Shows
Memes & MachinesThe 5 Best AI Audio Tools in 2025 & How to Monetise AI ContentWe're back and this week's topics include: 🔗Major AI updates: ChatGPT-5, Google, ElevenLabs, Runway, Grok 4. 🔗 The front-runners in the AI tool space (Udio, Riffusion/Producer AI, ElevenLabs, Suno, Mureka AI). 🔗 How to monetise AI content and turn your content into a business. 🔗AI security threats, ethical hacking, and the risks no one's talking about. 🔗5 steps to position yourself ahead of the competition when it comes to AI. 🔗The future of AI? Inside Google's Genie 3 (AI world simulator). Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have sup...
2025-08-111h 19Memes & MachinesMrBeast Pulls AI Thumbnail Maker?? The Future Of AI Content Creation And Content Theft...We're back again! This week's topics include: 🔗Networking & filtering noise: The importance of in-person connections. 🔗Dopamine loops & the future of content: Are AI characters here to stay or are we just diluting content even further. 🔗The MrBeast thumbnail controversy: MrBeast pulls AI thumbnail generator after backlash - Should all AI tools be held to the same standards? 🔗Real Use Cases for AI Tools: Our breakdown on where AI is practically helpful and how to use it properly. 🔗Virality as Central Currency: Are we optimising for impact or just visibility? 🔗Closing...
2025-06-271h 19Memes & MachinesINSANE New AI Video Generator... Higgsfield: Full Breakdown & Live ReactionsWe're back! This week's topics include: 🔗Higgsfield: The new leader in AI content creation? 🔗Who wins? Competing in a content world that never stops evolving. 🔗The AI baby podcast trend: What's the long term value? 🔗Zuckerberg's advertising theory: New gen marketing or the death of human emotion in feedback loops? 🔗Leveraging your existing skills in to AI– How to apply what you already know to thrive in the AI spaces. 🔗Whop: The dangerous positioning of advertising that's undervaluing creators. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Ka...
2025-05-221h 08Memes & MachinesVibe Marketing is Here: Agentic AI Tools (ChatGPT, Higgsfield, Claude, Slack, Notebook LM…)The return of Catty! This week's topics include: 🔗Vibe marketing: The next step from vibe marketing. 🔗Agentic era: The best marketing use cases, for smarter tools and bigger wins. 🔗The power of distribution: Are the accumbens (Apple & Microsoft) best placed to win the AI war? 🔗Ethics and privacy: Do people actually care? 🔗How to win: The steps we're taking to stay ahead and get the most out of these models. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want...
2025-04-131h 09Memes & MachinesChatGPT Update: The Good, The Bad And The Dark...We've took the pod live! This week's topics include: 🔗The New Benchmark: Why ChatGPT's latest update Is a actually a true game-changer this time. 🔗 Text is here: Prompting text to 100% accuracy is here and why it feels like the next step in AI generation. 🔗The AI Impact on Young People: How younger generations will navigate an AI-driven world. 🔗The Metrics of AI Harm: Exploring risks, scams and challenges of widespread AI adoption. 🔗 Winning Strategies vs. Lazy Marketing: Community-driven content wins—while generic, AI-generated marketing fails. 🔗Personal brands: The importance of kee...
2025-04-041h 17Memes & MachinesShort Form Content Is Broken: The Age Of Plagiarism And Deceit🚨This week's topics include: 🔗Manus AI: The Deepseek 2.0? 🔗Truth seeking operators: How great products gain mass adoption without the need of marketing. 🔗The importance of being a practitioner, not just a reporter: Real platforms - Giving real opinions. 🔗Short form content is dying? Shorts plagiarism, clickbait, lack of integrity and even a Vine comeback on the cards🧐? Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
2025-03-1952 minMemes & MachinesAI Influencers... They Need BANNINGThis week's topics include: 🔗Creator marketing in 2025: Pricing structures and how to target your ads more effectively. 🔗 The world of faceless influencers: How it differs and do the same trust principles apply? 🔗 UGC ads are not user generated content: Here's why. 🔗AI ads should be banned: The overwhelming argument needed with advertising standards over UGC advertising. 🔗The dark side of AI content: How scalability could be the biggest threat. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to giv...
2025-03-1251 minMemes & MachinesWant To Start An AI Business??? 5 Things You Must Do…This week's topics include: 🔗A playground for entrepreneurship: The Google VO2 release & why big tech is playing catch-up. 🔗Y Combinator: Why starting with AI ideas as a first principle may not be as effective. 🔗Measuring trust: An exposé on the scammers and creators stealing your business. 🔗The key benefits of partnering with industry insiders early in your entrepreneurial journey. 🔗Our new business idea: How lifted barriers to entry is changing tech as we know it. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands f...
