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Showing episodes and shows of
Carl Willis
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The Digital Insurance Agent
Mastering Sales: High-Performance Closing Techniques for Insurance Agents | Nikki Coner, CEO of Packaged to Profit
In this episode of The Digital Insurance Agent podcast, host Carl Willis sits down with Nikki Coner, CEO of Packaged to Profit, to uncover the secrets behind mastering sales and the art of the close.Nikki shares her personal journey from nursing student to high-stakes sales strategist, breaking down her three proven methods for closing more deals: storytelling with structure, mirroring and matching, and the yes ladder technique. You'll also learn how to handle objections without sounding pushy, build instant trust with clients, and authentically follow up to boost your conversion rates.If you're an...
2025-05-23
31 min
The Digital Remodeler
Google Performance Max Ads for Remodelers: Maximize ROI with AI-Powered Marketing
🚀 Want more leads and better ROI from your home remodeling ads? Learn how Google Performance Max Ads can help you generate high-quality leads while lowering your cost per click. In this expert-led webinar, Carl Willis from Remodeling Marketing Team explains:✅ How Performance Max works and why it’s different from traditional Google Ads✅ AI-powered optimization strategies to maximize conversions✅ Step-by-step setup guide to launch a winning campaign✅ Common mistakes to avoid and how to track results effectivelyDon't miss this deep dive into one of the most powerful AI-driven advertising too...
2025-05-23
33 min
The Digital Insurance Agent
Why Small Insurance Agencies Need a PEO | Rachel McDougall, CEO of peomg
In this episode of The Digital Insurance Agent Podcast, host Carl Willis talks with Rachel McDougall, founder and CEO of peomg, about how small insurance agencies can simplify HR, payroll, compliance, and employee benefits through Professional Employer Organizations (PEOs).Rachel shares:The origin story behind PEOMGHow PEOs help small businesses save time, reduce risk, and access Fortune 1000-level benefitsCommon HR challenges small agencies faceWhy outsourcing HR can actually lower costs and boost growthReal-world success stories of businesses that scaled faster with the right PEOHow PEOMG provides free, unbiased consulting to match businesses with their perfect HR...
2025-05-16
24 min
The Digital Remodeler
Google Maps Domination for Remodelers: Rank Higher, Get More Local Leads & Build Trust
Are you a home remodeler struggling to rank on Google Maps?In this power-packed webinar, Carl Willis—CEO and Lead Strategist at Remodeling Marketing Team—unpacks a proven framework to help you rise into the Google Maps "3-Pack," attract more qualified local leads, and position your business as the most trusted authority in your market.Discover how to:Optimize your Google Business Profile like a proBuild trust fast with reviews and reputation managementUnderstand Google’s local SEO ranking factors: Relevance, Prominence, DistanceCreate a winning digital footprint that speaks to Google’s AIAvoid the most...
2025-05-16
41 min
The Digital Insurance Agent
Google Maps Domination for Insurance Agents | Local SEO Strategies to Rank #1 on Google
Unlock the secrets to dominating local search as an insurance agent with Carl Willis, CEO of Agent Branding & Marketing. In this action-packed training, you'll discover exactly how to stop being invisible on Google and start ranking in the top 3 Google Maps listings (the "3-pack") where high-intent buyers are actively searching.This training reveals:How Google’s local algorithm works (relevance, prominence, distance)How to optimize your Google Business Profile like a proThe power of AI-driven SEO in the Gemini eraProven strategies to boost reviews, content, and visibilityReal-world case study showing a complete local search transformation
2025-05-09
42 min
The Digital Remodeler
How PEOs Help Contractors Scale and Simplify HR | Rachel McDougall, CEO of peomg
In this episode of The Digital Remodeler Podcast, host Carl Willis sits down with Rachel McDougall, CEO and Founder of peomg, to demystify the world of Professional Employer Organizations (PEOs) and their powerful role in helping small to mid-sized contracting businesses thrive.Rachel shares her entrepreneurial journey, the critical HR and compliance challenges contractors face, and how PEOMG simplifies complexity by matching businesses with the right PEO partners. Learn how outsourcing HR functions through a PEO can save time, reduce employee benefit costs, and minimize risk — all while helping you focus on growing your business.If...
2025-05-09
26 min
The Digital Insurance Agent
How Neil Reich is Transforming Medicare Sales
In this powerful episode of the Digital Insurance Agent Podcast, Carl Willis interviews Neil Reich, founder of Care Connect Advisors, to explore the changing landscape of Medicare Advantage and how intentional value, deep market analytics, and hands-on mentorship are revolutionizing agent success.Neil shares his 27-year journey through the Medicare space—from his early days at Humana to launching Care Connect Advisors. He breaks down the real challenges facing agents today, including compliance hurdles, plan exits, and marketing restrictions, and how his organization is equipping agents with real-world strategies and tools.Discover the importance of be...
2025-05-02
35 min
The Digital Insurance Agent
Top Insurance Agency Marketing Services to Skyrocket Your Growth | Must-Know Strategies for 2025
Want to grow your insurance agency and attract more clients? In this episode, Carl breaks down the top marketing services you need to stand out in today's competitive market. Learn about pay-per-click advertising, SEO, social media marketing, content marketing, email automation, and website optimization—all essential for success in 2025.📌 Topics Covered:✅ Key challenges insurance agents face✅ Strategic marketing solutions for agencies✅ How to improve your lead generation & client retention✅ Importance of a marketing ecosystem✅ Steps to implement high-ROI marketing strategies#InsuranceMarketing #LeadGeneration #InsuranceAgents #SEOforInsurance #PPCAdvertising #SocialMediaMarketing #ContentMarketing #EmailAutomation #MarketingStrategies #InsuranceBusinessSend us a...
2025-04-25
15 min
The Digital Remodeler
Mastering Meta Ads: Generate High-Quality Remodeling Leads on Facebook & Instagram
Discover the proven strategies to generate high-quality leads and scale your home remodeling business using Meta Ads! In this in-depth webinar, Carl Willis, CEO of Remodeling Marketing Team, breaks down the essentials of running effective Facebook and Instagram ads. Learn how to:✅ Target the right homeowners using advanced audience segmentation✅ Create compelling ad creatives that stop the scroll✅ Optimize your ad budget for maximum ROI✅ Retarget website visitors and convert them into customers💡 Whether you're new to Meta Ads or looking to fine-tune your strategy, this webinar provides the insights and tools you need to...
2025-04-25
49 min
The Digital Insurance Agent
Mastering Meta Ads: Proven Strategies for Insurance Agents to Generate Leads & Max ROI
Discover how to drive high-quality leads, retain clients, and maximize your return on investment using Meta (Facebook & Instagram) ads. In this in-depth webinar replay, Carl Willis, CEO of Agent Branding & Marketing, walks insurance agents through precision targeting, budget-friendly ad strategies, campaign optimization, and compliance best practices.🔹 How to target your ideal clients with Meta Ads🔹 Proven lead generation strategies for insurance agents🔹 Budget-friendly tactics to maximize ROI🔹 Real-world case studies & campaign insights🔹 The best ad formats & copywriting techniques🔹 Retargeting strategies & compliance essentials💡 Whether you're an independent or captive agent, this training will help yo...
2025-04-18
40 min
The Digital Remodeler
From Glass Blocks to Digital Domination: Mike Foti’s Journey to National Remodeling Success
In this episode of The Digital Remodeler Podcast, host Carl Willis sits down with Mike Foti, founder and CEO of Innovate Building Solutions, to unpack how a small, local glass block company grew into a nationwide remodeling and wholesale powerhouse.Mike shares his journey from inheriting half the business from his father to scaling across the U.S. with specialty bathroom products and an impactful content strategy that attracts clients from coast to coast.💡 Here’s what you’ll learn:How Mike transitioned from a local contractor to a national thought leaderThe power o...
