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Carswell Gould

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No Stupid QuestionsNo Stupid Questions172. Is Marriage Worth It?Can long-term relationships do more harm than good? Where is the line between intimacy and codependence? And should we all try to be more like Mike’s parents? RESOURCES:"A Record-High Share of 40-Year-Olds in the U.S. Have Never Been Married," by Richard Fry (Pew Research Center, 2023)."Divorce Skyrocketing Among Aging Boomers," by Sharon Jayson (AARP, 2023)."Don’t Let Love Take Over Your Life," by Faith Hill (The Atlantic, 2023)."Marriage Provides Health Benefits – and Here’s Why," by Libby Richards, Melissa Franks, and Rosie Shrout (The Conversation, 2023)."The Benefits of Diversifying Your Social Portfolio...2023-11-1936 minLet\'s Talk South Coast PodcastLet's Talk South Coast PodcastWhat Will The Future Of Work Look Like?In episode eight of our second series of Let’s Talk South Coast, our host Nella Pang is joined by ChatGPT to talk about the impact AI and new technologies are having on the future of work and what businesses, government and educators can do to ensure no one is left behind.What you’ll hear about in this episode: The impact AI is having on the world of workHow companies are leveraging AIThe importance of upskilling within an ever changing marketHow companies can benefit from the adoption of AI and other techn...2023-02-1514 minAPM PodcastAPM PodcastNew approaches to lessons learned – capturing the right lessons in the right wayIn this episode, hosted by Project journal editor Emma De Vita, we explore why getting lessons learned right is incredibly important to project success. We also look at the main challenges around lessons learned, what knowledge you should aim to capture and how to best share it. As APM’s Body of Knowledge 7th Edition makes clear, knowledge is intangible and complex. It encompasses much more than documents or information. It exists in people and can be tacit and difficult to express. What’s more, a supportive culture in which knowledge and learning are valued is essential for...2021-06-2546 minMarketing on the CouchMarketing on the CouchEpisode 8: Data Visualisation With Rob HarrisData visualisation describes any effort to help people understand the significance of data by placing it in a visual context. Huge amounts of data are transformed into easily digestible formats that can be used to communicate complex ideas and patterns, which help businesses evaluate data to show performance.Data visualisation is becoming a valuable tool for marketers, as it easily conveys data to mass audiences and can streamline client reports.In this edition, we spoke to our own art director, Rob Harris, about data visualisation. Rob told us why data visualisation is so important, how he...2017-07-0612 minMarketing on the CouchMarketing on the CouchEpisode 7: Supporting start-ups with Kevin Baughan of Innovate UKInnovate UK works with people, companies and partner organisations to find and drive the science and technology innovations that will grow the UK economy. Since 2007 it has committed over £1.8 billion to innovation, matched by a similar amount in partner and business funding. It has helped more than 7,600 organisations with projects estimated to add more than £11.5 billion to the UK economy and create 55,000 extra new jobs. In this edition, Luke spoke to Innovate UK’s chief development officer, Kevin Baughan about how it supports UK start-ups, the programmes it offers and the current trends in British innovation scene. Carswell Gould is a bi...2017-06-2712 minMarketing on the CouchMarketing on the CouchEpisode 7: Supporting start-ups with Kevin Baughan of Innovate UKInnovate UK works with people, companies and partner organisations to find and drive the science and technology innovations that will grow the UK economy.Since 2007 it has committed over £1.8 billion to innovation, matched by a similar amount in partner and business funding. It has helped more than 7,600 organisations with projects estimated to add more than £11.5 billion to the UK economy and create 55,000 extra new jobs.In this edition, Luke spoke to Innovate UK’s chief development officer, Kevin Baughan about how it supports UK start-ups, the programmes it offers and the current trends in British innovation scen...2017-06-2212 minMarketing on the CouchMarketing on the CouchEpisode 6: Making awesome Angel Investors with the UK Business Angels AssociationThe UK Business Angels Association (UKBAA) is the national trade association for angel and early-stage investment, representing over 160 member organisations and