Shows
Podcast Growth and Marketing Tools for Female EntrepreneursEpisode 16: How to Use Your Podcast as a Core Marketing Channel with Cassie TuckerIn this episode of Podcast Growth Tools, I’m joined by marketing strategist and Marketing Happy Hour host Cassie Tucker—and trust me, you’re going to love this one. Cassie is a master at creating meaningful brand connections and turning casual listeners into loyal community members. Whether you're a podcaster, entrepreneur, or marketer looking to grow your reach, this episode is packed with powerful takeaways. What you’ll learn in this episode: How to use podcast guesting to boost visibility and make real connections The one strategy that changed everything for Cassie’s...2025-04-2230 min
Making Varsity with Brad ChandlerSurviving the TikTok Ban: Why You Need Owned Channels NOW! | Cassie Tucker, Marketing Happy HourThe TikTok ban scare was a wake-up call for creators and business owners who built their audience on rented land. If your entire marketing strategy depends on a social media platform, what happens when it disappears? In this episode of Making Varsity, marketing strategist and Marketing Happy Hour host Cassie Tucker breaks down why it’s time to own your audience by investing in channels you control — like email lists, websites, blogs, and podcasts.We get into why email marketing is making a massive comeback, how to build a list that actually converts, and why a strong pers...2025-03-0440 min
#BRANDBOSSESNo Filter: An Honest Conversation About Running a Marketing Agency with Cassie Tucker In this episode of #BRANDBOSSES, we sit down with Cassie Tucker, founder of Cassie Tucker Marketing and host of the popular podcast "Marketing Happy Hour." We delve into the realities of running a successful marketing agency, exploring the challenges, triumphs, and unexpected twists and turns along the way. Cassie shares her candid insights on: The realities of agency life: From juggling client demands to navigating team dynamics and managing cash flow, Cassie pulls back the curtain on the day-to-day realities of running a successful agency. Scaling her podcast, "Marketing Happy Hour": We discuss the strategies Cassie e...2025-02-0730 min
Undiagnosed MomsDaddy Chill: First date disasters, Hall Passes and CryotherapyJump into the chaos with Alison and Cassie as they plan their next wellness adventure - freezing their bodies in a cryotherapy chamber because apparently that's what passes for self-care these days. While Cassie's ready to embrace the ice, Alison's questioning her life choices and wondering if being a human popsicle is really the path to enlightenment.
Between planning their deep freeze, they dive into dating disasters including Alison's legendary first date that ended with a broken ankle, her date driving off, and proving chivalry isn't just dead - it never even showed up to the party...2025-01-2257 min
The FlowThe Flow: Episode 94 - How to Market Your Podcast with Cassie Tucker94 : The Flow: Episode 94 - How to Market Your Podcast with Cassie Tucker Ecamm Network Listen to The Flow Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before. Producing a podcast can initially seem daunting; it's easy to feel overwhelmed when starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of...2024-12-0352 min
Fantasy Turf WarMarketing Happy Hour | Cassie Tucker | Fantasy Turf War Presents | S1E65Join us for an insightful conversation with Cassie Tucker, co-host of the "Marketing Happy Hour" podcast, as she shares her journey from hospitality and Disney to building a thriving marketing community. Cassie discusses how her passion for food, beverages, and meaningful marketing conversations led to the creation of her podcast, which connects industry professionals and highlights career-building insights.In this episode, we explore the origins of "Marketing Happy Hour," its shift to a podcast format, and its impact on connecting people with job opportunities and professional growth. Cassie also shares her love for the Tampa Bay Buccaneers...2024-11-1821 min
Marketing Happy HourCareer Growth, Brand Building & Non-Alc Innovation | Scout Brisson of De SoiIn this episode, Cassie sits down with Scout Brisson, the millennial CEO of De Soi, a brand revolutionizing the non-alcoholic beverage industry with its adaptogenic apéritifs. Scout shares her career journey, from her path to De Soi’s top leadership role to insights on what it takes to stand out in today's job market. We explore the growth of the non-alc category, the strategic channels driving De Soi’s brand awareness, and the art of storytelling in brand messaging. Whether you’re a professional aiming for leadership or interested in the future of non-alcoholic beverages, this episode offers a fresh...2024-10-3137 min
The Authentic CommunicatorEpisode 10: Featuring Cassie Tucker of Marketing Happy HourIn Episode 10 I'm joined by Cassie Tucker, an independent marketing strategy consultant who helps her clients refine their messaging and communicate their value to potential customers across digital channels. The goal in her work with her clients is to drive meaningful connections, build community, and fuel sales growth. In this episode Cassie offers incredible insights on authenticity, content creation, and entrepreneurship!Pulling on her experience from the corporate world working with NYC social media agency Socialfly, collaborations with brands like NEST Fragrances and IL MAKIAGE, and her time as an entrepreneur, she combines her marketing expertise with...2024-10-3041 minMarketing Happy HourCareer Advice I Wish I’d Known: Tips for Growth and Balance | Solo Ep w/ Host Cassie TuckerThis week, host Cassie Tucker is doing a solo episode, taking a moment to reflect on nearly a decade in her career, with five of those years dedicated to building her own business. As she celebrates these career milestones, Cassie shares some hard-earned lessons and insights for professionals looking to grow, adapt, and thrive. From staying grounded in personal values to the power of genuine relationships, this episode dives into the strategies that have helped her navigate challenges, push forward, and build a fulfilling path in marketing.
Cassie opens up about the challenges she’s faced in 2024 an...2024-10-1719 minMarketing Happy Hour6 Key Career Insights from Our NYC Event (+ Celebrating 3 Years of MHH) | Cassie + EricaThis week, Cassie and Erica briefly recap our recent NYC networking event in partnership with Creative People and share the 6 standout career insights shared by our incredible panelists: Les Alfred of Balanced Black Girl, Jack Appleby of Future Social, Michael Kaye of OkCupid and ARCHER, and Kelly Gordon of Creative People. We also celebrate 3 YEARS of the Marketing Happy Hour podcast with a fun game of "this or that."
