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Showing episodes and shows of
Casey Lewis
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Foundation Baptist Church
Matthew 18:15-20 - The Church Discipline Process (Part 2) - Pastor Casey Lewis
đ Matthew 18:15-20 - The Church Discipline Process (Part 2) đď¸ Sermon by Pastor Casey Lewis | Foundation Baptist Church | Euless, TX đ December 2025 In this follow-up to last week's teaching, Pastor Casey Lewis completes the five-step process of biblical church discipline laid out by Jesus in Matthew 18. Far from being harsh or outdated, this process is a God-ordained means of pursuing holiness, protecting the church, and restoring the wandering. Pastor Casey emphasizes that church discipline is about love, not punishmentâbecause we love the Lord, we love His church, and we love the sinner enough to call them back. đ Five clear steps from Jesus: 1ď¸âŁ Talk in private â Ad...
2025-12-21
54 min
Pest Control Marketing Domination Podcast
Commercial Pest Control â Outbound Strategies
Episode Description:Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. Thatâs fine for residential⌠but if you want to build a serious commercial book of business, you need to get good at outbound.In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca.Casey breaks down why Google is not the only source of growth, and how âold school,â relationship-based sellingâdone the right wayâ...
2025-12-20
46 min
Foundation Baptist Church
Matthew 18:15-20 - The Church Discipline Process (Part 1) - Pastor Casey Lewis
đ Matthew 18:15â20 â The Church Discipline Process (Part 1) đď¸ Sermon by Pastor Casey Lewis | Foundation Baptist Church | Euless, TX đ December 2025 In this bold and urgent message, Pastor Casey Lewis teaches from Matthew 18:15â20 on God's process for church disciplineâa command not just for church leadership, but for every believer. This passage gives us a biblical framework to lovingly and directly deal with sin inside the body of Christ, with one clear goal: restoration. Too many churches avoid dealing with sin. But Jesus didn't suggest these stepsâHe commanded them. đ Pastor Casey walks through the first two steps Jesus outlines: 1ď¸âŁ Talk in private â If your brother or sister sins ag...
2025-12-14
43 min
Pest Control Marketing Domination Podcast
Branding For Pest Control Companies
Branding For Pest Control Companies.Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest ControlIn this episode, we break down why branding is one of the most profitable âunsexyâ investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)âbecoming the first company people think of when pests show upâand how consistent visuals, messaging, and customer experience create trust before the phone ever rings.We also walk through how to define a meaningful Unique Value Proposition (UVP) thatâs more than a catchy slo...
2025-12-13
44 min
Pest Control Marketing Domination Podcast
Building A 7-Figure Pest Control Company
Building a 7-Figure Pest Control Companyđď¸ Season 4, Episode 37In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down a practical roadmap to build a 7-figure pest control companyâwithout losing your mind, your margins, or your mission.Youâll start by identifying which of the four stages of growth your company is in today:Start Up: $0 â $250,000Stability: $250,000 â $499,000Scale: $500,000 â $799,999Significance: $800,000+Then, Casey challenges you to decide where you want to be by December 2026 and walks you through the three overlapping pil...
2025-12-07
58 min
Foundation Baptist Church
Matthew 18:10-14 - Wandering Sheep - Pastor Casey Lewis
đ Matthew 18:10â14 â Wandering Sheep đď¸ Sermon by Pastor Casey Lewis | Foundation Baptist Church | Euless, TX đ November 2025 In this compassionate and convicting sermon from Matthew 18:10â14, Pastor Casey Lewis draws out the heart of Christ for His peopleâespecially those who stray. In these verses, Jesus gives a clear command: do not despise His children. Instead, imitate the Great Shepherd who goes after the one wandering sheep. This is a call to humble love, not spiritual arrogance. A call to pursue, not to ignore. A call to restore, not to reject. đ Major points from this sermon: 1ď¸âŁ Do not despise or look down upon any of God's sheepâas you are...
2025-12-07
39 min
Pest Control Marketing Domination Podcast
Reflections on 2025 for Pest Control
As we head into 2026, most pest control owners say they want to âgrowâ⌠but very few have actually defined what that growth should look like. In this episode, we hit pause on the day-to-day chaos and walk through how to decide who you really want to be in your local market: slow-and-steady, a tight operation adding a couple of strong routes, or a fast-growth brand aiming to dominate your service area.From there, we break that vision down into a practical 2026 blueprint built quarter by quarter. Instead of one big fuzzy annual goal, youâll hear how to struc...
2025-11-29
39 min
Foundation Baptist Church
Matthew 18:7-9 - Temptations - Pastor Casey Lewis
đ Matthew 18:7â9 â Temptations đď¸ Sermon by Pastor Casey Lewis | Foundation Baptist Church | Euless, TX đ October 2025 In this weighty and convicting sermon from Matthew 18:7â9, Pastor Casey Lewis calls the church to wake up spiritually, take temptation seriously, and be active in the killing of personal sin. Jesus' words in this passage are a sobering reminder: sin leads to destructionâand those who cause others to sin are under severe warning. This is not a feel-good messageâit's a call to holiness in a world full of spiritual landmines. đ In this sermon, you'll be challenged to: 1ď¸âŁ Watch out for stumbling blocks in the world 2ď¸âŁ Be active in the killing of your...
2025-11-23
40 min
Pest Control Marketing Domination Podcast
Is Your Website Ready for 2026?
Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is)Your website should be your best salesperson, not just a pretty online brochure.In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local searchâon Google, on phones, through voice search, and even inside AI Overviews.Casey explains why a website is actually a collection of organized, categorized, and optimized pages that each serve a...
2025-11-22
50 min
Foundation Baptist Church
Matthew 18:1-6 - The Greatest - Pastor Casey Lewis
đ Matthew 18:1â6 â The Greatest đď¸ Sermon by Pastor Casey Lewis | Foundation Baptist Church | Euless, TX đ October 2025 In this Christ-exalting sermon from Matthew 18:1â6, Pastor Casey Lewis addresses a timeless question asked by the disciples: "Who is the greatest in the kingdom of heaven?" Jesus responds by calling a child into their midst and teaching that true greatness in God's kingdom is marked by humility, not pride. Through three powerful truths, this message confronts the pride of man and calls believers to reflect the heart of Christ: đ Key truths from this sermon: 1ď¸âŁ Entrance into the Kingdom of Heaven is reserved for those who become like children before the...
2025-11-16
38 min
Pest Control Marketing Domination Podcast
Packages, Funnels, and Follow-Up: Turning Every Lead into a Long-Term Customer
In this episode of The Pest Control Marketing Domination Podcast, Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes.We start by breaking down how to organize your services into clear package pricingâthink Pest Basic, Pro, and Platinumâand then stack on powerful add-ons like seasonal mosquito plans, annual termite inspections, stinging insect programs, pigeon/solar panel clean-up, and rodent exclusion. Youâll hear how to tie each package to its own simple marketing funnel so your ad traffic isnât just âcl...
