Shows
The Artificial Intelligence Show#194: Agentic AI Timelines, Generalists vs. Specialists, Resume Tips, AI Learning Ownership, & Handling Model UpdatesWho actually owns AI learning: L&D, HR, or you?
Paul Roetzer and Cathy McPhillips break down the talent crisis, the rise of the generalist, and realistic timelines for AI agents. They explain the specific signals that tell you a pilot is failing due to human resistance rather than tech, why it is unlikely we will see a universal "GPT-4 moment" for agents this year, and the critical importance of maintaining human authenticity in an era of AI-generated content.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
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2026-01-2952 min
The Artificial Intelligence Show#192: AI Answers - Responsible AI Adoption, Agency Transformation, Rethinking Workflows, Data Privacy, & Leadership in the Age of AI AgentsNo business school prepared leaders for managing humans alongside autonomous AI agents. In this AI Answers episode, Paul Roetzer and Cathy McPhillips break down the immediate strategic shifts required for 2026. They explore where marketing agencies can use AI in a post-billable-hour world, the rise of the AI Output Verification manager, and why LLM’s "alien technology" requires a new approach to risk. Plus: Practical advice on building custom GPTs and knowing when not to automate.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:03:38 — Question #1: AI Leverage for Market...
2026-01-2249 min
The Artificial Intelligence Show#187: AI Answers - Overcoming AI Stigma, Vibe Coding, Redefining Productivity, Building AI-Native Companies, and Finding Trusted SourcesAs we close out the year, this AI Answers episode offers a reflective look at how organizations are actually navigating AI adoption.
Cathy McPhillips and Paul Roetzer take a step back from tools and headlines to talk about the human side of AI: leadership behavior, workplace culture, and how long-held ideas about productivity and value are being quietly challenged as AI becomes part of everyday work.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:04:05 — What responsibility do leaders have to confront the fear of AI head...
2025-12-1848 min
The Artificial Intelligence Show#185: AI Answers - Getting Started with AI, Core AI Concepts, In-Demand AI Jobs, Data Cleanliness & AI Fact-CheckingWhat happens when AI stops being a tool and starts reshaping every task inside your company?
In this AI Answers episode, Paul Roetzer and Cathy McPhillips go through audience questions on where AI jobs are really heading, how agents and “AI ops” are emerging, and what to expect as reasoning models accelerate into 2026.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:03:55 — What AI Positions are in demand for professionals who are not coders? How can skill sets be presented to hiring managers?
00:08:49 — What are the top...
2025-12-1155 min
The Artificial Intelligence ShowAI Answers - AI Ethics, Flagging AI Content, AI Accuracy, Book Recommendations, & AI Intellectual PropertyIn this episode of AI Answers, Paul Roetzer and Cathy McPhillips answer the complex, and often uncomfortable questions shaping the future of AI. From the moral framing of “good” versus “evil,” to the technical risks of viruses, misinformation, and intellectual property, the discussion unpacks what it really means to use AI responsibly in a world moving faster than regulation or understanding.
Along the way, Paul and Cathy discuss fact-checking AI, the emerging need to authenticate synthetic content, and keeping a human-centered role in creation and communication.
Show Notes: Access the show notes and show links here
2025-10-3051 min
The Artificial Intelligence ShowAI in Regulated Industries, AI Agents, AI Training, When AI Gets It Wrong, and Critical Skills for Early-Career ProsThink you’re asking the right questions about AI?
In this episode of The Artificial Intelligence Show, Paul Roetzer and Cathy McPhillips tackle questions from our audience about AI adoption, from reimagining business models to managing risk in regulated industries. With candid insights, real-world use cases, and a few unexpected laughs, this “AI Answers” session reveals where companies are getting stuck, how to move past resistance, and the most critical AI skills professionals need to help shape their future.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00...
