Shows
The Artificial Intelligence ShowAI Answers: Data Privacy, AI Roadmaps, Regulated Industries, Selling AI to the C-Suite & Change ManagementData integrity, executive skepticism, and turning AI-driven time savings into real gains—Paul Roetzer and Cathy McPhillips answer your questions from our latest Scaling AI class and offer informative, candid answers.
Show Notes: Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:04:51 — Question #1: How do we ensure data integrity, security, and privacy when we scale AI?
00:07:24 — Question #2: What exactly is an AI roadmap?
00:12:30 — Question #3: How can we maintain meaningful human oversight when AI systems operate at a speed that exceeds human comprehension?00:14:47 — Question #4: How do you feel about th...2025-06-2656 min
The Artificial Intelligence ShowAI Answers: The Future of AI Agents at Work, Building an AI Roadmap, Choosing the Right Tools, & Responsible AI UseIn this episode of AI Answers, Paul Roetzer and Cathy McPhillips tackle 20 of the most pressing questions from our 48th Intro to AI class—covering everything from building effective AI roadmaps and selecting the right tools, using GPTs, navigating AI ethics, understanding great prompting, and more.
Access the show notes and show links here
Timestamps:
00:00:00 — Intro
00:08:46 — Question #1: How do you define a “human-first” approach to AI?
00:11:33 — Question #2: What uniquely human qualities do you believe we must preserve in an AI-driven world?
00:15:55 — Question #3: Where do we currently stand with AGI—and h...2025-06-191h 08
The Artificial Intelligence Show#150: AI Answers - AI Roadmaps, Which Tools to Use, Making the Case for AI, Training, and Building GPTsWelcome to Episode 150 of The Artificial Intelligence Show—a special milestone that marks the launch of a brand-new series: AI Answers. In this episode, Paul Roetzer is joined by Cathy McPhillips to debut a fresh format designed to systematically answer the best questions we get during our live AI education sessions.
Over the past few years, our free Intro to AI and Scaling AI classes have attracted more than 32,000 learners—and they’ve asked hundreds of smart, tough, practical questions. This new series tackles them head-on.
Access the show notes and show links here
Time...2025-05-291h 06
Masters of MarketingEnhancing Marketing with AI – with Cathy McPhillipsIn this episode of Masters of Marketing, we welcome back Cathy McPhillips, Chief Growth Officer at the Marketing Artificial Intelligence Institute. We discuss how AI tools are transforming marketing – from transcribing podcasts and generating content through to helping marketers analyze data more efficiently and predict trends. While AI technologies can help us achieve more in less time, Cathy explains that it’s important to balance using AI as a tool with maintaining the human touch in our marketing efforts. AI should be used to assist and augment our work; not to replace...2025-03-2626 min
AI for Business, Marketing & Sales: The AI Hat PodcastThe AI Growth Engine: Accelerating Your Marketing Results with Cathy McPhillipsImagine having a marketing superpower that could analyze mountains of data, predict consumer behavior, and optimize your campaigns faster than you can say "AI." Well, guess what? That power exists, and it's revolutionizing the way we drive growth in marketing.You see, in today's hyper-competitive landscape, traditional marketing methods are about as effective as using a flip phone to browse TikTok. But there's a game-changing technology that's transforming marketing from a guessing game into a precise science. It's like having a crystal ball, but one that actually works.Now...2024-12-0743 min
AI in Marketing: UnpackedThe AI Growth Engine: Accelerating Your Marketing Results with Cathy McPhillipsImagine having a marketing superpower that could analyze mountains of data, predict consumer behavior, and optimize your campaigns faster than you can say "AI." Well, guess what? That power exists, and it's revolutionizing the way we drive growth in marketing. You see, in today's hyper-competitive landscape, traditional marketing methods are about as effective as using a flip phone to browse TikTok. But there's a game-changing technology that's transforming marketing from a guessing game into a precise science. It's like having a crystal ball, but one that actually works. Now, you might be thinking, "Great, another tech buzzword to add to...2024-12-0742 min
Content Marketing, Engineered Podcast | TREW MarketingWhat to Expect at the Marketing AI Conference (MAICON) 2024Fellow marketers, have you started your AI journey yet? No matter what stage of the journey you're on, The Marketing AI Institute is a resource you can use to accelerate your use of AI. We are lucky to have Cathy McPhillips, Chief Growth Officer for the Marketing AI Institute, join us on the podcast to discuss her seasoned marketing career and all Marketing AI Institute including their upcoming Marketing AI Conference (MAICON).Cathy shared the institute's mission to to make AI approachable, accessible, and actionable for marketers, focusing on AI literacy for all. They institute pro...2024-08-2223 min
That’s My Personal BusinessBeginner-Friendly Tips to Start Using AI in Small Businesses with Cathy McPhillipsWe're diving into the world of AI in marketing, with expert Cathy McPhillips from the Marketing AI Institute. We talk about how AI tools like ChatGPT and Descript have revolutionized the way small businesses and creative entrepreneurs manage their marketing efforts, and Cathy shares practical tips on integrating AI into your workflow to save time and enhance creativity.
You'll hear about specific AI tools that have proven invaluable in tasks such as data analytics, social media content creation, and more. If you've ever felt overwhelmed by the sheer number of AI tools available or wondered where to...2024-08-1244 min
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXWhat marketing leaders need to know about AI with Cathy McPhillips, Marketing AI InstituteToday we’re going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role of AI in marketing teams. To help me discuss these topics, I’d like to welcome Cathy McPhillips, Chief Growth Officer, Marketing AI Institute which, among other things, produces the annual MAICON event, which this year will be taking place in Cleveland Ohio on September 10-12. RESOURCESConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom2024-07-2628 minThe Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CXWhat marketing leaders need to know about AI with Cathy McPhillips, Marketing AI InstituteToday we’re going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role of AI in marketing teams. To help me discuss these topics, I’d like to welcome Cathy McPhillips, Chief Growth Officer, Marketing AI Institute which, among other things, produces the annual MAICON event, which this year will be taking place in Cleveland Ohio on September 10-12. RESOURCESConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom2024-07-2628 min
Creativity SquaredEp54. The A.I. Midwest Prompt: Level Up Your A.I. & Marketing with the Marketing AI Institute’s Cathy McPhillips #MAICONWhat does it mean to Midwest Prompt? Listen in to find out!Cathy McPhillips is the Chief Growth Officer at the Marketing AI Institute, where she's at the forefront of making artificial intelligence approachable and accessible to businesses of all sizes. She oversees marketing, growth, and customer experience, including MAICON and the AI Academy for Marketers. Her journey in the marketing world spans decades, starting in Cleveland's advertising agencies, owning her own strategic digital marketing business, and leading marketing efforts for organizations like the Content Marketing Institute and Share Our Strength's No Kid Hungry campaign....2024-06-2756 min