around 18,000 investors. Business angels in the UK collectively invest an estimated £1.5 billion per annum and are therefore the UK’s largest source of investment for startups and early-stage businesses seeking to grow.UKBAA’s members include angel networks, syndicates, individual investors, early-stage VCs, equity crowdfunding platforms, accelerators, professional advisers and intermediaries. UKBAA acts as the voice of the angel investment community and strives to build and connect the angel investment ecosystem so as to ensure a coherent lands...2017-06-0811 minMarketing on the CouchMarketing on the CouchEpisode 5: Insights into Innovation with Fred Jones of Uber UKUber is the travel app that disrupted an entire industry, and one of the fastest growing start-ups ever and has been hailed as a benchmark for small tech firms to aspire to.The company doesn't sit still and is constantly innovating within it's own business model. In the latest episode of Marketing on the Couch. Luke spoke to Fred Jones Uber’s head of cities for UK and Ireland about its plans for future innovations, its presence in the UK and his work for the company.Music: "Halter Top" by Podington Bear, used under CC BY / Cu...2017-05-1510 minMarketing on the CouchMarketing on the CouchEpisode 4: Marketing Automation With Zaynab BostanMarketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.Started in the early 90s, marketing automation is currently used for email automation, contact and sales automation and more recently campaign automation. With advancements in artificial intelligence, marketing automation is expected to broaden even further in the coming years, and to be able to be used for some of the more complicated tasks that marketers have to take on.In this...2017-04-2109 minMarketing on the CouchMarketing on the CouchEpisode 3: Live from Venturefest South part 2: Investing and InnovatingThe team has been celebrating the successful launch of the inaugural Venturefest South, which took place on Thursday 9 March, with a hugely successful one-day event that saw over 500 innovators, entrepreneurs and investors descend upon the magnificent Winchester Guildhall.The event aimed to bring together these three ‘tribes’ to demonstrate tech innovations, pitch for funding and discuss ideas collaboratively to shape business growth in the region. Speakers from Uber, Innovate UK and Innovation People delivered keynotes, which inspired attendees with stories of disruptive business models and building the right team for their businesses.Over the course of the...2017-04-1009 minMarketing on the CouchMarketing on the CouchEpisode 2: Live from Venturefest South part 1: Meet the KeynotesThe team has been celebrating the successful launch of the inaugural Venturefest South, which took place on Thursday 9 March, with a hugely successful one-day event that saw over 500 innovators, entrepreneurs and investors descend upon the magnificent Winchester Guildhall.The event aimed to bring together these three ‘tribes’ to demonstrate tech innovations, pitch for funding and discuss ideas collaboratively to shape business growth in the region. Speakers from Uber, Innovate UK and Innovation People delivered keynotes, which inspired attendees with stories of disruptive business models and building the right team for their businesses.Over the course of the...2017-03-2208 minMarketing on the CouchMarketing on the CouchEpisode 1: Digital marketing strategy with Gareth MillerDigital marketing has started to dominate the industry over the last few years and for many brands it has become an indispensable and efficient tool to increase brand awareness, drive sales and connect with customers. For Carswell Gould digital marketing is a key component for many of its client’s campaigns, and strategic director Gareth Miller spoke to Luke Thomas about how the agency has been using it, its pitfalls and the where it is going in 2017. Music: "Halter Top" by Podington Bear, used under CC BY / Cut down from original2017-02-2813 minMarketing on the CouchMarketing on the CouchEpisode 1: Digital marketing strategy with Gareth MillerDigital marketing has started to dominate the industry over the last few years and for many brands it has become an indispensable and efficient tool to increase brand awareness, drive sales and connect with customers.For Carswell Gould digital marketing is a key component for many of its client’s campaigns, and strategic director Gareth Miller spoke to Luke Thomas about how the agency has been using it, its pitfalls and the where it is going in 2017.Music: "Halter Top" by Podington Bear, used under CC BY / Cut down from original2017-02-2813 min