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Case Lane
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The Ready Entrepreneur Podcast
The Impact of A.I. on Your Online Business (RE 152) (Bonus: The Real Story Series)
In this tenth special bonus episode of the Real Stories Behind Making Money Online series, Case Lane provides insight into the impact artificial intelligence (A.I.) could have on your online business. Case looks at the eight platforms featured in the Real Stories series and predicts how creators may use the apps, tools and functionality in their businesses.Case reviews each platform and covers where A.I. might play a role outside generating advertising, headlines or descriptions.The Real Stories Behind Making Money Online is a multi-part series - episodes 143 to 151 - of th...
2025-01-21
22 min
The Ready Entrepreneur Podcast
How to Really Make Money Online as a Course Creator (RE 151) (The Real Story Series)
In this ninth and final episode of the Real Stories Behind Making Money Online series, Case explains the details behind making money as an Online Course Creator. If you want to make a business out of delivering education, knowledge or training to students, how do you know the platform is right for you? Case gives a complete summary of how earning as a course creator works, what you should know to be a course creator, how to find and attract your potential dream students, and where the money comes from.The Real Stories Be...
2025-01-12
25 min
The Ready Entrepreneur Podcast
How to Really Make Money Online as a Freelancer (RE 150) (The Real Story Series)
In this eighth episode of the Real Stories Behind Making Money Online series, Case explains the details behind making money as an Online Freelancer. If you want to make a business out of providing products and services for someone else's business, how do you know the platform is right for you? Case gives a complete summary of how online freelancing works, what you should know to be a freelancer, how to find and keep buyers, and where the money comes from.The Real Stories Behind Making Money Online is a multi-part series of th...
2024-08-24
20 min
The Ready Entrepreneur Podcast
How You Really Make Money Online as a Social Media Influencer (RE 149) (The Real Story Series)
In this seventh episode of the Real Stories Behind Making Money Online series, Case explains the details behind making money as a social media influencer If you want to make a business out of your social posts,, how do you know the platform is right for you? Case gives a complete summary of how social media influencing works , what you should know to be an influencer, and where the money comes from.The Real Stories Behind Making Money Online is a multi-part series of the Ready Entrepreneur podcast. Case Lane provides a detailed summary of the m...
2022-04-09
23 min
The Ready Entrepreneur Podcast
How You Really Make Money Online as a Virtual Coach (RE 148) (The Real Story Series)
In this sixth episode of the Real Stories Behind Making Money Online series, Case explains the details behind making money as a virtual coach. Virtual coaching is providing your coaching services over the Internet. If you want to start a virtual coach business, how do you know the platform is right for you? Case takes a deep dive into how virtual coaching works , what you should know to be a virtual coach, and where the money comes from.The Real Stories Behind Making Money Online is a multi-part series of the Ready Entrepreneur podcast. Case Lane p...
2022-04-01
26 min
The Ready Entrepreneur Podcast
How You Really Make Money Online with an eCommerce store (RE 147) (The Real Story Series)
In this fifth episode of the Real Stories Behind Making Money Online series, Case explains the details behind making money with an eCommerce store. An eCommerce store lets you be 'behind the scenes' as a manager of product, but you have to be on top of the details - production, packaging, distribution - to make sure your deliveries get to your customers.If you want to start an eCommerce store, how do you know the platform is right for you? Case discusses how eCommerce stores work, what you should know to start one, and where the...
2022-03-26
31 min
The Ready Entrepreneur Podcast
How You Really Make Money Online with Affiliate Marketing (RE 146) (The Real Story Series)
In this fourth episode of the Real Stories Behind Making Money Online series, Case explains the details behind making online money as an affiliate marketer. If you are interested in promoting other people's products, in exchange for a commission or percentage fee, should you start your online business as an affiliate marketer? Is the platform right for you? Case discusses how affiliate marketing works, what you should know to be an affiliate marketer, and where the money comes from.The Real Stories Behind Making Money Online is a multi-part series of the Ready Entrepreneur podcast. Case...
2022-03-17
20 min
The Ready Entrepreneur Podcast
How You Really Make Money Online with YouTube (RE 145) (The Real Story Series)
In this third episode of the Real Stories Behind Making Money Online series, Case explains the details behind how money is made online with YouTube. If you want to start a video channel, how do you know the platform is right for you? Case takes a deep dive into how YouTube works , what you should know to be an online video personality, and where the money comes from once you get set-up and going.The Real Stories Behind Making Money Online is a multi-part series of the Ready Entrepreneur podcast. Case Lane takes a deep dive...
2022-03-10
24 min
The Ready Entrepreneur Podcast
How You Really Make Money Online with Podcasting (RE 144) (The Real Story Series)
In this second episode of the Real Stories Behind Making Money Online series, Case explains the details behind making money as a podcaster. If you think podcasting is the right online platform for your business venture, what do you need to know? Case gets into the details about how podcasting works, what you should know to be a podcaster, and where the money comes from.The Real Stories Behind Making Money Online is a multi-part series of the Ready Entrepreneur podcast. Case Lane takes a deep dive into the most popular online platforms including blogging, podc...
2022-03-03
51 min
The Ready Entrepreneur Podcast
How You Really Make Money Online with Blogging (RE 143) (The Real Story Series)
In this first episode of the Real Stories Behind Making Money Online series, Case explains the details behind making money as a blogger.If you want to start a blog, how do you know the platform is right for you? Case takes a deep dive into how blogging works , what you should know to be a blogger, and where the money comes from.The Real Stories Behind Making Money Online is a multi-part series of the Ready Entrepreneur podcast. Case Lane takes a deep dive into the most popular online platforms including blogging, podcasting, YouTubing, coac...
2022-02-27
38 min
The Ready Entrepreneur Podcast
The Power of Conferences: Lessons from FHL 2021 Part 4 (RE 142)
In this fourth and final part of the series, Case continues discussing the lessons learned at Funnel Hacking Live 2021. In this episode, Case covers Day 4 of the conference - Impact - and the speakers who shared their secrets to success from the stage.The impact of a business on an entrepreneur, the community and the world is measured not by the balance sheet, but by the actual value the entrepreneur delivers. On this final day of the conference two powerful speakers Garrett J White and Tony Robbins, both emphasized pulling your strength from within, Case summarizes their p...
2021-11-26
30 min
The Ready Entrepreneur Podcast
The Power of Conferences: Lessons from FHL 2021 Part 3 (RE 141)
In this third part of a four part series , Case continues discussing the lessons learned at Funnel Hacking Live 2021. In this episode, Case covers Day 3 of the conference - Traffic - and the speakers who shared their secrets to success from the stage.Understanding how to drive traffic to your sales funnel is at the core of a successful business. Without customers finding you and engaging with your content, you will not be able to sell your product. In this episode, Case summarizes the information presented by a number of excellent speakers who covered this issue.
2021-11-21
54 min
The Ready Entrepreneur Podcast
The Power of Conferences: Lessons from FHL 2021 Part 2 (RE 140)
In this second part of the series, Case continues discussing the lessons learned at Funnel Hacking Live 2021. In this episode, Case covers Day 2 of the conference - the funnels - and the speakers who shared their secrets to success from the stage. While the funnel is a technology tool you can use to market your products and services, it's your ability to attract and maintain customers that will lead to business success. Each speaker presented a different take on these fundamental skills that go beyond setting up your web page, and help lead to a loyal community of...
