Shows
Account Based BeveragesStop Calling It “Marketing”—ABM Is a GTM Strategy (with Catie Ivey)Too many teams still treat ABM like a campaign—Catie Ivey is here to break that thinking. On this episode of Account-Based Beverages, Jim Gilkey sits down with the former revenue leader at Pardot, Marketo, and Demandbase, now a CRO leading across sales, marketing, and CS. Her message is clear: ABM is not a marketing function—it’s your go-to-market motion. Period. Catie shares a simple, proven structure for aligning go-to-market teams, offers real-world tactics from her time at Demandbase, and breaks down how to build internal momentum—starting with one tiger team. Whether you're in a startup or an enterpri...2025-07-0704 min
Scrappy ABMEp. 169 - Interactive Demos: The Secret Weapon for Personalized ABM SuccessIn this episode of Scrappy ABM, host Mason Cosby chats with Catie Ivey, CRO of Walnut, about how interactive product demos can supercharge account-based marketing by delivering hyper-personalized, use-case-driven experiences that actually convert.Best Moments:(01:31) What interactive demos are—and why they matter in ABM(03:37) Going beyond generic walkthroughs to build tailored demo flows(06:01) Case study: boosting PLG conversion with demo customization(08:26) How to personalize even when you don’t have access to a customer’s product(11:27) Why AI alone isn’t enough—industry-specific context is...2025-05-1516 min
The Revenue Leadership Podcast with Kyle NortonE18: Confessions from a First-Time CRO with Catie Ivey of WalnutIn this episode of the Revenue Leadership Podcast, host Kyle Norton connects with Catie Ivey, the CRO at Walnut, to explore her journey as a first-time CRO. Catie shares her experiences in navigating the challenges of establishing foundational processes in a startup environment, emphasizing the importance of aligning teams and refining customer profiles. The discussion also covers competitive strategies in crowded markets, with Catie highlighting the need for clear positioning and transparency in sales methodologies. Together, they explore the qualities that distinguish great CROs and leaders, focusing on the ability to identify and nurture team members' strengths. 2025-01-291h 09
Neo2soul PlaylistNeo2soul Playlist The Vibes 57 (Female Takeover Pt 55)The Vibes Female Takeover EP/ALBUMS tracks from 2024Our goal is to bridge the gap between the mainstream & indie artists. Our main aim is to focus on edgy neosoul & jazzy/soul/rnb female artists/groups.*NOTE (This list is not based on Charts or Streams just on what NEO2SOUL discovered)The podcast mix show is syndicated onWVRO (USA) Mon/Wed/Fri 6 pm UK (weekly)WHTL 95.2 FM (USA) Mon - Fri 9:30 am UK (weekly)Golddust Radio (UK) Sun 2 pm UK (Monthly)Pulse Int'l Radio (USA) T...2024-12-103h 00
Grow & TellMarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and WalnutCatie Ivey is the Chief Revenue Officer at Walnut — a leader in interactive demo platforms.Catie has built a standout career in sales, leading teams at some of the biggest names in marketing tech, including Marketo, Demandbase, and Pendo.Today, we’re taking a journey through pivotal moments in Catie’s career that shaped her approach to sales leadership.Catie Ivey has built a dream career in sales, leading teams at some of the biggest names in marketing tech.Today, she's joining Alex to break down her advice for aspiring sales leader...2024-11-2548 min
Radically TransparentThe new norms of buyer engagement with Catie IveyRecently named on the 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and their impact on go-to-market strategies. She also challenges us to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms of buyer engagement.2024-11-0725 min
The Goats of GrowthWhy Mediocrity Gets Exposed When Budgets Get Tight with Catie IveyIn today's episode of The Goats of Growth, we have Catie Ivey, CRO of Walnut! She discusses the differences between selling in today's environment versus selling just a few years ago. Of course, as a recruiter, the thing that stuck out most to me was the what she said about the differences between great sellers and CSMs and everyone else, and the very real consequences if you're not great at what you do today. Takeaways from this episode: Enhancing B2B Sales: Leveraging product demos to create a buyer-centric experience throughout the buying jo...2024-07-0142 min
