Shows
Social UniversityWe’re Loving It: Favorites We Brought with Us Into 2025These days our phones are practically an extension of ourselves, and the apps within them are essential to our daily lives. This month, we’re sharing the love – specifically, the apps and programs we adore and brought with us into 2025. We have compiled a list of favorites from the entire Social U team, so you know these tools are tried, tested, and truly valuable. Let’s dive right in!In this episode, we will talk about these important topics:01:18 Canva (Paid Version)02:20 StreamYard04:44 Descript06:15 Opus06:28 Google Drive07:13 Slack08:12 Asana09:25 Toggl...
2025-02-2715 minSocial UniversityGetting the Brand Back TogetherIn today's crowded marketplace, your brand is your most valuable asset. It's more than just a logo; it's the identity and story of your company, what sets you apart from the competition, and what resonates with your target audience. As a social media manager or small business owner, understanding and investing in your brand is crucial for success.In this episode, we will talk about these important topics:00:52 What is a Brand?01:33 Benefits of Rebranding05:30 When is it Time to Rebrand? 08:44 Logos: What to Do and What Not to Do16:00 LinkedIn 18:57 Ti...
2025-02-0614 minSocial UniversityFinding Your Perfect Match: Choosing the Best Social Media Platform for Your BusinessAs a small business owner, you wear many hats. Marketing can feel overwhelming, especially when it comes to social media. With platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok, it can be tempting to try to be everywhere at once. However, spreading yourself too thin can be counterproductive.The key is to identify the best social media platform for your specific business needs and target audience. This will allow you to focus your efforts and maximize your return on investment.In this episode, we will talk about these important topics:03:00: Understanding Your Audience is...
2025-01-3030 minSocial UniversitySelf-Audit Your Social Media in 5 Easy StepsIn the dynamic world of social media, consistent growth and engagement require a proactive approach. A self-audit is essential for any business looking to optimize its social media presence and ensure it's effectively reaching its target audience. This in-depth review allows you to analyze your current strategies, identify areas for improvement, and refine your approach for maximum impact.In this episode, we will talk about these important topics:00:50 TikTok Update02:19 Step 1 - Goal Setting03:30 Step 2 - Content Audit04:58 Step 3 - Audience Analysis06:23 Step 4 - Technical Check08:37 Step 5 - Platform Analysis
2025-01-2311 minSocial UniversityTikTok Ban Pivot PlanThe potential ban of TikTok has been a major topic of discussion, and the situation is rapidly evolving. While a court has temporarily blocked the ban, it's crucial for businesses to be prepared for the possibility of losing access to this popular platform.In this episode, we will talk about these important topics:01:18 The Ban 01:30 Legal Challenges 04:54 Potential Impact06:55 Download Your Content 07:44 Explore Alternative Platforms08:38 Stay InformedTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Clic...
2025-01-1610 minSocial UniversityTrends and Predictions for Social Media in 2025As we wrap up 2024, it's time to start thinking about what the new year will bring to the world of social media. This year has seen some significant shifts, and experts are already making predictions for 2025.In this episode, we will talk about these important topics:01:09 The Rise of Micro-Influencers02:36 The Return of Public Forum03:53 Experimental Marketing05:25 Unscripted and Authentic Content 13:55 The Comeback of Instagram (Maybe?)14:42 The Rise In Trust of Influencers 15:40 The Reign of Video16:30 The Importance of Employee Advocacy 16:57 The AI Dilemma 17:56 Social Responsibility To...
2024-12-2621 minSocial UniversityBest Moments of Social Media 2024In last week’s podcast, we celebrated local businesses that we love! This week, we are switching our focus back to social media. Let’s talk about some of the best moments of social media in 2024. Take some time to enjoy these before the new year! In this episode, we will talk about these important topics:01:47 Massachusetts Cafe02:55 Goat Named Mr. Joshua03:44 Trending Moms are Leaving Gift Cards05:41 Art Historian Discovers Long-Lost Portrait06:51 ‘Shy’ Senior Lands Modeling Career08:28 700 Cats Rescued11:54 YouTuber ‘MrBeast’ Just Removed 17,000 Tons of Ocean Trash13:11 Fishing with Andy
2024-12-1226 minSocial UniversityBusinesses We're Thankful ForDescriptionIn last week’s podcast, we celebrated apps, programs, and websites that make our lives easier. This week, our gratitude turns to something closer to home: local businesses. We’re giving shout outs to some incredible businesses in our communities. Let’s shout out Birmingham businesses—the heart of where I am today.In this episode, we will talk about these important topics:01:13 Celebrating Birmingham’s Food Scene03:28 Retail Therapy: Local Shops to Love04:44 Service-Oriented Stars08:28 Local Giving: Nonprofits Making a DifferenceTo get a FREE Content Ca...
2024-11-2817 minSocial UniversityThanks For Everything: Apps, Programs, and Websites we Love 1DescriptionAs we embark on a month of gratitude, it’s a perfect time to spotlight the digital tools that enrich our daily lives and make work more manageable. At Social U, our team thrives on efficiency and cost-effectiveness, and we’ve curated a list of apps, programs, and websites that are indispensable to us. Here’s a glimpse into our toolkit and why we’re so thankful for these resources.In this episode, we will talk about these important topics:01:21 Essential Apps for Content Creators02:57 Video Editing Made Easy...
2024-11-2117 minSocial UniversityGiving Back: Thanking Clients, Vendors, & Donations for NonprofitsDescriptionAs we head into a season of gratitude, it’s the perfect time to reflect on the ways we can show appreciation, not only personally but in our businesses as well. Expressing thanks doesn’t have to wait for Thanksgiving—it can be part of our workplace culture year-round, strengthening relationships with both our team and clients. Here are some actionable ways to incorporate appreciation into your business practices.In this episode, we will talk about these important topics:01:57 Public Recognition02:31 Personalized Thank You Notes02:52 Small Tokens of App...
2024-11-1421 minSocial UniversitySocial Media Horror Stories of 2024DescriptionIn this podcast, we’re diving into some of the biggest recent social media horror stories. It’s essential to learn from these public mistakes, especially with social media’s power to amplify every blunder. For new listeners, we are Social U, where we share weekly social media tips and insights. This year was particularly challenging for many brands and personalities, highlighting the importance of understanding and adapting to public sentiment.In this episode, we will talk about these important topics:01:57 Tone-Deaf Crisis Responses02:56 Insensitive Publicity Stunts04:34 Misleading Advertising05...
2024-11-0715 minSocial UniversitySocial Media Nightmares: Mistakes to Avoid!DescriptionOctober is in full swing, which means it’s spooky season—a time to discuss nightmares. But today’s blog isn’t about haunted houses or ghosts. Instead, we're diving into social media nightmares that can haunt small business owners, nonprofits, and even large companies. These common mistakes can derail your online efforts if not addressed, but the good news is they’re avoidable. Below, we explore the top 15 social media mistakes to steer clear of.In this episode, we will talk about these important topics:01:19 Ignoring Your Social Media Analytics01:50...
