Shows
SaaS FuelCasey Stanton - Lead Magnet Gold: The Secret to Capturing Your Best ProspectsIn this episode of SaaS Fuel, Jeff Mains sits down with Casey Stanton, founder of CMOx, to discuss how fractional CMOs are redefining modern marketing. Learn how to align your marketing strategy with clear revenue goals, leverage AI-powered tools, and build a nimble marketing team that outperforms your competition.From SEO mastery to lead magnets and creating scalable marketing systems, this episode is packed with actionable insights for scaling SaaS companies. Don't miss Casey’s game-changing advice for building a cost-effective marketing department that delivers real results.Key Takeaways00:00 – Introduction: Building a high-performing outs...2025-01-161h 09
Curious SpiritsWomen and the future of the church (with Casey Stanton)We wrap up this season with one of our most exciting guests, Casey Stanton, the co-director of Discerning Deacons. Discerning Deacons is a project serving the Church by engaging Catholics in active discernment about women and the diaconate. She is inspired by Pope Francis’ vision for a synodal church, and believes this synod is an invitation for each of us to recognize ourselves as pilgrims walking together in equal dignity, seeking communion. Casey arrives at this conversation with a fire and excitement for what’s possible within our church and it shows in this engaging dialogue between Zoe...2024-11-1843 min
The Mayor’s Office with Sean CaseyLA trades for Biggio. Scary Judge & Stanton. Skenes Road Respect. Schwarber Swingin'. Joey Chestnut!Action-packed show including breaking news of The Dodgers tweaking and trading for Cavan Biggio who, Casey says, will be playing a LOT more than people may think in LA. Judge and Stanton may be the most intimidating duo on a baseball field since Canseco & McGwire... or hell, even Ruth & Gehrig! We discuss how the Cardinals fans gave the phenom Paul Skenes his flowers with a standing ovation on the road! Plus, we have an inside track on who will win the Nathan's Hot Dog Eating contest after the shocking banning of Joey Chestnut! 2024-06-1222 minThe Mayor’s Office with Sean CaseyStanton's Yankees Comeback. Mets Are Rolling. Leiter's Debut. Houck's MasterpieceBig G Stanton's bomb, Volpe's Defense, & Judge's clutch hit brought the Yanks another win. Casey explains how deep that lineup is and why he considers Anthony Volpe the BEST shortstop in baseball. Carlos Mendoza is pushing all the right buttons for the Mets right now. We dive into one of the biggest keys to their success... that nasty bullpen. We're fired up for our buddy Jack Leiter's debut today and walk through the nerves that Mister Nervous, himself - Al Leiter must have right now! haha. And was Tanner Houck's 3-hit shutout masterpiece ac...2024-04-1814 minThe Mayor’s Office with Sean CaseyStanton's Bomb, Lindor Gets Right, Strasburg Retires, Pirates Rolling, Angel Hernandez DramaLot's to get to today including Giancarlo Stanton hitting the LOUDEST home run of the year, literally. Casey dives into Stanton's swing and compares him with some of the best power hitters he every played with. We give some love to Steven Strasburg as he officially retires from Major League Baseball and we give LOTS of love to the Pittsburgh Pirates for their amazing 8-2 start. What's been the secret to their success? And we dig in on the drama surrounding yet another controversy with lightning rod umpire, Angel Hernandez.Like & Subscribe to our...2024-04-0829 min
Fractional CMO ShowYour Job Is To Think Big, Here's How - Casey Stanton - Fractional CMO Show - Episode # 081Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares how you can start solving bigger problems by thinking bigger and eliminating the smaller things that keep you from thinking big. Takeaways: Thinking about your future requires you to break out of the mindset of linear growth. Strive to envision your future in more significant terms. Where do you want to be 25 years from now? Identify and solve big problems. Focusing on solving significant problems ca...2023-10-1818 min
Catholic Women PreachOctober 15, 2023: "Saying 'Yes' to Synodality" with Casey StantonPreaching for the 28th Sunday in Ordinary Time, Casey Stanton invites us to say "yes" to the invitation to the feast of synodality:
"To say yes to walk the synodal way is be part of God’s work, reknitting the fabric of our belonging – to God, to one another, to creation – as Christ’s living body in the world."