2021-10-01
36 min
The Ready Entrepreneur Podcast
Power of Conferences: Lessons from FHL 2021 (RE 139)
Live from Funnel Hacking Live 2021, Case reviews the conference and learnings in part one of a multi-part series. In this episode, Case covers Day 1 of the conference - the foundational learnings from Russell Brunson and other speakers - and what you can learn as an aspiring entrepreneur focused on starting your own business. This episode provides tips and strategies to think about as you create sales funnels, recast your identity as an entrepreneur, grow traffic and connect with customers. As mentioned in this episode, click this link to get Case's audiobook Life Dream: 7 Universal Moves to...
2021-09-26
43 min
The Ready Entrepreneur Podcast
Things to Remember for Your Business Launch (RE Fundamentals 9) (Eps 138)
In this episode, Case discusses key fundamental ideas to keep in mind when launching your business. This is the Ready, Set, Go of your business journey, and the time to make sure you have accomplished everything you set out to do for your future customers. This is the 9th and final part of a series covering the fundamentals of getting started with your online business. To start from the beginning, go to episode 130.The business launch is the day you have been working towards from the beginning. So you must be prepared for any outcome for your goal...
2021-08-27
21 min
The Ready Entrepreneur Podcast
The Admin Stuff You Need for Your Business (RE Fundamentals 8) (Eps 137)
In this episode, Case discusses the potential long list of administrative, legal and regulatory activities you may need to do if you are running a business. DISCLAIMER: all or none of these activities may apply to your situation. Check your local jurisdiction and laws, and seek professional advice to find out what you need to do.This episode is part 8 of a 9 part series covering the fundamentals of getting started with your online business. The information in this episode is provided to give you a checklist as a reference to help you understand the possibilities. Depe...
2021-08-24
47 min
The Ready Entrepreneur Podcast
How to Think About Social Media For Your Business (RE Fundamentals 7) (Eps 136)
In this episode, Case explores the good, bad and ugly factors of using social media for your business. Social Media is your storefront, operations, marketing, production, distribution and infrastructure. But it's also where you connect with friends, get the news and learn.For many aspiring entrepreneurs this presents a conflict that gets social media mixed up in business...and vice versa. In this part 7 of a 9 part series covering the fundamentals of getting started with your online business, Case discusses how to avoid some of the worst aspects of social media, while leveraging the best. This e...
2021-08-17
18 min
The Ready Entrepreneur Podcast
Keeping Your Internet Business Out of Your Internet Life (Fundamentals 6) (Eps 135)
When you use the Internet for business, you have to separate the platforms from your personal use. Sometimes the lines can be blurred, but you want to avoid crossing over.In this episode, Case discusses how to make the most of being an online entrepreneur, without mixing up your Internet use. In this part 6 of a 9 part series covering the fundamentals of getting started with your online business, Case goes through ideas for making the most of the Internet as your infrastructure, marketing tool, public platform, and backend resources. This episode provides tips and strategies for u...
2021-08-05
28 min
The Ready Entrepreneur Podcast
Hiring For Your Business (Fundamentals 5) (Eps 134)
In this episode, Case discusses how to make the Do, Buy, Delegate decision when it comes to hiring people for your business. Many solopreneurs do all the work themselves, which can lead to burnout and frustration. But others hire too soon, or delegate too much, which can lead to damaging errors and concerns.How do you make the decision around which way to turn?This is part 5 of a 9 part series covering the fundamentals of getting started with your online business, Case goes through ideas for finding people who can help you get your business mo...
2021-07-29
18 min
The Ready Entrepreneur Podcast
A Plan for Creating An Action Plan to Start Your Business (Fundamentals 4) (Eps 133)
In this episode, Case discusses how to create a plan of action for starting your business. You will be able to save time, and be productive if you spend time researching and planning the activities you need to do to move forward. This is part 4 of a 9 part series covering the fundamentals of getting started with your online business, Case goes through tips and strategies you can use to begin today. This episode is created from a compilation of audio from a Ready Entrepreneur course on getting started with a business. You can ignore the references to the c...
2021-07-22
48 min
The Ready Entrepreneur Podcast
Finding Money for Your Business (Fundamentals 3) (Eps 132)
In this episode, Case discusses how to keep track of your own money so you can keep your money on track. Many aspiring entrepreneurs do not get started because of a fear of having no money. In this part 3 of a 9 part series covering the fundamentals of getting started with your online business, Case goes through ideas for finding money from the resources you already have. Hidden inside the money you are spending is the money you need to start your business. It could be extra fees you pay because of a process you have set up, or s...
2021-07-17
34 min
The Ready Entrepreneur Podcast
Redirect Time Towards Your Business Goal (Fundamentals 2) (Eps 131)
In this episode, Case covers finding time to work on your online business. This is part 2 of a 9 part series covering the fundamentals of getting started with your online business. When it comes to finding time, you have to take a calculated look at where you spend your time, and literally subtract time from activities that are not contributing to your business, and add the time to your business action plan. This episode provides tips and strategies for finding time in your busy day.This episode is created from a compilation of audio from a Read...
2021-07-04
38 min
The Ready Entrepreneur Podcast
Find the Confidence to Fuel Up and Start Your Business (Fundamentals 1) (Eps 130)
This is part 1 of a 9 part series covering the fundamentals of getting started with your business. In this episode, Case covers confidence including how to get past fear, and how to respond to naysayers who do not support your business ideas.This episode is created from a compilation of audio from a Ready Entrepreneur course on getting started with a business. For more information about this course content visit: https://readyentrepreneur.teachable.com/courses/As mentioned in this episode, click this link to get Case's audiobook Life Dream: 7 Universal Moves to Get the Li...
2021-06-25
36 min
The Ready Entrepreneur Podcast
Interview: Heneka Watkis-Porter's Entrepreneurial Journey (EPS 129)
In this episode, Case has a conversation with Heneka Watkis-Porter, Author, Podcaster, Speaker about her entrepreneurial journey. You'll hear powerful messages about burnout, self care, and 'slowing down to live,' while maintaining and managing the connections that made her business successful.Heneka is also the host of The Entrepreneurial You podcast, and you can find out more at henekawatkisporter.comYou can find all the resources Heneka mentions in this episode on the podcast resources page at readyentrepreneur.comAs mentioned in this episode, click this link to get Case's audiobook Life Dr...
2021-06-20
47 min
The Ready Entrepreneur Podcast
RE 128: What is New Entrepreneurship?
In this episode, Case explores how the definition of entrepreneurship has changed because of the realities of the online business world.Is there a phrase yet for describing entrepreneurship from your couch? The ability to run a global business with your laptop? The opportunity to start an online business without a plan, money or other people?These are the concepts that define New Entrepreneurship.As mentioned in this episode, click this link to get Case's audiobook Life Dream: 7 Universal Moves to Get the Life You Want Through Entrepreneurship at Audible. (This is an af...
