Shows
Pest Control Marketing Domination PodcastUsing Campaign Structure For Pest Control MarketingCampaigns for Pest Control Marketing.Most pest control marketing doesn’t fail because the ideas are bad—it fails because the campaigns aren’t planned, executed consistently, or measured the right way.In this episode, Casey breaks down how to build a real multi-channel campaign plan that combines offline marketing (door hangers, USPS EDDM mailers, truck wraps), paid lead generation (Google Local Service Ads, Google PPC, Yelp), and owned media (email referral campaigns and long-term organic/SEO) into one coordinated system.You’ll learn how to stop running “random acts of marketing” and instead laun...
2026-01-3143 minPest Control Marketing Domination PodcastExecution For Your Pest Control Marketing StrategyExecution For Your Pest Control Marketing Strategy (Season 5, Episode 3)In this episode, Casey breaks down how to turn your pest control marketing into a real execution plan—without constantly changing direction. We start with the foundation: committing to a growth strategy with clear goals for customers, revenue, and service mix, backed by a real budget you can sustain.Then we tie everything together into two essential pathways:(1) Organic growth and local authority—your website, SEO (traditional + technical), topic clusters, EEAT-driven content, social media for TOMA, reviews, citations, and showing up in today’s expanded search...
2026-01-241h 01Pest Control Marketing Domination PodcastBuilding Authority for AI Overviews, ChatGPT, and Voice SearchEpisode Overview (Season 5, Episode 2)In this episode, we’re talking about the part most companies skip: execution.You’ve built your 2026 plan—now you have to run it long enough to work, especially if you’re a newer or smaller company competing in a mature market. We break down why consistency and patience are the real growth edge, and how to avoid the trap of changing strategies every time results don’t show up immediately.Then we shift into what’s changing fast in marketing: traditional keyword-based SEO is evolving. It’s no longer just ab...
2026-01-171h 01
The Interior CollectivePin to Profit: Optimizing Pinterest SEO for Interior Designers with Julia BoccheseSeason 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer.
Subscribe now at patreon.com/theinteriorcollective
Welcome back to The Interior C...
2025-12-0559 min
The Hard Corps Marketing ShowCTM Takeover Episode: David Reske - Avoiding Invisibility, Mastering GEO, & Leveraging AIHow can marketers ensure their brand remains visible in an AI-dominated digital landscape?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with David Reske, Founder and CEO of Nowspeed to explore how artificial intelligence is transforming the way companies achieve visibility and connect with customers. David emphasizes the urgency for marketers to adapt to AI technologies, especially large language models like ChatGPT, or risk becoming invisible in a rapidly evolving marketplace.He shares actionable strategies...
2025-11-2642 min
The Hard Corps Marketing ShowCTM Takeover Episode: Generative Engine Optimization Master Class ft Al SargentHow can marketers stay discoverable as AI reshapes the search landscape?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative Engine Optimization (GEO). Al delivers a strategic and practical breakdown of how marketers can adapt to the rise of AI tools like ChatGPT, Perplexity, and Gemini- tools that are reshaping how content is discovered and consumed....
2025-10-0346 minPest Control Marketing Domination PodcastFinding the right prospects in 2026🎧 Episode Recap – Season 4, Episode 29Finding the right prospects in 2026In this episode, Casey Lewis dives into “Finding the Right Prospects in 2026” and breaks down the 10 consumer types pest control companies encounter—five actively looking for you and five shopping for anyone. He pinpoints the three most profitable consumers to focus on, explains how to recognize them, where they’re located, and how to make your company the obvious choice over competitors.You’ll also learn how to “play with the big boys” by mastering SEO basics, investing in advertising, producing consistent content, optimizing Google assets, buil...
2025-09-2749 min
Make it Your BusinessEpisode 12: Marketing Secrets I Learned From Launching My Own Business MagazineIn this episode of Make It Your Business, James Murray (of James Murray Finance) pulls back the curtain on Modern Business Magazine — a brand-new publication for UK business owners that blends finance, growth strategy, marketing insights, and mindset. We explore why creating your own magazine can be a powerful marketing tool, what goes into making one from scratch, and how you can use non-standard methods to stand out from the competition. 💡 Topics include: The thinking behind Modern Business and what’s inside its first issueWhy a physical magazine still has h...
2025-09-1728 minPest Control Marketing Domination PodcastPest Control Marketing QuestionsIn this episode of the Pest Control Marketing Domination Podcast, Casey Lewis answers the 10 most common digital marketing questions that pest control, wildlife control, and lawn care business owners ask.From understanding the difference between SEO and paid ads, to handling reviews, budgeting for marketing, and tracking ROI, this episode breaks down the essentials of building a strong online presence and winning more local customers.What You’ll Learn in This Episode:How to get found when customers search onlineThe real difference between SEO, Google Ads, and LSAsHo...
2025-09-0751 min
The Hard Corps Marketing ShowOld-School Tactics Drive Modern Marketing Wins ft. Aaron Welch | Hard Corps Marketing Show | Ep 449How can emotional intelligence, authenticity, and classic marketing strategies fuel modern success?In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of traditional grit and modern marketing savvy, offering insights on the evolving landscape of marketing from the power of AI to the surprising effectiveness of print mail.Aaron debunks the myth that marketing channels like SEO or direct mail are “dead.” He explains that while platforms and tactics may evolve, core fund...
2025-08-2848 min
The Hard Corps Marketing ShowDon’t Be the Podcast Everyone SKIPS ft Ollie Whitfield | Hard Corps Marketing Show | Ep 447Can your podcast stand out in a sea of sameness?In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box thinking to the mic, sharing a mix of inventive podcast concepts, production tactics, and tech integrations that challenge the traditional interview format.From chip-tasting ASMR podcasts to quiz show formats and fireside chats in the wild, Ollie explains how unconventional...
2025-08-1448 minPest Control Marketing Domination PodcastHow to Rank & Prove Your Marketing WorksIn this episode, we tackle some of the biggest questions pest control business owners are asking about online visibility and marketing ROI. How can you rank your website for one of the most searched local terms, “pest control near me”? What steps can you take to beat the competition and get into Google’s map pack? And once your marketing is running, how do you know if it’s actually working or wasting money?We’ll break down the key strategies for local SEO, Google Business optimization, and building trust signals that get you found online. Plus, we’ll disc...
2025-07-2745 minPest Control Marketing Domination PodcastMarketing Expectations - 2 Year Plan🎙️ Episode 21 – Season 4The 2-Year Roadmap to Build Your Pest Control Success PyramidAre you ready to lay the foundation for real, sustainable growth in your pest control business?In this episode, Casey Lewis reveals the exact 2-year roadmap he uses to help pest control companies grow by 250+ recurring residential clients. Whether you're starting from scratch or looking to scale an existing business, this episode gives you the plan, timeline, and tools to make it happen.We break down what to expect at different budget levels, how to combine organic SEO with paid ad...
