Shows
We Live It | LiveAg's Livestock Marketing PodcastGut Health, Heat Technology & Why the Southeast Cattle Market Is on FireSeventy percent of your cattle's immune system lives in the gut — and most producers aren't feeding to that number. In this episode of the We Live It Livestock & Ranching Podcast, Hardy Goodman, Area Sales Manager for VitaFirm by BioZyme, breaks down the science behind gut health, heat stress technology, and why the Southeast cattle market is generating momentum that producers across the country need to pay attention to.What is VitaFirm and what makes it different?VitaFirm is a technology-driven animal nutrition platform built by BioZyme. At its core is a prebiotic backed by over 200 peer-reviewed st...
2026-06-0448 min
We Live It | LiveAg's Livestock Marketing PodcastValue Trace: How Charolais Is Using AI to Revolutionize Feeder Cattle Genetics & ProfitabilityIn this episode of the We Live It, hosts Ty deCordova and Casey Mabry sit down with Brett Spader, Executive Vice President of the American International Charolais Association (AICA), for a forward-thinking conversation about data, technology, and the future of beef genetics.Brett brings a deep resume to his role at AICA — from his early days as a fieldman for the Kansas Livestock Association, to his time in the auction world, to leading Angus Media and co-founding his own digital agency, Livestock Launch. His career has always orbited the seed stock industry, and that foundation shapes every in...
2026-05-0724 min
We Live It | LiveAg's Livestock Marketing PodcastAngusLink Explained: The Genetic Merit Scorecard for Feeder CattleIn this episode of the We Live It podcast, Ty deCordova and Casey Mabry sit down with Troy Marshall, Director of Commercial Industry Relations at the American Angus Association, to break down the AngusLink program and what it means for commercial cow-calf producers who are serious about getting paid for their genetics.Troy brings a unique perspective to his role — not just as an industry professional, but as someone who spent a lifetime ranching registered Angus and Sim-Angus cattle in Eastern Colorado before joining the Association. That real-world experience shapes the way he talks about genetics: not ju...
2026-04-3019 min
We Live It | LiveAg's Livestock Marketing PodcastSoutheast Cattle Marketing Strategy: Selling More Cattle to More BuyersWe're coming to you live from Hope Hull, Alabama, right out of the brand-new Elite Livestock Marketing Group facility. Ty sits down with Darrell Stokes and Jerry Etheredge of Elite Livestock ahead of their Grass Time Special sale on Thursday, April 23, reflecting on a year of partnership with LiveAg and everything that's been built along the way.From the jump, Jerry and Darrell share what the partnership has meant for their operation — increased buyer base, expanded geographic reach, and load lot goals that weren't just met, but surpassed. Darrell even gave away a vacation to Hawaii to ma...
2026-04-2313 min
We Live It | LiveAg's Livestock Marketing PodcastA League of Their Own: The Head-to-Head Auctioneer Contest Goes National and Heading to Las VegasWhat started as a casual idea between two Oklahoma cattlemen is turning into one of the most ambitious auctioneer competitions the livestock industry has ever seen.Ty and Casey sit down with Sam Stamper of Checotah Livestock and auctioneer Brian Marlin to break down A League of Their Own, a head-to-head auctioneer contest that's already paying out serious money and is about to get a whole lot bigger.Sam and Brian walk through how the concept grew out of their rodeo and match-roping roots, and how a phone call from a mutual friend eventually landed...
2026-04-1624 min
We Live It | LiveAg's Livestock Marketing PodcastCattle Market Resilience: Live Cattle Rally, Tight Supply & Strong Auction Demand | Weekly Market UpdateThe cattle market continues to show strong resilience despite plant strikes, high fuel costs, and global uncertainty. In this week’s We Live It Weekly Market Update, Ty DeCordova and Casey Mabry break down the latest trends impacting beef cattle prices, feeder cattle demand, and livestock auctions across the country.This week’s highlights include: • Live cattle futures pushing higher • Feeder cattle prices showing continued strength • Tight cattle supply supporting the market • Greeley plant strike impact on slaughter numbers • Strong demand at recent livestock auctions • Feedyard competition for limited inventoryWith slaughter n...
