Shows
WellRising with Cassandra DuffillWhat Happens When You Hide Parts of Yourself in Business: Ep 87How much of you are you really bringing to your business?In this episode, Cass explores a question so many practitioners, coaches, and healers quietly wrestle with:What happens when you hide parts of yourself in order to look “professional”?From intuition and spirituality, to energy work and innate knowing, many business owners downplay their gifts. But what if hiding your “woo” is actually the very thing blocking your growth?In this candid, grounded conversation, Cass unpacks the real cost of playing small; from att...
2026-01-2716 min
Spirit Wisdom with CassandraThe Illusion Is Shattering | Archangel Message on the False Matrix & New Earth>> Full Video on Youtube - https://www.youtube.com/@cassduffill In this episode, Cassandra shares a spontaneous download received from the Archangels and Higher Realms about the current global energetic shifts.Topics in this episode:• The Schumann Resonance & the incoming frequency waves• How the false matrix is dissolving and what that means for humanity• The illusion of chaos and why change can feel unsettling but is divine in nature• Guidance on financial, energetic, and physical preparation for the transition• Angelic reassurance about safety, sovereignty, and the rise of the New Golden...
2026-01-2236 minWellRising with Cassandra DuffillHow to Hold More Without Burning Out: Ep 87You don’t need to hustle harder to expand, you just need to increase your capacity to hold more.In this episode, Cassandra dives deep into what’s really behind burnout and why every big leap in business can trigger exhaustion, crashes, or those post-success “hangovers” that leave you drained and doubting everything.You’ll learn how your nervous system is actually the container for your abundance, and how trying to grow from dysregulation leads to sabotage, resentment, and resistance.Cass shares her personal journey with business burnout, what it taught her about...
2026-01-2020 minWellRising with Cassandra DuffillThe Next Evolution of Our Journey - WellRising: Ep 86It’s time for a new chapter - and a new name!In this short chat style episode, Cass shares the story behind the evolution from The Wellness Business Academy to WellRising - what inspired the change, what it really means to “rise well,” and how this next phase will serve you even more deeply in business and life.You’ll hear how the podcast (and the mission behind it) is expandin, and why this is going to help you grow your business even better!WellRising is where grounded strategy meets energy...
2026-01-2014 minWellRising with Cassandra DuffillWhy Alignment Is the New Strategy: Ep 85For years, we’ve been told to “follow the strategy.” Funnels. Blueprints. Algorithms. Hustle harder. But what if that’s exactly what’s been holding you back?In this episode, Cass flips the old paradigm on its head and dives deep into why alignment, not just strategy, is the real secret to sustainable success.She shares how chasing strategy-first approaches can disconnect you from your energy, your purpose, and your joy… and what happens when you finally build a business that feels as good as it looks.You’ll hear how Cass restructured her entire busi...
2026-01-1428 minWellRising with Cassandra DuffillThe Business Model That’s Going To Save Your Sanity: Ep 84If your business feels more like a hamster wheel than a path to freedom, this episode is your permission slip to change everything.You didn’t start your business to burn out, drown in client load, or resent your calendar. You started it to help people, make an impact, and create freedom - so why does it feel like you’re constantly pushing water uphill?In this episode, Cass pulls back the curtain on the business model that will finally help you step off the treadmill, and into a flow that gives you space, sustainability, and s...
2026-01-0723 minWellRising with Cassandra DuffillThe Next Chapter: Letting Go, Realigning & Evolving Your Business for 2026: Ep 83In this reflection-style episode, Cassandra Duffill gets real, raw, and radically honest about what’s changing in her business, and why you might want to make some changes too.As she transitions from The Wellness Business Academy Podcast into a new chapter that blends soul and strategy, Cassandra shares the lessons she’s learned through evolution, burnout, and realignment; and how you can use those same insights to step into your next level of purpose, ease, and alignment in 2026.If you’ve been feeling stuck, uninspired, or out of love with your business, this e...
2026-01-0120 minWellRising with Cassandra DuffillStart With What You Know & Grow Into What You Need (Repeat!):Ep 82In this empowering episode, Cass Duffill busts one of the biggest myths in business: that you need everything “figured out” before you start.She shares why perfectionism is the dream killer of momentum and how real growth comes from starting where you are, taking imperfect action, and allowing your business to evolve as you do.Cass walks through the practical steps to simplify your business plan into one page, stop over-certifying, release offers that drain you, and pivot with power. If you’ve been stuck waiting for the “right time,” this episode is your permi...
2025-12-2119 minWellRising with Cassandra DuffillMindset, Momentum & Money Blocks: How to Build Your Business on Solid Ground: Ep 81Are you feeling stuck, stressed, or like your business success always feels just out of reach? In this powerful episode, Cass Duffill breaks down the truth about mindset - what it is, what it isn’t, and how it directly shapes your business outcomes.Cass shares real stories from her clinic days, client experiences, and her own transformation from scarcity-driven hustle to abundant alignment. You’ll learn how to identify the hidden mindset patterns sabotaging your progress, and practical ways to shift into flow, ease, and abundance.She also gives a sneak peek into her upco...
2025-12-1827 minSpirit Wisdom with CassandraAshtar - Archangel Michael - Zarahne Collective: Ep 8This episode is a channeled transmission for those who know they’re here for more than just “getting through” these times.Building on the previous conversation about Australia’s social media changes and Digital ID, I open to guidance from Archangel Michael, Archangel Sandalphon, Metatron, Commander Ashtar and the Zarahne Collective, along with Andromedan and Lyran beings, to share a higher perspective on what we’re living through.We explore:✨ Why what’s happening is just another step and how not to lose hope✨ How galactic support is drawing closer as Earth’s frequency rises
2025-11-2019 minWellRising with Cassandra DuffillSacrificing Your Life to Your Business? It’s Time to Stop: Ep 80If you’ve ever reached the end of the year and secretly opened Seek to look for a “normal job,” this episode is for you.In this week’s episode, I’m having a very honest conversation about what happens when your business starts running you instead of you running it. We’ll talk about burnout, “shoulds,” misaligned offers, leaky boundaries, and why so many practitioners and soul-led entrepreneurs quietly resent the businesses they’ve built.Most importantly, we’ll look at how to change it.This is a practical, no-fluff...
2025-11-2040 minSpirit Wisdom with CassandraAustralia’s Social Media Ban, Digital ID & The Bigger Spiritual Picture: Ep 7In this episode, we are unpacking what’s really happening with Australia’s new social media restrictions coming into effect on 10 December 2025 – and how it's an undercover steo toward the Digital ID.As the ascension process ramps up, and with the other side hitting back harder still, we ask Spirit to look at the bigger picture of ascension, control structures and where this all sits in humanity’s timeline.Inside this episode, we explore:✨ The upcoming social media bans in Australia and age verification requirements✨ How government-issued ID and Digital ID are being po...
2025-11-2021 minWellRising with Cassandra DuffillHow to Sail Through the Social Media Ban (+ Life & Business Update): Ep 79Big changes are coming—and I'm not just talking about the social media ban.In this episode, I'm pulling back the curtain on what's been happening behind the scenes, the massive shift coming to Australian social media on December 10th, and what I'm doing differently in 2026.Here's what we're covering:✨ A candid life and business update - what's been working, what I'm letting go of, and why I'm making some big changes✨ The Australian social media ban: What's actually happening on Dec 10, who it affects, and what it rea...