Thank you again to our NYC event sponsors: Creative People, 99designs by Vista, ILIA Beauty, The New Bar, Lemon Perfect, and MyMuse.
Grab a drink and...2024-07-1133 min
Leaders of TomorrowMindet Strategies for Young Professionals | Round Table Pt 2Welcome to the first Round Table discussion for the Leaders of Tomorrow program, presented by The Leadership Crucible Foundation. Cassie Tucker, the host, sits down with several seasons leaders and young professionals to discuss bridging generational gaps. This is part two of a two-part discussion on mindset, skillset, and challenges faced by young professionals. Round Table Members:Randy Bruegman - Founder of The Foundation + Retired Fire ChiefCassie Tucker - Strategic Advisor to the Board + EntrepreneurMichelle Baker, MBA - Former Disney Leader + Leadership CoachBrian Nakamura - Leader at The Bush SchoolBrielle Wohlenhaus - Company Culture + Communication E...2024-06-2620 min
Call Her Creator with Katelyn RhoadesEp 25: How to Start You Career in Social Media Marketing Ft. Marketing Happy Hour Hosts Cassie and EricaToday, we're diving deep into the world of social media marketing with two incredible women who have thriving careers in this dynamic field of social media. Introducing the duo of Marketing Happy Hour, Erica Spitzley and Cassie Tucker.
In this episode, we're going to:
Explore their social media journeys
Uncover the secrets to their entrepreneurial success
Find out how they built their social media brand from the ground up
Whether you're looking to make a career change or just curious about the behind-the-scenes of social media marketing, this episode is packed with valuable insights and...2024-06-1934 min
Your Sorority Journey98. Love What You Do & Do What You Love ~ Brittany TuckerReady to love your day-to-day by ditching others' opinions and expectations of what your life should look like? As we head into the summer months, take some time to consider the impact your daily habits today are having on your long-term vision for your life! Professional guest speaker and certified life coach Brittney Tucker, or @brighterwithbritt, joins Her Sorority Journey to share her story of leaving the corporate world to find true joy in her passion for speaking. Brittany Tucker is a dynamic keynote speaker and coach experienced in speaking to over 350 businesses globally. Her passion is motivating individuals...2024-06-1227 minLeaders of TomorrowChallenges Faced by Young Professionals | Round Table Pt 1Welcome to the first Round Table discussion for the Leaders of Tomorrow program, presented by The Leadership Crucible Foundation. Cassie Tucker, the host, sits down with several seasons leaders and young professionals to discuss bridging generational gaps. This is part one of a two-part discussion on mindset, skillset, and challenges faced by young professionals. Round Table Members:Randy Bruegman - Founder of The Foundation + Retired Fire ChiefCassie Tucker - Strategic Advisor to the Board + EntrepreneurMichelle Baker, MBA - Former Disney Leader + Leadership CoachBrian Nakamura - Leader at The Bush SchoolBrielle Wohlenhaus - Company Culture + Communication E...2024-06-1234 min
What Are You Made Of?Marketing Mastery: Insights from Cassie Tucker and Erica Spitzley of Marketing Happy Hour"C-Roc" welcomes two dynamic guests, Cassie Tucker and Erica Spitzley from the Marketing Happy Hour podcast. Since 2015, Cassie and Erica have built a vibrant community for millennial and Gen Z marketers, offering insights and resources to navigate the ever-evolving marketing landscape. Tune in as they share their journey from college friends to co-hosts of a successful podcast that not only highlights industry leaders but also serves as a learning platform for aspiring marketers.
Discover the power of podcasting, community building, and the importance of happy hour in fostering genuine connections and impactful conversations.
2024-06-0628 minMarketing Happy HourNavigating the Interview Process (for Job Seekers AND Hiring Managers) | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica SpitzleyThis week, Cassie and Erica walk through the interview process from both a talent (job seeker) and brand (hiring manager/HR team) perspective. They've narrowed down their best interview and offer negotiation tips from their years of experience on both sides as well as all of the conversations they've had over the years as mentors to young professionals, with friends in the industry, and among the Marketing Happy Hour community to share in this episode.
Here's what we're diving into:
Tips for navigating the interview process as a job seeker both in person and over Zoom...2024-05-2332 minMarketing Happy HourThe Power of Podcasting: A Conversation with Cassie + Erica of Marketing Happy HourWhether or not you've already thought about starting your own podcast, you'll want to listen in to this episode.
This week, Marketing Happy Hour Co-Hosts Cassie Tucker and Erica Spitzley walk through a mini-masterclass on how podcasting can truly impact your brand or business. They've dug deep into their learnings from their 6+ years of combined experience in the podcasting space to share their most helpful advice around building an effective show, utilizing podcasting in your larger marketing funnel, and growing a community beyond the podcast once you've launched.