2025-10-021h 00
The Artificial Intelligence ShowAI Answers - AI Environmental Concerns, Agentic Workflows, SEO Impact, The Future of Creative Careers, & Human-First ProcessesFrom the environmental costs of data centers to the cultural biases baked into today’s models, Paul Roetzer and Cathy McPhillips answer your questions from our 50th Intro to AI class. Throughout the episode, they unpack the gray areas of AI-generated content, debate what the rise of agents means for work, and consider how creatives can stay ahead with AI.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:05:13 — Question #1: Which environmental concern feels most urgent for the AI industry to solve?
00:07:58 — Question #2: How well do AI model...
2025-08-211h 05
The Artificial Intelligence ShowAI Answers: Data Privacy, AI Roadmaps, Regulated Industries, Selling AI to the C-Suite & Change ManagementData integrity, executive skepticism, and turning AI-driven time savings into real gains—Paul Roetzer and Cathy McPhillips answer your questions from our latest Scaling AI class and offer informative, candid answers.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:04:51 — Question #1: How do we ensure data integrity, security, and privacy when we scale AI?
00:07:24 — Question #2: What exactly is an AI roadmap?
00:12:30 — Question #3: How can we maintain meaningful human oversight when AI systems operate at a speed that exceeds human comprehension?00:14:47 — Question #4: How do you feel about th...
2025-06-2656 min
The Artificial Intelligence ShowAI Answers: The Future of AI Agents at Work, Building an AI Roadmap, Choosing the Right Tools, & Responsible AI UseIn this episode of AI Answers, Paul Roetzer and Cathy McPhillips tackle 20 of the most pressing questions from our 48th Intro to AI class—covering everything from building effective AI roadmaps and selecting the right tools, using GPTs, navigating AI ethics, understanding great prompting, and more.
Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:08:46 — Question #1: How do you define a “human-first” approach to AI?
00:11:33 — Question #2: What uniquely human qualities do you believe we must preserve in an AI-driven world?
00:15:55 — Question #3: Where do we currently stand with AGI—and h...
2025-06-191h 08
The Artificial Intelligence Show#150: AI Answers - AI Roadmaps, Which Tools to Use, Making the Case for AI, Training, and Building GPTsWelcome to Episode 150 of The Artificial Intelligence Show—a special milestone that marks the launch of a brand-new series: AI Answers. In this episode, Paul Roetzer is joined by Cathy McPhillips to debut a fresh format designed to systematically answer the best questions we get during our live AI education sessions.
Over the past few years, our free Intro to AI and Scaling AI classes have attracted more than 32,000 learners—and they’ve asked hundreds of smart, tough, practical questions. This new series tackles them head-on.
Access the show notes and show links here
Time...
2025-05-291h 06
Masters of MarketingEnhancing Marketing with AI – with Cathy McPhillipsIn this episode of Masters of Marketing, we welcome back Cathy McPhillips, Chief Growth Officer at the Marketing Artificial Intelligence Institute. We discuss how AI tools are transforming marketing – from transcribing podcasts and generating content through to helping marketers analyze data more efficiently and predict trends. While AI technologies can help us achieve more in less time, Cathy explains that it’s important to balance using AI as a tool with maintaining the human touch in our marketing efforts. AI should be used to assist and augment our work; not to replace...
2025-03-2626 min
StrategyCastThe Easiest Way to Supercharge Your Marketing With AI, feat. Cathy McPhillipsHow is AI reshaping the marketing landscape? This week on StrategyCast, we're unpacking the art of blending AI with human insight for unbeatable marketing strategies. Tune in to elevate efficiency, craft compelling content, and position your brand at the forefront of innovation!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:01 "Reallocating Time...
2025-03-1140 min
AI for Revenue Leaders: The AI Hat PodcastAI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection with Tamra MoroskiIf you're leading a sales team right now, you're probably wondering how the heck to use AI without turning your team into robots. I get it - you want the efficiency AI promises, but not at the cost of those personal connections that actually close deals.That's exactly why I invited Tamra Moroski from the Marketing AI Institute to break this down for us. She's figured out how to help sales teams use AI tools in ways that actually make relationships stronger, not weaker. And she's got the real-world experience to prove it.