Speaking Your Brand: Public Speaking Tips and Strategies388: What Makes a Stand-Out Conference Speaking Proposal and Presentation with Cathy McPhillipsMany conferences get hundreds of speaker submissions. How can you make yours stand out so it gets selected? Then, once you do get selected, how do you make sure you deliver an engaging presentation at the conference? That’s what I talk about with my guest Cathy McPhillips, who is Chief Growth Officer at the Marketing AI Institute. Along with the virtual events they host year-round, they also host an in-person conference called MAICON, which I spoke at in 2023. I invited Cathy on the show to share with us: Her ba...2024-04-1531 min
The Marketing Meeting with Itir Eraslan33. Making AI Approachable for Marketers with Cathy McPhillipsToday's guest is Cathy McPhillips, Chief Growth Officer at Marketing AI Institute, and she's passionate about sharing how AI can power today's marketing efforts. We discuss the role of AI in marketing, particularly in the context of Cathy's work at Marketing AI Institute; where AI will have the most impact on marketing in the next few years; and why Cleveland is the place to be when it comes to AI in 2024! Cathy McPhillips is the Chief Growth Officer at Marketing AI Institute. She leads growth efforts for the AI Academy for Marketers and MAICON, the annual Marketing...2024-04-0428 min
Marketing Agency ShowHow to Optimize Agency Marketing With AIWant to reduce agency operating costs? Looking for ways to streamline research, analysis, and ideation processes? To discover how to leverage AI tools to increase efficiency and improve creative output, Brooke Sellas interviews Cathy McPhillips.Guest: Cathy McPhillipsReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-12-2743 min
WomenHeardCathy McPhillips, Chief Growth Officer, Marketing Artificial Intelligence InstituteIt's the topic we all have questions about - how will AI change how we work? Host Julie Hochheiser Ilkovich sits down with Cathy McPhillips to discuss how AI can power marketing - making it more approachable and accessible. Listen to this episode for details on how AI can revolutionize communication and examples of how we probably already use it in our day-to-day. If you feel overwhelmed about AI, Cathy suggests starting by asking yourself about a consistent task that's on your plate. "Is it repetitive? Is it data-driven? Is it trying to make a prediction? If it's one, t...2023-10-1250 min
Visual Storytelling TodayHow To Use AI to Augment Your Visual StorytellingIn this episode of the Visual Storytelling Today podcast, I chat with Cathy McPhillips, Chief Growth Officer at Marketing Artificial Intelligence Institute. We talked about her journey, how AI can help marketers create richer visual stories more efficient, vivid examples of AI tools and workflows, her take about the future of AI for visual storytellers, her top 3 tips for using AI to tell more compelling stories and much more. For more information, and see illustrative examples of Cathy’s work, watch the video recording of this episode. This podcast is brought to you by the Visual Storytelling Institute from Mia...2023-10-0449 min![Marketing Heroes [Unfiltered] The Journey to CMO](https://artwork.captivate.fm/ae4e2739-3d46-46e7-bbdc-54c42c78192c/EJYbbeddC6yCDExUc0WJfssY.jpg)
Marketing Heroes [Unfiltered] The Journey to CMOAI as a Tool with Cathy McPhillipsCathy McPhillips joins the podcast to talk about using AI programs not as replacements for marketing work, but as valuable tools to streamline workflows and generate helpful content that can then be built upon by human marketing teams.She also discusses the importance of continuing to learn and invest in these programs, and how the changing digital landscape has given the future generation of marketers the understanding they need to continue developing and utilizing these tools for the sake of a more productive future.This podcast is brought to you by The Search Guru, produced...2023-09-2732 min
Marketing, Demystified The Podcast10: AI Advances: The benefits of AI in marketing - a chat with Cathy McPhillipsAI can help us be more efficient and do better marketing. But how? Let's find out the benefits of AI in marketing from Cathy McPhillips, chief growth officer at the Marketing Artificial Intelligence Institute. Furthermore, Cathy is joining Host Jenn Mancusi on this episode of "Marketing, Demystified."
Show notes and more: https://www.growgetter.io/podcast/ai-advances-the-benefits-of-ai-in-marketing/2023-09-1437 min
The Artificial Intelligence ShowElon Musk’s Quest to Shape the Future of AI, Hands-On with Google Duet AI, Time’s Top 100 People in AI, and HubSpot’s AI RoadmapInside Elon Musk’s struggle for the future of AIWe just got a never-before-seen look at how—and why—Elon Musk decided to go all-in on artificial intelligence. This comes from an article by Walter Isaacson in Time, and is adapted from his upcoming book Elon Musk, which publishes today! Issacson’s name may ring a bell, as he’s also the author of the Steve Jobs biography.) In the article, Issacson gives new details on the actions Elon Musk has taken to get highly involved in the future of AI. It turns out that Musk has become...2023-09-121h 08
The Artificial Intelligence ShowChatGPT Enterprise, Big Google AI Updates, and OpenAI’s Combative Response to Copyright LawsuitsIntroducing ChatGPT EnterpriseOpenAI announced they’re launching ChatGPT Enterprise. This is a version of ChatGPT with enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows, advanced data analysis capabilities, customization options, and more. The move appears to be a response to enterprise demand for a safe, compliant version of ChatGPT, says OpenAI. “Since ChatGPT's launch just nine months ago, we’ve seen teams adopt it in over 80% of Fortune 500 companies. We've heard from business leaders that they’d like a simple and safe way of deploying it in their organization.” Now, it looks like...2023-09-0557 min
The Artificial Intelligence ShowPirated Books Are Powering Generative AI, the 2023 State of Marketing AI Report, and GPT-3.5 Fine-Tuning Is HerePirated books are powering generative AIThe Atlantic just released a major investigative journalism piece that proves popular large language models, like Meta’s LLaMA, have been using pirated books to train their models—a fact that was previously alleged by multiple authors in multiple lawsuits against AI companies.The article states, “Upwards of 170,000 books, the majority published in the past 20 years, are in LLaMA’s training data. . . . These books are part of a dataset called “Books3,” and its use has not been limited to LLaMA. Books3 was also used to train Bloomberg’s BloombergGPT, EleutherAI’s G...2023-08-291h 00
The Artificial Intelligence ShowAI Is Going to Eliminate Way More Jobs Than Anyone Realizes, AI’s Impact on Schools, and the New York Times Might Sue OpenAIAI is going to eliminate way more jobs than anyone realizesAI is going to eliminate way more jobs than anyone realizes, according to a new in-depth article from Business Insider. The publication says AI could disrupt over 300 million jobs worldwide but also add trillions in value to the economy. The article dives into a number of data points that support this conclusion from various sources, including the fact that non-generative and generative AI is estimated to add between $17 trillion and $26 trillion to the global economy. While it’s very hard for economists and technologists to predict ex...2023-08-221h 10
The Artificial Intelligence ShowAnthropic CEO Says Human-Level AI Is 2-3 Years Away, How Hackers Are Trying to Make AI Go Rogue, and Fake AI-Generated Books on AmazonIt’s been another interesting week in the world of AI…with a few things we need to keep our eyes on. Paul and Mike break it all down—and then some—on this week’s episode of The Marketing AI Show.Anthropic CEO joins the Dwarkesh podcast to talk about the future of AI.Dario Amodei, CEO and co-founder of Anthropic (maker of the Claude 2 large language model released in July of this year), just gave a wide-ranging interview on the future of AI. The interview took place on a recent episode of the Dwarkesh P...2023-08-1559 min