2025-04-18
34 min
The Digital Remodeler
From Commercial to Residential: How George Shafazand Built a Remodeling Powerhouse in San Jose
In this episode of the Digital Remodeler Podcast, host Carl Willis sits down with George Shafazand, owner of Elevated Edge Construction, to discuss his journey from commercial property management to becoming one of the most trusted residential remodelers in San Jose, California.George shares how he scaled his business through smart marketing, daily client communication, and strategic use of CRM systems like House Pro. He opens up about the hard lessons he’s learned with subcontractors, the power of referrals, and how to stand out in a saturated market of 2,700+ contractors.If you're a contractor or...
2025-04-04
29 min
The Digital Insurance Agent
How Insurance Agents Can Win With Google Local Service Ads
Learn how insurance agents can harness the power of Google Local Service Ads (LSAs) to generate high-quality, exclusive leads and dominate their local markets. In this in-depth webinar replay, Carl Willis, CEO of Agent Branding & Marketing, explains how LSAs work, why they matter, and actionable strategies to set up and optimize your campaigns. With LSAs now available for insurance agents in California and Florida and expanding nationwide, this is the ultimate guide to staying ahead of your competition. Discover how to maximize your ROI, leverage Google’s pay-per-lead system, and turn your Google Business Profile into a powerful lead-generation ma...
2025-04-04
46 min
Property Profits Real Estate Podcast
Digital Marketing for Small Town Deals featuring Carl Willis
Want to generate more real estate leads online? Carl Willis, an expert in digital marketing and real estate investing, shares how he finds motivated sellers in small-town markets. In this episode, Carl breaks down his lead generation strategies, from SEO to retargeting and even a simple $5-a-day Facebook strategy that anyone can use to start generating leads today. 🔹 How Carl transitioned from digital marketing to real estate investing 🔹 Why he invests in rural markets & small multifamily properties 🔹 The key to crafting marketing messages that resonate with sellers 🔹 How to stay in front of motivated sellers thro...
2025-03-13
16 min
The Digital Remodeler
Unlocking Growth for Your Remodeling Business with Partnership Marketing ft. Ashley Dibiase
In this episode of the Digital Remodeler Podcast, Carl Willis is joined by Ashley Dibiase, founder of Dash of Social, to explore the power of partnership marketing for home remodelers and contractors. Learn how to tap into new audiences, leverage industry relationships, and create referral networks that drive high-quality leads—without increasing your ad spend!🔹 What is partnership marketing, and how does it work?🔹 How can home remodelers collaborate with real estate agents, landscapers, and other vendors?🔹 The role of social media & video i...
2025-03-07
28 min
The Digital Insurance Agent
Mastering the Content Marketing Trifecta for Insurance Agents: Social, Blogging & Email w/ Ashley DiBiase
In this episode of The Digital Insurance Agent podcast, Carl Willis interviews Ashley DiBiase of Dash of Social to uncover the Content Marketing Trifecta—a strategy combining social media, blogging, and email marketing to help insurance agents grow their business. Learn why there’s no magic bullet in marketing and how to create an omnipresent brand that attracts and converts more clients.🔹 Why a holistic marketing strategy beats relying on a single platform🔹 Best social media platforms for insurance agents & what content works🔹 Blogging for insurance: How to drive traffic and b...
2025-02-28
31 min
The Digital Remodeler
The Role of a Fractional CFO in Scaling Your Remodeling Business | Jakob Kirschner Interview
Struggling with financial blind spots in your remodeling business? In this episode of The Digital Remodeler Podcast, host Carl Willis sits down with Jakob Kirschner, an experienced Fractional CFO, to discuss how contractors can take control of their cash flow, profitability, and long-term financial strategy. They explore common financial mistakes, the importance of forecasting, and why outsourcing financial expertise can be a game-changer.🔹 Why financial literacy is essential for business growth🔹 How cash flow forecasting can prevent financial crises🔹 The real difference between profit and cash on hand🔹 The advantages of hiring a fractional...
2025-02-07
31 min
The Digital Remodeler
From Dishwashing to Multi Million-Dollar Empire: Tommy Mello on Scaling A1 Garage Door Service
Discover the incredible journey of Tommy Mello, founder of A1 Garage Door Service, as he shares his story of scaling from humble beginnings to a $220 million home service empire. Learn his top strategies for business growth, effective marketing, finding the right mentors, and dominating the Google Business Profile game. If you're a contractor or entrepreneur looking to elevate your business, this episode of The Digital Remodeler Podcast is packed with actionable insights you can’t afford to miss.🔑 Key Highlights:The power of mentors in business successTurning marketing from an expense to a profi...
2025-01-31
32 min
Contractor Business Builder Podcast
Struggling to Get Leads? Dominate Your Local Market with These Contractor Marketing Secrets (Carl Willis Reveals All!)
Carl Willis from Remodeling Marketing Team reveals his top digital marketing secrets to help contractors grow their online presence. Discover common marketing errors and how to fix them. Get practical advice on improving SEO and learn from real-life success stories. Check Out Remodeling Marketing Team 👉 https://remodelingmarketingteam.com Connect With Carl Willis 👉 https://www.linkedin.com/in/carlwillis
2024-12-31
32 min
The Digital Insurance Agent
2025 Marketing Planning: Maximizing Lead Flow & Revenue for Insurance Agents
In this insightful episode of The Digital Insurance Agent, Carl Willis, CEO of Agent Branding & Marketing, walks you through the 2025 Marketing Planning Webinar designed exclusively for insurance agents. Discover actionable strategies to overcome challenges like inconsistent lead flow and high marketing costs while setting clear revenue targets and crafting personalized plans to achieve them.Carl shares expertise on topics including:Setting effective marketing goals for the year.Identifying your ideal customer profile and updating your messaging to resonate.Optimizing your website for conversions and leveraging the latest trends in digital marketing.Navigating tools like Google Local...
2024-12-20
1h 10
The Digital Remodeler
How Home Remodelers Can Leverage AI Technology to Stay Ahead
Discover how home remodelers can stay ahead in the competitive market by leveraging AI tools for marketing! In this episode, Carl Willis from Remodeling Marketing Team shares invaluable insights on utilizing advanced technology to enhance your marketing strategies. Learn how AI can optimize your campaigns, improve customer targeting, and increase ROI. Whether you're a seasoned professional or just starting, these tips will help you transform your business and stay ahead of the curve. Don't miss out on this opportunity to revolutionize your marketing approach!#HomeRemodeling #MarketingTips #AIMarketing #BusinessGrowth #CarlWillisSend us a text...
2024-12-20
16 min
Podcast UFO
641. Carl Andreasen
RYAN GRAVES CANCELED (his wife went into labor) / CARL ANDREASEN FILLED IN Carl talks about his experiences, his work on Skinwalker Ranch and other places of high strangeness & UFO activity, fascinating last minute guest!SHOW NOTESBecome a supporter of this podcast: https://www.spreaker.com/podcast/podcast-ufo--5922140/support.
2024-12-18
56 min
The Digital Remodeler
Maximizing Lead Flow: Your 2025 Digital Marketing Playbook for Home Remodelers
In this compelling episode of The Digital Remodeler, join Carl Willis, CEO of the Remodeling Marketing Team, as he presents a powerful, actionable workshop designed specifically for home remodelers looking to dominate their market in 2025. This episode features insights from Carl's recent webinar, where he dives into crafting a robust digital marketing strategy to amplify lead flow and revenue.Listeners will uncover:Goal Setting for Growth: Establish clear, actionable goals for 2025 to align marketing efforts with revenue targets.Marketing Ecosystem Mastery: Learn how to optimize your entire digital presence to work synergistically...
