Shows
The Brand Marketing ShowMaster This Powerful Step to Hit Jackpot With Every PromoIf you've ever wondered, "What incentives should I offer for my Black Friday promotion?" Or, "What kind of offers are working the best right now to generate sales?" Or even, "How can I get more people buying from me right now?" If you've been puzzling over those questions lately, then chances are you're one of the 95% of eCommerce business owners who haven't quite mastered the most important step in your marketing… What is that magical step, you might be wondering? It's not magic. It's a deliberate and intentional review pro...
2023-11-3032 min
The Brand Marketing Show5 Challenges Impacting eCommerce Growth & How To Overcome ThemIt's no secret that this has been a pretty tough year for many, both as business owners and personally. I think sometimes when we experience challenging times, especially as a small business owner, it can sometimes feel pretty isolating like you're not cut out for this because you're finding it so hard. In times like that it can be comforting to hear that others around you who you maybe look up to or view as being maybe more successful, also find the same or similar things challenging as you. It's...
2023-11-2337 min
The Brand Marketing ShowHow To Stand Out From Your Competition & Drive Sales This ChristmasAnyone else's email inbox overflowing with a bazillion promos right now? It's the time of year where the digital landscape gets extra cluttered, with a big increase in marketing messages coming at us left, right and centre. And that includes YOUR audience… So the big question is…How are YOU going to stand out from your competition and be able to capture the attention and engagement of your customers? If you want to have a successful Christmas and Holiday sales season it's essential to find ways to stand out from your competi...
2023-11-1626 min
The Brand Marketing ShowOmnichannel Marketing: The Game-Changing Strategy That Skyrockets ResultsHands up if you're finding it challenging trying to get consistent traffic and sales in your online store right now? Or finding it overwhelming trying to figure out how to get your digital marketing dialled in and really converting consistently? I've been speaking to a lot of eCommerce business owners recently – recent start-ups as well as seasoned veterans – who are experiencing these things right now. And they all ask me the same question: is it just them, or are customers still buying? Is it actually possible to get good revenue results right now?
2023-11-0934 min
The Brand Marketing ShowMaster the Basics of Wholesale with Melinda Farley from Kollektive DistributionAre you a brand that sells both direct to consumer on their eCommerce store, as well as wholesale to retail stockists? One of the most common questions my clients are asking me is, how to wholesale? How do you actually do it? Sound familiar? Having that duality of selling via eCommerce as well as wholesale is actually one of my favourite business models. And If you do a great job of your branding and marketing, you end up selling better via both channels without the need for discounting. A...
2023-11-0244 min
The Brand Marketing ShowHow To Power Up Your Sales with GamificationOf course, we all want to jump on new trends. It's literally human nature. When we see something new that's working particularly effectively for others, we want to roll it out in our own businesses. That's normal, right? And for a while, it'll work. But when something new and trendy reaches peak, mass adoption, it stops getting the cut through and stops getting noticed by people, and therefore becomes less effective. Which – in the context of your marketing efforts to try and generate traffic and sales in your online store – basically means y...
2023-10-2625 min
The Brand Marketing ShowThe Challenges & Strategies That Saw This Brand Grow From Tiny Startup To Multi-Million Dollar Success.Wouldn't it be great if being a business owner came with a roadmap? Something you could follow so you could avoid any of those difficulties and enjoy constant uninterrupted progress? You wish! (Well, we all hoped that would be the case) But sorry to break it to you… Building a business is never straightforward or simple and we all face challenges or problems we have to figure out along the way. When we first start our business, a lot of entrepreneurs start out with a lot of enthusiasm and motiv...
2023-10-1735 min
The Brand Marketing ShowDiscover 5 high impact changes that improve ROAS by 35%What's the SINGLE most important thing in ANY eCommerce business? One word: TRAFFIC. As we all know, without traffic – literally nothing else happens. Now of COURSE it's not just about generating ANY traffic. It's about generating the RIGHT traffic. Traffic that is HIGH QUALITY & PROFITABLE… And the go-to place over the past few years to generate that traffic for an eCommerce business has been Facebook and Instagram. Yet it's never been more challenging to generate high-quality & profitable traffic on Facebook and Instagram. So…if you're running ads and no...
2023-10-1230 min
The Brand Marketing ShowEcommerce + Wholesale: How This Gift Brand Got It Right With Amanda Legovich From Bell Art.Recently, a friend of mine who owns a Shopify retail store was telling me about their experience of being in a group coaching program alongside a number of her suppliers. And the mentor was advising her stockist brands to run big discount promotions direct to their own customers online, literally undercutting their stockists who were also in this group hearing this advice. I reckon if you're a business owner on either side of that brand / retailer divide, you probably don't want to have that kind of experience. But, as much as retailers might t...
2023-10-0540 min
The Brand Marketing ShowMy Top 3 Ways To Use ChatGPT (& 1 To Avoid...)If ever there was a trendy bandwagon that everyone and their mother's uncle's dog is jumping on to try and make money from you, it is ChatGPT Unfortunately, with all the hype surrounding ChatGPT and other AI tools right now, there are people who think this is a magic tool that will completely transform their business and make them truckloads more money without the need for actually growing a team. Obviously, the internet completely transformed our lives. It's changed the way we live and work. It's made old industries obsolete and helped bring new industries t...
2023-09-2828 min
The Brand Marketing ShowFollow These 6 Steps To Run A Killer Black Friday PromoThis year's Black Friday Cyber Monday promotional event will likely be unlike any other. It'll be a record one – if you do it right that is! BUT... getting organised early is absolutely key. Here are some statistics from 2022 results to give you some idea of the scope of this event: In 2022, Australian retailers saw an 11% increase in revenue on Black Friday alone compared to 2021, and a whopping 239% increase compared to the average for just the previous month. And last year, e-commerce stores processed well over $65.3 billion in sales just during on Black...
2023-09-1927 min
The Brand Marketing ShowWant To Have Mega Sales Results In Q4? Here's How…Firstly, let's call out the elephant in the room here. So far this has been a crazy year for businesses huh?! We're living through some of the highest levels of inflation since the 80's right now, and with interest rates only finally stopping their upward spiral, it's no secret that a lot of families have been tightening their spending habits this year. And I can sense that there's a number of you who are just a teensy bit nervous that maybe customers won't come out to spend much over the next few months....