2025-11-15
50 min
Foundation Baptist Church
Matthew 17:22-27 - Death & Taxes - Pastor Casey Lewis
đ Matthew 17:22-27 - Death & Taxes đď¸ Sermon by Pastor Casey Lewis | Foundation Baptist Church | Euless, TX đ November 2025 In this two-part scene from Matthew 17:22â27, Pastor Casey Lewis teaches on both the certainty of Christ's saving mission and the call for Christians to live godly lives before a watching world. First, Jesus again predicts His death and resurrectionâreminding the disciples that His suffering is not accidental, but part of the divine plan to save His people from their sins. This is a divine promise, and it brings deep assurance for every believer. Second, we witness a moment with tax collectors in Capernaum. Though Jesus, t...
2025-11-09
38 min
Pest Control Marketing Domination Podcast
From Contact to Customer â Using Your CRM and Pest Control Software Together for Maximum Growth
In this episode, Casey Lewis dives deep into how pest control companies can fully integrate their CRM with their service software to create a seamless buyerâs journey â from the moment a lead enters the system through awareness, consideration, and decision.Youâll learn how to ensure no lead ever falls through the cracks, how to automate backburner and drip campaigns for unconverted or one-shot customers, and how to unlock hidden revenue through side-sell and upsell programs like mosquito control, rodent exclusion, and stinging insect protection.Casey also breaks down how to build a tagging and da...
2025-11-08
46 min
Foundation Baptist Church
Matthew 17:14-21 - Little Faith - Pastor Casey Lewis
đ Matthew 17:14-21 - Little Faith đď¸ Sermon by Pastor Casey Lewis | Foundation Baptist Church | Euless, TX đ October 2025 In this soul-searching sermon from Matthew 17:14â21, Pastor Casey Lewis unpacks the account of a desperate father, a suffering child, and a group of disciples who lacked the faith to act. Through this passage, we're challenged to examine whether our confidence is truly placed in Godâor in ourselves. This message isn't about "believing harder" to get what we want. It's a call to a God-centered, glory-driven, growing faith that trusts the Lord even when we don't understand. đ In this message, you'll find: 1ď¸âŁ A cry for mercy falls before...
2025-11-06
41 min
Pest Control Marketing Domination Podcast
Sell Your Way to Success in 2026
đ§ OverviewIn this episode, Casey Lewis dives into one of the most important conversations for any pest control company heading into 2026 â how to sell your way to success. Weâll explore the two major sources of leads that fuel your business: inbound (Google, LSAs, directories) and outbound (door knocking, EDDM, billboards, and local campaigns). Casey breaks down how to use both strategically, set measurable goals, calculate your cost per lead, and create a sales acquisition budget that drives predictable, scalable growth.đŹ Connect with UsPlease review us at Rhino Pest Control Marketing and interact w...
2025-11-01
51 min
Foundation Baptist Church
Matthew 17:1-13 - The Transfiguration of Jesus - Pastor Casey Lewis
đ Matthew 17:1-13 - The Transfiguration of Jesus đď¸ Sermon by Pastor Casey Lewis | Foundation Baptist Church | Euless, TX đ October 2025 In this awe-inspiring exposition of Matthew 17:1-13, Pastor Casey Lewis proclaims the glory and divinity of Jesus Christ as revealed in the Transfiguration. As Peter, James, and John witness Jesus shining like the sun, speaking with Moses and Elijah, and affirmed by the voice of God the Father, this moment becomes a mountaintop milestone that cements His identity as the promised Messiah. đ In this sermon, you will discover: 1ď¸âŁ The Transfiguration confirms Jesus' deity. 2ď¸âŁ We need to listen to what God has breathed out. 3ď¸âŁ The Scripture...
2025-10-26
44 min
Pest Control Marketing Domination Podcast
Should You Use a CRM in Your Pest Control Company?
Should You Use a CRM in Your Pest Control Company?Hosted by Casey Lewisđ§ Show Notes SummaryIf youâre serious about growing and scaling your pest control business, at some point youâll face the question: Do I really need a CRM?In this episode, Casey Lewis breaks down the truth about Customer Relationship Management systems â what they are, what they do, and why most pest control companies either donât use them at all or donât use them right.Youâll learn:Wh...
2025-10-25
46 min
Foundation Baptist Church
Matthew 16:21-28 - Death & Resurrection, Part 2 - Pastor Casey Lewis
đ Matthew 16:21â28 - Death & Resurrection, Part 2 đď¸ Sermon by Pastor Casey Lewis | Foundation Baptist Church | Euless, TX đ October 2025 In this sobering continuation of Matthew 16:21â28, Pastor Casey Lewis faithfully teaches what it truly means to follow Jesus: self-denial, sacrificial living, and obedience to Christ's commands. Jesus makes it plainâthose who would follow Him must lose their life for His sake. In a world chasing comfort and convenience, this sermon is a much-needed call to take up your cross daily and live for what is eternal. đ In this message, you'll learn: 1ď¸âŁ The necessity of self-denial for every true disciple 2ď¸âŁ That taking up your cross means being willing to...
2025-10-19
48 min
Pest Control Marketing Domination Podcast
Your Pest Control Company and AI
đ§ Episode OverviewArtificial intelligence isnât the future â itâs already here. And itâs quietly changing how customers search for, evaluate, and choose pest control companies every single day. In this episode, Casey Lewis breaks down what every pest control business owner needs to know about how AI is reshaping online visibility â from Googleâs new AI Overview results to how platforms like ChatGPT, Perplexity, and Gemini pull data directly from the web.Most pest control owners think of SEO and ads when they think about online visibility. But AI doesnât care about keyword density o...
2025-10-18
45 min
Foundation Baptist Church
Matthew 16:21-28 - Death & Resurrection, Part 1 - Pastor Casey Lewis
đ Matthew 16:21â28 - Death & Resurrection, Part 1 đď¸ Sermon by Pastor Casey Lewis | Foundation Baptist Church | Euless, TX đ October 2025 In this Christ-exalting sermon from Matthew 16:21-28, Pastor Casey Lewis declares the predestined plan of God: that the Messiah must suffer, die, and rise again on the third day. This is the first of three times Jesus foretells His death and resurrection in Matthewâand it confirms the fulfillment of Old Testament prophecy and the unstoppable purpose of God. đ This sermon reveals: 1ď¸âŁ The sign of Jonah is the resurrection of Christ 2ď¸âŁ Jesus' death was not accidentalâit was God's divine plan 3ď¸âŁ Peter's rebuke reveals how easily we can oppose God's w...
2025-10-12
41 min
Pest Control Marketing Domination Podcast
Is It the Leads or the Sales Effort?