2024-12-13
1h 19
The Digital Remodeler
The Importance and Process of Becoming Google Guaranteed for Home Remodeling Contractors
Discover the importance and process of becoming Google Guaranteed for home remodeling contractors in this insightful episode! Carl Willis from Remodeling Marketing Team explains why Google Guarantee is a game-changer for home remodelers and walks you through the steps to get certified. Learn how this certification can boost your credibility, attract more clients, and increase your business’s visibility online. Don't miss out on these essential tips to enhance your remodeling business and gain a competitive edge in the market. Listen now to get started on your Google Guarantee journey!#GoogleGuaranteed #HomeRemodeling #ContractorMarketing #BusinessGrowth #CarlWillisSe...
2024-12-06
11 min
The Digital Insurance Agent
The Future of Online Search: How AI and Antitrust Rulings Will Shape Insurance Marketing in 2025
In this episode of The Digital Insurance Agent, Carl Willis, CEO and Lead Strategist at Agent Branding and Marketing, explores the seismic shifts in online search and their implications for insurance agents. From groundbreaking antitrust rulings against Google to the meteoric rise of AI-powered search platforms like Perplexity AI and SearchGPT, Carl breaks down how these developments are reshaping client discovery and marketing strategies.Discover:Why Google's search dominance is facing unprecedented challenges.How AI search engines are revolutionizing keyword-driven SEO with intent-based results.Strategic steps you can take to establish topical authority and stay ahead...
2024-11-29
37 min
The Digital Remodeler
The Future of Online Search: What Home Remodelers Need to Know
In this episode of The Digital Remodeler Podcast, we explore how recent antitrust rulings against Google and the rise of AI-driven search platforms like Perplexity.ai and SearchGPT are revolutionizing online search. These changes are reshaping how homeowners find and choose contractors, creating both challenges and opportunities for businesses in the remodeling industry.Join Carl Willis as he dives into:The impact of Google’s monopoly ruling on search engine dynamics.How AI-powered platforms are transforming search with more personalized and direct results.Practical SEO strategies to stay visible in an AI-driven search landscape.Tips on le...
2024-11-29
44 min
The Digital Remodeler
Creating High Quality AI Generated Content Best Practices for Home Remodelers
Unlock the secrets to creating high-quality AI-generated content for your home remodeling business! In this episode, Carl Willis from Remodeling Marketing Team shares the best practices for utilizing AI tools to generate engaging and professional content. Learn how to effectively integrate AI into your content strategy to attract more clients, improve your online presence, and streamline your marketing efforts. Whether you are new to AI or looking to enhance your existing strategy, these tips will help you stay ahead in the competitive home remodeling market. Listen now and transform your content creation process!#HomeRemodeling #AIGeneratedContent #ContentCreation #MarketingTips...
2024-11-15
22 min
The Digital Insurance Agent
Unlocking Peak Performance: Tyler Jensen on Breaking Complacency and Building Systems for Insurance Agents
In this episode of The Digital Insurance Agent Podcast, host Carl Willis sits down with Tyler Jensen, founder of InsuraRisk University (soon to be the Top Performance Group). Tyler, an experienced corporate trainer and former insurance agency owner, dives into the challenges insurance agents face, particularly the struggle with complacency and how to overcome it. Tyler shares his "three complacency models" and emphasizes the importance of systems, time-blocking, and mentorship for achieving top performance. Discover actionable insights on creating sustainable business growth by focusing on income-generating activities, optimizing daily routines, and developing a resilient mindset. Whether you’re an ex...
2024-11-08
39 min
The Digital Remodeler
Mastering Communication and Value in Home Remodeling Featuring Paralympian Kyle Coon
In this episode of The Digital Remodeler podcast, host Carl Willis interviews Kyle Coon, a visually-impaired endurance athlete and Paralympic triathlete, about mastering communication to build value in business and personal interactions. Kyle shares insights into his journey, from overcoming early personal challenges to his quest to deepen communication skills, revealing how communication strategies significantly impacted his athletic career, professional success, and connection with clients.Kyle describes the pivotal role of empathy and curiosity, especially when engaging with clients. He emphasizes the importance of listening with intention, framing questions to better understand motivations, and creating a trusted...
2024-11-08
38 min
The Digital Insurance Agent
Mastering Prospecting & Communication: Tips from Blind Paralympian Kyle Coon
In this episode of The Digital Insurance Agent Podcast, Carl Willis sits down with Kyle Coon, a blind Paralympian and communication coach, to explore the essential role of communication in prospecting and relationship-building for insurance agents. Kyle shares his journey of overcoming challenges through effective communication and provides actionable insights for prospecting in competitive markets. From identifying the right prospects to leveraging technology for deeper connections, Kyle’s tips will empower insurance agents to connect authentically with their audience. Tune in to discover techniques for overcoming rejection, building rapport, and ensuring client success through curiosity and empathy....
2024-11-01
31 min
The Digital Remodeler
Empowering Women in Construction: Erica Anenberg & BuilderBud
In this episode of The Digital Remodeler Podcast, Carl Willis welcomes Erica Anenberg, a serial entrepreneur and founder of Girl Flip, who is revolutionizing the construction and remodeling industry with a new tool called BuilderBud. Erica shares her journey from fashion to contracting, her passion for helping homeowners feel connected to their remodels, and her insights on creating a more collaborative, tech-forward approach to remodeling. Learn how Builder Bud enhances transparency, communication, and ease of use in managing projects, bridging the gap between contractors and clients. Whether you're a contractor, designer, or homeowner, this episode offers fresh insights on...
2024-11-01
31 min
The Digital Insurance Agent
Chris Castanes on Prospecting, Networking & Using Humor in Insurance Sales
In this episode of The Digital Insurance Agent, host Carl Willis interviews Chris Castanes, a veteran insurance agent, author, and standup comedian. Chris shares his unique approach to insurance sales, blending humor with prospecting and networking to build stronger client relationships. Learn how Chris has successfully used comedy to break down barriers in tough conversations about life insurance, turning serious topics into engaging, productive discussions.Watch as Chris and Carl dive deep into:How to use humor in insurance sales to connect with clientsChris's journey from door-to-door insurance sales to digital marketingThe importance of...
2024-10-11
31 min
The Digital Remodeler
Financial Planning for Contractors with Kimsey Hollifield
In this episode of the Digital Remodeler Podcast, Carl Willis sits down with Kimsey Hollifield from Hollifield Financial Group to discuss essential financial strategies for contractors and business owners. Learn how to effectively manage your income, minimize tax liabilities, and plan for long-term success as your business grows. Kimsey, a fiduciary financial advisor, shares actionable insights on budgeting, profit management, tax planning, and how to structure your business for optimal financial health. Whether you're just starting out or scaling your operation, this episode will guide you through the key steps to building a solid financial foundation.Key...
2024-10-11
27 min
The Digital Remodeler
The Future of SEO for Home Remodelers Adapting to AI Driven Search Algorithms
Explore the future of SEO for home remodelers and learn how to adapt to AI-driven search algorithms! In this episode, Carl Willis from Remodeling Marketing Team delves into the evolving landscape of SEO and provides actionable tips to ensure your home remodeling business stays ahead. Discover how AI is transforming search engine algorithms and what you need to do to optimize your website for better visibility and higher rankings. Stay competitive and attract more clients by mastering these advanced SEO strategies. Listen now to future-proof your SEO efforts!#SEO #AIDrivenSEO #HomeRemodeling #DigitalMarketing #BusinessGrowth #CarlWillisSend...
2024-10-04
14 min
The Digital Remodeler
Building an Effective Marketing Ecosystem By Integrating AI with Traditional Strategies
Learn how to build an effective marketing ecosystem by integrating AI with traditional strategies for your home remodeling business! In this episode, Carl Willis from Remodeling Marketing Team shares essential tips and insights on combining cutting-edge AI tools with time-tested marketing methods. Discover how to create a seamless and powerful marketing strategy that boosts your online presence, attracts more clients, and drives business growth. Whether you're a seasoned remodeler or just starting, these strategies will help you stay competitive in today's market. Listen now to revolutionize your marketing approach!#MarketingEcosystem #AIMarketing #HomeRemodeling #BusinessGrowth #CarlWillisSend...