2023-09-1128 min
The Brand Marketing ShowGrowing An eCommerce Brand Before, During & After Covid. Lou Duggan's Real (Rollercoaster) JourneyThis year, I've observed so many businesses that started during the Covid eCommerce boom time They're experiencing a decline in sales, or finding that trying to get the same results as they easily got during Covid is now taking them a lot more time, effort and investment. Let's be honest, the life we all experienced during the first two years of Covid produced about 10 years' worth of eCommerce sales growth in that very short period of time. Then all of a sudden, our online shopping habits changed again with the result being that i...
2023-09-0559 min
The Brand Marketing ShowHow To Bust Past Fears To Build A Thriving Online SuperstoreMany of us have a fear of success and failure. Whether that's conscious or unconscious. I'm sure we've all experienced this roller coaster of emotions on our entrepreneurial journey, I know that I certainly have, And I really want to talk about this fear that I think a lot of us have. Here's what's on the other side of those fears however. Financial independence with autonomy & Rock solid confidence. Is it all sunshine and rainbows? Nope. I ain't gonna lie to you about that. But...
2023-08-2936 min
The Brand Marketing ShowBuilding a Global Brand from an Outback Cattle Station With Katie Eslick from Little Windmill ClothingThe idea of starting a business after having a baby and going on maternity leave is such a familiar story It's my own story It's the experience of so many of you listeners, And it's also been the experience of today's guest, Katie Eslick, founder of Little Windmill Clothing Co. What's a bit different about Katie's journey to building her popular label, is the fact that she lives in a remote region, in outback Queensland, Australia, on a cattle station. Aside from things like post and courier services being har...
2023-08-2133 min
The Brand Marketing ShowHow To Buy Back Your Time & Get More Done, with Michelle Abitria from Outsourcing Crew.Have you ever had one of those days where you feel like you're running from one task to the next? Right from the minute you open your eyes in the morning, you're go go go. Yeah me too. Trying to respond to customer enquiries, create and post stuff to socials, pick and pack orders, figure out what should go in your next email newsletter. Just trying to chip away at some other big project… I mean the list goes on right? How good would it feel to be ab...
2023-08-1445 min
The Brand Marketing ShowHow Much Should You Spend On Advertising Your Online Store?I remember when I launched my first business, I was absolutely shitting myself! I was almost too scared to tell any of my family and friends I'd started a business, or invite them to look at my website. Why? Because of an almost-overwhelming fear of failure. I had set myself a really big goal, and standing on the starting blocks, that goal looked totally unachievable! And I was especially fearful of investing my personal hard earned savings into things like advertising when there was no guarantee that I'd make it back. BUT, I a...
2023-08-0840 min
The Brand Marketing ShowSolving the Dirtiest Problem in eCommerce with Better Packaging Co.What would you say is the dirtiest problem in eCommerce? And no, that's not a trick question! The answer, of course, is waste. The glamorous topic of waste in eCommerce is an important one, as it's a huge by-product of any eCommerce business or brand manufacturing physical products. From the packaging that products go into when they come off the production line or the packaging, you use to wrap, pack and send orders out to your customers. Unfortunately, we can't avoid the need for packaging, as hard as we may...
2023-08-0135 min
The Brand Marketing ShowBuilding A Multi-Million Dollar Business In 4 Years with Ann Thai, Founder Of Amaia LashesLet's face it, no one's business is always sunshine and roses. We all go through downs as well as ups along our entrepreneurial journey. And if we know that's normal and common for all entrepreneurs then the experience feels a lot less isolating! Like so many of us, today's guest Ann had an a-ha lightbulb moment when she experienced a problem personally and couldn't find a product or solution readily available to buy. And that gave her the product idea for her business. She's since gone on to build a multi-million d...
2023-07-2542 min
The Brand Marketing Show46 Free Ways To Get More Traffic & SalesDo you want to leverage as many different FREE marketing strategies as you can? Of course you do! If you've listened to this show for long enough, or read much of my content, you'll know I'm a huge advocate for having a marketing system in place that incorporates a few different channels and strategies. Particularly in the economic climate we currently operate in, we all need to find ways to get visibility for our brand and generate website traffic and sales in the most cost-effective way possible. But what's the best wa...
2023-07-1847 min
The Brand Marketing ShowHow To Create A Customer Avatar & Use It To Get Better ResultsDo you ever feel a bit deflated when you log into your social media platforms and see hardly any likes, comments or shares? Pretty dang frustrating isn't it? Moral of the story? Not everyone is going to be obsessed with you. And the sooner you accept this, the better. To counteract that, your brand needs a personality that's distinctive and authentic – meaning you can't publish a bunch of crap that you really don't believe in or that doesn't resonate with you at all. The starting point to be a...
2023-07-1124 min
The Brand Marketing ShowWhat To Focus On Next In Your Business Not to be dramatic, but the internet is plagued with distractions and illegitimate experts. So let me tell you, If there's one thing I've learned over the past few years, it's that the number of Instagram followers you have has nothing to do with the systemization and automation of your sales growth. Let's be honest, you're probably thinking "What does that have to do with anything about what to focus on next" Trust me, this statement will make sense by the end! So the other day, I was speaking with an onlin...
2023-07-0329 min
The Brand Marketing ShowCreate Your Own Content Plan With Ease In 10 Simple StepsHands up if you've ever heard the phrase "Content is King" when it comes to marketing your brand? Or "Queen" in my books! Now, obviously having great content is what makes or breaks your brand's marketing and advertising. But if you're anything like me and many of my clients – figuring out what that should be is the hard part. So it gets put into the 'too hard' basket. If that's you, then no doubt you're probably feeling like content creation has become like the beast that needs constant feeding. Wh...
2023-06-2730 min
The Brand Marketing ShowWhich Social Platforms Are Best For You To Advertise On?Do you know what the single most important thing in any online store is? One word. TRAFFIC As we all know, without traffic - nothing else happens… No visitors to your website = No sales in your shopping cart… It literally all starts with TRAFFIC. Now of COURSE it's not just about generating ANY traffic… It's about generating the RIGHT traffic Traffic that is PROFITABLE! It's not news that the go-to places over the past few years to generate that traffic have been Facebook, Instag...