The Artificial Intelligence ShowBig ChatGPT Updates, A New Autonomous AI Agent, Vertical-Specific LLMs, McKinsey’s State of AI Report, and New Google AI SearchHuge updates for ChatGPT are announcedOpenAI just announced huge updates for ChatGPT that hold the potential to transform how we use this popular AI tool. The updates include a number of things including: Prompt examples: At the beginning of a new chat, you’ll now see examples to help you get started; Suggested replies: ChatGPT now suggests relevant ways to continue your conversation; GPT-4 by default: When starting a new chat as a Plus user, ChatGPT will remember your previously selected model — no more defaulting back to GPT-3.5; Upload multiple files: You can now ask ChatGPT to a...2023-08-081h 06
The Artificial Intelligence ShowRecap of 2023’s Marketing AI Conference (MAICON), Does Sam Altman Know What He’s Creating? and Generative AI’s Impact on JobsThat’s a wrap on MAICON 2023, and Paul and Mike break down some common themes, key takeaways, thoughts on what’s next, and much, much more. And while our annual Marketing AI Conference was top of mind the most, a story on Sam Altman and more news on generative AI’s impact on jobs were two topics that needed to be covered.A recap of MAICON 2023In case you’ve missed it, it’s been a huge week here at Marketing AI Institute as we just wrapped up our 2023 Marketing AI Conference (MAICON) last Friday. This event w...2023-08-011h 12
The Artificial Intelligence ShowMeta’s Incredible New (Free!) ChatGPT Competitor, Elon Musk Changes Twitter to X, GPT-4 Might Be Getting Dumber, and AI Can Now Build Entire WebsitesWith MAICON 2023 just around the corner, Paul Roetzer and Mike Kaput break down very different directions of AI this week. From incredible to dumb, from thorough to questionable, there’s lots to break down.Meta’s incredible new (free!) ChatGPT competitor is hereMeta’s latest announcement has big implications for the world of AI. The company announced that its new, powerful large language model, LLaMA 2, will be available free of charge for research and commercial use. The model is “open source,” which means anyone can copy it, build on top of it, remix it, and use it...2023-07-251h 19
The Artificial Intelligence ShowAI-Powered Content Strategy, Claude 2 from Anthropic, and Major Google Bard UpdatesAI-Powered Content StrategyIn exciting news, this podcast, The Marketing AI Show, recently surpassed 100,000 downloads. That’s exciting and a huge milestone for us, but the story is the content strategy…and AI’s role in it. Prior to October 2022, the podcast format was interview-style, where Paul was vetting experts, scheduling interviews, and more, causing inconsistency. This led to the podcast being an afterthought in the marketing strategy. Then in October, we put the weekly podcast at the center of our content strategy. Today, each episode averages more than 4,500 downloads. To put that in perspective, we had...2023-07-181h 07
The Artificial Intelligence ShowChatGPT Code Interpreter, the Misuse of AI in Content and Media, and Why Investors Are Betting on Generative AIAs generative AI continues to improve, iterate, and integrate, there are news stories to discuss and advancements to break down. That’s why we’re happy Paul Roetzer and Mike Kaput are back for episode 54 of The Marketing AI Show.ChatGPT Code Interpreter available for allOpenAI announced on July 6 that ChatGPT’s Code Interpreter feature will be made available to all ChatGPT Plus users. Previously, only select users received access after signing up for a waitlist. Code Interpreter gives ChatGPT the ability to run code, use files you upload to produce outputs, analyze data, create...2023-07-111h 07
The Artificial Intelligence ShowSalesforce AI Cloud, White House Action on AI, AI Writes Books in Minutes, ChatGPT in Cars, and MoreThe band is back together! After Episode 51’s Year (so far) in Review and Episode 52’s Top AI Questions episodes, Paul Roetzer and Mike Kaput are back to the podcast format you’re used to. Well, sort of. Because there’s a bit of news to catch up on, many topics that took place over the past few weeks were covered in this episode. We hope you enjoy it!Salesforce Unveils AI Cloud OfferingSalesforce just launched “AI Cloud,” which gives enterprises the ability to safely use enterprise-ready AI. AI Cloud is a platform that hosts the co...2023-06-271h 08
The Artificial Intelligence Show15 AI Questions Everyone is AskingAfter 26 Intro to AI classes since November 2021, we’ve seen quite the gamut of questions from our attendees. So far in 2023, we’ve hosted seven classes, with a collective 147 questions asked. We wanted to take this week’s podcast episode and run through the most commonly asked questions–and answers. We hope you enjoy this episode, and join us for our next Intro to AI for Marketers class on June 28! 00:07:03 — How do you define "generative" in the context of AI, and how might it be applied in various marketing disciplines, such as marketing, design, or podcast...2023-06-2055 min
Renegade Marketers UniteGenerative AI Tools for B2B Productivity This episode was brought to you by AI (with a healthy dose of human oversight, of course). Descript. Otter. ChatGPT. These are just a few of the generative AI tools that are helping simplify the tedious and clear the way for bigger and better ideas in the marketing world, and that’s the focus of this conversation with Cathy McPhillips, Chief Growth Officer of Marketing AI Institute. Tune in to hear some really interesting use cases, like how she saved 18-20 hours of podcast production, how AI won in an A/B test for generating pro...2023-06-1646 min
The Artificial Intelligence Show2023 AI Year (So Far) in ReviewThis week’s episode features Paul Roetzer giving a quick year-in-review. It’s been a busy six months, and Paul references some of the top stories and developments of 2023.Hear more, and visit our website for links, YouTube videos, and more. (www.marketingaiinstitute.com)00:05:08 Jan. 16: ChatGPT Disrupts Education00:05:53 Jan. 17: Getty Images Announces That It Has Commenced Legal Proceedings Against Stability AI;00:08:05 Jan. 28: Marketing AI Institute’s Responsible AI Manifesto00:11:51 Feb. 1: UBS Announces That ChatGPT Hit 100M Users in January00:12:33 Feb. 6: Google Bard Is Announced00:14:13 Feb. 7: Micros...2023-06-121h 05
The Artificial Intelligence ShowPrompt Engineering Best Practices from OpenAI, How GPT-4 Could Reshape Healthcare, and The Hidden Costs of AI AdoptionThanks for joining us for episode 50! While AI breakthroughs slowed down this week, insights, best practices, and conversations continued. Paul Roetzer and Mike Kaput catch up on the artificial intelligence news impacting marketing and business leaders.OpenAI dropped chat prompt suggestionsLogan Kilpatrick from OpenAI gave us helpful tips on crafting prompts. Quite simply (or so it seems), Kilpatrick offers six strategies for getting better results: write clear instructions, provide reference text, split complex tasks into simpler subtasks, give GPTs time to "think", use external tools, and test changes systematically. Is it that easy? What...2023-06-0644 min
Masters of MarketingAI and the impact it is going to have on marketing - with Cathy McPhillipsIn this episode, we discuss AI and the impact it is going to have on marketing with Cathy McPhillips from the Marketing AI Institute.
Cathy shares some of her own use cases, highlighting that AI has helped her cut the amount of hours she spends on producing the Institute’s podcast and repurposing the content from 17 to 2.5 hours per week.