2024-10-3115 minSocial UniversityCreepy Encounters: Dealing With Online TrollsDescriptionSocial media has transformed how businesses interact with customers, offering them the chance to build strong online communities. However, not every interaction is positive, and negative comments or encounters with online trolls can happen to any business. Navigating negative feedback while maintaining professionalism can be tricky, but with the right strategies, you can turn challenges into opportunities for growth. Here's a detailed look at how to handle negative comments, manage online trolls, and maintain your brand's reputationIn this episode, we will talk about these important topics:01:18 Stay On Top of...
2024-10-2412 minSocial UniversityHaunting Holiday ContestsDescriptionHoliday contests! As the holiday season rapidly approaches, it’s time to focus on how you, as a small business owner or nonprofit, can take advantage of holiday contests to boost your brand.Let’s dive into the details of running successful social media contests, from the benefits to the practical steps, and why it’s an excellent strategy for the holiday season.In this episode, we will talk about these important topics:01:38 Benefits of a Social Media Contest?03:51 How to Run a Successful Contest
2024-10-1718 minSocial UniversitySpooktacular Halloween Content IdeasDescriptionAs Halloween approaches, social media platforms light up with festive content that both delights and engages audiences. Whether you're a small business owner, a marketer, or simply someone looking to make an impact online, Halloween is the perfect opportunity to inject some seasonal fun into your content strategy. In this blog, we'll explore creative and effective Halloween-themed ideas to boost engagement, grow your online presence, and delight your audience. Let’s dive into these spooktacular content ideas!In this episode, we will talk about these important topics:02:41 Physical and Digital Decorations...
2024-10-1014 minSocial UniversityDeck The Halls: Creating a Holiday StrategyDescriptionAs a small business owner, the holiday season is just around the corner, and now is the perfect time to start planning. With only 3 months left until Christmas, it’s critical to create a holiday strategy that aligns with your business goals. Whether your aim is increased sales, enhanced brand awareness, or philanthropic efforts, a well-thought-out plan can lead to success during this pivotal time of year. In this post, we'll discuss why the holidays matter for your business and how to craft an effective strategy that boosts engagement and sales.In this episode, we...
2024-10-0319 minSocial UniversitySchool is in Session: Online Education Sources For Small BusinessesDescriptionRunning a small business can be overwhelming, especially when you wear multiple hats: social media manager, accountant, salesperson, and more. To help you manage the challenges, we’ve compiled a list of top online education resources that will help you grow your skills and expand your business knowledge. Whether you’re a solopreneur or a small business owner, these resources offer valuable insights into marketing, leadership, and personal development.In this episode, we will talk about these important topics:01:21 Podcasts to Boost Your Business Knowledge06:46 Books to Elevate Your Business Skills11:46 YouT...
2024-09-1216 minSocial UniversityPaid Ads vs Organic Posting: How to Know What Works for Your BusinessDescriptionIn the dynamic world of social media marketing, understanding whether to invest in organic posts or paid ads can significantly impact your business. Both methods have their merits, but knowing when and how to utilize each can make all the difference. Let’s break down the pros and cons of organic versus paid social media posting to help you make informed decisions.In this episode, we will talk about these important topics:1:27 What Is Organic Social Media Posting?2:44 Benefits of Organic Posting4:49 How to Optimize Organic Posting9:42 What Is Paid So...
2024-09-0514 minSocial UniversitySocial Media ROI: How to Know if Your Efforts are Paying OffDescriptionSocial media is one of the most powerful tools for businesses to reach their audience. But with so much effort being poured into creating content, engaging with followers, and managing multiple platforms, a crucial question arises: how do you know if your social media efforts are paying off? How do you gauge if all your hard work is translating into meaningful engagement, click-throughs, or conversions? In this blog, we'll explore how to effectively measure your social media ROI (Return on Investment) and ensure that your strategies are working to your advantage.In this episode...
2024-08-2814 minSocial UniversityHooked: Creating Content People Cant ResistDescriptionCreating engaging content remains a top priority for businesses and content creators alike. As we navigate through 2024, it's crucial to understand the latest trends and strategies that can help you captivate your audience and stand out in the crowded online space. In this blog, we'll delve into some of the most effective types of content, trending strategies for 2024, and tips on how to create content that not only attracts but retains your audience's attention.In this episode, we will talk about these important topics:1:19 Understanding 2024 Content Trends2:22 The Power of Video Content
2024-08-2223 minSocial UniversityCaptivating Captions: How to Get Noticed on Social MediaDescriptionAre you heavily invested in using social media to grow your small business but struggling to get the engagement you desire from your posts and captions? If this sounds familiar, you're not alone. Crafting the perfect caption that captivates your audience and drives engagement is an art. Today, we’re going to explore the world of captivating captions, why they matter, and how to optimize your social media strategy to get noticed.In this episode, we will talk about these important topics:0:55 The Role of Character Count 1:50 Why Does Character Count Matter?...
2024-08-1521 minSocial UniversityPodcast Like a Pro With Becky Johnson: Must Know Basics to Start Your PodcastDescriptionWhether you're a seasoned podcaster or just starting out, Becky is going to discuss invaluable tips and tricks to help elevate your podcasting game. From naming your podcast, learning the right equipment, and engaging your audience, we've got you covered. Get ready to take your podcasting skills to the next level and make your voice heard in the ever-growing world of podcasts.In this episode, we will talk about these important topics:1:00 Types of Podcast Formats 2:52 Why Have a Podcast?4:55 Most Popular Podcast Genres 5:45 Podcast Topics8:34 Naming
2024-08-0830 minSocial UniversityInstagram Best Practices: Suggestions Based on our 14 Years of ExperienceDescriptionIn the dynamic world of social media, Instagram stands out as a powerhouse platform for businesses and individuals alike. However, navigating the maze of recommendations and best practices can be overwhelming. Let's dive into Instagram strategies, separating the ideal from the realistic, and provide you with actionable insights to boost your presence on this visual-centric platform.In this episode, we will talk about these important topics:0:32 Instagram's Recommendations2:49 Realistic and Ideal Approaches4:08 Best URL4:36 Hashtags 6:30 Captions vs. Comments for Hashtags7:26 Hashtag Resources8:36 Post Consistently 10:05...