The Daily Sales ShowTactical Multithreading Strategies That Drive Deals ForwardIt’s no secret - close rates for single-threaded deals in B2B are abysmally low. But multithreading isn’t easy either: every person you bring into a sales conversation has the potential to kill the deal. In this Daily Sales Show episode, you’ll learn ways to engage multiple stakeholders and speak directly to their needs, perceptions, and pain points. You’ll leave knowing how to build relationships at the right time with the right decision-makers to successfully move deals forward.You'll Learn:What multithreading is (and isn’t)Top do’s and...2024-03-2230 min
The Revenue Formula100%+ growth YoY, here’s how Walnut run their GTM (With Catie Ivey, CRO at Walnut)How does a company scale after raising funds? And what changes are necessary to maintain a stellar go-to-market?That and much more we discussed with Catie Ivey, CRO at Walnut.(00:00) - Introduction
(00:48) - Meet Catie
(05:05) - The setup
(10:03) - Finding GTM fit
(15:38) - Scaling outbound
(18:07) - The rituals
(27:43) - The culture of problem solving
(30:54) - When you don't own marketing
(33:04) - A different sales process
(37:31) - Spending resources purposefully
*** This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.2024-02-2242 min
Meeting Mastery by SalesQHow to build business acumen as a sales rep | Catie Ivey the VP of Enterprise Sales at PendoOn this episode of the Meeting Mastery podcast, Ryan Frampton is joined by Catie Ivey who is currently the VP of Enterprise Sales at Pendo. Catie shared how she got into sales after a stint in non-profits, why taking a step back to an AE role was one of the best decisions she made, and how to develop business acumen as a salesperson. Ryan Frampton also shares how he coaches new sales reps on building business acumen and why that's been so important during the current economic climate.2023-05-3117 min
Taking the LeadLeadership 101: How to Become an Inspiring Sales Leader with Catie Ivey, RVP of Sales, National at DemandbaseWhat makes a great leader? What core qualities do bad managers have? And how to create a safe, respectful work environment open to two-way feedback? Catie Ivey is here to talk about all things leadership.Catie has a rich background in leadership, from being a Vice-President of Sales to now the RVP of Sales at Demandbase. She's on a mission to help sales leaders be better and find ways to propel more women into the highest levels of leadership. She thinks sales leadership is hard sometimes, especially if you thrive on being great at...2021-06-2939 min
Rising TideCatie Ivey: Habits that Bring Out The Best Version of YouConnect with Catie on LinkedInBooks Catie referenced on the podcast:The Blueprint- 6 Practical Steps to Elevate Your Leadership to New HeightsDare to Lead Podcast Featuring Doug Conant, author of The BlueprintMultipliers: How the Best Leaders Make Everyone SmarterKey Moments:4:00 - Stumbling into sales 11:31 - Navigating the first 6 months crash course in sales18:00 - Facing Failure and allowing it to be an opportunity and chance to learn20: 39 - Reflection vs. Obsession22:41 - Setting boundaries to ensure she can operate at optimal levels28:57 - Delegation - Determining when to stay close versus what to h...2021-06-0357 min
Sales Strategy & Enablement by Revenue.ioNew Logo Acquisition, with Catie IveyCatie Ivey is the regional Vice President responsible for all new logo acquisition in the mid-market space for DemandBase. In this conversation dive into a number of interesting topics: (1) How she had an epic fail on her first sales interview, a s did I, (2) how she’s dealt with self doubt, (3) why she believes that working in sales has given her the ability to accomplish more than she ever dreamed possible. and (4) how she’s overcome the obstacles that are placed in the way of women in sales.2021-01-2140 min
Fuck IT ALL™ feat. I AM RadioBeing Brave and Doing Hard Things with Catie IveyWhat started as a networking coffee (distanced and outdoor, PEOPLE!) turned into a heart-felt conversation about our lives as women, role models, wives and leaders. Catie Ivey is a business leader, fellow Atlantan, bold woman and a living, breathing example of what it means to live bravely and, as our friend Glennon says, "do hard things."Catie joined me on the F*ck "It All" podcast to talk about how she has harnessed her curiosity and grit to create a life bigger than she could have ever imagined growing up in small-town Tennessee. We covered biological clocks...2020-11-1545 min
