Casper Rouchmann - Podcast Details

Shows

Marketing CornerEpisode 109: When Brands Collide: Marketing Through M&AWhen Brands Collide: Marketing Through M&A.What happens to your brand when your company gets acquired - or you're the one doing the acquiring?(Hint: It’s more than just slapping logos together and calling it a day.)In this episode, Jen and Casper tackle the real branding and marketing chaos that comes when two brands collide during M&A, including:Merge, separate, or blend brands? What actually works?Real-world M&A wins and where others went sideways - IT WAS CALLED HIPSTAMATIC! (IYKYK)Aligning teams and processes without creating chaosWhy cu...2025-04-2327 min

Marketing CornerEpisode 108: Our Favorite Ads EVER🔥 Most ads are forgettable. These weren’t.In this episode, Jen and Casper share the best ads (in their humble opinions) - the ones that made them laugh, cry, or say “WTF?”But here’s the kicker:What make these brands stick in our brains?Do we remember the brand or just the vibe?And what can you steal from them to make ads that actually land?As always, they share their hot takes and what you can steal to make your ads memorable. What are some of your favorite ad...2025-04-1629 min

Marketing CornerEpisode 104: Events-Led Growth (ELG)🔥 Notorious ELG! 🔥Events-Led Growth (ELG) is one of those strategies that when it works, it *really* works. And when it doesn’t… well, you’ll certainly feel it.In this episode, Casper and Jen are stepping out of their comfort zone to talk about events as the primary revenue engine. Love them or hate them, events can be a real game-changer - or a budget-crunching money pit.Whether you're dabbling in events, or it's your biggest revenue driver, this episode is for you. We cover:When is it best to go all-in on...2025-03-1924 min

Marketing CornerEpisode 103: LinkedIn CrackdownAs you regular listeners may be aware, LinkedIn is ramping up enforcement against scraping tools, including banning accounts and in some cases, taking legal action. Most recently, Apollo and Seamless AI have been banned from LinkedIn.In this episode of Marketing Corner, Casper and Jen cover:- Who this is most likely to impact the most- What the implications are for people using data that has been scraped (spoiler alert, it ain't good)- Why is this actually happening?- What Can You Do Instead?2025-03-1220 min

Marketing CornerEpisode 102: Getting Laid OffIt’s a conversation no one wants to have, but it’s one we need to normalize. So let's talk about it.Layoffs happen. A lot. To pretty much everyone. And while it stings, it’s not the end of the world.In this episode, Jen and Casper get real about their own experiences with layoffs: what helped, what they wish they had done differently, and how they turned frustration into momentum, including:- The very, very real 7 stages of grief- Focussing on what you can control when everything feels lost 2025-03-0531 min

Marketing CornerEpisode 101: Strategy FundamentalsIn this episode, Jen and Casper break down something every marketer thinks they have nailed - but often haven't: Marketing Strategy Fundamentals.They cover:- The building blocks of a strong strategy (hint: one starts with IC and ends with P).- Different strategy models and how to apply them- Turning strategy into action, so it’s not just a slide deck- How strategy helps you say no (goodbye to taking orders, hello to driving revenue!)- Connecting marketing strategy to the wider business strategy- Why marketing your ow...2025-02-2629 min

Marketing Corner🎉 Episode 100: Life Lessons🎉 100 episodes of Marketing Corner! And to celebrate… we’re not talking about marketing!In this special episode, Casper and I take our collective 70+ years of life experience and share some of the biggest lessons we've learned along the way. From embracing who you are and the power of saying no, to the compounding nature of kindness and the secret to contentment. This one feels like a big warm hug in your ears.Thank you for being part of this journey. Here’s to the last four years and the next 100...2025-02-1938 min

Marketing CornerEpisode 99: Are We Still Starting With "Why"?Are we still starting with Why?In this episode of Marketing Corner, Casper and Jen channel their inner Simon Sinek to ask: are people still starting with their why? And if not, why not? We cover:Leaning into your purpose (aka Why)Helping decision-making by activating different parts of the brain.Establishing an emotional connectionHow toilet repair services can align with your own personal values.And so much more!What about you? Do you start with why?2025-02-1227 min

Marketing CornerEpisode 97: Michael Aagaard, CRO Expert and Storyteller ExtraordinaireIn this episode, Jen and Casper sit down with the top-rated public speaker and Conversion Rate Optimization (CRO) expert, Michael Aagaard, as he shares his journey to mastering the art of engaging audiences and driving conversions, including: - His remarkable CRO journey - Dealing with negative feedback - Storytelling techniques to truly connect with your audience - How Danish band Michael Learns to Rock 🎸 facilitates international networking And 👏 so 👏 much 👏more 😮‍💨2025-01-2935 min

Marketing CornerEpisode 96: Generative Engine Optimization (GEO): The Future of Search in the AI EraMarketing Corner is kicking off 2025 with a doozy: Generative Engine Optimization (GEO). In this episode, Jen and Casper dive into the "future" of Search, which is very much here, including: - What is it? - How is it different from SEO? - How can marketers prepare for it? And so much more 😮‍💨 While there's not much information on actionable steps to optimize for GEO, we've collected some insights from experts to help you and your team better start preparing as much as possible - because the AI train is full steam ahead an...2025-01-2229 min

Marketing CornerEpisode 95: Our Review of 2024In this episode of Marketing Corner, Casper and Jen revisit what we saw in 2024, including: What trends were big (hint hint it starts with A and ends with I)? What trends weren't as big as expected? What did we learn along the way What will we bring with us into 2025 And 👏 so 👏 much 👏 more 😮‍💨2025-01-0827 min