2023-06-2025 min
The Brand Marketing Show3 Ways To Build Your List Before A PromotionNo-one is motivated to receive more newsletters! Okay, maybe we started off a bit harsh there… But when you're growing your SMS & Email list, this is a hard fact you NEED to know. So again, for the people in the back! A newsletter is not the most effective way to convert new subscribers into buyers. And for the people who thought they were spared…. No, a discount is also not the only way of offering value to your target market. Yes, it's a nice enticement for some...
2023-06-1328 min
The Brand Marketing ShowHow To Plan A Revenue Boosting End Of Financial Year SaleWant to squeeze as much juice (revenue) as possible out of the last few weeks of this financial year? You may be considering running a clearance or mid-year sale (affectionately known as an EOFYS). As you know, it's not my preference to run sales and discounts all the time, but there definitely are times of the year when it can be a good idea to do so, and this is it! There are many benefits to running an EOFYS: You can sell off end-of-season or last season's stock. Clear slo...
2023-06-0626 min
The Brand Marketing Show5 Simple Steps To Revive A Dead Email ListIs your email list dead in the water? Chances are you killed it yourself… Harsh, I know. But hear me out. I'm aware that some of you think email marketing is dead, or that it's just not where the real money is. The evidence says otherwise. But let's be honest. There's no easy way to admit if your email list is dead & you often don't realise it immediately. It can take several emails to realise it. You see only a few opens, no clicks, and no ac...
2023-05-3026 min
The Brand Marketing ShowHow To Make Quality Products: The Fail-Safe Process & Pitfalls To AvoidAre you finding it difficult to navigate the complex web of finding a manufacturer that meets your business needs? One that can start small and grow with you? Because I know I did when I first started out! I remember when I was working on launching my first brand, back in 2007. Back then, it was so incredibly difficult to find a manufacturer – ANY manufacturer! Let alone one who was happy to start with us when we were small, but who could also scale with us as we grew. Boy was that lear...
2023-05-2348 min
The Brand Marketing ShowMake Millions With Magic MetricsIt seems everywhere I turn lately, I see small business owners struggling with a drop in sales, both online and offline. Is it interest rate rises? Is it inflation? Is it because of end of financial year? Clearly businesses are hurting. The stress and anxiety is almost tangible. And trust me when I tell you, I totally know how this feels because I've been there too, many times. But if you focus on those things, I guarantee you'll struggle. So where do we go from here? If y...
2023-05-1635 min
The Brand Marketing ShowHow to Improve the Profitability of Your Social Media AdvertisingDoes the thought of running social media ads have you feeling like Mr Zuck is opening your wallet, fleecing all your money and then some, and then closing it without even so much as a 'here's a customer for you'? If so…then this episode is for you! Something we should all do regularly is review how profitable your marketing and advertising currently is. I recently did a bit of an expenses audit – part of which was reviewing which expenses to keep and what to cut. But – more import...
2023-05-0926 min
The Brand Marketing ShowHow You Can Enjoy 66x ROI From Your Klaviyo AccountDo you want to enjoy 66x ROI From Your Klaviyo Account? No, that's not a trick question! We're into May now, and as crazy as this sounds, now is the time to be planning and preparing for a bumper 4th quarter. And if you want customers to be spending with you - then as well as now - you do need to plan and execute the right kind of activities so that you can thrive throughout the rest of the year. Now, the average return on investment on email marketing across the board is...
2023-05-0241 min
The Brand Marketing ShowConquering Imposter Syndrome: Building Unshakable Self-Belief for SuccessConquering Imposter Syndrome: Building Unshakable Self-Belief for Success Are you struggling with self-doubt and feelings of inadequacy despite your achievements? Entrepreneurs often start their businesses because they have a vision or a goal that they're really excited and passionate about. But then when challenges come their way, whether external or internal, it's really common to start feeling as though you're not cut out for business or can't be successful because it's hard. And in those moments, it always seems as though other people have found success easily. So how do we ge...
2023-04-2542 min
The Brand Marketing ShowHow To Get Past A Sales Slump In Your Ecommerce BusinessNavigating a downturn in business is one of the most daunting experiences a business owner can go through. Lately, I've seen a few of you struggling with a downturn right now and I know from experience that when that happens there's always the fear at the back of your mind that this is it, it's as good as it's gonna get and things might not get better again. So when we experience a downturn in business, what do we do? First of all, if you are experiencing a downturn right now, you need to...
2023-04-1831 min
The Brand Marketing ShowHow An Office Waste Problem Led To This Popular InventionHave you ever heard that old saying that Necessity is the Mother of all Invention? That was truly the case with my guest today, Michelle from PaperSaver who, alongside her husband, turned an office waste problem into a new, popular invention! I think it's a similar genesis story for many of you actually - as it was for me too. Struggling with a specific problem, not finding a solution to it already available on the market, so taking on the challenge of making something new that would do the job. Of course, then th...
2023-04-1139 min
The Brand Marketing ShowThe Success Behind The Grow JournalIf you're a Mum or a Teacher, you might already know this brand, but if you don't then you'll want to, I promise! The Grow Journal started their journey by having an idea for journals designed for kids and teens in mind, packed full of content to help kids and teens to develop resilience, to have positive mindsets, have higher self-esteem and just generally higher levels of emotional well-being! They've gone from strength to strength and have massively grown their business in the last couple of years. Of course, not without challenges and problems, and a...
2023-04-0354 min
The Brand Marketing Show5 Reasons Why Customers Aren't Buying From YouAre you finding customers aren't buying from you? It can be incredibly disheartening right?! You invest a huge amount of time and money setting up your online store, sourcing your products, building your brand and trying to grow a business and after all that hard work, you're just not seeing that conversion. Did you know that low traffic volume itself is a major reason why some online stores aren't getting any orders through the till? If you're getting under 100 visitors a day, then your primary focus should be driving more traffic. Listen to...
2023-03-2836 min
The Brand Marketing ShowThe Journey Of French Soda With Ashlee NagleToday's interview is with someone I've wanted to invite on the show for a while, not just because I love her and her brand, but also because I've had several of you listeners request to hear her story! Ashlee Nagle from French Soda HAS achieved an enormous amount in her 5 years in business. Generating fantastic year-on-year growth via both wholesale and eCommerce, effectively implemented multi-channel marketing strategies & not to mention, found ways to overcome the difficulties she's faced along the way. Listen to the podcast as Ashlee shares her incredible journey from Teaching to growing a...