2024-09-27
17 min
The Digital Remodeler
Achieving Financial Freedom Through Real Estate with Lane Kawaoka | Wealth Elevator Insights
In this episode of the Digital Remodeler Podcast, Carl Willis interviews Lane Kawaoka from The Wealth Elevator. Lane shares his inspiring journey from being a civil engineer to achieving financial freedom through real estate investing. Learn how to transition from working in your business to becoming an entrepreneur, invest strategically in real estate, and make your money work for you. This is a must-listen for contractors and business owners looking to build passive income and grow their wealth.Key Takeaways:Lane’s real estate journey: From 9-5 job to financial freedomPassive income through multifamily and syndication in...
2024-09-20
29 min
The Digital Remodeler
Overcoming the Challenges of Growing a Remodeling Business | Amanda McCallister
Join Amanda McCallister, business consultant, as she shares her personal journey and insights into the challenges of growing a remodeling business. In this episode of the Digital Remodeler Podcast, hosted by Carl Willis, Amanda discusses the pain points many remodelers face, including cash flow management, labor shortages, and decision fatigue. Learn practical strategies for maintaining quality, scaling your business, and achieving a work-life balance that supports your entrepreneurial dreams. Don't miss this in-depth conversation that could transform your approach to remodeling business growth!Connect with Amanda:Instagram @amandamccallisterconsultanthttps://www.instagram.com/amandamccallisterconsultant/
2024-09-13
39 min
The Digital Insurance Agent
How to Attract High-Income Business Owners to Your Insurance Agency with Matt Ruttenberg
In this episode of The Digital Insurance Agent Podcast, host Carl Willis sits down with Matt Ruttenberg, Co-Founder of Life, Inc., to explore strategies for adding high-income business owners to your book of business. Matt shares his journey from a generalist to a niche expert, offers insights on becoming a trusted advisor, and discusses the importance of specializing to resonate with high-value clients. Tune in to learn how to penetrate lucrative markets, establish yourself as a thought leader, and build a dream team that drives success.#HighIncomeClients #InsuranceAgentTips #BusinessOwners #FinancialPlanning #NicheMarketing #Podcast #InsuranceIndustry #DigitalMarketingSend...
2024-09-06
29 min
The Digital Remodeler
Maximize Contractor Tax Savings: 401k Strategies with Matt Ruttenberg
In this episode of The Digital Remodeler Podcast, host Carl Willis interviews Matt Ruttenberg, Co-Founder of Life, Inc., about how contractors can leverage 401k plans as a powerful tool for tax savings and business growth. Matt explains the different types of retirement plans available and how to customize them to suit your business needs, ensuring you save as much as possible while planning for your future. Discover how a well-structured 401k plan can serve as a key tax management strategy, helping you retain top employees and secure your financial future.Topics Covered:Understanding Different Types...
2024-09-06
27 min
The Digital Remodeler
Strategies to Capture High End Remodeling Projects
Do you want to capture more high-end remodeling projects? In this episode, we cover essential strategies to attract affluent clients and secure luxurious remodeling contracts. Learn how to understand the psychology of high-end clientele, rebrand your business for an upscale market, and enhance your online presence with high-quality visuals and content. Discover the importance of showcasing client testimonials, leveraging content marketing, and building strong industry relationships. Carl Willis provides expert tips on premium advertising channels, personalized communication, and superior customer service to help you succeed in the high-end remodeling market.Send us a text
2024-08-23
16 min
The Digital Remodeler
From Commando to Sales Commander: Rob Harrison’s Remote Sales Revolution
In this episode of The Digital Remodeler Podcast, Carl Willis sits down with Rob Harrison, a former British Royal Navy Commando, who has taken the discipline and leadership skills honed in the military and applied them to the world of remote sales. Rob's journey from the Navy to founding a 20-person sales team in Mexico is nothing short of inspiring. He shares the pivotal moments that led to the creation of his company, Magnifyde, and reveals the innovative, data-driven techniques that have propelled his business to new heights. Tune in to learn how Rob navigates the challenges of remote...
2024-08-16
39 min
The Digital Remodeler
Strategies to Capture High End Remodeling Projects
Welcome to another insightful episode of The Digital Remodeler podcast! In this episode, Carl Willis dives deep into the strategies you need to capture more high-end remodeling projects. Discover the psychology behind affluent clientele and learn how to rebrand your business to appeal to an upscale market. Carl discusses the importance of high-quality visuals, premium service offerings, and consistent online presence across all platforms.You'll also gain valuable tips on leveraging content marketing, showcasing client testimonials, and building strong industry relationships. Carl emphasizes the significance of personalized communication and exceptional customer service to stand out in the...
2024-08-09
16 min
The Digital Insurance Agent
Mastering LinkedIn Strategies for Financial Advisors: Insights from Tara Meehan, Fractional CMO
Join host Carl Willis in this episode of the Digital Insurance Agent podcast as he interviews Tara Meehan with Meehan Marketing, a seasoned Fractional CMO and LinkedIn expert. Discover how Tara navigated her career in financial services marketing, the unique challenges and opportunities for financial advisors, and her comprehensive strategies for optimizing LinkedIn profiles, networking effectively, and leveraging AI in content creation. Whether you're an insurance agent or financial advisor, this episode is packed with actionable insights to enhance your digital presence and grow your business. Don't miss out!#LinkedInStrategy #FinancialAdvisors #DigitalMarketing #FractionalCMO #NetworkingTips #AIinMarketing #InsuranceAgents #MarketingExpertise...
2024-08-02
46 min
The Digital Remodeler
Scaling Success: How to Systematize and Grow Your Contracting Business with Derek Isaac
In this enlightening episode of the Digital Remodeler Podcast, your host Carl Willis welcomes Derek Isaac, an esteemed coach and founder of Rapid Results Creators, specializing in the contracting space. Derek shares his transformative journey from starting on the tools to leading his own successful subcontracting framing company and eventually transitioning into a full-time coaching role.Discover how Derek’s hands-on experience in the contracting world laid the foundation for his coaching career. He discusses the critical stages of growth for contractors, from the excitement and challenges of the early days to the complexities of scaling and ma...
2024-06-21
38 min
The Digital Remodeler
Crafting Success: Matthew Anderson's Journey with MCA Woodworks in Kansas City.
In this inspiring episode of The Digital Remodeler podcast, host Carl Willis sits down with Matthew Anderson, the visionary founder of MCA Woodworks, a thriving home remodeling company based in the Kansas City, MO metro area. With just four years under its belt, MCA Woodworks has already made a name for itself thanks to Matthew's entrepreneurial spirit and his unwavering commitment to artisan carpentry.Throughout the episode, Matthew shares his fascinating story, from the spark that ignited his passion for woodworking to the challenges and triumphs he's experienced while building MCA Woodworks from the ground up. He...
2024-06-07
27 min
The Digital Insurance Agent
Finding Success In The Sub Niches - Interview with Nick Trawinski and Will Kibler from InsuranceMD
In this insightful episode of "The Digital Insurance Agent," host Carl Willis sits down with Nick Trawinski and Will Kibler from InsuranceMD to explore their remarkable journey and success in the niche market of disability insurance for doctors. Trawinski and Kibler share their strategic approach, highlighting how they identified a specific need within the medical community and tailored their services to meet that demand. This episode delves into the unique challenges and opportunities in the disability insurance space, providing valuable insights for agents looking to specialize and thrive in a sub-niche market. Don't miss this engaging discussion filled with...