2025-02-2053 minMemes & MachinesHow To Grow On Linkedin in 2025🚨This week's topics include: 🔗LinkedIn's Big Shift: How to get ahead of the evolution. 🔗Which is more important: Follower based feeds or discoverability? 🔗Winning on LinkedIn and the steps you need to take. 🔗How to stand out and get noticed using these engagement behaviour hacks. 🔗Finding you're self-serving motivation. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  htt...
2025-02-0656 minMemes & MachinesThe TikTok Ban Explained: Who Wins, Who Loses, and What's Next???This week's topics include: 📱The TikTok Ban: What's next, and how we think it'll shake out. 📱Impact on Music: Why this could be a major blow to artists and the U.S. music scene. 📱The Domino Effect: Will other countries follow suit, and what could it mean globally? 📱Winners & Losers: How brands are reacting—and who stands to gain if TikTok disappears. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to...
2025-01-1743 minMemes & MachinesTop 10 Major AI Predictions That Will Completely Revolutionise Life In 2025: Full AI Workforces?This week's topics include: 📖The good, the bad and the ugly: The full rundown of our AI predictions for 2025. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on LinkedIn:  / cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn:  / oliveryonchev Follow Ben on Linkedin: https://www.linkedin.com/in/ben-kaluza/ Follow Chris on LinkedIn: https://www.linkedin.com/in/chris-branch-digital-marketing-tips/
2025-01-161h 13Memes & MachinesThe Big Fat Festive Roast of 2024 🎄🍾Thank you for tuning in to Memes and Machines throughout 2024 🍾 This week's topics include: 🎄 What we got wrong this year: Unpacking the turkey and trimmings of everything that missed the mark. 🎄 What we got right this year: A festive sprinkle of cheer as we celebrate all our right predictions from this year. 🎄What we predict for next year: Peeking under the tree at what Santa may deliver in 2025. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to give you the...
2024-12-301h 21Memes & MachinesTikTok Creator SCAMS ❌ Australia's Ban On Social Media & The IMPORTANCE Of AD Placement👀This week's topics include: ✔️TikTok Battles & Creator Scams: The growing trend of creators exploiting impressionable audiences for financial gain. ✔️Australia to implement ban on social media for U16's: A positive step in tackling phone addiction and how it applies to the older generations. ✔️'Context is seldomly thought about': Why ad placement is often overlooked. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's bigges...
2024-12-161h 06Memes & MachinesCelebrities Turned Content Creators, Rise of AI Businesses & How To Get BETTER Outcomes 📈This week's topics include: 🐐Redefining celebrities and influence: Why your favourite sports stars are opting for content creation. 🐐AI first businesses which are taking over: The importance of staying ahead and how to maximise your workflow. 🐐Time is money: How small teams can achieve more by simply valuing time. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands fo...
2024-12-051h 00Memes & MachinesWhy Trump's Election win is the DEATH of Mainstream Media, HYPE Houses and AI CREATION🤖This week's topics include: 🦅Memes and Machines: Our new format! 🦅The rise in content influencer houses and the evolution of co creation. 🦅Runway's new features: The next step for AI and the importance of staying ahead. 🦅Trumps election: Why the social landscape of the election was the final nail in the coffin for traditional media. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a d...
2024-11-141h 04Memes & MachinesAI Agents Are Here! Elon's Robot Scam & The Reality Of The 4-Day Work Week👀This week's topics include: 🎃The Adobe Max event: An AI infused future and the benefits for creators. 🎃AI and copyright: Where's the Line? Ethics, Ownership, and the Future. 🎃Elon's AI robot scam and why this is the new precedent for product launches. 🎃Unlimited PTO and four day work weeks: Progressive step forward or productivity nightmare. 🎃AI agents: The next big phrase we will all be hearing about. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to u...
2024-10-3157 minMemes & MachinesThe Best AI Video Creation Tools... Memes, Ad of the Year & Custom GPTs👾This week's topics include: 👾James Blunt's ad of the year: Why leaning in to meme culture is so important. 👾The best internet trends: Novel ideas that just work! 👾Personalised GPTs: Are hyper personalised algorithms the future of social? 👾Staying ahead: Practical AI use cases and why prioritising consuming over creating is so important. 👾Video creation top tips: Tools and advice. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kal...
2024-10-091h 02Memes & MachinesWhy Hollywood's biggest CGI director, James Cameron: Is all in on AI🚨👀This week's topics include: 🎬Marques Brownlee's new app: Why the Internet is calling MKBHD a hypocrite. 🎬Zuckerberg the goat? Meta's new 'Orion' glasses and why they're the augmented baby step into a virtual world. 🎬Culture battles: Meta, Spotify, and YouTube's AI translation roll out. 🎬James Cameron: The godfather of CGI joining the AI board of Stability and why you should be jumping on the hype train. 🎬Going mainstream: The productivity dilemma Nvidia face when silk sheets killi the hustle. 🎬LinkedIn's Yellow Badge Drama: Stories of scams. Memes...