Casey Stanton is the co-director of Discerning Deacons, a project serving the Church by engaging Catholics in the active discernment around women and the diaconate. She most recently served as Adult Faith Formation minister at Immaculate Conception Parish in Durham, North Ca...2023-10-1312 minFractional CMO ShowBe A Marketing Leader - Casey Stanton - Fractional CMO Show - Episode # 080Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares what he learned while at Copy Chief Live about the value that Fractional Chief Marketing Officers provide to their clients. Casey also dives into why your fractional clients need to be the leader of their marketing team rather than just another person who can complete small marketing tasks. Takeaways: Great copywriters understand the buyer's pain points and they can craft copy that highlights those pain points in s...2023-10-1124 minFractional CMO ShowKeep It Simple - Casey Stanton - Fractional CMO Show - Episode # 079Yes, going down rabbit holes can be fun, but it’s usually not efficient. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey delves into why the simplest solution is better than the complex, fun solution and how this applies to solving bigger problems for your client businesses. Takeaways: While you may enjoy complex solutions or processes if there is a simpler process that produces the same results, just with less fun, you should choose the simpler sol...2023-10-0416 minFractional CMO ShowTrack Everything - Casey Stanton - Fractional CMO Show - Episode # 078What is the number one campaign to run when joining a new client as a Fractional CMO? Track EVERYTHING. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey breaks down why you need to track every aspect of your marketing efforts, from traffic sources to conversions, and how to do it. Takeaways: Use UTMs: Utilize UTM (Urchine Tracking Metric) parameters to track the sources, mediums, and campaigns that drive traffic to your website. Consider using v...2023-09-2719 minFractional CMO ShowWhat Should You Be Focusing On? - Casey Stanton - Fractional CMO Show - Episode # 077Next quarter is getting closer by the second, so what should you be thinking about now to set up your future success? Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey looks ahead to next quarter and shares the questions you should be asking as a marketing leader today to ensure your success in the future. Takeaways: Do your clients sell a product? A savvy CMO should be aware of supply chain issues, especially those related to m...2023-09-0618 minFractional CMO ShowThe Fractional CMO Virtue - Casey Stanton - Fractional CMO Show - Episode # 076Success as a Fractional CMO is rooted in having a healthy and balanced mindset throughout the ups and downs of life and business. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses how to cultivate a balanced and mindful approach in your Fractional CMO practice, why you celebrate your success in moderation, and the importance of practicing empathetic joy. Takeaways: Embrace the Buddhist concept of equanimity – maintaining emotional balance in the face of highs and lows. Thi...2023-08-2320 min
Fractional CMO ShowHow To Innovate - Casey Stanton - Fractional CMO Show - Episode # 075How do you innovate as the Chief Marketing Officer of a company that you are just stepping into? Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses when CMOs should start to innovate, how not to innovate, and two approaches to finding novel solutions that enable your to solve bigger problems. Takeaways: There are few opportunities for a new CMO to innovate within the first quarter of their tenure. The focus of this period should be o...2023-08-1625 min
Fractional CMO ShowBurn The Boats - Casey Stanton - Fractional CMO Show - Episode # 074You’ll almost never force yourself to really take a risk and act boldly if you know you can just turn around and go home. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses the importance of fully committing to your choices, why you should start making changes now rather than later, and which mistakes you can learn from others so as not to follow in their poorly trod footsteps. Takeaways: Embrace the idea of committing ful...2023-08-0918 minFractional CMO ShowStarting Your Own Fractional CMO Practice - Casey Stanton - Fractional CMO Show - Episode # 073What does it take to go from full-time employment to becoming a Fractional CMO? Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses the risks associated with becoming a Fractional CMO and the amazing opportunities that make those risks worth taking. Takeaways: The first thing to think about when becoming self-employed is your healthcare insurance. In the United States, an adequate plan to cover yourself and your family, not to mention potential employees is expensive. Top p...2023-07-0523 minFractional CMO ShowWho to Hire and How - Casey Stanton - Fractional CMO Show - Episode # 072In order to execute your strategy for your fractional clients, you need to build a strong marketing team within their company to execute that strategy. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey outlines why Fractional CMOs need to have a Marketing Technician on their team, how to mentally approach building your team, and when to hire full-time versus a contractor. Takeaways: As a Fractional CMO, a Marketing Technician is the minimum viable you need in o...2023-06-1520 min