Marketing CornerEpisode 93: Prioritization in MarketingIn this episode, Jen and Casper discuss how they decide what marketing initiatives they prioritize, and what they decide to scrap, including: Determining what will help our team have an impact Pros and cons of ICE vs BRASS models Politely managing stakeholders' wishes Dealing with being the "fun police" by saying no to things that may be fun, but won't move the business forward. And so much more!2024-11-2729 min

Marketing CornerEpisode 92: What Does It Take To Be a "Data-Driven Marketer"?You hear it all the time, but what does it all mean? In this episode, Jen and Casper dissect what it means to be a "data-driven" marketer, and how you can become one, including: What does it mean to be "data-driven"? How does one become "data-driven"? What are the pitfalls of being "data-driven" and how do we overcome them? How do we ensure stakeholders understand the data we present? And so much more! Available wherever you listen to podcasts! 2024-11-1331 min

Vi taler MedVi taler med Casper RouchmannI denne episode af Vi taler med byder Anders Fogh velkommen til Casper Rouchmann, som deler sin imponerende rejse fra at være telefonsælger til at arbejde med store B2B SaaS-virksomheder som Trustpilot og Templify. Kasper fortæller om sin baggrund og erfaringer inden for B2B-verdenen og de overvejelser, han har om at starte sin egen virksomhed. Hovedtemaer og emner vi dækker:Rejsen til succes i B2B SaaS: Kasper Rouchmann beskriver sine skridt fra telefonsalg til succes i førende virksomheder.Balancen mellem iværksætteri og familieliv: Hvordan kan man jonglere både privatli...2024-11-0849 min

Marketing CornerEpisode 91: LinkedIn Product Roadmap UpdateAfter a quick trip to LinkedIn HQ, our very own Casper is excited to share with our listeners the latest product updates that we can look forward to from LinkedIn, including updates to: 🎯 Targeting options (did someone say "AI"?) 🎨 Ad formats & placements changes 📏 New methods for measuring performance Be sure to tune in to hear what's coming up and how it will impact your day-to-day work on LinkedIn!2024-10-3031 min

Marketing CornerEpisode 87: LIVE at TechBBQ 🍖In their very first live episode, Casper and Jen return to where Marketing Corner first began: TechBBQ - the largest startup and innovation summit in all of Denmark. 4 years ago, Jen and Casper were invited to speak at TechBBQ and literally in front of the venue, the idea for Marketing Corner was born. 4 years, over 8000 listeners and 87 episodes later, the team was invited back to TechBBQ for a live recording of Marketing Corner. In this special double-episode, Jen and Casper cover something a lot of companies get wrong: Go To Market Strategies...2024-10-0241 min

Marketing CornerEpisode 86: Revenue Attribution Reporting on LinkedInWe are marketers, hear us RAR!In this episode, Jen and Casper share a new(ish) feature in LinkedIn: the Revenue Attribution Report, including:- What is it?- How do you get it?- Should you trust it?- What are the limitations of the tool? (Is an impression *really* a "touch"?)We'll also go through Casper's 4 pillars of attribution to make sure we get the best picture as possible of what is working.Are you using LinkedIn's Revenue Attribution Reporting? What are you thoughts?2024-09-2527 min

Marketing CornerEpisode 85: More Isn't Always BetterIn this episode, Jen and Casper dive into the real impact AI is having on marketing efficiency. A 2023 Harvard Business Review article claims marketers are seeing a 40% boost in productivity thanks to AI, but is this true? And if so, what are marketers actually doing with all that extra time? In this episode, we discuss: - Where are we really seeing efficiency gains thanks to AI (spoiler alert: it's not what the hype suggests) - What are we actually spending our new found time on? - Are these even...2024-09-1826 min

Marketing CornerEpisode 84: Crisis CommsIn this episode Jen and Casper discuss something that is super crucial yet often overlooked: crisis communications. Whether it's a PR scandal or technical disaster, we break down how companies (and marketers) can prepare for and navigate crises without losing trust or customers, including: - Proactive vs reactive approaches to handling public backlash. - Just how transparent should you be? - Internal alignment to ensure consistent comms. - Exactly who does when when the shit hits the fan. And so much more.2024-09-1223 min

Marketing CornerEpisode 83: Being Bold with Ad CopyIs your product "probably" the best in the world? If you can read tihs, you wlil uendrstand the last blulet pnoit. In this episode, Casper and Jen dive into being bold with your ad copy, including:- The line between "bold' and "safe" - Who does bold really well? - What role do cultural differences play in how we talk about our products? - Should our "boldness" change with persona? - Waht is "typoglycemia" and how can we oevrcome it? And so much more!2024-09-0427 min

Marketing CornerEpisode 77: Sticking to our Marketing RootsAs we advance in our marketing careers and transition into leadership roles, we often find ourselves shifting from hands-on tasks to overseeing strategies and people management. This often means spending less time on direct marketing activities. For example, in a typical week, I might spend 37 hours in meetings, yet only 3 of those hours are devoted to actual marketing. In this episode, Jen and Casper cover: What do we miss about being hands-on marketers? How do we stay sharp in marketing given we don't really "do" it daily? How can we...2024-04-2430 min

Marketing CornerEpisode 75: SparkForce's Frederik Saabye Møller - part 1In this episode, we speak with Sparklehorse partner Frederik Saabye Møller. We learn about his entrepreneurial journey to becoming a Partner with our very own Casper. Including: Going from telemarketing to starting his own agency Finding your perfect pricing point Avoiding the "immediate results promise" trap Navigating steep learning curves And because we all love a fuckup, Frederik shares with us his own fuckup story. 2024-04-1028 min

Marketing CornerEpisode 73: Motivating Your TeamIn this episode, Jen and Casper cover motivating your Marketing Team, including: - Balancing under-communicating to avoid tons of questions vs over-communicating and having to teach everyone how marketing works.- Different motivation tactics for different personality types - Setting up realistic KPIs so people feel they are contributing and are valued. - Asking the right questions to make sure you're on the same page as your team - And remember: your manager needs feedback as much as you do! Bonus: Jen breaks out her field hockey analogy one...2024-03-0628 min