Speaking about AI and its general implications, she states that, in her view, technology that is not AI-powered will not be around for much longer: “I feel like AI-powered technology in a few...2023-05-3123 min
The Artificial Intelligence ShowGoogle AI Ads, Microsoft AI Copilots, Cities and Schools Embrace AI, Top VC’s Best AI Resources, Fake AI Pentagon Explosion Picture, and NVIDIA’s Stock SoarsGoogle Introduces AI-Powered AdsGoogle just announced new AI features within Google Ads, from landing page summarizations to generative AI helping with relevant and effective keywords, headlines, descriptions, images, and other assets for your campaign.Microsoft Rolls Out AI Copilots and AI PluginsTwo years ago, Microsoft rolled out its first AI “copilot,” and this year, Microsoft introduced other copilots across core products and services, including AI-powered chat in Bing, Microsoft 365 Copilot, and others across products like Microsoft Dynamics and Microsoft Security.Cities and Schools Embrace Generative AIWe see...2023-05-301h 01
The Artificial Intelligence ShowArtificial Intelligence Goes to Washington, the Biggest AI Safety Risks Today, and How AI Could Be RegulatedAI came to Washington in a big way. OpenAI CEO Sam Altman appeared before Congress for his first-ever testimony, speaking at a hearing called by Senators Richard Blumenthal and Josh Hawley. The topic? How to oversee and establish safeguards for artificial intelligence.The hearing lasted nearly three hours and focused largely on Altman, though Christina Montgomery, an IBM executive, and Gary Marcus, a leading AI expert, academic, and entrepreneur, also testified. During the hearing, Altman covered a wide range of topics, including a discussion of different risks posed by generative AI, what should be done to address...2023-05-2355 min
The Artificial Intelligence ShowHuge Google AI Updates, Teaching Large Language Models to Have Values, and How AI Will Impact Productivity and LaborAnother week of big news from GoogleGoogle just announced major AI updates, including an AI makeover of search. The updates were announced at Google’s I/O developers conference and some of the more important updates were discussed on the podcast. A new next-generation large language model called PaLM 2, “excels at advanced reasoning tasks, including code and math, classification and question answering, translation and multilingual proficiency better than our previous state-of-the-art LLMs.” Next, an AI makeover of search through Google’s “Search Generative Experience” will deliver conversational results to search queries. This will become available to...2023-05-1655 min
The Artificial Intelligence ShowGeoff Hinton Leaves Google, Google and OpenAI Have “No Moat,” and the Most Exciting Things About the Future of AIHinton departs GoogleGeoffrey Hinton, a pioneer of deep learning and a VP and engineering fellow at Google, has left the company after 10 years due to new fears he has about the technology he helped develop. Hinton says he wants to speak openly about his concerns, and that part of him now regrets his life’s work. He told MIT Technology Review: “I have suddenly switched my views on whether these things are going to be more intelligent than us. I think they’re very close to it now and they will be much more intelli...2023-05-0952 min
The Artificial Intelligence ShowChatGPT Business, AI Disrupts Politics, and AI-Powered Growth and Layoffs in Big TechBig changes are coming to ChatGPTOpenAI just announced two big updates to ChatGPT. The first is a soon-to-be-released subscription tier called ChatGPT Business. Designed for enterprises, the plan will follow OpenAI’s API data usage policies. That means user data won’t, by default, be used to train ChatGPT. The second is a feature that now allows ChatGPT users to turn off their chat history, which will prevent conversations from being used to train ChatGPT. We got a startling preview of how AI is going to impact politicsIn the U.S., the 2...2023-05-0253 min
The Artificial Intelligence ShowInside ChatGPT’s Revolutionary Potential, Major Google AI Announcements, and Big Problems with AI Training Are DiscoveredNew announcements, fast training with repercussions, and more are discussed in this week’s Marketing AI Show with Paul Roetzer and Mike Kaput. Read more, then tune in! Stunning results from ChatGPT pluginsThe way we all work is about to change in major ways thanks to ChatGPT—and few are ready for how fast this is about to happen. In a new TED Talk, OpenAI co-founder and president Greg Brockman shows off the power and potential of the all-new ChatGPT plugins…and the results are stunning. Thanks to ChatGPT plugins, ChatGPT can now browse the int...2023-04-2554 min
The Artificial Intelligence ShowAWS Gets Into the Generative AI Game, AutoGPT and Autonomous AI Agents, and How AI Could Impact Millions of Knowledge Workers Sooner Than You ThinkAI-driven automation is quickly becoming a fundamental part of businesses’ tech stacks, but there are also potential dangers associated with this technology.Paul pointed out that AI-driven automation is quickly becoming a fundamental part of businesses’ tech stacks. "I feel like the large language model is going to be as fundamental to the tech stack as a CRM has been for the last ten to 15 years," he said.Mike added that businesses should look for models that allow them to customize the model with their own data and integrate it into their own applications. "You want...2023-04-181h 11
The Artificial Intelligence ShowMeta’s Segment Anything Model (SAM) for Computer Vision, ChatGPT’s Safety Problem, and the Limitations of ChatGPT DetectorsOne step forward, two steps back…or at least made with caution. Meta announces their Segment Anything Model, and in that same breath, we’re talking about ChatGPT and safety, as well as the limitations of being able to detect the usage of ChatGPT. Paul and Mike break it down:Meta AI announces their Segment Anything ModelAn article from Meta introduces their Segment Anything project, aiming to democratize image segmentation in computer vision. This project includes the Segment Anything Model (SAM) and the Segment Anything 1-Billion mask dataset (SA-1B), the largest segmentation dataset ever...2023-04-1140 min
Uncharted JourneyEpisode 39 - Cathy McPhillips, Fortuitous MarketerCathy McPhillips is the Chief Growth Officer at the Marketing Artificial Intelligence Institute. Based in Cleveland, Ohio, Cathy is a Buckeye through and through. Growing up in Lakewood, Ohio, she attended Ohio University to study journalism. While at OU, she worked at The Post, the school newspaper that started her content career—amassing 30 years of marketing expertise in a variety of roles and organizations, including agencies, B2C, restaurants, and non-profits, as well as starting up and running her consulting firm for 13 years. Cathy was the original marketing lead at the Content Marketing Institute and an OG member of th...2023-04-1132 min
The Artificial Intelligence ShowElon Musk, Steve Wozniak and Others Sign Letter to Pause AI, Italy Bans ChatGPT, and the Future of Prompt EngineeringAI leaders say slow down, Italy blocks AI, the United Nations implements global framework. But, other leaders keep finding ways to integrate ChatGPT, and new companies are launched. This dichotomy makes for an interesting episode. Paul and Mike break it all down.“The Letter’ heard round the world made waves - but what does it really mean?In an open letter published by the nonprofit Future of Life Institute, a number of well-known AI researchers and tech figures, including Elon Musk and Steve Wozniak, have called on all AI labs to pause the development of larg...2023-04-0443 min
The Artificial Intelligence ShowChatGPT Plugins, Is GPT-4 Early AGI, and Using AI to Do a Full Product Launch in 30 MinutesGPT-4 is changing the game. Access is easier, outputs are better, and technologies connecting to it are increasing exponentially with the help of a new plugin system. What will the rest of this week bring us?OpenAI launches a plugin system for ChatGPTOpenAI just announced a plugin system for ChatGPT, enabling it to interact with the wider world through the internet. The plugins, developed by companies like Expedia, Instacart, and Slack, will allow users to perform a variety of tasks using these sites from right within ChatGPT. It’s not just companies wan...2023-03-281h 05
The Artificial Intelligence ShowGPT-4 Is Here, Google and Microsoft Embed AI Into Core Products, and U.S. Copyright Office Says You Don’t Own AI-Generated ContentIn what may have been the biggest week in marketing AI (to date), we have a lot to review in this week’s podcast, so let’s jump right in.GPT-4 is released to the publicThe week started with the much-anticipated release of GPT-4, the latest, most powerful version of OpenAI’s large language model. And it’s now is being integrated into existing products via API, as well as ChatGPT.According to OpenAI, “GPT-4 can solve difficult problems with greater accuracy, thanks to its broader general knowledge and problem-solving abilities.” OpenAI says that GP...2023-03-211h 01