2021-06-10
12 min
The Ready Entrepreneur Podcast
RE 127: The Overcoming Burnout Entrepreneurial Journey | Interview with Michael Levitt, Founder, Business Leadership Network
In this extended interview episode, Case has a conversation with Michael Levitt, founder of the Business Leadership Network, about his entrepreneurial journey.Michael is also the Chief Burnout Officer of his San Diego and Toronto-based media firm. He is an in-person and Certified Virtual Speaker, a Certified NLP and CBT Therapist, a Fortune 500 consultant, and author of the new book Burnout Proof. Michael also hosts the Breakfast Leadership Show, a top 200 global podcast on iTunes.To learn more about Michael and access free tools and resources, visit the Breakfast Leadership network websiteYou c...
2021-06-03
51 min
The Ready Entrepreneur Podcast
RE 126: How to Use a Resources Page
What is the best way to use and make sense of the endless number of resource pages available on resource websites? Case provides tips on how to approach lists of resources, and ideas for how to sift through all the information to find the resources that you need to get started with your online business.You learn to;Know What You Are Looking ForGo for trainingFind reliable sourcesLook for depthYou can find Case's resources at readyentrepreneur.com on the Resources pages mentioned in the episode. Click the link to find the information you want.
2021-06-02
19 min
The Ready Entrepreneur Podcast
RE 125: The College Versus Entrepreneurship Decision
Do you take the traditional path from college to work, or do you work on creating your own online business? In this episode, Case discusses the considerations for making a decision between pursuing a college degree, and working on an online business. As mentioned in this episode, click this link to get Case's audiobook Life Dream: 7 Universal Moves to Get the Life You Want Through Entrepreneurship at Audible. (This is an affiliate link that earns for eligible purchases at no additional cost to you). Do you want to be a guest on podcasts? To get a...
2021-05-21
15 min
The Ready Entrepreneur Podcast
RE 122: The Serial Entrepreneur Journey | Interview with Henry Lopez, Entrepreneur
In this episode, Case is having a conversation with Henry Lopez, Entrepreneur, about his entrepreneurial journey.Henry is a serial entrepreneur, small business coach and consultant, and host of The How of Business podcast show. He has over 35 years of diverse business experience, including careers in the information technology industry, sales, sales training and business ownership. He is currently the Managing Partner of Levante Business Group (supporting entrepreneurs and small business owners).To connect with Henry visit the How of Business podcast Facebook page: https://business.facebook.com/TheHOBPodcastYou can find all t...
2021-04-29
52 min
The Ready Entrepreneur Podcast
RE 121: The Entrepreneurial Journey of Purpose | Interview with Anita 'AC' Clinton, Founder of Anita Clinton Enterprises and Be Great Global
In this episode, Case has a conversation with Anita 'A.C.' Clinton, Founder of Anita Clinton Enterprises and Be Great Global.Discover how your entrepreneurial journey can be set in motion by circumstances that require an answer, and your quest on the road for your business could become a foundational message for those you are called to help and inspire. Anita “AC” Clinton, Speaker, Purpose Strategist and Author, is the go-to-person for all aspects of purpose. She is passionate about helping dreamers connect to their purpose, and transition to game-changers. Anita is also the host o...
2021-04-22
1h 03
The Ready Entrepreneur Podcast
RE 120: Interview with Robyn Graham, Brand Marketing Strategist
In this episode, Case has a conversation with Robyn Graham, Brand Marketing Strategist, about her entrepreneurial journey.Sometimes your entrepreneurial journey is ignited by the circumstances of your life…and you find yourself with the opportunity to build a business around your interest, and on your terms. And then it grows, and evolves, and you discover new insights that lead to solutions your future dream customers are looking for.Robyn is a doctorate in pharmacy, former corporate executive, freelancer, marketer, photographer, podcaster host of The Second Phase Podcast, and a brand marketing strategist.You...
2021-04-15
39 min
The Ready Entrepreneur Podcast
RE 119: Wantrepreneurs Top 5 Excuses...and How to Defeat Them
In this commentary episode, Case looks at the five most common excuses wantrepreneurs use for not getting started with their business, and reviews the practices that can be adopted to overcome those obstacles.Aspiring entrepreneurs, who are really wantrepreneurs, spend more time talking about why they cannot start their business, than actually starting it. Most of the time there are five key excuses for not getting started...Lack of TimeLack of MoneyLack of ConnectionsFear of RidiculeNot Knowing Where to StartBut recognizing these excuses, and planning to defeat them will remove the 'want' from wantrepreneur. Th...
2021-04-01
27 min
The Ready Entrepreneur Podcast
RE 118: Interview with Alex Sanfilippo, host of Creating a Brand podcast, and founder of Podmatch.com
In this interview episode, Case has a conversation with Alex Sanfilippo, host of the top 20 entrepreneurship podcast, Creating a Brand, and founder of PodMatch.com, about his entrepreneurial journey. From selling used golf balls, to a professional career that turned into big corporate…to his entrepreneurial endeavors, to founding PodMatch.com, a free service that automatically matches podcast guests and hosts together for interviews, Alex talks about the value of meeting, establishing and connecting his network, building systems, solving problems and being a person of value.You can learn more at https://creatingabrand.com/free and...
2021-03-25
47 min
The Ready Entrepreneur Podcast
RE 117: Starting the Entrepreneurial Journey with $60 and Hope | Interview with Lora Shipman
In this episode, Case has a conversation with Lora Shipman, Social Media Manager and Coach about her entrepreneurial journey. Lora is also the host of the Lora Shipman Show podcast.To connect with Lora on Instagram @lora_shipman You can find all the resources Lora mentions in this episode on the podcast resources page at readyentrepreneur.comAs mentioned in this episode, click this link to get Case's audiobook Life Dream: 7 Universal Moves to Get the Life You Want Through Entrepreneurship at Audible. (This is an affiliate link that earns for eligible purchases at...
2021-03-18
53 min
The Ready Entrepreneur Podcast
RE 116: The Wealthy Speaker Entrepreneurial Journey | Interview with Jane Atkinson
In this episode, Case has a conversation with Jane Atkinson, Author of The Wealthy Speaker 2.0 and Founder of The Wealthy Speaker School.Jane has been helping speakers catapult their careers for nearly 30 years. She is the also the author of The Epic Keynote and The Wealthy Speaker Daily Success Planner and Journal. At the Wealthy Speaker School she offers online courses, masterminds and private coaching programs for speakers at all levels helping speakers position to gain those almighty HIGHER FEES. To connect with JaneGo to: speakerlauncher.comOn social media: @j...
2021-03-11
50 min
The Ready Entrepreneur Podcast
RE 115: What Is Guest Podcasting?
In this strategy episode, Case discusses the benefits of guest podcasting, and the opportunity that exists for D-I-Y aspiring entrepreneurs to begin growing an audience now, by reaching out to podcasters.This episode builds on the information covered in the show's Podcast Discovery series, episodes 92 to 97 posted from late September through October 2020 .In this episode, Case covers:Guest podcasting is appearing on a podcast show - to add value to that show’s audience.Usually it’s for an interview, but you can also have a conversation, teach, entertain or give analysis on your subj...