Marketing CornerEpisode 72: The Demand Generation FrameworkIn this episode, Casper and Jen cover a standard demand generation framework, including: - The different goals at each level of the funnel - Preferred ad formats for each level - Separating high intent from low intent campaigns - Where retargeting and lead gen fit into all this And 👏 so 👏 much 👏 more! Remember, when it comes to campaigns, slow and strategic outperform quick and panicked any day of the week! 2024-02-2826 min

Marketing CornerEpisode 71: A chat with Planday's "Growth Janitor", Fred Linfjärd Part IIIn the second installment of our chat with Planday's Fred Linfjärd, we dive deep into all things Growth marketing with the "Growth Janitor" himself. If you want to know why he's the "Growth Janitor", check out part 1.Here we'll cover: - Why did Planday go from Sales-Led to Product-Led?- Using product signals to better align with Sales- The Growth function and structure within the Planday org chart - Getting C-level buy-in to remove obstacles to do "growth" betterAnd so much more!2024-02-2139 min

Marketing CornerEpisode 70: A Chat with Planday's "Growth Janitor", Fred LinfjärdIn this episode, Jen and Casper get to sit with Planday's "Growth Janitor", Fred Linfjärd. In part 1, he shares with us his journey to Growth stardom, including the pros of cons of: - Rapid experimentation - Where Growth sits in an organization- Being the "annoying person who keeps picking at things"And so much more!2024-02-1422 min

Marketing CornerEpisode 69: Role ModelsEver wake up one morning and realize that, to someone somewhere, you're a role model? As their careers and followings have grown, Casper and Jen have also had this realization. And holy sh*t. In this episode, they share when they realized that there are people out there who look up to them - and share the people that they look up to and how they pick their role models. 2024-02-0729 min

Marketing CornerEpisode 68: How To Get The Most Out Of Your AgencyLots of Marketers out there use agencies - but how do you make sure you get the most out of your agency? In this episode, Jen and Casper share insights from both sides of the coin: in-house using agencies, and agencies who work with clients - on how to choose the right agency for you (and red flags to watch for!). Also, once you've selected your agency, how to make sure you get the most out of them? 2024-01-3129 min

Marketing CornerEpisode 67: 1 Year of Sparkforce: What Have We Learned?Ask and ye shall receive. You told us you wanted to hear Casper's learnings 1 year after starting SparkForce. You asked, we delivered. In this episode, Casper shares the good, the bad and the ugly of 1 full year of running his own marketing agency. He'll share his learnings, warts and all, and insights for those of you who are looking to, or have already, started your own journey.2024-01-2432 min

Marketing CornerEpisode 66: What We Learned in 2023 And Will Bring Into 2024Everyone's talking about Marketing trends and predictions in 2024, but how many are looking back at what they learned in 2023 and what they plan to carry into 2024? WE ARE! 👋 In this episode, Casper and Jen cover the things they learned in 2023 and how they will influence what they do in 2024, including: - What we saw in 2023 that will separate the good marketers from the great marketers in 2024.- Staying efficient in times when funding is limited and we want our cash to last as long as possible. - Moving more towards a c...2024-01-1723 min

Marketing CornerEpisode 65: Business Metrics Pt IICarrying on from last week's episode, once you have all your data and metrics, what do you actually do with it? In this episode, Jen and Casper cover just that, including: - In-house reporting vs agency reporting- Actionable insights vs death by data- How to pick the right metrics to track- The power of visualizing (and celebrating) your wins- Don't stress over building a Ferrari And so 👏 much 👏 more 😮‍💨2023-11-2229 min

Marketing CornerEpisode 64: Business Metrics Pt IIn this episode, Casper and Jen cover the 5 business metrics every marketer should know (because it's the ones your CFO probably cares about the most), including:- Net New MRR- CAC (customer acquisition cost)- LTV: CAC ratio- CAC payback- Marketing-sourced weighted pipeline And so 👏 much 👏 more 😮‍💨2023-11-1526 min

Frenemies - Where Sales and Marketing Talk#28 ABM with Casper RouchmannAccount-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann joins Julia to give his insights on when you should invest in ABM, how to get started, and what you need to know. The topics discussed in this episode:Defining the resources and personalization you can allocate to ABMThe 3 types of ABMICP mapping and account segmentsWhy ABM is a long gameHow much personalization is needed to get startedThe ideal frequency of ABM campaignsThe right metrics to measure ABMHow to s...2023-10-2330 min

Marketing CornerEpisode 63: Managing a Budget 💰In this episode, Jen and Casper cover managing budgets, including: - Putting your budget in different "buckets"- Increasing your team's autonomy and preventing bottlenecks.- Negotiating budget with your CFO- Managing a budget from an employee POV vs an owner POV- Our hot take on the dreaded "what campaigns will you run next year?" question. 👏 much 👏 more 😮‍💨What are your buckets? We wanna know!2023-10-1826 min

Marketing CornerEpisode 62: Speaking Gigs 🎤In this episode, Casper and Jen talk about speaking gigs, including:- How to get them- How to get ready for them- The benefits of public speaking- How to handle feedback - The power of the crowd selfie And 👏 so 👏 much 👏 more!2023-10-1128 min

Marketing CornerEpisode 61: B2B Product Launches 🚀In this episode, Jen and Casper cover B2B product launches, including: - How does it differ from B2C launches - Dream timelines vs reality - The Campfire Launch (shout out to Kvadrant Consulting for that one!) - Pivoting properly when the sh*t hits the fan (as it tends to do) - Measuring the impact of a B2B product launch And... just to stay on trend, Taylor Swift. #swiftyeffect 2023-10-0424 min