2023-03-2139 min
The Brand Marketing ShowHow To Become A Cashflow QueenLet's begin with the cold, hard facts. Did you know that one in five eCommerce businesses fails within one year? This rises to 30% in the second year, 39% in the third year, and over 40% in the fourth year. That's pretty sobering right?! The reality is, poor cashflow management, running out of cash & other cost issues contribute to the failures of so many businesses. But it doesn't have to happen to you! In today's episode we're going to talk about 5 big reasons why eCommerce businesses fail, and then discuss 3 simple, but practical cashflow management strategies (so you ca...
2023-03-1428 min
The Brand Marketing ShowCracking The Code On International Women's Day with Dr Eva Balan-VnukThis year, the theme of International Women's Day is 'Cracking the code: innovation for a gender equal future'. Growing up, I was taught to believe that girls and women had an equal right to education and opportunities in the work place. However soon after university and at the start of my career I realised that the reality was not even close to women having equal opportunities. Let's look at the stats for 2022: We still have an over 13% gender pay gap. Meaning, for every $1 a bloke earns, women earn just 87c. Women c...
2023-03-0744 min
The Brand Marketing Show3 Ways Putting Your Eggs In One Basket Is RiskyToday I want to talk to you about risk. I know, I know! Risk isn't the most fun topic for business owners BUT how often have you heard of a business going along swimmingly and then suddenly losing everything? I know we like to think it won't happen to us, and we just want to get to the point where we find the right strategies that work for us and have them working perfectly and then continue as is into the sunset of success. But… what happens when your one channel on social media shuts your...
2023-02-2823 min
The Brand Marketing ShowThe 3 Social Media Ads You Need Today To Build Brand VisibilityRecently, I heard someone advise a business owner to just focus on selling, because that's the number one thing. Which is all good and well if you have an audience to sell to… and not just any audience but an audience that actually needs and DESIRES your brand or product! But how do you get that audience who needs and desires you in the first place? Today I have my superstar social media buyer Sally Bingham on the show to explain the purpose of engagement ads on social media. We're going to g...
2023-02-2132 min
The Brand Marketing ShowI've Seen Too Many Brands Owners Struggle With This...How are you spending your time in your business at the moment? If you're in the first year or two of your business you're probably wearing ALL the biz hats - which is very normal when you're in start up mode and learning all the ropes and saving your biggest resource, money. However, when it comes to growing your business there comes a time when you're most essential resource becomes your own time and expertise. In order for you to scale, you need to be spending your time on action items that will move your...
2023-02-1339 min
The Brand Marketing Show6 Phases To Perfect For A Successful Trade Show or ExpoAs we approach trade show season here in Australia, many brands are gearing up to show off their wares and to increase their wholesale clients or sales via a trade show or expo. And it's easy to understand why, exhibiting at an trade show for retailers or at a expo selling directly to customers can be a great way to increase your brand visibility and sales. But attending a show for the first time can be extremely overwhelming and requires some serious pre-planning to make the most of this big investment. So today...
2023-02-0841 min
The Brand Marketing Show5 Ways To Increase Brand Visibility Using Organic Social MediaThis month I'm dedicating to the theme of building brand visibility and growing your engaged audience. February can kinda be a trickly month as it's in between seasons. We've finished Christmas and Back To School and there's a little lull until Autumn or Easter promos start to kick off. So what to do? This is the perfect month to be working on your brand visibility! Because what you work on now will help you enjoy greater results when the sales cycle swings around again. And the bigger the size of your en...
2023-01-3137 min
The Brand Marketing ShowAccelerate Growth With A 90 Day Action PlanIf you've listened to my podcast episodes so far this month, January 2023, you most likely are really excited about your 3 year vivid vision and what you hope to achieve in the next 12 months. But.. if you're anything like most people, you might also be stumbling a little with how to put this into practice in a way you can stick to it. And you're not alone. The two most common stumbling blocks when it comes to actioning your plans are: I don't know what to do TODAY to achieve the big v...
2023-01-2421 min
The Brand Marketing ShowA Sneak Peak Inside The Plans of A Super Organised BusinessSo far this month I've been sharing some of my planning methods for those of you who are trying to work out your goals for the year and work out what sort of marketing strategies you might employ to help you grow your business this year. Hopefully that content I've shared over the last two weeks has been helpful - but sometimes theory isn't enough. We need to hear stories from people who can help bring it to life for us. So today on the show, I'm joined by my friend and former client Lisa Mu...
2023-01-1738 min
The Brand Marketing ShowHow To Plan For Success (Even When You Don't Know How…)Do you know what I think the hardest part of business is? Whether you're a start up or ready to scale, the struggle is always the same. It's not knowing what to do next! We can get so caught up in our day to day business that we lose sense of the big picture and struggle with trying to work out what we should be focusing on, or what the right strategies to be working on right now, to help move things forward. Particularly towards a big goal that you want to achieve.
2023-01-1035 min
The Brand Marketing ShowLet's Create Your Vivid Vision For 2023 SuccessWe're here! We made it to 2023! And in this first episode of the new year I want to help you create a vision for your business , to be crystal clear on what you hope to achieve, and most importantly, WHY you want to achieve it. But I hear you say "Cath, how I can plan for anything any more? The last 3 years just threw constant curve balls!". And didn't it what! But you know what, curve balls or no curve balls, it's up to you as to whether you are able to steer...
2023-01-0229 min
The Brand Marketing ShowMy Annual Reading Inspiration For A New Year!You probably already know that I'm an avid reader (or listener, thank you Audible!) and this year has been an epic year for the number of books I've dug into And in 2022, seeking inspiration from others through books and podcasts has been my way of getting through the year. We've all experienced a challenging year and both myself and my business has certainly been no exception. So I've been digging into a number of books to help me through these challenges - both for operational and leadership tips but also for mindset inspiration. An...
2022-12-2739 min
The Brand Marketing ShowEnd Of Year Review Ritual To Set Yourself Up For New Year SuccessThis won't be a long episode - I know at this time of year, you're all pretty busy and also looking forward to putting tools down and enjoying a bit of a break. So this is a shorty episode for you, but one I really want you to take action on. At this time of the year, I really love to take a few minutes to take stock, to review what's happened over the year. I think it's so important to incorporate reviews like this into the way you work, but especially at the end...