2025-11-1340 minWellRising with Cassandra DuffillWhy Your Marketing Feels So Hard (and how to fix it) - Ep 78Does marketing feel like a never-ending uphill battle?You're not alone—and honestly, I get it. I hate marketing too.In this episode, I'm pulling back the curtain on why your marketing feels so exhausting, overwhelming, and misaligned—and what you can do about it.Here's what we're covering:✨ The consistency trap that's burning you out (and why you don't need to post every day on every platform)✨ Why trying to appeal to everyone is making your business invisible✨ The problem with using someone el...
2025-10-2929 minWellRising with Cassandra DuffillCreate Offers That Actually Sell - Ep 77Ever poured your heart into creating an offer... only to have it completely flop? You're not alone. If you've ever felt that gut-punch of launching something you loved and hearing crickets, this episode is for you.I'm breaking down exactly why offers don't sell in wellness businesses—and more importantly, how to fix it. We're talking about the real reasons practitioners struggle with sales (hint: it's not just about being "bad at selling"), and I'm sharing a framework that will completely shift how you think about making offers.You'll discover:Why most wellness practitioners ar...
2025-10-2319 minWellRising with Cassandra DuffillIs Your Business Model Keeping You Stuck? Ep 76Ever feel like you're working harder and harder, but not getting anywhere?In this raw, honest episode, I'm pulling back the curtain on the hidden trap that's keeping most practitioners stuck in a cycle of burnout and limited income.Warning: This episode might challenge everything you've been told about building your practice.What you'll discover:The surprising truth about your current business modelWhy "passion" isn't enough to build a thriving practiceMy personal rock-bottom moment that changed everythingNot just another business strategy podcast...
2025-10-1325 minWellRising with Cassandra DuffillThe Follow-Up Strategy That Converts 40% More Clients - Ep 75Are you one of those practitioners who thinks follow-up is "pushy"? Your competitors think the same thing... and that's exactly why this strategy works.Most practitioners give up after one follow-up attempt (if they even do that). Meanwhile, industry data shows that 60-70% of conversions in natural health practices happen AFTER the initial discovery call. If you're not following up systematically, you're literally leaving money on the table.In this episode, I'm sharing the exact 4-step follow-up system I used in my practice to convert 40% more discovery calls into paying clients. You'll discover...
2025-09-1633 minWellRising with Cassandra DuffillYour Ideal Clients Aren't On Social Media (and what to do instead) - Ep 74Your Ideal Clients Aren't on Social Media (And What to Do Instead)You're posting daily. Creating reels. Following trends. Spending hours on content creation. But your phone still isn't ringing with new client bookings.Sound familiar?In this eye-opening episode, I'm sharing the uncomfortable truth that's going to change how you think about marketing your practice forever. Spoiler alert: those 5.24 billion people on social media? They're not looking for practitioners like you.🔥 What You'll Discover:The shocking reality about where your ideal clients act...
2025-09-0823 minWellRising with Cassandra DuffillBONUS: September Business Energy Reading - Unstuck Energy & Soul Mission ActivationIn this special episode, I'm sharing something different - a business energy reading for September 2025. As both a business strategist and intuitive mentor, I blend practical strategy with channeled guidance to help you navigate your entrepreneurial journey.This month brings powerful "unstuck" energy - if you've been struggling with sticky situations or feeling blocked, September is when things start to flow like being on a water ride, doors opening and opportunities appearing.What we explore:• The energy of self-love and balance for exhausted entrepreneurs• Why it's time to step into your soul...
2025-09-0527 minWellRising with Cassandra DuffillThe 6 Pillars of Practice Success (That Most Practitioners Miss) - Ep 73Are you working hard in your practice but not seeing the success you deserve? You're not alone.In this game-changing episode, Cass reveals the six essential pillars that separate thriving practices from struggling ones. These aren't just theory - they're the exact strategies she's used to build her own successful practice and help hundreds of practitioners transform their businesses.What You'll Discover:The two critical questions every practitioner must answer before they can achieve real success (most can't answer the second one)Why having a "plan" isn't enough - and the specific...
2025-09-0430 minSpirit Wisdom with CassandraActivate the Divine Feminine Blueprint - 2025 Energy Update | Spirit Wisdom with Cassandra2025 is bringing in a massive shift. The divine feminine is rising, and it's time to remember how to build and create from flow, intuition and alignment rather than force.We're living on a planet of duality and we all carry both masculine and feminine energies within us. But here's what I'm seeing - so many of us are burning, feeling dissatisfied with life and longing for something more. In part this is due to operating to heavily from masculine energy. The constant doing, pushing, forcing, hustling. It's exhausting, and it's not sustainable.In this video...
2025-09-0316 minSpirit Wisdom with CassandraFinding Unity in Division: A Spiritual Perspective on Current Events ~ The Pendulum SwingsToday we need to talk about breaking ancestral patterns, why it's happening now and the times of social change we're in. There is a middle path, we don't have to stand on a devisive side. The middle path to healing is through understanding, purpose and grace.In this heart-centered discussion, I explore the deeper spiritual lessons behind recent events like the March for Australia, and similar events around the world. Rather than taking sides, we examine how division serves a purpose in our collective healing journey and how we it is part of breaking generational patterns that k...
2025-09-0337 minSpirit Wisdom with CassandraFrom Childhood Visions to Archangel Michael: An Awakening Decades In The Making | Spirit WisdomIn this video, I'm sharing my spiritual awakening story, from those early childhood visions and vivid dreams, to decades of pushing my intuitive abilities aside, to the life-changing moment when I connected with Archangel Michael and finally understood why I was given these gifts.I've been having spiritual experiences since I was a child - seeing relatives who had passed, receiving guidance, sensing things others couldn't. But for most of my adult life, I buried these gifts to focus on building credibility as a naturopath and business strategist.Everything started to change in 2019 and, after...
2025-09-0316 minSpirit Wisdom with CassandraWelcome to Spirit Wisdom with Cassandra | Channel, Ascended Masters, Archangels | Ashtar | ZahraneReady to receive direct guidance from Ascended Masters and Archangels for your spiritual evolution? You've found your sacred space! I'm Cassandra, and I channel the Zarahne Collective - a unified group of higher dimensional beings including Ascended Masters and Archangels who are here to support your journey.What you'll discover on Spirit Wisdom:• Direct channeled messages from Ascended Masters and Archangels• Guidance for navigating your spiritual ascension process• Insights for aligning with your soul mission and life purpose• Medical mediumship wisdom for healing and transformation• Higher dimensional perspectives on life's challenges...
2025-09-0317 minSpirit Wisdom with CassandraSeptember Energetic Update ~ Step Into Your Soul Mission | Spirit Wisdom with CassandraSeptember marks a profound shift where souls worldwide are stepping into their gifts and can no longer ignore their calling. What's starting now is a process that will continue for the next 6-12 months.This month's energy supports manifesting what you've kept hidden and fully embodying every aspect of who you are. Together, we explore the Ring of Fire activations, galactic transmissions from Commander Ashtar, angelic guidance from Archangel Sandalphon, and the Healing Merkabah technique for energetic upgrades.Join me as we break ancestral patterns, activate our soul missions, and anchor our highest t...