2025-07-1950 minPest Control Marketing Domination PodcastInterview with James Hatfield of LiveSwitchOn today's episode, Casey Lewis will interview James Hatfield, the Chief Revenue Officer of LiveSwitch. James is also an entrepreneur who founded a painting and power washing company. LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and document their work in real-time. Home service businesses rely on LiveSwitch to provide virtual estimates, document job progress, and streamline operations using instant video. https://www.liveswitch.com/ (see show notes at the...
2025-07-1236 minPest Control Marketing Domination PodcastSuccessful Pest Control vs. Not So Successful✅ Episode SummaryThis episode is all about understanding why some pest control companies grow faster, make more profit, and build better reputations than others—even when they’re working the same markets and time of year.Casey Lewis breaks down the difference between successful and not so successful pest control companies, sharing real-world examples, strategies, and mindset shifts you can implement now—even during the busiest time of the year.👉 It’s 4th of July weekend—right in the middle of pest control season. Are you too busy to actually grow your business? Learn how to us...
2025-07-0656 min
The Hard Corps Marketing ShowGAME-CHANGING Strategies for the New SEO ft Kerry Pearce | Hard Corps Marketing Show | Ep 441How can marketers thrive in the age of AI and zero-click search?In this episode of The Hard Corps Marketing Show, I sat down with Kerry Pearce, Head of Marketing at Qrvey. Kerry unpacks the shifting landscape of SEO in the age of zero-click searches and AI-generated answers. Rather than throwing in the towel, she explains how marketers can adapt their strategies to stay relevant and drive results.Kerry shares practical ways to modernize your SEO approach, from refreshing outdated content and using AI tools effectively, to optimizing pages...
2025-07-0332 minPest Control Marketing Domination PodcastOrganic SEO or Paid Ads for Pest ControlIn this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You’ll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.Casey dives into the long-term value of building a strong SEO foundation with service pages, blog content, and a well-optimized Google Business Profile. He also explores how paid ads—like...
2025-06-0749 minPest Control Marketing Domination PodcastYour Pest Control Website and Local SEO – The Foundation of DominationIn this episode, we’re diving deep into what it really takes to dominate your local market online through smart SEO and strategic website structure. We break down the key differences between national and local SEO, and why a cookie-cutter approach won’t cut it for your pest control business. You’ll learn how to build powerful, optimized landing pages for every city and service you offer, the importance of clean site architecture, and how to leverage internal linking to help Google index your content more effectively. We also explore the power of video and blog content in bui...
2025-05-1838 minPest Control Marketing Domination Podcast24 Month Success Plan🎙️ Episode 14 - Season 4The 2-Year Plan to Build Your Pest Control Success PyramidDescription:In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis outlines a proven 2-year strategy to help pest control business owners build a solid foundation of 250+ recurring residential clients. Learn how to combine organic online growth with paid advertising to create a predictable revenue stream that supports long-term business success.What You’ll Learn:Why recurring revenue is the foundation of your pest control success pyramidHow to grow using SEO, Google reviews...
2025-05-1145 minMake it Your BusinessSocial Media Secrets For UK Business Owners! – Make It Your Business – Episode #4Welcome back to Make It Your Business! In this episode, James Murray and Duncan Casey dive into the real-world experiences of using social media as a UK business owner. From winning enquiries through TikTok to navigating the evolving landscape of digital marketing, they share practical tips, challenges, and strategies for entrepreneurs, start-ups, and SMEs. We cover which social media platforms work best for small businesses, how to stay authentic on camera, when to hire a marketing expert, and why writing a blog can massively boost your SEO. Plus, we discuss using AI tools, the importance o...
2025-04-3044 min
Lawyer Mastermind PodcastThe 6-Month Scaries in SEO: What Law Firms MissIn this episode of the Lawyer Mastermind Podcast, Casey, Rob, Leann, and Steve break down the “Six-Month Scaries” in SEO. Learn why law firms often don’t see results in the first six months, how to spot red flags, track progress, and build a strategy that delivers long-term value.Casey Meraz is the Founder and CEO of Juris Digital, where he leads law firm growth through strategic SEO, content marketing, and digital innovation. With over 15 years of experience in legal marketing, Casey has helped firms nationwide build high-performing online presences that generate real, trackable ROI. He beg...
2025-04-2132 min
Lawyer Mastermind PodcastWhy Showing Up 4x on Google Is the New SEO Goal with Rob Claybon Leann Pickard and Steve KingRanking #1 on Google isn’t enough anymore. In this Lawyer Mastermind Podcast episode, Casey, Rob, Leann, and Steve dive into how personal injury firms can drive real growth through brand strategy, community engagement, PPC, LSAs, and smart SEO. It’s all about strategy, intent, and connecting with real people. The team also explores content quality, zero-click searches, accident blogging, and why consistency beats chasing trends.💡 Watch now to move beyond rankings and build real marketing momentum!Chapters:00:00 – Intro: Why Ranking #1 Isn’t Enough in 202500:39 – Rob’s Take: Full-Page...
2025-04-0331 min
The Hard Corps Marketing ShowDon’t Be Afraid of Your Marketing Data! ft Andrea Tarrell | Hard Corps Marketing Show | Ep 413How can businesses overcome marketing myths and embrace AI advancements?In this episode of The Hard Corps Marketing Show, I sat down with Andrea Tarrell, CEO of Sercante, to discuss common marketing myths and the challenges businesses face in driving innovation. Andrea shares her expertise on overcoming the misconception that poor data quality holds back business innovation, arguing that fear and resistance to change are often the real obstacles.Andrea dives into the impact of AI on marketing strategies, revealing how businesses can leverage AI advancements even in the face of messy data. She...
2025-03-2724 min
Lawyer Mastermind PodcastWhat Smart PI Firms Do That You Probably Don’t with Law Firm SEO Expert Steve KingIn this episode of the Lawyer Mastermind Podcast, Casey Meraz sits down with law firm SEO expert Steve King to unpack why personal injury SEO is so competitive—and how to win in 2025. From ranking myths to intake systems and multi-channel strategies, this episode is packed with real-world advice to help law firms grow smarter and sign more cases.Steve King, Director of Existing Growth at Juris Digital, brings years of experience in legal SEO and content marketing. With a background in copywriting and digital strategy, he specializes in helping law firms increase visibility, generate le...
2025-03-2532 min
Lawyer Mastermind PodcastWinning Local SEO in 2025 – Proven Strategies with Steve KingIn this episode of the Lawyer Mastermind Podcast, Casey Meraz and SEO expert Steve King dive into the evolving world of local SEO in 2025. From AI-driven search changes to the impact of E-E-A-T and backlink strategies, we break down what law firms must do to stay competitive. Whether you're looking to dominate local search, improve website conversions, or build a stronger brand, this episode has actionable insights to help your firm grow.Steve King, Director of Existing Growth at Juris Digital, brings years of experience in legal SEO and content marketing. With a background in...
