import and logistics provider helping Amazon FBA and eCommerce businesses grow worldwide. Daneel has extensive knowledge in the eCommerce space, specialising in helping brands grow globally.Zee offers expert product and entity compliance, importer of record services and freight options into all major marketplaces. If you are looking to expand worldwide, reach out to the team at Zee.co.Contact eCommerce...2022-10-2130 mineCommerce Nurse PodcasteCommerce Nurse PodcastUsing data integration to grow and scale your eCommerce businessIn this episode, we talk about using data integration to grow and scale your eCommerce business.We have a special guest Robin H. Smith, who has over 28 years of experience in supply chain and data integration. Robin is the Co-Founder and CEO of VL OMNI, an iPaaS managed service platform that is both elastic and scalable to the demands of scaling eCommerce and multichannel merchants. VL OMNI empowers businesses to accelerate growth by integrating their systems, channels, partners, and applications together based on their needs. Visit vlomni.com to see why top global brands trust...2022-10-0743 mineCommerce Nurse PodcasteCommerce Nurse PodcastManaging a sustainable PPC strategy during tough economic timesIn this episode we talk about managing a sustainable PPC strategy during tough economic times.We have a special guest Tayler Carpenter, Vice President of Advertising for Blue Wheel Media, a digital marketing and content production agency, helping ecommerce brands grow and scale their business. Tayler has been working in digital marketing for the last 10 years and is a source of knowledge when it comes to omni-channel digital commerce.If you would like to know more about how Blue Wheel Media can help you with your omni-channel strategy, make sure you reach out to the...2022-08-3146 mineCommerce Nurse PodcasteCommerce Nurse PodcastWhy dynamic pricing is the strategy of the future to drive revenue and increase profitabilityIn this episode we talk about why dynamic pricing is the strategy of the future to drive revenue and increase profitability.We have a special guest Chad Rubin, CEO and founder of Profasee, a dynamic pricing platform that enables Amazon brands to predict the perfect price for every product at each precise moment. That is not the only company Chad has founded, he has built a number of businesses in the eCommerce space which have then gone on to being acquired. Tune in as Chad also shares some insights into his learnings and experiences that have got...2022-08-0344 mineCommerce Nurse PodcasteCommerce Nurse PodcastThe journey of an eCommerce agency from start-up to acquisitionIn this episode we talk about the journey of an eCommerce agency from start-up to acquisition.We have a special guest Scott Galvao, Head of Partnerships for Buy Box Experts and InterCultural Elements, as well as a co-founder of the latter. Scott’s life pre-Buy Box Experts included running InterCultural Elements for 14 years before Buy Box Experts’ 2021 acquisition. He also spent 6 years at ChannelAdvisor UK as an Implementation Manager, where he gained wide-ranging international e-commerce experience and know-how. And interculturalism isn’t just limited to work; Scott holds a degree in both Intercultural Communication and Geography from the Un...2022-07-2032 mineCommerce Nurse PodcasteCommerce Nurse PodcastKey steps brand manufacturers must take to drive a successful digital transformationIn this episode we talk about those key steps brand manufacturers must take to drive a successful digital transformation.We have a special guest Lauren Livak, the Director of the Digital Shelf Institute also known as the DSI. The mission of the DSI is to shape the future of the industry and advance the growth of consumer commerce through community, content and education. It has 4500+ members from across the industry and Lauren leads the charge in fostering the community and creating relevant and impactful content and connections for the industry. She knows first hand what it takes...2022-06-2943 minFemale Startup ClubFemale Startup Club7 key steps to successfully launching your product on AmazonHi everyone! Doone here - your host and hype girl. Thank you for tuning in to my solo episode this week.Today, I’m bringing you another workshop inspired special, brought to you through the Hype Club coffee chats. If you listen regularly you’ve heard me chatting about our Wednesday virtual coffee chats in Hype Club before and this is such a great hour of the week. It’s a chance for all the founders to catch up with each other up on their busy weeks, and an intimate place to hype and support one anothe...2022-06-2511 mineCommerce Nurse PodcasteCommerce Nurse PodcastOvercoming the challenges and growing pains of scaling a businessIn this episode we talk about the challenges and growing pains when scaling a business and how to embrace and overcome them.We have a special guest Andy Hooper, CEO of Global E-Commerce Experts. Andy has been successfully expanding businesses into new markets for over 15 years.  