Shows
Called to BuildVideo Marketing for Christian Entrepreneurs: How to Grow Your Faith-Based Business | Carl WillisSend a textDiscover how to harness the power of video marketing to grow your Christian business or ministry! In this episode, Carl Willis shares proven strategies for faith-based entrepreneurs who want to expand their reach, increase engagement, and boost conversions through video content.What You'll Learn:✅ Why video marketing is essential for Christian entrepreneurs in 2024✅ 6 types of video content that drive real growth (explainer videos, testimonials, live streams & more)✅ How to create high-quality videos on a budget using simple tools✅ Best platforms for distributing your video content (YouTube, Instagram, TikTok, Facebook...
2025-12-0515 min
The Digital Insurance Agent2026 Insurance Lead Generation: Build Your Marketing EcosystemDon't Let Your Insurance Agency Become Invisible in 2026The rules of insurance lead generation have changed dramatically. Since mid-2024, organic search click-through rates are down 61% and paid search CTRs have dropped 68% due to Google's AI overviews. If you're still relying on word-of-mouth referrals alone, you're about to face a rude awakening.In this comprehensive episode, Carl Willis, CEO of Agent Branding & Marketing, reveals the exact blueprint independent P&C insurance agents need to future proof their lead generation and dominate their local markets in 2026.What You'll Learn:✅ Why 67% of insurance ag...
2025-11-2132 min
The Digital Remodeler2026 Lead Generation Blueprint for Home Remodelers: Build Your Multi-Channel Marketing EcosystemAre you ready to dominate your local remodeling market in 2026? Discover how to build a powerful lead generation ecosystem that drives predictable growth and eliminates the guesswork from your marketing.In this comprehensive episode, Carl Willis, CEO of Remodeling Marketing Team and internationally recognized digital marketing expert, reveals the exact blueprint successful remodeling contractors are using to double their lead volume and close more high-value projects.What You'll Learn: ✅ Why 70% of homeowners decide who to hire BEFORE they ever call ✅ How to leverage AI-driven search to appear in Google's recomm...
2025-11-2139 minCalled to BuildFrom Homeless to Kingdom Impact: Carl Willis on Building Faith-Driven Businesses That Make DisciplesSend a textEpisode DescriptionIn this interview from Believers Building Businesses, host Craig Clutts talks with Carl Willis—former police officer, pastor, and founder of Simplicity Marketing—who shares his journey from homelessness to building businesses that make disciples globally.Carl started his business empire in a friend's spare bedroom on a borrowed laptop. Through failure and faith, he discovered entrepreneurship isn't about money—it's about making disciples through the marketplace.Show NotesYou're Never ReadyYou're going to fail—get comfortable with itFailure is feedback...
2025-11-1531 minThe Digital Insurance AgentInsurance Agent Marketing: Social Proof Selling & Case Studies That Close Deals📈 Struggling to convert prospects? Your existing clients are your secret weapon.In this free training, Carl Willis (CEO of Agent Branding & Marketing) reveals the exact 5-step framework insurance agents use to turn satisfied clients into case studies that sell 24/7—without spending a dime on ads.⏰ TIMESTAMPS & KEY TAKEAWAYS:0:00 - Introduction: Why Social Proof Selling Works3:38 - The Psychology Behind Buying Decisions (93% of consumers trust reviews)5:27 - What Is Social Proof? (Beyond Just Reviews)6:43 - The 4 Psychological Triggers That Drive Sales9:02 - Creating Powerful Case Studies: The Story Arc Method11:32 - The 5S...
2025-10-1726 minThe Digital RemodelerSocial Proof Selling for Remodelers: Case Studies That CloseTurn Your Completed Projects Into Powerful Sales Tools That Close More Remodeling DealsLearn how to transform your finished remodeling projects into case studies that build trust, overcome objections, and close more residential construction contracts. This proven social proof selling system helps contractors convert prospects into clients before the first sales call.What You'll Learn: ✅ Why homeowners decide to hire you BEFORE they call (and how to influence that decision) ✅ The 4-part case study framework that creates emotional buying triggers ✅ How to capture testimonials and project s...
2025-10-1726 minThe Digital RemodelerHow Remodeling Contractors Can Master the Customer Journey: From Lead to Lifelong ClientIn this episode, Carl Willis breaks down Customer Journey Mapping specifically for remodeling contractors. If you're struggling to turn leads into loyal clients—or wondering why your marketing isn’t delivering long-term results—this is the video you’ve been waiting for.Carl walks through each phase of the homeowner journey:Awareness: How to show up in local search and map listingsConsideration: Why portfolios, case studies, and project photos matterDecision: Winning the estimate war without racing to the bottomAdvocacy: Turning happy customer...
2025-09-2614 minThe Digital Insurance Agent5 AI Tools Every Insurance Agent Needs in 2025: ChatGPT, Claude & Zapier Automation WorkflowsDiscover how AI tools can transform your insurance agency with proven automation workflows that save hours every week. In this comprehensive guide, insurance marketing expert Carl Willis reveals the exact AI tech stack used by top-performing agents to automate lead follow-ups, streamline client communication, and boost closing rates.🔥 AI Tools Covered:ChatGPT & Claude for email automation and client communicationZapier for seamless lead flow automationOtter AI for meeting transcription and CRM integrationGemini for real-time research and quick repliesFathom AI for Zoom meeting summaries⚡ What You'll Learn: ✅ How to automate lead follow-u...
2025-09-1934 minCalled to BuildFaith, Failure & the Future of AI: Jonathan Mast on Redemption, Legacy & Leading with IntegritySend a textIn this powerful episode of Called to Build, Carl Willis sits down with entrepreneur and faith-driven leader Jonathan Mast, founder of Whitebeard Strategies. Known for his frameworks, beard, and bold AI strategies, Jonathan goes beyond tech talk to reveal the hard-earned spiritual lessons that shaped his legacy.From his prison sentence in his 30s to building a business that now reaches over half a million people daily, Jonathan shares how God’s grace, family values, and biblical integrity continue to guide his path in the marketplace.Discover how he:
2025-08-2941 minCalled to BuildYou Have Everything You Need: Trusting God's Provision in Challenging TimesSend a textFeeling stuck or lacking resources to move forward? In this powerful message, Carl Willis shares his personal journey of faith, provision, and resilience. Discover how God equips you with everything you need—even in your hardest seasons. Drawing from scripture and real-life experiences, Carl encourages you to stay focused, trust God's plan, and move forward in faith. Don't miss this uplifting word of encouragement!🔔 Subscribe for more faith-based insights!#FaithJourney #GodProvides #ChristianMotivation #TrustGod #ChristianEncouragement #OvercomingObstacles #EntrepreneurLife #SpiritualGrowth #BiblicalLessons #CarlWillis 🔗 Stay Connected & Keep Growing: 📘 Facebook
2025-08-1517 minThe Digital RemodelerFrom Lawyer to 7-Figure Entrepreneur: How Bart Henderson Built Multiple Businesses W/O the HeadachesWhat happens when a lawyer trades courtroom briefs for t-shirts and builds a multi-million dollar business?In this powerful episode of the Digital Remodeler Podcast, Carl Willis sits down with Barton Henderson, Esq.—a JD/MBA who left the traditional legal path in pursuit of freedom over finances. Bart shares his compelling journey from launching a t-shirt business in law school to becoming an Inc. 5000 business owner, investor, and founder of the men’s performance network, Agora Guild.In this episode, you'll learn:✅ How to escape the trap of “headache businesses”✅ The systems-firs...
2025-08-0839 minCalled to BuildTurning Small Investments Into Wealth: A Step-by-Step Guide to Financial LeverageSend a textBuilding wealth doesn’t require a massive salary or large upfront capital—it starts with small, consistent investments and smart financial leverage over time. Whether you’re interested in stocks, real estate, digital assets, or business ventures, the right approach can turn modest investments into lasting financial freedom.In this episode, Carl Willis explores how to start investing wisely, leverage resources for faster growth, and apply biblical principles of stewardship to build sustainable wealth.📌 What You’ll Learn in This Episode:✔️ How small, consistent investments can generate wealth over tim...
