Shows
Speaking Your Brand: Public Speaking Tips and StrategiesWhat Giving a TED-Style Talk Revealed About Us as SpeakersHave you ever wondered what it really takes to create, practice for, and deliver a powerful TED-style talk - especially one that’s only 8 minutes long? In this episode, I’m joined by Diane Diaz, our lead speaking coach at Speaking Your Brand, as we take you behind the scenes of our recent TED-style speaking experience. We were invited to be part of a live event called ElleX, hosted by a women’s entrepreneurship group at a local college. We had only one week to prepare our full talks for the audition! Dian...2025-06-0926 minSpeaking Your Brand: Public Speaking Tips and Strategies428: How to Keep Momentum in Your Business and Visibility When Everything Feels UncertainDo you feel like hitting pause when everything around you feels uncertain? Whether it's the economy, politics, AI, or just the general state of flux we're all living in, it's easy to feel overwhelmed and unsure of what to do next. You’re not alone - I’ve been feeling it too. In this episode, Diane Diaz and I talk candidly about what we've been noticing in ourselves, our clients, and the conversations we're having behind the scenes here at Speaking Your Brand. Spoiler alert: pausing too long or isolating yourself isn't the answer. I...2025-04-1428 minSpeaking Your Brand: Public Speaking Tips and Strategies426: Every Talk Needs Humor: Here are 5 Ways to Make Your Audience LaughHave you ever wondered if you really need to add humor to your business presentations, keynotes, or conference talks? Maybe you think, I’m just here to share valuable information - why should I try to be funny? Well, in this episode, I’m joined by our lead speaking coach, Diane Diaz, to show you exactly why humor isn’t just a nice-to-have - it’s a must-have. We’re diving into how to use humor effectively in your talks, without forcing corny jokes (unless that’s your thing!). From situational storytelling...2025-03-1913 minSpeaking Your Brand: Public Speaking Tips and Strategies425: The Story You're Most Reluctant to Share is the One You ShouldIs there a story you’re reluctant to share? The one that still makes you cringe a little, that feels raw and vulnerable? That’s probably the exact story you should be telling - not just for your audience, but for yourself. In this episode, I’m joined by Diane Diaz, and we’re pulling back the curtain on our own stories - the ones we’ve hesitated to share. We talk a lot about storytelling in public speaking, thought leadership, and keynotes, but let’s be honest: we often default to the safer storie...2025-02-2414 minSpeaking Your Brand: Public Speaking Tips and Strategies424: Evolving Your Brand is a Must: How to Align Who You Are, Even the Messy PartsWe hear all the time that we should “reinvent” ourselves to stay relevant. Or that we should ignore or dismiss aspects of our careers that no longer seem to “fit” with what we’re doing now. I’m not sure we can truly “reinvent” ourselves, nor should we. Instead, we should embrace how we evolve over time - and actually seek out ways to challenge ourselves to evolve! In this episode, Diane Diaz, our lead speaking coach, joins me for a lively and insightful conversation about the difference between reinvention and evolution. 2025-02-0315 minSpeaking Your Brand: Public Speaking Tips and Strategies419: Using Your Voice and Story for Business Impact with Michelle MassmanIn this episode, our lead speaking coach Diane Diaz speaks with Michelle Massman, a longtime entrepreneur and graduate of our Thought Leader Academy, who shares her journey from “stuck” to “unstoppable” through storytelling and public speaking. You’ll hear Michelle’s candid stories—from launching unexpected ventures like The Culinary Studio to her partnership with a music group—that reveal her resilience and passion for following her intuition. As Diane and Michelle discuss the power of sharing vulnerable stories, Michelle opens up about the anxiety she’s faced and how she’s turned her experiences into speaking topics...2024-11-1140 minSpeaking Your Brand: Public Speaking Tips and Strategies418: Our Thoughts on the 2024 Election Results: Here We Are Once AgainThe election clearly did not go the way many of us wanted. I was on the TV news once again on Election Night and the morning after. The outcome wasn't the shock it was in 2016, but it's profoundly disappointing. Join me and Diane Diaz for this conversation on our thoughts and how we’re moving forward (recorded on Wednesday, November 6 at 11 am EST). We too are sad and frustrated but we also want to remind you of the power of your voice and your community. It's easy to jump to the conclusion that Am...2024-11-0623 minSpeaking Your Brand: Public Speaking Tips and Strategies413: Design and Deliver Workshops that Get You Leads and ClientsWhen you facilitate workshops and presentations for visibility and lead generation, we want to make sure you get the results you’re looking for. It’s perfectly fine to do free or low-cost workshops, as long as the audience aligns with the types of clients you work with, you have an offer that would be of interest to them, AND you’re willing to make that offer. So often, we hear from women that they don’t want to sell at these types of workshops or presentations. But, that’s the reason to do them. Y...2024-10-0730 minSpeaking Your Brand: Public Speaking Tips and Strategies405: Advocating and Using Your Voice for Yourself with Laura Camacho, PhDIf you're a high-performing woman who works in corporate and you’ve struggled to use your voice in an impactful way, this conversation is for you! Our lead speaking coach Diane Diaz sits down with Laura Camacho, PhD, an executive communications strategist and host of the Speak Up podcast. Diane and Laura dive into the realities of climbing the corporate ladder and the common pitfalls that hold many back, particularly women. Drawing from personal experiences and years of coaching, Laura shares actionable insights on overcoming self-sabotage, enhancing visibility, and effectively using your voice in...2024-08-1248 minSpeaking Your Brand: Public Speaking Tips and Strategies401: Strategies for Getting Momentum on the Speaking Circuit with Cindy RoweIf you want to get more speaking engagements, this episode is packed with specific strategies you can use, no matter where you’re at in your speaking journey. Our guest is Cindy Rowe, a professional speaker, owner of a marketing company, and a graduate of our Thought Leader Academy. Cindy has been on fire with her speaking for the past two years, so we invited her back on the podcast to share how she’s been getting momentum on the speaking circuit. Our lead speaking coach Diane Diaz and Cindy talk about: How...2024-07-1543 minSpeaking Your Brand: Public Speaking Tips and Strategies400: Why Introverts Make Great Speakers and Leaders [Executive Speaking Series]Are you an introvert? If so, do you wonder if you are at a disadvantage as a speaker? There’s a common misperception that most speakers are extroverts. But, from my admittedly very unscientific survey, many speakers I know are introverts. We think that as introverts we won’t be as engaging or charismatic or energetic. Perhaps we’ve seen speakers we admire and we assume they’re extroverts. I’m an introvert and I grew up quite shy, yet I found that public speaking was a great way for me to connect with other...2024-07-0837 minSpeaking Your Brand: Public Speaking Tips and Strategies398: Storytelling for Leaders: Crafting Narratives that Inspire and Persuade [Executive Speaking Series]We’re continuing our new podcast series around Executive Speaking! Today we’re diving into storytelling for leaders, especially in a business, corporate, or academic environment. We’ve been led to believe that stories aren’t appropriate in “professional” business or academic environments. But, that’s when stories can be the most impactful! This episode is truly value-packed with actionable insights to elevate your leadership and executive presence through the art of storytelling, as I’m joined by Diane Diaz and Joy Spencer, two of our speaking coaches. Whether you're preparing...2024-06-2450 minSpeaking Your Brand: Public Speaking Tips and Strategies396: Creating a Signature Talk that Attracts Paid Speaking Opportunities with Cherlette McCulloughAre you ready to elevate your speaking game and attract lucrative speaking engagements? Diane Diaz, our lead