2025-03-1733 min
Lawyer Mastermind PodcastBreaking the Growth Plateau: Digital Marketing for PI Law Firms with Leann PickardIs SEO Dead? What PI Firms Must Know in 2025!In this episode of The Lawyer Mastermind Podcast, Casey Meraz and Leann Pickard dive into innovative strategies to break past growth plateaus. From SEO and PPC to AI’s impact on LSAs, we explore proven tactics to generate more high-value cases. Watch now to unlock new growth opportunities!👉 Subscribe for more legal marketing insights!⏱ Chapters:00:00 – Intro & Episode OverviewMeet Casey Mraz & Leanne Pickard and preview today’s discussion on digital marketing for PI firms.02:15 – Is SEO Dead...
2025-03-1141 minPest Control Marketing Domination PodcastPest Control SEO BasicsIn today's episode, Casey will discuss 5 primary points to consider for your own SEO strategy.1. Keyword Research & StrategyWhat It Is:Keyword research involves finding the right words and phrases that potential customers are using to search for pest control services. This includes short-tail (broad) and long-tail (specific) keywords.How It Applies to a Pest Control Company:Identifying local keywords like "pest control near me," "exterminator in [city]," or "termite treatment in [location]"Researching service-specific terms like "bed bug removal Cincinnati" or "rodent exclusion Ann Arbor"Using keyword...
2025-03-0958 min
Omni MindfulnessShifting Mindsets: How Syllaby is Revolutionizing Solopreneurship with Faceless Video Marketing. A Conversation with Casey Watkins(Epi. #201)Share your Thoughts about this EpisodeIn this episode, the focus is on using Syllaby to create various types of promotional videos for companies. Examples are provided, including pest control, pooper scoopers, bell bonds, and plumbers. It is mentioned that Syllaby can incorporate AI-generated images, B-roll footage, and photos from business projects to produce quick and effective promotional content.00:00 Introduction to Syllabi for Promotional Videos00:08 Examples of Promotional Videos00:18 Utilizing AI and B-Roll Footage00:23 Customizing Videos for Your BusinessGuest Bio:Casey Watkins is a marketer, entrepreneur...
2025-03-0653 min
The Hard Corps Marketing Show3 Ways You’re KILLING Your YouTube Channel ft Vicki O'Neill | Hard Corps Marketing Show | Ep 397How can YouTube SEO and video strategy supercharge your content growth?In this episode of The Hard Corps Marketing Show, I sat down with Vicki O'Neill, a marketing strategist, thought leader, and video confidence coach. Vicki brings her expertise in helping creators and businesses maximize their YouTube presence, sharing key strategies for optimizing videos and building long-term growth on the platform.Vicki breaks down why simply uploading videos and walking away isn’t enough. She discusses the critical role of SEO in YouTube success, including the importance of strategic ke...
2025-01-3045 min
The Interior CollectiveSEO for Interior Designers with Julia BoccheseSave 15% site wide at www.idco.studio with promo code Podcast15.
On today’s episode of The Interior Collective, we’re welcoming Julia Bocchese, a leading SEO and Pinterest consultant with over seven years of experience under her belt. Julia has worked as an SEO professor at Drexel University, sharing her SEO expertise with the next generation of digital marketers.
Throughout her career, Julia has helped countless clients boost their website traffic and achieve the coveted #1 spot for their keywords on Google. Having made the leap from the corporate world to pursue her own passion, Julia...
2024-11-151h 01Pest Control Marketing Domination Podcast2 Pathways To Online Success For Pest ControlThe Pest Control Marketing Domination PodcastEpisode Overview: Service vs. Experience, Organic SEO vs. Paid Ads, and Maximizing ROI
In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into strategies that can take your pest control business from service-focused to experience-driven, setting you apart in a competitive market. Casey begins by exploring the critical difference between simply delivering a service and creating a memorable, positive experience that keeps customers loyal and improves word-of-mouth referrals.
Next, Casey breaks down the core distinctions between organic SEO and paid advertising, offering insights...
2024-11-141h 01
Voice Your BrandSEO to skyrocket your Black Friday sales with Remi at Sunday Best Digital AgencySEO is a year-round strategy – which means it’s never too late (or too early) to start working on it. In today’s episode, we speak with Remi Audette, an award-winning SEO specialist and founder of brand-building SEO agency Sunday Best.
You’ll learn Black Friday specific SEO tactics you can implement at any time during the year, along with Remi’s top recommendations for a sales-ready website to take you through the shopping season and beyond.
Download the Black Friday Workbook to plan out your Black Friday marketing strategy.
—
Connect with Remi Audette
2024-11-0337 min
Lawyer Mastermind PodcastThe Digital Edge: Elevating Your Law Firm with SEO, Web Design, and User Experience with Wade CarlsonWade Carlson is an expert in SEO and digital marketing, known for delivering impressive ROI on hundreds of campaigns. With a focus on data-driven strategies, Wade consistently develops tailored solutions that produce measurable results. A proud veteran of the US Coast Guard, he has served in diverse locations including Alaska, the Great Lakes, the Florida Keys, and California. Outside of his professional work, Wade enjoys fatherhood and spends his free time writing and recording music.LinkedIn: https://www.linkedin.com/in/wade-l-carlson/
2024-09-1624 min
The Hard Corps Marketing ShowSEO is Overhyped - John Miller - Hard Corps Marketing Show - Episode # 371Today’s guest is an entrepreneur marketing leader, a sports radio pro and author of “Playing It Safe Sucks: A manifesto for courageous marketing.” Introducing John Miller, the President and Founder of Scribewise. They join Casey today to discuss why SEO is not how B2B consumers are finding companies today. John mentions the importance of having a human being at the forefront of AI generated content to ensure it’s suitable for human consumption. John also highlights how companies can get consumed by statistics, causing them to overlook the importance of fostering relationships, which ultimately drives more business.
2024-08-1547 minPest Control Marketing Domination PodcastPest Control WebsitesToday's episode will discuss the concept of what constitutes a SMART pest control website.
Benefits:
On-Page SEO
Website SiteMap
Individual page components
Content
H1, 2, and 3 tags
alt tags
keyword density
Google Search Console
Other Important elements to a great website
In July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com.
Please don’t forget to review an...
2024-07-0856 min
Small Town StylistInstagram only marketing doesn't work in a small town salonIn this episode, Casey Taylor discusses common misconceptions about social media marketing as a small town stylist and provides strategies for attracting local clients. She emphasizes the importance of focusing on targeted clients rather than vanity metrics and highlights the value of platforms like Facebook and Google for reaching local audiences. Casey also recommends optimizing SEO, creating a professional website, and utilizing social media branding techniques. Additionally, she suggests getting involved in the community, both physically and online, to attract potential clients. Overall, the episode provides practical advice for small town stylists looking to build their clientele.