Fractional CMO ShowHow to Improve Your Thinking as a Fractional CMO - Casey Stanton - Fractional CMO Show - Episode # 071You don’t get ahead in business by copying what successful people do, you get ahead by copying how they think. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey discusses how to develop a better way of thinking by using three specific mental models: The Map is Not The Territory, The Circle of Competence, and First Principles Thinking. Takeaways: If you want to achieve the same success that someone else has, don’t copy what they’ve done...2023-06-0720 min
Fractional CMO ShowThe Leadership Secret to Getting 80 Hours of Labor Done with 1 Hour of Your Time - Casey Stanton - Fractional CMO Show - Ep. # 070Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares how to get more stuff done without working full-time for your client. You’ll hear about the importance of setting milestones, what you need for holding your team accountable, and how to construct self-sufficient teams that you can leverage. Takeaways: As a Fractional CMO, you are responsible for a wide variety of outcomes. Within a given day, you might be in charge of 80 hours worth of work bei...2023-05-3120 min
Fractional CMO ShowBeing a Leader When Things Go Wrong - Casey Stanton - Fractional CMO Show - Episode # 069Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey dives into a component of executive coaching that you should use to develop both yourself and your team. Takeaways: When you come across a mistake, the employee who made it likely already feels bad about it, so it’s not helpful to shame them for the mistake. Once the issue has been discovered, your first step should be to “take a photograph of it”. It’s better to...2023-05-2417 min
Fractional CMO ShowNet New vs. Debt - Casey Stanton - Fractional CMO Show - Episode # 068Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey shares a helpful mental model to use when joining a new fractional client and needing to clean up their mismanaged data. Takeaways: There is a vast number of businesses that are trying to run all of their marketing through very basic tools. For example, some companies attempt to use Mailchimp, an effective email tool as their CRM. This results in poor reporting and missing crucial data. F...2023-05-1817 min
Fractional CMO ShowWhen to build a Data Warehouse as a CMO - Casey Stanton - Fractional CMO Show - Episode # 067Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. This week, Casey is focused on discussing what CMOs need from their CRMs, the relationship between a company and technology, and how to build a strong marketing foundation in a company. Takeaways: When evaluating whether you should work with a client, it’s important to examine their openness to using technology to help them improve what they do. It’s much easier to work with a company that is open to adapt...2023-04-1925 min
Fractional CMO ShowWhat does it mean to Solve Bigger Problems? - Casey Stanton - Fractional CMO Show - Episode # 066Sharing insights from his own marketing journey is Casey Stanton, the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explores what you need to do in your day-to-day in order to solve bigger problems and get paid for the amazing work you do. Takeaways: The bigger and more impactful the problem that you’re solving is for a client, the more you’ll be able to charge for your services. Your compensation is tied to the size and severity of the problems you s...2023-04-1220 min
Fractional CMO ShowSetting Outcome Goals and Celebrating - Casey Stanton - Fractional CMO Show - Episode # 065Taking care of your mental health, along with your team’s mental health, is critical to growing as a marketer, let alone a Fractional CMO. Sharing insights from his own marketing journey is Casey Stanton, the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey dives into that ways to measure your own success, which type of goals will be most fulfilling for you once achieved, and why celebrating the micro-wins within your team is so important. Takeaways: Measuring yourself from where you are...2023-04-0525 min
Fractional CMO ShowHow To Send An Email To A Big List - Casey Stanton - Fractional CMO Show - Episode #063Let’s face it, successful email marketing is hard and there are a lot of nuances that go into doing it right. Here to demystify email marketing and guide you to peak conversion rates is Casey Stanton, the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares great advice for anyone using email marketing as a channel including why they need a separate domain for emailing “Yellow Light contacts, what’s required for a successful multi-part email campaign, and how marketers can improve their email delivery rates with one si...2023-03-3042 min
Fractional CMO ShowCreating A Zero-Trust Environment - Casey Stanton - Fractional CMO Show - Episode #063Safely securing your company’s data has never been more important than it is now, especially in the wake of the LastPass hack. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares a few cyber security best practices for your fractional clients, the tech details that you actually need to know, and why your customers’ data is the number one thing you need to think about as a Fractional CMO. Takeaways: As a Fractional CMO, you need to accep...2023-03-2220 min
