Shows
Pricing Heroes: The Retail Pricing Podcast for Practitioners & ExecutivesFrom Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline CooksonIn this episode of Pricing Heroes, we speak with Caroline Cookson, Founder of Cookson Partners and former Global Strategy and Analytics Leader at Brown-Forman. With more than 15 years of experience in finance, brand strategy, and commercial leadership, Caroline has helped shape pricing strategies for world-class spirits brands including Jack Daniel’s, Glendronach, and Gin Mare. Caroline shares how pricing can connect brand positioning, consumer psychology, and retail execution — and why fairness, transparency, and values-led decision-making are becoming the new foundation of effective pricing leadership.Key Topics:How pricing bridges finance, brand identity, and consumer perc...
2025-11-1936 min
A Woman's Guide to Starting FiresEP 20: Caroline Cookson: The secrets of strategic pricingIn this conversation, Caroline Cookson shares her journey into the world of pricing consultancy, emphasising the importance of values led pricing strategies for small and medium sized businesses. She discusses the emotional challenges women face when pricing their work, the psychological aspects of pricing, and the significance of building a business that prioritises flexibility and inclusion. Caroline also highlights the ripple effect of correct pricing on business growth and the importance of overcoming people-pleasing tendencies in entrepreneurship. Her vision for the future includes helping values-driven businesses thrive while maintaining a fun and inclusive...
2025-10-0252 min
Roll Call PodcastTeach, Coach, Live:The Triple Threat in Boarding SchoolsRC005 Teach, Coach, Live: The Triple Threat in Boarding Schools Dr. Greg Martin is a history teacher and Upper School Dean at Perkiomen School in Pennsburg, PA. He is a published author that has spent countless hours writing and advocating on the ideas of teaching, coaching, and living in boarding schools and the viability of this trifecta in today's modern teaching society. He earned his Ed.D. from Drexel University, a Bachelor’s degree in Political Theory from Wheaton College, and a Master’s degree in European History from Western Connecticut State University. ...
2019-10-201h 01
Roll Call PodcastTeach, Coach, Live:The Triple Threat in Boarding SchoolsRC005 Teach, Coach, Live: The Triple Threat in Boarding Schools Dr. Greg Martin is a history teacher and Upper School Dean at Perkiomen School in Pennsburg, PA. He is a published author that has spent countless hours writing and advocating on the ideas of teaching, coaching, and living in boarding schools and the viability of this trifecta in today's modern teaching society. He earned his Ed.D. from Drexel University, a Bachelor's degree in Political Theory from Wheaton College, and a Master's degree in European History from Western Connecticut State University. ...
2019-10-201h 01
Seriously...The Death of IllegitimacyIllegitimacy once meant you were a 'bastard'. The MP Caroline Flint wants to know what the word 'illegitimate' means now.Caroline has always been open about her unmarried Mum having her when she was 17 years old and that she had her first son before she got married. Caroline describes her own family's story as a Catherine Cookson novel. There are suspicions that her widowed great-grandmother had an illegitimate child. Her grandmother's older sister had an illegitimate child during WW1 with an American soldier who was brought up as though his mother was his sister.She...
2018-02-091h 00