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Showing episodes and shows of
Caroline Cookson
Shows
Show Up and Be Heard
How to price with confidence, with Caroline Cookson
How to price with confidence, with Caroline CooksonSeason 9, Episode 78: Show Up and Be HeardToday’s episode of the podcast is an interview with Caroline Cookson, pricing expert and advocate for small business owners confidently charging what they’re worth.Caroline shares actionable advice and mindset shifts to help you feel empowered in your pricing decisions.BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:How to set your prices strategically from the startWhen and how to raise your prices with confidenceHow to approach disc...
2026-03-10
38 min
20 minutes with...
CAROLINE COOKSON
Margins are tightening, customers are more price-sensitive and costs continue to rise across the retail supply chain. In that environment, pricing has become one of the most important - and often misunderstood - decisions retailers make.In this episode, Caroline Cookson speaks to Eimear Andersen about the psychology, strategy and practical realities of pricing in today’s retail landscape. Drawing on a career that spans finance, strategy and commercial leadership at global spirits company Brown-Forman, Caroline explains why many businesses fall into the trap of chasing volume rather than protecting value and why cutting prices too qu...
2026-03-06
26 min
Pricing Heroes: The Retail Pricing Podcast for Practitioners & Executives
From Brand Positioning to Shelf Price: How to Build Consumer-Centric Pricing Strategies with Caroline Cookson
In this episode of Pricing Heroes, we speak with Caroline Cookson, Founder of Cookson Partners and former Global Strategy and Analytics Leader at Brown-Forman. With more than 15 years of experience in finance, brand strategy, and commercial leadership, Caroline has helped shape pricing strategies for world-class spirits brands including Jack Daniel’s, Glendronach, and Gin Mare. Caroline shares how pricing can connect brand positioning, consumer psychology, and retail execution — and why fairness, transparency, and values-led decision-making are becoming the new foundation of effective pricing leadership.Key Topics:How pricing bridges finance, brand identity, and consumer perc...
2025-11-19
36 min
A Woman's Guide to Starting Fires
EP 20: Caroline Cookson: The secrets of strategic pricing
In this conversation, Caroline Cookson shares her journey into the world of pricing consultancy, emphasising the importance of values led pricing strategies for small and medium sized businesses. She discusses the emotional challenges women face when pricing their work, the psychological aspects of pricing, and the significance of building a business that prioritises flexibility and inclusion. Caroline also highlights the ripple effect of correct pricing on business growth and the importance of overcoming people-pleasing tendencies in entrepreneurship. Her vision for the future includes helping values-driven businesses thrive while maintaining a fun and inclusive...
2025-10-02
52 min
Explore High Quality Audiobook Titles Today
Angela Carter presents The Angela Carter BBC Radio Drama Collection
Please visit https://thebookvoice.com/podcasts/1/audiobook/486877 to listen full audiobooks. Title: The Angela Carter BBC Radio Drama Collection Author: Angela Carter Narrator: James Anthony Rose, Susannah Clapp, Roisin Conaty, Lewis Fiander, Ariyon Bakare, Jessica Raine, Full Cast, Fiona Shaw, Anton Lesser, Andrew Sachs Format: Unabridged Audiobook Length: 9 hours 42 minutes Release date: June 17, 2021 Ratings: Ratings of Book: 3 of Total 2 Ratings of Narrator: 3 of Total 1 Genres: Fairy Tales & Folklore Publisher's Summary: Angela Carter was one of the most important writers of the 20th Century. A pioneer of British magical realism, her work was...
2021-06-18
9h 42
Access Your Favorite Digital Audiobooks Today
The Angela Carter BBC Radio Drama Collection [Written by Angela Carter]
Please visit https://thebookvoice.com/podcasts/1/audiobook/486877 to listen full audiobooks. Title: The Angela Carter BBC Radio Drama Collection Author: Angela Carter Narrator: James Anthony Rose, Susannah Clapp, Roisin Conaty, Lewis Fiander, Ariyon Bakare, Jessica Raine, Full Cast, Fiona Shaw, Anton Lesser, Andrew Sachs Format: Unabridged Audiobook Length: 9 hours 42 minutes Release date: June 17, 2021 Ratings: Ratings of Book: 3 of Total 2 Ratings of Narrator: 3 of Total 1 Genres: Fairy Tales & Folklore Publisher's Summary: Angela Carter was one of the most important writers of the 20th Century. A pioneer of British magical realism, her work was...
2021-06-17
9h 42
Roll Call Podcast
Teach, Coach, Live:The Triple Threat in Boarding Schools
RC005 Teach, Coach, Live: The Triple Threat in Boarding Schools Dr. Greg Martin is a history teacher and Upper School Dean at Perkiomen School in Pennsburg, PA. He is a published author that has spent countless hours writing and advocating on the ideas of teaching, coaching, and living in boarding schools and the viability of this trifecta in today's modern teaching society. He earned his Ed.D. from Drexel University, a Bachelor’s degree in Political Theory from Wheaton College, and a Master’s degree in European History from Western Connecticut State University. ...
2019-10-20
1h 01
Roll Call Podcast
Teach, Coach, Live:The Triple Threat in Boarding Schools
RC005 Teach, Coach, Live: The Triple Threat in Boarding Schools Dr. Greg Martin is a history teacher and Upper School Dean at Perkiomen School in Pennsburg, PA. He is a published author that has spent countless hours writing and advocating on the ideas of teaching, coaching, and living in boarding schools and the viability of this trifecta in today's modern teaching society. He earned his Ed.D. from Drexel University, a Bachelor's degree in Political Theory from Wheaton College, and a Master's degree in European History from Western Connecticut State University. ...
2019-10-20
1h 01
Seriously...
The Death of Illegitimacy
Illegitimacy once meant you were a 'bastard'. The MP Caroline Flint wants to know what the word 'illegitimate' means now.Caroline has always been open about her unmarried Mum having her when she was 17 years old and that she had her first son before she got married. Caroline describes her own family's story as a Catherine Cookson novel. There are suspicions that her widowed great-grandmother had an illegitimate child. Her grandmother's older sister had an illegitimate child during WW1 with an American soldier who was brought up as though his mother was his sister.She...
2018-02-09
1h 00