2021-03-04
18 min
The Ready Entrepreneur Podcast
RE 114: Turning Your Interests Into a Business | Interview with Rick Hadrava, Managing Partner of Epic Business Advisory and Epic Wealth Management
In this extended interview episode, Case has a conversation with Rick Hadrava, Host of The Over 50 Entrepreneur podcast, Managing Partner of Epic Business Advisory and Epic Wealth Management about his entrepreneurial journey.If you start your working life by peeling popple, do you think you would go on from there to your own business managing wealth, and helping others achieve their dreams? The entrepreneurial journey has many starts, and all are foundational to success along the way.In this episode, Rick shares his insights from his path. Rick is a successful business owner, certified in exi...
2021-02-25
48 min
The Ready Entrepreneur Podcast
RE 103: Build Your Business from Your Skills | Interview with Jodi Krangle, Voice Actor
In this extended interview episode, Case is having a conversation with Jodi Krangle, Voice Actor, about her entrepreneurial journey.Jodi has been a voice actor since 2007 and has worked with clients from major brands all over the world. She's also a singer and in 2015, she put out her own album of jazz, blues and traditional tunes. So she knows about sound and how it influences people. In this interview, she explains how her skill has influenced her entrepreneurial choices.To follow-up with Jodi visit: https://voiceoversandvocals.com/If you want to develop an int...
2020-12-10
1h 01
The Ready Entrepreneur Podcast
RE 102: Being an Entrepreneur with a 9-to-5 | Interview with Brian Brogen, Coach, Trainer and Speaker
In this extended interview episode, Case is having a conversation with Brian Brogen, coach, trainer and speaker about the entrepreneurial journey while keeping your 9-to-5. Brian talks about education, doing what people need done, and delivering value to those who want to follow his lead.Can you really start a side hustle without getting totally overwhelmed and giving up? And how do you do that? How do you really run a business on the side, while continuing with your professional job? Can you still achieve all the benefits of entrepreneurship by doing it that way? Hang on, you're...
2020-12-03
46 min
The Ready Entrepreneur Podcast
RE 101: Investing in Yourself for Results | Interview with Chantal Cox, Author and Founder of Create A Life You Love Coaching
In this extended interview, Case is having a conversation with Chantal Cox, author and founder of Create A Life You Love Coaching. Chantal talks about her entrepreneurial journey, from thinking that she would be 'only' a teacher, to investing in high-level training to build her business.The entrepreneur is the person who identifies opportunities, allocates resources, and creates value. These are action activities not tied to your background or family or economic situation. It's all about how you choose to move forward with your life. If you are not certain if the entrepreneurship life is for you, mayb...
2020-11-26
1h 06
The Ready Entrepreneur Podcast
RE 100: Live Q&A Celebration
For the milestone 100th episode of the podcast, Case was LIVE in a Zoom room and on Facebook to answer questions about online entrepreneurship, getting started, finding your audience and much more. This is the extended episode recording of the live session. You can also see the video on YouTube and on the Facebook page @ReadyEntrepreneur HQ.If you enjoy this content, subscribe so you do not miss the next 100!To find resources, strategies and ideas for aspiring entrepreneurs visit the Ready Entrepreneur website: https://www.readyentrepreneur.com/To download a F...
2020-11-19
57 min
The Ready Entrepreneur Podcast
RE 99: We Create the New Normal Part 2
The New Normal will be created as the Old Normal was...by us. Society, industry, technology, circumstances...we have to decide what it will mean to live in a post-pandemic, online world. And we decide by focusing on what we want. In Zig Ziglar's best-selling book See You at the Top. He illustrates the walk towards our goals and dreams, and the factors that get us where we want to go.You are standing at the foot of stairs and on the floor beneath your feet are the words: Love, Loyalty, Honesty, Trust, Character, Integrity...
2020-11-12
20 min
The Ready Entrepreneur Podcast
RE 98: We Create the New Normal Part 1
We keep hearing about WHEN we get the New Normal, we will...But who decides on the WHEN? Is the New Normal going to be sent to us? Is it going to come down from the mountaintop? Where did the old Normal come from?Abraham Lincoln once said, "the best way to predict your future is to create it." So instead of waiting for the New Normal to be handed to us, maybe we should just create it.In this first of a two part series, Case discusses ideas for what we can expe...
2020-11-05
28 min
The Ready Entrepreneur Podcast
RE 97: The Efficient Podcast Listener
What is the best way to take advantage of the scope and range of podcasts available to the average listener?Life in the Internet Age is really two lives. One is online where you now engage with family, friends, colleagues, and strangers through screens providing a heightened literal face-to-face communication confrontation.You check your phone for texts, images, emojis and videos conveying accompanying messages. Sliding over to your social feeds, you post a few images about your delicious meal, new shoes, or child's messy face, and then stare jealously at your friends' more delicious meal, h...
2020-10-29
25 min
The Ready Entrepreneur Podcast
Trailer: The Ready Entrepreneur Podcast
Are you an aspiring entrepreneur ? Do you want to get started with an online business? Are you ready for a life that is really your own?This is your podcast if you think it's time to have the lifestyle you really want by starting your own business. Host Case Lane provides tips, strategies and ideas for getting started, and inspiring interviews with entrepreneurs.Listen and subscribe to join the community now!To find resources, strategies and ideas for aspiring entrepreneurs visit the Ready Entrepreneur website: https://www.readyentrepreneur.com/To download a F...
2020-10-27
01 min
The Ready Entrepreneur Podcast
RE 96: Tips for Being a Valuable Podcast Guest
Interested in being a guest on a podcast, but not sure how to manage all the variables in the process? Listen to this episode...In just a few short years, podcasting has arisen as the one online activity everyone must do. Not only comedians, newscasters and historians, but also corporate executives, specialized professionals, and the kid next door.Unlike blogging which required at a minimum the ability to write, podcasting is the audio medium, a stage that permits and embraces the same chatter, banter and jokes that take place between ordinary people on average days....
2020-10-22
28 min
The Ready Entrepreneur Podcast
RE 95: The Welcoming Podcast Host
With the rise of podcasts as an open market of free-for-all conversations, entertainment, knowledge and jokes, podcast hosts are free to manage their shows as they see fit.There are no rules, requirements or regulations. So this episode is being offered only as a list of potential ideas for podcast hosts who want to leave out a welcome mat for potential relevant guests.The information does not apply to those who are, or are using, paid public relations services who have connections inside podcast networks, and other means for directly contacting shows.
2020-10-15
27 min
The Ready Entrepreneur Podcast
RE 94: For Potential Podcast Guests: Navigating Challenges and Warnings
Podcasts are the next big thing that's already here. Many people have one, so do companies, organizations, and your next door neighbor. Everyone is interested in what this rising medium means for their work, industry, knowledge, and entertainment, and everyone wants to know where it's all going.The numbers are impressive. One million podcasts...and growing! But what does that really mean?In researching over a thousand podcasts to find relevant shows to interview on, Case noted many 'behind the scenes' issues that come up in this young and rapidly-growing industry.There are tw...
2020-10-08
32 min
The Ready Entrepreneur Podcast
RE 93: How to Research, Find and Contact Podcasts for an Interview
On the surface, the standard advice is correct. If you want to interview on a podcast, you must send a compelling pitch to the podcast host, and trust your message resonates with their goals, fits in their schedule, and appears appealing to their audience.Sounds great...except, how do you find the hosts and shows that you can pitch to in the first place?There are now more than one million podcasts. That number should make it possible to find hundreds, if not thousands, of podcasters in your genre, talking to people about yo...