2024-08-0115 minSocial UniversityBeyond Likes and Shares: How to Spark Real Community EngagementDescriptionAs a small business owner, you've likely experienced the frustration of consistently posting on social media without seeing the engagement you desire. It's time to shift your focus from merely accumulating likes to building a sustainable, long-lasting community that will grow alongside your company. In this post, we'll explore effective strategies to spark real community engagement and take your social media presence to the next level.In this episode, we will talk about these important topics:0:55 What Has to Be True?3:32 Be Transparent4:45 Stories6:09 Keep It Simple6:26...
2024-07-2513 minSocial UniversityDo More with Less: The Power of Repurposing ContentDescriptionAs content creators and business owners, we've all experienced burnout at some point. The constant demand for fresh content can be overwhelming, leaving us feeling creatively drained and struggling to keep up. But what if there was a way to do more with less? Enter the world of content repurposing – a strategy that can help you streamline your content creation process and maintain a consistent online presence without constantly reinventing the wheel.In this episode, we will talk about these important topics:2:14 Reusing Short-Form Videos Across Platforms3:00 Crossposting on Social Media 4:11 Tr...
2024-07-1819 minSocial UniversityCrafting Professional Videos With Expert Lighting and AudioDescriptionAs a small business owner, you've likely heard that incorporating video into your marketing strategy is critical for success. However, figuring out how to produce high-quality video content can be daunting. Today, we’ll dive into the essentials of audio and video equipment to elevate your marketing materials without breaking the bank.In this episode, we will talk about these important topics:0:43 Why Lighting and Audio Matter1:47 iPhone vs. Android3:10 StreamYard6:03 Laptop Stand 7:40 Iphone Holder8:48 Microphones11:10 Lighting12:37 Publicizing Your PodcastTo get a FR...
2024-07-0416 minSocial UniversityEdit Like a Pro: Apps and Programs for Video Editing!DescriptionIn the modern digital landscape, video content reigns supreme. From emails to social media and blogs, incorporating video into your marketing strategy is essential. But why is video so pivotal, and how can you ensure that the videos you create are of the highest quality? Let's get into the importance of high-quality video content and explore five top-notch video editing apps that can help you produce professional-grade videos, regardless of your skill level.In this episode, we will talk about these important topics:1:07 Why High-Quality Video Matters2:02 Effective Brand Storytelling3:28 Accessibility
2024-06-2713 minSocial UniversityBreaking News: Social Media EditionDescriptionWe’re here to help you stay updated on the latest happenings in social media so you don’t have to. Today, we're going to discuss breaking news across all platforms. We also have a huge announcement coming to you at the end of July! In this episode, we will talk about these important topics:0:44 Larger Brands and Free Marketing 1:21 Adobe Terms of Service 2:58 The Future of TikTok in the US5:56 Pinterest's Growth and Opportunities6:20 YouTube's Innovative AI Tools7:19 Meta's New AI Tool and Subscription Services12:23 Upcoming Featu...
2024-06-2016 minSocial UniversityThe Power of Video: A Social Media Game-ChangerDescriptionVideo is critical to your success online. It's the way it is—people trust you more, connect with you more, and relate to you more through video. Nobody explains your product better than you do. Video has been a trend for years and is here to stay. In this blog, we will discuss the different forms of video and why it's critical for your marketing strategy. In this episode, we will talk about these important topics:1:56 The Power of Video 3:04 Types of Video Content 8:53 Platform Specific StatsTo get a
2024-06-1319 minSocial UniversityLive Q&ADescriptionEvery Wednesday morning at 10 a.m. Central, we dive into social media and marketing tips, tricks, and trends. Today’s blog is a bit different as we hosted a live Q&A session—it was a complete “ask me anything” opportunity. So, in this blog, we will dive into some fantastic questions asked by those looking to enhance their social media presence and share valuable insights!In this episode, we will talk about these important topics:1:24 When Is It Time to Hire?3:25 Common Mistakes and How to Avoid Them?5:26 How to Know You...
2024-06-0623 minSocial UniversityDigital Detoxing: Why Unplugging MattersDescriptionAs small business owners, we're constantly inundated with notifications, emails, messages, and the ever-present temptation to stay glued to our screens. In our fast-paced, always-connected world, it's easy to fall into the trap of feeling like we need to be available 24/7. However, this constant connection can take a toll on our mental health, productivity, and overall well-being. That's why it's crucial to intentionally unplug and embrace the art of digital detoxing.In this episode, we will talk about these important topics:1:24 What's Digital Detoxing?1:43 How to Plan6:27 Steps to Disconnect10:14...
2024-05-3016 minSocial UniversityResource Roundup: Local and Online Mental Health ResourcesDescriptionAs many of you know, balancing mental health and social media presence can be a challenging feat, but it’s not impossible. Taking care of your mental health is crucial, whether you're a small business owner, a parent, or anyone else trying to navigate our always-connected world. As the saying goes, you have to put on your own oxygen mask before assisting others. Prioritizing self-care allows you to be at your best for those who depend on you. In this blog, we’ll list a wealth of resources specifically designed to support your mental health, many of w...
2024-05-2319 minSocial UniversitySetting Limits, Breaking FOMO: A Guide to Healthy Social MediaDescriptionSocial media has made it incredibly difficult for many people to maintain good mental health. It's hard to stay neutral, not compare yourself to others, and not experience FOMO - the fear of missing out. FOMO refers to the perception that others are having more fun, living better lives, and experiencing better things than you are. It stems from a deep sense of envy and can have a tremendously negative impact on your self-esteem. Since May is Mental Health Month, now is the perfect time to discuss setting limits and getting rid of FOMO to stay...
2024-05-1615 minSocial UniversityBehind the Filters: Navigating Imposter Syndrome in Social MediaDescriptionImposter syndrome can strike at any career stage, creeping in after a promotion, big achievement, or new challenge. Research shows it disproportionately affects women and other marginalized groups. Throughout this month, we'll explore various strategies for maintaining mental health online. Today, we'll dive into a common phenomenon known as impostor syndrome.In this episode, we will talk about these important topics:1:31 Understanding Imposter Syndrome2:31 Recognizing the Signs5:16 Dealing with Imposter Syndrome8:26 Changing Your Inner Dialogue11:34 Seeking SupportThe Imposter Syndrome by Dr. Valerie Young
2024-05-0913 minSocial UniversitySpring Cleaning Your Website: A Fresh Start OnlineDescriptionYou have a website, but is it really working for you? Let's find out. Many businesses neglect to keep their websites up-to-date and optimized, which can really hurt their online presence and ability to connect with customers. Just like an annual spring cleaning for your home or office, it's important to periodically refresh and tidy up your website. Let's talk about it! In this episode, we will talk about these important topics:0:54 Check Your Domain and Hosting2:20 Address Technical Basics3:09 Test On All Browsers3:41 Check Your Links4:39 U...