2024-04-1513 min
Lawyer Mastermind PodcastInnovative Content Marketing Strategies for Law Firms in 2024 with Maxine HarrisonThe legal industry, traditionally viewed as conservative and slow to adapt to digital trends, is undergoing a transformation. Law firms now recognize the need to innovate their content marketing strategies to stay relevant and competitive.Welcome to our latest podcast series, where today's focus shines on pioneering content marketing strategies tailored for law firms as we go through 2024. Joining us in this enlightening dialogue is none other than Maxine Harrison, a vanguard in the realm of legal marketing strategy.Maxine Harrison is the Director of Content for Juris Digital. “Max” is a purveyor of all thin...
2024-03-0527 minPest Control Marketing Domination PodcastPest Control Business - Driving LeadsWe will elaborate on the Pest Control Accelerated Growth Plan in today's episode. Specifically, today, we will discuss the first section of the AGP in more detail, which is DRIVING LEADS. When you focus on driving leads, we break this down into three primary categories. They are Organic SEO, Paid advertising, and Contact Database.
The discussion will revolve around the things necessary to drive leads using the three categories above.
Over the next two podcast episodes, Casey will discuss the other two sections of the Pest Control Accelerated Growth Plan: maximizing conversions and optimizing results.
2024-02-1732 min
The Agents of Change Digital Marketing PodcastMaximizing Your "Owned Assets" with Casey HillIn today's episode of 'The Agents of Change,' we're diving deep into the power of owned assets in marketing with the expertise of Casey Hill from Active Campaign. Casey, with over a decade of experience in scaling software companies, joins us to unravel the secrets of leveraging owned assets for maximum control and long-term growth in marketing. Get ready to learn how these assets can revolutionize your approach to consumer behavioral data, narrative control, attention capture, and building authentic customer relationships. https://www.theagentsofchange.com/519 Pre-register for the AOC Digital Summit: https://www.theagentsofchange.com/waitlist Apply to speak...
2024-01-2445 minPest Control Marketing Domination PodcastPest Control Business & Google MAPS 3-PackEnhance Your Pest Control Empire: Set Up Google Business Profile for Google Maps 3-Pack!
Are you a local pest control company looking to rule the pest-busting landscape and attract hordes of potential customers? Look no further! Setting up a Google Business Profile and appearing in the Google Maps 3-Pack is the ultimate game-changer. Here's why you should embrace this digital pest control paradise:
📍 Location Dominance:
Get featured in the coveted Google Maps 3-Pack, displaying your business at the
top when customers search for pest control services in your area. Conquer local
searches and...
2023-08-0457 min
The Hard Corps Marketing ShowPolishing Your SEO Strategy - Jeremy Moser - Hard Corps Marketing Show - Episode # 341Today’s guest is a serial entrepreneur, a marketing leader, and an advisor! Helping earn SaaS companies high authority backlinks on the most coveted websites, meet Jeremy Moser, Co-founder and CEO of uSERP. Jeremy joins Casey today to discuss all things SEO! Learn with Casey how to maximize your time investment in SEO, craft strategic tactics for the best web traffic, and build long-term relationships with the right clientele! Connect with Jeremy!LinkedIn: https://www.linkedin.com/in/jeremyamoser/Twitter: https://twitter.com/jmoserr?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorCompany website: https://userp.io...
2023-07-1334 min
The Hard Corps Marketing ShowMarketing: Layered, Not Complex - Bridget Poetker - Hard Corps Marketing Show - Episode # 338Today’s guest is a seasoned marketer and thought leader. Some have even called her a one-in-a-million marketer. Juggling multiple hats as a content and growth strategist, she embodies dedication and grace as she navigates the ever-changing world of marketing. Introducing Bridget Poetker, Director of Growth at Loop & Tie! Bridget discusses the dangers of building overly complex MarTech stacks, how to break your marketing down to the five basic channels for success, and the essence of building a solid marketing foundation. Busted Myths:Marketing is a hard and complicated field that presents challenges that not...
2023-06-2255 min
Fractional CMO ShowWho to Hire and How - Casey Stanton - Fractional CMO Show - Episode # 072In order to execute your strategy for your fractional clients, you need to build a strong marketing team within their company to execute that strategy. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey outlines why Fractional CMOs need to have a Marketing Technician on their team, how to mentally approach building your team, and when to hire full-time versus a contractor. Takeaways: As a Fractional CMO, a Marketing Technician is the minimum viable you need in o...
2023-06-1520 min
The Hard Corps Marketing ShowBanner Ads Are Broken - Jasmine Martirossian - Hard Corps Marketing Show - Episode # 334Today’s guest is an expert in digital marketing, content marketing strategy, and execution. They thrive at the intersection of marketing leadership and team development. Jasmine Martirossian is the Chief Marketing Officer and the Chief People Officer at Mercury. Jasmine shatters the illusion that banner ads have any value in B2B. Along the way, you’ll hear why you should replace banner ads with LinkedIn “promoted content”, prioritize SEO, and create content for both expert and novice audiences. Busted Myths:Banner ads on websites don’t work. People are served thousands of ads every day an...
2023-05-1137 min
The Hard Corps Marketing ShowBreaking Out of the Content Silo - Brendan Hufford - Hard Corps Marketing Show - Episode # 333Today’s guest is a serial entrepreneur, SaaS growth strategist, thought leader & marketer. His work has been featured in Forbes, The Daily Stoic, GrowthLabs, ahrefs, and more. Brendan Hufford is the Founder of Growth Sprints, and he joins Casey Cheshire to discuss how SEO can help grow your team and company. Busted Myths:SEO and content can be done in a silo. TakeawaysThe best marketers have a lot of pattern recognition, but the problem now is that the patterns they can usually identify aren’t around anymore, for better or wor...
2023-04-2742 min
The Hard Corps Marketing ShowEven The Government Needs SEO - Katherine Watier Ong - Hard Corps Marketing Show - Episode # 327Get ready to learn from a mentor, strategist, SEO wizard, and podcaster. Katherine Watier Ong is the Founder and Chief Strategist at W.O. Strategies and hosts the Digital Marketing Victories podcast and Daily SEO Tips podcast. Katherine discusses when you need to have a technical SEO expert on your team, why your website’s content isn’t ranking on Google, and the steps to set up your website to rank well on search engines. Busted Myths:Government websites need SEO. While they do end up ranking highly for many topics, that is because of the...
2023-02-1644 min
The Hard Corps Marketing ShowThe 6 Principles of Search - Ken Marshall - Hard Corps Marketing Show - Episode # 324Prepare for the best SEO explanation you’ve ever heard. Today’s guest is a serial entrepreneur, growth leader & thought leader. They are an expert on SEO, Adwords, and business development. Ken “Magma” Marshall is the Chief Growth Officer & Managing Partner at RevenueZen. Ken discusses how to align your marketing efforts to hit your goals, why you should never start with tactics, and how to use Chat GPT to enhance your marketing efforts. Busted Myths:“If you blog it, they will come” is not a real strategy. This pervasive ideology that simply implementing a strategy will...