2022-12-2023 min
The Brand Marketing ShowWrapping Up The 2022 Black Friday ResultsIn this episode, I'm going to talk through some of the results that our clients enjoyed over the Black Friday promotional period, or more importantly to share our insights into those results. Specifically, what worked really well, what didn't work so well, and what kind of results did our clients achieve as a result of the specific strategies used. Overall, I can say that it was a huge success, which was welcome news for everyone after the year that's been. In fact, this promo was so good that some of our clients surpassed 2021's sales a...
2022-12-1348 min
The Brand Marketing ShowWhy You Need To Take A Break… And How!I see you Productpreneur. I see you limping towards the end of 2022, with a tired mind and a tired body. You know you desperately need a break but you also feel that you need to put in that big last burst of effort and see out 2022 with a bang. But with little left in the tank it's impossible to figure out what to do, let alone how to do it. Having been there and done that for many Decembers and guiding our clients and students through the same exhaustion, I've come up with a...
2022-12-0639 min
The Brand Marketing ShowThe #1 Key Trait For Success In BusinessToday, on my 150th episode of The Productpreneur Success Podcast, I'm going to be talking about one of the most important key behaviour traits for success: What it is, How to develop it (because it is something that you can learn and become good at and it won't cost you a dime), and Why so many people suck at it. Do you remember a time in your life, perhaps as a kid or a teenager, when you learned a big new skill? Something like mastering a musical instrument, or learning a sport like swimming or tennis or wha...
2022-11-2928 min
The Brand Marketing Show3 Critical Skills I've Learned That Made Me A Better Business OwnerToday's podcast episode is going to be a little bit different to my usual. There's not going to be any strategy or step-by-step training. There's no inspiring guest. I don't want to give you more information today, I want this to be more about offering support and encouragement. Because I don't know about you, but there seems to be this collective exhaustion hanging in the air at the moment. So I just want to check in - who of you is feeling a little deflated and exhausted at the moment? I mean, it's...
2022-11-2242 min
The Brand Marketing Show7 Last-Minute Tips To Crush Your Christmas CampaignTo all our eCommerce brands out there in the middle of crazy holiday season - I see you! You've just come out of Click Frenzy, are about to launch or are already in the middle of your Black Friday/Cyber Monday campaigns and then there's still the traditional Christmas marketing period ahead. It's enough to make any sane business owner want to crawl up into a little ball under the Christmas Tree with the bottle of champagne you were meant to give your 11 year old's school teacher and just wait it out until January!
2022-11-1539 min
The Brand Marketing ShowContent Creation for eCommerce Brands With Sharon HunterAre you feeling uninspired and frustrated with creating content for your brand? Are you overwhelmed about what you should be creating, and how often and where to publish it? Waiting until you have the perfect idea and then how to implement that idea perfectly? You're certainly not alone! Creating engaging content for your brand to share on social media, your website, email and digital marketing is super important for your business but it can be incredibly overwhelming. Which is why I've brought back one of my previous guests, Sharon Hunter. Sharon...
2022-11-0846 min
The Brand Marketing ShowHow To Calculate Your ROI On KlaviyoToday I get to talk about one of my favourite subjects, email marketing! But it's really a double hit combo of favourite subjects as I'm going to be talking about email marketing AND data… and for all those who may have been following my content for awhile you know that these two topics gets me more excited then my coffee machine! In previous episodes I've talked about how email marketing helps you reach your audience and grow your brand but it can also significantly increase your profitability, specifically when you're running paid ads. Wh...
2022-11-0125 min
The Brand Marketing ShowDiscovering Resilience And Rebuilding A Brand After TragedyImagine building up a business from scratch to 7 figures over 12 years and then, in one day, to watch it all go under water - literally! Today's episode is the story of Kristy Rigby, owner of Boutique Brands and popular brand Babiators Australia. Kristy has been on the podcast before, talking about the amazing journey of her business over the last 12 years and the incredible success that she has experienced. But today, Kristy is going to share her experiences of 2022 and the immense stress and pressure she has had to endure, both in business a...
2022-10-2551 min
The Brand Marketing ShowIs Facebook Advertising A Waste of Money in 2022? Hell no! But you need to know this…Hell no! But you need to read this... Recently, I heard a number of eCommerce brand owners discussing the topic of giving up Facebook ads because they'd heard how hard it is to get a profitable ROI. And you know what my answer to that is? It depends! *what!?* If you're spending money on paid advertising but your website is not ready for traffic or optimised for selling then yes, your paid ads will be a waste of money. If you're using the wrong strategy with your Facebook ads...
2022-10-1835 min
The Brand Marketing ShowFrom Sleepless Nights to A Global Brand, The Baby Loves Sleep JourneyToday's interview is with friend and client, Malou founder of Baby Loves Sleep. And like myself and so many of you, Malou was inspired to create her first product, a baby sleeping bag, because of a problem she experienced in her own life. Her son was kinda the opposite of Malou's brand name, because that baby did not like to sleep! But rather than continue to exist like a sleepless zombie, Malou decided to do something about it and created a sleep suit that was like a miracle cure.
2022-10-1142 min
The Brand Marketing Show9 Essential Elements of a Product Page to Get More SalesWhen was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page template, loaded up your products and voila! All your product pages were set up and ready to go and waiting for customers to add to cart. You now spend most of your time creating and implementing strategies to get people to visit your website but are not noticing if people are actually buying from your product pages. And sales are literally slipping through your fingertips! The product...
2022-10-0426 min
The Brand Marketing Show9 Sneaky Ways Big Brands Get You To Spend More MoneyAs with most things in life we all have a choice to focus on the negative or the positive in any situation. Yes, we could focus on the negatives of rising inflation and reduced consumer spending right now OR we could focus on the positives of ecommerce growth and take actions to ensure we're part of that upwards trend and getting those sales. Growth? What growth Cath, I hear you ask! Let's talk facts. Despite the gloomy talk of sales right now the actual fact of the matter is that Australia's online shopping...
2022-09-2729 min
The Brand Marketing ShowCreating A Brand For The Lifestyle You DesireToday on the show I'm joined by Tanya Boots from Inspirational Tea Co, a brand with purpose, designed to uplift and inspire and share love and kindness in the world. But whilst building her business, Tanya has also been on a journey of finding balance and sustainability in the way she runs her business, so she can stay the course over the long term. In our conversation today, she shares some of the challenges she's faced and the lessons she's learned the hard way that have ultimately helped her become more focused on what is mo...