2025-09-0356 minWellRising with Cassandra DuffillIs Your Website Sabotaging Your Practice? - Ep 72Is Your Website Sabotaging Your Success?Your website looks professional. You might have even paid thousands for it. But your phone still isn't ringing.If people are visiting your site but not booking consultations, your website might be working against you in ways you haven't even realized.In this episode, I'm breaking down the five biggest ways practitioner websites sabotage success - including the content trap that's actually repelling your ideal clients.What you'll learn:• Why "trying to help everyone" messaging connects with no one
2025-08-1330 minWellRising with Cassandra DuffillWhy Your Modalities Don't Matter (And What Does): Ep 71Are you leading with your certifications and wondering why potential clients aren't converting? In this episode, Cass reveals why focusing on your modalities and qualifications is actually repelling your ideal clients, and shares the easy to activate framework that successful practitioners use to stand out in a crowded market.What You'll Learn:• Why leading with certifications makes you sound like everyone else• The difference between practitioner language and human language• How to rewrite your messaging to focus on client outcomesQuote to Remember:"Your certifications matter - they g...
2025-07-2716 minWellRising with Cassandra DuffillYour Legally Healthy Practice - Ep 70Ready to transform your practice with proper legal protection? In this power-packed episode, I'm joined by legal expert Chantel Ryan to demystify the essential legal foundations every wellness practitioner needs. Whether you're just starting or scaling your practice, this episode is your roadmap to legal confidence.KEY TAKEAWAYS• The crucial legal documents every practitioner needs (and why they matter)• How to protect your practice with proper privacy policies and terms of sale• Why "no refunds" policies don't work (and what to do instead)• The truth about using AI for legal documents• Sm...
2025-04-2324 minWellRising with Cassandra DuffillStruggling to market yourself with confidence? Try these 5 tips - Ep 69Struggling to market yourself with confidence? Try these 5 tips!Are you a wellness practitioner who knows you're great at what you do, but struggles to market yourself confidently? In this episode, Cass shares 5 simple but powerful tips to help you show up authentically in your marketing without overwhelm.What you'll learn:✓ Why one powerful story matters more than hundreds of mediocre ones✓ How to leverage your existing expertise in your marketing✓ A simple content framework anyone can follow✓ The secret to using your natural strengths in marketing✓ Ho...
2025-04-1519 minWellRising with Cassandra DuffillBurn Out Proof Your Nervous System - Ep 68In this episode, Cass Duffill sits down with nervous system expert Nicole Gomez to explore why regulating your nervous system is essential for avoiding burnout—especially for entrepreneurs and practitioners. They discuss how childhood imprints shape our stress responses, the key signs of burnout, and a three-step process to rewire the nervous system. Nicole shares why grief is a critical step in healing and how processing emotions can transform your business, relationships, and self-worth.Key Takeaways:...
2025-04-0826 minWellRising with Cassandra Duffill5 Strategies to Unlock Your Practice Potential - Ep 67Transform your practice from plateau to thriving with five innovative strategies designed specifically for natural health practitioners. In this power-packed episode, Cass Duffill shares her proven framework for creating sustainable practice growth without the burnout. Whether you're stuck at an income ceiling or ready to scale smartly, these strategies will revolutionize how you think about practice building.What You'll Learn:• The Lighthouse Method: Position yourself as the obvious choice• The Energy Economy Principle: Optimize your practice for sustainable growth• The Magnetic Momentum Strategy: Create natural practice growth
2025-04-0115 minWellRising with Cassandra DuffillFeng Shui For An Abundant Practice - Ep 66Discover how ancient Feng Shui principles can transform your practice space into a magnet for abundance and client success!In this practical episode, Feng Shui expert Lorraine Lewis shares actionable strategies to optimize your clinic's energy flow and create an environment that supports both practitioner wellbeing and client transformation.We also discuss ways to preserve and improve your energy, so your consults aren't so draining. Plus we delve into the year of the wood snake and what that means for us as practitioners.An exciting conversation you don't want to miss!
2025-03-2526 minWellRising with Cassandra DuffillWhy your services aren't selling and how to fix it - Ep 65Are your natural health services not converting as well as you'd like? In this episode, we dive deep into the three core reasons why many practitioners struggle with sales, and more importantly, exactly how to fix them. Whether you're just starting out or looking to increase your conversion rates, this episode provides actionable strategies to transform your service sales.What You'll Learn:• The three major roadblocks preventing your services from selling• How to structure your offers for maximum appeal• Keys to communicating value effectively• Creating a systematic approach t...
2025-03-1919 minWellRising with Cassandra DuffillGrow your audience with Facebook ads - Ep 64Struggling to attract consistent clients to your natural health practice? Discover why Facebook ads might be the missing piece in your client attraction puzzle!In this eye-opening episode, host Cass Duffill sits down with Facebook ads expert Katie Colella to unlock the secrets that most wellness practitioners miss when it comes to Facebook advertising.You'll discover:• The unexpected journey that turned Katie into a Facebook ads expert (and what it means for your success)• Why most practitioners fail with Facebook ads (and how to avoid these costly mistakes)• The "holistic market...
2025-03-0430 minWellRising with Cassandra DuffillNiche can be your golden ticket - how it exploded one practitioners business... in a great way! Ep 62In this engaging conversation, Sammy Barnett shares her unique journey from a nutrition practitioner to an entertainer and educator, focusing on children's health and wellness. She discusses the challenges she faced in her early career, her transition to creating fun and educational workshops, and the importance of personal branding. Sammy emphasizes the significance of resilience, action, and following one's passion, while also hinting at her upcoming book that chronicles her experiences with anxiety and personal growth.Chapters00:00 Introduction and Setting the Stage00:09 Sammy's Journey into Nutrition02:55 Transitioning from Clinic to Entertainment07:19 I...
2025-02-2729 minWellRising with Cassandra DuffillBuilding Your Dream Practice - Your Consistent Client Formula in 2025 - Ep 61Magnetic Client Attraction: Building Your Dream Wellness PracticeEver wondered why some wellness practitioners have a waitlist of dream clients while others struggle to fill their books? In this game-changing episode, Cass Duffill pulls back the curtain on what really works in client attraction for modern wellness practices.Whether you're just starting out or looking to level up your practice, this episode is your roadmap to:Understand what today's wellness clients REALLY want (hint: it's not what you think!)Break free from the "consultation treadmill"Creating magnetic marketing that feels authentic to...
2025-02-1826 minWellRising with Cassandra DuffillThe Right Way To Use Email Marketing In Your Practice - Ep 60Have you ever thought about email marketing and how to best use it in your natural health practice? If not, this is the episode for you!From bringing in new potential clients, nurturing your leads, selling your programs and getting clients on the books, there are so many ways to use email marketing to boost your practice.In today's episode Cass interviews a leading email marketing expert from the UK, Kirsty Bartholomew. They share industry insights and simple tips to help you make the most of email marketing in your practice.
