Cas McCullough - Podcast Details

Shows

Of Like MindsDance Educator feat. Annette Barcelona | Of Like Minds Podcast | Kevin BelisarioAnnette Barcelona is a San Diego-based dancer, choreographer and teacher and is the Department Chair of Dance at The San Diego School of Creative and Performing Arts. She earned an MFA degree from The Florida State University’s School of Dance where she received the 2015-2016 Outstanding Teaching Assistant Award. She received her BFA in Dance Education from Brenau University, in Gainesville, GA, where she was awarded the Carol Smiarowski Memorial Dance Scholarship recognizing both artistic and academic excellence. Originally from Michigan, Annette received early ballet training from Therese Bullard (Royal Winnipeg Ballet) at The Bullard School of B...2020-12-011h 17

Wrestling With Chaos0048 WWC Women In Agile - Carina Silfverduk InterviewIn today's podcast we have a wide-ranging discussion about Women in Agile and Agility itself with Carina Silfverduk, an Agile Practice Lead at CAS. The basis being creating abundance in business through compassion, empathy, and discipline. Carina leads the local chapter of Women in Agile, working at the national level with the Executive Sponsors Natalie Warnert and Deema Dajani. Carina opened our discussion stating that men are welcome since this is a group focused on maximizing diversity in the creation of better solutions. The group is also meant to provide a safe space for women to seek support and...2020-01-151h 07

Be The DropHow To Improve Your Content Marketing With Cas McCulloughCreating appealing and readable content is a complex process; there is tension between what the author is explaining, and what your audience wants to read. Changing your perspective as a content writer can make your material more desirable and consumable. Cas McCullough is the founder and CEO of tech startup, Writally, which provides content recipes to help you write powerful marketing and blog content in less time. Cas has worked in content strategy for 8 years. As well as running Writally, she is a writer, mentor and content marketing consultant. In today's episode of Be The...2018-11-0423 min

Your Next Chapter - step into the next version of you74 The Unexpected Tech Start-Up CEO - Cas McCullough“I’d had my fair share of challenges and turning points” said Cas McCullough in our wholehearted conversation. “A life threatening ectopic pregnancy, divorce, children with health issues, work demands, business trials… It would be easy to stay in victim mode, but I prefer to be a survivor. And after all, drama and ups and down are all part of the human experience aren’t they?”. And that attitude of acceptance, refocus and determination reflects the true core of Cas. She is a shining example of making the decision to choose to smile. To shrug off stories of doubt and in...2018-05-0950 min

USQ PodcastsUSQ: Unleash Your Career #3 – Send me an Angel: making a pitch for start-up fundingLeigh Staines from Queensland’s Angel 100 and Writally founder, Cas McCullough share their insights about how to make a pitch to angel investors to fund the next stage with your startup.2017-10-2400 min

The Gratitude Path Podcast with Kathryn HodgesEmbrace your Quirkiness - it may just be your pathCas McCullough is the CEO & Founder of a tech startup, Writally. Cas' current work involves creating an App to help business people communicate in a more meaningful way through their online content. This App is built around story elements, or communication pieces, and Cas has spent a lot of time studying and developing her skills as a communicator. It was a bit of a surprise to reflect that as a child Cas was, in her words "very ADHD" and didn't know that she should look people in the eye. Communication with those around her hasn't come easily, a...2017-05-0500 min

Straight Talk for a Curvy World®EP034: Normal for You is Not Necessarily What is Normal for MeA Special Passage “To discover who she is, a woman must descend into her own depths. She must leave the safe role of remaining a faithful daughter of the collectives around her and descend to her individual feeling values. It will be her task to experience her pain. The pain of her own unique feeling values calling to her, pressing to emerge. To discover who she is, a woman must trust the places of darkness where she can meet her own deepest nature and give it voice. Weaving threads of her life into a fabric to be na...2016-05-0551 min

Rubbed The Wrong Way - With Kristie MellingCas McCullough - Your Brilliant Un-Career, Mumatopia, WriterlyCas is a content marketer and business owner at Brilliant Content and the creator of Mumatopia. We talk to Cas about finding your ideal audience, finding the right audience. She is the author of an amazing book called Your Brilliant Un-Career, and the...2016-02-2752 min