2024-05-31
16 min
The Digital Remodeler
Revolutionizing Recruitment: Mastering Hiring in Home Remodeling and Construction with Paul Sanneman
In this enlightening episode of The Digital Remodeler Podcast, host Carl Willis is joined by the seasoned expert, Paul Sanneman, founder of Contractor Staffing Source. With over four decades of experience in the remodeling and construction industry, Paul dives deep into the evolving world of hiring, debunking common myths and sharing innovative strategies for attracting and retaining top talent. Learn why continuous recruitment is crucial, how to navigate the challenges of an aging workforce, and the transformative impact of AI on the recruitment process. Whether you're struggling with hiring, seeking to improve your team dynamics, or curious about the...
2024-05-17
29 min
The Digital Insurance Agent
Beyond Keywords: How AI is Redefining SEO Strategies for Insurance Agents
Explore the transformative power of artificial intelligence in search engine optimization with our latest webinar replay, "Beyond Keywords: How AI is Redefining SEO Strategies for Insurance Agents." Dive deep into the innovative ways AI is enhancing SEO tactics, led by industry experts Carl Willis and Jason Crabtree. This session unpacks the utility of AI in content creation, image generation, and technical SEO, offering real-life case studies that showcase significant enhancements in online visibility and search rankings for insurance professionals. Learn how to tailor AI tools to optimize your digital strategy and stay ahead in an increasingly competitive market. Whether...
2024-05-03
59 min
The Digital Remodeler
Strengthening Your Remodeling Business: Lessons from Economic Adversity and Technological Progress
In this episode, Carl Willis delves deep into the strategies remodeling business owners need to adopt to not only survive but thrive in the face of economic challenges and rapid technological advancements. Drawing on the insights shared in the blog post "Strengthening Your Remodeling Business: Lessons from Economic Adversity and Technological Progress," Carl offers actionable advice and real-world examples to help you navigate these complex times.From exploring the importance of understanding your market and adapting to consumer behavior changes to leveraging the latest digital marketing tools and technologies, this video is a comprehensive resource. Carl emphasizes...
2024-04-26
19 min
Accelerate Your Insurance Sales Podcast
284. A Digital Marketing Masterclass with Carl Willis
Meet Carl Willis, a trailblazer in the digital marketing world, whose journey began in 1996. Facing numerous challenges, he developed a transformative strategy that not only boosted his brand but also revolutionized online advertising by delivering remarkable results while keeping costs low. In 2014, Carl founded Simplicity Marketing LLC, simplifying digital marketing for entrepreneurs. His visionary leadership expanded with the launch of Remodeling Marketing Team Brand in 2022 and the acquisition of Agent Branding & Marketing, solidifying his role as Lead Strategist across all three brands. Beyond entrepreneurship, Carl shares his expertise through impactful books like "Internet Marketing...
2024-04-26
38 min
The Digital Insurance Agent
Beyond Keywords: How AI is Redefining SEO Strategies for Insurance Agents
Explore the transformative power of artificial intelligence in search engine optimization with our latest webinar replay, "Beyond Keywords: How AI is Redefining SEO Strategies for Insurance Agents." Dive deep into the innovative ways AI is enhancing SEO tactics, led by industry experts Carl Willis and Jason Crabtree. This session unpacks the utility of AI in content creation, image generation, and technical SEO, offering real-life case studies that showcase significant enhancements in online visibility and search rankings for insurance professionals. Learn how to tailor AI tools to optimize your digital strategy and stay ahead in an increasingly competitive market. Whether...
2024-04-19
59 min
The Digital Remodeler
Mastering the Stages of Growth in Your Contracting Business with Karan Dhillon
Join Carl Willis, your host of The Digital Remodeler podcast, as he sits down with Karan Dhillon, the esteemed Master Business Coach from The Contractors Coach. This enlightening episode is a must-listen for contractors eager to navigate the challenges of business growth and seize new opportunities for expansion and success. Drawing from their rich experiences and deep insights into the remodeling industry, Carl and Karan dissect the growth journey of a contractor's business, unveiling practical strategies, actionable advice, and the mindset shifts necessary to thrive in today’s competitive landscape.Throughout their conversation, they explore key areas cr...
2024-04-12
30 min
The Digital Insurance Agent
Winning the Insurance Sales Game with Andy Neary
In this invigorating episode of The Digital Insurance Agent podcast, host Carl Willis engages with the insightful Andy Neary, founder of Complete Game Consulting, to delve deep into the strategies that propel insurance agents towards unprecedented sales success. Andy, with his extensive background as a former professional athlete turned insurance strategist, brings a unique blend of discipline, strategy, and competitive edge to the insurance sales game.Listeners will be treated to a dynamic conversation filled with actionable advice on how to not only survive but thrive in the competitive insurance industry. From mastering the mental game of...
2024-04-05
28 min
The Digital Remodeler
Social Media for Home Remodelers: Strategies for Engagement and Growth
In this dynamic episode of The Digital Remodeler, host Carl Willis explores the transformative power of social media for home remodelers, focusing on strategies for engagement and growth. With social media platforms becoming essential tools in marketing arsenals, Carl provides an in-depth look at how home remodeling businesses can leverage these platforms to enhance their brand visibility, engage with potential clients, and drive business growth.Carl walks listeners through the fundamentals of establishing a compelling social media presence, from choosing the right platforms to crafting engaging content that resonates with your target audience. He highlights the importance...
2024-03-15
10 min
The Digital Insurance Agent
The Blueprint of Success: Generating $120M in Insurance Commissions with Jay Abdulaziz
In this transformative episode of The Digital Insurance Agent podcast, host Carl Willis is joined by the insurance industry titan Jay Abdulaziz, whose remarkable journey has led to generating over $120 million in insurance commissions. This session dives deep into the systems and strategies that have propelled Jay to the pinnacle of success.Carl and Jay unpack the layers of an effective digital marketing strategy, emphasizing the pivotal role of personalized client engagement, innovative lead generation tactics, and the power of leveraging technology to streamline operations. Jay shares his invaluable insights on overcoming common industry challenges, such as...
2024-03-08
22 min
The Digital Remodeler
Unveiling Your Ideal Client
In this enlightening episode of The Digital Remodeler, host Carl Willis delves into the crucial topic of identifying your ideal client in the home remodeling industry. Understanding who your most profitable customer is can dramatically transform your marketing efforts, ensuring they are both targeted and effective. Carl breaks down the process of crafting a detailed customer avatar, guiding listeners through a series of insightful questions designed to pinpoint the characteristics, needs, and desires of the perfect client for your remodeling business.Throughout the episode, Carl shares personal anecdotes and success stories, emphasizing the importance of getting crystal...
2024-03-08
07 min
The Digital Remodeler
Leveraging Virtual Teams for Business Growth with Alex Miranda from Virtrify
In this insightful episode of The Digital Remodeler, host Carl Willis is joined by Alex Miranda, the visionary founder of Virtrify, a pioneering company in the virtual team industry. Together, they delve into the transformative world of virtual teams and their pivotal role in scaling remodeling businesses.As the remodeling industry navigates through evolving market demands and technological advancements, the concept of virtual teams has emerged as a game-changer for business growth and operational efficiency. Carl and Alex explore the practicalities of integrating virtual teams into the remodeling business framework, discussing the benefits, challenges, and strategies for...
2024-03-01
28 min
The Digital Insurance Agent
Leveraging Virtual Teams for Agency Growth: A Conversation with Alex Miranda from Virtrify
In this dynamic episode of The Digital Insurance Agent, host Carl Willis sits down with Alex Miranda, the visionary behind Virtrify, to delve into the transformative power of virtual teams in the insurance industry. As insurance agencies navigate the complexities of the digital age, finding innovative ways to scale and enhance efficiency is paramount. Alex shares his insights on how virtual teams not only offer a solution to common staffing challenges but also unlock new avenues for growth and service excellence.Listeners will be treated to a comprehensive discussion on the strategic integration of virtual teams within...