2026-03-3111 min
We Live It | LiveAg's Livestock Marketing PodcastLeading with Purpose in the Livestock Industry: BioZyme CEO Lisa NortonWhat does it take to lead with purpose in the livestock industry?BioZyme CEO Lisa Norton joins the We Live It Podcast to discuss leadership, building strong teams, and the importance of innovation in animal nutrition and agriculture.In this episode, we also share the announcement of LiveAg’s partnership with BioZyme, bringing additional visibility to cattle backed by VitaFerm® and Gain Smart® nutrition programs. Through LiveAg’s nationwide video auction platform, producers who invest in premium nutrition and sound management can better showcase their cattle to a competitive national buyer base.This conver...
2026-03-2621 min
We Live It | LiveAg's Livestock Marketing PodcastTexas Panhandle: Markets, Mindset & the Future of the Cattle IndustryIn this episode of We Live It, Ty deCordova and Casey Mabry sit down with Andy Holloway of Canadian, Texas, for a grounded conversation straight out of the Texas Panhandle.They cover what producers are seeing in the market right now, how replacement females are fitting into long-term strategies, and why staying connected to industry conversations matters more than ever. From local insight to bigger-picture policy and market signals, this episode is about thinking ahead, building relationships, and staying sharp in a changing cattle industry.If you’re in the business, thinking about getting in, or...
2026-03-1925 min
We Live It | LiveAg's Livestock Marketing PodcastAngus Bulls That Add Value: Discipline, Proven Genetics & Bull Sale StrategyIn this episode of the We Live It Podcast, we sit down with Angus breeder Josh Worthington of Worthington Angus in Dadeville, Missouri. Recently recognized as the American Angus Association's Young Angus Breeder of the Year, Josh shares how discipline, proven genetics, and a customer-first mindset have shaped his Angus bull program.We discuss what commercial cattle producers should look for in Angus bulls, how seedstock decisions impact calf crops at weaning, and why consistency and long-term breeding strategy matter in today’s bull market. Josh also shares insights on building a successful bull sale, reaching new bu...
2026-03-0533 min
We Live It | LiveAg's Livestock Marketing PodcastWhat Consumers Want from Beef in 2026 | Raise Well + Source & Age ExplainedThis week on the We Live It Podcast, Ty deCordova and Casey Mabry sit down with Doug Stanton of IMI Global to break down one of the biggest new announcements in value-added cattle marketing — the Raise Well program.If you're wondering:How do I add more buyers on sale day?What claims actually matter in today’s market?What are retailers and consumers demanding in 2026?Is Raise Well different from CARE or Natural programs?Should I bundle verification programs?We cover it all.Doug walks through the evolution of third-party verification programs incl...
2026-02-2618 min
We Live It | LiveAg's Livestock Marketing PodcastFrom Feedlots to the Big Leagues: Dick Monfort on Building Beef & Baseball DynastiesRecorded live at Colorado Rockies home turf, Coors Field, during Stockmen at the Stadium, this episode is one we’ll never forget.We sat down with legendary cattle feeder, former President of ConAgra Red Meats, and Rockies owner Dick Monfort for a conversation that bridged two iconic American institutions: beef and baseball.Long before stadium lights and opening day crowds, Dick was riding pens at four years old, feeding cattle alongside his grandfather in northern Colorado. He helped lead one of the most transformative eras in the beef industry, from shipping live animals to pioneering bo...
2026-02-1933 min
We Live It | LiveAg's Livestock Marketing PodcastThe Power of Stock Show Support: Investing in the Next Generation of AgricultureIn this episode of We Live It, host Ty deCordova sits down with two leaders who understand what it means to build something that lasts.We hear from Mary Russell of Higginbotham Insurance as she shares her perspective on investing in young people, supporting agricultural families, and strengthening the livestock community through leadership and service. Berry Cooper of Cooper's Old Time Pit Bar-B-Que joins the conversation to talk about legacy, full circle moments in the cattle industry, and why getting youth involved in showing livestock is critical to the future of agriculture.From stock shows...