2024-10-021h 04Memes & MachinesHow to Create Better Content with AI in 2024... Concept to End Product:Things we Wish we Knew SoonerThis week's topics include: 🗣️Content creation: Our definitive top tips. 🗣️Starting from a blank canvas? Here's our step-by-step creation process. 🗣️10x'ing your creative output: The best tools you need to know. 🗣️The full production process and how to distribute your work effectively. 🗣️Culture over everything: The value of having creative sparring partners. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch & Ben Kaluza have supported the world's biggest brands for over a decade and want to...
2024-09-251h 16Memes & MachinesThe Next Generation AI Tool Review... MiniMax, Heygen, Perplexity, Hedra, Loopy & Open AI etc.This week's topics include: 🤟 OpenAI's latest innovation, 'Strawberry': Why this release is truly a gamechanger this time. 🤟 The newest tools (Adobe, Heygen, MiniMax, Hedra, Loopy): A full breakdown. 🤟How this six-person startup is taking on tech giants — and winning: What's behind their success? 🤟The best AI search engine: How Perplexity are setting the gold standard and what you can apply to your own work. 🤟The boring creator pandemic: Treading the line of integrity and clickbait, while staying true to yourself. Memes & Machines is a podcast for marketers, entrepreneurs or...
2024-09-181h 07Memes & MachinesLINKEDIN: How to go VIRALThis week's topics include: 📊LinkedIn's play for vertical video: How you can garner millions of views by being an early adopter. 📊Content is king: Why perfecting video content will always keep you ahead of the curve. 📊 Perplexity now implementing ad products? The new era of advertising. 📊 Hardware developments and why they're lacking in an AI age. 📊The dangers of big tech superpowers. 📊Is photographing a dying art in a AI world. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture att...
2024-09-111h 04
Un Bacio FatatoSfilata Spring 25 Bach MaiLa sfilata spring 25 Bach Mai ha cercato di dare luce con questa collezione ai suoi capi da Red Capet, ha tratto ispirazione da dall’ artista James Turrell e dall’architetto messicano Luis Berragan, ha creato una collezione da sera immersa in tonalità accese ed audaci con design minimalista.#moda #look #style #trendy #glam #outfit #fashion #fashionstyle #spring25 #BachMai #podcast #UnBacioFatato
2024-09-0902 minMemes & MachinesThe ''Asch Paradigm'' - Why People Copy Online?This week's topics include: ✅ A16Z's Top 100 Gen AI tools: Some unexpected picks. ✅ Proactive or reactive: Why is no-one talking about Predictive AI? ✅ The asch paradigm: The psychological principles that influence our online habits ✅ How to maintain authenticity and our guide to steering clear of those pesky 'binfluencers'. ✅ The Trust Dilemma: Why you should aim for the magic 4.6-star review. ✅ Conspiracy Theories: Is there a perfect time for posting your content? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to captur...
2024-09-041h 06Memes & MachinesWill AI END the 9-5 workday?This week's topics include: 🔥Why within the next ten years, we will see the death of the 9-5. 🔥The gig economy: Why people are opting to go independent. 🔥Is remote working detrimental to your mental health, friendships and work ethic? 🔥The importance of prioritising friendships and the struggles of nurturing real connection post covid. 🔥Are 'workplace families' a scam? 🔥The top three 'boring' marketing tactics are why they continue to be so effective. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to unders...
2024-08-281h 01Memes & MachinesWhy being ''BAD'' is a good thing when marketing YOURSELF!This week's topics include: 🙋♂️Flux AI: Why no censorship may be detrimental for brands. 🙋♂️How far is too far?: How creators, small and big businesses should be acting. 🙋♂️The bad guy redemption arc: The importance of your online reputation. 🙋♂️Knowing your mission: Which pockets should you as an individual, and as a brand play? 🙋♂️Steven Bartlett's ad disclosure controversy: Injustice or part of a broader crackdown? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty Berragan, Chris Branch...
2024-08-211h 03Memes & MachinesThe Fundamentals of SCALING a Business in 1 Hour 18 Minutes and 7 Seconds⏰This week's topics include: 👟Business models of the future: How you can adapt. 👟How open source is revolutionising the game for tech companies. 👟Navigating business as a small agency: Why the incumbents are at risk. 👟 Influencer & creator marketing: Why are companies so damn lazy? 👟 Do you really care about your data? 👟 Abusing brand influence: The benefit of bringing the creators onboard. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev...