2024-03-01
28 min
The Digital Remodeler
Leveraging Virtual Teams for Business Growth with Alex Miranda from Virtrify
In this insightful episode of The Digital Remodeler, host Carl Willis is joined by Alex Miranda, the visionary founder of Virtrify, a pioneering company in the virtual team industry. Together, they delve into the transformative world of virtual teams and their pivotal role in scaling remodeling businesses.As the remodeling industry navigates through evolving market demands and technological advancements, the concept of virtual teams has emerged as a game-changer for business growth and operational efficiency. Carl and Alex explore the practicalities of integrating virtual teams into the remodeling business framework, discussing the benefits, challenges, and strategies for...
2024-03-01
07 min
The Digital Remodeler
Building a Lasting Legacy: The Contractor Envy Blueprint - Interview with Kevin Starks,Sr.
In this enlightening episode of The Digital Remodeler Podcast, host Carl Willis sits down with the visionary founder of Contractor Envy, Kevin Starks Sr., to dive deep into the strategies and philosophies behind building a successful, enduring contracting business. Contractor Envy, renowned for its innovative consulting services, empowers local contractors not just to survive but to thrive in the competitive home remodeling industry. Kevin shares his journey from a fledgling contractor to a celebrated consultant, revealing the pivotal moments and decisions that shaped Contractor Envy's mission and methods.Listeners will be treated to a treasure trove of...
2024-02-23
26 min
The Digital Remodeler
Mastering Client Acquisition for Home Remodelers
In this compelling episode of The Digital Remodeler Podcast, host Carl Willis uncovers the secrets to mastering client acquisition, a critical aspect for any home remodeler looking to experience exponential business growth. "Mastering Client Acquisition for Home Remodelers" is dedicated to both those setting ambitious revenue targets and those seeking to refine their methods for attracting high-quality clients.Carl guides listeners through a journey of transformation, offering the ultimate guide to revolutionize your home remodeling business. This episode is packed with strategies, insights, and practical advice on how to stand out in a crowded market, create irresistible...
2024-02-16
13 min
The Digital Remodeler
Strategies for Scaling Your Home Remodeling Business
In this enlightening episode of The Digital Remodeler Podcast, host Carl Willis reveals the essential strategies for scaling your home remodeling business to achieve significant revenue growth. This episode serves as a comprehensive guide for both newcomers to the remodeling industry and seasoned professionals aiming to expand their existing operations. Carl shares a wealth of actionable insights and practical steps designed to fuel growth, deepen market understanding, and harness the full potential of internet marketing strategies.Listeners will gain a thorough understanding of the importance of customer relationship management, strategic networking, enhancing operational efficiency, and mastering financial...
2024-02-09
17 min
The Digital Remodeler
Building a Multi Million Dollar Home Remodeling Company with Nathan Svoboda from Wichita Home Works
Welcome to another enlightening episode of The Digital Remodeler, the go-to podcast for insights and strategies in the home remodeling industry. I'm your host, Carl Willis, and today, we have a special treat for our listeners.Joining us in this episode is Nathan Svoboda, the visionary behind Wichita Home Works, a name that has become synonymous with excellence in home remodeling. Nathan will be sharing his remarkable journey of scaling his startup to a booming business with over $5 million in annual revenue.In our conversation, Nathan dives deep into the strategies and decisions that propelled...
2024-02-02
27 min
The Digital Insurance Agent
AI 2024: Navigating the Future - A Practical Overview for Insurance Agents
In this enlightening episode of "AI 2024: Navigating the Future - A Practical Overview for Insurance Agents," your host, Carl Willis, engages in a captivating conversation with Jonathan Mast, the visionary founder of White Beard Strategies. Join them as they explore the transformative power of AI and its implications for insurance agents in the early days of 2024.Here's what you can expect from this episode, crafted specifically for insurance agents:AI Platforms and Practical Uses for Insurance: Jonathan demystifies the AI landscape by highlighting platforms like Dalle, ChatGPT, Bard, Bing, Perplexity, and Jarvis, and their...
2024-01-15
36 min
The Digital Remodeler
AI 2024: Navigating the Future - A Practical Overview for Home Remodeling Contractors
In this enlightening episode of "AI 2024: Navigating the Future - A Practical Overview for Home Remodeling Contractors," your host, Carl Willis, engages in a captivating conversation with Jonathan Mast, the visionary founder of White Beard Strategies. Join them as they explore the transformative power of AI and its implications for home remodeling contractors in the early days of 2024.Here's what you can expect from this episode, tailored specifically for home remodeling contractors:AI Platforms and Practical Uses in Home Remodeling: Jonathan demystifies the AI landscape by highlighting platforms like Dalle, ChatGPT, Bard, Bing, Perplexity...
2024-01-12
36 min
How to Scale a Business
How Carl Willis's Simplicity Marketing Is Changing the Game
Carl Willis, founder of Simplicity Marketing, shares his diverse journey from his early entrepreneurial inklings to becoming a marketing maven. With a background as varied as financial advising, police work, and pastoral care, Carl brings a unique perspective to business growth and marketing. He discusses the importance of understanding human psychology in marketing, the power of perseverance through tough economic times, and leveraging past experiences as building blocks for success. His insights into tackling fear-based decision making and adopting a counterintuitive approach to business strategy during economic downturns are particularly compelling. Chapters:00:00:00 - Kicking Off: Unveiling...
2023-12-07
22 min
The Digital Remodeler
Building a Brand That Lasts with Russ Glickman from Glickman Design Remodel Build
Join host Carl Willis on another insightful episode of The Digital Remodeler podcast as he sits down with a true legend in the home remodeling industry—Russ Glickman from Glickman Design Remodel Build. With over four decades of experience, Russ brings a wealth of knowledge and expertise to the table, making this episode a must-listen for anyone passionate about transforming homes.In this engaging conversation, Carl and Russ delve into the evolution of the home remodeling industry over the years. From traditional methods to the latest digital innovations, Russ shares his unique perspective on how technology has sh...
2023-11-01
26 min
The Digital Insurance Agent
How to Increase Medicare Supplement Policy Retention with Evan MacGuffie from Medizues
Learn more about Medizues - https://agentbrandingandmarketing.com/medizuesOn this episode of The Digital Insurance Agent podcast, join our host, Carl Willis, as he sits down with the innovative mind behind Medizues, Evan MacGuffie. Dive into Evan's fascinating journey as he unveils the story behind his quest to enhance the retention rate of Medicare supplemental policies. Gain insights into the challenges, triumphs, and the unique solution that is reshaping the landscape of insurance. Don't miss this engaging conversation that delves into the intersection of technology and insurance, only on The Digital Insurance Agent podcast!...
2023-10-27
24 min
The Digital Remodeler
Should You Buy Home Remodeling Leads or Work With a Remodeling Marketing Agency?
In this episode of The Digital Remodeler podcast, we dive deep into the world of home remodeling leads and explore whether it's more beneficial to buy leads or collaborate with a remodeling marketing agency. If you're a contractor or a remodeling business owner looking to generate more leads and grow your client base, this episode is for you!Our expert, Carl Willis, a renowned marketing strategist in the remodeling industry, joins us to shed light on the pros and cons of both approaches. Carl brings years of experience working with contractors and remodeling professionals, helping them navigate...
2023-10-27
07 min
The Digital Insurance Agent
Unlocking Success: The Power of Digital Branding in Insurance Agent Marketing
In this enlightening episode host Carl Willis sits down with Brian Reina, a seasoned expert in the field of insurance marketing, to explore the pivotal role of digital branding in an insurance agent's marketing strategy.In today's tech-driven world, your online presence is your first impression. Brian shares invaluable insights into how insurance agents can leverage digital branding to establish trust, credibility, and a strong connection with their target audience. Discover the secrets to crafting a compelling online identity, one that resonates with potential clients and sets you apart from the competition.Brian Reina delves...