speaking coach, sits down with one of our clients, Cherlette McCullough, a licensed marriage and family therapist, to delve into the keys to crafting a compelling signature talk that not only resonates with audiences but also leads to paid speaking opportunities. Key Highlights: Cherlette’s Journey: Discover how Cherlette transitioned from community speaking to landing high-paying gigs by refining her presentations and focusing on impactful delivery. Signature Talk Breakdown: Learn the components of Cherlette’s successful signature talk...2024-06-1038 minSpeaking Your Brand: Public Speaking Tips and Strategies395: The Power of Storytelling: Live Signature Talks from Our Thought Leader Academy GradsSharing personal stories are essential for memorable and impactful presentations. How specific should your stories be? How do you connect your story to your overall message and framework? This is exactly what we work on with our Thought Leader Academy clients in their VIP Day to create their signature talk. You’ll hear two of our recent grads, Cindy Ojczyk and Amy Bear, deliver a 10-minute version of the signature talk they created with us, so you can see and hear them in action. We also have a roundtable discussion, led by...2024-06-0330 minSpeaking Your Brand: Public Speaking Tips and Strategies385: Leading with Story in Your Talks [Roundtable]You know how powerful storytelling is in your presentations and talks. How can you go about integrating your stories in a way that truly connects you to your audiences? There is no *one way* to integrate stories into your talks. Your story can be central to your talk or it can be a supporting element. You can play with the timeline of the story - start in the middle and then come back to the beginning later or start at the end. In this episode, our lead speaking coach Diane Diaz...2024-03-2742 minSpeaking Your Brand: Public Speaking Tips and Strategies383: Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 2]You heard half of our latest Thought Leader Academy grads deliver a 10-minute section of their signature talk last week on episode 381, now you get to hear the other three. In this episode, our lead speaking coach Diane Diaz hosts Maria Flynn, Karen Williams, and Brigette Serfaty, PharmD. You’ll hear how they’ve incorporated their thought leadership message, storytelling, humor, and their frameworks into their talks. We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thou...2024-03-2144 minSpeaking Your Brand: Public Speaking Tips and Strategies380: Building Your Speaker Brand Separate From Your Corporate Identity with Sandy RobinsonThe power of women’s voices doesn’t just relate to women who own and run their own businesses; it’s also for women who work in corporate spaces. Building your personal brand and speaker brand separate from your corporate identity can give you a voice and mission that has a greater impact beyond the day-to-day work you do in your job. In this episode, our lead speaking coach Diane Diaz talks with one of our Thought Leader Academy clients, Sandy Robinson. Sandy works in revenue operations and she’s carved a niche for herself...2024-03-1137 min
The Empowering Women PodcastInspiring Inclusive Stories with Carol Cox and Diane DiazABOUT OUR GUESTS: Carol Morgan Cox is the founder and CEO of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platforms. Carol is host of the weekly 5-star rated Speaking Your Brand® podcast and during election seasons serves as a Democratic political analyst on TV news. Carol was named as one of Orlando's Women of the Year in 2021 and has been featured in Forbes. Through her company and content, her mission is to empower more women to find and...2024-03-0856 minSpeaking Your Brand: Public Speaking Tips and Strategies376: Use the Secrets of Comedy for Better Storytelling and Delivery in Your TalksIntegrating humor into your talks can seem daunting or even unimportant, but it's an essential element to use to connect with your audience. Recently, Diane Diaz, our lead speaking coach, delivered a 5-minute stand-up comedy set live on stage (!). You don’t have to add jokes or stand-up routines to your presentations. But, you can learn from the secrets of comedy to improve your storytelling and delivery. Diane and I talk about her experience and what you can take away from it for your speaking, including: What makes something funny Her...2024-02-1935 min
Speaking Your Brand: Public Speaking Tips and Strategies374: Using Your Voice to Create Change in Yourself and Your Industry with Karen WilliamsJoin us for a powerful conversation with Karen Williams, also known as the Black Visual Queen. Karen, a skilled photo director, sat down with our lead speaking coach, Diane Diaz, to talk about her journey from corporate life to entrepreneurship, her advocacy for more diversity in the photography industry, and her experience in crafting her impactful keynote talk during a one-on-one VIP Day. Spoiler alert, her talk went great! In this episode, Karen and Diane talk about: Why and how Karen made the shift from corporate professional to entrepreneur The events that shaped Karen’s pe...2024-02-0540 min
Speaking Your Brand: Public Speaking Tips and Strategies364: Your Stories and Experiences Shape Your Thought Leadership and Signature Talk with Samantha IrwinIf you think your stories and experiences from long ago aren’t relevant to what you do now, what you speak about, and your overall thought leadership message, this conversation will show how much our past experiences shape who we are and reflect what matters to us. Our lead speaking coach, Diane Diaz, sat down with Samantha Irwin, a recent graduate of our Thought Leader Academy and a seasoned entrepreneur with a fascinating journey. In this episode, you'll hear: Samantha's journey from teaching to entrepreneurship, and how these experiences shaped her thought leadership Her ti...2023-12-2124 min
Speaking Your Brand: Public Speaking Tips and StrategiesThe Power of Frameworks: How Sharon Ehrlich Found Her Voice and MessageMany accomplished professional women come to a point in their lives where they struggle to balance their personal and professional responsibilities. Whether it’s their high-pressure career, raising children, caring for aging parents, or all of the above, it can often feel like you lose control over your lives and yourself in the process. On this week’s podcast guest, Sharon Ehrlich, a former hospital administrator, English teacher, and professional at IBM and now an executive coach, and our lead speaking coach Diane Diaz chat about the challenges Sharon faced when she felt she was losing...2023-10-3039 min
Speaking Your Brand: Public Speaking Tips and StrategiesHot Takes: Country Club Feminism, The Barbie Movie, Taylor Swift, & MoreFrom Barbie and the Super Models to Beyonce and Taylor, women and the influence they have on culture and the economy are being seen and talked about everywhere. Since here at Speaking Your Brand we're all about amplifying and championing women's voices and advocating for gender equality, we figured it was time to give our own hot takes. Along with all the positive gains women have made, we know that there has also been a considerable backlash, both culturally and legally, most noticeably in the overturning of Roe v. Wade last year and in the...2023-10-1637 min
Speaking Your Brand: Public Speaking Tips and Strategies350: How to Tell Stories in Your Presentations that Connect to Your Message and AudienceIn the last episode, I talked about connecting your personal brand and your thought leadership Your stories and experiences are integral to both. Your stories connect you with your audience. Have you ever heard a speaker share a story and have one of these reactions: #1: Wow, I really feel connected to what this person is saying. I have a new perspective on my own situation. -OR- #2: Why is this person telling this story? I don't get how this relates to the rest of their content or why I should c...2023-10-0925 min
Speaking Your Brand: Public Speaking Tips and Strategies341: Unearthing Your Unique Message: Discovering What Makes You Stand Out with Judy CarlsonRaise your hand if you’re used to giving presentations chock full of information, facts, and figures? You are not alone! Many of us get comfortable doing this, probably because that’s how we got started as speakers and presenters. But, your audience doesn’t need to hear tons of facts and figures; they need to understand the big picture of your topic, how it relates to them, and what they should do next. This is precisely the evolution that our guest, Judy Carlson, did while she was in our Thought Leader...2023-08-0740 min
