Shows
Wellness Business AcademyThe Right Way To Use Email Marketing In Your Practice - Ep 60Have you ever thought about email marketing and how to best use it in your natural health practice? If not, this is the episode for you!From bringing in new potential clients, nurturing your leads, selling your programs and getting clients on the books, there are so many ways to use email marketing to boost your practice.In today's episode Cass interviews a leading email marketing expert from the UK, Kirsty Bartholomew. They share industry insights and simple tips to help you make the most of email marketing in your practice.2025-02-0421 minWellness Business Academy#29: Elevate Your Impact: The Empowered Marketing WaySummaryIn this episode, Cassandra Duffill discusses the concept of empowered marketing and how it can revolutionize the way entrepreneurs market their businesses. She emphasizes the importance of respecting the audience, sharing authentic stories, and providing value-driven content. By adopting empowered marketing, entrepreneurs can build genuine connections with their audience and create a positive client relationship. Cassandra also highlights the need to avoid traditional marketing tactics that rely on manipulation and inauthenticity. Implementing empowered marketing strategies can lead to deeper connections, increased trust, and ultimately, business success.TakeawaysEmpowered marketing is a revolutionary approach to...2024-03-2621 minWellness Business Academy#17: Simple mindset shifts you can make, to bring in abundance in 2024In this episode, Cass discusses the top mindset shifts needed to create an abundant business as a practitioner, healer, or helper. She emphasizes the importance of understanding the energetic flow of money and being open to both its influx and outflow. Cassandra also highlights the significance of pricing services based on value rather than discounting. She encourages listeners to step into the CEO mindset and make rational decisions for long-term growth. Additionally, she emphasizes the need for seeking help and taking calculated risks to propel business forward.TakeawaysUnderstand that money is an energetic...2024-01-0216 minWellness Business Academy#15: 10 Ways To Get New Leads Right NowIn this episode, Cassandra Duffill shares 10 ways to generate new leads for your business. She emphasizes the importance of lead generation for revenue growth and highlights the need for planning and strategy. The chapters cover various methods, including utilizing social media, guesting on podcasts and in groups, creating new lead magnets, leveraging PR and awards, attending networking events, participating in seminars and expos, providing free value, utilizing referrals, optimizing Google My Business, and running competitions.TakeawaysLead generation is crucial for revenue growth in business.Planning and strategy are essential for effective lead generation...2023-12-1915 minWellness Business Academy#14: Why your marketing isn't working and how to fix itIn this episode, Cassandra Duffill discusses why marketing may not be working for natural health practitioners and provides solutions to fix it. The main themes covered include lack of clarity, content mistakes, selling solutions, the secret sauce, and consistency. We emphasise the importance of understanding your ideal client, their problem, and the solution you offer. This episode also highlights the need for a balanced content strategy that includes entertainment and educational elements. Consistency in executing a marketing plan is emphasized as a key factor in achieving results. Taking action and implementing these strategies can lea...2023-12-1227 min