2025-02-0851 min
AI in Marketing: UnpackedAI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection with Tamra MoroskiIf you're leading a sales team right now, you're probably wondering how the heck to use AI without turning your team into robots. I get it - you want the efficiency AI promises, but not at the cost of those personal connections that actually close deals. That's exactly why I invited Tamra Moroski from the Marketing AI Institute to break this down for us. She's figured out how to help sales teams use AI tools in ways that actually make relationships stronger, not weaker. And she's got the real-world experience to prove it. In this episode of The AI Hat...
2025-02-0850 min
AI for Revenue Leaders: The AI Hat PodcastThe AI Growth Engine: Accelerating Your Marketing Results with Cathy McPhillipsImagine having a marketing superpower that could analyze mountains of data, predict consumer behavior, and optimize your campaigns faster than you can say "AI." Well, guess what? That power exists, and it's revolutionizing the way we drive growth in marketing.You see, in today's hyper-competitive landscape, traditional marketing methods are about as effective as using a flip phone to browse TikTok. But there's a game-changing technology that's transforming marketing from a guessing game into a precise science. It's like having a crystal ball, but one that actually works.Now...
2024-12-0742 min
AI in Marketing: UnpackedThe AI Growth Engine: Accelerating Your Marketing Results with Cathy McPhillipsImagine having a marketing superpower that could analyze mountains of data, predict consumer behavior, and optimize your campaigns faster than you can say "AI." Well, guess what? That power exists, and it's revolutionizing the way we drive growth in marketing. You see, in today's hyper-competitive landscape, traditional marketing methods are about as effective as using a flip phone to browse TikTok. But there's a game-changing technology that's transforming marketing from a guessing game into a precise science. It's like having a crystal ball, but one that actually works. Now, you might be thinking, "Great, another tech buzzword to add to...
2024-12-0742 min
Content Marketing, Engineered Podcast | TREW MarketingWhat to Expect at the Marketing AI Conference (MAICON) 2024Fellow marketers, have you started your AI journey yet? No matter what stage of the journey you're on, The Marketing AI Institute is a resource you can use to accelerate your use of AI. We are lucky to have Cathy McPhillips, Chief Growth Officer for the Marketing AI Institute, join us on the podcast to discuss her seasoned marketing career and all Marketing AI Institute including their upcoming Marketing AI Conference (MAICON).Cathy shared the institute's mission to to make AI approachable, accessible, and actionable for marketers, focusing on AI literacy for all. They institute pro...
2024-08-2223 min
That’s My Personal BusinessBeginner-Friendly Tips to Start Using AI in Small Businesses with Cathy McPhillipsWe're diving into the world of AI in marketing, with expert Cathy McPhillips from the Marketing AI Institute. We talk about how AI tools like ChatGPT and Descript have revolutionized the way small businesses and creative entrepreneurs manage their marketing efforts, and Cathy shares practical tips on integrating AI into your workflow to save time and enhance creativity.
You'll hear about specific AI tools that have proven invaluable in tasks such as data analytics, social media content creation, and more. If you've ever felt overwhelmed by the sheer number of AI tools available or wondered where to...
2024-08-1244 min
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXWhat marketing leaders need to know about AI with Cathy McPhillips, Marketing AI InstituteToday we’re going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role of AI in marketing teams. To help me discuss these topics, I’d like to welcome Cathy McPhillips, Chief Growth Officer, Marketing AI Institute which, among other things, produces the annual MAICON event, which this year will be taking place in Cleveland Ohio on September 10-12. RESOURCESConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
2024-07-2627 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXWhat marketing leaders need to know about AI with Cathy McPhillips, Marketing AI InstituteToday we’re going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role of AI in marketing teams. To help me discuss these topics, I’d like to welcome Cathy McPhillips, Chief Growth Officer, Marketing AI Institute which, among other things, produces the annual MAICON event, which this year will be taking place in Cleveland Ohio on September 10-12. RESOURCESConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
2024-07-2627 min
Speaking Your Brand: Public Speaking Tips and Strategies388: What Makes a Stand-Out Conference Speaking Proposal and Presentation with Cathy McPhillipsMany conferences get hundreds of speaker submissions. How can you make yours stand out so it gets selected? Then, once you do get selected, how do you make sure you deliver an engaging presentation at the conference? That’s what I talk about with my guest Cathy McPhillips, who is Chief Growth Officer at the Marketing AI Institute. Along with the virtual events they host year-round, they also host an in-person conference called MAICON, which I spoke at in 2023. I invited Cathy on the show to share with us: Her ba...