2024-05-0215 minSocial UniversitySpring Cleaning Your Content: Maximize Your Impact With What WorksDescriptionAs the season changes and we welcome the freshness of spring, it's also a great time to give your social media content a thorough cleaning. Just like decluttering your home, cleaning your content means getting rid of what's not working and focusing more on what is. Let's dive into some key strategies to spring clean your content and make your social media presence more effective.In this episode, we will talk about these important topics:0:48 Define Your Goals 1:45 Understanding Analytics 4:08 Focus on Video Content 5:40 Showcase Your Brand Values
2024-04-2514 minSocial UniversityTidy Up Your Professional Image: Spring Cleaning Your LinkedInDescriptionSpring is here, and it's time for a refresh – not just for your home or office, but for your online presence as well. In this digital age, your LinkedIn profile serves as your virtual business card, and keeping it up-to-date and compelling is crucial for professional success. Today, we'll delve into the art of spring cleaning your LinkedIn profile, ensuring it shines brightly and attracts the right opportunities.In this episode, we will talk about these important topics:0:59 Completing Your Profile 1:25 Customizing Your URL 2:18 Optimize Your Cover Art and Headshot4:12 Cr...
2024-04-1816 minSocial University#SpringCleaning: Revive Your Hashtag GameDescriptionSpring is in the air, and with it comes the annual ritual of spring cleaning. While you're busy decluttering your home, don't forget to give your social media presence a fresh look too. One area that deserves special attention is your hashtag strategy. Hashtags are a crucial tool for increasing visibility and engagement on social media platforms. However, using them effectively requires a thoughtful approach. Here's a comprehensive guide to spring cleaning your hashtag game across various platforms.In this episode, we will talk about these important topics:0:57 LinkedIn1:34 Instagram3:08 Twitter
2024-04-1116 minSocial UniversityLevel up Your Email Game: Templates and MetricsDescriptionEmail marketing is a vital component of any successful business strategy in today's digital age. However, simply sending out emails haphazardly is not enough to ensure effective communication with your audience. In this post, we'll explore the benefits of using email templates, understanding key metrics, and creating a well-structured email that drives engagement and conversions.In this episode, we will talk about these important topics:1:14 Understanding Email Terminology7:26 Why Use Email Templates9:01 Crafting a Effective Email TemplateTo get a FREE Content Calendar: Click HERE
2024-04-0417 minSocial UniversityStop Vanishing in Inboxes! How to Get Emails OpenedDescriptionEmail marketing remains a crucial tool for small businesses to connect with their audience. With the ever-changing landscape of social media and the potential for platforms to go down, having a way to directly contact your followers is imperative. But, how do you ensure that your emails stand out in a crowded inbox? Let's dive into some strategies to boost your email open rates.In this episode, we will talk about these important topics:0:53 Understanding Email Open Rates 2:01 Choosing the Best Email Platform3:20 Cleaning Your List7:44 Crafting Compelling...
2024-03-2816 minSocial UniversityEmail List Building 101: Grow Your CommunityDescriptionIf you're running an online business, having an email list is critical. Why? Because until you have someone's email, they aren't really your lead - you're just renting their attention from Facebook, Instagram, or wherever they follow you. Once you have their email, that connection truly belongs to you. Building an email list allows you to nurture relationships with potential customers and sell to them directly. But how do you actually grow that list? Here are the top 10 ways:In this episode, we will talk about these important topics:1:19 Choose the...
2024-03-2118 minSocial UniversityWhy have an email list? Small effort, big rewards.As a small business owner, you're likely wearing multiple hats and barely finding the time to stay on top of your social media posts, let alone delve into email marketing. However, neglecting email marketing could be a costly mistake for your business. In this post, we'll dive into the critical reasons why you need an email list, how to build and grow your email list, and how it can significantly benefit your business.In this episode, we will talk about these important topics:Why Email Marketing MattersHow to Build and...
2024-03-1412 minSocial UniversityTraining we Love: Continued Education Opportunities we SupportDescriptionIn a world where industries are constantly evolving, staying ahead requires more than just experience—it requires continuous learning. Whether you're a business owner, a manager, or an employee, investing in continuing education is crucial for personal and professional growth. In this blog post, we'll explore the importance of continuing education and provide you with valuable resources to help you and your team stay informed and competitive.In this episode, we will talk about these important topics:0:39 Why Continuing Education Matters2:34 Why Continuing Education Matters for Your Team
2024-03-0714 minSocial UniversityWhy We're Head Over Heels For Video ContentIf you haven't embraced video in your marketing strategy, 2024 is the year to do so. Video is here to stay, and if you don't include it in your plan, it's going to hurt your business sooner rather than later. In this blog post, we will dive into the why, what, and how of using video in your business strategy.In this episode, we will talk about these important topics:0:55 Why Video Matters1:23 The Benefits of Video4:25 Types of Video Content7:18 Benefits of Going Live9:21 Tips for Creating Engaging Videos14:46 2024...
2024-02-2918 minSocial UniversityAI For The Win! Why we Love Smart SolutionsIn today's digital world, artificial intelligence (AI) has become an integral part of our social media experience. Every social media platform utilizes some form of AI to function, dictating what content surfaces first in our feeds, moderating comments and content to improve the user experience, and suggesting accounts and content we might like. As a business owner, understanding and leveraging AI can be crucial for uncovering insights about your audience, predicting which types of content will perform best, and ultimately improving your overall social media marketing efforts.However, navigating the world of AI can be challenging, as...
2024-02-2209 min2024-02-2118 minSocial UniversityBusinesses That Have Our Hearts This FebruaryWelcome to love month! This month is all about celebrating the things we love, and today, we're shining a spotlight on businesses and nonprofits that have captured our hearts. Throughout this blog post, we'll cover various categories, including food and dining, retail, services, and nonprofits, highlighting some of the gems found in Birmingham, Alabama, and beyond.In this episode, we will talk about these important topics:1:16 Food and Dining4:08 Retail5:47 Services11:29 CommunityTo get a FREE Content Calendar: Click HERETo see the video: Click HERE
2024-02-1519 minSocial UniversityNew Year, New Connections: Building a Stronger CommunityDescriptionThe importance of building a strong and healthy community cannot be overstated in the business and entrepreneurship world. Whether you're navigating the online landscape or engaging in face-to-face interactions, fostering a community around your brand is not only good for business but also essential for long-term success. In this blog post, we will discuss the significance of community building, explore the benefits it brings to your business, and provide practical strategies for both online and offline growth.In this episode, we will talk about these important topics:1:24 Enhancing Engagement1:59 Fostering Trust...