2025-07-1121 minThe Digital RemodelerHow to Get 5-Star Reviews & Boost Remodeler Leads with AI: Reputation Marketing MasterclassDiscover how to turn your remodeling company's reputation into a powerful lead-generation machine. In this in-depth masterclass, Carl Willis—CEO of Remodeling Marketing Team—guides home remodelers through the exact strategies that transform customer reviews into steady, qualified leads using AI-driven visibility, automation tools, and reputation management best practices.✔ Learn why reputation is your digital currency✔ See how AI (like Google Gemini) uses reviews to influence search visibility✔ Get a 30-day plan to collect, showcase, and multiply reviews across platforms✔ Understand how to handle negative reviews effectively✔ Discover how to automate review request...
2025-07-1143 minCalled to BuildBiblical Leadership & Delegation: Lessons from Moses & Jethro | Lead Smarter, Empower OthersSend a textFeeling overwhelmed, burnt out, or buried under responsibilities? You’re not alone—and even Moses faced the same challenge. In this powerful episode, Carl Willis explores timeless leadership principles from Exodus 18, where Jethro's counsel to Moses unlocked a more effective, sustainable model of servant leadership through delegation.Discover how biblical wisdom can help you:Recognize when it's time to stop doing it all yourselfDelegate with discernment and structureEmpower trustworthy leaders and multiply your impactBreak free from perfectionism and controlOperate in your highest calling and steward your time wiselyWhether you lead...
2025-07-0520 minCalled to Build7 Must-Have Automation Tools for Home Business Success | Work Smarter, Earn More!Send a textAre you running your business—or is your business running you? In this episode, Carl Willis unpacks seven powerful automation tools that every home business owner needs to reclaim their time, reduce stress, and scale with purpose. Learn how to leverage technology to work smarter, serve better, and align your daily operations with Kingdom excellence.You'll discover:Why automation is essential for time freedom and scalabilityThe best tools for task management, email marketing, social scheduling, CRM, accounting, and moreHow to integrate automation without losing your personal touchFaith-driven insights on stewardship, planning, an...
2025-07-0420 minThe Digital Insurance AgentEmotional Intelligence, Mental Health, and Resilience for Insurance Agents with Michael AllisonIn this powerful episode of The Digital Insurance Agent Podcast, Carl Willis sits down with Michael Allison, founder of The Adversity Academy and Marine Corps veteran, to discuss the hidden challenges insurance agents face as they move from top producers to effective leaders. Discover how emotional intelligence, mental health awareness, and resilience can transform your agency’s culture and performance.Michael shares actionable insights on recognizing burnout, building inclusive teams across generations and cultures, and overcoming imposter syndrome. Plus, learn practical leadership strategies to balance high performance with personal well-being and how to leverage your personal story as...
2025-07-0424 minCalled to BuildFaith-Driven Entrepreneurship: Align Your Business with God’s Purpose & SucceedSend a textSuccess in business isn’t just about strategies—it’s about surrender. In this episode, Carl Willis unpacks what it means to build a business that honors God, serves others, and leaves a legacy of purpose. Whether you're launching your first venture or realigning an established one, this conversation will equip you with the faith-driven foundation to grow in wisdom, impact, and Kingdom influence.You’ll learn how to:Make God the CEO of your business and trust His directionCreate a mission statement that reflects your spiritual and business goalsLead like Jesus th...
2025-07-0316 minCalled to BuildOvercome Procrastination & Take Action in Your Home Business Today | Faith-Based Productivity TipsSend a textProcrastination doesn’t mean you’re lazy—it often means you’re afraid. In this empowering episode, Carl Willis gets to the root of procrastination and gives you faith-driven tools to break through fear, perfectionism, and paralysis—so you can finally take action on what God has called you to build.Inside, you'll discover how to:Recognize procrastination as a fear-based coping mechanismBreak big goals into actionable steps using the “Eat That Frog” methodClarify your vision so distractions lose their powerUse time-blocking, focus tools, and accountability to stay on trackLean into biblical truth...
2025-07-0219 minCalled to BuildStop Trading Time for Money: How to Achieve Financial Freedom & Build WealthSend a textAre you tired of working harder and feeling like you're standing still financially? In this liberating episode, Carl Willis unpacks how to break free from the time-for-money trap and build lasting wealth through smart, faith-driven strategies.Learn how to:Shift your mindset and redefine what financial freedom really looks likeDiversify income streams and generate passive incomeDelegate and collaborate to multiply your productivityBuild scalable systems that free your time and increase your impactApply biblical stewardship (Matthew 25:14-30) to multiply what God has entrusted to youWhether you're stuck in a job...
2025-07-0117 minCalled to BuildFaith Driven Success: How to Build A Purposeful Online Business That Honors GodSend a textIn this inspiring episode, Carl Willis shares what it truly means to build an online business rooted in faith, integrity, and Kingdom purpose. Whether you're just getting started or you're realigning your current business with your spiritual values, this message will help you take steps that matter—not just for today, but for eternity.You’ll learn how to:Clarify your God-given calling as the foundation of your entrepreneurial journeyChoose a niche with intention and serve the audience God has uniquely assigned to youCreate a sustainable, values-aligned marketing ecosystemUse content as a mi...
2025-06-2909 minCalled to BuildUnlock the Power of Blogging: Build a Thriving Home Business in 2025Send a textIn this episode, Carl Willis reveals how blogging—yes, even in 2025—is still one of the most powerful, residual marketing tools to grow your home business. With AI changing the digital landscape, creating topical authority through blogging isn't just smart—it's essential.Discover how to:Generate high-quality leads with value-driven blog contentBuild trust and connection through storytellingCreate a content strategy that aligns with your audience’s pain points and desiresRepurpose blog content across platforms to maximize ROIMeasure and scale your blog’s impact using smart analyticsFrom tackling writer’s block to usi...
2025-06-2817 minCalled to BuildIdentify Your Most Profitable Customer for Home Business Growth in 2025Send a textAre you tired of throwing spaghetti at the wall and hoping it sticks in your home business marketing? In this episode, Carl Willis breaks down exactly how to identify and connect with your most profitable customer—the 20% who generate 80% of your revenue.You’ll discover how to:Build a detailed customer avatar that speaks to your target’s needs, dreams, and challengesAlign your offer with your ideal client's desires for maximum trust and conversionTailor your marketing with laser focus—because when you market to everyone, you reach no oneLearn the powe...
2025-06-2813 minThe Digital Insurance AgentHow AI is Driving Productivity, Profitability & Performance for Insurance Agents in 2025https://agentbrandingandmarketing.comIn this episode of The Digital Insurance Agent Podcast, Carl Willis sits down with Jonathan Mast of Whitebeard Strategies to explore how AI is transforming the way entrepreneurs and small businesses operate in 2025. Discover the mindset shift toward "AI First" thinking, practical use cases like customer service automation, lead qualification, sales support, and content creation. Jonathan shares real-world examples of how businesses are saving time, improving customer experiences, and scaling operations using tools like ChatGPT, Gemini, and Claude. Plus, learn how AI is shaping the future of digital marketing, SEO, and customer engagement in...
2025-06-2755 minThe Digital RemodelerHow Contractors Build Teams, Systems & Profitability — Rick Harris on Culture & StrategyIn this episode of The Digital Remodeler Podcast, Carl Willis sits down with Rick Harris, founder of Work Boot Consulting and a seasoned contractor turned coach, to unpack what it really takes to scale a trades-based business in today’s complex environment.Rick shares his journey from plumbing trenches to running a coaching firm, and dives deep into:✅ How to stop the revolving door of labor turnover✅ Building a culture of excellence on the job site✅ Turning chaotic workflows into scalable systems✅ What Gen Z really wants from employers in the trades...
2025-06-2746 minThe Digital Insurance AgentFrom Agent to Architect: How to Build a Legacy Insurance Agency That Outlives You - Nikki ConerAre you building an insurance agency that will thrive beyond your own involvement? In this inspiring episode of The Digital Insurance Agent podcast, Carl Willis and Nikki Coner of Packaged to Profit close out their six-part series by discussing how to move from being an insurance producer to becoming the architect of a legacy agency.Learn how to make strategic decisions with the next decade in mind, empower future leaders, codify your company culture, and install the SOPs and structures necessary for a self-sustaining, profitable business. Whether you plan to sell or pass it down, this episode...