2024-04-1531 min
The Marketing Meeting with Itir Eraslan33. Making AI Approachable for Marketers with Cathy McPhillipsToday's guest is Cathy McPhillips, Chief Growth Officer at Marketing AI Institute, and she's passionate about sharing how AI can power today's marketing efforts. We discuss the role of AI in marketing, particularly in the context of Cathy's work at Marketing AI Institute; where AI will have the most impact on marketing in the next few years; and why Cleveland is the place to be when it comes to AI in 2024! Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute. She leads growth efforts for the AI Academy for Marketers and MAICON, the annual Marketing...
2024-04-0428 min
Marketing Agency ShowHow to Optimize Agency Marketing With AIWant to reduce agency operating costs? Looking for ways to streamline research, analysis, and ideation processes? To discover how to leverage AI tools to increase efficiency and improve creative output, Brooke Sellas interviews Cathy McPhillips.Guest: Cathy McPhillipsReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2023-12-2743 min
Checked In with SplashWEBINAR: Leveraging AI for Events (Part Two)In Part Two of this multi-episode miniseries, we'll learn how to unlock the true potential of AI in event marketing. The one and only Cathy McPhillips, CGO of Marketing AI Institute, shares how she harnessed the power of AI to create an unforgettable event experience at MAICON. Discover her secret to finding the right AI tools to make an impact and how she navigates through the hype to maximize the value of AI for events. Watch this event on demand: https://splashthat.com/webinars/ai-for-eventsTell us what you thought about the episode
2023-10-2426 min
WomenHeardCathy McPhillips, Chief Growth Officer, Marketing Artificial Intelligence InstituteIt's the topic we all have questions about - how will AI change how we work? Host Julie Hochheiser Ilkovich sits down with Cathy McPhillips to discuss how AI can power marketing - making it more approachable and accessible. Listen to this episode for details on how AI can revolutionize communication and examples of how we probably already use it in our day-to-day. If you feel overwhelmed about AI, Cathy suggests starting by asking yourself about a consistent task that's on your plate. "Is it repetitive? Is it data-driven? Is it trying to make a prediction? If it's one, t...
2023-10-1250 min
Visual Storytelling TodayHow To Use AI to Augment Your Visual StorytellingIn this episode of the Visual Storytelling Today podcast, I chat with Cathy McPhillips, Chief Growth Officer at Marketing Artificial Intelligence Institute. We talked about her journey, how AI can help marketers create richer visual stories more efficient, vivid examples of AI tools and workflows, her take about the future of AI for visual storytellers, her top 3 tips for using AI to tell more compelling stories and much more. For more information, and see illustrative examples of Cathy’s work, watch the video recording of this episode. This podcast is brought to you by the Visual Storytelling Institute from Mia...
2023-10-0449 minChecked In with SplashWEBINAR: Leveraging AI for Events (Part One)In this multi-episode miniseries, we'll learn how to unlock the true potential of AI in event marketing. The one and only Cathy McPhillips, CGO of the Marketing AI Institute, shares how she harnessed the power of AI to create an unforgettable event experience at MAICON. Discover her secret to finding the right AI tools to make an impact and how she navigates through the hype to maximize the value of AI for events.Watch this event on-demand: https://splashthat.com/webinars/ai-for-eventsTell us what you thought about the episode
2023-09-2920 min![Marketing Heroes [Unfiltered] The Journey to CMO](https://artwork.captivate.fm/ae4e2739-3d46-46e7-bbdc-54c42c78192c/EJYbbeddC6yCDExUc0WJfssY.jpg)
Marketing Heroes [Unfiltered] The Journey to CMOAI as a Tool with Cathy McPhillipsCathy McPhillips joins the podcast to talk about using AI programs not as replacements for marketing work, but as valuable tools to streamline workflows and generate helpful content that can then be built upon by human marketing teams.She also discusses the importance of continuing to learn and invest in these programs, and how the changing digital landscape has given the future generation of marketers the understanding they need to continue developing and utilizing these tools for the sake of a more productive future.This podcast is brought to you by The Search Guru, produced...
