Shows
Strategic Storytelling114 Which story attracts clients for entrepreneurs: natural talent vs. hard work and struggle (Encore)You've heard it over and over. Success come from hard work, not talent. You're not a good writer? Not a natural business person? Just work, work and work some more. So hard work is admirable, right? People are most impressed by hard workers? Wrong. Research studies asked this question directly, "What impresses employers and investors most?" Employers and investors listened to stories of people achieving success by hard work...and stories of people who were so talented, success came easily. And the winner? Listeners reported greater respect for...2025-03-1314 minStrategic Storytelling114 Which story attracts clients for entrepreneurs: natural talent vs. hard work and struggle (Encore)You've heard it over and over. Success come from hard work, not talent. You're not a good writer? Not a natural business person? Just work, work and work some more. So hard work is admirable, right? People are most impressed by hard workers? Wrong. Research studies asked this question directly, "What impresses employers and investors most?" Employers and investors listened to stories of people achieving success by hard work...and stories of people who were so talented, success came easily. And the winner? Listeners reported greater respect for...2025-03-1314 minStrategic Storytelling112 How A Story Can Traumatize Your Audience (With Life Coach Nicole Lewis-Keeber) Stories, by definition, evoke emotions. Strong stories encourage your audience to see themselves in your story. But what does your audience experience when you share a story about your own struggles? Maybe you want them to get the message, “I’ve been there.” Maybe you offer a service to clients who seek help for difficult, sensitive problems. Maybe you’ve struggled in your own business and you want to demonstrate, “I’m human.” How will your story land with your audience? Will you inspire them...2023-08-1726 minStrategic Storytelling112 How A Story Can Traumatize Your Audience (With Life Coach Nicole Lewis-Keeber) Stories, by definition, evoke emotions. Strong stories encourage your audience to see themselves in your story. But what does your audience experience when you share a story about your own struggles? Maybe you want them to get the message, “I’ve been there.” Maybe you offer a service to clients who seek help for difficult, sensitive problems. Maybe you’ve struggled in your own business and you want to demonstrate, “I’m human.” How will your story land with your audience? Will you inspire them...2023-08-1726 minStrategic Storytelling108 How To Get Credibility When You Can't Get TestimonialsIt’s not a secret that potential clients get nervous before they decide to hire you. They know they’re taking a risk, especially if you’re a small business and they aren’t coming from a referral. They’re looking for reasons to trust you. Ideally, they’d find social proof - several warm, obviously genuine, signed testimonials from previous clients. - But you can’t always get those testimonials. Sometimes you’re too new. Sometimes you provide a service where clients don’t want to identify themselves. If you’re lucky, you’ll get a first name and a...2023-07-2016 minStrategic Storytelling108 How To Get Credibility When You Can't Get TestimonialsIt’s not a secret that potential clients get nervous before they decide to hire you. They know they’re taking a risk, especially if you’re a small business and they aren’t coming from a referral. They’re looking for reasons to trust you. Ideally, they’d find social proof - several warm, obviously genuine, signed testimonials from previous clients. - But you can’t always get those testimonials. Sometimes you’re too new. Sometimes you provide a service where clients don’t want to identify themselves. If you’re lucky, you’ll get a first name and a...2023-07-2016 minStrategic Storytelling082 How To Respond When Someone Projects Their Story Into Your NarrativeWhen you tell stories, you influence your audience. In business and in life, you're encouraged to share stories that reflect your audience's reality. But all too often, you're faced with someone who projects their reality onto your story. In this episode, I'm joined by Nicole Lewis-Keeber, a life coach who's also a licensed therapist, with special expertise in trauma. She will explain how foisting a story on your listener can create a great deal of harm. It can even be considered a micro-trauma. I was inspired to create this podcast when I read c...2022-12-1422 minStrategic Storytelling082 How To Respond When Someone Projects Their Story Into Your NarrativeWhen you tell stories, you influence your audience. In business and in life, you're encouraged to share stories that reflect your audience's reality. But all too often, you're faced with someone who projects their reality onto your story. In this episode, I'm joined by Nicole Lewis-Keeber, a life coach who's also a licensed therapist, with special expertise in trauma. She will explain how foisting a story on your listener can create a great deal of harm. It can even be considered a micro-trauma. I was inspired to create this podcast when I read c...2022-12-1422 min