2026-02-1224 min
We Live It | LiveAg's Livestock Marketing PodcastWeekly Cattle Market Update: Weather, Feeders & What the CME Index Is Telling UsThis week on the We Live It Podcast, Ty deCordova and Casey Mabry kick off a new Weekly Cattle Market Update format with a timely look at what’s shaping the cattle markets right now.With winter weather shutting down sale barns across the South, the guys break down how light cash trade is impacting the CME Feeder Cattle Index, January contract settlement, and what that means heading into February. They also unpack last week’s Cattle on Feed report, regional supply differences, grain prices, and why feeder cattle remain historically strong despite choppy day-to-day moves.
2026-01-2913 min
We Live It | LiveAg's Livestock Marketing PodcastState of the Cattle Market: CattleFax CEO Randy Blach on Supply, Slaughter & Market DirectionCattleFax CEO Randy Blach joins We Live It from the shared CattleFax and NCBA headquarters in Denver for a straight-talk conversation on the U.S. cattle market.Hosts Ty deCordova and Casey Mabry sit down with one of the most trusted voices in cattle market analysis to break down what’s really driving today’s prices and where the industry may be headed next.In this episode, Randy digs into:Why cattle prices remain historically strongHow tight cattle supply is shaping the marketWhat changes in slaughter capacity mean for producersWhere we are in the...
2026-01-2241 min
We Live It | LiveAg's Livestock Marketing PodcastHereford Bulls, Baldies & Big-Picture Leadership with Wyatt AgarWe’re joined by Wyatt Agar of Durbin Creek Ranch on the latest We Live It Podcast to talk Hereford cattle, beef cattle industry leadership, and long-term decision-making in today’s cattle market.Wyatt discusses why engagement at the local and national level matters for producers, reflecting on his time as a Wyoming State Senator and as chairman of the American Hereford Association board of directors. We explore how successful operations think beyond sale day and the impact their genetics have for their commercial customers. The conversation also includes a preview of the Durbin Creek Ranch...
2026-01-1514 min
Inside Lacrosse PodcastsWhat (And Who) Is One Play Development?
Founded by Michael Mabry and John Rothenberger nearly five years ago, One Play Development “saw the brokenness in the youth sports space and an opportunity to serve families and players in a really impactful way.”They say transformational coaching is at the heart of everything they do and they want to help people get to where they want to be. So, in order to achieve that goal, they tapped former Gonzaga (D.C.) head coach Casey O’Neill, Director of Mental Performance Alec Wortman and Marquette head coach Andrew Stimmel.Over the past year, One Play h...
2026-01-1341 min
We Live It | LiveAg's Livestock Marketing PodcastRaising Cattle in Florida: Beaver Yoder Shares His Story, Family Legacy, and Life in the SoutheastIn this episode of We Live It, Ty and Casey sit down with Beaver Yoder, a member of the Elite Livestock Marketing Group and Florida Cattlemen's leadership team, to talk about the people, places, and stories that shape Florida’s ranching community.Beaver shares his family’s long history in the agriculture industry, what it was like growing up in Florida cow country, and how ranchers in the Southeast adapt to a landscape unlike anywhere else in the United States. From year-round management to differences in forage, Florida ranching requires grit, creativity, and a deep connection to the...
2025-12-1118 min
We Live It | LiveAg's Livestock Marketing PodcastWhat Lenders Look For When Financing Ranch Equipment and LandRising equipment costs, land values, and input prices mean more ranchers are turning to financing - not because they're struggling, but because they're making strategic decisions to grow their operations. In this episode, we sit down with Hollie Bunn from United Producers, Inc. (UPI) to demystify ag loans and help you understand what lenders are really looking for.Hollie breaks down the key differences between financing land versus equipment, what documentation you need to have ready, and the common mistakes that can delay or derail your loan application. Whether you're a first-time borrower looking to expand your...
2025-12-0824 min
We Live It | LiveAg's Livestock Marketing PodcastBlending Tradition with Technology: Modernizing Your Ranch FinancesRunning cattle is hard enough without drowning in receipts and spreadsheets. In this We Live It podcast episode, we sit down with Alex Thompson from Norwood, Colorado to talk about the financial headaches every rancher faces—from tracking expenses across multiple enterprises to actually knowing if you're profitable at the end of the year.Alex truly lives it. Being married to a rancher running Limousin cattle at high altitudes, she understands the ranching lifestyle firsthand. Now working with Ambrook, she's helping producers modernize their bookkeeping without abandoning the values and traditions that define ranching. We dive into wh...