2023-09-2732 min
Marketing, Demystified The Podcast10: AI Advances: The benefits of AI in marketing - a chat with Cathy McPhillipsAI can help us be more efficient and do better marketing. But how? Let's find out the benefits of AI in marketing from Cathy McPhillips, chief growth officer at the Marketing Artificial Intelligence Institute. Furthermore, Cathy is joining Host Jenn Mancusi on this episode of "Marketing, Demystified."
Show notes and more: https://www.growgetter.io/podcast/ai-advances-the-benefits-of-ai-in-marketing/
2023-09-1437 min
Renegade Marketers UniteGenerative AI Tools for B2B Productivity This episode was brought to you by AI (with a healthy dose of human oversight, of course). Descript. Otter. ChatGPT. These are just a few of the generative AI tools that are helping simplify the tedious and clear the way for bigger and better ideas in the marketing world, and that's the focus of this conversation with Cathy McPhillips, Chief Growth Officer of Marketing AI Institute. Tune in to hear some really interesting use cases, like how she saved 18-20 hours of podcast production, how AI won in an A/B test for generating promotional c...
2023-06-1646 min
Masters of MarketingAI and the impact it is going to have on marketing - with Cathy McPhillipsIn this episode, we discuss AI and the impact it is going to have on marketing with Cathy McPhillips from the Marketing AI Institute.
Cathy shares some of her own use cases, highlighting that AI has helped her cut the amount of hours she spends on producing the Institute’s podcast and repurposing the content from 17 to 2.5 hours per week.
Speaking about AI and its general implications, she states that, in her view, technology that is not AI-powered will not be around for much longer: “I feel like AI-powered technology in a few...
2023-05-3123 min
Uncharted JourneyEpisode 39 - Cathy McPhillips, Fortuitous MarketerCathy McPhillips is the Chief Growth Officer at the Marketing Artificial Intelligence Institute. Based in Cleveland, Ohio, Cathy is a Buckeye through and through. Growing up in Lakewood, Ohio, she attended Ohio University to study journalism. While at OU, she worked at The Post, the school newspaper that started her content career—amassing 30 years of marketing expertise in a variety of roles and organizations, including agencies, B2C, restaurants, and non-profits, as well as starting up and running her consulting firm for 13 years. Cathy was the original marketing lead at the Content Marketing Institute and an OG member of th...
2023-04-1132 min
Leader GenerationEP43: Returning To In-Person Sales & Marketing Events
In-person sales and marketing events are a great way to connect with potential customers and build relationships. They also provide a unique opportunity to meet new contacts, network with other professionals and create community.
But what does it take to build a tight-knit community? And how do you drive traffic to in-person events post-pandemic?
Tessa Burg catches up with Cathy McPhillips during MAICON (Marketing AI Conference). Cathy discusses what it’s like to host an in-person event in 2022 as well as lessons she learned along the way.
About Cathy McPhillips:
Ca...
2022-08-0916 min
Marketing x AnalyticsMarketing x Artificial Intelligence, with Cathy McPhillips | Sponsored by AdverityIn this episode I sat down with Cathy McPhillips, Chief Growth Officer at the Marketing AI Institute. We discuss the future of AI integration in marketing, how AI may impact marketing jobs, evaluating data for an AI company, understanding the difference between AI in movies and in the real world, sentience in AI, entrepreneurship advice, prioritizing business actions, and more.
Here are links to the events and technology that were mentioned in this episode:
Marketing Growth Hackathon
MAICON (CATHY100 saves $100, contact Cathy for group rates!)
Blog post about Descript...