Love Selling Hate Sales PodcastHow Tech Morphed B2B Sales with Catie IveyThe rise of MarTech at the turn of the century changed B2B sales. 20 years laters we are seeing a resurgence in the fundamentals of sales. Human first, relationships, customer centric sales. Catie Ivey is a Regional VP of Sales with Demandbase, she talks about he Big 3 Priorities as a sales leader. 1. Ensuring her team is the best version of themselves 2. Creating as much revenue as possible 3. Building predictability Find more from Catie on LinkedIn https://www.linkedin.com/in/catieivey
2020-09-2743 min
The Hard Corps Marketing ShowSales Leader Talks Alignment - Catie Ivey - Hard Corps Marketing Show #201Marketing and Sales alignment has made leaps and bound within the past few years. What can we do as sales or marketing professionals to strengthen that bond to have true cohesion?
A Sales Leader, ABM Advocate, Regional Vice President of Demandbase, Catie Ivey, discusses the power of communication to unite sales and marketing teams toward their missions.
Takeaways:
Learn what your sales counterpart cares about: how the sales team works, who does what, KPIs, how big the target account list is, where that list comes from, access to i...2020-09-101h 00
Sales Leadership PodcastEpisode 115: #115: Catie Ivey Coutinho of Demandbase — High Impact Leadership in a New, Virtual WorldCatie joins the Sales Leadership Podcast and asks, how purposeful are you in your role as a sales leader? Having purpose will help you make every single person who works for you become the best version of themselves, professionally and personally. Catie explains how focusing your purpose can help you develop new skills for your sales process to become a high impact leader in a virtual environment, rather than simply a talking head.2020-09-0852 min
Live Better. Sell Better.From Stumbling into Sales to Soaring above the Crowd - With Catie IveyGuest: Catie IveyLI: hhttps://www.linkedin.com/in/catieivey/Topic: From stumbling into SaaS to Soaring Success - How Catie has navigated her career to new heights!Quick Intro: From stumbling into sales, her words, not mine, to now soaring Catie has been rocking the B2B sales world for years now. She’s a mentor. She’s an RVP. She’s been popping up all over LI and podcasts, so I just had to scoop her up as well. What I love about Catie’s stye is it’s real, and authentic...2020-09-0452 min
Driving B2B Sales Revenue#19 Has Data Changed Sales and SellingABOUT THE GUEST - CATIE IVEY, RVP OF SALES AT DEMANDBASE Catie Ivey is the RVP of Sales at Demandbase, which is a leading B2B marketing platform. Prior to joining Demandbase, Catie ran revenue teams at Marketo, Insightpool, Salesforce, and Meltwater, where she talks about getting her start as an ‘accidental salesperson’. With deep expertise in MarTech specifically and how to better leverage technology to scale revenue teams, Catie spends a ton of her time these days working with sales, marketing, and customer success leaders helping drive synergy across teams as they adopt a more aligned, accou...2020-08-3123 min
Surf and SalesS1E130 - At six, I decided to be the boss with Catie Ivey, RVP of Sales at Demandbase At six years old Catie told her mom "I will be the boss" when you hear this episode you will understand. She's a natural-born leader with amazing insights into these topics: The value of lateral relationships in the workplace Choosing the right company means knowing what you are good at Creating and supporting a network of women in sales The challenge of running sales and customer success What it means to scale and grow in a strategic manner What it means to lead a team at 18. The real definition of ABM What questions should w...2020-08-1047 min
Hey Psyche, how do I?#22 Empowering Women In Sales ft. Catie Ivey Coutinho & Laura "LG" GuerraAs a sales community, leaders, organisations and everyone in them; what can be done to empower more women to not only step into the world of sales, but to enable them to progress, to grow and develop into leaders? What are some of the challenges that they must face?