2024-02-0820 minSocial UniversityThe Top 10 Must Have Tools for 2024DescriptionHaving the appropriate tools at your disposal is essential for success if you want to attain and maintain organizational management. In this blog post, we'll explore a comprehensive list of must-have tools for 2024, covering categories such as organization, time management, content creation, and personal development. Whether you're an entrepreneur, content creator, or someone looking to enhance their personal and professional life, these tools are designed to streamline your workflow and boost productivity.In this episode, we will talk about these important topics:1:15 Organization Tools5:41 Time Management Tools9:09 Content Creation Tools
2024-02-0119 minSocial UniversityThe Map for 2024 Success: Building a Content Calendar From ScratchDescriptionSmall business owners often find themselves wearing multiple hats, with time being one of their most valuable assets. Effective planning and organization are crucial to ensuring that they make the most of their time. In this blog post, we will delve into the importance of a social media content calendar for small businesses, its benefits, and a step-by-step guide on how to create one.In this episode, we will talk about these important topics:0:48 What is a Social Media Calendar?1:15 Why is Planning Crucial?2:10 Start with an Audit3:38 Verify...
2024-01-2518 minSocial UniversityNew Year, New Audits: Resetting Your Profile for the New YearDescriptionYour brand identification is greatly influenced by your social media presence in the ever-evolving world of digital marketing. To ensure that your company is making the best impression possible, a periodic self-audit of your social media profiles is essential. In this blog post, we'll walk you through an extensive checklist, covering everything from profile consistency to content strategy. By the end of this guide, you'll be well-equipped to enhance your online presence and set the stage for a successful year.In this episode, we will talk about these important topics:1:13 Profile Inventory
2024-01-1819 minSocial UniversityNew Beginnings, Classic Strategies: Mastering the BasicsWelcome to 2024! As we step into the new year, small business owners and entrepreneurs must equip themselves with the tools and knowledge to thrive in the ever-evolving landscape of social media. To succeed in 2024, it's essential to look back, understand what worked before, and leverage that insight to shape future strategies.Throughout the month of January, we'll delve into crucial aspects of social media management. This week, we'll focus on classic strategies and mastering the basics, laying a solid foundation for the upcoming discussions. Let's explore the key elements that every small business owner should master in order...
2024-01-1116 minSocial UniversitySocial Media Trends in 2024DescriptionIt's crucial to stay ahead of the curve and adapt to the shifts in the digital landscape. In this blog, we will dive into the forecasted trends for 2024, reflect on last year's predictions, and discuss some enduring essentials for effective marketing.In this episode we will talk about these important topics:1:16 AI Dominance3:06 Platform Management Challenges5:33 Entertainment Takes Center Stage 8:05 Anticipated Trends for 202412:30 The Metaverse Debate 13:40 Video and AI Integrate To get a FREE Content Calendar: Click HERETo see the video...
2023-12-2115 minSocial UniversityMistakes Made and Lessons Learned in 2023DescriptionIn the fast-paced world of social media, staying ahead of the curve is crucial for businesses and individuals alike. In this blog post, we'll share valuable lessons learned and common mistakes to help guide your social media strategy. Let's explore these insights and glean important takeaways for a successful 2024.In this episode we will talk about these important topics:1:10: Don't Be All Things to All People3:10 The Goldilocks Effect: Overposting and Underposting4:52 Harness the Power of User-Generated Content7:53 Engage with Your Audience9:22 Tailor Your Content to Each Platform
2023-12-1419 minSocial UniversityPrepping for the Holiday Season: A Christmas CountdownDescriptionThe holiday season is upon us, and for businesses, it's the perfect time to boost sales through effective digital marketing strategies. In this blog post, we'll explore 10 proven tips to prepare your business for the festive season and ensure a successful digital marketing campaign. Whether you're a seasoned marketer or just getting started, these strategies will help you make the most out of the holiday rush.In this episode we will talk about these important topics:0:53: Reflect on Last Year's Successes1:19 Plan Ahead2:30: Optimize Your Website for Smooth Transactions3:51...
2023-12-0717 minSocial UniversityWays to Give Back For Giving Tuesday and BeyondDescriptionAs the holiday season fast approaches, so does the opportunity to make a meaningful difference in your community. One remarkable day, nestled between the hustle of Black Friday and Cyber Monday, stands out as a beacon of generosity – Giving Tuesday. In this blog, we'll delve into the significance of Giving Tuesday, explore why it's essential for businesses to participate, and provide a step-by-step guide on how to make the most of this global day of philanthropy.In this episode we will talk about these important topics:1:28: Understanding Giving Tuesday 2:32: Why Participate in...
2023-11-2313 minSocial UniversityMeaningful Ways to Thank Clients and EmployeesDescriptionNovember is the season of gratitude, a time to reflect on the things we are thankful for and show our appreciation to those who matter most. In this blog post, we'll explore various ways to express gratitude in the business world, focusing on employees, clients, and your business as a whole. Showing thanks isn't just a one-time affair; it's about building and nurturing relationships that lead to long-lasting partnerships and a positive work environment.In this episode we will talk about these important topics:1:10: Ways to Show Employee Appreciation
2023-11-1615 minSocial UniversityHow to Leverage the Power of Black FridayThe holiday season is fast approaching, and for business owners, it's the perfect time to leverage the power of special occasions like Black Friday to boost sales, acquire new customers, and create a memorable shopping experience. In this blog post, we'll explore the ins and outs of Black Friday, its significance, and how businesses, even those that aren't brick-and-mortar stores, can benefit from it.In this episode we will talk about these important topics:1:24: The Origins of Black Friday2:08: The benefits of Black Friday for Business Owners4:11: Getting Ready for Black...
2023-11-0911 minSocial UniversityThis Year's Worst Social Media NightmaresDescriptionIn this digital age, social media has become an integral part of both our personal lives and businesses. It's a powerful tool for reaching a global audience, building a brand, and engaging with customers. However, it's a double-edged sword – while it can help your business flourish, it can also lead to catastrophic failures and public backlash. In this blog post, we'll explore the worst social media nightmares, both in terms of personal habits and business blunders. We'll also discuss some real-life examples and individuals who faced public cancellations in 2023.In this episode we wi...
2023-11-0223 minSocial UniversityWhat to do with a Good Review (and a Bad One)In today’s digital age, it’s inevitable that businesses will encounter negative reviews, complaints, and comments from customers or even trolls. While receiving negative feedback can be disheartening, it’s essential to understand that it’s a common occurrence for businesses of all sizes. How you handle these situations can significantly impact your reputation and customer relationships. In this episode, we’ll delve into effective strategies for dealing with negative comments and reviews, with a focus on turning challenges into opportunities.In this episode we will talk about these important topics:1:02: Negative Comments and Compla...
2023-10-2616 minSocial UniversityFive Reasons You Aren't Meeting Your Marketing GoalsIn the competitive world of business, marketing can either make or break your small enterprise. With numerous strategies and approaches available, it’s crucial to understand the common mistakes that can hinder your marketing success. In today’s episode, we’ll discuss the top five marketing blunders that small businesses should steer clear of. Whether you’re an entrepreneur looking to improve your current marketing plan or a startup seeking guidance, these insights will help you refine your marketing strategy and achieve your goals.In this episode we will talk about these important topics:0:54: Not Know...