2023-09-18
24 min
The Digital Remodeler
The Power of Digital Branding in Remodeling Contractor Marketing
In this episode, we dive deep into the world of digital branding and its pivotal role in a remodeling contractor's marketing strategy. Our guest, Brian Reina, a seasoned marketing expert, shares invaluable insights on how crafting a strong digital brand presence can set your remodeling business apart in today's competitive market.Host Carl Willis and Brian explore the fundamental aspects of digital branding, including the importance of a consistent online image, the role of social media in brand development, and the impact of user-generated content. Discover how to leverage your unique remodeling projects to create a compelling...
2023-09-18
24 min
The Digital Insurance Agent
How to Protect Your Insurance Agency From Social Media Scams
In this episode of The Digital Insurance Agent podcast, we delve into the critical topic of protecting your insurance agency from the ever-evolving landscape of social media scams. With the rapid growth of social media platforms, scammers have found new avenues to target individuals and businesses, including insurance agencies. Join us as we uncover the various types of social media scams that pose a threat to your agency's reputation, data, and overall security.Our expert, Carl Willis shares invaluable insights, strategies, and practical tips to fortify your insurance agency's defenses against social media scams. S...
2023-05-26
20 min
The Digital Remodeler
Ranking Your Home Remodeling Website on Google
Welcome to another informative episode of The Digital Remodeler! In this episode, we dive into the world of home remodeling and discuss the essential strategies for ranking your website on Google.As a home remodeling professional, it's crucial to have a strong online presence to attract potential clients and stand out from your competition. However, with the ever-evolving landscape of search engine algorithms, achieving a high ranking on Google can be a daunting task.Join us as we explore the key techniques and best practices to optimize your home remodeling website for search engines. Our...
2023-05-10
05 min
The Digital Insurance Agent
Should You Buy Insurance Leads for Your Insurance Agency?
Attention insurance agents! Are you tired of buying insurance leads that don't convert? It's time to consider an alternative - inbound marketing. In this week's episode, we dive into the pros and cons of buying insurance leads and why inbound marketing might be a better solution for your insurance agency. Our guest expert shares tips on website design, content marketing, blogging, search engine optimization, social media marketing, and product videos to help you generate leads with inbound marketing. Join us as we explore the top benefits of using inbound marketing to attract leads and increase brand awareness for your...
2023-04-17
05 min
The Digital Remodeler
Google Local Service Ads for Home Remodeling Companies
In this episode, we dive into the world of Google Local Service Ads and how they can revolutionize the way home remodeling companies advertise their services. Our guest expert shares their insights and experiences with these powerful ads, which appear at the very top of Google search results, making them a valuable tool for attracting new customers.We discuss the benefits of Local Service Ads, including how they can improve your online visibility, increase your credibility, and generate high-quality leads. Our guest also walks us through the process of setting up these ads and provides valuable tips...
2023-04-14
05 min
The Digital Insurance Agent
150 Apps Per Month Through Inbound Marketing - Mike Hanson Case Study
Get ready for an adrenaline-fueled episode of our podcast, as we sit down with Mike Hanson to discuss his agency's groundbreaking success in generating 150 new policy applications every month, all through the power of inbound marketing. In this captivating case study, Mike shares his secrets to success and reveals how his team has mastered the art of attracting and converting leads without resorting to traditional marketing tactics. If you're looking to take your marketing strategy to the next level and achieve unprecedented growth, you won't want to miss this episode! Tune in now to learn from one of the...
2023-04-14
25 min
The Digital Insurance Agent
Developing an Insurance Agency Online Marketing Strategy
Get ready to take your insurance agency to the next level with our latest podcast episode, "Developing an Insurance Agency Online Marketing Strategy". Join us as we delve into the world of online marketing and guide you through the core components that should be present in your insurance agency marketing strategy.We know that creating an effective marketing strategy can be a daunting task, but with the right guidance and understanding of the online marketing ecosystem, you can create a winning strategy that will help your agency stand out in the crowded insurance market.In...
2023-04-10
05 min
The Digital Insurance Agent
How to Build an Email Marketing List for Your Insurance Agency
Get ready for an exciting episode of our podcast, where we'll be discussing one of the most effective ways to grow your insurance agency's online presence - building an email marketing list!In this episode, we'll be covering some essential topics such as the importance of creating valuable content, developing a lead magnet to entice subscribers, and setting up an email automation campaign to keep your list engaged over time. Our expert guests will also provide valuable tips for optimizing your website and social media profiles to encourage visitors to sign up for your email list.
2023-04-07
07 min
The Digital Remodeler
Creating a Home Remodeling Company Marketing EcoSystem
In this episode, we delve into the world of home remodeling company marketing and explore the common misconception that a single marketing channel is enough to grow a business. In reality, customers today take 7-12 steps in their decision-making process, including searching online, evaluating social media presence, and checking reputation.To truly succeed, home remodeling companies need to create a comprehensive online ecosystem around their brand and message. Join us as we discuss the importance of developing a healthy online presence, building a strong reputation, and utilizing various marketing channels to reach a wider audience. Whether you're...
2023-04-07
10 min
The Digital Insurance Agent
Recent Updates To Google Business Profile
In this episode of our podcast, we have the pleasure of hosting SEO Strategist Jason Crabtree, who shares the latest updates that Google has made to your Google Business Profile. As we all know, Google is always making changes, and staying up-to-date is crucial for any business looking to improve their online presence.In this informative and engaging conversation, Jason breaks down the recent changes to Google Business Profile, including the rebranding from Google My Business to Google Business Profile. He also shares insights into how these updates impact businesses and their online visibility.Whether...
2023-04-07
15 min
The Digital Insurance Agent
Garris & Kimberly Wilcox - Insurance Agent Case Study
Welcome to the latest episode of our podcast, where we're thrilled to host the dynamic duo of the insurance world, Garris and Kimberly Wilcox. Join us as they share their journey to success and how digital marketing has played a pivotal role in the growth of their insurance agencies.Through this case study, Garris and Kimberly Wilcox reveal how their strong social media presence has helped them connect with clients, build trust, and ultimately boost their bottom line. From leveraging the latest digital marketing techniques to establishing a solid online reputation, they share their insights and experiences...
2023-04-07
13 min
The Digital Insurance Agent
Free Google Goodies In The Google Marketing Kit
Get ready for an episode of the podcast that is sure to leave you with a smile on your face and a plethora of new marketing tools at your disposal! In this episode, SEO Strategist Jason Crabtree dives into the exciting world of the Google Marketing Kit and all the amazing free Google goodies it offers for your Google Business profile.Join Jason as he takes you on a journey through the various tools and resources available to help you optimize your Google Business profile and improve your online presence. From customizable posters and social media graphics...
2023-04-07
09 min
The Digital Insurance Agent
Does Your Messaging Work?
Get ready to discover the power of effective messaging in our latest podcast episode, "Does Your Messaging Work?" Whether you're a small business owner, marketer, or influencer, your messaging can make or break your success. Join us as we dive deep into the world of messaging and explore its impact on your personal brand or business.In this episode, we'll be examining common messaging mistakes and sharing best practices to help you identify and overcome any roadblocks that may be preventing your messaging from resonating with your audience. You'll gain valuable insights into the importance of clear...
2023-04-07
02 min
The Digital Insurance Agent
How to Grow Your Insurance Agency Online
Welcome to an exciting new episode of our podcast where we'll be delving into the world of insurance agencies and their online growth strategies. If you're an insurance agent looking to take your business to the next level, you won't want to miss this one!In this episode, we'll be discussing the top two methods for promoting an insurance agency online - search engine promotion and social media advertising. Our expert guests will share their insights and experience on how to successfully increase your online presence and grow your business using these powerful tools.We'll...