2025-02-0421 minWellRising with Cassandra DuffillThe Top 3 Marketing Mistakes Wellness Practitioners Make (and how to avoid them!) - Ep 59Are you a natural health & wellness practitioner struggling to get traction from your marketing? In this value-packed episode, naturopath & practitioner mentor Cass Duffill, reveals the three most common marketing mistakes that could be holding your practice back. By addressing these common pitfalls, practitioners can create a more effective marketing strategy that attracts clients and showcases their unique value.Learn practical, easy to implement solutions that have helped countless practitioners transform their marketing & grow their practice, without compromising their integrity.What You'll Learn: Why marketing to everyone actually attracts no one How to sto...
2025-01-2113 minWellRising with Cassandra DuffillTech & Systems - Streamline & Optimise For Success - Ep 58In today's episode I introduce you all to a friend from the UK, Tara LilyMcDaid-Sly. Tara specializes in helping entrepreneurs, particularly those online or with an element of their business or marketing online, to optimise and streamline using tech and systems.We discuss the different ways beyond practice management software, that you can make your business more efficient and easier to run, with simple tech and systems. You'll also learn some easy but impactful tips about optimizing your website home page, how to set up a business hub and SOP's, and how you can use funnels to ge...
2025-01-1425 minWellRising with Cassandra DuffillHow To Ensure Your Practice Thrives - Ep 57In this episode, Cass Duffill discusses the common challenges faced by health practices and offers strategies to ensure their success. She emphasizes the importance of having a clear business strategy, effective marketing, strong personal branding, financial management, and client retention. Cass also highlights the need for practitioners to embrace change and differentiate themselves in a competitive market. By focusing on these key areas, health practitioners can create thriving practices that stand the test of time.Chapters00:00 Introduction to Health Practice Success01:24 Understanding the Challenges of Health Practices04:24 The Importance of a C...
2025-01-0719 minWellRising with Cassandra DuffillFrom Burnout To Breakthrough - Ep. 56In this episode, Cass Duffill shares her personal journey from experiencing severe burnout to transforming her wellness practice into a thriving business. She discusses the challenges she faced, the importance of self-healing, and the strategies she implemented to create a sustainable work-life balance. Cass emphasizes the significance of simplifying business offerings, establishing boundaries, and the value of community support for practitioners. She concludes with insights on building a practice that aligns with personal values and goals, encouraging listeners to embrace their unique paths in the wellness industry.Chapters00:00 Introduction to Cass's Journey02:00 From B...
2025-01-0123 minWellRising with Cassandra DuffillBONUS EPISODE: 8 Ways To Bring More Clients In Before ChristmasIn this conversation, Cass Duffill discusses effective strategies for service-based businesses to maximize client engagement and revenue through year-end offers. She emphasizes the importance of not giving up as the year closes, and shares actionable marketing strategies, creative promotions, and ways to build client relationships. The conversation highlights the significance of utilizing email marketing, leveraging all marketing channels, and creating holiday-themed initiatives to attract clients and boost sales before the holiday season.TakeawaysDon't give up; you're closer to your goals than you think!Email marketing is crucial; treat your list as gold.Utilize all marketing...
2024-11-1508 minWellRising with Cassandra DuffillTaking A Break - New Content Coming Soon!After an amazing first year of the podcast, I'm taking a short break while we record the next batch of content.While I'm on break you can come and connect with me in my Facebook Group . Or find me on socials under Cass Duffill Strategist.See you soon with a new batch of amazing episodes!Cass xLet's Chat - Send an instant message now Free Resource: Attract Amazing Clients Join the FREE GROUP - Wellness B...
2024-10-2002 minWellRising with Cassandra Duffill#53: Magnetize Clients With Standout MarketingIn this episode, we discuss how to create standout marketing in a cluttered online space. She emphasizes the importance of understanding your ideal client and crafting a compelling value proposition. She also highlights the significance of using various marketing tactics, such as content marketing, social proof, and email marketing. Additionally, she suggests networking, community building, and collaborating as effective strategies for creating standout marketing. Cass also encourages the use of technology and tools to streamline marketing efforts. Overall, the episode provides actionable tactics for attracting and retaining clients through standout marketing.TakeawaysUnderstand your ideal client...
2024-09-1011 minWellRising with Cassandra Duffill#52: Beyond Social Media: Why Your Posts Are Not EnoughIn this episode, we discuss the limitations of relying solely on social media for marketing and offers alternative strategies to attract clients. We highlight the constantly changing algorithms and oversaturation of social media platforms as major challenges. We talk about how diversifying content and focusing on options other than social media is the key you need to build a loyal client base online.The episode concludes with some actionable takeaways and metrics to track your marketing effectiveness.Chapters00:00 Introduction and Background03:30 The Limitations of Relying Solely on Social Media fo...
2024-09-0313 minWellRising with Cassandra Duffill#51: Consistency Killers & How To Combat ThemIn this episode we discuss the importance of consistency in marketing and identifies common barriers that prevent entrepreneurs from being consistent. We emphasize that consistency is not just about frequency, but also about maintaining quality, alignment with brand values, and messaging. Consistency builds trust, strengthens brand identity, and improves audience engagement. The barriers to consistency include a lack of clear goals, overwhelm and burnout, procrastination and distractions, inconsistent messaging, and a lack of systems and processes. We talk about strategies to overcome these barriers:- why you need to set goals and how...
2024-08-2719 minWellRising with Cassandra Duffill#50: Sales-y Free Sales - Connect & ConvertIn this episode, Cass Duffill discusses the importance of sales for business growth and shares strategies for making sales in an authentic and non-salesy way. She emphasizes the need to genuinely solve the problems of ideal clients and to approach sales from a transformational mindset. Cass also highlights the importance of connection, authentic communication, and transparency in the sales process. She provides tips for conducting effective discovery calls and converting potential clients without being pushy or manipulative.TakeawaysSales are essential for business growth and profitability.Sales can be made in an authentic and...
2024-08-2014 minWellRising with Cassandra Duffill#49: Easy Audience Growth StrategiesIn this conversation, Cass Duffill discusses strategies to grow an audience online. She emphasizes the importance of having a varied strategy and being present on multiple platforms. Consistency and reliability in marketing efforts are key to achieving long-term results. Collaborating with others and diversifying content are effective ways to engage and attract new audience members. Lead magnets and high-quality content play a crucial role in building an audience. Personal branding and storytelling help establish a connection with the audience. Engaging with the audience and focusing on a specific niche are also important. Lastly, borrowing other people's audiences can fast-track...
2024-08-1313 minWellRising with Cassandra Duffill#48: Keys to Client RetentionIn this episode, Cass Duffill discusses the importance of client retention and provides 13 strategies to improve it. She emphasizes the need to attract the right clients, deliver what they paid for and exceed their expectations, and tailor solutions to their individual needs. Cass also highlights the significance of a quality onboarding process, mapping out the customer journey, and offering ongoing support. She encourages engaging clients in the journey, keeping them motivated, and providing a quick turnaround for deliverables. These strategies aim to increase client retention and generate referrals.Chapters00:00 Introduction02:24 Strategies for Client Retention05:13...