Marketing CornerEpisode 60: Marketing Dogsh*t 💩In this episode, Casper and Jen talk about the stuff none of us marketers like talking about: marketing dogsh*t 💩.In other words - what activities are we B2B marketers doing, or being asked to do, that are complete bullsh*t and a waste of time and money, IN OUR HUMBLE OPINION.Bring your milk, cause this one's a bit spicy 🌶️ as we share our 🔥 takes on marketing trends that are complete and utter dogsh*t (for B2B).2023-09-2725 min

Marketing CornerEpisode 59: Building a Network in a New CountryStatistics suggest that 85% of jobs are filled via networking with personal and professional connections. With that in mind, how do you build your network when you've just arrived in a new country?This episode comes from a listener request (shout out to Nathalie Bassanesi 🙌).Casper (or shall I say, "the guy from Lost" - IYKYK) and Jen cover their experiences building networks in new countries, including:- Wearing your "yes hat"- Going to events heavily attended by foreigners- Using your native language as your super power- Realizing many jobs might not...2023-09-2025 min

Marketing CornerEpisode 58: Measuring Brand AwarenessWho makes metrics fun? WE DO! In this episode, Jen and Casper cover some metrics that can help you measure the performance of your band awareness initiatives, including: Correlations between brand awareness and brand search frequencies Gauging sentiment across social media Assessing both inbound AND outbound sales velocity When your competitors see you as a threat And so 👏 much 👏 more 👏 What did we miss? Hit us up on LinkedIn to share your ways of measuring brand awareness success!2023-09-1320 min

Marketing CornerEpisode 57: Threads Hot Take 🔥After its launch on 5 July 2023, Threads became the fastest growing app of all time, reaching 100 million users in its first few weeks. But nearly just as fast as it took off, Threads crashed and burned, losing over 88% of their users 3 weeks later.Sound familiar?We couldn't help but see some connections between the buzz around Threads and the buzz around Clubhouse (remember them??).In this episode, we give some of our hot takes on Threads, which brings us to a larger conversation around:- Product adoption and the pitfalls of launching too soon...2023-09-0621 min

Marketing CornerEpisode 56: Marketing and Product AlignmentOne for our Product People out there! We talk a lot about Marketing and Sales alignment, but one thing that tends to get overlooked is Product and Marketing alignment. So let's get into it:- Tips for creating a Marketing roadmap aligned with your Product team- Identifying the "nice to haves" and the "need to haves"- Building automatic processes to keep everyone aligned- Aligning your Go To Market Motion to that roadmap- How an "Aha" system with Sales can help manage expecations and maintain alignmentAnd so much...2023-08-1623 min

Marketing CornerEpisode 55: Dealing with Toxic LeadershipLike it or not, toxic leadership is very much something that some of us have faced, or will face, at some point in our careers. In this episode, we cover: - How to identify toxic behaviors - How to manage toxic behavior, especially from leadership - What to do when you're asked to do something that you know is a bad idea. - When to stick it out, and when to cut your losses and leave And so much more. What did we miss?2023-08-0930 min

Marketing CornerEpisode 54: KPI(ish) Ideas for Creative TeamsThis one's for our creative people out there! Usually on this podcast, we push that KPIs should be tied to revenue. And while that's true for many positions out there, we here at Marketing Corner know that's not necessarily true for everyone - especially the creative folks out there who want a better way to tie their work into company goals. The Marketing Corner podcast have heard you creative folk out there and have responded with this episode covering KPI(ish) ideas to help creative teams not only better tie themselves to revenue, but to also have more control...2023-08-0226 min

Marketing CornerEpisode 53: LinkedIn Thought Leader AdsFresh off the press with the latest developments in LinkedIn! Christmas has come early for many of us marketers as LinkedIn has *finally* introduced thought leadership ads... that's right, boys and girls, now you can finally sponsor ads from your company's thought leaders with actual spend and targeting 😱 This is a huge development and plays nicely into episode 45 where we covered thought leadership in general. Lucky for us, Casper and his team at SparkForce have been testing them out and he has some interesting insights and tips for making the most of this new...2023-07-1927 min

Marketing CornerEpisode 52: Community-Led Growth (CLG)In this episode, Jen and Casper cover another trendy topic: Community-Led Growth (CLG), including:- The pros and cons of different community platforms- When communities start to suck (spoiler alert: filler + selling 👎)- How when it comes to communities, bigger does not always mean better- Applying a performance marketing model to CLG- Incentivizing lurkers to become your championsAnd so much more!2023-06-2830 min

Marketing CornerEpisode 51: Free TrialsIn this episode, Jen and Casper cover what many marketers believe could be the holy grail of leads - free trials - including:- Pros and cons of a free trial- Creating cross-functional task forces to launch a free trial- Believe it or not, Product aren't just sitting around waiting for you to give them stuff to do! So how do you compromise to meet in the middle to get something out of the door that a) helps Marketing and b) can fit in Product's roadmap.- Examples of free trials that rock...2023-06-2227 min

Marketing CornerEpisode 50: OKR(ish) FrameworkWe've hit the big 5-0! And in this episode we took on a beefy one - OKRs - including: Why they suck How combining other goal frameworks together helped build better context for OKR alignment. Pulling in Growth Hacking ICE scoring to help scientifically prioritize tactics. Building cross-functional task forces to help achieve objectives. How to strike a balance between keeping everyone involved and making sure you can execute quickly. Jen also shares how they set up and launched their OKR(ish) framework at her company. Here's the template that helped this take off! https...2023-06-1425 min