2023-10-1910 minSocial UniversityDon't Do That: Top 10 Mistakes to AvoidIn today’s fast-paced digital age, social media has become an indispensable tool for businesses and individuals alike to connect, engage, and share content with a global audience. However, even in this era of social media dominance, many people continue to make common mistakes that can hinder their online success. In this episode, we’ll discuss the top 10 social media mistakes to avoid.In this episode we will talk about these important topics:1:23: Not checking your stats2:14: Not knowing your audience3:29: Not having complete about information 5:04: Having a presence on every plat...
2023-10-1214 minSocial UniversityMarketing Update with Lisa SchuckAs a small or new business owner, sometimes creating an effective marketing plan and strategy can be extremely overwhelming. In this interview, we delve into branding, content marketing, uniqueness, budgeting and more. Joining us is Lisa Schuck, with over a decade of experience in helping businesses strengthen their marketing strategies. In this episode we will talk about these important topics:1:32: What is the most cost effective strategy for small businesses?5:53: How do you identify and target your ideal clients?8:30: What are the key elements of a successful marketing plan?11:42: After implementing a...
2023-10-0535 minSocial UniversityCreating a Strategic Holiday Marketing Plan Using Contests & GiveawaysAs the holiday season approaches, businesses of all sizes gear up to capitalize on the festive spirit and boost their sales. One effective way to engage customers and increase brand visibility during this time is through holiday marketing strategies. In this blog post, we’ll explore how to integrate contests and promotions into your holiday marketing plans.In this episode we will talk about these important topics:0:38: Reflect on Past Successes and Failures0:58: Define Your Goals1:14: Plan Ahead2:44: Offer What Your Customers Want3:44: Select the Right Platform4:46: Make Your Pr...
2023-09-2813 minSocial UniversityRequested Replay: Defining Your Target AudienceSome businesses think that it is best to target everyone on social media to reach the most people. However, in the long run, this is a waste of time because most people won’t be the perfect customer for your business. Targeting a specific group of people is more effective. Today, we will tell you why you should target a specific audience and how you can reach them.In this episode we will talk about these important topics:1:10: What is a target audience? 2:33: How to Identify Your Target Audience3:30: Id...
2023-09-2112 minSocial UniversityBack to School: Online Education Resources for Small BusinessesToday we're diving into the world of 'Back to School' Education Resources for small businesses. Whether you're a budding entrepreneur or a seasoned business owner, this session is packed with strategies to help your small business thrive in the education sector. Tune in to gain insights that will give your business an A+ in success! Today we will cover these important topics:0:46: Why should you continue to educate yourself?3:22: Why does your team need to stay up to date?6:45: Education That Wont Cost You a FortuneTo get a FR...
2023-09-1412 minSocial UniversityBonus Q&ARecently, we went live on multiple platforms to address our customers’ inquiries. These questions covered a wide range of topics, including various platforms and digital marketing-related subjects. If you’re listening to this, you likely have questions about social media as well. Therefore, we’re here to provide you with a rundown of what you might have missed!To get a FREE Content Calendar: Click HERETo see the video: Click HERETo read the blog: Click HEREConnect With Us!Facebook: Click HEREInstagram: Click HERETi...
2023-09-0725 minSocial UniversitySEO Updates with Ben DeloachIn today’s digital age, standing out online is crucial for any small business owner. With the vast majority of consumers turning to search engines like Google to find products and services, having a strong online presence has become a necessity. In this interview, we delve into the world of search engine optimization (SEO) to help small business owners understand how to get noticed on Google. Joining us is SEO expert Ben DeLoach, with over a decade of experience in helping businesses improve their online visibility.In this episode we will talk about these important topics:...
2023-08-3126 minSocial UniversityWays to Engage the Community Beyond Responding to CommentsEngaging your online audience goes beyond just responding to comments. In today’s rapidly evolving digital landscape, fostering meaningful connections is essential to create a strong online community. Whether you’re a business owner, content creator, or social media enthusiast, enhancing engagement is a powerful tool to connect with your audience on a deeper level. In this episode, we’ll delve into practical strategies to elevate your engagement game and create lasting connections.In this episode we will talk about these important topics:0:46: Know Your Audience and Choose the Right Platform1:15: Consistent Posting and Di...
2023-08-2419 minSocial UniversityHow Much Should Your Business Budget for Digital MarketingAre you a small business owner wondering how much you should invest in your marketing budget? Do you find yourself questioning if you’re allocating enough funds or potentially overspending? In this podcast, we’ll dive into the essential aspects of creating a successful marketing budget tailored to your business’s needs and explore the ins and outs of budgeting for digital marketing.In this episode we will talk about these important topics:0:53: Why Your Marketing Budget Matters1:50: Determining Your Marketing Budget2:22: Trends in Marketing Allocation3:05: Insights from the Field4:47: Crafti...
2023-08-1711 minSocial UniversitySocial Media: A HistoryIn a world driven by digital interactions and connectivity, the realm of social media has become an integral part of our daily lives. From the early days of experimentation to the modern era of influencing and commerce, social media has undergone a transformative journey. Join us as we take a captivating trip down memory lane, tracing the footsteps of social media’s evolution from its humble beginnings to its current powerhouse status.In this episode we will talk about these important topics:1:45: The Birth of Social Media2:18: The New Millennium4:25: A Revolution in...
2023-08-1017 minSocial UniversityBranding Dos and Don'tsWelcome to the Social U podcast where we dive into social media tips, tricks, and trends every week. We have an exciting schedule for August, covering various aspects of social media. But before we get into that, let’s focus on today’s topic: branding dos and don’ts. Building a strong brand is essential for any business looking to stand out in a competitive market and connect with its target audience. Let’s explore what branding is, its benefits, and some key do’s and don’ts to create a powerful brand identity.In this episode we w...
2023-08-0312 minSocial UniversityThe Power of the NicheWelcome to this week’s discussion on the power of the niche. If you’re running a small business, you’ve probably come across the phrase “niches bring you riches.” Today, we delve into the importance of identifying and capitalizing on your niche, along with understanding your specialization.In this episode we will talk about these important topics:1:00: Hot Take2:15: Where are you in your business?2:59: Established Businesses4:36: Pros and Cons of Having a NicheTo get a FREE Content Calendar: Click HERETo see the vi...