Speaking Your Brand: Public Speaking Tips and StrategiesGo from a Good Speaker to a Great Speaker with These 5 Lessons from 'Hamilton' with Carol CoxThis episode airs the week of our 4th of July holiday in the United States, so I thought I’d take this opportunity to re-air one of my favorite episodes. If you want to go from being a good speaker to a great one, there are key elements to infuse into your content and delivery. Three years ago, during the July 4th holiday weekend of 2020, I was at home with not much to do since we were all still in the throes of the COVID-19 social distancing. Luckily, that weekend, “Hamilton: The Musical” (filmed...2023-07-0342 min
Speaking Your Brand: Public Speaking Tips and StrategiesAmplifying Your Personal Brand: Public Speaking as the Ultimate Authority Booster with Carol Cox and Diane DiazWe’re wrapping up our podcast series on personal branding. Today we're diving into how to amplify your personal brand. You've started to define it, you're building it, and now, how can you leverage public speaking to really become a sought-after authority? We're going to explore strategies that work - like how to find speaking engagements that are right up your alley, ways to refine your public speaking skills, and tips on using speaking opportunities to enhance your personal brand. In this episode, Diane Diaz, our lead speaking coach, and I talk...2023-06-2622 min
Speaking Your Brand: Public Speaking Tips and StrategiesStyling Your Personal Brand: Be Comfortable and Confident in Any Room with Solita RobertsWe’re continuing our podcast series on personal branding. Imagine you have a speaking engagement coming up: What do you wear? How does what you wear reflect and reinforce your personal brand? Our guest in this episode is Solita Roberts, who is an image stylist, LinkedIn Top Voice, and in the first class of LinkedIn’s Creator Accelerator Program. Diane Diaz, our lead speaking coach, talks with Solita about: How our style and clothing (and shoes!) connect to our personal brand What to consider when selecting what to wear, whether it’s on sta...2023-06-1942 min
Speaking Your Brand: Public Speaking Tips and StrategiesBuilding Your Personal Brand: Establishing Thought Leadership Online and Offline with Carol Cox and Diane DiazWe’re continuing our new series on personal branding. If you caught our episode last week, we dug deep into defining what a personal brand is. We chatted about how to discover your unique brand, and why it's crucial as a thought leader to sync it up with your audience. Today, we're all about building that brand of yours and establishing your thought leadership, both in the digital world and in person. In this episode, Diane Diaz, our lead speaking coach, and I talk about: How we built our personal bra...2023-06-1231 min
Speaking Your Brand: Public Speaking Tips and StrategiesDefining Your Personal Brand: The First Step to Becoming a Thought Leader with Carol Cox and Diane DiazWe’re kicking off a new series all about personal branding. Do you know you have a personal brand, whether you're aware of it or not? Now more than ever, your personal brand is essential. We're all swimming in a sea of online content, from social media posts to podcasts and videos, and even AI churning out more stuff. How do you stand out in that crowd? How can you connect with the people you most want to connect with so that they understand who you really are, what matters to you...2023-06-0524 min
Speaking Your Brand: Public Speaking Tips and StrategiesIgniting Change by Using Your Voice: How One Instagram Post Turned into a Powerful Movement with Sharon McMahonWe are wrapping up our podcast series on Using Your Voice with a very special guest. Sharon McMahon is a former high school government and law teacher whose Instagram went viral in 2020 (she now has over 1 million followers!) and who is the host of the podcast Here’s Where it Gets Interesting. Sharon is “on a mission to combat political misinformation by sharing non-partisan facts about the US government and democracy.” Our lead speaking coach Diane Diaz is a super fan of Sharon and has been following her since the 2020 election season. Diane...2023-05-2945 min
Speaking Your Brand: Public Speaking Tips and StrategiesThe Journey from Settling to Speaking Up with Kelly Lopez [Use Your Voice Series]Have you ever felt so passionate about something that you experienced and the lessons you learned from it that you thought to yourself “others need to hear about this?” If you’ve ever thought something like this, then you’ll want to hear this conversation with our guest Kelly Lopez. Kelly is a graduate of our Thought Leader Academy and in this continuation of our Use Your Voice series, she talked with our Lead Speaking Coach Diane Diaz about: Her story of going from settling, personally and professionally, to being intentional about her life and work Wh...2023-05-2238 min
Speaking Your Brand: Public Speaking Tips and StrategiesGetting PR and Media with Cheryl Tan [Marketing Series]We’re wrapping up our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients. This episode is all about getting PR and media, which can be an important element of your visibility. Have you ever seen someone you know featured in a television news story and wondered how they made it happen? It’s no secret that public relations efforts like being interviewed on television can ramp up your visibility and grow your reach. But it might feel like a m...2023-04-2445 min
Speaking Your Brand: Public Speaking Tips and StrategiesHow My Thought Leadership Has Evolved with Carol Cox and Diane DiazWe are celebrating 6 years of the Speaking Your Brand podcast! To mark this milestone, I invited Diane Diaz, our lead speaking coach, to interview me. I know you’re going to enjoy our conversation! Diane and I talk about: Why I decided to start a podcast The benefits I’ve experienced (both for the business and personally) How my thought leadership has evolved How podcasting has increased my confidence Vulnerability hangovers And more! About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by o...2023-02-2732 min
Speaking Your Brand: Public Speaking Tips and Strategies311: How to 10x Your Speaking SkillsIf you’re a speaker who has in-person events coming up OR if you’re planning an in-person event, you won’t want to miss this conversation. We held our first in-person client retreat speaking intensive in Orlando, Florida, in April 2022 and it was incredible! We brought 12 women together to practice their speaking delivery skills (on a real stage!) and get professional videography they can use in their speaking reels. I asked two of the women who attended, Betsy Jordyn and Joy Spencer, to join me and Diane Diaz to talk about the experi...2023-01-0930 min
Speaking Your Brand: Public Speaking Tips and StrategiesSpellbinding Storyteller Speaker Archetype with Shannon BumgarnerThis is the fourth and final episode in our series exploring the four speaker archetypes. (You can discover your archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz.) Knowing your archetype will help you to: Create more impactful and memorable presentations Market yourself as a speaker using your strengths Try our recommendations to take your talks to the next level In this episode, we’re talking about the Spellbinding Storyteller speaker archetype with my guest and Thought Leader Academy client Shannon Bumgarner. As a Spellbinding Storyteller:...2022-11-2828 min
Positively Living®: Shame-Free Productivity ConversationsThe Gift of Being Underestimated with Diane DiazText your thoughts and questions!Being underestimated happens to us all. It can feel insulting and mess with our confidence, but it can also be beneficial when we use it to our advantage. This week, episode 129 of the Positively Living Podcast is about the gift of being underestimated!In this episode of the Positively Living Podcast, my guest Diane Diaz shares what it means when others underestimate you and how you can reframe your perception of it and use the space it gives you to create and grow. Diane and I cover the f...2022-10-3136 min