Here's a peek at what we cover...2024-05-0937 min
Entrepreneur Network PodcastMarketing Mastery: A Conversation with Marketing Happy Hour Podcast HostsErica Spitzley and Cassie Tucker are crazy about two things: marketing and happy hour. So when one happy hour turned into a four-hour conversation about the best and brightest marketing ideas, they knew they had to build a bigger table, so to speak. They created the Marketing Happy Hour podcast, where they have built a community of some of the best minds in marketing to share insights and strategies for businesses of all sizes. In this episode they chat with Behind the Review host Emily. Theme Music by and2024-05-0234 min
Behind the ReviewMarketing Mastery: A Conversation with Marketing Happy Hour Podcast Hosts Erica Spitzley and Cassie Tucker are crazy about two things: marketing and happy hour. So when one happy hour turned into a four-hour conversation about the best and brightest marketing ideas, they knew they had to build a bigger table, so to speak. They created the Marketing Happy Hour podcast, where they have built a community of some of the best minds in marketing to share insights and strategies for businesses of all sizes. In this episode they chat with Behind the Review host Emily. Marketing Happy Hour Podcast Theme Music by Ali Schwartz and Meserole SoundMore...2024-05-0235 minMarketing Happy Hour4 Actionable Tips for Career Growth | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica SpitzleyThis week, Cassie and Erica sit down for a solo episode to chat through four actionable tips that will truly impact your career journey. Here's what we're diving into:
Tip #1: Build Your Network - It's Your Greatest Asset
Tip #2: Build Your Personal Brand (on LinkedIn + beyond)
Tip #3: Do Things That Scare You
Tip #4: Build Your Skills
Download our Marketing Happy Hour Starter Kit
Join our LinkedIn group: Marketing Happy Hour | Open Jobs
Check out our Job Board
2024-04-3037 minLeaders of TomorrowUnlocking Confidence in Young Leaders | Genesis VaqueroIn this episode of Leaders of Tomorrow, host Cassie Tucker is joined by Genesis Vaquero, a dedicated member of The Leadership Crucible Foundation team, to explore the essential theme of building confidence in young leaders. Genesis shares invaluable insights and practical strategies for overcoming common barriers to confidence, emphasizing the importance of effective communication, assertiveness, and resilience in leadership development. The discussion also covers the significance of mindset shifts and the empowerment of young leaders beyond conventional roles. Through engaging dialogue and actionable takeaways, listeners are inspired to cultivate confidence and embrace leadership opportunities as they embark on their own...2024-04-2432 minLeaders of TomorrowIntro | The State of Leadership Today for Young ProfessionalsWelcome to the inaugural episode of the Leaders of Tomorrow Podcast, presented by The Leadership Crucible Foundation. Join Cassie Tucker, the show host, as we explore the narratives and experiences that shape the next generation of leaders. In this episode, we delve into the current state of leadership, emphasizing the urgent need for integrity, empathy, and honesty. We outline the mission of the Youth Cohort within our foundation, focusing on mindset shifts for young leaders and the importance of personal narratives in driving positive change. Join us as we inspire and empower young professionals on their leadership journey.2024-04-0810 min
Will Talks BizPreparing for the End of the Year“When you really want something bad enough, you just do it." Episode Highlights 00:00 Wrap up projects and avoid starting new ones in December. 04:51 Analyze overall sales, not just year end. 10:01 Bookkeeping and tax preparation essential for success 12:20 Outsourcing tasks saves me time and money. 15:17 Get support to reach your business goals Connect with Will: http://www.willtalksbiz.com/ Book I Can’t Read: A Guide to Success Through Failure Email: Will@willtalksbiz.com LinkedIn: https://www.linkedin.com...2023-12-2715 min
Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellersPitch Perfect: The Secrets to a Persuasive Media KitDive into the world of media kits with Cassie Tucker, a seasoned marketing consultant and former Disney cast member. In this episode, Cassie unravels the art of creating a compelling media kit that captures the essence of your brand and engages potential collaborators.Cassie delves into the fundamentals of media kit construction, highlighting the importance of simplicity, storytelling, and personalization. She provides actionable insights on articulating your unique value proposition, ensuring your media kit resonates with your intended audience.The discussion also explores strategies to overcome common challenges, such as compensating for a lack of...2023-11-1858 minWill Talks BizOptimizing Your Business“The most powerful skill that anybody can have is storytelling. Think back to even your favorite teachers. They were just great storytellers. They made Everything interesting.” Connect with Bryan: https://www.bryaneisenberg.com/ Order His Books: Publications LinkedIn: https://www.linkedin.com/in/bryaneisenberg/ Facebook: http://www.facebook.com/bryan.eisenberg Connect with Will: http://www.willtalksbiz.com/ Book I Can’t Read: A Guide to Success Through Failure Email: Will@willtalksbiz.com LinkedIn: https://www.linkedin.com/william-manzanares ...2023-10-2524 min
She Will Be: The PodcastEp 17 - Developing a Brand That's Set Apart | She Will Be: Compelling”If you don’t give the market the story to talk about, they’ll define your brand’s story for you."
This week, get a sneak peek at an episode of Marketing Happy Hour to hear :
A look into Génesis' story and journey building Leisarà
The elements of a powerful and compelling brand
How to craft a converting website
Get ready to be inspired and empowered.
Resources:
She Will Be: Finding Her Why Free Resource Download
Leisarà Online Community
Meet...2023-10-1026 minShe Will Be: The PodcastEp 16 - Overcoming Obstacles + Lessons Learned | She Will Be: Resilient”Adversity is one of life's greatest teachers."
This week, we're updating you on the recent obstacles we've been facing and projects we've been working on. More specifically, we cover:
Lessons reinforcing the importance of resiliency and remembering your "why"
Challenges that come with launching a business or building a brand
How to navigate building your network
Get ready to be inspired and empowered.
Resources:
She Will Be: Finding Her Why Free Resource Download
Leisarà Online Community
Meet Your Hos...2023-09-2643 minShe Will Be: The PodcastEp 15 - We'll Be Back Soon! | She Will Be: RestingMeet Your Hosts:
Génesis Warner
Cassie Tucker
Shop Leisarà:
https://leisara.com/2023-09-1302 minShe Will Be: The PodcastEp 14 - Branding 101 (Part 2) | She Will Be: Creating a Compelling Brand”Design is the silent ambassador of your brand.”
This week, we're continuing the conversation on Branding 101 with a breakdown of the steps to crafting your visual brand.
Identifying your target market
Writing your mission statement and defining your values
Building your visuals like your logo, colors, fonts
Using your visuals properly across digital and print channels
Get ready to be inspired and empowered.