We Are Podcast7: Podcast for the greater good with Caroline McColloughCas McCullough is a content marketing strategist, and author of Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap. Cas specialises in helping purpose-driven women business owners and entrepreneurs out of the marketing maze, so they can focus on building meaningful and profitable connections using brilliant content, social media and permission-based marketing strategies. Her consultancy (formerly Content Marketing Cardiology) was listed as a top 100 business in the Anthill Cool Company Awards in 2014 and Cas is a sought-after guest blogger having contributed for Social Media Examiner, Content Marketing Institute, Bluewire News and Startup Smart. Cas is the host of the...2016-01-3155 min

Should I Start A Podcast with Ronsley Vaz7: Podcast for the greater good with Caroline McColloughCas McCullough is a content marketing strategist, and author of Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap. Cas specialises in helping purpose-driven women business owners and entrepreneurs out of the marketing maze, so they can focus on building meaningful and profitable connections using brilliant content, social media and permission-based marketing strategies. Her consultancy (formerly Content Marketing Cardiology) was listed as a top 100 business in the Anthill Cool Company Awards in 2014 and Cas is a sought-after guest blogger having contributed for Social Media Examiner, Content Marketing Institute, Bluewire News and Startup Smart. Cas is the host of the Your...2016-01-3155 min

Brilliant Content IdeasWhy Branded Content Sucks And What to Do InsteadToday’s brilliant content idea is to stay away from branded content, that is, content that is thinly veiled advertising, and instead create content that is focused on the needs of your ideal customer community.2015-10-1100 min

Podcast DivasPD04: Cas McCullough - Brilliant Content, Author and Podcast DivaCas is founder of Brilliant Content, a content marketing consultancy in Brisbane, Australia. Cas also writes for Social Media Examiner and the Australian Businesswomen’s Network and is the Author of “Your Brilliant Un-Career: Women, entrepreneurship, and making the leap.” Cas hosts two podcasts – ‘Your Brilliant Un-Career Podcast’ and the ‘Brilliant Content Ideas Podcast’. “I’ve really improved my listening skills by doing it.” Episode 4 of Podcast Divas In episode 4 of Podcast Divas find out how Cas went from being socially anxious to Podcast Diva and much more besides as we chat about: How lo...2015-09-2500 min

Brilliant Content IdeasDo this to make a big impact with your businessOne of the growing entrepreneurial trends is to start a social enterprise. According to social entrepreneurship organisation Social Traders, In Australia, the number of social ventures has grown by 37% in the past five years. If you’re in business to be a force for good in the world but you’re drowning in social media sea amongst every other company out there, you’ll probably feel massive internal pressure to raise your profile and attract the right people to your cause. But just like every other business out there, you still need to bring your ideas to market and that means...2015-07-2600 min

Brilliant Content IdeasThe Addictive Power of Periscope. How To Harness it For Your BusinessIf you haven’t already heard the buzz, Periscope that enables you share a livestream video with others on the platform and it enables people to have real time chat conversations with you as you are sharing your stream. The app then also shares your stream on Twitter live. This has the potential to be an incredibly powerful tool and marketers are already catching on and using it in innovative ways. In this episode I share with you some of the things I’ve learned by participating in Periscope sessions and by my fumbled attempts to create them as well.2015-07-0900 min

Brilliant Content IdeasHow Content Marketing is Done in ChinaMany social media marketers have shied away from China, thinking that because mainland Chinese can’t access Facebook and Twitter, Google Plus, Podcasts and Google search, social media doesn’t exist. That view couldn’t be more wrong. China’s social media industry is thriving, and savvy businesses are capitalising on China's platforms-of-choice for the young, hip and wealthy. This episode gives you well-researched and timely tips on how to break into this burgeoning market by using powerful content!2015-07-0300 min

HerBusinessYour Brilliant Un-CareerCas McCullough, author of "Your Briliant Un-Career — Women, Entrepreneurship and Making the Leap" is our guest. We discuss understanding and overcoming barriers to business success. We give you tips to overcome these barriers which include gaping holes in your marketing, burnout because you're trying to do it all yourself, not investing in yourself and self-sabotaging beliefs about money.2015-06-0123 min

Brilliant Content IdeasThe benefits of using Podtrac to track your Podcast's performance [Episode 9]Getting your podcast set up right is vitally important. You don’t necessarily have to have the latest microphone or the fanciest mixing desk but if you can do just one thing from the outset, make sure that you link your podcast to iTunes through podtrac.com. Today’s Brilliant Content Idea is to use podtrac.com to track the stats on your Podcast Show. Podtrac will give you detailed information on your audience and help you build a case for show sponsors. **Highlights From Today's Show** -Podtrac enables you to gather an incredible amount of data on your podcast show...2015-05-3100 min