Episode Overview: Is it the leads or the sales effort?Are you truly struggling with bad leads â or are those âbadâ leads actually being lost somewhere in your sales process? In this episode, âIs It the Leads or the Sales Effort?â, we take a deep dive into one of the most overlooked factors limiting pest control companies: the ability to consistently convert leads into booked appointments. If your close rate seems stuck under 40%, this conversation will help you pinpoint why and what to do about it.Weâll start by breaking down how a well-structured sales pipeline act...
2025-10-11
46 min
Pest Control Marketing Domination Podcast
The Right People. The Right Plan. Growing Your Pest Control Company the Smart Way.
đď¸ Episode 30: The Right People. The Right Plan. Growing Your Pest Control Company the Smart WayHost: Casey LewisPresented by: Rhino Pest Control MarketingGrowing a pest control company isnât just about more leads or bigger ad budgets â itâs about having the right people and the right plan working together every single day. In this episode, Casey Lewis breaks down how successful pest control businesses build sustainable growth by combining team culture, accountability, and powerful automation through HighLevel CRM.Casey shares why getting the right people in the right roles is the foun...
2025-10-04
46 min
Pest Control Marketing Domination Podcast
Finding the right prospects in 2026
đ§ Episode Recap â Season 4, Episode 29Finding the right prospects in 2026In this episode, Casey Lewis dives into âFinding the Right Prospects in 2026â and breaks down the 10 consumer types pest control companies encounterâfive actively looking for you and five shopping for anyone. He pinpoints the three most profitable consumers to focus on, explains how to recognize them, where theyâre located, and how to make your company the obvious choice over competitors.Youâll also learn how to âplay with the big boysâ by mastering SEO basics, investing in advertising, producing consistent content, optimizing Google assets, buil...
2025-09-27
49 min
Pest Control Marketing Domination Podcast
Pest Control Pipelines, Sales Funnels & Workflows
đ§ Episode Recap â Season 4, Episode 28In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis of Rhino Pest Control Marketing breaks down three of the most important concepts every pest-control owner should understand: pipelines, sales funnels, and marketing automation workflows.Youâll learn how to clearly map out your pipeline to track every lead and customer, how to design a sales funnel that consistently attracts and converts prospects, and how to implement simple workflows that automate follow-ups, reminders, and review requestsâsaving you time and increasing your close rate.Whether youâre just get...
2025-09-21
41 min
Pest Control Marketing Domination Podcast
Pest Control Marketing Questions
In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis answers the 10 most common digital marketing questions that pest control, wildlife control, and lawn care business owners ask.From understanding the difference between SEO and paid ads, to handling reviews, budgeting for marketing, and tracking ROI, this episode breaks down the essentials of building a strong online presence and winning more local customers.What Youâll Learn in This Episode:How to get found when customers search onlineThe real difference between SEO, Google Ads, and LSAsHo...
2025-09-07
51 min
Pest Control Marketing Domination Podcast
Selling Pest Control 2025
đď¸ Podcast Episode: The 3 Phases of Selling a New Pest Control CustomerEpisode DescriptionIn this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down the three essential phases of selling a new pest control customer: capturing the lead, having the right sales conversation, and placing unconverted prospects into a backburner system for ongoing nurturing.Youâll also hear insights on buyer personas and the different consumer mindsets youâll encounter onlineâfrom the emergency caller who needs a same-day solution, to the price shopper looking for a deal, to the DIYâer who gives up and...
2025-08-31
40 min
Pest Control Marketing Domination Podcast
Themed Google Ads Campaigns for Pest Control
In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control.Youâll learn:Why themed ad groups are the foundation of a high-performing campaignHow to use phrase match and exact match to isolate high-intent clicksThe benefits of separating high-cost keywords like âpest controlâ and âexterminatorâ from secondary target pest campaignsWhether running a brand name campaign is worth it for your pest control businessPractical steps to s...
2025-08-10
34 min
Pest Control Marketing Domination Podcast
Is AI Ready for Pest Control?
Episode Summary:Artificial Intelligence is changing the way pest control companies handle customer calls, marketing, and reputation management. In this episode, we explore HighLevelâs full suite of AI toolsâincluding the AI Live Call Agentâand show you how these tools can help you capture more leads, manage reviews, and save time, all while improving customer experience.If youâve ever wondered whether AI is ready for your pest control business, this is the episode you donât want to miss.Key Topics Covered:AI Live Call Agent â How it handles l...
2025-08-03
41 min
Pest Control Marketing Domination Podcast
How to Rank & Prove Your Marketing Works
In this episode, we tackle some of the biggest questions pest control business owners are asking about online visibility and marketing ROI. How can you rank your website for one of the most searched local terms, âpest control near meâ? What steps can you take to beat the competition and get into Googleâs map pack? And once your marketing is running, how do you know if itâs actually working or wasting money?Weâll break down the key strategies for local SEO, Google Business optimization, and building trust signals that get you found online. Plus, weâll disc...
2025-07-27
45 min
Pest Control Marketing Domination Podcast
Marketing Expectations - 2 Year Plan
đď¸ Episode 21 â Season 4The 2-Year Roadmap to Build Your Pest Control Success PyramidAre you ready to lay the foundation for real, sustainable growth in your pest control business?In this episode, Casey Lewis reveals the exact 2-year roadmap he uses to help pest control companies grow by 250+ recurring residential clients. Whether you're starting from scratch or looking to scale an existing business, this episode gives you the plan, timeline, and tools to make it happen.We break down what to expect at different budget levels, how to combine organic SEO with paid ad...
2025-07-19
50 min
Pest Control Marketing Domination Podcast
Interview with James Hatfield of LiveSwitch
On today's episode, Casey Lewis will interview James Hatfield, the Chief Revenue Officer of LiveSwitch. James is also an entrepreneur who founded a painting and power washing company.  LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and document their work in real-time. Home service businesses rely on LiveSwitch to provide virtual estimates, document job progress, and streamline operations using instant video. https://www.liveswitch.com/ (see show notes at the...
2025-07-12
36 min
Pest Control Marketing Domination Podcast
Successful Pest Control vs. Not So Successful
â Episode SummaryThis episode is all about understanding why some pest control companies grow faster, make more profit, and build better reputations than othersâeven when theyâre working the same markets and time of year.Casey Lewis breaks down the difference between successful and not so successful pest control companies, sharing real-world examples, strategies, and mindset shifts you can implement nowâeven during the busiest time of the year.đ Itâs 4th of July weekendâright in the middle of pest control season. Are you too busy to actually grow your business? Learn how to us...
2025-07-06
56 min
Pest Control Marketing Domination Podcast
Using A CRM For Pest Control
đď¸ In Season 4, Episode 19 of The Pest Control Marketing Domination Podcast, host Casey Lewis tackles a topic that can truly transform your pest control business: Using a CRM for Pest Control. This episode breaks down why adopting a CRM isnât just for the big playersâitâs essential for any company that wants to stay organized, deliver better customer service, and grow profitably. Casey explains why you need to ditch the sticky notes and spreadsheets and start managing your leads, jobs, follow-ups, and customer communications the right way.Weâll also dive into how using powerfu...