2022-09-2046 min
The Brand Marketing ShowHow To Use Your Buyer Journey To Increase Customer EngagementLet me ask you a question. Have you ever experienced a situation where your ads are just not attracting or engaging your audience and you've watched your cost per click and conversions go through the roof but despair at the free falling results? And the same with your marketing emails - are they not getting great open rates or generating much in the way of revenue? If so, you're not alone! It's a very common scenario and one of the biggest frustrations we see among brand owners. But more often than n...
2022-09-1332 min
The Brand Marketing ShowFeeding The Content Machine With Lauren SchwartzHands up if you've ever heard the phrase "Content is King" when it comes to marketing your brand? Now, obviously having great content is what makes or breaks your brand's marketing and advertising. But if you're anything like me and many of my clients - you're probably feeling like content creation has become like the beast that needs constant feeding. We are all operating a content machine these days - and it can be super tempting to just whack up some images and captions 'because you have to' but without putting a whole lo...
2022-09-0624 min
Uncovered#110 Deep Marketing with Catherine Langman #110 Deep Marketing with Catherine Langman In this episode of Uncovered, Jason talks to Catherine Langman and they discuss the multifaceted nature of marketing, effectively communicating messages with customers, female business owners, competition and more. Catherine Langman is the Founder and CEO of the Productpreneur Success group. Her passion is to help female inventor/entrepreneurs to launch, scale and grow their purpose-led brand (whilst stressing less, working smarter and enjoying themselves as much as possible!) An award-winning business owner herself, Catherine has extensive professional experience in building brands and driving growth in innovative p...
2022-09-0440 min
Uncovered#110 Deep Marketing with Catherine Langman #110 Deep Marketing with Catherine Langman In this episode of Uncovered, Jason talks to Catherine Langman and they discuss the multifaceted nature of marketing, effectively communicating messages with customers, female business owners, competition and more. Catherine Langman is the Founder and CEO of the Productpreneur Success group. Her passion is to help female inventor/entrepreneurs to launch, scale and grow their purpose-led brand (whilst stressing less, working smarter and enjoying themselves as much as possible!) An award-winning business owner herself, Catherine has extensive professional experience in building brands and driving growth in innovative p...
2022-09-0440 min
Uncovered222#110 Deep Marketing with Catherine Langman #110 Deep Marketing with Catherine Langman In this episode of Uncovered, Jason talks to Catherine Langman and they discuss the multifaceted nature of marketing, effectively communicating messages with customers, female business owners, competition and more. Catherine Langman is the Founder and CEO of the Productpreneur Success group. Her passion is to help female inventor/entrepreneurs to launch, scale and grow their purpose-led brand (whilst stressing less, working smarter and enjoying themselves as much as possible!) An award-winning business owner herself, Catherine has extensive professional experience in building brands and driving growth in innovative p...
2022-09-0440 min
The Brand Marketing ShowReaching Your Audience In A Cookie-less WorldRemember the days when marketing your eCommerce business meant finding out where your audience hung out online and then putting up some Facebook ads to target those very specific audiences? Or being able to follow your customer around the internet and place ads in front of them wherever they go? Kinda creepy for the customer but a very easy and cost-effective marketing strategy for brand owners. But now with over 83% of Apple users no longer allowing their internet behaviour to be tracked (yes, over 83%!) that strategy is just going to drain your cash....
2022-08-3028 min
The Brand Marketing ShowWhy And How To Update To Shopify 2.0Lately we've been talking about what brand owners need to be doing now to prepare themselves for the bumper holiday season that is fast approaching. And one of the priorities that I encourage everyone to be focusing on is to make sure their website is fresh and user friendly and really ready for traffic and conversions. Now, if you're on Shopify you would have seen all the fuss about their upgrade to Shopify 2.0 which happened around 12 months ago. In this episode I've got my Narelle, super star Shopify developer on board, to talk u...
2022-08-2427 min
The Brand Marketing ShowWhy Purpose Driven Brands Win BigThe last few years have seen some significant changes in how brands operate their business and one change that I personally welcome with open arms is seeing the increase in brands that are driven by a strong purpose. Whether that's aligning themselves with solving world hunger, fighting against pollution and climate change or improving their local community, brands are embracing their own values and building a business around making a difference. "The brands that will thrive in the coming years are the ones that have a purpose beyond profit." Richard Branson And it ma...
2022-08-1622 min
The Brand Marketing ShowThe Importance Of Community With Peace Mitchell From AusMumpreneurThe journey of being a business owner AND a mum is a very special and unique experience. Adding the many challenges of being a mother to the constant day to day challenges of owning a business and you've got the perfect mix of overwhelm and frustration. And more often than not, it can be a very lonely journey. I know I certainly discovered this to be true when I started my first business during maternity leave with two babies. But thankfully, 12 years ago I became involved with the AusMumpreneur community which opened up a vast...
2022-08-0940 min
The Brand Marketing Show7 Low Cost Ways To Boost eCommerce SalesHands up who of you feel like they're not progressing when it comes to growing your business or generating sales in your online store? Or maybe this year some of you have seen month-to-month that sales plateau or even go backwards at times? To be honest, that's very normal - we all have ups and downs in our sales cycle, and there are also always going to be external factors that we can't control that also influence our results. If you're not experiencing the results you want, should you just accept it? No...
2022-08-0236 min
The Brand Marketing ShowWhat To Do Now To Guarantee A Bumper Holiday Season!Want to be making the most of holiday season sales this year? Then you need to get started now! This year, in 2022, eCommerce retail sales globally are predicted to hit over $5.5 trillion, with some businesses looking to make up to 75% of their sales in the 4th quarter of the year. It's also interesting to note that the majority of shoppers - 42% - are now both researching and buying online during the holiday season as opposed to in-store, versus about 20% of shoppers buying online on average over the whole year. So to say that th...
2022-07-2636 min
The Brand Marketing ShowLearn To Love The Journey With Multipreneur Dee StearmanHave you ever felt that you just need that one piece of information or one skill that once mastered, will be the one thing that will transform your business into success? Or by having that one thing, that your business journey will no longer be a struggle and all future challenges be a breeze? Well today, I think we've found that one thing! And it's probably not what you would expect! Dee Stearman from Roar Success joins me on the podcast today and having faced many challenges over the years throughout her multiple...