Resources:
What is Branding? from Hubspot
She Will Be: Finding Her Why Free Resource Download
Leisarà Online Community
2023-09-0542 min
Catalyst Sale PodcastPodcasting, Entrepreneurship, Masterminds, Authenticity, and Attraction with Lou Mongello - 348 "I think as entrepreneurs, we need to build a real relationship with our audience, focusing on one-on-one connections instead of just chasing numbers." - Lou Mongello In This Episode You Will Learn: Learn to shift your perception of failure and view it as a learning catalyst, enhancing personal development. How to cultivate meaningful relationships with listeners and audiences at various events, enhancing engagement. The importance of authenticity and its impact on attraction. How community and enagement can drive creativity and learning. Why it's important to be genuinely interested in caring at scale. Lou M...2023-09-0449 minFind My Catalyst PodcastPodcasting, Entrepreneurship, Masterminds, Authenticity, and Attraction with Lou Mongello - 348 "I think as entrepreneurs, we need to build a real relationship with our audience, focusing on one-on-one connections instead of just chasing numbers." - Lou Mongello In This Episode You Will Learn: Learn to shift your perception of failure and view it as a learning catalyst, enhancing personal development. How to cultivate meaningful relationships with listeners and audiences at various events, enhancing engagement. The importance of authenticity and its impact on attraction. How community and enagement can drive creativity and learning. Why it's important to be genuinely interested in caring at scale. Lou M...2023-09-0449 minShe Will Be: The PodcastEp 13 - Branding 101 (Part 1) | She Will Be: Connecting with Her Audience“Branding is the art of differentiation”
In this episode, we kick off a 2-part episode series on Branding 101. This week, we introduce the subject with a discussion on:
How branding is defined
Why it's important to ALL businesses
Common misconceptions - including "it's just a logo and colors"
How branding drives business success
Defining marketing versus branding
Get ready to be inspired and empowered.
Resources:
What is Branding? from Hubspot
She Will Be: Finding Her Why Free Resource Download
Leisarà Online Commu...2023-08-2925 min
Find My Catalyst PodcastMindset, Change, Marketing & The Customer with Cassie Tucker“The biggest thing that I think businesses get wrong is they try to be a little bit too cute or clever or fun with their message and the clear message inside of that fun nature ends up getting lost and we confuse the customer.” - Cassie Tucker In This Episode You Will Learn: how strategic marketing coupled with a flexible mindset can be a game-changer. about the tools and strategies that can transform your marketing efforts. the importance of aligning marketing, sales and customer success. Cassie Tucker Cassie Tucker is an ever-curious entrepreneurial mind...2023-08-2845 minCatalyst Sale PodcastMindset, Change, Marketing & The Customer with Cassie Tucker“The biggest thing that I think businesses get wrong is they try to be a little bit too cute or clever or fun with their message and the clear message inside of that fun nature ends up getting lost and we confuse the customer.” - Cassie Tucker In This Episode You Will Learn: how strategic marketing coupled with a flexible mindset can be a game-changer. about the tools and strategies that can transform your marketing efforts. the importance of aligning marketing, sales and customer success. Cassie Tucker Cassie Tucker is an ever-curious entrepreneurial mind...2023-08-2845 minShe Will Be: The PodcastEp 12 - The Mindset and Motivation Behind Launching a Brand w/ Gaby Miller | She Will Be: Going For It“Get out, realize your dream, and go for it.”
Today, we're joined by our first-ever guest and dear friend, Gaby Miller. Gaby shares her personal journey from building a corporate career to starting a family, to launching her own brand. We discuss:
What Gaby's brand is and the solution she provides to customers
How she juggles building a family and following her dreams
The roadblocks Gaby has faced starting an Etsy shop
Gaby's words of encouragement for other women going after their goals
Why she decided to just go for it
Get ready...2023-08-2228 minShe Will Be: The PodcastEp 11 - Juggling Motherhood and Entrepreneurship | She Will Be: Building a Family"Never limit yourself. You can be a mom and pursue your dreams simultaneously."
Génesis is back after a brief hiatus for a discussion on motherhood and entrepreneurship. We discuss challenges, lessons learned, and the reality of finding harmony in this stage of life. Plus, we share:
What Génesis learned from launching Leisarà while her children were young
Strategies for time management as a mom and entrepreneur
Common fears mompreneurs face and how to overcome them
Get ready to be inspired and empowered.
Resources:
She...2023-08-1539 min
Social Media DecodedMarketing and Community with Cassie Tucker and Erica SpitzleyUse your marketing efforts to build an online community. Join Michelle Thames, Cassie Tucker, and Erika Spitzley as they talk all about community building in the digital space. Learn how to create marketing that's about more than just asking people to buy from you, it's about creating a loyal following that will help you build long-term brand equity.Erica Spitzley is a PR and Brand Marketing Consultant for brands in the CPG space, with experience working for companies like Not Your Mother's Haircare and Entreprenista Media. Cassie Tucker is the Co-Founder and Director of Marketing f...2023-08-1122 minShe Will Be: The PodcastEp 10 - How to Discover Your Purpose | She Will Be: Finding Her Why"It’s not enough to have lived. We should be determined to live for something."
In this episode, we introduce our first ever free resource to you - She Will Be: Finding Her Why. Plus, we discuss discovering your purpose and important steps to take along this journey like:
Analyzing your personal values and finding a purpose that aligns with them
Questions to ask yourself to define your 'why'
Discovering accountability on the journey towards your goals with a strong support system
Get ready to be inspired and empowered.
2023-08-0812 minShe Will Be: The PodcastEp 9 - Navigating Change in Life and Business | She Will Be: Adaptable“And the most successful people are those who accept, and adapt to constant change. This adaptability requires a degree of flexibility and humility most people can’t manage.”
In this discussion, we peel the curtain back on our recent life changes and the power we've seen in being adaptable through those shifts in our lives and our businesses. More specifically, we cover:
Simple strategies for mindset as you navigate unforeseen change
How the challenges of 2023 have set us on a positive path forward
Why using change to your advantage can help you build a bette...2023-08-0137 min
The Brick Media PodcastEp. 46- Cassie Tucker | Copywriting and Telling Your Brand’s StoryIf you’re a copywriter, content creator, or lover of Donald Miller’s Building a StoryBrand—this episode is for you! This week we sat down with Cassie Tucker, a Marketing Strategist, Copywriter, Podcaster, and the Founder of CAMM Media to talk about her journey in the marketing industry and her passion for building marketing strategies for small business owners. Cassie walks us through her approach to getting to know her clients and their story, to ultimately infuse the essence of who they are across multiple channels through the power of copywriting! This is definitely an episode where you’ll want...2023-07-3151 minShe Will Be: The PodcastEp 8 - How to Market Your Business with Humility | She Will Be: Serving Her Audience"Confidence without humility is arrogance. Humility without confidence is self-doubt. Balancing the two is the mark of a great leader."