2025-06-28
49 min
Foundation Baptist Church
Matthew 13:44-46 - Parable of Hidden Treasure and One Pearl - Pastor Casey Lewis
Matthew 13:44-46 - Parable of Hidden Treasure and One Pearl - Pastor Casey Lewis
2025-06-22
41 min
Pest Control Marketing Domination Podcast
How Fast Can You Grow?
đ Episode Description:In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into the reality behind rapid growth in the pest control industryâand why the first 300+ recurring customers are often the hardest to earn.Many owners dream of explosive lead volume and fast expansion, but the truth is: thereâs no shortcut. Casey breaks down what it really takes in year one to build a solid foundation for long-term success, including time, money, patience, and a clear target.He also tackles the rising costs of Google Ads and Local S...
2025-06-21
43 min
Pest Control Marketing Domination Podcast
Organic SEO or Paid Ads for Pest Control
In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? Youâll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.Casey dives into the long-term value of building a strong SEO foundation with service pages, blog content, and a well-optimized Google Business Profile. He also explores how paid adsâlike...
2025-06-07
49 min
First Bite
Supporting Caregivers and SLPs in the NICU with Casey Lewis
***Trauma-Informed Moment: This episode could trigger NICU warriors and survivors emotionally. As always, we choose joy and healing; however, we wanted to inform you in advance.***Full conversation with Casey Lewis, MS, CCC-SLP, BCS-S, CNT, CLC, NTMTC for "Sacred Space: Supporting Caregivers and SLPs in the NICU" an episode of the First Bite podcast.Hosted by: Michelle Dawson MS, CCC-SLP, CLC, BCS-SEarn 0.1 ASHA CEU for this episode with Speech Therapy PD: https://www.speechtherapypd.com/courses/sacred-spaceIn this episode, Michelle...
2025-06-03
1h 07
Pest Control Marketing Domination Podcast
Rising Above The Crowd! Pest Control
In this episode, we will discuss your brand and image in the local market you serve and the different types of consumers that exist in your marketâthere are more than one!If you are serious about being a significant brand in your market, take a listen:How to stand out as a premier pest control companyUnderstand that image is everything. âTruck AppearanceâTech AppearanceâBilling/InvoiceâWebsiteâSocial MediaâDoor hangers/leave-behindsWays to be specialâBirthday cardsâHoliday cardsâMailer reminders for seasonal problems...
2025-05-27
44 min
Pest Control Marketing Domination Podcast
Your Pest Control Website and Local SEO â The Foundation of Domination
In this episode, weâre diving deep into what it really takes to dominate your local market online through smart SEO and strategic website structure. We break down the key differences between national and local SEO, and why a cookie-cutter approach wonât cut it for your pest control business. Youâll learn how to build powerful, optimized landing pages for every city and service you offer, the importance of clean site architecture, and how to leverage internal linking to help Google index your content more effectively. We also explore the power of video and blog content in bui...
2025-05-18
38 min
Pest Control Marketing Domination Podcast
24 Month Success Plan
đď¸ Episode 14 - Season 4The 2-Year Plan to Build Your Pest Control Success PyramidDescription:In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis outlines a proven 2-year strategy to help pest control business owners build a solid foundation of 250+ recurring residential clients. Learn how to combine organic online growth with paid advertising to create a predictable revenue stream that supports long-term business success.What Youâll Learn:Why recurring revenue is the foundation of your pest control success pyramidHow to grow using SEO, Google reviews...
2025-05-11
45 min
Pest Control Marketing Domination Podcast
Mining your database - Prospect Lists
Today Casey will talk about contact lists for pest control growth:To effectively "mine" your contact list for prospects, focus on identifying individuals who align with your ideal buyer persona and have a demonstrated interest in your product or service. Prioritize contacts based on their potential value and likelihood of conversion. Use a structured approach to gather, organize, and refine your prospect list, leveraging tools like CRM software. Organize your own listTag protocolHave a platinum planHave seasonal plansMosquitoesStinging insects
2025-05-03
45 min
Pest Control Marketing Domination Podcast
Pest Control Marketing - Using High-Level Software
đď¸ Episode Summary:On todayâs episode of the Pest Control Marketing Domination Podcast, host Casey Lewis walks you through the essential steps to successfully onboard a new pest control client inside HighLevel software. Youâll learn how to build a custom sales pipeline with automated internal notifications, review requests, and ongoing follow-upâplus how to set up recurring campaigns like monthly newsletters and backburner messaging to keep your leads engaged long-term.Casey also breaks down how to use custom campaigns and funnels to promote individual services such as mosquito control, termite inspections, and rodent removal. He explains...
2025-04-12
46 min
Pest Control Marketing Domination Podcast
Pest Control Marketing Expectations
đď¸ In todayâs episode of the Pest Control Marketing Domination Podcast, Casey breaks down one of the most misunderstoodâand most criticalâaspects of pest control marketing: setting the right expectations based on your companyâs individual circumstances.Whether you're running a one-truck operation in a small rural town or managing a team of 40 techs across a metro area, the truth is this: what works for one pest control company might not work the same for another. And the reason comes down to your unique market conditionsâthings like your local population size, competition levels, service area geography, and...
2025-04-06
50 min
Pest Control Marketing Domination Podcast
Google - Friend or Foe?
In today's episode, Casey will discuss Google in terms of how much of a friend or foe it is to the local pest control company. Talk about the history of Google as a Search Engine superpower and the Golden days of the yellow pages.We also talk about using Google as a strategy to build your pest control âsuccess pyramidâThe introduction of a new plan to help pest control companies start using high-level software and a small-budget Google campaign to take advantage of Googleâs online dominance.Please review us at Rhin...
2025-03-29
1h 11
Pest Control Marketing Domination Podcast
Pest Control SEO Basics
In today's episode, Casey will discuss 5 primary points to consider for your own SEO strategy.1. Keyword Research & StrategyWhat It Is:Keyword research involves finding the right words and phrases that potential customers are using to search for pest control services. This includes short-tail (broad) and long-tail (specific) keywords.How It Applies to a Pest Control Company:Identifying local keywords like "pest control near me," "exterminator in [city]," or "termite treatment in [location]"Researching service-specific terms like "bed bug removal Cincinnati" or "rodent exclusion Ann Arbor"Using keyword...
2025-03-09
58 min
Pest Control Marketing Domination Podcast
Pest Control Marketing Automation
In today's episode Casey will discuss our upcoming workshop on go high level software for pest control and also be talking about AI and establishing some sales goals for 2025 as we approach the heart of pest control season in Q2 and beyond. The following is a breakdown of the topics covered in this podcast episode:1. GoHighLevel Marketing Software Mastery Setting up automated marketing campaigns to attract & retain customers Lead generation & nurturing with customized pipelines CRM best practices for managing & converting pest control leads Optimizing two-way texting...