The Artificial Intelligence ShowSalesforce Einstein GPT and the Smart CRM Market, the Law of Uneven AI Distribution, and Why the AI Productivity Narrative Is a LieThe Marketing AI Show is back! The smart CRM market is evolving…and so are marketers and businesses with the help of AI. First comes ChatSpot, then comes Salesforce Einstein GPTComing on the heels of HubSpot’s ChatSpot announcement, Salesforce just announced Einstein GPT, a generative AI tool for its market-leading CRM. The tool, which is currently in closed pilot, creates content across marketing, sales, and service use cases.Salesforce’s communications say, “Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time d...2023-03-1447 min
The Artificial Intelligence ShowChatSpot from HubSpot, Generative AI Market Deep Dive, and ChatGPT and Whisper APIsThis week’s episode of The Marketing AI Show touches on generative AI, and you guessed it, ChatGPT. But it’s not more of the same. APIs and HubSpot take ChatGPT to the next level. Tune in! ChatSpot…the latest in ChatGPTThe week is starting off with a big development. Just yesterday, Monday, March 6, HubSpot co-founder and CTO Dharmesh Shah released ChatSpot, an AI tool that combines the power of ChatGPT, image generation AI, and HubSpot’s CRM. The tool lets you ask questions of your HubSpot portal and provide instructions in natural language through a...2023-03-0757 min
The Artificial Intelligence ShowOpenAI Plans for AGI, the Rise of More Human Content, and ChatGPT Get-Rich-Quick SchemesThis week’s episode of The Marketing AI Show brings out some strong opinions from Paul and Mike. The common thread in the three stories covered? Humans. OpenAI drops a big announcement planning for AGI.OpenAI, the creator of ChatGPT, just published a bombshell article titled “Planning for AGI and Beyond,” AI systems that are smarter than humans at many different tasks. OpenAI says that AGI “has the potential to give everyone incredible new capabilities; we can imagine a world where all of us have access to help with almost any cognitive task, providing a great for...2023-02-2843 min
The Artificial Intelligence ShowMicrosoft’s Unsettling Chatbot, How AI Systems Like ChatGPT Should Behave, and What “World of Bits” Means to Marketing and BusinessPaul and Mike are back together for a new episode of The Marketing AI Show. As technologies fast-track some rollouts, it’s clear that it might be time to slow down, and this includes ChatGPT better explaining its value. Then the guys discuss “World of Bits” and what this means for marketers and the business world.Microsoft’s Bing chatbot is not ready for primetime.A recent interaction between New York Times technology reporter, Kevin Roose, and a chatbot developed by MIcrosoft for its Bing search engine went a bit awry. Suffice it to say, i...2023-02-2147 min
The Artificial Intelligence ShowGoogle Announces Bard, Microsoft Bing Is Now Powered by OpenAI, and Cohere In Talks to Raise Funding at a $6B ValuationThis week on The Marketing AI Show, Paul takes the show on the road—to San Francisco for Jasper’s GenAI Conference—while Mike is here in Cleveland. The big news is Bard, Bing, and a $6 Billion valuation. Suddenly, it’s ChatGPT against the world.Google responds to ChatGPT with its conversational AI tool, Bard.Google just announced an experimental conversational AI tool named Bard. Bard uses Google’s LaMDA language model to provide natural language answers to search queries. Think of it like ChatGPT, but backed by all the knowledge and information that Google’s search eng...2023-02-1440 min
The Artificial Intelligence ShowThe Responsible AI Manifesto, the Meta AI Tool That Might Be Your New AI Assistant, and the First Marketing AI Job ListingThis week on The Marketing AI Show, the guys discuss responsible AI, do a deeper dive into Meta’s CICERO (after a short discussion in Ep. 25 of the podcast), and the job posting Mike came across for an AI Marketing Specialist. Is this the first? A manifesto for responsible AI—for companies to use for themselvesLast week on the Marketing AI Institute blog, you may have seen our Responsible AI Manifesto for Marketing and Business. In it, Paul lays out the 12 principles that we’re using to guide us in the responsible use of AI with...2023-02-071h 00
The Artificial Intelligence ShowAI Writing Mega-Episode — The Future of Writing in the Age of AI, AI Writing Tools: Capabilities, Limitations, and Concerns, and How AI Will Change Writing Careers Producer: MAII or Music Radio CreativeThis week on The Marketing AI Show, all three topics focus on AI and writing. This mega-episode brings to the surface many of the questions we’re hearing from our community. AI writing tools are rapidly transforming the art and science of storytelling, and in the process, they're disrupting writing as we know it. Everyone at every size company now has access to powerful and affordable AI technologies that are redefining writing and forcing companies to reimagine content teams and strategies to remain competitive. We can already 10X our content output, like ads, articles, blog post...2023-02-0146 min
The Artificial Intelligence Show22-Year Old Creates ChatGPT Detector, Google Gears Up for AI Arms Race, and the Dark Side of AI TrainingThis week in AI news, we talk about education, an AI arms race, and a very dark side of AI training. First up, A 22-year-old has created an app that claims to detect text generated by ChatGPT. The tool is called GPTZero, and it was created by Edward Tian, a senior at Princeton University, to combat the misuse of AI technology. Tian believes AI is at an inflection point and has the potential to be "incredible" but also "terrifying." The app works by looking at two variables in a text: “perplexity” and “burstiness,” and it assigns each variable...2023-01-2541 min
The Artificial Intelligence ShowChatGPT Disrupts Education, Generative AI Gets Sued, and OpenAI Now Available from MicrosoftGenerative AI has so many benefits for marketers. But with the rapid pace of adoption—often with little to no oversight–-issues are quickly arising. From educational concerns to legal ramifications, Paul and Mike discuss this on this week’s Marketing AI Show podcast episode. Also, stick around for an update on the developments between OpenAI and Microsoft.First up, higher education has been rocked by ChatGPT. Professors and educators need to rethink assignments when it comes to essay writing, take-home tests might become a thing of the past, oral exams will be on the rise, and identi...2023-01-1847 min
The Artificial Intelligence ShowMicrosoft May Invest $10B in OpenAI, AI Clones Voices, and AI Disrupts Marketing AgenciesIt’s been another exciting week in the world of artificial intelligence. What does it mean for marketers? The guys break it down on The Marketing AI Show. First up, Paul and Mike have hypothesized about this, and now the speculation has come true. According to a scoop from The Information, Microsoft plans to incorporate OpenAI’s ChatGPT into its Bing search engine. Today, Google handles more than 80% of search traffic. In comparison, Bing processed about 9% of worldwide searches in 2022. Rumor has it Microsoft is making a major play into using ChatGPT-like AI answers in search. Not to me...2023-01-1343 min
The Artificial Intelligence ShowThe AI Inflection Point Is HereAt Marketing AI Institute, we are seeing strong quantitative and qualitative evidence that indicates we are at an AI inflection point, where the technology begins to go fully mainstream in 2023—with profound effects on…well…everything.For years, we have hypothesized that AI has the power to change just about everything in marketing, business, the economy, and society at large.In 2022, we saw that hypothesis confirmed thanks to an explosion of AI capabilities and technologies driven by the stunning power of generative AI tools like ChatGPT. In a matter of months, even the brighte...2023-01-041h 00
The Artificial Intelligence ShowHead-to-Head AI Writing Tools Test, Will ChatGPT Replace Google, and MyHeritage AI Time MachineMike and Paul are back for another episode of The Marketing AI Show.Paul ran a head-to-head test of AI writing tools and posted about it on Twitter and LinkedIn. On both platforms, the posts gained traction and good feedback from our community and from technology companies. In the experiment, Paul ran the same three prompts/use cases through a handful of different tools. The tools were OpenAI’s ChatGPT and their Playground functionality; Cohere; Jasper; Writer; and HyperWrite. It’s an interesting case study showing AI in action.Next up, we’ve all seen plenty...2022-12-2140 min