2023-07-2707 minSocial UniversityIs the New Threads Platform for YouAre you curious about Threads, Facebook’s Twitter-inspired creation? New platforms often bring up questions and confusion, but fear not! Social U is here to unravel the mysteries, providing you with a comprehensive breakdown of Threads. Discover all you need to know and determine whether it’s your next online destination in this episode!In this episode we will talk about these important topics:1:08: What is threads?2:00: The Stats3:12: How does it work?4:14: What's the drawback?5:48: Our Official RecommendationTo get a FREE Content Cale...
2023-07-2008 minSocial UniversityRequested Replay: How Going Live Will Grow Your BusinessWe stream live every Wednesday on multiple platforms and have seen the results that can come from it. If you are interested in live content but don't know where to start, you have come to the right place. We are here to share all of the tips, tricks, and trends of digital marketing and social media! In this episode we will talk about these important topics:0:56: Finding New Followers1:14: Statistics 3:16: Choosing a Platform3:43: Planning and Using Engaging Content4:38: Notifying Your Audience5:21: Engaging and Encouraging Questions5:40: R...
2023-07-1312 minSocial UniversityHow to Tell if it's Time for a RebrandIn this podcast, we will explore the telltale indicators that signify the need for a re-branding initiative. We will delve into a wide array of elements encompassing the transformation of your brand’s identity, and unlock the key strategies to unleash the full potential of your brand’s unique essence.In this episode we will talk about these important topics:1:30: Your Name2:10: Outdated Brand2:54: Confusing Branding3:48: You have a New Target Audience4:12: You’re Embarrassed 5:00: You're Too Similar to You're Competition6:26: There is a Merge or Acquisition6...
2023-07-0609 minSocial UniversityWhere to Find Inspiration When You're Out of IdeasWe’ve all encountered those frustrating moments when our creativity seems to have vanished into thin air. But worry not! In this podcast, we’re here to offer practical advice on how to overcome these creative blocks and reignite your imaginative spark. Join us as we explore effective strategies to navigate through confusion and rediscover the wellspring of inspiration that lies within.In this episode we will talk about these important topics:1:40: Other Social Media Sites 2:20: Blogs3:00: Recycle Content6:40: Google Tools8:27: Answer the Public 9:15: AI To g...
2023-06-2910 minSocial UniversityHow to Stand Out in a Saturated MarketIn today’s dynamic world of social media and marketing, the competition keeps growing exponentially. As brands pour more effort into their marketing strategies, it becomes increasingly challenging for your business to stand out from the crowd. Thankfully, you have the expertise of Social U’s social media specialists at your disposal, ready to help you navigate and shine in this saturated market.In this episode we will talk about these important topics:1:26: Blue Ocean Strategy2:05: Consistent Branding2:53: Revisiting the Basics3:35: Create a Niche4:54: Focus on Your Strengths6:20: High...
2023-06-2212 minSocial UniversityChecking In On Your GoalsAt the beginning of each year, it is customary to discuss how to prepare for the upcoming year and encourage everyone to establish goals. Now that we have reached the midpoint of the year, we are ready to assist you in evaluating your progress. Let’s determine whether you are on track to achieve your year-end goals!In this episode we will talk about these important topics:1:43: Lists and Spreadsheets2:38: URLs and Usernames3:45: Check Your Personal Profile and Cover Photos4:25: Check Your Branding5:12: Complete or Edit Your Facebook and Li...
2023-06-1516 minSocial UniversityDealing with Negative Comments and ReviewsIn the digital world, feedback can be a double-edged sword. But fear not! Today, we’ll explore effective strategies to transform negative feedback into opportunities for growth and improvement. Together, we’ll learn how to respond with grace, empathy, and professionalism, turning disgruntled customers into brand advocates. Keep reading to master the art of managing feedback like a true digital marketing rockstar!In this episode we will talk about these important topics:1:40: Pay Attention and Respond Quickly3:16: Know When You Are in The Wrong and Apologize 4:08: Thank The Commenter...
2023-06-0815 minSocial UniversityHow to Take a Break without Hurting Your BusinessTaking occasional breaks is crucial for everyone. It’s vital to carve out time for yourself, even though it may seem daunting to step away from your business. We understand these concerns, and we’re here to assist you in mastering the art of taking a break without compromising your business. In this episode we will talk about these important topics:2:00: Expectations and Boundaries 3:21: Backup Plan4:00: Safety First5:00: Disable Location Services on Your Phone6:13: Schedule Your Regular Week6:50: Is it okay to not post for a week...
2023-06-0111 minSocial UniversityBanwidth, Burnout, and Being ProactiveFeeling overwhelmed and burnt out? Don’t let your bandwidth hold you back! Prioritize your workload and focus on what matters to stay ahead of the game. Remember, taking proactive steps is the key to preventing burnout and achieving success. You do not have to be all things to all peopleIn this episode we will talk about these important topics:1:53: Pick Your Best Representation4:01: Set Boundaries5:11: Reduce Posting Temporarily5:47: Time Management6:36: Know What Makes You Money7:17: Recognize When You Need Help9:37: Set up Automatic Re...
2023-05-2517 minSocial UniversitySocial Media and Mental HealthMay marks the observance of Mental Health Month, bringing to light the importance of prioritizing our mental wellbeing. Throughout the month, we’ll be delving into the crucial topic of mental health and social media. Maintaining a positive online presence can seem overwhelming, and it’s no secret that social media impacts our mental health. Regardless of the platform you use, protecting your mental health is essential in the digital age.In this episode we will talk about these important topics:1:40: Pay attention to how you feel2:03: Boundaries3:11: Follow with...
2023-05-1809 minSocial UniversityThe Truth About HashtagsAre you confused about hashtags? Do you want to know when and where to use them and where to find the best ones? Once upon a time, hashtags were only used on Twitter. Now, they are used on almost every social media platform. We are here to help you navigate the changing world of hashtags and how you can use them to your advantage! In this episode we will talk about these important topics:0:57: LinkedIn1:52: Instagram4:38: Twitter5:18:Facebook6:11: YouTube7:22: Pinterest8:02: TikTok9:28: Twitter and Instagram a...
2023-05-1113 minSocial UniversityDefining Your Target AudienceSome businesses think that it is best to target everyone on social media to reach the most people. However, in the long run, this is a waste of time because most people won’t be the perfect customer for your business. Targeting a specific group of people is more effective. Today, we will tell you why you should target a specific audience and how you can reach them.In this episode we will talk about these important topics:1:10: What is a target audience? 2:33: How to Identify Your Target Audience3:30: Id...
2023-05-0412 minSocial UniversityPodcasting 101In 2021, 82 million people listened to podcasts, and the forecast for 2024 is over 100 million listeners! Have you jumped into the wide world of podcasting? Now is a great time to dive in and find your niche. We’re here to help you learn why you should start podcasting and how you can get started.In this episode we will talk about these important topics:0:45: Why You Should Start a Podcast1:34: Accessibility2:37: Position Yourself as a Known Expert in Your Niche3:04: Build Your Community3:30: Grow Your Email List4:07: Dr...