2024-08-0715 minWellRising with Cassandra Duffill#47: Harmony Over Hustle - how to grow with easeIn this episode, Cass Duffill discusses the concept of harmony over hustle and how to grow a business with ease. She emphasizes the importance of taking action and aligning with the goals for your business. Cass debunks the myth that success is the result of nonstop hustling and provides tips for finding the easiest path to success. These tips include streamlining your marketing, leveraging what is unique about you, using automation tools, setting strong boundaries, and delegating tasks. Cass also provides action steps for implementing these strategies.Chapters00:00 Introduction: Harmony Over Hustle02:40 Debunking the...
2024-07-3015 minWellRising with Cassandra Duffill#46: The Sticky Bits Of Being In BusinessIn this episode of Empowered Marketing Unleashed, Cass Duffill discusses the 'sticky bits' of business, the challenges and obstacles that entrepreneurs face. She shares her personal experiences and insights on topics such as standing out as a personal brand, emotional resilience, copyright and plagiarism, navigating finances, diversifying revenue, handling negative feedback, managing overwhelm, avoiding budget blowouts, standing for something, and contingency planning. Cass emphasizes the importance of getting help and support to overcome these challenges and grow your business.Chapters00:00 Standing Out as a Personal Brand05:01 Emotional Resilience: Making Rational Decisions08:28 Copyright and Plagiarism...
2024-07-2326 minWellRising with Cassandra Duffill#45: 4 Ways to Create Online Revenue StreamsIn this episode, Cass Duffill discusses four online revenue streams that can be used to increase sales and revenue in a business. The four revenue streams are high ticket offers, low ticket offers, memberships and subscriptions, and passive income. Cass provides insights and best practices for each revenue stream, emphasizing the importance of creating a meaningful experience for customers and delivering value. She also highlights the need for diversifying revenue streams to ensure long-term sustainability and growth.Chapters00:00 Introduction: The Importance of Sales and Revenue02:08 Chapter 1: High Ticket Offers07:24 Chapter 2: Low Ticket Offers11:02...
2024-07-1618 minWellRising with Cassandra Duffill#44: Success With Freebie FunnelsIn this episode, Cass Duffill discusses the importance of freebie funnels in growing your email list and boosting your visibility. She explains that freebie funnels are lead magnets that attract and nurture leads, ultimately turning them into clients. Cass provides tips on creating effective freebie funnels, such as offering something of value, delivering it in a way that suits your audience, and making it easy to understand and consume. She also emphasizes the importance of nurturing leads and building trust over time. Cass concludes by highlighting the various purposes of funnels, including lead generation, promoting offers, making sales, and...
2024-07-0919 minWellRising with Cassandra Duffill#43: Why You Need A Standout FrameworkIn this episode, Cass Duffill discusses the concept of a standout framework or a signature framework for online businesses. She explains that a signature framework is a repeatable and deliverable process that helps businesses get results for their clients. Cass emphasizes that a framework needs to have purpose and cannot be just a word or acronym thrown onto social media tiles. She provides examples of frameworks she has used in her own business and gives three steps to create a standout framework. Cass also highlights the benefits of having a framework, such as setting your business apart, attracting the...
2024-07-0215 minWellRising with Cassandra DuffillBonus Episode: The Elevation CodeIn this bonus episode, Cass Duffill discusses how entrepreneurs and business owners can overcome challenges and move their businesses forward. She emphasizes the importance of learning, implementing strategies, and getting results. Cass also highlights the value of having a cheer squad and being part of a supportive community. She introduces her mastermind program, the Elevation Code, which offers a blend of business, marketing, and sales education along with mentoring and community support. The episode concludes with an invitation to join the mastermind and a reminder to focus on passion, purpose, and long-term commitment to business growth....
2024-06-2518 minWellRising with Cassandra Duffill#42: Your Knowledge BubbleIn this episode, Cass Duffill discusses the concept of the 'knowledge bubble' and the importance of stepping outside of it to supercharge the growth of your business. She explains that while our personal knowledge and expertise are valuable, they can become constraints and limit our ability to innovate and scale. Cass emphasizes the need to seek external knowledge, guidance, and advice from experts who have already walked the path. She also highlights the importance of implementing the acquired knowledge and tracking the results. Ultimately, expanding our knowledge bubble allows us to make a bigger impact and create a...
2024-06-2516 minWellRising with Cassandra Duffill#41:Empowering Your Business Through Personal ChallengesIn this episode, Cass Duffill shares her personal journey of running a business while dealing with a chronic health issue. She emphasizes that personal challenges, such as managing a health condition, can actually become strengths in business. Cass provides tips on how to balance your business and health, including prioritizing self-care, creating a flexible schedule, delegating and automating tasks, and being honest about your needs and boundaries. She encourages entrepreneurs to integrate their personal experiences into their businesses and use them to provide unique insights and support for their clients.TakeawaysPersonal challenges can...
2024-06-1827 minWellRising with Cassandra Duffill#40: 5 Things You Don’t Need To Be SuccessfulIn this episode, Cass discusses five things that are not necessary for success in business. She debunks common misconceptions and provides advice on focusing on what really matters. We will cover the need to have a perfectly executed plan, why you must use toxic selling traits right now, how you need to be constantly present on social media and why you must have the most expensive tech platforms, while making sure you keep everyone happy...... or will we....?This episode will encourage you to prioritize your own goals and authenticity in order to achieve success on...
2024-06-1119 minWellRising with Cassandra Duffill#39: Attracting Clients When You Hate MarketingHate marketing? You're not alone! Today we explore actionable strategies and insights on how to attract clients in a way that feels true to you, and ways to market your business that you might even enjoy!TakeawaysMarketing activities that align with personal values and strengths to create an authentic and enjoyable marketing experience.Authentic storytelling and personal connection to build your heart-centred business.Quality over quantity is key in marketing, and consistency is crucial for seeing results from marketing activities.Chapters00:00 Struggling with Marketing Alignment07:40 Tailoring Marketing...
2024-06-0517 minWellRising with Cassandra Duffill#38: Let’s Reimagine Email MarketingIn this episode, Cass Duffill discusses reimagining email marketing, emphasizing authenticity, integrity, and value-driven communication. She addresses common concerns, best practices, and strategies for creating engaging and non-pushy email marketing campaigns.TakeawaysEmail marketing can be done with integrity and authenticity, focusing on building genuine connections and offering value to subscribers.The frequency of emails should strike a balance between staying top of mind and avoiding overwhelming subscribers.Personalization, storytelling, and value-driven content can make email marketing more engaging and less pushy.Open and click-through rates are important metrics to analyze and improve the...
2024-05-2820 minWellRising with Cassandra Duffill#37: 7 Ways To Move Beyond Social Media For Marketing ImpactIn this episode, Cass Duffill discusses seven ways to improve marketing for online businesses. She emphasizes the importance of understanding buyer behaviour and bridging the marketing gap. Consistency in content creation and a focus on driving traffic to websites are also key. Duffill advises entrepreneurs to have a visibility marketing strategy that includes multiple platforms and channels. Planning quarterly and executing monthly, as well as prioritizing website improvement, are essential. She also highlights the need to move away from relying solely on social media and to create a strong online presence.TakeawaysUnderstand the...