2025-11-2625 min
We Live It | LiveAg's Livestock Marketing PodcastBuilding Better Herds | How Trace Minerals Impact Performance, Fertility, and Overall Herd HealthMost ranchers know trace minerals matter, but do you really understand how they're affecting your herd's fertility, immune function, and long-term productivity? In this episode of We Live It, hosts Ty deCordova and Casey Mabry sit down with Bryson Williams, Account Manager at Zinpro®, to break down the science behind trace mineral nutrition and why it's one of the most overlooked tools in your herd management strategy. Bryson shares what he's seeing across cow-calf operations today - the challenges producers are facing and the real opportunities to improve herd health and performance through better mineral supplementation. We di...
2025-11-2030 min
We Live It | LiveAg's Livestock Marketing PodcastHow to Book Your Purebred Sale + Cattle Market OutlookThis week on We Live It, Director of Purebred Operations Margo Paeltz joins us for a deep dive into LiveAg’s Purebred Division — plus market analyst Casey Mabry breaks down current cattle market volatility and what producers should expect heading into year-end.We cover how our Purebred Team partners with ranchers nationwide, what to expect when booking your sale, and strategic tips for preparing for auction day. Then Casey walks through the latest market swings, what’s driving the volatility, and his short-term outlook for cow-calf producers, feeders, and purebred breeders.Episode Highlights:How to boo...
2025-11-1317 min
We Live It | LiveAg's Livestock Marketing PodcastThe People Behind the Platform: How LiveAg's Purebred Team Connects Seedstock Producers with Buyers NationwideHost Casey Mabry sits down with Margo Paeltz and Blake Tucker, the leadership team behind LiveAg's purebred division. With a combined 20+ years of auction broadcasting experience, Margo and Blake manage a team of 10+ reps who broadcast purebred cattle sales and production sales across the country.Discover how their team helps seedstock producers and breeders reach new bull buyers through the LiveAg online bidding platform—especially crucial for remote ranching operations looking to expand their market reach. Margo and Blake share insights from the Montana Angus Tour, discuss how technology has transformed the purebred cattle auction industry, and ex...
2025-10-3032 min
We Live It | LiveAg's Livestock Marketing PodcastRichard Stober: Revolutionizing Cattle Marketing & Preparing the Next GenerationIn this legendary episode of We Live It, Ty and Casey sit down with cattle industry titan Richard Stober, a third-generation cattleman whose livestock marketing career spans over five decades of innovation and success. From trading cattle as a teenager to becoming one of the West's highest-volume buyers—handling 110,000+ head annually—Richard shares his incredible journey through the livestock industry.Discover how Richard was one of the first pioneers of video cattle auctions in 1980, created the groundbreaking "Value Added Programs" that revolutionized marketing for video auctions, and managed cattle procurement for Harris Ranch Feeding Company's 120,000-head feedyard. Rich...
2025-10-2356 min
We Live It | LiveAg's Livestock Marketing PodcastSelling Cattle on the Grid, Margin Calls & Cattle Market OutlookWhat does it mean to sell cattle "on the grid"? How do margin calls work in cattle feeding? This episode is for YOU! Ty deCordova and Casey Mabry are answering listener-submitted questions in a rapid-fire FAQ format.They kick things off discussing current cattle market conditions and their optimistic outlook on futures, then dive into your most-asked questions: How are live, feeder, and fat cattle priced differently? What drives feeder calf prices? How do video auctions compare to local sale barns? They break down breakevens, explain if they think packers pay premiums for certain breeds, discuss how...
2025-10-1635 min
We Live It | LiveAg's Livestock Marketing PodcastBuster Frierson: Living the Cowboy Code & Cattle Market OutlookCowboy, rancher, and storyteller Buster Frierson joins the We Live It podcast to talk about what it means to live the cowboy code in today’s world — from the saddle to the screen. Known for his work in ranch rodeos, Western film sets like 1883, and authentic ranch management, Buster shares his perspective on grit, leadership, and keeping the ranching lifestyle alive. Plus, Casey previews the cattle market ahead of the Oct. 9 LiveAg Video Auction, breaking down key regional trends and what sellers and buyers should watch this week. We'd love your feedback on the We Live...