2025-03-01
54 min
Pest Control Marketing Domination Podcast
Pest Control Success Pyramid
In marketing terms a success pyramid and a sales funnel are terms that get thrown around a lot. In today's episode, Casey will talk about the ways we work with our clients to help define the different aspects you need to understand when growing your online business. Especially as it pertains to online traffic growth, leads and sales conversions. The name of the game in online marketing is numbers. Traffic equals leads and leads equal sales, but how do you know what you need to meet your specific growth goals for your company.
2025-02-22
47 min
Pest Control Marketing Domination Podcast
Video Content For Pest Control
Video Content for Pest Control.In this episode Casey will discuss the basis for using a content strategy for pest control and more importantly what role that video plays in that strategy. He also discuses things like the following:Vanity video vs. strategic videoContent topic clusters for pest controlCreating a long term content strategy and sticking with it.Creating simple but effective video with your Smart Phone.Let us know what you think about episodes like this by contacting Casey direct at casey@rhinopros.com or text at 925-464-8383
2025-02-08
43 min
Pest Control Marketing Domination Podcast
AI For Pest Control & Google PPC
In this episode, Casey will break down the benefits and hype regarding AI for your pest control company and using AI for optimizing your Google Ads account. AI has many benefits, and it certainly is the technological rage right now, but how valuable is it for your pest control business? Without your intervention, Google Ads wants to set up, manage, and bill for your ad campaigns. Is it a good idea to let Google manage your account with its AI tools? Let's examine this a little bit more closely so you can make an informed...
2025-02-03
57 min
Pest Control Marketing Domination Podcast
Marketing Automation for Pest Control
On this episode of the podcast, Casey discusses specific ways that marketing automation can help pest control and other home service companies to improve their sales conversion rates. A definition of various internal and external workflows to use for efficiency in your business operations. Spme examples are given. There is some discussion on the software platform High Level that you can use in your marketing automation efforts. Discussion is had on API integrations with some of the popular pest control programs like FieldRoutes, PestPac, GorillaDesk and others. Casey also talked about some workshops...
2025-01-25
52 min
Pest Control Marketing Domination Podcast
AI vs. Marketing Automation for Pest Control
This episode gets into the talk about AI for pest control and comparing it to marketing automation. What are the differences? Is there a difference? We will also break down the absolute necessity in developing a definitive plan for the steps involved in the customer experience and buyers journey associated with your pest control or wildlife company. Please review us at RPCM and also interact with us to let us know how we can do better in 2025. Casey Lewis casey@rhinopros.com (925)464-8383
2025-01-19
45 min
Pest Control Marketing Domination Podcast
Pest Control & High Level Software
In Today's episode Casey will discuss incorporating an Inbound Marketing and automation strategy by incorporating the software known as HighLevel or GoHighLevel. The topics include: Setting the Stage: The Evolution of Marketing in Pest Control The Shift in Marketing Paradigms Over the past decade, the way pest control businesses attract and retain customers has dramatically evolved. Traditional methods like direct mail and print ads have given way to digital-first strategies. Today, success in pest control marketing requires a dynamic approach that combines engaging content, seamless automation, and cutting-edge technology like AI to meet customer...
2025-01-12
37 min
Pest Control Marketing Domination Podcast
Pest Control Marketing Thoughts for 2025
In today's episode, Casey talks about the need to review your company's performance in 2024âways to categorize that performance into individual groups for more detailed analysis and evaluation. Thoughts on establishing a comprehensive and achievable game plan for 2025. The use of SMART goals and the KISS method for bringing your team together towards common goals in 2025. Please leave us a review to let us know you like our podcast. Follow and subscribe at the following links: â â https://www.youtube.com/@RhinoPestControlMarketingâ â â â https://www.facebook.com/rhinopestcontrolmarketingâ â Leave us a review on Google...
2025-01-04
57 min
Pest Control Marketing Domination Podcast
Pest Marketing Year in Review 2024
In this episode, Casey will discuss the areas of focus and attention to review for 2024 and set new goals for 2025. Now is the best time of the year for pest control to do self-reflection, establish new annual goals, and focus on the best practices for online growth using organic and paid strategies. Please don't forget to subscribe to our YouTube channel to get notifications on our workshops and webinars throughout 2025. Please leave us a review to let us know you like our podcast. Follow and subscribe at the following links: â â http...
2024-12-27
53 min
Pest Control Marketing Domination Podcast
Green Pest Control with Culley Christensen
Casey interviews Culley Christensen of Pest Posse TV and Pest Posse Too. The discussion revolves around the use of green and eco-friendly products in your pest control company. Using green as a add-on service or branding your pest control company as a new age GREEN safe pest control company is the question. Culley's pest control company is located in San Luis Obispo, CA which is on the Central Coast area of California. Faced with the regulatory problems in CA, Culley has opted to be especially eco freindly. This episode talks about the benefits and difficulties in providing green type...
2024-12-13
57 min
Pest Control Marketing Domination Podcast
Voice For Pest Interview - Raymond Kidwell
On today's episode, Casey Lewis of Rhino Pest Control Marketing interviews Raymond Kidwell, the Director of Business Development for Voice For Pest. The conversation discusses the Voice For Pest product and its features. It also discusses using AI for lead flow conversions and using the Voice For Pest product AI to automate many of the ways you interact and communicate. You may contact Casey to discuss your business needs by calling 925-464-8383 or email at casey@rhinopros.com Please leave us a review to let us know you...
2024-12-07
59 min
Pest Control Marketing Domination Podcast
2 Pathways To Online Success For Pest Control
The Pest Control Marketing Domination PodcastEpisode Overview: Service vs. Experience, Organic SEO vs. Paid Ads, and Maximizing ROI In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into strategies that can take your pest control business from service-focused to experience-driven, setting you apart in a competitive market. Casey begins by exploring the critical difference between simply delivering a service and creating a memorable, positive experience that keeps customers loyal and improves word-of-mouth referrals. Next, Casey breaks down the core distinctions between organic SEO and paid advertising, offering insights...
2024-11-14
1h 01
Pest Control Marketing Domination Podcast
Pest Control Bundled Sales Plans
Should a pest control company provide bundle options and solutions for their prospective new customers? For example a basic insect control, another plan that includes, fleas, termites, mosquitoes, scorpions, german cockroaches, etc. In pest control, we aim to sell 50% or more of our new lead opportunities. In this episode, we will discuss the basic sales principles of ASK - LISTEN - SOLVE - CONFIRM and whether or not having different sales plans and options is a good idea for your pest control company. We will also briefly touch on the variety of pest control software p...
2024-10-20
47 min
Pest Control Marketing Domination Podcast
Smarketing For Pest Control
Smarketing For Pest Control In todayâs episode, we will discuss the concept of Smarketing, what it means, and its application to a pest control company. In any company, the integration between the marketing and sales teams is integral to revenue growth. Benefits: Build great sales and marketing teams Work together to define leads Work together on a strategy to follow up on leads Share defined goals for company growth Create a specific number of new customers we want to attain every month. Wor...