Marketing CornerEpisode 49: Productivity HacksWe're podcasters, parents to 2 small kids, executives / entrepreneurs, relatively decent partners, AND have hobbies. How do we do it?In this episode, Casper and Jen give an exclusive glance at their tried and tested productivity hacks, including:- When to "take off the armor"- Eating the frog- The importance of just saying "no"- The new "to do" list (spoiler, it's not about what "to do") to make sure you can go home happy- Why delegation is one of the hardest, but most important, tasks you can do as a...2023-05-3129 min

Marketing CornerEpisode 48: Soft ConversionsIn this episode, Casper and Jen cover integrating soft conversions into your marketing strategy, including: - The difference between hard conversions and soft conversions. - Why should you even care about soft conversions? - Pitfalls to avoid when setting up your soft conversions. - Examples of soft conversion pages and behaviors (ie. high intent behavior). - How to use reverse engineering to allocate value to different soft conversions. And so much more! Despite a small domestic dispute between your favorite podcasting duo, Jen aaaaaalmost gets Casper on board with lead scoring. Almost.2023-05-2420 min

Marketing CornerEpisode 47: Becoming Subject Matter Experts OvernightWe marketers tend to change industries quite often. But a major part of our job is to understand painpoints, write compelling copy, target the right ICP, and deeply understand value propositions. How can marketers can become "subject matter experts" in a super short time to provide value, execute quickly and effectively?In this episode, Jen and Casper discuss some our tips and tricks to learn new products and spaces in no time, including:- Internal processes to be closer to Sales and CS calls- Creating a library of external resources for your team to rely on- Conducting interviews - Carving...2023-05-1723 min

Marketing CornerEpisode 46: Learnings From 6 Months of ChaosIn this episode, Casper gives us some of his top learnings 6 months after having embarked on his entrepreneurial journey. He'll share with us:- His philosophy on deals falling through- The importance of relationship-building- Balancing having a life and running your business (it's not as easy as you may think)- The perspective you gain from walking a mile in Sales' shoes- Outsourcing the tasks that drain so you can use your energy where it counts- The importance of getting sh*t doneAnd so much more!2023-05-1028 min

Marketing CornerEpisode 45: Thought LeadershipIn this episode of Marketing Corner, Casper and Jen cover thought leadership. You're probably thinking, "but Jen, you already covered social selling in episode 19". You're RIGHT - and thank you for being a fan - but in this episode we are talking about building your brand through promoting your founders / C-levels as thought leaders. Including: What (good things) can we learn from Elon? When it comes to trust, people > brands That time I was in Wired Finding a spokesperson who speaks to your ICP Determining your thought leadership strategy Turning thought leadership from something "fluffy" to something measurable Our true...2023-03-2931 min

Marketing CornerEpisode 44: Boss Bitch 101: Leah Tharin Part DeuxYou know her. You love her. Or at the very least she's on your feed dropping knowledge left right and center on the daily. That's right, we're back with Leah Tharin from ProducTea. And time she's taking us back to school in Boss Bitch 101. In Part 2 of our chat with Leah, we cover how she managed to build her brand from from 500 followers, to over 20,000 *good* followers in less than a year, including: - Pushing through imposter syndrome - Knowing who you're really writing for (hint: it's not the boogeyman in your head w...2023-03-2236 min

Marketing CornerEpisode 43: A Chat with Leah Tharin, PLG Queen Bee, Part 1Our first guest EVER! And what a guest to start with! In this episode, Jen and Casper welcome the PLG Queen Bee herself, Leah Tharin from ProducTea to cover all kinds of fun stuff, including: - What exactly is PLG (this week) - How Marketers can go "beyond Marketing" (hint, it's PLG) - Great examples of doing PLG right - How can small companies dip their toes into PLG to get the ball rolling - Metrics that matter for true PLG And so much more! And if you're no...2023-03-1529 min

Marketing CornerEpisode 42: Followers: Vanity Metrics?In this episode, Casper and Jen, once again dive into another debate: are followers on social platforms still considered a "vanity metric"? Including: - Casper changes his tune - What we can learn from OnlyFans - What's better: your people having more followers or your company page? - If you're not following us on LinkedIn - WHAT GIVES? AND SO MUCH MORE.2023-03-0821 min

Marketing CornerEpisode 41: Prices on a Pricing Page!? 😱In this episode, Jen and Casper dive into a somewhat hotly debated topic in SaaS: do you put pricing on a pricing page? And if not, why not? And if so, how do you balance out the pros and the cons? We cover this and more, including: - First, why don't more SaaS companies put prices on their pricing page? - Running growth hacking experiments to find the right pricing model - Using pricing as a qualification method - Is there danger in being seen as the "cheapest"? We would LOVE to hear your thoughts on this, especially the last...2023-03-0122 min

Attributed - A podcast by DreamdataGrowth Channels: Should you diversify or stick to one that works?Are you putting all your eggs in one basket??A lot of companies do - They try to find ‘The One channel that brings all the money and then just stick with it.With the constant changes in the digital space and the way we do Sells it might not be the best approach. In today’s episode our guest Casper Emil Sciuto Rouchmann the Founder of SparkForce talks about why you should be diversifying your marketing strategy.Connect with Casper Emil Sciuto Rouchmann: https://www.linkedin.com/in/casper-rouchmann-growth-hacker/2023-02-2338 min

Marketing CornerEpisode 40: Marketing Predictions for 2023What better way to celebrate this episode milestone than by covering our marketing predictions for 2023! Including: - Continuing to scale with less resources in a unstable economic climate - Using AI tools to improve efficiencies - Leveraging your user community to drive word-of-mouth-marketing - Facing down the attribution demons - Overcoming tracking changes - IS EMAIL ACTUALLY DEAD? And 👏 so 👏 much 👏 more What are your marketing predictions for 2023? Connect with us on LinkedIn to let us know what we missed!2023-02-2225 min