2025-06-2027 minThe Digital RemodelerFrom SEO to AEO: How Remodelers Can Win Clients in the AI-Driven Search EraAre you still marketing like it’s 2015? In this game-changing webinar, Carl Willis — CEO of Remodeling Marketing Team—breaks down the urgent shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) and what it means for remodeling contractors in today’s AI-powered search environment.🔍 What You’ll Learn in This Webinar:What the transition from search engines to answer engines means for remodelersWhy “being the answer” beats being the top search resultHow Google’s Gemini and AI Overviews are transforming buyer behaviorA 5-step AEO action plan to dominate your marketHow to build trust, authority, a...
2025-06-2051 minThe Digital Insurance AgentProven Strategies to Scale Your Insurance Agency Without Burnout with Nikki ConerAre you an insurance agency owner feeling stuck at a growth plateau? In this powerful episode of The Digital Insurance Agent podcast, Carl Willis is joined by Nikki Coner from Packaged to Profit to dive deep into scalable growth strategies for insurance agencies. Discover how to systematize before you strategize, automate lead touchpoints, build performance-based compensation, and delegate effectively to scale your business—without sacrificing client experience or your quality of life.👉 Learn why outdated systems and undefined roles may be holding your agency back🚀 Find out how to audit your agency’s operations to identify bottleneck...
2025-06-1333 minThe Digital RemodelerFrom Jobsite to JavaScript: How Cody Ryan Is Transforming Construction with AI & AutomationIn this eye-opening episode of The Digital Remodeler Podcast, host Carl Willis welcomes Cody Ryan, founder of Construction Industries and creator of EIDRIX Automation, to share his journey from hands-on contractor to trailblazing tech innovator.Discover how Cody went from swinging hammers to writing code, using AI to solve real-world construction headaches like bidding inefficiencies, business forecasting, and CRM integration. Learn how a breakthrough moment with ChatGPT reshaped his career and led to the development of automation tools designed specifically for contractors—tools that are already transforming small and mid-size businesses.Whether you're a remodeler lo...
2025-06-1344 minThe Digital Insurance AgentTop 3 Insurance Agent Struggles in 2025 & How to Overcome Them | Nikki Coner InterviewIn this powerful episode of the Digital Insurance Agent Podcast, Carl Willis sits down with Nikki Coner, CEO and founder of Packaged to Profit, to unpack the most pressing challenges facing insurance agents in 2025—and how to overcome them with confidence and innovation.From inconsistent team performance to shifting customer expectations and operational overload, Nikki shares real-world strategies that help agents not only survive but thrive in today's rapidly changing insurance landscape. Learn how to compete against direct-to-consumer platforms, maintain relevance despite regulatory restrictions, and create an irreplaceable client experience rooted in emotional intelligence and consultative selling.
2025-06-0643 minThe Digital RemodelerFacing Burnout & Mental Health Struggles in Construction? Michael Allison on Resilience & LeadershipAre you a contractor or business owner feeling the weight of success? In this powerful episode of The Digital Remodeler Podcast, Carl Willis sits down with Michael Allison of The Adversity Academy to unpack the unseen toll of growing a construction business. From military service to running his own contracting company, Michael shares raw stories about stress, mental health, burnout, and substance abuse in high-pressure industries.Discover practical strategies like the "Break It and Reframe It" mindset reset, learn how to open healthy conversations with your team, and find out how faith and community can be your...
2025-06-0637 minThe Digital Insurance AgentCreating a Winning Sales Culture for Insurance Agencies | Nikki Coner InterviewIn this episode of The Digital Insurance Agent podcast, host Carl Willis welcomes back Nikki Coner, CEO of Packaged to Profit, for an in-depth conversation on how to create a winning sales culture inside your insurance agency.Nikki shares her proven blueprint for building and sustaining a high-performance environment, covering topics like:The Triple C formula: Clarity, Consistency, and CareHiring agents with empathy, curiosity, and emotional intelligenceRecognizing micro-wins and reinforcing the team’s "why"Identifying red flags in hiring and nurturing superstar producersCreating accountability through safe feedback loops
2025-05-3026 minThe Digital RemodelerAI-First Mindset: How Remodelers Are Using AI for Profitability, Productivity, and PerformanceIn this episode of The Digital Remodeler Podcast, Carl Willis sits down with Jonathan Mast of White Beard Strategies to explore how small business owners are moving beyond the buzz and turning AI into a daily strategic asset for their teams. From creating SOPs in minutes to scaling customer service with AI-powered bots, Jonathan shares real-world examples of AI transforming small business operations, sales processes, and customer experiences. Discover how AI is reshaping marketing, lead qualification, and customer retention, while helping business owners reclaim valuable hours. Learn why adopting an AI-First Mindset is the game-changer for entrepreneurs who want...
2025-05-3055 minThe Digital Insurance AgentMastering Sales: High-Performance Closing Techniques for Insurance Agents | Nikki Coner, CEO of Packaged to ProfitIn this episode of The Digital Insurance Agent podcast, host Carl Willis sits down with Nikki Coner, CEO of Packaged to Profit, to uncover the secrets behind mastering sales and the art of the close.Nikki shares her personal journey from nursing student to high-stakes sales strategist, breaking down her three proven methods for closing more deals: storytelling with structure, mirroring and matching, and the yes ladder technique. You'll also learn how to handle objections without sounding pushy, build instant trust with clients, and authentically follow up to boost your conversion rates.If you're an...
2025-05-2333 minThe Digital RemodelerGoogle Performance Max Ads for Remodelers: Maximize ROI with AI-Powered Marketing🚀 Want more leads and better ROI from your home remodeling ads? Learn how Google Performance Max Ads can help you generate high-quality leads while lowering your cost per click. In this expert-led webinar, Carl Willis from Remodeling Marketing Team explains:✅ How Performance Max works and why it’s different from traditional Google Ads✅ AI-powered optimization strategies to maximize conversions✅ Step-by-step setup guide to launch a winning campaign✅ Common mistakes to avoid and how to track results effectivelyDon't miss this deep dive into one of the most powerful AI-driven advertising too...
2025-05-2336 minThe Digital Insurance AgentWhy Small Insurance Agencies Need a PEO | Rachel McDougall, CEO of peomgIn this episode of The Digital Insurance Agent Podcast, host Carl Willis talks with Rachel McDougall, founder and CEO of peomg, about how small insurance agencies can simplify HR, payroll, compliance, and employee benefits through Professional Employer Organizations (PEOs).Rachel shares:The origin story behind PEOMGHow PEOs help small businesses save time, reduce risk, and access Fortune 1000-level benefitsCommon HR challenges small agencies faceWhy outsourcing HR can actually lower costs and boost growthReal-world success stories of businesses that scaled faster with the right PEOHow PEOMG provides free, unbiased consulting to match businesses with their perfect HR...
2025-05-1626 minThe Digital RemodelerGoogle Maps Domination for Remodelers: Rank Higher, Get More Local Leads & Build TrustAre you a home remodeler struggling to rank on Google Maps?In this power-packed webinar, Carl Willis—CEO and Lead Strategist at Remodeling Marketing Team—unpacks a proven framework to help you rise into the Google Maps "3-Pack," attract more qualified local leads, and position your business as the most trusted authority in your market.Discover how to:Optimize your Google Business Profile like a proBuild trust fast with reviews and reputation managementUnderstand Google’s local SEO ranking factors: Relevance, Prominence, DistanceCreate a winning digital footprint that speaks to Google’s AIAvoid the most...
2025-05-1644 minThe Digital RemodelerHow PEOs Help Contractors Scale and Simplify HR | Rachel McDougall, CEO of peomgIn this episode of The Digital Remodeler Podcast, host Carl Willis sits down with Rachel McDougall, CEO and Founder of peomg, to demystify the world of Professional Employer Organizations (PEOs) and their powerful role in helping small to mid-sized contracting businesses thrive.Rachel shares her entrepreneurial journey, the critical HR and compliance challenges contractors face, and how PEOMG simplifies complexity by matching businesses with the right PEO partners. Learn how outsourcing HR functions through a PEO can save time, reduce employee benefit costs, and minimize risk — all while helping you focus on growing your business.If...