Speaking Your Brand: Public Speaking Tips and StrategiesIntegrating Your Story Into Your Talks with Carol Cox, Diane Diaz, and Joy SpencerHow do you integrate your story into your talk and message? Which story should you choose? This is one of the main areas we work on with our clients in our Thought Leader Academy. Your personal story is one of the essential ingredients for your thought leadership and for your talks, whether you’re delivering a lead generation presentation, a keynote, or a TEDx talk. Join me and our coaches Diane Diaz and Joy Spencer as we talk about: Frameworks you can use to integrate your story The 3 essential ingredients a great st...2022-10-0334 min
Speaking Your Brand: Public Speaking Tips and StrategiesWhat a Speaking Coach Is and When You Need One with Carol Cox and Diane DiazWhat exactly do we do as speaking coaches when we work with our clients? When is the right time for you to work with a speaking coach? In this episode, Diane Diaz, our lead speaking coach, and I talk about: Different types of business and speciality coaches When and why we’ve hired coaches ourselves The purpose of hiring a coach What we do as speaking coaches Some trigger points for when you could benefit from working with a speaking coach About Us: The Speaking Your Brand podcast is ho...2022-07-1830 min
Speaking Your Brand: Public Speaking Tips and StrategiesConnecting Your Ideas into One Message with Cindy RoweHave you ever felt like you have a bunch of ideas and you’re not sure how they’re connected and how to get them into one message? You are not alone! Most of us struggle with this because we’re too close to our own ideas, expertise, and stories. Our guest, Cindy Rowe, owns a marketing agency that works with small businesses. Cindy also has a passion for speaking and for spreading her message around kindness. Cindy joined our Thought Leader Academy in March and worked with our lead speaking coach Diane Diaz i...2022-07-0539 min
Speaking Your Brand: Public Speaking Tips and StrategiesHow to Exceed Expectations as a Speaker at an Event with Jill JaneckeIf you’re going to be speaking at an in-person conference, this episode has some excellent tips on how you can exceed expectations as a speaker to make it a win-win-win for you, the audience, and the event organizer. Our guest is Jill Janecke, who is a mental health counselor and has opened and operates 15 offices in South Dakota. Last year, Jill decided to host a conference for women around mental and brain health and recently held it for a second time. As the organizer, Jill delivered a keynote address and joined our Th...2022-06-2838 min
Enneagram at Work64. How to Successfully Join Someone Else's Team with Speaking Your Brand CEO Carol Cox, Type 5 and Lead Coach Diane Diaz, Type 6Have you been running a business of your own and love your clients and the work you get to do with them, but aren't so in love with the backend tasks of creating funnels, new promotions, accounting, etc. etc. and wish you could just focus on helping people?Inside this interview with Speaking Your Brand CEO, Carol Cox (Type 5), and Lead Speaking Coach, Diane Diaz (Type 6), you'll get an inside look into what that could look like for you, including: what it's like to join someone else's t...2022-06-021h 01
Speaking Your Brand: Public Speaking Tips and StrategiesThe Key to Booking More Speaking Engagements with Sarah Lynn WallaceSpeaking opportunities are increasing as more events and conferences are returning to in-person and organizations are looking to bring in trainers. Now is the time to get prepared and take action. This is exactly what our guest, Sarah Lynn Wallace, has been doing as she’s been going through our Thought Leader Academy this year. Sarah has booked several speaking and training engagements, including paid ones. I asked Sarah to come on the podcast and have a conversation with our lead speaking coach, Diane Diaz, to talk about what has been eff...2022-04-2638 min
Speaking Your Brand: Public Speaking Tips and StrategiesHow to 10x Your Speaking SkillsIf you’re a speaker who has in-person events coming up OR if you’re planning an in-person event, you won’t want to miss this conversation. We held our in-person client retreat speaking intensive a couple of weeks ago in Orlando, Florida, and it was incredible! We brought 12 women together to practice their speaking delivery skills (on a real stage!) and get professional videography they can use in their speaking reels. I asked two of the women who attended, Betsy Jordyn and Joy Spencer, to join me and Diane Diaz to talk about...2022-04-1927 min
Speaking Your Brand: Public Speaking Tips and StrategiesUsing a Signature Talk for Lead Generation with Kelley Carlstrom, PharmDWhat does it look like to create your signature talk and put it out there for the first time? Our guest, Kelley D. Carlstrom, PharmD, did just that a couple of months ago. Kelley recently graduated from our Thought Leader Academy and worked with our lead speaking coach Diane Diaz to create her signature talk for lead generation. Kelley took her new signature talk and presented it as a webinar to promote her program for oncology pharmacists, called the ELO Collaborative. Not only did Kelley get great feedback, she also got e...2022-03-1537 min
Speaking Your Brand: Public Speaking Tips and Strategies3 Ways to Love Your Audience with Carol Cox and Diane DiazWe’re wrapping up the month of February talking about how we as speakers can love our audiences. Why is this important? Because the more connected the people in our audience feel to us and to each other, the more impactful and memorable our presentations and talks will be. And here’s the thing about loving our audiences: it’s about relationship, which is much different from the standard approach to public speaking which tends to put all of the spotlight on the speaker. In this episode, which is the audio from ou...2022-02-2217 min
Speaking Your Brand: Public Speaking Tips and StrategiesTrends in Public Speaking and Thought Leadership for 2022 with Carol CoxHappy New Year! This is the 4th year in a row I’ve done a trends episode for the start of the year. What I mean by trends are not fads or cliches or gimmicks. Trends are like currents or waves of energy that move through our society and affect everything from business and politics and the economy to popular culture and media. How do these trends impact our public speaking and thought leadership? As speakers and leaders, our talks and messages have more of an impact if our audiences can see...2022-01-0420 min
Speaking Your Brand: Public Speaking Tips and StrategiesYear In Review: What Worked, What Didn’t, What’s Next with Carol Cox and Diane DiazWe’re taking you behind the scenes to share what worked, what didn’t, and what’s next for us in the areas of speaking, visibility, and the business in general. Diane Diaz and I talk about: 🎉 10 things we’re celebrating that went well this year ❌ 3 things we tried that did not go as well as we had wanted 💡 5 larger lessons we’re taking from what worked and what didn’t 🎯 3 strategic priorities for next year I encourage you to use this template to reflect on and write down your own w...2021-12-1442 min
Speaking Your Brand: Public Speaking Tips and StrategiesWhat Makes Public Speaking Unique as a Medium with Carol Cox and Diane Diaz [The Medium is the Message Series]Did you know that public speaking is one of the fastest ways that you can establish your expertise, credibility, authority, and thought leadership? Why? Because of the intrinsic benefits being the speaker standing in the front of a room or on a stage conveys, before you’ve even said a word. This in and of itself is one of the best reasons to be a speaker. This is the second episode in a new series we’re doing called “The Medium is the Message.” Each medium/platform we use, whether public speaking...2021-11-1632 min
Speaking Your Brand: Public Speaking Tips and StrategiesCreating Your Body of Work by Noticing Who's Missing with Katrine MarçalWhen you think about your thought leadership, one of the questions to consider is: What is missing in your field/industry? For my guest Katrine Marçal, the question wasn’t only “what” is missing, but “who” is missing and what the consequences have been for all of us. Katrine is a bestselling author on women and innovation and her second book just came out called “Mother Of Invention: How Good Ideas Get Ignored In An Economy Built For Men.” Katrine and I talk about: Why women have been missing from economics The innovations...2021-10-1930 min