2023-04-07
10 min
The Digital Insurance Agent
7 Marketing Tips for Captive Insurance Agents to Stand Out
In this episode, we're discussing the seven most essential marketing tips that every captive insurance agent needs to know to stand out from their in-house competition.With the captive insurance industry becoming increasingly competitive, it's vital for insurance agents to have a solid marketing plan in place to showcase their unique value proposition and win over potential clients. Our expert guests will share their proven tactics and strategies that you can implement right away to supercharge your marketing efforts and start seeing results.From developing a compelling brand story to leveraging social media platforms effectively...
2023-04-07
11 min
The Digital Remodeler
How to Optimize the Google Business Profile for Your Home Remodeling Company
In this podcast episode, we dive into the world of Google Business Profiles and how they can benefit your home remodeling company. We explore the various features and tools available on Google My Business that can help you improve your online visibility, attract more leads, and increase conversions.Our expert guest, a seasoned digital marketer with years of experience in the home remodeling industry, shares valuable insights on optimizing your Google Business Profile. We discuss the importance of accurate and consistent information, the role of customer reviews, and the impact of visual content such as photos and...
2023-03-31
05 min
The Digital Remodeler
Home Remodeler Goes From. 1.5M to 4.5M in Revenue With Digital Marketing
In this episode of The Digital Remodeler, host Carl Willis is joined by Nathan Svoboda, the owner of Wichita Home Works. Nathan shares his success story about how he was able to take his business revenues from 1.5M to 4.5M in just 24 months using an inbound digital marketing strategy.Listeners will hear first-hand accounts of how the system helped Nathan to streamline his business operations, optimize his marketing strategies, and ultimately generate more leads and revenue. Carl and Nathan also discuss the importance of investing in the right systems and tools to support business growth and long-term...
2023-03-29
15 min
The Digital Remodeler
Have You Titled Your Home Remodeling Website Correctly?
In this episode, we tackle a critical topic for home remodeling companies: the importance of correctly titling your website. It may seem like a minor detail, but a title tag can make or break your website's ranking on search engines. Far too often, companies simply use their name as their title tag, which can negatively impact their visibility online. We dive deep into the strategies and best practices for crafting effective title tags that boost your website's rankings and increase your online presence. If you're a home remodeling company looking to improve your website's performance, this is an episode...
2023-03-29
02 min
The Digital Remodeler
How to Get Home Remodeling Leads
Welcome to this episode of our podcast, where we dive deep into the world of home remodeling leads. If you're a home remodeling contractor or a business owner looking to expand your clientele, you know just how important it is to have a steady stream of leads.In this episode, we'll discuss the most effective ways to generate leads for your business, from utilizing online marketing tools to building partnerships with other businesses in your industry. Our expert will share his insights and experiences on what works best in today's competitive market.We'll also explore...
2023-03-28
05 min
The Digital Remodeler
Creating a Consistent Brand For Your Home Remodeling Business
Welcome to this episode of our podcast, where we explore the world of home remodeling and design. If you're a home remodeling business owner, you understand the importance of standing out in a crowded market. One of the most effective ways to do so is by creating a consistent brand that sets you apart from the competition.In this episode, we delve into the world of branding and discuss how you can create a brand that resonates with your target audience and helps you build a loyal following. From developing a strong brand identity to creating a...
2023-03-27
03 min
The Digital Remodeler
Creating Multiple Contact Points on Your Home Remodeling Website
Welcome to this episode of our home remodeling podcast, where we dive deep into the world of website design for remodeling businesses. In today's episode, we explore the critical topic of creating multiple contact points on your website, and why it's essential for your business's success.As a remodeling business owner, your website is often the first point of contact for potential clients. It's where they learn about your services, view your portfolio, and ultimately decide whether or not to do business with you. But what happens when a potential client visits your website and can't find...
2023-03-26
03 min
The Digital Remodeler
How to Market a Home Renovation and Remodeling Business Online
In this episode of our podcast, we delve into the world of home renovation and remodeling businesses and explore the various strategies and tactics for effectively marketing them online. If you're a business owner in this industry, you know how important it is to stand out in a crowded market and attract the attention of potential customers. But with so many different channels and platforms available, it can be challenging to know where to focus your marketing efforts.Our guest expert, a seasoned marketing professional with years of experience in the home renovation and remodeling industry, shares...
2023-03-25
06 min
The Digital Remodeler
7 Common Marketing Mistakes that Home Remodeling Companies Make
Welcome to today's episode of our podcast, where we'll be discussing the 7 common marketing mistakes that home remodeling companies often make.Home remodeling can be a highly competitive industry, and it's essential to have a solid marketing strategy to attract customers and grow your business. Unfortunately, many home remodeling companies make mistakes that can hinder their success.In this episode, we'll be covering some of the most common marketing mistakes that remodeling companies make, and how to avoid them. We'll explore topics such as failing to define a target market, neglecting to establish a strong...
2023-03-24
09 min
The Digital Remodeler
5 Ways to Increase Conversions on Your Home Remodeling Website
In this episode, we dive into the world of home remodeling websites and discuss five practical strategies to boost conversion rates. As the online marketplace for home remodeling services continues to grow, it's becoming increasingly important for companies to optimize their website to increase customer engagement and drive conversions.First, we explore the significance of website design and how it can impact a user's experience. From selecting the right colors and fonts to optimizing the layout, we discuss key design elements that can enhance your website's aesthetic appeal and usability.Next, we discuss the importance...
2023-03-24
06 min
The Digital Remodeler
5 Ways to Get More Google Reviews For Your Home Remodeling Business
In this episode of the podcast, we discuss five effective strategies that home remodeling businesses can use to get more Google reviews. We begin by highlighting the importance of online reviews for businesses, especially in the home remodeling industry where customer trust is crucial.Our first strategy is to make it easy for customers to leave a review by providing clear instructions and links on your website, social media profiles, and email signature. We also emphasize the importance of responding to all reviews, whether positive or negative, and using them as an opportunity to engage with customers...
2023-03-24
05 min
The Digital Remodeler
3 Core Components of Your Home Remodeling Marketing Strategy
In this episode of the podcast, we dive into the world of home remodeling marketing and discuss the three core components that make up an effective marketing strategy: SEO, search ads, and social media ads.Firstly, we explore the importance of SEO and how it can help your business get discovered by potential clients who are searching for home remodeling services online. We discuss the key elements of SEO, including keyword research, on-page optimization, and link building, and provide tips on how to optimize your website to rank higher in search engine results pages.Next...
2023-03-24
04 min
Kinell’s Sinister Cinema
KSC 07: Celebrating Bruce Willis w/ Kelly Betz
Sinister Cinema gets deep into the guts of the stranger side of cinema Following Brue Willis' recent retirement announcement, i hollered my boy Kelly Betz so we could celebrate his career and wax lyrical on his impact as an actor Kinell's Sinister Cinema Twitter @sinister_cinema Sinister Cinema IG @sinister.cinema KSC Patreon: https://www.patreon.com/kinellssinistercinema Email: sinistercinemayt@gmail.com Kinell's Socials Twitter: @Colak Instagram: @kinell.laa My profile on Letterboxd https://letterboxd.com/Kinell Music by Blizzard (soundcloud.com/iamblizzard)
2022-04-07
1h 18
Teachable Soul Podcast
Carl Willis: Me And Your Momma
In-Print: Self Published Must ReadsOver the course of the next few months I intend on interviewing and sharing ONLY self-published authors and their books. Writing and publishing a book is a huge deal and should be celebrated. Over the course of the next few months we're going to talk about real stories, their origins, and teachable moments along the way. Carl Willis wrote Me And Your Momma: A Long Story Short You can click the link to buy if you're interested. I met Carl on Clubhouse
2021-01-25
56 min