An accomplished specialist in e-commerce, Andy now works with companies around the world providing comprehensive gateways and solutions to new markets, especially US based organisations transitioning into the EU.If you want to understand more about how Global E-Commerce Experts can help you expand your business internationally, click here a...2022-05-3146 minThe Courageous Leaders PodcastThe Courageous Leaders PodcastCarina McLeod: Leading as your true self through uncertain timesCarina McLeod is the Founder and CEO of eCommerce Nurse.In this episode Carina shares with us that being a courageous leader means being able to make bold decisions and fully embrace who you are and what you stand for. She tells us that although it took time and a lot of work, she defied the expectations that were set before her as a leader, and accepted that leading as her true self, trusting her gut instinct works to her advantage. Carina is passionate about helping retail brands succeed in the on...2022-03-3133 mineCommerce Nurse PodcasteCommerce Nurse PodcastBuilding one of Europe’s leading eCommerce acquisition platformsIn this episode, we talk about the journey from being an eCommerce seller to building one of Europe’s leading eCommerce acquisition platforms.We have a special guest Sam Hörbye, one of the co-founders of Olsam – the ‘Sam’ in 'Olsam.' Olsam is a platform turbocharging brands in the digital world, pioneering a marketplace-first approach. Olsam acquires and nurtures leading brands through innovative partnerships with eCommerce entrepreneurs. Once a brand becomes part of the Olsam platform, brands tap into technology, data, and operational expertise custom-built to drive exponential revenue and profit growth. Olsam’s marketplace-first approach to digital...2022-03-1836 mineCommerce Nurse PodcasteCommerce Nurse PodcastThe risks of selling on Amazon and how to protect your businessIn this episode, we talk about the risks of selling on Amazon and how to protect your business.We have a special guest Chris McCabe joining us. Chris works with and helps sellers communicate with Amazon to protect (and save) their businesses when issues happen. After working for Amazon for many years evaluating seller account performance and enforcing Amazon’s policies, Chris founded ecommerceChris. His business educates sellers how to think and speak like Amazon, minimising issues, and helping sellers protect their accounts. Chris is experienced in appealing listing restrictions and suspensions, reporting abuse, and escalating seller iss...2022-02-2446 minCrossover CommerceCrossover CommerceThe importance of building a brand on Amazon ⎜ Ecommerce Nurse ⎜ EP 203Ryan Cramer of Crossover Commerce talks with Carina McLeod of Ecommerce Nurse one on one as they discuss the importance of building a brand on Amazon.---Crossover Commerce is presented by PingPong Payments. PingPong transfers more than 150 million dollars a day for eCommerce sellers just like you. Helping over 1 million customers now, PingPong has processed over 90 BILLION dollars in cross-border payments. Save with a PingPong account today! ---Stay connected with Crossover Commerce and PingPong Payments:✅ Crossover Commerce @ https://www.facebook.com/CrossoverCommerce✅ YouTube @ https://www.yout...2022-02-2255 mineCommerce Nurse PodcasteCommerce Nurse PodcastBuilding a full-funnel advertising strategy to drive growth on AmazonIn this podcast episode, we talk about the importance of building a full-funnel Amazon Advertising strategy when driving growth on Amazon.We have special guest Benedict Turner, DSP Account Manager at Perpetua. Benedict started his career in advertising around 6 years ago and has since been involved in a meteoric rise to understanding how businesses promote themselves in several environments. Beginning his advertising career at The Telegraph and later The New York Times, his exposure to the biggest brands in the world advertising on publishers paved the way for understanding how advertising worked in specific motivational environments. This...2022-01-3132 minTwo Amazon Sellers and a MicrophoneTwo Amazon Sellers and a Microphone#163 - Building Your Brand On and Off Amazon with Carina McLeod from eCommerce NurseCarina McLeod, from eCommerce Nurse joins us to talk about building your brand on and off Amazon. Carina McLeod is the CEO and Founder of eCommerce Nurse. With 18 years of experience in retail and 15 years working with Amazon, Carina loves to see how the dynamics of online shopping have changed over the past two decades. She turned her passion for helping retail brands succeed in the online world into her agency, eCommerce Nurse. eCommerce Nurse is made up of a team of ex-Amazonians, their niche experience lends itself into a customized, creative service and a pe...2021-11-1842 minE-Commerce Expander SecretsE-Commerce Expander SecretsInterview with Carina McLeod of eCommerce Nurse - E-Commerce Expander SecretsIn this episode of the E-Commerce Expander Secrets podcast GEE CEO and host, Andy Hooper interviews Carina McLeod, founder and CEO, Ecommerce Nurse Ltd and former Amazon Insider.   