The Artificial Intelligence ShowMcKinsey's State of AI 2022, Lensa AI, and AI Will Eat Software CompaniesPaul and Mike discuss three hot topics in the world of marketing and artificial intelligence: An app called Lensa AI is taking the world by storm—and creating a lot of controversy as it does. Lensa allows you to upload photos of yourself, about 10-20 selfies, then it uses AI to generate dozens of avatar photos of you in many different styles, from serious and realistic to fantastical. The app has been generating $1 million or more in revenue per day as everyone and anyone can now create images of themselves using AI. But controversy ensues.Fo...2022-12-1448 min
The Artificial Intelligence ShowWhat Is ChatGPT, What It Means for Marketing, and How It Will Change Business As We Know ItPaul and Mike are back on The Marketing AI Show covering this week's top stories in AI, marketing, and business. This week, ChatGPT takes center stage, but there are also some other developments worth mentioning.On November 30, OpenAI launched ChatGPT, a chatbot that anyone can converse with by typing in text prompts. All you have to do is type in a question or a command, and ChatGPT produces a response. Now, this sounds simple, but everyone in the AI world is positively stunned by the result. That’s because, as Kevin Roose at the New York Times puts...2022-12-071h 15
The Artificial Intelligence ShowAI in the Workplace, OpenAI Funds Entrepreneurs, and Google Unveils New AI ProjectsWhile our Institute focuses on AI in the marketing world, some of the biggest companies in the world are finding AI applications for the business world and our personal lives. Artificial intelligence will be, and already is, embedded in our world. What are the big players working on? Mike and Paul discuss this on this week’s podcast. This episode kicks off discussing consulting firm Deloitte, who recently published a rundown of how AI for work relationships could be the next big thing in your office. Deloitte says that AI can “analyze human interactions during and after an ev...2022-11-0953 min
The Artificial Intelligence ShowGoogle Penalizes AI-Generated Content, Responsible AI Guidelines, and AI’s Impact on Local NewsThis week Paul and Mike talk about three news stories and happenings in the world of artificial intelligence, and they break down their importance to marketers. In a word (or two): buckle up.Well-known marketer Neil Patel recently revealed the results of Google’s latest algorithm updates on sites he owns that have AI-generated copy—and the results weren’t pretty. Patel disclosed that he has “100 experimental sites that use AI-written content.” He claims the sites are simply to figure out how Google perceives AI-written content, not to “game” the algorithm. Regardless of the motivation, he sure found out. 2022-11-0245 min
The Artificial Intelligence ShowAdobe Adopts AI Images, DALL-E 2 for Product Design & Sequoia Capital Goes All-In on Generative AIPaul and Mike return, discussing three more hot topics in the world of artificial intelligence. Adobe, along with many other innovators, has been experimenting with Generative AI. It is a transformational technology, one that will accelerate the ways artists brainstorm and explore creative avenues — and make creativity accessible to millions more people.At the same time, like many new technologies, Generative AI has raised valid concerns. Among the questions: How is the work of creative people being used to train AI models? And how will we know whether something we see was created by a hu...2022-10-2638 min
The Artificial Intelligence ShowGartner Sales AI Predictions, Funding for Generative AI, and Labor Augmentation vs. AutomationIt was a busy week in the world of artificial intelligence! Mike and Paul are back on The Marketing AI Show to discuss three AI hot topics in the news. They’ll add their take on these developments and what it means for marketers and business leaders—and perhaps with an idea or two on how the Marketing AI Institute could support you.Gartner came out with a report identifying seven technology disruptions that will transform sales over the next five years. Gartner says sales leaders need to recognize, prioritize and respond to these disruptions: generative artificial inte...2022-10-2135 min
The Artificial Intelligence ShowThe AI Bill of Rights, Building AI-Driven Companies, and Meta’s Make-a-VideoThis week Paul and Mike talk about three AI stories in the news and add their take on these developments and what it means for marketers and business leaders.On October 4, the White House released what it calls an “AI Bill of Rights,” a document that offers a blueprint of “five principles that should guide the design, use, and deployment of automated systems.” It is not binding in any way, legally or otherwise. But they are an important initial effort by the US government to draw attention to the impact of artificial intelligence on our daily lives.In...2022-10-1441 min
Leader GenerationEP43: Returning To In-Person Sales & Marketing Events
In-person sales and marketing events are a great way to connect with potential customers and build relationships. They also provide a unique opportunity to meet new contacts, network with other professionals and create community.
But what does it take to build a tight-knit community? And how do you drive traffic to in-person events post-pandemic?
Tessa Burg catches up with Cathy McPhillips during MAICON (Marketing AI Conference). Cathy discusses what it’s like to host an in-person event in 2022 as well as lessons she learned along the way.
About Cathy McPhillips:
Ca...2022-08-0916 min
Marketing x AnalyticsMarketing x Artificial Intelligence, with Cathy McPhillips | Sponsored by AdverityIn this episode I sat down with Cathy McPhillips, Chief Growth Officer at the Marketing AI Institute. We discuss the future of AI integration in marketing, how AI may impact marketing jobs, evaluating data for an AI company, understanding the difference between AI in movies and in the real world, sentience in AI, entrepreneurship advice, prioritizing business actions, and more.
Here are links to the events and technology that were mentioned in this episode:
Marketing Growth Hackathon
MAICON (CATHY100 saves $100, contact Cathy for group rates!)
Blog post about Descript...2022-06-2650 min
The Artificial Intelligence ShowMarketing Artificial Intelligence BookThis is a special, book-launch edition for Marketing Artificial Intelligence: AI, Marketing and the Future of Business, which is available starting June 28, 2022, in audio, digital, and print.Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage...and discuss it on this week's podcast.Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a gli...2022-06-2455 min
The Artificial Intelligence ShowAI for CMOsIn a survey by IBM, 3,000 CEOs said technological factors were the number one concern for their enterprises over the next two to three years. As a result, 60% say they’re accelerating digital transformation efforts. This should be good news for CMOs. According to research from The CMO Council, the majority of the C-suite says the essential role of a CMO is to be a digital transformation leader. As companies go all-in on digital transformation driven from the top, CMOs should stand to benefit. But are CMOs prepared? In this week’s episode, Paul and Mike break...2022-06-1758 min
The Artificial Intelligence ShowAI for AdvertisingAI has many use cases for the marketing world, and this week Paul Roetzer and Mike Kaput are talking about AI for advertising. From allocating ad budgets to optimization, ad versioning, targeting, copywriting, and more, AI can help advertisers and agencies more than many realize. This episode is the first in a series of AI use cases by marketing discipline, based on chapters of their new book, Marketing Artificial Intelligence: AI, Marketing, and the Future of Business. Paul and Mike talk about case studies including HOLT CAT, Vanguard, and more.2022-05-2740 min
The Artificial Intelligence ShowThe Future of Business is AI or ObsoleteWith each day that passes, and each advancement in artificial intelligence language and vision technology, it is becoming more apparent that there will be three types of businesses in every industry: AI Native, AI Emergent, and Obsolete.Paul Roetzer kept running through examples in his mind—retailers, ecommerce shops, marketing agencies, event businesses, media companies, law firms, medical practices, artists, writers, graphic designers, financial advisors, banks, insurance brokers and carriers, software makers, game and app developers, real estate brokers, consumer products makers, hotels, restaurants, manufacturers, distributors, educational institutions—and he couldn’t come up with an industry or bus...2022-05-2047 min
The Artificial Intelligence ShowAI for Event MarketingIn this week's episode, Paul and Mike sit down to talk about AI and how we use it at the Marketing AI Institute. With our annual Marketing AI Conference (MAICON) coming up in August, we're currently marketing the event and pushing registrations. But with so many folks in our database, how can we laser focus our efforts? We're using AI and technology to help us predict high priority contacts based on their probability to purchase (more intelligent)...so we can reach out to them with customized, personalized communications (more human).We get transparent about...2022-05-131h 14