Speaking Your Brand: Public Speaking Tips and StrategiesHow to Get Selected as a Speaker by Event Organizers with Sarah SolimanAs the speaking season is ramping up (both virtual and in person) and conferences are planning for next year, how can you stand out and get selected as a speaker? Our guest is Sarah Soliman, who’s the founder of Soliman Productions, a full video content firm that produces videos and also manages and executes hybrid events and full virtual experiences from start to finish. Sarah is also active with MPI (Meeting Professionals International). Sarah and Diane take you behind the scenes to talk about: What meeting planners look for in speakers What kinds of...2021-10-051h 00
Speaking Your Brand: Public Speaking Tips and StrategiesBehind the Scenes of My Recent Keynote with Carol CoxI’m taking you behind the scenes to talk about the recent keynote I delivered, including how the event organizer found me, how I created and prepared for the speech, and how it went the day of. It was my first in-person speaking engagement since before the pandemic and it felt so good to be back at an event! It was in Orlando, where I live, so I was able to invite my mom and sister along with Diane Diaz and some of our clients who also live here. You can see...2021-09-2826 min
Speaking Your Brand: Public Speaking Tips and StrategiesTLA Grads: Evolving from Experts to Thought LeadersHow can you evolve from being an expert to a thought leader? What mindset shift needs to happen and what does thought leadership message and content look like? This episode is the audio from a LinkedIn Live we did recently with two of the women who've graduated from our Thought Leader Academy, Emily Rogers and Jackie Roby. We take you behind the scenes to talk about: What it means to them to be a thought leader The role that vulnerability plays in being a thought leader How they shifted their mindset to...2021-09-1434 min
Speaking Your Brand: Public Speaking Tips and StrategiesThe Power of Being Vulnerable with Your Personal Story with Cyndi ShifrelI know from first-hand experience how hard and scary it can be to be vulnerable sharing a deeply personal story that reveals something that shows you’re not perfect. And I also know how incredibly powerful doing so can be. Not only for those who hear it, but for yourself. This is the journey that our guest Cyndi Shifrel has gone through during the past year, as COVID dramatically impacted her events businesses. As the CEO of two businesses (with nearly 40 employees) and a leader in her community, it wasn’t easy for Cynd...2021-08-1040 min
Speaking Your Brand: Public Speaking Tips and StrategiesPivoting Your Brand and Business into Thought Leadership with Marisol ErlacherHave you been getting the feeling that you’re ready to go bigger with your ideas and message? That you want to have a bigger impact and reach more people? This is what today’s guest, therapist Marisol Erlacher, started feeling last year, as she took part in conversations with other BIPOC (Black, Indigenous, and People of Color) women who were recognizing the role that trauma has played in their leadership development and how it has shown up in their professional lives. Marisol is currently in our Thought Leader Academy and has been working one-on-one with...2021-07-2748 min
Speaking Your Brand: Public Speaking Tips and StrategiesBuild Your Brand with Consistency and Authenticity with Sydney CummingsSydney Cummings is a YouTube sensation with over 1.1 million subscribers, which she built organically over the past 3 years by uploading a new workout every day (talk about consistency!) Recently, Sydney gave a TEDx talk called “Resilience: How to Emerge from your Tragedies Stronger”, which was her first (!) experience with public speaking. Sydney was invited to give the TEDx talk because the organizers at UC Davis heard about her and her story. This is how consistency and authenticity can build your brand and lead to opportunities. Our lead speaking coach Diane Diaz has...2021-05-2545 minSpeaking Your Brand: Public Speaking Tips and StrategiesThe Power of Stories Told by Women (Summit Speeches by Carol Cox & Diane Diaz)In this episode, we’re sharing the opening remarks from our recent Brave. Bold. Beyond. Live Virtual Summit. Listen in for not only the content but also the structure of our speeches. What elements do you notice? Our emcee Amber Hawley kicked off the event and then our lead speaking coach Diane Diaz opened with her speech on how as women we’ve studied our absence and how that has affected our confidence. I then picked up on this thread and talked about the importance of stories told by women, why as women we s...2021-04-1340 minSpeaking Your Brand: Public Speaking Tips and StrategiesIdentifying and Pitching Places to Speak with Carol Cox and Diane DiazAs we get closer to resuming in-person conferences and events later this year (yay!) plus with many groups still doing virtual events, this is a great time to research, identify, and reach out to organizers to get on their roster. What are ways you can do this? How do you know which types of speaking engagements are best for you? This episode is made specifically for you to address these questions and more! This is a mini-training based on the one we do for our clients in our Thought Leader Academy on creating...2021-04-0640 minSpeaking Your Brand: Public Speaking Tips and StrategiesWhy We're #ChoosingWomensVoices - and You Should Too with Carol Cox and Diane DiazLast March 2020, as part of Women’s History Month, I released this episode and our challenge called #ChoosingWomensVoices. This content and challenge is just as relevant today, so this is an excellent opportunity to listen again or to listen for the first time. I’m taking this opportunity myself to audit the podcasts I listen to, the books I read, and the people I follow to make sure there are a preponderance of women’s voices and of diverse women’s voices. This all started towards the end of 2019 when I was listening to a wel...2021-03-1636 minSpeaking Your Brand: Public Speaking Tips and StrategiesMoving Past the Surface to Find Your Deeper Story and Message with Zaribel ClayHave you ever felt like you have a deeper story and message to share with your audience? Perhaps you’re uncertain what it is because it’s hidden under surface content. Or perhaps you know what the deeper story is but you have some fears and doubts about being vulnerable and sharing it. We all have a deeper story and message - and our audiences can benefit when we’re willing to open up. This is exactly what we’ve seen Zaribel Clay do in our Thought Leader Academy during the past few...2021-03-0945 minSpeaking Your Brand: Public Speaking Tips and StrategiesTop Takeaways from Our Speaking CoachesGet ready for a value-packed and heartfelt episode with key takeaways you can use as you think about your thought leadership message and signature talk and putting yourself out there. This is a round table discussion with our speaking coaches who work with our clients in our Thought Leader Academy and with the speakers for our upcoming Brave. Bold. Beyond. Live Virtual Summit. Joining me in this episode are Diane Diaz, Marie Fiebach, and Joy Spencer. We talk about: The shifts we’ve seen our clients go through over the past few mo...2021-03-0243 minSpeaking Your Brand: Public Speaking Tips and StrategiesTrends in Public Speaking and Thought Leadership for 2021 with Carol CoxHappy New Year! This is the 3rd year in a row I’ve done a trends episode for the start of the year. You’d think after what happened in 2020, I’d shy away from projecting trends, but the trends I talked about a year ago surprisingly held up pretty well. (I recap them in this episode.) What I mean by trends are not fads or cliches or gimmicks. Trends are like currents or waves of energy that move through our society and affect everything from business and the economy to popular culture and med...2021-01-0526 minSpeaking Your Brand: Public Speaking Tips and StrategiesThe 4 Types of Talks You Need as a Speaker and Thought Leader with Carol Cox and Diane Diaz [Goals & Planning Series]I talk quite a bit on this podcast about signature talks - why you should have one and what goes into one. Your signature talk is your foundation for your brand message and story. It showcases who you are, what you do, who you do it for, and why it matters. We’ve worked with our clients for the past 5 years to help them create their signature talk, which they’ve used