2020-10-01
32 min
The Ready Entrepreneur Podcast
RE 92: The Podcast Discoveries Series Introduction
Into a time when the trust in the viability of our systems, communication, media, governance and civil society is teetering, come a wave of talkers commandeering the airwaves on their own terms...podcasters.Tens of thousands of vocal on-air talents have turned on microphones, and launched discussions, commentaries, dramatizations, recreations and jokes, on every subject imaginable, in an effort to deliver more knowledge, and entertainment, to more people than ever before. And a significant part of their effort includes engaging with guest speakers who can illuminate issues, clarify points, and heighten the conversation.B...
2020-09-24
19 min
The Ready Entrepreneur Podcast
RE 91: Interview | Nan McKay, President of Nan McKay and Associates and Owner of Nan McKay Connects
What is like to build an entrepreneurial career from work in public service - is that possible? And how do you transition every level of learning, even the experiences you had as a child, and taking on 17 jobs as a teenager, into your future success. What is that entrepreneurial journey like?In this extended interview episode, Case has a conversation with Nan McKay, President, Nan McKay & Associates, Owner, Nan McKay Connects. Nan has a varied and fascinating entrepreneurial journey. Through our conversation, you can understand how entrepreneurs can come from different backgrounds and experiences, overcome obstacles, and achi...
2020-09-17
1h 07
The Ready Entrepreneur Podcast
RE 90: Are You in an Entrepreneurial Country?
What are the world's most entrepreneurial countries, and how are they defined? In this intriguing episode, Case dissects two lists of top 10 global countries, and discusses why they may have been ranked as 'entrepreneurial,' what is counted, and what is missing.For aspiring entrepreneurs who are concerned about whether their location will affect their chances of being successful, or whether they are in the 'wrong' culture or society to become an entrepreneur, this episode dismisses those myths by revealing the context for these types of lists, and why they are not important.If you a...
2020-09-10
19 min
The Ready Entrepreneur Podcast
RE 89: Why You Should Not Give Up on Your Entrepreneurial Dream
Aspiring entrepreneurs often hit obstacles or roadblocks in their journey that are so discouraging they quit the game, and return to 'regular' life. But in this episode, Case explains why it's important to keep going...to continue to work through the business challenges to achieve the lifestyle dream that fueled your original passion.If you are an aspiring entrepreneur who is not sure where to get started, learn the first ten actions to take in Case's new book Recast: The Aspiring Entrepreneur's Practical Guide to Getting Started With An Online Business, available for download at Amazon.com. (Di...
2020-09-03
14 min
The Ready Entrepreneur Podcast
RE 88: The Case for Online Entrepreneurship Part 2 of 2
Global upheaval, uncertainty and disruption...perfect time to start an online business right? In part two of this two part mini-series, Case outlines the reasons why online entrepreneurship makes sense for anyone who is willing to do the work right now.The Work: Aspiring entrepreneurs create value through a product or service that their niche community wants or needs. To deliver this value, you must understand the type of content that is required, and how to distribute and market it to dream customers.The Reality: Entrepreneurship is not a walk in the park. You must con...
2020-08-27
17 min
The Ready Entrepreneur Podcast
RE 87: The Case for Online Entrepreneurship Part 1 of 2
With unprecedented disruption and instability around the world, why should anyone consider becoming an online entrepreneur right now? In this two part mini-series, Case outlines the reasons why online entrepreneurship makes sense for anyone who is willing to do the work right now.The Need: Globally, people are searching for solutions across a variety of wants and needs that are not being met by existing businesses. The Opportunity: A person who is willing to fill the gap in the marketplace can deliver a product or service to a waiting global community of consumers. All ideas and...
2020-08-20
13 min
The Ready Entrepreneur Podcast
RE 86: The Recast 30 Days Actions Plan
Aspiring entrepreneurs: Are you ready to start your online business? In this episode, Case explains how to organize and track the first ten actions to take when getting started with an online business. The Recast 30 Days Actions Plan is a free download available inside Case's new book Recast: The Aspiring Entrepreneur's Practical Guide to Getting Started with an Online Business - and in the link below. The Actions Plan gives aspiring entrepreneurs a tactical pathway to follow. No fluffy stuff, no rah-rah, no distractions - just action-by-action guidance through the document.Get your free copy of t...
2020-08-13
14 min
The Ready Entrepreneur Podcast
RE 85: How to Be An Entrepreneur
In this episode, Case Lane discusses three definitions for entrepreneurial behavior - literal, functional and practical.Entrepreneurs come from all backgrounds, have every type of education, varied work experiences, and a mix of experiences. Yet aspiring entrepreneurs often ask the question about: How to Be An Entrepreneur - as if there is one all encompassing approach.The literal approach is the pop culture image created by today's most famous billionaires - who all have different personalities and public personas.The functional approach is the entrepreneurial definition to seek opportunity, allocate resources and deliver v...
2020-08-06
12 min
The Ready Entrepreneur Podcast
RE 84: Recast: Part 2 of 2: Your Creative Actions When Getting Started With An Online Business
After an aspiring entrepreneur is foundationally set-up to launch a business, the creative phase can begin. In this episode, Case Lane explains Part 2 of her new book Recast: The Aspiring Entrepreneur's Prep Guide to Getting Started With An Online Business.These are the actions aspiring entrepreneurs can take BEFORE spending money on courses, conferences or other shiny apples. These actions help an entrepreneur become grounded in their product or service idea, and to approach other business related activities from the perspective of someone who has an understanding of the enterprise they would like to create.Th...
2020-07-30
18 min
The Ready Entrepreneur Podcast
RE 83: Recast: Part 1 of 2: Your Foundational Actions When Getting Started With An Online Business
Many aspiring entrepreneur, by definition, want to start a business but do not know where to begin. In this episode, Case Lane discusses part 1 of her new book Recast. To become an entrepreneur, most people, who have been doing something else, must recast to solidify the mindset, habits and practices that will generate success for a new business venture. Case begins the entrepreneur's journey with you, figuring out the most basic, but often conflicting details for your life BEFORE getting started on the business specifics. Many aspiring entrepreneurs end up delaying, or even stopping their plans, for thes...
2020-07-23
19 min
The Ready Entrepreneur Podcast
RE 82: How to Leave Corporate Behind When Starting Your Own Business
When corporate professionals make the transition to full-time entrepreneurship, there is often a hovering desire for all this is lost. Beyond wages and a place to go every day, aspiring entrepreneurs have daily reminders of things that have been 'given up.' In this episode, Case Lane discusses how to replace corporate perks and comforts to make the transition to entrepreneurship easier. Begin by focusing on the key goal, to generate new income streams, but provide yourself with the kind of comfort and care that you would receive at the office.You have to recast you...