2025-05-0929 minThe Digital Insurance AgentGoogle Maps Domination for Insurance Agents | Local SEO Strategies to Rank #1 on GoogleUnlock the secrets to dominating local search as an insurance agent with Carl Willis, CEO of Agent Branding & Marketing. In this action-packed training, you'll discover exactly how to stop being invisible on Google and start ranking in the top 3 Google Maps listings (the "3-pack") where high-intent buyers are actively searching.This training reveals:How Google’s local algorithm works (relevance, prominence, distance)How to optimize your Google Business Profile like a proThe power of AI-driven SEO in the Gemini eraProven strategies to boost reviews, content, and visibilityReal-world case study showing a complete local search transformation
2025-05-0944 minThe Digital Insurance AgentHow Neil Reich is Transforming Medicare SalesIn this powerful episode of the Digital Insurance Agent Podcast, Carl Willis interviews Neil Reich, founder of Care Connect Advisors, to explore the changing landscape of Medicare Advantage and how intentional value, deep market analytics, and hands-on mentorship are revolutionizing agent success.Neil shares his 27-year journey through the Medicare space—from his early days at Humana to launching Care Connect Advisors. He breaks down the real challenges facing agents today, including compliance hurdles, plan exits, and marketing restrictions, and how his organization is equipping agents with real-world strategies and tools.Discover the importance of be...
2025-05-0237 minThe Digital RemodelerMastering Meta Ads: Generate High-Quality Remodeling Leads on Facebook & InstagramDiscover the proven strategies to generate high-quality leads and scale your home remodeling business using Meta Ads! In this in-depth webinar, Carl Willis, CEO of Remodeling Marketing Team, breaks down the essentials of running effective Facebook and Instagram ads. Learn how to:✅ Target the right homeowners using advanced audience segmentation✅ Create compelling ad creatives that stop the scroll✅ Optimize your ad budget for maximum ROI✅ Retarget website visitors and convert them into customers💡 Whether you're new to Meta Ads or looking to fine-tune your strategy, this webinar provides the insights and tools you need to...
2025-04-2552 minThe Digital Insurance AgentMastering Meta Ads: Proven Strategies for Insurance Agents to Generate Leads & Max ROIDiscover how to drive high-quality leads, retain clients, and maximize your return on investment using Meta (Facebook & Instagram) ads. In this in-depth webinar replay, Carl Willis, CEO of Agent Branding & Marketing, walks insurance agents through precision targeting, budget-friendly ad strategies, campaign optimization, and compliance best practices.🔹 How to target your ideal clients with Meta Ads🔹 Proven lead generation strategies for insurance agents🔹 Budget-friendly tactics to maximize ROI🔹 Real-world case studies & campaign insights🔹 The best ad formats & copywriting techniques🔹 Retargeting strategies & compliance essentials💡 Whether you're an independent or captive agent, this training will help yo...
2025-04-1842 minThe Digital RemodelerFrom Glass Blocks to Digital Domination: Mike Foti’s Journey to National Remodeling SuccessIn this episode of The Digital Remodeler Podcast, host Carl Willis sits down with Mike Foti, founder and CEO of Innovate Building Solutions, to unpack how a small, local glass block company grew into a nationwide remodeling and wholesale powerhouse.Mike shares his journey from inheriting half the business from his father to scaling across the U.S. with specialty bathroom products and an impactful content strategy that attracts clients from coast to coast.💡 Here’s what you’ll learn:How Mike transitioned from a local contractor to a national thought leaderThe power o...
2025-04-1837 minThe Digital RemodelerFrom Commercial to Residential: How George Shafazand Built a Remodeling Powerhouse in San JoseIn this episode of the Digital Remodeler Podcast, host Carl Willis sits down with George Shafazand, owner of Elevated Edge Construction, to discuss his journey from commercial property management to becoming one of the most trusted residential remodelers in San Jose, California.George shares how he scaled his business through smart marketing, daily client communication, and strategic use of CRM systems like House Pro. He opens up about the hard lessons he’s learned with subcontractors, the power of referrals, and how to stand out in a saturated market of 2,700+ contractors.If you're a contractor or...
2025-04-0432 minThe Digital Insurance AgentHow Insurance Agents Can Win With Google Local Service AdsLearn how insurance agents can harness the power of Google Local Service Ads (LSAs) to generate high-quality, exclusive leads and dominate their local markets. In this in-depth webinar replay, Carl Willis, CEO of Agent Branding & Marketing, explains how LSAs work, why they matter, and actionable strategies to set up and optimize your campaigns. With LSAs now available for insurance agents in California and Florida and expanding nationwide, this is the ultimate guide to staying ahead of your competition. Discover how to maximize your ROI, leverage Google’s pay-per-lead system, and turn your Google Business Profile into a powerful lead-generation ma...
2025-04-0448 minThe Digital RemodelerUnlocking Growth for Your Remodeling Business with Partnership Marketing ft. Ashley DibiaseIn this episode of the Digital Remodeler Podcast, Carl Willis is joined by Ashley Dibiase, founder of Dash of Social, to explore the power of partnership marketing for home remodelers and contractors. Learn how to tap into new audiences, leverage industry relationships, and create referral networks that drive high-quality leads—without increasing your ad spend!🔹 What is partnership marketing, and how does it work?🔹 How can home remodelers collaborate with real estate agents, landscapers, and other vendors?🔹 The role of social media & video i...
2025-03-0730 minThe Digital Insurance AgentMastering the Content Marketing Trifecta for Insurance Agents: Social, Blogging & Email w/ Ashley DiBiaseIn this episode of The Digital Insurance Agent podcast, Carl Willis interviews Ashley DiBiase of Dash of Social to uncover the Content Marketing Trifecta—a strategy combining social media, blogging, and email marketing to help insurance agents grow their business. Learn why there’s no magic bullet in marketing and how to create an omnipresent brand that attracts and converts more clients.🔹 Why a holistic marketing strategy beats relying on a single platform🔹 Best social media platforms for insurance agents & what content works🔹 Blogging for insurance: How to drive traffic and b...
2025-02-2834 minThe Digital RemodelerThe Role of a Fractional CFO in Scaling Your Remodeling Business | Jakob Kirschner InterviewStruggling with financial blind spots in your remodeling business? In this episode of The Digital Remodeler Podcast, host Carl Willis sits down with Jakob Kirschner, an experienced Fractional CFO, to discuss how contractors can take control of their cash flow, profitability, and long-term financial strategy. They explore common financial mistakes, the importance of forecasting, and why outsourcing financial expertise can be a game-changer.🔹 Why financial literacy is essential for business growth🔹 How cash flow forecasting can prevent financial crises🔹 The real difference between profit and cash on hand🔹 The advantages of hiring a fractional...
2025-02-0734 minThe Digital RemodelerFrom Dishwashing to Multi Million-Dollar Empire: Tommy Mello on Scaling A1 Garage Door ServiceDiscover the incredible journey of Tommy Mello, founder of A1 Garage Door Service, as he shares his story of scaling from humble beginnings to a $220 million home service empire. Learn his top strategies for business growth, effective marketing, finding the right mentors, and dominating the Google Business Profile game. If you're a contractor or entrepreneur looking to elevate your business, this episode of The Digital Remodeler Podcast is packed with actionable insights you can’t afford to miss.🔑 Key Highlights:The power of mentors in business successTurning marketing from an expense to a profi...
2025-01-3134 minThe Digital RemodelerHow Home Remodelers Can Leverage AI Technology to Stay AheadDiscover how home remodelers can stay ahead in the competitive market by leveraging AI tools for marketing! In this episode, Carl Willis from Remodeling Marketing Team shares invaluable insights on utilizing advanced technology to enhance your marketing strategies. Learn how AI can optimize your campaigns, improve customer targeting, and increase ROI. Whether you're a seasoned professional or just starting, these tips will help you transform your business and stay ahead of the curve. Don't miss out on this opportunity to revolutionize your marketing approach!#HomeRemodeling #MarketingTips #AIMarketing #BusinessGrowth #CarlWillisSend us a text...
2024-12-2017 minThe Digital Insurance Agent2025 Marketing Planning: Maximizing Lead Flow & Revenue for Insurance AgentsIn this insightful episode of The Digital Insurance Agent, Carl Willis, CEO of Agent Branding & Marketing, walks you through the 2025 Marketing Planning Webinar designed exclusively for insurance agents. Discover actionable strategies to overcome challenges like inconsistent lead flow and high marketing costs while setting clear revenue targets and crafting personalized plans to achieve them.Carl shares expertise on topics including:Setting effective marketing goals for the year.Identifying your ideal customer profile and updating your messaging to resonate.Optimizing your website for conversions and leveraging the latest trends in digital marketing.Navigating tools like Google Local...