for presentations (in-person and virtually) for brand awareness, lead generation, keynotes, and TEDx talks. In this episode, Diane Diaz and I...2020-12-2935 minSpeaking Your Brand: Public Speaking Tips and StrategiesYear in Review: What Worked, What Didn't, What's Next with Carol Cox and Diane Diaz [Goals & Planning Series]Although 2020 didn’t end up going quite as planned (understatement of the year), there are lessons I’ve taken from it that have made me and Speaking Your Brand as a business stronger and more resilient. In this episode, Diane Diaz and I talk about: The impact COVID had on the business and our plans for the year The value of constraints What worked and what didn’t work this year 5 big lessons from 2020 (these are not the obvious ones) My commitments and strategic priorities What’s coming in 2021 This episode is the first in...2020-12-0140 minSpeaking Your Brand: Public Speaking Tips and StrategiesWhy Our Summit Was the Best Virtual Event Experience People Have Had with Carol Cox and Diane DiazThe live virtual summit that we hosted a couple of weeks ago was a smashing success. Attendees told us that it was the best virtual event they’ve even been to; some even said it was the best event, in person or virtual. And the stats prove it: the average watch time was nearly 3 hours. People told us they planned to pop in for an hour and ended up staying for the entire time! In this episode, we talk about why we think that was. As a speaker, you’ll learn takea...2020-10-2731 minSpeaking Your Brand: Public Speaking Tips and StrategiesOur Opening and Closing Speeches from Our Brave. Bold. Beyond. Summit with Carol Cox and Diane Diaz [Storytelling Series]What an incredible day we had last week for our Brave. Bold. Beyond. live virtual summit! Our speakers truly embodied being brave and bold. There were tears and laughter, mic drops and raised hands. In this episode, you get to hear the audio from my opening keynote and Diane Diaz’s closing speech. (In next week’s episode, Diane and I are going to talk about our takeaways from the summit, to help you as a speaker and as an event organizer, should you decide to host an event as your thoug...2020-10-2035 minSpeaking Your Brand: Public Speaking Tips and StrategiesThe Cure for Vulnerability Hangovers with Carol Cox [Use Your Voice Series]Have you ever had a vulnerability hangover? I know I have, including just last month, along with other times this year after recording particular podcast episodes or writing emails to our list. A vulnerability hangover is that feeling of regret or uncertainty after you share something that’s personal or something that could be considered controversial. I’ve been thinking about vulnerability hangovers as we’re preparing the speakers for our virtual summit that’s coming up live on October 15. I’m in awe of the emotional resonance of the personal stories th...2020-09-2917 minSpeaking Your Brand: Public Speaking Tips and StrategiesBehind the Scenes of Planning Our Virtual Summit with Carol Cox and Diane Diaz [Use Your Voice Series]What’s it like to plan an event in only 8 weeks? We’re about to find out! Our live virtual summit takes place on October 15. Register at https://www.speakingyourbrand.com/summit (it’s free!). This is a one-of-a-kind event: a mix of TED-style 10-minute talks plus panel discussions so you can learn how to craft a stellar speech and build your thought leadership platform. I’ve coached a number of TEDx speakers over the years and love the format of short, impactful talks that center around a big idea and a powerful personal...2020-09-0836 minSpeaking Your Brand: Public Speaking Tips and Strategies[Coaching] Identifying a Container for Your Message and Content with Diane Diaz and Brenda Reiss [Thought Leadership Series]A few weeks ago in episode 184, I talked about the five elements that thought leaders have. One of these elements is what I call a *container* for their message and content. What happens as content creators and speakers is that we create pieces of content here and there. What makes the content more impactful is when there’s a participatory project or initiative, a container, that your audience can get involved with and carry with them, which means it’s more memorable and shareable. In this on-air coaching call, listen in as S...2020-08-2550 minSpeaking Your Brand: Public Speaking Tips and StrategiesMy Journey as a Thought Leader and How We’re Evolving at Speaking Your Brand with Carol Cox [Thought Leadership Series]This episode didn’t go quite as planned. In last week’s episode, we looked at why some speakers become thought leaders - the elements they have in common. I’ve gotten great feedback on that episode, so go back and listen to it if you haven’t already. I decided to do this series on thought leadership because of a client survey we did and a recent conversation I had with my business coach. She pointed out to me that I needed to step up. So, I was planning on sharing...2020-08-1120 minSpeaking Your Brand: Public Speaking Tips and StrategiesYour Voice Can Help Others Break the Silence with Kelli Palfy, Ph.D. [Finding Your Voice Series]In this episode, my guest and I talk about what may be a difficult topic for some of you: sexual abuse and in particular male sexual abuse. We don’t go into detail about the abuse, but I wanted to let you know in case this is an area that is personal to you and you’d rather not listen to our conversation. Even if we’ve never personally experienced sexual abuse or have a close family member who has, this topic can be uncomfortable precisely because it’s not talked about. I’m not one...2020-07-2125 minSpeaking Your Brand: Public Speaking Tips and StrategiesYou Say You Want to be a Thought Leader: What That Really Means & How to Find Your Voice with Carol Cox and Diane Diaz [Finding Your Voice Series]Have you struggled to figure out what to say, whether it's on a social media post or in a presentation? Have you stopped yourself from sharing something because you weren't sure what the reaction would be? Do you feel like there's something deeper, more meaningful, more impactful you want to say, but you haven't quite been able to tease it out? Do you feel stuck in your business and marketing and haven't been able to break through the online noise? As business owners, we're used to being marketers: crafting a message...2020-07-071h 01Speaking Your Brand: Public Speaking Tips and StrategiesThe Work of Anti-Racism as White Women with Carol Cox and Diane DiazThis is a conversation for white women about our role and privilege in a racist and white supremacist society and the work *we* need to do. As Kamala Harris said in a recent tweet: “The deaths of George Floyd, Ahmaud Arbery, and Breonna Taylor are not isolated incidents. They are the result of systematic racism that has existed for generations.” I’ve seen on social media from white women that they’re uncertain and scared about what to say. Yes, it can feel risky to speak up, to say something, to not be silent.2020-06-0233 minSpeaking Your Brand: Public Speaking Tips and StrategiesHosting Your Own Virtual Summit with Dr. Holly TuckerHave you thought about hosting your own virtual summit? We've talked quite a bit for the past few months about the power of hosting webinars, which are typically just you talking to your audience (perhaps with a co-host). Virtual summits, on the other hand, typically bring together a group of speakers on a topic, with you as the host pre-recording the interviews with each speaker and then delivering them all on a particular day for registrants to watch. Hosting your own virtual summit can boost your visibility and brand, build relationships with people i...2020-05-2622 minSpeaking Your Brand: Public Speaking Tips and Strategies5 Types of Webinars You Can Do to Grow Your Business and Visibility with Carol Cox and Diane DiazDo you have a strategy for your webinars? Do you know whether you should make a direct sales pitch on your webinar - or use it to build brand awareness and visibility? What's the difference between presenting to your own audience vs. someone else's? Can you get paid to do webinars? Knowing why you're doing a webinar and what to expect from it can provide clarity around the content to present, give you confidence when delivering it, AND see how it fits into your overall marketing strategy. We covered...2020-05-051h 13Speaking Your Brand: Public Speaking Tips and Strategies[Coaching] Taking Action