Fractional CMO ShowHobbies - Casey Stanton - Fractional CMO Show - Episode #062Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey dives into the importance of putting constraints on your work hours and how hobbies can help you become a deadlier Fractional CMO. Takeaways: No matter what constraints you may have in your life you still need to get the same done. According to Parkinson’s Law, work takes the time allotted. What constraints are you adding to your life so that you can work more efficiently? By adding art...2023-03-1520 min
Fractional CMO ShowCore Values - Casey Stanton - Fractional CMO Show - Episode #061Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explains why core values are important for Fractional CMOs and shares a few core values that you should instill in the teams you build and lead. Takeaways: Core values matter. They aren’t just another form of weightless corporate speech. In practical terms, you should use core values to make hiring and firing decisions. Core values help put a name to the intangible behaviors and attitudes we believe in. ...2023-03-0822 min
Fractional CMO ShowBecoming a Jewelry Thief - Casey Stanton - Fractional CMO Show - Episode #060Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares how you can create your own hallways, when you should use non-scalable tactics, and why you need to become a collector of ideas. Takeaways: Marketers generally look at the typical solutions to a problem and then decide which of those typical solutions is best. However, you can be much more effective if you bypass those solutions altogether. For example, cutting through a wall instead of picking a lock. 2023-03-0116 min
Breakthrough Marketing SecretsCasey Stanton on Becoming a Fractional CMO [interview]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 The Fractional CMO Method [book] by Casey Stanton 🎧 The Fractional CMO Show [podcast]🔗 The Fractional CMO Community Facebook Group ☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyWhy should you be interested in my interview with Casey Stanton on becoming a Fractional CMO?Well… Here’s the intro script from his podcast…— Why do we work hard to s...2023-02-1758 min
Fractional CMO ShowOffers VS Enterprise - Casey Stanton - Fractional CMO Show - Episode #059Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares what to consider when selecting clients as a Fractional CMO to determine if they could be a potential long-term client for you. Takeaways: When you are evaluating prospects, it’s important to see if they have the potential to be a long-term client for you. The distinction to look for is whether they have a collection of offers or a business with more enterprise value. One example of an...2023-02-1514 min
Fractional CMO ShowCreating Spaciousness - Casey Stanton - Fractional CMO Show - Episode #058Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares how you can create space for your creativity to flow, how to clear your head, and the potential business benefits that can come from simply washing the dishes. Takeaways: Work doesn’t need to be defined as doing something that is all-engrossing and that requires 100% of your focus. For example, listening to a podcast about copywriting while walking your dog can still count as work. Solving a pro...2023-02-1018 min
Fractional CMO ShowAlways Remember Rabies - Casey Stanton - Fractional CMO Show - Episode #057Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey shares what the first principles are for Fractional CMOs and why it’s always important to start at the beginning with the basics before proclaiming a solution. Takeaways: No matter what you’re getting into, don’t forget the first principles. For example, hopping on a call with a business and start giving them all of the answers of what to do without actually knowing all of the symptoms. For...2023-02-0811 min
Fractional CMO ShowServing You Serves Me - Casey Stanton - Fractional CMO Show - Episode #056Which clients feel the most effortless to provide value to? Once you figure that out, your work won’t feel like work. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey discusses building on your strengths, how to effortlessly provide value as a Fractional CMO, and discovering your unique ability. Takeaways: Reflect on the mantra, “Serving you serves me.” The reason that you may feel that when you are providing the most value, it often feels like the least effort, is that...2023-01-2521 min
Fractional CMO ShowThe Sunday Scaries - Casey Stanton - Fractional CMO Show - Episode #055If you’ve ever shuddered at the thought of having to go in to work the next day to work with a certain client, then you’ve felt the Sunday Scaries. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey discusses how the Sunday Scaries impact your work and your life, why you need to live life as your true self, and how to be compensated for the outcome of your work. Takeaways: The Sunday Scaries is that feeling of dread...2022-12-1414 min