2020-07-16
19 min
The Ready Entrepreneur Podcast
RE 81: Interview | The Entrepreneur's Journey with Adrien Harrison, Founder and CEO of Smart Course and Echo Studio
In this extended interview episode, Case Lane has a conversation with Adrien Harrison, Founder and CEO of Smart Course and Echo Studio about his entrepreneur's journey. Adrien left college to pursue his dream to travel the world, start a business and change the education system - and so far he has met his goals. From using his skills as a videographer to pitch projects, to bartending, to recognizing tech needs for other entrepreneurs, and now providing education resources for children with ADHD, he has managed to create a focused, goal-oriented career grounded in perseverance and a desire to...
2020-07-09
1h 29
The Ready Entrepreneur Podcast
RE 76: Interview | The Accidental Entrepreneur's Journey with Laura Wiese, Co-Founder of Time Traveler Media
The road to the entrepreneurial life can be full of unexpected opportunities and surprise options. In this extended interview episode, Case has a conversation with Laura Wiese, the Co-Founder of Time Traveler Media. Laura discusses starting - on stage - far from entrepreneurship, and transforming a temp position into a real-life MBA that became her own business.For aspiring entrepreneurs who may be wondering how freelancing, assisting or even no work can turn you into a business owner, listen to Laura's inspirational story.Learn how to leverage your creative talent, maintain multiple earning opportunities, negotiate fo...
2020-06-04
58 min
The Ready Entrepreneur Podcast
RE 66: Becoming an Entrepreneur in the Brainpower Age
Aspiring entrepreneurs in the 21st century are active participants in the transformation of human labor from sweat to brains, by being the people who are actively thinking, observing and finding solutions to the wants and needs of the community. Since knowledge workers and brainpower are the requirement for success going forward, those that position themselves as entrepreneurs are already utilizing the skills needed to move forward. In this episode, Case Lane discusses how you can take advantage of this built-in opportunity, and thrive through the transition to the tech age by using your skill to bring products and services in...
2020-03-26
13 min
The Ready Entrepreneur Podcast
RE 50: How to Be a Ready Entrepreneur
What do you need to do to make yourself - ready - to be an entrepreneur? In this milestone 50th episode, Case Lane discusses how to understand your value as an entrepreneur in the global marketplace, prepare yourself to persevere through difficult times, and study and learn from successful entrepreneurs. These activities can help you prepare to run your own business, be your own boss, and achieve the lifestyle freedom you want. For aspiring entrepreneurs, this is a motivational message about developing your entrepreneurial mindset.
2019-09-28
15 min
The Ready Entrepreneur Podcast
RE 49: The Information Privilege
When it comes to being successful, why do some people know what to do and others struggle for no results? The difference is information. Some people know they need information, and if they don't have anyone to give it to them, they go out and find it. In this episode of the Ready Entrepreneur podcast, Case Lane discusses how to make yourself a privileged aspiring entrepreneur by becoming better informed. Learn how to go to the information; gather or discover information; and build on the knowledge you receive. This is a privilege you control through your own effort and inter...
2019-09-19
13 min
The Ready Entrepreneur Podcast
RE 48: How to Successfully Take an Online Course
Aspiring entrepreneurs debating whether or not to spend thousands of dollars on an online course that promises an overnight solution to business success, check out this episode of the Ready Entrepreneur Podcast. Case Lane provides valuable tips on how to assess the course, uncover "all" the work behind the marketed process, give feedback to course creators, and track the literal and intangible value of the course. Aspiring entrepreneurs use many tools like books, videos, podcasts and courses. But results differ widely. Listen to these tips to avoid common mistakes, and to feel better about the money you spent on the...
2019-09-13
22 min
The Ready Entrepreneur Podcast
RE 47: What the UN says about Entrepreneurship
Why is there a disconnect between the global initiatives in support of entrepreneurship, and the ground-level quests of aspiring entrepreneurs who are trying to get started? In this episode, Case Lane dissects the United Nations Conference on Trade and Development's (UNCTAD) policy framework for entrepreneurship, and reveals how this global multilateral organization supports rising entrepreneurs. This episode provides support, encouragement and specific ideas for aspiring entrepreneurs to counter negative feedback and discouragement from their close circle and the community.
2019-09-05
18 min
The Ready Entrepreneur Podcast
RE 46: Are MBA Courses Important for Entrepreneurs
Aspiring entrepreneurs wonder if obtaining an MBA or another form of formal business education is important to running a business. In this episode, Case Lane provides the short and long answer to that question. At first, B-school is not the ticket to entrepreneurship, but eventually entrepreneurs want to have a working knowledge of core MBA topics like accounting, finance and marketing. Why is the knowledge important? And how should an entrepreneur balance this timeline disconnect? If business school-type knowledge is necessary, is it worthwhile to get it at a business school?
2019-08-29
28 min
The Ready Entrepreneur Podcast
RE 45: Entrepreneurship Lessons from Belize
Just when you thought a tropical vacation would be warm sand and colorful drinks, Case Lane takes you on a journey of entrepreneurial discovery. This episode focuses on how the entrepreneurs, employers and employees on the island of Ambergris Caye in Belize inadvertently provided five useful lessons that aspiring entrepreneurs can apply to their own business. Case Lane explains how the local approach to customer service and work left a lasting impression that can be adapted to your own plans for the delivery of your product or service.
2019-08-22
17 min
The Ready Entrepreneur Podcast
RE 44: The Quit Your Job Decision
How do you overcome money and failure fears when you are thinking about quitting your job to become a full-time entrepreneur? In this episode of the podcast, Case Lane discusses strategies for preparing to quit that can help alleviate some of the biggest fears. The approach includes ideas from earning more money and downsizing, to incrementally starting your business to test your idea before going all-in. This episode advocates a systematic and tactical plan for getting yourself ready before making the big decision.
2019-08-15
17 min
The Ready Entrepreneur Podcast
RE 43: Interview with creator Susie Sahim, Founder of Paper Demon
If you are thinking about leaving your 9-to-5 to work full-time in your own business, you will enjoy this interview with creator Susie Sahim, the founder of Paper Demon. In this extended interview episode of the Ready Entrepreneur Podcast, Case Lane speaks to Susie Sahim about building a business, making the transition to being a full-time entrepreneur, facing challenges, overcoming fear, building and sustaining an audience, and so much more. You'll get tips, strategies, ideas, and most of all, inspiration from one of the rising entrepreneurs who has done what so many of you are dreaming of doing - fu...
2019-08-11
57 min
The Ready Entrepreneur Podcast
RE 42: Read to Wealth: Books to Start on Road to Entrepreneurship
If you want to be a successful entrepreneur, how do you decide which books to read? Aspiring entrepreneurs can read to learn how to start a business, build wealth and transition to lifestyle freedom. But which books should be read and why? In this episode of the Ready Entrepreneur podcast, Case Lane introduces five categories of books to read: definition of entrepreneur, skills of successful people, business of business, think like a billionaire, and life in action - and why these types of books are important for aspiring entrepreneurs. This podcast will help you prioritize your reading, and provide some...
2019-07-31
21 min
The Ready Entrepreneur Podcast
RE 41: Where to Start (Five First Steps to Entrepreneurship)
Ready to start working on your business but have no idea what to do first? Listen to these five tactical tips for making the move to entrepreneurship. You can start today to make room for an entrepreneurial life by implementing these five first steps. In this episode of the Ready Entrepreneur podcast, Case Lane outlines five tactical, straightforward actions you can take immediately. This is advice you can use to get yourself moving and begin focusing on your plans.