2024-09-21
39 min
Pest Control Marketing Domination Podcast
Pest Control Success Timeline
Today's episode will discuss ideas and methods for determining your timeline to grow 400k in new revenue. For startups, mid-size, or large-size pest control companies, monthly growth, the cost of that growth, and the retention of that growth are critical to your long-term success as a local pest control company. Benefits: Easy to understand Outlines a plan to use Provides areas to concentrate on. Challenges listeners to determine thier own "breakeven" point to see accelerated revenue growth. In October, we will hold an online interactive webinar to...
2024-09-08
1h 01
Pest Control Marketing Domination Podcast
Selling Pest Control Packages
Today's episode will discuss the benefit of selling your pest control services in different packages or groups of services. Benefits: Easy to understand Solves consumer problems Provides easy to understand profit margin Content H1, 2, and 3 tags alt tags keyword density Google Search Console Other Important elements to a great website In August, we will hold an online interactive webinar to help you understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rh...
2024-08-03
56 min
Pest Control Marketing Domination Podcast
Pest Control Websites
Today's episode will discuss the concept of what constitutes a SMART pest control website. Benefits: On-Page SEO Website SiteMap Individual page components Content H1, 2, and 3 tags alt tags keyword density Google Search Console Other Important elements to a great website In July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please donât forget to review an...
2024-07-08
56 min
Pest Control Marketing Domination Podcast
Geo-Target Marketing For Pest Control
Today's episode will discuss the concept of goe-targeting or neighborhood style route building to: Benefits: Provide more daily calls Better ETA for customers Reduce overall mileage & vehicle cost Tech familiarity in neighborhoods In July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please donât forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Ca...
2024-06-30
36 min
Pest Control Marketing Domination Podcast
Growing Pest Control in Q3
Today's episode will discuss the planning and considerations needed to accelerate your annual growth plans by taking advantage of the best quarter in pest control sales opportunity each year: Evaluate your own status in your local market. Assess your competition Create goals and plans for the 90 days in Q3 Take some risks for greater rewards Think about automation for follow up on leads. In early July, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please donât...
2024-06-23
50 min
Pest Control Marketing Domination Podcast
Selling Pest Control Services
Today's episode will discuss the process and techniques involved in selling pest control services to a variety of different opportunities. We will deal with the following: 10 different types of buying customers The 5-step sales process Identifying sales opportunities and taking advantage of them. Learning the skill of listening Being prepared to sell anything to anyone at anytime. In early June, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please donât forget to review and follow Rh...
2024-06-09
1h 02
Pest Control Marketing Domination Podcast
Marketing Automation for Pest Control
Today's episode will discuss marketing automation for pest control and whether GoHighLevel is a good answer for pest control. Casey will discuss what marketing automation is and how to use it effectively to maximize your conversions for new sales. In early June, we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control. To express interest in attending, email casey@rhinopros.com. Please donât forget to review and follow Rhino Pest Control Marketing. Thanks If you would like to schedule a meeting with Casey, click ri...
2024-06-01
42 min
Pest Control Marketing Domination Podcast
Google LSA vs. Google Ads For Pest Control
Google LSA has been a great opportunity to drive quality leads, but with the popularity of this product has it seen its better days? What about Google Ads, is there a better way to set up your campaigns and ad groups to attain better conversion rates and lower acquisition costs? In this episode Casey will discuss the overall dilemma of advertising with Google and making sure it remains profitable to your pest control business. In late May or early June we will be having an online interactive webinar to fully understand the Accelerated Growth Plan...
2024-05-25
48 min
Brainstorms: Functional Neurorehab for SLPs
From Hospital Employee to Business Owner: Maintaining a Growth Mindset with Casey Lewis
Guest: Casey Lewis, MS CCC-SLP, CNT, NTMTC - Renee is joined by Casey Lewis, who will discuss her growth as the owner of TexScope, a mobile endoscopy company in Texas, while continuing to nurture her relationships as a hospital employee. Casey will also review advocacy strategies regarding salary negotiation. Finally, Casey will discuss the importance of being intentional in personal and professional relationships, as both are necessary for happiness and career success. Join Renee and Casey for an hour packed with tangible career tools.Mentioned in this episode:Beyond Words with Garrett Oyama...
2024-05-23
1h 03
Pest Control Marketing Domination Podcast
Pest Control Optimizing Results
Today, Casey will talk about the 3rd and final section of the Accelerated Growth Plan for Pest Control. As we complete this series of episodes dedicated to the AGP plan, we will discuss how to bring it all together by tightly managing what we are doing in the way of marketing and advertising for our pest control business. In May we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control, send an email to casey@rhinopros.com to express interest in attending. Please donât forget to re...
2024-04-07
32 min
Pest Control Marketing Domination Podcast
Pest Control Maximizing Conversions
In today's episode Casey will discuss the second element of the Accelerated Growth Plan for pest control. The second element is "Maximizing Conversions" and is essential to the profitable growth via online methods for pest control companies. Section one talks about driving leads, but maximizing conversions speaks directly to how effective a pest control company is in converting those lead opportunities into new recurring sales revenue. Next week, Casey will discuss the other section of the Pest Control Accelerated Growth Plan: optimizing results. Please donât forget to review and follow Rhino Pest Control Marketing. Th...
2024-03-24
42 min
Pest Control Marketing Domination Podcast
Pest Control Business - Driving Leads
We will elaborate on the Pest Control Accelerated Growth Plan in today's episode. Specifically, today, we will discuss the first section of the AGP in more detail, which is DRIVING LEADS. When you focus on driving leads, we break this down into three primary categories. They are Organic SEO, Paid advertising, and Contact Database. The discussion will revolve around the things necessary to drive leads using the three categories above. Over the next two podcast episodes, Casey will discuss the other two sections of the Pest Control Accelerated Growth Plan: maximizing conversions and optimizing results.
2024-02-17
32 min
Pest Control Marketing Domination Podcast
Pest Control Accelerated Growth Plan
In this episode, Casey will introduce the Accelerated Growth Plan for Pest Control. The accelerated growth plan is a model whereby you break down the different pieces of your overall growth strategy into different sections and master all those sections to drive leads, convert leads into sales and ultimately be able to evaluate all of that and keep a profitable ROI.  ¡     DRIVE LEADS  ¡     MAXIMIZE CONVERSIONS  ¡     OPTIMIZE RESULTS  You will grow your business by following the steps and constantly evaluating and improving your pest control companiesâ per...