2024-12-201h 12The Digital RemodelerMaximizing Lead Flow: Your 2025 Digital Marketing Playbook for Home RemodelersIn this compelling episode of The Digital Remodeler, join Carl Willis, CEO of the Remodeling Marketing Team, as he presents a powerful, actionable workshop designed specifically for home remodelers looking to dominate their market in 2025. This episode features insights from Carl's recent webinar, where he dives into crafting a robust digital marketing strategy to amplify lead flow and revenue.Listeners will uncover:Goal Setting for Growth: Establish clear, actionable goals for 2025 to align marketing efforts with revenue targets.Marketing Ecosystem Mastery: Learn how to optimize your entire digital presence to work synergistically...
2024-12-131h 22The Digital RemodelerThe Importance and Process of Becoming Google Guaranteed for Home Remodeling ContractorsDiscover the importance and process of becoming Google Guaranteed for home remodeling contractors in this insightful episode! Carl Willis from Remodeling Marketing Team explains why Google Guarantee is a game-changer for home remodelers and walks you through the steps to get certified. Learn how this certification can boost your credibility, attract more clients, and increase your business’s visibility online. Don't miss out on these essential tips to enhance your remodeling business and gain a competitive edge in the market. Listen now to get started on your Google Guarantee journey!#GoogleGuaranteed #HomeRemodeling #ContractorMarketing #BusinessGrowth #CarlWillisSe...
2024-12-0612 minThe Digital Insurance AgentThe Future of Online Search: How AI and Antitrust Rulings Will Shape Insurance Marketing in 2025In this episode of The Digital Insurance Agent, Carl Willis, CEO and Lead Strategist at Agent Branding and Marketing, explores the seismic shifts in online search and their implications for insurance agents. From groundbreaking antitrust rulings against Google to the meteoric rise of AI-powered search platforms like Perplexity AI and SearchGPT, Carl breaks down how these developments are reshaping client discovery and marketing strategies.Discover:Why Google's search dominance is facing unprecedented challenges.How AI search engines are revolutionizing keyword-driven SEO with intent-based results.Strategic steps you can take to establish topical authority and stay ahead...
2024-11-2939 minThe Digital RemodelerThe Future of Online Search: What Home Remodelers Need to KnowIn this episode of The Digital Remodeler Podcast, we explore how recent antitrust rulings against Google and the rise of AI-driven search platforms like Perplexity.ai and SearchGPT are revolutionizing online search. These changes are reshaping how homeowners find and choose contractors, creating both challenges and opportunities for businesses in the remodeling industry.Join Carl Willis as he dives into:The impact of Google’s monopoly ruling on search engine dynamics.How AI-powered platforms are transforming search with more personalized and direct results.Practical SEO strategies to stay visible in an AI-driven search landscape.Tips on le...
2024-11-2946 minThe Digital RemodelerCreating High Quality AI Generated Content Best Practices for Home RemodelersUnlock the secrets to creating high-quality AI-generated content for your home remodeling business! In this episode, Carl Willis from Remodeling Marketing Team shares the best practices for utilizing AI tools to generate engaging and professional content. Learn how to effectively integrate AI into your content strategy to attract more clients, improve your online presence, and streamline your marketing efforts. Whether you are new to AI or looking to enhance your existing strategy, these tips will help you stay ahead in the competitive home remodeling market. Listen now and transform your content creation process!#HomeRemodeling #AIGeneratedContent #ContentCreation #MarketingTips...
2024-11-1523 minThe Digital Insurance AgentUnlocking Peak Performance: Tyler Jensen on Breaking Complacency and Building Systems for Insurance AgentsIn this episode of The Digital Insurance Agent Podcast, host Carl Willis sits down with Tyler Jensen, founder of InsuraRisk University (soon to be the Top Performance Group). Tyler, an experienced corporate trainer and former insurance agency owner, dives into the challenges insurance agents face, particularly the struggle with complacency and how to overcome it. Tyler shares his "three complacency models" and emphasizes the importance of systems, time-blocking, and mentorship for achieving top performance. Discover actionable insights on creating sustainable business growth by focusing on income-generating activities, optimizing daily routines, and developing a resilient mindset. Whether you’re an ex...
2024-11-0841 minThe Digital RemodelerMastering Communication and Value in Home Remodeling Featuring Paralympian Kyle CoonIn this episode of The Digital Remodeler podcast, host Carl Willis interviews Kyle Coon, a visually-impaired endurance athlete and Paralympic triathlete, about mastering communication to build value in business and personal interactions. Kyle shares insights into his journey, from overcoming early personal challenges to his quest to deepen communication skills, revealing how communication strategies significantly impacted his athletic career, professional success, and connection with clients.Kyle describes the pivotal role of empathy and curiosity, especially when engaging with clients. He emphasizes the importance of listening with intention, framing questions to better understand motivations, and creating a trusted...
2024-11-0841 minThe Digital Insurance AgentMastering Prospecting & Communication: Tips from Blind Paralympian Kyle CoonIn this episode of The Digital Insurance Agent Podcast, Carl Willis sits down with Kyle Coon, a blind Paralympian and communication coach, to explore the essential role of communication in prospecting and relationship-building for insurance agents. Kyle shares his journey of overcoming challenges through effective communication and provides actionable insights for prospecting in competitive markets. From identifying the right prospects to leveraging technology for deeper connections, Kyle’s tips will empower insurance agents to connect authentically with their audience. Tune in to discover techniques for overcoming rejection, building rapport, and ensuring client success through curiosity and empathy....
2024-11-0134 minThe Digital RemodelerEmpowering Women in Construction: Erica Anenberg & BuilderBudIn this episode of The Digital Remodeler Podcast, Carl Willis welcomes Erica Anenberg, a serial entrepreneur and founder of Girl Flip, who is revolutionizing the construction and remodeling industry with a new tool called BuilderBud. Erica shares her journey from fashion to contracting, her passion for helping homeowners feel connected to their remodels, and her insights on creating a more collaborative, tech-forward approach to remodeling. Learn how Builder Bud enhances transparency, communication, and ease of use in managing projects, bridging the gap between contractors and clients. Whether you're a contractor, designer, or homeowner, this episode offers fresh insights on...
2024-11-0133 minThe Digital Insurance AgentChris Castanes on Prospecting, Networking & Using Humor in Insurance SalesIn this episode of The Digital Insurance Agent, host Carl Willis interviews Chris Castanes, a veteran insurance agent, author, and standup comedian. Chris shares his unique approach to insurance sales, blending humor with prospecting and networking to build stronger client relationships. Learn how Chris has successfully used comedy to break down barriers in tough conversations about life insurance, turning serious topics into engaging, productive discussions.Watch as Chris and Carl dive deep into:How to use humor in insurance sales to connect with clientsChris's journey from door-to-door insurance sales to digital marketingThe importance of...
2024-10-1133 minThe Digital RemodelerFinancial Planning for Contractors with Kimsey HollifieldIn this episode of the Digital Remodeler Podcast, Carl Willis sits down with Kimsey Hollifield from Hollifield Financial Group to discuss essential financial strategies for contractors and business owners. Learn how to effectively manage your income, minimize tax liabilities, and plan for long-term success as your business grows. Kimsey, a fiduciary financial advisor, shares actionable insights on budgeting, profit management, tax planning, and how to structure your business for optimal financial health. Whether you're just starting out or scaling your operation, this episode will guide you through the key steps to building a solid financial foundation.Key...
2024-10-1129 minThe Digital RemodelerThe Future of SEO for Home Remodelers Adapting to AI Driven Search AlgorithmsExplore the future of SEO for home remodelers and learn how to adapt to AI-driven search algorithms! In this episode, Carl Willis from Remodeling Marketing Team delves into the evolving landscape of SEO and provides actionable tips to ensure your home remodeling business stays ahead. Discover how AI is transforming search engine algorithms and what you need to do to optimize your website for better visibility and higher rankings. Stay competitive and attract more clients by mastering these advanced SEO strategies. Listen now to future-proof your SEO efforts!#SEO #AIDrivenSEO #HomeRemodeling #DigitalMarketing #BusinessGrowth #CarlWillisSend...