2019-07-31
19 min
The Ready Entrepreneur Podcast
RE 40: Living and Loving Tech as an Entrepreneur Part 3: The Future
Questions for aspiring entrepreneurs to consider about the changes technology will make for their business and the economy. In this 3-part series within the Ready Entrepreneur podcast, Case Lane explores the "big" technology issues for entrepreneurs. In Part 3, Case asks a variety of questions about where technology is taking us and what the impact will be on businesses and entrepreneurs.
2019-06-14
20 min
The Ready Entrepreneur Podcast
RE 39: Living and Loving Tech as an Entrepreneur Part 2: Your Lifestyle
Ideas for aspiring entrepreneurs to take advantage of technology while making the transition to lifestyle freedom. In this 3-part series within the Ready Entrepreneur podcast, Case Lane explores the "big" technology issues for entrepreneurs. In Part 2, Case encourages entrepreneurs to use the same technology advances being applied to their businesses - virtual assistants, outsourcing, productivity software - to help make the transition to lifestyle freedom easier. Since aspiring entrepreneurs seek to have schedule and financial flexibility, technology tools can support this plan and make the transition smoother.
2019-06-14
14 min
The Ready Entrepreneur Podcast
RE 38: Living and Loving Tech as an Entrepreneur Part 1: Your Business
How should an aspiring entrepreneur view the role of technology in business? In this 3-part series within the Ready Entrepreneur podcast, Case Lane explores the "big" technology issues for entrepreneurs. In Part 1, the focus is on the changes you must be aware of around - privacy, opportunity, accessibility and impact - to better utilize technology in your business. Using a flashback to the advent of the industrial age as an example, Case helps you understand where you should put your attention when using tech in your business operations.
2019-06-14
20 min
The Ready Entrepreneur Podcast
RE 37: Interview with Amy Mitchell, Systems Coach
How do you become an entrepreneur who can work anywhere in the world? Start by listening to this discussion with an exciting entrepreneur who is living the travel and work dream. In this extended interview episode, Case Lane has a conversation with Amy Mitchell, Systems Coach about her journey to entrepreneurship. From having the vision to become location independent, to testing the waters in Bali, earning the opportunity to align with a mentor, and running a business from anywhere in the world, Amy provides insight, ideas, strategies and advice for the rising entrepreneur. This episode highlights the laptop lifestyle entr...
2019-03-02
1h 01
The Ready Entrepreneur Podcast
RE 36: The RE Tour Stop 6 Lifestyle
How do you make the transition to an entrepreneur's lifestyle? While many aspiring entrepreneurs dream of the freedom and flexibility of being an entrepreneur, you have to remember there are at least two lifestyle interruptions. One at the beginning to spend more time on building your business, and the other after success, when you transition to your life dream. In the final episode of the special Ready Entrepreneur Tour series, Case Lane discusses how you manage the lifestyle change as an entrepreneur. From adding more time to your morning or evening, to knowing exactly how you want to live your...
2019-03-01
20 min
The Ready Entrepreneur Podcast
RE 35: The RE Tour Stop 5 Action
How do you start a business from scratch and become an entrepreneur? For starters, you can copy the path of someone successful, build through trial and error, or buy a program or course as a step-by-step guide. In this episode of the special Ready Entrepreneur Tour series, Case Lane focuses the fifth stop on the action an aspiring entrepreneur must take to get a business started. This podcast covers three broad approaches, the pros and cons of each, and how you would select one to follow based on your own personality or background. After listening to this episode, you may...
2019-03-01
27 min
The Ready Entrepreneur Podcast
RE 34: The RE Tour Stop Four: Value
How do you define the value you want to deliver to the global marketplace as an entrepreneur? What are the consumer needs or wants that you think you can fulfill? In this episode of the special Ready Entrepreneur series, The Ready Entrepreneur Tour, Case Lane discusses the value - the product or service you can deliver as an entrepreneur. This episode covers how entrepreneur spot value and meet the needs of consumers. You will get tips on identifying business ideas, and on deciding how to contribute through your business.
2019-02-28
17 min
The Ready Entrepreneur Podcast
RE 33: The RE Tour Stop Three: Money
You can stop saying you do not have money to start your business. In this episode of the Ready Entrepreneur Tour special series, Case Lane discusses money and how entrepreneurs can get started without the 'no money' excuse. This episode focuses on identifying what you have, owe, save and spend, and learning how much you need to get started. From that gap, you focus on understanding how to find the money you need. This is Stop 3 on the Ready Entrepreneur Tour, a special seven part series to help you focus on preparing to become an entrepreneur by finding the conf...
2019-02-09
17 min
The Ready Entrepreneur Podcast
RE 32: The RE Tour Stop Two: Time
For aspiring entrepreneurs who say they do not have time to start a business, make time for this podcast. On Stop Two of the Ready Entrepreneur Tour, Case Lane discusses how you can find more time to move forward with your business ideas. From avoid time-wasting activities, to carving space out of mandatory tasks, an aspiring entrepreneur can find time if the business is put first. By keeping the business as a priority for your daily life, you can focus your efforts and achieve your goals faster. The Ready Entrepreneur Tour is a 7-part special series within the...
2019-02-05
19 min
The Ready Entrepreneur Podcast
RE 31: The RE Tour Stop One: Confidence
This special episode of the podcast is Stop One on the Ready Entrepreneur Tour: Confidence. This episode is about how to find confidence by doing activities related to your business idea. Case Lane discusses how listeners can begin immediately to develop knowledge about a product, service or industry of interest by research, reading, or even walking around to find gaps in the global marketplace. The more an aspiring entrepreneur learns about the subject of interest, the more confidence will grow. The Ready Entrepreneur Tour (RE Tour) is a seven part special series aimed at helping aspiring entrepreneurs understand how - co...
2019-01-22
21 min
The Ready Entrepreneur Podcast
RE 28: Your Fear in the Global Economy
Is the global high tech world a threat to your economic future? In this episode of the Ready Entrepreneur podcast, Case Lane discusses how you can take your fear of being replaced by robots and use it to create your own business. By leveraging the globalization opportunities offered by the connected marketplace, and technology tools designed to make work easier, you can build your business on the issues that are creating the new economy. Be inspired to pursue your entrepreneurial dreams in the current market, and fill the gaps in the marketplace with your product or service idea.
2018-12-06
13 min
The Ready Entrepreneur Podcast
RE 27: Interview with Teri Ijeoma, CEO and Founder of Invest with Teri
Interested in an intriguing entrepreneurial journey to business ownership and lifestyle freedom? In this extended interview episode of the Ready Entrepreneur podcast, Case Lane has a conversation with Teri Ijeoma, CEO and Founder of Invest with Teri. Teri began as an intrepid entrepreneur in high school and has extended her skill to the world of financial trading and global travel. She has many excellent tips, strategies and ideas to share with aspiring entrepreneurs who want to learn the details behind the results leading to full-time entrepreneurship.