To discuss this very topic, I'm joined this week by Catie Ivey Coutinho and Laura "LG" Guerra. Catie is RVP of Sales at Demandbase & Speaker. Laura is Senior Director of Sales at ringDNA and a Chapter Head of The Revenue Collective.
Catie & Laura will be discussing...2020-08-0442 min
YOUR INTENTION MATTERS! The Sales PodcastEp. 24 "Be More Curious" - Guest: Catie Ivey (RVP of Sales @ Demandbase)On this episode Catie Ivey - RVP Sales @ Demandbase joins me to talk about her story! A background in International Affairs to an unexpected few years down under to an impressive career in sales and sales leadership. Enjoy Catie's story!YOUR INTENTION MATTERS - because that's the result you'll tend to get.2020-06-0124 min
Conversations with Women in Sales55: Values Based Selling: Why Purpose and Authenticity Win w/Catie Ivey, DemandbaseCatie Ivey is the Regional Vice President of Sales at Demandbase, which is a leading B2B marketing platform. Prior to joining Demandbase, Catie ran revenue teams at Marketo, Insightpool, Salesforce, and Meltwater. She has deep expertise in MarTech specifically and how to better leverage technology to scale revenue teams. Catie is a huge advocate for getting more women into sales and sales leadership, so many of the topics we talk about here on ‘Women in Sales’ are topics she speaks passionately about.2019-11-0727 min
Project GrowthGrowth vs. Fixed Mindset with Catie IveyCatie Ivey, RVP of Sales at Demandbase, shares her success in sales as an individual contributor, as well as managing a team, which is attributed to her ‘Growth’ mindset. In this episode, we discuss what makes a successful sales person, women in tech, getting outside your comfort zone, and steps to turn a ‘Fixed’ mindset, into a ‘Growth’ mindset.2019-11-0222 min
The Sales Hacker Podcast80. Getting More Women Into Sales & Sales Leadership w/ Catie Ivey of DemandbaseThis week on the Sales Hacker podcast, we speak with Catie Ivey, Regional Vice President of Mid-Market Sales at Demandbase. Catie has experience both in sales and marketing roles at Meltwater News, Salesforce, Marketo, and other big-name logos. She’s also worked internationally, with refugee camps and medical ships.2019-10-2244 min
The GTMnow Podcast80. Getting More Women Into Sales & Sales Leadership w/ Catie Ivey of DemandbaseThis week on the Sales Hacker podcast, we speak with Catie Ivey, Regional Vice President of Mid-Market Sales at Demandbase. Catie has experience both in sales and marketing roles at Meltwater News, Salesforce, Marketo, and other big-name logos. She’s also worked internationally, with refugee camps and medical ships.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gt...2019-10-2244 minThe Sales Hacker Podcast80. Getting More Women Into Sales & Sales Leadership w/ Catie Ivey of DemandbaseThis week on the Sales Hacker podcast, we speak with Catie Ivey, Regional Vice President of Mid-Market Sales at Demandbase. Catie has experience both in sales and marketing roles at Meltwater News, Salesforce, Marketo, and other big-name logos. She’s also worked internationally, with refugee camps and medical ships.2019-10-2244 min
The Sales Hacker Podcast80. Getting More Women Into Sales & Sales Leadership w/ Catie Ivey of DemandbaseThis week on the Sales Hacker podcast, we speak with Catie Ivey, Regional Vice President of Mid-Market Sales at Demandbase. Catie has experience both in sales and marketing roles at Meltwater News, Salesforce, Marketo, and other big-name logos. She’s also worked internationally, with refugee camps and medical ships.2019-10-2244 min