Passionate about helping retail brands succeed in the online world, Carina has 18 years of experience working in retail and 15 years working with Amazon. Carina spent seven years working for Amazon in Vendor Management and the last eight years she has been supporting sellers and vendors to grow their business on Amazon.    In 2017, Carina set up an Amazon-focused consulting and marketing agency eCommerce Nurse where she and her tea...2021-08-0634 mineCommerce Made Simple with Jérôme de GuignéeCommerce Made Simple with Jérôme de GuignéEpisode 1 - Pan-EU or Country-Focused: What’s Best?Welcome to eCommerce Made Simple, with Jérôme de Guigné. Carina McLeod of Ecommerce Nurse joins Jérôme to discuss expanding across Europe. We aim to help you become more successful on Amazon by sharing all the tricks of the eCommerce trade! Whether you're an Amazon novice or the biggest brand on the platform, we always have kernels of knowledge for you to uncover. Join e-Comas founder and Amazon expert, Jérôme de Guigné, and start boosting your business today. Join our next free Amazon webinar! For deta...2021-06-0150 minAmazon Seller InsightsAmazon Seller InsightsHow to Expand your Amazon FBA Business to New Markets - Carina McLeodWith the lockdown fueled global e-commerce boom, more Amazon FBA sellers are riding the wave into new markets. What are the golden rules to follow when entering a new market? Which areas should we look to? Carina McLeod, Founder of eCommerce Nurse, shares her insights on why more Amazon sellers are expanding to Europe and the challenges they face. You’ll learn why Spain and Italy are the next up-and-coming markets, how to customize your brand, and what will have the biggest impact on sales. What You’ll Learn: 03:00 Why Amazon is p...2021-03-2325 mineCommerce Nurse PodcasteCommerce Nurse PodcastAvoid those common mistakes when manufacturing overseas in ChinaIn this episode we talk about common mistakes businesses make when manufacturing overseas in China and how to avoid them.We have a special guest Sajag Agarwal, the CEO and Founder of Movley, a Chicago-based company working to streamline and automate worldwide manufacturing and supply-chain through tech. With a lifelong passion for entrepreneurship, Sajag’s first venture was at 12 years old running an online gaming community. At 15, he opened an e-commerce company and was bringing in net 6-figures per year. He later founded an Amazon e-com brand that grew to $2M a year in less than 3 years....2021-02-0738 mineCommerce Nurse PodcasteCommerce Nurse PodcastThe importance of building a content strategy when investing in social mediaIn this episode we talk about the importance of building a content strategy when it comes to investing in social media.We have a special guest Emma Smith, the CEO and founder of Los Social a social media agency based in the UK and a partner agency of eCommerce Nurse. Emma has over 18 years of experience creating and devising social and digital content strategies for some of the world’s biggest brands, during her time at global platforms and publishers, including Yahoo and AOL.Contact eCommerce Nurse: Su...2020-12-0433 mineCommerce Nurse PodcasteCommerce Nurse PodcastHow to start a business with just one dimeToday we are going to be talking about how to start a business with just one dime.We have a special guest Seth Kniep, Co-Founder and CEO of Just One Dime, who manage Amazon accounts on behalf of businesses and have trained more than 10,000 entrepreneurs in over 150 countries to date, many of whom are multi-millionaires today.Contact eCommerce Nurse: Subscribe to our YouTube channel Follow us on LinkedIn and Instagram Email us at hello@ecommercenurse.com2020-11-2043 mineCommerce Nurse PodcasteCommerce Nurse PodcastWhy delegating is key to growing your Amazon businessIn this episode we talk about the importance of delegation when it comes to growing your Amazon business.We have a special guest Gilad Freimann, the Founder and CEO of VAA Philippines, the Virtual Assistant Academy that specialises in virtual assistant services for Amazon sellers. Gilad first began living and breathing Amazon in 2015. The rapid growth and success of