2024-08-141h 18Memes & MachinesAI and Music: Is This the START of a New Era of Music, or the END?👀This week's topics include: 🚀The breakthrough of AI music: How AI will change music production forever. 🚀AI use cases: Who benefits, and who suffers? 🚀Creator tools: How next gen will look and which brands need to adapt. 🚀Lessons and insights in to growing and scaling million pound AI businesses. 🚀VTubers: Samurais, chihuahuas & wily foxes. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev, Catty B...
2024-08-0755 minMemes & MachinesWhy Content THEFT is BIG Business🤫This week's topics include: 🔈The theft economy: Why curating relevant and genuine ethics and beliefs is so important. 🔈Why we share: Corporate brand or personal brand? 🔈Toxic personal brand. 🔈Finding your brand voice: How industry giant Liquid Death just seem to get it right. 🔈There's no shortcuts to virality: How AI can help nurture creativity. 🔈GPTs: Should you be training your likeness? 🔈The six principles of curation. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to cap...
2024-07-251h 02Memes & MachinesPeople Are Stealing Your Work To Build Personal Brand🤫This week’s topics include: 🔈The theft economy: Why curating relevant and genuine ethics and beliefs is so important. 🔈Why we share: Corporate brand or personal brand? 🔈Toxic personal brand. 🔈Finding your brand voice: How industry giant Liquid Death just seem to get it right. 🔈There's no shortcuts to virality: How AI can help nurture creativity. 🔈GPTs: Should you be training your likeness? 🔈The six principles of curation. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture...
2024-07-251h 02Memes & MachinesThe Top AI Tools For Content Creation 👀We're back with new co-hosts! And this week's topics include: 🫵 An introduction to Chris & Ben. 🫵 Gen AI: What a future landscape will look like in a generative AI era. 🫵What are the moral implications of generative AI? 🫵We each discuss our three top tools which 10x our workflow. 🫵'Just because you can, doesn't mean you should': Exactly where you should be implementing AI tools in to your workflow. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonche...
2024-07-191h 03Memes & MachinesThe Behavioural Science Behind Rory Sutherland's B2B Marketing Framework 👀This week's topics include: 🫱Algorithms: Some of the key touch points and trends to accelerate your visibility. 🫱B2B marketing: How Rory Sutherland's philosophy on B2B marketing is reframing the science behind what really matters. 🫱How will ad companies look in the future. 🫱The burden of choice: How AI is supplying the through balls for more shots on goal. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for o...
2024-06-2045 minMemes & MachinesHow Apple Are Monopolising the AI Eco-System👀This week's topics include: 🔎Apple Intelligence: Have Apple lost their edge or are they showing up right on time. 🔎The best marketing strategy ever: How Nicole the Intern's 'solo' marketing strategy, is taking over the internet. 🔎 Orchestrated media tactics: Why relying on individuals may not be in your best interests. 🔎 MSCHF: From marketing agency to cult heroes in the fashion world. 🔎Jacquemus, Jacamo, Jacamez or Jack Moose: How luxury fashion is becoming social first. 🔎 Why you should focus on building an audience before building distribution. Memes...
2024-06-1649 minMemes & MachinesThe GUIDE You Need To Become a "A PLAYER" 📖This week's topics include: ⭐Nike's latest collab: Is it rule one of marketing or should we be letting old trends die out? ⭐Attention at all costs: What does Alexander Wang's latest ad campaign teach us about high agencies battle for attention. ⭐Catty's viral tweet: Why high visibility doesn't always equal high performance. ⭐'Just because you can, doesn't mean you should': The outdated career construct which may affect your enjoyment in employment. ⭐A players and where to find them. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who...
2024-06-0347 minMemes & MachinesOpen AI vs Google vs Apple: Who Will Win The AI War?This week's topics include: 🤘Sam Altman: Has he gone too far this time? 🤘Why Open AI's latest scandal only contributes to the lack of trust in Artificial Intelligence. 🤘Which new kids on the block will be at the forefront of AI innovation. 🤘Hiring: Landing the perfect employee and tips on how to do so. 🤘Miss of the month: Why 1000's of brands missed the perfect ad opportunity with the New York/Dublin Portal. 🤘Ad of the month: Why did 'e.l.f. Cosmetic's' corporate communication ad go so viral? Meme...
2024-05-2443 minMemes & MachinesMark Zuckerberg's 10 SECRET Laws To MarketingThis week's topics include: 🔥 The Met Gala memes. 🔥 What makes a great ad and why you shouldn't trust an ad agency that can't market themselves. 🔥South by South West is heading to London: Our thoughts. 🔥Are Apple in the middle of an identity crisis? 🔥How to bounce back after back to back misses. 🔥AirBNB just cannot lose: Here's why. 🔥Ten lessons from Mark Zuckerberg: A business guide from an early founder of Facebook. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understa...
