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Carine Merheb

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Seat of the MuseSeat of the MuseMuse #14 - Building 16mm: Hady Chehlaoui on bringing his vision to life amid Lebanon's toughest timesThis week's Muse is Hady, the owner of 16mm, a bar in the heart of Beirut's liveliest district Gemmayzeh. In this raw conversation, Hady takes us through his incredible journey of resilience, navigating some of Lebanon's most difficult challenges. From the upheaval of revolution and the global COVID pandemic to surviving the devastating 2020 Beirut blast, Hady shares how these events shaped both his business and personal life.But it’s not just about surviving, it's about thriving. Hady opens up about the importance of community, the hurdles of building a...2025-07-3031 minSeat of the MuseSeat of the MuseMuse #13 - Inside Beirut’s hottest social wellness club: Farah Dagher on co-founding Origin CircleThis week's Muse is Farah Dagher, co-founder of Origin Circle, Beirut's first social wellness club. What started as a conversation between two best friends on holiday quickly became a sanctuary for movement, recovery, and human connection. In this episode, Farah shares the full behind-the-scenes of launching Origin Circle with her co-founder Michelle - from diving in headfirst with no team, to navigating the unexpected realities of building a business in Lebanon.Origin Circle has since become the most talked-about wellness club in Beirut, with a regional spotlight that grew...2025-07-1643 minSeat of the MuseSeat of the MuseMuse #12 - What if your Matcha was a perfume? KŌDŌ founder Yasmin Khalil on gourmand scents, rituals & wellnessThis week’s Muse is Yasmin Khalil, the founder of KŌDŌ - a clean fragrance brand where scent becomes ritual, and perfume smells like your favorite indulgence.Trained in interior design, Yasmin shifted from shaping physical spaces to curating invisible ones - through smell. Her journey began in Florence, where she signed up for an Airbnb perfume workshop just for fun - and left knowing she wanted to build a life in fragrance. KŌDŌ is built on the belief that perfume can be more than floral or musky - it can be gourma...2025-07-0234 minSeat of the MuseSeat of the MuseMuse #11 - From Harrods to Le Cordon Bleu: Mazen Assaf's serendipitous journey with the Olive Oil GuyThis week’s Muse is Mazen Assaf - the mind behind The Olive Oil Guy, a brand on a mission to elevate olive oil from everyday ingredient to craft product.What began as a personal passion soon became a lifelong pursuit of excellence: Mazen has since judged at international olive oil competitions, taught at the world-renowned Le Cordon Bleu culinary institute, and worked with some of the top Michelin-starred chefs. Today, his products are stocked in iconic destinations like Harrods, Selfridges, and Zapp.In this episode, we dive into th...2025-06-2043 minSeat of the MuseSeat of the MuseMuse #10 - The woman behind Sotheby’s Dubai: Katia Nounou Boueiz on art, expansion, leadership and motherhoodThis week's Muse is Katia Nounou Boueiz, Deputy Chairman of Sotheby's Middle East.After joining Sotheby’s London in 2008 to grow its Middle Eastern client base, Katia moved to the UAE in 2015 to establish the auction house’s first office in the region. Since then, she’s helped cement Dubai’s position on the global art map - leading strategy, exhibitions, and regional engagement for one of the world’s most prestigious institutions.In this episode, we talk about Katia’s journey into the art world, what it means to lead with...2025-06-1840 minSeat of the MuseSeat of the MuseMuse #11 - From Harrods to Le Cordon Bleu: Mazen Assaf's serendipitous journey with the Olive Oil GuyThis week’s Muse is Mazen Assaf - the mind behind The Olive Oil Guy, a brand on a mission to elevate olive oil from everyday ingredient to craft product.What began as a personal passion soon became a lifelong pursuit of excellence: Mazen has since judged at international olive oil competitions, taught at the world-renowned Le Cordon Bleu culinary institute, and worked with some of the top Michelin-starred chefs. Today, his products are stocked in iconic destinations like Harrods, Selfridges, and Zapp. In this episode, we dive into th...2025-06-1842 minSeat of the MuseSeat of the MuseMY FIRST SOLO EPISODE - Stories that shaped Season 1 and learnings from starting your own podcastThis is my first solo episode as I close out what has been an incredible Season 1.Thank you to all the guests who came on to share their stories and agreed to be part of my journey in hosting this podcast.Thank you to all the listeners who were here every other Tuesday waiting for the drops.Thank you for your feedbacks, follows, ratings and for just being here. SO thankful for you all and for making this first season such a fun experience. 