his business required that he outsource certain daily operations to an assistant. From the very difficult and frustrating personal search for the perfect virtual assistant was when the Virtual Assistant Academy was born. 2020-07-2438 mineCommerce Nurse PodcasteCommerce Nurse PodcastAre you running a profitable seller business on Amazon?In this episode we talk about understanding the costs involved with selling on Amazon and how to ensure you are running a profitable business.We have a special guest Sergey Faldin, the CMO and co-owner of Sellerscale – a managerial accounting platform for Amazon sellers. He is also an entrepreneur and self-published author on Amazon, who has worked extensively in eCommerce and managed his own video production company before joining Sellerscale. FREE RESOURCES:1. eBook: Mastering your sales as an Amazon Seller2. Unit Economics Spreadsheet3. Cash Flow Spreadsheet SELLERSCALE PROMO CODE:...2020-07-1031 mineCommerce Nurse PodcasteCommerce Nurse PodcastUsing software to grow and scale your Amazon businessIn this episode we talk about the importance of using software to scale and grow your Amazon business.We have a special guest Jon Tilley, CEO of ZonGuru a software company that helps sellers free up time and grow their Amazon business through powerful data insights and automation. Jon has spent 15 years in digital advertising and in 2016 made the decision to set up his own business, when ZonGuru was born.EXCLUSIVE OFFER:Click here https://www.zonguru.com/get/niche-finderContact eCommerce Nurse: Subscribe to our YouTube2020-06-2642 minAutomate, Delegate, EliminateAutomate, Delegate, EliminateDon't be afraid to take a step towards building a team - Carina McLeodCarina McLeod is very passionate about helping retail brands succeed in the online world. She has 18 years of experience in retail, and 15 years working with Amazon. She has spent the last 8 years supporting sellers and vendors to grow their businesses on Amazon. In 2017, Carina set up a consulting and marketing agency called Ecommerce Nurse, where she and her team help brands of all sizes reach their potential on the Amazon platform.  Tell me about your process before you started to delegate, what did it look like before you began to pick it apart and give it to o...2020-06-2436 mineCommerce Nurse PodcasteCommerce Nurse PodcastHow automation can save your business time and moneyIn this episode we talk about automation and how it can help your business become more efficient, saving time and resource if applied correctly.We have a special guest Will Christensen, co-founder and CEO of DataAutomation, a software company that automates data-heavy processes and builds custom integrations to other products and services. Will enjoys tinkering with cutting-edge technology, apps, and systems, and gets a kick out of creating innovative solutions to both common and unusual problems.  Contact eCommerce Nurse: Subscribe to our YouTube channel 2020-05-2245 mineCommerce Nurse PodcasteCommerce Nurse PodcastUsing Influencer Marketing to Grow your Online BusinessIn this episode we talk about influencer marketing and if implemented correctly, how it can help grow your online business.We have two special guests Steph Bennett, Managing Director and Rhian Robinson, Senior Account Director of Battenhall, the multi-award winning communications agency for the new social media age. Steph has over 15 years experience working in marketing and communications, executing digital strategies for industry leading brands. Rhian has 9 years experience in Marketing, PR and social media, both in-house and agency-side. She works with B2B and B2C brands, and is a specialist in influencer marketing, overseeing influencer...2020-05-0847 minSuccess on AmazonSuccess on AmazonDeclining Purchase Orders and the challenges that Amazon Vendors are facing (Ep. 3)On this episode, Franz Jordan interviews Carina McLeod  (Founder of Vendor Society & eCommerce Nurse)  to discuss the challenges that Amazon Vendors & Hybrids are facing during Coronavirus times. Carina shares insights on what Amazon Vendors can do if they are seeing Purchase Orders decline, how Amazon categories what items are high priority and whether it’s a good time to start a direct-to-customer business. To learn more about Sellics visit: http://sellics.com2020-04-2851 mineCommerce Nurse PodcasteCommerce Nurse PodcastBuilding the right fulfillment solution for your online businessIn this episode we talk about finding the right fulfillment solution for your online business.We have a special guest Florian Herold, founder of Greenleaves, a fourth-party logistics provider, who builds optimal fulfillment solutions for businesses both B2B and B2C. With years of experience in logistics and supply chain management, Florian spent over 3 years working for Amazon in Germany within their external fulfillment department working with third party providers to support Amazon’s EU supply chain. Contact eCommerce Nurse: Subscribe to our YouTube channel Follow us...2020-04-2438 mineCommerce Nurse PodcasteCommerce Nurse PodcastStrategies to grow your brand outside of AmazonIn this episode we talk about how to grow your brand outside of Amazon.We have a special guest Chris Meade, the co-founder of CROSSNET, the world's first four-way volleyball game. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at Walmart, Target, DICKS, Academy Sports, Amazon, and 20+ other retailers. Contact eCommerce Nurse: Subscribe to our YouTube channel Follow us on LinkedIn and Instagram E...2020-02-2836 mineCommerce Nurse PodcasteCommerce Nurse PodcastHow easy is it to sell on Amazon JapanIn this episode, we talk about selling on Amazon in Japan and how this is less daunting than sellers are led to believe.We have a special guest John Cant, an eCommerce specialist in the Japanese market and co-founder of Rising Sun Commerce, an Amazon focused agency in the UK and Japan. John spent 5 years living in Japan and has worked in eCommerce since 2012. He then set up Rising Sun Commerce in 2016 with his business partner Neil Curtis, who wanted to focus on growing his own private label on Amazon....2019-12-2038 mineCommerce Nurse PodcasteCommerce Nurse PodcastWhy Amazon sellers should be diversifying and selling on WalmartIn this episode, we talk about selling on Walmart.com and why this should be at the top of a sellers list of marketplaces to sell on.We have two special guests from Brand3P, Ping Hao, the CEO and Co-founder Burke White.  Brand3P is an ecommerce strategic advisory company who works with businesses looking to sell on Walmart marketplace among other channels. Ping was a founding member of Walmart marketplace for over 3 years where she led an international seller team to grow the program to what it is today. She has been leading pr...2019-12-0654 mineCommerce Nurse PodcasteCommerce Nurse PodcastListing translation and localisation, the key to international success on AmazonIn this episode we talk about listing translations and the importance of translating product listings the Amazon way to increase traffic, conversion and ultimately sales.We have a special guest Jana Krekic, the founder of YLT Translations, an Amazon focused translation agency who manage listing optimisation translations across 7 marketplaces including Germany, Italy, Spain, France, the UK,  Japan and Mexico. Jana has an extensive knowledge of languages covering Norwegian, Danish, German and English and has a strong understanding of how to translate for the Amazon platform.Contact eCommerce Nurse: 2019-11-2246 mineCommerce Nurse PodcasteCommerce Nurse PodcastHow to use crowdfunding to raise capital for a new business ventureIn this episode we talk about crowdfunding and how innovators and entrepreneurs can raise capital to launch their latest business idea.We have a special guest Graham Ripple, an entrepreneur and strategy and crowdfunding consultant who is here to share his valuable insights and experience.Contact eCommerce Nurse: Subscribe to our YouTube channel Follow us on LinkedIn and Instagram Email us at hello@ecommercenurse.com Thanks for listening!2019-11-0142 mineCommerce Nurse PodcasteCommerce Nurse PodcastUsing pricing psychology to influence a customer’s buying decisionIn this episode we talk about using pricing psychology to influence a customer’s buying decision when selling on Amazon.We have a special guest Paulina Masson, an Amazon seller and founder of Shopkeeper. She calls herself a ‘numbers girl’. Her favorite topics are on optimizing profits, pricing strategies, cashflow management and ways to save on Amazon fees. Paulina’s talks are always very practical, and full of actionable tips. Contact eCommerce Nurse: Subscribe to our YouTube channel Follow us on LinkedIn and Instagram Ema...2019-10-1743 mineCommerce Nurse PodcasteCommerce Nurse PodcastDeveloping an Amazon business to appeal to the German marketIn this episode we talk about about Germany and how to develop your Amazon business to appeal to the German market.We have a special guest Ronny Marx, the founder of the Amazon agency ‘intomarkets’ and organizer as well as moderator of the biggest German marketplace conference ‘merchantday’. These days he attends nearly every important conference as a keynote speaker in the German market. Ronny has worked in the e-commerce field for over 12 years in several positions such as art director, senior marketing consultant, team lead and startup founder. Ronny was one of the first ‘pioneers’ w...2019-10-0242 mineCommerce Nurse PodcasteCommerce Nurse PodcastThe hidden expense of