2024-05-131h 13Memes & MachinesWhy Social Media Followings Are Becoming REDUNDANTThis week's topics include: 📷 British vs American marketing: Why the Hardest Geezer went from loved to hated. 📷 How strategy and creative briefs differ: The full breakdown. 📷"You move what you measure', the 'Cattyism' for creating 'smart goals'. 📷The death of the follower: Why the FYP page and Instagram Reels have made social followings redundant. 📷 Social media 3.0: Should you team be onboard? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's bigg...
2024-05-0648 minMemes & MachinesThe DEVASTATING Collapse That The TikTok Ban Will Bring 📉This week's topics include: 👋 The TikTok ban and the importance of getting ahead if you're a creator. 👋Meta's AI race and Zuckerberg's personal brand revamp. 👋Snapchat's new positioning: What does this mean for the future of the platform. 👋TikTok shop's controversial rise and why it is here to stay. 👋Calvin Klein's X strategy: Farming impressions or mastering the algorithm. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported th...
2024-04-2842 minMemes & MachinesThe BIGGEST Marketing LESSONS We've Learnt from Scaling Multi-Million Dollar Agencies 👀This week's topics include: 🕓 Why Marques Brownlee dubbed Humane AI as 'The worst product I've ever reviewed' 🕓 TikTok UGC ad rollout: Is it ineffective marketing or simply lowering the barrier to entry? 🕓 Why Cameo's poor business model has resulted in 90% staff redundancies. 🕓 How the fundamentals from brand marketing can make you a better product marketeer. 🕓 Underrated skills in marketing: Our definitive list. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the w...
2024-04-2049 minMemes & MachinesWhy Personal Brand Is A LIE & The Secret Industry HACKS You Need To Know About👀This week's topics include: 🔎Growth hacks: Was the Billie Eilish marketing strategy a step too far from Meta? 🔎'Questing', the term coined within Web3 but just how beneficial is it? 🔎Why you may be focusing on the wrong metrics: How to remove unnecessary marketing noise. 🔎Personal brand and why negativity sells. 🔎Will LinkedIn be the new Facebook and how to take advantage of the newest update. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty...
2024-04-1153 minMemes & MachinesThe Most UNDERRATED AI Tools & IMITATION MarketingThis week's topics include: 🌱Google Vlogger: How you can implement AI in to your creative process. 🌱How automation agents are the next step in productivity. 🌱'Brandter' the play on 'brand' and 'banter': Heinz joins the conversation 🌱Which companies are eligible to join in on 'Imitation Marketing' 🌱April Fools: How Ol fell for the oldest trick in the book. 🌱'Practice what you preach': Why brands claiming to be greats, failing at their own game. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how...
2024-04-0437 minMemes & MachinesDriverless Cars and the END of Media TRUST as we Know it?This week's topics include: ⭐Catty's trip to San Fransisco: How vain should you be in your marketing? ⭐Waymo; the autonomous taxi service that is displacing the motor industry. ⭐Media trust is at an all time low: Who is to blame? ⭐How to strike a healthy balance of fun and identity. ⭐A step by step process to get people talking about your business. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported...
2024-03-2844 minMemes & MachinesThe TikTok Ban & Crypto All Time HIGHS📈This week's topics include: 💰The TikTok ban: Is it warranted? 💰Should you be 'anti-algorithm'? And how to fight back. 💰Who should be accountable and how to filter your own online experience. 💰Web3: Record Bitcoin highs and the bull run is on. 💰OpenAI's CTO's controversial Wallstreet interview: Is the cat out of the bag? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to giv...
2024-03-2042 minMemes & MachinesHow to become an EARLY Mover in Marketing and get AHEAD in business👀This week's topics include: 👟Great ideas and where they come from. 👟Google becomes early movers in trying to kill AI clickbait. 👟Human intelligence vs artificial intelligence: Who wins? 👟Ben Horowitz - Difficult conversations: What we have learnt. 👟Social issues within marketing: Are you as a marketing team liable? 👟Wendy's dynamic pricing: Is this the beginning of a trend for surge pricing? 👟How to strategically measure fundraising within a business and why you shouldn't be celebrating just yet. Memes & Machines is a podcast for marketers, entreprene...
2024-03-131h 01Memes & MachinesThe DEMISE of Industry Media and has AI Gone too far?This week's topics include: 🔈How will the role of an agency look in a future landscape. 🔈Are we seeing the death of industry media? 🔈Scotland's very own Fyre Festival scandal: The Wonka experience that sparked controversy👀 🔈Debunking the Myth: Is TikTok truly in the decline? 🔈 We finish by discussing our most underrated social platforms, with a hint of Farcaster. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for...