2022-07-201h 03
The Brand Marketing ShowCommitment, Values & Being Different - Building A Brand With PurposeToday's interview is a must listen. Julie Mathers created Flora & Fauna, an online retail store selling all natural products, back in 2014 and along with her husband and team, grew it into a $15 million B-Corp certified business and a household name before selling it in 2021. Julie very generously shares not only her personal drivers of what it takes to even dream up something this big, but she also shares some of the key factors that drove the success of this remarkable business. "I was prepared to be different and to take a risk" Julie...
2022-07-1243 min
The Brand Marketing ShowBreaking Down A Super Successful Big Brand Promo, 5 Strategies To Adopt In Your BusinessThis week we're looking into the strategies of a super successful big eCommerce brand, True Protein. If you found your EOFY promotion not quite as successful as you hoped or you're starting to plan for the next 6 months then I think you're going to pick up some great ideas to implement from this episode. I'm going to be sharing my screen and reviewing their overall business strategy, what they implemented on their website, their emails and their advertising and talk you through why these work and how you can make them happen in your next p...
2022-07-0534 min
The Brand Marketing ShowThe Bon Maxie Journey: From Dining Table To A Multi-Million Dollar BrandIn today's interview we're talking to Clare Spelta from Bon Maxie who very generously shares her amazing business journey. There are not many businesses that can manage to scale a multi-million dollar business from one handmade product which is why I'm so super impressed with the journey that Clare has taken in her business. With every business, I really believe it is the mindset of the business owner that determines how big a brand can go and Bon Maxie is certainly an example of this. "Sometimes you have to go through the motions u...
2022-06-2936 min
The Brand Marketing ShowAn Introduction To The Power Of Paid Google AdsWhen it comes to paid advertising we are all aware of social media advertising on Facebook and Instagram. However, no business owner wants to put all their dollars into one platform basket so it's always a good idea to cover a range of bases. Enter… Google Advertising! Google Advertising is certainly not new by any means however I find it severely underutilised by brands, particularly when it can become such a powerful tool in your marketing tool box. So this week I've asked Haley, my super talented Google ad expert from our agency tea...
2022-06-2146 min
The Brand Marketing Show3 Critical Requirements To Scale Or Sell Your BrandIf you're an eCommerce brand owner looking to either sell your business one day or want to scale so that you can spend less time in your business, then today's episode is for you. For so many brand owners, the prospect of either selling or scaling seems completely out of reach. You find yourself spending each and every day doing absolutely everything within your business that it just doesn't seem plausible that one day you could step away. "...the business owner doing all the hustle is not an attractive prospect at all" Catherine Langman
2022-06-1326 min
The Brand Marketing ShowRising Out Of The Pandemic, Lessons On Tenacity and Passion With Emma Lovell from CoziGoIf you've ever struggled with trying to push through when step you take is not working, or that you feel like you keep hitting a brick wall, then this episode is for you. Today I have a hilarious conversation with Emma Lovell from CoziGo, an innovative plane bassinet and stroller cover, about how she managed to keep going not only through those early difficult years (hello manufacturing demons!) but also through her most challenging period, when travel dramatically stopped. Despite losing her market overnight, Emma has pulled through and relaunched and is now gr...
2022-06-071h 01
The Brand Marketing Show4 Tips To Run A Killer EOFYSAs we rapidly approach the end of the financial year, you may be considering running a clearance or flash sale (the good old EOFYS!). EOFYS can be a great tool to reduce stock (especially before the dreaded stocktake) and to increase sales. This year, with the increased cost of living and the increased cost of advertising during a peak period it may have you tossing up whether to go ahead with a sale or not. However, with consumers pulling their belts in a bit on spending, I think our customers will actually be...
2022-05-3125 min
The Brand Marketing ShowYour Goal Crushing Ecommerce Marketing PlanRecently I've been speaking with a few eCommerce brand owners about how tough they're finding it to generate traffic and sales consistently right now. Between the drop in consumer confidence during the lead up to the federal election we've finally just had, the increase in our cost of living, a school holidays with two long weekends in a row, seeing sales lower than usual has been a bit of a common experience. But what is also happening is - business owners adopting the mindset that customers just aren't spending at all and that the only w...
2022-05-2425 min
The Brand Marketing ShowHow To Know What Your Customers WantDo you ever feel that you're marketing out into a big black void? Sending out social media posts and emails but not knowing what to say and certainly not knowing if your customers are even resonating with what you're saying? Feeling like you really just want to know what your customer ACTUALLY needs and wants? Well today I'm going to dig into one thing you CAN do, one strategy you can employ this week, to help you to gain the insights you need. Plus we'll talk about how you can then c...
2022-05-1631 min
The Brand Marketing ShowYou CAN Still Grow Your Business In A RecessionUnless you've been hiding under a rock, there's no secret right now that Australia is heading into a more challenging economic climate than we've experienced in some time. And we're all probably feeling it one way or another, sales don't seem to be as easy as they were during the ecommerce boom of the past two years. And with all of this happening, and with all of your business and personal costs increasing, I know there is a lot of fear around what might happen next. Many of you are fearful of how you'll manage...
2022-05-0927 min
The Brand Marketing ShowHow To Boost Your Shopify Store With QuizzesIf you're looking for a data-driven strategy to engage deeply with your customers while increasing conversion rates and average order values - then this episode is for you! Today on the podcast I am talking to Gen Furukawa, founder of Prehook, a quiz tool designed specifically for Shopify. With all the changes over the last two years - both with increased competition and changes to how data is tracked and used by our advertising platforms - it's more important than ever to find ways to engage with our customers and discover what they truly need...
2022-05-0331 min
The Brand Marketing ShowShould I Add Buy Now Pay Later To My Online Shop?Today on the show we're going to try and answer a question we see being asked ALL the time: And that is - should you add Buy Now Pay Later payment options to your online store? Are the high transactional fees worth it? Will adding Afterpay or Buy Now Pay Later options increase my sales? I'm going to dig in and talk about the pros and cons of adding Buy Now Pay Later and strategies you can use to make the most of these services. So listen in and f...