2023-02-0747 min
The Hard Corps Marketing ShowWhat Is Going To Stick? - James Scherer - Hard Corps Marketing Show - Episode # 312Do you know how to write a great business article? Well, you better roll your sleeves up and get typing in this week’s episode. Today we have James Scherer, VP of Strategy at Codeless and uSERP. James discusses with Casey Cheshire how to write your business's articles for succession. James gives us his tips and tricks on how you can optimize your articles in order to achieve excellent content. Tune in to this mind-blowing episode.
Busted Myths:
Every content piece and blog article that you produce has to be an absolute stan...
2022-11-2549 min
Fractional CMO ShowThe Duality of Control and No Control - Casey Stanton - Fractional CMO Show - Episode #051There are things that you do and do not have control over in all aspects of your life and business. Thankfully, there is someone to light the path for you and your clients. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Get ready to learn about what Fractional CMO have control over and what they don’t, how to get ahead of future problems, and why using a timeline can make both you and your team more effective. Takeaways: Dualism is t...
2022-11-1621 min
Marketing Chat with Casey & KevineCommerce & SEO with Minh Nguyen"Minh Nguyen, SEO Manager at Mixbook, has 14+ years of experience in eCommerce and SEO. In his free time, Minh is either spending time with his family, playing games, or working on his side hustles. He has a lot of hobbies but you can usually catch him talking about food, board games and personal finance." Hosts: Casey Watkins - https://SithMarketing.com/ Kevin Adams - https://predictiveonlinemarketing.com/
2022-09-221h 26
Fractional CMO ShowWhat are the Core Responsibilities of a Fractional CMO? - Casey Stanton - Episode #045Your job as a Fractional CMO is so much more than just a copywriter or SEO consultant. Casey Stanton is the founder of CMOx a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explains the two most important aspects of your role as a fractional CMO, what companies are actually looking for, and how to make a bigger impact. Takeaways: The first core responsibility for Fractional CMOs is to solve bigger problems. It is your job to identify the biggest problem, solve it and then move on...
2022-09-1411 min
Pest Control Marketing Domination PodcastPest Control SEO SimplifiedIn this episode, Casey does a breakdown on SEO for Pest Control companies. What the institutional proper definition of SEO is and how you can use content strategies to dominate the competition in your local market.
2022-08-1337 min
Fractional CMO ShowImmediate vs Delayed Results - Casey Stanton - The Fractional CMO Show - Episode #040Imagine a client has just hired you as a Fractional CMO. Is your first move to invest fully into immediate results or set things up for delayed results down the line? It’s a tough question, but Casey Stanton set out in this episode to answer it! Casey provides some amazing examples of tactics that yield both immediate and delayed results and outlines how you should approach using both mind frames. Takeaways: There are reasons to pursue both immediate results and delayed results for your clients as a Fractional CMO. Immediate results for your client...
2022-08-0308 min
The Hard Corps Marketing ShowDemystifying your Digital Presence - Paul Mackiewicz - Hard Corps Marketing Show - Episode # 289Today's guest is a digital marketing expert, a speaker, a brand management consultant, a serial entrepreneur, and an Army vet. He’s an expert in online presence management, social media management, website design, and SEO reputation management. Joining us on the show this week is the CEO and founder of Smart Marketing, Paul Mackiewicz. In this episode, we sit down, bust some marketing myths, and talk about how you can take the pain out of curating an online presence.
Busted Myths:
Myth: It's difficult to manage online marketing. So many people think that t...
2022-06-161h 00
The Hard Corps Marketing ShowDebating Ungating Your Content - Caleb Rule - Hard Corps Marketing Show - Episode # 282Get your content strategy on the right track to capture the right traffic and serve up the right leads to your sales team. Caleb Rule, The Great Filter, shares his perspective on the fierce debate around whether or not to gate your content and how this decision impacts revenue. Good luck trying to absorb everything Caleb has uncovered including which forms are evil and which aren’t, what data is the most valuable for your company, and how to make old content new again.
Busted Myths:
The “ungate all of your content” movement is overrat...
2022-04-281h 05
Fractional CMO ShowRunning the SEO Marathon - Matthew Silverman - Fractional CMO Show - Episode #018In today’s business world, there is so much pressure for marketers to drive traffic to websites and landing pages right away and in the rush to do that, companies end up relying on costly, short-term solutions. Matthew Silverman is explaining why you should ditch the high cost, short-term ad spend and opt for well-built SEO strategies instead. You’ll learn about the right timeline to expect results from SEO, where to start with your content, and how to find the right edge content for your company to drive results. Takeaways: When running ads on Fa...
2022-03-0221 min
The Hard Corps Marketing ShowTactical Transcripts - Jaclyn Schiff - Hard Corps Marketing Show - Episode #268Take your transcript game to the next level with today’s guest Jaclyn Schiff! Jaclyn is here today to tell you all about the value of what your transcript can bring to your podcast and your marketing strategy. Get ready to hear the true expert knowledge from the transcript tactician herself!
Busted Myths:
A transcript is not an SEO optimized piece of content.
Takeaways
A transcript is a great building block to work off of, but it’s not the foundation.
The transcrip...
2022-01-131h 11
Fractional CMO ShowCrushing Content Creation - Ken Tucker - Fractional CMO Show - Episode #004You know content is important, but it seems so costly and complicated to create. Guess what, creating content can actually be easy and affordable and by putting it off, you’re missing out on all the benefits you already know of, but also the huge impact it has on your SEO. Thankfully, the sensei of SEO and content marketing, Ken Tucker, is here to show you the way! Learn how to create great content, how to get the most out of your content creation efforts, and how to differentiate your content and your company amongst the sea of competitors....
2021-11-2436 min
Fractional CMO ShowBeing a Selective CMO - Wyatt Chambers - Fractional CMO Show - Episode #003Nowadays, everyone thinks that to be successful their business has to have the best SERP and highest SEO score, but that’s only part of the equation. Fractional CMO and owner of CS Design Studios, Wyatt Chambers, joins Casey to compare the benefits and drawbacks of being a Fractional CMO versus owning a marketing agency. Wyatt gives some great advice about running a business, developing talent from within, and how to pitch companies on becoming their Fractional CMO. Takeaways: For many business owners, their SEO rank is not as important to them as whether or...
2021-11-1743 min
The Hard Corps Marketing ShowDeciphering the SEO Enigma - Kevin Roy - Hard Corps Marketing Show - Episode #259Many businesses struggle with understanding SEO and trying to implement the right measures to gain value from it. Don’t respond to that sketchy email telling you how bad your site’s SEO is, listen to this episode with our amazing guest, Kevin Roy, an SEO master! Learn how to properly assess your site’s SEO, understand the principles behind SEO, and what to do to get the most out of SEO and get your site to the top of the SERP!
Busted Myths:
Unsolicited frightening emails that you get about how bad your SEO ran...
2021-11-1142 min
Brews and Tiny Teeth, The Unfiltered Pediatric Dentistry PodcastDigital Marketing Hacks for Your Practice, with Scott Childress of Magnify MarketingOur final episode from Bourbon and Baby Teeth 2021!