2024-05-2117 minWellRising with Cassandra Duffill#36: Struggling For Clients? Try this...In this episode, Cass Duffill discusses strategies for generating clients in a slow economy. She emphasizes the importance of aligning your offers with your core values and the needs of your ideal clients. She also highlights the power of storytelling in marketing and building genuine connections with your audience. Additionally, she suggests optimizing your online presence, utilizing client testimonials, and shifting from a competitive mindset to a collaborative one. Consistency in marketing efforts and regular reflection on your business are key to attracting more clients.TakeawaysAlign your offers with your core values and the needs...
2024-05-1424 minWellRising with Cassandra Duffill35: Magic or Strategy.. or both?!In this episode, Cass Duffill discusses her success strategy framework for growing a business. She emphasizes the importance of having a clear plan and strategy in place to achieve goals. She highlights six key steps to creating a successful business: goals and strategy, messaging and client clarity, audience building, offers, marketing, and lead generation. She emphasizes the need for consistent action and execution in each of these areas. Cass also emphasizes the importance of selling solutions and creating a business model that allows for scalability and growth.TakeawaysHaving a clear plan and strategy...
2024-05-0719 minWellRising with Cassandra Duffill34: Calls That Convert - The Art of Authentic Sales CallsIn this episode, Cass Duffill discusses how to have authentic discovery calls that convert in service-based businesses. She emphasizes the importance of being genuine, listening more than speaking, and putting the needs of potential clients first. Cass provides tips on creating a list of questions, offering ways to work with clients, and implementing a professional follow-up process. She also addresses the pricing dilemma and the importance of tracking leads and following up effectively.TakeawaysAuthentic discovery calls can be genuine and create a win-win for both the entrepreneur and the potential...
2024-04-3020 minWellRising with Cassandra Duffill33: Success Is Not LuckIn this episode we talk about what actually creates success. Building a business around your passion and strengths can lead to more success. It's important to consider your ideal work week and balance, as well as diversifying your income streams for stability and growth. Creating a dream team and seeking guidance from a mentor can also contribute to success. Developing an action plan and sticking to it with persistence and consistency is key. The success strategy is a living document that may require adjustments as you evolve and changeLet's Chat - Send an instant message now
2024-04-2313 minWellRising with Cassandra Duffill#32: Is Your Brand Stopping New Clients?In this episode, Cass Duffill discusses the importance of building a personal brand in 2024. She provides three simple steps to start building a personal brand that stands out and attracts the right clients. Cass emphasizes the need for authenticity and personal connection in building a personal brand.TakeawaysBuilding a personal brand is more important than ever in 2024.A personal brand should embody who you are, what you do, and why you do it.Showing your passion and purpose helps attract an audience that aligns with you.Consistency in branding and messaging is key t...
2024-04-1714 minWellRising with Cassandra Duffill#31: Aligned Clients On Repeat - 5 Simple StrategiesIn this conversation, Cass Duffill shares five strategies to build a profitable business with the right clients. She emphasizes the importance of messaging, lead generation, SEO, content creation, and authentic sales. These strategies can help business owners overcome the feast and famine cycle and achieve consistent results. Cass also highlights the need for regular review and revision of messaging, as well as the importance of creating content pillars and recycling content across platforms. She encourages business owners to embrace sales as a way to create a sustainable and successful business.TakeawaysTake the time...
2024-04-0917 minWellRising with Cassandra Duffill#30: Unlocking $10K Months With 3 Game-Changing StrategiesIn this episode, Cass Duffill shares three strategic moves that are generating 10K plus months for her clients. The first strategy is about having an optimized sales funnel, which involves capturing leads, warming them up, and building relationships. The second strategy is visibility marketing, which goes beyond social media and includes using multiple channels and platforms to reach the target audience. The third strategy is giving the audience what they want by understanding their needs and crafting offers that meet those needs. By implementing these strategies, entrepreneurs can increase their bottom line and drive their business towards 10K months...
2024-04-0217 minWellRising with Cassandra Duffill#29: Elevate Your Impact: The Empowered Marketing WaySummaryIn this episode, Cassandra Duffill discusses the concept of empowered marketing and how it can revolutionize the way entrepreneurs market their businesses. She emphasizes the importance of respecting the audience, sharing authentic stories, and providing value-driven content. By adopting empowered marketing, entrepreneurs can build genuine connections with their audience and create a positive client relationship. Cassandra also highlights the need to avoid traditional marketing tactics that rely on manipulation and inauthenticity. Implementing empowered marketing strategies can lead to deeper connections, increased trust, and ultimately, business success.TakeawaysEmpowered marketing is a revolutionary approach to...
2024-03-2621 minWellRising with Cassandra Duffill#28: How To Get Off The Feast & Famine Cycle - for good!In this episode, Cass Duffill discusses the feast and famine cycle that many entrepreneurs face in their businesses. She explains that the cycle occurs due to a reliance on a single source of income and inconsistency with marketing efforts. To combat this cycle, she suggests two solutions: consistent marketing and diversifying income streams. Cass provides tips on how to add new revenue streams, such as leveraging expertise and identifying complimentary offers. She also addresses mindset blocks and emphasizes the importance of starting small and overcoming tech and workload challenges. The episode concludes with a reminder...
2024-03-1921 minWellRising with Cassandra Duffill#27: 4 Simple Steps To An Abundant BusinessIn this episode, Cass Duffill discusses her framework and the steps to building an abundant business. She emphasizes the importance of understanding your ideal client and their needs, mapping out your offers to serve them, creating an abundance plan to bridge the revenue gap, and developing an irresistible offer. She also invites listeners to join her mastermind program, The Elevation Code, for entrepreneurs looking to reach their next level.TakeawaysUnderstand your ideal client and their needs to provide the transformation they are seeking.Map out your offers to serve your ideal client at...
2024-03-1228 minWellRising with Cassandra Duffill#26: Why You Need Outsourcing to Grow Your BusinessIn this episode, Cass Duffill interviews Zoe Douthwaite from Clarity OBM Services about the benefits and process of outsourcing in business. Zoe shares her personal journey of starting her own virtual assistant business and transitioning into an online business manager. The conversation covers topics such as identifying tasks to outsource, determining the right time to start outsourcing, finding the right people, managing projects with outsourced help, organizing content, and the benefits of outsourcing. The key takeaway is that outsourcing can help business owners free up time, focus on...
2024-03-0516 minWellRising with Cassandra Duffill#25: How Pinterest Can Easily Grow Your BusinessIn this episode, Cass Duffill interviews Carolyn Campbell, a Pinterest strategist, about using Pinterest for business. Carolyn shares her journey of starting her own business and how she discovered the power of Pinterest. They discuss why Pinterest is the right option for entrepreneurs, emphasizing its time-saving benefits and long-lasting content. Carolyn explains that Pinterest the right way to use Pinterest to grow your business and attract new clients. We also share the top tips you should start doing right now to benefit from Pinterest.Chapters00:00 Introduction to Carolyn Campbell and Pinterest Strategy02:21 Why Pinterest is...
