Shows
Grow A Small Business PodcastScaling a 7-FigScaling a 7-Figure Digital Marketing Agency: Lessons and Strategies from Brain Power Co-Founder Caulen Foster. (Episode 626: Caulen Foster)ure Digital Marketing Agency: Lessons and Strategies from Brain Power Co-Founder Caulen Foster.In this episode, Troy Trewin interviews Caulen Foster, the co-founder of Brain Power Agency, a marketing agency that specialises in building, managing, and growing ecosystems for direct-to-consumer, native brands online. Caulen shares the challenges of scaling a service business, highlighting that managing people is the toughest part due to the variables around human beings. He also discusses his previous business experience, where he failed to understand unit economics and financial literacy, leading to the business' downfall. Caulen emphasises the importance of these key metrics for success. Other Resources: Marketing Funding Flywheel Ebook Why...
2025-02-0252 min
eCommerce Marketing PodcastThe Secrets to D2C Growth - with Caulen FosterIn this episode, Arlen Robinson interviews Colin Foster, CEO and co-founder of Brainpower, a digital marketing agency focused on D2C ecosystem growth. Colin shares his journey into e-commerce, the growth of his agency, and insights on optimizing ad spend and increasing customer lifetime value. He emphasizes the importance of positioning in marketing, financial literacy, and direct communication with customers as key strategies for success in the e-commerce space. In this conversation, Caulen Foster discusses the importance of understanding customer perceptions, particularly regarding protein products, and how this can impact sales. He emphasizes the need for e-commerce brands to...
2024-11-2736 min
eCommerce PodcastCreating Offers Your Customer Can't RefuseIn this episode of the eCommerce Podcast host, Matt Edmundson sits down with Caulen Foster, co-founder of Brainpower, to discuss low cost customer acquisition and how to increase Lifetime Value (LTV) without relying on affiliate marketing or SEO. Caulen and Matt infuse their discussion with several real-world examples including the impact of gamification and value-driven offers on conversion rates, providing actionable strategies to enhance your eCommerce success.Key Takeaways: The Power of Value-Driven Offers: Caulen emphasises that a great offer isn't necessarily about discounts but about perceived value. He shares strategies like offering free gifts with high...
2024-09-0549 min
Let's Talk Marketing w/NDUBEp 211 - Developing an ROAS EcosystemIn this episode, Nathan Webster interviews Caulen Foster, co-founder of Brainpower Agency. Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle to maintain profitability and scale due to the increasing cost of traffic and changing performance. He emphasizes the importance of building a comprehensive ecosystem that goes beyond just driving traffic, focusing on acquisition, retention, profit maximization, traffic, and financial management. Colin also provides insights on marketing strategies for startups and the need for a strong marketing message and offer.
2024-06-2427 min
Mission Matters Marketing with Adam TorresSkyrocketing DTC Growth: How To Reduce CPA's, Increase LTV, and Improve Profitability Using DTC EcosystemsWhat are 3 things brands should be focused on when it comes to DTC growth? In this episode, Adam Torres and Caulen Foster, Co Founder & CEO at BrainPower, explore Caulen's top three list brands should focus on for growth.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/
2024-04-3023 min
Innovations and BreakthroughsWhat To Know About Ecom as We Enter 2022Caulen Foster is an e-commerce marketing expert. He is the Co-founder and President of BrainPower and is an expert in bringing Amazon sellers over to the Shopify platform. His firm helps Amazon brand owners leverage the power of paid media, email, direct response copywriting, conversion rate optimization, and digital infrastructure to create effective omnichannel marketing strategies. In this episode… E-commerce is an excellend channel for bringing in more customers and driving sales. In addition to retail sales, it can help sellers build their businesses on different channels like Shopify, Amazon, or Facebook. To gro...
2021-12-3014 min
Two Amazon Sellers and a Microphone#160 - Amazon to Shopify with Caulen Foster from Brain PowerHave you been thinking of expanding your Amazon business to other marketplaces or a DTC site? Considering setting up your Shopify store? Today we chat with the expert, Caulen Foster from BrainPower.
You can learn all about BrainPower and Caulen here: brainpower.agency
We talk about everything from whether you should or shouldn't set up a DTC channel (it's not for everyone or every product!), to strategies on attractive offers, marketing, and customer retention.
Make sure to subscribe to the podcast so that you are notified of new episodes!
🔥Sellozo has an...
2021-11-0456 min
Amazon FBA Seller Round Table - Selling On Amazon - Amazon Seller Podcast - Learn To Sell On Amazon - E-commerce Tips - Shopify & Woocommerce - Inventions And Start Ups - Marketing School For Amazon SellersGrowing a Brand on Shopify with Caulen Foster from Brainpower Agency - Part 1Growing a Brand on Shopify with Caulen Foster from Brainpower Agency - Part 1
2021-09-2700 min
Amazon FBA Seller Round Table - Selling On Amazon - Amazon Seller Podcast - Learn To Sell On Amazon - E-commerce Tips - Shopify & Woocommerce - Inventions And Start Ups - Marketing School For Amazon SellersGrowing a Brand on Shopify with Caulen Foster from Brainpower Agency - Part 2Growing a Brand on Shopify with Caulen Foster from Brainpower Agency - Part 2
2021-09-2700 min
Wizards of Ecom#104-How to Know IF You Should Sell Your Private Label on Shopify with Caulen FosterThe two biggest Ecom platforms in the US are Amazon and Shopify. No comparing cos both can make or break your business in the right management. So, on today's episode, we have a special guest and new friend of mine Caulen Foster, the co-founder of Brain Power, to share with us his expertise, Shopify. If you are looking at leveraging the power of Shopify, this show is the perfect one to listen into as everything you need to know about Shopify, launching Shopify, evaluating your Amazon PL business into Shopify, the cost to leverage a Shopify business a...
2021-07-0553 minInnovations and BreakthroughsHelping Amazon Sellers Expand Their Online Market ReachCaulen Foster is the Co-Founder and President of BrainPower, a rapidly growing, full-service digital marketing agency that specializes in multi-channel brand expansion from Amazon onto Shopify. They help Amazon brand owners leverage the power of paid media, email, direct response copywriting, conversion rate optimization, and digital infrastructure to create an effective omni-channel marketing strategy. Caulen is also the Founder of Almond Pro Foods, inventing the almond protein industry in 2016. In this episode… Selling on multiple channels can help many Amazon sellers expand their market share and drive more sales. It’s not enough anymo...
2021-04-2926 min