Our last guest from BABT 2021 is Scott Childress of Magnify Dental Marketing. Magnify is a full-service digital marketing agency for dentists. Their services include startup branding and logo design, website re-builds, SEO, social media content development, and reputation management.
Scott and I discuss how young, tech-savvy pediatric dentists can harness the power of the digital age to increase brand awareness and new patient flow. We talk about targeting the correct demographics, the power and affordability of Facebook marketing, creating organic content, how Google reviews (and Google business...
2021-10-2641 min
The Hard Corps Marketing ShowThe Consumer Behavior Crystal Ball - Shawn Schwegman - Hard Corps Marketing Show #256A Data-Driven Marketing Leader, Entrepreneur, Top 10 Internet Retailer, Top 10 Mobile App, Top 40 US Website Property, Top 5 US Mobile Site, Co-Founder and Chief Strategy Officer, Shawn Schwegman, dives into the search engine optimization and how to align your content to consumer behavior.
Busted Myths:
It is not about word count; it’s about the right words. In order to rank on Google, it comes down to understanding the network of content in the buyer’s journey.
It does not take six months to rank for search engine optimization. It takes two and half weeks if you u...
2021-10-071h 17
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The PitchWelcome 20Growth: How To Hire a Head of Growth? What are Signs of World-Class Talent? How To Structure the Process? How To Onboard Growth Teams? The Relationship Between Head of Growth and CEO and more with Casey Winters, Chief Product Officer @ Eventbrit Casey Winters is the Chief Product Officer at Eventbrite where he leads the PM, product design, research, and growth marketing teams. Prior to Eventbrite, Casey spent close to 3 years at Pinterest where he led the growth product team. At Pinterest, Casey turned SEO into a scalable acquisition strategy, increasing conversion to signups 5x. Before Pinterest, Casey started the marketing team at Grubhub and scaled Grubhub's demand-side acquisition and retention strategies. Casey played an instrumental role in scaling Grubhub from 3 cities to 1,000+ and from a $1 million series A to an IPO and $7.3 billion exit. If that was not e...
2021-09-2243 min
Brands for a Better World (formerly Evolve CPG)014 - Content is SEO with Casey Nifong of Mountain Laurel DigitalSearch engine optimization is in a state of constant change, so it’s important to keep moving to fit with the algorithm. If you can do this, you can boost your online presence and maximize the traction you get from it. Today, we speak with Casey Nifong, the founder of Mountain Laurel Digital, a full-service digital agency in Asheville North Carolina. In this episode, we go into great detail about SEO, discovering its mechanics and how its technical nature is becoming more dynamic. Early in the show, we talk with Casey about SEO as a method, and the...
2021-04-2145 min
Casey's SEOUbersuggest Search ResultsHere are my search results for my paintless dent repair website. I have been using Ubersuggest to track my keywords and I have noticed an increase in the search results over the past couple of weeks. If you haven't tried Ubersuggest, I recommend you give it a try.
2021-04-1805 min
Casey's SEOStarting a PBN Part 4: Wayback MachineIf you are looking to start a PBN, your own real network, or need a copy of your website, you can use Wayback Machine. I tried this with one of my old websites and it does work exactly how they say it will but it may not be how you want it to. The Wayback Machine could have its uses but I wouldn't use it if your main goal is to start a PBN.
2021-04-1704 min
Casey's SEOSarting a PBN: Part 3If you are starting a PBN or just creating a new website from an expired domain, I have found you can use Wayback Machine to create a copy of the website. I am not sure how good this copy is but they claim it's supposed to be "pretty good". I might go back and find an old version of a website I have created and try it out.
2021-04-1404 min
Casey's SEOStarting a PBN: Part 2If you want to start a PBN or just find a new domain name that has a good backlink profile to it, check out Expired Domains. You can find domains from all sorts of different companies. Some of these domains are good and some are really bad, so you will need to do your research if you want to purchase one of these.
2021-04-1306 min
Casey's SEOStarting a PBN: Part1Have you thought about starting a PBN before? First, let's talk about what a private blog network is. A PBN is against the "TOS" and you should not create one unless you want to get penalized. Yes, a PBN is against the rules but I think you can still create one and use it without being penalized if you follow certain rules.
2021-04-1204 min
Casey's SEOPost and Pray: Creating a New PostRight now I am working on a new post (PDR Marketing Images) that has over 70 images. For this post, I am reusing images that I already have on the site but changed the file name to different keywords, plus you can download the full-size images if you want to use them on your website. I will keep you updated with the results of this post in the near future.
2021-04-1104 min
Casey's SEOHow to Start a Web Directory Part 8: Keyword TrackingHere are some of the results that I have been getting so far for my reverse engineered listings. The PDR location keyword positions have been fluctuating quite a bit since I started and I hope this slows down after more backlinks have built.
2021-04-1006 min
Casey's SEOHow to Start a Web Directory Part 7: Reverse Engineer ListingsI am trying a new approach to creating a listing for my PDR web directory by reverse engineering. I have already seen good results as I do have a listing on the first page of google. I think with more links and out-of-the-box thinking, I will be able to get better results over time. This is a list of the pages that I have built so far.
Place Links
Alabama
https://autohailrepairnews.com/places/paintless-dent-repair-tuscaloosa/
https://autohailrepairnews.com/places/paintless-dent-repair-huntsville/
https://autohailrepairnews.com/places/paintless-dent-repair-mobile/
http...
2021-04-0907 min
Casey's SEOHow to Start a Web Directory Part 6: Advanced Ads PluginIf you want to place ads on your WordPress website, check out the Advanced Ads plugin. I have been using this plugin for my paintless dent repair ads and Google Adsense. It's pretty easy to set up but you can spend all day making adjustments at first. I highly recommend you try this plugin if you want to run ads on your website.
Welcome back to Casey's SEO for today i want to cover one more plugin. Now there are lots of other plugins that i use for my WordPress website slash directory, but this one...
2021-04-0806 min
Casey's SEOHow to Start a Web Directory Part 5: Yoast PluginEveryone needs to download Yoast SEO if you are using WordPress. Yoast allows you to keep track of your SEO for each page/post that you create. It will tell you what you should be doing and how to fix any mistakes that you made. If you want to take your SEO a step further, you can download the Yoast Premium version. If you want to get this version and other awesome plugins you can find them on Woocrack. I have been using Yoast SEO on my Paintless Dent Repair website for a while now and I love it.
...
2021-04-0706 min
Your Perfect Marketing StrategyBuild a local SEO strategy across the United States without any physical locations - Interview with GreenPal co-founder Bryan ClaytonIf you’ve ever wondered how an organization that services the country can dominate with local SEO, without having offices in every city or region, dive into this episode. I dug deep with Bryan Clayton on what he did to make GreenPal successful with local SEO. YourGreenPal.com is “the Uber for lawn mowing” and Bryan was able to develop a comprehensive local SEO strategy, paired with PR, to grow this two-sided market to over $20M/year.