In episode 8, we answer a listener's question: "How can I market my business without too much self-promotion?" We answer this question on the show and cover key sub-topics like:
How to balance confidence and humility in your promotions
Using the Storybrand Framework to make the customer the hero of your story
How to infuse a value-driven message across marketing channels
Get ready to be inspired and empowered.
...2023-07-2526 minShe Will Be: The PodcastEp 7 - Developing Intentional Products | She Will Be: Standing by Her ValuesIn this week's episode, we're exploring the importance of having strong values to back your brand and its products. We discuss why values are important and how decisions should be made in alignment with them.
“Stay true to your values. That's why you were a success in the first place, and that's how you make incredible things happen.
More specifically, we share lessons through:
The process Génesis used to define the Leisarà values
How to choose partners and vendors that align with your values
Insight into why Leisarà stands by leathe...2023-07-1848 minShe Will Be: The PodcastEp 6 - Crafting a Compelling Brand Story | She Will Be: A StorytellerThis week, we're discussing the importance of brand story, whether you're building a product or service-based business. Stories can be infused in your messaging on your website, social media channels, emails, and beyond to create an emotional connection with your audience and clarify how you can serve them.
"Scientifically speaking, when a customer’s brain connects with the story a brand tells, they’re more positively influenced to make a purchase."
More specifically, we share lessons through:
The process of crafting the Leisarà brand story
The StoryBrand Framework and how it can b...2023-07-1139 minShe Will Be: The PodcastEp 5 - Business Finances 101 | She Will Be: Building a Brand on a BudgetIn this episode, we're discussing the importance of making smart financial decisions as you build a business. We'll share the tools and resources we've used along the way to grow Leisarà and our other endeavors! These strategies work for both product-based and service-based businesses, no matter the industry.
More specifically, we share our personal strategies for frugally launching a business:
Making Sacrifices
Seeking Support and Building a Business
Educating Yourself on Your Industry
Working with the Means You Have
Getting Savvy
Seeking Creative Means of Monetization
Get ready to be inspired and empowered.
2023-07-0444 min
The Art of Marketing OperationsMarketing Magic: Clarity, Customer Experience, and EvolvingThe best marketing teams view all of their processes through the lens of the consumer.What takes the consumer’s experience from just satisfied to absolutely blown away? At the top of Cassie Tucker’s list is keeping communication concise while making the consumer the number one priority. Wearing many hats as the Marketing Strategist at Camm Media, as well as a Copywriter, Podcast Host and Former Disney Cast Member, Cassie welcomes change and embraces innovation, a skillset that is prioritized as high as Mickey Mouse himself.Join us as we discuss:Clear communication across mult...2023-06-2735 minShe Will Be: The PodcastEp 4 - Where to Seek Inspiration | She Will Be: Inspired Throughout Her JourneyIn this episode of She Will Be: The Podcast, we're discussing the importance of inspiration and how various forms of it keep us going in our personal and professional endeavors.
More specifically, we explore:
The people we look up to and seek inspiration from
How inspiration can guide us in determining our next steps in business
The importance of having sources of inspiration throughout hardships
Get ready to be inspired and empowered.
Meet Your Hosts:
Génesis Warner
Cassie Tucker
Shop L...2023-06-2730 min
Tailgate TalksMarketing Strategies To Highlight Your OperationCassie Tucker joins Donald Forgione on the Tailgate to discuss marketing strategies to highlight your operation. Cassie is a very talented Marketing professional. She co-hosts the Marketing Happy Hour podcast sharing insight into social media, brand marketing, and much more. Cassie is a business owner focused on marketing and is passionate about helping her clients succeed. Find her online at marketingwithcassie.com 2023-06-2736 minShe Will Be: The PodcastEp 3 - Brand Marketing Strategies | She Will Be: Promoting Her BusinessIn this episode of She Will Be: The Podcast, we dive deep into their marketing strategies as they work to relaunch the Leisarà brand - and discuss what you can implement as you market your own business. From email marketing and website messaging, to print campaigns and social media - we break down how we're working to position the brand for this next chapter of the business.
More specifically, we explore:
The importance of a brand story and clear value proposition
Tips for optimizing your website and online store for maximum impact and user experience
The r...2023-06-2025 min
Catalyst Sale PodcastAIR - A Blueprint for Sales & Business Success“When you're building a product or a business, for that matter, a business is just a business or a product is just a product until someone or something gives it meaning.” - Cassie Tucker AIR - Courting of a Legend This week, Cassie Tucker joins Mke to discuss key lessons from AIR, that apply to business, life, and sales. AIR, is the recent movie directed by Ben Affleck, that covers the courting of Michael Jordan into the NIKE brand. Cassie Tucker Cassie is a highly-regarded marketing strategist and branding expert, known for...2023-06-1936 minFind My Catalyst PodcastAIR - A Blueprint for Sales & Business Success“When you're building a product or a business, for that matter, a business is just a business or a product is just a product until someone or something gives it meaning.” - Cassie Tucker AIR - Courting of a Legend This week, Cassie Tucker joins Mke to discuss key lessons from AIR, that apply to business, life, and sales. AIR, is the recent movie directed by Ben Affleck, that covers the courting of Michael Jordan into the NIKE brand. Cassie Tucker Cassie is a highly-regarded marketing strategist and branding expert, known for...2023-06-1936 minShe Will Be: The PodcastEp 2 - Who is Cassie? | She Will Be: Open to OpportunitiesIn this episode of She Will Be: The Podcast, we invite you to join us as we dive into the story of Cassie Tucker, one of the hosts of this show. From her adventurous move to New York to her return to Florida and the launch of her own business, Cassie's path is one filled with determination and the pursuit of dreams. We also discover what connected Cassie and Génesis, ultimately leading to the relaunch of Leisarà.
