Shows
Casey Digital PodcastEP #19: Kurtis Powers - Big Agencies Vs. Small AgenciesI interviewed Kurtis Powers who is a Creative Director at Analogy and a Broadcaster, Curator/Speaker and DJ. He has amazing experience in the creative and digital space and he has worked at some of the largest agencies in New York including JWT and SapientRazorfish.
In this episode we discuss what the differences are between the large agencies and then also working for smaller consultative agencies in a contrast piece. Kurtis shares his many years experience in working on large projects with huge brands and this really gives an insight for people looking to get into the world of agencies.
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2020-07-071h 09
Casey Digital PodcastEP 18: Louis Grenier - Everyone Hates MarketeersI interviewed Louis Grenier who is a Senior Marketing Strategist at Hotjar and host of the Everyone Hates Marketers podcast. We discuss how to cut through the marketing bullshit and get to the really valuable content for your audience.
Topics we covered:
Starting out with the Everyone Hates Marketers podcast from hosting an event and interviewing people
Louis started out by interviewing business boot-strapers and marketeers to find out their secrets
EHM was part of the first wave of marketing podcasters with a difference and he puts a lot of his success down to getting feedback and focusing on "No...
2020-07-0148 min
Casey Digital PodcastEP #17: How to start a podcast on a budgetThis is a simple step-by-step guide for beginner’s on how to start a podcast on a budget or for free. You can read the full guide online at casey-digital.co.uk/post/how-to-start-a-podcast I started The Casey Digital podcast in February 2019 with no budget and there are now thousands of people tuning in to listen to my content. In this pod I have listed the steps you need to follow in order to create and grow your own podcast from the ground up.
Contents:
Step 1: Position your podcast to appeal to your target audience
Step 2: Ensure you...
2020-06-231h 09
Casey Digital PodcastEP #16: Lauren O'Sullivan - Finding meaning in work & businessI interviewed Lauren O’Sullivan who is a Strategic Digital Brand Consultant, Business Coach and podcaster on how she helps brands and businesses grow and find meaning.
Topics we covered:
* Adapting your working life to the lockdown measures following the virus outbreak
* Working from home becoming the new norm
* Working for Simply Be, Missguided and Ego Shoes
* The growth of fast Fashion and digital in Manchester
* The importance of brand and storytelling through social media is how you stand out in the current saturated market
* The transition of working in a business to working for yourself
* The psychology of marketing yo...
2020-05-191h 12
Casey Digital PodcastEP #15: The Lockdown Podcast - 5 digital strategy tips during lockdownWelcome to the casey digital podcast, on this episode I will be talking through my lock down so far and 5 digital strategy tips during quarantine.
1. Site speed
Website speed and getting your scores up has been a piece of advice I’ve given clients for a long time, and yes it’s more important than ever!
Analyse your website speed and how your platform is performing to see if there are areas for improvement, there are lots of tools but I like to recommend using 2 tools (Google Page insights and GT Metrix) and stick to them as you benchmark month on month.
...
2020-04-2948 min
Casey Digital PodcastEP #14: Richard Renda - Crowdsourcing Creativity and Starting Up An AgencyI interviewed Founder of Manchester Creative Collective Marketing (MCCM), Richard Renda, on his career in the marketing and creative industry. From starting in the traditional creative to moving client side and starting up his own agency.
Topics we covered:
Taking the scenic route into the marketing industry
Moving from a traditional approach which has helped principles of how Richard has approached things moving forward
Working client side vs working agency side
Creating agile agencies is the future of the client servicing and outsourcing work from brands to agencies
Clients will work with agencies because they don’t have the time or...
2020-03-111h 15
Casey Digital Podcast#13: Clair Heaviside - Company Culture and Channeling CreativityI interviewed Co-Founder of The Light Agency, Clair Heaviside, on how she has grown to be a female agency founder and driving company culture. Clair talks us through her diverse creative background and starting up the Light Agency with business partner Dom Carter.
Topics we covered:
Starting out in an unconventional way through the Odd Arts Charity which is a global drama group who work with people to build confidence and get people to express themselves.
How Clair has become part of the creative industry and working with a mix of creativity from performing arts and arti...
2020-03-0557 min
Casey Digital Podcast#12: Chris Townsend - How To Create Great Social VideosI interviewed founder of What Marketing, Chris Townsend, on how building a paid social agency that create video content for clients in the travel sector and finding his work-life balance.
Topics we covered:
* Moving to Manchester from the North East to learn his trade at MediaCity
* Chris has received a lot of great advice from Naomi Timperley
* He started out at TunaFish Media as a camera assistant
* Chris travelled and shot video content for 4 months in South East Asia is as amazing as it sounds
* When creating video content always start with the audience first
* The evolution of the social vid...
2020-03-0359 min
Casey Digital Podcast#11: Bruce Thomas - Rockstars, Digital Agencies and Music ProjectsI interviewed Co-Founder of Tribes, Bruce Thomas, on how has built digital products for the music industry. Bruce gives insights to the journey of growing a digital agency and shares inside stories of working with artists and bands.
Topics we covered:
* Dreams of becoming a rock star
* 90’s tech projects on CD ROM and Floppy disks
* Co-Founding tech businesses in Manchester including Sub Net, Magnetic North and Modern English
* Bruce’s biggest mistake was opening a restaurant
* Working with people who produce great digital products and walking into meetings with confidence
* Building a digital agencies to supply the music industry with...
2020-02-2658 min
Casey Digital Podcast#10: John Whalley - Brand Battling Vs. Brand BuildingI interviewed Head of Brand Strategy at Seventy7, John Whalley, on how he builds brands up to be successful. John gave me insights into his process and there are some valuable tips for anybody looking to create a brand or re-brand.