2024-10-0415 minThe Digital RemodelerBuilding an Effective Marketing Ecosystem By Integrating AI with Traditional StrategiesLearn how to build an effective marketing ecosystem by integrating AI with traditional strategies for your home remodeling business! In this episode, Carl Willis from Remodeling Marketing Team shares essential tips and insights on combining cutting-edge AI tools with time-tested marketing methods. Discover how to create a seamless and powerful marketing strategy that boosts your online presence, attracts more clients, and drives business growth. Whether you're a seasoned remodeler or just starting, these strategies will help you stay competitive in today's market. Listen now to revolutionize your marketing approach!#MarketingEcosystem #AIMarketing #HomeRemodeling #BusinessGrowth #CarlWillisSend...
2024-09-2718 minThe Digital RemodelerAchieving Financial Freedom Through Real Estate with Lane Kawaoka | Wealth Elevator InsightsIn this episode of the Digital Remodeler Podcast, Carl Willis interviews Lane Kawaoka from The Wealth Elevator. Lane shares his inspiring journey from being a civil engineer to achieving financial freedom through real estate investing. Learn how to transition from working in your business to becoming an entrepreneur, invest strategically in real estate, and make your money work for you. This is a must-listen for contractors and business owners looking to build passive income and grow their wealth.Key Takeaways:Lane’s real estate journey: From 9-5 job to financial freedomPassive income through multifamily and syndication in...
2024-09-2031 minThe Digital RemodelerOvercoming the Challenges of Growing a Remodeling Business | Amanda McCallisterJoin Amanda McCallister, business consultant, as she shares her personal journey and insights into the challenges of growing a remodeling business. In this episode of the Digital Remodeler Podcast, hosted by Carl Willis, Amanda discusses the pain points many remodelers face, including cash flow management, labor shortages, and decision fatigue. Learn practical strategies for maintaining quality, scaling your business, and achieving a work-life balance that supports your entrepreneurial dreams. Don't miss this in-depth conversation that could transform your approach to remodeling business growth!Connect with Amanda:Instagram @amandamccallisterconsultanthttps://www.instagram.com/amandamccallisterconsultant/
2024-09-1341 minThe Digital Insurance AgentHow to Attract High-Income Business Owners to Your Insurance Agency with Matt RuttenbergIn this episode of The Digital Insurance Agent Podcast, host Carl Willis sits down with Matt Ruttenberg, Co-Founder of Life, Inc., to explore strategies for adding high-income business owners to your book of business. Matt shares his journey from a generalist to a niche expert, offers insights on becoming a trusted advisor, and discusses the importance of specializing to resonate with high-value clients. Tune in to learn how to penetrate lucrative markets, establish yourself as a thought leader, and build a dream team that drives success.#HighIncomeClients #InsuranceAgentTips #BusinessOwners #FinancialPlanning #NicheMarketing #Podcast #InsuranceIndustry #DigitalMarketingSend...
2024-09-0632 minThe Digital RemodelerMaximize Contractor Tax Savings: 401k Strategies with Matt RuttenbergIn this episode of The Digital Remodeler Podcast, host Carl Willis interviews Matt Ruttenberg, Co-Founder of Life, Inc., about how contractors can leverage 401k plans as a powerful tool for tax savings and business growth. Matt explains the different types of retirement plans available and how to customize them to suit your business needs, ensuring you save as much as possible while planning for your future. Discover how a well-structured 401k plan can serve as a key tax management strategy, helping you retain top employees and secure your financial future.Topics Covered:Understanding Different Types...
2024-09-0630 minThe Digital RemodelerStrategies to Capture High End Remodeling ProjectsDo you want to capture more high-end remodeling projects? In this episode, we cover essential strategies to attract affluent clients and secure luxurious remodeling contracts. Learn how to understand the psychology of high-end clientele, rebrand your business for an upscale market, and enhance your online presence with high-quality visuals and content. Discover the importance of showcasing client testimonials, leveraging content marketing, and building strong industry relationships. Carl Willis provides expert tips on premium advertising channels, personalized communication, and superior customer service to help you succeed in the high-end remodeling market.Send us a text
2024-08-2317 minThe Digital RemodelerFrom Commando to Sales Commander: Rob Harrison’s Remote Sales RevolutionIn this episode of The Digital Remodeler Podcast, Carl Willis sits down with Rob Harrison, a former British Royal Navy Commando, who has taken the discipline and leadership skills honed in the military and applied them to the world of remote sales. Rob's journey from the Navy to founding a 20-person sales team in Mexico is nothing short of inspiring. He shares the pivotal moments that led to the creation of his company, Magnifyde, and reveals the innovative, data-driven techniques that have propelled his business to new heights. Tune in to learn how Rob navigates the challenges of remote...
2024-08-1641 minThe Digital RemodelerStrategies to Capture High End Remodeling ProjectsWelcome to another insightful episode of The Digital Remodeler podcast! In this episode, Carl Willis dives deep into the strategies you need to capture more high-end remodeling projects. Discover the psychology behind affluent clientele and learn how to rebrand your business to appeal to an upscale market. Carl discusses the importance of high-quality visuals, premium service offerings, and consistent online presence across all platforms.You'll also gain valuable tips on leveraging content marketing, showcasing client testimonials, and building strong industry relationships. Carl emphasizes the significance of personalized communication and exceptional customer service to stand out in the...
2024-08-0917 minThe Digital Insurance AgentMastering LinkedIn Strategies for Financial Advisors: Insights from Tara Meehan, Fractional CMOJoin host Carl Willis in this episode of the Digital Insurance Agent podcast as he interviews Tara Meehan with Meehan Marketing, a seasoned Fractional CMO and LinkedIn expert. Discover how Tara navigated her career in financial services marketing, the unique challenges and opportunities for financial advisors, and her comprehensive strategies for optimizing LinkedIn profiles, networking effectively, and leveraging AI in content creation. Whether you're an insurance agent or financial advisor, this episode is packed with actionable insights to enhance your digital presence and grow your business. Don't miss out!#LinkedInStrategy #FinancialAdvisors #DigitalMarketing #FractionalCMO #NetworkingTips #AIinMarketing #InsuranceAgents #MarketingExpertise...
2024-08-0248 minThe Digital RemodelerScaling Success: How to Systematize and Grow Your Contracting Business with Derek IsaacIn this enlightening episode of the Digital Remodeler Podcast, your host Carl Willis welcomes Derek Isaac, an esteemed coach and founder of Rapid Results Creators, specializing in the contracting space. Derek shares his transformative journey from starting on the tools to leading his own successful subcontracting framing company and eventually transitioning into a full-time coaching role.Discover how Derek’s hands-on experience in the contracting world laid the foundation for his coaching career. He discusses the critical stages of growth for contractors, from the excitement and challenges of the early days to the complexities of scaling and ma...
2024-06-2140 minThe Digital RemodelerCrafting Success: Matthew Anderson's Journey with MCA Woodworks in Kansas City.In this inspiring episode of The Digital Remodeler podcast, host Carl Willis sits down with Matthew Anderson, the visionary founder of MCA Woodworks, a thriving home remodeling company based in the Kansas City, MO metro area. With just four years under its belt, MCA Woodworks has already made a name for itself thanks to Matthew's entrepreneurial spirit and his unwavering commitment to artisan carpentry.Throughout the episode, Matthew shares his fascinating story, from the spark that ignited his passion for woodworking to the challenges and triumphs he's experienced while building MCA Woodworks from the ground up. He...
2024-06-0730 minThe Digital Insurance AgentFinding Success In The Sub Niches - Interview with Nick Trawinski and Will Kibler from InsuranceMDIn this insightful episode of "The Digital Insurance Agent," host Carl Willis sits down with Nick Trawinski and Will Kibler from InsuranceMD to explore their remarkable journey and success in the niche market of disability insurance for doctors. Trawinski and Kibler share their strategic approach, highlighting how they identified a specific need within the medical community and tailored their services to meet that demand. This episode delves into the unique challenges and opportunities in the disability insurance space, providing valuable insights for agents looking to specialize and thrive in a sub-niche market. Don't miss this engaging discussion filled with...