and Pivoting in Your Business with Virtual Offerings with Amanda J. HillHave you been wanting to add a new offering to your business but haven’t had a chance to yet? As my guest Amanda J. Hill says in our conversation, the current crisis has accelerated her action, from *thinking* for the past year about adding a new offering to *doing* it. This episode is a case study and on-air coaching call on how to quickly pivot and take action to be of service to your clients. About My Guest: Amanda J. Hill founded MaesAwyr in 2015 and leads airport, airspace, capital improvement, and...2020-04-2825 minSpeaking Your Brand: Public Speaking Tips and StrategiesLeveraging Free Speaking Engagements Into Bigger Opportunities with Angela HoskingA question I get asked a lot is: How can I get paid to speak? One of the best ways is to speak and present for free. (This goes for both in-person and online presentations and trainings.) Why speak for free? You build relationships with event organizers who can then recommend you or pay you to speak at future events. You get to know other speakers who recommend you for paid events. You can get video clips of you speaking to showcase your ability to deliver. You become more comfortable and confident...2020-04-2133 minSpeaking Your Brand: Public Speaking Tips and StrategiesReimagining Our Businesses, Industries, and Public Speaking with Carol Cox and Diane DiazWe've been hosting virtual office hours on Zoom for our clients and it's been so good to chat, commiserate about the situation we're all in, and talk about strategies for our businesses. One of the women remarked that she appreciated coming on because none of us was in a state of fear. Instead, we're focused on how we can meet our clients and audiences where they're at and innovate around our businesses. This pandemic and the economic fallout is going to affect the speaking and events business (it already has), which means it’s a...2020-03-3145 minSpeaking Your Brand: Public Speaking Tips and StrategiesHow to Repurpose Your In-Person Presentation into an Engaging Webinar with Carol Cox and Diane DiazHave you attended a boring or poorly done webinar? Tune into this episode to hear webinar audience engagement in action! This episode is the audio from a live webinar we did last week. If you’d like to see the video recording with the slides, register at https://www.speakingyourbrand.com/webinar/. With many of us having speaking engagements and in-person workshops postponed or canceled because of Covid-19, offering webinars or virtual workshops can be an excellent way to provide value to your audience. You don’t have to start f...2020-03-2459 minSpeaking Your Brand: Public Speaking Tips and StrategiesWhy We're #ChoosingWomensVoices - and You Should Too with Carol Cox and Diane DiazI was listening to a well-known, very popular male podcaster a few months ago and he put me over the edge when he said something like this (I'm paraphrasing): "Some people tell me I should have more diverse guests - women and people of color - but I don't think that should be a criteria for who I invite. I want the best person on a given topic no matter their gender or race." And at that moment, I hit stop, unsubscribed, and deleted his show from my podcast app. 🤯 (You'll hear who it was...2020-03-0333 minSpeaking Your Brand: Public Speaking Tips and StrategiesMindset and Negotiation Strategies for Speakers with Latesha Byrd [Mindset Series]Join me for an insightful conversation with my guest Latesha Byrd, a speaker, podcaster, and the founder of Byrd Career Consulting, a consulting agency that provides professional and executive career coaching. Latesha and I talk about: Figuring out what you want to be known for The identity shift that Latesha went through when she left one career to go into an entirely different field Why and how Latesha re-birthed her own brand and what the results have been Mindset strategies we can use to put ourselves out there: “Marry the process, not the outcome” Really good tips...2020-02-2544 minSpeaking Your Brand: Public Speaking Tips and StrategiesDealing with Uncertainty and Fear When Public Speaking [Mindset Series]Public speaking can certainly bring about nerves and uncertainty, whether you’re a new speaker or you’ve been speaking a while and want to try something new on stage or with a larger audience. In this episode, Diane Diaz and I talk about: The improv class we’re taking and what we’ve learned so far that can help you Our own personal experiences of feeling uncertain about new experiences How Diane is approaching hiking part of the Appalachian Trail next year (bears, oh my!) How I’m approaching writing my book proposal and book this year...2020-02-0432 minSpeaking Your Brand: Public Speaking Tips and StrategiesTraits of a Successful SpeakerI’m sharing 7 books and 4 podcast series that have impacted me personally and professionally because they’ve made me think about being a speaker (and an entrepreneur) in a different way. You won’t find these books or podcasts in the business or marketing section. They’re also not about public speaking tips. Instead, they can add depth and dimension to you as a speaker, so you’re more captivating, engaging, and memorable. I’ve listed the names of the books and podcasts below. To hear what I’ve learned from th...2020-01-2824 minSpeaking Your Brand: Public Speaking Tips and StrategiesVisibility Strategies That Get You Noticed with Janice Gassam, Ph.D.What does “being visible” mean? It means being seen and being in public view. As entrepreneurs, we want to be seen, so people know what we do and how we can help them. Visibility strategies, including being a panelist and speaker, posting on LinkedIn, and writing for publications, is what my guest Janice Gassam has successfully done over the past few years (even as an introvert - and we talk about this). From graduating with her Ph.D. in Applied Organizational Psychology to becoming a sought-after speaker and a Senior Contributing Write...2020-01-2136 minSpeaking Your Brand: Public Speaking Tips and StrategiesHow Public Speaking Built My Businesses: Lessons and MistakesPublic speaking has undoubtedly been one of the key factors in building 3 different businesses over the last 18 years. You’ll hear the lessons and mistakes I learned, so you can use speaking effectively and strategically as part of your overall marketing strategy, whether you’re newer in your business or years in. Why does public speaking work so well as an entrepreneur? Being a speaker gives you instant credibility and authority. Putting your message out there gives you invaluable feedback (real-time market research). It generates leads and clients and fast tracks the sales process. It g...2020-01-1430 minSpeaking Your Brand: Public Speaking Tips and StrategiesTrends in Public Speaking for 2020What trends are on the horizon that you can capitalize on to get better speaking engagements and to get better results from them? How can you improve your presentations so the audience raves about you and you get invited to do more (including paid speaking)? How can you be memorable as a speaker? In this episode, you’ll learn 3 trends you can apply to your presentation content and delivery that can make the difference between a so-so speaking engagement and one that makes an impact. After having worked with over 150 clients du...2020-01-0733 minSpeaking Your Brand: Public Speaking Tips and StrategiesBonus: Year in Review: What Worked, What Didn’t, What’s Coming in 2020This is a secret bonus episode - my podcast editor doesn’t know about it, neither does my assistant (shhh!). I had originally planned to do a “year in review” episode, but as early December became mid-December and the holidays were upon us, I got busy and decided to skip it. But, I’ve found myself enjoying listening to other podcasters talk about their year and what worked for them. So, here’s my review of what worked this past year, what didn’t, and what’s coming in 2020. I cover the business, t...2019-12-2841 minSpeaking Your Brand: Public Speaking Tips and StrategiesA Different Way of Setting and Achieving Your Speaking Goals with Carol Cox and Diane Diaz [Goals & Planning Series]Before you ask yourself *what* goals you want to achieve as a speaker, ask yourself *who* do you want to *be* as a speaker and then what do you need to do to become that? Taking on that identity is what will make the goals real to you. This has been so helpful to me because