The Artificial Intelligence ShowLost and GainedPaul Roetzer and Mike Kaput discuss AI in the news in this new format for our podcast.Recent breakthroughs in language and vision AI technologies are accelerating innovation and creating increased uncertainty about where the limits of intelligent systems will be in the months and years ahead. Every career path, business, and industry will be changed by AI. It’s simply a matter of time And as designers learned with the introduction of DALL-E 2. And writers are learning with the rapid advancement of large language models from OpenAI, Google, Meta AI...2022-05-0643 min
The Artificial Intelligence ShowAI for CMOs series with Andrea Brimmer, AllyAs part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing and businesses.In this second episode in the series, Paul sits down with Andrea Brimmer, CMO of Ally. Ally, a leading full-scale digital financial services company, is currently using AI-powered technologies for conversational AI, document management, and to speed up and more efficiently run processes.Brimmer is widely recognized as one of the country’s most innovative and effective marketing leaders. Among her many honors and accolades in...2022-03-2932 min
The Artificial Intelligence ShowAI for CMOs series with John Dougherty, Brighton JonesAs part of our AI for CMOs series sponsored by Persado, Paul Roetzer is interviewing CMOs paving the way in onboarding and scaling AI-powered technologies in their marketing.In this first episode in the series, Paul sits down with John Dougherty, Chief Marketing Officer at Brighton Jones. John's role spans audience segmentation, automation, branding, digital media, events, messaging, inbound marketing, demand generation, and ROI. He develops the marketing vision and strategy with the support of his martech stack. Leaning on his agency experience, John views his business development team and business segments as “clients,” and focuses on prov...2022-03-2240 min
The Artificial Intelligence ShowCade Metz, The New York Times: Genius MakersIn this week's episode, show host Paul Roetzer sits down with Cade Metz, technology correspondent for The New York Times, and author of the book Genius Makers: The Mavericks Who Brought AI to Google, Facebook and the World. This special episode took place during MAICON 2021 when Paul and Cade sat down for a fireside chat to discuss the story of AI throughout the past few decades.Cade's book, published in 2021, gives readers an insider’s look at the mavericks leading the race for AI supremacy. Genius Makers dramatically presents the fierce conflict between national interests, shareholder value, the...2022-03-1550 min
The Artificial Intelligence ShowKaren Hao, MIT Technology Review: Responsible AIIn this week's episode, show host Paul Roetzer sits down with Karen Hao, senior AI editor, MIT Technology Review. This special episode took place during MAICON 2021 when Paul and Karen sat down for a fireside chat to discuss responsible AI.In this episode, Paul and Karen explore the ethical development and application of AI.Drawing on her expansive research and writing, Hao offers:
An inside look at the policies and practices of major tech companies.
Lessons learned that you can use to ensure your company’s AI initiatives put people over profits.
A look into...2022-03-0844 min
Build a Better Agency PodcastA ground level look at marketing AI with Cathy McPhillipsThere’s no denying that artificial intelligence isn’t just part of the future, it’s here today. But the concept is overwhelming for many agency owners. It’s hard to know where to begin when you don’t even know what questions to ask or how to find answers, especially when you are already pulled in so many directions every day. Who has time to add learning something as complex as AI to their TO-DO list? After running her own agency and then spending a decade at Content Marketing Institute, Cathy McPhillips joined the Marketing AI Institute...2022-01-0347 min
The Artificial Intelligence ShowBritney Muller, Data Sci 101: SEO Expert Talks AI Use CasesIn this week's episode, show host Paul Roetzer, sits down with Britney Muller, Founder of Data Science 101 and former senior SEO scientist with Moz. Britney is a prototype of what we call a next-gen marketer—or someone who understands what is possible with smarter technologies. In the episode, Muller talks about machine learning from her perspective, and the different tools and resources available to help apply AI in your career. She also discusses:
Specific AI use cases for SEO.
The impact of AI on marketing and SEO professionals in the next 3 - 5 years.
Advice for marketers who...2021-04-0651 min
The Artificial Intelligence ShowKevin Walsh, HubSpot: Using AI to Help Businesses Grow BetterIn this episode, Kevin Walsh, Group Product Manager for AI at HubSpot, gives us an inside look at how HubSpot thinks about artificial intelligence, and what customers can be doing to take advantage of AI-powered features within the CRM platform. Show host Paul Roetzer also dives into HubSpot’s point of view on AI, AI applications in the platform that customers can use today to make their marketing smarter, and a little bit into the company’s product roadmap for AI solutions!2021-03-3047 min
The Artificial Intelligence ShowMaggie Crowley & Jordan Esten, Drift: Accelerate Revenue with AIHow can AI enable brands to deliver personalized customer experiences in real-time, so you can increase your revenue, shorten your sales cycle and strengthen your brand? Drift leaders, Maggie and Jordan, discuss how they use AI to achieve all of the above. They also share how Drift (the world's leading conversational marketing and sales platform) thinks about AI, plus how the company is integrating AI into its platform. Listen to the full episode for more on:
Virtual Selling Assistants and how they differ from other chatbots.
What an AI-powered industry means for marketers.
Tips to get started with...2021-03-0937 min
The Artificial Intelligence ShowSpecial Edition: The 2021 State of Marketing AI ReportWe are entering the age of intelligent automation. What does it mean for marketers? How will our jobs evolve?These are just a few of the questions we sought to answer in the 2021 State of Marketing AI Report. We teamed up with Drift in fall 2020 to gain unparalleled insights into the awareness, understanding and adoption of AI throughout the industry. What we learned is that the industry is on the cusp of transformation. In this episode Paul Roetzer, Founder and CEO, Marketing AI Institute, and Mike Kaput, Director, Marketing AI Institute, dive deep into 10 key fi...2021-02-091h 00
The Artificial Intelligence ShowHarry Syed, Exec. Director of Innovation: AI That Could Change EverythingDuring his interview with show host Paul Roetzer, Harry discusses practical applications of AI that he has worked on and forecasts game-changing innovations coming in the next three to five years. Listen to the whole interview to hear more about:
How AI will change our jobs as marketers.
How machines can make us more human.
Why McDonald’s is one of the most innovative brands he’s worked with.
Tips for marketers looking to become innovators.
2021-02-0250 min
The Artificial Intelligence ShowDavid Meerman Scott, Marketing Strategist: Is Facebook Evil?David Meerman Scott digs into the dark side of social media and considers the question: Is Facebook evil? He also shares his thoughts on how AI-powered algorithms are affecting the way we consume news, and what it all means to brands and marketers.2021-01-1943 min
The Artificial Intelligence ShowJeff Coyle, MarketMuse: Can AI Create Content?In this episode, we address the burning question that drove our show host, Paul Roetzer, to start exploring AI years ago: Can AI create content? Back in 2015, the answer was generally no. But, so much has changed that impacts journalists, marketers, and the future of business. In this interview with Jeff, we discuss:
How AI can level up your content marketing.
How major advancements in natural language generation (NLG) are transforming the field.
Predictions for the future of content marketing as we know it.
Plus, major MarketMuse announcements for 2021.
2021-01-1950 min
The Artificial Intelligence ShowChristi Olson, Microsoft: Conversational AIIn this episode, our main topic is conversational AI. Paul and Christi discuss the prevalence of conversational AI in our everyday lives—from voice search to chatbots and how they affect consumer behavior. She also answers several questions she gets from her marketing peers:
When it comes to voice search, where are the answers pulled from? And how does that affect my brand’s ability to show up?
What is the difference between voice search and digital assistants?
How can marketers get started with conversational AI? And what role will it play for the future of marketing?