2024-02-2724 minWellRising with Cassandra Duffill#24: Smash Your SEO With These Simple TipsIn this conversation, Jules White, a web and SEO strategist, shares valuable insights on the importance of SEO for entrepreneurs in the health and wellness industry. She highlights the common mistakes entrepreneurs make in SEO and provides tips to improve Google rankings. Jules also discusses the process of setting up and optimizing a Google My Business profile and emphasizes the need for a comprehensive visibility marketing strategy. Lastly, she advises entrepreneurs to measure their website traffic and conversion rates to understand their SEO progress.Chapters00:00 The Importance of SEO for Entrepreneurs03:53 Common Mistakes in SEO
2024-02-2024 minWellRising with Cassandra Duffill#23: How to Create An Impactful Heart-Centred BrandIn this episode, Cass Duffill discusses the importance of creating a heart-centered brand for health and wellness businesses. She emphasizes the need for personal branding to showcase one's values and connect with ideal clients. Cass provides steps to create a heart-centered brand, including identifying passion and purpose, defining a point of difference, and personalizing the brand. She also addresses common challenges in branding, such as lack of clarity and inconsistency. The episode concludes with a reminder to stay true to oneself and the opportunity to access a brand clarity short course.Takeaways
2024-02-1316 minWellRising with Cassandra Duffill22: If You're Doing Any Of These You Could Be Hurting Your Business GrowthIn this episode, Cass Duffill discusses the top 10 mistakes that may be hindering the growth of your business. These mistakes include not having a plan, focusing on small details, waiting for inspiration, holding onto unwanted offers, lack of impactful messaging, chasing the next million-dollar idea, lack of consistency, impatience, jumping between niches, and avoiding money-making tasks. She emphasizes the importance of addressing these mistakes and provides practical advice for overcoming them.TakeawaysHaving a well-defined plan is crucial for business growth.Focusing on big tasks that move the needle forward is more important than getting caught...
2024-02-0615 minWellRising with Cassandra Duffill21: Marketing You Must Do In 2024In this episode, Cass Duffill discusses the challenges and trends of social media marketing in 2024. She emphasizes the unique position of heart-led, soulful entrepreneurs and the importance of marketing with authenticity and integrity. She highlights the shifting landscape of online marketing and the need for consistency and regularity in social media efforts. She also explores the rise of video content, the role of social commerce, and the marketing strategies for various platforms, including Facebook, Instagram, LinkedIn, TikTok, Pinterest, and YouTube. The conversation concludes with a focus on visibility marketing and the importance of being seen and standing out in...
2024-01-3022 minWellRising with Cassandra Duffill#20: Top Ways to Diversify Your Income in 2024In today's episode we discuss the importance of diversifying income for health and wellness & soulful entrepreneurs. I share my personal experience with burnout and the realization that a one-to-one business model was unsustainable. We explore various ways to diversify income with practical tips for overcoming tech challenges and pricing digital products. We also introduce the concept of offer mapping and building a business model that includes multiple revenue streams. The episode concludes with a reminder to choose revenue streams that align with expertise and the needs of ideal clients.Chapters00:00 Introduction and Personal Experience with Burnout
2024-01-2320 minWellRising with Cassandra Duffill#19: How to bring an extra $1000 into your business this weekIn this episode we explore simple strategies to activate an extra thousand dollars in your business, that you can do this week! Cass shares five top strategies that she used successfully in her natural health practice, when the business needed a quick cash injection. We also highlight the huge potential of the health and wellness industry and encourages entrepreneurs to focus on their own goals and ideal clients, as well as addressing common mindset issues around money, particularly at this time of year.Chapters00:00 Introduction 01:13 Strategy 1: High Ticket Offer03:24 Strategy 2: New Irresistible Offer to Ex...
2024-01-1613 minWellRising with Cassandra Duffill#18: Vision Board Your Way To Success In 2024SummaryIn this episode, Cass Duffill interviews Julie Jones from Ocean Flow about the power of vision boarding. Julie explains how vision boarding can benefit entrepreneurs by helping them stay focused on their goals and dreams. She emphasizes the importance of creating a visual representation of one's goals and regularly connecting with the vision board. Julie also shares tips for creating a meaningful vision board, including the inclusion of personal and professional goals. She discusses common reasons why vision boarding often fails and provides practical advice for starting a vision board for the upcoming year. The...
2024-01-0916 minWellRising with Cassandra Duffill#17: Simple mindset shifts you can make, to bring in abundance in 2024In this episode, Cass discusses the top mindset shifts needed to create an abundant business as a practitioner, healer, or helper. She emphasizes the importance of understanding the energetic flow of money and being open to both its influx and outflow. Cassandra also highlights the significance of pricing services based on value rather than discounting. She encourages listeners to step into the CEO mindset and make rational decisions for long-term growth. Additionally, she emphasizes the need for seeking help and taking calculated risks to propel business forward.TakeawaysUnderstand that money is an energetic...
2024-01-0216 minWellRising with Cassandra Duffill#16: Reflect & Review 2023In this episode, titled 'Reflect and Review,' I share my annual process of reflecting on my business to make changes in the new year. You'll learn my simple tips to reflect and review your own business, celebrating achievements, identifying areas for improvement, and setting goals for the future. The episode concludes with a reminder to be honest about what the business needs and a promise to help listeners create soulful business success in 2024.TakeawaysBuilding a business requires having a plan and taking action consistently.Reflecting on the previous year and celebrating achievements i...
2023-12-2612 minWellRising with Cassandra Duffill#15: 10 Ways To Get New Leads Right NowIn this episode, Cassandra Duffill shares 10 ways to generate new leads for your business. She emphasizes the importance of lead generation for revenue growth and highlights the need for planning and strategy. The chapters cover various methods, including utilizing social media, guesting on podcasts and in groups, creating new lead magnets, leveraging PR and awards, attending networking events, participating in seminars and expos, providing free value, utilizing referrals, optimizing Google My Business, and running competitions.TakeawaysLead generation is crucial for revenue growth in business.Planning and strategy are essential for effective lead generation...
2023-12-1915 minWellRising with Cassandra Duffill#14: Why your marketing isn't working and how to fix itIn this episode, Cassandra Duffill discusses why marketing may not be working for natural health practitioners and provides solutions to fix it. The main themes covered include lack of clarity, content mistakes, selling solutions, the secret sauce, and consistency. We emphasise the importance of understanding your ideal client, their problem, and the solution you offer. This episode also highlights the need for a balanced content strategy that includes entertainment and educational elements. Consistency in executing a marketing plan is emphasized as a key factor in achieving results. Taking action and implementing these strategies can lea...
2023-12-1227 minWellRising with Cassandra DuffillEp 13: Take a Break! Your Set & Forget Marketing StrategyIn today's episode we delve into how soulful entrepreneurs can create a set and forget marketing strategy to take a break over the Christmas period. She emphasizes the importance of setting boundaries and taking breaks to prevent burnout, with actionable tips for implementing a set and forget marketing strategy.We cover automated email campaigns and planning and scheduling social media content. She also suggests creating holiday-themed content to engage and support the audience during the break. We round out with tips on reflecting on the year that was, before planning for the future. Take a we...