2025-03-0509 minSeat of the MuseSeat of the MuseMuse #9 - What’s really in your baking mix? How Andrea Kazan’s health journey sparked Good MessThis week's Muse is Andrea Kazan, founder of clean baking mix brand Good Mess.In this episode, Andrea opens up about her health journey, and how almost 5 years ago, her life turned upside down when she fell seriously ill and had to rethink everything she ate, which led her to create a baking mix free from refined sugars and processed ingredients.We dive into her story - how she turned a challenge into a business, the truth about food labels and ingredients in store-bought mixes, and the early struggles...2025-02-1130 minSeat of the MuseSeat of the MuseMuse #8 - The business of Football: Wael Al Qadi on owning a clubThis week's Muse is Wael Al Qadi is a Jordanian football executive and the president of English football club Bristol Rovers. Since becoming owner in 2016, his leadership has been marked by incredible milestones, including two promotions: one in May 2016, with a dramatic last-minute winner on the final day of the season, and another in 2022 with an unforgettable 7-0 victory over Scunthorpe United.In this episode, Wael takes us behind the scenes of his journey, from the pivotal moment he decided to buy a football club to his emotional farewell a...2025-01-2835 minSeat of the MuseSeat of the MuseMuse #7 - Inside the cockpit: Alex El Khawaja on the life of a pilot and questions that keep us curiousThis week's Muse is Alex El Khawaja, commercial pilot for the Middle East Airlines.In this episode, Alex takes us behind the cockpit doors to uncover the realities of a pilot’s life, from the rigorous training and discipline required to reach the skies to the rare experiences that come with navigating the world from above.Whether you’re an aspiring aviator or simply fascinated by the intricacies of flight, this episode promises a blend of inspiring stories, technical insights, and answers to the questions you’ve always wondered about...2025-01-1445 minSeat of the MuseSeat of the MuseMuse #6 - The therapist innovating therapy: Dr. Nicole Nasr’s journey of healing and hustleThis week's Muse is Dr. Nicole Nasr, counseling psychologist and founder of Journey, a platform that connects clients with practitioners through personalized matchmaking. This episode is of two halves where we first explore what it’s really like to work in therapy - how therapists process the emotions of their clients, whether they themselves seek therapy, and much more. We then switch gears and focus on Nicole’s leap into entrepreneurship, building Journey with no prior startup experience. She shares insights into the highs and lows of launching a platform that’s changing the way pe...2024-12-1743 minSeat of the MuseSeat of the MuseMuse #5 - Pouring wisdom: Anthony Yukio on Sake secrets and becoming a Sake sommelierThis week's Muse is Anthony Yukio, head Sake Sommelier at Kioku Bar in London's OWO Raffles hotel. In this episode, we dive into the captivating world of Japanese Sake. In the first part, I put Anthony to the test with 10 fun, rapid-fire questions to uncover the secrets behind this iconic drink. Then, we get personal - Anthony shares his journey, from his first encounter with Sake to becoming a Sommelier and what life is like in this unique and exciting role.Get yourself a booking at the Kioku Bar here....2024-12-0336 minSeat of the MuseSeat of the MuseMuse #4 - Predicting human irrationality: Lea Karam on the world of behavioral scienceThis week’s Muse is Lea Karam, consulting director atBehave (Total Media), and one of the most sought-after and disruptive experts in consumer behavior today. Recognized as a top global expert by Inside Behavioral Economics, she’s also a Campaign Media Week 30 Under 30, and Management Today 35 Women Under 35 honoree, underscoring her significant industry impact.In this episode, Lea delves into the fascinating world ofwhat truly drives people - the often overlooked 'unsaid.' We explore both the theoretical and practical sides of her work, including a real-life example of how she shaped TikTok’s marketing and product strate...2024-11-1934 minSeat of the MuseSeat of the MuseMuse #3 - Letting go to grow: How Maya Bhyer found purpose beyond 3 startupsThis week's Muse is Maya Bhyer, 3x founder who knows firsthand the power of resilience and alignment in the entrepreneurial journey. From building a key exchange platform for Airbnb hosts to a venture at the intersection of neuroscience and mental health, Maya has courageously pivoted each time to follow her true calling.In this episode, I fully hand over the mic to her to share her story uninterrupted, with all the challenges she faced along the way. She shares how the hardest decision in her life turned into the best and triggered her whole...2024-11-0534 minSeat of the MuseSeat of the MuseMuse #2 - From lab-grown diamonds to Royal endorsements: Jessica Warch on Kimai’s rise, Meghan Markle, and Dragons' DenThis week’s Muse is Jessica Warch, Forbes 30 under 30, and CEO and co-founder of Kimai, a lab-grown diamond company she bootstrapped with her childhood best friend and GIA certified gemologist Sidney Neuhas, with the aim of reinventing an old industry with sustainability and transparency. In this episode, Jessica takes us through Kimai's journeyfrom its early days, sharing how the idea became a reality and the pivotal moment when Meghan Markle became the first royal to wear lab-grown diamonds, catapulting the brand into the spotlight. We discuss the challenges of finding the right investors, building a b...2024-10-2237 minSeat of the MuseSeat of the MuseMuse #1 - Trading the office for the court: How Houman Ashrafzadeh built a Padel club from the ground upThis week’s Muse is Houman Ashrafzadeh, a serial entrepreneur best known for co-founding the salad bar chain Urban Greens and, more recently, launching Padium, London’s premier padel club backed by Spotify co-founder Martin Lorentzon.In this episode, we explore Houman’s early days in the corporate world and the turning points that led him to entrepreneurship. We dive into his journey, from building Urban Greens to creating Padium, and discuss what it truly takes to establish a padel club from the ground up—along with all the highs and lows that come with it...2024-10-0832 min