international selling and cross-border paymentsIn this episode we talk about international selling and the hidden costs when managing cross-border payments. With companies like Amazon making it easier for businesses to sell internationally, more businesses are trading at a global level. Whilst the sales potential is attractive, the costs involved when managing overseas payments are often missed. We have a special guest Aaron Rossi, from Payoneer a cross-border payments platform that empowers businesses, online sellers and freelancers to pay and get paid globally as easily as they do locally. Aaron has spent the last 6 years working within financial services focused on helping t...2019-09-0441 mineCommerce Nurse PodcasteCommerce Nurse PodcastThe importance of retail brands having a social media presence in today's worldIn this episode we talk about the importance of retail brands having a social media presence in today’s world. Can a retail brand really reach its true potential by solely selling on for example Amazon or do they need to have a social media presence to maximise their potential in the online world.We have a special guest Steph Bennett. Steph is a social media guru and a very good friend of mine. As the Director of Battenhall, an award winning marketing communications agency,  and with over 15 years working in marketing, Steph brings a wealth of exp...2019-08-2249 mineCommerce Nurse PodcasteCommerce Nurse PodcastAre big brands at risk of losing market share to private labels on Amazon?In this episode we talk about the growing private labels on Amazon and whether big brands are at risk of losing market share to these newly evolving brands.We have a special guest Travis Rudolph. Travis is the founder of Trek Strategy which is a strategy consulting firm that helps manufacturers transition their existing businesses into the eCommerce channel.  Travis has a passion for brands, retail, and an unparalleled expertise of how Amazon works and what makes them tick. He has spent over 20 years in retail, working for industry leading brands Netgear and Nestle.C...2019-08-1039 mineCommerce Nurse PodcasteCommerce Nurse PodcastSelling on Amazon in Europe, every marketplace is differentIn this episode we talk about Amazon Europe and why sellers and vendors need to treat each marketplace differently and not apply a blanket approach to all European countries.We have a special guest Jérôme de Guigné, founder of The Great Wall, an Amazon focused agency based in Europe. Jérôme comes with 20 years of sales, eCommerce, and international distribution experience in Europe, Asia, and North America. Contact eCommerce Nurse: Subscribe to our YouTube channel Follow us on LinkedIn and Instagram...2019-07-2746 mineCommerce Nurse PodcasteCommerce Nurse PodcastWhy more businesses are outsourcing to freelancers and agenciesRemote working in the online and digital world has become a norm and more businesses are outsourcing jobs to freelancers and agencies. Years ago, businesses were more nervous to outsource with the fear of losing control and not being able to watch over their team. Times have changed, but what created this shift in dynamics for outsourcing to become widely accepted across businesses of all sizes?Our guest speaker Connor Gillivan founder and Chief Marketing Officer of FreeeUp.com tells us why and gives us some useful tips on how to successfully outsource to freelancers and agencies.2019-07-1233 mineCommerce Nurse PodcasteCommerce Nurse PodcastAre Amazon sellers at risk if they solicit customer reviews?Amazon customer reviews, we all read them and they definitely can influence our buying decision. All brands want them on their products, but the days of where you were able to incentivize customers to write reviews has gone and it is getting tough to generate customer reviews ‘The Amazon way’. The question is, how can brands solicit customer reviews without risking their selling privileges on Amazon?Liz Fickenscher Industry Liaison for eComEngine (aka FeedbackFive) gives some tips on how to solicit reviews the correct way to avoid the dreaded account suspension.Contact eCom...2019-06-2837 mineCommerce Nurse PodcasteCommerce Nurse PodcastTaking your Amazon Advertising Strategy to the next levelMany sellers and vendors have had a go at Amazon Advertising. They’ve set up basic ads and managed to generate some sales. Although, often at a much higher cost than planned. They get a taste for the potential sales Amazon advertising can bring, but how do they take those campaigns to the next level?Mark Pettit, founder of Skye High Media who worked within Amazon's Advertising division for 3 years is here to share his experience on getting brands to the next level.Contact eCommerce Nurse: Subscribe to our YouTube...2019-06-1240 min