2024-03-0646 minMemes & MachinesBrand Strategy SECRETS, Marketing Mistakes and the Mobile Phone TEST 👀This week's topics include: ⭐Coinbase win the bid for Liquid Death's Super Bowl ad campaign. ⭐The art of becoming a reactive brand and how to get ahead of the curve. ⭐Luxury brand Loro Piana's venture into Internet culture: Does it work? ⭐Strategies for sustaining focus within your marketing plans. ⭐The critical role of advertisement placement and why it is detrimental to your campaign success. ⭐We share some of our biggest marketing mistakes, and what you should be doing to avoid them? Memes & Machines is a podcast for...
2024-02-2844 minMemes & MachinesZuckerberg vs The Apple Vision Pro and The TOP Super Bowl Ads of 2024 🏈This week's topics include: 🕶️The best and worst of the Super Bowl 2024 ads. 🕶️The secret formula to a winning ad. 🕶️Apple vs Meta - Zuckerberg's competitor review, sincere or desperate? 🕶️The pipeline of agency and in-house marketing: Which should you use and when. 🕶️Bespoke in-house services: The ultimate rebrand for freelancers. 🕶️Elon's battle for creator attention. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and w...
2024-02-2048 minMemes & MachinesThe Next BIG Search Engine, the New Internet Hero 'SPUDMAN', and the END of Nike❓We've reached the 1% club, and this week's topics include: 💡Farcaster: What's new? 💡'Chrome killer': A new browser from Arc. 💡Surreal's latest campaign hijack story. 💡How local superstars are becoming the new influencers. 💡Psychology: The mental processes employed by companies to keep you hooked. 💡 Email automation conspiracy theories🔮 💡The Mcnamara Fallacy - Disregarding meaningful metrics and why we do it. 💡 Business of Fashion ''Is Nike losing its edge'' - Our verdict. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to...
2024-02-1449 minMemes & MachinesFarcaster, memes, full stack creators and the best creative model for marketingThis week's topics include: 🚀 Why is Farcaster blowing up? 🚀 How are memes breaking down barriers in luxury? 🚀 Move over social media manager move in full stack creator. 🚀 Capcut: is it going to kill agencies? 🚀 Tech: Nurolink, Vision Pro and Perplexity AI - what is all the hype? 🚀 How to create out of home ads that stand out? 🚀 Catty's favorite creative framework revealed 👀 Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan h...
2024-02-0152 minMemes & MachinesAI in Marketing, Search EVOLVING and why Apple's Launch MISSED the Mark🎯This week's topics include: 👉 Hospitality is poised to take advantage of AI but will it? 👉 Mo Gawdat's creative process is fascinating: find out why? 👉 How AI will affect search? 👉 Is generative AI the digital equivalent of wearing a fake Channel handbag? 👉 How automation can be used to make marketing teams lives better? 👉 Apple's spacial computing's launch content launch missed an opportunity what was it? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Be...
2024-01-2444 minMemes & MachinesThe END of Mobile, Personal Brand and the Bull Market📈This week's topics include: 🛎️ What is the Rabbit R1 device? 🛎️ Will it result in death to mobile phones...? 🛎️ How to find the best direction for your personal brand 🛎️ The US SEC approval of bitcoin ETFs - what's next? 🛎️ Web3 marketing in 2024 🛎️ AI to improve your workflow Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and o...
2024-01-1752 minMemes & MachinesMarketing Skills that MATTER in the AI age, the Future of Media, and the Secrets to x10 SALESWe're back! And this week's topics include: 🌍 Jobs: how will technologies like AI with impact marketing roles? 🌍 What skills marketeers need to focus on in order to standout? 🌍 Case study: 100 year old company that have X10 their sales in just the last 3 years, but how? 🌍 Media predictions for 2024 and the future? 🌍 Why YouTube will continue its dominance? 🌍 The AI automation stack that could change podcasting forever? 🌍 Is the traditional planning process dead? - and what needs to change in 2024 if you want to be effective? Memes & Machine...
2024-01-1055 minMemes & MachinesIs Mr Beast ruining YouTube? 👀Merry Christmas🎅 Our last episode of the year! And this week's topics include: 🎄 How NOT to be boring in your marketing 🎄 What's the secret to Guiness's exceptional marketing? 🎄 Is the Mr Beastification of YouTube a good or bad thing? 🎄 The Facebook growth playbook - what lessons can we learn from expanding internationally? 🎄 Our marketing resolutions for 2024 Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a...