traditional goal setting has never worked that well. I’d make a goal, like guesting on 2 podcasts a month or doing 1 speaking engagement a month. But, I never felt truly motivated to keep pursuing them. I’...2019-12-0340 minSpeaking Your Brand: Public Speaking Tips and StrategiesYou Need to Create a Framework with Carol Cox and Diane Diaz [Frameworks Series]When you hear “Maslow’s hierarchy of needs,” does a shape come to mind? How about “sales funnel?” These are both examples of frameworks. Having a framework is a tremendous asset for your business - you can use it for sales conversations, on your website and marketing materials, and of course for your presentations. Frameworks help us to organize information, visualize a process, and remember it. A framework can be represented by a visual shape (triangle, circle, roadmap), an acronym (e.g., I.D.E.A.L. story ingredients - see epis...2019-11-0540 minSpeaking Your Brand: Public Speaking Tips and StrategiesWhat I've Learned about Being a Leader [Leadership Series]We’re continuing our podcast series on Leadership: what does it mean to be a leader for your audience, your clients, your community, and yourself. In this episode, I share key lessons I’ve learned, including around a recent business decision. To me, being a leader means helping others navigate change, to move from initial resistance and discomfort to understanding, acceptance, and enthusiasm to take new action. As humans, we tend to resist change out of self-protection (fear of the unknown) and desire to keep the status quo (“don’t fix what’s not broken”...2019-10-2917 minSpeaking Your Brand: Public Speaking Tips and StrategiesComparing Political Speeches from Michelle Obama, Elizabeth Warren, and Alexandria Ocasio-Cortez [Storytelling Series]What can we learn from political speeches to apply to our own presentations? Quite a bit! For this episode, we watched speeches given by former First Lady Michelle Obama, Senator and Presidential Candidate Elizabeth Warren, and Congresswoman Alexandria Ocasio-Cortez (known as AOC). I’m joined by one of our speaking coaches Diane Diaz as we talk about the similarities and differences in their speeches, including: Understanding who their real audience is Using certain stories and historical references to relate to their audience The impact of visual imagery when telling a story Repetition of...2019-10-0146 minSpeaking Your Brand: Public Speaking Tips and Strategies7 Reasons Why You Aren’t Getting Paid to Speak with Carol Cox and Diane Diaz [Money Series]As we gain more experience as speakers and build our platforms, many of us want to get paid to speak. But, we don't know where to start - or we're asking to be paid and hearing "it's not in our budget." In this episode, I’m joined by one of our speaking coaches Diane Diaz to talk about 7 reasons why you aren’t getting paid to speak - and what to do to change it. A few of the reasons may seem obvious (not knowing to ask to be paid in the first plac...2019-08-0645 minSpeaking Your Brand: Public Speaking Tips and StrategiesDeconstructing a Keynote: Writing, Preparation, and Delivery with Carol Cox and Diane DiazIn the last episode, I talked about pushing past your speaking plateau - what happens when we get to a certain point in our skillset, it’s a comfortable place, but we’re no longer progressing or challenging ourselves, and I shared some ways you can get past your plateau. That’s where my guest today, Diane Diaz, was in her speaking journey. You may recognize Diane - she’s been on the podcast a couple times this year and she’s one of the speaking coaches here at Speaking Your Brand. Diane does quite...2019-05-0751 minSpeaking Your Brand: Public Speaking Tips and StrategiesHow to Put On a Winning Workshop with Carol Cox and Diane DiazThis episode is jam-packed with what you need to know to put on your own paid workshop. I recently co-hosted a workshop on Personal Branding and Visibility with Diane Diaz, founder of The Brand Teacher and a Speaking Your Brand coach. From deciding on the topic and price to selling seats to determining the agenda, we lay it all out for you, so you can successfully put on your own paid workshop. We talk about: Deciding on the topic and content based on who your ideal clients are and your offer Determining...2019-02-2640 minSpeaking Your Brand: Public Speaking Tips and StrategiesGet More Speaking Opportunities with a Powerful Personal Brand with Diane DiazWe hear the term “personal brand” a lot, but do we know exactly what it means and how to use our personal brand to get more speaking opportunities? Imagine getting requests from organizers to speak at their conferences and events without you having to pitch them and, even better, getting paid speaking engagements. That’s what having a powerful personal brand can do for you. My guest in this episode, Diane Diaz, has experienced exactly that that as she’s built her personal brand both online and offline. We talk about: What...2019-02-0544 minSpeaking Your Brand: Public Speaking Tips and StrategiesGetting Paid to Speak and Negotiating Speaker FeesHow can you get your first paid speaking engagement? How do you figure out what to charge and how to negotiate? In this episode, you’ll hear from 7 women entrepreneurs and speakers who share how they got their first paid speaking engagement. I also share how I got my first paid gig for Speaking Your Brand and how I got paid to be a political analyst on TV news. There are lots of great reasons to speak for free and I speak for free several times a year for: Brand awareness Credibility bu...2018-05-1536 minSpeaking Your Brand: Public Speaking Tips and StrategiesWhy You Shouldn't Sell from the Stage - and What to Do InsteadEpisode 59: Have you heard the phrase “sell from the stage”? The idea is that you pitch your programs and products to the audience at the end of your presentations. If you’ve been doing speaking engagements, you know it takes time, effort, energy, and sometimes money (especially when travel is involved), so it’s understandable that you want to get a return from it. However, when preparing your presentations and delivering them to your audience, “selling from the stage” is the wrong approach - and I’m going to explain why in this episode. 2018-03-0623 minSpeaking Your Brand: Public Speaking Tips and Strategies[Coaching] Taking Your Speaking to the Next Level with Diane DiazDiane Diaz is the founder of The Brand Teacher and a self-described brand geek. She worked in the corporate world for 15 years doing marketing and branding and now teaches branding classes at the same university where I teach, which is how I met Diane 8 years ago. Diane has been doing speaking engagements during the past year at local networking groups and is now ready to take her speaking to the next level. In this episode, Diane and I strategize about how she - and you - can do that. We talk about: How branding...2017-02-2344 min
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix253: [On Air Coaching] How to Target Your Ideal Client with Diane DiazHow do you choose the type of client or customer to target when you are attracting multiple avatars? Natalie coaches Diane Diaz from The Brand Teacher through choosing her Ideal Client so she can focus her messaging, content and social media efforts. Diane Diaz is a full-time University Professor who teaches branding and branding strategies. Diane also works with individuals and corporations to help employees create their own personal brand with branding workshops. Providing a professional look across social media platforms to bring professionalism to both the corporation and individual is crucial to succeed as a pr...2017-02-1649 minThe BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix253: [On Air Coaching] How to Target Your Ideal Client with Diane DiazHow do you choose the type of client or customer to target when you are attracting multiple avatars? Natalie coaches Diane Diaz from The Brand Teacher through choosing her Ideal Client so she can focus her messaging, content and social media efforts. Diane Diaz is a full-time University Professor who teaches branding and branding strategies. Diane also works with individuals and corporations to help employees create their own personal brand with branding workshops. Providing a professional look across social media platforms to bring professionalism to both the corporation and individual is crucial to succeed as a pr...2017-02-1649 min