More specifically, we explore:
The reason the Leisarà brand is returning for the first time in a few yea...2023-06-1316 minShe Will Be: The PodcastEp 1 - Introducing LEISARÀ + She Will Be: The PodcastIn this episode of She Will Be: The Podcast, we dive into the inspiring story of Leisarà and its founder, Génesis Warner. From launching the brand on her own in 2017 to ultimately closing the shop in 2021, Genesis shares the highs and lows of building a business and the importance of being a self-starter. Here are the key takeaways from this conversation:
Building a business from scratch requires perseverance and resilience.
A strong support system is crucial for entrepreneurship, providing guidance and encouragement.
Being a self-starter is vital in pursuing your vision and taking the leap.
Join us...2023-06-0637 minShe Will Be: The PodcastShe Will Be: The Podcast | Show TrailerWelcome to She Will Be: The Podcast, where we celebrate the journeys of ambitious women who fearlessly pursue their dreams.
Meet Your Hosts:
Génesis Warner
Cassie Tucker
Shop Leisarà:
https://leisara.com/2023-06-0300 min
She's Speaking with Emily HanksRHOA & Martha's Vineyard - Unwanted Guests with Kendrick TuckerKendrick is back and the season can officially begin! We start recapping Martha's Vineyard Episode 2 - Guess Who's Coming to the Vineyard. And let me tell you... Phil is not welcome immediately as soon as he walked in that door, I said no. Then of course we move into RHOA Episode 2 - Sisters Before Misters @ 1:17:56MAKE SURE TO CHECK OUT KENDRICK’S PODCAST REALITY & COMICS TOO -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/reality-comics-too/id1525311067Follow him on Instagram - @rea...2023-05-182h 04She's Speaking with Emily HanksRHOA & Martha's Vineyard - Unwanted Guests with Kendrick TuckerKendrick is back and the season can officially begin! We start recapping Martha's Vineyard Episode 2 - Guess Who's Coming to the Vineyard. And let me tell you... Phil is not welcome immediately as soon as he walked in that door, I said no. Then of course we move into RHOA Episode 2 - Sisters Before Misters @ 1:17:56MAKE SURE TO CHECK OUT KENDRICK’S PODCAST REALITY & COMICS TOO -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/reality-comics-too/id1525311067Follow him on Instagram - @rea...2023-05-182h 04
Lifestyle Redesignednavigating entrepreneurship in your late 20s | Cassie Tucker, Co-Founder of CAMM Media
#36. Welcome Cassie Tucker, co-host of the Marketing Happy Hour Podcast and co-founder of CAMM Media, a content strategy agency based in Tampa, Florida. With almost a decade of experience in social media, marketing, public relations, photography, and consulting, you could say Cassie is an expert at navigating the ups and downs of entrepreneurship, especially at the young age of 27.
Throughout this episode, we will be talking about career confidence, creating a healthy work/life balance, the importance of your personal brand, and all the secrets and ugly truths of entrepreneurship that nobody talks about.
Connect with Cassie:
LinkedIn: https://www.lin...2023-04-0655 minShe's Speaking with Emily HanksRHUGT 3 - Episodes 1-3 with Kendrick TuckerRemember when we said we could skip UGT 3 and get straight to 4? What were we thinking?MAKE SURE TO CHECK OUT KENDRICK’S PODCAST REALITY & COMICS TOO -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/reality-comics-too/id1525311067Follow him on Instagram - @realitycomicstoohttps://www.instagram.com/realitycomicstoo/SPONSOR: KitschIndulge your hair and skin while you sleep with satin pillowcases, caps, and eye masks from Kitsch!Get 30% off your ENTIRE order when you go to...2023-03-281h 52She's Speaking with Emily HanksRHUGT 3 - Episodes 1-3 with Kendrick TuckerRemember when we said we could skip UGT 3 and get straight to 4? What were we thinking?MAKE SURE TO CHECK OUT KENDRICK’S PODCAST REALITY & COMICS TOO -Listen on Apple Podcasts - https://podcasts.apple.com/us/podcast/reality-comics-too/id1525311067Follow him on Instagram - @realitycomicstoohttps://www.instagram.com/realitycomicstoo/SPONSOR: KitschIndulge your hair and skin while you sleep with satin pillowcases, caps, and eye masks from Kitsch!Get 30% off your ENTIRE order when you go to...2023-03-281h 52
World at WorkHow to Handle Employment Gaps on Your ResumeIn this episode, Tim shares his best tips for job seekers especially how to handle employment gaps on your resume. There are ways to position yourself whether you are straight out of college with little to no industry experience or are are wanting to transition from one industry to another. Tim and Cassie Tucker share tangible examples to further guide you as you put together a resume that will give you the advantage. Episode highlights: How to write a resume headline that will get you noticed What type of tough questions you might face...2023-03-2122 min
The Jody Maberry ShowMake More Offers"It does not work to make noise and get noticed without making an offer." A recent conversation with Cassie Tucker and Lee Cockerell inspired me to reflect on two stories from my high school days. There were two different situations where I made big gestures without making an offer. Did you know that having a happy ending is an opportunity for conversions in your business? It is important to make an offer when trying to get attention for your business. But it is about more than just drawing attention to the business. You need to m...2023-03-0820 minWorld at WorkHow to Network GenuinelyDuring this episode Cassie and I talk about how to network genuinely. Tim shares a powerful example of how genuine networking led to a mentorship that far outweighs any professional reward or fulfillment, and helped him gain the courage to take the leap and begin Best Culture Solutions. Episode highlights: How to personalize your outreach when you are reaching out to someone you admire Tips on how to use company events to your advantage How to utilize social media to grow relationships and gain business Be sure to check out Cassie Tucker’s challenge at th...2023-02-2829 min
The Jody Maberry ShowLessons from PodfestCassie Tucker and I recently attended Podfest. Cassie returned to discuss the lessons we took away from our experience. The first lesson comes from the current trends in the podcasting industry. AI assisting in streamlining tasks and podcast management. The importance of building community on your show. The emphasis on utilizing video was very prevalent. It is an exciting time to be podcasting. Cassie presented on her first panel during Podfest, and a takeaway from her experience can applies to podcasting in general. Think about how you can get to the point quicker. You don’t...2023-02-2215 min
Creating Disney MagicOffer to Help the Right WayToday, Jody, Cassie Tucker and I tackle how you can offer help in the right way. People regularly reach out to me, looking to connect. Networking is important, but there can be a lot of noise. If you want to stand out, you must offer to help in the right way. When you reach out, be specific about how you can serve. Can you save them time? Money? Help them increase their reach and build reputation? Tell them how you can enhance their business. Just like with a podcast, make sure you have a clear...2023-02-1414 minThe Jody Maberry ShowThe Two Types of Stories Your Business Needs to TellCassie Tucker once again joins me as host and draws a parallel we can all learn from. As a former park ranger, I found that every park has two types of stories it tells: learned stories and earned stories. Learned stories are the stories that we tell. It is the information provided to guests; the content we choose for them to learn and use to enhance their experience. Earned stories are the stories they discover for themselves while visiting us. These are the actives and actions they do and take that create their own experience to pull...2023-02-0121 min
tpentz@hotmail.com's mixtape podcast@casualconnection appreciation tweetA collection of edits and reworks by the impeccable Casual Connection. Australia, stand up!