2023-12-2058 minMemes & MachinesMarketing Predictions, Fake Launches and why Brands Should Reject Perfection ❌Catty returns and this week's topics include: 🦧Our thoughts on the launch of Google Gemini 🦧How to avoid marketing misses 🦧How to get a head start on 2024 🦧The rejection of perfection 🦧2023 reflections and predictions for next year Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry. Follow Catty on...
2023-12-141h 03Memes & MachinesWhy TikTok isn't a search engine, keeping your comments on and Catty AI - W/Special Guest: PollyannaThis week we have a special guest joining Oliver and topics include: 🕶️ An introduction to Pollyanna; Flight Story's Strategy Director and her path in to creativity. 🕶️ Should brands turn off their comments on social media? 🕶️ Why are people are watching TV on TikTok? 🕶️ Is TikTok a search engine? 🕶️ Are hashtags finally dead? 🕶️ Is the X/Twitter boycott justified? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a...
2023-12-0755 minMemes & MachinesMaking Viral ADS, AI is the end of Search, Pitching TIPS and 2024 Predictions🔮This week's topics include: 🪄The Oatly ad everyone loved - we believe it was flawed, but why? 🪄We make our predictions for 2024 and beyond - trigger warning they are controversial 👀 🪄Has AI changed search forever? 🪄How can you influence AI so your brand appears in chatbot responses? 🪄What are the top tips for winning a pitch? 🪄Debate of the week: Should LinkedIn company pages be managed by social teams or corporate comms? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to captu...
2023-11-301h 04Memes & MachinesSnoop Dogg, VIRAL Marketing SECRETS and Meta's Mind Reading Technology Revealed👀This week's topics include: 🔍How can marketers stay motivated? 🔍Snoop Dogg's genius marketing stunt - why did it go viral? 🔍How can you elevate the customer experience by creating friction? 🔍What does Meta's mind-reading technology mean for our future? 🔍Why & how to focus on niches in brand marketing Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered...
2023-11-2242 minMemes & MachinesAI in Marketing, Growth Hacking Instagram and Christmas Ads🎄This week's topics include: 🙌Humane AI the next big thing? 🙌How AI is transforming the creative? 🙌What is WhatsApp community and should you use it in your marketing? 🙌Growth hacking tactics to increase your following on Instagram? 🙌What makes the perfect Reel? 🙌Christmas ads in 2023: what's the verdict? 🙌Debate of the week: is attention at all costs worth it? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the wor...
2023-11-1555 minMemes & MachinesAI Regulation, Skills of the Future and Social Media UPDATESThis week's topics include: 👀 X changes that you need to know about. 👀 New AI regulations - what do they mean? 👀 What skills do marketers need when AI does more of the work? 👀 How has TikTok shop mastered social commerce? 👀 What's a new instagram feature in BETA that could help your UGC strategy? 👀 Word association with brands: tells you all you need to know. Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the...
2023-11-0854 minMemes & MachinesThe Next BIG Social Network, Creator Lead Brands And ChatGPT HYPE🚀This week's topics include: 🚀What's the next big social network ? 🚀Has Musk destroyed Twitter? 🚀What is virtual fashion and how to use it? 🚀What can companies learn from creator lead brands? 🚀Debate of the week: Will ChatGPT change the world? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
2023-11-0155 minMemes & MachinesAI Avatars, Ryanair's Marketing GENIUS and Podcasting Success🎙️This week's topics include: ⭐ What's the secret to Ryanair's marketing success? ⭐ Out of phone - TikTok's twist on out of home ⭐ Are podcasts more trustworthy than other forms of media? ⭐ DEBATE OF THE WEEK - does where you place your ad matter more than your ad? Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasiona...
2023-10-2640 minMemes & MachinesTaylor Swift CONSPIRACIES 👀, Twitch, PR and Small Budgets big ResultsUp for discussion this week: 💣 The Taylor Swift conspiracy theory: is she a PR and SEO genius or has the world gone mad? 💣 New Twitch feature: what does 'stories' mean for creators and brands? 💣 Are brands overlooking stories in their social media strategy? 💣 How changing a single word can get you a 70% better outcome in your marketing? 💣 Our ad of the week and this one hits hard! 💣 And we debate how we would spend a $10k, $100k, and $1mil marketing budget? Memes & Machines is a podcast for market...
2023-10-1851 minMemes & MachinesGrowth HACKING, Reddit SECRETS and the PSYCHOLOGY in MARKETINGTopics covered this week include: ✍️ How to grow on Reddit? ✍️ Is growth detrimental to brand marketing? ✍️ Will AI ruin creativity or help it? ✍️ What does 0-1 mean? ✍️ The benefits of building teams in big cities ✍️ Sponsoring events: valuable or ways of money? ✍️ What is 'barrier psychology' and how do brands use it to drive sales ✍️ Debate of the week: keep or scrap the "content calendar" 👀 Follow Memes & Machines on YouTube : https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Catty in LinkedIn...