Fractional CMO ShowWhy Become a Fractional CMO? - Hannah Sturgill - Fractional CMO Show - Episode # 054When you’re committed to taking control of your life and solving bigger problems, you might be ready to become a Fractional CMO. Hannah Sturgill is the Client Engagement Specialist at CMOx. Hannah explains the impact that hiring a Fractional CMO can have on a business, why commitment is crucial to success, and how to join the CMOx Accelerator. Takeaways The first step to becoming part of the CMOx Accelerator is a call with Hannah to make sure that you’ll be able to get the most out of the Accelerator. The call is very...2022-12-0724 min
Fractional CMO ShowThe Streisand Effect - Casey Stanton - Fractional CMO Show - Episode #053Making heavy decisions with large downstream impacts requires you to understand the possible consequences, which is tough to do without the right tools. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey expounds upon using the Streisand Effect as a mental model for Fractional CMOs to crack the tough questions that companies need them to solve. Takeaways: The Streisand Effect refers to the phenomenon that occurs when an attempt to hide, remove, or censor information had the unintended consequence of in...2022-11-3014 min
Fractional CMO ShowExploring The Fractional CMO Landscape - Jon McMonagle - Fractional CMO Show - Episode # 052Today’s guest is Jon McMonagle, the Director of Enrollment at CMOx. Jon helps marketers become Fractional CMOs so they can solve bigger problems. In this episode, Jon shares where the growing demand for Fractional CMOs is coming from, why Fractional CMOs are not the same as consultants, and what lies ahead for fractional work. Takeaways The range of companies that are now looking for Fractional CMOs has grown drastically over the past few years. Although the early demand came from B2B SaaS companies, now legacy businesses that have existed for decades are look...2022-11-2326 min
Fractional CMO ShowThe Duality of Control and No Control - Casey Stanton - Fractional CMO Show - Episode #051There are things that you do and do not have control over in all aspects of your life and business. Thankfully, there is someone to light the path for you and your clients. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Get ready to learn about what Fractional CMO have control over and what they don’t, how to get ahead of future problems, and why using a timeline can make both you and your team more effective. Takeaways: Dualism is t...2022-11-1621 min
Fractional CMO ShowLong-Term Partnerships - Casey Stanton - Fractional CMO Show - Episode #050Step back and use this episode as a chance to reflect on your career, where you came from, where you are, and where you are going. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey outlines the 7 Stages of Commitment for Fractional CMOs, how to use the 7 Stages to view your own career, and how to make it through the Challenging phases to reach what is on the other side. Takeaways: There are 7 stages of commitment to be...2022-11-1016 minFractional CMO ShowThe Hedonic Treadmill and the Will to Grow - Casey Stanton - Fractional CMO Show - Episode #049Your own human nature is complex and it doesn’t get easier to understand when you become a Fractional CMO. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey outlines the key lessons to help Factional CMOs overcome the Hedonic Treadmill, avoid Pyrrhic Victories, discover how to get to their goals, and build a community that they can rely on. Takeaways: The Hedonic Treadmill is the concept that people return to a relatively stable level of happiness des...2022-11-0219 minFractional CMO ShowHow to become a CMO - Casey Stanton - Fractional CMO Show - Episode #048The journey to becoming a Chief Marketing Officer can be long and arduous, but the less-traveled road to becoming a Fractional CMO can catapult your career and provide much more financial security. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey shares some of his own journey in the marketing world, how to make yourself stand out, and whether becoming a Fractional CMO might be the better path forward. Takeaways: Becoming a CMO through the traditional route t...2022-10-2613 min
Fractional CMO ShowHow much Money does a Fractional CMO Make? - Casey Stanton Fractional CMO Show - Episode #047So many marketers are overtitled and expect to be compensated according to their inflated titles which makes it hard to know what you should expect to make for your role. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey explores the hierarchy of the marketing world, how to scale that hierarchy, and what you can expect to make along to way to becoming a CMO or even a Fractional CMO. Takeaways: When people are overtitled, they believe t...2022-09-2815 minFractional CMO ShowHow does a Marketing Dashboard Help a CMO? - Casey Stanton Fractional CMO Show - Episode # 046The key to a successful future as a Fractional CMO lies in the regular use of scorecards and dashboards that provide you with actionable insights and indicators that you can use to solve bigger problems. Casey Stanton is the Founder of CMOx, a Fractional CMO, and author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. In this episode, Casey explains how those scorecards and dashboards need to be used, the best ways to set them up, and why they make such an impact on achieving each company’s outcomes. Takeaways: You can beco...2022-09-2111 min