2022-06-2650 min
Funnel RebootHow AI Helps Marketers, with Cathy McPhillipsLots of experts have said that AI is transformational to business. Call me cynical, but when you look at how the average marketing team functions in 2022, it doesn't seem like much of our work has been transformed. My guest today, a mainstream marketer who hadn't been influenced by all the hype, will share her appraisal of AI's practical uses. Cathy McPhillips is a longtime Cleveland-based marketer who has worked in corporate, agency-side, as well as owning a small business. She worked for years with the Content Marketing Institute which was led by Joe Pulizzi (who wa...
2022-03-0736 minFunnel RebootHow AI Helps Marketers, with Cathy McPhillipsLots of experts have said that AI is transformational to business. Call me cynical, but when you look at how the average marketing team functions in 2022, it doesn't seem like much of our work has been transformed. My guest today, a mainstream marketer who hadn't been influenced by all the hype, will share her appraisal of AI's practical uses. Cathy McPhillips is a longtime Cleveland-based marketer who has worked in corporate, agency-side, as well as owning a small business. She worked for years with the Content Marketing Institute which was led by Joe Pulizzi (who wa...
2022-03-0736 min
Build a Better Agency PodcastA ground level look at marketing AI with Cathy McPhillipsThere's no denying that artificial intelligence isn't just part of the future, it's here today. But the concept is overwhelming for many agency owners. It's hard to know where to begin when you don't even know what questions to ask or how to find answers, especially when you are already pulled in so many directions every day. Who has time to add learning something as complex as AI to their TO-DO list? After running her own agency and then spending a decade at Content Marketing Institute, Cathy McPhillips joined the Marketing AI Institute earlier this year as...
2022-01-0347 min
The DOYO Live Audio ExperienceMeet Cathy McPhillips, VP of Marketing at the Content Marketing Institute and CMWorld | The DOYO Live Audio ExperienceCathy McPhillips is the VP of marketing at the Content Marketing Institute and Content Marketing World in Cleveland, Ohio. She took time out of her very busy schedule to sit down for an interview. She shares some really awesome insight on how CMI pivoted their content strategy to meet the needs of their audience through the COVID pandemic, plus moving CMWorld to a virtual event. It's a great interview with a lot of great insights.
Content Marketing World is being held next week - You can sign up here today! If you listen to the episode there's...
2020-10-1015 min
The Business Storytelling Podcast📈204: What B2B marketers need to know for 2021 (new CMI report)Cathy McPhillips, of the Content Marketing Institute, joins me to discuss the latest research. We discuss the B2B marketing landscape, how COVID has impacted it, best content types and more. You can find the full research here: http://cmi.media/b2b2021
2020-09-3028 min
Punch Out With Katie and KerryCathy McPhillips on Life-Changing Acts of Kindness, Paying it Forward, and Creating the Perfect PlaylistLots of us made mix tapes when we were teenagers. But do you still make a playlist for every occasion? Because Cathy McPhillips does! In this episode of Punch Out with Katie and Kerry, we talk with Cathy about how music keeps her motivated, her volunteer work (and the incredibly moving story behind it), and how she stays so fit. Cathy is the vice president of marketing at the Content Marketing Institute. In this episode we learned: Why a playlist is a must-have for every event How she got involved with different charities What a spin c...
2020-09-2731 min
Modern Marketing Engine podcast hosted by Bernie BorgesWhy CMI is Breaking the Content Marketing Rules in 2020Subscribe to Modern Marketing Engine on your app of choice. The year 2020 has seen many marketing events cancelled, postponed or gone virtual due to COVID-19. And Content Marketing World, the largest event for content marketers held in person each fall is going 100% virtual as well. My guest on this episode of the Modern Marketing Engine is Cathy McPhillips, VP of Marketing at the Content Marketing Institute (CMI), the organizer of Content Marketing World, which is one of my favorite marketing events (I have never missed one since its inception), by the way. Cathy...
2020-08-1930 min
Marketing TrendsContent (Marketing) is King with Cathy McPhillips, VP of Marketing at the Content Marketing InstituteThere is a misconception that content marketing can’t be part of a huge marketing campaign. At least, that’s what Cathy McPhillips has seen. But, as the Vice President of Marketing at the Content Marketing Institute, she’s trying to show agencies and marketers everywhere that you can integrate content marketing into your campaigns. On this episode of Marketing Trends, Cathy talks about how that’s possible and gives examples from the real world to show how companies like REI, Lowes, and Patagonia were able to turn their content marketing activities into revenue generators. --- Marketin...