Marketing CornerEpisode 39: AI Part II: AI ToolsIn this episode, Casper and Jen cover AI tools out there that are absolute game-changers, how they can level up your marketing game, and tools that teeter towards the creepy. Some of these include: Jasper Synthesia Midjourney Otter Browse AI Krisp Oh, and we talk a little bit about otters 🦦2023-02-1525 min

Marketing CornerEpisode 38: LinkedIn Ad FormatsIn this episode, Casper and Jen return to one of Casper's favorite topics: LinkedIn Ads - but with a twist - this time we're talking formats! What formats do you use for what part of the funnel The good, the bad and the ugly of lead gen forms How you can leverage formats to get more insight into consumer behavior Casper's latest experiment with text ads - hear him out, guys! Something to do with cows.... 2023-02-0126 min

Marketing CornerEpisode 37: AI in MarketingWe did it. We jumped on the ChatGPT bandwagon. In this episode, Casper and Jen will discuss ChatGPT, as well as the other AI tools out there. But don't take our word for it. Here's what ChatGPT had to say about our latest episode: "I just listened to the latest episode of the Marketing Corner podcast with Jen and Casper and holy f*ck, it was packed with valuable insights on AI in marketing. These two know their stuff and aren't afraid to drop a swear word or two while discussing the latest industry trends. They have...2023-01-2528 min

Marketing CornerEpisode 36: Physical EventsIn part 2 of our events series, Casper and Jen talk about physical events, including: how do you decide the topic, how to you set them up, how do you measure if they have been successful, and crucially, what do you do to follow-up? Jen also shares her first "interaction" with Casper (which Casper hears for the first time live).... And 👏 so 👏 much 👏 more 👏2023-01-1821 min

Marketing CornerEpisode 35: Virtual EventsIn this episode, Jen and Casper break down virtual events: how do you decide the topic, how to you set it up, and crucially, what do you do to follow-up? And 👏 so 👏 much 👏 more 👏2023-01-1125 min

Marketing CornerEpisode 34: 6 Month Work UpdateIn episode 27 (available in the archives), we promised you an update 6 months into my new job. Those 6 months are up and here's your update. Including: - How has the Growth Team grown - How has the Growth Team been structured internally But most importantly - Casper has a bomb to drop! No spoilers! Tune in to find out!2022-12-1422 min

Marketing CornerEpisode 33: Twitter Hot TakeCasper had a lot on his mind when we got to the studio, so we turned on the mics and cameras and went for it for perhaps one of our most topical episode to date: Twitter Hot Takes Where we cover: How one tweet can cost a company billions The dangers of social media echo chambers Layoffs with empathy vs whatever Elon is doing Lame dad jokes Let that sink in...2022-12-0714 min

Marketing CornerEpisode 32: Managing Your Team: What to Use and When To Meet?Asana, Monday, Linear, Notion, Hive, Jira, Trello, Basecamp, Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner and Blitzen... if you're like us, you've tried every project management tool out there. So we thought, why not share our experiences with our listeners :) In this episode, Casper and Jen cover the ways they manage their teams, including: - What tools we use for task management - How we set those tools up and use them to keep our teams on track - When best to meet with your team as a group and individually 2022-10-1924 min

Marketing CornerEpisode 31: "Make it go viral": PR StrategiesIn this episode, Jen and Casper discuss PR Strategies, including: 1. Can you do PR in-house or with an agency? 2. What do you need to know before entering the PR arena? 3. Best practice to get more PR bang for your buck 4. What the hell is an "embargo agreement"? And so much more. Remember, we made the mistakes so you don't have to!2022-10-1224 min

Marketing CornerEpisode 30: High Intent vs Low IntentIn this episode, Casper and Jen cover high intent vs low intent and what it means from a practical standpoint, including: - What does it actually mean? - How you can incorporate it into your strategy - What (relatively inexpensive) tools can I use to get started - How to work around the "Attribution Monsters" And 👏 so 👏 much 👏 more 👏2022-10-0522 min

Marketing CornerEpisode 29: When Are You Ready To Conquer New Markets?We're BACK with a new(ish) look but the same content you love. After a brief hiatus welcoming a new little Rouchmann to the world, we're back with an episode following up from Jen's panel at TechBBQ. For those of you who didn't get to attend TechBBQ, or even know what a TechBBQ is, we're presenting a deeper dive than what was shared on stage: When Are You Ready To Conquer New Markets? Most marketers have heard it before: "We want to conquer [insert market here but it's probably America]!"... but how do you know you're really ready to scale...2022-09-2827 min

Marketing CornerEpisode 28: Things We Hate About MarketingIn this episode, Casper and Jen get a bit spicy as they share all the things they hate about marketing, including: marketing bullsh*t bingo, ridiculous expectations, and "ninjas". We'd love to hear what's on your list! Be sure to get in touch via LinkedIn.2022-06-0828 min

Marketing CornerEpisode 27: Having an Impact in a New JobIn this episode, Jen and Casper discuss how to have an impact when starting a new job, including: what core areas to focus on, what you need from your employer to make informed decisions, and whose backs you need to scratch to get sh*t done. The core areas Jen covers in more depth include: 1. Culture: onboarding, company structure, company processes 2. Space & Product: Sales calls/ emails, industry space, product features, use cases, ICP, competitor landscape, USP 3. Customers: High LTV, buying experience, decision makers, feedback 4. Growth Plan: definitions, coordinate resources, execution, revenue funnel optimization 2022-06-0125 min

Marketing CornerEpisode 26: To Lead Score or Not to Lead ScoreThat is the question! In this episode, Casper and Jen have yet another healthy, civilized debate over whether or not you should implement lead scoring, including: what lead scoring actually is, what its intended purpose is, how easily it can take your team off the rails, and what - if you decide to implement it - is the best way to do so.2022-05-1826 min