2024-05-3117 minThe Digital RemodelerRevolutionizing Recruitment: Mastering Hiring in Home Remodeling and Construction with Paul SannemanIn this enlightening episode of The Digital Remodeler Podcast, host Carl Willis is joined by the seasoned expert, Paul Sanneman, founder of Contractor Staffing Source. With over four decades of experience in the remodeling and construction industry, Paul dives deep into the evolving world of hiring, debunking common myths and sharing innovative strategies for attracting and retaining top talent. Learn why continuous recruitment is crucial, how to navigate the challenges of an aging workforce, and the transformative impact of AI on the recruitment process. Whether you're struggling with hiring, seeking to improve your team dynamics, or curious about the...
2024-05-1731 minThe Digital Insurance AgentBeyond Keywords: How AI is Redefining SEO Strategies for Insurance AgentsExplore the transformative power of artificial intelligence in search engine optimization with our latest webinar replay, "Beyond Keywords: How AI is Redefining SEO Strategies for Insurance Agents." Dive deep into the innovative ways AI is enhancing SEO tactics, led by industry experts Carl Willis and Jason Crabtree. This session unpacks the utility of AI in content creation, image generation, and technical SEO, offering real-life case studies that showcase significant enhancements in online visibility and search rankings for insurance professionals. Learn how to tailor AI tools to optimize your digital strategy and stay ahead in an increasingly competitive market. Whether...
2024-05-031h 01The Digital RemodelerStrengthening Your Remodeling Business: Lessons from Economic Adversity and Technological ProgressIn this episode, Carl Willis delves deep into the strategies remodeling business owners need to adopt to not only survive but thrive in the face of economic challenges and rapid technological advancements. Drawing on the insights shared in the blog post "Strengthening Your Remodeling Business: Lessons from Economic Adversity and Technological Progress," Carl offers actionable advice and real-world examples to help you navigate these complex times.From exploring the importance of understanding your market and adapting to consumer behavior changes to leveraging the latest digital marketing tools and technologies, this video is a comprehensive resource. Carl emphasizes...
2024-04-2620 minThe Digital Insurance AgentBeyond Keywords: How AI is Redefining SEO Strategies for Insurance AgentsExplore the transformative power of artificial intelligence in search engine optimization with our latest webinar replay, "Beyond Keywords: How AI is Redefining SEO Strategies for Insurance Agents." Dive deep into the innovative ways AI is enhancing SEO tactics, led by industry experts Carl Willis and Jason Crabtree. This session unpacks the utility of AI in content creation, image generation, and technical SEO, offering real-life case studies that showcase significant enhancements in online visibility and search rankings for insurance professionals. Learn how to tailor AI tools to optimize your digital strategy and stay ahead in an increasingly competitive market. Whether...
2024-04-191h 01The Digital RemodelerMastering the Stages of Growth in Your Contracting Business with Karan DhillonJoin Carl Willis, your host of The Digital Remodeler podcast, as he sits down with Karan Dhillon, the esteemed Master Business Coach from The Contractors Coach. This enlightening episode is a must-listen for contractors eager to navigate the challenges of business growth and seize new opportunities for expansion and success. Drawing from their rich experiences and deep insights into the remodeling industry, Carl and Karan dissect the growth journey of a contractor's business, unveiling practical strategies, actionable advice, and the mindset shifts necessary to thrive in today’s competitive landscape.Throughout their conversation, they explore key areas cr...
2024-04-1230 minThe Digital Insurance AgentWinning the Insurance Sales Game with Andy NearyIn this invigorating episode of The Digital Insurance Agent podcast, host Carl Willis engages with the insightful Andy Neary, founder of Complete Game Consulting, to delve deep into the strategies that propel insurance agents towards unprecedented sales success. Andy, with his extensive background as a former professional athlete turned insurance strategist, brings a unique blend of discipline, strategy, and competitive edge to the insurance sales game.Listeners will be treated to a dynamic conversation filled with actionable advice on how to not only survive but thrive in the competitive insurance industry. From mastering the mental game of...
2024-04-0530 minThe Digital RemodelerSocial Media for Home Remodelers: Strategies for Engagement and GrowthIn this dynamic episode of The Digital Remodeler, host Carl Willis explores the transformative power of social media for home remodelers, focusing on strategies for engagement and growth. With social media platforms becoming essential tools in marketing arsenals, Carl provides an in-depth look at how home remodeling businesses can leverage these platforms to enhance their brand visibility, engage with potential clients, and drive business growth.Carl walks listeners through the fundamentals of establishing a compelling social media presence, from choosing the right platforms to crafting engaging content that resonates with your target audience. He highlights the importance...
2024-03-1510 minThe Digital Insurance AgentThe Blueprint of Success: Generating $120M in Insurance Commissions with Jay AbdulazizIn this transformative episode of The Digital Insurance Agent podcast, host Carl Willis is joined by the insurance industry titan Jay Abdulaziz, whose remarkable journey has led to generating over $120 million in insurance commissions. This session dives deep into the systems and strategies that have propelled Jay to the pinnacle of success.Carl and Jay unpack the layers of an effective digital marketing strategy, emphasizing the pivotal role of personalized client engagement, innovative lead generation tactics, and the power of leveraging technology to streamline operations. Jay shares his invaluable insights on overcoming common industry challenges, such as...
2024-03-0822 minThe Digital RemodelerUnveiling Your Ideal ClientIn this enlightening episode of The Digital Remodeler, host Carl Willis delves into the crucial topic of identifying your ideal client in the home remodeling industry. Understanding who your most profitable customer is can dramatically transform your marketing efforts, ensuring they are both targeted and effective. Carl breaks down the process of crafting a detailed customer avatar, guiding listeners through a series of insightful questions designed to pinpoint the characteristics, needs, and desires of the perfect client for your remodeling business.Throughout the episode, Carl shares personal anecdotes and success stories, emphasizing the importance of getting crystal...
2024-03-0807 minThe Digital RemodelerLeveraging Virtual Teams for Business Growth with Alex Miranda from VirtrifyIn this insightful episode of The Digital Remodeler, host Carl Willis is joined by Alex Miranda, the visionary founder of Virtrify, a pioneering company in the virtual team industry. Together, they delve into the transformative world of virtual teams and their pivotal role in scaling remodeling businesses.As the remodeling industry navigates through evolving market demands and technological advancements, the concept of virtual teams has emerged as a game-changer for business growth and operational efficiency. Carl and Alex explore the practicalities of integrating virtual teams into the remodeling business framework, discussing the benefits, challenges, and strategies for...
2024-03-0128 minThe Digital Insurance AgentLeveraging Virtual Teams for Agency Growth: A Conversation with Alex Miranda from VirtrifyIn this dynamic episode of The Digital Insurance Agent, host Carl Willis sits down with Alex Miranda, the visionary behind Virtrify, to delve into the transformative power of virtual teams in the insurance industry. As insurance agencies navigate the complexities of the digital age, finding innovative ways to scale and enhance efficiency is paramount. Alex shares his insights on how virtual teams not only offer a solution to common staffing challenges but also unlock new avenues for growth and service excellence.Listeners will be treated to a comprehensive discussion on the strategic integration of virtual teams within...
2024-03-0128 minThe Digital RemodelerLeveraging Virtual Teams for Business Growth with Alex Miranda from VirtrifyIn this insightful episode of The Digital Remodeler, host Carl Willis is joined by Alex Miranda, the visionary founder of Virtrify, a pioneering company in the virtual team industry. Together, they delve into the transformative world of virtual teams and their pivotal role in scaling remodeling businesses.As the remodeling industry navigates through evolving market demands and technological advancements, the concept of virtual teams has emerged as a game-changer for business growth and operational efficiency. Carl and Alex explore the practicalities of integrating virtual teams into the remodeling business framework, discussing the benefits, challenges, and strategies for...
2024-03-0107 minThe Digital RemodelerBuilding a Lasting Legacy: The Contractor Envy Blueprint - Interview with Kevin Starks,Sr.In this enlightening episode of The Digital Remodeler Podcast, host Carl Willis sits down with the visionary founder of Contractor Envy, Kevin Starks Sr., to dive deep into the strategies and philosophies behind building a successful, enduring contracting business. Contractor Envy, renowned for its innovative consulting services, empowers local contractors not just to survive but to thrive in the competitive home remodeling industry. Kevin shares his journey from a fledgling contractor to a celebrated consultant, revealing the pivotal moments and decisions that shaped Contractor Envy's mission and methods.Listeners will be treated to a treasure trove of...