Ginuwine - Pony
Horace Brown - Shake It Up
Next - Too Close
Usher - U Make Me Wanna
Eve - Who's That Girl
Fat Joe ft. Ashanti - What's Luv
Mya - Case of the Ex
Naughty by Nature - Feel Me Flow
Adina Howard - Freak Like Me
Aaliyah - Back & Forth
Mariah Carey - Make It Happen
Brandy - Full Moon
Cassie ft. Timbaland - Way Me & U Are2023-01-271h 11World at WorkThe Great Resignation One Year LaterOn this episode Tim and his co-host, Cassie Tucker, talk about a side of the great resignation that you may not already be familiar with. Tim also shares his prediction for whether or not the job shortage will resolve itself in the new year and the reasons behind his opinion. Episode highlights: What one point of clarity Tim recommends that you prioritize Why there’s been great regret during the great resignation on the job seeker’s side of things What type of lists set you up for success when you’re unhappy with your current job 2023-01-0325 minWorld at WorkHow to Recover From Being Rejected From a JobIn this episode you’ll not only learn how and why to overcome rejection during the job seeking process, you’ll learn how to face less of it. Episode highlights: How to turn a no into a yes Which app Tim love to recommend to his job seeking clients What immediately tips off the job recruiter as to how you’d be able to help them Aside from the great highlights, Tim’s co-host, Cassie Tucker, shares a personal story that will give you hope while providing you with some long game strategy. Connect w...2022-12-2021 min
The Customer Engagement LabGrowing an audience with authenticity (the legit way)Today, we’re joined by Cassie Tucker. Cassie is the Founder of CAMM Media and co-host of the Marketing Happy Hour Podcast.Ever wonder why the ONLY people interacting with your company on social media are the people that work there? Or maybe you’ve poured your heart and soul into a thoughtful LinkedIn post that completely flopped, and you just can’t figure out why.We always blame the algorithm for poor engagement and stalled audience growth. But if we’re being honest, it might just be your content. In this episode, Cassie a...2022-12-1343 minWorld at WorkThree Ways to Get Your Resume Noticed by Recruiters InstantlyIn this episode, Tim breaks down exactly how you can use your resume to paint a memorable picture that helps recruiters begin to envision you in the role they’re hoping to fill. If you can get them to do this, you’ve got a great shot! Towards the end of the episode, Cassie Tucker asks additional questions which lead to even more insights that’ll help you save time and energy as you dive into the process of finding your dream job. Episode highlights: Why using numbers on your resume is a great idea W...2022-12-0621 minThe Customer Engagement LabGrowing an audience with authenticity (the legit way)Today, we’re joined by Cassie Tucker. Cassie is the Founder of CAMM Media and co-host of the Marketing Happy Hour Podcast.
Ever wonder why the ONLY people interacting with your company on social media are the people that work there? Or maybe you’ve poured your heart and soul into a thoughtful LinkedIn post that completely flopped, and you just can’t figure out why.
We always blame the algorithm for poor engagement and stalled audience growth. But if we’re being honest, it might just be your content. In this episode, Cassie and Travis d...2022-12-0243 minWorld at Work5 Ways to Ruin Your InterviewWould you love to feel less nervous walking into your next interview? Tim’s got some great tips on today’s episode to help you do just that. And Cassie Tucker, who’ll be helping Tim with all the episodes focused on the job seeker’s side of things, has a couple of tips of her own. So, if you have a way to take some notes, this is going to be a mini masterclass on what you should and shouldn’t do if you want to hear the words, “You’re hired!” Episode Highlights: Why being to...2022-10-2525 min
Sex at Every SizeVulnerability RequiredThis week in fatphobia we’re talking about Kanye West’s recent interview with Tucker Carlson. In the interview he uses Lizzo’s body/weight to criticize the cultural move towards body & fat acceptance. Of course, he does this Ye style by getting really conspiracy theorist with it. We break down the phrasing he uses and the claims he makes highlighting the misogyny and fatphobia within them. Our listener question this week is from a cis-female woman about her partner shaming her for needing/wanting to use a vibrator. We discuss the cultural expectations around orgasms and who get...2022-10-1744 min
The Unstoppable SingerS2 Episode 04: Sitting down with Cassie BMeet Cassie Bowerman, aka Cassie B., singer, dancer, and leader of the Cassie B Project band from San Diego. She spent most of her childhood in musical theater, which taught her the importance of becoming a well-rounded performer. At 16 she joined one of San Diego's best professional dance teams, Culture Shock, where she spent countless hours in rehearsals, performing and developing her love for the soulful, funky, and pop style music that has become her signature sound. Michael Jackson is Cassie's greatest musical influence and has inspired her to create an atmosphere that “inspires listeners to feel the music an...2022-09-2744 minThe Jody Maberry ShowThree Ways You Can Use PodcastsMany people are familiar with podcasts. It doesn’t matter what industry you are in, you can benefit from podcasting in one way or another. Cassie Tucker joins me as we unpack three strategies for leveraging podcasts to reach your goals. The first strategy is the one most think of when they consider podcasts. The long-term podcasts. Ideally, in this scenario, you post weekly and maintain the podcast an indefinite period. There are many benefits to this strategy. It allows you to build a network and connect in ways professionally that might otherwise be outside of your gr...2022-09-1424 min
Marketing Happy HourSeason Finale | Reflecting on Season 5 + Looking Ahead to Season 6We're officially at the end of season 5 of Marketing Happy Hour! In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from all of our guests.