2020-01-1743 min
CMI Weekly WrapIs Your Work a Passion, a Love, Or Something Else?In this week’s episode, Content Marketing Institute’s Robert Rose explores the difference between passion and love when it comes to work. Plus he shares his take on an article describing how the workplace will change in 2020. He talks with CMI’s Cathy McPhillips about marketing to marketers, new lead-gen challenges, and where content marketing is going this year. And finally, he shares an article on how to make sure your content survives the committee process. And that’s a wrap for the week ending January 17, 2020. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA, USA
2020-01-1533 min
The FreenoterGetting the Gigs (AKA, the Outbound of Inbound)In this episode of The Freenoter, Tamsen calls in from her speaking engagement in Dallas to chat about how to get gigs as a Freenoter: the craft of writing speaking proposals, enlisting the help of clients, and even when it makes sense to create your own event. Tom talks about how he used to write proposals, and how he changed, while Tamsen shares her own best practices for compelling speaker proposals from her previous experience as an event organizer. We also take some listener mail from Cathy McPhillips, learn what Phil Jones has to teach us about Exactly What to...
2019-12-0438 min
Marketing Growth PodcastHow to Create a Winning Twitter Content Strategy to Grow Your Business with Cathy McPhillipsWant to create a winning Twitter content strategy? It takes a lot of work. Read on to find out how you can succeed at content marketing on Twitter. In this podcast episode, Cathy McPhillips and Shane Barker discuss what it takes to succeed with Twitter marketing. From getting engagement to using Twitter chats, Cathy walks us through different ways you can grow your Twitter account. During the course of the conversation, she even throws light on creating a community of like-minded folks with LinkedIn and Slack groups. But it’s not all just about marketing. There’s more to it. She sh...
2019-08-0752 min
The Hard Corps Marketing ShowContent Marketing World - Cathy McPhillips - Hard Corps Marketing Show #88Content is everywhere, so much that without strategy, it will be under utilized. How can marketers maximize their content marketing to get more buyer data, track ROI, and prioritize their efforts? What if there was an event that a marketer could go to, to get armed with practical strategy for maximizing content marketing?
A Marketing Leader, Digital Strategist, and the VP of Marketing at the Content Marketing Institute, Cathy McPhillips, lights the path for marketers to find Content Marketing World, an event where marketers can grow and learn to better their content marketing. Check out this episode f...
2019-07-1946 min
Minds On B2BEpisode 03: A Content Marketers Journey Begins and Ends with Good DataABOUT THIS EPISODE:
In this episode, Cathy McPhillips, VP of Marketing at the Content Marketing Institute talks with Dan and shares her story and the important role hiring the right people and how she has successfully utilized content and data to advance her career, strengthen the CMI brand and grow the organization, summits, events and publications that benefit content marketers daily.
GUEST BIO:
Cathy McPhillips
VP, Marketing
Content Marketing Institute
Cathy McPhillips
is the Vice President of Marketing for the...
2019-02-1316 min
Modern Marketing Engine podcast hosted by Bernie BorgesHow the Content Marketing Institute MarketsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode of Social Business Engine you're going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing. Cathy reveals a key metric in their marketing that enables the company to convert by a factor of 10 on their most coveted offering, the annual Content Marketing World conference. Bernie has spoken at the event 7 times and it ranks as one of his...
2018-04-1832 min
Enterprise Marketer Podcast - ConferenceCathy McPhillips on Marketing at the Content Marketing InstituteShow URL: http://emktr.co/EMPC56Ever wondered what drives the decision makers behind Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian came together for a quick chat at this year's Intelligent Content Conference and examined the strategy that propels some of the world's most well-known content events.In previous years, ICC was an event focused on featuring and supporting content strategy which, to a huge portion of marketers, is still a fairly new concept. Now, the event draws marketers of all walks and the CMI minds work to broaden...
2017-07-1519 min