Brilliant Content IdeasHow to run effective, high-conversion Facebook Ads for virtually nothingIf I had a dollar for every time a business owner or marketer said they’ve tried Facebook Advertising but it didn’t work, I’d be a millionaire. In most cases businesses have done things like boost posts or advertise directly from their Facebook Page. The thing is, if these are tactics you are using, you may be paying more for your Facebook Ads than necessary. In fact, the strategy I am going to spell out for you today will completely put you off ever boosting a Facebook post again.2015-05-2300 min

Brilliant Content IdeasThe most effective content marketing method. It might surprise you!A recent survey by the Content Marketing Institute showed that 63% of marketers thought that live events were more effective than other content marketing methods in terms of a return on investment, including social media. Today's episode digs a little deeper into how you can use live events in your content marketing mix and what the benefits could be for your business.2015-04-1900 min

Brilliant Content IdeasHow to enhance your small business brand with SpotifyOne of the best tools for tapping into the thoughts and feelings of the people you most want to reach is also one of the most under-utilised when it comes to content marketing. So, today I want to explore this under-utilised tool, and that tool is music. Specifically today's brilliant content idea explores how to use Spotify to enhance your brand, particularly if you don't have a big advertising budget.2015-04-1200 min

Brilliant Content IdeasHow to write a product launch blog postOne of the key sensitivities people have when it comes to product marketing is that feeling of being sold to. Nobody likes feeling like they’re under pressure to buy, and when you’re marketing something, it also doesn’t feel very good to put the hard sell on others. As consumer tolerance shifts away from hard sell techniques, marketers can often be at a loss as to how to effectively promote their products through inbound marketing methods like blogging, podcasts, social media etc. If you are struggling with how to articulate the value of something you sell without coming across...2015-03-1700 min

Brilliant Content IdeasHow to find influencers in your niche on Twitter to get the conversation started for your businessOne of the often overlooked factors in social media marketing is the incredible power of influencers. Influencers aren’t necessarily experts. They are just people with massive, and highly engaged followings. Your reach is largely governed by your community’s reach, so connecting with key influencers is key to getting ahead of the game in your niche. How do you find key influencers in your niche? Find out in this episode.2015-03-1300 min

Brilliant Content IdeasRoadtest: How the Zippy Courses Plugin Can Help You Create Online CoursesZippy Courses is a plugin co-created by none other than Derek Halpern from the website Social Triggers. In today's show I share my roadtest of Zippy Courses and give it an honest review. If you want to add online courses and digital products to your content arsenal, listen in as I walk you through the ins and outs of this new WordPress plugin for online courses.2015-03-1200 min

Brilliant Content IdeasHow to create enticing subscriber offers that are highly relevant to the people you want to reachHow do you create enticing subscriber offers that are highly relevant to the people you want to reach when they all have different needs and problems? Today's brilliant content idea is to create a subscriber call to action specifically for different needs by integrating it with a blog post. Today's episode walks you through the process.2015-03-1100 min

Brilliant Content IdeasWhy content marketing is like backing up a trailerFind out why content marketing is like backing up a trailer, why your brand should be carefully and skilfully manoeuvred into position for optimal reach, engagement and sales. In this episode, the very first in this series, you'll find out why selling directly on social media without warming people to your brand first may be counterproductive. You'll hear practical examples of how you can put the un-selling process into practice in your social media marketing and content marketing and you'll be inspired to slow down and nurture your community before pitching to them.2015-03-1000 min

Web Marketing That Works064: Cas McCullough, author of Your Brilliant Un-CareerAdam Franklin chats to Cas about mistakes to avoid and why we need to get out of our way sometimes.2015-02-0840 min

Social Media for Small BusinessContent Marketing for Small BusinessWhether it's a tweet, an article a Q&A on yoru website, small businesses are creating more content than ever. Cas McCullough of Content Marketing Cardiology explains the best types of contents small business should publish to really add value to their clients.2013-06-0332 min

Author Platform Success Show - Stacey MyersContent Marketing with Cas McCulloughMicro businesses are the fastest growing segment in the Australian economy but they are also failing as fast as they are getting started. Numbers are similar seen in both the US and the UK. Listen as Cas McCullough shares how using Content Marketing can help save your business from a similar demise. Content Marketing is [...] The post Content Marketing with Cas McCullough appeared first on The Ambitious Entrepreneur Podcast Network.2013-03-0500 min