Lastly, Erica and Cassie look ahead to season 6 and what you can expect in the coming months!
Thank you to all of the amazing guests this season:
Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine
Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast
Creating...2022-08-2533 min
The Jody Maberry ShowLearning From People You Work WithCassie Tucker started working with me one year ago. Initially, Cassie provided support for the work I was doing. Over time, her role expanded, and now she provides operational support and marketing strategy for my business and our clients. We've worked together on product launches and events. Cassie joins us for this episode of The Jody Maberry Show to discuss what she has learned during her one year working for Maberica, INC. Cassie talks about how living out your dream is possible in ways you might not expect, the importance of processes, leadership lessons she's learned from c...2022-08-0422 min
One Spark StoriesPitfalls and Pixie Dust of Podcasting with Cassie Tucker and Rita RichaIn this special episode you get to hear three women talk about how podcasting has impacted their entrepreneur journey. Cassie Tucker and I joined Rita Richa on a live recording for her podcast Bippity Boppity Business. During this virtual event we discuss: How podcasting has helped us as entrepreneurs network with dream collaborators and clients Why podcasting is our favorite form of content creation for our business What most business leaders get wrong about podcasting when they first start out If you are a business leader that is looking to infuse wonder, connection, and creativity i...2022-08-0339 minWill Talks BizAsk Will featuring Cassie TuckerWe are kicking off a series of episodes called, “Ask Will”. Entrepreneurs from a variety of backgrounds and levels can share their concerns and get insight from me. This episode is with Cassie Tucker, co-founder of CAMM Media. She asks, “After bootstrapping and building all aspects of my business, I am ready to scale. How can I start delegating so I can build the business to double and even triple it?” {2:15} Some of the most successful business started during recessions or major setbacks. {3:07} Selling and bookkeeping are two areas Cassie is looking for the most...2022-07-2025 min
Marketing Happy HourSeason Finale | Reflecting on 1 Year of MHH + Looking Ahead to Season 5We're officially at the end of season 4 of Marketing Happy Hour AND one year into the podcast. In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from guests in the marketing, influencer, social media, and productivity industries. They also included a favorite segment in season close-out episodes: Rapid-fire questions
Lastly, Erica and Cassie look ahead to season 5 and what you can expect in the coming months.
Thank you to all of the amazing guests this season:
👉 Ethical Copywriting with Email Strategist Karsen Murr...2022-05-2623 min
The Jody Maberry ShowMarketing Lessons From My DogCassie Tucker returns today and we are laying out the greatest marketing lessons you are going to find. And I learned them from my dog. As a dog owner, I am very interested in making sure my four-legged family member is taken care of. Not too long ago, I learned about a dog boarding and daycare company that markets their product in such an amazing way that I am now a customer. Here are seven lessons I have learned from a doggy daycare that business owners can adopt to their marketing. First, there is value...2022-05-1122 min
Marketing Happy HourSeason Finale | Top Advice for Marketers + Favorite Moments from our GuestsTime flies and we've officially reached the end of a value-packed podcast season. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker, sit down in person, share a bottle of wine from Winc and discuss lessons learned from the amazing guests of season 3. They also shared their favorite moments and what they're most looking forward to in next season.
Thank you to all of the amazing guests this season:
👉 Josie Maida of Maida Media
👉 Geena Massara of Girlfriend Collective
👉 Zaria Parvez of Duolingo
👉 Alice Hampton of ACP Manageme...2022-02-2415 min
The Jody Maberry ShowFive Business Lessons from Live EventsCassie Tucker is back, and we are unpacking five lessons learned from live events and how they are run, especially in this post covid world. These lessons may be specific to a live event setting, but they are principles that can extrapolate into just about any arena of business. First, set yourself up for adjustments. Every single day something will change. When you expect it and plan for it, you will keep everything running smoothly. Have backups. Think through the worst-case scenario and plan accordingly. Second, you win by thinking inside the box. Innovation is great, but...2022-02-2323 min
The Jody Maberry ShowSeven Lessons From a Luxury HomebuilderThere are lessons to be learned from most interactions and experiences. They can then be applied to many different areas of life. Cassie Tucker and I are taking some time today to extrapolate the seven lessons I learned from my time in the Luxury Homebuilder business. First, show up on time. Do that, and you will always have an advantage. It is simple, but something that people notice. Second, simply put, do what you say you will do. Be a person of your word, and people will talk about you behind your back in the best way...2022-02-1627 min
One Spark StoriesMarketing Yourself through Storytelling - Cassie TuckerThis episode connects us with the wonderful Cassie Tucker. Cassie has spent years in social media, marketing, public relations, photography, and consulting at a local and even international level. She’s an incredibly savvy storyteller that loves seeking new ways to engage audiences, which is why she has been so successful moving from corporate agencies to running her own marketing business while also co-hosting Marketing Happy Hour podcast. And do I dare mention she is a fellow Disney College Program alum? We always seem to find a way to connect with the magic. Connect with Cassie: cammmedia.co...2022-02-0938 min
The Jody Maberry ShowMarketing Lessons from Landscaping CompaniesI recently received not one, but two of the same type of marketing pieces. I hate to say it, but it wasn’t the best marketing I have seen. It got me thinking, what makes a good marketing piece? I have Cassie Tucker back with me again to dive a little deeper into what makes a good piece and what these landscaping companies can do to improve on their attempts at getting their services out to the public. Check out what others in your industry are doing and learn from it. Determine where your future clients are go...2021-11-2423 min