2021-04-0739 min
Casey's SEOHow to Start a Web Directory Part 4: Updraft Plus PluginOne of the most important plugins for your web directory/WordPress website is Updraft Plus. Updraft Plus is a backup plugin that copies and stores your website in a safe place just in case you mess something up. This plugin is inexpensive and has saved my butt many times.
For today's keyword, I will focus on Paintless Dent Repair Blog.
Welcome back to Casey's SEO and today for episode, four I'm building a web directory, I'm going to be looking at one of probably one of the most essential plugins that you guys are...
2021-04-0606 min
Casey's SEOHow to Start a Web Directory Part 3: WordPress Speed PluginsListen to learn how to speed up your WordPress website. I use these two plugins for my PDR directory website. The first plugin is Wp Rocket. WP Rocket is a cache plugin but it does so much more. The second plugin is Asset CleanUp. With this plugin you can turn on and off certain plugins, CSS, and Javascript to speed up your website. Make sure to check out these two plugins if you are using WordPress. I was able to double my speed score on this PDR Colorado Springs page.
Welcome back to Casey's SEO this is e...
2021-04-0509 min
Casey's SEOHow to Start a Web Directory Part 2: Directory PluginsCreating a web directory can be "easy" if you use the right tools. Today, I will go over the WordPress Directory Plugins and themes that I use.
Directory Plugin: https://wpgeodirectory.com/
WordPress Theme: https://wpgeodirectory.com/downloads/listimia/
My Website: https://autohailrepairnews.com
Welcome back to Casey's SEO this is part two of creating a web directory, so uh episode, one or part one. We had uh picking out hosting and finding a CMS, which is a content management system for my hosting i chose In-motion hosting and the...
2021-03-3105 min
Casey's SEOHow to Start a Web Directory Part 1: CMS & HostingLearn how to start a web directory. In this episode, I will go over what a web directory is, how you can choose a niche, what you need to build a website and how to choose a hosting company. In this series you will learn a step by step process of how I am creating my web directory for paintless dent repair.
Welcome to Casey's SEO, and today I'm going to be starting a new series which is going to go into how to create a web directory. So a web directory is basically any type...
2021-03-2906 min
Casey's SEOHow to Use Images to Get BacklinksI want to find a unique way to use images to get more backlinks. Right now you can place images on your website and if someone uses your image you can track them down and ask for a backlink. This way seems very slow and there has to be a better way. My goal is to get more backs to these pages, for example, Paintless Dent Repair Colorado Springs and Paintless Dent Repair Denver without having to track people down. If you know of any software that you can embed your backlink without this information getting removed when uploaded to a...
2021-03-2703 min
Casey's SEOBest SEO Tools for the PriceWelcome to casey's seo today we're going to be going over pretty much my favorite seo tool, um, that is on the market today, so for this little clip here, um we got video going on which you can watch on youtube or, if you're listening to this on Any podcast platform you can go ahead and check out any show notes for any links, or you can even go back and watch the video here up on youtube. So let's go ahead and i'm gon na go to the screen and we're gon na go over just one...
2021-03-2307 min
The Nerdy Photographer PodcastBeyond the SEOI speak with SEO expert Susan Shek about website SEO and what you can be doing to vastly improve your search engine performance! Get practical, actionable steps to increase your website's visibility to search engines like Google! About Susan Shek Susan Shek of ShekSEO is an SEO expert. She has been ranking consistently on Google's first page for the top keywords in her market. Since the pandemic, she has opened up to helping others achieve the same results. Support the Nerdy Photographer Podcast If you would like to support...
2021-02-2518 min
Casey's SEOHow to Fix Auto Hail Damage (Test)
Auto Hail Repair News
PDR Glue: Everything You Need to Know
Door Dent Repair
PDR Marketing
Choosing Keywords for SEO
Best Dent Forums
2021-02-2202 min
The Hard Corps Marketing ShowEvolving Marketing Mindsets - Andrew Sheaffer - Hard Corps Marketing Show #244Marketing has come a long way from the “Mad Men” days. However, some teams still struggle with a generational disconnect. How can we bridge the gap to market more effectively?
A Marketing Leader, Director of Marketing, Andrew Sheaffer, discusses the generational mindsets in marketing teams and actions.
Takeaways:
People know when they are being sold to. However, if the message is targeted to customers who have a need for the product it feels more personal and helpful.
Have your department heads create goals for the quarter. This’ll direct the team on what to...
2021-02-221h 29
The Hard Corps Marketing ShowThe Best of 2020 - Christina Anderson - Hard Corps Marketing Show #234The Best of 2020 - Christina Anderson - Hard Corps Marketing Show #234
It’s a holiday special! And a special guest - Christina Anderson, Marketing Coordinator at Cheshire Impact!
2020, as crazy as it’s been- what a wonderful thing to have had these amazing conversations directly with friends and guests from across the country and abroad! It brought us together in this spaced apart time.
**Disclaimer- this was HARD! All of our guests are noteworthy! Check out all of our episodes at our website Hard Corps Marketing Show **
2020-12-181h 01
The Hard Corps Marketing ShowThe Content Marketing Manifesto - Xenia Muntean - Hard Corps Marketing Show #233A Thought Leader, Content and Social Marketing Expert, Forbes 30 Under 30, Speaker, Author of The Manifesto on Content Marketing Teams, Evangelist, Podcast Host of The People In Marketing, Co-Founder and CEO of Planable, Xenia Muntean, shares her knowledge of best practices for social and content marketing.
Takeaways:
There are no specific metrics that every business needs to follow. Each business is unique, as well as, their goals. Pay attention to the metrics that best suit your goals.
Building great content is not enough. You should spend just as much time, if n...
2020-12-101h 13Your Perfect Marketing StrategyHow to leverage content to drive qualified leads to your website with SEO expert Frank OlivoMost marketers and business owners don’t know the few queries their prospects search on Google. By understanding these queries and ensuring they pass a quick grunt test, it’s possible to rank in the top few positions on Google and grab that qualified traffic quickly. SEO expert and owner of Sagapixel.com, Frank Olivo, joins me to discuss the details of content in SEO. I ask him hard questions and get smart answers on what it takes to rank. Tune in if you want to optimize your Google listing!
2020-11-1138 min
The Hard Corps Marketing ShowThe Secrets of SEO - Geoff Atkinson - Hard Corps Marketing Show #228SEO is often seen as this puzzling creature that is difficult to navigate. Is SEO really as mysterious as we assume it to be? Or is the secret for a great SEO just a few clicks away?
A Technology Driven Marketing Thought Leader, Entrepreneur, Speaker, Former SVP of Marketing at OverStock.com, Founder and CEO of Huckabuy.com, Geoff Atkinson, debunks the misconceptions behind SEO and gives tips on how to better your website rank.
Takeaways:
Top tips for ranking high on Google:
Have a great technical foundation of...