The main topics we cover are:
How John got into the creative industry originally
John’s love of music and the influence it had on his creative process.
Building your brand is not about designing your logo and writing your strapline.
Brand battle Vs. Brand Building
Battle: You can push out message, after message, after message, after message.
Building: Or...
2020-02-101h 07
Casey Digital Podcast#9: Sam Jones - Not Just Soup and TunafishI interviewed MD of Tunafish Media Sam Jones about balancing the agency and running a successful charity to help to homeless in Manchester.
The main topics we cover are:
Starting out in radio and deciding it wasn’t for him
Sam worked in early stage social media around 2003
2011 he started an agency called Tunafish media with some friends from Uni When they started Tunafish they also had a bar job to help with cash
Creating viral content for Donald Trump’s first day in the office, 200 million views in 3 days for a World Leaders WhatsApp group
Looking forward to the future of...
2020-01-231h 11
Casey Digital Podcast#8: Sarah McDowell - Growing the SEO SAS Podcast and staying curiousI interviewed SEO Specialist Sarah McDowell growing the SEO SAS Podcast with her co-host Hannah and balancing a career in digital marketing.
The main topics we cover are:
Progression through Sarah’s career from starting out and progressing into a sent SEO role
Acknowledging that you cannot know everything and asking questions to learn from colleagues
Not taking what people say as gospel and avoiding “gurus”
Work-life balance - balancing mental health and productivity
Breaking through the male dominated SEO / digital industry through quality content
The journey of starting the SEO SAS podcast with Hannah Bryce
How to get started with y...
2020-01-191h 09
Casey Digital Podcast#7: Sian English - Multichannel Marketing and MentorsI interviewed Head Of Multichannel Sian English on how she got into the industry, how marketing has changed over time and she provides some helpful tips.
The main topics we cover are:
Comms strategy in 2009 versus 2020
Early stage social media marketing
Working in-house versus working agency side
Avoiding data paralysis and solving problems in the marketplace
Balancing mental health with the demands of working in marketing
The evolution of content marketing and social media marketing working in combination
Networking and building your professional network
How to manage your agency
Creating a multichannel marketing plan for an agency and for clients
Le...
2020-01-1357 min
Casey Digital Podcast#6: Dom Carter - The Power Paid Social AdvertisingDom started out as doing a side hustle at university through Facebook selling trips to Amsterdam then we he went on to teach himself how to run Facebook ads through watching YouTube videos.This is quite a bit different from his Geology degree and it proves that anyone can learn how to do digital marketing if you have the drive and desire.
From there Dom worked for a business called Invasion mainly doing digital marketing and social media before he teamed up with a talented videographer called Chris Townsend to form a start up marketing business called What Marketing. the...
2019-11-2756 min
Casey Digital Podcast#5: Tom McDermott - Football Writing, The United End and modern day sports journalismI interview Tom McDermott from The United End about how he got into sports and football journalism and discuss his career. From starting out not sure what he wanted to do Tom has managed to build a large following on social media and on podcast around football specifically covering Manchester United. The United End has gone from strength to strength and Tom writes for Sky Sports, The Sun and he even has a book on Amazon called England: the quest for glory.
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter
2019-11-011h 05
Casey Digital Podcast#4: David Walter - A Creative Life, Investing, Talking to Teslas and Edward De BonoI interviewed David Walter on his history in the industry stretching back from the 70's to the modern day and what changes he has seen during this period of time. We discuss Investing, Talking to Teslas, Edward de Bono and everything in between.
We hope you enjoy the episode and if you have any questions or follow up please contact me or David
Connect with David on LinkedIn - https://www.linkedin.com/in/david-walter-a988139/
SUBSCRIBE
Spotify - https://open.spotify.com/show/4OIWcXUCgYns1I5o7MJaBu
Apple Podcasts - https://itunes.apple.com/us/podcast/caseydigital-podcast/id1451643380
Connect with the...
2019-10-2443 min
Casey Digital Podcast#3: Rob Goodison - SEO insights and tipsI interviewed SEO Strategist Rob Goodison on how he got into the industry, what trends he is seeing in SEO and he provides some helpful SEO tips. There is a lot of noise in this space however after working with Rob over the past 3 years I’ve found him to be helpful and accurate when it comes to SEO and Google.
The main areas Rob looks at when he working on SEO for clients are:
On-Page SEO - The process of crafting your website to answer the search’s needs through content and/or other technical practices.
Technical SEO - Involves...
2019-08-2045 min
Casey Digital Podcast#2: How I started my podcast on my iPhone in 40 minutesIn this episode I discuss how I started my podcast by using my mobile phone on the way to work. It’s very simple to follow and hopefully my example can show that it’s really easy to start your own podcast and create content with just your mobile phone. SUBSCRIBE - Spotify - https://open.spotify.com/show/4OIWcXUCgYns1I5o7MJaBu
Apple Podcasts - https://itunes.apple.com/us/podcast/caseydigital-podcast/id1451643380
Connect with the host, Paul Casey:
@caseydigital on Instagram
Paul Casey on LinkedIn
@casey_digital on Twitter
2019-02-1206 min
Casey Digital Podcast#1: Top 3 e-commerce Tips in Early 2019 for start ups and mid level e-commerce brandsOn my way to work I decided to make an unscripted podcast off the top of my head! I discuss the top 3 e-commerce tips for the early part of 2019 👨💻 If you work for an e-commerce business, in an agency, freelance or you just work in marketing hopefully there are some useful high level tips for you to help plan.
1. Channel Mix including social, PPC, SEO, email and how those channels are linked not individual.
2. Website roadmap for e-commerce businesses and the lack of planning causing frustrations.
3. Content! Content! Content! You need to produce long and short form content even if you are a s...
2019-02-0527 min