Fractional CMO ShowWhat are the Core Responsibilities of a Fractional CMO? - Casey Stanton - Episode #045Your job as a Fractional CMO is so much more than just a copywriter or SEO consultant. Casey Stanton is the founder of CMOx a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey explains the two most important aspects of your role as a fractional CMO, what companies are actually looking for, and how to make a bigger impact. Takeaways: The first core responsibility for Fractional CMOs is to solve bigger problems. It is your job to identify the biggest problem, solve it and then move on...2022-09-1411 min
Fractional CMO ShowWhat Metrics Matter To A CMO - Casey Stanton - The Fractional CMO Show - Episode #044The metrics that matter the most are entirely dependent on the business and every business is different. Casey Stanton is the Founder of CMOx, a Fractional CMO, and the author of the Wall Street Journal #1 bestseller, The Fractional CMO Method. Casey highlights some of the most important KPIs in many popular industries, how to visualize them and what to do with them. Takeaways: At the base, a lead looks like a form submission that has a first and last name, an email address, and maybe a phone number. Whereas, a Marketing Qualified Lead (MQL) is...2022-09-0715 min
Fractional CMO ShowUnderstanding The Fractional CMO Method - Casey Stanton - The Fractional CMO Show - Episode #043The Fractional CMO route is great for marketers looking to serve multiple clients at a high level with each paying $3,000-$15,000 per month. This week, Casey Stanton talks about his Wall Street Journal #1 bestseller, The Fractional CMO Method, and what you can learn from it. You’ll learn about how to overcome the three biggest challenges of being a Fractional CMO: having control of your pipeline, getting your clients the results they need, and the length of your contracts. Takeaways: The problem with being a consultant is the constant revolving door of prospecting for new...2022-08-2443 min
Fractional CMO ShowWhat Skills does a Fractional CMO Need? - Casey Stanton - The Fractional CMO Show - Episode #042Do you have what it takes to be a Fractional CMO? In this episode, Casey Stanton goes through what experience and skills you really need to understand to build your foundation. You’ll learn about what marketing knowledge you need, why you need to enjoy seeing others find success, and what discipline you should look into a little deeper. Takeaways: You should have experience in marketing, whether you’ve been in an agency or you’ve been helping a single company grow. While there’s no time requirement, you should have a deep understanding of how ma...2022-08-1716 min
Fractional CMO ShowReduce Noise, Increase Value - Casey Stanton - The Fractional CMO Show - Episode #041There’s a lot going on and in order to focus on what’s important to your work, you need to filter out the static. Casey Stanton is dropping in to give some quick tips for Fractional CMOs, VPs of Marketing, agency owners, and everyone in between, on how you can declutter your work and solve bigger problems. Casey outlines some easy steps to reorganize your bookmarks, tidy up your desktop, and minimize the risk of a cyberattack. Takeaways: As a Fractional CMO, your job is to be able to understand the signal from the no...2022-08-1013 min
Fractional CMO ShowImmediate vs Delayed Results - Casey Stanton - The Fractional CMO Show - Episode #040Imagine a client has just hired you as a Fractional CMO. Is your first move to invest fully into immediate results or set things up for delayed results down the line? It’s a tough question, but Casey Stanton set out in this episode to answer it! Casey provides some amazing examples of tactics that yield both immediate and delayed results and outlines how you should approach using both mind frames. Takeaways: There are reasons to pursue both immediate results and delayed results for your clients as a Fractional CMO. Immediate results for your client...2022-08-0308 min
Fractional CMO ShowHow can the Entrepreneurial Operating System work with a Fractional CMO? - Casey Stanton - Ep #039Many companies are implementing operating systems but what does that mean for you as a Fractional CMO? In this episode, Casey talks about which business operating systems are best for Fractional CMOs to work with. You’ll hear about many different kinds of operating systems that businesses use, what they do for businesses that use them, and why those businesses make such great clients for Fractional CMOs. Takeaways: Businesses either run on an operating system or they don’t. The leading operating systems for businesses are the Entrepreneurial Operating System (EOS) based on the book...2022-07-2710 min
Fractional CMO ShowWhat's the Difference between Strategy and Tactics in Marketing? - Casey Stanton - Fractional CMO Show - Episode #038Your job as a Fractional CMO is to stay focused on the big picture strategy and not get dragged into the tactics, but where is that line between them? That’s what Casey Stanton is discussing in this episode! Casey dissects the intricacies of what makes up strategies and tactics, and how you should approach conversations around both. You’ll hear about how to delegate everything but leadership, what companies really want from a Fractional CMO, and how to strengthen the tactical abilities of your team. Takeaways: Marketers love to dive into all the fun wa...2022-07-2010 min