2018-11-16
1h 02
The Ready Entrepreneur Podcast
RE 26: Make Good Habits Part of Your DNA
Do you wonder how high performance, efficient people manage to function in success mode all the time? Maybe they have embedded good habits so deeply, their behavior is part of their DNA. In this episode of the Ready Entrepreneur podcast, Case Lane discusses how you can enhance your abilities by being proactive with managing your best habits. Case focuses on how to use these factors - desire, effort, progress, consideration, reliability and thrift - to transform your every day behavior into continuous forward action. Entrepreneurs who are able to automatically use good habits can operate successfully without distractions.
2018-11-16
20 min
The Ready Entrepreneur Podcast
RE 24: Your Business and New World Markets
In this episode of the Ready Entrepreneur Podcast, Case Lane discusses the need for rising entrepreneurs to be informed and aware of growing global markets in the developing world. New markets provide entrepreneurs with opportunities to access a rising middle class who are looking for viable products and services to meet their needs and desires. With a focus on the transformation of Ethiopia, Case highlights how new entrepreneurs can participate in the global marketplace and consider the world's seven billion consumers in business strategies and plans.
2018-10-26
15 min
The Ready Entrepreneur Podcast
RE 25: Interview with Darrell Vesterfelt, Founder of Good People Digital
In this extended episode of the Ready Entrepreneur podcast, Case Lane has a conversation with Darrell Vesterfelt, the founder of Good People Digital. In this far-ranging discussion, Darrell describes his journey to finding work he was passionate about and turning it into a business through the background and key opportunities that fueled his entrepreneurial story. Darrell's tips, strategies and advice for aspiring entrepreneurs are engaging, thoughtful and inspiring.
2018-10-26
56 min
The Ready Entrepreneur Podcast
RE 23: Keep Your Entrepreneurial Dream Alive
In this episode of the Ready Entrepreneur podcast, Case Lane discusses how to keep your entrepreneurial dream alive when naysayers may be trying to discourage you. Case points out the value of holding on to your entrepreneurial dream by remembering why you want to start your own business and achieve lifestyle freedom. You also have to be aware of the motivations people have for fearing the risks and challenges of entrepreneurship.
2018-10-12
13 min
The Ready Entrepreneur Podcast
RE 22: Interview with Patrick Rauland, eCommerce Entrepreneur and Educator
In this episode of the Ready Entrepreneur podcast, Case Lane interviews Patrick Rauland, eCommerce Entrepreneur and Educator about starting a business; multi-tasking as a podcaster, blogger, instructor, and board game creator; experimenting with new technology and ideas; software and apps to use; and many other topics. Patrick has a range of information for aspiring entrepreneurs. This episode is one of the interviews with The Rising - entrepreneurs who are moving forward with exciting business ideas and managing independent lives and professional choices.
2018-10-05
55 min
The Ready Entrepreneur Podcast
RE 21: Be Born with Confidence
Do you wake up confident to face the day or afraid and uninspired? Would you like to be like one of those people who easily describe their business endeavors and are certain they are going to be successful? In this episode of the Ready Entrepreneur podcast, Case Lane discusses how to behave as if you were born with confidence. For aspiring entrepreneurs who are missing the courage spark to get started on a business, this episode provides tips and practices to use to change the way you think about your work day to build your self-esteem and prepare to...
2018-10-04
16 min
The Ready Entrepreneur Podcast
RE 20: Interview with Rising Entrepreneur Sharlene Sobrepeña
In this episode of The Ready Entrepreneur podcast, Case Lane interviews rising entrepreneur Sharlene Sobrepeña, the creator of Rudder Planner about starting a business as a solopreneur, tips and strategies for developing a physical product, global manufacturing, inspirational people and content to use, how to manage running a business on your own and more. This is one in the series of interviews with The Rising - discussions with entrepreneurs who are moving forward with their business idea, and making a difference with an independent venture.
2018-09-06
49 min
The Ready Entrepreneur Podcast
RE 19: Introduction to the Interviews with Rising Entrepreneurs
In this special explanation episode of The Ready Entrepreneur Podcast, Case Lane introduces the upcoming podcast interviews with The Rising - rising entrepreneurs who have started businesses and have valuable information to offer those who would like to do the same. In this introduction, Case reviews the questions that will be asked and the motivation and purpose behind interviewing people from different backgrounds and experiences who have the goal of freedom through entrepreneurship.
2018-09-05
15 min
The Ready Entrepreneur Podcast
Episode 018: Popularity vs. Excellence: The Decision for Rising Entrepreneurs
In this episode of the Ready Entrepreneur podcast, Case Lane discusses the battle between choosing popularity or excellence as the best way to market your business. Case looks at the current marketplace that rewards 'popularity' but may be losing its commitment to excellence, and considers how aspiring entrepreneurs can make a decision based on their preferences, product, service or industry.
2018-09-04
19 min
The Ready Entrepreneur Podcast
Episode 017: The Urgency to Become an Entrepreneur
In this episode of the Ready Entrepreneur podcast, Case Lane discusses the urgency to become an entrepreneur. Given the transformation of the economy by globalization and technology, people who have business ideas in their heads should take advantage of available resources and start a business. Case discusses how globalization and technology can be used by rising entrepreneurs to get in with the "new empire" now before barriers to entry rise.
2018-08-30
18 min
The Ready Entrepreneur Podcast
Episode 016: Why the World Wants You to Be an Entrepreneur
Do you think your dream to become an entrepreneur is part of your own isolated plan? In this episode of the Ready Entrepreneur podcast, Case Lane discusses how the official agenda of global organizations promoting entrepreneurship applies to you - the aspiring entrepreneur. Many organizations have active entrepreneurship programs designed to foster job creation and economic development. Case looks at how these 'world' goals are applicable to an entrepreneur who is just starting out.
2018-08-16
11 min
The Ready Entrepreneur Podcast
Episode 015: Entrepreneurship and Hating a Job
In this episode of the Ready Entrepreneur podcast, Case Lane looks at the top reasons why people say they hate their jobs, and why becoming an entrepreneur would address all those concerns. Case includes outtakes from her own experience working for others in small business, government, a professional partnership, and a big corporation to illustrate why the reasons people hate their jobs are so common.
2018-07-17
18 min
The Ready Entrepreneur Podcast
Episode 012: How do you define real success as an entrepreneur
In this episode of the Ready Entrepreneur podcast, Case Lane discusses how entrepreneurs define success. If people are looking only at the societal definitions of money or fame, what should a rising entrepreneur do? The answer is to define your own definition of success in the goals and objectives that you set for yourself, not just in terms of business revenue, but in the enjoyment you have in managing every aspect of your life.
2018-02-07
10 min
The Ready Entrepreneur Podcast
Episode 003: Three Reasons to Get Your Business Idea to the World
The Ready Entrepreneur podcast from Case Lane helps you to break away from your daily grind and become an entrepreneur. In this episode, we look at three reasons to get your business idea out of your head and into the world - personal satisfaction, financial security and lifestyle freedom.
2017-08-08
08 min
The Ready Entrepreneur Podcast
Episode 002: Four Steps to Finding Your Business Idea
The Ready Entrepreneur podcast from Case Lane helps you break away from your daily grind and become an entrepreneur. In this episode, we look at four steps to help you find your first business idea.
2017-08-08
14 min