2020-11-051h 04Voice Your BrandNailing your product descriptionsToday we’re talking about product descriptions. Why are they important, how to write them and how to use them to connect with your customers, increase sales and decrease returns.Welcome to Episode 2 of Voice Your Brand. The podcast dedicated to helping you launch and grow your brand online by injecting it with a whole load of personality and creating content that turns followers into loyal fans. All through the power of a unique brand voice.If you’re struggling to stand out online, getting stuck writing your product descriptions, or feeling pulled in a mill...
2020-10-1329 min
Lawyer Mastermind PodcastLocal SEO with Joy HawkinsJoy Hawkins is the founder and owner of Sterling Sky. She has been working in the Local SEO industry since 2006 and loves being a Google Top Contributor. She also loves spending time managing Google Ads accounts and has been certified in both Google Search & Display. She is also a speaker at various search engine marketing conferences such as SMX & LocalU, Pubcon & Mozcon.In this episode, Hawkins talks to Casey Meraz about how law firms can use Local SEO to gain more visibility and clients for their business.Make sure to listen to the episode and f...
2020-09-2937 minYour Perfect Marketing StrategyTechnical SEO and Google’s 2021 SEO Update with Geoff Atkinson of HuckabuyGeoff Atkinson, former SVP of Marketing at Overstock.com and now the CEO of Huckabuy joins me to deep dive on technical SEO - what it means, why it matters, and what you need to be doing. With Google’s big 2021 algorithm update coming fast, it’s important for you to know what your website must have and NOT have, to maintain your rank and to overcome your competitors. Even if you’re not technical, listen in and learn what’s coming down the pipe from Google… you’ll thank me later!
2020-09-2300 min
The Hard Corps Marketing ShowThe Keys to Leveraging Intent Data - Lisa Sharapata - Hard Corps Marketing Show #144If you knew what keywords your buyers were using to search for your product or service before they arrived at your site or before they contacted you, wouldn’t you be able to advance your marketing for a more targeted approach?
It’s possible with intent data. An Award-winning Marketing Leader, Strategic Team Builder, and the VP, Demand Generation & Content Strategy at 6sense, Lisa Sharapata, breaks down the principles of intent data to their core, and gives practical ways to use it for a successful account-based marketing strategy.
Takea...
2020-04-161h 06
The Hard Corps Marketing ShowGoing to War on Email Deliverability - Keith Phillips - Hard Corps Marketing Show #125Of the email lists that your marketing team has, what percentage of the list is engaging, what percentage is marking your emails as a spam complaint, and what percentage is not even receiving your emails because of old email addresses that have not been updated?
There are so many tactics that a marketer has to take, to make sure their emails get through to the prospects on their hard earned lists, that they need to declare war on email deliverability.
A digital marketing and customer service expert and Director of Business Development at Classic Photographers...
2020-02-071h 35
The Hard Corps Marketing ShowThe SEO Puzzle Master - Stoney deGeyter - Hard Corps Marketing Show #120If a visitor came to your website, can they tell the product or service that your company sells just by looking at the navigation or will a visitor have to click through to find what they are looking for?
A Marketing Leader, Speaker, and the Author of The Best Damn Web Marketing Checklist, Period 2.0, Stoney deGeyter, provides clarity for marketers around steps to making your site search engine friendly and search engine optimized.
This episode covers website navigation best practices, keyword search data collection, and where to start when building a website. Check it out!
2020-01-221h 08
The Hard Corps Marketing ShowMarketing Attorney Talks GDPR - Gyi Tsakalakis- Hard Corps Marketing Show #98When is the last time you talked to a lawyer about GDPR compliance? When is the last time you got to talk to a lawyer who is also a marketer? Wouldn’t it be great to hear from someone with both perspectives?
Now you can!
An Attorney, Digital Marketing Advisor, Podcast Host, and the President of AttorneySync, Gyi Tsakalakis, brings GDPR, email marketing, and SEO centerstage with his years of experience in law and marketing. Have you ever heard someone say “consult your legal counsel”? Check it out!
Takea...
2019-09-261h 12
Moving Iron PodcastMoving Iron Podcast #118 - John Morgan Team Si - SEOMoving Iron Podcast #118 – John Morgan Team Si – SEOJohn Talks about How use SEO Optimization to build your footprint on Search Engines. Remember if you would like to continue any of these conversations you can hit me up on Facebook, Twitter, or Instagram @MovingIronLLC You can send also send an email at movingironpodcast@movingironpodcast.com. You can also visit the Moving Iron Podcast YouTube Channel. Here you can find Moring Market Roundup With Chip Nellinger and Angie Setzer also, Tax Moves with Glen Birnbaum. Moving Iron Podcast is proud to be a part of the...
2019-01-1939 min
The Hard Corps Marketing ShowThe Future of Social - Jason McDonald - Hard Corps Marketing Show #55Don’t miss this opportunity to get an expert opinion of today’s top social media platforms with author of the Social Media Marketing Workbook and Senior SEO/Social Media Director at JM Internet Group, Jason McDonald.
Jason uses his knowledge of some of the current, most popular social media platforms to discuss their specific strengths and weaknesses and how each can contribute to their future success or failure. Learn how to utilize the best features of each one to maximize your social marketing impact and gain more interaction with your customers for many years to come.
2018-12-141h 07
The Hard Corps Marketing ShowMaster the Google Game - Jason McDonald - Hard Corps Marketing Show #35Whatever you do, don’t miss this amazing, energy-packed and highly enlightening episode about personalization and social media strategy with author, trainer and all around SEO expert Jason McDonald.
Tune in to learn the best ways to use Facebook and Google for your marketing, what the true differences are between those two powerful platforms and what those differences mean for your business’ marketing and sales strategy.
Takeaways
Remember that you are selling something to a person, not a machine. Technology and metrics are important but they won’t substitute for good content and per...
2018-07-271h 08
The 7-Figure CEO Podcast7CEO 055: Self-Sabotaging Your Business With David Bayer[smart_track_player url=”http://traffic.libsyn.com/7figureceo/7CEO_055__Self-Sabotaging_Your_Business_With_David_Bayer.mp3″ title=”7CEO 055: Self-Sabotaging Your Business With David Bayer” artist=”Casey Graham” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ] After David Bayer graduated from college, he created an online business to sell posted for college dorm rooms. That led to him doing internet marketing for Ducati Bikes as they launched, as well as starting a company that built out a network of financial service sites using SEO. He went through a very difficult time with substance abuse and depression that led him...
2017-04-2138 min
The Life of an Online Personal TrainerCan I make money being an online personal trainer?This is Casey Miller with fitnessmarketingthatworks.com and here is your question of the day.Can I make money being an online personal trainer?Yes, yes you can make money being an online personal trainer, but it takes time and skill and what I mean by time is it could take you, 1-5 years to finally get noticed as an online personal trainer.The whole time factor really depends on you and how much money you have to spend on marketing.If you are looking at a traditional type of marketing plan, which...
2016-11-0805 min