Marketing CornerEpisode 25: Defining the Demand Generation MovementIn this episode, Jen and Casper attempt to define the latest Demand Generation Movement, including: What the hell is it? How is it different to branding? And what is with this new thing called Demand Capture and how is it different from lead generation? Follow us on a journey as our definitions change in real time the more we talk about it!2022-05-1225 min

Marketing CornerEpisode 25: Defining the Demand Generation MovementIn this episode, Jen and Casper attempt to define the latest Demand Generation Movement, including:- What the hell is it? - How is it different to branding? - And what is with this new thing called Demand Capture and how is it different from lead generation? Follow us on a journey as our opinions change in real time the more we talk about it!2022-05-1125 min

Marketing MorgenmødeGrowth Hacking m. Casper RouchmannVELKOMMEN TIL VORES FØRSTE SPECIAL! 🥂 Vores special gæst er ingen ringere end Casper Rouchmann. En verdensmand af rang, med et imponerende CV, der tæller minimum 1 unicorn. Han guider os igennem verdenen og begrebet 'growth hacking', og er så genial til det, at han selv får vores egen branding-musse, Anne, til at skifte over til The Dark Side. Vi definere begrebet, dykker ned i, hvad det egentlig er og betyder. Vi taler om, hvorfor du ikke skal ringe til Casper og spørger efter growth hacks. Der bliver sat ord på, hvad og hvem et gr...2022-03-221h 08

Marketing CornerEpisode 24: In-house vs AgencyIn this episode, Casper and Jen cover the pros and cons of going with agencies vs keeping things in-house including: what tasks they think are best for outsourcing, why others are better kept in-house, and what to look for in selecting the right agency for the right job.2022-03-0921 min

Marketing CornerEpisode 23: What To Look For In a Good BossIn this episode, Jen and Casper discuss what you should look for in a good boss. During this time of the "Great Resignation", there are lots of opportunities out there, but how do you know if you're jumping out of the frying pan and into the fire? We'll cover: key characteristics to look for in a general boss as well as a marketing leader, questions to ask during interviews, and red flags that should tell you to run a mile.2022-03-0228 min

Marketing CornerEpisode 22: Content ClustersIn this episode, Jen and Casper cover content cluster strategies, including: what the heck is it, how to determine what kinds of content you should be creating, incorporating PR and Google Ads, effectively distributing that winning content once it's ready, and more.2022-03-0224 min

Marketing CornerEpisode 21: LinkedIn Paid AdsIn this *double episode*, we have a little gift for our listeners as Jen and Casper share their top tips for succeeding on LinkedIn, including: how to know if LinkedIn is right for you, targeting and segmentation tricks - including Casper's infamous B2B technology infiltration hack, campaign best practice, ad formats, future LinkedIn features to look forward to, and more.2022-01-2638 min

Marketing CornerEpisode 20: Marketing F*ckup StoriesAnother listener request! In this episode, Jen and Casper share their marketing f*ckup stories. No one's perfect, least of all us - so we share how we majorly f*cked up during our careers, where we "gained a lot of chest hair", and what we learned - because ultimately, the biggest f*ckup of all is not learning from your mistakes. Listener warning: as the title might suggest, we say f*ck a record number of times in this episode. If you're too delicate for that kind of language, this isn't the episode for...2022-01-1924 min

Marketing CornerEpisode 19: Social SellingIn this episode, Casper and Jen discuss social selling, including: What the heck is it? How the heck do you do it? What are the benefits and pitfalls to watch for when navigating your way to thought-leadershipdom? Jen also manages to sneak in another reference from The Office. 2021-12-0828 min

Marketing CornerEpisode 18: How to Create Your Marketing Strategy for 2022In this episode, Casper and Jen discuss how to come up with your 2022 marketing strategy, including: aligning your marketing strategy and tactics with company goals, the 6 core areas your strategy should cover, how often you should revisit your strategy, and the difference between your marketing strategy and your go to market strategy.2021-12-0125 min

Marketing CornerEpisode 17: When to Translate Your WebsiteIn this episode, Jen and Casper discuss the pros and cons of translating your website, including: the importance of consistency throughout the value chain, covering the UK vs US English debate, and how to engage your Customer Support team into this marketing initiative.2021-11-2423 min

Marketing CornerEpisode 16: Converting Ad CopyIn this episode, Jen and Casper discuss the technique and science behind writing ad copy that converts, including Dan Kennedy's “10 Smart Market Diagnosis and Profiling Questions", the FBY model for ad copy writing, and the neuroscience behind "typoglycaemia" and how you can leverage it to your advantage. Dan Kennedy's 10 Questions can be found here: https://www.entrepreneur.com/article/294042 2021-11-1025 min

Marketing CornerEpisode 15: Track To The Future II: iOS 15In this episode, Casper and Jen cover Apple's new iOS 15 update, including: what exactly is it, how will it affect marketers and what can we do about it. As an added bonus, Jen goes into a red-faced rant over email etiquette that you don't want to miss!2021-11-0321 min

Marketing CornerEpisode 14: To ABM or Not To ABMIn this episode, Jen, Casper, and Casper's shiny new microphone discuss ABM (account-based marketing), including its fundamental core pillars, how to know if you're ready for ABM, 3 types of ABM to fit your resources and needs, their pros and cons, and pitfalls to avoid during implementing an ABM program. Casper's ABM webinar we discuss can be accessed at this link: https://www.youtube.com/watch?v=FRlnxtISLHg 2021-10-2732 min

Marketing CornerEpisode 13: Keeping SharpIn this episode, Jen and Casper cover the methods we use to keep our marketing skills sharp. We'll also share what specific resources we rely on to stay up to date on all things marketing.2021-10-0626 min