Fractional CMO ShowThe Difference between a Fractional CMO and a Marketing Strategy Consultant - Casey Stanton - The Fractional CMO Show - Ep #037Marketing Strategy Consultants and Fractional CMOs work in very different ways and provide their clients with very different results. Casey Stanton takes a closer look at the differences between them and which is the better option for both the business and the marketing professional. You’ll hear about why consultants are always selling, what happens when the consultant’s playbook doesn’t fit, and who actually creates meaningful change in the business. Takeaways: Many times consultants come in, do their thing, and leave. This leaves employees with more work to do and only a vague s...2022-07-1312 min
Fractional CMO ShowWhat To Do As A Marketer When There's A Recession - Casey Stanton - Fractional CMO Show - Episode #036As a marketer, there are things you can do right now to position yourself for success regardless of whatever economic conditions may come. Host Casey Stanton looks at the fallout of recent economic downturns and how marketers from every industry have been impacted. By the end of this episode, you will know the right way to invest in yourself, the importance of multiple streams of income, and what it takes to become irreplaceable as a marketer. Takeaways: Consider what happened in the last recession as you think about the future of your career. In 2008, th...2022-07-0616 min
Fractional CMO ShowBuild an Estimator - Casey Stanton - Fractional CMO Show - Episode #035To predict the success of a marketing strategy, you need to build a tool that can estimate what that success will look like for your client. Casey Stanton breaks down what goes into creating an effective and accurate tool along with a great use case. Find out how to measure and understand the outcomes of your efforts! Takeaways: You need to build an estimation tool for your clients and team to use to measure the success of a marketing strategy. Having this calculator informs you of the strategy’s likelihood of being successful. If you...2022-06-2908 min
Fractional CMO ShowBlock Your Calendar - Casey Stanton - Fractional CMO Show - Episode # 034Although it’s critical to their success, prospecting can seem like a never-ending chore for Fractional CMOs, but it doesn’t have to be! Casey Stanton discusses how Fractional CMOs should approach prospecting to find new business opportunities, how to make sure prospecting remains a priority, and what you can do to honor your time commitments. Takeaways: To avoid prospecting feeling like a chore that you know you have to do, block out time on your calendar. Create times that are specifically just for prospecting. Beyond simply scheduling the time to prospect in your calen...2022-06-2205 min
Fractional CMO ShowForward Pipeline - Casey Stanton - Fractional CMO Show - Episode #033It’s not always clear whose responsibility it is to track deals, forecast for the future, and take action to grow the company. Casey Stanton explains my marketing finds itself in the position to do so and why it’s so critical that they do! You’ll learn what you need to track, how to keep track of the right data, and where you can go for the resources you need. Takeaways: Sales teams need to have a forward pipeline in order to have proper sales forecasting. It is also critical for B2B markete...2022-06-1506 min
The ClimbEp #95 - Fractional Expertise with Casey StantonEp #95 - Fractional Expertise with Casey Stanton - It's another episode of The Climb brought to you by the Digital Mastermind Group. Today Jon speaks with Casey Stanton on what it's like to be a fractional CMO.2022-06-141h 10
Fractional CMO ShowShould You Follow Weak Leaders? - Casey Stanton - Fractional CMO Show - Episode #032What should you do if you are the Fractional CMO of a company that has a weak CEO who lacks vision? This can be a frustrating position to find yourself in, but Casey Stanton has some advice to help lessen the stress. You’ll learn when the right time to speak up is, how to mince your words properly, and how to introduce new systems. Takeaways: Even when you are very selective with the clients you serve, sometimes the CEO’s behavior is hidden until you have started working with them for a few weeks...2022-06-0809 min
Boundless Body RadioA Complete Guide To Migraines with Angela Stanton, Ph.D.! 288Send us a textDr. Angela Stanton is a returning guest on our show! Be sure to check out her first appearance on episode 70 of Boundless Body Radio, which is one of our most downloaded and talked about episodes of all-time! Dr. Angela Stanton is a neuro-economist who evaluates changes in human behavior, including chronic pain, decision making, and hormonal variations in the brain. Her current research is focused on migraine cause, prevention and treatment without the use of medicines, and her discovery was helped by experimenting on herself. As a long-term sufferer of migraines herself, Dr...2022-06-081h 09