2024-02-02
48 min
Pest Control Marketing Domination Podcast
Pest Control Marketing Business Plan 2024
In the first episode of 2024, Casey talks about the necessity to begin the year with a plan and some solid achievable goals for this year. Looking at the two primary pathways for success, organic and paid, establishing your budget plans and goals are essential to the sustained success of your pest control business as you progress through the 2024 calendar year. Rhino Pest Control Marketing is hosting a Pest Control Marketing Workshop on January 16, 2024, at 11:00am PST. If you would like to attend, please sign in here: https://www.rhinopros.com/marketing-workshop
2024-01-07
52 min
Pest Control Marketing Domination Podcast
Pest Control Business Plan for 2024
Do you have a plan for growth in 2024? In this podcast episode, Casey will discuss the basic principles behind our domination & acceleration growth model. This previews our live free pest control business planning workshop scheduled for January 16th, 2024, at 11 AM PST. If you appreciate the information presented here today, please get in touch with Casey at the email below for more information. As a Pest Control owner or manager, one of the hardest things to do on an ongoing basis is to create a comprehensive business plan for growth and sales revenue. At...
2023-12-17
57 min
Pest Control Marketing Domination Podcast
Pest Control Software - GorillaDesk Interview
Casey Lewis interviews CEO/Founder Chris Moreschi of GorillaDesk to discuss his innovative Pest Control Software Product. The conversation revolves around the history of Chris and his father's experience in the pest control industry and how Chris made the decision to create GorillaDesk first for his families business and then later to bring it to the market at large. If you are wondering about pest control software and its impact on the pest control business this is a good listen. If you would like to schedule a meeting with Casey...
2023-11-22
46 min
Pest Control Marketing Domination Podcast
Sales Process For Pest Control Businesses
In this episode, Casey will discuss the Organized Sales Process for Pest Control companies. The discussion centers around the 10 types of buying customers and the 5-steps in the sales process. The effort in this episode is to have a follow-up webinar to help create a solid sales process for a number of pest control companies going into 2024. If you would like to schedule a meeting with Casey, click right here: â â â â www.rhinopros.com/meetings/casey130â â â â email: casey@rhinopros.com Phone:Â 925-464-8383 We also have groups on Facebook and Link...
2023-10-22
52 min
Pest Control Marketing Domination Podcast
Pest Control Business - 2 Paths To Success
In this episode, Casey will discuss the two primary pathways to success in online marketing for your pest control company. Understanding the difference between organic local search and paid advertising as two of the best ways to grow your pest control company using online marketing strategies. If you would like to schedule a meeting with Casey, click right here: â â â www.rhinopros.com/meetings/casey130â â â email: casey@rhinopros.com Phone:Â 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, an...
2023-09-24
44 min
Pest Control Marketing Domination Podcast
Pest Control Contacts & Database - Hidden Gold
Pest Control Contacts & Database. â Using Your Data For Money! In todayâs episode of The Marketing Domination Podcast show, we will discuss the nitty-gritty of growing your pest control business. Today, weâre unearthing a gold mine you might overlook: your contact database. If youâve ever thought your past and present contacts are just names on a list, think again! These contacts can be the key to unlocking a treasure trove of new customers. So, grab your notebook because we're about to share the âwhyâ and âhowâ of leveraging your contact database to multiply your new pest control cus...
2023-09-16
52 min
Pest Control Marketing Domination Podcast
How Much Money Should I Spend on Pest Control Marketing?
How much money do you want or need to spend on marketing for your pest control? In short, there is no simple answer to the pest control budget you should have for your pest control company. Â The first question is: Do you want to spend money on advertising and marketing? If you do, there are many things to consider that will drive the answer to the budget you will need to achieve your goals for your company's growth. Â In this episode, Casey will discuss the different challenges a pest co...
2023-09-05
1h 03
Pest Control Marketing Domination Podcast
Pest Control Business & Google MAPS 3-Pack
Enhance Your Pest Control Empire: Set Up Google Business Profile for Google Maps 3-Pack! Are you a local pest control company looking to rule the pest-busting landscape and attract hordes of potential customers? Look no further! Setting up a Google Business Profile and appearing in the Google Maps 3-Pack is the ultimate game-changer. Here's why you should embrace this digital pest control paradise: đ Location Dominance: Get featured in the coveted Google Maps 3-Pack, displaying your business at the top when customers search for pest control services in your area. Conquer local searches and...
2023-08-04
57 min
Pest Control Marketing Domination Podcast
Pest Control Sales Funnel
In this episode, Casey will discuss the overall idea of creating a pest control sales funnel. What are the sections of a funnel? Top of the funnel Middle of the funnel Bottom of the funnel What does it take to fuel each section of the funnel? How can content be the driver to move prospects through the funnel What are the stages of the buyer's journey? Awareness Consideration Decision How is the content you create impacted by the stage of the buyer's journey your prospect is in? What does...
2023-07-08
56 min
Pest Control Marketing Domination Podcast
Pest Control Employees - Worth It Or Not
Pest Control Employees can make you lots of money or cost you lots of money; the key is knowing and ensuring you are always managing this critical area of your business. In this episode, Casey will discuss the significant importance that the employees interfacing with your new leads have on your bottom-line revenues. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone:Â 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, a...
2023-07-02
38 min
Pest Control Marketing Domination Podcast
Direct Mail Marketing For Pest Control
Is Direct Mail Marketing a viable way to generate new business leads and customers for your pest control company? In today's episode, Casey will look at the U.S. Post Office and their local direct mail program called "every door direct mail," or EDDM. How does this program work, what are the costs, and what type of return can you expect for a primary direct mail campaign in your local market? To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone:Â 925-464-8383
2023-06-11
39 min
Pest Control Marketing Domination Podcast
Social Media For Pest Control
In this episode, Casey discusses the value of social media like Facebook for your marketing and advertising needs. Facebook, along with Instagram, are often looked at by Pest Control companies to advertise in. Let's discuss whether or not that is a good decision when it comes to allocating marketing resources. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone:Â 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback f...
2023-05-23
37 min
Pest Control Marketing Domination Podcast
Interview with The Pest Posse
On today's episode, Casey and Brett from Rhino Pest Control Marketing interview Culley Christenen and Foster Brusca from The Pest Posse. The discussion revolves around pest control sales and Foster's new book, "FUNDAMENTALS OF PEST CONTROL SALES." Find out how you can improve the culture of selling pest control in your company and how to improve the revenues generated each and every quarter. Your questions and comments are welcome, and we plan on a follow-up meeting with the Pest Posse in late Q2 to find out more tips and training techniques for the pest...
2023-04-14
53 min
Pest Control Marketing Domination Podcast
Be The #1 Pest Control Company In Your Market
Wanting to be the #1 company in your marketplace and being the #1 pest control company in your marketplace are two very different things. In this episode, Casey talks about what you need to do to accomplish the task of being known as the best pest control company in your market area: ways to evaluate your company and ways to identify those areas that need to improve. If you want to be a championship-caliber pest control company, Listen to this episode. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com
2023-04-01
48 min
Pest Control Marketing Domination Podcast
Selling Pest Control Services
Sales are the engine of your pest control company. Without a dedicated plan to grow your business by using established and effective business sales practices, you may be losing thousands, tens of thousands, or even millions of dollars in sales. It all starts with an attitude, a mindset, and a commitment. In this episode, Casey will discuss emphatically the necessity a pest control owner has for an effective sales strategy for his or her pest control company. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com ...