2025-10-0918 min
Live Greater | A University of Maryland Medical System PodcastWho REALLY Needs a Flu Shot?The flu vaccine saves lives—but myths and misinformation cause many to skip it. In this episode, Dr. Casey Holloway Mabry, a pediatrician and internal medicine physician at UM Baltimore Washington Medical Group in Glen Burnie, clears up common misconceptions and explains why flu shots matter for both kids and adults of all ages.
2025-10-0900 min
We Live It | LiveAg's Livestock Marketing PodcastBioZyme's Alan Lee: 40 Years of Sure Champ Show SupplementsThree stock show dads walk into a podcast studio... and the result is pure gold for anyone showing livestock!Join hosts Casey Mabry and Ty deCordova as they sit down with Alan Lee, Vice President of Operations at BioZyme, Inc., for a deep dive into the company that's been fueling champions for decades.🏆 What You'll Learn:The history behind BioZyme's foundation products for cow-calf producers: VitaFerm and Gain SmartWhy Sure Champ is celebrating 40 years of show ring successReal stories from the show trail (the good, the bad, and the hilarious)How research-proven supplements give you...
2025-09-2534 min
We Live It | LiveAg's Livestock Marketing PodcastCattle Market Madness: How High Can This Thing Go?Ty and Casey are back together after Casey's busy summer away from the podcast, and boy, do they have some catching up to do! From video auctions and steers in the show barn, to Casey's entertaining tale of a potential truck break-in while shopping for show pigs in South Texas – it's been quite the summer.But let's talk about what's really got everyone's attention: this absolutely smoking hot cattle market that has ranchers stopping and staring. Casey brings his risk management perspective on how he's advising clients to handle hedging and margin calls in these wild market co...
2025-08-2822 min
We Live It | LiveAg's Livestock Marketing PodcastThomas Angus Ranch's Blueprint for Seedstock SuccessWhat does it take to run one of the West's most respected Angus operations? Hosts Ty deCordova and Wade Perks (stepping in for Casey Mabry from Blue Reef AgriMarketing) sit down with Rob Thomas from Thomas Angus ranch in Baker City, Oregon to find out.Rob pulls back the curtain on how his ancestors made the bold move from New York to Oregon's high desert and built an operation that's setting the standard for regional adaptation in Angus cattle. You'll hear about the massive scale of their embryo transfer program, how they've navigated recent market changes that...
2025-08-0722 min
We Live It | LiveAg's Livestock Marketing PodcastLivestock Marketing Series: From Contract to Delivery - Maximizing Cattle Marketing ROIHosts Ty deCordova and Casey Mabry conclude the Livestock Marketing series with the ultimate guide to video auction success. In this comprehensive finale, learn the complete video auction process from start to finish, including the stress-reduction benefits for cattle (no hauling to sale barns) and the financial advantages of forward contracting - selling your cattle on video in summer for fall delivery.Ty steps out of his COO role to share insider knowledge as a seasoned video auction rep, breaking down consignment contracts, explaining what documentation earns premium prices, and revealing how hand-selected reps ensure transparent transactions...
2025-07-3133 min
We Live It | LiveAg's Livestock Marketing PodcastLivestock Marketing Series: Building America's Fastest-Growing Livestock Auction Company with LiveAg CEO Jason BarberFrom Startup to Success: Building America's Fastest-Growing Livestock Auction Company with LiveAg CEO Jason BarberJoin hosts Ty deCordova and Casey Mabry as they sit down with LiveAg CEO Jason Barber for an exclusive look inside America's fastest-growing livestock auction company. Since launching last fall, LiveAg has successfully marketed over 190,000 head of feeder cattle, transforming how ranchers buy and sell livestock across the nation.In this episode, discover the story behind LiveAg's founding partners, their mission to revolutionize livestock marketing, and the team driving this groundbreaking company that's taken the industry by storm. Jason shares...
2025-07-1738 min