2023-10-1142 minMemes & MachinesSide Hustles, AI and an Email Marketing MASTERCLASS🖊️In this episode, Oliver & Catty cover: 💡How to grow your instagram? 💡What does augmented reality mean for marketing? 💡The power of email marketing - back to basics 💡Social media side hustles worth doing 💡How to tell a great story? 💡What makes a good marketing brief & how to decipher what your client wants/needs? Follow Memes & Machines on YouTube : https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on L...
2023-10-0456 minMemes & MachinesBias, AI Wars and the Social Media SINGULARITYIn this week's episode we answer some big questions, including: 🚀 What's more important, talent or culture? 🚀 What is survivorship bias? 🚀 Do I need a broadcast channel on instagram? 🚀 How do I translate a video to another language? 🚀 Is paying for X worth it? Follow Memes & Machines on YouTube : https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
2023-09-2747 minMemes & MachinesDUMB Things Companies do🤦Talking points this week include: The secrets to the perfect pitch How to increase your value Why sound is one of the most overlooked aspects in marketing The most overpriced and under used marketing methods Apple's 'failed' event Follow Memes & Machines on YouTube : https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
2023-09-2053 minMemes & MachinesTikTok famous, building a personal brand and the end of the MetaverseTopics that Oliver & Catty delve into this week: How to build a personal brand Why is social media reach declining How to achieve TikTok fame Maximising company announcements on LinkedIn Why automation is going to ruin marketing And their debate of the week: Is the Metaverse dead? Follow Memes & Machines on YouTube : https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0 Follow Oliver on LinkedIn: https://ww...
2023-09-131h 02Memes & MachinesInfluencer marketing is LAZYThis week, Catty & Oliver take a deep dive into: Making influencer marketing more effective How to grow your YouTube audience How important customer service is in marketing Why you should use Discord And debate whether attribution has ruined marketing Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the in...
2023-09-0653 minMemes & MachinesWhy is ChatGPT getting worse?In this episode, Oliver and Catty discuss topics including: The value of absurdity Is Chat GPT really getting worse and what does it mean for marketing? X/Twitter and their unthinkable returns on ad spends - is it ethical? TikTok shop and give their take on lies that agencies tell their clients… Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want...
2023-08-3054 min
Memes & MachinesMemes & Machines - Why the world needs another marketing podcast 👀Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest, and occasionally humorous opinions on the industry.
2023-08-2347 min
Native AssetsOrganic Growth Marketing Secrets For Web3 Brands & Businesses w/ thirdweb Creative Director Catty Berragan | Native Assets S2E17Catty Berragan is the Creative Director at thirdweb, the leading platform for building Web3 apps that recently announced $24M raise led by Huan Ventures, Coinbase, Shopify & Polygon.
Today, he joins us to talk about his tried & true secrets to achieving incredible organic growth for major brands & the key nuances for doing so in Web3.
In today's episode we discuss:
How Catty transitioned from SocialChain to thirdweb
The most important learnings from working with brands like TikTok & Tesla
Why social media is a requirement for business growth
The #1 secret to organic growth
The best platforms f...
2022-10-1444 min
Sick of Being SickCancer Chats w/ Friends Ep:04 Cathal BerraganSuch a big part of my cancer journey so far has been the support of my friends (who live all over the world). To create transparency for fellow cancer patients and supporting friends we have created a mini-series where I have candid conversations with my friends about their experiences of processing my diagnosis with or without me. These episodes will take you on an emotional ride of genuine discussions about life, fear, mortality, and love.In this episode, I chat with my friend Cathal (Catty) Berragan. We became friends through work, and through countless hours of...
2022-02-0939 min
#SkillsWorldLive Radio ShowTom talks to Sir Gerry Berragan, and Graham Hasting-Evans, about End-Point AssessmentTom talks exclusively to Sir Gerry Berragan, CEO Institute for Apprenticeships, and Graham Hasting-Evans, Group MD, NOCN about end-point assessment and why robust independence is key to the success of England’s apprenticeship reforms. Essential listening, especially if you are an end-point assessment organisation.
2018-11-1208 min
Successful Dropout61: Building a social media marketing empire with Cathal BerraganAt 19 years old Cathal dropped out of University in the UK to join a small team of four in Manchester to start building a social media marketing agency called Social Chain. In the first year, the team grew to around 30 staff, and he worked as the Head of Campaigns, overseeing the execution of all client work. Since then, Social Chain has worked with brands such as Puma, Malibu, Comedy Central, BBC and Universal. 2016 saw Social Chain's expansion to Berlin and even New York and their staff has grown to around 60. Cathal has also recognized by...
2017-08-2144 min