2021-01-1956 min
The Artificial Intelligence ShowMathew Sweezey, Salesforce: The Post-AI ConsumerMathew is regarded as one of the leading minds on the future of marketing. During his interview, Mathew discusses the “Post AI Consumer,” and how AI has already changed the way consumers connect, find things, interface with technology, and make purchasing decisions. Listen to the show to hear more about:
How deep fakes can actually be a positive thing.
Shopping on the "edge," and why it’s the next major wave of commerce.
How you can adapt to a world in which AI powers everything.
Ways to understand and apply AI in your career now.
2021-01-1945 min
The Artificial Intelligence ShowIntroducing The Artificial Intelligence ShowIn The Marketing AI Show, you’ll hear from top authors, entrepreneurs, researchers and executives as they share case studies, strategies and technologies that have the power to transform your business, and your career. Listen to the trailer for more on what to expect.2021-01-1303 min
The DOYO Live Audio ExperienceMeet Cathy McPhillips, VP of Marketing at the Content Marketing Institute and CMWorld | The DOYO Live Audio ExperienceCathy McPhillips is the VP of marketing at the Content Marketing Institute and Content Marketing World in Cleveland, Ohio. She took time out of her very busy schedule to sit down for an interview. She shares some really awesome insight on how CMI pivoted their content strategy to meet the needs of their audience through the COVID pandemic, plus moving CMWorld to a virtual event. It's a great interview with a lot of great insights.
Content Marketing World is being held next week - You can sign up here today! If you listen to the episode there's...2020-10-1015 min
The Business Storytelling Podcast📈204: What B2B marketers need to know for 2021 (new CMI report)Cathy McPhillips, of the Content Marketing Institute, joins me to discuss the latest research. We discuss the B2B marketing landscape, how COVID has impacted it, best content types and more. You can find the full research here: http://cmi.media/b2b20212020-09-3028 min
Punch Out With Katie and KerryCathy McPhillips on Life-Changing Acts of Kindness, Paying it Forward, and Creating the Perfect PlaylistLots of us made mix tapes when we were teenagers. But do you still make a playlist for every occasion? Because Cathy McPhillips does! In this episode of Punch Out with Katie and Kerry, we talk with Cathy about how music keeps her motivated, her volunteer work (and the incredibly moving story behind it), and how she stays so fit. Cathy is the vice president of marketing at the Content Marketing Institute. In this episode we learned: Why a playlist is a must-have for every event How she got involved with different charities What a spin c...2020-09-2731 min
Modern Marketing Engine podcast hosted by Bernie BorgesWhy CMI is Breaking the Content Marketing Rules in 2020Subscribe to Modern Marketing Engine on your app of choice. The year 2020 has seen many marketing events cancelled, postponed or gone virtual due to COVID-19. And Content Marketing World, the largest event for content marketers held in person each fall is going 100% virtual as well. My guest on this episode of the Modern Marketing Engine is Cathy McPhillips, VP of Marketing at the Content Marketing Institute (CMI), the organizer of Content Marketing World, which is one of my favorite marketing events (I have never missed one since its inception), by the way. Cathy ov...2020-08-1930 min
Marketing TrendsContent (Marketing) is King with Cathy McPhillips, VP of Marketing at the Content Marketing InstituteThere is a misconception that content marketing can’t be part of a huge marketing campaign. At least, that’s what Cathy McPhillips has seen. But, as the Vice President of Marketing at the Content Marketing Institute, she’s trying to show agencies and marketers everywhere that you can integrate content marketing into your campaigns. On this episode of Marketing Trends, Cathy talks about how that’s possible and gives examples from the real world to show how companies like REI, Lowes, and Patagonia were able to turn their content marketing activities into revenue generators. --- Marketin...2020-01-1743 min
CMI Weekly WrapIs Your Work a Passion, a Love, Or Something Else?In this week’s episode, Content Marketing Institute’s Robert Rose explores the difference between passion and love when it comes to work. Plus he shares his take on an article describing how the workplace will change in 2020. He talks with CMI’s Cathy McPhillips about marketing to marketers, new lead-gen challenges, and where content marketing is going this year. And finally, he shares an article on how to make sure your content survives the committee process. And that’s a wrap for the week ending January 17, 2020. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA, USA2020-01-1533 min
The FreenoterGetting the Gigs (AKA, the Outbound of Inbound)In this episode of The Freenoter, Tamsen calls in from her speaking engagement in Dallas to chat about how to get gigs as a Freenoter: the craft of writing speaking proposals, enlisting the help of clients, and even when it makes sense to create your own event. Tom talks about how he used to write proposals, and how he changed, while Tamsen shares her own best practices for compelling speaker proposals from her previous experience as an event organizer. We also take some listener mail from Cathy McPhillips, learn what Phil Jones has to teach us about Exactly What to...2019-12-0438 min
Marketing Growth PodcastHow to Create a Winning Twitter Content Strategy to Grow Your Business with Cathy McPhillipsWant to create a winning Twitter content strategy? It takes a lot of work. Read on to find out how you can succeed at content marketing on Twitter. In this podcast episode, Cathy McPhillips and Shane Barker discuss what it takes to succeed with Twitter marketing. From getting engagement to using Twitter chats, Cathy walks us through different ways you can grow your Twitter account. During the course of the conversation, she even throws light on creating a community of like-minded folks with LinkedIn and Slack groups. But it’s not all just about marketing. There’s more to it. She sh...2019-08-0752 min
The Hard Corps Marketing ShowContent Marketing World - Cathy McPhillips - Hard Corps Marketing Show #88Content is everywhere, so much that without strategy, it will be under utilized. How can marketers maximize their content marketing to get more buyer data, track ROI, and prioritize their efforts? What if there was an event that a marketer could go to, to get armed with practical strategy for maximizing content marketing?
A Marketing Leader, Digital Strategist, and the VP of Marketing at the Content Marketing Institute, Cathy McPhillips, lights the path for marketers to find Content Marketing World, an event where marketers can grow and learn to better their content marketing. Check out this episode f...2019-07-1946 min
Minds On B2BEpisode 03: A Content Marketers Journey Begins and Ends with Good DataABOUT THIS EPISODE:
In this episode, Cathy McPhillips, VP of Marketing at the Content Marketing Institute talks with Dan and shares her story and the important role hiring the right people and how she has successfully utilized content and data to advance her career, strengthen the CMI brand and grow the organization, summits, events and publications that benefit content marketers daily.
GUEST BIO:
Cathy McPhillips
VP, Marketing
Content Marketing Institute
Cathy McPhillips
is the Vice President of Marketing for the...2019-02-1316 min
Modern Marketing Engine podcast hosted by Bernie BorgesHow the Content Marketing Institute MarketsSubscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode of Social Business Engine you’re going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing. Cathy reveals a key metric in their marketing that enables the company to convert by a factor of 10 on their most coveted offering, the annual Content Marketing World conference. Bernie has spoken at the event 7 times and it ranks as one of hi...2018-04-1832 min
Enterprise Marketer Podcast - ConferenceCathy McPhillips on Marketing at the Content Marketing InstituteShow URL: http://emktr.co/EMPC56Ever wondered what drives the decision makers behind Content Marketing Institute? Cathy McPhillips, VP of Marketing at CMI, and host Jeff Julian came together for a quick chat at this year's Intelligent Content Conference and examined the strategy that propels some of the world's most well-known content events.In previous years, ICC was an event focused on featuring and supporting content strategy which, to a huge portion of marketers, is still a fairly new concept. Now, the event draws marketers of all walks and the CMI minds work to broaden...2017-07-1519 min