2022-04-2626 min
The Brand Marketing Show5 Things That Are Working This Month With Facebook AdsToday on the show we're going to talk about what's working right now with Facebook ads - specifically when it comes to advertising your brand or eCommerce store. If there's one constant we know about advertising our stores, it's that there is always change. Change to the platforms, changes to the algorithms, changes to how our stores connect to the platforms, and on and on and on. It can be pretty overwhelming right? But I've discovered, that with each advertising change, rather than lie on the floor crying "WHY?!"... we must ask, "How?"....
2022-04-1931 min
The Brand Marketing ShowThe #1 Reason For Stress And Fatigue As An EntrepreneurHow are you feeling right now? If you're, like me, a Mum and a business owner, then I have a good idea of how you're feeling… On top of the last two years of a pandemic I'm seeing people struggling with business operations such as supply chain issues, fulfillment delays, price increases across the board… And that's on top of wearing ALL the hats in our business and as the boss, wearing the stress of 'will this work'. I'll bet you often feel stressed out. Totally overwhelmed by your to-do list and the milli...
2022-04-1126 min
The Brand Marketing ShowThe Power Of Incentives - When & How To Use ThemDiscounts and incentives. Some businesses love them - we all know the brands that seem to be constantly on sale (looking at you 'closing down' rug store!). And some businesses hate discounts and will rarely offer them for the fear of training their audience to expect constant sales or lowering the perceived value of their business. But this is where I want to talk to you today to dispel some of the myths around discounting and to show you how you can offer your customers real value while building your brand awareness at the same tim...
2022-04-0525 min
The Brand Marketing ShowMarketing Your Online Store During Difficult TimesI'm super excited to bring you today's episode, which is essentially all about what you can be doing in your business right now so that you can not just survive, but thrive, no matter what crazy things are going on in the world right now. Spending money on marketing and investing in growth for your business is pretty easy when times are good and we're riding the economic gravy train. But what happens when it feels like the world is closing in and people are looking at how to cut costs or are focused on ot...
2022-03-2823 min
The Brand Marketing ShowHow To Manage A Fast Growing Business While Staying True To Your ValuesToday on the show, I'm joined by Michelle Smith, founder of Curated with Conscience, which is a beautiful gift hamper business that exists to have a positive impact on the environment and sustainability. Michelle's business has grown quite rapidly over the last couple of years in particular, and whilst it's easy to think that more revenue fixes all problems, that's not the case at all. Fast growth brings with it a whole set of challenges, and what I love about this conversation with Michelle is that she doesn't shy away from sharing those challenges and how she's...
2022-03-2239 min
The Brand Marketing ShowCreate Your 12 Month SEO Content Plan with Karen MappersonA couple of weeks ago, we shared the first in a two-episode series on SEO - search engine optimisation, and I was joined by Karen who is one of the experts from my team. In that episode, we talked through the initial foundational steps we should be taking when it comes to optimising our websites for Google. And all of those tweaks and changes to your website can be very effective to start increasing the volume of free organic search traffic you receive. But, there is more that you can do on an...
2022-03-1553 min
The Brand Marketing ShowThe Importance Of Creating A Memorable Brand With The Luxe CoToday on the show, we're going to be talking about branding and why it is so important for the success of your business to get this piece of the puzzle right. It doesn't matter whether you are an e-commerce retailer or selling in physical stores, your brand is going to be the first impression a potential customer forms when they interact with you for the first time and every time thereafter. I am joined by branding experts from The Luxe Co, Tina and Britta and they have a great example of how customers react to...
2022-03-0855 min
The Brand Marketing ShowSecrets To Avoid Building A Boring BrandHave you ever been stuck at a party talking to the most boring person in the room? And by boring I mean they either don't talk at all OR all they do is talk about themselves! Equally bad right? But what if it's a business that is boring? And trust me, there are plenty! If you came across a business whose messaging was either super bland or talking only about themselves… I'm pretty sure you'd be doing the equivalent of looking for the nearest exit AKA searching for the X close button! I...
2022-03-0121 min
The Brand Marketing ShowHow To Increase Organic Traffic With SEOGetting website traffic and sales in your online store can be tough. I remember when I launched my first business years ago, trying to work out how to crack the mystery that was Google. And initially having that knee jerk reaction of 'oh this search engine optimisation thing is too techy and difficult and I'll never understand it so I'm gonna pay someone else to do it'. And unfortunately having a pretty bad experience with someone sending a bunch of junk traffic to my site. Which is not ideal at all! So how do...
2022-02-2258 min
The Brand Marketing Show3 Strategies Big Brands Are Using That Small Brands Can CopyIn today's episode I'm talking about the marketing we're seeing big brands do really well - outside of paid advertising or social media. And I really wanted to highlight these strategies for you because they are things you can replicate in any size business. And to be clear - I mean the kinds of things that are worth doing because they seriously shift the needle. Something I see very often with start-up and earlier stage eCommerce brands is a focus on organic social media as almost the only marketing strategy, to the exclusion of...
2022-02-1543 min
The Brand Marketing ShowGet Ready To Plan Your Best Year YetA goal without a plan is just a wish - Antoine de Saint-Exupéry Today's episode is all about setting your intention for your business in 2022 and creating an action plan to achieve it. I hear you ask "But Catherine, how can one even plan for another year in the pandemic?". I hear ya! But if we don't go into 2022 with a vision for our business we'll be starting the year off floundering and spending the next 12 months reacting to events based on overwhelm and fear. And that just sounds like a recipe fo...
2022-01-1040 min
Mums With Hustle PodcastMWH 034 : How To Sell And Feel Good About It With Catherine LangmanLearning how to find your customers and then get comfortable ‘selling’ is a huge deal. Converting followers into customers is a huge deal and generating consistent profit is the goal for all of us, right? This episode will walk you through how to sell and feel good about it plus we deep dive into email marketing in a way that we never have before on the podcast. We all love our businesses but a biz can’t run on love alone. At the end of the day we all need to make ends meat, we all want to be profitable! Most p...
2016-05-201h 00
Bringing Business to RetailOnline Strategies for ProductPreneurs - Catherine LangmanIn a retail business, products are the most essential part. Product creation is what brings new things to our shelves and puts us a step ahead of the competition. In today's episode, Catherine Langman gives us tips about product creating and being a "ProductPreneur". Catherine users her past experience of being a "ProductPreneur" to tell us about the many techniques she has for creating a product for your business.
2015-09-2143 min