2023-04-2717 minSocial UniversityRequested Replay: The Right Tools for the JobEveryone knows if you have the right tools for the job, the mission is accomplished much more easily. Our team compiled a list of all their favorite tools to use as social media managers. These tools all have different purposes and make our lives easier. If you are looking for apps and websites to help you master social media, this is the podcast for you. In this episode we will talk about these important topics:1:04: Content calendar1:57: Asana3:04: Trello5:14: Google Drive
2023-04-2013 minSocial UniversityYes, Blogging is Still a ThingYes, blogging is still very much a thing! In fact, having a blog on your website is essential if you want to establish yourself as an expert in your field. Your blog can cover any topic related to your area of expertise. The most important thing is to get started. Listen to this episode to learn how to become an expert blogger!In this episode we will talk about these important topics:0:58: Statistics1:58: Bring Traffic to Your Website 3:10: Blogs Generate Leads and Conversions3:46: Social Media Content5:11: Blogs Tell People...
2023-04-1316 minSocial UniversityYou Deserve Your Seat At The Table: Overcoming Imposter SyndromeAre you struggling with doubt and feeling that you aren’t qualified to successfully run your social media? If so, hold your chin up! If we can do it, you can too. Today we will teach you how to address and overcome imposter syndrome. It is completely normal to feel like you don’t belong in your industry or the business world, but you can face your fears with just a few tips and tricks. In this episode we will talk about these important topics:2:00: Recognizing Imposter Syndrome3:39: Owning it5...
2023-04-0612 minSocial UniversityHow Going Live Will Grow Your BusinessWe stream live every Wednesday on multiple platforms and have seen the results that can come from it. If you are interested in live content but don't know where to start, you have come to the right place. We are here to share all of the tips, tricks, and trends of digital marketing and social media! In this episode we will talk about these important topics:0:56: Finding New Followers1:14: Statistics 3:16: Choosing a Platform3:43: Planning and Using Engaging Content4:38: Notifying Your Audience5:21: Engaging and Encouraging Questions5:40: R...
2023-03-3012 minSocial UniversitySocial Media in 2023: Updates and New PlayersOne thing is for certain – in social media, nothing is consistent. This week we will cover new updates in the digital world and introduce all the new kids on the block. If you are managing any social media accounts, keeping up with trends and updates is vital.In this episode we will talk about these important topics:1:53: Instagram5:08: Facebook7:00: LinkedIn8:16: TikTok9:44 Canva Magic Write10:48: Chat GPTTo get a FREE Content Ca...
2023-03-2314 minSocial UniversityCybersecurity: How to Stay Safe OnlineWe hear about internet scams and dangers daily. If you aren’t careful, the internet can be a dangerous place. In this blog we will educate you on the steps you should take to be safe online. In this episode we will talk about these important topics:1:20: Statistics3:30: Using a secure browser4:14: Passwords6:14: Ways to keep up with passwords7:58: Using two-step verification8:25: Keeping personal information limited and secure9:59: Privacy settings10:25: Safe br...
2023-03-1624 minSocial UniversityWebsites We Love: Elements Every Website Needs to Generate Leads and Make SalesYou’ve heard about the business, apps, and other things we love this month, but we also love a well-designed website. Every company needs a website that is built to generate leads and make sales. The elements of your website can make or break your success as a business. Tune in to find out how you can curate the perfect website. In this episode we will talk about these important topics:1:12: Domain Name and Hosting Plan 2:17: SSL's 3:39: Testing Your Website on All Br...
2023-03-0919 minSocial UniversityWhy We Love FunnelsThings we love has been the topic of February at Social U, and we are sticking to that today. We love funnels, and we strongly believe every business should take advantage of them. Stay tuned to learn what a funnel is and how it can change your marketing game.In this episode we will talk about these important topics:0:43: What is a Funnel? 1:31: Stats: Why does it matter? 2:20: What Can You Use to Create a Funnel?2:40: Three Step Funnels 4:01: ...
2023-03-0307 minSocial UniversityApps and Tools Our Team LovesEvery social media manager spends time trying to cultivate the perfect list of apps and products to make their lives easier. The Social U team has tried just about everything. We put together a list of our staff’s favorite things to get them through the day, and we want to share it with you! In this episode we will talk about these important topics:1:34: TikTok1:55: Patreon3:10: Toggl4:30: Blue Snowball Mic6:04: Apple Products5:22: Crunchyroll...
2023-02-2416 minSocial UniversityLocal Businesses We LoveIt is the month of love, and we are celebrating by telling you about everything we love! We are always supporting local businesses. There are many in the Birmingham area that we love, but we want to share a few that we know you will love too! In this episode we will talk about these important topics:1:12: Food4:02: Retail5:36: Services8:57: CommunityTo get a FREE Content Calendar: Click HERETo see the video: Click HERETo read...
2023-02-1713 minSocial UniversityNew Year, New Content: How to Create Your Content CalendarDo you know how to create a content calendar? It is a skill that you need to master to have a successful social media presence. One of the most efficient ways to stay on track with your social media is to create a content calendar. You need a content calendar in your life, especially if you’re trying to keep your social media posts consistent.In this episode we will talk about these important topics:1:20: Audit2:05: Verifying your platforms3:34: Creating a template (or using ou...
2023-01-3120 minSocial UniversityNew Year, New Tools to Get and Stay On TrackEveryone knows if you have the right tools for the job, the mission is accomplished much more easily. Our team compiled a list of all their favorite tools to use as social media managers. These tools all have different purposes and make our lives easier. If you are looking for apps and websites to help you master social media, this is the podcast for you. In this episode we will talk about these important topics:1:04: Content calendar1:57: Asana3:04: Trello5:14: Google Drive
2023-01-3113 minSocial UniversityNew Year, New Focus: Back to BasicsThe new year is here, and it is time to refocus your social media. Getting back to work after the holidays can be difficult. You've gotten used to watching Christmas movies on the couch and eating non-stop, but now is the time to regain focus on your goals and plans. The basics are the best place to start when it comes to coming back from the holidays. In this episode we will talk about these important topics:1:45: Posting good content regularly 3:00: Responding to comments and DMs
2023-01-3111 minSocial UniversityNew Year, New Skills: How to Self-Audit Your Social MediaDon’t wait for someone else to notice that there is something wrong with your social media. You should check your social media pages before someone else notices! Tune in to learn more about how you can audit your social media accounts. In this episode we will talk about these important topics:1:10: Lists and spreadsheets1:58: URL’s and usernames3:01: Branding5: 30: Headlines 7:14: Changing passwords8:28: About sections9:30: Hashtags11:37: Insights and...
2023-01-3115 min