Shows
Digitalk ArkitechsDigitalk Arkitechs | Episode 9 - Why the Right Talent Is Your Best Marketing StrategyIn this episode of DigiTalk Architects, Carolina interviews Jonathan Raud, co-founder of Resourceful Talent Group. They discuss the evolution of talent acquisition, the impact of talent on brand growth, and the importance of understanding marketing roles in recruitment. Jonathan shares insights on defining type A talent, identifying unicorn talent, and the challenges in talent acquisition. He emphasizes the role of competitive sports in business, the importance of marketing in finding talent, and offers advice for small and medium businesses on navigating hiring and scaling.#talentacquisition #brandgrowth #marketingroles #unicorntalent #competitivesports #remotework #smallbusinessadvice #recruitmentstrategies #high-impacthiring #digitalmarketing2025-07-0735 min
Digitalk ArkitechsDigitalk Arkitechs | Episode 8 - The 3 Words That Can Rewire Your LifeIn this episode, Karen Wright from PASS Breathe Proceed shares her journey from a corporate career to becoming a wellness entrepreneur. She discusses the importance of stress management, the role of breathwork in reducing stress, and the challenges of marketing in the digital age. Karen emphasizes the need for personal branding and community engagement while navigating the entrepreneurial landscape. She offers valuable advice for aspiring entrepreneurs, highlighting the significance of pausing and reflecting on one's journey to create meaningful change.2025-06-2442 min
Digitalk ArkitechsDigitalk Arkitechs | Episode 7 - Building Profitable Businesses with Strategy, Not StressIn this conversation, Cherise, a fractional CFO, discusses the importance of aligning financial management with marketing strategies for small businesses. She emphasizes the need for automation tools to shift from reactive to proactive financial management, the significance of budgeting for marketing efforts, and the advantages of paid advertising. Cherise also shares insights on knowing when to hire support and the importance of a tailored content strategy across different platforms. In this engaging conversation, Charese from Financial Fancy and Carolina from Digital Arkitechs discuss the importance of investing in personal and professional growth, the significance of marketing strategies, and the...2025-06-1654 min
Digitalk ArkitechsDigitalk Arkitechs | Episode 6 - The Future of Patient EngagementIn this conversation, Vasanta from Lotus Spring shares her journey from anthropology to healthcare investment banking and ultimately founding her own advisory firm. She emphasizes the importance of long-term sustainability in healthcare businesses, particularly in behavioral and women's health. Vicenta discusses the challenges faced by healthcare companies in scaling, the need for a balanced approach between marketing and operations, and the significance of identifying real market gaps. As a solopreneur, she also highlights the role of AI tools in enhancing business efficiency and the necessity for continuous adaptation in a rapidly evolving technological landscape. In this conversation, Carolina and...2025-06-0437 min
Digitalk ArkitechsDigitalk Arkitechs | Episode 5 - The Secrets to Consistent Client Growth with Marc MawhinneyIn this conversation, Carolina and Marc Mawhinney discuss the challenges and strategies for coaches in acquiring clients and growing their businesses. Marc shares his journey from real estate to coaching, emphasizing the importance of organic growth and content creation. He introduces his three pillars of success: podcasting, community building, and email marketing, and highlights the significance of providing value to clients. The discussion also covers insights gained from podcasting and the importance of community engagement in building a successful coaching business. In this conversation, Marc Mawhinney shares insights on building engaging communities, the importance of pricing strategies for coaches...2025-05-2246 min
Digitalk ArkitechsDigitalk Arkitechs | Episode 4 - The Story Behind Hour of Champions with Steven WernerIn this episode, Carolina interviews Steve Warner, a former bond trader turned coach and author, who shares his journey from the chaotic trading floors of the Chicago Board of Trade to founding the Hour of Champions. Steve discusses the challenges he faced during the credit crisis, his battle with medication, and how he transformed his life through spirituality and personal growth. He also delves into the unique approach of his book, which combines storytelling with actionable principles for success, emphasizing the importance of knowing one's story and delivering messages with love. Steve offers insights on decision-making in business and...2025-05-2241 min
Digitalk ArkitechsDigitalk Arkitechs | Episode 3 - Unlocking Business Growth with Tyrone Rainmaker MathesonIn this conversation, Tyrone Rainmaker Matheson shares his extensive experience in business development, focusing on strategic partnerships. He discusses his journey from leadership development to helping B2B businesses grow through effective partnerships. Tyrone emphasizes the importance of understanding the true nature of partnerships, leveraging internal assets, and the role of AI in identifying opportunities. He also shares a case study of a partnership that had both successes and failures, highlighting key lessons learned. In this conversation, Tyrone "Rainmaker" Matheson discusses the importance of strategic partnerships for businesses of all sizes, particularly small businesses with limited resources. He emphasizes...2025-04-1436 min
Digitalk ArkitechsDigitalk Arkitechs | Episode 1 - Mastering Sales: Insights from Glenn PoulosIn this conversation, Glenn Poulos shares insights from his extensive experience in sales, emphasizing the importance of relationship-building over transactional approaches. He discusses key principles from his book, including the significance of being proactive in sales interactions, the power of three in messaging, and the necessity of maintaining a human touch in an increasingly digital world. The dialogue also explores effective closing techniques and the critical collaboration between sales and marketing teams to enhance prospecting and networking efforts. In this insightful conversation, Glenn Poulos discusses the importance of humanizing communication in an age of automation, the value of respecting...2025-04-0744 min
Digitalk ArkitechsDigitalk Arkitechs | Episode 2 - The Power of Profiling with Tom ReillyIn this conversation, Carolina and Tom Reilly discuss the intersection of sales and marketing, focusing on the importance of profiling and neuroscience in understanding customer behavior. Tom shares his extensive experience in sales consulting and explains how emotional drivers influence decision-making. They explore real-world applications of profiling in small and medium businesses, the accessibility of these techniques, and the ethical considerations that come with them. The discussion also touches on the role of AI in enhancing sales strategies and the necessity of personal connections in the sales process. In this conversation, Tom Reilly discusses the integration of AI in...2025-04-0741 min
Beyond The Firewall - The Business BytecastEpisode 2 - Marketing Trends for 2025 with Carolina McCullochSummaryIn this episode of Beyond the Firewall, Erez Zevulunov interviews Carolina McCulloch, founder of Digital Arkitechs. They discuss the evolution of digital marketing, the unique value proposition of Carolina's firm, and the challenges businesses face in today's marketing landscape. The conversation covers strategies for small businesses, the impact of AI on marketing, the importance of video content, and budgeting for marketing efforts. Carolina emphasizes the need for businesses to adapt to changing marketing trends and to view marketing as an investment rather than an expense.TakeawaysDigital Arkitechs focuses on automation...2025-03-1357 min