2024-02-2326 minThe Digital RemodelerMastering Client Acquisition for Home RemodelersIn this compelling episode of The Digital Remodeler Podcast, host Carl Willis uncovers the secrets to mastering client acquisition, a critical aspect for any home remodeler looking to experience exponential business growth. "Mastering Client Acquisition for Home Remodelers" is dedicated to both those setting ambitious revenue targets and those seeking to refine their methods for attracting high-quality clients.Carl guides listeners through a journey of transformation, offering the ultimate guide to revolutionize your home remodeling business. This episode is packed with strategies, insights, and practical advice on how to stand out in a crowded market, create irresistible...
2024-02-1613 minThe Digital RemodelerStrategies for Scaling Your Home Remodeling BusinessIn this enlightening episode of The Digital Remodeler Podcast, host Carl Willis reveals the essential strategies for scaling your home remodeling business to achieve significant revenue growth. This episode serves as a comprehensive guide for both newcomers to the remodeling industry and seasoned professionals aiming to expand their existing operations. Carl shares a wealth of actionable insights and practical steps designed to fuel growth, deepen market understanding, and harness the full potential of internet marketing strategies.Listeners will gain a thorough understanding of the importance of customer relationship management, strategic networking, enhancing operational efficiency, and mastering financial...
2024-02-0917 minThe Digital RemodelerBuilding a Multi Million Dollar Home Remodeling Company with Nathan Svoboda from Wichita Home WorksWelcome to another enlightening episode of The Digital Remodeler, the go-to podcast for insights and strategies in the home remodeling industry. I'm your host, Carl Willis, and today, we have a special treat for our listeners.Joining us in this episode is Nathan Svoboda, the visionary behind Wichita Home Works, a name that has become synonymous with excellence in home remodeling. Nathan will be sharing his remarkable journey of scaling his startup to a booming business with over $5 million in annual revenue.In our conversation, Nathan dives deep into the strategies and decisions that propelled...
2024-02-0227 minThe Digital Insurance AgentAI 2024: Navigating the Future - A Practical Overview for Insurance AgentsIn this enlightening episode of "AI 2024: Navigating the Future - A Practical Overview for Insurance Agents," your host, Carl Willis, engages in a captivating conversation with Jonathan Mast, the visionary founder of White Beard Strategies. Join them as they explore the transformative power of AI and its implications for insurance agents in the early days of 2024.Here's what you can expect from this episode, crafted specifically for insurance agents:AI Platforms and Practical Uses for Insurance: Jonathan demystifies the AI landscape by highlighting platforms like Dalle, ChatGPT, Bard, Bing, Perplexity, and Jarvis, and their...
2024-01-1536 minThe Digital RemodelerAI 2024: Navigating the Future - A Practical Overview for Home Remodeling ContractorsIn this enlightening episode of "AI 2024: Navigating the Future - A Practical Overview for Home Remodeling Contractors," your host, Carl Willis, engages in a captivating conversation with Jonathan Mast, the visionary founder of White Beard Strategies. Join them as they explore the transformative power of AI and its implications for home remodeling contractors in the early days of 2024.Here's what you can expect from this episode, tailored specifically for home remodeling contractors:AI Platforms and Practical Uses in Home Remodeling: Jonathan demystifies the AI landscape by highlighting platforms like Dalle, ChatGPT, Bard, Bing, Perplexity...
2024-01-1236 minThe Digital RemodelerBuilding a Brand That Lasts with Russ Glickman from Glickman Design Remodel BuildJoin host Carl Willis on another insightful episode of The Digital Remodeler podcast as he sits down with a true legend in the home remodeling industry—Russ Glickman from Glickman Design Remodel Build. With over four decades of experience, Russ brings a wealth of knowledge and expertise to the table, making this episode a must-listen for anyone passionate about transforming homes.In this engaging conversation, Carl and Russ delve into the evolution of the home remodeling industry over the years. From traditional methods to the latest digital innovations, Russ shares his unique perspective on how technology has sh...
2023-11-0126 minThe Digital Insurance AgentHow to Increase Medicare Supplement Policy Retention with Evan MacGuffie from MedizuesLearn more about Medizues - https://agentbrandingandmarketing.com/medizuesOn this episode of The Digital Insurance Agent podcast, join our host, Carl Willis, as he sits down with the innovative mind behind Medizues, Evan MacGuffie. Dive into Evan's fascinating journey as he unveils the story behind his quest to enhance the retention rate of Medicare supplemental policies. Gain insights into the challenges, triumphs, and the unique solution that is reshaping the landscape of insurance. Don't miss this engaging conversation that delves into the intersection of technology and insurance, only on The Digital Insurance Agent podcast!...
2023-10-2724 minThe Digital RemodelerShould You Buy Home Remodeling Leads or Work With a Remodeling Marketing Agency?In this episode of The Digital Remodeler podcast, we dive deep into the world of home remodeling leads and explore whether it's more beneficial to buy leads or collaborate with a remodeling marketing agency. If you're a contractor or a remodeling business owner looking to generate more leads and grow your client base, this episode is for you!Our expert, Carl Willis, a renowned marketing strategist in the remodeling industry, joins us to shed light on the pros and cons of both approaches. Carl brings years of experience working with contractors and remodeling professionals, helping them navigate...
2023-10-2707 minThe Digital Insurance AgentUnlocking Success: The Power of Digital Branding in Insurance Agent MarketingIn this enlightening episode host Carl Willis sits down with Brian Reina, a seasoned expert in the field of insurance marketing, to explore the pivotal role of digital branding in an insurance agent's marketing strategy.In today's tech-driven world, your online presence is your first impression. Brian shares invaluable insights into how insurance agents can leverage digital branding to establish trust, credibility, and a strong connection with their target audience. Discover the secrets to crafting a compelling online identity, one that resonates with potential clients and sets you apart from the competition.Brian Reina delves...
2023-09-1824 minThe Digital RemodelerThe Power of Digital Branding in Remodeling Contractor MarketingIn this episode, we dive deep into the world of digital branding and its pivotal role in a remodeling contractor's marketing strategy. Our guest, Brian Reina, a seasoned marketing expert, shares invaluable insights on how crafting a strong digital brand presence can set your remodeling business apart in today's competitive market.Host Carl Willis and Brian explore the fundamental aspects of digital branding, including the importance of a consistent online image, the role of social media in brand development, and the impact of user-generated content. Discover how to leverage your unique remodeling projects to create a compelling...
2023-09-1824 minThe Digital Insurance AgentHow to Protect Your Insurance Agency From Social Media ScamsIn this episode of The Digital Insurance Agent podcast, we delve into the critical topic of protecting your insurance agency from the ever-evolving landscape of social media scams. With the rapid growth of social media platforms, scammers have found new avenues to target individuals and businesses, including insurance agencies. Join us as we uncover the various types of social media scams that pose a threat to your agency's reputation, data, and overall security.Our expert, Carl Willis shares invaluable insights, strategies, and practical tips to fortify your insurance agency's defenses against social media scams. S...
2023-05-2620 minThe Digital RemodelerRanking Your Home Remodeling Website on GoogleWelcome to another informative episode of The Digital Remodeler! In this episode, we dive into the world of home remodeling and discuss the essential strategies for ranking your website on Google.As a home remodeling professional, it's crucial to have a strong online presence to attract potential clients and stand out from your competition. However, with the ever-evolving landscape of search engine algorithms, achieving a high ranking on Google can be a daunting task.Join us as we explore the key techniques and best practices to optimize your home remodeling website for search engines. Our...
2023-05-1005 minThe Digital RemodelerHome Remodeler Goes From. 1.5M to 4.5M in Revenue With Digital MarketingIn this episode of The Digital Remodeler, host Carl Willis is joined by Nathan Svoboda, the owner of Wichita Home Works. Nathan shares his success story about how he was able to take his business revenues from 1.5M to 4.5M in just 24 months using an inbound digital marketing strategy.Listeners will hear first-hand accounts of how the system helped Nathan to streamline his business operations, optimize his marketing strategies, and ultimately generate more leads and revenue. Carl and Nathan also discuss the importance of investing in the right systems and tools to support business growth and long-term...
2023-03-2915 min