2023-03-26
47 min
Pest Control Marketing Domination Podcast
Is $500 Enough For Google Ads?
In the episode, the discussion revolves around a budget of $500 per month for Google Ads for Pest Control. This question was raised in the facebook forum called Pest Cemetery. A newer pest control owner was asking about trying Google Ads for his pest control company with a $500 monthly budget. Casey Lewis discusses the in and outs of Google Advertising and figuring out the math associated with making money on a small budget. To contact Casey Lewis, here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 If you like the podcast, please leave a review, look below to...
2023-03-18
42 min
Pest Control Marketing Domination Podcast
Pest Control Email Marketing
In the episode, the discussion revolves around email marketing, text, and messaging as a lead generation growth tool. Email is often overlooked as a great strategy to keep a flow of new leads coming into your pest control company. As with most lead generation strategies, it takes a plan, some effort and practice to get good at it. But email marketing may be the least expensive method of grabbing new customers and being able to target specific groups of new customers. Â Take a listen as Casey goes over the ins and outs of getting started using email to grow.
2023-03-06
56 min
Pest Control Marketing Domination Podcast
Pest Control Marketing, Q2 Thoughts & Plans
In this episode, Casey is discussing the excitement for pest control as spring approaches. The discussion has 3 parts to make sure that you are ready to rock and grow your business right now. Part 1: Software, technology and overall business processes. Make sure you are running the business and not the software! Part 2: Succession planning for your business's continued success and legacy. Part 3: A great plan to grow your customers right now with a simple campaign. To contact Casey Lewis, here is the contact information. email: casey...
2023-02-25
38 min
Pest Control Marketing Domination Podcast
Pest Control Sales Process
How important are sales to the health and growth of your Pest Control company? In this episode, we will discuss the consumer market. Explain the 10 main consumers available online and why you need to know who they are. What is a 5-step sales process, and do you need to follow the steps in your company? Sales are the engine to your car, and as the old saying goes, "nothing happens until somebody sells something" this is very true in Pest Control. Take a moment to reflect on your sales process and see if you can do better. B...
2023-02-18
50 min
Pest Control Marketing Domination Podcast
Pest Control Marketing How Much Should I Spend?
In this episode, we discuss how to decide what you should or should not be spending on your pest control marketing. Choosing how much money you spend on advertising and marketing can be a make-or-break decision for your growth goals. Making sure you have goals and a plan is essential to your success. It is always a good decision BEFORE you spend any money to look at everything you want your money to produce and then make a conscious, well-thought-out plan of action. To contact Casey Lewis here is the contact information. email: casey@rhinopros...
2023-02-11
51 min
Pest Control Marketing Domination Podcast
Google Tools For Pest Control
In this episode, Casey will discuss the best free tools for a Pest Control Company. Tools like Google Business Profile, Google Search Console, and Google Analytics. In addition, there is some discussion on paid tools like Google Workspace, Google Ads, and Google Local Service Ads. To contact Casey Lewis here is the contact information. email: casey@rhinopros.com Phone: 925-464-8383 If you like the podcast, please leave a review, and to ask an audio question, visit the anchor.fm podcast and search for The Pest Control Marketing Domination Podcast.Â
2023-02-04
1h 01
Pest Control Marketing Domination Podcast
Pest Control Marketing Plans 2023
It's a great time of the year to reflect on your business. Figure out how much you grew or not, and figure out how many more customers and revenue you want for 2023. In this episode, Casey focuses on your year with a plan on how to grow for next year and, more importantly, how to figure out where to grow specifically.
2022-12-26
48 min
Pest Control Marketing Domination Podcast
Interview with Mitch Shipman of Blue Beetle Pest Control in KCMO
In this episode, Casey interviews Mitch Shipman the owner of Blue Beetle Pest Control in the Kansas City Metro market area. Mitch talks about pest control in his market and how he has grown a highly successful organization with 5 locations covering the entire KC metro market.   Check out the links below and please subscribe.   Apple podcast  Anchor podcast  Google Podcast  Stitcher podcast  Let us know what you think of it and don't forget to subscribe to our blog for the most up-to-date marketing tips and news.  P.S. Please join our...
2022-11-18
51 min
Pest Control Marketing Domination Podcast
Pest Control & Software Companies
Pest Control software companies have made a lot of changes in recent times. In this episode, Casey talks about how those changes may be impacting you as a pest control or home service business owner. Let's unpack how these software companies operate and whether or not its a good thing for your company or not. Please send your thoughts, comments, and questions to Casey@rhinopros.com or give him a call today at 925-464-8383. Let's start a conversation to see what the business owners think about the variety of options that are available out there. Check...
2022-11-05
48 min
Pest Control Marketing Domination Podcast
Google Ads For Pest Control
Pest Control owners and managers often struggle with how much to spend on Google Ads or if they are even worth the money. In this episode, we discuss the PROS and CONS of Google Ads and Google Local Services Ads. We talk about ad spend, how to determine your cost per sale and how to manage your Google Local Services Ads dashboard. Casey Lewis is always available to answer questions with no obligation whatsoever. Call 925-464-8383 or email casey@rhinopros.com Join our Facebook group at: https://www.facebook.com/groups/pestcontrolmarketingdomination
2022-10-27
38 min
Pest Control Marketing Domination Podcast
Pest Control Marketing 101
What is the difference between Inbound and Outbound Marketing? Find out in this episode how to create a realistic strategy to DOMINATE in your local market. Casey will discuss the top 10 items that you must master in order to be an effective online marketer for your pest control company. www.rhinopestcontrolmarketing.com Contact Casey with questions at casey@rhinopros.com You can send your questions you would like to hear on the podcast and we will answer them live.
2022-09-27
58 min
Pest Control Marketing Domination Podcast
Pest Control SEO Simplified
In this episode, Casey does a breakdown on SEO for Pest Control companies. What the institutional proper definition of SEO is and how you can use content strategies to dominate the competition in your local market.
2022-08-13
37 min
The School of Greatness Hall of Fame
Casey Neistat: Writing Your Own Rules to Creative Success
Would you ever guess that the same person who works on major advertisements for brands like Nike, J. Crew and 20th Century Fox is also a high school dropout who started his career as a dishwasher in a seafood restaurant?How about the guy who was living in a trailer park on welfare was interviewing President Bill Clinton just 3 years later (in person, on film)?How do these things happen?I realize that I have an interesting story of getting from my sister's couch to making millions within a few years.But today's guest on The School of Greatness...
2019-04-28
1h 12