2023-12-0512 minWellRising with Cassandra Duffill#13: Take a Break! Your Set & Forget Marketing StrategyIn this episode, Cass discusses how soulful entrepreneurs can create a set and forget strategy to take a break over the Christmas period. She emphasizes the importance of setting boundaries and taking breaks to prevent burnout. Cass provides actionable tips for implementing a set and forget marketing strategy, including automated email campaigns and planning and scheduling social media content. She also suggests creating holiday-themed content to engage and support the audience during the break. Cass advises reflecting on the year before planning for the future. The episode concludes with a reminder to take a well-deserved br...
2023-12-0512 minWellRising with Cassandra Duffill#12: Plan for your best year yet!I want you to go into 2024 planning for your best year EVER in business! This episode will fuel your ambitions and dreams and dive deep into the essential elements of successful planning and how to effectively set yourself up for a transformative year ahead.This episode is more than your average goal-setting pep talk. You'll gain insights and action steps, everything from laying out clear, achievable goals to the hustle of staying committed to them. You'll learn my 3 Pillars of Practice & Business Success, and the four simple steps to create your 2024 success plan.Listen in no...
2023-11-2827 minWellRising with Cassandra Duffill#11: Why Social Media Is Not A Marketing StrategyIn this insightful episode we challenge the common notion that social media is the main element of a business's marketing strategy. We discuss why treating social media as the sole marketing approach doesn't yield effective results, especially in a rapidly evolving digital landscape.This episode unveils the role of social media within the broader spectrum of your business's marketing ecosystem, as we underscore the importance of diversifying marketing channels to drive more potent outcomes. You'll learn why relying solely on social media places your business in a high-risk category.We emphasize understanding the f...
2023-11-2115 minWellRising with Cassandra Duffill#10: 3 Pillars of Business SuccessWelcome to a transformative episode of Soulful Marketing Unleashed - "The Three Pillars of Business Success". Today I take you through the dynamic terrain of entrepreneurship and I share my three pillars that ensure lasting business success: Mindset, Monetisation, and Marketing.Delve deep into the power of a growth-oriented mindset as the bedrock of your entrepreneurial journey. Understand how a resilient mindset can fuel your ambition, perseverance, and commitment to your venture.Next discover the realms of marketing, discussing how to create an effective marketing ecosystem that build a strong, long te...
2023-11-1418 minWellRising with Cassandra Duffill#9: Mindset Traps of Soulful EntrepreneursIn today's power-packed episode we take a deep dive into entrepreneurial mindsets. Discover the mindset hurdles soulful entrepreneurs face, from the paralyzing fear of failure to the undermining power of Impostor Syndrome, and learn how to gracefully conquer them.Listen in for empowering insights and actionable strategies to help you overcome your mental barriers and propel your entrepreneurial journey forward. Remember, the biggest battles aren't with external circumstances but within ourselves. Equip yourself with a mindset optimized for success; set yourself up not just to survive the hustle but rather, to truly thrive.So, press...
2023-11-0718 minWellRising with Cassandra Duffill#8: Why Your Books Aren't Full & How To Fix ItIn this powerful episode, we dive deep into the reasons you might not be achieving the traction you desire or filling up your bookings. Discover the importance of diversifying your marketing efforts beyond solely social media, the power of delivering what your audience needs to hear, the benefits of offering discovery calls, the necessity of an easy booking process, and how to optimize website messaging.We explore the timing and consistency of your marketing messages, the importance of building an audience, trust, credibility and authority. Plus, we'll guide you on how to effectively expand your income through...
2023-10-3116 minWellRising with Cassandra Duffill#7: 5 Things To Do Today, To Start Getting TractionToday latest episode uncovers five key steps to incorporate into your marketing so you can start getting results for your effort. It's not merely about adding tools to your marketing portfolio; it's about invigorating your approach with soulful authenticity.This podcast is the ideal companion for online entrepreneurs who aspire to build an authentic and powerful online presence. Whether you're starting fresh or reshaping your strategy, we'll walk with you every step of the way, helping you build a voice that’s truly unique to you.With a blend of actionable tips, insightful discussions, and su...
2023-10-2418 minWellRising with Cassandra Duffill#6: Email Marketing - Slimey or Soulful?Get ready to supercharge your email marketing with soulful strategy! In this episode of Soulful Marketing Unleashed, I'm revealing the secrets behind crafting soul-stirring emails resonate with your audience and actually get read, as well as the email sequences you need to grow you business, with tips on how to create them to be authentically you.Discover how to create magnetic welcome sequences, enticing subject lines and emails that can turn casual subscribers into loyal customers in no time. Plus, we'll talk about how to use the data from your email campaigns, to improve your email marketing mo...
2023-10-1730 minWellRising with Cassandra Duffill#5: Get Results With Soulful StrategyWelcome to the latest episode of Soulful Marketing Unleashed! Are you a healer, helper, practitioner or coach, with a burning passion, looking create marketing that gets results? Then this episode is for you.Today we explore the transformative power of soulful marketing, a concept that transcends typical business strategies and places you, your passion, and your customers at its core. Our discussion is based on a recent marketing challenge and masterclass that enlightened and empowered so many, equipping them with tools to inject authenticity and purpose into their marketing efforts.Throughout this episode, w...
2023-10-1017 minWellRising with Cassandra Duffill#4: Craft Content That ConnectsToday we’re uncovering the simple steps to create content that connects, the right content to resonate with your audience. We will also cover how to develop a content strategy that not only attracts the right clients, but aligns with you and your brand, without being salesy. My goal today is to leave you with actionable, easy strategies you can take and use right now, to create content that connects and improve your marketing results. So let’s get to it!Let's Chat - Send an instant message now Free Resource: Attract Amazing Clients
2023-10-0321 minWellRising with Cassandra Duffill#3: 5 Social Media Secrets No One Is Telling YouSocial media has become a powerful tool for soulful entrepreneurs to connect with their audience, share their mission, and make a positive impact. However, social media is a very different beast now in 2023, to what it was a year or two ago! There are secrets to social media success that often go unspoken – things that could be holding you back from traction in your social media marketing.In this episode we will explore these secrets to help soulful entrepreneurs, healers, helpers, practitioners, and coaches, maximize the potential of their social media marketing. So what are the...
2023-09-2610 minWellRising with Cassandra Duffill#2: Ignite Impactful MarketingAs soulful healers, helpers, coaches, and entrepreneurs, you possess a unique gift to make a positive impact on the lives of others. Whether you’re just starting out or looking to take your business to the next level, incorporating impactful marketing strategies can help you reach a wider audience, attract clients, and ultimately grow your business.In this episode, we will explore some insightful ideas and practical strategies to ignite your business with impactful marketing.Let's Chat - Send an instant message now Free Resource: Attract Amazing Clients ...
2023-09-1918 minWellRising with Cassandra Duffill#1: Soulful Marketing Unleashed TrailerWelcome to Soulful Marketing Unleashed, the podcast that is dedicated to empowering heart centred entrepreneurs to unleash success through effective online marketing, savvy social media strategy and adding new revenue streams using your amazing skills. As heart – centred healers, helpers, practitioners and coaches, our marketing, services and transformations need to come through a different lens. I’m Cass Duffill and I’m excited to share this journey of soulful marketing success with you.My goal is to show you how to use the right messaging, organic marketing and easy strategies and tips so you can...
2023-09-1506 min