Marketing CornerEpisode 12: Stakeholder Management in MarketingIn this episode, Jen and Casper discuss how to ensure you're not only aligned with your team, but also the wider business so everyone is on the same page. We'll cover the importance of wish lists, how letting visionaries do what they do best can make your life easier, and how knowing your KPIs can help keep you focussed. As a bonus, we also throw in some tips for non-marketers on the best way to provide feedback to marketers on marketing initiatives.2021-09-2225 min

Marketing CornerEpisode 11: KPIs to Measure Marketing PerformanceIn this episode, Jen and Casper cover KPIs that every marketing team should use to measure their performance and overall business impact. Topics include aligning Marketing KPIs with overall company goals, using a reverse calculation to establish metrics that are both achievable and aligned with business objectives, and how to measure marketing-sourced weighted pipeline.2021-09-1528 min

Marketing CornerEpisode 10: Your Marketing Org ChartIn this episode, Casper and Jen discuss how they structure their marketing teams, from early stage startup to more established scale-up. How do we separate tasks and decide what positions we need to hire? What happens when you start off as a generalist but the team grows to the point where you need specialists? We cover our own experiences in these very situations, and the steps we took to work our way from marketing generalists to marketing specialists to marketing leaders.2021-08-1926 min

Marketing CornerEpisode 9: B2B Facebook TargetingIn this episode, Casper and Jen work to dispel the belief that you can't do effective B2B targeting on Facebook. We cover strategies we use in our day-to-day, such as reframing the awareness funnel, audience segmentation, lead gen form parameters, layered lookalikes, video retargeting, split testing and more (taking into account the tracking changes we covered in episode 8) to be more effective with our B2B Facebook targeting.2021-08-1128 min

Marketing CornerEpisode 8: Track To The FutureIn this episode, Casper and Jen discuss the recent changes to tracking, from ITP to iOS 14. What exactly are these changes and how will they impact the future of B2B marketing? Most importantly, we'll also cover what B2B marketers can do to overcome these changes. DISCLAIMER: Neither Casper, nor Jen, are cookie tracking experts! What we share in this episode is purely based on our understanding of the changes and what we're seeing in the market. Please don't sue us.2021-08-0421 min

Marketing CornerEpisode 7: KISS The Buyer's Journey (Keep It Simple, Stupid)In this episode, Casper and Jen discuss the importance of understanding and simplifying the buyer journey from lead to won customer. We cover ways to break down silos with Sales in order to map out the buyer journey, helping to identify leaks and opportunities for reactivation. We'll also discuss how implementing a proactive approach with Sales (as opposed to a responsive approach) can help remove obstacles and get more "yups" rather than "waits" from prospects. The Harvard Business Review study Jen mentions can be found here: https://hbr.org/2017/03/the-new-sales-imperative 2021-07-2823 min

Marketing CornerEpisode 6: MarTech Stack 101Another listener request! In this episode, Casper and Jen cover that all important question: What should every MarTech stack include? We'll break down what tools we use across all major stages of the funnel: 1. attract 2. engage 3. analyze & optimize and separate the "must haves" from the "nice to haves". The MarTech7000 slide that Jen mentions can be accessed here: https://cdn.chiefmartec.com/wp-content/uploads/2020/04/martech-landscape-2020-martech5000-slide.jpg 2021-07-2129 min

Marketing CornerEpisode 5: Targeting Specific ICPs: Do's and Don'tsOur first listener request! In this episode, Casper and Jen cover how to identify your ICP (ideal customer profile), as well as the all-important differentiation between ICP and buyer persona. We'll also cover how to attract your ICP via your buyer personas (hint hint: content is king), and finish up with a discussion on best ways to target those ICPs on any budget. As a special bonus, Jen also shares with listeners her very "on brand" dream. You don't wanna miss it.2021-07-1431 min

Marketing CornerEpisode 4: Marketing During CoronaIn this episode, Casper and Jen cover how marketing will look post-covid. How will Marketers need to adapt to the "new normal" of a hyper-digitalized, hybrid remote working world? How can we overcome tracking challenges, build brand loyalty, and make sure you capitalize on the trust you built during the crisis to carry your brand forward? The McKinsey report Jen mentions can be accessed here: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/reimagining-marketing-in-the-next-normal#2021-07-0724 min

Marketing CornerEpisode 3: Attribution: Marketing's Pandora's BoxIn this episode, Jen and Casper discuss different attribution modelling, their benefits and their pitfalls. How can you use your attribution data intelligently to optimize efforts without drowning in data? What is the perfect attribution model and will we ever achieve it? Update: since recording this episode, at Dixa we implemented a W-shape attribution model where we give a majority of our attribution to first, middle and last touches. 2021-06-3020 min

Marketing CornerEpisode 2: Leads Ads vs BrandingIn this episode, Jen and Casper discuss the differences between lead ads and branding, how many resources should go into each, and how important they are in the overall marketing and sales cycles. The Binet & Field report Casper mentions can be found here: https://ipa.co.uk/news/binet-and-field-outline-key-formulas-for-brand-building-in-context 2021-06-2223 min

CMO After Hours - Et podcast om marketingCasper Rouchmann - United FintechEpisode 22: En lummer fredag aften har vi haft fint besøg af en levende legende indenfor B2B-markedsføring - nemlig selveste Casper Rouchmann. Casper er Head of Marketing hos det nystartede United Fintech, hvor han netop nu er i gang med at sætte de første spadestik til hvad vi er sikre på nok skal blive en RIGTIG spændende forretning. Go' fornøjelse!2021-06-2155 min

Marketing CornerEpisode 1: Review Sites: The Good, The Bad, The UglyCasper and Jen kick off their podcasting debut covering the topic of review sites. Are they worth the money? What is the best way to use them? Which providers would they recommend and why? 2021-06-1520 min